CN106998341A

CN106998341A - A kind of information processing method and server

Info

Publication number: CN106998341A
Application number: CN201610046748.4A
Authority: CN
Inventors: 郭俊; 胡勇; 周理智
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2016-01-22
Filing date: 2016-01-22
Publication date: 2017-08-01
Anticipated expiration: 2036-01-22
Also published as: WO2017125034A1; CN106998341B

Abstract

The embodiment of the invention discloses a kind of information processing method and server.Methods described includes：First server receives the first exposure request of media information；First media information is selected based on first exposure request, the number of requests and exposure quantity of first media information is inquired about；When the number of requests of first media information is not up to provisioning request quantity and the push quantity is not up to agreement exposure quantity, the second exposure request is sent to second server；Second exposure request includes user profile and media information displaying position information；Wherein, the provisioning request quantity is more than the agreement exposure quantity, to support the second server feedback to characterize the response message retracted.

Description

A kind of information processing method and server

Technical field

The present invention relates to the information processing technology, and in particular to a kind of information processing method and server.

Background technology

Present inventor at least has found correlation technique during the embodiment of the present application technical scheme is realized In there is following technical problem：

In existing media information push mode, typically media information pushes party in request and put down by party in request Platform determines the push quantity of media information with contract system.Media information pushes platform according to the media information Push quantity send a request to party in request's platform, party in request's platform is equal for request each time Media information content to be pushed must be replied, it is impossible to the request retracts, being pushed for media information needs It is unfavorable for the screening of target customer for the side of asking；Wherein, in the advertisement of the media information such as active push Hold.However, for above mentioned problem, there is no effective solution in correlation technique.

The content of the invention

To solve existing technical problem, the embodiment of the present invention provides a kind of information processing method and service Device, can solve the problem that party in request's platform, for pushing the problem of request must be replied, is realized that party in request treats and pushed away Send the screening of the destination object of media information.

To reach above-mentioned purpose, what the technical scheme of the embodiment of the present invention was realized in：

The embodiments of the invention provide a kind of information processing method, methods described includes：

First server receives the first exposure request of media information；First exposure request is used for described First server asks media information；

First media information is selected based on first exposure request, the request of first media information is inquired about Quantity and exposure quantity；The number of requests is the first server to corresponding to that second server is sent The quantity of second exposure request of first media information；The exposure quantity is first media information Actual exposure quantity；

When the number of requests of first media information is not up to provisioning request quantity and the exposure quantity When not up to agreement exposes quantity, the second exposure request is sent to second server；Second exposure request Including user profile and media information displaying position information；

Wherein, the provisioning request quantity is more than the agreement exposure quantity, to support the second server Feedback characterizes the response message retracted.

In such scheme, methods described also includes：Described in being reached when the number of requests of first media information Provisioning request quantity, or first media information exposure quantity reach it is described agreement exposure quantity when, Selection meets other media informations of first exposure request.

In such scheme, the provisioning request quantity exposes n times of quantity for the agreement；N is more than 1 Integer.

In such scheme, methods described also includes：The response for receiving the sign reply of the second server disappears Breath；The response message includes the first media information material；

First media information is pushed based on the first media information material.

In such scheme, methods described also includes：Receive the response message that the sign of the server retracts.

The embodiment of the present invention additionally provides a kind of information processing method, and methods described includes：

Second server receives the second exposure request of first server；Second exposure request includes user Information and media information displaying position information and the relevant information of the first media information；

The response message quantity that inquiry retracts corresponding to the sign of first media information, and based on described User profile and/or media information displaying position information judge whether to meet the pre- of first media information If pushing condition, judged result is obtained；

The response message quantity retracted based on the judged result and the sign is sent out to the first server Send response message.

In such scheme, the response message quantity retracted based on the judged result and the sign to The first server sends response message, including：

When the judged result is to meet the default pushing condition of first media information and described characterize back When the response message quantity moved back is not up to the difference of provisioning request quantity and agreement exposure quantity, to described first Server sends the response message for characterizing and replying；The response message includes the first media information material.

When the judged result is the default pushing condition or the table that are unsatisfactory for first media information When the response message quantity for levying rollback reaches the difference of provisioning request quantity and agreement exposure quantity, to described the One server sends the response message for characterizing and retracting.

The embodiment of the present invention additionally provides a kind of server, and the server is first server；The service Device includes：First receiving unit, first processing units and the first transmitting element；Wherein,

First receiving unit, the first exposure request for receiving media information；First exposure please Ask for asking media information to the first server；

The first processing units, for selecting the first media information, inquiry based on first exposure request The number of requests and exposure quantity of first media information；The number of requests be the first server to The quantity for the second exposure request corresponding to first media information that second server is sent；The exposure Quantity is the actual exposure quantity of first media information；Judge the number of requests of first media information Whether reach whether provisioning request quantity, and the exposure quantity reach agreement exposure quantity；

First transmitting element, for being the first media when the judged result that the first processing units are obtained The number of requests of information is not up to provisioning request quantity and the exposure quantity is not up to agreement exposure quantity When, the second exposure request is sent to second server；Second exposure request includes user profile and media Information shows position information；

Wherein, the provisioning request quantity is more than the agreement exposure quantity；To support the second server Feedback characterizes the response message retracted.

In such scheme, the first processing units are additionally operable to the number of requests when first media information Reach that the provisioning request quantity, or the exposure quantity of first media information reach the agreement exposure During quantity, selection meets other media informations of first exposure request.

In such scheme, first receiving unit, the sign for being additionally operable to receive the second server is replied Response message；The response message includes the first media information material；

First transmitting element, is additionally operable to the first media information element obtained based on first receiving unit Material pushes first media information.

In such scheme, first receiving unit, the sign for being additionally operable to receive the second server retracts Response message.

The embodiment of the present invention additionally provides a kind of server, and the server is second server；The service Device includes：Second receiving unit, second processing unit and the second transmitting element；Wherein,

Second receiving unit, the second exposure request for receiving first server；Second exposure Request includes user profile and media information displaying position information and the relevant information of the first media information；

The second processing unit, the response that the sign for inquiring about corresponding to first media information retracts Message number, and judge whether to meet based on the user profile and/or media information displaying position information The default pushing condition of first media information, obtains judged result；

Second transmitting element, for the judged result that is obtained based on the second processing unit and described Characterize the response message quantity retracted and send response message to the first server.

In such scheme, second transmitting element, for meeting first matchmaker when the judged result The response message quantity that the default pushing condition of body information and the sign retract is not up to provisioning request quantity When exposing the difference of quantity with agreement, the response message for characterizing and replying is sent to the first server；It is described Response message includes the first media information material.

In such scheme, second transmitting element, for being unsatisfactory for described first when the judged result The response message quantity that the default pushing condition of media information or the sign retract reaches provisioning request number During the difference of amount and agreement exposure quantity, the response message for characterizing and retracting is sent to the first server.

Information processing method and server provided in an embodiment of the present invention, wherein, first server receives media First exposure request of information；First exposure request is used to ask media information to the first server； First media information is selected based on first exposure request, the number of requests of first media information is inquired about With exposure quantity；It is described to corresponding to of sending of second server that the number of requests is the first server The quantity of second exposure request of the first media information；The exposure quantity is the reality of first media information Border exposes quantity；When the number of requests of first media information is not up to provisioning request quantity and described When exposure quantity is not up to agreement exposure quantity, the second exposure request is sent to second server；Described second Exposure request includes user profile and media information displaying position information；Wherein, the provisioning request quantity is more than The agreement exposure quantity, to support the second server feedback to characterize the response message retracted.In this way, Using the technical scheme of the embodiment of the present invention, the agreement is more than by the provisioning request quantity of agreement and exposed Light quantity, the quantity for making first server send request message to second server is more than the push of media information Quantity, supports second server to select to reply or retract for request message, realizes and represent party in request's (example Such as advertiser) second server treat the screening of the destination object for pushing media information.

On the other hand, second server receives the second exposure request of first server；Second exposure please Ask including user profile and media information displaying position information；Sign of the inquiry corresponding to first media information The response message quantity of rollback, and sentenced based on the user profile and/or media information displaying position information The disconnected default pushing condition for whether meeting first media information, obtains judged result；Judged based on described As a result and it is described characterize retract response message quantity to the first server send response message.In this way, Second server is supported to select to reply or retract for request message, realizes and represents party in request's (such as advertisement It is main) second server treat the screening of the destination object for pushing media information.

Brief description of the drawings

Fig. 1 is the system architecture schematic diagram of progress information exchange in the embodiment of the present invention；

Fig. 2 is the schematic flow sheet of the information processing method of the embodiment of the present invention one；

Fig. 3 is the schematic flow sheet of the information processing method of the embodiment of the present invention two；

Fig. 4 is the schematic flow sheet of the information processing method of the embodiment of the present invention three；

Fig. 5 is the schematic flow sheet of the information processing method of the embodiment of the present invention four；

Fig. 6 constitutes structural representation for a kind of of the server of the embodiment of the present invention；

Fig. 7 is another composition structural representation of the server of the embodiment of the present invention.

Embodiment

Below in conjunction with the accompanying drawings and specific embodiment the present invention is further detailed explanation.

Fig. 1 is the system architecture schematic diagram of progress information exchange in the embodiment of the present invention；As shown in figure 1, bag Include：Terminal device 11, first server 12 and second server 13；The terminal device 11 and described the Between one server 12 and can be by wired between the terminal device 11 and the second server 13 Network or wireless network are interacted.Wherein, the terminal device 11 can be mobile phone, desktop computer, pen Remember the types such as this computer, tablet personal computer.It is specially media information with information exchange as a kind of embodiment Exemplified by the application scenarios of push, wherein, the ad content of the media information such as active push；It is then described First server 12 is specifically as follows advertisement transaction platform (ADX, AD exchange), second clothes Business device 13 is specifically as follows party in request's platform (DSP, Demand Side Platform), serves advertiser (i.e. media information pushes party in request), helps advertiser to carry out advertisement throwing on internet or mobile Internet Put, by carrying out information exchange between DSP and ADX so that advertiser obtains advertisement exposure from ADX The chance of (i.e. media information is pushed)；Further, ADX (is specifically matchmaker obtaining terminal device 11 Body client, the client such as browser, player) media information push request (for example advertisement expose Light is asked) when, ADX sends to DSP according to preset strategy and asked, to obtain media information material, from And push media information to terminal device 11 according to the media information material of acquisition.

Based on this, the terminal device 11 in this signal can be two Terminal Type equipment：First kind terminal device is (such as Terminal device where advertiser, or to provide the object that ad material and content are promoted) delivered desired Advertisement submit after, be stored in second server 13, keeper can be equipped with to first kind terminal device The advertisement that (terminal as where advertiser, or to provide the object that ad material and content are promoted) is delivered Progress such as audits at a series of processing.Wherein, for first kind terminal device, in addition to Equations of The Second Kind is whole End equipment (terminal device as where domestic consumer, or be advertising display or the object of exposure), Ke Yiwei The user of video, or the user played games by game application etc. are seen by Video Applications.Wherein, second All applications installed in Terminal Type equipment or application (such as game application, Video Applications, the navigation specified Using etc.) advertisement can be added to show the more media informations of user.

Above-mentioned Fig. 1 example is a system architecture example for realizing the embodiment of the present invention, and the present invention is implemented Example is not limited to the system architecture described in above-mentioned Fig. 1, based on the system architecture, proposes each implementation of the present invention Example.

Embodiment one

The embodiments of the invention provide a kind of information processing method, applied in first server.Fig. 2 is this The schematic flow sheet of the information processing method of inventive embodiments one；As shown in Fig. 2 described information processing method Including：

Step 201：First server receives the first exposure request of media information；First exposure request For asking media information to the first server.

Here, the first server can be advertisement transaction platform (ADX), then the media information tool Body can be ad content.The first server receives the first exposure request of media information, is specially： First exposure request of the media information that the first server receiving terminal apparatus is sent.Specifically, described Preassembled application in terminal device (such as game application, video playback application, browser application) All addition media information shows position to show the more media informations of user, then when user's activated terminals equipment In above-mentioned application when, for example open video player or open browser or activation game when, Applications client equivalent to the terminal device sends the first exposure of media information to the first server Request, so that the media information is ad content as an example, then first exposure request is used to ask exposure wide Accuse content；Accordingly, the media information that the applications client of the first server receiving terminal apparatus is sent The first exposure request.

Wherein, the first exposure request of the media information includes user profile and media information displaying position letter Breath；The user profile specifically includes user's mark and/or Terminal Equipment Identifier；User mark for example with Family logs in the identity code (ID) of application, the ID such as QQ number codes etc..The media information exhibition Show that an information specifically includes position information of media information displaying position etc., the media information shows position Position information can be for media information displaying position (further can be with video playback interface Type including video) or interface (further can also include game type) etc. information, and The information such as the size of media information displaying position.

Step 202：First media information is selected based on first exposure request, first media are inquired about The number of requests and exposure quantity of information；The number of requests is that the first server is sent out to second server The quantity of the second exposure request corresponding to first media information sent；The exposure quantity is described the The actual exposure quantity of one media information.

In the present embodiment, multiple contract informations are prestored in the first server；The contract information by Media information pushes party in request and arranged by second server and contract system.Include in each contract information It can also include waiting to push away in the agreement exposure quantity and provisioning request quantity of media information, the contract information The type of the media information sent or the type of destination object of push etc.；Certainly, contract letter is being set up During breath, in addition to arrange the contract price based on the agreement exposure quantity and the provisioning request quantity. Further, the contract system sends the multiple contract information appointed to the first server , can be from when middle storage, the first exposure request to receive media information when the first server Selection meets the media information of condition in the contract information being set up.

Further, the first server is based on first exposure request and selects the first media information, bag Include：The first server selects to meet the first media of the first preset rules based on first exposure request Information.Wherein, as a kind of embodiment, first preset rules can be to be selected according to type. For example, in multiple contract informations of storage, according to user profile included in first exposure request (media information is shown for (such as user's mark and/or Terminal Equipment Identifier) and/or media information displaying position information Position (is further gone back at video playback interface (can also further include the type of video) or interface The type of game can be included) etc. information, and media information displaying position the information such as size) selection with it is upper Contract information that the type included by information matched is stated (based on the media to be pushed in the contract information The type of information or the type of destination object of push etc.), selection meets the first media of above-mentioned condition Information.

As another embodiment, first preset rules can also be to expose quantity according to residue agreement Or remaining provisioning request quantity is descending is ranked up.For example, in multiple contract informations of storage, Include provisioning request quantity and agreement impression amount；The provisioning request quantity represents the first server The maximum of the quantity of second exposure request of the corresponding media information that need to be sent to second server, for Media information pushes party in request (such as advertiser) and is replied or selected whether reply is pushed in media information Hold；The agreement impression amount represents that the first server need to (be specially terminal device to terminal device Applications client) the actual media information quantity pushed maximum.Then in the first server each time During to second server the second exposure request of transmission or to terminal device push media information, equal real-time update The actual quantity of second exposure request of respective media information and the exposure quantity of reality, so as to determine The remaining provisioning request quantity corresponding with contract information and remaining agreement exposure quantity.Described first When server receives the first exposure request of media information, can select the remaining provisioning request quantity and/ Or the most corresponding media information of contract information of the remaining provisioning request quantity is believed as first media Breath.

Further, the first server inquires about the number of requests and exposure quantity of first media information, The number of requests represent the first server warp-wise second server send correspond to first matchmaker The quantity of second exposure request of body information, the impression amount represents first server warp-wise terminal The actual exposure number for first media information that equipment (being specially the applications client of terminal device) is sent Amount, namely advertisement actual exposure quantity.

Step 203：When the number of requests of first media information is not up to provisioning request quantity and institute When stating exposure quantity and being not up to agreement exposure quantity, the second exposure request is sent to second server；Described Two exposure requests include user profile and media information displaying position information；Wherein, the provisioning request quantity is big In the agreement exposure quantity, to support the second server feedback to characterize the response message retracted.

In the present embodiment, so that the provisioning request quantity is N, agreement exposure quantity is M as an example, N For the positive integer more than M, then when the number of requests of first media information (represents actual to second service Device sends the quantity of exposure request) it is not up to the exposure quantity (expression of N and first media information The actual quantity that media information is pushed to terminal device) when being not up to M, the first server is to described the Two servers send the second exposure request, and second exposure request is used for second server request media letter Cease material.

In the present embodiment, the provisioning request quantity is more than the agreement exposure quantity, to support described second Server feedback characterizes the response message retracted；As a kind of embodiment, the provisioning request quantity is institute State agreement exposure quantity n times；N is the integer more than 1.Specifically, by N of the provisioning request quantity, The agreement exposes quantity exemplified by M, then to have N=nM.Wherein, the numerical values recited of " n " can be believed by media Breath pushes party in request (such as advertiser) and determined when arranging contract information by second server；N number Value is smaller, shows that the quantity for the response message that second server feedback characterizes rollback is relatively fewer；N numerical value It is bigger, show that the quantity for the response message that second server feedback characterizes rollback is relatively more, namely represent matchmaker The second server that body information pushes party in request (such as advertiser) possesses more rights to choose, and selection is more Request message close to the corresponding destination object of media information to be pushed is replied, and selection is not belonging to wait to push away The request message of the corresponding destination object of media information sent is retracted, i.e., enter without respective media information Row is pushed, for media information pushes party in request, greatly improves the accurate of media information orientation push Rate, for terminal user, it is terminal user's content interested, phase that the media information browsed to is also mostly Answer, also greatly improve the experience of user, add user to click volume, inversion quantity of media information etc. Deng；For media information pushes party in request, also improve the marketing of media information push and cash effect, Substantially increase the income that media information pushes party in request.On the other hand, it is right for first server The numerical value that number of requests beyond agreement exposure quantity can carry out charged extra, i.e. n is bigger, fee charged More, i.e., the right to choose that the second server of party in request (such as advertiser) is pushed to media information is received Take, the right to choose of second server is bigger, charge more, accordingly, the right to choose of second server is smaller, Charge is corresponding fewer, also greatly improves the income of the operator of first server.

Using the technical scheme of the embodiment of the present invention, by the provisioning request quantity of agreement be more than it is described about Surely quantity is exposed, the quantity that first server sends request message to second server is more than media information Quantity is pushed, supports second server to select to reply or retract for request message, realizes and represent party in request The second server of (such as advertiser) treats the screening for the destination object for pushing media information.

Embodiment two

The embodiments of the invention provide a kind of information processing method, applied in first server.Fig. 3 is this The schematic flow sheet of the information processing method of inventive embodiments two；As shown in figure 3, described information processing method Including：

Step 301：First server receives the first exposure request of media information；First exposure request For asking media information to the first server.

Step 302：First media information is selected based on first exposure request, first media are inquired about The number of requests and exposure quantity of information；The number of requests is that the first server is sent out to second server The quantity of the second exposure request corresponding to first media information sent；The exposure quantity is described the The actual exposure quantity of one media information.

Step 303：Judge whether the number of requests of first media information reaches provisioning request quantity, simultaneously And whether the exposure quantity reaches agreement exposure quantity；When the number of requests of first media information does not reach To provisioning request quantity and it is described exposure quantity be not up to agreement exposure quantity when, perform step 304 to Step 306；When the number of requests of first media information reaches the provisioning request quantity, or it is described When the exposure quantity of first media information reaches the agreement exposure quantity, step 307 is performed.Wherein, institute State provisioning request quantity and be more than the agreement exposure quantity, retracted with supporting the second server feedback to characterize Response message.

Step 304：Request message is sent to second server；The request message includes user profile and matchmaker Body information shows position information.

Step 305：Receive the response message that the sign of the second server is replied；The response message bag Include the first media information material；First media information is pushed based on the first media information material.

Step 306：Receive the response message that the sign of the second server retracts.

In the present embodiment, so that the provisioning request quantity is N, agreement exposure quantity is M as an example, N For the positive integer more than M, then when the number of requests of first media information (represents actual to second service Device sends the quantity of exposure request) it is not up to the exposure quantity (expression of N and first media information The actual quantity that media information is pushed to terminal device) when being not up to M, perform step 304：Described first Server sends the second exposure request to the second server, and second exposure request is used for the second clothes Business device request media information material.

Further, the first server receives the response message of the second server；Due to this implementation Provisioning request quantity described in the contract information made an appointment in example is more than the agreement exposure quantity, then described What the second exposure request that second server has the correspondence first server to send was replied or retracted Right to choose；Based on this, the first server is likely to be received the sound that the sign of the second server is replied Answer message, i.e. step 305；The response message replied that characterizes includes the first media information material, institute It can be sign the first media information material (such as picture file or video to state the first media information material File) URL (URL, Uniform Resource Locator)；The first server Media information can be carried out according to the first media information material to the corresponding terminal device of the first exposure request to push away Send.The first server may also receive the response message that the sign of the second server retracts, i.e., Step 306；The response message retracted that characterizes represents that the first media information pushes party in request's (such as advertisement It is main) do not carry out media information push for first exposure request.

In the present embodiment, the first server possesses real-time computing function, i.e., sent out to the second server Send single exposure ask and to terminal device push a media information when, for respective media information The number of requests and exposure quantity of corresponding contract information are updated.

Step 307：Selection meets other media informations of first exposure request, and further inquiry is described The number of requests and exposure quantity of other media informations, re-execute step 303.

In the present embodiment, so that the provisioning request quantity is N, agreement exposure quantity is M as an example, N For the positive integer more than M, then when the number of requests of first media information (represents actual to second service Device sends the quantity of exposure request) reach that the exposure quantity of N or first media information (represents real Border to terminal device push media information quantity) reach M when, show that first media information is corresponding Contract information has been completed, and the first server is with further reference to the first media information described in step 302 Selection mode selection meet other media informations of first exposure request, re-execute inquiry it is described its The process of the number of requests of his media information and exposure quantity, and step 303.

Embodiment three

The embodiments of the invention provide a kind of information processing method, applied in second server.Fig. 4 is this The schematic flow sheet of the information processing method of inventive embodiments three；As shown in figure 4, described information processing method Including：

Step 401：Second server receives the second exposure request of first server；Second exposure please Ask including user profile and media information displaying position information and the relevant information of the first media information.

Here, the second server can be party in request's platform (DSP), serve advertiser's (i.e. media Information pushes party in request).In the present embodiment, before step 401, i.e., described second server receives first and taken It is engaged in before the second exposure request of device, media information pushes party in request and passes through the second server and contract system System agreement contract information.Agreement exposure quantity and agreement in each contract information including media information please Seek the mesh of the type that can also include media information to be pushed in quantity, the contract information or push Mark type of object etc.；Certainly, when setting up contract information, in addition to agreement is based on the agreement exposure The contract price of quantity and the provisioning request quantity.Further, the contract system will be appointed The multiple contract information sends into the first server storage.

In this step, the second server receives the second exposure request of first server, and described second exposes Light asks to be used for ask media information material to second server.Second exposure request includes user profile Position information is shown with media information；The user profile specifically includes user's mark and/or Terminal Equipment Identifier； The identity code (ID) of user's mark such as User logs in application, the ID is such as QQ number code Deng.The media information displaying position information specifically includes position information of media information displaying position etc., The position information of the media information displaying position can be in video playback for media information displaying position Interface (can also further include the type of video) or interface (can also further include game Type) etc. information, and media information displaying position the information such as size.Certainly, second exposure request In also include the relevant information of first media information, such as first media information mark, to support Relevant information of the second server based on first media information carries out follow-up first media information The inquiry of response message quantity that retracts of sign and whether reply the decision-making of the request message.

Step 402：The response message quantity that inquiry retracts corresponding to the sign of first media information, with And judge whether to meet first matchmaker based on the user profile and/or media information displaying position information The default pushing condition of body information, obtains judged result.

In the present embodiment, the second server possesses real-time computing function, that is, receives the first service Second exposure request of device, send to the first server and to characterize the response message that retracts or to described When first server sends the response message for characterizing and replying, for the corresponding contract information of respective media information Exposure request quantity, rollback quantity, reply quantity be updated.Based on this, the second server base The relevant information of the first media information is inquired about described in second exposure request, is obtained and is corresponded to institute State the response message quantity that the sign of the first media information retracts.Further, the second server is based on User profile and media information displaying position information in second exposure request are carried out according to the second preset rules Judge, judge whether second exposure request is directed to the destination object of first media information, that is, send The terminal device of the exposure request of media information whether be first media information target customer.Specifically, The accurate rule oriented that second preset rules can push for any media information of the prior art, this It is not described in detail in embodiment.

Step 403：The response message quantity retracted based on the judged result and the sign is to described the One server sends response message.

Here, by the provisioning request quantity be N, the agreement exposure quantity be M exemplified by, N be more than M positive integer, then when the response message quantity for characterizing rollback reaches N-M, show current without choosing The space selected, no matter whether the judged result is that first media information meets default pushing condition, then The second server sends the response message for characterizing and replying to the first server；When described characterize retracts Response message quantity when being not up to N-M, show currently also there is the space of selection, then can be according to judgement As a result whether first media information meets default pushing condition and sends the response message or hair for characterizing and retracting Send the response message for characterizing and replying.When it is determined that sending the response message for characterizing and replying to the first server, The response message includes the first media information material, and the first media information material can be sign institute State the URL of the first media information material (such as picture file or video file).

Using the technical scheme of the embodiment of the present invention, second server support to select to reply for request message or Retract, realize represent party in request (such as advertiser) second server treat push media information mesh Mark the screening of object.

Example IV

The embodiments of the invention provide a kind of information processing method, applied in second server.Fig. 5 is this The schematic flow sheet of the information processing method of inventive embodiments three；As shown in figure 5, described information processing method Including：

Step 501：Second server receives the second exposure request of first server；Second exposure please Ask including user profile and media information displaying position information and the relevant information of the first media information.

Step 502：The response message quantity that inquiry retracts corresponding to the sign of first media information, with And judge whether to meet first matchmaker based on the user profile and/or media information displaying position information The default pushing condition of body information, obtains judged result.

Step 503：When the judged result be meet first media information default pushing condition and The response message quantity retracted that characterizes is not up to provisioning request quantity with arranging to expose during the difference of quantity, The response message for characterizing and replying is sent to the first server；The response message includes the first media information Material.

Step 504：When the judged result be unsatisfactory for first media information default pushing condition, Or the response message quantity retracted that characterizes reaches that provisioning request quantity exposes the difference of quantity with agreement When, the response message for characterizing and retracting is sent to the first server.

In step 503 and step 504, by N of the provisioning request quantity, the agreement exposure quantity be Exemplified by M, N is the positive integer more than M, then when the response message quantity for characterizing rollback reaches N-M When, show the current space without selection, no matter whether the judged result is that first media information is expired The default pushing condition of foot, the then response that the second server sends sign reply to the first server disappears Breath；When the response message quantity for characterizing rollback is not up to N-M, show currently also there is the sky of selection Between, then default pushing condition transmission whether can be met according to the first media information described in judged result and is characterized back The response message or transmission moved back characterizes the response message replied.When it is determined that sending table to the first server When levying the response message of reply, the response message includes the first media information material, first media Information material can be sign the first media information material (such as picture file or video file) URL。

Based on embodiment one to example IV, the letter of system architecture with reference to shown in Fig. 1 to the embodiment of the present invention Breath processing method is described in detail.

Using media information push party in request as advertiser, media information be advertisement, first server be ADX, Second server be DSP exemplified by, specifically：

Advertiser is signed and about C by DSP and contract system, arranges M advertisement exposure, sends multiple For n, n is positive number, and M is positive integer；That is ADX need to send nM exposure request to DSP；About C After the completion of signing, the contract system will send into ADX storage with about C.

Pass through terminal device when there is user (such as mobile phone, tablet personal computer, notebook computer, desktop computer) During activation application (application such as browser application, video player application, the game application), if institute State in application and added advertisement position to show during advertisement, then the terminal device (specially using) produces exposure Light is asked, and the exposure request is sent to ADX.Wherein, user's mark is carried in the exposure request And advertising site mark.

ADX is received after the exposure request that the terminal device is sent, based on what is carried in the exposure request User identifies and advertising site mark judges and about C is the demand that meets, inquiry and about the C X of exposure frequency with Request number of times Y；When X, which is more than or equal to M or Y, is more than or equal to nM, then shows and about C is complete Into the ADX selects the contract that other meet condition；When X is less than M and Y is less than nM, then ADX sends exposure request to DSP, at the same update described in the ADX and about C exposure request number of times. Wherein, the exposure request includes user's mark and advertising site mark, and and about C marks.

DSP is received after exposure request, judges that the exposure please based on user mark and advertising site mark Described in the no correspondence of Seeking Truth and about C target customer, and inquire about the rollback quantity corresponding with about C；When When the rollback quantity reaches nM-M, then no matter whether the exposure request corresponds to the target with about C Client, can not be retracted, and can only be replied；Only when the rollback quantity is not up to nM-M, It can be identified based on the user and advertising site mark judges whether the exposure request corresponds to described and about C mesh The result of determination of client is marked, when it is determined that the exposure request corresponds to described and about C target customer, DSP Complex response message is fed back to ADX, the reply response message includes the advertisement corresponding with about C Material；When it is determined that the exposure request does not correspond to described and about C target customer, DSP is anti-to ADX It is fed back to and moves back response message.

ADX is received after DSP reply response message, based on ad material to terminal device advertisement, Produce advertisement exposure, at the same update described in the ADX and about C advertisement exposure quantity.

Embodiment five

The embodiment of the present invention additionally provides a kind of server, and the server is used as first server.Fig. 6 is A kind of composition structural representation of the server of the embodiment of the present invention；As shown in fig. 6, the server includes： First receiving unit 61, the transmitting element 63 of first processing units 62 and first；Wherein,

First receiving unit 61, the first exposure request for receiving media information；First exposure Ask to be used for ask media information to the first server；

The first processing units 62, for selecting the first media information based on first exposure request, are looked into Ask the number of requests and exposure quantity of first media information；The number of requests is the first server The quantity of the second exposure request corresponding to first media information sent to second server；It is described to expose Light quantity is the actual exposure quantity of first media information；Judge the number of request of first media information Whether amount reaches whether provisioning request quantity, and the exposure quantity reach agreement exposure quantity；

First transmitting element 63, for being institute when the judged result that the first processing units 62 are obtained State the first media information number of requests be not up to provisioning request quantity and it is described exposure quantity be not up to about When exposing quantity surely, the second exposure request is sent to second server；Second exposure request includes user Information and media information displaying position information；

Here, the first server can be advertisement transaction platform (ADX), then the media information tool Body can be ad content.The of the media information that then receiving terminal apparatus of the first receiving unit 61 is sent One exposure request.Specifically, preassembled application (such as game application, video in the terminal device Play application, browser application etc.) media information displaying position is all added to show the more media of user to believe Breath, then when the above-mentioned application in user's activated terminals equipment, for example, open video player or opening When browser or activation game, the applications client equivalent to the terminal device is received to described first Unit 61 sends the first exposure request of media information, so that the media information is ad content as an example, then institute State the first exposure request be used for ask expose ad content；Accordingly, first receiving unit 61 receives end First exposure request of the media information that the applications client of end equipment is sent.

In the present embodiment, multiple contract informations are prestored in the first processing units 62；The contract letter Breath pushes party in request by media information and arranged by second server and contract system.In each contract information It can also include in agreement exposure quantity and provisioning request quantity including media information, the contract information The type of media information to be pushed or the type of destination object of push etc.；Certainly, conjunction is being set up About information when, in addition to arrange based on it is described agreement exposure quantity and the provisioning request quantity pact price Lattice.Further, the contract system sends the multiple contract information appointed to the described first clothes It is engaged in storing in device, can during the first exposure request to receive media information when the first server Selection meets the media information of condition from the contract information having built up.

Further, the first processing units 62 meet first based on first exposure request selection and preset First media information of rule.Wherein, as a kind of embodiment, first preset rules can be by Selected according to type.For example, in multiple contract informations of storage, according in first exposure request Included user profile (such as user's mark and/or Terminal Equipment Identifier) and/or media information displaying position letter (media information displaying position is in video playback interface (can also further include the type of video) or trip to breath The information such as play interface (can also further include the type of game), and media information show the size of position Etc. information) select the contract information matched with the type included by above- mentioned information (to be based on the contract information In media information to be pushed type or the type of destination object etc. of push), on selection is met State the first media information of condition.

As another embodiment, first preset rules can also be to expose quantity according to residue agreement Or remaining provisioning request quantity is descending is ranked up.For example, in multiple contract informations of storage, Include provisioning request quantity and agreement impression amount；The provisioning request quantity represents the first server The maximum of the quantity of second exposure request of the corresponding media information that need to be sent to second server, for Media information pushes party in request (such as advertiser) and is replied or selected whether reply is pushed in media information Hold；The agreement impression amount represents that the first server need to (be specially terminal device to terminal device Applications client) the actual media information quantity pushed maximum.Then in first transmitting element 63 When each time to second server the second exposure request of transmission or to terminal device push media information, in fact The actual quantity and the exposure quantity of reality of second exposure of Shi Gengxin respective media information, so as to true The fixed remaining provisioning request quantity corresponding with contract information and remaining agreement exposure quantity.Described When one receiving unit 61 receives the first exposure request of media information, the first processing units 62 can be with Select the remaining provisioning request quantity and/or the most contract information correspondence of the remaining provisioning request quantity Media information be used as first media information.

Further, the first processing units 62 inquire about number of requests and the exposure of first media information Quantity, the number of requests represents corresponding to for first transmitting element 63 warp-wise second server transmission The quantity of second exposure request of first media information, the impression amount represents that described first sends single The reality of the media information that the warp-wise terminal device applications client of terminal device (be specially) is sent of member 63 Expose quantity, namely advertisement actual exposure quantity.

In the present embodiment, so that the provisioning request quantity is N, agreement exposure quantity is M as an example, N For the positive integer more than M, then when the number of requests of first media information (represents actual to second service Device sends the quantity of exposure request) it is not up to the exposure quantity (expression of N and first media information The actual quantity that media information is pushed to terminal device) when being not up to M, the first processing units 62 make Energy first transmitting element 63 sends the second exposure request to the second server, and second exposure please Ask for asking media information material to second server.

It will be appreciated by those skilled in the art that in the server of the embodiment of the present invention each processing module function, It can refer to the associated description of aforementioned information processing method and understand, in the information processing system of the embodiment of the present invention Each processing module, can be realized by realizing the analog circuit of the function described in the embodiment of the present invention, can also Realized by performing operation of the software of the function described in the embodiment of the present invention on intelligent terminal.

Embodiment six

The embodiment of the present invention additionally provides a kind of server, and the server is as first server, and described One service implement body can refer to shown in Fig. 6, and the server includes：The processing of first receiving unit 61, first The transmitting element 63 of unit 62 and first；Wherein,

First receiving unit 61, the first exposure request for receiving media information；First exposure Ask to be used for ask media information to the first server；It is additionally operable to receive the sign of the second server The response message of reply；The response message includes the first media information material；

The first processing units 62, for selecting the first media information based on first exposure request, are looked into Ask the number of requests and exposure quantity of first media information；The number of requests is the first server The quantity of the second exposure request corresponding to first media information sent to second server；It is described to expose Light quantity is the actual exposure quantity of first media information；Judge the number of request of first media information Whether amount reaches whether provisioning request quantity, and the exposure quantity reach agreement exposure quantity；Work as judgement As a result the provisioning request quantity, or first matchmaker are reached for the number of requests of first media information When the exposure quantity of body information reaches the agreement exposure quantity, selection meets its of first exposure request The number of requests and exposure quantity of his media information, further inquiry other media informations；Judge described Whether the number of requests of other media informations reaches provisioning request quantity, and other media informations exposure Whether light quantity reaches agreement exposure quantity；

First transmitting element 63, for being institute when the judged result that the first processing units 62 are obtained State the first media information number of requests be not up to provisioning request quantity and it is described exposure quantity be not up to about When exposing quantity surely, the second exposure request is sent to second server；Second exposure request includes user Information and media information displaying position information；It is additionally operable to the first media obtained based on first receiving unit 61 Information material pushes first media information；

As another embodiment, first preset rules can also be to expose quantity according to residue agreement Or remaining provisioning request quantity is descending is ranked up.For example, in multiple contract informations of storage, Include provisioning request quantity and agreement impression amount；The provisioning request quantity represents the first server The maximum of the quantity of second exposure request of the corresponding media information that need to be sent to second server, for Media information pushes party in request (such as advertiser) and is replied or selected whether reply is pushed in media information Hold；The agreement impression amount represents that the first server need to (be specially terminal device to terminal device Applications client) the actual media information quantity pushed maximum.Then in first transmitting element 63 When each time to second server the second exposure request of transmission or to terminal device push media information, in fact The actual quantity of second exposure request of Shi Gengxin respective media information and the exposure quantity of reality, so as to It is enough to determine the remaining provisioning request quantity corresponding with contract information and remaining agreement exposure quantity.Institute When stating the first receiving unit 61 and receiving the first exposure request of media information, the first processing units 62 The remaining provisioning request quantity and/or the most contract information of the remaining provisioning request quantity can be selected Corresponding media information is used as first media information.

Further, the first processing units 62 inquire about number of requests and the exposure of first media information Quantity, the number of requests represents corresponding to for first transmitting element 63 warp-wise second server transmission The quantity of second exposure request of first media information, the impression amount represents that described first sends single First media letter that warp-wise terminal device (being specially the applications client of terminal device) is sent of member 63 The actual exposure quantity of breath, namely advertisement actual exposure quantity.

In the present embodiment, so that the provisioning request quantity is N, agreement exposure quantity is M as an example, N For the positive integer more than M, then when the number of requests of first media information (represents actual to second service Device sends the quantity of exposure request) it is not up to the exposure quantity (expression of N and first media information The actual quantity that media information is pushed to terminal device) when being not up to M, the first processing units 62 make Energy first transmitting element 63 sends the second exposure request to the second server, and second exposure please Ask for asking media information material to second server.Further, first receiving unit 61 is received The response message of the second server；Due to arranging described in the contract information made an appointment in the present embodiment Number of requests is more than the agreement exposure quantity, then the second server has the correspondence first server hair The right to choose that the second exposure request sent is replied or retracted；Based on this, first receiving unit The response message that 61 signs for being likely to be received the second server are replied, the response that the sign is replied disappears Breath includes the first media information material, and the first media information material can be sign first media The URL of information material (such as picture file or video file)；The first processing units 62 can be enabled First transmitting element 63 can be according to the first media information material to first exposure request corresponding end End equipment carries out media information push.First receiving unit 61 may also receive the second server The response message that retracts of sign, the response message that the sign retracts represents that the first media information pushes demand Side (such as advertiser) does not carry out media information push for first exposure request.

In the present embodiment, the first processing units 62 in the server in actual applications can be by the clothes Be engaged in device in central processing unit (CPU, Central Processing Unit), digital signal processor (DSP, Digital Signal Processor) or programmable gate array (FPGA, Field-Programmable Gate Array) realize；The first receiving unit 61 in the server, in actual applications can be by the server In reception antenna or receiver realize；The first transmitting element 63 in the server, in actual applications It can be realized by the transmitting antenna in the server or transmitter.

Embodiment seven

The embodiment of the present invention additionally provides a kind of server, and the server is used as second server.Fig. 7 is Another composition structural representation of the server of the embodiment of the present invention；As shown in fig. 7, the server bag Include：Second receiving unit 71, the transmitting element 73 of second processing unit 72 and second；Wherein,

Second receiving unit 71, the second exposure request for receiving first server；Described second exposes Light request includes user profile and media information displaying position information and the relevant information of the first media information；

The second processing unit 72, the sound that the sign for inquiring about corresponding to first media information retracts Message number is answered, and is judged whether completely based on the user profile and/or media information displaying position information The default pushing condition of foot first media information, obtains judged result；

Second transmitting element 73, for the judged result that is obtained based on the second processing unit 72 with And the response message quantity retracted that characterizes sends response message to the first server.

Here, the second server can be party in request's platform (DSP), serve advertiser's (i.e. media Information pushes party in request).In the present embodiment, second receiving unit 71 receives the second of first server Before exposure request, media information pushes party in request and arranges contract by the second server and contract system Information.Agreement exposure quantity and provisioning request quantity in each contract information including media information, institute State the class of the destination object of the type that can also include media information to be pushed in contract information or push Type etc.；Certainly, when setting up contract information, in addition to agreement is based on the agreement exposure quantity and institute State the contract price of provisioning request quantity.Further, the contract system is by the multiple conjunction appointed About information sends into the first server storage.

In this step, second receiving unit 71 receives the second exposure request of first server, and described the Two exposure requests are used to ask media information material to second server.Second exposure request includes user Information and media information displaying position information；The user profile specifically includes user's mark and/or terminal device mark Know；The identity code (ID) of user's mark such as User logs in application, the ID such as QQ numbers Code etc..The media information displaying position information specifically includes position information of media information displaying position etc. Deng the position information of media information displaying position can be in video for media information displaying position Broadcast interface (can also further include the type of video) or interface (can also further include trip The type of play) etc. information, and media information displaying position the information such as size.Certainly, second exposure Also include the relevant information of first media information in request, such as described first media information mark, with Relevant information of the second server based on first media information is supported to carry out follow-up first media The inquiry for the response message quantity that the sign of information retracts and the decision-making for whether replying the request message.

In the present embodiment, the second processing unit 72 possesses real-time computing function, i.e., described second receives single Member 71 receives the second exposure request of the first server, second transmitting element 73 to described the One server, which is sent, characterizes the response message retracted or second transmitting element 73 to the first service When device sends the response message for characterizing and replying, the exposure for the corresponding contract information of respective media information please Quantity, rollback quantity, reply quantity is asked to be updated.Based on this, the second processing unit 72 is based on institute The relevant information for stating the first media information described in the second exposure request is inquired about, and is obtained and is corresponded to described the The response message quantity that the sign of one media information retracts.Further, the second processing unit 72 is based on User profile and media information displaying position information in second exposure request are carried out according to the second preset rules Judge, judge whether second exposure request is directed to the destination object of first media information, that is, send The terminal device of the exposure request of the media information whether be first media information target customer.Tool Body, the accurate orientation rule that second preset rules can push for any media information of the prior art Then, it is not described in detail in the present embodiment.

In the present embodiment, so that the provisioning request quantity is N, agreement exposure quantity is M as an example, N For the positive integer more than M, then when the response message quantity for characterizing rollback reaches N-M, show to work as The preceding space without selection, no matter whether the judged result is that first media information meets default push Condition, then the second processing unit 72 enable second transmitting element 73 to the first server send out Send the response message for characterizing and replying；When the response message quantity for characterizing rollback is not up to N-M, show Whether the current space that also there is selection, then can meet default according to the first media information described in judged result Pushing condition, which is sent, to be characterized the response message retracted or sends the response message for characterizing and replying.When it is determined that to institute When stating the response message that first server transmission sign is replied, the response message includes the first media information Material, the first media information material can (for example picture be literary to characterize the first media information material Part or video file) URL.

Embodiment eight

The embodiment of the present invention additionally provides a kind of server, and the server is as second server, and described Two service implement bodies can refer to shown in Fig. 7, and the server includes：Second receiving unit 71, second processing The transmitting element 73 of unit 72 and second；Wherein,

Second transmitting element 73, for being full when the judged result that the second processing unit 72 is obtained The response message quantity that the default pushing condition of foot first media information and the sign retract is not up to During the difference of provisioning request quantity and agreement exposure quantity, the sound for characterizing and replying is sent to the first server Answer message；The response message includes the first media information material；It is described to be unsatisfactory for when the judged result The response message quantity that the default pushing condition of first media information or the sign retract reaches that agreement please When seeking the difference of quantity and agreement exposure quantity, the response message for characterizing and retracting is sent to the first server.

Here, the second server can be party in request's platform (DSP), serve advertiser's (i.e. media Information pushes party in request).In the present embodiment, second receiving unit 71 receives the request of first server Before message, media information pushes party in request and arranges contract information by the second server and contract system. Agreement exposure quantity and provisioning request quantity in each contract information including media information, the contract The type of media information to be pushed or the type of destination object of push etc. can also be included in information； Certainly, when setting up contract information, in addition to agreement please based on the agreement exposure quantity and the agreement Seek the contract price of quantity.Further, the contract system sends out the multiple contract information appointed Deliver in the first server and store.

In the present embodiment, the second processing unit 72 possesses real-time computing function, i.e., described second receives single Member 71 receives the second exposure request of the first server, second transmitting element 73 to described the One server, which is sent, characterizes the response message retracted or second transmitting element 73 to the first service When device sends the response message for characterizing and replying, the exposure for the corresponding contract information of respective media information please Quantity, rollback quantity, reply quantity is asked to be updated.Based on this, the second processing unit 72 is based on institute The relevant information for stating the first media information described in the second exposure request is inquired about, and is obtained and is corresponded to described the The response message quantity that the sign of one media information retracts.Further, the second processing unit 72 is based on User profile and media information displaying position information in second exposure request are carried out according to the second preset rules Judge, judge whether second exposure request is directed to the destination object of first media information, that is, send The terminal device of the exposure of the media information whether be first media information target customer.Specifically, The accurate rule oriented that second preset rules can push for any media information of the prior art, this It is not described in detail in embodiment.

In the present embodiment, the second processing unit 72 in the server in actual applications can be by the clothes CPU, DSP or the FPGA being engaged in device；The second receiving unit 71 in the server, in practical application In can be realized by the reception antenna in the server or receiver；The second transmitting element in the server 73, it can be realized in actual applications by the transmitting antenna in the server or transmitter.

, can in several embodiments provided herein, it should be understood that disclosed apparatus and method To realize by another way.Apparatus embodiments described above are only schematical, for example, institute The division of unit is stated, only a kind of division of logic function there can be other dividing mode when actually realizing, Such as：Multiple units or component can be combined, or be desirably integrated into another system, or some features can be neglected Slightly, or do not perform.In addition, the coupling each other of shown or discussed each part or directly coupling Close or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of equipment or unit, can Be it is electrical, machinery or other forms.

The above-mentioned unit illustrated as separating component can be or may not be it is physically separate, as The part that unit is shown can be or may not be physical location, you can positioned at a place, also may be used To be distributed on multiple NEs；Part or all of unit therein can be selected according to the actual needs Realize the purpose of this embodiment scheme.

In addition, each functional unit in various embodiments of the present invention can be fully integrated into a processing unit, Can also be each unit individually as a unit, can also two or more units be integrated in one In individual unit；Above-mentioned integrated unit can both be realized in the form of hardware, it would however also be possible to employ hardware adds soft The form of part functional unit is realized.

One of ordinary skill in the art will appreciate that：Realize that all or part of step of above method embodiment can To be completed by the related hardware of programmed instruction, foregoing program can be stored in an embodied on computer readable and deposit In storage media, the program upon execution, performs the step of including above method embodiment；And foregoing storage Medium includes：Movable storage device, read-only storage (ROM, Read-Only Memory), deposit at random Access to memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can to store journey The medium of sequence code.

Or, if the above-mentioned integrated unit of the present invention is realized using in the form of software function module and as independently Production marketing or in use, can also be stored in a computer read/write memory medium.Based on so Understanding, the part that the technical scheme of the embodiment of the present invention substantially contributes to prior art in other words can To be embodied in the form of software product, the computer software product is stored in a storage medium, bag Some instructions are included to so that a computer equipment (can be personal computer, server or network Equipment etc.) perform all or part of each of the invention embodiment methods described.And foregoing storage medium bag Include：Movable storage device, ROM, RAM, magnetic disc or CD etc. are various can be with store program codes Medium.

The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited to This, any one skilled in the art the invention discloses technical scope in, can readily occur in Change or replacement, should all be included within the scope of the present invention.Therefore, protection scope of the present invention should It is defined by the scope of the claims.

Claims

1. a kind of information processing method, it is characterised in that methods described includes：

2. according to the method described in claim 1, it is characterised in that methods described also includes：When described The number of requests of one media information reaches the provisioning request quantity, or first media information exposure When quantity reaches the agreement exposure quantity, selection meets other media informations of first exposure request.

3. according to the method described in claim 1, it is characterised in that the provisioning request quantity for it is described about Surely n times of quantity is exposed；N is the integer more than 1.

4. according to the method described in claim 1, it is characterised in that methods described also includes：Receive described The response message that the sign of second server is replied；The response message includes the first media information material；

5. according to the method described in claim 1, it is characterised in that methods described also includes：Receive described The response message that the sign of server retracts.

6. a kind of information processing method, it is characterised in that methods described includes：

7. method according to claim 6, it is characterised in that it is described based on the judged result and The response message quantity retracted that characterizes sends response message to the first server, including：

8. method according to claim 6, it is characterised in that it is described based on the judged result and The response message quantity retracted that characterizes sends response message to the first server, including：

9. a kind of server, the server is first server；Characterized in that, the server includes： First receiving unit, first processing units and the first transmitting element；Wherein,

10. server according to claim 9, it is characterised in that the first processing units, also For reaching the provisioning request quantity, or first matchmaker when the number of requests of first media information When the exposure quantity of body information reaches the agreement exposure quantity, selection meets its of first exposure request His media information.

11. server according to claim 9, it is characterised in that the provisioning request quantity is institute State agreement exposure quantity n times；N is the integer more than 1.

12. server according to claim 9, it is characterised in that first receiving unit, also For receiving the response message that the sign of the second server is replied；The response message includes the first media Information material；

13. server according to claim 9, it is characterised in that first receiving unit, also For receiving the response message that the sign of the second server retracts.

14. a kind of server, the server is second server；Characterized in that, the server bag Include：Second receiving unit, second processing unit and the second transmitting element；Wherein,

15. server according to claim 14, it is characterised in that second transmitting element, is used In when the judged result be meet first media information default pushing condition and it is described characterize retract Response message quantity be not up to provisioning request quantity with agreement exposure quantity difference when, to described first clothes The response message that device transmission sign of being engaged in is replied；The response message includes the first media information material.

16. server according to claim 14, it is characterised in that second transmitting element, is used In being the default pushing condition or the sign that are unsatisfactory for first media information when the judged result When the response message quantity of rollback reaches the difference of provisioning request quantity and agreement exposure quantity, to described first Server sends the response message for characterizing and retracting.