CN106998341B - An information processing method and server - Google Patents

Abstract

The embodiment of the invention discloses an information processing method and a server. The method includes: a first server receiving a first exposure request for media information; selecting first media information based on the first exposure request, and querying the requested quantity and exposure quantity of the first media information; When the number of requests for information does not reach the predetermined number of requests and the number of pushes does not reach the predetermined number of exposures, a second exposure request is sent to the second server; the second exposure request includes user information and media information display position information; wherein, The predetermined number of requests is greater than the predetermined number of exposures, so as to support the second server to feed back a response message representing a fallback.

Description

An information processing method and server

technical field

The invention relates to information processing technology, in particular to an information processing method and a server.

Background technique

In the process of realizing the technical solutions of the embodiments of the present application, the inventor of the present application at least found that the following technical problems exist in the related art:

In the existing media information push methods, usually the media information push demander determines the amount of media information to be pushed through the demand-side platform and the contract system. The media information push platform sends a request to the demand-side platform according to the push quantity of the media information, and the demand-side platform must reply to the content of the media information to be pushed for each request, and the request cannot be rolled back. For the media information push demand side, it is not conducive to the selection of target customers; wherein, the media information is, for example, actively pushed advertisement content. However, for the above problem, there is no effective solution in the related art.

SUMMARY OF THE INVENTION

In order to solve the existing technical problems, the embodiments of the present invention provide an information processing method and a server, which can solve the problem that the demand-side platform must reply to the push request, and realize the screening of the target objects for the push media information by the demand-side.

In order to achieve the above-mentioned purpose, the technical scheme of the embodiment of the present invention is realized as follows:

An embodiment of the present invention provides an information processing method, and the method includes:

The first server receives a first exposure request for media information; the first exposure request is used to request media information from the first server;

Select first media information based on the first exposure request, and query the requested quantity and exposure quantity of the first media information; the requested quantity is a message corresponding to the first media sent by the first server to the second server. The number of second exposure requests for information; the exposure number is the actual exposure number of the first media information;

When the number of requests for the first media information does not reach the predetermined number of requests and the number of exposures does not reach the predetermined number of exposures, a second exposure request is sent to the second server; the second exposure request includes user information and media information display position information;

The predetermined number of requests is greater than the predetermined number of exposures, so as to support the second server to feed back a response message representing a fallback.

In the above solution, the method further includes: when the number of requests for the first media information reaches the predetermined number of requests, or when the number of exposures for the first media information reaches the predetermined number of exposures, selecting to satisfy the requirements of the first media information. Additional media information for an exposure request.

In the above solution, the predetermined number of requests is n times the predetermined number of exposures; n is an integer greater than 1.

In the above solution, the method further includes: receiving a response message representing a reply from the second server; the response message includes the first media information material;

The first media information is pushed based on the first media information material.

In the above solution, the method further includes: receiving a response message from the server representing the fallback.

The embodiment of the present invention also provides an information processing method, the method includes:

The second server receives a second exposure request from the first server; the second exposure request includes user information and media information display position information, and related information of the first media information;

Query the number of response messages corresponding to the first media information that characterize the fallback, and determine whether the preset push conditions of the first media information are satisfied based on the user information and/or the media information display position information, and obtain critical result;

Send a response message to the first server based on the judgment result and the number of response messages representing the fallback.

In the above solution, the sending a response message to the first server based on the judgment result and the number of response messages representing the fallback includes:

When the judgment result is that the preset push conditions of the first media information are met, and the number of response messages representing the fallback does not reach the difference between the agreed request quantity and the agreed exposure quantity, send the message to the first server A response message characterizing the reply; the response message includes the first media information material.

In the above solution, the sending a response message to the first server based on the judgment result and the number of response messages representing the fallback includes:

When the judgment result is that the preset push condition of the first media information is not satisfied, or the number of response messages representing the fallback reaches the difference between the agreed request quantity and the agreed exposure quantity, send the message to the first server Response message that characterizes the fallback.

An embodiment of the present invention further provides a server, where the server is a first server; the server includes: a first receiving unit, a first processing unit, and a first sending unit; wherein,

The first receiving unit is configured to receive a first exposure request for media information; the first exposure request is used to request media information from the first server;

The first processing unit is configured to select first media information based on the first exposure request, and query the requested quantity and exposure quantity of the first media information; the requested quantity is the request from the first server to the second server The number of sent second exposure requests corresponding to the first media information; the exposure number is the actual exposure number of the first media information; judging whether the requested number of the first media information reaches the agreed number of requests, and whether the number of exposures has reached the agreed number of exposures;

The first sending unit is configured to send the second exposure when the judgment result obtained by the first processing unit is that the number of requests for the first media information does not reach the predetermined number of requests and the number of exposures does not reach the predetermined number of exposures request to a second server; the second exposure request includes user information and media information display position information;

The predetermined number of requests is greater than the predetermined number of exposures; to support the second server to feed back a response message representing a fallback.

In the above solution, the first processing unit is further configured to select when the number of requests for the first media information reaches the predetermined number of requests, or when the number of exposures for the first media information reaches the predetermined number of exposures. Other media information that satisfies the first exposure request.

In the above solution, the predetermined number of requests is n times the predetermined number of exposures; n is an integer greater than 1.

In the above solution, the first receiving unit is further configured to receive a response message representing a reply from the second server; the response message includes the first media information material;

The first sending unit is further configured to push the first media information based on the first media information material obtained by the first receiving unit.

In the above solution, the first receiving unit is further configured to receive a response message representing a fallback from the second server.

An embodiment of the present invention further provides a server, where the server is a second server; the server includes: a second receiving unit, a second processing unit, and a second sending unit; wherein,

The second receiving unit is configured to receive a second exposure request from the first server; the second exposure request includes user information and media information display position information, and related information of the first media information;

The second processing unit is configured to query the number of response messages corresponding to the first media information that characterize the fallback, and determine whether the first media information is satisfied based on the user information and/or the media information display position information. Preset push conditions for media information to obtain judgment results;

The second sending unit is configured to send a response message to the first server based on the judgment result obtained by the second processing unit and the number of response messages representing the fallback.

In the above solution, the second sending unit is configured to, when the judgment result is that the preset push conditions for the first media information are satisfied, and the number of response messages representing the fallback does not reach the agreed number of requests and the agreed exposure. When there is a difference in the number, a response message representing the reply is sent to the first server; the response message includes the first media information material.

In the above solution, the second sending unit is configured to, when the judgment result is that the preset push conditions of the first media information are not satisfied, or the number of response messages representing the fallback reaches the predetermined number of requests and the predetermined exposure. When there is a difference in the number, a response message representing the fallback is sent to the first server.

In the information processing method and server provided by the embodiments of the present invention, a first server receives a first exposure request for media information; the first exposure request is used to request media information from the first server; based on the first exposure Request the selection of first media information, and query the requested quantity and exposure quantity of the first media information; the requested quantity is the second exposure request corresponding to the first media information sent by the first server to the second server The exposure quantity is the actual exposure quantity of the first media information; when the requested quantity of the first media information does not reach the agreed request quantity and the exposure quantity does not reach the prescribed exposure quantity, the second An exposure request is sent to a second server; the second exposure request includes user information and media information display position information; wherein the agreed request quantity is greater than the agreed exposure quantity, so as to support the second server to feed back a response representing a fallback information. In this way, by adopting the technical solution of the embodiment of the present invention, the number of request messages sent by the first server to the second server is greater than the number of media information pushed by the number of the agreed requests being greater than the number of exposures, and the second server is supported. Selecting reply or rollback for the request message realizes the screening of the target object to be pushed by the media information to be pushed by the second server on behalf of the demander (eg, advertiser).

On the other hand, the second server receives a second exposure request from the first server; the second exposure request includes user information and media information display position information; query the number of response messages corresponding to the first media information that characterize the fallback , and judge whether the preset push conditions of the first media information are satisfied based on the user information and/or the media information display position information, and obtain a judgment result; based on the judgment result and the response message representing the fallback The number sends a response message to the first server. In this way, the second server supports the selection of reply or fallback for the request message, so that the second server on behalf of the demander (eg, an advertiser) can filter the target objects to be pushed media information.

Description of drawings

1 is a schematic diagram of a system architecture for information interaction in an embodiment of the present invention;

2 is a schematic flowchart of an information processing method according to Embodiment 1 of the present invention;

3 is a schematic flowchart of an information processing method according to Embodiment 2 of the present invention;

4 is a schematic flowchart of an information processing method according to Embodiment 3 of the present invention;

5 is a schematic flowchart of an information processing method according to Embodiment 4 of the present invention;

6 is a schematic diagram of a composition structure of a server according to an embodiment of the present invention;

FIG. 7 is a schematic diagram of another composition structure of a server according to an embodiment of the present invention.

Detailed ways

The present invention will be described in further detail below with reference to the accompanying drawings and specific embodiments.

FIG. 1 is a schematic diagram of a system architecture for information interaction in an embodiment of the present invention; as shown in FIG. 1 , it includes: a terminal device 11 , a first server 12 and a second server 13 ; the terminal device 11 and the first server 12 The interaction between the terminal device 11 and the second server 13 may be performed through a wired network or a wireless network. The terminal device 11 may be a mobile phone, a desktop computer, a notebook computer, a tablet computer or the like. As an implementation manner, taking an application scenario where the information interaction is media information push as an example, the media information is, for example, actively pushed advertisement content; then the first server 12 may be an advertisement exchange platform (ADX, AD Exchange), the second server 13 can be specifically a demand side platform (DSP, Demand Side Platform), serving advertisers (ie, the media information push demand side), helping advertisers to place advertisements on the Internet or mobile Internet, through The information interaction between DSP and ADX enables advertisers to obtain the opportunity of advertisement exposure (ie, media information push) from ADX; further, ADX obtains terminal equipment 11 (specifically, media clients, such as browsers, players and other clients) When a media information push request (such as an advertisement exposure request) is sent from the terminal), the ADX sends a request to the DSP according to the preset strategy to obtain the media information material, so as to push the media information to the terminal device 11 according to the obtained media information material.

Based on this, the terminal device 11 in this illustration can be two types of terminal devices: the first type of terminal device (such as the terminal device where the advertiser is located, or the object that provides advertising material and content promotion) submits the advertisement to be placed After being stored in the second server 13, the administrator can be equipped with a series of processing such as reviewing the advertisements placed by the first type of terminal device (such as the terminal where the advertiser is located, or the object that provides advertising materials and content promotion). . Among them, compared with the first type of terminal equipment, it also includes the second type of terminal equipment (such as the terminal equipment where ordinary users are located, or the object of advertisement display or exposure), which can be users who watch videos through video applications, or Users who play games through game apps, etc. Wherein, all applications installed in the second type of terminal device or specified applications (such as game applications, video applications, navigation applications, etc.) can add advertisements to display more media information to the user.

The above example in FIG. 1 is only an example of a system architecture for implementing the embodiment of the present invention, and the embodiment of the present invention is not limited to the system structure described in the above FIG. 1 . Based on the system architecture, various embodiments of the present invention are proposed.

Example 1

An embodiment of the present invention provides an information processing method, which is applied to a first server. FIG. 2 is a schematic flowchart of an information processing method according to Embodiment 1 of the present invention; as shown in FIG. 2 , the information processing method includes:

Step 201: A first server receives a first exposure request for media information; the first exposure request is used to request media information from the first server.

Here, the first server may be an advertisement exchange platform (ADX), and the media information may specifically be advertisement content. The first server receiving the first exposure request of the media information is specifically: the first server receives the first exposure request of the media information sent by the terminal device. Specifically, the pre-installed applications in the terminal device (such as game applications, video playback applications, browser applications, etc.) all add media information display positions to display more media information to the user, then when the user activates the terminal device When the above-mentioned application is used, for example, when a video player is opened, or a browser is opened, or a game is activated, it is equivalent to the application client of the terminal device sending a first exposure request of media information to the first server, and using the media information Taking the advertisement content as an example, the first exposure request is used to request exposure of the advertisement content; correspondingly, the first server receives the first exposure request for media information sent by the application client of the terminal device.

Wherein, the first exposure request of the media information includes user information and media information display position information; the user information specifically includes a user ID and/or a terminal device ID; the user ID is, for example, an identification code ( ID), such as a QQ number and the like. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position.

Step 202: Select first media information based on the first exposure request, and query the requested quantity and exposure quantity of the first media information; The number of second exposure requests of the first media information; the exposure quantity is the actual exposure quantity of the first media information.

In this embodiment, a plurality of contract information is pre-stored in the first server; the contract information is agreed upon by the media information push requester and the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request for media information, it can Select the media information that meets the conditions in the contract information.

Further, the selecting, by the first server, the first media information based on the first exposure request includes: selecting, by the first server, the first media information satisfying a first preset rule based on the first exposure request. Wherein, as an implementation manner, the first preset rule may be selection by type. For example, in the stored multiple contract information, according to the user information (such as user identification and/or terminal device identification) and/or media information display position information included in the first exposure request (media information display position is in Information such as the video playback interface (which may further include the type of video), or the game interface (which may further include the type of the game), as well as information such as the size of the media information display position, etc.) select the contract that matches the type included in the above information information (based on the type of the media information to be pushed in the contract information, or the type of the push target object, etc.), select the first media information that satisfies the above conditions.

As another implementation manner, the first preset rule may further be sorting according to the remaining contracted exposure quantity or the remaining contracted request quantity from large to small. For example, the plurality of stored contract information includes the agreed request quantity and the agreed exposure quantity; the agreed request quantity represents the quantity of the second exposure request of the corresponding media information that the first server needs to send to the second server The maximum value for the media information push requester (such as an advertiser) to reply or choose whether to push the media information content; end) the maximum amount of media information actually pushed. Then, each time the first server sends a second exposure request to the second server or pushes media information to the terminal device, the actual number of the second exposure request and the actual exposure quantity of the corresponding media information are updated in real time, so that it can be determined. The remaining contract request quantity and the remaining contract exposure quantity corresponding to the contract information. When the first server receives the first exposure request for media information, it may select the remaining contracted request quantity and/or the media information corresponding to the contract information with the largest remaining contractual exposure quantity as the first media information.

Further, the first server queries the number of requests and the number of exposures of the first media information, where the number of requests indicates that the first server has sent the second server corresponding to the first media information. The number of exposure requests, where the exposure quantity represents the actual exposure quantity of the first media information that the first server has sent to the terminal device (specifically, the application client of the terminal device), that is, the actual exposure quantity of the advertisement.

Step 203 : when the requested quantity of the first media information does not reach the predetermined request quantity and the exposure quantity does not reach the predetermined exposure quantity, send a second exposure request to the second server; the second exposure request includes user information and media information to display position information; wherein, the agreed request quantity is greater than the agreed exposure quantity, so as to support the second server to feed back a response message representing a fallback.

In this embodiment, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, where N is a positive integer greater than M, when the number of requests for the first media information (representing the actual number of requests to the second server When the number of exposure requests sent) does not reach N, and the exposure quantity of the first media information (representing the actual number of media information pushed to the terminal device) does not reach M, the first server sends the second server to the second server. Two exposure requests, where the second exposure request is used to request the media information material from the second server.

In this embodiment, the number of agreed requests is greater than the number of agreed exposures, so as to support the second server to feed back a response message representing a fallback; as an implementation manner, the number of agreed requests is the number of agreed exposures n times; n is an integer greater than 1. Specifically, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, N=nM. Wherein, the numerical value of "n" can be determined by the media information push demander (such as an advertiser) when contract information is agreed through the second server; the numerical value of n is small, indicating that the second server feeds back a relatively large number of response messages representing the fallback less; the larger the value of n, the larger the number of response messages that the second server feeds back to represent the fallback, that is, the second server representing the media information push requester (such as an advertiser) has more choices. Select the request message that is closer to the target object corresponding to the media information to be pushed to reply, and select the request message that does not belong to the target object corresponding to the media information to be pushed for rollback, that is, do not push the corresponding media information. For the push demander, it greatly improves the accuracy of directional push of media information. For end users, the media information they browse is mostly content that the end user is interested in. Correspondingly, it also greatly improves the user experience and increases the It increases the clicks, conversions, etc. of users on the media information; for the media information push demand side, it also improves the marketing and monetization effect of the media information push, and greatly improves the revenue of the media information push demand side. On the other hand, for the first server, an additional charge may be made for the number of requests other than the agreed number of exposures, that is, the larger the value of n, the more the fee is charged, that is, the demand for the media information push requester (such as an advertiser) The selection right of the second server is charged. The greater the selection right of the second server, the more the charge will be. Correspondingly, the smaller the selection right of the second server, the lower the charge, which greatly improves the operator of the first server. income.

By adopting the technical solutions of the embodiments of the present invention, the number of the agreed requests is greater than the number of exposures, so that the number of request messages sent by the first server to the second server is greater than the number of media information pushed, and the second server is supported to respond to requests The message is selected to reply or fall back, so that the second server representing the demander (eg, an advertiser) can filter the target objects to be pushed media information.

Embodiment 2

An embodiment of the present invention provides an information processing method, which is applied to a first server. FIG. 3 is a schematic flowchart of an information processing method according to Embodiment 2 of the present invention; as shown in FIG. 3 , the information processing method includes:

Step 301: A first server receives a first exposure request for media information; the first exposure request is used to request media information from the first server.

Here, the first server may be an advertisement exchange platform (ADX), and the media information may specifically be advertisement content. The first server receiving the first exposure request of the media information is specifically: the first server receives the first exposure request of the media information sent by the terminal device. Specifically, the pre-installed applications in the terminal device (such as game applications, video playback applications, browser applications, etc.) all add media information display positions to display more media information to the user, then when the user activates the terminal device When the above-mentioned application is used, for example, when a video player is opened, or a browser is opened, or a game is activated, it is equivalent to the application client of the terminal device sending a first exposure request of media information to the first server, and using the media information Taking the advertisement content as an example, the first exposure request is used to request exposure of the advertisement content; correspondingly, the first server receives the first exposure request for media information sent by the application client of the terminal device.

Wherein, the first exposure request of the media information includes user information and media information display position information; the user information specifically includes a user ID and/or a terminal device ID; the user ID is, for example, an identification code ( ID), such as a QQ number and the like. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position.

Step 302: Select first media information based on the first exposure request, and query the requested quantity and exposure quantity of the first media information; The number of second exposure requests of the first media information; the exposure quantity is the actual exposure quantity of the first media information.

In this embodiment, a plurality of contract information is pre-stored in the first server; the contract information is agreed upon by the media information push requester and the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request for media information, it can Select the media information that meets the conditions in the contract information.

Further, the selecting, by the first server, the first media information based on the first exposure request includes: selecting, by the first server, the first media information satisfying a first preset rule based on the first exposure request. Wherein, as an implementation manner, the first preset rule may be selection by type. For example, in the stored multiple contract information, according to the user information (such as user identification and/or terminal device identification) and/or media information display position information included in the first exposure request (media information display position is in Information such as the video playback interface (which may further include the type of video), or the game interface (which may further include the type of the game), as well as information such as the size of the media information display position, etc.) select the contract that matches the type included in the above information information (based on the type of the media information to be pushed in the contract information, or the type of the push target object, etc.), select the first media information that satisfies the above conditions.

As another implementation manner, the first preset rule may further be sorting according to the remaining contracted exposure quantity or the remaining contracted request quantity from large to small. For example, the plurality of stored contract information includes the agreed request quantity and the agreed exposure quantity; the agreed request quantity represents the quantity of the second exposure request of the corresponding media information that the first server needs to send to the second server The maximum value for the media information push requester (such as an advertiser) to reply or choose whether to push the media information content; end) the maximum amount of media information actually pushed. Then, each time the first server sends a second exposure request to the second server or pushes media information to the terminal device, the actual number of the second exposure request and the actual exposure quantity of the corresponding media information are updated in real time, so that it can be determined. The remaining contract request quantity and the remaining contract exposure quantity corresponding to the contract information. When the first server receives the first exposure request for media information, it may select the remaining contracted request quantity and/or the media information corresponding to the contract information with the largest remaining contractual exposure quantity as the first media information.

Further, the first server queries the number of requests and the number of exposures of the first media information, where the number of requests indicates that the first server has sent the second server corresponding to the first media information. The number of exposure requests, where the exposure quantity represents the actual exposure quantity of the first media information that the first server has sent to the terminal device (specifically, the application client of the terminal device), that is, the actual exposure quantity of the advertisement.

Step 303: Determine whether the requested quantity of the first media information has reached the agreed request quantity, and whether the exposure quantity has reached the prescribed exposure quantity; When the number of exposures does not reach the predetermined number of exposures, perform steps 304 to 306; when the number of requests for the first media information reaches the predetermined number of requests, or when the number of exposures for the first media information reaches the predetermined number of exposures, Step 307 is executed. The predetermined number of requests is greater than the predetermined number of exposures, so as to support the second server to feed back a response message representing a fallback.

Step 304: Send a request message to the second server; the request message includes user information and media information display position information.

Step 305: Receive a response message representing a reply from the second server; the response message includes first media information material; and push the first media information based on the first media information material.

Step 306: Receive a response message from the second server that represents the fallback.

In this embodiment, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, where N is a positive integer greater than M, when the number of requests for the first media information (representing the actual number of requests to the second server When the number of exposure requests sent) does not reach N, and the exposure quantity of the first media information (representing the number of media information actually pushed to the terminal device) does not reach M, perform step 304: the first server sends the first media information to the The second server sends a second exposure request, where the second exposure request is used to request media information material from the second server.

Further, the first server receives a response message from the second server; since the number of agreed requests in the pre-agreed contract information in this embodiment is greater than the agreed number of exposures, the second server has corresponding The second exposure request sent by the first server has the option of replying or rolling back; based on this, the first server may receive a response message characterizing the reply from the second server, that is, step 305; the characterizing The reply response message includes a first media information material, and the first media information material may be a Uniform Resource Locator (URL, Uniform Resource Locator) representing the first media information material (eg, a picture file or a video file); The first server may push media information to the terminal device corresponding to the first exposure request according to the first media information material. The first server may also receive a response message representing a fallback from the second server, that is, step 306; the response message representing a fallback indicates that the first media information push requester (for example, an advertiser) does not target Press the first exposure request to push media information.

In this embodiment, the first server has a real-time computing function, that is, when sending an exposure request to the second server and pushing media information to a terminal device once, the number of requests for contract information corresponding to the corresponding media information and the The number of exposures is updated.

In this embodiment, the number of agreed requests is greater than the number of agreed exposures, so as to support the second server to feed back a response message representing a fallback; as an implementation manner, the number of agreed requests is the number of agreed exposures n times; n is an integer greater than 1. Specifically, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, N=nM. Wherein, the numerical value of "n" can be determined by the media information push demander (such as an advertiser) when contract information is agreed through the second server; the numerical value of n is small, indicating that the second server feeds back a relatively large number of response messages representing the fallback less; the larger the value of n, the larger the number of response messages that the second server feeds back to represent the fallback, that is, the second server representing the media information push requester (such as an advertiser) has more choices. Select the request message that is closer to the target object corresponding to the media information to be pushed to reply, and select the request message that does not belong to the target object corresponding to the media information to be pushed for rollback, that is, do not push the corresponding media information. For the push demander, it greatly improves the accuracy of directional push of media information. For end users, the media information they browse is mostly content that the end user is interested in. Correspondingly, it also greatly improves the user experience and increases the It increases the clicks, conversions, etc. of users on the media information; for the media information push demand side, it also improves the marketing and monetization effect of the media information push, and greatly improves the revenue of the media information push demand side. On the other hand, for the first server, an additional charge may be made for the number of requests other than the agreed number of exposures, that is, the larger the value of n, the more the fee is charged, that is, the demand for the media information push requester (such as an advertiser) The selection right of the second server is charged. The greater the selection right of the second server, the more the charge will be. Correspondingly, the smaller the selection right of the second server, the lower the charge, which greatly improves the operator of the first server. income.

Step 307: Select other media information that satisfies the first exposure request, further query the requested quantity and exposure quantity of the other media information, and perform step 303 again.

In this embodiment, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, where N is a positive integer greater than M, when the number of requests for the first media information (representing the actual number of requests to the second server When the number of exposure requests sent) reaches N, or the number of exposures of the first media information (representing the number of media information actually pushed to the terminal device) reaches M, it indicates that the contract information corresponding to the first media information has been completed. The first server further selects other media information that satisfies the first exposure request with reference to the selection method of the first media information in step 302, re-executes the request quantity and exposure quantity for querying the other media information, and the steps of step 303 process.

By adopting the technical solutions of the embodiments of the present invention, the number of the agreed requests is greater than the number of exposures, so that the number of request messages sent by the first server to the second server is greater than the number of media information pushed, and the second server is supported to respond to requests The message is selected to reply or fall back, so that the second server representing the demander (eg, an advertiser) can filter the target objects to be pushed media information.

Embodiment 3

An embodiment of the present invention provides an information processing method, which is applied to a second server. FIG. 4 is a schematic flowchart of an information processing method according to Embodiment 3 of the present invention; as shown in FIG. 4 , the information processing method includes:

Step 401: The second server receives a second exposure request from the first server; the second exposure request includes user information, media information display position information, and related information of the first media information.

Here, the second server may be a demand side platform (DSP), serving the advertiser (ie, the demand side for pushing media information). In this embodiment, before step 401, that is, before the second server receives the second exposure request from the first server, the media information push requester agrees on contract information with the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed multiple contract information to the first server for storage.

In this step, the second server receives a second exposure request from the first server, where the second exposure request is used to request the media information material from the second server. The second exposure request includes user information and media information display position information; the user information specifically includes a user identifier and/or a terminal device identifier; Such as QQ number and so on. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position. Of course, the second exposure request also includes relevant information of the first media information, such as the first media information identifier, to support the second server to perform subsequent retrieval based on the relevant information of the first media information. The first media information represents a query of the number of returned response messages, and a decision on whether to reply to the request message.

Step 402: Query the number of response messages corresponding to the first media information that characterize the fallback, and determine whether the preset push of the first media information is satisfied based on the user information and/or the media information display position information condition to obtain the judgment result.

In this embodiment, the second server has a real-time computing function, that is, receiving a second exposure request from the first server, sending a response message representing a fallback to the first server, or sending a response message to the first server to the first server When sending a response message representing a reply, the number of exposure requests, rollbacks, and replies of the contract information corresponding to the corresponding media information is updated. Based on this, the second server performs a query based on the related information of the first media information in the second exposure request, and obtains the number of response messages corresponding to the first media information that characterize the fallback. Further, the second server judges according to a second preset rule based on the user information and media information display position information in the second exposure request, and judges whether the second exposure request is directed to the first media information. The target object, that is, whether the terminal device that sends the exposure request of the media information is the target client of the first media information. Specifically, the second preset rule may be any precise orientation rule for media information push in the prior art, which is not described in detail in this embodiment.

Step 403: Send a response message to the first server based on the judgment result and the number of response messages representing the fallback.

Here, taking the agreed number of requests as N and the agreed number of exposures as M as an example, where N is a positive integer greater than M, when the number of response messages representing the fallback reaches N-M, it indicates that there is currently no choice. space, regardless of whether the judgment result is that the first media information satisfies the preset push conditions, the second server sends a response message representing the reply to the first server; when the number of response messages representing the fallback When N-M is not reached, it indicates that there is still room for selection, and a response message representing a fallback or a response message representing a reply may be sent according to whether the first media information satisfies the preset push conditions according to the judgment result. When it is determined to send a response message representing a reply to the first server, the response message includes a first media information material, and the first media information material may be a representation of the first media information material (such as a picture file or video file) URL.

With the technical solutions of the embodiments of the present invention, the second server supports selecting reply or rollback for the request message, so that the second server on behalf of the demander (eg, an advertiser) can filter the target objects to be pushed media information.

Embodiment 4

An embodiment of the present invention provides an information processing method, which is applied to a second server. FIG. 5 is a schematic flowchart of an information processing method according to Embodiment 3 of the present invention; as shown in FIG. 5 , the information processing method includes:

Step 501: The second server receives a second exposure request from the first server; the second exposure request includes user information, media information display position information, and related information of the first media information.

Here, the second server may be a demand side platform (DSP), serving the advertiser (ie, the demand side for pushing media information). In this embodiment, before step 401, that is, before the second server receives the second exposure request from the first server, the media information push requester agrees on contract information with the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed multiple contract information to the first server for storage.

In this step, the second server receives a second exposure request from the first server, where the second exposure request is used to request the media information material from the second server. The second exposure request includes user information and media information display position information; the user information specifically includes a user identifier and/or a terminal device identifier; Such as QQ number and so on. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position. Of course, the second exposure request also includes relevant information of the first media information, such as the first media information identifier, to support the second server to perform subsequent retrieval based on the relevant information of the first media information. The first media information represents a query of the number of returned response messages, and a decision on whether to reply to the request message.

Step 502: Query the number of response messages corresponding to the first media information that characterize the fallback, and determine whether the preset push of the first media information is satisfied based on the user information and/or the media information display position information condition to obtain the judgment result.

In this embodiment, the second server has a real-time computing function, that is, receiving a second exposure request from the first server, sending a response message representing a fallback to the first server, or sending a response message to the first server to the first server When sending a response message representing a reply, the number of exposure requests, rollbacks, and replies of the contract information corresponding to the corresponding media information is updated. Based on this, the second server performs a query based on the related information of the first media information in the second exposure request, and obtains the number of response messages corresponding to the first media information that characterize the fallback. Further, the second server judges according to a second preset rule based on the user information and media information display position information in the second exposure request, and judges whether the second exposure request is directed to the first media information. The target object, that is, whether the terminal device that sends the exposure request of the media information is the target client of the first media information. Specifically, the second preset rule may be any precise orientation rule for media information push in the prior art, which is not described in detail in this embodiment.

Step 503: When the judgment result is that the preset push conditions of the first media information are satisfied, and the number of response messages representing the fallback does not reach the difference between the agreed number of requests and the agreed number of exposures, send the notification to the first media information. A server sends a response message representing the reply; the response message includes the first media information material.

Step 504: When the judgment result is that the preset push conditions for the first media information are not met, or the number of response messages representing the fallback reaches the difference between the agreed number of requests and the agreed number of exposures, send the notification to the first media information. A server sends a response message characterizing the fallback.

In steps 503 and 504, taking the agreed number of requests as N and the agreed number of exposures as M as an example, where N is a positive integer greater than M, when the number of response messages representing the fallback reaches N-M, it indicates that There is currently no room for selection, regardless of whether the judgment result is that the first media information satisfies the preset push conditions, the second server sends a response message representing a reply to the first server; when the token returns When the number of returned response messages does not reach N-M, it indicates that there is still room for selection, and according to the judgment result, whether the first media information satisfies the preset push conditions can send a response message representing a fallback or a response message representing a reply. . When it is determined to send a response message representing a reply to the first server, the response message includes a first media information material, and the first media information material may be a representation of the first media information material (such as a picture file or video file) URL.

With the technical solutions of the embodiments of the present invention, the second server supports selecting reply or rollback for the request message, so that the second server on behalf of the demander (eg, an advertiser) can filter the target objects to be pushed media information.

Based on the first embodiment to the fourth embodiment, the information processing method according to the embodiment of the present invention will be described in detail with reference to the system architecture shown in FIG. 1 .

Taking the media information push demander as the advertiser, the media information as the advertisement, the first server as the ADX, and the second server as the DSP as an example, the specific:

The advertiser signs the contract C with the contract system through the DSP, and agrees that M times of advertisement exposure, the sending multiple is n, n is a positive number, and M is a positive integer; that is, ADX needs to send nM exposure requests to the DSP; after the contract C is signed, all The above contract system sends contract C to ADX for storage.

When a user activates an application (such as a browser application, video player application, game application) through a terminal device (such as a mobile phone, tablet computer, laptop computer, desktop computer, etc.), if an advertisement space has been added to the application When displaying an advertisement, the terminal device (specifically, an application) generates an exposure request, and sends the exposure request to the ADX. Wherein, the exposure request carries a user ID and an advertisement slot ID.

After receiving the exposure request sent by the terminal device, ADX determines that contract C meets the requirements based on the user ID and advertising space ID carried in the exposure request, and queries the exposure times X and request times Y of contract C; when X is greater than When it is equal to M or Y is greater than or equal to nM, it indicates that the contract C has been completed, and the ADX selects other contracts that meet the conditions; when X is less than M and Y is less than nM, the ADX sends an exposure request to the DSP, and updates the ADX at the same time. The number of exposure requests for the contract C. Wherein, the exposure request includes the user ID, the advertising space ID, and the contract C ID.

After receiving the exposure request, the DSP determines whether the exposure request corresponds to the target customer of the contract C based on the user ID and the advertising space ID, and queries the rollback quantity corresponding to the contract C; when the rollback quantity reaches When nM-M, no matter whether the exposure request corresponds to the target client of the contract C, no rollback can be performed, and only a reply can be made; only when the rollback quantity does not reach nM-M, the The user ID and the advertising space ID determine whether the exposure request corresponds to the target customer of the contract C. When it is determined that the exposure request corresponds to the target customer of the contract C, the DSP feeds back a response message to ADX, and the The reply response message includes the advertisement material corresponding to the contract C; when it is determined that the exposure request does not correspond to the target customer of the contract C, the DSP feeds back a fallback response message to the ADX.

After receiving the reply response message from the DSP, the ADX pushes advertisements to the terminal device based on the advertisement material to generate advertisement exposures, and at the same time updates the advertisement exposure quantity of the contract C in the ADX.

Embodiment 5

An embodiment of the present invention further provides a server, where the server serves as the first server. FIG. 6 is a schematic diagram of a composition structure of a server according to an embodiment of the present invention; as shown in FIG. 6 , the server includes: a first receiving unit 61, a first processing unit 62 and a first sending unit 63; wherein,

The first receiving unit 61 is configured to receive a first exposure request for media information; the first exposure request is used to request media information from the first server;

The first processing unit 62 is configured to select first media information based on the first exposure request, and query the requested quantity and exposure quantity of the first media information; The number of second exposure requests corresponding to the first media information sent by the server; the exposure quantity is the actual exposure quantity of the first media information; it is judged whether the requested quantity of the first media information reaches the agreed request quantity , and whether the number of exposures reaches the agreed number of exposures;

The first sending unit 63 is configured to, when the judgment result obtained by the first processing unit 62 is that the number of requests for the first media information does not reach the predetermined number of requests and the number of exposures does not reach the predetermined number of exposures, sending a second exposure request to the second server; the second exposure request includes user information and media information display position information;

The predetermined number of requests is greater than the predetermined number of exposures; to support the second server to feed back a response message representing a fallback.

Here, the first server may be an advertisement exchange platform (ADX), and the media information may specifically be advertisement content. Then, the first receiving unit 61 receives the first exposure request of the media information sent by the terminal device. Specifically, the pre-installed applications in the terminal device (such as game applications, video playback applications, browser applications, etc.) all add media information display positions to display more media information to the user, then when the user activates the terminal device When the above-mentioned application is used, for example, when a video player is opened, or a browser is opened, or a game is activated, the application client of the terminal device is equivalent to sending a first exposure request of media information to the first receiving unit 61, with the Taking the media information as advertisement content as an example, the first exposure request is used to request exposure of advertisement content; correspondingly, the first receiving unit 61 receives the first exposure request for media information sent by the application client of the terminal device.

Wherein, the first exposure request of the media information includes user information and media information display position information; the user information specifically includes a user ID and/or a terminal device ID; the user ID is, for example, an identification code ( ID), such as a QQ number and the like. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position.

In this embodiment, the first processing unit 62 pre-stores a plurality of contract information; the contract information is agreed upon by the media information push requester and the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request for media information, it can Select the media information that meets the conditions in the contract information.

Further, the first processing unit 62 selects first media information that satisfies a first preset rule based on the first exposure request. Wherein, as an implementation manner, the first preset rule may be selection by type. For example, in the stored multiple contract information, according to the user information (such as user identification and/or terminal device identification) and/or media information display position information included in the first exposure request (media information display position is in Information such as the video playback interface (which may further include the type of video), or the game interface (which may further include the type of the game), as well as information such as the size of the media information display position, etc.) select the contract that matches the type included in the above information information (based on the type of the media information to be pushed in the contract information, or the type of the push target object, etc.), select the first media information that satisfies the above conditions.

As another implementation manner, the first preset rule may further be sorting according to the remaining contracted exposure quantity or the remaining contracted request quantity from large to small. For example, the plurality of stored contract information includes the agreed request quantity and the agreed exposure quantity; the agreed request quantity represents the quantity of the second exposure request of the corresponding media information that the first server needs to send to the second server The maximum value for the media information push requester (such as an advertiser) to reply or choose whether to push the media information content; end) the maximum amount of media information actually pushed. Then, each time the first sending unit 63 sends a second exposure request to the second server or pushes media information to the terminal device, it updates the actual number of second exposures and the actual exposure quantity of the corresponding media information in real time, so that it can be Determine the remaining contract request quantity and the remaining contract exposure quantity corresponding to the contract information. When the first receiving unit 61 receives the first exposure request for media information, the first processing unit 62 may select the media corresponding to the remaining contracted request quantity and/or the contractual information with the largest remaining contractual exposure quantity information as the first media information.

Further, the first processing unit 62 queries the requested quantity and exposure quantity of the first media information, and the requested quantity indicates that the first media information corresponding to the first media has been sent by the first sending unit 63 to the second server. The number of second exposure requests for information, the exposure number indicates the actual exposure number of media information that the first sending unit 63 has sent to the terminal device (specifically, the application client of the terminal device), that is, the actual exposure of the advertisement quantity.

In this embodiment, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, where N is a positive integer greater than M, when the number of requests for the first media information (representing the actual number of requests to the second server When the number of exposure requests sent) does not reach N, and the exposure quantity of the first media information (representing the actual number of media information pushed to the terminal device) does not reach M, the first processing unit 62 enables the first The sending unit 63 sends a second exposure request to the second server, where the second exposure request is used to request the media information material from the second server.

In this embodiment, the number of agreed requests is greater than the number of agreed exposures, so as to support the second server to feed back a response message representing a fallback; as an implementation manner, the number of agreed requests is the number of agreed exposures n times; n is an integer greater than 1. Specifically, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, N=nM. Wherein, the numerical value of "n" can be determined by the media information push demander (such as an advertiser) when contract information is agreed through the second server; the numerical value of n is small, indicating that the second server feeds back a relatively large number of response messages representing the fallback less; the larger the value of n, the larger the number of response messages that the second server feeds back to represent the fallback, that is, the second server representing the media information push requester (such as an advertiser) has more choices. Select the request message that is closer to the target object corresponding to the media information to be pushed to reply, and select the request message that does not belong to the target object corresponding to the media information to be pushed for rollback, that is, do not push the corresponding media information. For the push demander, it greatly improves the accuracy of directional push of media information. For end users, the media information they browse is mostly content that the end user is interested in. Correspondingly, it also greatly improves the user experience and increases the It increases the clicks, conversions, etc. of users on the media information; for the media information push demand side, it also improves the marketing and monetization effect of the media information push, and greatly improves the revenue of the media information push demand side. On the other hand, for the first server, an additional charge may be made for the number of requests other than the agreed number of exposures, that is, the larger the value of n, the more the fee is charged, that is, the demand for the media information push requester (such as an advertiser) The selection right of the second server is charged. The greater the selection right of the second server, the more the charge will be. Correspondingly, the smaller the selection right of the second server, the lower the charge, which greatly improves the operator of the first server. income.

Those skilled in the art should understand that the functions of each processing module in the server of the embodiment of the present invention can be understood by referring to the relevant description of the foregoing information processing method, and each processing module in the information processing system of the embodiment of the present invention can be realized by implementing the present invention. The functions described in the embodiments are implemented by an analog circuit, and may also be implemented by running software that executes the functions described in the embodiments of the present invention on the smart terminal.

Embodiment 6

An embodiment of the present invention further provides a server. The server is used as a first server. For details of the first server, refer to FIG. 6. The server includes: a first receiving unit 61, a first processing unit 62, and a first server. a sending unit 63; wherein,

The first receiving unit 61 is configured to receive a first exposure request for media information; the first exposure request is used to request media information from the first server; and is also used to receive a representation reply from the second server. a response message; the response message includes the first media information material;

The first processing unit 62 is configured to select first media information based on the first exposure request, and query the requested quantity and exposure quantity of the first media information; The number of second exposure requests corresponding to the first media information sent by the server; the exposure quantity is the actual exposure quantity of the first media information; it is judged whether the requested quantity of the first media information reaches the agreed request quantity , and whether the exposure quantity reaches the agreed exposure quantity; when the judgment result is that the requested quantity of the first media information reaches the prescribed exposure quantity, or the exposure quantity of the first media information reaches the prescribed exposure quantity, Select other media information that satisfies the first exposure request, and further query the requested quantity and exposure quantity of the other media information; determine whether the requested quantity of the other media information reaches the agreed request quantity, and the exposure of the other media information Whether the quantity reaches the agreed exposure quantity;

The first sending unit 63 is configured to, when the judgment result obtained by the first processing unit 62 is that the number of requests for the first media information does not reach the predetermined number of requests and the number of exposures does not reach the predetermined number of exposures, Sending a second exposure request to a second server; the second exposure request includes user information and media information display position information; and is also used to push the first media based on the first media information material obtained by the first receiving unit 61 information;

The predetermined number of requests is greater than the predetermined number of exposures; to support the second server to feed back a response message representing a fallback.

Here, the first server may be an advertisement exchange platform (ADX), and the media information may specifically be advertisement content. Then, the first receiving unit 61 receives the first exposure request of the media information sent by the terminal device. Specifically, the pre-installed applications in the terminal device (such as game applications, video playback applications, browser applications, etc.) all add media information display positions to display more media information to the user, then when the user activates the terminal device When the above-mentioned application is used, for example, when a video player is opened, or a browser is opened, or a game is activated, the application client of the terminal device is equivalent to sending a first exposure request of media information to the first receiving unit 61, with the Taking the media information as advertisement content as an example, the first exposure request is used to request exposure of advertisement content; correspondingly, the first receiving unit 61 receives the first exposure request for media information sent by the application client of the terminal device.

Wherein, the first exposure request of the media information includes user information and media information display position information; the user information specifically includes a user ID and/or a terminal device ID; the user ID is, for example, an identification code ( ID), such as a QQ number and the like. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position.

In this embodiment, the first processing unit 62 pre-stores a plurality of contract information; the contract information is agreed upon by the media information push requester and the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request for media information, it can Select the media information that meets the conditions in the contract information.

Further, the first processing unit 62 selects first media information that satisfies a first preset rule based on the first exposure request. Wherein, as an implementation manner, the first preset rule may be selection by type. For example, in the stored multiple contract information, according to the user information (such as user identification and/or terminal device identification) and/or media information display position information included in the first exposure request (media information display position is in Information such as the video playback interface (which may further include the type of video), or the game interface (which may further include the type of the game), as well as information such as the size of the media information display position, etc.) select the contract that matches the type included in the above information information (based on the type of the media information to be pushed in the contract information, or the type of the push target object, etc.), select the first media information that satisfies the above conditions.

As another implementation manner, the first preset rule may further be sorting according to the remaining contracted exposure quantity or the remaining contracted request quantity from large to small. For example, the plurality of stored contract information includes the agreed request quantity and the agreed exposure quantity; the agreed request quantity represents the quantity of the second exposure request of the corresponding media information that the first server needs to send to the second server The maximum value for the media information push requester (such as an advertiser) to reply or choose whether to push the media information content; end) the maximum amount of media information actually pushed. Then, every time the first sending unit 63 sends a second exposure request to the second server or pushes media information to the terminal device, it updates the actual number of the second exposure request and the actual exposure quantity of the corresponding media information in real time, thereby The remaining contract request quantity and the remaining contract exposure quantity corresponding to the contract information can be determined. When the first receiving unit 61 receives the first exposure request for media information, the first processing unit 62 may select the media corresponding to the remaining contracted request quantity and/or the contractual information with the largest remaining contractual exposure quantity information as the first media information.

Further, the first processing unit 62 queries the requested quantity and exposure quantity of the first media information, and the requested quantity indicates that the first media information corresponding to the first media has been sent by the first sending unit 63 to the second server. The number of second exposure requests for information, the exposure number represents the actual exposure number of the first media information that the first sending unit 63 has sent to the terminal device (specifically, the application client of the terminal device), that is, The actual number of impressions for the ad.

In this embodiment, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, where N is a positive integer greater than M, when the number of requests for the first media information (representing the actual number of requests to the second server When the number of exposure requests sent) does not reach N, and the exposure quantity of the first media information (representing the actual number of media information pushed to the terminal device) does not reach M, the first processing unit 62 enables the first The sending unit 63 sends a second exposure request to the second server, where the second exposure request is used to request the media information material from the second server. Further, the first receiving unit 61 receives the response message of the second server; since the number of agreed requests in the pre-agreed contract information in this embodiment is greater than the agreed number of exposures, the second server has The option of replying or rolling back corresponding to the second exposure request sent by the first server; based on this, the first receiving unit 61 may receive a response message characterizing the reply from the second server, and the characterizing The reply response message includes the first media information material, and the first media information material may be a URL representing the first media information material (for example, a picture file or a video file); the first processing unit 62 may enable The first sending unit 63 may push media information to the terminal device corresponding to the first exposure request according to the first media information material. The first receiving unit 61 may also receive a response message representing a fallback from the second server, and the response message representing a fallback indicates that the first media information push requester (for example, an advertiser) does not target the first media information. An exposure request is performed to push media information.

In this embodiment, the number of agreed requests is greater than the number of agreed exposures, so as to support the second server to feed back a response message representing a fallback; as an implementation manner, the number of agreed requests is the number of agreed exposures n times; n is an integer greater than 1. Specifically, taking the predetermined number of requests as N and the predetermined number of exposures as M as an example, N=nM. Wherein, the numerical value of "n" can be determined by the media information push demander (such as an advertiser) when contract information is agreed through the second server; the numerical value of n is small, indicating that the second server feeds back a relatively large number of response messages representing the fallback less; the larger the value of n, the larger the number of response messages that the second server feeds back to represent the fallback, that is, the second server representing the media information push requester (such as an advertiser) has more choices. Select the request message that is closer to the target object corresponding to the media information to be pushed to reply, and select the request message that does not belong to the target object corresponding to the media information to be pushed for rollback, that is, do not push the corresponding media information. For the push demander, it greatly improves the accuracy of directional push of media information. For end users, the media information they browse is mostly content that the end user is interested in. Correspondingly, it also greatly improves the user experience and increases the It increases the clicks, conversions, etc. of users on the media information; for the media information push demand side, it also improves the marketing and monetization effect of the media information push, and greatly improves the revenue of the media information push demand side. On the other hand, for the first server, an additional charge may be made for the number of requests other than the agreed number of exposures, that is, the larger the value of n, the more the fee is charged, that is, the demand for the media information push requester (such as an advertiser) The selection right of the second server is charged. The greater the selection right of the second server, the more the charge will be. Correspondingly, the smaller the selection right of the second server, the lower the charge, which greatly improves the operator of the first server. income.

Those skilled in the art should understand that the functions of each processing module in the server of the embodiment of the present invention can be understood by referring to the relevant description of the foregoing information processing method, and each processing module in the information processing system of the embodiment of the present invention can be realized by implementing the present invention. The functions described in the embodiments are implemented by an analog circuit, and may also be implemented by running software that executes the functions described in the embodiments of the present invention on the smart terminal.

In this embodiment, the first processing unit 62 in the server may be, in practical applications, a central processing unit (CPU, Central Processing Unit), a digital signal processor (DSP, Digital Signal Processor) or a programmable Gate Array (FPGA, Field-Programmable Gate Array) implementation; the first receiving unit 61 in the server can be implemented by a receiving antenna or a receiver in the server in practical applications; the first transmitting unit in the server 63. In practical applications, it can be implemented by a transmit antenna or a transmitter in the server.

Embodiment 7

The embodiment of the present invention further provides a server, and the server acts as a second server. FIG. 7 is a schematic diagram of another composition structure of a server according to an embodiment of the present invention; as shown in FIG. 7 , the server includes: a second receiving unit 71, a second processing unit 72 and a second sending unit 73; wherein,

The second receiving unit 71 is configured to receive a second exposure request from the first server; the second exposure request includes user information and media information display position information, and related information of the first media information;

The second processing unit 72 is configured to query the number of response messages representing fallback corresponding to the first media information, and to determine whether the first media information is satisfied based on the user information and/or the media information display position information. a preset push condition for media information, and obtain a judgment result;

The second sending unit 73 is configured to send a response message to the first server based on the judgment result obtained by the second processing unit 72 and the number of response messages representing the fallback.

Here, the second server may be a demand side platform (DSP), serving the advertiser (ie, the demand side for pushing media information). In this embodiment, before the second receiving unit 71 receives the second exposure request from the first server, the media information push requester agrees on contract information with the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed multiple contract information to the first server for storage.

In this step, the second receiving unit 71 receives a second exposure request from the first server, where the second exposure request is used to request the media information material from the second server. The second exposure request includes user information and media information display position information; the user information specifically includes a user identifier and/or a terminal device identifier; Such as QQ number and so on. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position. Of course, the second exposure request also includes relevant information of the first media information, such as the first media information identifier, to support the second server to perform subsequent retrieval based on the relevant information of the first media information. The first media information represents a query of the number of returned response messages, and a decision on whether to reply to the request message.

In this embodiment, the second processing unit 72 has a real-time computing function, that is, the second receiving unit 71 receives the second exposure request from the first server, and the second sending unit 73 sends the first request to the first server. When the server sends a response message representing a fallback, or when the second sending unit 73 sends a response message representing a reply to the first server, the number of exposure requests, the number of fallbacks, and the response to the contract information corresponding to the corresponding media information Quantity is updated. Based on this, the second processing unit 72 performs a query based on the related information of the first media information in the second exposure request, and obtains the number of response messages corresponding to the first media information that characterize the fallback. Further, the second processing unit 72 judges according to a second preset rule based on the user information and media information display position information in the second exposure request, and judges whether the second exposure request is directed to the first media. The target object of the information, that is, whether the terminal device that sends the exposure request of the media information is the target client of the first media information. Specifically, the second preset rule may be any precise orientation rule for media information push in the prior art, which is not described in detail in this embodiment.

In this embodiment, taking the agreed number of requests as N and the agreed number of exposures as M as an example, where N is a positive integer greater than M, when the number of response messages representing the fallback reaches N-M, it indicates that the current There is no room for selection, no matter whether the judgment result is that the first media information satisfies the preset push conditions, the second processing unit 72 enables the second sending unit 73 to send a token reply to the first server When the number of response messages representing the fallback does not reach N-M, it indicates that there is still room for selection, and the response representing the fallback can be sent according to whether the first media information satisfies the preset push conditions according to the judgment result. message or send a response message representing a reply. When it is determined to send a response message representing a reply to the first server, the response message includes a first media information material, and the first media information material may be a representation of the first media information material (such as a picture file or video file) URL.

Those skilled in the art should understand that the functions of each processing module in the server of the embodiment of the present invention can be understood by referring to the relevant description of the foregoing information processing method, and each processing module in the information processing system of the embodiment of the present invention can be realized by implementing the present invention. The functions described in the embodiments are implemented by an analog circuit, and may also be implemented by running software that executes the functions described in the embodiments of the present invention on the smart terminal.

Embodiment 8

An embodiment of the present invention further provides a server. The server is used as a second server. For details of the second server, refer to FIG. 7. The server includes: a second receiving unit 71, a second processing unit 72, and a second server. Two sending units 73; wherein,

The second receiving unit 71 is configured to receive a second exposure request from the first server; the second exposure request includes user information and media information display position information, and related information of the first media information;

The second processing unit 72 is configured to query the number of response messages representing fallback corresponding to the first media information, and to determine whether the first media information is satisfied based on the user information and/or the media information display position information. a preset push condition for media information, and obtain a judgment result;

The second sending unit 73 is used for when the judgment result obtained by the second processing unit 72 is that the preset push condition of the first media information is satisfied, and the number of response messages representing the fallback does not reach the agreed request When the difference between the quantity and the agreed exposure quantity, send a response message representing the reply to the first server; the response message includes the first media information material; When the push condition or the number of the response messages representing the fallback reaches the difference between the predetermined number of requests and the predetermined number of exposures, a response message representing the fallback is sent to the first server.

Here, the second server may be a demand side platform (DSP), serving the advertiser (ie, the demand side for pushing media information). In this embodiment, before the second receiving unit 71 receives the request message from the first server, the media information push requester agrees on contract information with the contract system through the second server. Each contract information includes the agreed exposure quantity and the agreed request quantity of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, when establishing the contract information When , it also includes agreeing an agreed price based on the agreed exposure quantity and the agreed request quantity. Further, the contract system sends the agreed multiple contract information to the first server for storage.

In this step, the second receiving unit 71 receives a second exposure request from the first server, where the second exposure request is used to request the media information material from the second server. The second exposure request includes user information and media information display position information; the user information specifically includes a user identifier and/or a terminal device identifier; Such as QQ number and so on. The media information display location information specifically includes the location information of the media information display location, etc. The location information of the media information display location can be that the media information display location is on the video playback interface (further, it can also include the video type), or the game interface (which may further include the type of the game) and other information, as well as information such as the size of the media information display position. Of course, the second exposure request also includes relevant information of the first media information, such as the first media information identifier, to support the second server to perform subsequent retrieval based on the relevant information of the first media information. The first media information represents a query of the number of returned response messages, and a decision on whether to reply to the request message.

In this embodiment, the second processing unit 72 has a real-time computing function, that is, the second receiving unit 71 receives the second exposure request from the first server, and the second sending unit 73 sends the first request to the first server. When the server sends a response message representing a fallback, or when the second sending unit 73 sends a response message representing a reply to the first server, the number of exposure requests, the number of fallbacks, and the response to the contract information corresponding to the corresponding media information Quantity is updated. Based on this, the second processing unit 72 performs a query based on the related information of the first media information in the second exposure request, and obtains the number of response messages corresponding to the first media information that characterize the fallback. Further, the second processing unit 72 judges according to a second preset rule based on the user information and media information display position information in the second exposure request, and judges whether the second exposure request is directed to the first media. The target object of the information, that is, whether the terminal device that sends the exposure of the media information is the target client of the first media information. Specifically, the second preset rule may be any precise orientation rule for media information push in the prior art, which is not described in detail in this embodiment.

In this embodiment, taking the agreed number of requests as N and the agreed number of exposures as M as an example, where N is a positive integer greater than M, when the number of response messages representing the fallback reaches N-M, it indicates that the current There is no room for selection, no matter whether the judgment result is that the first media information satisfies the preset push conditions, the second processing unit 72 enables the second sending unit 73 to send a token reply to the first server When the number of response messages representing the fallback does not reach N-M, it indicates that there is still room for selection, and the response representing the fallback can be sent according to whether the first media information satisfies the preset push conditions according to the judgment result. message or send a response message representing a reply. When it is determined to send a response message representing a reply to the first server, the response message includes a first media information material, and the first media information material may be a representation of the first media information material (such as a picture file or video file) URL.

In this embodiment, the second processing unit 72 in the server can be a CPU, a DSP or an FPGA in the server in practical applications; the second receiving unit 71 in the server can be implemented by the The receiving antenna or receiver in the server is implemented; the second sending unit 73 in the server can be implemented by the transmitting antenna or transmitter in the server in practical application.

Those skilled in the art should understand that the functions of each processing module in the server of the embodiment of the present invention can be understood by referring to the relevant description of the foregoing information processing method, and each processing module in the information processing system of the embodiment of the present invention can be realized by implementing the present invention. The functions described in the embodiments are implemented by an analog circuit, and may also be implemented by running software that executes the functions described in the embodiments of the present invention on the smart terminal.

In the several embodiments provided in this application, it should be understood that the disclosed apparatus and method may be implemented in other manners. The device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods. For example, multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored, or not implemented. In addition, the coupling, or direct coupling, or communication connection between the various components shown or discussed may be through some interfaces, and the indirect coupling or communication connection of devices or units may be electrical, mechanical or other forms. of.

The unit described above as a separate component may or may not be physically separated, and the component displayed as a unit may or may not be a physical unit, that is, it may be located in one place or distributed to multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution in this embodiment.

In addition, each functional unit in each embodiment of the present invention may all be integrated into one processing unit, or each unit may be separately used as a unit, or two or more units may be integrated into one unit; the above-mentioned integration The unit can be implemented either in the form of hardware or in the form of hardware plus software functional units.

Those of ordinary skill in the art can understand that all or part of the steps of implementing the above method embodiments can be completed by program instructions related to hardware, the aforementioned program can be stored in a computer-readable storage medium, and when the program is executed, execute Including the steps of the above-mentioned method embodiment; and the aforementioned storage medium includes: a mobile storage device, a read-only memory (ROM, Read-Only Memory), a random access memory (RAM, Random Access Memory), a magnetic disk or an optical disk and other various A medium on which program code can be stored.

Alternatively, if the above-mentioned integrated unit of the present invention is implemented in the form of a software function module and sold or used as an independent product, it may also be stored in a computer-readable storage medium. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of software products in essence or the parts that make contributions to the prior art. The computer software products are stored in a storage medium and include several instructions for A computer device (which may be a personal computer, a server, or a network device, etc.) is caused to execute all or part of the methods described in the various embodiments of the present invention. The aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic disk or an optical disk and other mediums that can store program codes.

The above are only specific embodiments of the present invention, but the protection scope of the present invention is not limited to this. Any person skilled in the art can easily think of changes or substitutions within the technical scope disclosed by the present invention. should be included within the protection scope of the present invention. Therefore, the protection scope of the present invention should be based on the protection scope of the claims.

Claims (13)

1. An information processing method, characterized in that the method comprises:

the method comprises the steps that an advertisement trading platform server receives a first exposure request of media information sent by terminal equipment; the first exposure request is used for requesting media information from the advertisement trading platform server;

when the advertisement trading platform server receives the first exposure request of the media information, selecting the media information corresponding to contract information with the most residual contract request quantity and/or residual contract exposure quantity as first media information;

inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests corresponding to the first media information, which are sent to a demand side platform server by the advertisement trading platform server; the exposure quantity is the actual exposure quantity of the first media information;

when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity, sending the second exposure request to the platform server of the demand party;

the second exposure request is used for requesting media information materials from the demander platform server;

when the second exposure request is sent to the platform server of the demand side, updating the actual quantity and the actual exposure quantity of the second exposure request of the first media information in real time to determine the residual contract request quantity and the residual contract exposure quantity corresponding to the contract information;

the appointed request quantity is greater than the appointed exposure quantity so as to support the platform server of the demand party to feed back response messages representing backspacing;

receiving a response message which is sent by the platform server of the demand party and represents a reply or a response message which represents a rollback based on the second exposure request;

wherein the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request;

and when the response message of the representation reply is received, pushing the first media information to the terminal equipment corresponding to the first exposure request based on the first media information material.

2. The method of claim 1, further comprising: and when the request quantity of the first media information reaches the agreed request quantity or the exposure quantity of the first media information reaches the agreed exposure quantity, selecting other media information meeting the first exposure request.

3. The method of claim 1, wherein the contract request number is n times the contract exposure number; n is an integer greater than 1.

4. An information processing method, characterized in that the method comprises:

when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity, the demand side platform server receives a second exposure request of the advertisement trading platform server; the second exposure request comprises user information, media information display bit information and related information of the first media information;

the first media information is media information corresponding to contract information of which the advertisement trading platform server selects the residual agreed request quantity and/or the residual agreed exposure quantity is the most;

inquiring the number of response messages corresponding to the representation backspacing of the first media information, and judging whether a preset pushing condition of the first media information is met or not based on the user information and/or the media information display position information to obtain a judgment result;

sending a response message to the advertisement trading platform server based on the judgment result and the response message quantity representing the backspacing;

wherein the response message comprises a response message characterizing a reply and a response message characterizing a fallback; the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request;

and when the advertisement trading platform server receives the response message of the representation reply, pushing the first media information to the terminal equipment corresponding to the first exposure request based on the first media information material.

5. The method of claim 4, wherein sending response messages to the ad exchange server based on the determination and the number of response messages characterizing the fallback comprises:

and when the judgment result is that the preset pushing condition of the first media information is met and the number of the response messages representing the backspacing does not reach the difference value between the agreed request number and the agreed exposure number, sending a response message representing the reply to the advertisement trading platform server.

6. The method of claim 4, wherein sending response messages to the ad exchange server based on the determination and the number of response messages characterizing the fallback comprises:

and when the judgment result is that the preset pushing condition of the first media information is not met and the number of the response messages representing the backspacing does not reach the difference value between the agreed request number and the agreed exposure number, sending the response messages representing the backspacing to the advertisement trading platform server.

7. A server, the server being an ad exchange platform server; characterized in that the server comprises: the device comprises a first receiving unit, a first processing unit and a first sending unit; wherein,

the first receiving unit is used for receiving a first exposure request of the media information sent by the terminal equipment; the first exposure request is used for requesting media information from the advertisement trading platform server;

the first processing unit is configured to select, as first media information, media information corresponding to contract information with the largest remaining contract request amount and/or remaining contract exposure amount when receiving the first exposure request of the media information; inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests corresponding to the first media information, which are sent to a demand side platform server by the advertisement trading platform server; the exposure quantity is the actual exposure quantity of the first media information;

the first sending unit is configured to send the second exposure request to the demander platform server when the request quantity of the first media information does not reach the agreed request quantity and the exposure quantity does not reach the agreed exposure quantity; the second exposure request is used for requesting media information materials from the demander platform server; updating the actual number and the actual exposure number of the second exposure request of the first media information in real time when the second exposure request is sent to the platform server of the demand party so as to determine the remaining contract request number and the remaining contract exposure number corresponding to the contract information;

wherein the contract request number is greater than the contract exposure number; supporting the requiring side platform server to feed back response messages representing rollback;

the first receiving unit is further configured to receive a response message indicating a reply or a response message indicating a rollback, which is sent by the demander platform server based on the second exposure request; wherein the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request;

the first sending unit is further configured to, when receiving the response message of the characterization reply, push the first media information to the terminal device corresponding to the first exposure request based on the first media information material.

8. The server according to claim 7, wherein the first processing unit is further configured to select other media information that satisfies the first exposure request when the requested quantity of the first media information reaches the agreed requested quantity, or the exposure quantity of the first media information reaches the agreed exposure quantity.

9. The server of claim 7, wherein the contract request number is n times the contract exposure number; n is an integer greater than 1.

10. A server, the server being a demander platform server; characterized in that the server comprises: the second receiving unit, the second processing unit and the second sending unit; wherein,

the second receiving unit is used for receiving a second exposure request of the advertisement trading platform server when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity; the second exposure request comprises user information, media information display bit information and related information of the first media information;

the first media information is media information corresponding to contract information of which the advertisement trading platform server selects the residual agreed request quantity and/or the residual agreed exposure quantity is the most;

the second processing unit is configured to query the number of response messages representing backspacing corresponding to the first media information, and determine whether a preset push condition of the first media information is met based on the user information and/or the media information presentation position information, so as to obtain a determination result;

the second sending unit is configured to send a response message to the ad exchange platform server based on the determination result obtained by the second processing unit and the quantity of the response messages representing the rollback;

wherein the response message comprises a response message characterizing a reply and a response message characterizing a fallback; the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request; and when the advertisement trading platform server receives the response message of the representation reply, pushing the first media information to the terminal equipment corresponding to the first exposure request based on the first media information material.

11. The server according to claim 10, wherein the second sending unit is configured to send a response message representing a response to the ad exchange platform server when the determination result indicates that the preset pushing condition of the first media information is satisfied and the number of response messages representing rollback does not reach a difference between an agreed request number and an agreed exposure number.

12. The server according to claim 10, wherein the second sending unit is configured to send a response message indicating a fallback to the ad exchange platform server when the determination result is that the preset pushing condition of the first media information is not satisfied and the number of response messages indicating the fallback does not reach a difference between an agreed request number and an agreed exposure number.

13. A computer-readable storage medium characterized by storing executable instructions for implementing the information processing method according to any one of claims 1 to 3, or the information processing method according to any one of claims 4 to 6 when executed.

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