CN109286646A

CN109286646A - Information push method, apparatus and system

Info

Publication number: CN109286646A
Application number: CN201710602310.4A
Authority: CN
Inventors: 王慧; 叶苏俐; 于俊杰
Original assignee: Alibaba Group Holding Ltd
Current assignee: Hema China Co Ltd
Priority date: 2017-07-21
Filing date: 2017-07-21
Publication date: 2019-01-29
Anticipated expiration: 2037-07-21
Also published as: CN109286646B

Abstract

The embodiment of the present application discloses information push method, apparatus and system, wherein the system comprises: User Identity information database, for saving the mapping relations between the hardware address of terminal device and User Identity information；Detecting module identifies the target terminal equipment near access point, and obtain the hardware address information of the target terminal equipment for being based on Detection Techniques；Control module, the hardware address information for being detected according to the detecting module inquire the User Identity information database, obtain corresponding User Identity information, and be supplied to message center module；The message center module, for determining to PUSH message and being pushed to the corresponding user of first identification information.By the embodiment of the present application, can expand message can touch the number of users reached.

Description

Information push method, apparatus and system

Technical field

This application involves message push technology fields, more particularly to information push method, apparatus and system.

Background technique

With the continuous development of online sale platform, there is a kind of novel sales platform mode, in this mode, puts down Platform side can dispose Xian Xia shops, Main Management fresh goods, and user can be existed by the application program (App) that platform provides The commodity sold in line browsing shops, and the purchase that places an order is carried out, the shops nearest apart from user's shipping address completes picking for it And delivery service, it is realized with this and is sent to most fast speed.In addition, user can also pass into Xian Xia shops, in shops Top grade carry out purchase operation, in shops, user can directly be bought under line, purchase on line alternatively, also can use App It buys.

On the other hand, the push of Wi-Fi message is the major way of current Wi-Fi marketing, refers to Mobile Network Operator or enterprise Industry (such as food and drink, hotel, tourism, hospital, subway, airport, school etc.) is by providing free Wi-Fi to receivable Wi-Fi signal The mobile terminals such as computer, smart phone show or pushed information, to reach publicity or the purpose of information is shown.The technology is Carry out message push service using the orientable feature in Wi-Fi Hotspot geographical location, publisher is by selecting specific region Carry out PUSH message with hot spot, can attract most possibly to the interested potential user of message.Meanwhile publisher can be with Corresponding promotion or preferential activity scheme etc. are formulated for different geographic regions, keeps the dispensing of message more accurate, more there is needle To property, the information of customization can be pushed to Wi-Fi user.For example, the publisher of tourist service class can be for airport Wi-Fi heat Point target user group, pushes their information, and the publisher of coffee industry can pass through in the specific Wi-Fi Hotspot such as coffee bar Push option formula message goes to understand and find the habit, etc. of potential user group.

The characteristics of based on the push of above-mentioned Wi-Fi message, under aforementioned sales mode, Wi-Fi can also be disposed in shops Hot spot, and some message are pushed to user of the shops perhaps near shops is entered to reach raising sales volume or the volume of the flow of passengers etc. Purpose.

In the prior art, concrete implementation mode is to establish personalization Portal (a kind of WEB login page), when with householder Typing personal information when dynamic connection Wi-Fi, by being successfully connected wireless network service after certification.Later, enterprise can acquire user Unsolicited data, by placing businessman's customized information in Wi-Fi account login page and after logging on the page that pops up Or market survey option etc. realizes user's marketing.

This prior art realizes that the premise of message push is that user actively connects shops Wi-Fi and typing individual subscriber letter Breath, therefore, it is limited to touch the user reached.In addition, the practical bandwagon effect of launched message accurately can not be tracked and be evaluated.

Summary of the invention

This application provides information push methods, apparatus and system, and can expand message can touch the number of users reached.

This application provides following schemes:

A kind of message push system, comprising:

User Identity information database, for save terminal device hardware address and User Identity information it Between mapping relations；

Detecting module identifies the target terminal equipment near access point, and obtain the target for being based on Detection Techniques The hardware address information of terminal device；

Control module, the hardware address information for being detected according to the detecting module inquire the user identity mark Know information database, obtains corresponding User Identity information, and be supplied to message center module；

The message center module, for determining to PUSH message and to the corresponding user of first identification information Push.

A kind of information push method, comprising:

The hardware address information of target terminal equipment is detected by detecting module；Wherein, the detecting module is based on spy Survey technology identifies the target terminal equipment near access point, and determines its hardware address information；

User Identity information database is inquired according to the hardware address information, obtains corresponding User Identity Information；

First identification information and its corresponding message push approach are supplied to message center module, by described Message center module is determined to PUSH message, and is pushed to the corresponding user of first identification information.

A kind of PUSH message configuration method, comprising:

Shops's client provides PUSH message configuration interface, selects including for selecting the first of user group to operate , and the second option of operation for editing message content；

Selected user group is received by first option of operation, and this is received as by second option of operation The message content of selected user group's typing；

Shops's mark, user group's mark and corresponding message content are submitted to message center module, so as in institute It states the detecting module disposed in shops and detects target terminal equipment, and user identity is determined according to the hardware address detected After identification information, targeted user population belonging to user is determined, and be described by corresponding shops by the message center module The message content of targeted user population configuration is pushed to the target terminal equipment.

A kind of message driving means, comprising:

Hardware address information obtainment unit, for detecting the hardware address information of target terminal equipment by detecting module； Wherein, the detecting module is based on the target terminal equipment near Detection Techniques identification access point, and its determining hardware address Information；

User Identity information obtainment unit, for inquiring User Identity information according to the hardware address information Database obtains corresponding User Identity information；

Message pushes approach and provides unit, for first identification information and its corresponding message to be pushed approach It is supplied to message center module, is determined by the message center module to PUSH message, and to first identification information Corresponding user's push.

A kind of PUSH message configuration device is applied to shops's client, comprising:

Configuration interface provides unit, for providing PUSH message configuration interface, including for selecting user group's First option of operation, and the second option of operation for editing message content；

Receiving unit is grasped for receiving selected user group by first option of operation, and by described second The message content of selected user group's typing is received as option；

Message content submits unit, and for identifying shops, user group identifies and corresponding message content is submitted to Message center module, so that the detecting module disposed in the shops detects target terminal equipment, and according to detecting After hardware address determines User Identity information, targeted user population belonging to user is determined, and by the message The message content that corresponding shops is targeted user population configuration is pushed to the target terminal equipment by core module.

A kind of computer system, comprising:

One or more processors；And

With the memory of one or more of relational processors, the memory is for storing program instruction, the journey Sequence instruction is performed the following operations when reading execution by one or more of processors:

Save the mapping relations between the hardware address and User Identity information of terminal device；

Based on Detection Techniques, the target terminal equipment near access point is identified, and obtain the hard of the target terminal equipment Part address information；

The information that the preservation is inquired according to the hardware address information detected obtains corresponding User Identity letter Breath；

It determines to PUSH message and is pushed to the corresponding user of first identification information.

According to specific embodiment provided by the present application, this application discloses following technical effects:

By the embodiment of the present application, the user near shops can be detected by Detection Techniques, and determines end The hardware address of end equipment, and according to the mapping between the User Identity information pre-saved and terminal device hardware address Relationship determines User Identity information, wherein just including the first identity letter under at least one message push approach Breath, in turn, message center can push approach according to first identification information and its corresponding message, will it is described to PUSH message is pushed to the target terminal equipment.Since Detection Techniques do not need the operation that user's execution actively connects account, Therefore, can expand message can touch the number of users reached.

In addition, since user can also be saved in User Identity information database in associated network sale system Second identification information of registration, and hence it is also possible to which the trading situation for counting direct messages accordingly is counted, so as to more Comprehensively message push effect is tracked and evaluated.

Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.

Detailed description of the invention

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the application Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings Obtain other attached drawings.

Fig. 1 is system architecture schematic diagram provided by the embodiments of the present application；

Fig. 2 is the schematic diagram of system provided by the embodiments of the present application；

Fig. 3 is the flow chart of first method provided by the embodiments of the present application；

Fig. 4 is the flow chart of second method provided by the embodiments of the present application；

Fig. 5 is the schematic diagram of first device provided by the embodiments of the present application；

Fig. 6 is the schematic diagram of second device provided by the embodiments of the present application；

Fig. 7 is the schematic diagram of computer system provided by the embodiments of the present application.

Specific embodiment

Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on Embodiment in the application, those of ordinary skill in the art's every other embodiment obtained belong to the application protection Range.

In the embodiment of the present application, in order to solve the problems in the existing technology, Wi-Fi probe technique can be used Carry out the identification of user.Specifically, so-called Wi-Fi probe technique, which refers to based on Wi-Fi Detection Techniques, identifies AP (accessing wirelessly Access point) smart phone or Wi-Fi terminal (notebook, tablet computer etc.) of Wi-Fi are nearby had turned on, it is executed without user The operation of Wi-Fi is actively accessed, Wi-Fi probe can identify the information of user.That is, when user's carried terminal Equipment is come into Wi-Fi probe signals overlay area and Wi-Fi equipment is opened, and the terminal device of user can be detected by probe Come, and the information such as MAC (Media Access Control, media access control) address that can also obtain equipment.Also It is to say, using Wi-Fi probe technique, actively connects Wi-Fi without user, can find the presence of user.Also, it can be with root According to connection duration, signal strength etc., determine whether user is located in certain shops.

Wherein, MAC Address is also hardware address, during the physical transfer of network bottom layer, be by physical address come Identify host, it must be globally unique.That is, a host can uniquely be navigated to by MAC Address, including The mobile terminal device etc. of user, when leaving the factory all with respective unique MAC Address.Certainly, if necessary to be carried out to user Information push, only knows that the MAC Address of equipment is inadequate, because message touching only can not be reached user's by MAC Address Terminal device.For this purpose, in the embodiment of the present application, can also safeguard User Identity information in server-side.So-called identity Identification information, may include the ID card information of user, communication modes information (including cell-phone number, e-mail address etc.), Shops member ID, with shops have binding relationship the first marketing system (for example, box horse) in register account information, with First sales platform system has the account information registered in the second marketing system (for example, Taobao) of incidence relation, is being associated with Payment platform system (for example, Alipay platform) in the account information, etc. registered.And it is possible to by above- mentioned information and end Mapping relations are established between the MAC Address of end equipment, in this way, after detecting the MAC Address of terminal device, so that it may get The associated information such as the identity and account of the user.Wherein, about the identity information in above-mentioned identification information, including body Part card information, communication modes information etc. can be user's information for leaving in institute's fill data in registration, and system can be into Row saves.And about the account information registered in each system, it can be got when user logs on to each system respectively The mac address information of subscriber terminal equipment, in this manner it is possible to be set up between each account and terminal device MAC Address respectively Corresponding relationship, and for same terminal device, due to MAC Address be it is identical, same user is in not homologous ray The account information of middle registration, so that it may which incidence relation is set up according to this mac address information.

For example, in an implementation mode, it is assumed that the application program of shops's binding is " box horse ", and " box horse " and " naughty Treasured ", " Alipay " etc. have incidence relation, and therefore, User Identity information can be protected by way of following table 1 It deposits:

Table 1

That is, by the mapping relations between the MAC Address pre-saved and User Identity information, Ke Yigen The identity of user is determined according to the MAC Address of the terminal device detected, and it is possible to determine specific communication modes, and/ Or the information such as account registered in certain system.In this way, communication modes and account information, all can serve as to touch PUSH message Up to the concrete ways of user.It should be noted that the User Identity information in above-mentioned table 1, in addition to including disappearing for determination Except first identification information in breath push path, there can also be the second body in network sale system relevant to shops Part information, this information can be used for the conversion situation to PUSH message and counts, hereinafter has and be discussed in detail.Certainly, In practical applications, may exist between the first identification information and the second identification information and partly overlap or hand over Fork, for example, the identification information that user registers in " box horse " system, not only can be used as message push approach, but also can use Detect in the on-line operation behavior to subsequent user, etc..In addition, for same user, with answering for shops's binding With program, and other applications associated with this application program, the case where getting through account system may be used, For example, registration information of the user in " Taobao " or " Alipay ", is used directly for logging on to " box horse " system, etc., User Identity information is including above situation recorded in the embodiment of the present application.

In the MAC Address for detecting user, and determine the identity information of associated user, communication modes information, at certain After the information such as the account registered in system, so that it may enter the process to user's PUSH message.When specific implementation, disappear in push Before breath, the feature of user can also be identified, then according to the difference of user characteristics, determine user belonging to user Group, and corresponding push scheme is provided for the user group belonging to this.Wherein, it can be between various push schemes Message content etc. is different.

Wherein, about user group, in terms of being can be first according to the geographical location relativeness between user and shops Feature, determine that user is the user belonged into shop, or the user outside shop.Specifically, can for Wi-Fi The terminal device detected illustrates that the terminal device is located in the signal cover of Wi-Fi equipment, but does not necessarily represent use Family is in shops.And for the user in shops, Buddhist monk does not enter the user of shops, can push different message.For example, right In the user entered in shops, the message of push can be the favor information of specific data object (including merchandise items etc.) in shop Deng, and for shops outside user, then can push the introduction about shops, including brand introduction, Jie of particular geographic location Continue, etc..It, can also be according to connection duration, signal strength after Wi-Fi detects certain terminal device in order to reach the purpose Etc. information, user is determined relative to the positional relationship of shops, judges whether user is located in shops, to carry out phase The message push answered.

Alternatively, another user group, can be and divided according to user to the participation situation of shops's relationship trading. Wherein, for the sales mode in the embodiment of the present application, a user can buy in shops through a variety of ways Data object.For example, one of approach, can be directly to being bought in shops, it, can during purchase in shops Directly to buy, shops member can also be handled, this member would generally correspondent entity card, alternatively, can also directly pass through The communication modes information such as the phone number of user are recorded, membership of identity user, etc. is carried out.In the feelings with membership Under condition, user can have enjoy privileges Deng qualifications when buying the data object in shops.Alternatively, another way is exactly, User can install the application program (App) for having binding relationship with shops on its terminal device, for example, it may be " box horse " Equal App are receiving order in this way, user can buy the data object in shops by way of placing an order in App It afterwards, can be directly that the shipping address specified of user deliver, etc. from shops.

For user actual for one, usually there are the purchasing habits of oneself, for example, some users get used to directly arriving Shops is chosen, user be to be placed an order online frequently by associated App, only arrive shops once in a while and chosen, Etc..Therefore, it can be distinguished on message content for different users when carrying out PUSH message, to reach different Message push purpose.For example, the user consumed for only arriving shops, it can be by way of PUSH message, it is proposed that it is installed More easily shopping etc., and the information such as installation addresses that can push App is realized using associated App.And for having pacified The user of App has been filled, then has no longer pushed the message about App installation, but can push excellent with specific data object Relevant message such as favour activity, etc..

For this purpose, in the embodiment of the present application, it can be according to user's statistical information relevant to shops is currently located, to user Affiliated user group divides.Specifically, can be divided from multiple dimensions, for example, first can be from whether being The dimension of shops member can be divided into new user and old user.It, can also be further out of nearest a period of time for old user Transaction count or frequency dimension in shops, it is determined whether for loyal user；From the day being lost in certain time length The dimensions such as number (trading activity relevant to shops occurring, including on line and under line), it is determined whether to be lost user；From Whether the record dimension that with shops there is the application program (App) of binding relationship to trade is used, it is determined whether only to arrive door The user, etc. of shop consumption.In short, being directed to above-mentioned a variety of different crowds, different message push sides can be provided respectively Case.

When specific implementation, in order to be divided to user group from above-mentioned angle, a user people can also be passed through Group's information database, to safeguard user's history information relevant to shops.For example, the information of record can be as shown in table 2:

Table 2

That is, the statistical information relevant to shops of record can have multiple indexs for the same user, In order to determine crowd belonging to user, various crowds can also be defined in advance, and the judgement to various crowds Condition is configured.Wherein, may include in decision condition based on the information such as index and threshold value.For example, for " loyal This crowd of sincere user ", can define in decision condition, based on index be " recently a period of time in the shops Relevant transaction count or frequency dimension ", condition are to be higher than certain threshold value in the index and (for example, in nearest 1 year, be higher than 500 It is secondary, etc.) when, loyal user can be regarded as, the condition is based on, the Article 3 in above-mentioned table 2 records corresponding user, it can Regard as " loyal user ".Alternatively, " being lost user " this crowd can be defined in decision condition, based on Index is " the loss number of days in certain time length ", and condition is, in the big Mr. Yu's threshold value of the loss number of days (for example, nearest one Number of days is lost in year to be greater than 200 days) when, then it regards as being lost user, is based on the condition, first record pair in above-mentioned table 2 The user answered, it can regard as " being lost user ".For " only arrive shops consume user " this crowd, based on index It is " whether there is the record by trading with the App that shops binds " this index, condition is, if do not recorded, The user only consumed to shops is regarded as, the condition is based on, the Article 2 in above-mentioned table 2 records corresponding user, it can recognizes It is set to " user only consumed to shops ", etc..

It should be noted that in practical applications, for the same user, it is understood that there may be many index meets difference respectively The case where crowd's decision condition, for example, certain user " tie up in a period of time recently by transaction count relevant to the shops or frequency The big Mr. Yu's threshold value of degree ", it therefore meets the decision condition of " loyal user ", meanwhile, which does not have by binding with shops simultaneously The record traded of App, that is, meeting " only arriving the user that shops consumes " this decision condition.At this point it is possible to by the use Another kind of user, that is, " only arriving the loyal user that shops consumes " are regarded as in family, can formulate special disappear for this kind of user Cease push scheme, that is to say, that a set of message push scheme can be prepared more.Alternatively, in order to avoid the case where various combinations, goes out It is now excessive, the priority of indices can also be preset, for example, presetting to " whether with by binding with shops The record traded of App " this index preferentially judges, then can directly determine the user belong to " only to shops After the user of consumption ", no longer other indexs are judged, and only in accordance with user belong to " user only consumed to shops " this Feature carries out message push to user.

Certainly, in practical applications, it can be combined with the spy in terms of the geographical location relativeness between user and shops Sign, and the feature of history information these two aspects relevant to shops determine specific message push scheme.For example, Can be divided into: into the new user in shops, the new user for not entering shops does not enter shops into the old user of shops Old user, wherein since old user can also be further divided into, be lost user, only arrive the user that shops consumes, loyal user Deng, and hence it is also possible to it is further divided into user/loyalty user into the loss user in shops/only consume to shops, and User/loyalty the user, etc. for the loss user of shops/only consume to shops is not entered.It can be respectively above-mentioned various people, Prepare corresponding message push scheme.Certainly, in practical applications, since the quantity of user group may be very more, if Respectively each group all configures corresponding push scheme, can occupy very big memory space, in addition also seems and is not necessarily to.Example It such as,, may not necessarily be always to its pushed information, in order to avoid cause user's if it is not entered in shop for old user Dislike, therefore, for old user, can only determines go out enter in shop in the case where, then to its progress message push, specifically The message of push carries out personalized push further according to the user group of subdivision.In this manner it is possible to which user is divided are as follows: do not enter The new user in shop, into the new user of shops, into shops loss user/only arrive user/loyalty user that shops consumes, this Five class user group of sample, and respectively different user groups configures corresponding message push scheme.

In addition, when the message provided for all types of user group pushes scheme, in part of message push scheme, meeting There are the data object recommendation informations of push, for example, can recommend specific data for the loyal user for entering shops for it Object information.Wherein, the data object of recommendation can be the data object promoted in shops, alternatively, can also be current Interested data object of user, etc..Wherein, its interested data object is pushed in order to realize to user, may be used also With predefine each user preference, user tag (for example, office worker, student etc.) etc., and on this basis for user into The recommendation of row data object.Specifically, in order to obtain the preference of user or user tag etc., it can be there are many mode.For example, Under one way in which, the preference information of user can be determined according to the history consumer record of user in shops etc., alternatively, Identity label, etc. is added for user.Furthermore due to that can also be recorded in associated other systems in User Identity information Account information, and hence it is also possible to recorded according to historical behavior of the user in other interconnected systems, including browsing record, hand over Easily record, collection record etc., more fully portray preference, identity label of user etc. in more detail.

When specific implementation, scheme is pushed about a variety of different message, may include the difference of message push approach, and The difference of message content official documents and correspondence.Wherein, approach is pushed about message, can be recorded according in User Identity information database The message touching that can be obtained determined up to mode, for example, certain user not yet installs the App of binding, but the use can be obtained The communication modes information at family, such as cell-phone number etc. then can trigger user by sending the modes such as short message.And for having pacified The user of the App of binding has been filled, then can have been touched in such a way that App is pushed up to user, etc..

For the difference of message content official documents and correspondence, it can be and pre-established by message center suitable for various different user groups Message content official documents and correspondence template then synthesized according to the specifying information of each shops with template, obtain actual needs push Message content official documents and correspondence.Alternatively, in order to avoid the content official documents and correspondence that user receives is excessively stiff or a preceding piece is same, another real Under existing mode, configuration interface can also be provided for shops, correspond to all kinds of different user groups from edlin by each shops Message content official documents and correspondence, and be submitted in server and saved, in this way, detecting certain user in certain shops, and determine the use After user group belonging to family, so that it may be the message content official documents and correspondence of such user group formulation using the shops, to the use Family carries out message push.For example, for the user for not yet entering shop and the non-post-consumer of history, it is believed that it comes near shops for the first time, Shops's brand is still unfamiliar with, strange new visitor is defined as, can guide to form first purchase by such as ultralow quick-fried money of valence.Specifically Message content may is that " dear friends, welcome the market XX.The XX member store being seated beside B layers of west exit, in Magnificence last month opening, fresh Boston Lobster, King Crab can pick out at random, now kill in shop and now eat, and there are also 15 kinds of packed meals are fast Meal is holding half price activity, if belly is hungry, can look at ".For having the user of a buying behavior twice, such as Fruit finds that the consumption of its history is all to have APP by oneself by shops's POS channel from shop of moving into one's husband's household upon marriage is not used, APP can be recommended specially to enjoy preferential Commodity guiding user forms APP downloading.Specific message content may is that " dear friends thanks you to come the shop XX again. We are newest to be proposed brand App, and most fresh top quality fruit, seafood can be chosen by staying indoors, and most fast 29 point half is It can deliver goods to the customers, experience today can also enjoy 1 separated time bargain goods, and stamp link is tried: http://h5.hema.com ".

It is registration, the installation of application program etc. for guiding consumption or guidance member due to the final purpose of message push, Therefore, after the push for completing message, in the embodiment of the present application, situation can also be converted to the guidance of message and counted. For example, can specifically include the case where message is actually browsed, the member of direct messages converts situation, and the correlation of direct messages is answered With program installation situation, and/or, trading situation of direct messages, etc..Wherein, about the trading situation of direct messages, specifically It may include the off-line transaction in shops, alternatively, due in the User Identity information database of the embodiment of the present application, The second identification information registered in the network sale system of user-association can also be saved, and hence it is also possible to will be described After PUSH message is pushed to the target terminal equipment, the network pin is jumped to by the message to the association user Sale system, and the case where being traded using second identification information, is counted.In this way, can more accurately assess Message pushes actual effect obtained.

Scheme provided by the embodiments of the present application is described in detail above, separately below from multiple angles, to tool Body embodiment is introduced.

Embodiment one

Firstly, angle of the embodiment from whole system, provides a kind of message push system, referring to fig. 2, which can To include:

User Identity information database 201, hardware address and User Identity for saving terminal device are believed Mapping relations between breath；Wherein, in practical applications, the User Identity information includes at least one message push way The first identification information under diameter；

Detecting module 202 for identifying the target terminal equipment near access point based on Detection Techniques, and obtains the mesh Mark the hardware address information of terminal device；It specifically can be Wi-Fi detecting module, and execute identification using Wi-Fi Detection Techniques Operation.

Control module 203, the hardware address information for being detected according to the detecting module, inquires the user identity Identification information database obtains corresponding User Identity information, and is supplied to message center module 204；

The message center module 204, it is to PUSH message and corresponding to first identification information for determination User's push.

When specific implementation, detecting module 202 can be located in the equipment disposed in shops, and User Identity Information Number It can be in long-range server according to library 201, control module 203 and message center module 204.In this way, these are located at Modules in server can be to be shared by multiple shops, reduces the cost of shops.Certainly, in practical applications, Can be User Identity information database 201, control module 203 and message center module 204 are also deployed in it is each In shops, safeguarded respectively by each shops.

When specific implementation, it can preserve in the message center module corresponding to a plurality of wait push of different user group Message.In this case, the control module can be also used for: determine belonging to the associated user of target terminal equipment Targeted user population, and it is supplied to the message center module；Correspondingly, the message center module is specifically used for, it will be described The corresponding message to be pushed of targeted user population is pushed to the target terminal equipment.

Wherein, the detecting module is corresponding with shops, and the user group may include according between user and shops The user group that geographical location relativeness information divides.At this point, the control module is specifically used for: according to the detecting module The signal strength and/or connection duration information of the target terminal equipment detected, determine the geography between user and shops Position relative relation, for the first user group, is otherwise second user group if be located in shops.

Alternatively, the user group includes the user group divided according to user's history information relevant to shops. At this point, the system can also include:

User's crowd characteristic information database, for saving pair between User Identity information and history information It should be related to；The history information is user's history information relevant to shops；

Correspondingly, the control module is specifically used for: by inquiring user's crowd characteristic information database, determining institute Association user history information relevant to shops is stated, and according to the history information, determines the association user institute The targeted user population of category.

When specific implementation, the control module is specifically used for: if do not deposited in user's crowd characteristic information database In information relevant to the association user, it is determined that the association user does not carry out member registration in corresponding shops, and will Targeted user population belonging to the association user is determined as third user group, otherwise, by mesh belonging to the association user Mark user group is determined as fourth user group.

Wherein, the control module can be also used for: according to the corresponding historical record relevant to shops of registered member The fourth user group is carried out further user group's division by information.

Specifically, being recorded in user's crowd characteristic information database for the user registered in shops User's history information relevant to shops further include: user occurs relevant to the shops in nearest measurement period Transaction count information；When the fourth user group is carried out further user group division, the control module is also used In: if the transaction count relevant to the shops that the association user occurs in nearest measurement period is greater than first threshold, User group belonging to the association user is then determined as the 5th user group.

Alternatively, being recorded in user's crowd characteristic information database for the user registered in shops User's history information relevant to shops further include: wastage information of the user in nearest measurement period；By institute When stating fourth user group progress further user group division, the control module is also used to: if the association user Loss number of days in nearest measurement period is greater than second threshold, then user group belonging to the association user is determined as the Six user groups.

Again alternatively, user for having been registered in shops, recorded in user's crowd characteristic information database User's history information relevant to shops further include: using with shops have binding relationship application program trade History information；When the fourth user group is carried out further user group division, the control module is also For: if applying journey using described there is no corresponding with the association user in user's crowd characteristic information database User group belonging to the association user is then determined as the 7th user group by the history information that sequence is traded.

Wherein, the preference information and/or user's mark of user can also be saved in user's crowd characteristic information database Sign information；At this point, the message center module is also used to: being believed according to the preference information of the association user and/or user tag Breath selects number of targets relevant to the preference information and/or user tag information from the associated data object of the shops According to object, and accordingly generate the message to be pushed.

In addition, the system can also include:

Configuration module, for receiving that each shops submits to PUSH message；

At this point, the message center module is specifically used for, save that each shops submits to PUSH message；

The corresponding User Identity information of target terminal equipment is being supplied to the message center by the control module When module, the corresponding shops's mark of the Wi-Fi detecting module is also supplied to the message center module；

The message center module will be specifically used for when PUSH message is pushed to the target terminal equipment:

By corresponding shops's submission to PUSH message, it is pushed to the target terminal equipment.

When specific implementation, the configuration module is respectively that various different user groups submit specifically for receiving each shops To PUSH message.

In addition, the control module can be also used for:

After PUSH message is pushed to the target terminal equipment, message transformation situation is counted by described.

Wherein, the conversion situation includes: the case where message is actually browsed, and the member of direct messages converts situation, disappears The related application installation situation of guidance is ceased, and/or, the trading situation of direct messages.

When specific implementation, due to the User Identity information saved in the User Identity information database, also It may include the second identification information that user registers at least one network sale system；So the control module It is specifically used in the trading situation of statistical message guidance, is being pushed to the target terminal equipment to PUSH message for described Afterwards, the network sale system is jumped to by the message to the association user, and is believed using second identity The case where breath is traded is counted.

Embodiment two

The embodiment provides a kind of information push method second is that from the angle of control module, referring to Fig. 3, this method tool Body may include:

S301: the hardware address information of target terminal equipment is detected by detecting module；Wherein, the detecting module is base Target terminal equipment near Detection Techniques identification access point, and determine its hardware address information；

Wherein, so-called hardware address can be the MAC Address etc. of terminal device.The implementation of specific Detection Techniques It may refer to the introduction in prior art, I will not elaborate.

S302: User Identity information database is inquired according to the hardware address information, obtains corresponding user's body Part identification information；

Since the hardware address and User Identity of preserving terminal device in User Identity information database are believed Mapping relations between breath, therefore, after detecting the hardware address of certain terminal device, so that it may by inquiring the database, Get the corresponding User Identity information of the hardware address.Specifically, User Identity information may include a variety of, example It such as, may include identification card number, cell-phone number, the member ID in shops, the ID registered in the App of shops's binding are being associated with App in the ID, ID registered in payment system, etc. that register.It is infused in cell-phone number therein or the App of shops's binding The ID etc. of volume, all can serve as the first identification information, for carrying out message push to user.

S303: being supplied to message center module for first identification information and its corresponding message push approach, It is determined by the message center module to PUSH message, and is pushed to the corresponding user of first identification information.

When specific implementation, preserves in the message center module and disappear corresponding to a plurality of of different user group wait push Breath；At this point, targeted user population belonging to the associated user of target terminal equipment can also be determined, and it is supplied to described disappear Center module is ceased, the corresponding message to be pushed of the targeted user population is pushed to the mesh by the message center module Mark terminal device.

Wherein, the detecting module is corresponding with shops, and the user group includes according to the geography between user and shops The user group that position relative relation information divides.At this point it is possible to the target terminal detected according to the detecting module The signal strength and/or connection duration information of equipment, determine the geographical location relativeness between user and shops, if be located at Then it is the first user group in shops, is otherwise second user group.

In addition, the user group also may include according to user in detecting module situation corresponding with shops The user group that history information relevant to shops divides.At this point, specifically determining that the target terminal equipment is associated When targeted user population belonging to user, the pass can be determined by inquiring preset user's crowd characteristic information database It is combined family history information relevant to shops；According to the history information, mesh belonging to the association user is determined Mark user group.

Specifically, if letter relevant to the association user is not present in user's crowd characteristic information database Breath, it is determined that the association user does not carry out member registration in corresponding shops, and target belonging to the association user is used Family group is determined as third user group；Otherwise, targeted user population belonging to the association user can be determined as the 4th User group.

Furthermore it is also possible to which the described 4th is used according to the corresponding history information relevant to shops of registered member Family group carries out further user group's division.

Wherein, it for the user registered in shops, is recorded in user's crowd characteristic information database User's history information relevant to shops further include: the friendship relevant to the shops that user occurs in nearest measurement period Easy number information；At this point, specifically by the fourth user group carry out further user group divide when, may is that as The transaction count relevant to the shops that association user described in fruit occurs in nearest measurement period is greater than first threshold, then by institute It states user group belonging to association user and is determined as the 5th user group.

Alternatively, being recorded in user's crowd characteristic information database for the user registered in shops User's history information relevant to shops further include: wastage information of the user in nearest measurement period；At this point, When the fourth user group is carried out further user group division, it may is that if the association user is united recently The loss number of days counted in the period is greater than second threshold, then user group belonging to the association user is determined as the 6th user group Body.

Furthermore for the user registered in shops, recorded in user's crowd characteristic information database User's history information relevant to shops further include: use what is traded with shops with the application program of binding relationship History information；At this point, by the fourth user group carry out further user group divide when, may is that if It is handed over there is no corresponding with the association user using the application program in user's crowd characteristic information database User group belonging to the association user is then determined as the 7th user group by easy history information.

In addition, in alternative embodiments, the target terminal can also be pushed to PUSH message sets by described After standby, message transformation situation is counted.Specifically, the conversion situation includes: the case where message is actually browsed, message Member's conversion situation of guidance, the related application installation situation of direct messages, and/or, the trading situation of direct messages.

When specific implementation, the User Identity information saved in the User Identity information database can be with The second identification information registered at least one network sale system including user；At this point, specifically to message transformation When situation is counted, it can be and after PUSH message is pushed to the target terminal equipment, the association is used by described Family jumps to the network sale system by the message, and the case where traded using second identification information It is counted.

Embodiment three

As it was noted above, in one case, the corresponding message of various user groups can be voluntarily configured by each shops Content, for this purpose, client-side program (can be the presence in the form of webpage or independent utility etc.) can also be provided for shops, with reality Existing above-mentioned configuration process.The embodiment three is exactly to provide a kind of PUSH message configuration method from the angle of shops's client, Referring to fig. 4, this method may include:

S401: shops's client provides PUSH message configuration interface, including for selecting the first of user group to grasp Make option, and the second option of operation for editing message content；

S402: selected user group is received by first option of operation, and is connect by second option of operation Receive the message content for selected user group's typing；

S403: being submitted to message center module for shops's mark, user group's mark and corresponding message content, so as to The detecting module disposed in the shops detects target terminal equipment, and determines user according to the hardware address detected After identification information, targeted user population belonging to user is determined, and be by corresponding shops by the message center module The message content of the targeted user population configuration is pushed to the target terminal equipment.

Wherein, about the non-detailed portion in above-mentioned each embodiment, it may refer to each portion of other in present specification Introduction in point, which is not described herein again.

Corresponding with embodiment two, the embodiment of the present application also provides a kind of message driving means, referring to Fig. 5, the device It can specifically include:

Hardware address information obtainment unit 501, the hardware address for detecting target terminal equipment by detecting module are believed Breath；Wherein, the detecting module is the target terminal equipment identified near access point based on Detection Techniques, and with determining its hardware Location information；

User Identity information obtainment unit 502, for inquiring User Identity according to the hardware address information Information database obtains corresponding User Identity information；

Message pushes approach and provides unit 503, for pushing first identification information and its corresponding message Approach is supplied to message center module, is determined by the message center module to PUSH message, and to first identity The corresponding user's push of information.

Wherein, it preserves in the message center module corresponding to a plurality of to PUSH message of different user group；

Described device further include:

Owning user group determination unit, for determining target user belonging to the associated user of target terminal equipment Group, and it is supplied to the message center module, it is by the message center module that the targeted user population is corresponding wait push away The message sent is pushed to the target terminal equipment.

Wherein, the detecting module is corresponding with shops, and the user group includes according to the geography between user and shops The user group that position relative relation information divides；

Owning user group determination unit specifically can be used for:

The signal strength and/or connection duration information of the target terminal equipment detected according to the detecting module, It determines the geographical location relativeness between user and shops, is otherwise for the first user group if be located in shops Two user groups.

In an implementation mode, the detecting module is corresponding with shops, and the user group includes according to user and door The user group that the relevant history information in shop divides；

Owning user group determination unit specifically can be used for:

By inquiring preset user's crowd characteristic information database, association user history relevant to shops is determined Record information；According to the history information, targeted user population belonging to the association user is determined.

More specifically, owning user group determination unit specifically can be used for:

If information relevant to the association user is not present in user's crowd characteristic information database, it is determined that The association user does not carry out member registration in corresponding shops, and targeted user population belonging to the association user is determined For third user group；Otherwise, targeted user population belonging to the association user is determined as fourth user group.

In addition, the owning user group determination unit specifically can be also used for:

According to the corresponding history information relevant to shops of registered member, by the fourth user group carry out into The user group of one step divides.

Wherein, it for the user registered in shops, is recorded in user's crowd characteristic information database User's history information relevant to shops further include: the friendship relevant to the shops that user occurs in nearest measurement period Easy number information；

Owning user group determination unit specifically can be used for:

If the transaction count relevant to the shops that the association user occurs in nearest measurement period is greater than first User group belonging to the association user is then determined as the 5th user group by threshold value.

Wherein, it for the user registered in shops, is recorded in user's crowd characteristic information database User's history information relevant to shops further include: wastage information of the user in nearest measurement period；

Owning user group determination unit specifically can be used for:

If loss number of days of the association user in nearest measurement period is greater than second threshold, the association is used User group belonging to family is determined as the 6th user group.

For the user registered in shops, the user that is recorded in user's crowd characteristic information database with The relevant history information of shops further include: remembered using the history that with shops there is the application program of binding relationship to trade Record information；

Owning user group determination unit specifically can be used for:

If there is no answer described in use corresponding with the association user in user's crowd characteristic information database User group belonging to the association user is then determined as the 7th user group by the history information traded with program Body.

In addition, the device can also include:

Statistic unit, for by described after PUSH message is pushed to the target terminal equipment, to message transformation feelings Condition is counted.

The User Identity information saved in the User Identity information database further includes user at least one The second identification information registered in kind network sale system；

The statistic unit specifically can be used for:

After PUSH message is pushed to the target terminal equipment, the message is being passed through to the association user by described The case where jumping to the network sale system, and being traded using second identification information is counted.

Corresponding with embodiment three, the embodiment of the present application also provides a kind of PUSH message configuration device, the device applications In shops's client, referring to Fig. 6, which includes:

Configuration interface provides unit 601, for providing PUSH message configuration interface, including for selecting user group The first option of operation, and the second option of operation for editing message content；

Receiving unit 602 for receiving selected user group by first option of operation, and passes through described second Option of operation is received as the message content of selected user group's typing；

Message content submits unit 603, for submitting shops's mark, user group's mark and corresponding message content To message center module, so that the detecting module disposed in the shops detects target terminal equipment, and according to detecting Hardware address determine User Identity information after, determine targeted user population belonging to user, and by the message The message content that corresponding shops is targeted user population configuration is pushed to the target terminal equipment by center module.

Corresponding with embodiment one, the embodiment of the present application also provides a kind of computer system, which can be with Include:

One or more processors；And

Wherein, Fig. 7 illustratively illustrates the framework of computer system, can specifically include processor 710, and video is aobvious Show adapter 711, disc driver 712, input/output interface 713, network interface 714 and memory 720.Above-mentioned processing Device 710, video display adapter 711, disc driver 712, input/output interface 713, network interface 714, with memory It can be communicatively coupled by communication bus 730 between 720.

Wherein, processor 710 can using general CPU (Central Processing Unit, central processing unit), Microprocessor, application specific integrated circuit (Application Specific Integrated Circuit, ASIC) or The modes such as one or more integrated circuits are realized, for executing relative program, to realize technical solution provided herein.

Memory 720 can use ROM (Read Only Memory, read-only memory), RAM (Random Access Memory, random access memory), static storage device, the forms such as dynamic memory realize.Memory 720 can store For controlling the operating system 721 of the operation of computer system 700, the base of the low-level operation for controlling computer system 700 This input-output system (BIOS).Furthermore it is also possible to web browser 723 is stored, data storage management system 724, and disappear Cease supplying system 725 etc..Above-mentioned message push system 725 can be that These steps are implemented in the embodiment of the present application The application program of operation.In short, when realizing technical solution provided herein by software or firmware, relevant journey Sequence code is stored in memory 720, and execution is called by processor 710.

Input/output interface 713 is for connecting input/output module, to realize information input and output.Input and output/ Module can be used as component Configuration (not shown) in a device, can also be external in equipment to provide corresponding function.Wherein Input equipment may include keyboard, mouse, touch screen, microphone, various kinds of sensors etc., output equipment may include display, Loudspeaker, vibrator, indicator light etc..

Network interface 714 is used for connection communication module (not shown), to realize the communication of this equipment and other equipment Interaction.Wherein communication module can be realized by wired mode (such as USB, cable etc.) and be communicated, can also be wirelessly (such as mobile network, WIFI, bluetooth etc.) realizes communication.

Bus 730 includes an access, in various components (such as the processor 710, video display adapter 711, magnetic of equipment Disk drive 712, input/output interface 713, network interface 714, with memory 720) between transmit information.

Had in addition, the computer system 700 can also be got in condition information database 741 from virtual resource object Body gets the information of condition, for carrying out condition judgement, etc..

It should be noted that although above equipment illustrates only processor 710, video display adapter 711, disk drive Device 712, input/output interface 713, network interface 714, memory 720, bus 730 etc., but in the specific implementation process, The equipment can also include realizing to operate normally necessary other assemblies.In addition, it will be appreciated by those skilled in the art that It is, it can also be only comprising realizing component necessary to application scheme, without including whole shown in figure in above equipment Component.

As seen through the above description of the embodiments, those skilled in the art can be understood that the application can It realizes by means of software and necessary general hardware platform.Based on this understanding, the technical solution essence of the application On in other words the part that contributes to existing technology can be embodied in the form of software products, the computer software product It can store in storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions are used so that a computer equipment (can be personal computer, server or the network equipment etc.) executes the certain of each embodiment of the application or embodiment Method described in part.

All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system or For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct The unit of separate part description may or may not be physically separated, component shown as a unit can be or Person may not be physical unit, it can and it is in one place, or may be distributed over multiple network units.It can root According to actual need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill Personnel can understand and implement without creative efforts.

Above to information push method provided herein, apparatus and system, it is described in detail, it is used herein The principle and implementation of this application are described for specific case, and the above embodiments are only used to help understand The present processes and its core concept；At the same time, for those skilled in the art is having according to the thought of the application There will be changes in body embodiment and application range.In conclusion the content of the present specification should not be construed as to the application Limitation.

Claims

1. a kind of message push system characterized by comprising

User Identity information database, for saving between the hardware address of terminal device and User Identity information Mapping relations；

Detecting module identifies the target terminal equipment near access point, and obtain the target terminal for being based on Detection Techniques The hardware address information of equipment；

Control module, the hardware address information for being detected according to the detecting module inquire the User Identity letter Database is ceased, obtains corresponding User Identity information, and be supplied to message center module；

The message center module, for determining to PUSH message and being pushed away to the corresponding user of first identification information It send.

2. system according to claim 1, which is characterized in that preserve in the message center module corresponding to different use Family group it is a plurality of to PUSH message；

The control module is also used to: being determined targeted user population belonging to the associated user of target terminal equipment, and is mentioned Supply the message center module；

The message center module is specifically used for, and the corresponding message to be pushed of the targeted user population is pushed to the mesh Mark terminal device.

3. system according to claim 2, which is characterized in that the detecting module is corresponding with shops, the user group Including the user group divided according to the geographical location relativeness information between user and shops；

The control module is specifically used for: according to the signal strength for the target terminal equipment that the detecting module detects And/or connection duration information, it determines the geographical location relativeness between user and shops, is the if be located in shops Otherwise one user group is second user group.

4. system according to claim 2, which is characterized in that the detecting module is corresponding with shops, the user group Including the user group divided according to user's history information relevant to shops；

The system also includes:

User's crowd characteristic information database, for saving the corresponding pass between User Identity information and history information System；The history information is user's history information relevant to shops；

The control module is specifically used for: by inquiring user's crowd characteristic information database, determining the association user History information relevant to shops, and according to the history information, determine that target belonging to the association user is used Family group.

5. system according to claim 4, which is characterized in that in user's crowd characteristic information database, be also used to Save the preference information and/or user tag information of user；

The message center module is also used to: according to the preference information of the association user and/or user tag information, from described In the associated data object of shops, target data objects relevant to the preference information and/or user tag information are selected, and Accordingly generate the message to be pushed.

6. system according to any one of claims 1 to 5, which is characterized in that the system also includes:

Configuration module, for receiving that each shops submits to PUSH message；

The message center module is specifically used for, save that each shops submits to PUSH message；

The corresponding User Identity information of target terminal equipment is being supplied to the message center module by the control module When, the corresponding shops's mark of the detecting module is also supplied to the message center module；

7. system according to claim 6, which is characterized in that the configuration module is specifically used for receiving each shops's difference It is the submission of various different user groups to PUSH message.

8. system according to any one of claims 1 to 5, which is characterized in that the control module is also used to:

9. a kind of information push method characterized by comprising

The hardware address information of target terminal equipment is detected by detecting module；Wherein, the detecting module is based on detection skill Art identifies the target terminal equipment near access point, and determines its hardware address information；

User Identity information database is inquired according to the hardware address information, obtains corresponding User Identity letter Breath；

First identification information and its corresponding message push approach are supplied to message center module, by the message Center module is determined to PUSH message, and is pushed to the corresponding user of first identification information.

10. according to the method described in claim 9, corresponding to difference it is characterized in that, preserving in the message center module User group's is a plurality of to PUSH message；

The method also includes:

It determines targeted user population belonging to the associated user of target terminal equipment, and is supplied to the message center mould The corresponding message to be pushed of the targeted user population is pushed to the target terminal by the message center module and set by block It is standby.

11. according to the method described in claim 10, it is characterized in that, the detecting module is corresponding with shops, the user group Body includes the user group divided according to the geographical location relativeness information between user and shops；

Targeted user population belonging to the determination associated user of target terminal equipment, comprising:

According to the signal strength and/or connection duration information of the target terminal equipment that the detecting module detects, determine Geographical location relativeness between user and shops, for the first user group, is otherwise used if be located in shops for second Family group.

12. according to the method described in claim 10, it is characterized in that, the detecting module is corresponding with shops, the user group Body includes the user group divided according to user's history information relevant to shops；

By inquiring preset user's crowd characteristic information database, association user historical record relevant to shops is determined Information；

According to the history information, targeted user population belonging to the association user is determined.

13. according to the method for claim 12, which is characterized in that it is described according to the history information, determine described in Targeted user population belonging to association user, comprising:

If information relevant to the association user is not present in user's crowd characteristic information database, it is determined that described Association user does not carry out member registration in corresponding shops, and targeted user population belonging to the association user is determined as the Three user groups；

Otherwise, targeted user population belonging to the association user is determined as fourth user group.

14. according to the method for claim 13, which is characterized in that further include:

According to the corresponding history information relevant to shops of registered member, the fourth user group is carried out further User group divide.

15. according to the method for claim 14, which is characterized in that described for the user registered in shops The user recorded in user's crowd characteristic information database history information relevant to shops further include: user unites recently Count the transaction count information relevant to the shops occurred in the period；

It is described that the fourth user group is subjected to further user group's division, comprising:

If the transaction count relevant to the shops that the association user occurs in nearest measurement period is greater than first threshold, User group belonging to the association user is then determined as the 5th user group.

16. according to the method for claim 14, which is characterized in that described for the user registered in shops The user recorded in user's crowd characteristic information database history information relevant to shops further include: user unites recently Count the wastage information in the period；

If loss number of days of the association user in nearest measurement period is greater than second threshold, by the association user institute The user group of category is determined as the 6th user group.

17. according to the method for claim 14, which is characterized in that described for the user registered in shops The user recorded in user's crowd characteristic information database history information relevant to shops further include: use has with shops The history information for thering is the application program of binding relationship to trade；

If applying journey using described there is no corresponding with the association user in user's crowd characteristic information database User group belonging to the association user is then determined as the 7th user group by the history information that sequence is traded.

18. according to the described in any item methods of claim 9 to 17, which is characterized in that further include:

19. according to the method for claim 18, which is characterized in that the conversion situation includes: that message is actually browsed Situation, member's conversion situation of direct messages, the related application installation situation of direct messages, and/or, the friendship of direct messages Easy situation.

20. according to the method for claim 19, which is characterized in that saved in the User Identity information database User Identity information further includes the second identification information that user registers at least one network sale system；

It is described that message transformation situation is counted, comprising:

After PUSH message is pushed to the target terminal equipment, the association user is jumped by the message by described To the network sale system, and the case where being traded using second identification information, is counted.

21. a kind of PUSH message configuration method characterized by comprising

Shops's client provides PUSH message configuration interface, including for selecting the first option of operation of user group, with And the second option of operation for editing message content；

Selected user group is received by first option of operation, and this is received as by second option of operation and is selected User group's typing message content；

Shops's mark, user group's mark and corresponding message content are submitted to message center module, so as in the door The detecting module disposed in shop detects target terminal equipment, and determines User Identity according to the hardware address detected After information, targeted user population belonging to user is determined, and be the target by corresponding shops by the message center module The message content of user group's configuration is pushed to the target terminal equipment.

22. a kind of message driving means characterized by comprising

Hardware address information obtainment unit, for detecting the hardware address information of target terminal equipment by detecting module；Wherein, The detecting module is based on the target terminal equipment near Detection Techniques identification access point, and its determining hardware address information；

User Identity information obtainment unit, for inquiring User Identity information data according to the hardware address information Library obtains corresponding User Identity information；

Message pushes approach and provides unit, for providing first identification information and its corresponding message push approach Message center module is given, is determined by the message center module to PUSH message, and is corresponding to first identification information User push.

23. a kind of PUSH message configuration device, which is characterized in that be applied to shops's client, comprising:

Configuration interface provides unit, for providing PUSH message configuration interface, including for selecting the first of user group Option of operation, and the second option of operation for editing message content；

Receiving unit for receiving selected user group by first option of operation, and passes through the second operation choosing Item is received as the message content of selected user group's typing；

Message content submits unit, and for identifying shops, user group identifies and corresponding message content is submitted to message Center module, so that the detecting module disposed in the shops detects target terminal equipment, and according to the hardware detected After User Identity information is determined in address, targeted user population belonging to user is determined, and by the message center mould The message content that corresponding shops is targeted user population configuration is pushed to the target terminal equipment by block.

24. a kind of computer system characterized by comprising

One or more processors；And

With the memory of one or more of relational processors, for storing program instruction, described program refers to the memory It enables when reading execution by one or more of processors, performs the following operations:

Based on Detection Techniques, the target terminal equipment near access point is identified, and with obtaining the hardware of the target terminal equipment Location information；

The information that the preservation is inquired according to the hardware address information detected obtains corresponding User Identity information；