CN102523266A - Advertisement delivery method and system - Google Patents
Advertisement delivery method and system Download PDFInfo
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- CN102523266A CN102523266A CN2011104053606A CN201110405360A CN102523266A CN 102523266 A CN102523266 A CN 102523266A CN 2011104053606 A CN2011104053606 A CN 2011104053606A CN 201110405360 A CN201110405360 A CN 201110405360A CN 102523266 A CN102523266 A CN 102523266A
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Abstract
The invention discloses an advertisement delivery method. The advertisement delivery method comprises the steps of obtaining advertisement content; obtaining an advertisement delivery type, and generating an advertisement meeting the format of the advertisement delivery type according to the advertisement delivery type and the obtained advertisement content; and when an advertisement delivery trigger condition is met, sending the generated advertisement meeting the format of the advertisement delivery type to a distribution platform corresponding to the advertisement delivery type. The invention also discloses an advertisement delivery system. Due to the adoption of the invention, the materials and the content of the advertisement can be managed in a unified manner, so that the repeated consumption of system resources can be avoided.
Description
Technical field
The present invention relates to electronic technology field, relate in particular to a kind of advertisement placement method and system.
Background technology
Advertisement is for certain specific needs, through the medium of a definite form, openly transmits the publicity measures of information widely to the public.China's Advertisement Regulation Act is defined as advertisement: advertisement, be meant that merchandising person or ISP assume charge, and introduce oneself the commodity promoted directly or indirectly or the commercial advertisement of the service that provided through certain media and form.
Nowadays advertisement publishers need adopt the different advertisement jettison system to different published methods; For example there are unidirectional ad system, interactive advertising system in the broadcasting and TV field; Field of telecommunications has the moving advertising system; Internet arena also has the ad system of oneself, and existing advertisement delivery system all can only cause the advertisement of same content when input, need could accomplish through a plurality of different advertisement jettison systems to the communications media in the field separately and formulation of advertising message form and advertisement delivery; Shortage has caused the repeat consumption of system resource to the same administrative mechanism of ad material and content.
Summary of the invention
Embodiment of the invention technical problem to be solved is, a kind of advertisement placement method and system are provided.Can carry out unified management to ad material and content, avoid the repeat consumption of system resource.
In order to solve the problems of the technologies described above, the embodiment of the invention provides a kind of advertisement placement method, and said advertisement placement method comprises:
Obtain ad content;
Obtain the advertisement putting type, generate the advertisement of the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to;
When satisfying the advertisement putting trigger condition,, the advertisement of the form of the said advertisement putting type of satisfying of said generation is sent to and the corresponding distribution platform of said advertisement putting type according to said advertisement putting type.
Wherein, the said advertisement putting type that gets access to comprises: in short message advertisement, multimedia message advertisement, the advertisement of service PUSH message, the advertisement of mail push message, unilateral ad and the interactive advertising any one or more.
Wherein, the said advertisement putting type of obtaining, the advertisement that generates the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to comprises:
If the advertisement putting type that gets access to comprises the short message advertisement, then generate the advertisement of short message format;
If the advertisement putting type that gets access to comprises the multimedia message advertisement, then generate the advertisement of MMS format;
If the advertisement putting type that gets access to comprises the advertisement of service PUSH message, then generate the advertisement of service PUSH message form;
If the advertisement putting type that gets access to comprises the advertisement of mail push message, then generate the advertisement of mail push message format;
If the advertisement putting type that gets access to comprises unilateral ad, then generate the advertisement of unidirectional form;
If the advertisement putting type that gets access to comprises interactive advertising, then generate the advertisement of bi-directional format.
Wherein, said according to said advertisement putting type, the advertisement of the form of the said advertisement putting type of satisfying of said generation sent to the corresponding distribution platform of said advertisement putting type comprise any one or more of following situation:
The short message advertisement that generates is sent to short messaging gateway;
The multimedia message advertisement that generates is sent to MMS gateway;
The advertisement of service PUSH message or the advertisement of mail push message that generate are sent to the service propelling gateway;
The unilateral ad that generates is sent to the distribution of services system;
With the interactive advertising that generates synchronously to the ad distribution platform.
Wherein, when the advertisement putting type that gets access to comprises interactive advertising,, the advertisement with bi-directional format also comprises after sending to the ad distribution platform:
Said ad distribution platform generates advertising address according to the advertisement of said bi-directional format;
When said ad distribution platform receives the ad-request that client sends, will be returned to client by the advertising address of request advertisement.
Wherein, said advertisement putting trigger condition comprises: arrive the preset timing triggered time or receive the advertisement putting instruction.
Accordingly, the embodiment of the invention also provides a kind of advertisement delivery system, and said advertisement delivery system comprises:
The ad content management unit is used to obtain and preserve ad content;
The advertisement editing unit is used to obtain the advertisement putting type, generates the advertisement of the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to;
The advertisement transmitting element is used for when satisfying the advertisement putting trigger condition, according to said advertisement putting type, the advertisement of the form of the said advertisement putting type of satisfying of said generation is sent to and the corresponding distribution platform of said advertisement putting type.
Wherein, said advertisement editing unit comprises:
Short message advertisement generation module is used for when the advertisement putting type that gets access to comprises the short message advertisement, generates the advertisement of short message format;
Multimedia message advertisement generation module is used for when the advertisement putting type that gets access to comprises the multimedia message advertisement, generates the advertisement of MMS format;
Service PUSH message advertisement generation module is used for when the advertisement putting type that gets access to comprises the advertisement of service PUSH message, generating the advertisement of service PUSH message form;
Mail push message advertisement generation module is used for when the advertisement putting type that gets access to comprises the advertisement of mail push message, generates the advertisement of mail push message format;
Unidirectional module is used for when the advertisement putting type that gets access to comprises unilateral ad, generating the advertisement of unidirectional form;
The interactive advertising generation module is used for when the advertisement putting type that gets access to comprises interactive advertising, generates the advertisement of bi-directional format.
Wherein, said advertisement transmitting element comprises:
The short message advertisement delivery module is used for the short message advertisement that generates is sent to short messaging gateway;
The multimedia message advertisement delivery module is used for the multimedia message advertisement that generates is sent to MMS gateway;
The service propelling advertisement delivery module is used for the advertisement of service PUSH message or the advertisement of mail push message that generate are sent to the service propelling gateway;
The unilateral ad sending module is used for the unilateral ad that generates is sent to the distribution of services system;
The interactive advertising sending module is used for the interactive advertising that generates is sent to the ad distribution platform.
Wherein, the advertisement putting trigger condition of said advertisement transmitting element comprises: arrive the preset timing triggered time or receive the advertisement putting instruction.
Embodiment of the present invention embodiment; Has following beneficial effect: through a kind of jettison system that can carry out unified management to the ad content resource is provided; Can support the advertisement putting mode of multiple network medium, thereby avoid the advertisement putting business to carry out the repeat consumption in the process system resource.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is that the structure of a kind of advertisement delivery system in the embodiment of the invention is formed sketch map;
Fig. 2 is that the structure of a kind of advertisement delivery system in another embodiment of the present invention is formed sketch map;
Fig. 3 is the schematic flow sheet of a kind of advertisement placement method in the embodiment of the invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
Fig. 1 is that the structure of a kind of advertisement delivery system in the embodiment of the invention is formed sketch map, and this advertisement delivery system as shown in the figure comprises at least:
Ad content management unit 10 is used to obtain and preserve ad content.Concrete, said ad content management unit can obtain the ad content of uploading from the advertising business operator that comprises advertisement video, picture, text etc., preserves and to the saving result of advertising business operator showing advertisements content.
Fig. 2 is that the structure of a kind of advertisement delivery system in another embodiment of the present invention is formed sketch map, and the advertisement delivery system in the present embodiment as shown in the figure comprises:
Ad content management unit 10 is identical with last embodiment, repeats no more therewith.
Short message advertisement generation module 201 is used for when the advertisement putting type that gets access to comprises the short message advertisement, generates the advertisement of short message (SMS) form;
Multimedia message advertisement generation module 202 is used for when the advertisement putting type that gets access to comprises the multimedia message advertisement, generates the advertisement of multimedia message (MMS) form;
Service PUSH message advertisement generation module 203 is used for when the advertisement putting type that gets access to comprises the advertisement of service PUSH message, generating the advertisement of service PUSH message (WapPush) form;
Mail push message advertisement generation module 204 is used for when the advertisement putting type that gets access to comprises the advertisement of mail push message, generates the advertisement of mail push message (PushMail) form;
Unidirectional module 205 is used for when the advertisement putting type that gets access to comprises unilateral ad, generates the advertisement of unidirectional (for example EPG) form;
Interactive advertising generation module 206 is used for when the advertisement putting type that gets access to comprises interactive advertising, generates the advertisement of bi-directional format.
Short message advertisement delivery module 301 is used for that the short message advertisement that generates is sent to short message (SMS) gateway and carries out ad distribution, and can further obtain the advertisement transmission result that the SMS gateway returns;
Multimedia message advertisement delivery module 302 is used for that the multimedia message advertisement that generates is sent to multimedia message (MMS) gateway and carries out ad distribution, and can further obtain the advertisement transmission result that the MMS gateway returns;
Service propelling advertisement delivery module 303 is used for that the service PUSH message advertisement that generates or the advertisement of mail push message are sent to service propelling (Push) gateway and carries out ad distribution, and can further obtain the advertisement that the Push gateway returns and send the result;
Unilateral ad sending module 305 is used for that the unilateral ad that generates is sent to distribution of services system (SDS, Service delivery system) and carries out the advertisement transmission, and can further obtain the advertisement transmission result that SDS returns;
Interactive advertising sending module 306 is used for the interactive advertising that generates synchronously to ad distribution platform (ADP, Advertisement delivery platform).Further; Interactive advertising sending module 306 with the interactive advertising that generates synchronously to ADP; When ADP gets access to the ad-request of broadcasting and TV terminal or computer terminal sending through CHINA RFTCOM Co Ltd and internet respectively; ADP returns the ad content address to broadcasting and TV terminal or computer terminal, downloads the interactive advertising of said generation from ADP according to this ad content address by broadcasting and TV terminal or computer terminal again.
Fig. 3 is a kind of advertisement placement method in the embodiment of the invention, and this advertisement placement method as shown in the figure comprises:
Step S301 obtains ad content.Concrete, can obtain the ad content of uploading from the advertising business operator that comprises advertisement video, picture, text etc. by advertisement delivery system, and then preserve and to the saving result of advertising business operator showing advertisements content.
Step S302 obtains the advertisement putting type, generates the advertisement of the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to.Concrete; Advertisement delivery system at first obtains the ad content of advertisement putting type and its selected advertisement putting type of selected correspondence of its selection from the advertising business operator; Said ad content operator in step S301 be uploaded in the advertisement delivery system; Advertisement delivery system and then advertisement putting type and the ad content selected according to the advertising business operator provide the layout interface to the operator, generate the advertisement of satisfying this advertisement putting type format after accomplishing according to advertising business operator's editing operation.The wherein said advertisement putting type that gets access to comprises: short message (SMS; Short Message Service) advertisement, multimedia message (MMS; Multimedia Message Service) advertisement, the advertisement of service PUSH message (WapPush), mail push message (PushEmail) advertisement, unilateral ad (for example unidirectional EPG advertisement; Electronic Program Guide, electric program menu) and in the interactive advertising any one or more.
Further, the said advertisement putting type of obtaining, the advertisement that generates the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to specifically can include but not limited to following situation:
If the advertisement putting type that gets access to comprises the short message advertisement, then generate the advertisement of short message (SMS) form;
If the advertisement putting type that gets access to comprises the multimedia message advertisement, then generate the advertisement of multimedia message (MMS) form;
If the advertisement putting type that gets access to comprises the advertisement of service PUSH message, then generate the advertisement of service PUSH message (WapPush) form;
If the advertisement putting type that gets access to comprises the advertisement of mail push message, then generate the advertisement of mail push message (PushEmail) form;
If the advertisement putting type that gets access to comprises unilateral ad, then generate the advertisement of unidirectional form (for example unidirectional EPG advertisement, Electronic Program Guide, electric program menu);
If the advertisement putting type that gets access to comprises interactive advertising, then generate the advertisement of bi-directional format.
Step S303 judges whether to satisfy the advertisement trigger condition.Said advertisement putting trigger condition comprises: arrive the preset timing triggered time or receive the advertisement putting instruction.Said advertisement putting instruction can send to advertisement delivery system for said advertising business operator.
Step S304 when satisfying the advertisement putting trigger condition, according to said advertisement putting type, sends to the advertisement of the form of the said advertisement putting type of satisfying of said generation and the corresponding distribution platform of said advertisement putting type.In concrete the realization, advertisement delivery system is according to said advertisement putting type, the advertisement of the form of the said advertisement putting type of satisfying of said generation sent to the distribution platform corresponding with said advertisement putting type can comprise any one or more of following situation:
The short message advertisement that generates is sent to short message (SMS) gateway carries out ad distribution, and can further obtain the advertisement transmission result that the SMS gateway returns;
The multimedia message advertisement that generates is sent to multimedia message (MMS) gateway carries out ad distribution, and can further obtain the advertisement transmission result that the MMS gateway returns;
The service PUSH message advertisement that generates or the advertisement of mail push message are sent to service propelling (Push) gateway carry out ad distribution, and can further obtain the advertisement that the Push gateway returns and send the result;
The unilateral ad that generates is sent to distribution of services system (SDS, Service delivery system) carries out the advertisement transmission, and can further obtain the advertisement transmission result that SDS returns;
With the interactive advertising that generates synchronously to ad distribution platform (ADP, Advertisement delivery platform).Further; Advertisement delivery system with the interactive advertising that generates synchronously to ADP; When ADP gets access to the ad-request of broadcasting and TV terminal or computer terminal sending through CHINA RFTCOM Co Ltd and internet respectively; ADP returns the ad content address to broadcasting and TV terminal or computer terminal, downloads the interactive advertising of said generation from ADP according to this ad content address by broadcasting and TV terminal or computer terminal again.
The embodiment of the invention can be supported the advertisement putting mode of multiple network medium through a kind of jettison system that can carry out unified management to the ad content resource is provided, thereby has avoided the advertisement putting business to carry out the repeat consumption to system resource in the process.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method; Be to instruct relevant hardware to accomplish through computer program; Described program can be stored in the computer read/write memory medium; This program can comprise the flow process like the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
Above disclosedly be merely a kind of preferred embodiment of the present invention, can not limit the present invention's interest field certainly with this, the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (10)
1. an advertisement placement method is characterized in that, said advertisement placement method comprises:
Obtain ad content;
Obtain the advertisement putting type, generate the advertisement of the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to;
When satisfying the advertisement putting trigger condition,, the advertisement of the form of the said advertisement putting type of satisfying of said generation is sent to and the corresponding distribution platform of said advertisement putting type according to said advertisement putting type.
2. advertisement placement method as claimed in claim 1; It is characterized in that the said advertisement putting type that gets access to comprises: in short message advertisement, multimedia message advertisement, the advertisement of service PUSH message, the advertisement of mail push message, unilateral ad and the interactive advertising any one or more.
3. advertisement placement method as claimed in claim 2 is characterized in that, the said advertisement putting type of obtaining, and the advertisement that generates the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to comprises:
If the advertisement putting type that gets access to comprises the short message advertisement, then generate the advertisement of short message format;
If the advertisement putting type that gets access to comprises the multimedia message advertisement, then generate the advertisement of MMS format;
If the advertisement putting type that gets access to comprises the advertisement of service PUSH message, then generate the advertisement of service PUSH message form;
If the advertisement putting type that gets access to comprises the advertisement of mail push message, then generate the advertisement of mail push message format;
If the advertisement putting type that gets access to comprises unilateral ad, then generate the advertisement of unidirectional form;
If the advertisement putting type that gets access to comprises interactive advertising, then generate the advertisement of bi-directional format.
4. advertisement placement method as claimed in claim 3; It is characterized in that; Said according to said advertisement putting type, the advertisement of the form of the said advertisement putting type of satisfying of said generation sent to the corresponding distribution platform of said advertisement putting type comprise any one or more of following situation:
The short message advertisement that generates is sent to short messaging gateway;
The multimedia message advertisement that generates is sent to MMS gateway;
The advertisement of service PUSH message or the advertisement of mail push message that generate are sent to the service propelling gateway;
The unilateral ad that generates is sent to the distribution of services system;
With the interactive advertising that generates synchronously to the ad distribution platform.
5. advertisement placement method as claimed in claim 4 is characterized in that, when the advertisement putting type that gets access to comprises interactive advertising, after the advertisement with bi-directional format sends to the ad distribution platform, also comprises:
Said ad distribution platform generates advertising address according to the advertisement of said bi-directional format;
When said ad distribution platform receives the ad-request that client sends, will be returned to client by the advertising address of request advertisement.
6. like each described advertisement placement method among the claim 1-5, it is characterized in that said advertisement putting trigger condition comprises: arrive the preset timing triggered time or receive the advertisement putting instruction.
7. an advertisement delivery system is characterized in that, said advertisement delivery system comprises:
The ad content management unit is used to obtain and preserve ad content;
The advertisement editing unit is used to obtain the advertisement putting type, generates the advertisement of the form that satisfies said advertisement putting type according to said advertisement putting type and the ad content that gets access to;
The advertisement transmitting element is used for when satisfying the advertisement putting trigger condition, according to said advertisement putting type, the advertisement of the form of the said advertisement putting type of satisfying of said generation is sent to and the corresponding distribution platform of said advertisement putting type.
8. advertisement delivery system as claimed in claim 7 is characterized in that, said advertisement editing unit comprises:
Short message advertisement generation module is used for when the advertisement putting type that gets access to comprises the short message advertisement, generates the advertisement of short message format;
Multimedia message advertisement generation module is used for when the advertisement putting type that gets access to comprises the multimedia message advertisement, generates the advertisement of MMS format;
Service PUSH message advertisement generation module is used for when the advertisement putting type that gets access to comprises the advertisement of service PUSH message, generating the advertisement of service PUSH message form;
Mail push message advertisement generation module is used for when the advertisement putting type that gets access to comprises the advertisement of mail push message, generates the advertisement of mail push message format;
Unidirectional module is used for when the advertisement putting type that gets access to comprises unilateral ad, generating the advertisement of unidirectional form;
The interactive advertising generation module is used for when the advertisement putting type that gets access to comprises interactive advertising, generates the advertisement of bi-directional format.
9. advertisement delivery system as claimed in claim 8 is characterized in that, said advertisement transmitting element comprises:
The short message advertisement delivery module is used for the short message advertisement that generates is sent to short messaging gateway;
The multimedia message advertisement delivery module is used for the multimedia message advertisement that generates is sent to MMS gateway;
The service propelling advertisement delivery module is used for the advertisement of service PUSH message or the advertisement of mail push message that generate are sent to the service propelling gateway;
The unilateral ad sending module is used for the unilateral ad that generates is sent to the distribution of services system;
The interactive advertising sending module is used for the interactive advertising that generates is sent to the ad distribution platform.
10. like each described advertisement delivery system among the claim 7-9, it is characterized in that the advertisement putting trigger condition of said advertisement transmitting element comprises: arrive the preset timing triggered time or receive the advertisement putting instruction.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011104053606A CN102523266A (en) | 2011-12-08 | 2011-12-08 | Advertisement delivery method and system |
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| CN2011104053606A CN102523266A (en) | 2011-12-08 | 2011-12-08 | Advertisement delivery method and system |
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| CN102523266A true CN102523266A (en) | 2012-06-27 |
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| CN2011104053606A Pending CN102523266A (en) | 2011-12-08 | 2011-12-08 | Advertisement delivery method and system |
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| CN105930512A (en) * | 2016-05-12 | 2016-09-07 | 北京盛世光明软件股份有限公司 | Advertisement insertion method, apparatus and system, server and client |
| CN107734397A (en) * | 2017-10-25 | 2018-02-23 | 深圳市雷鸟信息科技有限公司 | Television advertisement obtaining and displaying method, advertisement server, television and system |
| CN110490657A (en) * | 2019-08-21 | 2019-11-22 | 江苏文旭信息技术股份有限公司 | A kind of more ad distribution platform cooperative systems calculated based on cloud with inter-library access |
| CN113487370A (en) * | 2021-07-29 | 2021-10-08 | 广州数励科技有限公司 | Advertisement putting method and device, computer equipment and storage medium |
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Owner name: SHENZHEN LONGSHI MEDIA CO., LTD. Free format text: FORMER OWNER: SHENZHEN COSHIP VIDEO COMMUNICATION CO., LTD. Effective date: 20130403 |
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Application publication date: 20120627 |