CN111797353A

CN111797353A - Information pushing method and device and electronic equipment

Info

Publication number: CN111797353A
Application number: CN202010638195.8A
Authority: CN
Inventors: 姚英杰
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2020-07-03
Filing date: 2020-07-03
Publication date: 2020-10-20

Abstract

The embodiment of the disclosure discloses an information pushing method and device and electronic equipment. One embodiment of the method comprises: determining a target type of a target information item to be pushed based on a target user and a target pushing time period; determining a target information item from the information item set corresponding to the target type; and pushing the determined target information item to the target user in the target pushing time period. Therefore, an information pushing mode is provided.

Description

Information pushing method and device and electronic equipment

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to an information pushing method and apparatus, and an electronic device.

Background

With the development of the internet, users use more and more functions of terminal equipment, so that work and life are more convenient.

For example, a user may subscribe to push information through an application, i.e., a server may push information to an application so that the user can obtain the information in time.

Disclosure of Invention

This disclosure is provided to introduce concepts in a simplified form that are further described below in the detailed description. This disclosure is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

In a first aspect, an embodiment of the present disclosure provides an information pushing method, where the method includes: determining a target type of a target information item to be pushed based on a target user and a target pushing time period; determining a target information item from the information item set corresponding to the target type; and pushing the determined target information item to the target user in the target pushing time period.

In a second aspect, an embodiment of the present disclosure provides an information pushing apparatus, including: the first determination unit is used for determining the target type of the target information item to be pushed based on the target user and the target pushing time period; a second determining unit, configured to determine a target information item from the information item set corresponding to the target type; and the pushing unit is used for pushing the determined target information item to the target user in the target pushing time period.

In a third aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; storage means for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to carry out a method according to the first aspect or according to the second aspect.

In a fourth aspect, the disclosed embodiments provide a computer readable medium, on which a computer program is stored, which when executed by a processor, implements a method according to the first aspect or according to the second aspect.

According to the information pushing method provided by some embodiments of the disclosure, a target type of a target information item is determined based on a target user and a target pushing time period for the target user, then, the target information item can be selected from an information item set corresponding to the target type, then, the target information item is pushed, and an information item of a type suitable for the pushing time period can be pushed to the user by taking the pushing time period as granularity and the information item type as granularity, so that the matching degree of the information item and the pushing time period can be improved through the setting of the hierarchy of the information item type, the possibility that the user browses the pushed information item in the target pushing time period is improved, and the information acquisition efficiency of the user is improved.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.

FIG. 1 is a flow diagram of one embodiment of an information push method according to the present disclosure;

fig. 2 is an exemplary application scenario diagram of an information push method according to the present disclosure.

FIG. 3 is a flow diagram of one implementation of an information push method according to the present disclosure;

FIG. 4 is a schematic block diagram of one embodiment of an information pushing device according to the present disclosure;

FIG. 5 is an exemplary system architecture to which the information push method of one embodiment of the present disclosure may be applied;

fig. 6 is a schematic diagram of a basic structure of an electronic device provided according to an embodiment of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

Referring to fig. 1, a flow of one embodiment of an information push method according to the present disclosure is shown. The information pushing method is applied to the terminal equipment. The information pushing method shown in fig. 1 includes the following steps:

step 101, determining a target type of a target information item to be pushed based on a target user and a target pushing time period.

In this embodiment, an execution subject (e.g., a server) of the information push method may determine a target type of a target information item to be pushed based on a target user and a target push period.

Here, the target user may be an arbitrary user. In other words, the "target" of the target user is added for clarity of description and does not constitute a limitation on the user.

In the present embodiment, the target push period may be any period, in other words, the "target" of the target push period is added for clarity of illustration, and does not constitute a limitation on the push period.

In some application scenarios, the target time may be set individually for the target user, or may be set indifferently for all users, which is not limited herein.

As an example, the target user may have multiple push periods, such as ten am and three pm. The target push period may be three pm. The plurality of pushing time periods may be individually set for the target user, or the pushing time periods of all the users may be the plurality of pushing time periods.

In this embodiment, the information item may be a carrier of information. The type of information item may be divided according to various bases.

As an example, the type of information item may include, but is not limited to, at least one of the following, classified according to carrier form: pictures, videos, and texts.

As an example, depending on the content classification of the information in the information item, the type of the information item may include, but is not limited to, at least one of: house source type, house city type.

In this embodiment, the information item pushed to the target user in the target push period may be referred to as a target information item.

In this embodiment, the execution subject may determine the target type of the target information item to be pushed in various ways, which is not limited herein.

In some application scenarios, the target type may be determined from a user representation. As an example, a user representation includes a user that is a young user, who may be pushed with a target information item of a short video type. I.e. the target type is a short video type.

In some application scenarios, the target type may be determined according to characteristics of the target push period. As an example, the target push period is three pm on a weekday, and the target type may be determined to be a short text type. It is to be appreciated that short text types can facilitate quick reading by a user.

Step 102, determining a target information item from the information item set corresponding to the target type.

In this embodiment, the execution subject may determine the target information item from the information item set corresponding to the target type.

In this embodiment, each type of information item may form a set of information items corresponding to the type. For example, a set of information items corresponding to short video types, a set of information items corresponding to short text types, a set of information items corresponding to house source information, and a set of information items corresponding to house market information.

In this embodiment, the execution subject may determine the target information item from the information item set corresponding to the target type in various ways, which is not limited herein.

In some application scenarios, the target information item may be determined based on a degree of matching with the target user characteristic information.

And 103, pushing the determined target information item to the target user in a target pushing time period.

In this embodiment, the execution subject may push the determined target information item to the target user. It can be understood that pushing to the target user may refer to pushing to a terminal device that the target user logs in.

It will be appreciated that the targeted information item may be pushed to the targeted user at any time during the targeted push period.

Referring to fig. 2, an application scenario of an exemplary embodiment of the information push method of the present disclosure is shown.

In fig. 2, server 201 may determine that user zhang 202 is a target user from a wide range of users. Then, it may be determined that three push periods are set for zhang san, e.g., seven to eight sooner, eleven to twelve later, and eight to ten later, respectively.

The server may then determine seven to eight sooner as the target push period.

Then, the server may determine the target type of the target information item 202 to be pushed from the predefined information item types based on the identification of zhang san and the target pushing time period. For example, the target type is determined to be a house source type. It should be noted that, when determining the target type, the specific content of the target information item is not determined.

Then, the server may determine the target information item from the set of information items corresponding to the target type (e.g., the house source type). For example, the target information item may be first zone second zone large three-dwelling house source information.

Finally, the server may push the determined target information item (e.g., the target information item may be source information of the third living in the first district, the second district, the third living in the third district) to the terminal used by zhangsan in the target push period (e.g., from seven to eight points earlier). It is to be appreciated that the server can implement the push by invoking a push interface.

It should be noted that, in the information pushing method provided in this embodiment, the target type of the target information item is determined based on the target user and the target pushing time period for the target user, then, the target information item may be selected from the information item set corresponding to the target type, and then, the target information item is pushed, and the information item of the type suitable for the pushing time period may be pushed to the user with the pushing time period as the granularity and the information item type as the granularity, so that the matching degree between the information item and the pushing time period may be improved through the hierarchical setting of the information item type, the possibility that the user browses the pushed information item in the target pushing time period is improved, and the information obtaining efficiency of the user is improved.

In contrast, the industry generally does not select the type of the information item to be pushed according to the pushing time period, i.e., the type of the information item to be pushed cannot be used as a selection basis for the item to be pushed; under the circumstance, the inventor starts with the technical scheme from the viewpoint of time period and information item type, creative labor is required, the accuracy of the pushed information item can be improved, and the possibility that the user opens in time to browse is improved.

In some application scenarios, the target user may be selected from a wide range of users before step 101.

In some embodiments, the method may further include: and determining the pushing time period of the target user according to the first historical operation record of the target user.

Here, the specific type of the first historical operation record may be determined according to an actual application scenario, and is not limited herein.

As an example, the first history operation record may be a history record of the user operating the terminal, or may be a history record of the user on a certain application.

Here, the above-mentioned push period may point to a period in which the user pushes an information item.

As an example, the above-mentioned pushing period may be expressed in a cycle of days, such as eight to ten points earlier per day; it can also be expressed in terms of a period of weeks, such as monday.

Here, determining the pushing time period of the target user according to the first historical operation record of the target user may be implemented in various ways, and is not limited herein.

As an example, if the first history of operation shows that the user frequently uses the terminal device between six pm and eight pm, six pm to eight pm may be taken as the push period.

It should be noted that, based on the first historical operation record of the target user, the personalized push time period for the target user is determined, and information can be pushed to the user at a suitable time period, so that the possibility that the user browses the target information item can be improved, and the information acquisition efficiency of the user can be improved. In addition, the information is pushed in the time period when the user operates the terminal or the application is active, so that the information is prevented from being pushed in the time period when the user does not use the terminal frequently, and the interference to the target user is reduced.

In some embodiments, the method may further include: determining the number of pushing time periods of the target user according to the application silent duration and/or the preset pushing times of the target user; and determining the pushing time period of the target user according to the number of the pushing time periods and the historical active time period.

Here, the application silent period may be determined according to the first historical operation record. The historical activity period may be determined from a first historical operating record.

Here, the application silent period may refer to a period in which the user does not operate the application. For example, for a house source application, a duration that a user does not actively open the house source application, that is, a duration that the house source application does not perform data interaction with a server, may be used as an application silence duration.

Here, the preset push number may be an online push number in one push period. For example, the number of times of pushing in a day does not exceed 5 times, and 5 times may be used as the preset number of times of pushing.

Here, the number of pushing periods may be positively correlated to the preset number of pushing times.

As an example, if it is determined that the preset push number is one, the number of push periods is also 1.

As an example, if it is determined that the preset push number is 4, the preset push period may be determined to be 2, or 4.

Here, the historical activity period may refer to a period in which the duration of use of the terminal or the application by the user is concentrated. The specific manner of determining the history obtaining period may be set according to an actual application scenario, and is not limited herein.

As an example, the time length of the terminal screen lighting in each hour may be counted, and if the time length of the terminal screen lighting is more than half an hour, the hour may be taken as the active period. If the proportion of the hour (e.g., ten to ten points earlier) as the active period in the counted number of days is greater than the preset proportion threshold (the proportion of three days of the week in the week), the hour (e.g., ten to ten points earlier) may be used as the historical active period.

Here, the push period of the target user is determined according to the number of push periods and the historical activity period.

It should be noted that, according to the push time period selected by the historical active time period of the user, the accuracy of the selected push time period can be improved.

In some embodiments, the method further comprises: determining an information item type corresponding to the pushing time period from at least one information item type according to the second historical operation record of the pushing time period; and said step 101, comprising: and determining the target type of the target information item according to the type corresponding to the target pushing time period.

Here, the above-described and second history operation records may correspond to a push period. From the second historical operation record, the types of information items that the target user tends to browse during this push period may be extracted.

The first history operation record may be the same as or different from the second history operation record.

As an example, between seven and eight early hours, the target user may be commuting, tending to browse video-like information items. Between twelve and thirteen points, the target user may be inclined to browse short text type information items during lunch break.

Here, the type corresponding to the target push period may be determined as the target type of the target information item. In other words, the type of information item corresponding to the target push period may be selected as the target information item later.

It should be noted that, the history operation record of the pushing time period is used as a basis for selecting the target type, and a more accurate target type can be selected based on the history record which is more suitable for the browsing habit of the user during pushing.

In some embodiments, referring to fig. 3, step 102 may include step 1021, step 1022, step 1023, and step 1024.

Step 1021, according to the third history operation record of the target user, determining a first candidate information item from the information item set corresponding to the target type.

Here, the third history operation record may include a browsing history of the user.

Optionally, the third history operation record may be the same as or different from the second history operation record; similarly, the third history operation record may be the same as or different from the first history operation record.

Here, the content of the information item that the target user prefers may be determined from the third history operation record. Then, from the information item set corresponding to the target type, an information item that is consistent with the content of the information item that the target user prefers may be selected.

As an example, if the third history operation record of the user shows that the target user browses more house resources of the large three houses, it may be determined that the target user is more inclined to browse the house resources of the large three houses, and thus, the information item about the house resources of the large three houses may be selected from the information item set as the first candidate information item.

Step 1022, selecting a second candidate information item from the first candidate information items according to the browsed records of the target user.

Here, there may be some information items that are not suitable for the target user among the selected first candidate information items. As an example, if the first candidate information item may include information items that have already been browsed by the target user, or may not significantly meet the user interest, the first candidate information item may be filtered in step 1022, and the second candidate information item may be selected. In other words, information items that are not suitable for the target user (for example, which case is not suitable can be judged by a preset judgment condition) may be deleted from the first candidate information items, and the first candidate information items remaining after deletion may be used as the second candidate information items.

Step 1023, the second candidate information items are sorted to generate a second candidate information item sequence.

Here, the second candidate information items may be sorted according to a preset sorting criterion. The specific content of the preset ordering basis may be set according to an actual application scenario, and is not limited herein.

As an example, the preset ranking criteria may include, but are not limited to, a degree of matching with a user's image, a degree of similarity with an information item in a user's browsing history, and the like.

And step 1024, selecting a preset number of second candidate information items as target information items from the sequence head of the second candidate information item sequence.

Here, the specific numerical value of the preset number may be set according to an actual application scenario, and is not limited herein.

As an example, the preset value may be 1 or 2.

It is understood that the item of the sequence at the first order may be a sequence header. Here, starting from the sequence head of the second candidate information item sequence, a preset number of second candidate information items may be selected (or referred to as acquisition) as target information items, starting from the item located for the first time.

For example, the second candidate information item located at the first order may be taken as the target information item. For another example, a second candidate information item located at the first order and the second order may be taken as the target candidate information item.

It should be noted that, in the flow shown in fig. 3, by selecting the first candidate information item, selecting the second candidate information item, sorting, and selecting a predetermined number of target information items, the target information items can be selected, so that the accuracy is ensured, the information acquisition efficiency of the user is ensured, the number of pushed information items is reduced, that is, the communication resources consumed by pushing are reduced, and the interference to the user is avoided.

In some embodiments, the step 103 may include: according to the target type, selecting auxiliary information corresponding to the target type from auxiliary information corresponding to the type of the information item; splicing the selected auxiliary information with the target information item to generate spliced information; and pushing the splicing information comprising the target information item to the target user.

Here, the auxiliary information may be included in the auxiliary information set. The auxiliary information may be used to specify an information item or the like.

Here, the specific content of the auxiliary information may be set according to an actual application scenario, and is not limited herein. As an example, the assistance information may include, but is not limited to, at least one of: main title (house you may like), subtitle (big three houses), etc.

Here, the auxiliary information corresponds to the type of the information item, and the auxiliary information may be set for the information item with the type as granularity. Therefore, after the target type of the target information item is determined, auxiliary information does not need to be set (the calculation amount is large) by performing operation such as keyword extraction on the information item, and the auxiliary information can be set on the information item, so that the description of the information item is richer. Therefore, the calculation amount is reduced, the speed of generating the information to be pushed is increased, meanwhile, more abundant information is increased, and the information acquisition efficiency of the user is improved.

With further reference to fig. 4, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an information pushing apparatus, which corresponds to the method embodiment shown in fig. 1, and which can be applied in various electronic devices.

As shown in fig. 4, the information pushing apparatus of the present embodiment includes: a first push unit 401, a second push unit 404 and a push unit 403. The first determining unit is used for determining the target type of the target information item to be pushed based on the target user and the target pushing time period; a second determining unit, configured to determine a target information item from the information item set corresponding to the target type; and the pushing unit is used for pushing the determined target information item to the target user in the target pushing time period.

In this embodiment, specific processing of the first pushing unit 401, the second pushing unit 404, and the pushing unit 403 of the information pushing apparatus and technical effects thereof can refer to the related descriptions of step 101, step 102, and step 103 in the corresponding embodiment of fig. 1, respectively, and are not described herein again.

In some embodiments, the apparatus is further configured to: determining a pushing time period of a target user based on a first historical operation record of the target user.

In some embodiments, the determining a push period for a target user based on a first historical operational record of the target user includes: determining the number of pushing time periods of a target user according to the application silent duration and/or a preset pushing time threshold of the target user; and determining the pushing time period of the target user according to the number of the pushing time periods and the historical activity time period, wherein the application silent time length and the historical activity time period are determined according to the first historical operation record.

In some embodiments, the apparatus is further configured to: determining an information item type corresponding to the pushing time period from at least one information item type according to the second historical operation record of the pushing time period; and determining a target type of a target information item to be pushed based on the target user and the target pushing time period, wherein the determining comprises the following steps: and determining the target type of the target information item according to the type corresponding to the target pushing time period.

In some embodiments, the determining a target information item from the set of information items corresponding to the target type includes: determining a first candidate information item from the information item set corresponding to the target type according to a third history operation record of the target user; selecting a second candidate information item from the first candidate information items according to the browsed records of the target user; sorting the second candidate information items to generate a second candidate information item sequence; and selecting a preset number of second candidate information items as target information items from the sequence head of the second candidate information item sequence.

In some embodiments, said pushing the determined target information item to the target user during the target push period comprises: according to the target type, selecting auxiliary information corresponding to the target type from auxiliary information corresponding to the type of the information item; splicing the selected auxiliary information with the target information item to generate spliced information; and pushing the splicing information to the target user.

In some embodiments, the information item types include a house source type and a house city type.

Referring to fig. 5, fig. 5 illustrates an exemplary system architecture to which the information push method of one embodiment of the present disclosure may be applied.

As shown in fig. 5, the system architecture may include

terminal devices

501, 502, 503, a network 504, and a server 505. The network 504 serves to provide a medium for communication links between the

terminal devices

501, 502, 503 and the server 505. Network 504 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.

The

terminal devices

501, 502, 503 may interact with a server 505 over a network 504 to receive or send messages or the like. The

terminal devices

501, 502, 503 may have various client applications installed thereon, such as a web browser application, a search-type application, and a news-information-type application. The client application in the

terminal device

501, 502, 503 may receive the instruction of the user, and complete the corresponding function according to the instruction of the user, for example, add the corresponding information in the information according to the instruction of the user.

The

terminal devices

501, 502, 503 may be hardware or software. When the

terminal devices

501, 502, 503 are hardware, they may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, mpeg compression standard Audio Layer 3), MP4 players (Moving Picture Experts Group Audio Layer IV, mpeg compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like. When the

terminal devices

501, 502, and 503 are software, they can be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules (e.g., software or software modules used to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

The server 505 may be a server providing various services, for example, receiving an information acquisition request sent by the

terminal device

501, 502, 503, and acquiring the presentation information corresponding to the information acquisition request in various ways according to the information acquisition request. And the relevant data of the presentation information is sent to the

terminal equipment

501, 502, 503.

It should be noted that the information push method provided by the embodiment of the present disclosure may be executed by a terminal device, and accordingly, the information push apparatus may be disposed in the

terminal device

501, 502, 503. In addition, the information pushing method provided by the embodiment of the present disclosure may also be executed by the server 505, and accordingly, an information pushing apparatus may be provided in the server 505.

It should be understood that the number of terminal devices, networks, and servers in fig. 5 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.

Referring now to fig. 6, shown is a schematic diagram of an electronic device (e.g., a terminal device or a server of fig. 5) suitable for use in implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 6, the electronic device may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 601, which may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.

Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network protocol, such as HTTP (HyperText transfer protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining a target type of a target information item to be pushed based on a target user and a target pushing time period; determining a target information item from the information item set corresponding to the target type; and pushing the determined target information item to the target user in the target pushing time period.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving a live stream acquisition request; and determining whether to return the live stream or not according to the live stream acquisition request.

Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a unit does not in some cases constitute a limitation of the unit itself, for example, the first determination unit may also be described as a "unit that determines the target type of the target information item to be pushed".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims

1. An information pushing method, comprising:

determining a target type of a target information item to be pushed based on a target user and a target pushing time period;

determining a target information item from the information item set corresponding to the target type;

and pushing the determined target information item to the target user in the target pushing time period.

2. The method of claim 1, further comprising:

determining a pushing time period of a target user based on a first historical operation record of the target user.

3. The method of claim 2, wherein determining the push period of the target user based on the first historical operating record of the target user comprises:

determining the number of pushing time periods of a target user according to the application silent duration and/or a preset pushing time threshold of the target user;

and determining the pushing time period of the target user according to the number of the pushing time periods and the historical activity time period, wherein the application silent time length and the historical activity time period are determined according to the first historical operation record.

4. The method of claim 2, further comprising:

determining an information item type corresponding to the pushing time period from at least one information item type according to the second historical operation record of the pushing time period; and

the determining the target type of the target information item to be pushed based on the target user and the target pushing time period comprises the following steps:

and determining the target type of the target information item according to the type corresponding to the target pushing time period.

5. The method according to claim 1, wherein the determining a target information item from the set of information items corresponding to the target type comprises:

determining a first candidate information item from the information item set corresponding to the target type according to a third history operation record of the target user;

selecting a second candidate information item from the first candidate information items according to the browsed records of the target user;

sorting the second candidate information items to generate a second candidate information item sequence;

and selecting a preset number of second candidate information items as target information items from the sequence head of the second candidate information item sequence.

6. The method of claim 1, wherein the pushing the determined target information item to the target user during the target pushing period comprises:

according to the target type, selecting auxiliary information corresponding to the target type from auxiliary information corresponding to the type of the information item;

splicing the selected auxiliary information with the target information item to generate spliced information;

and pushing the splicing information to the target user.

7. The method according to any of claims 1-6, characterized in that the information item types comprise a house origin type and a house city type.

8. An information pushing apparatus, comprising:

the first determination unit is used for determining the target type of the target information item to be pushed based on the target user and the target pushing time period;

a second determining unit, configured to determine a target information item from the information item set corresponding to the target type;

and the pushing unit is used for pushing the determined target information item to the target user in the target pushing time period.

9. An electronic device, comprising:

one or more processors;

a storage device for storing one or more programs,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.

10. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 7.