CN102546564A - Information pushing control method and system - Google Patents
Information pushing control method and system Download PDFInfo
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- CN102546564A CN102546564A CN2010106164859A CN201010616485A CN102546564A CN 102546564 A CN102546564 A CN 102546564A CN 2010106164859 A CN2010106164859 A CN 2010106164859A CN 201010616485 A CN201010616485 A CN 201010616485A CN 102546564 A CN102546564 A CN 102546564A
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Abstract
The invention discloses an information pushing control method and an information pushing control system. The method comprises the following steps that: a subscription information database stores the subscription information of pushing information; a subscription information weight computation center reads the subscription information of the pushing information from the subscription information database, computes a weight of each content in the subscription information according to the contents of the read subscription information and historical data of a corresponding information display position, generates a resource file according to the contents of the subscription information and the corresponding weights, and sends the resource file to a server; a client requests the subscription information to the server according to user information; the server selects the subscription information which is suitable for a user according to the user information, the contents of the subscription information and the corresponding weights, and sends information materials which correspond to the selected subscription information to the client; and the client displays the information materials. By the invention, a specific requirement for information display can be accurately met, and the flexibility of the information display is improved.
Description
Technical field
The present invention relates to the network information transfer technology, relate in particular to control method and system that a kind of information pushes.
Background technology
Along with the develop rapidly of Internet technology, Internet user's quantity grows with each passing day, and the demonstration of carrying out information through this carrier of webpage has become a kind of very general application.At present; Usually adopt following mode to realize that the information on the webpage shows: on webpage, to insert one section monitor code; When user's browsing page; The server of this monitor code of client-access pulls the relevant information material from server and shows in the relevant position (abbreviation information shows the position) of webpage; Server pulls the statistics of carrying out exposure data according to the information material of client.
It is the big focus of one in the recent internet, applications that Online Video is play; Videoconference client adopts point-to-point (P2P; Point-to-Point) technology pulls internet video information, can be used for watching live TV programme, or the video clips watching the online friend to upload sharing.Along with the user of videoconference client is more and more, the demonstration of carrying out information through this carrier of videoconference client also forms a kind of trend gradually.
Yet, no matter be the demonstration of the information of carrying out through the webpage carrier, still carry out the demonstration of information through the videoconference client carrier, all there is following defective:
1, the charging way that shows of information generally include charged according to time, charge by flow, charge these three kinds by user's clicks; But show the position for a single information in the prior art; A kind of charging way can only be taked, the fusion of multiple charging way can't be realized;
2, can't carry out accurate orientation according to client's particular requirement (as: showing crowd's age, the sex that shows the crowd, demonstration area), thereby lose the flexibility that information shows; That is to say that present information demonstration can't be satisfied only in suchlike accurate directed requirements such as specific crowd, given age section, particular sex, particular localities.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of control method and system of information propelling movement, when showing through the Internet information of carrying out with realization, and the fusion of multiple charging way, and realize accurate orientation to the particular requirement of information demonstration.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention provides the control method that a kind of information pushes, this method comprises:
The subscription information of subscription information database storage pushed information;
The subscription information of said pushed information is read at subscription information weight calculation center from the subscription information database; Based on the content of reading subscription information and the historical data of corresponding informance demonstration position; Calculate the weight of each content in the said subscription information, and send to server based on the content of said subscription information and corresponding weight generation resource file;
Client according to user profile to the server requests subscription information; Said server is according to user profile; And combine the content of said subscription information and corresponding weight; The subscription information that select to be fit to said user, and the information material that selected subscription information is corresponding sends to said client and shows.
After said client display message material, this method further comprises:
Said client-access exposure statistical server, said exposure statistical server be to the corresponding subscription information statistics of making public, and will make public statistics and user information corresponding are sent in the staqtistical data base and store.
This method further comprises:
When the user clicks the information material of said client demonstration; Said client-access is clicked statistical server; Said click statistical server is clicked statistics to corresponding subscription information, and will click statistics and user information corresponding and be sent in the staqtistical data base and store.
This method further comprises:
According to the statistics in the said staqtistical data base, the subscription information that make public number or click number is reached preset thresholding is broken processing.
Said server is made up of first server and second server,
Said client based on user profile to the first server requests subscription information; Said first server is based on user profile; And combine the content of said subscription information and the weight of correspondence, select to be fit to said user's subscription information, and the subscription information label is returned to said client;
The subscription information label that said client is returned according to first server pulls corresponding information material from said second server and shows.
The control system that the present invention also provides a kind of information to push, this system comprises: subscription information database, subscription information weight calculation center, server and client side, wherein,
Said subscription information database is used to store the subscription information of pushed information;
Said subscription information weight calculation center; Be used for reading the subscription information of said pushed information from the subscription information database; According to the content of reading subscription information and the historical data of corresponding informance demonstration position; Calculate the weight of each content in the said subscription information, and send to said server according to the content of said subscription information and corresponding weight generation resource file;
Said client is used for according to user profile to the server requests subscription information, and receives the information material that said server sends and show;
Said server; Be used to receive the subscription information request of said client; According to said user profile and combine the content of said subscription information and corresponding weight, select to be fit to said user's subscription information, and the information material that selected subscription information is corresponding sends to said client.
This system further comprises: exposure statistical server and staqtistical data base,
Said client is after the display message material, and visit exposure statistical server, said exposure statistical server be to the corresponding subscription information statistics of making public, and will make public statistics and user information corresponding are sent in the staqtistical data base and store.
This system further comprises: click statistical server and staqtistical data base,
When the user clicks the information material of said client demonstration; Said client-access is clicked statistical server; Said click statistical server is clicked statistics to corresponding subscription information, and will click statistics and user information corresponding and be sent in the staqtistical data base and store.
Said server is further used for, and according to the statistics in the said staqtistical data base, the subscription information that make public number or click number is reached preset thresholding is broken processing.
Said server is made up of first server and second server,
Said client based on user profile to the first server requests subscription information; Said first server is based on user profile; And combine the content of said subscription information and the weight of correspondence, select to be fit to said user's subscription information, and the subscription information label is returned to said client;
The subscription information label that said client is returned according to first server pulls corresponding information material from said second server and shows.
Control method and system that a kind of information provided by the present invention pushes, the subscription information of subscription information database storage pushed information; The subscription information of pushed information is read at subscription information weight calculation center from the subscription information database; According to the content of reading subscription information and the historical data of corresponding informance demonstration position; Calculate the weight of each content in the subscription information, and send to server according to the content of subscription information and corresponding weight generation resource file; Client according to user profile to the server requests subscription information; Server is according to user profile; And combine the content and the corresponding weight of subscription information, select to be fit to user's subscription information, and the information material that selected subscription information is corresponding sends to client and shows.
Through the present invention, when having realized showing through the Internet information of carrying out, the fusion of multiple charging way, and the accurate orientation of the particular requirement that has realized information is shown, thus increased the flexibility that internet information shows; In addition, the present invention can download and be kept at client terminal local in advance with the information material of non-current demonstration, thereby has reduced owing to pulling the taking system bandwidth that the information material causes from server in real time.
Description of drawings
Fig. 1 is the flow chart of the control method of a kind of information propelling movement of the present invention;
Fig. 2 is the structural representation of the control system of a kind of information propelling movement of the present invention.
Embodiment
Below in conjunction with accompanying drawing and specific embodiment technical scheme of the present invention further is discussed in more detail.
The control method that a kind of information provided by the present invention pushes, as shown in Figure 1, mainly may further comprise the steps:
Operating personnel can be according to the requirement of information publisher, with information show the wheel of position broadcast number be divided into a plurality of, for example: an information is shown that the position is divided into 5 and takes turns and broadcast, in other words, show that in this information the form that has 5 information materials to broadcast with wheel on the position shows; Requirement according to the information publisher; Identical charging way can be all adopted in the demonstration of these 5 information materials; Also can adopt different charging ways respectively, concrete charging way can from charged according to time, select charging by flow, chargeing by user's clicks.Need to prove, can only adopt a kind of charging way, but show the position, then can support the fusion of multiple charging way for same information for the demonstration of same information material; That is to say, show the information material that shows on the position, can adopt identical or different charging way in corresponding each information.
A kind of preferable implementation; Be that corresponding each information shows that each subscription information in the position distributes according to the occupation proportion of preset various charging ways, described charging way can from charged according to time, choose charging by flow, chargeing by user's clicks.For example: preset a certain information shows that an occupation proportion that goes up various charging ways does; The occupation proportion that the occupation proportion that occupation proportion charged according to time is 30%, charge by flow is 20%, charge by user's clicks is 50%; So when distributing this information to show the subscription information on the position; Subscription information charged according to time need account for this information show the position go up all subscription information numbers 30%, the subscription information of charging by flow need account for that this information shows that the position goes up all subscription information numbers account for 20%, the subscription information of chargeing by user's clicks need account for this information and show that the position goes up 50% of all subscription information numbers.
According to the subscription information that requirement generated of information publisher, be stored in the subscription information database, in the subscription information database, different subscription information is carried out distinguishing identifier with the subscription information label.According to the requirement of information publisher, the content of the subscription information that is generated must comprise the information material of required demonstration and corresponding information shows the position, can also comprise: demonstration crowd's age, sex, demonstration area or the like specified conditions limit.Certainly, the subscription information content among the present invention is not limited only to above-mentioned the act, can expand based on specific requirement.
When in the subscription information database Data Update being arranged; Notice subscription information weight calculation center; The subscription information content of pushed information is read at subscription information weight calculation center from the subscription information database; Show the historical data of position according to the subscription information content that is read and the corresponding informance that from staqtistical data base, obtains, calculate the weight of each content in the subscription information.For example: the content in certain subscription information comprises demonstration crowd's age, and subscription information weight calculation center shows the history exposure of position or the user profile (age) of historical click according to corresponding informance, confirms the weight at age in this subscription information; Content in certain subscription information comprises the demonstration area, and subscription information weight calculation center shows the history exposure of position or the user profile that history is clicked (area under the user) according to corresponding informance, confirms to show in this subscription information regional weight; The rest may be inferred.
Subscription information weight calculation center is according to the computational methods of above-mentioned weight, for after each item content in the subscription information calculated respective weights, generates resource file according to the content of subscription information and corresponding weight and sends to server, preserved by server.
Client to the server requests subscription information, comprises user profile (like area or the like under user's sex, age of user, the user) in this request when having the user to login, common, these user profile can be obtained from user's cookie information; Server is analyzed according to the user profile in the subscription information request, in conjunction with the content and the corresponding weight of each item content of subscription information, selects to be fit to user's subscription information.For example: the age of user of login is 18 years old, and server is chosen the subscription information that meets this display condition from subscription information, and is a plurality of if the subscription information that meets has, and then these a plurality of subscription information show according to age weight order from high to low.For other subscription information contents, also, repeat no more by carrying out with above-mentioned similar processing mode here.
Need to prove; After client display message material; Client-access exposure statistical server, exposure statistical server be to the corresponding subscription information statistics of making public, and will make public statistics and user information corresponding, information demonstration are sent in the staqtistical data base and store.
When the user clicks the information material of client demonstration; Client-access is clicked statistical server; Click statistical server corresponding subscription information is clicked statistics, and will click statistics and user information corresponding, information and show to be sent in the staqtistical data base and store.Statistics in this staqtistical data base promptly can be as the required historical data in subscription information weight calculation center in the step 102.
Preferable, server can be according to the statistics in the above-mentioned staqtistical data base, and the subscription information that make public number or click number is reached preset thresholding is broken processing, promptly no longer shows for this type of subscription information.
Preferable; Server among the present invention can be made up of first server and second server; To the first server requests subscription information, first server is according to user profile, and the content of combination subscription information and corresponding weight according to user profile for client; Select to be fit to user's subscription information, and the subscription information label is returned to client; When video frequency program was watched in user's click, the subscription information label that client is returned according to first server pulled (can take the mode of P2P to pull) corresponding information material from second server and shows.Thus, separate with the server (being second server) that responsible information material shows, can reduce the pressure of server logic treatment, accelerate the speed of service response, increase work efficiency being responsible for precisely directed server (i.e. first server).Need to prove, adopt the composition of first server and second server after, first server can be according to the statistics in the staqtistical data base, to the exposure number or click the subscription information that number reaches preset thresholding and break processing; Promptly reach the subscription information of presetting thresholding, no longer offer client for exposure number or click number.
The control method that corresponding above-mentioned information pushes, the control system that the present invention also provides a kind of information to push, as shown in Figure 2, this system comprises: subscription information database 10, subscription information weight calculation center 20, client 30 and server 40.
Wherein, subscription information database 10 is used to store the subscription information of pushed information.
Subscription information weight calculation center 20; Connect subscription information database 10; Be used for reading the subscription information of pushed information from subscription information database 10; According to the content of reading subscription information and the historical data of corresponding informance demonstration position, calculate the weight of each content in the subscription information, and send to server 40 according to the content of subscription information and corresponding weight generation resource file.
Preferable, this system also can comprise: exposure statistical server 50 and staqtistical data base 60, and exposure statistical server 50 links to each other with client 30, and staqtistical data base 60 links to each other with exposure statistical server 50.Client 30 is after the display message material; Visit exposure statistical server 50; Exposure statistical server 50 pairs of corresponding subscription information statistics of making public, and the statistics of will make public is sent in the staqtistical data base 60 and stores (statistics of storing in this staqtistical data base 60 is promptly as the required historical data in subscription information weight calculation center 20).
This system also can comprise: click statistical server 70, link to each other with staqtistical data base 60 with client 30.When the user clicked the information material that client 30 shows, statistical servers 70 were clicked in client 30 visits, clicked 70 pairs of corresponding subscription information of statistical server and clicked statistics, and will click statistics and be sent in the staqtistical data base 60 and store.
Preferable, server 40 can be further used for, and according to the statistics in the staqtistical data base 60, the subscription information that make public number or click number is reached preset thresholding is broken processing.
When program was watched in user's click, the subscription information label that client 30 is returned according to first server 41 pulled corresponding information material from second server 42 and shows.
In sum; When the present invention has realized showing through the Internet information of carrying out; The fusion of multiple charging way (being that multiple charging way can be supported in same information demonstration position); And realized accurate orientation (demonstration that is information can be satisfied only suchlike accurate directed requirement the such as specific crowd, given age section, particular sex, particular locality), thereby increased the flexibility that internet information shows to the particular requirement of information demonstration.
In addition, the present invention also can download and be kept at client terminal local with the information material of non-current demonstration in advance, thereby has reduced owing to pulling the taking system bandwidth that the information material causes from server in real time.
Have again; To be responsible for precisely directed server (i.e. first server) among the present invention and separate deployment with the server (being second server) that responsible information material shows; Can reduce the pressure of server logic treatment, accelerate the speed of service response, increase work efficiency.
It is pointed out that also client can be videoconference client, instant messaging (IM) client or the like in the control method and system of above-mentioned information propelling movement of the present invention; The present invention does not limit the type of client, and the client that every support information shows all is suitable for and said method of the present invention, all should belong to protection scope of the present invention.
The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.
Claims (10)
1. the control method that pushes of an information is characterized in that this method comprises:
The subscription information of subscription information database storage pushed information;
The subscription information of said pushed information is read at subscription information weight calculation center from the subscription information database; Based on the content of reading subscription information and the historical data of corresponding informance demonstration position; Calculate the weight of each content in the said subscription information, and send to server based on the content of said subscription information and corresponding weight generation resource file;
Client according to user profile to the server requests subscription information; Said server is according to user profile; And combine the content of said subscription information and corresponding weight; The subscription information that select to be fit to said user, and the information material that selected subscription information is corresponding sends to said client and shows.
2. the control method that pushes according to the said information of claim 1 is characterized in that after said client display message material, this method further comprises:
Said client-access exposure statistical server, said exposure statistical server be to the corresponding subscription information statistics of making public, and will make public statistics and user information corresponding are sent in the staqtistical data base and store.
3. the control method that pushes according to the said information of claim 1 is characterized in that this method further comprises:
When the user clicks the information material of said client demonstration; Said client-access is clicked statistical server; Said click statistical server is clicked statistics to corresponding subscription information, and will click statistics and user information corresponding and be sent in the staqtistical data base and store.
4. according to the control method of claim 2 or 3 said information propelling movements, it is characterized in that this method further comprises:
According to the statistics in the said staqtistical data base, the subscription information that make public number or click number is reached preset thresholding is broken processing.
5. the control method that pushes according to claim 1,2 or 3 said information is characterized in that said server is made up of first server and second server,
Said client based on user profile to the first server requests subscription information; Said first server is based on user profile; And combine the content of said subscription information and the weight of correspondence, select to be fit to said user's subscription information, and the subscription information label is returned to said client;
The subscription information label that said client is returned according to first server pulls corresponding information material from said second server and shows.
6. the control system that pushes of an information is characterized in that this system comprises: subscription information database, subscription information weight calculation center, server and client side, wherein,
Said subscription information database is used to store the subscription information of pushed information;
Said subscription information weight calculation center; Be used for reading the subscription information of said pushed information from the subscription information database; According to the content of reading subscription information and the historical data of corresponding informance demonstration position; Calculate the weight of each content in the said subscription information, and send to said server according to the content of said subscription information and corresponding weight generation resource file;
Said client is used for according to user profile to the server requests subscription information, and receives the information material that said server sends and show;
Said server; Be used to receive the subscription information request of said client; According to said user profile and combine the content of said subscription information and corresponding weight, select to be fit to said user's subscription information, and the information material that selected subscription information is corresponding sends to said client.
7. the control system that pushes according to the said information of claim 6 is characterized in that this system further comprises: exposure statistical server and staqtistical data base,
Said client is after the display message material, and visit exposure statistical server, said exposure statistical server be to the corresponding subscription information statistics of making public, and will make public statistics and user information corresponding are sent in the staqtistical data base and store.
8. the control system that pushes according to the said information of claim 6 is characterized in that this system further comprises: click statistical server and staqtistical data base,
When the user clicks the information material of said client demonstration; Said client-access is clicked statistical server; Said click statistical server is clicked statistics to corresponding subscription information, and will click statistics and user information corresponding and be sent in the staqtistical data base and store.
9. the control system that pushes according to claim 7 or 8 said information; It is characterized in that; Said server is further used for, and according to the statistics in the said staqtistical data base, the subscription information that make public number or click number is reached preset thresholding is broken processing.
10. the control system that pushes according to claim 6,7 or 8 said information is characterized in that said server is made up of first server and second server,
Said client based on user profile to the first server requests subscription information; Said first server is based on user profile; And combine the content of said subscription information and the weight of correspondence, select to be fit to said user's subscription information, and the subscription information label is returned to said client;
The subscription information label that said client is returned according to first server pulls corresponding information material from said second server and shows.
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| CN110399393A (en) * | 2018-04-16 | 2019-11-01 | 北京三快在线科技有限公司 | Data processing method, device, medium and electronic equipment |
| CN110399393B (en) * | 2018-04-16 | 2020-06-30 | 北京三快在线科技有限公司 | Data processing method, device, medium and electronic equipment |
| CN110401855A (en) * | 2018-04-25 | 2019-11-01 | 腾讯科技（深圳）有限公司 | Information displaying method, processing platform, calculates equipment and storage medium at device |
| CN110519149A (en) * | 2018-05-21 | 2019-11-29 | 深圳市尚云互联技术有限公司 | Information push method and its application system |
| CN110519149B (en) * | 2018-05-21 | 2022-06-21 | 深圳市尚云互联技术有限公司 | Message pushing method and application system thereof |
| CN111654397A (en) * | 2020-06-03 | 2020-09-11 | 中国科学院自动化研究所 | Data subscription method and device, electronic equipment and storage medium |
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