CN106534353A - Method and device for pushing news - Google Patents

Method and device for pushing news Download PDF

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Publication number
CN106534353A
CN106534353A CN201611132301.5A CN201611132301A CN106534353A CN 106534353 A CN106534353 A CN 106534353A CN 201611132301 A CN201611132301 A CN 201611132301A CN 106534353 A CN106534353 A CN 106534353A
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China
Prior art keywords
news
pushed
user
targeted customer
module
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Application number
CN201611132301.5A
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Chinese (zh)
Inventor
郭建辉
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TVMining Beijing Media Technology Co Ltd
Original Assignee
TVMining Beijing Media Technology Co Ltd
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Filing date
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Application filed by TVMining Beijing Media Technology Co Ltd filed Critical TVMining Beijing Media Technology Co Ltd
Priority to CN201611132301.5A priority Critical patent/CN106534353A/en
Publication of CN106534353A publication Critical patent/CN106534353A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a method and a device for pushing news, which are used for improving the accuracy of pushing the news and reducing the disturbance to other users. The method comprises the following steps of obtaining to-be-pushed news corresponding to a trigger event when the trigger event for pushing the news is received; obtaining preset information of the to-be-pushed news; determining a target user matched with the preset information; and pushing the to-be-pushed news to the target user. Through adoption of the method provided by the invention, before the news is pushed, the preset information of the to-be-pushed news is obtained firstly, the target user matched with the information is determined, and the news is only pushed to the target user, so that the news is only pushed to the user related to the news, and thus the accuracy of pushing the news is improved and the disturbance to the other users is reduced.

Description

A kind of news push method and device
Technical field
The present invention relates to Internet technical field, more particularly to a kind of news push method and device.
Background technology
News is to record society, propagation information, a kind of style in reflection epoch.Former, news passes through newspaper, electricity The media avenues such as platform, broadcast, television station are propagated.And arrived in recent years, the Internet extensively, becomes what is most favored by people due to audient News carrier, there is provided news sends the use that news push can be given the server of service the server association by the Internet Family.
In the prior art, there is provided after news sends the server for servicing by all kinds of webpage captures to news, Xiang Qi All users of record send these news.Such way, can make all users all receive the news of server transmission, so And, some users are not intended to see and oneself are not concerned with news, and such way can bring unnecessary bothering to some users. Thus, a kind of news push method how is proposed, news push is given the relevant user of the news, so as to improve news The precision of push, reduction are bothered to other users, are technical problems urgently to be resolved hurrily.
The content of the invention
The present invention provides a kind of news push method and device, to improve the precision of news push, reduces to other User's bothers.
The present invention provides a kind of news push method, including:
When the trigger event for pushing news is received, the corresponding news to be pushed of the trigger event is obtained;
The presupposed information of news to be pushed described in obtaining;
It is determined that the targeted customer matched with the presupposed information;
The targeted customer is given by the news push to be pushed.
The beneficial effects of the present invention is:Before news is pushed, the presupposed information of news to be pushed first is obtained, then really Determine and then only news should be pushed to targeted customer, so as to only give news push in the targeted customer with information match The relevant user of the news, improves the precision of news push, reduces and other users are bothered.
In one embodiment,
The presupposed information obtained with the news to be pushed, including:
The scene of the event recorded by news to be pushed described in obtaining;
It is described to determine that the targeted customer matched with the presupposed information is included:
Obtain Internet protocol address corresponding with locally associated user;
The targeted internet protocol address matched with the scene in determining the Internet protocol address;
Determine that the user corresponding to the targeted internet protocol address is targeted customer.
The beneficial effect of the present embodiment is:The scene of the event recorded by news is obtained, it is thus possible to only will be new News is pushed to user positioned at the scene, it is to avoid other zone users are bothered, and improves the accurate of news push Degree.
In one embodiment, the presupposed information of news to be pushed described in the acquisition, including:
The target channel that news to be pushed described in obtaining is located;
It is described to determine the targeted customer matched with the presupposed information, including:
It is determined that being targeted customer with the user for watching the target channel authority.
The beneficial effect of the present embodiment is:The beneficial effect of the present embodiment is:Obtain the target for pushing that news is located Channel such that it is able to news push is improve into the essence of news push to the user with the authority for watching the target channel only Accuracy.
In one embodiment, the presupposed information of news to be pushed described in the acquisition, including:
Obtain the video frequency program related to the news to be pushed;
It is described to determine the targeted customer matched with the presupposed information, including:
It is determined that watching the video frequency program user or have subscribed the video frequency program user be targeted customer.
The beneficial effect of the present embodiment is:The video frequency program related to news to be pushed is obtained, such that it is able to by news The user for watching the video frequency program or the user that have subscribed the video frequency program be pushed to only, it is to avoid to other users Bother, improve the precision of news push.
In one embodiment, the presupposed information of news to be pushed described in the acquisition, including:
Obtain the target classification belonging to news to be pushed;
The determination with the presupposed information to the targeted customer for matching, including:
Obtain the search record with locally associated user;
Determine that described search in record is recorded with the target search of the target categorical match;
Determine that the target search records corresponding user for targeted customer.
The beneficial effect of the present embodiment is:The target classification with pushing belonging to news is obtained, and is determined and the category The target search record matched somebody with somebody, and then can only be pushed to news and record corresponding user with the target search, equivalent to will be new News is pushed to user interested in the category, improves the precision of news transmission, reduces uninterested to the category User's bothers.
The present invention also provides a kind of news push device, including:
First acquisition module, for when the trigger event for pushing news is received, obtaining the trigger event corresponding News to be pushed;
Second acquisition module, for obtaining the presupposed information of the news to be pushed;
Determining module, for determining the targeted customer matched with the presupposed information;
Pushing module, for giving the targeted customer by the news push to be pushed.
In one embodiment, second acquisition module, including:
First acquisition submodule, for obtaining the scene of the event recorded by the news to be pushed;
The determining module, including:
Second acquisition submodule, for obtaining Internet protocol address corresponding with locally associated user;
First determination sub-module, it is mutual for determining the target matched with the scene in the Internet protocol address Networking protocol address;
Second determination sub-module, for determining that the user corresponding to the targeted internet protocol address is targeted customer.
In one embodiment, second acquisition module, including:
3rd acquisition submodule, for obtaining the target channel that the news to be pushed is located;
The determining module, including:
3rd determination sub-module, for determining that the user with the viewing target channel authority is targeted customer.
In one embodiment, second acquisition module, including:
4th acquisition submodule, for obtaining the video frequency program related to the news to be pushed;
The determining module, including:
4th determination sub-module, for determining the user for watching the video frequency program or have subscribed the video frequency program User be targeted customer.
In one embodiment, second acquisition module, including:
5th acquisition submodule, for obtaining the target classification belonging to the news to be pushed;
The determining module, including:
6th acquisition submodule, the search for obtaining with locally associated user are recorded;
5th determination sub-module, is remembered with the target search of the target categorical match for determining in the search record Record;
6th determination sub-module, for determining that the target search records corresponding user for targeted customer.
Other features and advantages of the present invention will be illustrated in the following description, also, partly be become from description Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write In book, claims and accompanying drawing, specifically noted structure is realizing and obtain.
Below by drawings and Examples, technical scheme is described in further detail.
Description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and constitutes a part for description, the reality with the present invention Applying example is used for explaining the present invention together, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is a kind of flow chart of news push method in one embodiment of the invention;
Fig. 2 is a kind of flow chart of news push method in one embodiment of the invention;
Fig. 3 is a kind of block diagram of news push device in one embodiment of the invention;
Fig. 4 is a kind of block diagram of news push device in one embodiment of the invention.
Specific embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that preferred reality described herein Apply example and be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is a kind of flow chart of news push method in one embodiment of the invention, as shown in figure 1, news in the present invention Method for pushing can be used to provide the server that news sends service, and the method comprises the steps S101-S104:
In step S101, when the trigger event for pushing news is received, acquisition trigger event is corresponding to be waited to push newly Hear;
In step s 102, obtain the presupposed information of news to be pushed;
In step s 103, it is determined that the targeted customer matched with presupposed information;
In step S104, will news push be pushed to targeted customer.
In the present embodiment, when the trigger event for pushing news is received, the corresponding news to be pushed of trigger event is obtained.
For example, when the bar number of the news data for grabbing reaches certain value, or current time reaches what is pre-set During the news push time, the news grabbed after last time push news is obtained as news to be pushed.
The presupposed information of news to be pushed is obtained, it is determined that the targeted customer matched with presupposed information.According to presupposed information The difference of species, this step specifically can be realized by following several different modes:
Mode one
The presupposed information can be the scene of the event recorded by news to be pushed, and now, obtain and local service Internet protocol address corresponding to the user of device association, then obtain in these Internet protocol addresses with news institute to be pushed The corresponding targeted internet protocol address of the scene of the event of record.Determine corresponding to targeted internet protocol address User is the targeted customer matched with presupposed information.
For example, the scene of the event recorded by news to be pushed is " Beijing ", now, obtains and closes with home server Internet protocol address corresponding to the user of connection, then selects location to be that Pekinese is mutual from these Internet protocol addresses Networking protocol address is used as target protocol address, and then determines that the user corresponding to targeted internet protocol address is and default letter The targeted customer of manner of breathing matching.
Mode two
The presupposed information can be the target channel that news to be pushed is located, and now, obtain with the viewing target channel Authority user, by these have watch the target channel authority users be targeted customer.
For example, news place to be pushed channel is " CCTV-2 (Chinese Central Television's channel for finance and economics) ", and some users are open-minded The authority of viewing CCTV-2 channels, then can be using these users as targeted customer.
It should be noted that some users are associated with server by terminal, also some users are by electricity Depending on being associated with server.When user is associated with home server by terminal, and the user is treated with this is watched When pushing the authority of news place channel, using the user as targeted customer.When user is carried out with home server by TV Association, and with this is watched when the authority of news place channel is pushed, need to determine whether the TV whether in unlatching State, when the TV is in opening, using the TV corresponding user as targeted customer, when the TV is not in opening During state, then not using the TV corresponding user as targeted customer.
Mode three
The presupposed information can be the video frequency program related to the news to be pushed, and now, the video is being watched in acquisition The user of program have subscribed the user of the video frequency program, and watched the user of the video frequency program or have subscribed the video The user of program is used as targeted customer.
For example, the corresponding video frequency program of news to be pushed is " news hookup " program, then needing to distinguish is carried out with server The during association equipment used by user, when the equipment used by user is TV, in the user associated with server, is just obtained In the user for playing " news hookup " program, the user of news hookup program is being played as targeted customer.When user institute When the equipment for using is terminal, then needs to obtain the user for subscribing to " news hookup " program, " news hookup " program will be have subscribed User as targeted customer.
Mode four
The presupposed information can be the target classification belonging to news to be pushed, and now, obtain and locally associated use The search record at family, in determining these search records, is recorded with the target search of target categorical match, and then determines that the target is searched The corresponding users of Suo Jilu are targeted customer.
For example, news to be pushed belongs to the news that Jing melts class, obtains the search record with locally associated user, sees this In a little search records, those are recorded with regard to the search of financial field, using the search record of financial field as with financial class phase The target search record matched somebody with somebody, and then the target search is recorded corresponding user as targeted customer.
It should be noted that above-mentioned four kinds of modes individually can be implemented, it is also possible to combine in any combination and implement.For example, Presupposed information can be the target channel that the scene of the time recorded by news to be pushed and news to be pushed are located, this When, targeted customer had both been needed positioned at the scene, needed to have the viewing authority of the target channel again.And such as presupposed information Can be scene, the target channel at news to be pushed place and the news to be pushed of the event recorded by news to be pushed Related video frequency program, now, targeted customer is needed positioned at the scene, and possesses the viewing authority of the target channel, also Needs are the user for watching the video frequency program or the user that have subscribed the video frequency program.It is, of course, also possible to any with other Mode is combined to above-mentioned four kinds of modes, be will not be described here.
After targeted customer is determined, the targeted customer is given by above-mentioned news push to be pushed.
The beneficial effects of the present invention is:Before news is pushed, the presupposed information of news to be pushed first is obtained, then really Determine and then only news should be pushed to targeted customer, so as to only give news push in the targeted customer with information match The relevant user of the news, improves the precision of news push, reduces and other users are bothered.
In one embodiment, as shown in Fig. 2 above-mentioned steps S102 can be implemented as following steps S201:
In step s 201, obtain the scene of the event recorded by news to be pushed;
Above-mentioned steps S103 can be implemented as following steps S202-S204:
In step S202, Internet protocol address corresponding with locally associated user is obtained;
In step S203, the targeted internet protocol address matched with scene in determining Internet protocol address;
In step S204, determine that the user corresponding to targeted internet protocol address is targeted customer.
In the present embodiment, the presupposed information can be the scene of the event recorded by news to be pushed, and now, obtain The Internet protocol address corresponding to user associated with home server, then obtain in these Internet protocol addresses with treat Push the corresponding targeted internet protocol address of the scene of the event recorded by news.Determine targeted internet agreement ground User corresponding to location is the targeted customer matched with presupposed information.
For example, the scene of the event recorded by news to be pushed is " Beijing ", now, obtains and closes with home server Internet protocol address corresponding to the user of connection, then selects location to be that Pekinese is mutual from these Internet protocol addresses Networking protocol address is used as target protocol address, and then determines that the user corresponding to targeted internet protocol address is and default letter The targeted customer of manner of breathing matching.
The beneficial effect of the present embodiment is:The scene of the event recorded by news is obtained, it is thus possible to only will be new News is pushed to user positioned at the scene, it is to avoid other zone users are bothered, and improves the accurate of news push Degree.
In one embodiment, above-mentioned steps S102 can be implemented as following steps A1:
In step A1, the target channel that news to be pushed is located is obtained;
Above-mentioned steps S103 can be implemented as following steps A2:
In step A2, it is determined that the user with viewing target channel authority is targeted customer.
In the present embodiment, the presupposed information can be the target channel that news to be pushed is located, and now, obtain with viewing The user of the authority of the target channel, is targeted customer by the user that these have the authority for watching the target channel.
For example, news place to be pushed channel is " CCTV-2 (Chinese Central Television's channel for finance and economics) ", and some users are open-minded The authority of viewing CCTV-2 channels, then can be using these users as targeted customer.
It should be noted that some users are associated with server by terminal, also some users are by electricity Depending on being associated with server.When user is associated with home server by terminal, and the user is treated with this is watched When pushing the authority of news place channel, using the user as targeted customer.When user is carried out with home server by TV Association, and with this is watched when the authority of news place channel is pushed, need to determine whether the TV whether in unlatching State, when the TV is in opening, using the TV corresponding user as targeted customer, when the TV is not in opening During state, then not using the TV corresponding user as targeted customer.
The beneficial effect of the present embodiment is:Obtain the target channel for pushing that news is located such that it is able to only news is pushed away The user with the authority for watching the target channel is given, the precision of news push is improve.
In one embodiment, above-mentioned steps S102 can be implemented as following steps B1:
In step bl is determined., obtain the video frequency program related to news to be pushed;
Above-mentioned steps S103 can be implemented as following steps B2:
In step B2, it is determined that watching video frequency program user or have subscribed video frequency program user be target use Family.
In the present embodiment, the presupposed information can be the video frequency program related to the news to be pushed, and now, obtain The user for watching the video frequency program or the user that have subscribed the video frequency program, and watched the user of the video frequency program or ordered The user of the video frequency program has been read as targeted customer.
For example, the corresponding video frequency program of news to be pushed is " news hookup " program, then needing to distinguish is carried out with server The during association equipment used by user, when the equipment used by user is TV, in the user associated with server, is just obtained In the user for playing " news hookup " program, the user of news hookup program is being played as targeted customer.When user institute When the equipment for using is terminal, then needs to obtain the user for subscribing to " news hookup " program, " news hookup " program will be have subscribed User as targeted customer.
The beneficial effect of the present embodiment is:The video frequency program related to news to be pushed is obtained, such that it is able to by news The user for watching the video frequency program or the user that have subscribed the video frequency program be pushed to only, it is to avoid to other users Bother, improve the precision of news push.
In one embodiment, above-mentioned steps S102 can be implemented as following steps C1:
In step C1, the target classification belonging to news to be pushed is obtained;
Above-mentioned steps S103 can be implemented as following steps C2-C4:
In step C2, the search record with locally associated user is obtained;
In step C3, it is determined that recording with the target search of target categorical match in search record;
In step C4, determine that target search records corresponding user for targeted customer.
In the present embodiment, the presupposed information can be the target classification belonging to news to be pushed, now, obtain with it is local The search record of associated user, in determining these search records, is recorded with the target search of target categorical match, and then really The fixed target search records corresponding user for targeted customer.
For example, news to be pushed belongs to the news that Jing melts class, obtains the search record with locally associated user, sees this In a little search records, those are recorded with regard to the search of financial field, using the search record of financial field as with financial class phase The target search record matched somebody with somebody, and then the target search is recorded corresponding user as targeted customer.
The beneficial effect of the present embodiment is:The target classification with pushing belonging to news is obtained, and is determined and the category The target search record matched somebody with somebody, and then can only be pushed to news and record corresponding user with the target search, equivalent to will be new News is pushed to user interested in the category, improves the precision of news transmission, reduces uninterested to the category User's bothers.
Fig. 3 is a kind of block diagram of news push device in one embodiment of the invention, as shown in figure 3, news is pushed away in the present invention Device is sent to can be used to provide the server that news sends service, the device is included such as lower module:
First acquisition module 31, for when the trigger event for pushing news is received, obtaining, trigger event is corresponding to be treated Push news;
Second acquisition module 32, for obtaining the presupposed information of news to be pushed;
Determining module 33, for determining the targeted customer matched with presupposed information;
Pushing module 34, for will news push be pushed to targeted customer.
In one embodiment, as shown in figure 4, the second acquisition module 32, including:
First acquisition submodule 41, for obtaining the scene of the event recorded by news to be pushed;
Determining module 33, including:
Second acquisition submodule 42, for obtaining Internet protocol address corresponding with locally associated user;
First determination sub-module 43, for determining the targeted internet matched with scene in Internet protocol address association View address;
Second determination sub-module 44, for determining that the user corresponding to targeted internet protocol address is targeted customer.
In one embodiment, the second acquisition module, including:
3rd acquisition submodule, for obtaining the target channel that news to be pushed is located;
Determining module, including:
3rd determination sub-module, for determining that the user with viewing target channel authority is targeted customer.
In one embodiment, the second acquisition module, including:
4th acquisition submodule, for obtaining the video frequency program related to news to be pushed;
Determining module, including:
4th determination sub-module, for determining the user for watching video frequency program or have subscribed the user of video frequency program be Targeted customer.
In one embodiment, the second acquisition module, including:
5th acquisition submodule, for obtaining the target classification belonging to news to be pushed;
Determining module, including:
6th acquisition submodule, the search for obtaining with locally associated user are recorded;
5th determination sub-module, is recorded with the target search of target categorical match for determining in search record;
6th determination sub-module, for determining that target search records corresponding user for targeted customer.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can adopt complete hardware embodiment, complete software embodiment or with reference to the reality in terms of software and hardware Apply the form of example.And, the present invention can be using the computer for wherein including computer usable program code at one or more The shape of the computer program implemented in usable storage medium (including but not limited to disk memory and optical memory etc.) Formula.
The present invention be with reference to method according to embodiments of the present invention, equipment (system), and computer program flow process Figure and/or block diagram are describing.It should be understood that can be by computer program instructions flowchart and/or each stream in block diagram The combination of journey and/or square frame and flow chart and/or the flow process in block diagram and/or square frame.These computer programs can be provided The processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced for reality by the instruction of computer or the computing device of other programmable data processing devices The device of the function of specifying in present one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions may be alternatively stored in and can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory is produced to be included referring to Make the manufacture of device, the command device realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or The function of specifying in multiple square frames.
These computer program instructions can be also loaded in computer or other programmable data processing devices so that in meter Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented process, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow process of flow chart or multiple flow processs and/or block diagram one The step of function of specifying in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without deviating from the present invention to the present invention God and scope.So, if these modifications of the present invention and modification belong to the scope of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to comprising these changes and modification.

Claims (10)

1. a kind of news push method, it is characterised in that include:
When the trigger event for pushing news is received, the corresponding news to be pushed of the trigger event is obtained;
The presupposed information of news to be pushed described in obtaining;
It is determined that the targeted customer matched with the presupposed information;
The targeted customer is given by the news push to be pushed.
2. the method for claim 1, it is characterised in that
The presupposed information obtained with the news to be pushed, including:
The scene of the event recorded by news to be pushed described in obtaining;
It is described to determine the targeted customer matched with the presupposed information, including:
Obtain Internet protocol address corresponding with locally associated user;
The targeted internet protocol address matched with the scene in determining the Internet protocol address;
Determine that the user corresponding to the targeted internet protocol address is targeted customer.
3. the method for claim 1, it is characterised in that
The presupposed information of news to be pushed described in the acquisition, including:
The target channel that news to be pushed described in obtaining is located;
It is described to determine the targeted customer matched with the presupposed information, including:
It is determined that being targeted customer with the user for watching the target channel authority.
4. the method for claim 1, it is characterised in that
The presupposed information of news to be pushed described in the acquisition, including:
Obtain the video frequency program related to the news to be pushed;
It is described to determine the targeted customer matched with the presupposed information, including:
It is determined that watching the video frequency program user or have subscribed the video frequency program user be targeted customer.
5. the method for claim 1, it is characterised in that
The presupposed information of news to be pushed described in the acquisition, including:
Obtain the target classification belonging to news to be pushed;
The determination with the presupposed information to the targeted customer for matching, including:
Obtain the search record with locally associated user;
Determine that described search in record is recorded with the target search of the target categorical match;
Determine that the target search records corresponding user for targeted customer.
6. a kind of news push device, it is characterised in that include:
First acquisition module, for when the trigger event for pushing news is received, obtaining, the trigger event is corresponding to be waited to push away Send news;
Second acquisition module, for obtaining the presupposed information of the news to be pushed;
Determining module, for determining the targeted customer matched with the presupposed information;
Pushing module, for giving the targeted customer by the news push to be pushed.
7. device as claimed in claim 6, it is characterised in that
Second acquisition module, including:
First acquisition submodule, for obtaining the scene of the event recorded by the news to be pushed;
The determining module, including:
Second acquisition submodule, for obtaining Internet protocol address corresponding with locally associated user;
First determination sub-module, for determining the targeted internet matched with the scene in the Internet protocol address Protocol address;
Second determination sub-module, for determining that the user corresponding to the targeted internet protocol address is targeted customer.
8. device as claimed in claim 6, it is characterised in that
Second acquisition module, including:
3rd acquisition submodule, for obtaining the target channel that the news to be pushed is located;
The determining module, including:
3rd determination sub-module, for determining that the user with the viewing target channel authority is targeted customer.
9. device as claimed in claim 6, it is characterised in that
Second acquisition module, including:
4th acquisition submodule, for obtaining the video frequency program related to the news to be pushed;
The determining module, including:
4th determination sub-module, is watching the user of the video frequency program for determination or have subscribed the use of the video frequency program Family is targeted customer.
10. device as claimed in claim 6, it is characterised in that
Second acquisition module, including:
5th acquisition submodule, for obtaining the target classification belonging to the news to be pushed;
The determining module, including:
6th acquisition submodule, the search for obtaining with locally associated user are recorded;
5th determination sub-module, is recorded with the target search of the target categorical match for determining in the search record;
6th determination sub-module, for determining that the target search records corresponding user for targeted customer.
CN201611132301.5A 2016-12-09 2016-12-09 Method and device for pushing news Pending CN106534353A (en)

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