CN111581079A - Third-party advertisement monitoring method and system based on asynchronous verification - Google Patents
Third-party advertisement monitoring method and system based on asynchronous verification Download PDFInfo
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Abstract
A third-party advertisement monitoring method and system based on asynchronous verification are disclosed, the method comprises: aiming at the advertisements put in the information flow by the advertisement engine, inserting a website link of a third-party advertisement monitoring service into a data table of the advertisements; when the advertisement in the information flow is exposed or interacted, first coding information of the exposed or interacted advertisement is obtained through a website link of a third-party advertisement monitoring service, and the first coding information is stored in a database of the third-party advertisement monitoring service; second encoded information of an advertisement of "exposure" or "interaction" within a set time period is obtained from the advertisement engine, and the second encoded information obtained from the advertisement engine is monitored using the first encoded information in the database of the third party monitoring service. The invention realizes the full-regression automatic test of advertisement monitoring, cancels all manual operations and fixdler packet grabbing, adopts a data-driven test method, and meets the requirement of test time of edition sending of a mobile terminal on test efficiency.
Description
Technical Field
The invention relates to the technical field of software testing, in particular to a third-party advertisement monitoring method and system based on asynchronous verification.
Background
More and more large-brand advertisers introduce third-party advertisement monitoring companies at present to evaluate and calculate the real exposure and interaction of the advertisements, so that the advertisement platform is prevented from misreading the browsing amount and click amount of the advertisements. If the platform and the data counted by the third-party company have a difference, the platform needs to be compensated according to a contract, sometimes, an advertiser chooses to give up putting advertisements on the platform due to data falsification, and the advertising income of the platform is seriously influenced. Therefore, when the client classmates test the advertisement, whether the exposure and the interaction of the advertisement are sent to the third-party advertisement monitoring company according to the requirements needs to be tested.
In the prior art, a full regression testing method is adopted, information flow is continuously refreshed on a client, advertisements (with third-party monitoring link websites) are found, http communication between all your computers and the internet can be recorded and checked through a Fiddler packet (Fiddler is an http protocol debugging agent tool, breakpoints are set, all data entering and exiting the Fiddler are checked, and whether a sending website exists or not is checked. However, the method needs to cover a plurality of mobile phone models, test a plurality of advertisement positions and a plurality of advertisement materials, and the quantity of test cases after arrangement and combination is very large. The full regression testing method has the advantages of large quantity of test cases, low testing efficiency and long testing time, the testing time far exceeds that of mobile terminal publishing, and full regression is almost impossible. Secondly, the client has sending delay, the delay time is not fixed, so that the waiting time of the test classmates is not fixed, and the test efficiency and the accuracy of the test result are seriously influenced. Finally, the fixdler packet also has instability factors, which also reduces the testing efficiency.
In the prior art, a sampling test method is further included, and different from a full regression test method, a mobile phone model with high market share is selected to test main advertisement spots and advertisement materials, and the mobile terminal version sending test time can be met by reducing test cases. However, the method has the problems of incomplete test coverage, client time delay, unstable fixdler packet capturing and the like.
In conclusion, the prior art has the problem that the fixdler packet is unstable.
Disclosure of Invention
In order to achieve the above object, embodiments of the present invention provide a third party advertisement monitoring method and system based on asynchronous verification, which implement full regression automatic testing of the third party advertisement monitoring, eliminate all manual operations and fixdler packet capturing, and adopt a data-driven testing method, so that the testing efficiency completely meets the requirement of mobile terminal version sending testing time. The problem of client time delay is solved through an asynchronous verification mode, and a test result is more accurate than a manual test.
In one aspect, an embodiment of the present invention provides a third-party advertisement monitoring method based on asynchronous verification, where the method includes:
aiming at the advertisements put in the information flow by an advertisement engine, inserting a website link of a third-party advertisement monitoring service into a data table of the advertisements;
when the advertisement in the information flow is exposed or interacted, first coding information of the exposed or interacted advertisement is obtained through a website link of the third-party advertisement monitoring service, and the first coding information is stored in a database of the third-party advertisement monitoring service;
obtaining second coding information of the advertisement of 'exposure' or 'interaction' in a set time period from an advertisement engine, and monitoring the second coding information obtained from the advertisement engine by using the first coding information in the database of the third-party monitoring service.
On the other hand, the embodiment of the invention also provides a third-party advertisement monitoring system based on asynchronous verification, which comprises:
the website inserting unit is used for inserting a website link of a third-party advertisement monitoring service into a data table of the advertisement aiming at the advertisement put in an information stream by an advertisement engine;
the information recording unit is used for linking first coding information of the advertisement of the exposure or the interaction through the website of the third-party advertisement monitoring service when the advertisement of the information stream is exposed or interacted, and storing the first coding information in a database of the third-party advertisement monitoring service;
and the data monitoring unit is used for acquiring second coding information of the 'exposed' or 'interactive' advertisement in a set time period from the advertisement engine, and monitoring the second coding information acquired from the advertisement engine by using the first coding information in the database of the third-party monitoring service.
The technical scheme has the following beneficial effects: compared with the prior art, the invention adopts a data-driven automatic test method and an asynchronous check result mode, thereby greatly improving the test efficiency and the test accuracy; the invention realizes the full-regression automatic test of the third-party advertisement monitoring, cancels all manual operations and fixdler packet grabbing, adopts a data-driven test method, and completely meets the requirement of test time of the mobile terminal version sending. The problem of client time delay is solved through an asynchronous verification mode, and a test result is more accurate than a manual test.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a third-party advertisement monitoring method based on asynchronous verification according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a third party advertisement monitoring system based on asynchronous verification according to an embodiment of the present invention;
FIG. 3 is a system diagram of an embodiment of the present invention;
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Abbreviations and key terms involved in the present invention are defined as follows:
1. third party advertisement monitoring company: the browsing amount of the delivered advertisements and the click rate of the designated advertisements are monitored, and information such as time distribution, regional distribution and the like consulted by a browser can be provided, so that an advertiser can be helped to correctly evaluate the effect of the advertisements, and advertisement strategies such as a second hand, an admaster and the like are adjusted.
2. KA (KeyAccount) translates into 'key client', Chinese means 'key client', 'important client', large brand advertiser
3. And (3) advertisement exposure: the client end brushes out the advertisement and records one advertisement exposure.
4. Click behavior: and clicking on the advertisement materials, such as clicking on pictures, clicking on videos, clicking on short chains and the like.
5. The fed stream is the information stream of the client, and one fed is one piece of information.
6. MOCK in the testing process, a virtual object is created for some objects which are not easy to construct or easily acquired so as to be tested.
7. MYSQL: a relational database management system.
8. Appium: an open source, cross-platform test framework can be used to test native and mixed mobile-end applications.
9. Fiddler is an http protocol debugging agent tool which can record and check http communication between all your computers and the Internet, set breakpoints and check all data entering and exiting the Fiddler.
10. And (3) data drive test: a black box test method drives the execution of an automatic test through the change of data, and finally causes the change of a test result.
As shown in fig. 1, which is a flowchart of a third-party advertisement monitoring method based on asynchronous verification according to an embodiment of the present invention, the method includes:
aiming at the advertisements put in the information flow by an advertisement engine, inserting a website link of a third-party advertisement monitoring service into a data table of the advertisements;
when the advertisement in the information flow is exposed or interacted, first coding information of the exposed or interacted advertisement is obtained through a website link of the third-party advertisement monitoring service, and the first coding information is stored in a database of the third-party advertisement monitoring service;
obtaining second coding information of the advertisement of 'exposure' or 'interaction' in a set time period from an advertisement engine, and monitoring the second coding information obtained from the advertisement engine by using the first coding information in the database of the third-party monitoring service.
Preferably, the obtaining, from the advertisement engine, the second encoded information of the advertisement of "exposure" or "interaction" within the set time period, and monitoring, using the first encoded information in the database of the third-party monitoring service, the second encoded information obtained from the advertisement engine specifically includes:
verifying the first coding information in the database of the third-party monitoring service with second coding information obtained from the advertisement engine within N minutes before the current time, and marking the verified second coding information of the advertisement engine as successful if the first coding information with the same code is verified in the database of the third-party monitoring service aiming at the second coding information obtained from the advertisement engine; for second coding information obtained from the advertisement engine, if first coding information of the same code is not verified in a database of the third-party monitoring service, marking the second coding information of the advertisement engine which is not verified as failure; wherein N is an integer greater than or equal to 10. The result uncertainty caused by time delay is reduced through the minimization of an asynchronous test mode, so that the test accuracy is improved, and the method is a very practical method for the test scene with time delay.
Preferably, the method further comprises:
and verifying the second coding information failed in verification once in the latest database of the third-party monitoring service every S minutes, if the verification is successful, marking the verified second coding information as successful, and if the verification is failed, verifying again at intervals of S minutes, wherein S is an integer greater than or equal to 60.
Preferably, the website link of the third party advertisement monitoring service comprises a code representing "exposure" monitoring, a code representing "interaction" monitoring, a code representing the user uid, and a code representing an advertisement identification. The website links are as follows: http://10.172.176.10:80/test _ third? The method comprises the following steps of (1) setting a flag to show and (123456789) setting a flag to 94743a61945b11e8, wherein the flag to show represents "exposure" monitoring, the flag to click represents "interactive" monitoring, the uid to 1233456789 represents user uid, and the uuid to 94743a61945b11e8 is a unique identifier of the test case at this time, so as to ensure decoupling of the cases, avoid mutual interference among the cases, and ensure the rigidness of the test result. The advertisement material data and the third-party monitoring url form input data of the test case and are benchmarking data for test case result verification.
Preferably, when an advertisement in the information stream is "exposed" or "interacted", recording first encoded information of the "exposed" or "interacted" advertisement through a website link of the third-party advertisement monitoring service, specifically including:
when the advertisement in the information flow is exposed or interacted, the third-party advertisement monitoring service receives first coding information of the exposed or interacted advertisement sent to the website link by the client side where the information flow is located.
Fig. 2 is a schematic diagram of a third-party advertisement monitoring system based on asynchronous verification according to an embodiment of the present invention, where the system includes:
the website inserting unit 21 is configured to insert a website link of a third-party advertisement monitoring service into a data table of an advertisement, for the advertisement delivered by an advertisement engine in an information stream;
the information recording unit 22 is configured to, when an advertisement in the information stream is "exposed" or "interacted", obtain first encoding information of the "exposed" or "interacted" advertisement from a client where the information stream is located through a website link of the third-party advertisement monitoring service, and store the first encoding information in a database of the third-party advertisement monitoring service;
and the data monitoring unit 23 is configured to obtain second encoding information of the "exposed" or "interactive" advertisement within a set time period from the advertisement engine, and monitor the second encoding information obtained from the advertisement engine using the first encoding information in the database of the third-party monitoring service.
Preferably, the data monitoring unit 23 is specifically configured to:
verifying the first coding information in the database of the third-party monitoring service with second coding information obtained from the advertisement engine within N minutes before the current time, and marking the verified second coding information of the advertisement engine as successful if the first coding information with the same code is verified in the database of the third-party monitoring service aiming at the second coding information obtained from the advertisement engine;
for second coding information obtained from the advertisement engine, if first coding information of the same code is not verified in a database of the third-party monitoring service, marking the second coding information of the advertisement engine which is not verified as failure;
wherein N is an integer greater than or equal to 10.
Preferably, the data monitoring unit 23 is further configured to:
and verifying the second coding information failed in verification once in the latest database of the third-party monitoring service every S minutes, if the verification is successful, marking the verified second coding information as successful, and if the verification is failed, verifying again at intervals of S minutes, wherein S is an integer greater than or equal to 60.
Preferably, the website link of the third party advertisement monitoring service comprises a code representing "exposure" monitoring, a code representing "interaction" monitoring, a code representing the user uid, and a code representing an advertisement identification.
Preferably, the information recording unit 22 is specifically configured to receive, when an advertisement in an information stream is "exposed" or "interactive", first encoded information of the advertisement "exposed" or "interactive" sent to the website link by a client where the information stream is located. .
According to this embodiment, an exemplary embodiment is as follows:
as shown in FIG. 3, the test system of the present invention is mainly composed of three parties, an advertisement engine, a client and a third party monitoring service. The user swipes the information flow, the advertisement engine spits the advertisement to the client, the user brushes the advertisement, the client sends an exposure request to the third-party monitoring service, the user clicks the advertisement, and the client sends an interaction request to the third-party monitoring service.
Further, whether the data received by the third-party monitoring service is correctly sent is verified.
The method comprises the following steps: an apple test framework is adopted, a user is simulated to refresh an FEED stream, a request is sent to an advertisement engine, the advertisement engine is not an online real engine system, an engine MOCK is built, data returned by a construction engine is simulated, what advertisement materials are wanted are directly modified, the data (table ad _ info) in a database are read by the MOCK, corresponding advertisement material data are returned, and a client displays the advertisement materials, so that controllable exposure of the advertisement materials is realized. The data returned to the client needs to be returned to the third party monitoring service url in addition to the advertisement material data, as shown in the above figure
http://10.172.176.10:80/test _ third? The method comprises the following steps of (1) marking (123456789) and (uid) 94743a61945b11e8, wherein the marking represents "exposure" monitoring, the marking represents "interactive" monitoring, the marking represents (1233456789) user uid, and the marking represents (94743 a61945b11e 8) the user uid, and the purpose is to ensure decoupling of use cases, not to interfere with each other between use cases, and to ensure the rigidness of test results. The advertisement material data and the third-party monitoring url form input data of the test case and are benchmarking data for test case result verification.
Step two: after brushing the ad, the client sends an "exposure" request to a third party monitoring service (test self-built services: IP: 10.172.176.10, port:80), http://10.172.176.10:80/test _ third? The flag is show & uid 123456789& uuid 94743a61945b11e8,
the user clicks on the ad and the client sends an "interaction" request to the third party monitoring service, http://10.172.176.10:80/test _ third? And (3) flag & uid & 123456789& uuid & 94743a61945b11e8, wherein flag & click.
Step three: the third party monitoring service receives the third party request, records all the requests in the database (table name: third _ result),/test _ third? And (3) flag & uid & show 123456789& uuid 94743a61945b11e 8.
Step four: how do we verify that the third party request was sent correctly? Because there is a delay when the client sends the third-party request, and the delay time is indefinite, it takes how long to sleep to check one case (example), the long sleep time may cause the case to have too long running time and short sleep time, and if the database has no third-party request, there is no way to judge whether there is no result due to the delay or whether the true sending fails. Finally, an asynchronous checking mode is adopted, the case running and checking are divided into two independent tasks, one task is responsible for executing all cases (namely the three steps), and the other task checks the result. The checking process checks the cases running 10 minutes before (considering the problem of client time delay), if successful, marks success, and if failed, marks fail. In addition, the check task checks the cases of fail once again every hour, and the result is corrected. The method minimizes the result uncertainty caused by time delay, thereby improving the test accuracy.
By way of example, 6 cases have now been executed, all being "exposure" class monitoring cases, the url constructed as follows:
case1:url:/test_third？flag＝show&uid＝123456789&uuid＝94743a61945b11e8
case2:url:/test_third？flag＝show&uid＝123456789&uuid＝23d3dedc4c4c6crf
case3:url:/test_third？flag＝show&uid＝123456789&uuid＝12d3vfr46gt6vd67
case4:url:/test_third？flag＝show&uid＝123456789&uuid＝ff54dcfrsiefvrs3
case5:url:/test_third？flag＝show&uid＝123456789&uuid＝dd5erfviifr56ffw
case6:url:/test_third？flag＝show&uid＝123456789&uuid＝g4icdetvaegr789e
the data of the request data received by the third-party monitoring service and the data of the landing database (table name: third _ result) are as follows:
/test_third？flag＝show&uid＝123456789&uuid＝94743a61945b11e8
/test_third？flag＝show&uid＝123456789&uuid＝23d3dedc4c4c6crf
/test_third？flag＝show&uid＝123456789&uuid＝12d3vfr46gt6vd67
/test_third？flag＝show&uid＝123456789&uuid＝g4icdetvaegr789e
and (3) checking tasks: taking out the cases executed in the previous 10 minutes (considering the client latency), such as case1, case2, case3, case4, and finding the corresponding url of the above 4 cases from the data table third _ result, we find case1, case2, case3 (marked success), and case4 cannot (marked fail). After one time of verification, a new round of verification is started, only cases without marked results are verified (case5, case6), and the process is circulated. In addition, the check task checks the cases of the fail once every hour, such as the failed case4, if the cases are not checked in the data table third _ result because of the delay, the cases can be checked in a certain time, and the case status is changed from fail to success, and the process loops.
It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (10)
1. A third-party advertisement monitoring method based on asynchronous verification is characterized by comprising the following steps:
aiming at the advertisements put in the information flow by an advertisement engine, inserting a website link of a third-party advertisement monitoring service into a data table of the advertisements;
when the advertisement in the information flow is exposed or interacted, first coding information of the exposed or interacted advertisement is obtained through a website link of the third-party advertisement monitoring service, and the first coding information is stored in a database of the third-party advertisement monitoring service;
obtaining second coding information of the advertisement of 'exposure' or 'interaction' in a set time period from an advertisement engine, and monitoring the second coding information obtained from the advertisement engine by using the first coding information in the database of the third-party monitoring service.
2. The asynchronous verification-based third party advertisement monitoring method as claimed in claim 1, wherein the obtaining of the second encoded information of the advertisement "exposed" or "interactive" within a set time period from the advertisement engine, and the monitoring of the second encoded information obtained from the advertisement engine using the first encoded information in the database of the third party monitoring service specifically comprises:
verifying the first coding information in the database of the third-party monitoring service with second coding information obtained from the advertisement engine within N minutes before the current time, and marking the verified second coding information of the advertisement engine as successful if the first coding information with the same code is verified in the database of the third-party monitoring service aiming at the second coding information obtained from the advertisement engine;
for second coding information obtained from the advertisement engine, if first coding information of the same code is not verified in a database of the third-party monitoring service, marking the second coding information of the advertisement engine which is not verified as failure;
wherein N is an integer greater than or equal to 10.
3. The asynchronous verification-based third party advertisement monitoring method of claim 2, further comprising:
and verifying the second coding information failed in verification once in the latest database of the third-party monitoring service every S minutes, if the verification is successful, marking the verified second coding information as successful, and if the verification is failed, verifying again at intervals of S minutes, wherein S is an integer greater than or equal to 60.
4. The asynchronous verification-based third party advertisement monitoring method of claim 1, wherein the website link of the third party advertisement monitoring service comprises a code representing "exposure" monitoring, a code representing "interaction" monitoring, a code representing user uid, and a code representing advertisement identification.
5. The asynchronous verification-based third party advertisement monitoring method as claimed in claim 1, wherein when an advertisement in the information stream is "exposed" or "interactive", obtaining first encoded information of the "exposed" or "interactive" advertisement through a website link of the third party advertisement monitoring service specifically comprises:
when the advertisement in the information flow is exposed or interacted, the third-party advertisement monitoring service receives first coding information of the exposed or interacted advertisement sent to the website link by the client side where the information flow is located.
6. A third party advertisement monitoring system based on asynchronous verification, the system comprising:
the website inserting unit is used for inserting a website link of a third-party advertisement monitoring service into a data table of the advertisement aiming at the advertisement put in an information stream by an advertisement engine;
the information recording unit is used for acquiring first coding information of the exposed or interactive advertisement through the website link of the third-party advertisement monitoring service when the advertisement in the information stream is exposed or interacted, and storing the first coding information in a database of the third-party advertisement monitoring service;
and the data monitoring unit is used for acquiring second coding information of the 'exposed' or 'interactive' advertisement in a set time period from the advertisement engine, and monitoring the second coding information acquired from the advertisement engine by using the first coding information in the database of the third-party monitoring service.
7. The asynchronous verification-based third party advertisement monitoring system of claim 6, wherein the data monitoring unit is specifically configured to:
verifying the first coding information in the database of the third-party monitoring service with second coding information obtained from the advertisement engine within N minutes before the current time, and marking the verified second coding information of the advertisement engine as successful if the first coding information with the same code is verified in the database of the third-party monitoring service aiming at the second coding information obtained from the advertisement engine;
for second coding information obtained from the advertisement engine, if first coding information of the same code is not verified in a database of the third-party monitoring service, marking the second coding information of the advertisement engine which is not verified as failure;
wherein N is an integer greater than or equal to 10.
8. The asynchronous verification-based third party advertisement monitoring method of claim 7, wherein the data monitoring unit is further configured to:
and verifying the second coding information failed in verification once in the latest database of the third-party monitoring service every S minutes, if the verification is successful, marking the verified second coding information as successful, and if the verification is failed, verifying again at intervals of S minutes, wherein S is an integer greater than or equal to 60.
9. The asynchronous verification-based third party advertisement monitoring system of claim 6, wherein the website link of the third party advertisement monitoring service comprises a code representing an "exposure" monitor, a code representing an "interaction" monitor, a code representing a user uid, and a code representing an advertisement identification.
10. The asynchronous verification-based third-party advertisement monitoring method as claimed in claim 6, wherein the information recording unit is specifically configured to receive, when an advertisement in an information stream is "exposed" or "interactive", first encoded information of the "exposed" or "interactive" advertisement sent to the website link by a client where the information stream is located.
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