CN108024220A - A kind of marketing short message directive sending method and system based on DPI - Google Patents

A kind of marketing short message directive sending method and system based on DPI Download PDF

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Publication number
CN108024220A
CN108024220A CN201711349735.5A CN201711349735A CN108024220A CN 108024220 A CN108024220 A CN 108024220A CN 201711349735 A CN201711349735 A CN 201711349735A CN 108024220 A CN108024220 A CN 108024220A
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Prior art keywords
short message
dpi
user
marketing
analysis
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CN201711349735.5A
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Chinese (zh)
Inventor
王攀
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Nupt Institute Of Big Data Research At Yancheng Co Ltd
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Nupt Institute Of Big Data Research At Yancheng Co Ltd
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Priority to CN201711349735.5A priority Critical patent/CN108024220A/en
Publication of CN108024220A publication Critical patent/CN108024220A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks
    • H04L43/06—Generation of reports
    • H04L43/062—Generation of reports related to network traffic
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks
    • H04L43/12—Network monitoring probes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W24/00—Supervisory, monitoring or testing arrangements
    • H04W24/08—Testing, supervising or monitoring using real traffic
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks
    • H04L43/02—Capturing of monitoring data
    • H04L43/022—Capturing of monitoring data by sampling
    • H04L43/024—Capturing of monitoring data by sampling by adaptive sampling
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks
    • H04L43/02—Capturing of monitoring data
    • H04L43/026—Capturing of monitoring data using flow identification

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of marketing short message directive sending method based on DPI, including step：The flow of mobile phone user is analyzed by DPI, parse subscriber phone number and Online activities, and short message service server is sent to the json forms gone here and there by activemq, short message service server is further according to user's Online activities, the corresponding orientation business marketing short message of customization, and the interface of operator SMS gateway is called, by marketing short message sending to user, and receive the order short message of user, so as to achieve the purpose that directive sending marketing short message.The present invention also proposes a kind of marketing short message directive sending system based on DPI, user's internet behavior is analyzed using DPI, and by calling operator SMS gateway interface that the push that accurately short message orients business is carried out mobile phone user, new departure is provided for operator's popularization directional business.

Description

A kind of marketing short message directive sending method and system based on DPI
Technical field
The present invention relates to a kind of short message directive sending method, belong to the technical field of mobile Internet.
Background technology
DPI (Deep Packet Inspection, deep-packet detection) is used to carry out the identification and parsing using message.Remove And the five-tuple information of common packet check only analyzing IP bag, including source address, destination address, source port, destination interface with And beyond protocol type, DPI also add the analysis to application layer, so as to identify various applications and its content.
With the fast development of Internet network, various businesses amount and application type are more and more, particularly to data The access of center, large enterprise and electric business website etc..Most of website be required for uninterrupted 24 it is small when service, it is any service eventually Critical data in end or communication, which is lost, can all cause direct business loss.Traditional SiteServer LBS is based on the network number of plies It is controlled according to source and destination IP address, port and the protocol type of bag, content and behavior that can not be based on application data will Traffic distribution cannot increasingly meet the needs of network Development, from application layer analysis data packet simultaneously to each server Load balancing is carried out, can guarantee that the stabilization of network and unimpeded.
Current enterprise Administration of Mid-minitype Local Area Network accounts for the 80% of global area network total quantity, how to medium-sized and small enterprises' LAN into The effective load balancing of row becomes urgent problem to be solved, an efficient, safety and low cost network application layer load balancing System, has a vast market application prospect.
ActiveMQ is that Apache produces, most popular, the powerful messaging bus of increasing income of ability.ActiveMQ is one The JMS Provider of 1.4 specification of JMS1.1 and J2EE are supported to realize completely, although the appearance of JMS specifications has been thing for a long time Feelings, but JMS still plays special status in current J2EE using centre.
The content of the invention
The technical problems to be solved by the invention are：The problem of orienting promoting service inefficiency for operator, passes through DPI, analyzes the internet behavior of user, to specified user according to its internet behavior, in a manner of short message, by suitable use The business marketing short message sending at family solves the problems, such as that Web page push arrival rate is low to relative users.
The present invention uses following technical scheme to solve above-mentioned technical problem：
A kind of marketing short message directive sending method based on DPI, comprises the following steps：
Step 1: bypassing mirror image mobile phone user's surfing flow on provider backbone network, and it is conducted into DPI services and is divided Analysis, parses the phone number and internet behavior of user；
Step 2: the content parsed is sent to short message service server；
Step 3: short message service server customizes corresponding orientation flow marketing short message, calls operation according to the content received Business's bss gateway interfaces, by corresponding short message sending to user, and are responsible for receiving the order short message of user.
Further, the marketing short message method of the invention based on DPI, in the step 1 is surfed the Internet to mobile phone user Http flows carry out DPI analyses, and the information that extraction and analysis goes out includes：User account, URL in original DPI daily record datas, COOKIE, UA, timestamp.
Further, the marketing short message method of the invention based on DPI, in the step 1 is extracted from incidence relation Go out number part and do number analysis, analyze subscriber phone number, and by reading host storehouses, according to host storehouse matching terminals Url in data, analyzes user's internet behavior.
Further, the marketing short message method of the invention based on DPI, the data that step 2 has parsed DPI, with json The form of string is sent to SMS service management server by ActiveMQ.
Further, the marketing short message method of the invention based on DPI, step 1 parse the phone number of user and After internet behavior, there are in queue, while it imported into Hadoop storage analysis platforms and carries out storage analysis.
The present invention also proposes a kind of marketing short message directive sending system based on DPI, including：
DPI analysis modules, for bypassing mirror image mobile phone user's surfing flow on provider backbone network, and are conducted into DPI Service is analyzed, and is parsed the phone number and internet behavior of user, is sent to short message service server；
Short message service server, according to the content received, customizes corresponding orientation flow marketing short message, calls operator bss Gateway interface, by corresponding short message sending to user, and is responsible for receiving the order short message of user.
As a kind of above-mentioned marketing short message directive sending system based on DPI of the present invention, further, DPI analysis modules Including：
Flow analysis unit, the http flows for surfing the Internet to mobile phone user carry out DPI analyses, the packet that extraction and analysis goes out Include：User account, URL, COOKIE, UA, timestamp in original DPI daily record datas；
Internet behavior analytic unit, does number analysis for extracting number part from incidence relation, analyzes user mobile phone Number, and by reading host storehouses, according to the url in host storehouse matching terminal datas, analyze user's internet behavior.
As a kind of above-mentioned marketing short message directive sending system based on DPI of the present invention, further, Hadoop is further included Analysis module is stored, for after the phone number and internet behavior of user is parsed, there are imported into queue Hadoop storage analysis platforms carry out storage analysis.
The present invention compared with prior art, has following technique effect using above technical scheme：
（1）User's internet behavior is analyzed by DPI, fortune can be improved to specifying user to push related marketing short message Seek business's promoting service efficiency.
（2）Promotion is carried out in a manner of short message, solves the problems, such as that Web page push arrival rate is low.
（3）Related service is ordered and user's internet behavior is all stored by Hadoop, possesses the function of analytic statistics.
Brief description of the drawings
Fig. 1 is the flow diagram of the marketing short message directive sending method based on DPI in the present invention.
Embodiment
Technical scheme is described in further detail below in conjunction with the accompanying drawings：
Those skilled in the art of the present technique are it is understood that unless otherwise defined, all terms used herein（Including technology art Language and scientific terminology）With the identical meaning of the general understanding with the those of ordinary skill in fields of the present invention.Should also Understand, those terms such as defined in the general dictionary, which should be understood that, to be had and the meaning in the context of the prior art The consistent meaning of justice, and unless defined as here, will not be with idealizing or the implication of overly formal be explained.
The present invention analyzes user's internet behavior using DPI, and by calling operator SMS gateway interface to mobile phone user The push of accurately short message orientation business is carried out, method is provided for operator's popularization directional business.
As shown in Figure 1, the present invention devises a kind of marketing short message directive sending method based on DPI, this method solve The problem of Operator Specific Service is promoted, is mainly used for the popularization of operator's orientation business.Specific method comprises the following steps：
Step 1: bypass mirror image flow, and the http flows of the surfing Internet with cell phone user to come to mirror image in provider backbone network DPI analyses are carried out, main extraction and analysis goes out user account in original DPI daily record datas, URL, COOKIE, UA, timestamp etc. Information, parses subscriber phone number, and online corelation behaviour, and there are in queue, while it imported into Hadoop storage analyses Platform.
Step 2: the data that DPI has been parsed, SMS service management is sent to the json forms gone here and there by ActiveMQ Server.
Step 3: SMS service management server, according to the data received, customizes relevant service note, and call The interface of operator SMS gateway, gives the short message sending customized to relevant user, and is responsible for receiving user's order short message, from And reach the effect of promoting service.
This method analyzes mobile phone user's internet behavior by DPI, and by calling operator SMS gateway interface to correlation User is oriented service note push, realizes the function of Operator Specific Service popularization.With the development of mobile phone, mobile phone user's Online is accustomed to different, and operator only popularizes integrated service in an all-round way, and not only cost is huge, but also under efficiency, there is provided orientation Business is very important, thus how popularization directional business, also become the problem of operator to be faced, and this be based on The marketing short message method of DPI then solves the problems, such as this well, has saved popularization cost, there is provided promotes efficiency.
The present invention is based on the above method, it is also proposed that a kind of marketing short message directive sending system based on DPI, including：
DPI analysis modules, for bypassing mirror image mobile phone user's surfing flow on provider backbone network, and are conducted into DPI Service is analyzed, and is parsed the phone number and internet behavior of user, is sent to short message service server；
Short message service server, according to the content received, customizes corresponding orientation flow marketing short message, calls operator bss Gateway interface, by corresponding short message sending to user, and is responsible for receiving the order short message of user.
As said system further embodiment of the present invention, DPI analysis modules include：
Flow analysis unit, the http flows for surfing the Internet to mobile phone user carry out DPI analyses, the packet that extraction and analysis goes out Include：User account, URL, COOKIE, UA, timestamp in original DPI daily record datas；
Internet behavior analytic unit, does number analysis for extracting number part from incidence relation, analyzes user mobile phone Number, and by reading host storehouses, according to the url in host storehouse matching terminal datas, analyze user's internet behavior.
As said system further embodiment of the present invention, Hadoop storage analysis modules are further included, for parsing After going out the phone number and internet behavior of user, there are imported into Hadoop storage analysis platforms in queue to carry out storage point Analysis.Related service is ordered and user's internet behavior is all stored by Hadoop, possesses the function of analytic statistics.
To sum up, the marketing short message directive sending method and system provided by the invention based on DPI, by user's surfing flow into Row mirror image, and analyzed by DPI servers, parse the phone number and internet behavior of user, such as video, tourism ticket booking Deng the content parsed being sent to short message service server, short message service server customizes phase according to received content The business marketing short message of pass, such as orientation video flow bag, cross-border flow bag, then by calling operator SMS gateway interface Corresponding business marketing short message is sent to specified user, and receives user and replys order short message, so as to reach the mesh of sales service 's.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should It is considered as protection scope of the present invention.

Claims (8)

  1. A kind of 1. marketing short message directive sending method based on DPI, it is characterised in that comprise the following steps：
    Step 1: bypassing mirror image mobile phone user's surfing flow on provider backbone network, and it is conducted into DPI services and is divided Analysis, parses the phone number and internet behavior of user；
    Step 2: the content parsed is sent to short message service server；
    Step 3: short message service server customizes corresponding orientation flow marketing short message, calls operation according to the content received Business's bss gateway interfaces, by corresponding short message sending to user, and are responsible for receiving the order short message of user.
  2. 2. the marketing short message method based on DPI according to claim 1, it is characterised in that：It is to mobile phone in the step 1 The http flows of user's online carry out DPI analyses, and the information that extraction and analysis goes out includes：User's account in original DPI daily record datas Number, URL, COOKIE, UA, timestamp.
  3. 3. the marketing short message method based on DPI according to claim 2, it is characterised in that：It is from association in the step 1 Number part is extracted in relation and does number analysis, analyzes subscriber phone number, and by reading host storehouses, according to host Url in storehouse matching terminal data, analyzes user's internet behavior.
  4. 4. the marketing short message method based on DPI according to claim 1, it is characterised in that：The number that step 2 has parsed DPI According to, with json go here and there form SMS service management server is sent to by ActiveMQ.
  5. 5. the marketing short message method based on DPI according to claim 1, it is characterised in that：Step 1 is parsing user's After phone number and internet behavior, there are in queue, while it imported into Hadoop storage analysis platforms and carries out storage analysis.
  6. A kind of 6. marketing short message directive sending system based on DPI, it is characterised in that including：
    DPI analysis modules, for bypassing mirror image mobile phone user's surfing flow on provider backbone network, and are conducted into DPI Service is analyzed, and is parsed the phone number and internet behavior of user, is sent to short message service server；
    Short message service server, according to the content received, customizes corresponding orientation flow marketing short message, calls operator bss Gateway interface, by corresponding short message sending to user, and is responsible for receiving the order short message of user.
  7. 7. a kind of marketing short message directive sending system based on DPI according to claim 6, it is characterised in that DPI is analyzed Module includes：
    Flow analysis unit, the http flows for surfing the Internet to mobile phone user carry out DPI analyses, the packet that extraction and analysis goes out Include：User account, URL, COOKIE, UA, timestamp in original DPI daily record datas；
    Internet behavior analytic unit, does number analysis for extracting number part from incidence relation, analyzes user mobile phone Number, and by reading host storehouses, according to the url in host storehouse matching terminal datas, analyze user's internet behavior.
  8. 8. a kind of marketing short message directive sending system based on DPI according to claim 6, it is characterised in that further include Hadoop stores analysis module, for after the phone number and internet behavior of user is parsed, there are imported in queue Storage analysis is carried out to Hadoop storage analysis platforms.
CN201711349735.5A 2017-12-15 2017-12-15 A kind of marketing short message directive sending method and system based on DPI Pending CN108024220A (en)

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CN114363843A (en) * 2020-10-13 2022-04-15 阿里巴巴集团控股有限公司 Call bill collection method and system
CN115277106A (en) * 2022-06-30 2022-11-01 北京安博通科技股份有限公司 User identification method and system of network equipment

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