JP2017191495A - Device, method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To determine provision information matching to a customer before the customer visits a shop.SOLUTION: A device comprises a position acquisition unit which acquires positional information indicating that a portable terminal is located within a reference distance from the shop, an attribute acquisition unit which acquires attribute data of a holder of the portable terminal from an attribute database storing the attribute data indicating a personal attribute, a determination unit which determines provision information to provide to the holder on the basis of the attribute data acquired by the attribute acquisition unit, and an information transmission unit which transmits the information determined by the determination unit to the portable terminal. There are also provided a method and a program thereof.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an apparatus, a method, and a program.

  Conventionally, stores that provide products and services have recommended products and services that match the customer after the customer has visited the store and confirmed the customer's requirements and preferences. In addition, stores provide information on products and services through newspapers, advertisements, television, radio, websites, and emails.

  However, since stores distribute information such as products and services to an unspecified number of people, it is difficult to provide information that matches customer preferences and the like. Further, since the customer's preference is confirmed after the customer visits the store, it is difficult to reflect the information in the information provided before the customer visits. In addition, after a customer visits a store, it takes time and effort for an employee to check each customer when confirming requests and preferences to the customer.

  In the first aspect of the present invention, from the position acquisition unit that acquires position information indicating that the mobile terminal is located within the reference distance from the store, and the attribute database that stores attribute data indicating personal attributes, the mobile terminal An attribute acquisition unit that acquires attribute data of the holder, a determination unit that determines provision information to be provided to the holder based on the attribute data acquired by the attribute acquisition unit, and information determined by the determination unit An apparatus, a method, and a program are provided.

  In the second aspect of the present invention, based on the distance acquisition unit that acquires the distance from the mobile terminal to the store and the distance acquired by the distance acquisition unit, the decision to determine the provision information to be provided to the holder of the mobile terminal And an information transmission unit that transmits information determined by the determination unit to a mobile terminal.

  It should be noted that the above summary of the invention does not enumerate all the necessary features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

An example of the positional relationship of the store and customer which concerns on this embodiment is shown. The structural example of the apparatus 100 which concerns on this embodiment is shown. An example of the attribute data which the attribute database which concerns on this embodiment memorize | stores is shown. An example of the operation flow of the apparatus 100 is shown. An example in which the device 100 according to the present embodiment receives mobile terminal information from a plurality of access points is shown. The 1st modification of the apparatus 100 which concerns on this embodiment is shown. The 2nd modification of the apparatus 100 which concerns on this embodiment is shown. An example of a hardware configuration of a computer 1900 functioning as the apparatus 100 according to the present embodiment is shown.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.

  FIG. 1 shows an example of the positional relationship between a store and a customer according to this embodiment. Here, the store may be an individual store providing goods and / or services, or may be a collective store in which individual stores are gathered. The store may be a complex store such as a department store. FIG. 1 shows an example of a state in which a customer A before coming to a store gets off at the nearest station of the store. In the state shown in FIG. 1, regardless of whether the customer A intends to go to the store, the store clerk or the like cannot recognize that the customer A is in the vicinity of the store.

  Therefore, it has been difficult for the store to provide the customer A with information that recommends visiting. It is also difficult for the store to provide information on products and services that match the customer A. In addition, unless the customer A visits the store many times, the store side cannot grasp the customer A's preferences and purchase history. It was difficult to do. Further, the customer A has to respond to inquiries about preferences and the like by visiting the store, and the same exchange has to be repeated for each visit. Further, the store side has to deal with other customers in the same manner, and it takes time and effort in the store for each customer.

  Therefore, before the customer visits the apparatus 100 of the present embodiment, the customer's location information is acquired and information to be recommended is determined for the customer who has moved within the reference distance. Such customer location information can be generated in response to a request signal for requesting connection (login) to a network or the like from a portable terminal or the like possessed by the customer. The example of FIG. 1 shows an example in which the customer A holds the mobile terminal 10. That is, the customer A is the holder A of the mobile terminal 10 in the present embodiment. The mobile terminal 10 has a communication function for wirelessly connecting to a network or the like. The mobile terminal 10 is, for example, a smartphone, a mobile phone, a tablet PC, a watch, a personal computer, or the like. Note that the holder A registers a means for receiving a notification from the apparatus 100 such as an email address of the mobile terminal 10 in advance as attribute data or personal data.

  The signal strength at which the mobile terminal 10 communicates with the connection destination varies as the customer A moves. In addition, the mobile terminal 10 may change the connection destination when the signal strength of the connection destination different from the current connection destination is higher. That is, the mobile terminal 10 can be set to receive signal strengths from a plurality of connection destinations so that the communication state becomes better. For example, the mobile terminal 10 can be set to connect to a corresponding base station (access point) or the like within a connection area (wireless LAN spot) such as a public wireless LAN. FIG. 1 shows an example in which an access point 20 is provided in the vicinity of a station, and a mobile terminal 10 possessed by a customer A communicates with the access point 20.

  In this case, the mobile terminal 10 transmits a connection request to the access point 20 using the terminal identification information for identifying the mobile terminal 10 to connect. That is, the access point 20 receives the connection request and acquires the terminal identification information of the mobile terminal 10. The terminal identification information may be a number registered in advance, or may be a number unique to the mobile terminal 10 such as a MAC address. The holder A holding the mobile terminal 10 may permit the use of the terminal identification information acquired by the access point 20 by registration or contract.

  Thereby, the access point 20 can transmit the information based on the acquired portable terminal 10 to a usage destination. Here, the holder A may register the usage destination of the access point 20 in advance. The access point 20 transmits the terminal information of the mobile terminal 10 acquired in the connection area to the registered usage destination as position information that the holder A holding the mobile terminal 10 exists in the connection area. Thereby, the use destination can recognize that the holder A has moved into the connection area of the access point 20. In the present embodiment, an example will be described in which the store in which the apparatus 100 is provided is a usage destination registered or contracted by the holder A of the mobile terminal 10.

  In addition, the holder A may register or permit transmission of personal identification information for identifying an individual to the access point 20 and use of the personal identification information acquired by the access point 20 by registration or a contract. Accordingly, the access point 20 can transmit the personal identification information of the holder A holding the connected mobile terminal 10 in the position information of the holder A. The apparatus 100 of this embodiment can prepare the information, service, etc. matched with the said holder A before the holder A visits by receiving the positional information on the customer A. FIG. 1 shows an example in which such a device 100 is provided in a store. Such an apparatus 100 will be described next.

  FIG. 2 shows a configuration example of the apparatus 100 according to the present embodiment, together with the access point 20, the network 30, the position estimation unit 40, and the database 50. The access point 20 communicates with the mobile terminal 10 in the connection area, and acquires terminal identification information of the mobile terminal 10 connected to the access point 20. Further, the access point 20 may acquire personal identification information. Further, the access point 20 may connect the mobile terminal 10 and the network 30 by acquiring terminal identification information and / or personal identification information.

  The access point 20 connects the mobile terminal 10 and the like to the network 30 based on a communication standard such as a wireless LAN. For example, the access point 20 is a base station or a relay station using the WiFi standard. The access point 20 may connect a plurality of mobile terminals 10 and the like to the network 30 using one or more types of signals. For example, the access point 20 transmits and receives a dedicated signal used by a specific user and a public signal used by an unspecified user. As an example, the dedicated signal is used by the owner of the access point 20 to connect to the network 30, and the public signal is used by an unspecified number of users for public radio. In this case, the mobile terminal 10 according to the present embodiment may exchange signals with the access point 20 using a public signal for public radio without using a dedicated signal.

  The network 30 is, for example, the Internet. A system for connecting the mobile terminal 10 or the like to the network 30 using a plurality of access points 20 may be designed such that the mobile terminal 10 logs into the network 30 based on the terminal identification information and / or the personal identification information.

  The access point 20 may acquire information as to whether the terminal identification information and / or the personal identification information can be transmitted to the usage destination via such a network 30. In addition, the access point 20 may acquire signal strength information of a signal received from the mobile terminal 10. Further, the access point 20 may acquire connection information of other access points corresponding to other connection areas via the network 30. The access point 20 supplies the acquired information to the position estimation unit 40. The access point 20 may supply the acquired information to the position estimation unit 40 via the network 30 or directly.

  The position estimation unit 40 estimates the position of the mobile terminal 10. The position estimation unit 40 estimates the distance between the mobile terminal 10 and the access point 20. Further, the position estimation unit 40 may estimate the distance between the mobile terminal 10 and the device 100. If the position estimation unit 40 estimates that the mobile terminal 10 is located within the reference distance from the store, the position estimation unit 40 transmits the estimation result to the apparatus 100 as position information.

  The position estimation unit 40 may transmit the estimated distance information included in the position information. Moreover, the position estimation part 40 may transmit the information of the estimated distance as distance information. Further, the position estimation unit 40 may transmit the terminal identification information and / or personal identification information received from the access point 20 in the position information. The position estimation unit 40 may supply the position information to the apparatus 100 via the network 30 or directly.

  The database 50 is connected to the network 30 and stores data used by the device 100. The database 50 includes, for example, an attribute database that stores attribute data indicating the attributes of the individual holding the portable terminal 10. The database 50 may include a registration database that stores information indicating whether the access point 20 can transmit terminal identification information and / or personal identification information of the mobile terminal 10 to a store. The database 50 may include a store database that stores information on stores to be transmitted. The database 50 may include an access point database that stores the arrangement and connection state of the plurality of access points 20.

  In this way, the device 100 confirms that the holder A of the mobile terminal 10 is visiting within a predetermined area or within a predetermined distance based on position information received from one or a plurality of access points 20. Can be recognized. The apparatus 100 includes a position acquisition unit 110, an attribute acquisition unit 120, a determination unit 130, and an information transmission unit 140.

  The position acquisition unit 110 acquires position information indicating that the mobile terminal 10 is located within a reference distance from the store. Further, the position acquisition unit 110 acquires the terminal identification information and / or personal identification information of the holder. The position acquisition unit 110 may acquire distance information between the mobile terminal 10 and the store. The position acquisition unit 110 acquires position information and the like via the network 30 as an example.

  The attribute acquisition unit 120 acquires attribute data of the holder of the mobile terminal from the attribute database. The attribute acquisition unit 120 may acquire attribute data corresponding to the terminal identification information of the mobile terminal 10. Further, the attribute acquisition unit 120 may acquire attribute data corresponding to the personal identification information of the holder of the mobile terminal 10. For example, the attribute acquisition unit 120 acquires attribute data stored in the database 50 via the network 30.

  The determination unit 130 determines provision information to be provided to the holder based on the attribute data acquired by the attribute acquisition unit 120. The determination unit 130 may determine recommended store visit information for recommending the store visit by the holder as provided information. The recommended store visit information may be notification of an event or the like being held in the store, information on giving points when visiting the store, and information on presents when visiting the store. Further, the determination unit 130 may determine purchase recommendation information that recommends purchase of at least one of a product and a service at the store as the provided information. The purchase recommendation information may be notification of discounts for products or services, coupons, and bargain information. The store recommendation information may be information that the holder recommends to visit and purchase, and in this case, may include purchase recommendation information. The determination unit 130 supplies the determined provision information to the information transmission unit 140.

  The information transmission unit 140 transmits the provision information determined by the determination unit 130 to the mobile terminal 10. The information transmission unit 140 may transmit the provided information to the mobile terminal 10 via the network 30. The information transmission unit 140 may transmit using e-mail or the like, or may transmit using a dedicated application or the like instead. Note that the transmission destination of the portable terminal 10 may be registered in advance in the attribute data, or instead, may be registered as personal information of the holder. Thereby, since the store can transmit store visit information and / or purchase recommendation information to the holder of the mobile terminal 10 that has visited in the vicinity of the store, it is possible to effectively attract customers.

  FIG. 3 shows an example of attribute data stored in the attribute database according to the present embodiment. The attribute data indicates an individual attribute. The attribute data may be stored in the attribute database for each store. The attribute data may be data accumulated for each holder. The attribute data includes, for example, store visit history, customer service history, purchase history, history information statistics and / or analysis data, access point access history, appearance information, and additional data. The store visit history may include the number of visits to the store and the date and time. The customer service history may include information on the store clerk who served the customer, the contents of the service, and the like. The purchase history may include purchased products, number, amount, and the like.

  Further, the attribute data may include statistics and / or analysis results of the history information as statistics and / or analysis data of the history information. The analysis data may include information such as the preference of the holder analyzed from the history information or the like. Further, the attribute data may include the number of times of connection from the mobile terminal 10 to the access point 20 and the date and time as an access history. Further, the appearance information may include information indicating the appearance of the holder such as a photograph and physical characteristics. Further, the additional data may include matters and features that should be stored by the store clerk. It is preferable that at least a part of the attribute data is automatically updated. A part of attribute data may be registered by a store clerk or the like.

  The attribute database may store attribute data indicating an individual attribute in association with terminal identification information of the mobile terminal 10 used by the individual. The attribute database may store one attribute data and one terminal identification information in association with each other. Further, in response to the connection of the mobile terminal 10 to the access point 20, the corresponding one attribute data may be updated. When it is found that the holder holds a plurality of portable terminals and holds the plurality of terminals, the terminal identification information of the plurality of portable terminals and one attribute data are stored in association with each other. It's okay. In this case, when one or more portable terminals among the plurality of portable terminals are connected to the access point 20, one corresponding attribute data may be updated.

  Further, the attribute database may store attribute data indicating an individual attribute and personal identification information of the individual in association with each other. Here, the personal identification information may be data acquired by a system different from the apparatus 100. The personal identification information may be a membership card issued by the store, a point card usable at the store, an ID number issued for each customer registered corresponding to a credit card, or the like. The personal identification information may be associated with personal information using the member card, the point card, the credit card, or the like. FIG. 3 shows an example in which the attribute database stores attribute data, terminal identification information, and personal identification information in association with each other.

  The apparatus 100 uses the attribute data as shown in FIG. 3 to quickly acquire information such as the purchase history of the holder of the mobile terminal 10 in response to the connection of the mobile terminal 10 to the access point 20. can do. The apparatus 100 can use such attribute data by using at least one of personal identification information and terminal identification information. That is, for example, even if the holder only permits the use of the terminal identification information, the provision information matching the holder can be determined and transmitted by using the terminal identification information of the mobile terminal 10.

  In addition, when the holder permits the use of personal information, the device 100 can acquire the personal information of the holder of the mobile terminal 10 based on the personal identification information. Thereby, the apparatus 100 can further transmit the provision information with higher accuracy by further using the purchase information in a store different from the store. Next, the operation of the apparatus 100 that uses terminal identification information will be described.

  FIG. 4 shows an example of the operation flow of the apparatus 100. First, the access point 20 waits for a connection request for the mobile terminal 10 (S410). The access point 20 waits for a connection request until the mobile terminal 10 is connected (S410: No). When the mobile terminal 10 is connected (S410: Yes), the access point 20 accesses the database 50 and confirms whether the terminal identification information of the mobile terminal 10 is available (S420).

  When the use of the terminal identification information of the mobile terminal 10 is not permitted (S420: No), the apparatus 100 returns to S410 and waits for a connection request for another mobile terminal 10. When the use of the terminal identification information of the mobile terminal 10 is permitted (S420: Yes), the access point 20 supplies the terminal identification information to the position estimation unit 40. The access point 20 may supply terminal identification information together with information on the reception strength of the connection request received from the mobile terminal 10.

  The position estimation unit 40 estimates the position of the mobile terminal 10 (S430). Since the connection request from the mobile terminal 10 has arrived at the access point 20, the position estimation unit 40 may estimate that the mobile terminal 10 is located in an area that is a connection area of the access point 20. In this case, when the distance between a part or all of the area and the store is within the reference distance, the position estimation unit 40 supplies information on the area to the position acquisition unit 110 as position information. Since the distance between a part or all of the area and the store is determined at the stage where the access point 20 is installed, whether or not the distance is within the reference distance may be determined in advance.

  Further, the position estimation unit 40 may estimate the position of the mobile terminal 10 based on the signal strength of the mobile terminal 10 received from the plurality of access points 20. The position estimation unit 40 can estimate the distance because the signal strength of the mobile terminal 10 varies according to the distance between the access point 20 and the mobile terminal 10. The position estimation unit 40 may estimate the distance assuming that the signal strength of the mobile terminal 10 is inversely proportional to the square of the distance. Moreover, the position estimation part 40 may estimate the said distance by measuring previously the relationship between the signal strength of the portable terminal 10, and distance, and comparing with a measurement result.

  Thereby, the position estimation unit 40 can estimate the distances from the plurality of access points 20 to the mobile terminal 10 based on the signal strengths of the mobile terminals 10 received from the plurality of access points 20. Here, if each distance from three points whose positions are known in advance to one arbitrary point is known, the position substantially equal to the intersection of three circles each having the three distances as radii is the position of the arbitrary one point. It can be estimated as a position. That is, the position estimation unit 40 can estimate the position of the mobile terminal 10 by estimating the distance from three or more access points 20.

  Further, the position of the mobile terminal 10 may be estimated based on the signal strength information of the signal received by the access point 20 from the mobile terminal 10 and the change in the signal strength. If each distance from two points whose positions are known in advance to any one point is known, the position of the one arbitrary point is either one of two intersections by two circles each having the two distances as radii. It can be estimated that the positions are substantially equal. Therefore, the position estimation unit 40 can estimate the position candidates of the mobile terminal 10 to two by estimating the distance from the two access points 20. And the position estimation part 40 continues estimation of the position candidate of the said portable terminal 10 according to the change of the signal strength of the portable terminal 10, and the candidate of the said position changes continuously, and there is no inconsistency. The position of the mobile terminal 10 may be estimated.

  Next, the position acquisition unit 110 acquires the position information estimated by the position estimation unit 40 (S440). The position acquisition unit 110 may acquire position information from the position estimation unit 40 via the network 30 or may acquire directly from the position estimation unit 40. The position acquisition unit 110 supplies the acquired position information and terminal identification information to the attribute acquisition unit 120.

  Next, the attribute acquisition unit 120 acquires attribute data associated with the terminal identification information included in the position information from the attribute database (S450). When the attribute acquisition unit 120 acquires the attribute data, the device 100 can grasp the history, preferences, and the like of the holder who has held the mobile terminal 10 in the past and visited the store. The apparatus 100 can also determine that the holder is a new customer when there is no corresponding history information. Moreover, the apparatus 100 can also grasp the history that the holder who entered the store did not purchase the product according to the store entry history and the purchase history.

  In addition, the device 100 also knows that the holder has not visited the store despite visiting the neighborhood of the store according to the history of the mobile terminal 10 connecting to the access point 20 and the history of visiting the store. can do. Therefore, the apparatus 100 compares the holder's entry history and the history of not entering the store with a campaign executed in the past, an exhibition cycle of goods sold, an arrival cycle, a history of provided services, and the like. Further, the preference of the holder and the motive for entering the store can be further analyzed.

  Next, the determination part 130 determines the provision information transmitted to a holder (S460). The determination unit 130 determines a campaign, an event, a present, etc. related to a product, service, consumables, accessories, and / or products connected to the purchased product of the same type as the purchased product, according to the purchase history of the holder The recommended store visit information including the information may be determined. Moreover, the determination part 130 may determine store visit recommendation information including information on points accumulated by the holder, information on benefits obtained by points, information on remaining points until benefits are obtained, and the like.

  In addition, the determination unit 130 may determine purchase recommendation information including a discount notice, coupon ticket, sale information, and the like related to the purchased product as described above, according to the purchase history of the holder. The determination unit 130 may determine recommended store visit information including information on new store visits, campaigns, store information, systems, and / or member cards for holders of new customers.

  Further, the determination unit 130 may determine the provision information based further on the distance from the mobile terminal 10 to the store. For example, the determination unit 130 determines providing information with a higher degree of recommendation for the mobile terminal 10 located farther away from the store. Here, the provision information having a high degree of recommendation may be coupon information having a high discount rate, bargain information having a large discount rate, present information having a high product value, or the like.

  Moreover, the determination part 130 may determine provision information further based on the time change of the distance from the portable terminal 10 to a store. For example, the determination unit 130 determines provision information and / or additional provision information with a higher recommendation degree for the mobile terminal 10 moving away from the store. Moreover, the determination part 130 may determine the provision information with a low recommendation degree with respect to the portable terminal 10 which is moving so that it may approach a store.

  Further, the determination unit 130 may determine the provision information based further on the area where the mobile terminal 10 is located. For example, the determination unit 130 determines provision information with a higher recommendation degree for the mobile terminal 10 in an area where another store that provides the same type of products and services is located.

  In addition, when the mobile terminal 10 is at the same distance from the store, the determination unit 130 may determine different provided information depending on whether the mobile terminal 10 is located in the first area or the second area. For example, the determination unit 130 determines to provide the discount coupon for the parking fee by visiting the mobile terminal 10 in the area where the parking lot is located. Moreover, the determination part 130 may determine as offer information to provide the coupon of the store around a station, the discount coupon of a bicycle parking lot, etc. by visit to the portable terminal 10 of the area where a station is located.

  In addition, the determination unit 130 may determine the content of the provided information based on the number of the mobile terminals 10 that are the destination of the provided information among the plurality of mobile terminals 10 to be managed by the device 100. The determination unit 130 may determine provided information using a point value obtained by dividing a preset total value of store visit points by the number of mobile terminals 10 as a store visit point.

  Moreover, the determination part 130 may determine provision information based on the provisionable amount of at least one of the goods and service in a store. The determination unit 130 determines, for example, the remaining inventory quantity as provided information together with information on cheap products. Moreover, the determination part 130 may determine adding to provision information as a bargain product, when the number of stock becomes less than the predetermined number.

  Moreover, the determination part 130 may determine provision information further based on at least one of a day and time. The determination unit 130 determines to provide discount coupons such as a restaurant in the store or in the vicinity of the store according to the store visit, for example, in the time zone for lunch and dinner. In addition, the determination unit 130 provides coupons for holiday supplies, travel-related products and services, and discount coupons for amusement parks, movie theaters, rental videos, etc. according to visits on holidays and the days before holidays. This may be determined as provided information.

  Moreover, the determination part 130 may determine the provision information which recommends at least one of the goods and service in a different sales floor in a shop according to time. Thereby, it is possible to prevent customers from concentrating on some sales floors in a store with a large sales floor area.

  The information transmission unit 140 transmits the provision information determined by the determination unit 130 to the mobile terminal 10 (S470). For example, the information transmission unit 140 transmits the provided information as an e-mail. Thereby, when the holder of the mobile terminal 10 moves to the store, the received mail is presented to obtain the privilege displayed in the provided information. The information transmission unit 140 may transmit the provided information including a questionnaire about the preferences, impressions, and wishes of the holder in the provided information, and transmits the questionnaire email after transmitting the provided information. May be. The apparatus 100 can correct the attribute data of the holder to more accurate information by using such a questionnaire response.

  In addition, when the holder visits the store and purchases a product or uses a service, it is desirable that the attribute data corresponding to the holder is updated. The apparatus 100 may include an update unit that updates attribute data corresponding to terminal identification information in response to a store clerk operating a terminal in the store in response to purchase of a product of a holder, use of a service, and the like. . In this case, as an example, the update unit includes a reception unit that receives information input by the store clerk operating the terminal. Further, when the store clerk responds to a new customer, the update unit may newly register the store clerk as a responder according to the operation of the terminal.

  According to the apparatus 100 of the present embodiment described above, store visit recommendation information and / or purchase recommendation information that reflects customer preferences and the like can be directly transmitted to each customer for customers visiting the vicinity of the store. it can. In addition, the apparatus 100 does not transmit provided information to a holder who is not located near the store or a holder who is located near the store and is not interested in the products and services handled by the store. It is possible to prevent the transmission of information from causing trouble for the holder.

  FIG. 5 shows an example in which the device 100 according to the present embodiment receives mobile terminal information from a plurality of access points. FIG. 5 illustrates an example in which the device 100 receives information on the mobile terminal from the access point 20, the access point 22, and the access point 24. It is assumed that the communication area of the access point 20 is area 320, the communication area of the access point 22 is area 322, and the communication area of the access point 24 is area 324. FIG. 5 shows an example in which the holder A holding the mobile terminal 10 has moved from the station toward the store where the apparatus 100 is provided. That is, an example is shown in which the connection of the mobile terminal 10 to the access point 20 is changed to the connection to the access point 22 as the holder A moves from the area 320 to the area 322.

  When the connection between the mobile terminal 10 and the access point transitions as described above, the position estimation unit 40 estimates the distance between the access point 20 and the mobile terminal 10 based on the transition of the access point to which the mobile terminal 10 is connected. You can do it. For example, when the position estimation unit 40 receives information on the transition of the access point to which the mobile terminal 10 is connected, the position estimation unit 40 can estimate the moving direction of the mobile terminal 10 based on the position information of the access point before and after the transition. In the case of the example in FIG. 5, it can be estimated that the mobile terminal 10 has moved from the area 320 to the area 322.

  And the position estimation part 40 may estimate the distance between the portable terminal 10 and the access point 20 according to the said receiving strength, when the information of the receiving strength of the connection request which the portable terminal 10 transmitted is received. In this case, the position estimation unit 40 can estimate a change in the distance between the access point 20 and the mobile terminal 10 according to a temporal change in the reception intensity of the connection request. That is, the position estimation unit 40 can estimate whether the mobile terminal 10 is approaching or moving away from the access point 20. In the case of the example in FIG. 5, it can be estimated that the mobile terminal 10 has moved closer to the access point 22.

  As described above, the position estimation unit 40 determines the mobile terminal from the information such as the distance between the mobile terminal 10 and the access point 20, whether the mobile terminal 10 is approaching the access point 20, and the moving direction of the mobile terminal 10. Ten positions can be estimated. Here, the position estimation unit 40 may estimate the position of the mobile terminal 10 using a map. The position estimation unit 40 may acquire map information indicating the positional relationship between the access point 20 and the store in advance, or may acquire it from the database 50 or the like via the network 30 instead.

  Moreover, the position estimation part 40 may estimate the distance between the portable terminal 10 and a store. The position estimation unit 40 may estimate the distance between the mobile terminal 10 and the store as a linear distance, or may estimate the distance along the road of the map information instead. Further, the position estimation unit 40 may estimate the travel time. In this case, the position estimation unit 40 may estimate the moving speed of the mobile terminal 10 from the temporal change in the position of the mobile terminal 10. Further, the position estimation unit 40 may estimate the moving means based on the estimated moving speed of the mobile terminal 10. The position estimation unit 40 may transmit the estimated distance information and the terminal identification information of the mobile terminal 10 in the position information.

  Since the position estimation unit 40 can thus estimate the position of the mobile terminal, it can also be estimated that the mobile terminal has stopped moving. That is, when the position acquisition unit 110 receives that the movement of the mobile terminal has almost disappeared, the device 100 can determine that the holder remains within a certain range. Therefore, the determination unit 130 may determine different provided information depending on whether or not the mobile terminal has stopped within a certain range for a reference time or longer.

  For example, FIG. 5 shows an example in which the holder B holding the mobile terminal 12 has stopped for more than the reference time in the vicinity of the store after receiving the provision information. In this case, it is assumed that the holder B is performing some kind of operation such as eating at a restaurant or the like, working at an office, or contacting a telephone. In such a case, for example, the determination unit 130 may not determine additional provision information after determining provision information.

  In addition, when the apparatus 100 acquires map information or the like and can determine the attribute or the like of the position where the holder B has stopped, the apparatus 100 may determine the provision information according to the attribute. For example, when there is a store such as a partner in a position where the holder B stops, the determination unit 130 determines a coupon or the like of a store such as the partner as provision information. In addition, when a rival company store or the like exists at a position where the holder B stops, the determination unit 130 may determine an additional coupon or the like as provided information.

  The apparatus 100 according to the present embodiment described above has been described based on the terminal identification information of the mobile terminal 10 to acquire and update attribute data and provide recommended information. Instead of this, or in addition to this, the apparatus 100 may acquire and update the attribute data based on the personal identification information of the holder and provide the recommended information.

  In this case, the mobile terminal 10 includes the personal identification information in the connection request and transmits the connection request to the access point 20. The access point 20 may supply personal identification information to the position estimation unit 40 together with information on the reception strength of the connection request. The position acquisition unit 110 acquires position information including personal identification information from the position estimation unit 40. Thereby, the attribute acquisition unit 120 can acquire attribute data corresponding to the personal identification information. Therefore, the determination unit 130 can determine the provision information using the attribute data associated with the detailed personal information, and therefore can transmit information matched by the holder.

  The attribute data associated with such terminal identification information and personal identification information as shown in FIG. 3 may be registered by an individual system in response to a registration request from the holder. The apparatus 100 according to the above may register. Next, device 100 having a function of registering personal identification information in attribute data associated with terminal identification information will be described.

  FIG. 6 shows a first modification of the device 100 according to the present embodiment. In the apparatus 100 of the first modification, the same reference numerals are given to the substantially same operations as those of the apparatus 100 according to the present embodiment shown in FIG. The apparatus 100 according to the first modification further includes a registration processing unit 210.

  The holder of the portable terminal 10 may set a registration request for registering that the access point 20 transmits the personal identification information to the user instead of the terminal identification information or in addition to the terminal identification information. The holder may set the registration request in setting the login condition of the access point 20. In this case, the one access point 20 receives a login request using the terminal identification information and the personal identification information from the mobile terminal 10 and connects the mobile terminal 10 to the network 30. Then, the access point 20 transmits the registration request to the registration processing unit 210 including the terminal identification information and the personal identification information. The access point 20 may transmit the registration request to the registration processing unit 210 via the network 30, or may directly transmit the registration request.

  In response to receiving the registration request, the registration processing unit 210 transmits a registration request including the terminal identification information and personal identification information of the mobile terminal 10 to the attribute database via the network 30. The attribute database receives the registration request, and stores one piece of personal identification information included in the registration request in association with attribute data associated with the terminal identification information. As a result, the personal identification information (that is, the personal ID) set by the holder independently of the connection with the network 30 is associated with the terminal identification information (that is, the terminal ID) of the portable terminal 10 held by the holder. be able to.

  Instead, when the attribute database stores attribute data indicating an individual attribute and personal identification information of the individual in association with each other, the apparatus 100 has a function of associating terminal identification information with the attribute data. May be. In this case, the attribute data may be stored in the attribute database in association with personal information using a member card, a point card, a credit card, or the like.

  When the access point 20 receives a registration request including the terminal identification information of the mobile terminal 10 and the personal identification information from the mobile terminal 10 connected to the one access point 20 using the single personal identification information, The access point 20 transmits the registration request to the registration processing unit 210. In response to receiving the registration request, the registration processing unit 210 transmits the registration request to the attribute database via the network 30. Thereby, the attribute database receives the registration information, and stores the terminal identification information included in the registration request in association with the attribute data associated with the one personal identification information.

  The apparatus 100 according to the present embodiment has been described as an example in which personal identification information and terminal identification information are associated with each other in response to a registration request. Instead, a device external to the device 100 may associate the personal identification information and the terminal identification information. For example, the access point 20 transmits the registration request to an external device in response to receiving the registration request from the mobile terminal 10. The external apparatus transmits the registration request to the attribute database so that the personal identification information and the terminal identification information are associated with each other. In this way, even if an external device uses the attribute data registration function, personal identification information and terminal identification information can be associated with each other, and the device 100 has attribute data associated with personal identification information and terminal identification information. Can be used.

  The apparatus 100 according to the above-described embodiment may be provided for each store, and may acquire position information of customers who have visited the vicinity of the store. Instead of this, the apparatus 100 may be provided outside the store. Such an apparatus 100 will now be described.

  FIG. 7 shows a second modification of the device 100 according to the present embodiment. In the device 100 of the second modification, the same reference numerals are given to the substantially same operations as those of the device 100 according to the present embodiment shown in FIG. The apparatus 100 of the second modified example is provided outside the store and is connected to one or a plurality of stores via the network 30. FIG. 6 shows an example in which the store X and the store Y are connected to the apparatus 100 via the network 30.

  As illustrated in FIG. 2, when the holder A of the mobile terminal 10 gets off at the station and the mobile terminal 10 is connected to the access point 20, the access point 20 includes the terminal identification information and / or personal identification information, The signal strength information may be supplied to the position estimation unit 40 via the network 30. The position estimation unit 40 supplies the position information of the holder A to the apparatus 100 in response to the holder A visiting the vicinity of the store X and the store Y.

  The apparatus 100 determines provided information based on attribute data for each store based on the position information, and transmits the determined information to the mobile terminal 10. For example, the apparatus 100 determines provision information that the store X provides to the holder A, and transmits the determined provision information to the mobile terminal 10. In addition, the apparatus 100 determines the provision information that the store Y provides to the holder A, and transmits the determined provision information to the mobile terminal 10. As described above, the apparatus 100 provided outside the store according to the present embodiment can determine the provision information for each store and transmit it to the mobile terminal corresponding to the plurality of stores.

  Here, as an example, when the holder A passes the store X and goes in the direction of the store Y, the mobile terminal 10 switches the connection from the access point 20 to the access point 22. In this case, the position estimating unit 40 moves the holder A from the station toward the access point 22 because the connection of the access point is switched and / or the signal strength changes from the mobile terminal 10. It can be recognized that Further, when the holder A goes to the store Y, the portable terminal 10 switches the connection from the access point 22 to the access point 26.

  FIG. 7 shows an example in which the mobile terminal 10 switches the connection from the access point 22 to the access point 26. The position estimation unit 40 moves the holder A from the access point 22 toward the access point 26 because the connection of the access point is switched and / or the signal strength changes from the mobile terminal 10. I can recognize that. Further, the position estimation unit 40 can recognize the distance between the mobile terminal 10 and the access point 26 from the signal strength from the mobile terminal 10.

  Therefore, the apparatus 100 can estimate that the holder A goes in the direction of the store Y by passing the road toward the store X according to the change in the distance between the mobile terminal 10 and the access point 26. In this case, the determination unit 130 may determine the provision information that the store Y should provide to the holder A. That is, the apparatus 100 may recognize that the holder A is moving in the vicinity of the store X, but has passed the store X, so that the possibility of visiting the store X is low. In such a case, the determination unit 130 may determine the provision information of the store X as provision information including information on a coupon with a larger discount rate.

  In this manner, the determination unit 130 determines whether to visit the first store when the mobile terminal 10 is located within the reference distance from the first store and the mobile terminal 10 is located farther than the reference distance from the second store. The recommended first visit recommendation information and the second visit recommendation information that recommends the visit to the second store may be determined as the provision information. And the determination part 130 may make the coupon etc. with a larger discount rate into the 2nd store recommendation information of the 2nd store located far from a reference distance.

  In addition, when the first store and the second store are related stores such as affiliate stores, the determination unit 130 determines the first visit recommendation information and transmits it to the mobile terminal, and then the reference time has elapsed. The second store recommended information may be determined and transmitted to the portable terminal. Thereby, the apparatus 100 can recommend visiting the second store after the holder visits the first store.

  The position estimation unit 40 can also estimate the moving speed of the mobile terminal based on a change in strength of the connection request of the mobile terminal. That is, the position estimation unit 40 can continue to estimate the position of the mobile terminal and estimate the moving speed according to the time change of the position change. As a result, the device 100 can determine whether the holder is walking or moving on a vehicle such as a passenger car. Here, when the holder moves in a car and there is no parking lot in the store, the holder may not be immediately available even if the provision information is transmitted.

  Therefore, when determining that the holder of the mobile terminal is moving by car, the determining unit 130 determines providing information that provides information related to the parking lot. In FIG. 7, for example, even when the holder C holding the mobile terminal 14 is located in the vicinity of the store Y that does not have a parking lot, the mobile terminal 14 may move at the same level as a passenger car. . In this case, for example, the determination unit 130 may determine the location information of the nearest parking lot such as the station front, the empty vehicle status, and the like as the provision information. The determination unit 130 may also determine recommended store visit information for the store Y through which the mobile terminal 14 passes.

  A customer may act as a plurality of customer groups. In this case, the apparatus 100 may transmit the provision information corresponding to each attribute data to the holders of the plurality of portable terminals, but it is preferable to transmit the provision information common to the plurality of holders. . Accordingly, when the determination unit 130 determines that a plurality of portable terminals are moving in a group, the determination unit 130 provides the plurality of holders based on the attribute data of the plurality of holders corresponding to the plurality of portable terminals. Information may be determined.

  Note that the determination unit 130 may determine whether or not the plurality of portable terminals are moving in a group based on temporal changes in position information of the plurality of portable terminals. Moreover, the determination part 130 may determine the provision information according to the preference, purchasing history, etc. which are common to several holders among the attribute data of several holders. Further, as an example, the determination unit 130 may prepare a plurality of coupons having different attribute conditions as coupon information in advance, and determine a matching coupon according to the fact that the holder's attribute matches the coupon condition. Good. Further, when a plurality of pieces of information are provided information, the determination unit 130 may determine the provision information after arranging them in the order of information common to a plurality of holders.

  The apparatus 100 according to the present embodiment has been described as accessing the attribute database via the network 30. In addition, the device 100 may have its own database, and the attribute data may be distributed and stored in a plurality of databases. In this case, the attribute database connected to the network 30 stores attribute data stored when the holder uses goods, services, and the like other than the store. Attribute data accumulated when using is stored.

  The apparatus 100 according to the above embodiment has been described as acquiring the pre-position information from the external position estimation unit 40. In this case, the position estimation unit 40 may be an external device connected to the network 30 and may be provided in the access point 20 instead. Instead of this, the apparatus 100 may further include a position estimation unit 40. Further, the device 100 may acquire GPS information of the mobile terminal 10 according to the setting of the holder. In this case, the position acquisition unit 110 may acquire the GPS information by communicating with the mobile terminal 10 via the network 30.

  In the device 100 according to the present embodiment described above, when the mobile terminal 10 logs in to the network 30, the access point 20 transmits terminal identification information and / or personal identification information corresponding to the mobile terminal 10 to the position estimation unit 40. Explained what to do. Here, the access point 20 can acquire the terminal identification information and / or the personal identification information at the stage where the mobile terminal 10 requests to log in to the network 30.

  Therefore, the access point 20 may transmit terminal identification information and / or personal identification information to the position estimation unit 40 regardless of the connection between the mobile terminal 10 and the network 30. Therefore, the apparatus 100 can execute determination and transmission of provided information separately from the connection operation of the mobile terminal 10 and the network 30.

  As described above, the apparatus 100 according to the present embodiment can supply recommended information corresponding to each store using attribute data stored in each store and provided in a plurality of stores. In addition to this, the apparatus 100 may supply recommended information for each store group by using common attribute data for a store group including a plurality of stores. For example, a plurality of stores such as chain stores, affiliate stores, and group companies can use recommended information based on more common customer information by using substantially the same attribute data. In addition, even if it is the apparatus 100 provided for every store demonstrated in the example of FIG. 1, accessing the substantially the same attribute data which an attribute database memorize | stores can also use recommendation information for every store group. it can.

  The apparatus 100 according to the present embodiment described above has explained that the position acquisition unit 110 acquires position information from the position estimation unit 40. Instead, the apparatus 100 may acquire distance information that the position estimation unit 40 estimates and supplies the distance from the mobile terminal 10 to the store. In this case, the apparatus 100 may do. In this case, the apparatus 100 includes a distance acquisition unit that acquires the distance from the mobile terminal to the store. And the determination part 130 may determine the provision information provided to the holder | retainer of a portable terminal based on the distance which the distance acquisition part acquired. The determination unit 130 may determine the provision information after estimating the position of the mobile terminal 10 from the distance.

  FIG. 8 shows an example of a hardware configuration of a computer 1900 that functions as the apparatus 100 according to the present embodiment. A computer 1900 according to this embodiment is connected to a CPU peripheral unit having a CPU 2000, a RAM 2020, a graphic controller 2075, and a display device 2080 that are connected to each other by a host controller 2082, and to the host controller 2082 by an input / output controller 2084. An input / output unit having a communication interface 2030, a hard disk drive 2040, and a DVD drive 2060; a legacy input / output unit having a ROM 2010, a flexible disk drive 2050, and an input / output chip 2070 connected to the input / output controller 2084; Is provided.

  The host controller 2082 connects the RAM 2020 to the CPU 2000 and the graphic controller 2075 that access the RAM 2020 at a high transfer rate. The CPU 2000 operates based on programs stored in the ROM 2010 and the RAM 2020 and controls each unit. The graphic controller 2075 acquires image data generated by the CPU 2000 or the like on a frame buffer provided in the RAM 2020 and displays it on the display device 2080. Instead of this, the graphic controller 2075 may include a frame buffer for storing image data generated by the CPU 2000 or the like.

  The input / output controller 2084 connects the host controller 2082 to the communication interface 2030, the hard disk drive 2040, and the DVD drive 2060, which are relatively high-speed input / output devices. The communication interface 2030 communicates with other devices via a network. The hard disk drive 2040 stores programs and data used by the CPU 2000 in the computer 1900. The DVD drive 2060 reads a program or data from the DVD-ROM 2095 and provides it to the hard disk drive 2040 via the RAM 2020.

  The input / output controller 2084 is connected to the ROM 2010, the flexible disk drive 2050, and the relatively low-speed input / output device of the input / output chip 2070. The ROM 2010 stores a boot program that the computer 1900 executes at startup and / or a program that depends on the hardware of the computer 1900. The flexible disk drive 2050 reads a program or data from the flexible disk 2090 and provides it to the hard disk drive 2040 via the RAM 2020. The input / output chip 2070 connects the flexible disk drive 2050 to the input / output controller 2084 and inputs / outputs various input / output devices via, for example, a parallel port, a serial port, a keyboard port, a mouse port, and the like. Connect to controller 2084.

  A program provided to the hard disk drive 2040 via the RAM 2020 is stored in a recording medium such as the flexible disk 2090, the DVD-ROM 2095, or an IC card and provided by the user. The program is read from the recording medium, installed in the hard disk drive 2040 in the computer 1900 via the RAM 2020, and executed by the CPU 2000.

  The program is installed in the computer 1900, and causes the computer 1900 to function as the position acquisition unit 110, the attribute acquisition unit 120, the determination unit 130, the information transmission unit 140, and the registration processing unit 210.

  The information processing described in the program is read into the computer 1900, whereby the position acquisition unit 110, the attribute acquisition unit 120, and the determination unit 130, which are specific means in which the software and the various hardware resources described above cooperate. , Functions as an information transmission unit 140 and a registration processing unit 210. And the specific apparatus 100 according to the intended purpose is constructed | assembled by implement | achieving the calculation or processing of the information according to the intended purpose of the computer 1900 in this embodiment by this concrete means.

  As an example, when communication is performed between the computer 1900 and an external device or the like, the CPU 2000 executes a communication program loaded on the RAM 2020 and executes a communication interface based on the processing content described in the communication program. A communication process is instructed to 2030. Under the control of the CPU 2000, the communication interface 2030 reads transmission data stored in a transmission buffer area or the like provided on a storage device such as the RAM 2020, the hard disk drive 2040, the flexible disk 2090, or the DVD-ROM 2095, and sends it to the network. The reception data transmitted or received from the network is written into a reception buffer area or the like provided on the storage device. As described above, the communication interface 2030 may transfer transmission / reception data to / from the storage device by the DMA (Direct Memory Access) method. Instead, the CPU 2000 transfers the storage device or the communication interface 2030 as the transfer source. The transmission / reception data may be transferred by reading the data from the data and writing the data to the communication interface 2030 or the storage device of the transfer destination.

  In addition, the CPU 2000 includes all or necessary portions of files or databases stored in an external storage device such as the hard disk drive 2040, DVD drive 2060 (DVD-ROM 2095), and flexible disk drive 2050 (flexible disk 2090). Are read into the RAM 2020 by DMA transfer or the like, and various processes are performed on the data on the RAM 2020. Then, CPU 2000 writes the processed data back to the external storage device by DMA transfer or the like. In such processing, since the RAM 2020 can be regarded as temporarily holding the contents of the external storage device, in the present embodiment, the RAM 2020 and the external storage device are collectively referred to as a memory, a storage unit, or a storage device. Various types of information such as various programs, data, tables, and databases in the present embodiment are stored on such a storage device and are subjected to information processing. Note that the CPU 2000 can also store a part of the RAM 2020 in the cache memory and perform reading and writing on the cache memory. Even in such a form, the cache memory bears a part of the function of the RAM 2020. Therefore, in the present embodiment, the cache memory is also included in the RAM 2020, the memory, and / or the storage device unless otherwise indicated. To do.

  In addition, the CPU 2000 performs various operations, such as various operations, information processing, condition determination, information search / replacement, etc., described in the present embodiment, specified for the data read from the RAM 2020 by the instruction sequence of the program. Is written back to the RAM 2020. For example, when performing the condition determination, the CPU 2000 determines whether the various variables shown in the present embodiment satisfy the conditions such as large, small, above, below, equal, etc., compared to other variables or constants. When the condition is satisfied (or not satisfied), the program branches to a different instruction sequence or calls a subroutine.

  Further, the CPU 2000 can search for information stored in a file or database in the storage device. For example, in the case where a plurality of entries in which the attribute value of the second attribute is associated with the attribute value of the first attribute are stored in the storage device, the CPU 2000 displays the plurality of entries stored in the storage device. The entry that matches the condition in which the attribute value of the first attribute is specified is retrieved, and the attribute value of the second attribute that is stored in the entry is read, thereby associating with the first attribute that satisfies the predetermined condition The attribute value of the specified second attribute can be obtained.

  The program or module shown above may be stored in an external recording medium. As a recording medium, in addition to the flexible disk 2090 and the DVD-ROM 2095, an optical recording medium such as a DVD, Blu-ray (registered trademark), or a CD, a magneto-optical recording medium such as an MO, a tape medium, a semiconductor such as an IC card, etc. A memory or the like can be used. Further, a storage device such as a hard disk or a RAM provided in a server system connected to a dedicated communication network or the Internet may be used as a recording medium, and the program may be provided to the computer 1900 via the network.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

10 mobile terminals, 12 mobile terminals, 14 mobile terminals, 20 access points, 22 access points, 24 access points, 26 access points, 30 networks, 40 location estimation units, 50 databases, 100 devices, 110 location acquisition units, 120 attribute acquisitions Unit, 130 determination unit, 140 information transmission unit, 210 registration processing unit, 320 area, 322 area, 324 area, 1900 computer, 2000 CPU, 2010 ROM, 2020 RAM, 2030 communication interface, 2040 hard disk drive, 2050 flexible disk drive 2060 DVD drive, 2070 input / output chip, 2075 graphic controller, 2080 display device, 2082 host controller, 084 input and output controller, 2090 flexible disk, 2095 DVD-ROM

Claims (20)

A position acquisition unit that acquires position information indicating that the mobile terminal is located within a reference distance from the store;
An attribute acquisition unit that acquires attribute data of the holder of the mobile terminal from an attribute database that stores attribute data indicating individual attributes;
A determination unit that determines providing information to be provided to the holder based on the attribute data acquired by the attribute acquisition unit;
An information transmission unit that transmits the provision information determined by the determination unit to the mobile terminal;
A device comprising:   The apparatus according to claim 1, wherein the determination unit determines recommended store visit information for recommending the holder to visit as the provision information.   The apparatus according to claim 1, wherein the determination unit determines purchase recommendation information that recommends purchase of at least one of a product and a service at the store as the provision information.   The apparatus according to any one of claims 1 to 3, wherein the determination unit determines the provision information further based on a distance from the mobile terminal to the store.   The apparatus according to any one of claims 1 to 4, wherein the determination unit determines the provision information based further on a temporal change in a distance from the mobile terminal to the store.   The said determination part is an apparatus as described in any one of Claim 1 to 5 which determines the said provision information based further on the area where the said portable terminal is located.   The said determination part determines the said provision information different according to whether the said portable terminal is located in the 1st area and the 2nd area, when the said portable terminal is the same distance from a shop. Equipment.   The said determination part determines the content of the said provision information further based on the number of the said portable terminals used as the destination of the said provision information among the several portable terminals which the said apparatus manages. The device according to any one of the above.   The apparatus according to any one of claims 1 to 8, wherein the determination unit determines the provision information based on an available amount of at least one of a product and a service in the store.   The apparatus according to claim 1, wherein the determination unit determines the provision information based further on at least one of date and time.   The apparatus according to claim 10, wherein the determination unit determines the provision information that recommends at least one of a product and a service at a different sales floor in the store according to time.   The device according to any one of claims 1 to 11, wherein the determination unit determines the provided information that differs depending on whether or not the mobile terminal has stopped within a certain range for a reference time or more.   The determination unit recommends a visit to the first store when the mobile terminal is located within a reference distance from the first store and the mobile terminal is located farther than a reference distance from the second store. The apparatus according to any one of claims 1 to 12, wherein one visit recommendation information and second visit recommendation information that recommends a visit to the second store are determined as the provision information.   The said determination part determines the said provision information which provides the information regarding a parking lot, when it is judged that the holder of the said portable terminal is moving with the car. apparatus.   The determining unit provides to the plurality of holders based on attribute data of the plurality of holders corresponding to the plurality of portable terminals when it is determined that the plurality of portable terminals are moving in a group The apparatus according to claim 1, wherein information to be provided is determined. Obtaining location information indicating that the mobile device is located within a reference distance from the store;
Obtaining attribute data of the holder of the mobile terminal from an attribute database storing attribute data indicating individual attributes;
Determining providing information to be provided to the holder based on the acquired attribute data;
Transmitting the determined provision information to the mobile terminal;
A method comprising:   The program for making a computer perform the method of Claim 16. A distance acquisition unit that acquires the distance from the mobile terminal to the store;
A determination unit that determines providing information to be provided to a holder of the mobile terminal based on the distance acquired by the distance acquisition unit;
An information transmission unit that transmits the information determined by the determination unit to the mobile terminal;
A device comprising: Obtaining the distance from the mobile device to the store;
Determining providing information to be provided to a holder of the mobile terminal based on the acquired distance;
Transmitting the determined provision information to the mobile terminal;
Including methods.   A program for causing a computer to execute the method according to claim 19.

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