CN103378990A - Data monitoring method based on embedded code of mobile Internet - Google Patents
Data monitoring method based on embedded code of mobile Internet Download PDFInfo
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- CN103378990A CN103378990A CN2012101087041A CN201210108704A CN103378990A CN 103378990 A CN103378990 A CN 103378990A CN 2012101087041 A CN2012101087041 A CN 2012101087041A CN 201210108704 A CN201210108704 A CN 201210108704A CN 103378990 A CN103378990 A CN 103378990A
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Abstract
The invention discloses a data monitoring method based on an embedded code of mobile Internet. The method comprises the steps that a monitoring server obtains relevant advertising information from an advertisement resource server; the monitoring server automatically generates a corresponding embedded monitoring code; an advertising medium embeds the obtained advertising information and the monitoring code in a web or application software of a mobile phone to generate a new mobile advertisement; users browse and click on advertisements through a variety of mobile devices, and the advertisements that users click on jump to corresponding pages of the advertisements to achieve the effect of advertising; and when the users click on the advertisements, the monitoring server records the actual data of direct user access. Through data monitoring of the mobile Internet advertisements by an outside third party, the data monitoring method based on the embedded code of the mobile Internet are used for collecting accurate and reliable advertising data and establishing a safe and reliable security system for the development of the mobile Internet advertising market.
Description
Technical field
The present invention relates to the mobile Internet advertisement field, be specifically related to the data monitoring method of a kind of movement-based the Internet inline code.
Background technology
It seems that from present development both domestic and external the web advertisement mainly is by the mode of inline code the advertisement in the Internet to be monitored.By server, the client just can generate the monitoring code of this advertisement after with the input information of advertisement automatically, and advertising media is embedded into specific monitoring code in the website of putting advertisement, and server just can therefrom monitor the actual conditions of advertisement.Although the data monitoring method of embedded code has appeared in the Internet advertising industry, after all can only be for the Internet, and for the data monitoring method of the inline code/middleware of mobile Internet advertising sector a complete pattern does not also appear specially.
At present China's mobile Internet advertisement has more and more received insider's concern, its development is in the stage of an outburst, but do not have the Related Measures of inline code monitoring situation in the Internet advertising industry, the monitoring method of advertisement is confined to internet arena.The charge of domestic moving advertising mainly is to pay according to displaying amount and the click volume of advertisement, and the phenomenon that exists false data to cause advertiser's advertising cost to rise lacks relevant security system, can't the effective guarantee benefits of different parties.
Summary of the invention
The obstacle that in fast development, runs in order to overcome moving advertising, what remedy the inline code Monitoring Data can only be for the deficiency of the Internet, the invention provides the data monitoring method of a kind of movement-based the Internet inline code, realization is carried out data monitoring by the third-party institution in the external world to the mobile Internet advertisement, for a safe and reliable security system is set up in the development of whole market, remedy the serious problems of information asymmetry in the mobile Internet, greatly strengthen the advertiser throws in advertisement in mobile Internet confidence, the whole market scale of moving advertising is played a direct impetus.
For achieving the above object, technical scheme of the present invention is that the data monitoring method of a kind of movement-based the Internet inline code may further comprise the steps:
Steps A 1: monitor server obtains relevant advertising message from the advertising resource server;
Steps A 2: monitor server generates corresponding embedded monitoring code automatically;
Steps A 3: advertising media is embedded into advertising message and the monitoring code of obtaining in mobile phone web pages or the mobile phone application software, generates a new moving advertising;
Steps A 4: the user browses by various mobile devices and clicks advertisement, and the user can jump to corresponding advertisement page after clicking advertisement, reaches advertising results;
Steps A 5: click in the process of advertisement the user, monitor server is the real data of direct recording user access therefrom.
Further, also comprise steps A 6: the advertiser checks the monitoring of the advertisement data by monitor server.
Further, described advertising message comprises the network address of literal, picture, advertisement page of advertisement and advertisement mode etc.
Further, described monitoring code is SDK monitoring bag or middleware.
The present invention is by the special monitoring of the advertisement code for the mobile Internet field of exploitation, from third-party angle the advertisement putting situation of domestic main flow wireless medium, wireless client software is carried out Real-Time Monitoring, the data statistics indexs such as the advertisement putting form of advertiser on wireless medium, visit capacity situation, input expense are provided, for moving advertising already provides one to be rational market standard, form the development environment of a health, safety.The present invention has following characteristics:
One, not only can carry out statistical monitoring to the advertisement in each large portal website of mobile phone, can also monitor for the advertisement that the application software on portable terminal is thrown in, the whole mobile Internet advertising of the neighborhood covering that relates to.
Two, cross-platform, real-time, accurately catch the firsthand data.By the specific SDK monitoring code of independent research, ad data is exchanged, collects and puts in order, realize the Monitoring Service to the mobile phone terminal advertisement.Pattern and the technology of utilizing the data research of mobile Internet industrial chain and data to generate have been integrated the integrated use of IOS, Android, the intelligent mobile phone platforms such as Windows Phone, Symbian.
Embodiment
The data monitoring method of movement-based provided by the invention the Internet inline code, take monitor server as core, automatically the monitoring code and the SDK monitoring bag that generate by monitor server, but advertiser's self-replicating or download, and it is embedded in mobile phone website or mobile the application; By the method for inline code, interception and the record of data are carried out in the mobile Internet advertisement, then form the mobile Internet advertising database, with this realize accurately, ad data is collected reliably.Specifically may further comprise the steps:
Steps A 1: monitor server obtains relevant advertising message from the advertising resource server; Wherein advertising message comprises the network address of literal, picture, advertisement page of advertisement and advertisement mode etc.;
Steps A 2: monitor server generates corresponding embedded monitoring code automatically, and monitoring code can be SDK monitoring bag or middleware;
Steps A 3: advertising media is embedded into advertising message and the monitoring code of obtaining in mobile phone web pages or the mobile phone application software, generates a new moving advertising;
Steps A 4: the user browses by various mobile devices and clicks advertisement, and the user can jump to corresponding advertisement page after clicking advertisement, reaches advertising results;
Steps A 5: click in the process of advertisement the user, monitor server is the real data of direct recording user access therefrom;
Steps A 6: the advertiser checks the monitoring of the advertisement data by monitor server.
From total, the present invention can be independent of mobile Internet advertisement mode under normal circumstances, has the advertiser in the situation of demand, just can embed at any time the appointment monitoring code that the present invention generates, and form is convenient, simple.On function, the present invention is different from the ad data monitoring method of advertising media and advertising platform self, from the angle of objective neutrality advertisement is monitored, from monitoring code or middleware are embedded into advertising media, monitor server just begins to carry out monitoring and the statistics of ad data automatically, observation process is in real time, accurately, truly, has greatly improved the reliability of ad data.
Above embodiment only is used for explanation the present invention, but not is used for limiting the present invention, the equivalent variations that those skilled in the art carry out above-described embodiment.Replace all within the claim protection range.
Claims (4)
1. the data monitoring method of a movement-based the Internet inline code is characterized in that, may further comprise the steps:
Steps A 1: monitor server obtains relevant advertising message from the advertising resource server;
Steps A 2: monitor server generates corresponding embedded monitoring code automatically;
Steps A 3: advertising media is embedded into advertising message and the monitoring code of obtaining in mobile phone web pages or the mobile phone application software, generates a new moving advertising;
Steps A 4: the user browses by various mobile devices and clicks advertisement, and the user can jump to corresponding advertisement page after clicking advertisement, reaches advertising results;
Steps A 5: click in the process of advertisement the user, monitor server is the real data of direct recording user access therefrom.
2. the data monitoring method of movement-based according to claim 1 the Internet inline code is characterized in that, also comprises:
Steps A 6: the advertiser checks the monitoring of the advertisement data by monitor server.
3. the data monitoring method of movement-based according to claim 1 the Internet inline code is characterized in that, described advertising message comprises the network address of literal, picture, advertisement page of advertisement and advertisement mode etc.
4. the data monitoring method of movement-based according to claim 1 the Internet inline code is characterized in that, described monitoring code is SDK monitoring bag or middleware.
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| CN201210108704.1A CN103378990B (en) | 2012-04-16 | 2012-04-16 | A kind of data monitoring method based on mobile Internet inline code |
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| CN201210108704.1A CN103378990B (en) | 2012-04-16 | 2012-04-16 | A kind of data monitoring method based on mobile Internet inline code |
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| CN103559302A (en) * | 2013-11-14 | 2014-02-05 | 北京国双科技有限公司 | Method, device and system for monitoring state of network media data |
| CN103606094A (en) * | 2013-11-06 | 2014-02-26 | 北京掌阔移动传媒科技有限公司 | Mobile Internet advertisement monitoring method and system thereof |
| CN104504587A (en) * | 2014-12-31 | 2015-04-08 | 乐视网信息技术（北京）股份有限公司 | Advertisement monitoring method and device, electronic apparatus |
| CN104869136A (en) * | 2014-02-25 | 2015-08-26 | 晶赞广告（上海）有限公司 | High-concurrency safe transmission method of Internet advertisement monitoring information |
| CN106651416A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Analyzing method and analyzing device of application popularization information |
| CN107341682A (en) * | 2016-11-17 | 2017-11-10 | 精硕科技（北京）股份有限公司 | A kind of advertising message monitoring and evaluation method and its device |
| CN107528818A (en) * | 2016-09-27 | 2017-12-29 | 腾讯科技（北京）有限公司 | The data processing method and device of media file |
| CN108959401A (en) * | 2018-06-05 | 2018-12-07 | 腾讯科技（深圳）有限公司 | A kind of method for monitoring and analyzing, system, server and storage medium that information is propagated |
| CN109034916A (en) * | 2018-09-07 | 2018-12-18 | 精硕科技（北京）股份有限公司 | Monitoring method, device, storage medium and the processor of ad traffic |
| CN109598531A (en) * | 2017-09-30 | 2019-04-09 | 北京国双科技有限公司 | A kind of generation method and verification method of monitoring code |
| CN109934609A (en) * | 2017-12-18 | 2019-06-25 | 深圳市慧动创想科技有限公司 | The associated method, apparatus of ad data, computer equipment and storage medium |
| CN111970542A (en) * | 2020-08-21 | 2020-11-20 | 广州欢网科技有限责任公司 | System and method for supporting SDK monitoring without upgrading self-advertising app compatibility of smart television |
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Cited By (18)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103606094A (en) * | 2013-11-06 | 2014-02-26 | 北京掌阔移动传媒科技有限公司 | Mobile Internet advertisement monitoring method and system thereof |
| CN103559302B (en) * | 2013-11-14 | 2017-02-01 | 北京国双科技有限公司 | Method, device and system for monitoring state of network media data |
| CN103559302A (en) * | 2013-11-14 | 2014-02-05 | 北京国双科技有限公司 | Method, device and system for monitoring state of network media data |
| CN104869136B (en) * | 2014-02-25 | 2018-01-16 | 晶赞广告（上海）有限公司 | A kind of method of Internet advertising monitoring information high concurrent safe transmission |
| CN104869136A (en) * | 2014-02-25 | 2015-08-26 | 晶赞广告（上海）有限公司 | High-concurrency safe transmission method of Internet advertisement monitoring information |
| CN104504587A (en) * | 2014-12-31 | 2015-04-08 | 乐视网信息技术（北京）股份有限公司 | Advertisement monitoring method and device, electronic apparatus |
| CN106651416A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Analyzing method and analyzing device of application popularization information |
| CN107528818A (en) * | 2016-09-27 | 2017-12-29 | 腾讯科技（北京）有限公司 | The data processing method and device of media file |
| CN107341682A (en) * | 2016-11-17 | 2017-11-10 | 精硕科技（北京）股份有限公司 | A kind of advertising message monitoring and evaluation method and its device |
| CN109598531A (en) * | 2017-09-30 | 2019-04-09 | 北京国双科技有限公司 | A kind of generation method and verification method of monitoring code |
| CN109598531B (en) * | 2017-09-30 | 2021-05-25 | 北京国双科技有限公司 | Monitoring code generation method and verification method |
| CN109934609B (en) * | 2017-12-18 | 2021-06-08 | 深圳市慧动创想科技有限公司 | Advertisement data association method and device, computer equipment and storage medium |
| CN109934609A (en) * | 2017-12-18 | 2019-06-25 | 深圳市慧动创想科技有限公司 | The associated method, apparatus of ad data, computer equipment and storage medium |
| CN108959401A (en) * | 2018-06-05 | 2018-12-07 | 腾讯科技（深圳）有限公司 | A kind of method for monitoring and analyzing, system, server and storage medium that information is propagated |
| CN108959401B (en) * | 2018-06-05 | 2021-07-16 | 腾讯科技（深圳）有限公司 | Information propagation monitoring and analyzing method, system, server and storage medium |
| CN109034916A (en) * | 2018-09-07 | 2018-12-18 | 精硕科技（北京）股份有限公司 | Monitoring method, device, storage medium and the processor of ad traffic |
| CN111970542A (en) * | 2020-08-21 | 2020-11-20 | 广州欢网科技有限责任公司 | System and method for supporting SDK monitoring without upgrading self-advertising app compatibility of smart television |
| CN111970542B (en) * | 2020-08-21 | 2022-08-09 | 广州欢网科技有限责任公司 | System and method for supporting SDK monitoring without upgrading self-advertising app compatibility of smart television |
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