CN111694629A - Information display method and device and electronic equipment - Google Patents

Information display method and device and electronic equipment Download PDF

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Publication number
CN111694629A
CN111694629A CN202010471967.3A CN202010471967A CN111694629A CN 111694629 A CN111694629 A CN 111694629A CN 202010471967 A CN202010471967 A CN 202010471967A CN 111694629 A CN111694629 A CN 111694629A
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China
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target
banner prompt
information
candidate
determining
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CN202010471967.3A
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Chinese (zh)
Inventor
耿心昀
杨超凡
吕大千
黄涛
史田辉
涂文博
唐荣意
张欣
戴毓萱
吕晶
李璋毅
张远龙
黄冠
任思锜
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Priority to CN202010471967.3A priority Critical patent/CN111694629A/en
Publication of CN111694629A publication Critical patent/CN111694629A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/957Browsing optimisation, e.g. caching or content distillation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Software Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Human Computer Interaction (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the disclosure discloses an information display method and device and electronic equipment. One embodiment of the method comprises: sending an interface information acquisition request comprising a target interface identifier to a server, wherein the server responds to the received interface information acquisition request, executes a generation step for generating a request result, and returns the request result, wherein the request result comprises information for representing banner prompt information of a target interface; and displaying the target interface according to the received request result. Therefore, a new display mode is provided.

Description

Information display method and device and electronic equipment
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to an information display method and apparatus, and an electronic device.
Background
With the development of the internet, users use more and more functions of terminal equipment, so that work and life are more convenient. For example, a user can use applications of various functions through a terminal device. The application of such functionality may present various forms of prompting information to the user. For example, the form of the prompt message may be a popup, which interrupts the user operation; the method can be a toast form which is flashed for a while and disappears, and the user operation is not interrupted.
Disclosure of Invention
This disclosure is provided to introduce concepts in a simplified form that are further described below in the detailed description. This disclosure is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
The embodiment of the disclosure provides an information display method and device and electronic equipment.
In a first aspect, an embodiment of the present disclosure provides an information display method, where the method includes: sending an interface information acquisition request comprising a target interface identifier to a server, wherein the server responds to the received interface information acquisition request, executes a generation step for generating a request result, and returns the request result, wherein the request result comprises information for representing banner prompt information of a target interface; and displaying the target interface according to the received request result.
In a second aspect, an embodiment of the present disclosure provides an information display apparatus, including: the system comprises a sending unit, a receiving unit and a processing unit, wherein the sending unit is used for sending an interface information acquisition request comprising a target interface identifier to a server, the server responds to the received interface information acquisition request, executes a generation step for generating a request result and returns the request result, and the request result comprises information for representing banner prompt information of a target interface; and the display unit is used for displaying the target interface according to the received request result.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; storage means for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to carry out the method according to the first aspect.
In a fourth aspect, the disclosed embodiments provide a computer readable medium, on which a computer program is stored, which when executed by a processor, implements the method according to the first aspect.
According to the information display method provided by some embodiments of the disclosure, an interface information acquisition request is sent to a server; and then, displaying the target interface according to a request result corresponding to the interface information acquisition request. Here, the server may perform the step of generating the request result, and then return the request result, and the request result may include information representing the banner prompt information. In other words, the content of the banner prompt information (including whether to display or not display, which banner prompt information is displayed) in the target interface displayed by the execution subject is determined by the server. Therefore, a new display mode can be provided, and the content displayed in the banner prompt message can be changed on the premise of not modifying the client code.
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The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.
FIG. 1 is a flow diagram of one embodiment of an information presentation method according to the present disclosure;
FIG. 2 is a flow chart of an exemplary implementation of a generating step according to the present disclosure;
FIG. 3 is a flow chart of an exemplary implementation of step 202 according to the present disclosure;
FIG. 4 is a schematic block diagram of one embodiment of an information presentation device according to the present disclosure;
FIG. 5 is an exemplary system architecture to which the information presentation method of one embodiment of the present disclosure may be applied;
fig. 6 is a schematic diagram of a basic structure of an electronic device provided according to an embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
Referring to fig. 1, a flow of an embodiment of an information presentation method according to the present disclosure is shown. The information display method is applied to the terminal equipment. The information display method shown in fig. 1 includes the following steps:
step 101, sending an interface information acquisition request including a target interface identifier to a server.
In this embodiment, an execution subject (for example, a terminal device) of the information presentation method may send an interface information acquisition request including a target interface identifier to a server.
In this embodiment, the target interface identifier in the interface information obtaining request may indicate the target interface. The target interface may be an interface to be displayed by the terminal.
In this embodiment, the interface information obtaining request may be used to request to obtain interface information. Here, the interface information may characterize the entire interface or may characterize a part of the interface.
Here, the server may perform a generation step for generating a request result and return the request result in response to receiving the interface information acquisition request.
Here, the server may be a server that supports a target application installed on the terminal. The target application may be the application that the target interface is exposed to.
Here, the server may receive an interface information acquisition request from the terminal, and then, may perform the generating step.
Here, the generating step described above may be used to generate the request result.
Here, the request result may include information for characterizing the banner prompt in the target interface.
Here, the banner advertisement message may be referred to as a banner. It should be noted that, the general term of those skilled in the art is english banner, the banner prompt message in chinese translation is for the purpose of the language specification in the application document, and the "banner" in the banner prompt message in chinese translation does not limit the style of the prompt message. banner is typically used for a slightly distracting message prompt that may visually interfere with the user but does not block the current operation, and the user may choose to ignore it or do it later. Optionally, the banner may or may not respond to user actions.
Here, the server may return a request result corresponding to the interface information acquisition request to a terminal that transmits the interface information acquisition request.
In some embodiments, the request result may include any one of: target banner prompt information, indication information. Here, the indication information may be used to indicate that there is no banner prompt to be displayed.
In some application scenarios, if the interface information requested by the terminal is an integral interface, the execution subject may obtain the target interface from the server according to the target interface identifier. Since the server needs to return the target interface to the terminal device, it can be understood that the target interface needs to be packaged into the request result and returned to the terminal device. Therefore, if the target interface acquired by the terminal device includes the banner prompt information, the whole interface in the request result may also include the banner prompt information, that is, the request result includes the banner prompt information; if the target interface acquired by the terminal device does not include the banner prompt information, the request may indicate that the target interface has no indication information of the banner prompt information.
In some application scenarios, the interface information requested by the terminal is a part of the interface; as an example, the terminal may store interface layout information for the target interface. When the user triggers the access request to the target interface, the terminal can request the server for the required real-time data, and the real-time data is filled in the interface layout to obtain the target interface. In this example, the real-time data here can be understood as the above-described interface information. The execution main body can determine various information included in the target interface according to the target interface identification, and then returns interface information to the terminal according to the type of the information requested by the interface information acquisition request. Here, if the interface information acquisition request is received, the banner prompt information in the target interface may be requested. The server can determine whether the target interface has banner prompt information to be displayed or not according to the interface identifier; if so, returning a request result including banner prompt information (target banner prompt information) to be displayed to the terminal; and if not, returning the request result including the indication information to the terminal.
And 102, displaying a target interface according to the received request result.
In this embodiment, the execution subject may display the target interface according to the received request result.
In some application scenarios, if the execution subject receives a request result including the target banner prompt message, a target interface including the target banner prompt message may be presented.
In some embodiments, if the execution subject receives the request result including the indication information, a target interface not including the target banner prompt information may be presented.
It should be noted that, in the information display method provided in this embodiment, an interface information acquisition request is first sent to a server; and then, displaying the target interface according to a request result corresponding to the interface information acquisition request. Here, the server may perform the step of generating the request result, and then return the request result, and the request result may include information representing the banner prompt information. In other words, the content of the banner prompt information (including whether to display or not display, which banner prompt information is displayed) in the target interface displayed by the execution subject is determined by the server. Thus, a new display method can be provided.
Generally, the content about the banner prompt information is generally written in the local interface of the execution body in the prior art, that is, the banner prompt information in the prior art is not determined by the server; in this way, once the banner prompt is updated, a new application client needs to be generated, that is, the client version needs to be updated. In contrast, compared with the prior art, the information display method provided by the present disclosure can dynamically adjust the parameters of the banner by the server, and update the horizontal prompt information displayed in the target interface, thereby reducing the frequency of updating the client of the application.
In some embodiments, the step 101 may include: and responding to the fact that the preset display position aiming at the banner prompt information is included in the target interface, and sending an interface information acquisition request to the server.
In some application scenarios, the terminal device may determine whether the interface to be displayed includes a preset display position reserved for the banner prompt information. And if so, sending an interface information acquisition request for requesting the banner prompt information to the server. For example, the terminal may store interface layout information, and if a display bit needs to be set in the interface, the interface layout information may include a preset display bit identifier; in other words, if the interface layout information includes the preset display bit identifier, it may be determined that the interface includes the preset display bit.
It should be noted that, by sending the information acquisition request when the target interface includes the preset display position, the calculation amount of determining the banner prompt information by the server is reduced; in other words, the server determines the target banner prompt information only when the terminal determination interface has the preset display position, and determines the target banner prompt information when the terminal determination interface does not have the preset display position, so that the frequency of determining the target banner prompt information by the server can be reduced, namely, the calculation amount of the server for determining the target banner prompt information is reduced.
In some embodiments, the generating step may be implemented by the flow shown in fig. 2. The execution subject of the flow described in fig. 2 may be a server. As shown in fig. 2, the generating step may include step 201 and step 202.
Step 201, determining at least one candidate banner prompt message based on the target interface identifier.
Here, the server may determine at least one candidate banner prompt based on the target interface identification.
Here, the server may preset at least one banner prompt message. The banner prompt may correspond to the interface identification. The server can determine the banner prompt information corresponding to the target interface identifier as candidate banner prompt information according to the target interface identifier.
In some embodiments, the interface information acquisition request may include a target user identifier. Here, the target user id may be a user account registered in the terminal.
In some embodiments, the step 201 may include: and determining at least one candidate banner prompt message according to the target interface identifier and a preset display position identifier.
Here, the preset display bit identifier may indicate a preset display bit for the banner prompt information in the target interface.
Here, the server may set a correspondence between the interface identifier and the preset presentation position identifier. The server can respond to the received target interface identification and acquire a preset display position identification corresponding to the target interface identification.
Here, the server may set a correspondence between the presentation position identifier and the banner prompt information. And the server acquires corresponding banner prompt information as candidate banner prompt information for the preset display position identification corresponding to the target interface identification.
It should be noted that, by determining candidate banner prompt information according to the target interface identifier and the preset display space identifier, candidate banner prompt information can be flexibly selected for different interfaces and different advertisement spaces in the same interface. The matching degree of the candidate banner prompt information and the interface is improved, and the matching degree of the candidate banner prompt information and the preset display position is improved.
Step 202, determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the presentation condition.
Here, the server may determine the target banner prompt from the at least one candidate banner prompt based on the target user identification and/or the presentation condition. It can be understood that the presentation condition may be used to represent a necessary condition that needs to be satisfied by one or some of the clients to present the banner prompt information.
Here, the presentation condition may correspond to the candidate banner prompt information. In other words, each candidate banner prompt may have a presentation condition that belongs to the candidate banner prompt.
Here, the above presentation condition may be pre-configured.
Here, the specific content in the presentation condition may be set according to an actual application scenario, and is not limited herein.
It should be noted that, the target banner prompt information is determined based on the target user identifier, so that personalized pushing can be performed for the target user, and the information acquisition efficiency of the target user is improved.
It should be noted that the target banner prompt information is determined based on the display conditions corresponding to the candidate banner prompt information, and the target banner prompt information meeting the display conditions can be acquired by setting the display conditions. Moreover, the display conditions can be modified as required, so that the target banner prompt information conforming to the latest scene can be selected.
In some embodiments, step 202 may include: and determining target banner prompt information based on the priority of each candidate banner prompt information.
In some application scenarios, the candidate banner prompt messages may be sorted according to priority to obtain a candidate banner prompt message sequence; it will be appreciated that, because the candidate banner prompt information is determined based on the target interface identification, the prioritized candidate banner prompt information may be for the same interface. Then, whether each candidate banner prompt message can be determined as the target banner message or not may be determined in sequence based on at least one of the target user identifier and the presentation condition from the beginning of the sequence. And determining candidate banner prompt information which can be used as the target banner prompt information, and if the candidate banner prompt information which is positioned next to the candidate banner prompt information in the sequence is determined, then the step of determining whether the candidate banner prompt information can be the target banner information is not performed.
In some application scenarios, candidate banner alert information that may be the target banner alert information may be determined first according to at least one of the target user identification and the presentation condition. Then, the target banner prompt information is finally determined from the candidate banner prompt information which can be the target banner prompt information according to the priority of the candidate banner prompt information which can be the target banner prompt information.
It should be noted that, by setting the priority to the banner prompt information, a scene in which the banner prompt information to be displayed conflicts can be avoided.
In some embodiments, the generating step may further include: and generating a request result comprising the indication information in response to the determined number of the target banner prompt messages being zero. Here, the indication information may indicate that there is no banner prompt information to be displayed in the target interface.
In some embodiments, the presentation condition may include a preset white list, and step 102 may include: for each candidate banner prompt, in response to determining that the target user identification is in the preset white list, determining the target banner prompt based on the candidate banner prompt.
In the present application, the target banner prompt information may be determined based on the candidate banner prompt information, or the candidate banner prompt information may be determined as the target banner prompt information, or the candidate banner prompt information may be used as a possibility option, and then the target banner prompt information is selected from at least two possibility options.
Here, a preset white list for a single candidate banner alert information may be set for this candidate banner alert information.
Here, the generation manner of the preset white list may be set according to an actual application scenario, and is not limited herein.
In some application scenarios, the preset white list may be determined according to user information collected in advance. For example, the user account whose registration time is within a preset time period may be added to the preset white list.
It should be noted that, by using the preset white list, it may be quickly determined whether the candidate banner prompt information may be used as the target banner prompt information.
In some embodiments, the presentation condition may include a close sub-condition. Referring to FIG. 3, an exemplary implementation of step 202 is shown. The flow shown in fig. 3 may include step 2021, step 2022, and step 2023.
Step 2021, for each candidate banner prompt message, obtain the historical operating record of the target user identifier for the candidate banner prompt message.
In some application scenarios, the candidate banner alert message A may have been presented to the target user at some historical time. And, in the showing, the target user may or may not perform an operation on the candidate banner prompt information a. The historical operation record can record not only the operated condition but also the non-operated condition; for example, if the history operation record is empty, it may be understood that the target user has not performed an operation on the candidate banner alert information a.
Step 2022, determining whether the close sub-condition of the candidate banner prompt message is satisfied according to the historical operation record.
Here, whether the closing sub-condition of the candidate banner prompt is satisfied may be determined according to the historical operation record of the target user for the candidate banner prompt.
Here, the closing sub-condition may be used to indicate a condition that the candidate banner prompt is not presented to the target user. It is to be understood that the closing herein may be understood as closing the condition for the target user to acquire the candidate banner prompt message, and should not be understood as closing the candidate banner prompt message being presented. That is, if the candidate banner prompt satisfies the close sub-condition, the candidate banner prompt will not be the target banner prompt of the target user.
Here, the specific content of the closing sub-condition may be set according to an actual application scenario, and is not limited herein.
Step 2023, in response to determining that the close sub-condition is not satisfied, determining target banner prompt information based on the candidate banner prompt information.
Here, if the close sub-condition is not satisfied, a target banner prompt may be determined based on the rear banner prompt.
It should be noted that step 202 may further include, in response to determining that the closing sub-condition is satisfied, not determining the candidate banner prompt to be the target banner prompt.
In some embodiments, the step 2022 may include: in response to determining that the number of times of the first predefined operation in the historical operation record is not greater than a first preset number threshold, determining whether the time interval between the operation time of the last first predefined operation and the current time is greater than a preset duration threshold; if so, it is determined that the close sub-condition is not satisfied.
Here, the content or implementation of the first predefined operation may be set according to an actual application scenario, and is not limited herein. As an example, the first predefined operation may be a close operation to the presented candidate banner prompt. The closing operation may be, for example, an operation of clicking a closing control, or may be, for example, an operation of sliding the candidate banner prompt.
Here, the specific value of the first preset number threshold is not limited herein.
Here, the operation time of the operation may be recorded in the history operation record. The last first predefined operation may be the first predefined operation whose operation time is closest to the current time in the operation record.
Here, the time interval between the last first predefined operation and the current time may be greater than a preset time interval threshold, and it may be determined that the closing sub-condition is not satisfied. If the close sub-condition is not satisfied, then the target banner prompt may be determined based on the candidate banner prompt.
As an example, the first predefined operation may be a click operation of the user on a close control on the candidate banner prompt, where the first preset number threshold is 2, and the preset time interval is 24 hours. If the number of the click operations in the history operation record is 2, that is, the number of the click operations is not greater than a first preset number threshold, it may be determined whether the time interval between the latest click operation and the current time is greater than 24 hours. If so, the close sub-condition is not satisfied and the target banner prompt may be determined based on the candidate banner prompt. If not, the close sub-condition is satisfied, and the candidate banner prompt may not be determined as the target banner prompt.
It should be noted that the setting of the preset time interval can avoid frequent disturbance to the user.
In some embodiments, the step 2022 may include: in response to determining that the number of second predefined operations in the historical record of operations is greater than a second preset threshold, determining that a close sub-condition is satisfied.
Here, the content or implementation of the second predefined operation may be set according to an actual application scenario, and is not limited herein. As an example, the second predefined operation may be a close operation to the presented candidate banner prompt. The closing operation may be, for example, an operation of clicking a closing control, or may be, for example, an operation of sliding the candidate banner prompt.
Here, the specific value of the second preset number threshold is not limited herein.
In some application scenarios, the first predefined operation and the second predefined operation may be the same operation.
As an example, the second predefined operation may be a click operation of the user on a close control on the candidate banner prompt, and the second preset number threshold is 5. If the number of the click operations in the history operation record is 6, that is, the number of the click operations is greater than a second preset number threshold, the closing sub-condition is satisfied, and the candidate banner prompt information may not be determined as the target banner prompt information. If the number of the click operations in the history operation record is 4, that is, the number of the click operations is not greater than a second preset number threshold, the closing sub-condition is not satisfied, and the target banner prompt information may be determined based on the candidate banner prompt information.
In some embodiments, the above-mentioned presentation condition may include a third preset number threshold for the number of presentations. The step 202 may include: determining the times of displaying the candidate banner prompt information to the target user indicated by the target user identification aiming at each candidate banner prompt information; and in response to determining that the number of times the candidate banner prompt is presented is less than a third preset number threshold and that the target user does not perform a third predefined operation on the candidate banner prompt presented, determining target banner prompt based on the candidate banner prompt.
Here, the number of times the candidate banner prompt message is presented to the target user may be characterized by a predefined parameter.
For example, the number of times the candidate banner prompt is sent to the target user may be determined as the number of times the candidate banner prompt is presented to the target user.
For another example, after receiving and presenting the candidate banner prompt message, the terminal device may send feedback information to the server. The server may determine the number of times the feedback information is received as the number of times the candidate banner prompt is presented to the target user.
Here, the specific value of the third preset number threshold is not limited.
Here, the content or implementation of the third predefined operation may be set according to an actual application scenario, and is not limited herein. As an example, the third predefined operation may be an open operation of a link in the presented candidate banner prompt.
As an example, the third preset number threshold may be 5 and the third predefined operation may be an open operation on the link. If the number of times the candidate banner alert is presented to the user is 4, i.e., less than a third preset number threshold, then the target banner alert may be determined based on the candidate banner alert.
In some application scenarios, the number of times of presenting the candidate banner alert information is not less than a third preset number threshold, and the target user does not perform a third predefined operation on the presented candidate banner alert information, which may determine that the closing sub-condition is satisfied.
With further reference to fig. 4, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an information presentation apparatus, which corresponds to the embodiment of the method shown in fig. 1, and which can be applied in various electronic devices.
As shown in fig. 4, the information display apparatus of the present embodiment includes: the system comprises a sending unit, a receiving unit and a processing unit, wherein the sending unit is used for sending an interface information acquisition request comprising a target interface identifier to a server, the server responds to the received interface information acquisition request, executes a generation step for generating a request result and returns the request result, and the request result comprises information for representing banner prompt information of a target interface; and the display unit is used for displaying the target interface according to the received request result.
In this embodiment, specific processing of the sending unit 401 and the presentation unit 402 of the information presentation apparatus and technical effects thereof can refer to related descriptions of step 101 and step 102 in the corresponding embodiment of fig. 1, which are not described herein again.
In some embodiments, the request result includes any of: target banner prompt information and indication information, wherein the indication information is used for indicating that the banner prompt information is not to be displayed.
In some embodiments, the interface information acquisition request includes a target user identification; and the generating step comprises: determining at least one candidate banner prompt based on the target interface identification; and determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the display condition, wherein the display condition corresponds to the candidate banner prompt information.
In some embodiments, the presentation condition includes a preset white list; and determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the presentation condition, comprising: for each candidate banner prompt, in response to determining that the target user identification is in the preset white list, determining the target banner prompt based on the candidate banner prompt.
In some embodiments, the presentation condition comprises a close sub-condition; and determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the presentation condition, comprising: aiming at each candidate banner prompt message, acquiring a historical operation record of the target user identifier aiming at the candidate banner prompt message; determining whether the closing sub-condition of the candidate banner prompt information is satisfied according to the historical operation record; in response to determining that the close sub-condition is not satisfied, determining target banner prompt information based on the candidate banner prompt information; in response to determining that the close sub-condition is satisfied, determining not to determine the candidate banner prompt as the target banner prompt.
In some embodiments, said determining whether the closing sub-condition of the candidate banner alert message is satisfied according to the historical operating record comprises: in response to determining that the number of times of the first predefined operation in the historical operation record is not greater than a first preset number threshold, determining whether the time interval between the operation time of the last first predefined operation and the current time is greater than a preset time interval threshold; if so, it is determined that the close sub-condition is not satisfied.
In some embodiments, said determining whether the closing sub-condition of the candidate banner alert message is satisfied according to the historical operating record comprises: in response to determining that the number of second predefined operations in the historical record of operations is not greater than a second preset number threshold, determining that the close sub-condition is not satisfied.
In some embodiments, the presentation condition comprises a third preset number threshold for a number of presentations; and determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the presentation condition, comprising: determining the times of displaying the candidate banner prompt information to the target user indicated by the target user identification aiming at each candidate banner prompt information; and in response to determining that the frequency of displaying the candidate banner prompt information is less than a third preset frequency threshold, determining target banner prompt information based on the candidate banner prompt information.
In some embodiments, the sending an interface information obtaining request to the server includes: and responding to the fact that the preset display position aiming at the banner prompt information is included in the target interface, and sending an interface information acquisition request to the server.
In some embodiments, the determining at least one candidate banner prompt based on the target interface identification comprises: and determining at least one candidate banner prompt message according to the target interface identifier and a preset display position identifier, wherein the preset display position identifier indicates a preset display position aiming at the banner prompt message in the target interface.
In some embodiments, the determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and a presentation condition comprises: and determining the target banner prompt message based on the priority of the candidate banner prompt message.
In some embodiments, the generating step comprises: and generating a request result comprising the indication information in response to the determined number of the target banner prompt messages being zero.
Referring to fig. 5, fig. 5 illustrates an exemplary system architecture to which the information presentation method of one embodiment of the present disclosure may be applied.
As shown in fig. 5, the system architecture may include terminal devices 501, 502, 503, a network 504, and a server 505. The network 504 serves to provide a medium for communication links between the terminal devices 501, 502, 503 and the server 505. Network 504 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The terminal devices 501, 502, 503 may interact with a server 505 over a network 504 to receive or send messages or the like. The terminal devices 501, 502, 503 may have various client applications installed thereon, such as a web browser application, a search-type application, and a news-information-type application. The client application in the terminal device 501, 502, 503 may receive the instruction of the user, and complete the corresponding function according to the instruction of the user, for example, add the corresponding information in the information according to the instruction of the user.
The terminal devices 501, 502, 503 may be hardware or software. When the terminal devices 501, 502, 503 are hardware, they may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, mpeg compression standard Audio Layer 3), MP4 players (Moving Picture Experts Group Audio Layer IV, mpeg compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like. When the terminal devices 501, 502, and 503 are software, they can be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules (e.g., software or software modules used to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 505 may be a server providing various services, for example, receiving an information acquisition request sent by the terminal device 501, 502, 503, and acquiring the presentation information corresponding to the information acquisition request in various ways according to the information acquisition request. And the relevant data of the presentation information is sent to the terminal equipment 501, 502, 503.
It should be noted that the information presentation method provided by the embodiment of the present disclosure may be executed by a terminal device, and accordingly, the information presentation apparatus may be disposed in the terminal device 501, 502, 503. In addition, the information display method provided by the embodiment of the present disclosure may also be executed by the server 505, and accordingly, the information display apparatus may be disposed in the server 505.
It should be understood that the number of terminal devices, networks, and servers in fig. 5 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to fig. 6, shown is a schematic diagram of an electronic device (e.g., a terminal device or a server of fig. 5) suitable for use in implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, the electronic device may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 601, which may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network protocol, such as HTTP (HyperText transfer protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: sending an interface information acquisition request comprising a target interface identifier to a server, wherein the server responds to the received interface information acquisition request, executes a generation step for generating a request result, and returns the request result, wherein the request result comprises information for representing banner prompt information of a target interface; and displaying the target interface according to the received request result.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving a live stream acquisition request; and determining whether to return the live stream or not according to the live stream acquisition request.
Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a unit does not in some cases constitute a limitation on the unit itself, for example, a sending unit may also be described as a "unit sending a request".
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims (15)

1. An information display method, comprising:
sending an interface information acquisition request comprising a target interface identifier to a server, wherein the server responds to the received interface information acquisition request, executes a generation step for generating a request result, and returns the request result, wherein the request result comprises information for representing banner prompt information of a target interface;
and displaying the target interface according to the received request result.
2. The method of claim 1, wherein the request result comprises any one of: target banner prompt information and indication information, wherein the indication information is used for indicating that the banner prompt information is not to be displayed.
3. The method of claim 2, wherein the interface information acquisition request includes a target user identification; and
the generating step includes:
determining at least one candidate banner prompt based on the target interface identification;
and determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the display condition, wherein the display condition corresponds to the candidate banner prompt information.
4. The method of claim 3, wherein the display condition comprises a preset white list; and
determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the presentation condition, comprising:
for each candidate banner prompt, in response to determining that the target user identification is in the preset white list, determining the target banner prompt based on the candidate banner prompt.
5. The method of claim 3, wherein the presentation condition comprises a close sub-condition; and
determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the presentation condition, comprising:
aiming at each candidate banner prompt message, acquiring a historical operation record of the target user identifier aiming at the candidate banner prompt message; determining whether the closing sub-condition of the candidate banner prompt information is satisfied according to the historical operation record; in response to determining that the close sub-condition is not satisfied, determining target banner prompt information based on the candidate banner prompt information; in response to determining that the close sub-condition is satisfied, determining not to determine the candidate banner prompt as the target banner prompt.
6. The method of claim 5, wherein determining whether the turn-off sub-condition of the candidate banner prompt message is satisfied based on the historical operating record comprises:
in response to determining that the number of times of the first predefined operation in the historical operation record is not greater than a first preset number threshold, determining whether the time interval between the operation time of the last first predefined operation and the current time is greater than a preset time interval threshold; if so, it is determined that the close sub-condition is not satisfied.
7. The method of claim 5, wherein determining whether the turn-off sub-condition of the candidate banner prompt message is satisfied based on the historical operating record comprises:
in response to determining that the number of second predefined operations in the historical record of operations is not greater than a second preset number threshold, determining that the close sub-condition is not satisfied.
8. The method according to claim 3, wherein the presentation condition comprises a third preset number threshold for the number of presentations; and
determining target banner prompt information from at least one candidate banner prompt information based on at least one of the target user identification and the presentation condition, comprising:
determining the times of displaying the candidate banner prompt information to the target user indicated by the target user identification aiming at each candidate banner prompt information; and in response to determining that the frequency of displaying the candidate banner prompt information is less than a third preset frequency threshold, determining target banner prompt information based on the candidate banner prompt information.
9. The method of claim 1, wherein sending an interface information acquisition request to a server comprises:
and responding to the fact that the preset display position aiming at the banner prompt information is included in the target interface, and sending an interface information acquisition request to the server.
10. The method of claim 2, wherein determining at least one candidate banner prompt based on the target interface identification comprises:
and determining at least one candidate banner prompt message according to the target interface identifier and a preset display position identifier, wherein the preset display position identifier indicates a preset display position aiming at the banner prompt message in the target interface.
11. The method of claim 3, wherein determining a target banner prompt from at least one candidate banner prompt based on at least one of the target user identification and a presentation condition comprises:
and determining the target banner prompt message based on the priority of the candidate banner prompt message.
12. The method of claim 3, wherein the generating step comprises:
and generating a request result comprising the indication information in response to the determined number of the target banner prompt messages being zero.
13. An information presentation device, comprising:
the system comprises a sending unit, a receiving unit and a processing unit, wherein the sending unit is used for sending an interface information acquisition request comprising a target interface identifier to a server, the server responds to the received interface information acquisition request, executes a generation step for generating a request result and returns the request result, and the request result comprises information for representing banner prompt information of a target interface;
and the display unit is used for displaying the target interface according to the received request result.
14. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-12.
15. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-12.
CN202010471967.3A 2020-05-28 2020-05-28 Information display method and device and electronic equipment Pending CN111694629A (en)

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