CN109391697B

CN109391697B - Information pushing method, user terminal, server and access control terminal

Info

Publication number: CN109391697B
Application number: CN201811402413.7A
Authority: CN
Inventors: 佘忠华; 马堃; 庄南庆
Original assignee: Shenzhen Sensetime Technology Co Ltd
Current assignee: Shenzhen Sensetime Technology Co Ltd
Priority date: 2018-11-21
Filing date: 2018-11-21
Publication date: 2021-12-28
Anticipated expiration: 2038-11-21
Also published as: CN109391697A

Abstract

The application discloses an information pushing method, a user terminal, a server and an access control terminal. The method comprises the following steps: the method comprises the steps that a user terminal obtains a first group formed by user identifications of a plurality of user terminals and sends a group creating request to a server, wherein the user terminal is connected with an access control terminal of a target area; the user terminal receives a group creation response message from the server and displays an application interface of the first group; the user terminal receives target information from the server, wherein the target information comprises information corresponding to tag information of a target user, the tag information of the target user is used for representing the classification condition of the target user, and the target user is a user in the target area; and the user terminal displays the target information through an application interface of the first group. By the aid of the method and the device, information pushing pertinence can be improved.

Description

Information pushing method, user terminal, server and access control terminal

Technical Field

The application relates to the technical field of internet of things, in particular to an information pushing method, a user terminal, a server and an access control terminal.

Background

At present, with the development of internet technology, the use of user terminals is becoming more and more popular. With the popularization of user terminals, more and more users can acquire various information through the user terminals. But the push information may include some hot news and may also include some harassment information. However, the information is not necessarily required for the user, and may cause trouble to the user. Therefore, how to push information is a research focus in the field.

Disclosure of Invention

The application provides an information pushing method, a terminal, a server and an access control terminal, which can effectively improve the pertinence of information pushing.

In a first aspect, an embodiment of the present application provides an information pushing method, including:

the method comprises the steps that a user terminal obtains a first group formed by user identifications of a plurality of user terminals and sends a group creating request to a server, wherein the user terminal is connected with an access control terminal of a target area;

the user terminal receives a group creation response message from the server and displays an application interface of the first group;

the user terminal receives target information from the server, wherein the target information comprises information corresponding to tag information of a target user, the tag information of the target user is used for representing the classification condition of the target user, and the target user is a user in the target area;

and the user terminal displays the target information through an application interface of the first group.

By implementing the embodiment of the application, the user terminal receives the target information from the server, so that the information (namely the target information) corresponding to the label information of the target user is displayed through the application interface of the first group, the pertinence of information push can be improved based on the group, the trouble to the user is reduced, and the satisfaction degree of the user is improved.

In one possible implementation, the targeting information includes a targeted advertisement.

In a possible implementation manner, the tag information of the target user is determined according to the communication information in the first group and the information of the target user acquired by the access control device.

In a possible implementation manner, before the user terminal receives the target information from the server, the method further includes:

and the user terminal sends the communication information of the first group to the server.

In one possible implementation, the method further includes:

the user terminal sends a creation request of a second group to the server according to the position information of the target user in the target area;

the user terminal displays the application interface of the second group under the condition that the user terminal receives a creation response message from the server;

and the user terminal displays the target information on an application interface of the second group.

In one possible implementation, the method further includes:

the user terminal receives a friend adding request through an application interface of the second group, wherein the friend adding request carries position information of friends in the target area;

and the user terminal confirms the friend adding request according to the position information of the friend in the target area.

In one possible implementation, the method further includes:

the user terminal outputs a selection interface through an application interface of the first group, wherein the selection interface is used for selecting whether to receive the target information;

the user terminal receives target information from the server, and the target information comprises:

and under the condition that a confirmation instruction is received through the selection interface, the user terminal receives the target information from the server.

In a second aspect, an embodiment of the present application further provides an information pushing method, including:

the method comprises the steps that a server receives a group creating request from a user terminal and sends a group creating response message to the user terminal, wherein the group creating request is used for requesting to create a first group;

the server determines target information, wherein the target information comprises information corresponding to label information of a target user, and the label information is used for representing the classification condition of the target user;

and the server sends the target information to the user terminal so that the user terminal displays the target information through an application interface of the first group.

In the embodiment of the application, the server can analyze the target user in many ways by determining the target information, and then sends the target information to the user terminal, so that the pertinence of the user terminal in displaying the target information can be effectively improved, and the user satisfaction is improved.

In one possible implementation, after the server determines the target information, the method further includes:

the server sends the target information to an access control terminal of a target area, the access control terminal is connected with the user terminal, and the target user is a user in the target area.

In one possible implementation, before the server determines the target information, the method further includes:

the server receives the communication information of the first group sent by the user terminal;

the server receives a passing record from an entrance guard control terminal, wherein the passing record comprises a passing record of the target user, the passing record comprises at least one of passing time, a passing address and a target face image, and the target face image is a face image of the target user;

the server determines target information, including:

and the server determines the target information according to the communication information and the traffic record.

In one possible implementation, the method further includes:

the server receives a creation request of the second group sent by the user terminal;

the server sends a create response message to the user terminal.

In a third aspect, an embodiment of the present application further provides an information pushing method, including:

the method comprises the steps that an access control terminal obtains a target face image, wherein the target face image comprises a face image of a target user;

the access control terminal acquires an analysis result of the target face image, wherein the analysis result comprises target information, the target information comprises information corresponding to the label information of the target user, and the label information is used for representing the classification condition of the target user;

the entrance guard control terminal is used for displaying the target information on a display screen of the entrance guard control terminal.

By implementing the embodiment of the application, the access control terminal pushes the target information to the target user by acquiring the analysis result of the target face image, namely, the information is pushed according to the characteristics of the target user, so that the pertinence of information pushing can be improved, the trouble to the user is reduced, and the satisfaction degree of the user is improved.

In a possible implementation manner, before the access control terminal obtains an analysis result of the target face image, the method further includes:

the entrance guard control terminal generates a communication record of the target user, wherein the passage record comprises at least one of passage time, a passage address and the target face image;

the entrance guard control terminal sends the passing record of the target user to a server;

the access control terminal acquires the analysis result of the target face image, and the method comprises the following steps:

and the access control terminal acquires an analysis result of the target face image from the server.

In a possible implementation manner, the acquiring, by the access control terminal, an analysis result of the target face image includes:

and the access control terminal analyzes the target face image, obtains the label information of the target user, and determines the analysis result according to the label information.

In a fourth aspect, an embodiment of the present application provides a user terminal, including:

the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a first group consisting of user identifications of a plurality of user terminals;

the system comprises a sending unit, a receiving unit and a sending unit, wherein the sending unit is used for sending a group creating request to a server, and the user terminal is connected with an access control terminal of a target area;

a receiving unit, configured to receive a group creation response message from the server;

a display unit for displaying the application interfaces of the first group;

the receiving unit is further configured to receive target information from the server, where the target information includes information corresponding to tag information of a target user, the tag information of the target user is used to indicate a classification condition of the target user, and the target user is a user in the target area;

the display unit is further configured to display the target information through an application interface of the first group.

In a possible implementation manner, the sending unit is further configured to send the communication information of the first group to the server.

In a possible implementation manner, the sending unit is further configured to send a request for creating a second group to the server according to the location information of the target user in the target area;

the receiving unit is further configured to receive a create response message from the server;

the display unit is further used for displaying the application interfaces of the second group;

the display unit is further configured to display the target information on the application interface of the second group.

In a possible implementation manner, the receiving unit is further configured to receive a friend addition request through an application interface of the second group, where the friend addition request carries location information of a friend in the target area;

the user terminal further comprises:

and the confirming unit is used for confirming the friend adding request according to the position information of the friend in the target area.

In a possible implementation manner, the user terminal further includes:

an output unit, configured to output a selection interface through an application interface of the first group, where the selection interface is used to select whether to receive the target information;

the receiving unit is specifically configured to receive the target information from the server when a confirmation instruction is received through the selection interface.

In a fifth aspect, an embodiment of the present application provides a server, including:

a receiving unit, configured to receive a request for creating a group from a user terminal, where the request for creating the group is used to request to create a first group;

a sending unit, configured to send a group creation response message to the user terminal;

the device comprises a determining unit, a judging unit and a judging unit, wherein the determining unit is used for determining target information, the target information comprises information corresponding to label information of a target user, and the label information is used for representing the classification condition of the target user;

the sending unit is further configured to send the target information to the user terminal, so that the user terminal displays the target information through the application interface of the first group.

In a possible implementation manner, the sending unit is further configured to send the target information to an access control terminal of a target area, where the access control terminal is connected to the user terminal, and the target user is a user in the target area.

In a possible implementation manner, the receiving unit is further configured to receive communication information of the first group sent by the user terminal;

the receiving unit is further configured to receive a passage record from an access control terminal, where the passage record includes a passage record of the target user, the passage record includes at least one of passage time, a passage address, and a target face image, and the target face image is a face image of the target user;

the determining unit is specifically configured to determine the target information according to the communication information and the communication record.

In a possible implementation manner, the receiving unit is further configured to receive a request for creating the second group sent by the user terminal;

the sending unit is further configured to send a create response message to the user terminal.

In a sixth aspect, an embodiment of the present application provides an access control terminal, including:

the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a target face image, and the target face image comprises a face image of a target user;

a second obtaining unit, configured to obtain an analysis result of the target face image, where the analysis result includes target information, the target information includes information corresponding to tag information of the target user, and the tag information is used to indicate a classification condition of the target user;

and the display unit is used for displaying the target information on a display screen of the access control terminal.

In a possible implementation manner, the access control terminal further includes:

the generating unit is used for generating a passage record of the target user, wherein the passage record comprises at least one of passage time, passage address and the target face image;

the sending unit is used for sending the passage record to a server;

the second obtaining unit is specifically configured to obtain an analysis result of the target face image from the server.

In a possible implementation manner, the second obtaining unit is specifically configured to analyze the target face image, obtain tag information of the target user, and determine the analysis result according to the tag information.

In a seventh aspect, an embodiment of the present application further provides a user terminal, including a processor and a memory; the memory is used for coupling with the processor and storing readable instructions and data required by the user terminal; the processor is configured to enable the user terminal to perform corresponding functions in the method of the first aspect described above.

In a possible implementation manner, the user terminal may further include an input/output interface, and the input/output interface is used for supporting communication between the user terminal and other devices.

In an eighth aspect, an embodiment of the present application further provides a server, including a processor, a memory, and a transceiver; the memory is used for being coupled with the processor and storing readable instructions and data required by the server; the processor is configured to support the server to perform the respective functions in the method of the second aspect; the transceiver is used for supporting communication between the server and other equipment.

In a ninth aspect, an embodiment of the present application further provides an access control terminal, including a processor, a memory, and an input/output interface; the memory is coupled with the processor and used for storing readable instructions and data required by the access control terminal; the processor is configured to support the access control terminal to execute corresponding functions in the method of the third aspect; and the input and output interface is used for supporting the communication between the access control terminal and other equipment.

In a tenth aspect, an embodiment of the present application provides an information pushing system, including a user terminal, a server, and an access control terminal;

wherein the ue is configured to perform the method described in the first aspect, and the ue is further configured to perform the implementation described in the fourth aspect;

the server is configured to perform the method described in the second aspect, and the server is further configured to perform the implementation described in the fifth aspect;

the access control terminal is configured to execute the method described in the third aspect, and the access control terminal is further configured to execute the implementation manner described in the sixth aspect.

In an eleventh aspect, embodiments of the present application provide a computer-readable storage medium having stored therein readable instructions, which, when executed on a computer, cause the computer to perform a method according to the above aspects.

In a twelfth aspect, embodiments of the present application provide a computer program product containing instructions that, when executed on a computer, cause the computer to perform the method of the described aspects.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments or the background art of the present application, the drawings required to be used in the embodiments or the background art of the present application will be described below.

Fig. 1 is a schematic architecture diagram of an information push system according to an embodiment of the present application;

fig. 2 is a schematic flowchart of an information pushing method according to an embodiment of the present application;

fig. 3 is a schematic flowchart of another information pushing method provided in an embodiment of the present application;

FIG. 4a is a schematic diagram of a display target information provided in an embodiment of the present application;

FIG. 4b is a schematic diagram of another display target information provided by an embodiment of the present application;

FIG. 4c is a schematic diagram of another display target information provided in the embodiments of the present application;

fig. 5 is a schematic flowchart of another information pushing method provided in an embodiment of the present application;

FIG. 6 is a schematic diagram of tag information provided by an embodiment of the present application;

fig. 7 is a schematic structural diagram of a user terminal according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of another user terminal provided in an embodiment of the present application;

fig. 9 is a schematic structural diagram of another user terminal according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of a server provided in an embodiment of the present application;

fig. 11 is a schematic structural diagram of another server provided in the embodiment of the present application;

fig. 12 is a schematic structural diagram of an access control terminal according to an embodiment of the present application;

fig. 13 is a schematic structural diagram of another access control terminal provided in the embodiment of the present application;

fig. 14 is a schematic structural diagram of another access control terminal provided in the embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more clear, the present application will be further described in detail with reference to the accompanying drawings.

The terms "first" and "second," and the like in the description, claims, and drawings of the present application are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.

Referring to fig. 1, fig. 1 is a schematic structural diagram of an information push system according to an embodiment of the present disclosure. As shown in fig. 1, the system includes: the system comprises an access control terminal 101, a server 102 and a user terminal 103, wherein the access control terminal and the user terminal are respectively in communication connection with the server. Optionally, the communication connection manner may include any communicable manner such as a manner of using a Zigbee protocol (Zigbee), a manner of using Bluetooth (Bluetooth), a manner of using a Wireless Local Area Network (WLAN), and a manner of using a mobile network (also referred to as a cellular network), and the embodiment of the present application is not limited to the communication connection manner. It is understood that the communication mode of the mobile network may include a Long Term Evolution (LTE) mode, an advanced LTE (LTE-a) mode, or may further include a future mobile network communication mode, and the like, and the embodiment of the present application is not limited to the communication mode of the mobile network.

The access control terminal can be used for realizing authority management of a user for entering and exiting a target area, wherein the target area can comprise a cell, a unit building, a garden and the like. The access control terminal is provided with a display screen, and the display screen can be a liquid crystal display screen or other display screens without limitation.

The server may include a cloud server, which is also referred to as a cloud or a cloud platform, and the like, and the embodiment of the present application is not limited. In the embodiment of the application, the server can be connected with one or more access control terminals, that is, the server can simultaneously manage a plurality of cells or a plurality of unit buildings and the like.

The user terminal may include any terminal capable of communicating, for example, the user terminal may include a mobile phone, a tablet, a palmtop computer, and the like, and the embodiment of the present application is not limited.

Through the information push system shown in fig. 1, the access control terminal, the user terminal and the server are connected, so that not only can the strong relevance of users living in the target area be increased, but also different information can be efficiently pushed according to the tag information of different users, and the pertinence and the success rate of information push are improved.

As an embodiment, an embodiment of the present application further provides an information push Application (APP), which may be applied to a user terminal, an access control terminal, and a server.

In a specific implementation, after the user terminal, the access control terminal, and the server respectively log in the information push application, the information push method provided in the embodiment of the present application may be executed.

Optionally, the information push application may also be used to control the access control device, for example, the user terminal may directly send a control instruction to the access control device through the information push application, where the control instruction may be used to control the access control device to open; if the user terminal can also send a confirmation instruction to the access control terminal through the information push application, the confirmation instruction can be used for confirming the target face image acquired by the access control terminal, so that after the access control terminal receives the confirmation instruction through the information push application, a control instruction can be sent to the access control device, and the control instruction can be used for controlling the access control device to be opened or closed.

Referring to fig. 2, fig. 2 is an information pushing method provided in an embodiment of the present application, where the information pushing method is applicable to the user terminal shown in fig. 1, and as shown in fig. 2, the information pushing method includes:

201. the user terminal acquires a first group formed by user identifications of a plurality of user terminals and sends a group creating request to the server, wherein the user terminals are connected with the access control terminal of the target area.

In the embodiment of the present application, the first group may include a group formed according to user identities of a plurality of user terminals. It is understood that the subscriber identities of the plurality of subscriber terminals may include any information capable of representing the subscriber terminal identities, for example, the subscriber identity of the subscriber terminal may include a globally unique identifier (UUID), an International Mobile Equipment Identity (IMEI), and the like, and the subscriber identity of the subscriber terminal may further include any identity set by a subscriber, or alternatively, the subscriber identity of the subscriber terminal may be represented by identity information of subscribers in the target area. The embodiment of the present application does not limit the user identifier of the user terminal.

Wherein the create group request is operable to request creation of the first group. The user terminal is connected with the access control terminal in the target area, which means that the user terminal used by the user in the target area and the access control terminal can be connected or communicated with each other, and more particularly, the user terminal and the access control terminal can interact through a login information push application, and the like. Any one user terminal connected with the access control terminal of the target area can acquire user identifications of the user terminals connected with the access control terminal to form a first group.

202. And the user terminal receives the group creation response message from the server and displays the application interface of the first group.

Wherein the group creation response message may be used to confirm the create group request for the first group. It is understood that the application interfaces of the first group are not limited in the embodiments of the present application.

203. The user terminal receives target information from the server, wherein the target information comprises information corresponding to the label information of the target user, the label information of the target user is used for representing the classification condition of the target user, and the target user is a user in the target area.

In the embodiment of the present application, the target information includes information corresponding to the tag information of the target user, and the target information may include activities, advertisements, and other information of the age to which the target user belongs.

In this embodiment, the tag information of the target user may include one or more tag information, for example, the tag information of the target user may include one or more of gender, age, industry (also referred to as occupation), family role, and economic consumption condition. Wherein, the age can include 70 th, 80 th, 90 th, 00 th and so on; industries may include students, housewives, Information Technology (IT), and so forth; family characters may include father, mother, son, etc.; economic consumption situations may include moonlight, watery and watery classes, and the like. It is understood that the tag information shown above is only an example, and should not be construed as limiting the embodiments of the present application. For example, after the target user has tag information of 10, the target information may be information related to learning, such as data information of a tutor, information of a reference textbook, and the like. For another example, if the tag information of the target user is milk, 60, and the economic capability is slightly low, the target information may be advertisement information related to discount of the supermarket, or the target information may be information related to square dance, and the like. In the embodiment of the present application, specific contents included in the target information are not limited.

Optionally, the tag information of the target user may be determined according to the communication information in the first group and the information of the target user collected by the access control terminal. The communication information in the first group can be understood as chat information in the first group, and the information of the target user collected by the access control terminal can be understood as a passage record of the target user collected by the access control terminal, where the passage record may include at least one of passage time, a passage address, and a face image of the target user (i.e., a target face image). It is understood that reference may be made to the method shown in fig. 5 for determining the tag information, and the detailed description is omitted here.

204. The user terminal displays the target information through the application interface of the first group.

In this embodiment of the application, the user terminal displays the target information through the application interface of the first group, optionally, the target information may be displayed in the application interface of the first group in a form of a floating window, or the target information may be displayed in a fixed position on the application interface of the first group, and the like.

For example, the target information may include water usage information in the target area, and if the water usage information indicates that water needs to be stopped for a day, the water usage information may be displayed on the application interface of the first group, so that a user in the target area may clearly know the water usage in the target area.

Alternatively, the targeting information may include a targeting advertisement, i.e. displaying the targeting advertisement on a display screen, such as displaying an advertisement related to the age of the target user, or displaying an advertisement related to the occupation of the target user, etc. By receiving the target advertisement, the target advertisement is displayed on the application interface of the first group, and the target advertisement is an advertisement corresponding to the tag information of the target user, that is, the target advertisement is likely to be an advertisement in which the target user is interested, so that the advertisement playing benefit is improved.

By implementing the embodiment of the application, the user terminal receives the target information from the server, so that the information (namely the target information) corresponding to the label information of the target user is displayed through the application interface of the first group, the pertinence of information push can be improved based on the group, the trouble to the user is reduced, the information required by the user is displayed, the display of some information which is not required by the user or is junk information and the like is avoided, and the user satisfaction is improved.

Optionally, the method shown in fig. 2 further includes:

the user terminal outputs a selection interface through an application interface of the first group, wherein the selection interface is used for selecting whether target information is received or not;

the user terminal receives target information from the server, and the target information comprises the following steps:

in case of receiving a confirmation instruction through the selection interface, the user terminal receives the target information from the server.

In this embodiment, the user terminal outputs the selection interface through the application interface of the first group, so that the user can autonomously select whether to receive the target information. It can be understood that the selection interface is an interface for the user to select whether to receive the target information, and therefore, the embodiment of the present application is not limited to a specific implementation of the selection interface. By implementing the embodiment, the independent option of the user can be effectively improved, unnecessary interference to the user is avoided, and the user satisfaction is improved.

Further, the present embodiment also provides a method for creating a second group, as follows:

the user terminal sends a second group creation request to the server according to the position information of the target user in the target area, and the server receives the second group creation request sent by the user terminal;

the server sends a creating response message to the user terminal, and the user terminal displays the application interface of the second group under the condition that the user terminal receives the creating response message from the server;

and the user terminal displays the target information on the application interface of the second group.

In this embodiment, the location information of the target user in the target area may include living location information of the target user in the target area, or include working location information of the target user in the target area, and the like, and this embodiment is not limited to this location information. For example, the location information may include the number of rooms the target user lives in the target area, or may also include the number of rooms the target user is working in the target area, and so on.

It can be understood that the user terminal creates the second group according to the position information of the target user in the target area, so that users in a certain range can directly communicate in the second group, and the like, thereby improving the convenience of user communication in the target area and improving the satisfaction degree of the users.

Alternatively, the members in the second group may include only the owner in the target area, not the family members of the owner and the tenant of the owner, and so on. Therefore, the second group can be purified, and the problem that the safety of the second group is influenced because various people join the second group is avoided.

In this embodiment, the creation response message is a response message for confirming the creation request of the second group, and the user terminal may display the application interface of the second group by receiving the creation response message, so as to display the target information on the application interface of the second group. It can be understood that the specific interface of the second group of application interfaces is not limited in this embodiment.

As an example, the target information is displayed on the application interface of the second group, for example, a training class is opened near the target area, and children who are just many members in the second group need training, so that the information can be displayed on the application interface of the second group, so that users in the target area can know the information in time.

Optionally, after the user terminal displays the application interface of the second group, the method further includes:

the user terminal receives a friend adding request through an application interface of a second group, wherein the friend adding request carries position information of friends in a target area;

In this embodiment, the friend adding request may be used to request to add a friend, and the friend adding request carries position information of the friend in the target area. For example, the user terminal may receive "1201 request to add a buddy" through the application interface of the second group. Wherein the 1201 may represent location information of a buddy in a target area.

By the embodiment, the members in the second group add friends to each other, so that communication between users in the target area can be facilitated, and the user satisfaction is improved.

Referring to fig. 3, fig. 3 is a schematic flow chart of another information pushing method provided in the embodiment of the present application, where the information pushing method is applicable to an access control terminal. As shown in fig. 3, the information pushing method may include:

301. the access control terminal acquires a target face image, wherein the target face image comprises a face image of a target user.

In the embodiment of the application, the access control terminal can acquire the target face image through the camera connected with the access control terminal. For example, when the access control terminal captures that someone (i.e., a target user) approaches the access control terminal through the camera, the camera can acquire a target face image. I.e. the camera may be kept in an operative state at all times. Or, the access control terminal starts the camera again under the condition that the infrared sensing device senses that a person approaches, so that a target face image is obtained. The infrared sensing device is connected with the access control terminal.

Optionally, the target user may be a user who needs to enter the target area, or the target user may also be a user who needs to exit the target area, and the like, which is not limited in the embodiment of the present application. Wherein the target user may include one or more of a proprietor residing in the target area, a family member of the proprietor, and a tenant of the proprietor. The owner is understood to be the owner of the house in the target area. The target user may also include employees in the target area, and the like, and the embodiment of the application does not limit what types the target user is specific to. It is understood that the target user in the embodiment of the present application is not limited to one user in the target area, and the target user may be any one or more users in the target area, and the like.

302. The access control terminal obtains an analysis result of the target face image, the analysis result comprises target information, the target information comprises information corresponding to the label information of the target user, and the label information is used for representing the classification condition of the target user.

In the embodiment of the present application, the analysis result may include target information, and the target information includes information corresponding to the tag information of the target user. The tag information of the target user may include one or more tags, for example, the tag information of the target user may include one or more of gender, age, industry (also referred to as occupation), family role, and economic consumption condition. Wherein, the age can include 70 th, 80 th, 90 th, 00 th and so on; industries may include students, housewives, IT, and so on; family characters may include father, mother, son, etc.; economic consumption situations may include moonlight, watery and watery classes, and the like. It is understood that the tag information shown above is only an example, and should not be construed as limiting the embodiments of the present application. For example, after the target user has tag information of 10, the target information may be information related to learning, such as data information of a tutor, information of a reference textbook, and the like. For another example, if the tag information of the target user is milk, 60, and the economic capability is slightly low, the target information may be advertisement information related to discount of the supermarket, or the target information may be information related to square dance, and the like. In the embodiment of the present application, specific contents included in the target information are not limited. That is, information corresponding to the tag information may be included in the target information. It can be understood that, as to how many tags the target information is specifically determined, the embodiment of the present application is not limited.

Optionally, the analysis result may include a verification result in addition to the target information, and the verification result may be specifically understood as a verification result of the target face image. If the result of the verification success or the result of the verification failure can be included, and the like, the embodiment of the present application does not limit some information included in the analysis result.

It can be understood that the analysis result of the access control terminal on the target face image may be the analysis result of the access control terminal on the target face image obtained by the access control terminal, or the analysis result of the server on the target face image obtained by the access control terminal. That is to say, the analysis result may be understood as an analysis result obtained by analyzing the target face image by the access control terminal, or the analysis result may be understood as an analysis result obtained by analyzing the target face image by the server, and then the analysis result is obtained by the access control terminal.

Optionally, for the source of the analysis result, that is, the specific implementation manner of the access control terminal obtaining the analysis result of the target face image may include the following two manners.

The first implementation mode,

Before the access control terminal obtains the analysis result of the target face image, the method further comprises the following steps:

the entrance guard control terminal generates a passage record of a target user, wherein the passage record comprises at least one of passage time, a passage address and a target face image;

the access control terminal sends the passing record of the target user to the server;

the access control terminal obtains the analysis result to target face image, includes:

For the first implementation mode, the analysis result is obtained by analyzing the target face image by the server and then obtained by the access control terminal. That is to say, after the access control terminal acquires the target face image, the access control terminal may send the passage record of the target user to the server, so that the server analyzes the target user according to the passage record, thereby obtaining the target information. The passing record comprises at least one of passing time, a passing address and a target face image, and the target face image is the face image of the target user. The target face image may include not only a whole body image of the target user, a half body image of the target user, but also only an image of a face of the target user, and the like. The whole or half body image of the target user may be used to indicate an industry and a sex, etc. in which the target user is analyzed according to wearing of the target user, and the face of the target user may be used to indicate an age, etc. of the analysis target user.

In this embodiment, the access control terminal may generate the passage record of the target user in the form of a picture, and may also generate the passage record of the target user in the form of a video stream, and the like. For example, when the access control terminal finds that a person approaches or after the access control terminal acquires the target face image, the camera may be used again to shoot a picture including at least one of the passage time, the passage address and the target face image. It can be understood that, in the embodiment of the present application, how the access control terminal generates the passage record is not limited.

After the access control terminal sends the pass record to the server, the server can analyze the tag information of the target user, so that the target information is determined according to the tag information, and then the analysis result including the target information is sent to the access control terminal.

The second implementation mode,

and the access control terminal analyzes the target face image to obtain the label information of the target user, and determines an analysis result according to the label information.

For the second implementation mode, the analysis result is obtained by analyzing the target face image by the access control terminal. That is, after the access control terminal acquires the target face image, the access control terminal can also analyze the target face image so as to acquire the tag information, and then determine the target information according to the tag information. As an example, the access control terminal may analyze an industry and a sex in which a target user is engaged according to wearing of the target user, analyze an age and the like of the target user according to a face of the target user, thereby obtaining tag information of the target user, and after obtaining the tag information of the target user, if the tag information is 10, the access control terminal may determine that the target information includes advertisement information of a tutor class, advertisement information of a reference textbook, and the like.

Optionally, the access control terminal may further store the tag information of the target user before acquiring the target face image, for example, store the tag information of the target user in an access control terminal information base. Tag information for at least one or more users in the target area (including the target user) may be included in the information base. Further, the information base may include not only the tag information of the user, but also the identification information of the user. Furthermore, the information base may further include tag information of the user, identification information of the user, and target information corresponding to the tag information. Optionally, the information base may correspondingly store the identification information of the target user, the tag information of the target user, and the target information. Therefore, the access control terminal can push target information timely and effectively according to the target user. Optionally, the targeting information may include a targeted advertisement. The identification information of the target user may include one or more items of face information, identification number information, mobile phone number, and house number information of the target user. It can be understood that the identification information of the target user stored in the information base is for enabling the access control terminal to match the tag of the target user according to the acquired target face image, and therefore, the identification information of the target user stored in the information base is not uniquely limited in the embodiment of the present application.

And the access control terminal can also search target information from the information base under the condition that the access control terminal acquires the target face image. As another implementation manner, after the access control terminal acquires the target face image, the target face image may be verified, and if the verification result is that the verification is successful, the access control terminal may determine that the target face image is the user in the target area, so that the user to which the target face image belongs may be obtained, and then the target information may be searched from the information base according to the user identifier. As another implementation manner, when the verification result is that the verification fails, after the access control terminal acquires the target face image, the access control terminal may determine, according to the target face image, the tag of the age, the industry, and the like to which the target user belongs, so as to search the corresponding target information from the information base according to the determined tag. If the access control terminal acquires the target face image, the age of the target face image can be judged, and therefore information related to the age group of the target face image is displayed. For example, if the age of the target face image is 15 to 20 years, the access control terminal may determine that the target user may be a high school student or an university student, and display information related to learning. Optionally, the access control terminal may further determine the age of the target face image through a third-party application, and the like. According to the embodiment, when the access control terminal cannot be connected with the server in real time, the target information can be pushed in time. It is understood that the above is only an example and should not be interpreted as a limitation of the embodiments of the present application.

303. And displaying the target information on a display screen of the access control terminal.

Optionally, the display screen may be disposed at a camera for acquiring a target face image, that is, the display screen and the camera may be disposed at a same position. Because entrance guard's control terminal when brushing the face, the user is very big probably to see the display screen, consequently, through setting up display screen and camera together, has effectively increased the value that shows target information, if can improve the value of advertisement.

Optionally, a camera may be further installed on the display screen, so that after the access control terminal acquires the target face image through the display screen, target information is displayed on the display screen, and reading convenience of the target user is further improved. For a visual understanding of the embodiment, refer to fig. 4a, and fig. 4a is a schematic diagram of displaying target information provided by the embodiment of the present application. As shown in fig. 4a, the image of the face of the target captured by the camera can be displayed in the first area of the display screen, and the target information can be displayed in the second area of the display screen. Optionally, referring to fig. 4b, fig. 4b is another schematic diagram for displaying target information provided in an embodiment of the present application, and as shown in fig. 4b, the target face image and the target information may also be respectively displayed in an upper area and a lower area of the display screen.

Optionally, the access control terminal may further embed the target face image into the target information, and display information obtained by embedding the target face image into the target information on the display screen.

In this embodiment, the access control terminal embeds the target face image into the target information to be displayed, for example, embeds the target face image into the target information through an Augmented Reality (AR) technology, thereby further increasing novelty and attraction of the target information and also prolonging the viewing time of the user. For a visual understanding of this embodiment, refer to fig. 4c, fig. 4c is a schematic diagram of another display target information provided by the embodiment of the present application. As shown in fig. 4c, the target face image can be embedded into the target information by the AR technology, so as to increase the interest of the target user and increase the user satisfaction.

It is understood that the display diagrams shown in fig. 4a to 4c are only an example, and in a specific implementation, other display manners may be included, which are not described in detail here, and the display manners shown in fig. 4a to 4c should not be understood as limitations to the present embodiment.

In the above description, how the user terminal and the access control terminal display the target information, the following description will focus on how the server determines the target information. Referring to fig. 5, fig. 5 is a schematic flowchart of another information pushing method provided in an embodiment of the present application, and as shown in fig. 5, the information pushing method includes:

501. the user terminal sends the communication information of the first group to the server, and the server receives the communication information of the first group sent by the user terminal.

In the embodiment of the present application, the communication information of the first group may be understood as chat information in the first group, where the chat information may be used to indicate topics or aspects interested by members in the first group of the server, so as to provide reliable information sources for the server to determine the target information.

It is understood that the user terminal may transmit not only the communication information of the first group to the server, but also the communication information of the second group to the server, and the server may receive the communication information of the second group transmitted by the user terminal.

It is understood that the manner of creating the first group and the second group can refer to the method shown in fig. 2, and is not described in detail here.

502. And the access control terminal generates a passage record of the target user.

The passing record comprises at least one of passing time, a passing address and a target face image, and the target face image is the face image of the target user. The target face image may include not only a whole body image of the target user, a half body image of the target user, but also only an image of a face of the target user, and the like. The whole or half body image of the target user may be used to indicate an industry and a sex, etc. in which the target user is analyzed according to wearing of the target user, and the face of the target user may be used to indicate an age, etc. of the analysis target user.

As an example, the access control terminal may obtain the target face image when the target user needs to enter the target area. Generally, an access control terminal verifies a user who needs to enter a target area, that is, after the access control terminal obtains a target face image, the target face image can be verified, so that a verification result is obtained; and then, under the condition that the verification result is successful, the access control terminal sends a control instruction to the access control device so as to control the access control device to be opened. Thus, the target user can enter the target area. The access control terminal can generate a pass record of the target user.

In the embodiment of the application, the access control terminal can generate the passage record of the target user in the form of a picture, and can also generate the passage record of the target user in the form of a video stream. For example, after the access control terminal is successfully verified, a picture including at least one of the passage time, the passage address and the target face image can be shot by the camera. It can be understood that, in the embodiment of the present application, how the access control terminal generates the passage record is not limited. And the embodiment of the application does not limit when the access control terminal generates the passage record.

503. The entrance guard control terminal sends the passing record of the target user to the server, and the server receives the passing record of the target user from the entrance guard control terminal.

504. And the server determines the target information according to the communication information and the traffic record.

In the embodiment of the application, the server may analyze the requirements of the members in the first group according to the communication information, for example, the members (including the target user) in the first group frequently chat in the work, and by analyzing the communication information, the server may roughly determine that the target information may include information related to the work, for example, may include information of application or interview skills or work pressure relief information, and the like.

In this embodiment, the server may determine the age, occupation, and the like of the target user according to the passage record, so as to obtain the tag of the target user.

After the server analyzes the communication information and the traffic record, the tag information of the target user can be accurately analyzed according to the communication information and the traffic record, so that the target information conforming to the target user is determined according to the tag information of the target user.

For the sake of visual understanding of the label information, referring to fig. 6, fig. 6 is a schematic diagram of a label information source provided in an embodiment of the present application. As shown in fig. 6, the server may determine the tag information not only from the traffic record of the target user, but also from the face information of the target user, and the family composition, communication information, cell information, and the like. Therefore, the target user can be comprehensively known, and the pertinence of determining the target information is improved.

505. The server sends the target information to the user terminal, and the user terminal receives the target information from the server.

506. The user terminal displays the target information on the application interface of the first group.

507. The server sends the target information to the access control terminal, and the access control terminal receives the target information from the server.

508. And the access control terminal displays the target information on the display screen.

It can be understood that, for the specific implementation manner of the user terminal and the access control terminal for displaying the target information, reference may be made to the description of the foregoing embodiments, and detailed description is omitted here.

By implementing the embodiment of the application, the server determines the target information through the communication information and the traffic record, so that the server can analyze the target user from multiple aspects, thereby obtaining the tag information of the target user, and further obtaining the information (namely the target information) which is interested by the target user according to the tag information of the target user, thereby not only effectively improving the pertinence of determining the target information, but also improving the necessity of displaying the target information by the user terminal and the access control terminal, reducing the trouble to the target user, and improving the satisfaction degree of the target user.

It can be understood that the above embodiments are focused on the implementation manner, which is not described in detail in one embodiment, and reference may be made to other embodiments, which are not described in detail herein.

The method of the embodiments of the present application is set forth above in detail and the apparatus of the embodiments of the present application is provided below.

Referring to fig. 7, fig. 7 is a schematic structural diagram of a user terminal according to an embodiment of the present application, where the user terminal may be configured to execute the methods shown in fig. 2 and fig. 5, and as shown in fig. 7, the user terminal includes:

an obtaining unit 701, configured to obtain a first group formed by user identifiers of multiple user terminals;

a sending unit 702, configured to send a request for creating a group to a server, where a user terminal is connected to an access control terminal in a target area;

a receiving unit 703, configured to receive a group creation response message from the server;

a display unit 704, configured to display application interfaces of the first group;

the receiving unit 703 is further configured to receive target information from the server, where the target information includes information corresponding to tag information of a target user, the tag information of the target user is used to indicate a classification condition of the target user, and the target user is a user in the target area;

the display unit 704 is further configured to display the target information through the application interface of the first group.

By implementing the embodiment of the application, the user terminal receives the target information from the server, so that the information (namely the target information) corresponding to the label information of the target user is displayed through the application interface of the first group, the pertinence of information pushing can be improved based on the group, the trouble to the user is reduced, the information required by the user is displayed, the pertinence of information displayed by the user terminal can be effectively improved, the situation that some users do not need or display junk information and the like is avoided, and the user satisfaction is improved.

Optionally, the targeting information comprises a targeted advertisement.

Optionally, the tag information of the target user is determined according to the communication information in the first group and the information of the target user collected by the access control device.

Optionally, the sending unit 702 is further configured to send the communication information of the first group to the server.

Optionally, the sending unit 702 is further configured to send a request for creating a second group to the server according to the location information of the target user in the target area;

a receiving unit 703, configured to receive a create response message from the server;

the display unit 704 is further configured to display the application interfaces of the second group;

the display unit 704 is further configured to display the target information on the application interface of the second group.

Optionally, the receiving unit 702 is further configured to receive a friend addition request through an application interface of the second group, where the friend addition request carries location information of a friend in the target area;

as shown in fig. 8, the user terminal further includes:

the confirming unit 705 is configured to confirm the friend addition request according to the location information of the friend in the target area.

Optionally, the user terminal further includes:

an output unit 706, configured to output a selection interface through an application interface of the first group, where the selection interface is used to select whether to receive the target information;

the receiving unit 702 is specifically configured to receive the target information from the server when the confirmation instruction is received through the selection interface.

It can be understood that the specific implementation manners of the user terminal shown in fig. 7 and fig. 8 can also refer to the specific implementation manners of the foregoing embodiments, and are not described in detail herein.

Referring to fig. 9, fig. 9 is a schematic structural diagram of another user terminal provided in the embodiment of the present application. The user terminal comprises a processor 901 and may further comprise an input interface 902, an output interface 903 and a memory 904. The input interface 902, the output interface 903, the memory 904, and the processor 901 are connected to each other via a bus.

The memory includes, but is not limited to, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM), or a portable read-only memory (CD-ROM), which is used for storing instructions and data.

The input interface is used for inputting data and/or signals, and the output interface is used for outputting data and/or signals. The output interface and the input interface may be separate devices or may be an integral device.

The processor may include one or more processors, for example, one or more Central Processing Units (CPUs), and in the case of one CPU, the CPU may be a single-core CPU or a multi-core CPU.

The memory is used for storing program codes and data of the user terminal.

The processor is used for calling the program codes and data in the memory and executing the steps in the method embodiment.

As in one embodiment, a processor may be used to perform the methods illustrated by the acquisition unit 701, the transmission unit 702, and the display unit 704, among others. Also for example, the processor may be used to control the output interface to perform the methods illustrated by the sending unit 702 and the display unit 704, and so on.

As another example, in one embodiment, the input interface may be used to perform the method illustrated by the receiving unit 703. The output interface may be used to perform the methods shown by the sending unit 702 and the display unit 704, and so on.

For specific implementation of the processor and/or the input/output interface, reference may be made to the description in the method embodiment, and details are not described here.

It will be appreciated that fig. 9 only shows a simplified design of the user terminal. In practical applications, the user terminal may further include other necessary elements, including but not limited to any number of input/output interfaces, processors, controllers, memories, etc., and all user terminals that can implement the embodiments of the present application are within the protection scope of the present application.

Referring to fig. 10, fig. 10 is a schematic structural diagram of a server according to an embodiment of the present application, where the server may be configured to perform the methods shown in fig. 2 and fig. 5. As shown in fig. 10, the server includes:

a receiving unit 1001, configured to receive a group creation request from a user equipment, where the group creation request is used to request to create a first group;

a sending unit 1002, configured to send a group creation response message to the user terminal;

a determining unit 1003, configured to determine target information, where the target information includes information corresponding to tag information of a target user, and the tag information is used to indicate a classification condition of the target user;

the sending unit 1002 is further configured to send the target information to the user terminal, so that the user terminal displays the target information through the application interface of the first group.

Optionally, the targeting information comprises a targeted advertisement.

Optionally, the sending unit 1002 is further configured to send the target information to an access control terminal in the target area, where the access control terminal is connected to the user terminal, and the target user is a user in the target area.

Optionally, the receiving unit 1001 is further configured to receive communication information of the first group sent by the user equipment;

the receiving unit 1001 is further configured to receive a passage record from the access control terminal, where the passage record includes a passage record of a target user, the passage record includes at least one of passage time, a passage address, and a target face image, and the target face image is a face image of the target user;

the determining unit 1003 is specifically configured to determine the target information according to the communication information and the communication record.

Optionally, the receiving unit 1001 is further configured to receive a request for creating a second group sent by the user equipment;

the sending unit 1002 is further configured to send a create response message to the user terminal.

It is understood that the specific implementation of the server shown in fig. 10 can also refer to the specific implementation of the foregoing embodiments, and detailed description is omitted here.

Referring to fig. 11, fig. 11 is a schematic structural diagram of another server according to an embodiment of the present application, where the server includes a processor 1101, a memory 1102, and a transceiver 1103, and the processor 1101, the memory 1102, and the transceiver 1103 are connected to each other through a bus 1104.

Memory 1102 includes, but is not limited to, RAM, ROM, EPROM or CD-ROM, and the memory 1102 is used for associated instructions and data. In the embodiment of the application, the memory can also store communication information, a pass record and the like.

The transceiver 1103 is used for receiving and transmitting data.

The processor 1101 may be one or more CPUs, and in the case where the processor 1101 is one CPU, the CPU may be a single-core CPU or a multi-core CPU.

As in one embodiment, the transceiver may be used to implement the implementations shown for the receiving unit 1001, the transmitting unit 1002. A processor may be used to execute the implementation shown in the determination unit 1003.

Alternatively, the processor may be further configured to execute the transceiver to perform the methods shown by the receiving unit 1001 and the transmitting unit 1002, and so on.

It is understood that for the specific implementation of the processor and/or the transceiver, reference may be made to the description of the method embodiment, and details are not described here.

Referring to fig. 12, fig. 12 is a schematic structural diagram of an access control terminal provided in an embodiment of the present application, where the user terminal may be configured to execute the methods shown in fig. 3 and fig. 5, and as shown in fig. 12, the access control terminal includes:

a first obtaining unit 1201, configured to obtain a target face image, where the target face image includes a face image of a target user;

a second obtaining unit 1202, configured to obtain an analysis result of the target face image, where the analysis result includes target information, the target information includes information corresponding to tag information of a target user, and the tag information is used to indicate a classification condition of the target user;

and a display unit 1203, configured to display the target information on a display screen of the access control terminal.

Optionally, the targeting information comprises a targeted advertisement.

Optionally, as shown in fig. 13, the access control terminal further includes:

a generating unit 1204, configured to generate a passage record of the target user, where the passage record includes at least one of a passage time, a passage address, and a target face image;

an uploading unit 1205 for sending the passage record to the server;

the second obtaining unit 1202 is specifically configured to obtain an analysis result of the target face image from the server.

Optionally, the second obtaining unit 1202 is specifically configured to analyze the target face image, obtain tag information of the target user, and determine an analysis result according to the tag information.

It can be understood that, for the specific implementation of the access control terminal, reference may be made to the implementation of the foregoing embodiments, and details are not described here.

Referring to fig. 14, fig. 14 is a schematic structural diagram of another access control terminal provided in the embodiment of the present application. The access control terminal comprises a processor 1401, and may further comprise an input interface 1402, an output interface 1403, and a memory 1404. The input interface 1402, the output interface 1403, the memory 1404, and the processor 1401 are connected to each other via a bus.

Memory, including but not limited to RAM, ROM, EPROM or CD-ROM, is used for the associated instructions and data. In the embodiment of the application, the memory can be used for storing target information to form an information base and the like.

The processor may include one or more processors, for example, one or more CPUs, and in the case where the processor is one CPU, the CPU may be a single core CPU or a multi-core CPU.

As an embodiment, the processor may be configured to perform the method illustrated by the first acquisition unit, the second acquisition unit, and the display unit.

Optionally, the processor may be further configured to control the output interface to perform the method shown by the display unit and the sending unit.

As another example, in one embodiment, a processor may also be used to perform the method shown by the generation unit, and so on.

It is understood that for specific implementation manners of the processor, the input interface and the output interface, reference may be made to the description in the method embodiment, and details are not described herein.

One of ordinary skill in the art will appreciate that all or part of the processes in the methods of the above embodiments may be implemented by hardware related to instructions of a computer program, which may be stored in a computer-readable storage medium, and when executed, may include the processes of the above method embodiments. And the aforementioned storage medium includes: various media capable of storing program codes, such as ROM or RAM, magnetic or optical disks, etc.

Claims

1. An information pushing method, comprising:

the method comprises the steps that a user terminal obtains a first group consisting of user identifications of a plurality of user terminals and sends a group creating request to a server, wherein the user terminals are connected with an access control terminal of a target area, and the user identifications of the user terminals are represented by identity information of users in the target area;

the user terminal receives target information from the server, wherein the target information comprises information corresponding to tag information of a target user, the tag information of the target user is used for representing the classification condition of the target user, the target user is a user in the target area, and the target information comprises a target advertisement; the tag information of the target user is determined according to the communication information in the first group and a passage record of the target user, which is acquired by the access control terminal, wherein the passage record comprises passage time and/or a communication address;

2. The method of claim 1, wherein before the user terminal receives the target information from the server, the method further comprises:

3. The method according to any one of claims 1-2, further comprising:

4. The method of claim 3, further comprising:

5. The method according to any one of claims 1-2, further comprising:

6. An information pushing method, comprising:

the method comprises the steps that a server receives a group creating request from a user terminal and sends a group creating response message to the user terminal, wherein the group creating request is used for requesting to create a first group, the first group comprises user identifications of a plurality of user terminals, and the user identifications of the plurality of user terminals are represented by identity information of users in a target area;

the server determines target information, wherein the target information comprises information corresponding to tag information of a target user, the tag information is used for representing the classification condition of the target user, and the target information comprises a target advertisement; the tag information of the target user is determined according to the communication information in the first group and a pass record of the target user, which is acquired by an entrance guard control terminal, wherein the pass record comprises pass time and/or a communication address;

7. The method of claim 6, wherein after the server determines the target information, the method further comprises:

8. The method of any of claims 6-7, wherein prior to the server determining the target information, the method further comprises:

the server determines target information, including:

9. The method according to any one of claims 6-7, further comprising:

the server receives a creation request of a second group sent by the user terminal;

the server sends a create response message to the user terminal.

10. An information pushing method, comprising:

the access control terminal acquires an analysis result of the target face image, wherein the analysis result comprises target information, the target information comprises information corresponding to the label information of the target user, and the label information is used for representing the classification condition of the target user; the tag information of the target user is determined according to communication information in a first group and a passage record of the target user, which is acquired by the access control terminal, wherein the passage record comprises passage time and/or a communication address;

11. The method of claim 10, wherein the targeting information comprises a targeted advertisement.

12. The method according to claim 10 or 11, wherein before the access control terminal obtains the analysis result of the target face image, the method further comprises:

the entrance guard control terminal generates a passage record of the target user, wherein the passage record comprises at least one of passage time, a passage address and the target face image;

13. The method according to claim 10 or 11, wherein the access control terminal obtains the analysis result of the target face image, and the method comprises the following steps:

14. A user terminal, comprising:

a sending unit, configured to send a request for creating a group to a server, where the user terminals are connected to an access control terminal in a target area, and user identifiers of the user terminals are represented by identity information of users in the target area;

a display unit for displaying the application interfaces of the first group;

the receiving unit is further configured to receive target information from the server, where the target information includes information corresponding to tag information of a target user, the tag information of the target user is used to indicate a classification condition of the target user, the target user is a user in the target area, and the target information includes a target advertisement; the tag information of the target user is determined according to the communication information in the first group and a passage record of the target user, which is acquired by the access control terminal, wherein the passage record comprises passage time and/or a communication address;

15. The user terminal of claim 14,

the sending unit is further configured to send the communication information of the first group to the server.

16. The user terminal according to any of claims 14-15,

the sending unit is further configured to send a request for creating a second group to the server according to the location information of the target user in the target area;

17. The user terminal of claim 16,

the receiving unit is further configured to receive a friend addition request through an application interface of the second group, where the friend addition request carries location information of a friend in the target area;

the user terminal further comprises:

18. The user terminal according to any of claims 14-15, wherein the user terminal further comprises:

19. A server, comprising:

a receiving unit, configured to receive a create group request from a user terminal, where the create group request is used to request to create a first group, where the first group includes user identifiers of multiple user terminals, and the user identifiers of the multiple user terminals are represented by identity information of users in a target area;

the system comprises a determining unit, a judging unit and a judging unit, wherein the determining unit is used for determining target information, the target information comprises information corresponding to tag information of a target user, the tag information is used for representing the classification condition of the target user, and the target information comprises a target advertisement; the tag information of the target user is determined according to the communication information in the first group and a pass record of the target user, which is acquired by an entrance guard control terminal, wherein the pass record comprises pass time and/or a communication address;

20. The server according to claim 19,

the sending unit is further configured to send the target information to an access control terminal of a target area, the access control terminal is connected with the user terminal, and the target user is a user in the target area.

21. The server according to any one of claims 19-20,

the receiving unit is further configured to receive communication information of the first group sent by the user terminal;

the determining unit is specifically configured to determine the target information according to the communication information and the traffic record.

22. The server according to any one of claims 19-20,

the receiving unit is further configured to receive a request for creating a second group sent by the user terminal;

23. An access control terminal, comprising:

a second obtaining unit, configured to obtain an analysis result of the target face image, where the analysis result includes target information, the target information includes information corresponding to tag information of the target user, and the tag information is used to indicate a classification condition of the target user; the tag information of the target user is determined according to communication information in a first group and a passage record of the target user, which is acquired by the access control terminal, wherein the passage record comprises passage time and/or a communication address;

24. The access control terminal of claim 23, wherein the targeting information comprises a targeting advertisement.

25. The access control terminal of claim 23 or 24, further comprising:

the sending unit is used for sending the passage record to a server;

26. The access control terminal of claim 23 or 24,

the second obtaining unit is specifically configured to analyze the target face image, obtain tag information of the target user, and determine the analysis result according to the tag information.

27. A user terminal comprising a processor and a memory, the processor being coupled to the memory, the memory having stored therein computer-readable instructions which, when executed by the processor, cause the processor to carry out the method of any one of claims 1 to 5.

28. A server comprising a processor, a memory, and a transceiver, the processor being connected to the memory and the transceiver, respectively, the memory having stored therein computer-readable instructions that, when executed by the processor, cause the processor to perform the method of any one of claims 6-9.

29. An access control terminal comprising a processor, a memory and an input-output interface, the processor being connected to the memory and the input-output interface, respectively, the memory having stored therein computer-readable instructions which, when executed by the processor, cause the processor to carry out the method of any one of claims 10 to 13.

30. A computer-readable storage medium having computer-readable instructions stored therein, which, when executed by a processor, cause the processor to perform the method of any one of claims 1-13.