CN104572840A - Method and equipment used for providing push message - Google Patents

Abstract

The invention aims at providing a method and equipment used for providing a push message. The method comprises the following steps of firstly acquiring the push message to be pushed to one or more than one user by push equipment, and determining the attribute identification information of the push message; then, determining a target user corresponding to the push message according to the attribute identification information by combining with the user attribute information of the one or more than one user; finally, sending the push message to the target user. Compared with the prior art, the method and the equipment provided by the invention have the advantages that the attribute identification information of the push message is determined firstly, the target user corresponding to the push message is determined according to the user attribute information of the one or more than one user, therefore the redundant information problem brought to the user by a full-capacity push manner in the prior art is solved, differentiation push is realized, the information acquisition efficiency of the user is increased, the information push effectiveness is ensured, the resource consumption of user equipment is reduced, and the user experience is improved.

Description

A kind of for providing the method and apparatus of PUSH message

Technical field

The present invention relates to Internet technical field, particularly relate to a kind of technology that PUSH message is provided.

Background technology

Message push is that operating system (as intelligent mobile phone system, MAC operating system etc.) is by the most common, the most effective mode of information delivery user.Traditional message push pattern pushes user's full dose, and in this case, the most information pushed may be that user is uninterested, has namely pushed a large amount of junk information, reduces the efficiency that user obtains effective information; In addition, because Trigger message pushes frequently, therefore also improve the resource consumption of subscriber equipment, reduce treatment effeciency and the electricity of subscriber equipment.

Summary of the invention

The object of this invention is to provide a kind of for providing the method and apparatus of PUSH message.

According to an aspect of the present invention, provide a kind of method providing PUSH message, wherein, the method comprises:

-obtain the PUSH message waiting to be pushed to one or more user;

-determine the attribute-bit information of described PUSH message;

-according to described attribute-bit information, in conjunction with the customer attribute information of described user, determine the targeted customer corresponding with described PUSH message;

-described PUSH message is sent to described targeted customer.

According to a further aspect in the invention, additionally provide a kind of pushing equipment providing PUSH message, wherein, this equipment comprises:

For obtaining the device waiting the PUSH message being pushed to one or more user;

For determining the device of the attribute-bit information of described PUSH message;

For according to described attribute-bit information, in conjunction with the customer attribute information of described user, determine the device of the targeted customer corresponding with described PUSH message;

For described PUSH message being sent to the device of described targeted customer.

Compared with prior art, first the present invention obtains the PUSH message waiting to be pushed to one or more user, and determine the attribute-bit information of described PUSH message, then according to described attribute-bit information, in conjunction with the customer attribute information of described user, determine the targeted customer corresponding with described PUSH message, finally described PUSH message is sent to described targeted customer; Thus solving in prior art, full dose pushes the redundant information problem that mode is brought to user, achieves differentiationization and pushes, improve the efficiency that user profile obtains, ensure that the validity of pushed information, reduce the resource consumption of subscriber equipment, improve Consumer's Experience.

And, the present invention can also treat and send to one or more message of user to screen, to obtain the PUSH message waiting to be pushed to one or more user, thus the treatment and analyses realized whole PUSH message, ensure that every bar PUSH message can both be sent to the targeted customer meeting its attribute-bit, correspondingly, every bar PUSH message that targeted customer obtains also all meets its customer attribute information.

And the present invention according to the message correlation information of described PUSH message, can also determine the attribute-bit information of described PUSH message, thus improves the accuracy of described attribute-bit information, improves the accuracy of determined targeted customer.

And, the present invention can also according to the historical operation information of described user, determine the customer attribute information of described user, further, can also according to the historical operation information of described user, in conjunction with the temporal information corresponding to described historical operation information and/or positional information, determine the customer attribute information of described user; Then, according to described attribute-bit information, in conjunction with described customer attribute information, determine the targeted customer corresponding with described PUSH message, or, further, according to described attribute-bit information, in conjunction with the current operation relevant information of described customer attribute information and described user, determine the targeted customer corresponding with described PUSH message.Thus the present invention is mated with customer attribute information attribute-bit information from multiple dimension, improve the matching degree of attribute-bit information and customer attribute information, make determined targeted customer more accurate.

And, the present invention can also according to the multiple PUSH message corresponding with described targeted customer, in conjunction with attribute-bit information and/or the described customer attribute information of described PUSH message, described PUSH message is integrated, to obtain one or more preferred PUSH message, and described preferred PUSH message is sent to described targeted customer; Thus decrease the message number being pushed to targeted customer, reduce and push number of times, improve each validity pushing content, reduce the resource consumption of subscriber equipment, improve Consumer's Experience.

And the present invention according to described attribute-bit information, in conjunction with described customer attribute information, can also determine the propelling movement mode of described PUSH message, and according to described propelling movement mode, described PUSH message is sent to described targeted customer; Thus make the propelling movement mode of PUSH message more flexible, meet the use habit of targeted customer, improve the efficiency that user profile obtains, improve Consumer's Experience.

Accompanying drawing explanation

By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:

Fig. 1 illustrates a kind of pushing equipment schematic diagram providing PUSH message according to one aspect of the invention;

Fig. 2 illustrates a kind of pushing equipment schematic diagram providing PUSH message in accordance with a preferred embodiment of the present invention;

Fig. 3 illustrates a kind of method flow diagram providing PUSH message according to a further aspect of the present invention;

Fig. 4 illustrates a kind of method flow diagram providing PUSH message in accordance with a preferred embodiment of the present invention.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 illustrates a kind of pushing equipment schematic diagram providing PUSH message according to one aspect of the invention; Wherein, described pushing equipment comprises for obtaining the device (hereinafter referred to as " acquisition device 1 ") waiting the PUSH message being pushed to one or more user; For determining the device (hereinafter referred to as " mark determining device 2 ") of the attribute-bit information of described PUSH message; For according to described attribute-bit information, in conjunction with the customer attribute information of described user, determine the device (hereinafter referred to as " target determining device 3 ") of the targeted customer corresponding with described PUSH message; For described PUSH message being sent to the device (hereinafter referred to as " dispensing device 4 ") of described targeted customer.

Particularly, described acquisition device 1 obtains the PUSH message waiting to be pushed to one or more user; Described mark determining device 2 determines the attribute-bit information of described PUSH message; Described target determining device 3, according to described attribute-bit information, in conjunction with the customer attribute information of described user, determines the targeted customer corresponding with described PUSH message; Described PUSH message is sent to described targeted customer by described dispensing device 4.

At this, described PUSH message is message that ask without user, that directly send to described user.Usually, user then can receive without the need to starting application the PUSH message that this application or system are sent to this user.Therefore, described pushing equipment is different from common service equipment, common service equipment sends a message to described user passively based on user's request, and pushing equipment needs to change from passive to active, whether the application program no matter corresponding to pushing equipment is being run or is closing, and pushing equipment can directly by user described in valuable message informing.

At this, described pushing equipment includes but not limited to that the network equipment, subscriber equipment or the network equipment and subscriber equipment are by the mutually integrated equipment formed of network.Wherein, the described network equipment comprise a kind of can according in advance setting or the instruction stored, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.The described network equipment its include but not limited to computing machine, network host, single network server, cloud that multiple webserver collection or multiple server are formed; At this, cloud is formed by based on a large amount of computing machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is the one of Distributed Calculation, the virtual supercomputer be made up of the loosely-coupled computing machine collection of a group.Described subscriber equipment its include but not limited to that any one can be carried out man-machine interaction with user by keyboard, touch pad or voice-operated device and obtain the electronic product of pushed information, as PC (PC), smart mobile phone, personal digital assistant (PDA), panel computer (PAD) etc.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN, wireless self-organization network (Ad Hoc network) etc.Those skilled in the art will be understood that other pushing equipment is equally applicable to the present invention, within also should being included in scope, and are contained in this at this with way of reference.

Constant work between above-mentioned each device, at this, it will be understood by those skilled in the art that " continuing " refer to above-mentioned each device respectively in real time or according to setting or the mode of operation requirement of adjustment in real time, carry out the acquisition of PUSH message, the determination of attribute-bit information, the determination of targeted customer, the transmission etc. of PUSH message, until described pushing equipment stops obtaining the PUSH message waiting to be pushed to one or more user.

Described acquisition device 1 obtains the PUSH message waiting to be pushed to one or more user.

Particularly, described acquisition device 1 is based on various communication protocol, by corresponding transmission interface, interact with providing one or more servers of described PUSH message, database or other third party devices, to obtain the PUSH message waiting to be pushed to one or more user; Such as, if the PUSH message server of a certain application program that described third party device is installed for described user, or the PUSH message server corresponding to the operating system of described user, then described acquisition device 1 interacts with this PUSH message server, applies to obtain this one or more PUSH message waiting to be pushed to this user.

Or, described acquisition device 1 is based on various communication protocol, by corresponding transmission interface, interact with the subscriber equipment of described user, or interact with the equipment that can obtain all or part of PUSH message that this subscriber equipment obtains, in one or more application or system, wait to be pushed to the PUSH message of this user to obtain.

Preferably, described acquisition device 1 can be got to be sent to one or more message of described user; Described message is screened, to obtain the PUSH message waiting to be pushed to one or more user.

Particularly, described acquisition device 1 can be monitored described subscriber equipment, or with can obtain this subscriber equipment obtain part or the equipment of entire message interacts, to be sent to one or more message of described user to obtain; At this, the message obtained includes but not limited to the message that will be sent to arbitrarily described user, as PUSH message, chat messages, prompting message, other data-messages etc.

Then, described acquisition device 1, based on one or more information such as type of message, transmission source, transmission approach, send mode, message content of described message, screens described message, to obtain the PUSH message waiting to be pushed to one or more user.

Such as described acquisition device 1 only using the message from message push server as PUSH message; Or type of message is only that the message of " PUSH message " is as PUSH message by described acquisition device 1; Or, described acquisition device 1 using content be only the message of word as PUSH message, and PUSH message will be re-used as containing picture and multimedia message.

At this, those skilled in the art will be understood that the mode of above-mentioned judgement PUSH message is only citing, not limitation of the present invention, and other can judge that the mode of PUSH message is equally applicable to the present invention, and are contained in this by reference.

Described mark determining device 2 determines the attribute-bit information of described PUSH message.

Particularly, described mark determining device 2, by based on various communication protocol, by corresponding transmission interface, interacts with the database or other third party devices providing the attribute-bit information of described PUSH message, to obtain described attribute-bit information; Or, directly contain the attribute-bit information of this PUSH message in the PUSH message obtained, as described in attribute-bit information as described in a certain field of PUSH message, be included in obtained PUSH message; Or, preferably, by the message correlation information according to described PUSH message, described PUSH message is analyzed, to determine described attribute-bit information.

Wherein, described message correlation information comprises following at least any one:

The data source of-described PUSH message, that is, described PUSH message by which data source sent, as the application service provider, the transmission connection of this PUSH message, the transmission database of this PUSH message etc. of this PUSH message;

The content-keyword of-described PUSH message, at this, described content-keyword can be described PUSH message full content, also can be the one or more participles obtained after participle is carried out to this PUSH message, also can be other representative keyword etc. corresponding to described participle;

The content type of-described PUSH message, at this, described content type includes but not limited to the mixing etc. of word, picture, audio frequency, video or the above-mentioned type;

Application message corresponding to-described PUSH message, at this, described application message includes but not limited to send the Apply Names of described PUSH message, application type (as instant messaging class, social interaction server class etc.), application service provider, application are suitable for crowd etc.;

The application scenarios information of-described PUSH message, at this, the application scenarios that described application scenarios information is suitable for by this PUSH message, comprises the information such as time, place, event, as the scene for market consumption at weekend, for the scene etc. that working day, news pushed;

The propelling movement time of-described PUSH message, at this, the described propelling movement time includes but not limited to send the time that time of this PUSH message (but being not necessarily pushed to user at one time) and/or preparation are pushed to this user, the above-mentioned time is when including but not limited to the concrete date, can also be " working day, off-day, holiday ", " working time, playtime etc. " etc. the time type information corresponding to this time;

The propelling movement mode of-described PUSH message, at this, described propelling movement mode includes but not limited to as immediately pushed mode, postpones propelling movement mode, the propelling movement (as mixing such as word audio frequency and video) of the propelling movement mode of propelling movement mode in application, systemic hierarchial, multimedia mode, non-multimedia mode propelling movement (as only word) etc.

At this, those skilled in the art will be understood that above-mentioned message correlation information and its citing are only citing; not limitation of the present invention; other message correlation information, if be applicable to the present invention, are included in protection scope of the present invention equally, and are contained in this by reference.

At this, described attribute-bit information includes but not limited to any one in above-mentioned message correlation information, or described message correlation information is extracted or simplifies and rear arrange the attribute-bit information obtained, or after the attribute of described message correlation information is mapped, the attribute-bit information obtained.Such as, if the message correlation information of certain PUSH message is: application message is " Sina's microblogging ", the mode that pushes is " immediately push ", the time that pushes be " point in afternoon 4 on working day ", push content be " the somewhere generation attack of terrorism ", then the attribute-bit information of this PUSH message be " news, Sina's microblogging, immediately propelling movement, propelling movement on working day " etc.; Or such as, if the message correlation information of certain PUSH message is: pushing content is " New cinema will be shown one day ", then the attribute-bit information of this PUSH message is " news, amusement " etc.

Described target determining device 3, according to described attribute-bit information, in conjunction with the customer attribute information of described user, determines the targeted customer corresponding with described PUSH message.

Particularly, described target determining device 3 is first by maybe providing the database of the customer attribute information of this user or third party device to interact, to obtain the customer attribute information of described user with described user; Or, described target determining device 3 is passed through based on the historical operation information of described user and/or the relevant information (as temporal information or positional information) of historical operation information, described user is analyzed, to determine the customer attribute information of described user.

Wherein, described customer attribute information includes but not limited to information type that user pays close attention to, the time of operation propelling movement time, the propelling movement mode etc. liked.

Then, described target determining device 3 is by directly mating described attribute-bit information with the described customer attribute information of one or more user, or, described target determining device 3 is according to predetermined calculating or mapping equation, described attribute-bit information is mated with the described customer attribute information of one or more user, if the project of successful match or probability more, then this PUSH message is more mated with this user, thus one or more users of will mate the most with this PUSH message, as the targeted customer corresponding with described PUSH message.

Such as, continue upper example, if the customer attribute information of certain user is " paying close attention to entertainment information, operating the time pushed is the time of having a rest ", then when the attribute-bit information of PUSH message is " news, Sina's microblogging, instant propelling movement, working day push ", this user can not by the targeted customer as this PUSH message; And when the attribute-bit information of PUSH message is " news, amusement " etc., this user can by the targeted customer as this PUSH message.

Described PUSH message is sent to described targeted customer by described dispensing device 4.

Particularly, described PUSH message, by based on various communication protocol, by corresponding transmission interface, is sent to determined targeted customer, thus completes the propelling movement to PUSH message by described dispensing device 4.

Preferably, described pushing equipment also comprises for the basis multiple PUSH message corresponding with described targeted customer, in conjunction with attribute-bit information and/or the described customer attribute information of described PUSH message, described PUSH message is integrated, to obtain the device (hereinafter referred to as " integrating apparatus ") of one or more preferred PUSH message, then, described preferred PUSH message is sent to described targeted customer by described dispensing device 4.

Particularly, if described pushing equipment is some targeted customers determine multiple PUSH message, then described integrating apparatus is analyzed described multiple PUSH message, if have one or more same or analogous information in the attribute-bit information of described multiple PUSH message and/or described customer attribute information, then described integrating apparatus can be integrated described multiple PUSH message, thus using the PUSH message after integration as described preferred PUSH message.This mode can reduce the message number being pushed to user, reduces and pushes number of times, improves the efficiency of user's obtaining information, reduces the resource consumption of subscriber equipment.

Such as, if described pushing equipment determines two PUSH message for certain targeted customer A, the data source of above-mentioned two PUSH message or the application of correspondence can be identical or different, Article 1, for " certain star go out to show a film XX ", (attribute-bit information is " amusement to content, certain star, film XX "), Article 2 is that " film XX in such a month, and on such a day will show in certain year " (attribute-bit information will be " amusement, film XX, show "), then described integrating apparatus is to the content of above-mentioned two PUSH message, and its attribute-bit information is analyzed, because the content of these two PUSH message has correlativity, and attribute-bit packets of information is containing the content repeated, therefore, described integrating apparatus is integrated, determine that preferred PUSH message is for " certain star goes out to show a film XX, this film in such a month, and on such a day will be shown in certain year ".

Or, such as, if described pushing equipment determines two PUSH message for certain targeted customer A, and the attribute-bit information of two PUSH message is respectively " postponing to push, immediately push ", and the customer attribute information of described targeted customer is " the propelling movement mode that this user likes pushes for instant ", after then above-mentioned two PUSH message are integrated by described integrating apparatus, and determine this integration afterwards preferably the send mode of PUSH message be " immediately pushing ".

At this, those skilled in the art will be understood that above-mentioned Integration Mode and its citing are only citing; not limitation of the present invention; other Integration Modes, if be applicable to the present invention, are included in protection scope of the present invention equally, and are contained in this by reference.

Then, described preferred PUSH message, by based on various communication protocol, by corresponding transmission interface, is sent to determined targeted customer, thus completes the propelling movement to preferred PUSH message by described dispensing device 4.

Preferably, described dispensing device 4, according to described attribute-bit information, in conjunction with described customer attribute information, determines the propelling movement mode of described PUSH message; According to described propelling movement mode, described PUSH message is sent to described targeted customer.

Particularly, described dispensing device 4 can according to the attribute-bit information of described PUSH message, in conjunction with described customer attribute information, to propelling movement time of described PUSH message, push position, propelling movement form etc. and determine, to determine the propelling movement mode of described PUSH message; Such as, if do not arrange the propelling movement mode of this PUSH message in the attribute-bit information of described PUSH message, and contain user in described customer attribute information and be used to when, open pushed information in which way, then determine described propelling movement mode according to described customer attribute information; Or, if contain the propelling movement mode of this PUSH message in the attribute-bit information of described PUSH message, then can according to the matching degree of this propelling movement mode and described customer attribute information, determine whether to adopt this propelling movement mode, if or do not adopt this propelling movement mode, then described propelling movement mode is adjusted to which kind of propelling movement mode etc.

Then, described PUSH message, by based on various communication protocol, by corresponding transmission interface, according to described propelling movement mode, is sent to determined targeted customer, thus completes the propelling movement to PUSH message by described dispensing device 4.

Such as, if described PUSH message is amusement PUSH message, and the time that described user is used to after work carries out the reading of PUSH message, then described dispensing device 4 determines that described propelling movement mode is that delay pushes to time of having a rest transmission; If described PUSH message content is longer, and described customer attribute information comprises this user habit by the mode of full frame reading reads pushed information, then determine that described propelling movement position is screen center region; If comprise word and picture in described propelling movement content, and comprise this user in described customer attribute information and usually only read word pushed information, then determine that described propelling movement form is word propelling movement etc.

At this, those skilled in the art will be understood that above-mentioned propelling movement mode and its determine that mode is only citing; not limitation of the present invention; other propelling movement modes and its determine mode if be applicable to the present invention, be included in protection scope of the present invention equally, and be contained in this by reference.

Fig. 2 illustrates a kind of pushing equipment schematic diagram providing PUSH message in accordance with a preferred embodiment of the present invention; Wherein, described pushing equipment comprises for obtaining the device (hereinafter referred to as " acquisition device 1 ' ") waiting the PUSH message being pushed to one or more user; For determining the device (hereinafter referred to as " mark determining device 2 ' ") of the attribute-bit information of described PUSH message; For according to described attribute-bit information, in conjunction with the customer attribute information of described user, determine the device (hereinafter referred to as " target determining device 3 ' ") of the targeted customer corresponding with described PUSH message; For described PUSH message being sent to the device (hereinafter referred to as " dispensing device 4 ' ") of described targeted customer; Described target determining device 3 ' comprises for the historical operation information according to described user, determines the unit (hereinafter referred to as " attribute determining unit 31 ' ") of the customer attribute information of described user; For according to described attribute-bit information, in conjunction with described customer attribute information, determine the unit (hereinafter referred to as " target determination unit 32 ' ") of the targeted customer corresponding with described PUSH message.

Particularly, described acquisition device 1 ' obtains the PUSH message waiting to be pushed to one or more user; Described mark determining device 2 ' determines the attribute-bit information of described PUSH message; Described attribute determining unit 31 ', according to the historical operation information of described user, determines the customer attribute information of described user; Described target determination unit 32 ', according to described attribute-bit information, in conjunction with described customer attribute information, determines the targeted customer corresponding with described PUSH message; Described PUSH message is sent to described targeted customer by described dispensing device 4 '.

Wherein, described acquisition device 1 ', described mark determining device 2 ', described dispensing device 4 ' are same or similar with corresponding intrument shown in Fig. 1, therefore do not repeat them here, and are contained in this by way of reference.

Constant work between above-mentioned each device, at this, it will be understood by those skilled in the art that " continuing " refer to above-mentioned each device respectively in real time or according to setting or the mode of operation requirement of adjustment in real time, carry out the acquisition of PUSH message, the determination of attribute-bit information, the determination of customer attribute information, the determination of targeted customer, the transmission etc. of PUSH message, until described pushing equipment stops obtaining the PUSH message waiting to be pushed to one or more user.

Described attribute determining unit 31 ', according to the historical operation information of described user, determines the customer attribute information of described user.

Particularly, described attribute determining unit 31 ' by interacting with described subscriber equipment, or with storage or provide the database of the historical operation information of described user or third party device to interact, to obtain the historical operation information of described user.Wherein, described historical operation information comprises the information such as operation behavior, operand, running time of described user.

Then, described attribute determining unit 31 ' is carried out adding up to described historical operation information and is analyzed, according to the result of adding up or analyze to determine the customer attribute information of described user.Wherein, described customer attribute information includes but not limited to information type that user pays close attention to, the time of operation propelling movement time, the propelling movement mode etc. liked.

Such as, if described user exceedes certain frequency in certain time period (as 8 o'clock to 10 o'clock evening) to the access of certain category information (pushed information as types of entertainment), then described customer attribute information pays close attention to amusement class pushed information for this user, and the operation propelling movement time is usually between 8 o'clock to 10 o'clock evening.

Preferably, described attribute determining unit 31 ' according to the historical operation information of described user, in conjunction with the temporal information corresponding to described historical operation information and/or positional information, can determine the customer attribute information of described user.

Particularly, described attribute determining unit 31 ' can also be determined described customer attribute information in conjunction with the temporal information corresponding to described historical operation information and/or positional information; Except the content such as information type, the time of operation propelling movement time, the propelling movement mode liked that then described customer attribute information is then paid close attention to except above-mentioned determined user, further comprises the time or place that obtain such content.

Such as, if user operationally between only read news category propelling movement, the time of having a rest then read amusement class push, then this user customer attribute information for this user operationally between be happy to obtain news category push, the time of having a rest then can obtain amusement class push.Correspondingly, the PUSH message of corresponding classification can be sent to this user in the corresponding period by described pushing equipment.

Or such as, if user often browses discounting or favor information when non-family safe or office, then this customer attribute information is for when being in non-family safe or office, especially when user is in shopping centre, ites is desirable to obtain and giving a discount or favor information.Correspondingly, described pushing equipment can be in corresponding location user and the PUSH message of corresponding classification is sent to this user.

Described target determination unit 32 ', according to described attribute-bit information, in conjunction with described customer attribute information, determines the targeted customer corresponding with described PUSH message.

Particularly, described target determination unit 32 ', according to described attribute-bit information, in conjunction with via the determined customer attribute information of described attribute determining unit 31 ', determines the targeted customer corresponding with described PUSH message.

At this, describedly determine that the determination mode of target determining device 3 described in mode and Fig. 1 is same or similar, therefore do not repeat them here, and be contained in this by way of reference.

Preferably, described target determination unit 32 ', according to described attribute-bit information, in conjunction with the current operation relevant information of described customer attribute information and described user, determines the targeted customer corresponding with described PUSH message.

Particularly, described target determination unit 32 ' by interacting with the subscriber equipment of described user in real time, or interacts with the third party device of the current operation relevant information that can obtain described user, to obtain the current operation relevant information of described user.Wherein, described current operation relevant information comprises current operation behavior, running time, operation place etc.

Then, described target determination unit 32 ' is according to described attribute-bit information, in conjunction with the current operation relevant information of described customer attribute information and described user, when described PUSH message attribute-bit information conforms described in after customer attribute information, if described PUSH message meets the current operation relevant information of described user equally, then determine the targeted customer corresponding with described PUSH message.

Such as, if the customer attribute information of two users is consistent, and all comprise the customer attribute information of " when described user is in shopping centre; then wish to receive preferential or information of discount ", described PUSH message is certain information of discount, user A is current is in office, and user B is in shopping centre, then described user B is defined as the targeted customer corresponding with described PUSH message by described target determination unit 32 '.

At this, the determination of described office can draw after adding up the operation information of user or relevant information, as user travels to and fro between two places every day, then can think that these two places are respectively residence and the office of user.Describedly sowntownly to determine, can according to the map or GPS location obtain.

At this; those skilled in the art will be understood that; the determination mode of above-mentioned current operation relevant information and targeted customer is only citing; not limitation of the present invention; the determination mode of other current operation relevant informations and targeted customer is if be applicable to the present invention; be included in protection scope of the present invention equally, and be contained in this by reference.

Fig. 3 illustrates a kind of method flow diagram providing PUSH message according to a further aspect of the present invention.Particularly, in step sl, described pushing equipment obtains the PUSH message waiting to be pushed to one or more user; In step s 2, described pushing equipment determines the attribute-bit information of described PUSH message; In step s3, described pushing equipment, according to described attribute-bit information, in conjunction with the customer attribute information of described user, determines the targeted customer corresponding with described PUSH message; In step s 4 which, described PUSH message is sent to described targeted customer by described pushing equipment.

At this, described PUSH message is message that ask without user, that directly send to described user.Usually, user then can receive without the need to starting application the PUSH message that this application or system are sent to this user.Therefore, described method for pushing is different from common messaging providers method, common messaging providers method sends a message to described user passively based on user's request, and described method for pushing needs to change from passive to active, whether the application program no matter corresponding to described method for pushing is being run or is closing, and this method for pushing can directly by user described in valuable message informing.

Constant work between above steps, at this, it will be understood by those skilled in the art that " continuing " refer to above steps respectively in real time or according to setting or the mode of operation requirement of adjustment in real time, carry out the acquisition of PUSH message, the determination of attribute-bit information, the determination of targeted customer, the transmission etc. of PUSH message, until described pushing equipment stops obtaining the PUSH message waiting to be pushed to one or more user.

In step sl, described pushing equipment obtains the PUSH message waiting to be pushed to one or more user.

Particularly, in step sl, described pushing equipment based on various communication protocol, by corresponding transmission interface, interact with providing one or more servers of described PUSH message, database or other third party devices, to obtain the PUSH message waiting to be pushed to one or more user; Such as, if the PUSH message server of a certain application program that described third party device is installed for described user, or the PUSH message server corresponding to the operating system of described user, then described pushing equipment and this PUSH message server interact, and apply to obtain this one or more PUSH message waiting to be pushed to this user.

Or, in step sl, described pushing equipment is based on various communication protocol, by corresponding transmission interface, interact with the subscriber equipment of described user, or interact with the equipment that can obtain all or part of PUSH message that this subscriber equipment obtains, in one or more application or system, wait to be pushed to the PUSH message of this user to obtain.

Preferably, in step sl, described pushing equipment can be got to be sent to one or more message of described user; Described message is screened, to obtain the PUSH message waiting to be pushed to one or more user.

Particularly, in step sl, described pushing equipment can be monitored described subscriber equipment, or with can obtain this subscriber equipment obtain part or the equipment of entire message interacts, to be sent to one or more message of described user to obtain; At this, the message obtained includes but not limited to the message that will be sent to arbitrarily described user, as PUSH message, chat messages, prompting message, other data-messages etc.

Then, described pushing equipment, based on one or more information such as type of message, transmission source, transmission approach, send mode, message content of described message, screens described message, to obtain the PUSH message waiting to be pushed to one or more user.

Such as, described pushing equipment only using the message from message push server as PUSH message; Or type of message is only that the message of " PUSH message " is as PUSH message by described pushing equipment; Or, described pushing equipment using content be only the message of word as PUSH message, and PUSH message will be re-used as containing picture and multimedia message.

At this, those skilled in the art will be understood that the mode of above-mentioned judgement PUSH message is only citing, not limitation of the present invention, and other can judge that the mode of PUSH message is equally applicable to the present invention, and are contained in this by reference.

In step s 2, described pushing equipment determines the attribute-bit information of described PUSH message.

Particularly, in step s 2, described pushing equipment, by based on various communication protocol, by corresponding transmission interface, interacts with the database or other third party devices providing the attribute-bit information of described PUSH message, to obtain described attribute-bit information; Or, directly contain the attribute-bit information of this PUSH message in the PUSH message obtained, as described in attribute-bit information as described in a certain field of PUSH message, be included in obtained PUSH message; Or, preferably, by the message correlation information according to described PUSH message, described PUSH message is analyzed, to determine described attribute-bit information.

Wherein, described message correlation information comprises following at least any one:

The data source of-described PUSH message, that is, described PUSH message by which data source sent, as the application service provider, the transmission connection of this PUSH message, the transmission database of this PUSH message etc. of this PUSH message;

The content-keyword of-described PUSH message, at this, described content-keyword can be described PUSH message full content, also can be the one or more participles obtained after participle is carried out to this PUSH message, also can be other representative keyword etc. corresponding to described participle;

The content type of-described PUSH message, at this, described content type includes but not limited to the mixing etc. of word, picture, audio frequency, video or the above-mentioned type;

Application message corresponding to-described PUSH message, at this, described application message includes but not limited to send the Apply Names of described PUSH message, application type (as instant messaging class, social interaction server class etc.), application service provider, application are suitable for crowd etc.;

The application scenarios information of-described PUSH message, at this, the application scenarios that described application scenarios information is suitable for by this PUSH message, comprises the information such as time, place, event, as the scene for market consumption at weekend, for the scene etc. that working day, news pushed;

The propelling movement time of-described PUSH message, at this, the described propelling movement time includes but not limited to send the time that time of this PUSH message (but being not necessarily pushed to user at one time) and/or preparation are pushed to this user, the above-mentioned time is when including but not limited to the concrete date, can also be " working day, off-day, holiday ", " working time, playtime etc. " etc. the time type information corresponding to this time;

The propelling movement mode of-described PUSH message, at this, described propelling movement mode includes but not limited to as immediately pushed mode, postpones propelling movement mode, the propelling movement (as mixing such as word audio frequency and video) of the propelling movement mode of propelling movement mode in application, systemic hierarchial, multimedia mode, non-multimedia mode propelling movement (as only word) etc.

At this, those skilled in the art will be understood that above-mentioned message correlation information and its citing are only citing; not limitation of the present invention; other message correlation information, if be applicable to the present invention, are included in protection scope of the present invention equally, and are contained in this by reference.

At this, described attribute-bit information includes but not limited to any one in above-mentioned message correlation information, or described message correlation information is extracted or simplifies and rear arrange the attribute-bit information obtained, or after the attribute of described message correlation information is mapped, the attribute-bit information obtained.Such as, if the message correlation information of certain PUSH message is: application message is " Sina's microblogging ", the mode that pushes is " immediately push ", the time that pushes be " point in afternoon 4 on working day ", push content be " the somewhere generation attack of terrorism ", then the attribute-bit information of this PUSH message be " news, Sina's microblogging, immediately propelling movement, propelling movement on working day " etc.; Or such as, if the message correlation information of certain PUSH message is: pushing content is " New cinema will be shown one day ", then the attribute-bit information of this PUSH message is " news, amusement " etc.

In step s3, described pushing equipment, according to described attribute-bit information, in conjunction with the customer attribute information of described user, determines the targeted customer corresponding with described PUSH message.

Particularly, in step s3, described pushing equipment is first by maybe providing the database of the customer attribute information of this user or third party device to interact, to obtain the customer attribute information of described user with described user; Or, in step s3, described pushing equipment, by based on the historical operation information of described user and/or the relevant information (as temporal information or positional information) of historical operation information, is analyzed described user, to determine the customer attribute information of described user.

Wherein, described customer attribute information includes but not limited to information type that user pays close attention to, the time of operation propelling movement time, the propelling movement mode etc. liked.

Then, described pushing equipment is by directly mating described attribute-bit information with the described customer attribute information of one or more user, or, described pushing equipment is according to predetermined calculating or mapping equation, described attribute-bit information is mated with the described customer attribute information of one or more user, if the project of successful match or probability more, then this PUSH message is more mated with this user, thus one or more users of will mate the most with this PUSH message, as the targeted customer corresponding with described PUSH message.

Such as, continue upper example, if the customer attribute information of certain user is " paying close attention to entertainment information, operating the time pushed is the time of having a rest ", then when the attribute-bit information of PUSH message is " news, Sina's microblogging, instant propelling movement, working day push ", this user can not by the targeted customer as this PUSH message; And when the attribute-bit information of PUSH message is " news, amusement " etc., this user can by the targeted customer as this PUSH message.

In step s 4 which, described PUSH message is sent to described targeted customer by described pushing equipment.

Particularly, in step s 4 which, described PUSH message, by based on various communication protocol, by corresponding transmission interface, is sent to determined targeted customer, thus completes the propelling movement to PUSH message by described pushing equipment.

Preferably, described method also comprises step S5; In step s 5, described pushing equipment is according to the multiple PUSH message corresponding with described targeted customer, in conjunction with attribute-bit information and/or the described customer attribute information of described PUSH message, described PUSH message is integrated, to obtain one or more preferred PUSH message, then, in step s 4 which, described preferred PUSH message is sent to described targeted customer by described pushing equipment.

Particularly, if described pushing equipment is some targeted customers determine multiple PUSH message, then in step s 5, described pushing equipment is analyzed described multiple PUSH message, if have one or more same or analogous information in the attribute-bit information of described multiple PUSH message and/or described customer attribute information, then described pushing equipment can be integrated described multiple PUSH message, thus using the PUSH message after integration as described preferred PUSH message.This mode can reduce the message number being pushed to user, reduces and pushes number of times, improves the efficiency of user's obtaining information, reduces the resource consumption of subscriber equipment.

Such as, if described pushing equipment determines two PUSH message for certain targeted customer A, the data source of above-mentioned two PUSH message or the application of correspondence can be identical or different, Article 1, for " certain star go out to show a film XX ", (attribute-bit information is " amusement to content, certain star, film XX "), Article 2 is that " film XX in such a month, and on such a day will show in certain year " (attribute-bit information will be " amusement, film XX, show "), then described pushing equipment is to the content of above-mentioned two PUSH message, and its attribute-bit information is analyzed, because the content of these two PUSH message has correlativity, and attribute-bit packets of information is containing the content repeated, therefore, described pushing equipment is integrated, determine that preferred PUSH message is for " certain star goes out to show a film XX, this film in such a month, and on such a day will be shown in certain year ".

Or, such as, if described pushing equipment determines two PUSH message for certain targeted customer A, and the attribute-bit information of two PUSH message is respectively " postponing to push, immediately push ", and the customer attribute information of described targeted customer is " the propelling movement mode that this user likes pushes for instant ", after then above-mentioned two PUSH message are integrated by described pushing equipment, and determine this integration afterwards preferably the send mode of PUSH message be " immediately pushing ".

At this, those skilled in the art will be understood that above-mentioned Integration Mode and its citing are only citing; not limitation of the present invention; other Integration Modes, if be applicable to the present invention, are included in protection scope of the present invention equally, and are contained in this by reference.

Then, in step s 4 which, described preferred PUSH message, by based on various communication protocol, by corresponding transmission interface, is sent to determined targeted customer, thus completes the propelling movement to preferred PUSH message by described pushing equipment.

Preferably, in step s 4 which, described pushing equipment, according to described attribute-bit information, in conjunction with described customer attribute information, determines the propelling movement mode of described PUSH message; According to described propelling movement mode, described PUSH message is sent to described targeted customer.

Particularly, in step s 4 which, described pushing equipment can according to the attribute-bit information of described PUSH message, in conjunction with described customer attribute information, to propelling movement time of described PUSH message, push position, propelling movement form etc. and determine, to determine the propelling movement mode of described PUSH message; Such as, if do not arrange the propelling movement mode of this PUSH message in the attribute-bit information of described PUSH message, and contain user in described customer attribute information and be used to when, open pushed information in which way, then determine described propelling movement mode according to described customer attribute information; Or, if contain the propelling movement mode of this PUSH message in the attribute-bit information of described PUSH message, then can according to the matching degree of this propelling movement mode and described customer attribute information, determine whether to adopt this propelling movement mode, if or do not adopt this propelling movement mode, then described propelling movement mode is adjusted to which kind of propelling movement mode etc.

Then, described PUSH message, by based on various communication protocol, by corresponding transmission interface, according to described propelling movement mode, is sent to determined targeted customer, thus completes the propelling movement to PUSH message by described pushing equipment.

Such as, if described PUSH message is amusement PUSH message, and the time that described user is used to after work carries out the reading of PUSH message, then in step s 4 which, described pushing equipment determines that described propelling movement mode is that delay pushes to time of having a rest transmission; If described PUSH message content is longer, and described customer attribute information comprises this user habit by the mode of full frame reading reads pushed information, then determine that described propelling movement position is screen center region; If comprise word and picture in described propelling movement content, and comprise this user in described customer attribute information and usually only read word pushed information, then determine that described propelling movement form is word propelling movement etc.

At this, those skilled in the art will be understood that above-mentioned propelling movement mode and its determine that mode is only citing; not limitation of the present invention; other propelling movement modes and its determine mode if be applicable to the present invention, be included in protection scope of the present invention equally, and be contained in this by reference.

Fig. 4 illustrates a kind of method flow diagram providing PUSH message in accordance with a preferred embodiment of the present invention.Particularly, in step S1 ', described pushing equipment obtains the PUSH message waiting to be pushed to one or more user; In step S2 ', described pushing equipment determines the attribute-bit information of described PUSH message; In step S31 ', described pushing equipment, according to the historical operation information of described user, determines the customer attribute information of described user; In step S32 ', described pushing equipment, according to described attribute-bit information, in conjunction with described customer attribute information, determines the targeted customer corresponding with described PUSH message; In step S4 ', described PUSH message is sent to described targeted customer by described pushing equipment.

Wherein, described step S1 ', described step S2 ', described step S4 ' step corresponding to shown in Fig. 3 is same or similar, therefore does not repeat them here, and is contained in this by way of reference.

Constant work between above steps, at this, it will be understood by those skilled in the art that " continuing " refer to above steps respectively in real time or according to setting or the mode of operation requirement of adjustment in real time, carry out the acquisition of PUSH message, the determination of attribute-bit information, the determination of customer attribute information, the determination of targeted customer, the transmission etc. of PUSH message, until described pushing equipment stops obtaining the PUSH message waiting to be pushed to one or more user.

In step S31 ', described pushing equipment, according to the historical operation information of described user, determines the customer attribute information of described user.

Particularly, in step S31 ', described pushing equipment by interacting with described subscriber equipment, or with storage or provide the database of the historical operation information of described user or third party device to interact, to obtain the historical operation information of described user.Wherein, described historical operation information comprises the information such as operation behavior, operand, running time of described user.

Then, described pushing equipment carries out adding up to described historical operation information and analyzes, according to the result of adding up or analyze to determine the customer attribute information of described user.Wherein, described customer attribute information includes but not limited to information type that user pays close attention to, the time of operation propelling movement time, the propelling movement mode etc. liked.

Such as, if described user exceedes certain frequency in certain time period (as 8 o'clock to 10 o'clock evening) to the access of certain category information (pushed information as types of entertainment), then described customer attribute information pays close attention to amusement class pushed information for this user, and the operation propelling movement time is usually between 8 o'clock to 10 o'clock evening.

Preferably, in step S31 ', described pushing equipment according to the historical operation information of described user, in conjunction with the temporal information corresponding to described historical operation information and/or positional information, can determine the customer attribute information of described user.

Particularly, in step S31 ', described pushing equipment can also be determined described customer attribute information in conjunction with the temporal information corresponding to described historical operation information and/or positional information; Except the content such as information type, the time of operation propelling movement time, the propelling movement mode liked that then described customer attribute information is then paid close attention to except above-mentioned determined user, further comprises the time or place that obtain such content.

Such as, if user operationally between only read news category propelling movement, the time of having a rest then read amusement class push, then this user customer attribute information for this user operationally between be happy to obtain news category push, the time of having a rest then can obtain amusement class push.Correspondingly, the PUSH message of corresponding classification can be sent to this user in the corresponding period by described pushing equipment.

Or such as, if user often browses discounting or favor information when non-family safe or office, then this customer attribute information is for when being in non-family safe or office, especially when user is in shopping centre, ites is desirable to obtain and giving a discount or favor information.Correspondingly, described pushing equipment can be in corresponding location user and the PUSH message of corresponding classification is sent to this user.

In step S32 ', described pushing equipment, according to described attribute-bit information, in conjunction with described customer attribute information, determines the targeted customer corresponding with described PUSH message.

Particularly, in step S32 ', described pushing equipment, according to described attribute-bit information, in conjunction with via the determined customer attribute information of described step S31 ', determines the targeted customer corresponding with described PUSH message.

At this, describedly determine that the determination mode of step S3 described in mode and Fig. 3 is same or similar, therefore do not repeat them here, and be contained in this by way of reference.

Preferably, in step S32 ', described pushing equipment, according to described attribute-bit information, in conjunction with the current operation relevant information of described customer attribute information and described user, determines the targeted customer corresponding with described PUSH message.

Particularly, in step S32 ', described pushing equipment by interacting with the subscriber equipment of described user in real time, or interacts with the third party device of the current operation relevant information that can obtain described user, to obtain the current operation relevant information of described user.Wherein, described current operation relevant information comprises current operation behavior, running time, operation place etc.

Then, described pushing equipment is according to described attribute-bit information, in conjunction with the current operation relevant information of described customer attribute information and described user, when described PUSH message attribute-bit information conforms described in after customer attribute information, if described PUSH message meets the current operation relevant information of described user equally, then determine the targeted customer corresponding with described PUSH message.

Such as, if the customer attribute information of two users is consistent, and all comprise the customer attribute information of " when described user is in shopping centre; then wish to receive preferential or information of discount ", described PUSH message is certain information of discount, user A is current is in office, and user B is in shopping centre, then described user B is defined as the targeted customer corresponding with described PUSH message by described target determination unit 32 '.

At this, the determination of described office can draw after adding up the operation information of user or relevant information, as user travels to and fro between two places every day, then can think that these two places are respectively residence and the office of user.Describedly sowntownly to determine, can according to the map or GPS location obtain.

At this; those skilled in the art will be understood that; the determination mode of above-mentioned current operation relevant information and targeted customer is only citing; not limitation of the present invention; the determination mode of other current operation relevant informations and targeted customer is if be applicable to the present invention; be included in protection scope of the present invention equally, and be contained in this by reference.

It should be noted that the present invention can be implemented in the assembly of software and/or software restraint, such as, special IC (ASIC), general object computing machine or any other similar hardware device can be adopted to realize.In one embodiment, software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each step or function.

In addition, a part of the present invention can be applied to computer program, such as computer program instructions, when it is performed by computing machine, by the operation of this computing machine, can call or provide according to method of the present invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or moveable recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in the working storage of the computer equipment run according to described programmed instruction.At this, comprise a device according to one embodiment of present invention, this device comprises the storer for storing computer program instructions and the processor for execution of program instructions, wherein, when this computer program instructions is performed by this processor, trigger this plant running based on the aforementioned method according to multiple embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in device claim or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.

Claims (16)

1. provide a method for PUSH message, wherein, the method comprises:

-obtain the PUSH message waiting to be pushed to one or more user;

-determine the attribute-bit information of described PUSH message;

-according to described attribute-bit information, in conjunction with the customer attribute information of described user, determine the targeted customer corresponding with described PUSH message;

-described PUSH message is sent to described targeted customer.

2. method according to claim 1, wherein, described acquisition waits that the step of the PUSH message being pushed to one or more user comprises:

-obtain to be sent to one or more message of described user;

-described message is screened, to obtain the PUSH message waiting to be pushed to one or more user.

3. method according to claim 1 and 2, wherein, describedly determine that the step of the attribute-bit information of described PUSH message comprises:

-according to the message correlation information of described PUSH message, determine the attribute-bit information of described PUSH message;

Wherein, described message correlation information comprises following at least any one:

The data source of-described PUSH message;

The content-keyword of-described PUSH message;

The content type of-described PUSH message;

Application message corresponding to-described PUSH message;

The application scenarios information of-described PUSH message;

The propelling movement time of-described PUSH message;

The propelling movement mode of-described PUSH message.

4. according to the method in any one of claims 1 to 3, wherein, describedly determine that the step of the targeted customer corresponding with described PUSH message comprises:

-according to the historical operation information of described user, determine the customer attribute information of described user;

-according to described attribute-bit information, in conjunction with described customer attribute information, determine the targeted customer corresponding with described PUSH message.

5. method according to claim 4, wherein, describedly determine that the step of the customer attribute information of described user comprises:

-according to the historical operation information of described user, in conjunction with the temporal information corresponding to described historical operation information and/or positional information, determine the customer attribute information of described user.

6. the method according to claim 4 or 5, wherein, in conjunction with described customer attribute information, determine that the step of the targeted customer corresponding with described PUSH message comprises:

-according to described attribute-bit information, in conjunction with the current operation relevant information of described customer attribute information and described user, determine the targeted customer corresponding with described PUSH message.

7. method according to any one of claim 1 to 6, wherein, the method also comprises:

-according to the multiple PUSH message corresponding with described targeted customer, in conjunction with attribute-bit information and/or the described customer attribute information of described PUSH message, described PUSH message is integrated, to obtain one or more preferred PUSH message;

Wherein, the described step described PUSH message being sent to described targeted customer comprises:

-described preferred PUSH message is sent to described targeted customer.

8. method according to any one of claim 1 to 7, wherein, the described step described PUSH message being sent to described targeted customer comprises:

-according to described attribute-bit information, in conjunction with described customer attribute information, determine the propelling movement mode of described PUSH message;

-according to described propelling movement mode, described PUSH message is sent to described targeted customer.

9. provide a pushing equipment for PUSH message, wherein, this equipment comprises:

For obtaining the device waiting the PUSH message being pushed to one or more user;

For determining the device of the attribute-bit information of described PUSH message;

For according to described attribute-bit information, in conjunction with the customer attribute information of described user, determine the device of the targeted customer corresponding with described PUSH message;

For described PUSH message being sent to the device of described targeted customer.

10. pushing equipment according to claim 9, wherein, for obtain wait the device of the PUSH message being pushed to one or more user for:

-obtain to be sent to one or more message of described user;

-described message is screened, to obtain the PUSH message waiting to be pushed to one or more user.

11. pushing equipments according to claim 9 or 10, wherein, for determine the device of the attribute-bit information of described PUSH message for:

-according to the message correlation information of described PUSH message, determine the attribute-bit information of described PUSH message;

Wherein, described message correlation information comprises following at least any one:

The data source of-described PUSH message;

The content-keyword of-described PUSH message;

The content type of-described PUSH message;

Application message corresponding to-described PUSH message;

The application scenarios information of-described PUSH message;

The propelling movement time of-described PUSH message;

The propelling movement mode of-described PUSH message.

12. pushing equipments according to any one of claim 9 to 11, wherein, for determining that the device of the targeted customer corresponding with described PUSH message comprises:

For the historical operation information according to described user, determine the unit of the customer attribute information of described user;

For according to described attribute-bit information, in conjunction with described customer attribute information, determine the unit of the targeted customer corresponding with described PUSH message.

13. pushing equipments according to claim 12, wherein, for determine the unit of the customer attribute information of described user for:

-according to the historical operation information of described user, in conjunction with the temporal information corresponding to described historical operation information and/or positional information, determine the customer attribute information of described user.

14. pushing equipments according to claim 12 or 13, wherein, for determine the unit of the targeted customer corresponding with described PUSH message for:

-according to described attribute-bit information, in conjunction with the current operation relevant information of described customer attribute information and described user, determine the targeted customer corresponding with described PUSH message.

15. pushing equipments according to any one of claim 9 to 14, wherein, this equipment also comprises:

For according to the multiple PUSH message corresponding with described targeted customer, in conjunction with attribute-bit information and/or the described customer attribute information of described PUSH message, described PUSH message is integrated, to obtain the device of one or more preferred PUSH message;

Wherein, the device for described PUSH message being sent to described targeted customer is used for:

-described preferred PUSH message is sent to described targeted customer.

16. pushing equipments according to any one of claim 9 to 15, wherein, are used for for the device described PUSH message being sent to described targeted customer:

-according to described attribute-bit information, in conjunction with described customer attribute information, determine the propelling movement mode of described PUSH message;

-according to described propelling movement mode, described PUSH message is sent to described targeted customer.