CN106998341B

CN106998341B - Information processing method and server

Info

Publication number: CN106998341B
Application number: CN201610046748.4A
Authority: CN
Inventors: 郭俊; 胡勇; 周理智
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2016-01-22
Filing date: 2016-01-22
Publication date: 2020-12-04
Anticipated expiration: 2036-01-22
Also published as: CN106998341A; WO2017125034A1

Abstract

The embodiment of the invention discloses an information processing method and a server. The method comprises the following steps: the method comprises the steps that a first server receives a first exposure request of media information; selecting first media information based on the first exposure request, and inquiring the request quantity and the exposure quantity of the first media information; when the request quantity of the first media information does not reach the appointed request quantity and the pushing quantity does not reach the appointed exposure quantity, sending a second exposure request to a second server; the second exposure request comprises user information and media information display bit information; and the contract request quantity is greater than the contract exposure quantity so as to support the second server to feed back response messages representing rollback.

Description

Information processing method and server

Technical Field

The present invention relates to information processing technologies, and in particular, to an information processing method and a server.

Background

In the process of implementing the technical solution of the embodiment of the present application, the inventor of the present application finds at least the following technical problems in the related art:

in the existing media information pushing mode, a media information pushing demand party generally determines the pushing quantity of media information through a demand party platform and a contract system. The media information pushing platform sends requests to the requiring party platform according to the pushing quantity of the media information, the requiring party platform must reply the content of the media information to be pushed aiming at each request, the request cannot be returned, and the media information pushing requiring party is not beneficial to screening of target customers; such as actively pushed advertising content. However, no effective solution to the above problems exists in the related art.

Disclosure of Invention

In order to solve the existing technical problem, embodiments of the present invention provide an information processing method and a server, which can solve the problem that a platform of a demand party has to reply to a push request, and realize screening of a target object of media information to be pushed by the demand party.

In order to achieve the above purpose, the technical solution of the embodiment of the present invention is realized as follows:

the embodiment of the invention provides an information processing method, which comprises the following steps:

the method comprises the steps that a first server receives a first exposure request of media information; the first exposure request is used for requesting media information from the first server;

selecting first media information based on the first exposure request, and inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests which are sent to a second server by the first server and correspond to the first media information; the exposure quantity is the actual exposure quantity of the first media information;

when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity, sending a second exposure request to a second server; the second exposure request comprises user information and media information display bit information;

and the contract request quantity is greater than the contract exposure quantity so as to support the second server to feed back response messages representing rollback.

In the above scheme, the method further comprises: and when the request quantity of the first media information reaches the agreed request quantity or the exposure quantity of the first media information reaches the agreed exposure quantity, selecting other media information meeting the first exposure request.

In the above scheme, the number of the contract requests is n times of the number of the contract exposures; n is an integer greater than 1.

In the above scheme, the method further comprises: receiving a response message characterizing a reply of the second server; the response message includes first media information material;

and pushing the first media information based on the first media information material.

In the above scheme, the method further comprises: receiving a response message characterizing a fallback for the server.

The embodiment of the invention also provides an information processing method, which comprises the following steps:

the second server receives a second exposure request of the first server; the second exposure request comprises user information, media information display bit information and related information of the first media information;

inquiring the number of response messages corresponding to the representation backspacing of the first media information, and judging whether a preset pushing condition of the first media information is met or not based on the user information and/or the media information display position information to obtain a judgment result;

and sending a response message to the first server based on the judgment result and the response message quantity characterizing the rollback.

In the foregoing solution, the sending a response message to the first server based on the determination result and the number of response messages characterizing the rollback includes:

when the judgment result is that the preset pushing condition of the first media information is met and the number of the response messages representing the backspacing does not reach the difference value between the agreed request number and the agreed exposure number, sending a response message representing the reply to the first server; the response message includes first media information material.

and when the judgment result is that the preset pushing condition of the first media information is not met or the number of the response messages representing the backspacing reaches the difference value between the agreed request number and the agreed exposure number, sending a response message representing the backspacing to the first server.

The embodiment of the invention also provides a server, wherein the server is a first server; the server includes: the device comprises a first receiving unit, a first processing unit and a first sending unit; wherein,

the first receiving unit is used for receiving a first exposure request of the media information; the first exposure request is used for requesting media information from the first server;

the first processing unit is used for selecting first media information based on the first exposure request, and inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests which are sent to a second server by the first server and correspond to the first media information; the exposure quantity is the actual exposure quantity of the first media information; judging whether the request quantity of the first media information reaches the appointed request quantity or not and whether the exposure quantity reaches the appointed exposure quantity or not;

the first sending unit is configured to send a second exposure request to a second server when the determination result obtained by the first processing unit indicates that the request quantity of the first media information does not reach the agreed request quantity and the exposure quantity does not reach the agreed exposure quantity; the second exposure request comprises user information and media information display bit information;

wherein the contract request number is greater than the contract exposure number; to support the second server to feed back response messages characterizing a fallback.

In the foregoing solution, the first processing unit is further configured to select other media information that meets the first exposure request when the request quantity of the first media information reaches the agreed request quantity, or the exposure quantity of the first media information reaches the agreed exposure quantity.

In the foregoing solution, the first receiving unit is further configured to receive a response message of the second server indicating a reply; the response message includes first media information material;

the first sending unit is further configured to push the first media information based on the first media information material obtained by the first receiving unit.

In the foregoing scheme, the first receiving unit is further configured to receive a response message characterizing rollback of the second server.

The embodiment of the invention also provides a server, which is a second server; the server includes: the second receiving unit, the second processing unit and the second sending unit; wherein,

the second receiving unit is used for receiving a second exposure request of the first server; the second exposure request comprises user information, media information display bit information and related information of the first media information;

the second processing unit is configured to query the number of response messages representing backspacing corresponding to the first media information, and determine whether a preset push condition of the first media information is met based on the user information and/or the media information presentation position information, so as to obtain a determination result;

and the second sending unit is configured to send a response message to the first server based on the determination result obtained by the second processing unit and the number of response messages representing the fallback.

In the foregoing solution, the second sending unit is configured to send a response message of a characterization reply to the first server when the determination result is that the preset push condition of the first media information is met and the number of response messages of the characterization rollback does not reach a difference between the agreed request number and the agreed exposure number; the response message includes first media information material.

In the foregoing solution, the second sending unit is configured to send a response message representing rollback to the first server when the determination result indicates that the preset push condition of the first media information is not met, or the number of response messages representing rollback reaches a difference between an agreed request number and an agreed exposure number.

The information processing method and the server provided by the embodiment of the invention are characterized in that the first server receives a first exposure request of media information; the first exposure request is used for requesting media information from the first server; selecting first media information based on the first exposure request, and inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests which are sent to a second server by the first server and correspond to the first media information; the exposure quantity is the actual exposure quantity of the first media information; when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity, sending a second exposure request to a second server; the second exposure request comprises user information and media information display bit information; and the contract request quantity is greater than the contract exposure quantity so as to support the second server to feed back response messages representing rollback. Thus, by adopting the technical scheme of the embodiment of the invention, the number of the request messages sent to the second server by the first server is greater than the number of the pushed media information by the appointed request number which is greater than the appointed exposure number, the second server is supported to select reply or rollback aiming at the request messages, and the second server representing a demand party (such as an advertiser) can screen the target object of the media information to be pushed.

On the other hand, the second server receives a second exposure request of the first server; the second exposure request comprises user information and media information display bit information; inquiring the number of response messages corresponding to the representation backspacing of the first media information, and judging whether a preset pushing condition of the first media information is met or not based on the user information and/or the media information display position information to obtain a judgment result; and sending a response message to the first server based on the judgment result and the response message quantity characterizing the rollback. In this way, the second server supports selecting reply or rollback for the request message, enabling the second server on behalf of the requestor (e.g., advertiser) to filter the target objects of the media information to be pushed.

Drawings

FIG. 1 is a schematic diagram of a system architecture for information interaction according to an embodiment of the present invention;

FIG. 2 is a flowchart illustrating an information processing method according to a first embodiment of the present invention;

FIG. 3 is a flowchart illustrating an information processing method according to a second embodiment of the present invention;

FIG. 4 is a flowchart illustrating an information processing method according to a third embodiment of the present invention;

FIG. 5 is a flowchart illustrating an information processing method according to a fourth embodiment of the present invention;

FIG. 6 is a schematic diagram of a component structure of a server according to an embodiment of the present invention;

fig. 7 is a schematic diagram of another composition structure of the server according to the embodiment of the present invention.

Detailed Description

The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.

FIG. 1 is a schematic diagram of a system architecture for information interaction according to an embodiment of the present invention; as shown in fig. 1, includes: a terminal device 11, a first server 12 and a second server 13; the terminal device 11 and the first server 12, and the terminal device 11 and the second server 13 may interact with each other through a wired network or a wireless network. The terminal device 11 may be a mobile phone, a desktop, a notebook, a tablet, or the like. As an embodiment, an application scenario in which information interaction is specifically media information push is taken as an example, where the media information is, for example, actively pushed advertisement content; the first server 12 may specifically be an advertisement trading Platform (ADX), and the second server 13 may specifically be a Demand Side Platform (DSP), which serves an advertiser (i.e., a Demand Side for media information push), and helps the advertiser to perform advertisement delivery on the internet or the mobile internet, and through information interaction between the DSP and the ADX, the advertiser and the ADX obtain an opportunity of advertisement exposure (i.e., media information push); further, when the ADX obtains a media information pushing request (e.g. an advertisement exposure request) of the terminal device 11 (specifically, a media client, such as a browser, a player, or the like), the ADX sends a request to the DSP according to a preset policy to obtain a media information material, so as to push media information to the terminal device 11 according to the obtained media information material.

Based on this, the terminal device 11 in this illustration may be two types of terminal devices: the first type of terminal device (e.g., the terminal device where the advertiser is located, or called as an object providing the advertisement material and content promotion) submits the advertisement to be delivered, and then stores the advertisement in the second server 13, and a series of processes such as an administrator checking the advertisement delivered by the first type of terminal device (e.g., the terminal where the advertiser is located, or called as an object providing the advertisement material and content promotion) may be provided. In addition, the terminal devices of the second type (e.g., the terminal device where the general user is located, or called an advertisement display or exposure object) are also included, and may be users watching videos through a video application, or users playing games through a game application, and so on. Wherein all applications installed in the second type terminal device or designated applications (such as game applications, video applications, navigation applications, etc.) can add advertisements to show more media information to the user.

The above example of fig. 1 is only an example of a system architecture for implementing the embodiment of the present invention, and the embodiment of the present invention is not limited to the system architecture described in the above fig. 1, and various embodiments of the present invention are proposed based on the system architecture.

Example one

The embodiment of the invention provides an information processing method which is applied to a first server. FIG. 2 is a flowchart illustrating an information processing method according to a first embodiment of the present invention; as shown in fig. 2, the information processing method includes:

step 201: the method comprises the steps that a first server receives a first exposure request of media information; the first exposure request is for requesting media information from the first server.

Here, the first server may be an advertisement trading platform (ADX), and the media information may specifically be advertisement content. The first server receives a first exposure request of media information, specifically: the first server receives a first exposure request of the media information sent by the terminal equipment. Specifically, applications (for example, a game application, a video playing application, a browser application, and the like) pre-installed in the terminal device all add a media information display position to display more media information to the user, so that when the user activates the above-mentioned applications in the terminal device, for example, opens a video player, opens a browser, or activates a game, an application client corresponding to the terminal device sends a first exposure request of the media information to the first server, and taking the media information as an example of an advertisement content, the first exposure request is used to request to expose the advertisement content; correspondingly, the first server receives a first exposure request of the media information sent by an application client of the terminal device.

The first exposure request of the media information comprises user information and media information display bit information; the user information specifically comprises a user identifier and/or a terminal equipment identifier; such as an identification number (ID) of the user's login application, such as a QQ number or the like. The information of the media information display position specifically includes information of a position of the media information display position, and the like, where the information of the position of the media information display position may be information that the media information display position is on a video playing interface (further may include a type of a video), or a game interface (further may include a type of a game), and the like, and information of a size of the media information display position, and the like.

Step 202: selecting first media information based on the first exposure request, and inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests which are sent to a second server by the first server and correspond to the first media information; the exposure number is an actual exposure number of the first media information.

In this embodiment, the first server stores a plurality of contract information in advance; and the contract information is agreed with the contract system by the media information pushing demand party through the second server. Each contract information includes the appointed exposure number and the appointed request number of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, in establishing contract information, a contract price based on the contract exposure amount and the contract request amount is contracted. Further, the contract system transmits the plurality of contract information agreed to be stored in the first server so that when the first server receives a first exposure request of media information, media information satisfying a condition can be selected from the contract information already established.

Further, the first server selects first media information based on the first exposure request, including: the first server selects first media information meeting a first preset rule based on the first exposure request. As an embodiment, the first preset rule may be selected according to a type. For example, in the stored plurality of contract information, the contract information (based on the type of the media information to be pushed in the contract information or the type of the target object to be pushed, etc.) matching the type included in the information is selected according to the user information (for example, the user identifier and/or the terminal device identifier) and/or the media information display position information (the media information display position is information such as the video playing interface (further including the type of the video), or the game interface (further including the type of the game), and the size of the media information display position, etc.) included in the first exposure request, and the first media information meeting the above condition is selected.

As another embodiment, the first preset rule may also be sorted according to the remaining contract exposure number or the remaining contract request number from large to small. For example, in the plurality of pieces of stored contract information, each of the contract information includes the contract request number and the contract exposure number; the appointed request number represents the maximum value of the number of second exposure requests of corresponding media information which are required to be sent to a second server by the first server, so that a media information pushing demand party (such as an advertiser) can reply or select whether to push media information content or not; the appointed exposure number represents a maximum value of the number of media information actually pushed to the terminal device (specifically, an application client of the terminal device) by the first server. When the first server sends the second exposure request to the second server or pushes the media information to the terminal device each time, the actual number of the second exposure requests and the actual exposure number of the corresponding media information are updated in real time, so that the remaining contract request number and the remaining contract exposure number corresponding to the contract information can be determined. When the first server receives a first exposure request of media information, the media information corresponding to contract information with the largest number of remaining contract requests and/or the largest number of remaining contract exposures may be selected as the first media information.

Further, the first server queries a request number and an exposure number of the first media information, where the request number represents a number of second exposure requests corresponding to the first media information that the first server has sent to a second server, and the exposure number represents an actual exposure number of the first media information that the first server has sent to a terminal device (specifically, an application client of the terminal device), that is, an actual exposure number of an advertisement.

Step 203: when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity, sending a second exposure request to a second server; the second exposure request comprises user information and media information display bit information; and the contract request quantity is greater than the contract exposure quantity so as to support the second server to feed back response messages representing rollback.

In this embodiment, taking the number of the appointment requests as N, the number of the appointment exposures as M, where N is a positive integer greater than M, when the number of the requests for the first media information (representing the number of the exposure requests actually sent to the second server) does not reach N and the number of the exposures for the first media information (representing the number of the media information actually sent to the terminal device) does not reach M, the first server sends a second exposure request to the second server, where the second exposure request is used to request media information materials from the second server.

In this embodiment, the number of the appointment requests is greater than the number of the appointment exposures, so as to support the second server to feed back response messages representing rollback; in one embodiment, the contract request number is n times the contract exposure number; n is an integer greater than 1. Specifically, taking the contract request number as N and the contract exposure number as M as an example, N is nM. Wherein, the value of "n" can be determined by the media information pushing requirement party (such as the advertiser) when the contract information is agreed by the second server; the numerical value of n is smaller, which indicates that the number of response messages which are fed back by the second server and represent the backspacing is relatively less; the larger the value of n is, the larger the number of response messages fed back by the second server and representing rollback is, that is, the second server representing a media information pushing demander (such as an advertiser) has more options, selects a request message closer to a target object corresponding to media information to be pushed to reply, selects a request message not belonging to the target object corresponding to the media information to be pushed to rollback, that is, does not push corresponding media information, for the media information pushing demander, the accuracy of directional pushing of the media information is greatly improved, for a terminal user, browsed media information is more content interested by the terminal user, accordingly, the user experience is greatly improved, and the click quantity, the conversion quantity and the like of the user on the media information are increased; for the media information pushing demander, the marketing and showing effects of media information pushing are improved, and the income of the media information pushing demander is greatly improved. On the other hand, for the first server, the request quantity except the appointed exposure quantity can be charged additionally, that is, the larger the value of n is, the more the charge is, that is, the charge is made for the option of the second server of the media information pushing demand party (such as an advertiser), the larger the option of the second server is, the more the charge is, correspondingly, the smaller the option of the second server is, the less the charge is correspondingly, and the income of the operator of the first server is also greatly improved.

By adopting the technical scheme of the embodiment of the invention, the number of the request messages sent to the second server by the first server is larger than the pushing number of the media information by the appointed request number larger than the appointed exposure number, the second server is supported to select reply or rollback aiming at the request messages, and the second server representing a demand party (such as an advertiser) screens the target objects of the media information to be pushed.

Example two

The embodiment of the invention provides an information processing method which is applied to a first server. FIG. 3 is a flowchart illustrating an information processing method according to a second embodiment of the present invention; as shown in fig. 3, the information processing method includes:

step 301: the method comprises the steps that a first server receives a first exposure request of media information; the first exposure request is for requesting media information from the first server.

Step 302: selecting first media information based on the first exposure request, and inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests which are sent to a second server by the first server and correspond to the first media information; the exposure number is an actual exposure number of the first media information.

Step 303: judging whether the request quantity of the first media information reaches the appointed request quantity and whether the exposure quantity reaches the appointed exposure quantity; when the request quantity of the first media information does not reach the agreed request quantity and the exposure quantity does not reach the agreed exposure quantity, executing step 304 to step 306; when the requested quantity of the first media information reaches the agreed requested quantity, or the exposure quantity of the first media information reaches the agreed exposure quantity, step 307 is executed. And the contract request quantity is greater than the contract exposure quantity so as to support the second server to feed back response messages representing rollback.

Step 304: sending a request message to a second server; the request message includes user information and media information presentation bit information.

Step 305: receiving a response message characterizing a reply of the second server; the response message includes first media information material; and pushing the first media information based on the first media information material.

Step 306: receiving a response message characterizing a fallback for the second server.

In this embodiment, taking the number of appointment requests as N, the number of appointment exposures as M, where N is a positive integer greater than M, when the number of requests for the first media information (representing the number of exposure requests actually sent to the second server) does not reach N and the number of exposures for the first media information (representing the number of media information actually sent to the terminal device) does not reach M, execute step 304: and the first server sends a second exposure request to the second server, wherein the second exposure request is used for requesting media information materials from the second server.

Further, the first server receives a response message of the second server; since the agreed request number in the pre-agreed contract information in this embodiment is greater than the agreed exposure number, the second server has a choice right to reply or rollback the second exposure request sent by the first server; based on this, the first server may receive a response message characterizing a reply from the second server, step 305; the response message representing the reply includes a first media information material, where the first media information material may be a Uniform Resource Locator (URL) representing the first media information material (e.g., a picture file or a video file); the first server can push the media information to the terminal equipment corresponding to the first exposure request according to the first media information material. The first server may also receive a response message characterizing a fallback of the second server, step 306; the response message for representing the rollback indicates that the first media information pushing demand party (such as an advertiser) does not perform media information pushing for the first exposure request.

In this embodiment, the first server has a real-time calculation function, that is, when sending an exposure request to the second server and pushing media information to the terminal device once, the first server updates the requested quantity and the exposure quantity of the contract information corresponding to the corresponding media information.

Step 307: selecting other media information meeting the first exposure request, further inquiring the request quantity and the exposure quantity of the other media information, and re-executing the step 303.

In this embodiment, taking the number of the appointment requests as N, the number of the appointment exposures as M, where N is a positive integer greater than M, when the number of the requests of the first media information (representing the number of exposure requests actually sent to the second server) reaches N or the number of the exposures of the first media information (representing the number of media information actually sent to the terminal device) reaches M, it indicates that the contract information corresponding to the first media information is completed, the first server further selects other media information that satisfies the first exposure request with reference to the selection manner of the first media information in step 302, and re-executes the processes of querying the number of the requests and the number of the exposures of the other media information, and step 303.

EXAMPLE III

The embodiment of the invention provides an information processing method which is applied to a second server. FIG. 4 is a flowchart illustrating an information processing method according to a third embodiment of the present invention; as shown in fig. 4, the information processing method includes:

step 401: the second server receives a second exposure request of the first server; the second exposure request comprises user information, media information display bit information and relevant information of the first media information.

Here, the second server may be a Demand Side Platform (DSP) serving an advertiser (i.e., a media information push demand side). In this embodiment, before step 401, that is, before the second server receives the second exposure request from the first server, the media information push demander contracts the contract information with the contract system through the second server. Each contract information includes the appointed exposure number and the appointed request number of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, in establishing contract information, a contract price based on the contract exposure amount and the contract request amount is contracted. Further, the contract system sends the contracted contract information to the first server for storage.

In this step, the second server receives a second exposure request from the first server, where the second exposure request is used to request the media information material from the second server. The second exposure request comprises user information and media information display bit information; the user information specifically comprises a user identifier and/or a terminal equipment identifier; such as an identification number (ID) of the user's login application, such as a QQ number or the like. The information of the media information display position specifically includes information of a position of the media information display position, and the like, where the information of the position of the media information display position may be information that the media information display position is on a video playing interface (further may include a type of a video), or a game interface (further may include a type of a game), and the like, and information of a size of the media information display position, and the like. Of course, the second exposure request further includes related information of the first media information, for example, the first media information identifier, so as to support the second server to perform, based on the related information of the first media information, subsequent query of the number of response messages characterizing fallback of the first media information, and decision on whether to reply the request message.

Step 402: inquiring the number of response messages corresponding to the representation backspacing of the first media information, and judging whether a preset pushing condition of the first media information is met or not based on the user information and/or the media information display position information to obtain a judgment result.

In this embodiment, the second server has a real-time calculation function, that is, when receiving the second exposure request of the first server, sending a response message representing rollback to the first server, or sending a response message representing a reply to the first server, the second server updates the exposure request number, the rollback number, and the reply number of the contract information corresponding to the corresponding media information. Based on this, the second server queries based on the relevant information of the first media information in the second exposure request, and obtains the response message quantity corresponding to the first media information and representing the rollback. Further, the second server determines, according to a second preset rule, based on the user information and the media information presentation bit information in the second exposure request, whether the second exposure request is for the target object of the first media information, that is, whether the terminal device that sent the exposure request of the media information is the target client of the first media information. Specifically, the second preset rule may be any accurate orientation rule for media information push in the prior art, which is not described in detail in this embodiment.

Step 403: and sending a response message to the first server based on the judgment result and the response message quantity characterizing the rollback.

Here, taking the number of the agreed requests as N, the number of the agreed exposures as M, and N is a positive integer greater than M, when the number of response messages representing rollback reaches N-M, it indicates that there is no currently selected space, and no matter whether the determination result is that the first media information satisfies a preset push condition, the second server sends a response message representing a reply to the first server; when the number of the response messages representing rollback does not reach N-M, indicating that a selected space still exists currently, sending a response message representing rollback or sending a response message representing reply according to whether the first media information meets a preset push condition or not. When it is determined that a response message characterizing a reply is sent to the first server, the response message includes first media information material, which may be a URL characterizing the first media information material (e.g., a picture file or a video file).

By adopting the technical scheme of the embodiment of the invention, the second server supports the selection of reply or rollback aiming at the request message, and the second server representing a demand party (such as an advertiser) screens the target object of the media information to be pushed.

Example four

The embodiment of the invention provides an information processing method which is applied to a second server. FIG. 5 is a flowchart illustrating an information processing method according to a third embodiment of the present invention; as shown in fig. 5, the information processing method includes:

step 501: the second server receives a second exposure request of the first server; the second exposure request comprises user information, media information display bit information and relevant information of the first media information.

Step 502: inquiring the number of response messages corresponding to the representation backspacing of the first media information, and judging whether a preset pushing condition of the first media information is met or not based on the user information and/or the media information display position information to obtain a judgment result.

Step 503: when the judgment result is that the preset pushing condition of the first media information is met and the number of the response messages representing the backspacing does not reach the difference value between the agreed request number and the agreed exposure number, sending a response message representing the reply to the first server; the response message includes first media information material.

Step 504: and when the judgment result is that the preset pushing condition of the first media information is not met or the number of the response messages representing the backspacing reaches the difference value between the agreed request number and the agreed exposure number, sending a response message representing the backspacing to the first server.

In steps 503 and 504, taking the number of the agreed requests as N, the agreed exposure number as M, and N is a positive integer greater than M, when the number of response messages representing rollback reaches N-M, it indicates that there is no currently selected space, and no matter whether the determination result is that the first media information meets a preset push condition, the second server sends a response message representing a reply to the first server; when the number of the response messages representing rollback does not reach N-M, indicating that a selected space still exists currently, sending a response message representing rollback or sending a response message representing reply according to whether the first media information meets a preset push condition or not. When it is determined that a response message characterizing a reply is sent to the first server, the response message includes first media information material, which may be a URL characterizing the first media information material (e.g., a picture file or a video file).

Based on the first to fourth embodiments, the information processing method according to the embodiment of the present invention is described in detail with reference to the system architecture shown in fig. 1.

Taking an example that a media information pushing demand party is an advertiser, media information is an advertisement, a first server is ADX, and a second server is DSP, specifically:

an advertiser signs a contract C with a contract system through a DSP, appoints M times of advertisement exposure, and sends a multiple n, wherein n is a positive number, and M is a positive integer; that is, ADX needs to send nM exposure request to DSP; after contract C is signed, the contract system sends contract C to ADX for storage.

When a user activates an application (e.g., a browser application, a video player application, a game application) through a terminal device (e.g., a mobile phone, a tablet computer, a notebook computer, a desktop computer, etc.), if an advertisement slot has been added to the application to display an advertisement, the terminal device (specifically, the application) generates an exposure request, and sends the exposure request to the ADX. The exposure request carries a user identifier and an advertisement space identifier.

After receiving an exposure request sent by the terminal equipment, the ADX judges the contract C to meet the requirement based on the user identification and the advertisement space identification carried in the exposure request, and inquires the exposed times X and the request times Y of the contract C; when X is larger than or equal to M or Y is larger than or equal to nM, the contract C is finished, and the ADX selects other contracts meeting the conditions; when X is smaller than M and Y is smaller than nM, ADX sends an exposure request to DSP, and updates the exposure request times of contract C in ADX. Wherein the exposure request comprises a user identifier, an advertisement space identifier and a contract C identifier.

After receiving an exposure request, the DSP judges whether the exposure request corresponds to a target client of the contract C based on the user identification and the advertisement space identification, and inquires backspacing quantity corresponding to the contract C; when the rollback number reaches nM-M, no matter whether the exposure request corresponds to the target client of the contract C, the rollback cannot be performed, and only the reply can be performed; only when the backspacing quantity does not reach nM-M, the judgment result of whether the exposure request corresponds to the target client of the contract C can be judged based on the user identification and the advertisement space identification, when the exposure request corresponds to the target client of the contract C, the DSP feeds back a reply response message to the ADX, and the reply response message comprises the advertisement material corresponding to the contract C; when determining that the exposure request does not correspond to the target client of contract C, the DSP feeds back a rollback response message to the ADX.

And after receiving the reply response message of the DSP, the ADX pushes advertisements to the terminal equipment based on the advertisement materials to generate advertisement exposure, and meanwhile, updates the advertisement exposure quantity of the contract C in the ADX.

EXAMPLE five

The embodiment of the invention also provides a server which is used as the first server. FIG. 6 is a schematic diagram of a component structure of a server according to an embodiment of the present invention; as shown in fig. 6, the server includes: a first receiving unit 61, a first processing unit 62 and a first transmitting unit 63; wherein,

the first receiving unit 61 is configured to receive a first exposure request of media information; the first exposure request is used for requesting media information from the first server;

the first processing unit 62 is configured to select first media information based on the first exposure request, and query the requested quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests which are sent to a second server by the first server and correspond to the first media information; the exposure quantity is the actual exposure quantity of the first media information; judging whether the request quantity of the first media information reaches the appointed request quantity or not and whether the exposure quantity reaches the appointed exposure quantity or not;

the first sending unit 63, configured to send a second exposure request to a second server when the determination result obtained by the first processing unit 62 is that the request quantity of the first media information does not reach the agreed request quantity and the exposure quantity does not reach the agreed exposure quantity; the second exposure request comprises user information and media information display bit information;

Here, the first server may be an advertisement trading platform (ADX), and the media information may specifically be advertisement content. The first receiving unit 61 receives a first exposure request for media information sent by the terminal device. Specifically, all applications (e.g., a game application, a video playing application, a browser application, etc.) pre-installed in the terminal device add a media information display position to display more media information to the user, so that when the user activates the above-mentioned applications in the terminal device, for example, opens a video player, opens a browser, or activates a game, an application client corresponding to the terminal device sends a first exposure request of the media information to the first receiving unit 61, and taking the media information as an example of advertisement content, the first exposure request is used to request to expose the advertisement content; accordingly, the first receiving unit 61 receives a first exposure request of the media information sent by the application client of the terminal device.

In this embodiment, the first processing unit 62 stores a plurality of contract information in advance; and the contract information is agreed with the contract system by the media information pushing demand party through the second server. Each contract information includes the appointed exposure number and the appointed request number of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, in establishing contract information, a contract price based on the contract exposure amount and the contract request amount is contracted. Further, the contract system transmits the plurality of contract information agreed to be stored in the first server so that when the first server receives a first exposure request of media information, media information satisfying a condition can be selected from the contract information already established.

Further, the first processing unit 62 selects the first media information satisfying the first preset rule based on the first exposure request. As an embodiment, the first preset rule may be selected according to a type. For example, in the stored plurality of contract information, the contract information (based on the type of the media information to be pushed in the contract information or the type of the target object to be pushed, etc.) matching the type included in the information is selected according to the user information (for example, the user identifier and/or the terminal device identifier) and/or the media information display position information (the media information display position is information such as the video playing interface (further including the type of the video), or the game interface (further including the type of the game), and the size of the media information display position, etc.) included in the first exposure request, and the first media information meeting the above condition is selected.

As another embodiment, the first preset rule may also be sorted according to the remaining contract exposure number or the remaining contract request number from large to small. For example, in the plurality of pieces of stored contract information, each of the contract information includes the contract request number and the contract exposure number; the appointed request number represents the maximum value of the number of second exposure requests of corresponding media information which are required to be sent to a second server by the first server, so that a media information pushing demand party (such as an advertiser) can reply or select whether to push media information content or not; the appointed exposure number represents a maximum value of the number of media information actually pushed to the terminal device (specifically, an application client of the terminal device) by the first server. The actual number of the second exposures and the actual number of the second exposures of the corresponding media information are updated in real time each time the first sending unit 63 sends the second exposure request to the second server or pushes the media information to the terminal device, so that the remaining contract request number and the remaining contract exposure number corresponding to the contract information can be determined. When the first receiving unit 61 receives a first exposure request of media information, the first processing unit 62 may select, as the first media information, media information corresponding to contract information with the largest remaining contract request amount and/or remaining contract exposure amount.

Further, the first processing unit 62 queries a request number and an exposure number of the first media information, where the request number represents a number of second exposure requests corresponding to the first media information that have been sent to a second server by the first sending unit 63, and the exposure number represents an actual exposure number of media information that has been sent to a terminal device (specifically, an application client of the terminal device) by the first sending unit 63, that is, an actual exposure number of an advertisement.

In this embodiment, taking the number of the appointment requests as N, the number of the appointment exposures as M, where N is a positive integer greater than M, when the number of the requests for the first media information (representing the number of the exposure requests actually sent to the second server) does not reach N and the number of the exposures for the first media information (representing the number of the media information actually sent to the terminal device) does not reach M, the first processing unit 62 enables the first sending unit 63 to send a second exposure request to the second server, where the second exposure request is used to request media information materials from the second server.

It should be understood by those skilled in the art that the functions of each processing module in the server according to the embodiment of the present invention may be understood by referring to the description of the information processing method, and each processing module in the information processing system according to the embodiment of the present invention may be implemented by an analog circuit that implements the functions described in the embodiment of the present invention, or may be implemented by running software that executes the functions described in the embodiment of the present invention on an intelligent terminal.

EXAMPLE six

An embodiment of the present invention further provides a server, where the server is used as a first server, and the first server may specifically refer to fig. 6, where the server includes: a first receiving unit 61, a first processing unit 62 and a first transmitting unit 63; wherein,

the first receiving unit 61 is configured to receive a first exposure request of media information; the first exposure request is used for requesting media information from the first server; further configured to receive a response message characterizing a reply from the second server; the response message includes first media information material;

the first processing unit 62 is configured to select first media information based on the first exposure request, and query the requested quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests which are sent to a second server by the first server and correspond to the first media information; the exposure quantity is the actual exposure quantity of the first media information; judging whether the request quantity of the first media information reaches the appointed request quantity or not and whether the exposure quantity reaches the appointed exposure quantity or not; when the judgment result shows that the request quantity of the first media information reaches the agreed request quantity or the exposure quantity of the first media information reaches the agreed exposure quantity, selecting other media information meeting the first exposure request, and further inquiring the request quantity and the exposure quantity of the other media information; judging whether the request quantity of the other media information reaches the appointed request quantity or not and whether the exposure quantity of the other media information reaches the appointed exposure quantity or not;

the first sending unit 63, configured to send a second exposure request to a second server when the determination result obtained by the first processing unit 62 is that the request quantity of the first media information does not reach the agreed request quantity and the exposure quantity does not reach the agreed exposure quantity; the second exposure request comprises user information and media information display bit information; is also used for pushing the first media information based on the first media information material obtained by the first receiving unit 61;

As another embodiment, the first preset rule may also be sorted according to the remaining contract exposure number or the remaining contract request number from large to small. For example, in the plurality of pieces of stored contract information, each of the contract information includes the contract request number and the contract exposure number; the appointed request number represents the maximum value of the number of second exposure requests of corresponding media information which are required to be sent to a second server by the first server, so that a media information pushing demand party (such as an advertiser) can reply or select whether to push media information content or not; the appointed exposure number represents a maximum value of the number of media information actually pushed to the terminal device (specifically, an application client of the terminal device) by the first server. The actual number of the second exposure requests and the actual exposure number of the corresponding media information are updated in real time when the first sending unit 63 sends the second exposure request to the second server or pushes the media information to the terminal device each time, so that the remaining contract request number and the remaining contract exposure number corresponding to the contract information can be determined. When the first receiving unit 61 receives a first exposure request of media information, the first processing unit 62 may select, as the first media information, media information corresponding to contract information with the largest remaining contract request amount and/or remaining contract exposure amount.

Further, the first processing unit 62 queries a request number and an exposure number of the first media information, where the request number represents a number of second exposure requests corresponding to the first media information that have been sent to a second server by the first sending unit 63, and the exposure number represents an actual exposure number of the first media information that has been sent to a terminal device (specifically, an application client of the terminal device) by the first sending unit 63, that is, an actual exposure number of an advertisement.

In this embodiment, taking the number of the appointment requests as N, the number of the appointment exposures as M, where N is a positive integer greater than M, when the number of the requests for the first media information (representing the number of the exposure requests actually sent to the second server) does not reach N and the number of the exposures for the first media information (representing the number of the media information actually sent to the terminal device) does not reach M, the first processing unit 62 enables the first sending unit 63 to send a second exposure request to the second server, where the second exposure request is used to request media information materials from the second server. Further, the first receiving unit 61 receives a response message of the second server; since the agreed request number in the pre-agreed contract information in this embodiment is greater than the agreed exposure number, the second server has a choice right to reply or rollback the second exposure request sent by the first server; based on this, the first receiving unit 61 may receive a response message representing a reply of the second server, where the response message representing the reply includes a first media information material, and the first media information material may be a URL representing the first media information material (e.g., a picture file or a video file); the first processing unit 62 may enable the first sending unit 63 to perform media information pushing to the terminal device corresponding to the first exposure request according to the first media information material. The first receiving unit 61 may also receive a response message of the second server, which indicates that the first media information push demander (e.g. advertiser) does not perform media information push for the first exposure request.

In this embodiment, the first Processing Unit 62 in the server may be implemented by a Central Processing Unit (CPU), a Digital Signal Processor (DSP), or a Programmable Gate Array (FPGA) in the server in practical application; a first receiving unit 61 in the server, which may be implemented by a receiving antenna or a receiver in the server in practical applications; the first sending unit 63 in the server may be implemented by a transmitting antenna or a transmitter in the server in practical applications.

EXAMPLE seven

The embodiment of the invention also provides a server which is used as a second server. FIG. 7 is a schematic diagram of another configuration of a server according to an embodiment of the present invention; as shown in fig. 7, the server includes: a second receiving unit 71, a second processing unit 72, and a second transmitting unit 73; wherein,

the second receiving unit 71 is configured to receive a second exposure request of the first server; the second exposure request comprises user information, media information display bit information and related information of the first media information;

the second processing unit 72 is configured to query the number of response messages representing fallback corresponding to the first media information, and determine whether a preset pushing condition of the first media information is met based on the user information and/or the media information display position information, so as to obtain a determination result;

the second sending unit 73 is configured to send a response message to the first server based on the determination result obtained by the second processing unit 72 and the number of response messages characterizing the fallback.

Here, the second server may be a Demand Side Platform (DSP) serving an advertiser (i.e., a media information push demand side). In this embodiment, before the second receiving unit 71 receives the second exposure request from the first server, the media information push demander contracts the contract information with the contract system through the second server. Each contract information includes the appointed exposure number and the appointed request number of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, in establishing contract information, a contract price based on the contract exposure amount and the contract request amount is contracted. Further, the contract system sends the contracted contract information to the first server for storage.

In this step, the second receiving unit 71 receives a second exposure request from the first server, where the second exposure request is used to request media information material from the second server. The second exposure request comprises user information and media information display bit information; the user information specifically comprises a user identifier and/or a terminal equipment identifier; such as an identification number (ID) of the user's login application, such as a QQ number or the like. The information of the media information display position specifically includes information of a position of the media information display position, and the like, where the information of the position of the media information display position may be information that the media information display position is on a video playing interface (further may include a type of a video), or a game interface (further may include a type of a game), and the like, and information of a size of the media information display position, and the like. Of course, the second exposure request further includes related information of the first media information, for example, the first media information identifier, so as to support the second server to perform, based on the related information of the first media information, subsequent query of the number of response messages characterizing fallback of the first media information, and decision on whether to reply the request message.

In this embodiment, the second processing unit 72 has a real-time calculation function, that is, when the second receiving unit 71 receives the second exposure request from the first server, the second sending unit 73 sends a response message indicating a fallback to the first server, or the second sending unit 73 sends a response message indicating a reply to the first server, the number of exposure requests, the number of fallback, and the number of replies of the contract information corresponding to the corresponding media information are all updated. Based on this, the second processing unit 72 performs an inquiry based on the relevant information of the first media information in the second exposure request, and obtains the number of response messages representing fallback corresponding to the first media information. Further, the second processing unit 72 determines, according to a second preset rule, based on the user information and the media information display bit information in the second exposure request, whether the second exposure request is for the target object of the first media information, that is, whether the terminal device that sent the exposure request of the media information is the target client of the first media information. Specifically, the second preset rule may be any accurate orientation rule for media information push in the prior art, which is not described in detail in this embodiment.

In this embodiment, taking the number of the appointment requests as N, the number of the appointment exposures as M, and N is a positive integer greater than M, when the number of the response messages representing rollback reaches N-M, it indicates that there is no currently selected space, and no matter whether the determination result is that the first media information satisfies a preset push condition, the second processing unit 72 enables the second sending unit 73 to send a response message representing a reply to the first server; when the number of the response messages representing rollback does not reach N-M, indicating that a selected space still exists currently, sending a response message representing rollback or sending a response message representing reply according to whether the first media information meets a preset push condition or not. When it is determined that a response message characterizing a reply is sent to the first server, the response message includes first media information material, which may be a URL characterizing the first media information material (e.g., a picture file or a video file).

Example eight

An embodiment of the present invention further provides a server, where the server is a second server, and the second server may specifically refer to fig. 7, where the server includes: a second receiving unit 71, a second processing unit 72, and a second transmitting unit 73; wherein,

the second sending unit 73 is configured to send a response message representing a reply to the first server when the determination result obtained by the second processing unit 72 meets the preset pushing condition of the first media information and the number of response messages representing rollback does not reach the difference between the number of agreed requests and the number of agreed exposures; the response message includes first media information material; and when the judgment result is that the preset pushing condition of the first media information is not met or the number of the response messages representing the backspacing reaches the difference value between the agreed request number and the agreed exposure number, sending a response message representing the backspacing to the first server.

Here, the second server may be a Demand Side Platform (DSP) serving an advertiser (i.e., a media information push demand side). In this embodiment, before the second receiving unit 71 receives the request message from the first server, the media information push demander contracts the contract information with the contract system through the second server. Each contract information includes the appointed exposure number and the appointed request number of the media information, and the contract information may also include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, in establishing contract information, a contract price based on the contract exposure amount and the contract request amount is contracted. Further, the contract system sends the contracted contract information to the first server for storage.

In this embodiment, the second processing unit 72 has a real-time calculation function, that is, when the second receiving unit 71 receives the second exposure request from the first server, the second sending unit 73 sends a response message indicating a fallback to the first server, or the second sending unit 73 sends a response message indicating a reply to the first server, the number of exposure requests, the number of fallback, and the number of replies of the contract information corresponding to the corresponding media information are all updated. Based on this, the second processing unit 72 performs an inquiry based on the relevant information of the first media information in the second exposure request, and obtains the number of response messages representing fallback corresponding to the first media information. Further, the second processing unit 72 determines, according to a second preset rule, based on the user information and the media information display bit information in the second exposure request, whether the second exposure request is for a target object of the first media information, that is, whether the terminal device that sends the exposure of the media information is a target client of the first media information. Specifically, the second preset rule may be any accurate orientation rule for media information push in the prior art, which is not described in detail in this embodiment.

In this embodiment, the second processing unit 72 in the server may be a CPU, a DSP, or an FPGA in the server in actual application; a second receiving unit 71 in the server, which may be implemented by a receiving antenna or a receiver in the server in practical applications; the second sending unit 73 in the server may be implemented by a transmitting antenna or a transmitter in the server in practical applications.

In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: a mobile storage device, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a RAM, a magnetic or optical disk, or various other media that can store program code.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. An information processing method, characterized in that the method comprises:

the method comprises the steps that an advertisement trading platform server receives a first exposure request of media information sent by terminal equipment; the first exposure request is used for requesting media information from the advertisement trading platform server;

when the advertisement trading platform server receives the first exposure request of the media information, selecting the media information corresponding to contract information with the most residual contract request quantity and/or residual contract exposure quantity as first media information;

inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests corresponding to the first media information, which are sent to a demand side platform server by the advertisement trading platform server; the exposure quantity is the actual exposure quantity of the first media information;

when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity, sending the second exposure request to the platform server of the demand party;

the second exposure request is used for requesting media information materials from the demander platform server;

when the second exposure request is sent to the platform server of the demand side, updating the actual quantity and the actual exposure quantity of the second exposure request of the first media information in real time to determine the residual contract request quantity and the residual contract exposure quantity corresponding to the contract information;

the appointed request quantity is greater than the appointed exposure quantity so as to support the platform server of the demand party to feed back response messages representing backspacing;

receiving a response message which is sent by the platform server of the demand party and represents a reply or a response message which represents a rollback based on the second exposure request;

wherein the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request;

and when the response message of the representation reply is received, pushing the first media information to the terminal equipment corresponding to the first exposure request based on the first media information material.

2. The method of claim 1, further comprising: and when the request quantity of the first media information reaches the agreed request quantity or the exposure quantity of the first media information reaches the agreed exposure quantity, selecting other media information meeting the first exposure request.

3. The method of claim 1, wherein the contract request number is n times the contract exposure number; n is an integer greater than 1.

4. An information processing method, characterized in that the method comprises:

when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity, the demand side platform server receives a second exposure request of the advertisement trading platform server; the second exposure request comprises user information, media information display bit information and related information of the first media information;

the first media information is media information corresponding to contract information of which the advertisement trading platform server selects the residual agreed request quantity and/or the residual agreed exposure quantity is the most;

sending a response message to the advertisement trading platform server based on the judgment result and the response message quantity representing the backspacing;

wherein the response message comprises a response message characterizing a reply and a response message characterizing a fallback; the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request;

and when the advertisement trading platform server receives the response message of the representation reply, pushing the first media information to the terminal equipment corresponding to the first exposure request based on the first media information material.

5. The method of claim 4, wherein sending response messages to the ad exchange server based on the determination and the number of response messages characterizing the fallback comprises:

and when the judgment result is that the preset pushing condition of the first media information is met and the number of the response messages representing the backspacing does not reach the difference value between the agreed request number and the agreed exposure number, sending a response message representing the reply to the advertisement trading platform server.

6. The method of claim 4, wherein sending response messages to the ad exchange server based on the determination and the number of response messages characterizing the fallback comprises:

and when the judgment result is that the preset pushing condition of the first media information is not met and the number of the response messages representing the backspacing does not reach the difference value between the agreed request number and the agreed exposure number, sending the response messages representing the backspacing to the advertisement trading platform server.

7. A server, the server being an ad exchange platform server; characterized in that the server comprises: the device comprises a first receiving unit, a first processing unit and a first sending unit; wherein,

the first receiving unit is used for receiving a first exposure request of the media information sent by the terminal equipment; the first exposure request is used for requesting media information from the advertisement trading platform server;

the first processing unit is configured to select, as first media information, media information corresponding to contract information with the largest remaining contract request amount and/or remaining contract exposure amount when receiving the first exposure request of the media information; inquiring the request quantity and the exposure quantity of the first media information; the request quantity is the quantity of second exposure requests corresponding to the first media information, which are sent to a demand side platform server by the advertisement trading platform server; the exposure quantity is the actual exposure quantity of the first media information;

the first sending unit is configured to send the second exposure request to the demander platform server when the request quantity of the first media information does not reach the agreed request quantity and the exposure quantity does not reach the agreed exposure quantity; the second exposure request is used for requesting media information materials from the demander platform server; updating the actual number and the actual exposure number of the second exposure request of the first media information in real time when the second exposure request is sent to the platform server of the demand party so as to determine the remaining contract request number and the remaining contract exposure number corresponding to the contract information;

wherein the contract request number is greater than the contract exposure number; supporting the requiring side platform server to feed back response messages representing rollback;

the first receiving unit is further configured to receive a response message indicating a reply or a response message indicating a rollback, which is sent by the demander platform server based on the second exposure request; wherein the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request;

the first sending unit is further configured to, when receiving the response message of the characterization reply, push the first media information to the terminal device corresponding to the first exposure request based on the first media information material.

8. The server according to claim 7, wherein the first processing unit is further configured to select other media information that satisfies the first exposure request when the requested quantity of the first media information reaches the agreed requested quantity, or the exposure quantity of the first media information reaches the agreed exposure quantity.

9. The server of claim 7, wherein the contract request number is n times the contract exposure number; n is an integer greater than 1.

10. A server, the server being a demander platform server; characterized in that the server comprises: the second receiving unit, the second processing unit and the second sending unit; wherein,

the second receiving unit is used for receiving a second exposure request of the advertisement trading platform server when the request quantity of the first media information does not reach the appointed request quantity and the exposure quantity does not reach the appointed exposure quantity; the second exposure request comprises user information, media information display bit information and related information of the first media information;

the second sending unit is configured to send a response message to the ad exchange platform server based on the determination result obtained by the second processing unit and the quantity of the response messages representing the rollback;

wherein the response message comprises a response message characterizing a reply and a response message characterizing a fallback; the response message representing the reply comprises a first media information material; the response message representing rollback indicates that the first media information pushing demand party does not push media information for the first exposure request; and when the advertisement trading platform server receives the response message of the representation reply, pushing the first media information to the terminal equipment corresponding to the first exposure request based on the first media information material.

11. The server according to claim 10, wherein the second sending unit is configured to send a response message representing a response to the ad exchange platform server when the determination result indicates that the preset pushing condition of the first media information is satisfied and the number of response messages representing rollback does not reach a difference between an agreed request number and an agreed exposure number.

12. The server according to claim 10, wherein the second sending unit is configured to send a response message indicating a fallback to the ad exchange platform server when the determination result is that the preset pushing condition of the first media information is not satisfied and the number of response messages indicating the fallback does not reach a difference between an agreed request number and an agreed exposure number.

13. A computer-readable storage medium characterized by storing executable instructions for implementing the information processing method according to any one of claims 1 to 3, or the information processing method according to any one of claims 4 to 6 when executed.