JP2017191498A - Apparatus, method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide appropriate information to shoppers visiting selling areas.SOLUTION: An apparatus, a method and a program are provided. The apparatus comprises: a movement acquisition unit to acquire movement information indicating two or more selling areas between which a portable terminal has moved in an area having a plurality of selling areas; a specification unit to specify a combination of two or more selling objects corresponding to the combination of two or more selling areas between which the portable terminal has moved; a selection unit to select a selling object group corresponding to the combination of two or more selling objects specified by the specification unit from a selling object group database storing a plurality of selling object groups; and a provision unit to provide provision information in accordance with the selected selling object group.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an apparatus, a method, and a program.

A method has been proposed in which attribute data such as customers and products stored in a database is converted into a waveform and the degree of approximation of a plurality of waveforms is calculated and used for market research (see Patent Document 1).
[Patent Document 1] Japanese Patent Application Laid-Open No. 2014-219785

  In recent years, it has further been desired to provide appropriate information to shoppers visiting the sales floor.

  In the first aspect of the present invention, in an area having a plurality of sales floors, a movement acquisition unit that acquires movement information indicating two or more sales floors to which the mobile terminal has moved, and two or more sales floors to which the mobile terminal has moved. Sales corresponding to a combination of two or more sales targets specified by the specific unit from a specific part for specifying a combination of two or more sales objects corresponding to the combination and a sales target group database storing a plurality of sales target groups An apparatus, method, and program comprising a selection unit that selects a target group and a provision unit that provides provision information according to the selected sales target group are provided.

  The summary of the invention does not enumerate all the features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

1 shows a system 10 according to the present embodiment. The personal attribute database 51 in this embodiment is shown. The goods etc. attribute database 52 in this embodiment is shown. The sales floor attribute database 53 in this embodiment is shown. The processing flow of the apparatus 100 which concerns on this embodiment is shown. An example of the installation mode of the access point 40 is shown. An example of the display screen of the portable terminal 20 is shown. 2 shows an exemplary configuration of a computer 1900 according to the present embodiment.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.

  FIG. 1 shows a system 10 according to this embodiment. The system 10 detects the position of the customer who is shopping and provides the customer with information according to the customer's attributes and the type of sales floor. The system 10 includes one or a plurality of portable terminals 20, a plurality of access points 40, an attribute database 5, and a device 100, and these can communicate with each other via a network 22 or the like as necessary.

  The one or more mobile terminals 20 are a personal computer, a notebook computer, a mobile phone, a smartphone, or other terminal devices that can input and output data. Each portable terminal 20 is held by a holder (customer or potential customer) and moves in the store area (for example, a sales area and a floor) as the holder moves, and at least one access in the vicinity. Wireless communication with the point 40 is performed. For example, the mobile terminal 20 may provide information for individual authentication to the access point 40 when performing wireless communication with the access point 40. Here, as the information for individual authentication, identification information for identifying the portable terminal 20 or its holder can be used. For example, the terminal identification information of the portable terminal 20 such as a MAC address, the login ID of the holder The personal identification information of the holder such as, and / or a combination of these various types of information can be used.

  Further, the mobile terminal 20 is connected to the device 100, and obtains information corresponding to the attribute of the holder and the type of the sales floor corresponding to the current position of the holder from the device 100 and provides the customer as described later. You can do it. For example, the mobile terminal 20 may be connected to the device 100 via the network 22, or may be connected to the device 100 via the access point 40 and the network 22. Further, the mobile terminal 20 may acquire recommendation information that recommends a product selected according to the customer's attribute and the type of the sales floor at the current position from the device 100 and display it on the display screen.

  The network 22 includes various networks such as the Internet, a wide area network (WAN), a local area network, or a combination thereof. The network 22 may include a connection by at least one of a wired network and a wireless network at each connection point. For example, the network 22 may be realized by a dedicated line separated from the Internet.

  The plurality of access points 40 connect the portable terminal 20 and the like to the network 22 based on a communication standard such as a wireless LAN. The access point 40 is, for example, a base station or a relay station that uses the WiFi standard. The access point 40 may connect a plurality of portable terminals 20 and the like to the network 22 using one or more types of signals. For example, the access point 40 transmits and receives a dedicated signal used by a specific user and a public signal used by an unspecified user. As an example, the dedicated signal is used by the owner of the access point 40 to connect to the network 22, and the public signal is used by an unspecified number of users for public radio. In this case, the mobile terminal 20 according to the present embodiment may exchange signals with the access point 40 using a public signal for public radio without using a dedicated signal.

  Such an access point 40 is installed in a part or all of the sales floors in a store area having a plurality of sales floors. Here, the area having a plurality of sales floors may be, for example, a product display shelf and a sales corner including at least one area (sales floor) for displaying products or providing services, or a plurality of stores (sales floors). The entire food court including department stores, etc.

  When communicating with the mobile terminal 20, these access points 40 acquire information for individual authentication of the mobile terminal 20 and detect the radio wave intensity of the signal received from the mobile terminal 20. Details of the method for acquiring information for individual authentication and detecting the radio wave intensity will be described later.

  The plurality of access points 40 are connected to the apparatus 100 via the network 22, and when receiving a signal issued from the portable terminal 20 to search for an available access point 40, information for individual authentication And the radio wave intensity are associated with each other and transmitted to the apparatus 100. Thereby, as will be described later, in the device 100, it is possible to detect in which sales floor each mobile terminal 20 is located in the area. The access point 40 may be connected to the device 100 by a dedicated line separated from the Internet.

  The attribute database 5 is connected to the apparatus 100, and stores attribute data for a plurality of attributes for each target (for example, a customer, a product, or a sales floor). The attribute database 5 includes a personal attribute database 51, a product etc. attribute database 52, and a sales floor attribute database 53.

  Among these, the personal attribute database 51 is associated with identification information of a plurality of individuals (customers) who are holders of the portable terminal 20 and / or identification information of the portable terminal 20, personal attribute data, and portable terminal 20. Contact information (e.g., e-mail address). Here, the identification information of the customer or the mobile terminal 20 is an identifier for identifying an individual customer in the device 100. For example, personal identification information of an individual (customer) such as a login ID or a mobile address such as a MAC address. It may be terminal identification information of the terminal 20.

  The product etc. attribute database 52 stores product etc. attribute data in association with product etc. identification information of a plurality of products or services (hereinafter sometimes collectively referred to as products etc.) and position information of the sales floor. . Here, the product etc. identification information is an identifier for identifying individual products etc. in the apparatus 100. The product identification information may be, for example, a product code such as a JAN code assigned to the product or the name of the product, or may be information generated based on a combination of a plurality of types of information related to the product. . The sales floor position information is information indicating the sales floor position, for example, information indicating the physical position coordinates of the sales floor. In addition, the position information may be an identifier for identifying individual sales floors in the apparatus 100, and may be sales floor identification information such as a name and a code for identifying the sales floor. It may be device identification information of the access point 40 installed in the network.

  The sales floor attribute database 53 stores sales floor attribute data in association with position information of a plurality of sales floors in a store area. The details of the personal attribute database 51, the product attribute database 52, and the sales floor attribute database 53 will be described later.

  The personal attribute database 51, the product etc. attribute database 52 and the sales floor attribute database 53 described above may be realized as individual databases without being included in the attribute database 5. In addition, at least one of the personal attribute database 51, the product attribute database 52, and the sales floor attribute database 53 may be connected to the apparatus 100 via the network 22.

  The apparatus 100 is, for example, a computer such as a server computer, acquires the position of the customer in the store, and provides the customer with information corresponding to the attribute of the customer and the type of the customer's position or a nearby sales area. . The apparatus 100 includes a position acquisition unit 101, an attribute acquisition unit 103, an attribute addition unit 105, a determination unit 107, a generation unit 109, a selection unit 111, and a provision unit 113. The apparatus 100 may be a distributed system that processes each of these configurations or functions, or a part of each configuration or function by a plurality of computers.

  The position acquisition unit 101 acquires position information indicating which sales floor in an area having a plurality of sales floors the mobile terminal 20 and thus the holder of the mobile terminal 20 are positioned. For example, the position acquisition unit 101 detects the mobile terminal 20 based on information from a plurality of access points 40 that can communicate with the mobile terminal 20 and acquires the position information.

  As an example, the position acquisition unit 101 obtains information for individual authentication (personal identification information of the holder of the portable terminal 20 or terminal identification information of the portable terminal 20) from each access point 40 that is wirelessly communicating with the portable terminal 20. By receiving, the mobile terminal 20 in the area is detected. In addition, the location acquisition unit 101 associates the information for personal authentication of the mobile terminal 20 from each access point 40 with the mobile terminal 20 in any sales area in the area based on the radio wave intensity of the mobile terminal 20. The position information of whether it is located at is derived.

  The method for deriving the position information of the mobile terminal 20 will be described later in detail. In addition, the position information may be information indicating the physical position coordinates of the mobile terminal 20, for example, as with the sales floor position information described above, or an identifier for identifying individual sales floors in the device 100. It may be.

  The position acquisition unit 101 described above associates the received individual authentication information with the position information of the mobile terminal 20 and supplies the information to the attribute acquisition unit 103. In addition, the position acquisition unit 101 supplies the position information of the mobile terminal 20 to the generation unit 109.

  The attribute acquisition unit 103 acquires the personal attribute data of the holder of the mobile terminal 20 from the personal attribute database 51 that stores the personal attribute data. For example, the attribute acquisition unit 103 receives information (terminal identification information or personal identification information) for individual authentication of the mobile terminal 20 detected in the store from the position acquisition unit 101, and the individual associated with the identification information Attribute data is acquired from the personal attribute database 51.

  Further, the attribute acquisition unit 103 receives the position information of the mobile terminal 20 detected in the store from the position acquisition unit 101, and corresponds to the attribute data such as the product associated with the position information, that is, the sales floor of the position information. Product attribute data such as a product to be acquired is acquired from the product attribute database 52. The attribute acquisition unit 103 described above associates the personal authentication information of the mobile terminal 20, the personal attribute data of the holder, and the product attribute data such as the product corresponding to the location information of the mobile terminal 20, It supplies to the attribute addition part 105 and the provision part 113.

  The attribute adding unit 105 adds an attribute relating to the sales floor according to the position information of the mobile terminal 20 to the personal attribute data of the holder of the mobile terminal 20 among the plurality of personal attribute data in the personal attribute database 51. For example, the attribute adding unit 105 includes attributes such as information for individual authentication of the mobile terminal 20 from the attribute acquisition unit 103, personal attribute data of the holder, and product attributes such as products on the sales floor corresponding to the location information of the mobile terminal 20. And the attribute value of the received product attribute data is added to the received personal attribute data, and the personal attribute database 51 is updated. The method for adding the attribute value of the product attribute data to the personal attribute data will be described later in detail. The above attribute addition unit 105 adds the individual authentication information of the mobile terminal 20 received from the attribute acquisition unit 103, the product etc. attribute data such as the product corresponding to the location information of the mobile terminal 20, and the attribute relating to the sales floor The personal attribute data thus matched is supplied to the determination unit 107.

  The determination unit 107 determines the provision information to be supplied to the holder according to the personal attribute data of the holder of the mobile terminal 20 and in which sales floor the mobile terminal 20 is located. Here, as the provided information, information related to a product recommended to the holder may be used. As the information on the product etc., information indicating the detailed display position of the product etc., privilege information obtained at the time of purchasing the product etc., information on advertisement for the product etc. may be used.

  For example, the determination unit 107 includes information for individual authentication of the mobile terminal 20 from the attribute addition unit 105, personal attribute data to which attributes related to the sales floor are added, and product attributes such as products corresponding to the location information of the mobile terminal 20 Data is received, and provided information is determined based on these information. The method for determining the provision information will be described later in detail. The determination unit 107 supplies the determined provision information and the individual authentication information received from the attribute addition unit 105 to the provision unit 113 in association with each other.

  The generation unit 109 generates attribute data related to one sales floor based on a plurality of personal attribute data regarding the holders of the plurality of mobile terminals 20 located at one sales floor. For example, the generation unit 109 receives one piece of position information from the position acquisition unit 101. Then, the generation unit 109 refers to the personal attribute database 51 and, based on a plurality of personal attribute data having an attribute indicating that the position information has remained at the sales floor, the sales floor attribute data of the sales floor or the sales floor of the sales floor Product attribute data such as a product is generated. The generation of such sales floor attribute data or product attribute data will be described in detail later. The generation unit 109 supplies attribute data relating to the generated sales floor to the selection unit 111, and among the plurality of sales floor attribute data or product etc. attribute data in the sales floor attribute database 53 or the product etc. attribute database 52, the generation unit 109 The attribute data corresponding to the position information is updated.

  The selection unit 111 compares each personal attribute data in the personal attribute database 51 and sales floor attribute data related to one sales floor, and selects a target person who recommends a product or the like in one sales floor based on the result. For example, the selection unit 111 receives, from the generation unit 109, attribute data related to the sales floor of the position information generated by the generation unit 109 according to the position information of the mobile terminal 20, and receives each personal attribute data from the personal attribute database 51. Read out for comparison and selection. The method for selecting a target person to be recommended by comparison will be described in detail later. The target person of the recommendation destination to be selected may be a plurality of customers other than the holder of the mobile terminal 20 whose position information has been acquired by the position acquisition unit 101, and may not be in the store. The selection unit 111 described above acquires an email address associated with the selected recommendation target person from the personal attribute database 51 and supplies it to the providing unit 113.

  The providing unit 113 provides the holder with the provision information determined by the determining unit 107. For example, the providing unit 113 receives the provision information and the information for individual authentication (the individual identification information of the holder or the terminal identification information of the portable terminal 20) from the determination unit 107, and the portable terminal corresponding to the information for individual authentication Provision information is provided to 20. For example, the providing unit 113 may provide the provided information to the mobile terminal 20 via the access point 40.

  Further, the providing unit 113 further recommends a product or the like in one sales floor corresponding to the position information of the mobile terminal 20 to the target person selected as the recommendation destination. For example, the providing unit 113 may receive the e-mail address of the target person from the selecting unit 111 and transmit the providing information received from the determining unit 107 to the e-mail address.

  As described above, according to the apparatus 100 of the present embodiment, the provision information to be provided to the holder is determined according to the attribute data of the holder and the sales floor where the mobile terminal 20 is located. Provided to. Therefore, it is possible to provide appropriate information to the customer who is shopping at an appropriate timing. The device 100 may include elements other than the device 100 (for example, the attribute database 5), or the elements (for example, the attribute acquisition unit 103) in the device 100 may be implemented by an external server device or the like.

  FIG. 2 shows a personal attribute database 51 according to the present embodiment. The personal attribute database 51 stores the identification information of the customer and / or the mobile terminal 20 and the personal attribute data in association with each other for each of the plurality of customers.

  The personal attribute data is attribute values for various attributes of the target person. The personal attribute data includes basic data, preference data, purchase data, and usage data.

  The basic data is the basic information of the subject, and includes one or more attributes such as name, date of birth, age or age, gender, address, telephone number, married / unmarried, car ownership, and residence status. It may include at least one of information used for identifying / specifying the target person, such as the presence / absence of ownership, and information related to predetermined basic attributes.

  The preference data is information indicating the preference of the target person, and includes one or more attributes. Attributes classified into preference data include, for example, presence / absence or preference for various hobbies such as driving, cooking, travel, and sports, presence / absence or preference for various products such as liquor and tobacco, etc. At least one of the presence / absence or preference level of the price range and the like, and the presence / absence or preference level of various websites.

  The basic data and the preference data may be set by the subject by the subject newly registering with the service of the apparatus 100 or changing the registration information. Moreover, about the information which the subject did not set, the apparatus 100 may presume using another attribute of the subject. For the estimated attribute, the apparatus 100 may store the estimated attribute value (for example, “married” when it is determined that the probability of marriage is higher than the probability of marriage), and instead of this, a predetermined attribute value is stored. (For example, the probability of marriage is 80%) may be stored.

  The purchase data is information indicating a product purchased by the target person, and includes one or more attributes. The attributes classified as purchase data include, for example, whether or not each product is purchased or purchased, whether or not each product is genre purchased or purchased, the purchase time of each product, and the purchase location of each product, etc. There may be at least one.

  The usage data is information in which the sales history of the target person staying and the access history to the Internet content received from the terminal device 100 of the target person are recorded. The attribute classified as usage data may be, for example, location information of each sales floor where the target person has stayed beyond a reference time (such as 1 minute), presence / absence of access to each product page, or access amount.

  FIG. 3 shows a product etc. attribute database 52 according to the present embodiment. For each of a plurality of products, etc., the product etc. attribute database 52 is a product etc. identifying information for identifying the product etc., location information of the sales floor of the product etc., and a product etc. showing one or more attributes of the product etc. The attribute data is stored in association with each other.

  The product etc. attribute data is attribute values for various attributes of the target product etc. Similar to the attribute data in the personal attribute database, the attribute data of the product or the like according to the present embodiment has fields of basic data, preference data, purchase data, and usage data. The apparatus 100 may receive setting values of one or more attribute conditions that should be satisfied by the attribute data of an individual who is expected to like the target product, and store it in the product attribute database 52. In addition, the apparatus 100 may generate the product etc. attribute data of the product etc. based on the personal attribute data of one or a plurality of individuals who purchase or intend to purchase the target product etc. For example, when 80% of purchasers of a certain product or the like are men, the attribute value of the attribute relating to the gender in the attribute data of the product or the like may be set as “male”. It may be set to 80%. As described above, by providing the same or similar attribute as the attribute data of the product as the attribute data of the product or the like, it is possible to compare the similarity or the similarity between the attribute data of the product and the personal attribute data. It becomes possible to calculate, and it is possible to estimate that an individual having attribute data more similar to attribute data of a product or the like has a higher degree of preference for the product or the like.

  FIG. 4 shows a sales floor attribute database 53 according to the present embodiment. The sales floor attribute database 53 stores, for each of a plurality of sales floors, sales floor location information and sales floor attribute data indicating one or more attributes of the sales floor in association with each other.

  The sales floor attribute data is attribute values for various attributes of the target sales floor. Similarly to the attribute data in the personal attribute database, the sales floor attribute data according to the present embodiment includes fields of basic data, preference data, purchase data, and usage data.

  The basic data of the sales floor attribute data can include the type of sales floor (for example, a food court, a luxury restaurant, a 100-yen shop, a luxury shop, a sales floor for children's goods, a sales floor for bridal related books, etc.). The apparatus 100 may receive setting values of one or more attribute conditions that should be satisfied by the attribute data of an individual who is expected to prefer the target sales floor, and store it in the sales floor attribute database 53. The apparatus 100 may generate sales floor attribute data of the sales floor based on the personal attribute data of one or more individuals who have come to the sales floor. For example, when 80% of people who come to a certain sales floor are male, the attribute value of the attribute regarding sex in the attribute data of the sales floor may be set to “male”, and the probability of “male” is set to 80 % May be set. In this way, by providing an attribute that is the same as or similar to the attribute in the personal attribute data as the sales floor attribute data, it is possible to compare similarity or calculate similarity between the personal attribute data and the sales floor attribute data. It becomes possible, and it becomes possible to estimate that an individual who has similar attribute data to the attribute data of the sales floor has a higher degree of preference for the sales floor.

  FIG. 5 shows a processing flow of the apparatus 100 according to the present embodiment. The apparatus 100 provides information to the customer by executing the processes of S1 to S17.

  In this embodiment, personal identification information and terminal identification information are stored in the personal attribute database 51, and the portable terminal 20 logs in to the web service of the device 100 in advance using the personal identification information of the holder. ing. The mobile terminal 20 transmits the holder's personal identification information as information for individual authentication during wireless communication with the access point 40, thereby enabling the device 100 to identify the customer. However, the terminal identification information is stored as customer identification information in the personal attribute database 51, and the mobile terminal 20 transmits the terminal identification information as information for individual authentication during wireless communication with the access point 40, whereby the customer by the apparatus 100 May be possible.

  First, the position acquisition unit 101 detects the mobile terminal 20 in the store area (S1). For example, when the mobile terminal 20 existing in the store area issues a signal for searching for an available access point 40, at least one access point 40 in the vicinity receives the signal. Thereby, the position acquisition unit 101 detects the mobile terminal 20 in the area. Each access point 40 acquires personal identification information (individual authentication information) included in a signal from the mobile terminal 20 and detects the radio wave intensity to obtain the personal identification information and the radio wave intensity as a position acquisition unit. 101.

  Note that another method may be used as a method for the access point 40 to acquire information for individual authentication of the mobile terminal 20 and detect the radio wave intensity thereof. For example, each access point 40 issues a beacon signal to search for a mobile terminal 20 with which communication is possible, and each access point 40 receives a signal generated from the mobile terminal 20 in response to the beacon signal. Information for authentication may be acquired and the radio field intensity may be detected.

  Next, the position acquisition unit 101 acquires position information indicating in which sales floor the mobile terminal 20 is located (S3). For example, the position acquisition unit 101 derives position information on which sales floor in the area the mobile terminal 20 is based on the radio wave intensity of the mobile terminal 20 transmitted in association with the personal identification information. .

  As an example, when the access points 40 are installed so that the communication ranges overlap, the position acquisition unit 101 sets the access point 40 for each access point 40 that transmitted the personal identification information on the area map of the store. Calculate the center circle. At this time, the position acquisition unit 101 sets the communication distance corresponding to the radio wave intensity received from the access point 40 as the radius of the circle. Then, the position acquisition unit 101 estimates a single intersection where the centers of the overlapping parts of the circles or the circumferences intersect as the position of the mobile terminal 20, and derives position information indicating the sales floor.

  When the height of the mobile terminal 20 is also detected, the position acquisition unit 101 obtains a sphere having a radius corresponding to the radio wave intensity with the access point 40 as the center, and the center of the overlapping portion of each sphere or the spherical surface of each sphere. One intersection at which may intersect may be estimated as the position of the mobile terminal 20. However, a circle or a sphere need not necessarily be calculated from each of the plurality of access points 40 as long as one position at a distance corresponding to the radio wave intensity received by the access point 40 can be detected as the position of the mobile terminal 20. No. For example, the relationship between the radio wave intensity (or attenuation rate) and the communication distance is stored in advance as a table or function, and for each access point 40, the distance is estimated from the radio wave intensity (or attenuation rate) using this relationship, One position at an estimated distance from each access point 40 may be estimated using the principle of the three-point positioning method. From the viewpoint of accurately estimating the position of the mobile terminal 20 at each sales floor in the area, the access points 40 are installed in the area so that each sales floor in the area falls within the communication range of at least three access points 40. It is preferable.

  As another example, when the access point 40 is installed for each sales floor regardless of the overlapping communication range of the access point 40, the position acquisition unit 101 transmits the strongest radio wave intensity. The position of the sales floor corresponding to 40 may be estimated as the position of the mobile terminal 20. As yet another example, the position acquisition unit 101 may acquire the position information from the mobile terminal 20 using a GPS (Global Positioning System) receiver of the mobile terminal 20. In addition, in the case where terminals that read personal identification information of customers or terminal identification information of the mobile terminal 20 are arranged in each sales floor through proximity communication with the mobile terminal 20, the position acquisition unit 101 passes through these terminals. You may acquire the positional information on the portable terminal 20. FIG.

  When the position information is acquired in this way, the position acquisition unit 101 associates the acquired personal identification information and the position information with each other and supplies them to the attribute acquisition unit 103. Further, the position acquisition unit 101 supplies the position information of the holder to the generation unit 109.

  Next, the attribute acquisition unit 103 acquires the personal attribute data of the holder of the mobile terminal 20 from the personal attribute database 51 (S5). For example, the attribute acquisition unit 103 acquires personal attribute data associated with the personal identification information received from the position acquisition unit 101 from the personal attribute database 51.

  Further, the attribute acquisition unit 103 stores the product etc. attribute data associated with the location information received from the location acquisition unit 101, that is, the product etc. attribute data such as the product corresponding to the sales floor of the location information, with the product etc. attribute database 52. Get from. Then, the attribute acquisition unit 103 associates the personal identification information of the holder of the mobile terminal 20, the personal attribute data of the holder, and product attribute data such as a product corresponding to the location information of the mobile terminal 20. To the attribute adding unit 105. Further, the attribute acquisition unit 103 may supply product etc. attribute data such as a product corresponding to the position information of the mobile terminal 20 to the providing unit 113.

  Next, the attribute adding unit 105 adds an attribute relating to the sales floor according to the position information of the mobile terminal 20 to the personal attribute data of the holder of the mobile terminal 20 among the plurality of personal attribute data in the personal attribute database 51. (S7). For example, the attribute adding unit 105 receives the personal identification information of the holder of the mobile terminal 20 from the attribute acquisition unit 103, the personal attribute data of the holder, the product such as the product of the sales floor corresponding to the location information of the mobile terminal 20, and the like. Attribute data is received, and the attribute value of the received product etc. attribute data is added to the received personal attribute data.

  As an example, the attribute adding unit 105 adds, to the personal attribute data received from the attribute acquiring unit 103, an attribute indicating a preference for a product on the sales floor among the attributes in the received product etc. attribute data. Here, examples of the attribute indicating the preference for a product or the like include the degree of preference for alcohol or tobacco. The attribute adding unit 105 adds such an attribute indicating palatability to the personal attribute data.

  Further, the attribute adding unit 105 may replace / add to the personal attribute data received from the attribute acquiring unit 103 to add an attribute indicating a preference for a product displayed on the sales floor according to the position information, You may add the attribute according to the kind of sales floor according to position information. For example, the attribute adding unit 105 may add the attribute of the sales floor attribute data corresponding to the location information of the mobile terminal 20 among the plurality of sales floor attribute data in the sales floor attribute database 53 to the personal attribute data. As an example, as an attribute according to the type of sales floor, such as a food court, a luxury restaurant, a 100-yen shop, a luxury shop, a sales floor for children's goods, and a sales floor for bridal-related books, An attribute indicating married / unmarried is included. The attribute adding unit 105 adds such an attribute according to the type of the sales floor to the personal attribute data. In addition, the attribute adding unit 105 selects the attributes of the personal attribute data of a plurality of customers who have stayed at the sales floor corresponding to the location information of the mobile terminal 20 from the plurality of personal attribute data in the personal attribute database 51 over the reference time. You may add to the personal attribute data received from the attribute acquisition part 103. FIG. As an example, as an attribute according to the type of sales floor such as a bridal related book, an attribute indicating married / unmarried can be cited. The attribute adding unit 105 selects an attribute indicating married / unmarried according to the type of the sales floor among the personal attribute data of a plurality of customers who have stayed in the sales area of the bridal related book beyond the reference time. It is added to the personal attribute data received from 103.

  In addition, when the attribute according to the type of the sales floor is added to the personal attribute data in this way, the attribute adding unit 105 may acquire the sales floor attribute data from the sales floor attribute database 53. In addition, when adding an attribute indicating palatability or an attribute corresponding to the type of sales floor to the holder's personal attribute data, the attribute adding unit 105 newly sets the attribute value separately from the existing attribute value in the personal attribute data. In addition to the existing attribute value in the personal attribute data, the existing attribute value may be changed.

  Then, the attribute adding unit 105 updates the personal attribute data associated with the received personal identification information of the holder among the plurality of personal attribute data in the personal attribute database 51 to the added personal attribute data. At this time, when the holder of the portable terminal 20 stays at the same sales floor for more than the reference time, the attribute adding unit 105 uses the sales floor identification information for each attribute of the usage data in the personal attribute data of the holder. Of these, it is added to the attribute indicating the history of the sales floor where the customer stayed. Further, the attribute addition unit 105 includes personal identification information of the holder of the mobile terminal 20, personal attribute data to which attributes relating to the sales floor are added, and product attribute data such as products corresponding to the location information of the mobile terminal 20. Correspondingly, it is supplied to the determination unit 107.

  Next, the determination unit 107 determines the provision information to be provided to the holder according to the personal attribute data of the holder and the sales floor where the mobile terminal 20 is located (S9). For example, the determination unit 107 includes personal identification information of the holder of the mobile terminal 20 from the attribute addition unit 105, personal attribute data to which attributes related to the sales floor are added, and products such as products corresponding to the location information of the mobile terminal 20 The attribute data is received, and provided information is determined based on these pieces of information. As an example, the determination unit 107 selects, from among the received product attribute data, product attribute data that has a similarity higher than the standard with respect to the personal attribute data, and provides information related to the product to the holder Determine as information. The similarity criterion may be defined by, for example, a similarity threshold, or may be defined in the form of a prescribed number in descending order of similarity.

  Instead of receiving various types of information from the attribute addition unit 105, the determination unit 107 receives the personal identification information of the holder of the mobile terminal 20, the personal attribute data of the holder, and the mobile terminal 20 from the attribute acquisition unit 103. The product information attribute data such as the product corresponding to the position information may be received, and the provision information may be determined based on the information. Then, the determination unit 107 supplies the determined provided information to the providing unit 113 in association with the individual personal identification information of the holder received from the attribute adding unit 105.

  Next, the providing unit 113 provides the holder with the provision information determined by the determining unit 107 (S11). For example, the provision unit 113 receives the provision information and the personal identification information of the holder from the determination unit 107, and provides the provision information to the mobile terminal 20 corresponding to the personal identification information. However, the providing unit 113 may also receive the location information of the mobile terminal 20 from the location acquisition unit 101, and may display the provided information on a display device installed at a sales floor corresponding to the location information. In-store broadcast may be changed to include. The providing unit 113 may detect that the holder has come to the cash register and issue a coupon corresponding to the provided information at the cash register, or use a web advertisement, an advertisement mail, or other various communication media. The provided information may be provided to the holder.

  Next, based on a plurality of personal attribute data about the holders of a plurality of mobile terminals 20 that have been located at one sales floor where the mobile terminal 20 was detected in the process of S1, the generation unit 109 performs the one Attribute data relating to the sales floor is generated (S13). For example, the generation unit 109 receives one piece of position information from the position acquisition unit 101. Then, the generation unit 109 refers to the personal attribute database 51 and, based on the plurality of personal attribute data having an attribute indicating that the position information has remained at the sales floor of the position information among the plurality of personal attribute data in the personal attribute database 51. The sales floor attribute data of the sales floor or the product attribute data such as the products of the sales floor is generated.

  As an example, the generation unit 109 may aggregate attribute values of each attribute in a plurality of personal attribute data, and generate a distribution itself for each attribute value and / or a numerical value representing a distribution for each attribute as sales floor attribute data. Good. More specifically, the generation unit 109 generates sales floor attribute data based on the result of averaging the attribute values for each attribute in the plurality of personal attribute data. Further, in addition to the average, the generation unit 109 displays numerical values (distribution, deviation, kurtosis, skewness, type of distribution, KLD, JSD, etc.) related to the distribution of each attribute of the plurality of personal attribute data on the sales floor attribute data It may be calculated as at least a part of Similarly, the generation unit 109 may generate product etc. attribute data.

  Then, the generation unit 109 supplies the generated attribute data regarding the sales floor to the selection unit 111. Further, the generation unit 109 updates attribute data corresponding to the received position information among a plurality of sales floor attribute data or product etc. attribute data in the sales floor attribute database 53 or the product etc. attribute database 52.

  Next, the selection unit 111 compares each personal attribute data in the personal attribute database 51 with sales floor attribute data relating to one sales floor where the mobile terminal 20 is detected, and based on the result, the product in one sales floor The target person who recommends etc. is selected (S15). Thereby, the target person of recommendation destination is selected based on the attribute data produced | generated regarding the sales floor from which the portable terminal 20 was detected.

  For example, the selection unit 111 receives, from the generation unit 109, attribute data related to the sales floor of the position information generated in the process of S13 according to the position information of the mobile terminal 20. Subsequently, the selection unit 111 reads each personal attribute data from the personal attribute database 51 in association with the personal identification information, compares it with the received attribute data regarding the sales floor, and selects personal attribute data having a similarity degree equal to or higher than the reference. Then, the customer of the personal identification information corresponding to the personal attribute data is selected as the recommended target person.

  The similarity criterion may be defined by, for example, a similarity threshold, or may be defined in the form of a prescribed number in descending order of similarity. Here, if there is an attribute condition that the recommendation target person should satisfy, the selection unit 111 narrows down the recommendation target person according to the condition. After selecting the target person to be recommended, the selection unit 111 reads out the mail address corresponding to the personal identification information of the target person from the personal attribute database 51 and supplies it to the providing unit 113.

  Then, the providing unit 113 recommends a product or the like in one sales floor corresponding to the position information of the mobile terminal 20 to the target person selected as the recommendation destination (S17). For example, the providing unit 113 may receive the e-mail address of the target person from the selecting unit 111 and transmit the providing information received from the determining unit 107 in the process of S9 to the e-mail address. In addition, in the case where product attribute data such as a product at one sales floor is received from the attribute acquisition unit 103, the providing unit 113 includes, for each target person, product etc. attribute data such as a product at one sales floor. The product etc. attribute data having a similarity higher than the standard with respect to the personal attribute data of the target person may be selected, and information relating to the product etc. may be sent as the provision information to the email address of the target person. The similarity criterion may be defined by, for example, a similarity threshold, or may be defined in the form of a prescribed number in descending order of similarity.

  As described above, the apparatus 100 according to the present embodiment provides the holder with the attribute data of the holder and the sales location of the mobile terminal 20 by executing the flow of S1 to S17. Determine the information to be provided and provide it to the holder. Therefore, it is possible to provide appropriate information to the customer who is shopping at an appropriate timing.

  FIG. 6 shows an example of how the access point 40 is installed. As shown in the figure, a plurality of product display shelves including at least one sales floor 90 and a cash register 95 are installed in the store area. Further, in the area, the access points 40 are installed so that each sales floor 90 falls within the communication range of at least three access points 40.

  In such an area, when the holder of the mobile terminal 20 is located at, for example, the position 900, the mobile terminal 20 communicates with the access points 40 (a), 40 (b), and 40 (c) at the communication distance (d1, Communication is performed with a radio wave intensity corresponding to d2 and d3). As a result, the position acquisition unit 101 has a center position 900 in the overlapping portion of the three circles of the communication distances (d1, d2, d3) centered on the access points 40 (a), 40 (b), and 40 (c). Is estimated as the position of the mobile terminal 20, and position information indicating the sales floor at this position is derived.

  FIG. 7 shows an example of the display screen of the mobile terminal 20. For example, when a customer whose preference for cooking is higher than a threshold exists in a book sales area in Southeast Asia in the book sales area, information on books related to Southeast Asian cuisine is provided from the device 100 to the mobile terminal 20 of the customer. Is output.

  FIG. 8 shows an example of the configuration of a computer 1900 according to this embodiment. A computer 1900 according to this embodiment functions as the apparatus 100. In addition to this, a computer connected to the network 22 as the mobile terminal 20 may have the same configuration as the computer 1900.

  A computer 1900 according to this embodiment is connected to a CPU peripheral unit having a CPU 2000, a RAM 2020, a graphic controller 2075, and a display device 2080 that are connected to each other by a host controller 2082, and to the host controller 2082 by an input / output controller 2084. An input / output unit having a communication interface 2030, a hard disk drive 2040, and a DVD drive 2060, a ROM 2010 connected to an input / output controller 2084, a flash memory drive 2050, and a legacy input / output unit having an input / output chip 2070. .

  The host controller 2082 connects the RAM 2020 to the CPU 2000 and the graphic controller 2075 that access the RAM 2020 at a high transfer rate. The CPU 2000 operates based on programs stored in the ROM 2010 and the RAM 2020 and controls each unit. The graphic controller 2075 acquires image data generated by the CPU 2000 or the like on a frame buffer provided in the RAM 2020 and displays it on the display device 2080. Instead of this, the graphic controller 2075 may include a frame buffer for storing image data generated by the CPU 2000 or the like.

  The input / output controller 2084 connects the host controller 2082 to the communication interface 2030, the hard disk drive 2040, and the DVD drive 2060, which are relatively high-speed input / output devices. The communication interface 2030 communicates with other devices via a network by wire or wireless. The communication interface functions as hardware that performs communication. The hard disk drive 2040 stores programs and data used by the CPU 2000 in the computer 1900. The DVD drive 2060 reads a program or data from the DVD 2095 and provides it to the hard disk drive 2040 via the RAM 2020.

  The input / output controller 2084 is connected to the ROM 2010, the flash memory drive 2050, and the relatively low-speed input / output device of the input / output chip 2070. The ROM 2010 stores a boot program that the computer 1900 executes at startup and / or a program that depends on the hardware of the computer 1900. The flash memory drive 2050 reads a program or data from the flash memory 2090 and provides it to the hard disk drive 2040 via the RAM 2020. The input / output chip 2070 connects the flash memory drive 2050 to the input / output controller 2084 and inputs / outputs various input / output devices via, for example, a parallel port, a serial port, a keyboard port, a mouse port, and the like. Connect to controller 2084.

  A program provided to the hard disk drive 2040 via the RAM 2020 is stored in a recording medium such as a flash memory 2090, a DVD 2095, or an IC card and provided by a user. The program is read from the recording medium, installed in the hard disk drive 2040 in the computer 1900 via the RAM 2020, and executed by the CPU 2000.

  A program installed in the computer 1900 and causing the computer 1900 to function as at least part of the apparatus 100 is at least one of a position acquisition module, an attribute acquisition module, an attribute addition module, a determination module, a generation module, a selection module, and a provision module. With one. These programs or modules work with the CPU 2000 or the like to make the computer 1900 into a position acquisition unit 101, an attribute acquisition unit 103, an attribute addition unit 105, a determination unit 107, a generation unit 109, a selection unit 111, and a provision unit 113. Each may function.

  The information processing described in these programs is read into the computer 1900, so that the software 1900 works on the CPU 2000, which is a specific means in which the software and the various hardware resources described above cooperate, and the computer 1900 is located. It functions as the acquisition unit 101, the attribute acquisition unit 103, the attribute addition unit 105, the determination unit 107, the generation unit 109, the selection unit 111, and the provision unit 113. And the specific apparatus 100 according to the intended use is constructed | assembled by implement | achieving the calculation or processing of the information according to the intended use of the computer 1900 in this embodiment by these specific means.

  As an example, when communication is performed between the computer 1900 and an external device or the like, the CPU 2000 executes a communication program loaded on the RAM 2020 and executes a communication interface based on the processing content described in the communication program. A communication process is instructed to 2030. Under the control of the CPU 2000, the communication interface 2030 reads transmission data stored in a transmission buffer area or the like provided on a storage device such as the RAM 2020, the hard disk drive 2040, the flash memory 2090, or the DVD 2095, and transmits it to the network. Alternatively, the reception data received from the network is written into a reception buffer area or the like provided on the storage device. As described above, the communication interface 2030 may transfer transmission / reception data to / from the storage device by a DMA (direct memory access) method. Instead, the CPU 2000 transfers the storage device or the communication interface 2030 as a transfer source. The transmission / reception data may be transferred by reading the data from the data and writing the data to the communication interface 2030 or the storage device of the transfer destination.

  Further, the CPU 2000 DMAs all or necessary portions of files or databases stored in an external storage device such as the hard disk drive 2040, the DVD drive 2060 (DVD 2095), the flash memory drive 2050 (flash memory 2090), or the like. The data is read into the RAM 2020 by transfer or the like, and various processes are performed on the data on the RAM 2020. Then, CPU 2000 writes the processed data back to the external storage device by DMA transfer or the like. In such processing, since the RAM 2020 can be regarded as temporarily holding the contents of the external storage device, in the present embodiment, the RAM 2020 and the external storage device are collectively referred to as a memory, a storage unit, or a storage device.

  For example, the storage unit of the device 100 receives and / or provides to the position acquisition unit 101, the attribute acquisition unit 103, the attribute addition unit 105, the determination unit 107, the generation unit 109, the selection unit 111, and the provision unit 113. And the data in the personal attribute database 51, the product attribute database 52, and the sales floor attribute database 53 may be stored as appropriate. For example, the storage unit may receive and store the attribute data supplied from the attribute acquisition unit 103 to the attribute adding unit 105 and the providing unit 113, or receive and store the attribute data supplied from the generation unit 109 to the selection unit 111. It's okay. Further, the storage unit may store the position information acquired by the position acquisition unit 101 and the like.

  Various types of information such as various programs, data, tables, and databases in the present embodiment are stored on such a storage device and are subjected to information processing. Note that the CPU 2000 can also store a part of the RAM 2020 in the cache memory and perform reading and writing on the cache memory. Even in such a form, the cache memory bears a part of the function of the RAM 2020. Therefore, in the present embodiment, the cache memory is also included in the RAM 2020, the memory, and / or the storage device unless otherwise indicated. To do.

  In addition, the CPU 2000 performs various operations, such as various operations, information processing, condition determination, information search / replacement, etc., described in the present embodiment, specified for the data read from the RAM 2020 by the instruction sequence of the program. Is written back to the RAM 2020. For example, when performing the condition determination, the CPU 2000 determines whether or not the various variables shown in the present embodiment satisfy the conditions such as large, small, above, below, equal, etc., compared to other variables or constants. If the condition is satisfied (or not satisfied), the program branches to a different instruction sequence or calls a subroutine.

  Further, the CPU 2000 can search for information stored in a file or database in the storage device. For example, in the case where a plurality of entries in which the attribute value of the second attribute is associated with the attribute value of the first attribute are stored in the storage device, the CPU 2000 displays the plurality of entries stored in the storage device. The entry that matches the condition in which the attribute value of the first attribute is specified is retrieved, and the attribute value of the second attribute that is stored in the entry is read, thereby associating with the first attribute that satisfies the predetermined condition The attribute value of the specified second attribute can be obtained.

  In addition, when a plurality of elements are listed in the description of the embodiment, elements other than the listed elements may be used. For example, when “X executes Y using A, B, and C”, X may execute Y using D in addition to A, B, and C.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

5 attribute database
10 system
20 Mobile devices
DESCRIPTION OF SYMBOLS 22 Network 40 Access point 51 Personal attribute database 52 Product attribute database 53 Place attribute database 90 Sales place 95 Cash register 100 Apparatus 101 Position acquisition part 103 Attribute acquisition part 105 Attribute addition part 107 Determination part 109 Generation part 111 Selection part 113 Supply part 900 Position 1900 Computer 2000 CPU
2010 ROM
2020 RAM
2030 Communication interface 2040 Hard disk drive 2050 Flash memory drive 2060 DVD drive 2070 Input / output chip 2075 Graphic controller 2080 Display device 2082 Host controller 2084 Input / output controller 2090 Flash memory 2095 DVD

Claims (10)

A position acquisition unit that acquires position information indicating in which sales floor the mobile terminal is located in an area having a plurality of sales floors;
An attribute acquisition unit that acquires attribute data of the holder of the mobile terminal from an attribute database that stores attribute data indicating individual attributes;
A determination unit that determines providing information to be provided to the holder according to which sales location the attribute data of the holder and the portable terminal are located;
A provision unit that provides the holder with the provision information determined by the determination unit;
A device comprising:   The apparatus according to claim 1, wherein the providing unit provides the provision information to the mobile terminal. An attribute addition unit for adding an attribute relating to the sales floor according to the position information to the attribute data of the holder in the attribute database;
The apparatus according to claim 1, wherein the determination unit determines providing information to be provided to the holder based on attribute data of the holder to which an attribute relating to a sales floor according to the position information is added.   The apparatus according to claim 3, wherein the attribute adding unit adds an attribute indicating a preference for a product or service displayed on a sales floor according to the position information to the attribute data of the holder in the attribute database.   The apparatus according to claim 3 or 4, wherein the attribute adding unit adds an attribute according to a type of a sales floor according to the position information to the attribute data of the holder in the attribute database.   The said determination part determines the said provision information regarding the goods or service recommended to the said holder according to the sales data where the said holder's attribute data and the said portable terminal are located. A device according to claim 1. A generating unit that generates attribute data related to the one sales floor based on a plurality of attribute data about the plurality of holders located in one sales floor;
A selection unit that selects a target person to recommend a product or service in the one sales floor based on a result of comparing the attribute data of each individual in the attribute database and the attribute data relating to the one sales floor;
Further comprising
The apparatus according to any one of claims 1 to 6, wherein the providing unit further recommends a product or service at the one sales floor for the target person selected by the selection unit.   The position acquisition unit is provided in the area, and acquires position information of the mobile terminal detected based on information from a plurality of access points capable of communicating with the mobile terminal. The apparatus according to one item. A method performed by a computer,
A position acquisition stage for acquiring position information indicating in which sales floor the mobile terminal is located in an area having a plurality of sales floors;
An attribute acquisition step of acquiring attribute data of the holder of the mobile terminal from an attribute database storing attribute data indicating an individual attribute;
A determination step of determining providing information to be provided to the holder according to which sales location the attribute data of the holder and the mobile terminal are located;
A providing step of providing the holder with the provision information determined in the determination step;
A method comprising: Computer
A position acquisition unit that acquires position information indicating in which sales floor the mobile terminal is located in an area having a plurality of sales floors;
An attribute acquisition unit that acquires attribute data of the holder of the mobile terminal from an attribute database that stores attribute data indicating individual attributes;
A determination unit that determines providing information to be provided to the holder according to which sales location the attribute data of the holder and the portable terminal are located;
A provision unit that provides the holder with the provision information determined by the determination unit;
A program that causes a device to function as an apparatus.

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