CN102546564B - A kind of control method of information pushing and system - Google Patents
A kind of control method of information pushing and system Download PDFInfo
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- CN102546564B CN102546564B CN201010616485.9A CN201010616485A CN102546564B CN 102546564 B CN102546564 B CN 102546564B CN 201010616485 A CN201010616485 A CN 201010616485A CN 102546564 B CN102546564 B CN 102546564B
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Abstract
The invention discloses a kind of control method and system of information pushing, method comprises: the subscription information of subscription information database purchase pushed information; The subscription information of pushed information is read at subscription information weight calculation center from subscription information database, according to the content of read subscription information and the historical data of corresponding informance display position, calculate the weight of each content in subscription information, and send to server according to the content of subscription information and the weight generation resource file of correspondence; Client according to user profile to server request subscription information, server is according to user profile, and in conjunction with the content of subscription information and the weight of correspondence, select the subscription information being applicable to user, and send to client to show in information material corresponding for selected subscription information.By the present invention, achieve the accurate orientation of the particular requirement to information displaying, add the flexibility of information displaying.
Description
Technical field
The present invention relates to network information transfer technology, particularly relate to a kind of control method and system of information pushing.
Background technology
Along with the develop rapidly of Internet technology, the quantity of Internet user grows with each passing day, and the display being carried out information by this carrier of webpage has become a kind of very general application.At present, usually the information displaying on webpage is realized in the following ways: on webpage, insert one section of monitor code, when user's browsing page, the server of this monitor code of client-access, pulls relevant information material from server and shows in the relevant position (being called for short information displaying position) of webpage; Server pulls the statistics of carrying out exposure data according to the information material of client.
It is the large focus of one in recent internet, applications that Online Video is play, videoconference client adopts point-to-point (P2P, Point-to-Point) technology pulls internet video information, can be used for the live TV programme of viewing or watch online friend uploading the video clips shared.Along with the user of videoconference client gets more and more, the display being carried out information by this carrier of videoconference client also forms a kind of trend gradually.
But, be no matter the display of information of being undertaken by webpage carrier, or carried out the display of information by videoconference client carrier, all there is following defect:
1, the charging way of information displaying generally include charged according to time, charge by flow, by user's hits charging these three kinds, but for a single information displaying position in prior art, a kind of charging way can only be taked, the fusion of multiple charging way cannot be realized;
2, accurate orientation cannot be carried out according to the particular requirement of client (as: age of display crowd, the sex of display crowd, display area), thus lose the flexibility of information displaying; That is, current information displaying cannot meet accurate directed requirement only like this in specific crowd, years old, particular sex, particular locality etc.
Summary of the invention
In view of this, main purpose of the present invention is the control method and the system that provide a kind of information pushing, during to realize carrying out information displaying by the Internet, and the fusion of multiple charging way, and realize the accurate orientation to the particular requirement of information displaying.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention provides a kind of control method of information pushing, the method comprises:
The subscription information of subscription information database purchase pushed information;
The subscription information of described pushed information is read at subscription information weight calculation center from subscription information database, according to the content of read subscription information and the historical data of corresponding informance display position, calculate the weight of each content in described subscription information, and send to server according to the content of described subscription information and the weight generation resource file of correspondence;
Client according to user profile to server request subscription information, described server is according to user profile, and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and send to described client to show in information material corresponding for selected subscription information.
After described client display information material, the method comprises further:
Described client-access exposure statistics server, described exposure statistics server carries out exposure statistics to corresponding subscription information, and the user profile of exposure statistics data and correspondence is sent in staqtistical data base and stores.
The method comprises further:
When user clicks the information material of described client display, described client-access clicks statistical server, described click statistical server carries out click statistics to corresponding subscription information, and the user profile clicking statistics and correspondence is sent in staqtistical data base and stores.
The method comprises further:
According to the statistics in described staqtistical data base, subscription information exposure number or click number being reached to pre-determined threshold breaks process.
Described server is made up of first server and second server,
Described client to pull subscription information to first server according to user profile, described first server is according to user profile, and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and subscription information label is returned to described client;
The subscription information label that described client returns according to first server, pulls corresponding information material from described second server and shows.
Present invention also offers a kind of control system of information pushing, this system comprises: subscription information database, subscription information weight calculation center, server and client side, wherein,
Described subscription information database, for storing the subscription information of pushed information;
Described subscription information weight calculation center, for reading the subscription information of described pushed information from subscription information database, according to the content of read subscription information and the historical data of corresponding informance display position, calculate the weight of each content in described subscription information, and send to described server according to the content of described subscription information and the weight generation resource file of correspondence;
Described client, for according to user profile to server request subscription information, and receive described server send information material show;
Described server, for receiving the subscription information request of described client, according to described user profile and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and information material corresponding for selected subscription information is sent to described client.
This system comprises further: exposure statistics server and staqtistical data base,
Described client is after display information material, and access exposure statistics server, described exposure statistics server carries out exposure statistics to corresponding subscription information, and the user profile of exposure statistics data and correspondence is sent in staqtistical data base and stores.
This system comprises further: click statistical server and staqtistical data base,
When user clicks the information material of described client display, described client-access clicks statistical server, described click statistical server carries out click statistics to corresponding subscription information, and the user profile clicking statistics and correspondence is sent in staqtistical data base and stores.
Described server is further used for, and according to the statistics in described staqtistical data base, subscription information exposure number or click number being reached to pre-determined threshold breaks process.
Described server is made up of first server and second server,
Described client to pull subscription information to first server according to user profile, described first server is according to user profile, and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and subscription information label is returned to described client;
The subscription information label that described client returns according to first server, pulls corresponding information material from described second server and shows.
The control method of a kind of information pushing provided by the present invention and system, the subscription information of subscription information database purchase pushed information; The subscription information of pushed information is read at subscription information weight calculation center from subscription information database, according to the content of read subscription information and the historical data of corresponding informance display position, calculate the weight of each content in subscription information, and send to server according to the content of subscription information and the weight generation resource file of correspondence; Client according to user profile to server request subscription information, server is according to user profile, and in conjunction with the content of subscription information and the weight of correspondence, select the subscription information being applicable to user, and send to client to show in information material corresponding for selected subscription information.
By the present invention, achieve when carrying out information displaying by the Internet, the fusion of multiple charging way, and the accurate orientation achieving the particular requirement to information displaying, thus add the flexibility of internet information display; In addition, the information material that non-present shows can be downloaded and be kept at client this locality by the present invention in advance, thus decreases and pull information material from server and the taking system bandwidth that cause due to real-time.
Accompanying drawing explanation
Fig. 1 is the flow chart of the control method of a kind of information pushing of the present invention;
Fig. 2 is the structural representation of the control system of a kind of information pushing of the present invention.
Embodiment
Below in conjunction with the drawings and specific embodiments, the technical solution of the present invention is further elaborated.
The control method of a kind of information pushing provided by the present invention, as shown in Figure 1, mainly comprises the following steps:
Step 101, the subscription information of subscription information database purchase pushed information, wherein, adopts identical or different charging way in each subscription information of correspondence each information displaying position.
The carousel number of information displaying position can, according to the requirement of Information issued business, be divided into multiple by operating personnel, such as: an information displaying position is divided into 5 carousels, in other words, this information displaying position has 5 information materials show with the form of carousel; According to the requirement of Information issued business, the display of these 5 information materials can all adopt identical charging way, also can adopt different charging ways respectively, concrete charging way can from charged according to time, charge by flow, select by the charging of user's hits.It should be noted that, the display for same information material can only adopt a kind of charging way, but for same information displaying position, then can support the fusion of multiple charging way; That is, the information material that each information displaying position of correspondence shows, can adopt identical or different charging way.
One is implementation preferably, that each subscription information in corresponding each information displaying position is distributed according to the occupation proportion of the various charging ways preset, described charging way can from charged according to time, charge by flow, choose by the charging of user's hits.Such as: the occupation proportion presetting various charging way on a certain information displaying position is, occupation proportion charged according to time is 30%, the occupation proportion of charging by flow is 20%, be 50% by the occupation proportion of user's hits charging, so when distributing the subscription information on this information displaying position, subscription information charged according to time needs to account for 30% of all subscription information numbers on this information displaying position, what the subscription information of charging by flow needed to account for all subscription information numbers on this information displaying position accounts for 20%, need to account for 50% of all subscription information numbers on this information displaying position by the subscription information of user's hits charging.
According to the subscription information that the requirement of Information issued business generates, be stored in subscription information database, in subscription information database, different subscription information carries out distinguishing identifier with subscription information label.According to the requirement of Information issued business, the content of the subscription information generated must comprise the required information material of display and the information displaying position of correspondence, can also comprise: age, sex, display area etc. the specified conditions of display crowd limit.Certainly, the subscription information content in the present invention is not limited only to above-mentioned act, can expand according to specific requirement.
Step 102, the subscription information of pushed information is read at subscription information weight calculation center from subscription information database, according to the content of read subscription information and the historical data of corresponding informance display position, calculate the weight of each content in subscription information, and send to server according to the content of subscription information and the weight generation resource file of correspondence.
When there being Data Update in subscription information database, notice subscription information weight calculation center, the subscription information content of pushed information is read at subscription information weight calculation center from subscription information database, according to read subscription information content and the historical data of corresponding informance display position that obtains from staqtistical data base, calculate the weight of each content in subscription information.Such as: the content in certain subscription information comprises the age of display crowd, the user profile (age) that subscription information weight calculation center is clicked according to the history exposure of corresponding informance display position or history, determines the weight at age in this subscription information; Content in certain subscription information comprises display area, the user profile (belonging to user area) that subscription information weight calculation center is clicked according to the history exposure of corresponding informance display position or history, determines the weight showing area in this subscription information; The rest may be inferred.
Subscription information weight calculation center, according to the computational methods of above-mentioned weight, after the every content in subscription information calculates respective weights, generates resource file according to the content of subscription information and the weight of correspondence and sends to server, preserved by server.
Step 103, client according to user profile to server request subscription information, server according to user profile, and in conjunction with the content of subscription information and the weight of correspondence, select the subscription information being applicable to user, and send to client to show in information material corresponding for selected subscription information.
Client is when there being user to log in, to server request subscription information, comprise user profile (belonging to user's sex, age of user, user area etc.) in this request, common, these user profile can obtain from the cookie information of user; Server is analyzed according to the user profile in subscription information request, in conjunction with the content of subscription information and weight corresponding to every content, selects the subscription information being applicable to user.Such as: the age of user of login is 18 years old, and server chooses the subscription information meeting this display condition from subscription information, if the subscription information met has multiple, then this multiple subscription information shows according to age weight order from high to low.For other subscription information contents, also perform by processing mode similar to the above, repeat no more herein.
It should be noted that, after client display information material, client-access exposure statistics server, exposure statistics server carries out exposure statistics to corresponding subscription information, and the user profile of exposure statistics data and correspondence, information displaying position are sent in staqtistical data base and are stored.
When user clicks the information material of client display, client-access clicks statistical server, click statistical server and clicks statistics is carried out to corresponding subscription information, and click statistics and the user profile of correspondence, information displaying position are sent in staqtistical data base and store.Statistics in this staqtistical data base namely can as the historical data in step 102 needed for subscription information weight calculation center.
Preferably, server can according to the statistics in above-mentioned staqtistical data base, and subscription information exposure number or click number being reached to pre-determined threshold breaks process, namely no longer shows for this type of subscription information.
Preferably, server in the present invention can be made up of first server and second server, client to pull subscription information to first server according to user profile, first server is according to user profile, and in conjunction with the content of subscription information and the weight of correspondence, select the subscription information being applicable to user, and subscription information label is returned to client; When user clicks viewing video frequency program, the subscription information label that client returns according to first server, pulls (mode of P2P can be taked to pull) corresponding information material from second server and shows.Thus, the server (i.e. second server) that responsible precisely directed server (i.e. first server) and responsible information material show is separated, the pressure of server logic treatment can be reduced, accelerate the speed of service response, increase work efficiency.It should be noted that, after adopting the composition of first server and second server, first server can according to the statistics in staqtistical data base, and subscription information exposure number or click number being reached to pre-determined threshold breaks process; Namely exposure number or click number are reached to the subscription information of pre-determined threshold, be no longer supplied to client.
The control method of corresponding above-mentioned information pushing, present invention also offers a kind of control system of information pushing, as shown in Figure 2, this system comprises: subscription information database 10, subscription information weight calculation center 20, client 30 and server 40.
Wherein, subscription information database 10, for storing the subscription information of pushed information.
Subscription information weight calculation center 20, connect subscription information database 10, for reading the subscription information of pushed information from subscription information database 10, according to the content of read subscription information and the historical data of corresponding informance display position, calculate the weight of each content in subscription information, and send to server 40 according to the content of subscription information and the weight generation resource file of correspondence.
Client 30, connection server 40, for pulling subscription information to server 40 according to user profile, and the information material that reception server 40 sends shows.
Server 40, connect subscription information weight calculation center 20 and client 30, for receiving the subscription information request of client 30, according to user profile and in conjunction with the content of subscription information and the weight of correspondence, select the subscription information being applicable to user, and information material corresponding for selected subscription information is sent to client 30.
Preferably, this system also can comprise: exposure statistics server 50 and staqtistical data base 60, and exposure statistics server 50 is connected with client 30, and staqtistical data base 60 is connected with exposure statistics server 50.Client 30 is after display information material, access exposure statistics server 50, exposure statistics server 50 carries out exposure statistics to corresponding subscription information, and exposure statistics data is sent to storage in staqtistical data base 60 (statistics stored in this staqtistical data base 60 is namely as the historical data needed for subscription information weight calculation center 20).
This system also can comprise: click statistical server 70, be connected with client 30 with staqtistical data base 60.When user clicks the information material of client 30 display, client 30 is accessed and is clicked statistical server 70, clicks statistical server 70 and carries out click statistics to corresponding subscription information, and click statistics is sent to storage in staqtistical data base 60.
Preferably, server 40 can be further used for, and according to the statistics in staqtistical data base 60, subscription information exposure number or click number being reached to pre-determined threshold breaks process.
Server 40 also can be made up of first server 41 and second server 42, client 30 to pull subscription information to first server 41 according to user profile, first server 41 is according to user profile, and in conjunction with the content of subscription information and the weight of correspondence, select the subscription information being applicable to user, and subscription information label is returned to client 30;
When user clicks viewing program, the subscription information label that client 30 returns according to first server 41, pulls corresponding information material from second server 42 and shows.
In sum, present invention achieves when carrying out information displaying by the Internet, the fusion (namely multiple charging way can be supported in same information displaying position) of multiple charging way, and achieve the accurate orientation (namely the display of information can meet accurate orientation requirement only like this in specific crowd, years old, particular sex, particular locality etc.) of the particular requirement to information displaying, thus add the flexibility of internet information display.
In addition, the information material that non-present shows also can be downloaded and be kept at client this locality by the present invention in advance, thus decreases and pull information material from server and the taking system bandwidth that cause due to real-time.
Have again, in the present invention, the server (i.e. second server) that responsible precisely directed server (i.e. first server) and responsible information material show is separated and dispose, the pressure of server logic treatment can be reduced, accelerate the speed of service response, increase work efficiency.
In the control method that also it is pointed out that above-mentioned information pushing of the present invention and system, client can be videoconference client, instant messaging (IM) client etc.; The present invention does not limit the type of client, and the client of every support information display is all suitable for and said method of the present invention, all should belong to protection scope of the present invention.
The above, be only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.
Claims (10)
1. a control method for information pushing, is characterized in that, the method comprises:
The subscription information of subscription information database purchase pushed information;
The subscription information of described pushed information is read at subscription information weight calculation center from subscription information database, according to the historical data of the content of read subscription information and information displaying position corresponding to described subscription information, calculate the weight of each content in described subscription information, and send to server according to the content of described subscription information and the weight generation resource file of correspondence;
Client according to user profile to server request subscription information, described server is according to user profile, and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and send to described client to show in information material corresponding for selected subscription information.
2. the control method of information pushing according to claim 1, is characterized in that, after described client display information material, the method comprises further:
Described client-access exposure statistics server, described exposure statistics server carries out exposure statistics to corresponding subscription information, and the user profile of exposure statistics data and correspondence is sent in staqtistical data base and stores.
3. the control method of information pushing according to claim 1, it is characterized in that, the method comprises further:
When user clicks the information material of described client display, described client-access clicks statistical server, described click statistical server carries out click statistics to corresponding subscription information, and the user profile clicking statistics and correspondence is sent in staqtistical data base and stores.
4. the control method of information pushing according to Claims 2 or 3, it is characterized in that, the method comprises further:
According to the statistics in described staqtistical data base, subscription information exposure number or click number being reached to pre-determined threshold breaks process.
5. the control method of information pushing according to claim 1,2 or 3, it is characterized in that, described server is made up of first server and second server,
Described client to pull subscription information to first server according to user profile, described first server is according to user profile, and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and subscription information label is returned to described client;
The subscription information label that described client returns according to first server, pulls corresponding information material from described second server and shows.
6. a control system for information pushing, is characterized in that, this system comprises: subscription information database, subscription information weight calculation center, server and client side, wherein,
Described subscription information database, for storing the subscription information of pushed information;
Described subscription information weight calculation center, for reading the subscription information of described pushed information from subscription information database, according to the historical data of the content of read subscription information and information displaying position corresponding to described subscription information, calculate the weight of each content in described subscription information, and send to described server according to the content of described subscription information and the weight generation resource file of correspondence;
Described client, for according to user profile to server request subscription information, and receive described server send information material show;
Described server, for receiving the subscription information request of described client, according to described user profile and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and information material corresponding for selected subscription information is sent to described client.
7. the control system of information pushing according to claim 6, it is characterized in that, this system comprises further: exposure statistics server and staqtistical data base,
Described client is after display information material, and access exposure statistics server, described exposure statistics server carries out exposure statistics to corresponding subscription information, and the user profile of exposure statistics data and correspondence is sent in staqtistical data base and stores.
8. the control system of information pushing according to claim 6, it is characterized in that, this system comprises further: click statistical server and staqtistical data base,
When user clicks the information material of described client display, described client-access clicks statistical server, described click statistical server carries out click statistics to corresponding subscription information, and the user profile clicking statistics and correspondence is sent in staqtistical data base and stores.
9. the control system of information pushing according to claim 7 or 8, it is characterized in that, described server is further used for, and according to the statistics in described staqtistical data base, subscription information exposure number or click number being reached to pre-determined threshold breaks process.
10. the control system of information pushing according to claim 6,7 or 8, it is characterized in that, described server is made up of first server and second server,
Described client to pull subscription information to first server according to user profile, described first server is according to user profile, and in conjunction with the content of described subscription information and the weight of correspondence, select the subscription information being applicable to described user, and subscription information label is returned to described client;
The subscription information label that described client returns according to first server, pulls corresponding information material from described second server and shows.
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| CN201010616485.9A CN102546564B (en) | 2010-12-30 | 2010-12-30 | A kind of control method of information pushing and system |
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| CN105740294B (en) * | 2014-12-12 | 2020-06-23 | 腾讯科技（深圳）有限公司 | Information pushing method and equipment |
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| CN104869439B (en) * | 2015-05-14 | 2018-03-09 | 无锡天脉聚源传媒科技有限公司 | A kind of video pushing method and device |
| CN104853230B (en) * | 2015-05-14 | 2017-10-24 | 无锡天脉聚源传媒科技有限公司 | A kind of hot video method for pushing and device |
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| CN107122353A (en) * | 2017-06-15 | 2017-09-01 | 厦门创材健康科技有限公司 | Message prompt method and device based on deep learning |
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