CN106326460A - Advertising push method, server and system - Google Patents
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- CN106326460A CN106326460A CN201610763673.1A CN201610763673A CN106326460A CN 106326460 A CN106326460 A CN 106326460A CN 201610763673 A CN201610763673 A CN 201610763673A CN 106326460 A CN106326460 A CN 106326460A
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Abstract
The application provides an advertising push method, server and system, which comprises receiving the web access application from clients and page marker and point identification added by the web access application. And the page marker can only mark a website page and the point identification can only mark a site located in the website page. Advertising material subset can be obtained by centrally matching advertising material resources within local storage, wherein the advertising material resources subset includes at least one advertising material subset. The advertising material subset is sent to the client in accordance with the page marker. The advertising push method of application can satisfy the personalized customization, make no particular advertising material aiming at different network platforms and reduce the cost of advertising.
Description
Technical field
The application relates to Information Technology Agreement field, particularly relates to a kind of advertisement sending method, server and system.
Background technology
The description of this part only provides the background information relevant to disclosure, and does not constitute prior art.
Advertisement is in order to certain specifically needs, and by the media of certain forms, discloses and transmits letter to the public widely
The publicity measures of breath.
Along with the fast development of information technology, the network media can provide abundant and various information to be subject to more to come because of it
The favor of the most users.Therefore, businessman, government administration department, social cause entity or individual are more likely to gathering around now
Have in the network platform of relatively multi-user's pageview input advertisement, hope with this can improve to greatest extent advertisement by mode
Amount, expands the effect of publicity.
Existing thrown in by the way of advertisement by the network platform, generally a some position of Webpage and one section of advertisement element
Material is corresponding.So, need in the different network platforms when businessman, government administration department, social cause entity or individual
When throwing in same advertisement, need to be intended for multiple ad material of this different network platform, thus, fitting of ad material
Poor by property, substantially increase the input cost of advertisement.
Concrete, it being exemplified as, businessman needs to throw in an advertisement in Google, needs to prepare one for Google's platform
Ad material；When this businessman is intended to also throw in same advertisement on other platform such as Baidu, sky cat, Jingdone district, then need standard
Each ad material targetedly standby.So, advertisement putting is relatively costly.
It should be noted that introduction to technical background above be intended merely to the convenient technical scheme to the application carry out clear,
Complete explanation, and facilitate the understanding of those skilled in the art to illustrate.Can not be merely because these schemes be the application's
Background section is set forth and thinks that technique scheme is known to those skilled in the art.
Summary of the invention
In view of this, this application provides a kind of advertisement sending method, server and system, to improve the suitable of ad material
By property, reduce the input cost of advertisement.
For achieving the above object, this application provides following technical scheme.
A kind of advertisement push system, including: at least one client and server；At least one client described is to described
Server sends web access requests, is accompanied with page iden-tity and some bit-identify in described web access requests；Wherein, described page
Face mark can uniquely identify a Webpage, and described some bit-identify can uniquely identify a some position being positioned in Webpage；
Being previously stored with ad material resource set in described server, described ad material resource set includes at least one ad material
Collection, described some bit-identify points to described ad material subset；Described server receives described web access requests, according to described
Point bit-identify subsidiary in web access requests, obtains the ad material subset of correspondence in the data base of storage；According to described
Page iden-tity, the described ad material subset obtained is sent at least one client described by described server；Described at least
One client receives described ad material subset, and described ad material subset is loaded into described some bit-identify uniquely identifies
Some position in.
A kind of advertisement sending method, including: receive the web access requests that client is sent, in described web access requests
It is accompanied with page iden-tity and puts bit-identify；Wherein, described page iden-tity can uniquely identify a Webpage, described some bit-identify
Can uniquely identify a some position being positioned in Webpage；By described some bit-identify in locally stored ad material resource set
Coupling, obtains ad material subset；Wherein, described ad material resource set includes at least one ad material subset；According to institute
State page iden-tity, described ad material subset is sent to described client.
A kind of server, including: receiver module, for receiving the web access requests that client is sent, described webpage is visited
Ask and request is accompanied with page iden-tity and puts bit-identify；Wherein, described page iden-tity can uniquely identify a Webpage, described
Point bit-identify can uniquely identify a some position being positioned in Webpage；Matching module, is used for described some bit-identify in this locality
The ad material resource set of storage is mated, obtains ad material subset；Wherein, described ad material resource set includes at least one
Individual ad material subset；Sending module, for according to described page iden-tity, is sent to described client by described ad material subset
End.
A kind of advertisement sending method, including: receive the web access requests that client is sent, in described web access requests
It is accompanied with page iden-tity and puts bit attribute information；Wherein, described page iden-tity can uniquely identify a Webpage, described some position
The corresponding some bit-identify of attribute information, described some bit-identify can uniquely identify a some position being positioned in Webpage；Obtain
The point bit-identify corresponding with described bit attribute information；By described some bit-identify in locally stored ad material resource set
Coupling, obtains ad material subset；Wherein, described ad material resource set includes at least one ad material subset；According to institute
State page iden-tity, described ad material subset is sent to described client.
A kind of server, including: receiver module, for receiving the web access requests that client is sent, described webpage is visited
Ask and request is accompanied with page iden-tity and puts bit attribute information；Wherein, described page iden-tity can uniquely identify a Webpage,
Described the corresponding some bit-identify of bit attribute information, described some bit-identify can uniquely identify a point being positioned in Webpage
Position；Acquisition module, for obtaining the some bit-identify corresponding with described bit attribute information；Matching module, for by described point
Bit-identify mates in locally stored ad material resource set, obtains ad material subset；Wherein, described ad material resource
Collection includes at least one ad material subset；Sending module, for according to described page iden-tity, sends out described ad material subset
Give described client.
The technical scheme provided from above the application embodiment, the advertisement sending method of the application is by service
The ad material resource set including multiple ad material prestored in device, can provide from ad material according to actual needs
Source is concentrated and is selected any suitably at least one ad material to form ad material subset, such that it is able to meet the individual of ad content
Propertyization customizes.And according to the some bit-identify received, obtain corresponding ad material subset, and ad material that will get
Collection is supplied to client to be shown.Thus improve the suitability of ad material, it is not necessary to again for the different network platform formulate for
The ad material of property, reduces the input cost of advertisement.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme in the application embodiment, required in embodiment being described below
Accompanying drawing to be used is briefly described, it should be apparent that, the accompanying drawing in describing below is only some embodiment party of the application
Formula, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to obtains according to these accompanying drawings
Obtain other accompanying drawing.
Fig. 1 is the flow chart of the advertisement sending method of one embodiment of the application；
Fig. 2 is the flow chart of the sub-step that ad material subset is sent in Fig. 1 client；
Fig. 3 is the module map of the server of one embodiment of the application；
Fig. 4 is the flow chart of the advertisement sending method of another embodiment of the application；
Fig. 5 is the flow chart of the sub-step that ad material subset is sent in Fig. 4 client；
Fig. 6 is the module map of the server of another embodiment of the application；
Fig. 7 is the module map of the advertisement push system of one embodiment of the application.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the application embodiment, the technical scheme in the application embodiment is carried out clearly
Chu, it is fully described by, it is clear that described embodiment is only a part of embodiment of the application rather than whole realities
Execute mode.Based on the embodiment in the application, those of ordinary skill in the art are institute under not making creative work premise
Other embodiments all obtained, broadly fall into the scope of the application protection.
As it is shown in figure 1, be the flow chart of the advertisement sending method of one embodiment of the application.Refer to Fig. 1, the application
The advertisement sending method that embodiment provides comprises the steps.
Step S11: receive the web access requests that client is sent, be accompanied with page iden-tity in described web access requests
With a bit-identify；Wherein, described page iden-tity can uniquely identify a Webpage, and described some bit-identify can uniquely identify one
The point position being positioned in Webpage.
In the present embodiment, server can receive the web access requests that client is sent, and visits based on this webpage
Ask request, provide corresponding business datum to client.
Network data transmission can be carried out based on procotol and network communication module between server and client side.Network
Agreement includes but not limited to HTTP, TCP/IP or FTP etc..Client can access mutually based on procotol and network communication module
Networking, it is possible to carried out the transmission of network data by the Internet and server.
In the present embodiment, client can be terminal unit based on procotol access communications network.Concrete,
Such as client can be intelligent movable phone, computer (including notebook computer, desktop computer), Flat electronic equipment, individual
Personal digital assistant (PDA) or intelligence wearable device etc..Certainly, client can also be can be on arbitrary above-mentioned listed equipment
The software run.Concrete, client can be the application software being arranged on intelligent movable phone, Flat electronic equipment
Can be such as Taobao, sky cat, Jingdone district etc..
In the present embodiment, web access requests can be the character string with predetermined format.Concrete, it is exemplified as,
Web access requests can be asked based on http protocol " Request ", or can set up access by " Socket ".Net
Can be accompanied with corresponding for accessing the network address of data resource in access to web page request, client passes through web access requests
It is sent to server, it is possible to receive the business that server comes based on the subsidiary network address in this web access requests feedback
Data.
In the present embodiment, page iden-tity can uniquely identify a Webpage.Wherein, Webpage can include
Relevant information resources, it is possible to provide the user certain interactive function.Concrete, it being exemplified as, Webpage can be
Html web page, can show information resources such as having word, picture, audio or video on this Webpage；Additionally, be illustrated in this
Word on Webpage, picture, audio or video can bind correspondence network linking address, i.e. word, picture, audio frequency or
Video is provided with hyperlink, when these words, picture, audio or video are triggered such as click, and the net of current presentation
The network page will be replaced by another page correspondingly, so provides the user interactive function.
In the present embodiment, page iden-tity can be to have numeral and/or the alphabetic character string of predetermined length.Specifically
, it being exemplified as, page iden-tity can be A1B2C3D4E5F6G7.It should be appreciated that page iden-tity has uniqueness, i.e. no
The page iden-tity of same Webpage is different.Concrete, it being exemplified as, the page iden-tity of Webpage 1 is
A1B2C3D4E5F6G7, the page iden-tity of Webpage 2 is 7G6F5E4D3C2B1A.Certainly, the page in the application embodiment
The form of mark is not limited to the example above.
In the present embodiment, some bit-identify can uniquely identify a some position being positioned in Webpage.As described above,
Information resources such as having word, picture, audio or video, then word, picture, audio or video etc. can be shown in Webpage
Information resources need to occupy certain display area area in Webpage.In Webpage, this be used for for word, picture,
Information resource displays such as audio or video and there is the region of certain area can think described some position.In order to make information resources
Can be illustrated in the some position of correspondence, need a little position included in Webpage is identified, in order to client energy
Put position accordingly according to a bit-identify identification, the information resources received are loaded in the some position of correspondence.
With described above, some bit-identify can also be numeral and/or the alphabetic character string with predetermined length.Concrete,
Be exemplified as, some bit-identify can be some position on Webpage numeral numbering, such as, put position on network from left to right, from
The numbering 1,2,3 being sequentially arranged down ... for the some bit-identify of corresponding some position.Or, some bit-identify can be the example above
Numeral and the combination of alphabetic character string.Certainly, the form of the application embodiment midpoint bit-identify is not limited to the example above.
In present embodiment, web access requests, it is accompanied with page iden-tity may include that page with the mode putting bit-identify
Face identifies and puts a bit-identify part as web access requests content, it is possible to by predetermined separator or agreement reserved word
The two is made a distinction by joint length；Or, page iden-tity and in some bit-identify are as web access requests content one
Point, another is as the adnexa of web access requests；Or, page iden-tity and some bit-identify all attached as web access requests
Part.
In the present embodiment, server can be by communications such as 2G/3G/4G, Wi-Fi, Bluetooth technologies
Receive the web access requests that client is sent.
Step S13: mated in locally stored ad material resource set by described some bit-identify, obtains ad material
Collection；Wherein, described ad material resource set includes at least one ad material subset.
In the present embodiment, server local is previously stored with ad material resource set, and ad material resource set includes
At least one ad material subset, some bit-identify points to ad material subset.
In the present embodiment, ad material resource set can include at least one ad material, and in order to meet
The input demand of the advertisement of different content, on the premise of server meets enough memory requirements, ad material resource set should
Including ad material as much as possible, to improve the demand of the advertisement putting for different content.
In the present embodiment, ad material can realize a function of advertisement.Ad material can include to
A few material element, this at least one material element can be with at least in word, picture, audio frequency, video, time, coordinate
Individual.In order to realize the corresponding function of advertisement, above-mentioned listed material element can based on page script language (JavaScript,
JS) generate.
Wherein, the material element such as word, picture, audio frequency, video can be illustrated in Webpage, and passes on correspondingly
Information.The attribute of the word shown, picture, audio frequency, video etc. can be defined by the material element such as time, coordinate.Specifically
, it being exemplified as, the time can be the material element up/down line times such as word, picture, audio frequency, video, or shows duration, sits
The concrete position that the material elements such as word, picture, audio frequency, video are shown in Webpage can be defined by mark.
Certainly, material element can also include other feasible embodiment, at the application embodiment not with above-mentioned row
Act is limited.For example, it is also possible to include the material element that the displaying form of word, picture, audio frequency, video etc. is defined, tool
Body, it is exemplified as, the material element that the size of word, color, font, suspension pattern etc. are defined.
The code language of the function being used for advertisement based on page script language generation i.e. can form one
Material element.Correspondingly, according to mentioned above principle, multiple material element combinations based on page script language generation are got up, with
Realize advertisement repertoire, above-mentioned ad material can be formed.
In a schematic example, an ad material based on page script language generation is as follows:
In the present embodiment, at least one the advertisement element during ad material subset can include ad material resource set
Material, thus, the function that correspondence can be completed of each ad material subset.
The ad material that different ad material subsets includes is incomplete same, but can have part ad material be
Identical.Thus, all content of the advertisement that each different advertisement subset can present is discrepant, but allows
The content having part is identical.Concrete, it being exemplified as, the material that ad material subset 1 comprises has word text1, picture
Pic1 and load time time1 and coordinates logo location1, the material that ad material subset 2 comprises have picture pic1 with
And load time time1 and coordinates logo location2.Then two ad material subsets include identical material element picture
Pic1 and load time time1, two ad material subsets have include each being different from the other side material element word text1,
Coordinates logo location1 and coordinates logo location2.So, ad material subset 1 and ad material subset 2 are presented
In advertisement out, will have identical image content and load time, except for the difference that ad material subset 1 is presented
Ad content also includes word, and the position that the advertisement that presented of two ad material subsets is on Webpage
Put.
Or, the different ad material included in ad material subset is diverse.So, correspondingly, bag
The content of the advertisement that the ad material subset containing diverse ad material is presented also is diverse.Specifically
, it being exemplified as, the material that ad material subset 3 comprises has word text3, picture pic3 and load time time3 and coordinate
Mark location3, the material that ad material subset 4 comprises has audio frequency voice1, video video and load time time4
With coordinates logo location4.So, in the advertisement that ad material subset 3 and ad material subset 4 are presented, no matter
It is ad content, or the load time of advertisement and display location etc., it is all different.
In the present embodiment, by ad material subset, bit-identify is corresponding is stored in this locality with point in advance for server.Specifically
, refer to table 1, can be by the corresponding storage of the form of relevant database between ad material subset with some bit-identify.Its
In, some bit-identify can be as key (key), and the ad material subset corresponding with a bit-identify just can be as value (value).
So, a bit-identify is mated at least one ad material subset, i.e. available corresponding with putting bit-identify wide
Accuse subset of material.
Key-value distributed storage has that inquiry velocity is fast, it is big a little to deposit data volume.So, server according to
Point bit-identify, can in the data base of correspondence storage quick search get corresponding ad material subset.Thus,
Improve the acquisition efficiency of ad material subset, accelerate the loading velocity of ad content.
Storage corresponding with the ad material subset signal of 1 bit-identify of table
Step S15: according to described page iden-tity, described ad material subset is sent to described client.
In the present embodiment, after server gets corresponding to the ad material subset of a bit-identify, according to the page
Mark, can be sent to client by the ad material subset got.After client receives this ad material subset,
This ad material subset is loaded in the some position of correspondence, it is achieved the displaying of ad content.
Usually, business datum can also be included with what ad material subset was fed back in the lump.Client is equally to this
Business datum loads and shows.
In the present embodiment, server can be by communications such as 2G/3G/4G, Wi-Fi, Bluetooth technologies
Ad material subset is sent to client.
The advertisement sending method of the application embodiment includes multiple ad material by prestore in the server
Ad material resource set, can select from ad material resource set that any suitably at least one is wide according to actual needs
Accuse material and form ad material subset, such that it is able to meet the personalized customization of ad content.And according to the some position mark received
Know, obtain corresponding ad material subset, and the ad material subset got is supplied to client displaying.Thus improve wide
Accuse the suitability of material, it is not necessary to formulate ad material targetedly for the different network platforms again, reduce the input of advertisement
Cost.
In the present embodiment, the ad material that ad material resource set includes may update by duration, or, advertisement
Material resource is concentrated and is added new ad material.If the data in ad material resource set are not carried out the most more by server
Newly, then the ad material of renewal may be made to be used, thus it is used to the greatest extent to cause ad material resource to fail in time.
Therefore, in one embodiment, in the step of described coupling, to depositing in advance in the way of being spaced scheduled duration
The described ad material resource set of storage refreshes.
In the present embodiment, scheduled duration can carry out adaptive adjustment and setting according to actual needs, such as, can be 1
Second, 2 seconds or 10 seconds etc., this is not construed as limiting by the application.
By ad material resource set is regularly refreshed, ad material resource set can be made to obtain more in time
Newly, the ad material making renewal can be included in corresponding ad material subset in time, it is ensured that the ad material of renewal can be use up in time
It is used.
Generally, the ad material subset that will be sent to client got typically is had certain big by server
Little.This ad material subset with a certain size needs the bandwidth resources correspondingly taken in transmitting procedure.In order to protect
Demonstrate,prove this ad material subset with a certain size and can realize transmission faster, can be compressed processing to it before transmission.
Concrete, refer to Fig. 2, include in the step that described ad material is sent to described client:
Step S151: be compressed described ad material subset processing；
Step S151: the described ad material subset after compressed process is sent to described client.
By ad material subset being compressed process, the data of ad material subset can be reduced to a certain extent
The size of amount, so, then when sending it to client, can improve transmission speed, thus reduce data time.
After client receives the ad material subset of compression, it can be carried out decompression processing, can will decompress afterwards
After ad material subset be loaded in corresponding some position.
However, it is desirable to explanation, server, will be wide before the ad material got subset is sent to client
Accuse subset of material and be compressed processing the size of the data volume to reduce transmission, not necessary step in reality.In some feelings
Under condition, in the case of bandwidth is sufficiently large and can meet data transmission faster, it is also possible to ad material subset is not pressed
Contracting processes, and directly the ad material subset got can be sent to client.
The advertisement sending method of the application embodiment includes multiple ad material by prestore in the server
Ad material resource set, can select from ad material resource set that any suitably at least one is wide according to actual needs
Accuse material and form ad material subset, such that it is able to meet the personalized customization of ad content.And according to the some position mark received
Know, obtain corresponding ad material subset, and the ad material subset got is supplied to client displaying.Thus improve wide
Accuse the suitability of material, it is not necessary to formulate ad material targetedly for the different network platforms again, reduce the input of advertisement
Cost.
Based on same design, the application embodiment further provides a kind of server 100, such as embodiments below institute
State.Owing to server 100 solves the principle of problem, and the technique effect that can obtain is similar to advertisement sending method, therefore
The enforcement of server 100 may refer to the enforcement of above-mentioned advertisement sending method, repeats no more in place of repetition.Art used below
Language " module ", can be to realize based on software, it is also possible to be to realize based on hardware, it is also possible to be real in the way of software and hardware combining
Existing.
As it is shown on figure 3, be the module map of the server 100 of one embodiment of the application.Referring to Fig. 3, the application is real
The server 100 that the mode of executing provides includes: receiver module 11, matching module 13 and sending module 15.
Described receiver module 11 may be used for receiving the web access requests that client is sent, in described web access requests
It is accompanied with page iden-tity and puts bit-identify；Wherein, described page iden-tity can uniquely identify a Webpage, described some bit-identify
Can uniquely identify a some position being positioned in Webpage.
Described matching module 13 may be used for mating described some bit-identify in locally stored ad material resource set,
Obtain ad material subset；Wherein, described ad material resource set includes at least one ad material subset.
Described sending module 15 may be used for, according to described page iden-tity, described ad material subset being sent to described visitor
Family end.
As shown in Figure 4, for the flow chart of advertisement sending method of another embodiment of the application.Refer to Fig. 4, this Shen
Please embodiment provide advertisement sending method comprise the steps.
Step S21: receive the web access requests that client is sent, be accompanied with page iden-tity in described web access requests
With a bit attribute information；Wherein, described page iden-tity can uniquely identify a Webpage, described some bit attribute information correspondence one
Individual some bit-identify, described some bit-identify can uniquely identify a some position being positioned in Webpage.
In the present embodiment, server can receive the web access requests that client is sent, and visits based on this webpage
Ask request, provide corresponding business datum to client.
Network data transmission can be carried out based on procotol and network communication module between server and client side.Network
Agreement includes but not limited to HTTP, TCP/IP or FTP etc..Client can access mutually based on procotol and network communication module
Networking, it is possible to carried out the transmission of network data by the Internet and server.
In the present embodiment, client can be terminal unit based on procotol access communications network.Concrete,
Such as client can be intelligent movable phone, computer (including notebook computer, desktop computer), Flat electronic equipment, individual
Personal digital assistant (PDA) or intelligence wearable device etc..Certainly, client can also be can be on arbitrary above-mentioned listed equipment
The software run.Concrete, client can be the application software being arranged on intelligent movable phone, Flat electronic equipment
Can be such as Taobao, sky cat, Jingdone district etc..
In the present embodiment, web access requests can be the character string with predetermined format.Concrete, it is exemplified as,
Web access requests can be asked based on http protocol " Request ", or can set up access by " Socket ".Net
Can be accompanied with corresponding for accessing the network address of data resource in access to web page request, client passes through web access requests
It is sent to server, it is possible to receive the business that server comes based on the subsidiary network address in this web access requests feedback
Data.
In the present embodiment, page iden-tity can uniquely identify a Webpage.Wherein, Webpage can include
Relevant information resources, it is possible to provide the user certain interactive function.Concrete, it being exemplified as, Webpage can be
Html web page, can show information resources such as having word, picture, audio or video on this Webpage；Additionally, be illustrated in this
Word on Webpage, picture, audio or video can bind correspondence network linking address, i.e. word, picture, audio frequency or
Video is provided with hyperlink, when these words, picture, audio or video are triggered such as click, and the net of current presentation
The network page will be replaced by another page correspondingly, so provides the user interactive function.
In the present embodiment, feature or characteristic that Webpage is put position can be described by some bit attribute information.
Concrete, it being exemplified as, some bit attribute information can be the self-defining numeral for being named a position and/or alphabetic character
String, such as Pip, Pip1；Or, the number that bit attribute information can be the shape to a position and/or size is described can be put
Word and/or alphabetic character string, such as Circle Pip, Oval Pip1 etc..
In the present embodiment, some bit-identify can be numeral and/or the alphabetic character string with predetermined length.Specifically
, it being exemplified as, page iden-tity can be A1B2C3D4E5F6G7.It should be appreciated that page iden-tity has uniqueness, i.e. no
The page iden-tity of same Webpage is different.Concrete, it being exemplified as, the page iden-tity of Webpage 1 is
A1B2C3D4E5F6G7, the page iden-tity of Webpage 2 is 7G6F5E4D3C2B1A.Certainly, the page in the application embodiment
The form of mark is not limited to the example above.
In the present embodiment, some bit-identify can uniquely identify a some position being positioned in Webpage.As described above,
Information resources such as having word, picture, audio or video, then word, picture, audio or video etc. can be shown in Webpage
Information resources need to occupy certain display area area in Webpage.In Webpage, this be used for for word, picture,
Information resource displays such as audio or video and there is the region of certain area can think described some position.In order to make information resources
Can be illustrated in the some position of correspondence, need a little position included in Webpage is identified, in order to client energy
Put position accordingly according to a bit-identify identification, the information resources received are loaded in the some position of correspondence.
With described above, some bit-identify can also be numeral and/or the alphabetic character string with predetermined length.Concrete,
Be exemplified as, some bit-identify can be some position on Webpage numeral numbering, such as, put position on network from left to right, from
The numbering 1,2,3 being sequentially arranged down ... for the some bit-identify of corresponding some position.Or, some bit-identify can be the example above
Numeral and the combination of alphabetic character string.Certainly, the form of the application embodiment midpoint bit-identify is not limited to the example above.
In the present embodiment, corresponding for a bit attribute information point bit-identify correspondence is stored in this by server in advance
Ground.Same, can be by the corresponding storage of the form of relevant database between some bit attribute information with some bit-identify.Wherein,
Point bit attribute information can be as key (key), and the some bit-identify corresponding with a bit attribute information just can be as value
(value).So, according to a bit attribute information, the some bit-identify of correspondence can be got with quick search.
In present embodiment, web access requests, it is accompanied with page iden-tity can wrap with the mode putting bit attribute information
Include: page iden-tity and some bit attribute information are as the part of web access requests content, it is possible to by predetermined separator or
The two is made a distinction by agreement predetermined bite length；Or, visit as webpage for one in page iden-tity and some bit attribute information
Asking a request content part, another is as the adnexa of web access requests；Or, page iden-tity is all made with some bit attribute information
Adnexa for web access requests.
In the present embodiment, server can be by communications such as 2G/3G/4G, Wi-Fi, Bluetooth technologies
Receive the web access requests that client is sent.
Step S23: obtain the some bit-identify corresponding with described bit attribute information.
In the present embodiment, page iden-tity is stored in by the form of relevant database is corresponding with some bit attribute information
Server local, then according to a bit attribute information, can inquire about the some bit-identify getting correspondence.
Step S25: mated in locally stored ad material resource set by described some bit-identify, obtains ad material
Collection；Wherein, described ad material resource set includes at least one ad material subset.
In the present embodiment, server local is previously stored with ad material resource set, and ad material resource set includes
At least one ad material subset, some bit-identify points to ad material subset.
In the present embodiment, ad material resource set can include at least one ad material, and in order to meet
The input demand of the advertisement of different content, on the premise of server meets enough memory requirements, ad material resource set should
Including ad material as much as possible, to improve the demand of the advertisement putting for different content.
In the present embodiment, ad material can realize a function of advertisement.Ad material can include to
A few material element, this at least one material element can be with at least in word, picture, audio frequency, video, time, coordinate
Individual.In order to realize the corresponding function of advertisement, above-mentioned listed material element can based on page script language (JavaScript,
JS) generate.
Wherein, the material element such as word, picture, audio frequency, video can be illustrated in Webpage, and passes on correspondingly
Information.The attribute of the word shown, picture, audio frequency, video etc. can be defined by the material element such as time, coordinate.Specifically
, it being exemplified as, the time can be the material element up/down line times such as word, picture, audio frequency, video, or shows duration, sits
The concrete position that the material elements such as word, picture, audio frequency, video are shown in Webpage can be defined by mark.
Certainly, material element can also include other feasible embodiment, at the application embodiment not with above-mentioned row
Act is limited.For example, it is also possible to include the material element that the displaying form of word, picture, audio frequency, video etc. is defined, tool
Body, it is exemplified as, the material element that the size of word, color, font, suspension pattern etc. are defined.
The code language of the function being used for advertisement based on page script language generation i.e. can form one
Material element.Correspondingly, according to mentioned above principle, multiple material element combinations based on page script language generation are got up, with
Realize advertisement repertoire, above-mentioned ad material can be formed.
In a schematic example, an ad material based on page script language generation is as follows:
In the present embodiment, at least one the advertisement element during ad material subset can include ad material resource set
Material, thus, the function that correspondence can be completed of each ad material subset.
The ad material that different ad material subsets includes is incomplete same, but can have part ad material be
Identical.Thus, all content of the advertisement that each different advertisement subset can present is discrepant, but allows
The content having part is identical.Concrete, it being exemplified as, the material that ad material subset 1 comprises has word text1, picture
Pic1 and load time time1 and coordinates logo location1, the material that ad material subset 2 comprises have picture pic1 with
And load time time1 and coordinates logo location2.Then two ad material subsets include identical material element picture
Pic1 and load time time1, two ad material subsets have include each being different from the other side material element word text1,
Coordinates logo location1 and coordinates logo location2.So, ad material subset 1 and ad material subset 2 are presented
In advertisement out, will have identical image content and load time, except for the difference that ad material subset 1 is presented
Ad content also includes word, and the position that the advertisement that presented of two ad material subsets is on Webpage
Put.
Or, the different ad material included in ad material subset is diverse.So, correspondingly, bag
The content of the advertisement that the ad material subset containing diverse ad material is presented also is diverse.Specifically
, it being exemplified as, the material that ad material subset 3 comprises has word text3, picture pic3 and load time time3 and coordinate
Mark location3, the material that ad material subset 4 comprises has audio frequency voice1, video video and load time time4
With coordinates logo location4.So, in the advertisement that ad material subset 3 and ad material subset 4 are presented, no matter
It is ad content, or the load time of advertisement and display location etc., it is all different.
In the present embodiment, by ad material subset, bit-identify is corresponding is stored in this locality with point in advance for server.Specifically
, refer to table 2, can be by the corresponding storage of the form of relevant database between ad material subset with some bit-identify.Its
In, some bit-identify can be as key (key), and the ad material subset corresponding with a bit-identify just can be as value (value).
So, a bit-identify is mated at least one ad material subset, i.e. available corresponding with putting bit-identify wide
Accuse subset of material.
Key-value distributed storage has that inquiry velocity is fast, it is big a little to deposit data volume.So, server according to
Point bit-identify, can in the data base of correspondence storage quick search get corresponding ad material subset.Thus,
Improve the acquisition efficiency of ad material subset, accelerate the loading velocity of ad content.
Storage corresponding with the ad material subset signal of 2 bit-identifies of table
Step S27: according to described page iden-tity, described ad material subset is sent to described client.
In the present embodiment, after server gets corresponding to the ad material subset of a bit-identify, according to the page
Mark, can be sent to client by the ad material subset got.After client receives this ad material subset,
This ad material subset is loaded in the some position of correspondence, it is achieved the displaying of ad content.
Usually, business datum can also be included with what ad material subset was fed back in the lump.Client is equally to this
Business datum loads and shows.
In the present embodiment, server can be by communications such as 2G/3G/4G, Wi-Fi, Bluetooth technologies
Ad material subset is sent to client.
The advertisement sending method of the application embodiment includes multiple ad material by prestore in the server
Ad material resource set, can select from ad material resource set that any suitably at least one is wide according to actual needs
Accuse material and form ad material subset, such that it is able to meet the personalized customization of ad content.And according to a bit attribute information and
The corresponding relation of some bit-identify, after receiving a bit attribute information, by obtaining corresponding some bit-identify, and root further
Strong point bit-identify obtains corresponding ad material subset, the ad material subset got is supplied to client and shows.Thus
Improve the suitability of ad material, it is not necessary to formulate ad material targetedly for the different network platforms again, reduce advertisement
Input cost.
In the present embodiment, the ad material that ad material resource set includes may update by duration, or, advertisement
Material resource is concentrated and is added new ad material.If the data in ad material resource set are not carried out the most more by server
Newly, then the ad material of renewal may be made to be used, thus it is used to the greatest extent to cause ad material resource to fail in time.
Therefore, in one embodiment, in the step of described coupling, to depositing in advance in the way of being spaced scheduled duration
The described ad material resource set of storage refreshes.
In the present embodiment, scheduled duration can carry out adaptive adjustment and setting according to actual needs, such as, can be 1
Second, 2 seconds or 10 seconds etc., this is not construed as limiting by the application.
By ad material resource set is regularly refreshed, ad material resource set can be made to obtain more in time
Newly, the ad material making renewal can be included in corresponding ad material subset in time, it is ensured that the ad material of renewal can be use up in time
It is used.
Generally, the ad material subset that will be sent to client got typically is had certain big by server
Little.This ad material subset with a certain size needs the bandwidth resources correspondingly taken in transmitting procedure.In order to protect
Demonstrate,prove this ad material subset with a certain size and can realize transmission faster, can be compressed processing to it before transmission.
Concrete, refer to Fig. 5, include in the step that described ad material is sent to described client:
Step S271: be compressed described ad material subset processing；
Step S271: the described ad material subset after compressed process is sent to described client.
By ad material subset being compressed process, the data of ad material subset can be reduced to a certain extent
The size of amount, so, then when sending it to client, can improve transmission speed, thus reduce data time.
After client receives the ad material subset of compression, it can be carried out decompression processing, can will decompress afterwards
After ad material subset be loaded in corresponding some position.
However, it is desirable to explanation, server, will be wide before the ad material got subset is sent to client
Accuse subset of material and be compressed processing the size of the data volume to reduce transmission, not necessary step in reality.In some feelings
Under condition, in the case of bandwidth is sufficiently large and can meet data transmission faster, it is also possible to ad material subset is not pressed
Contracting processes, and directly the ad material subset got can be sent to client.
Same, based on same design, the application embodiment further provides a kind of server 200, such as following enforcement
Described in mode.Owing to server 200 solves the principle of problem, and the technique effect that can obtain and advertisement sending method phase
Seemingly, therefore the enforcement of server 200 may refer to the enforcement of above-mentioned advertisement sending method, repeats no more in place of repetition.Following institute
The term " module " used, can be to realize based on software, it is also possible to be to realize based on hardware, it is also possible to be with software and hardware combining
Mode realize.
As shown in Figure 6, for the module map of server 200 of another embodiment of the application.Refer to Fig. 6, the application
The server 200 that embodiment provides includes: receiver module 21, acquisition module 23, matching module 25 and sending module 27.
Described receiver module 21 may be used for receiving the web access requests that client is sent, in described web access requests
It is accompanied with page iden-tity and puts bit attribute information；Wherein, described page iden-tity can uniquely identify a Webpage, described some position
The corresponding some bit-identify of attribute information, described some bit-identify can uniquely identify a some position being positioned in Webpage.
Described acquisition module 23 may be used for obtaining the some bit-identify corresponding with described bit attribute information.
Described matching module 25 may be used for mating described some bit-identify in locally stored ad material resource set,
Obtain ad material subset；Wherein, described ad material resource set includes at least one ad material subset.
Described sending module 27 may be used for, according to described page iden-tity, described ad material subset being sent to described visitor
Family end.
As it is shown in fig. 7, be the module map of the advertisement push system of one embodiment of the application.Refer to Fig. 7, the application
The advertisement push system that embodiment provides includes: at least one client and server；
At least one client described sends web access requests to described server, subsidiary in described web access requests
There is page iden-tity and put bit-identify；Wherein, described page iden-tity can uniquely identify a Webpage, and described some bit-identify can be only
One one some position being positioned in Webpage of mark；
Being previously stored with ad material resource set in described server, described ad material resource set includes that at least one is wide
Accusing subset of material, described some bit-identify points to described ad material subset；
Described server receives described web access requests, according to some position mark subsidiary in described web access requests
Know, the data base of storage obtains the ad material subset of correspondence；
According to described page iden-tity, described server the described ad material subset obtained is sent to described at least one
Client；
At least one client described receives described ad material subset, and described ad material subset is loaded into described
In some bit-identify uniquely identified point position.
Client, server and the interaction between them in the advertisement push system of the application embodiment can
See described above, do not repeat them here.
Generally, the effect of publicity that advertisement can be played by the time point of displaying produces certain impact.Concrete, citing
For, in order to promote double 11 shopping Carnival power of influence in the common people, the advertisement for double 11 shopping Carnivals can shift to an earlier date
Regular hour the most double 11 previous moons can be shown on each platform website.Or, some advertisement needs
This prime time of 7 thirty to 9 thirty is shown, to attract the pass of relatively large number of netizen on each platform website at night
Note.
In order to meet the demand to the effect of publicity of the above-mentioned advertising display time, in one embodiment, described advertisement
Subset of material includes the initial loading moment；When described client detects that current time arrives the described initial loading moment
Time, just described ad material subset is loaded in described some bit-identify uniquely identified point position.
As shown in table 1 or table 2, server can include advertisement when reaching the standard grade in the ad material subset that client sends
Carve this material element of onlinetime, thus by this material element of on-line time onlinetime to the initial loading moment
It is configured.When client detects that current time arrives the initial loading moment, just ad material subset is loaded into some position, real
The displaying of existing ad content.
Further, server can include advertisement in the ad material subset that client sends and rolls off the production line the moment
This material element of offlinetime.When client detect current time arrive roll off the production line the moment time, unloading ad material son
Collection, it is achieved the displaying of ad content scheduled duration.
Or, server can include in the ad material subset that client sends advertisement load time time this
Material element.Thus by this material element of advertisement load time time, the loading time span of ad material subset is carried out
Arrange.When client detects that ad material subset is loaded into duration and reaches what this material element of advertisement load time time was arranged
During time span, unload ad material subset, it is achieved the displaying of ad content scheduled duration.
In the nineties in 20th century, can clearly distinguish for the improvement of a technology be the improvement on hardware (such as,
Improvement to circuit structures such as diode, transistor, switches) or software on improvement (for the improvement of method flow).So
And, along with the development of technology, the improvement of current a lot of method flows can be considered as directly improving of hardware circuit.
Designer nearly all obtains corresponding hardware circuit by being programmed in hardware circuit by the method flow of improvement.Cause
This, it cannot be said that the improvement of a method flow cannot realize by hardware entities module.Such as, PLD
(Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate
Array, FPGA)) it is exactly such a integrated circuit, device programming is determined by its logic function by user.By designer
Programming comes a digital display circuit " integrated " on a piece of PLD voluntarily, without chip maker please designing and make
Special IC chip.And, nowadays, replacing and manually make IC chip, this programming is the most mostly used instead and " is patrolled
Volume compiler (logic compiler) " software realizes, and software compiler used when it is write with program development is similar,
And the most handy specific programming language of source code before compiling is write, this is referred to as hardware description language
(Hardware Description Language, HDL), and HDL the most not only has one, but have many kinds, such as ABEL
(Advanced Boolean Expression Language)、AHDL(Altera Hardware Description
Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL
(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby
Hardware Description Language) etc..That commonly use at present most is VHDL (Very-High-Speed
Integrated Circuit Hardware Description Language) and Verilog2.Those skilled in the art are also
It should also be apparent that, it is only necessary to method flow is slightly made programming in logic with above-mentioned several hardware description languages and is programmed into integrated circuit
In, it is possible to it is easier to the hardware circuit of this logical method flow process accomplished.
For convenience of description, it is divided into various module to be respectively described with function when describing apparatus above.Certainly, this is being implemented
The function of each module can be realized in same or multiple softwares and/or hardware during application.
As seen through the above description of the embodiments, those skilled in the art it can be understood that to the application can
The mode adding required general hardware platform by software realizes.Based on such understanding, the technical scheme essence of the application
On the part that in other words prior art contributed can embody with the form of software product.A typical configuration
In, calculating equipment includes one or more processor (CPU), input/output interface, network interface and internal memory.This computer is soft
Part product can include that some instructions are with so that a computer equipment (can be personal computer, server, or network
Equipment etc.) perform each embodiment of the application or the method described in some part of embodiment.This computer software produces
Product can be stored in internal memory, and internal memory potentially includes the volatile memory in computer-readable medium, random access memory
The forms such as device (RAM) and/or Nonvolatile memory, such as read only memory (ROM) or flash memory (flash RAM).Internal memory is to calculate
The example of machine computer-readable recording medium.Computer-readable medium includes that removable media permanent and non-permanent, removable and non-is permissible
Information storage is realized by any method or technology.Information can be computer-readable instruction, data structure, the module of program or
Other data.The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM
(SRAM), dynamic random access memory (DRAM), other type of random access memory (RAM), read only memory
(ROM), Electrically Erasable Read Only Memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc are read-only
Memorizer (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassette tape, tape magnetic rigid disk storage or
Other magnetic storage apparatus or other non-transmission medium any, can be used for the information that storage can be accessed by a computing device.According to
Defining herein, computer-readable medium does not include of short duration computer readable media (transitory media), such as modulation
Data signal and carrier wave.
Each embodiment in this specification all uses the mode gone forward one by one to describe, identical similar between each embodiment
Part see mutually, what each embodiment stressed is the difference with other embodiment.
Although depicting the application by embodiment, it will be appreciated by the skilled addressee that the application has many deformation
With change without deviating from spirit herein, it is desirable to appended claim includes that these deformation and change are without deviating from the application
Spirit.
Claims (19)
1. an advertisement push system, it is characterised in that including: at least one client and server；
At least one client described sends web access requests to described server, is accompanied with page in described web access requests
Face mark and some bit-identify；Wherein, described page iden-tity can uniquely identify a Webpage, and described some bit-identify can uniquely be marked
Know a some position being positioned in Webpage；
Being previously stored with ad material resource set in described server, described ad material resource set includes at least one advertisement element
Material subset, described some bit-identify points to described ad material subset；
Described server receives described web access requests, according to some bit-identify subsidiary in described web access requests,
The data base of storage obtains the ad material subset of correspondence；
According to described page iden-tity, the described ad material subset obtained is sent at least one client described by described server
End；
At least one client described receives described ad material subset, and described ad material subset is loaded into described some position
In mark uniquely identified point position.
2. the system as claimed in claim 1, it is characterised in that include the initial loading moment in described ad material subset；
When described client detects that current time arrives the described initial loading moment, just described ad material subset is loaded into
In described some bit-identify uniquely identified point position.
3. an advertisement sending method, it is characterised in that including:
Receive the web access requests that client is sent, described web access requests is accompanied with page iden-tity and some bit-identify；
Wherein, described page iden-tity can uniquely identify a Webpage, and described some bit-identify can uniquely identify one and be positioned at Network page
Point position in face；
Described some bit-identify is mated in locally stored ad material resource set, obtains ad material subset；Wherein, described
Ad material resource set includes at least one ad material subset；
According to described page iden-tity, described ad material subset is sent to described client.
4. method as claimed in claim 3, it is characterised in that described ad material subset includes described ad material resource set
In at least one ad material, described ad material subset and the corresponding storage of described some bit-identify；
Step in described coupling includes: carried out in ad material subset at least one described by described some bit-identify
Join, obtain the described ad material subset corresponding with described some bit-identify.
5. method as claimed in claim 3, it is characterised in that described ad material subset includes at least one material unit
Element.
6. method as claimed in claim 5, it is characterised in that described material element includes following at least one: word, figure
Sheet, audio frequency, video, time, coordinate.
7. method as claimed in claim 5, it is characterised in that described material element is based on page script language generation.
8. method as claimed in claim 3, it is characterised in that in the step of described coupling, to be spaced the side of scheduled duration
The described ad material resource set prestored is refreshed by formula.
9. method as claimed in claim 3, it is characterised in that in the step that described ad material is sent to described client
Include:
It is compressed described ad material subset processing；
Described ad material subset after compressed process is sent to described client.
10. a server, it is characterised in that including:
Receiver module, for receiving the web access requests that client is sent, is accompanied with page mark in described web access requests
Know and some bit-identify；Wherein, described page iden-tity can uniquely identify a Webpage, and described some bit-identify can uniquely identify one
The individual some position being positioned in Webpage；
Matching module, for being mated in locally stored ad material resource set by described some bit-identify, obtains ad material
Subset；Wherein, described ad material resource set includes at least one ad material subset；
Sending module, for according to described page iden-tity, is sent to described client by described ad material subset.
11. 1 kinds of advertisement sending methods, it is characterised in that including:
Receive the web access requests that client is sent, described web access requests is accompanied with page iden-tity and some bit attribute letter
Breath；Wherein, described page iden-tity can uniquely identify a Webpage, described the corresponding some bit-identify of bit attribute information,
Described some bit-identify can uniquely identify a some position being positioned in Webpage；
Obtain the some bit-identify corresponding with described bit attribute information；
Described some bit-identify is mated in locally stored ad material resource set, obtains ad material subset；Wherein, described
Ad material resource set includes at least one ad material subset；
According to described page iden-tity, described ad material subset is sent to described client.
12. methods as claimed in claim 11, it is characterised in that described bit attribute information is the most right with described some bit-identify
This locality should be stored in；
Include obtaining the step putting bit-identify corresponding with described bit attribute information:
According to described bit attribute information, inquiry obtains corresponding some bit-identify.
13. methods as claimed in claim 11, it is characterised in that described ad material subset includes described ad material resource
At least one ad material concentrated, described ad material subset and described the corresponding storage of bit-identify；
Step in described coupling includes: carried out in ad material subset at least one described by described some bit-identify
Join, obtain the described ad material subset corresponding with described some bit-identify.
14. methods as claimed in claim 11, it is characterised in that described ad material subset includes at least one material unit
Element.
15. methods as claimed in claim 14, it is characterised in that described material element includes following at least one: word,
Picture, audio frequency, video, time, coordinate.
16. methods as claimed in claim 14, it is characterised in that described material element is based on page script language generation.
17. methods as claimed in claim 11, it is characterised in that in the step of described coupling, to be spaced scheduled duration
The described ad material resource set prestored is refreshed by mode.
18. methods as claimed in claim 11, it is characterised in that in the step that described ad material is sent to described client
Suddenly include:
It is compressed described ad material subset processing；
Described ad material subset after compressed process is sent to described client.
19. 1 kinds of servers, it is characterised in that including:
Receiver module, for receiving the web access requests that client is sent, is accompanied with page mark in described web access requests
Know and some bit attribute information；Wherein, described page iden-tity can uniquely identify a Webpage, and described bit attribute information is corresponding
One some bit-identify, described some bit-identify can uniquely identify a some position being positioned in Webpage；
Acquisition module, for obtaining the some bit-identify corresponding with described bit attribute information；
Matching module, for being mated in locally stored ad material resource set by described some bit-identify, obtains ad material
Subset；Wherein, described ad material resource set includes at least one ad material subset；
Sending module, for according to described page iden-tity, is sent to described client by described ad material subset.
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Effective date of registration: 20191105 Address after: Science and Technology City kolding road high tech Zone of Suzhou City, Jiangsu Province, No. 78 215000 Applicant after: Suzhou creative cloud Network Technology Co., Ltd. Address before: Science and Technology City kolding road high tech Zone of Suzhou City, Jiangsu province 215000 No. 78 No. 7 Building 2 layer Applicant before: Suzhou Land High Tech System Science & Technology Co., Ltd. |
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