CN110809282B - Traffic information identification and feedback method, system, equipment and storage medium - Google Patents
Traffic information identification and feedback method, system, equipment and storage medium Download PDFInfo
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- CN110809282B CN110809282B CN201911104324.9A CN201911104324A CN110809282B CN 110809282 B CN110809282 B CN 110809282B CN 201911104324 A CN201911104324 A CN 201911104324A CN 110809282 B CN110809282 B CN 110809282B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W24/00—Supervisory, monitoring or testing arrangements
- H04W24/08—Testing, supervising or monitoring using real traffic
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L43/00—Arrangements for monitoring or testing data switching networks
- H04L43/08—Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
- H04L43/0876—Network utilisation, e.g. volume of load or congestion level
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
Abstract
The invention discloses a method, a system, equipment and a storage medium for identifying and feeding back flow information, which belong to the field of data service and service support of mobile internet, wherein the method comprises the following steps: and (3) flow information generation: flow information is manufactured and pushed to a content popularization channel; and (3) popularization of flow information: pushing the flow information to a user; flow information access: accessing flow information through each popularization channel; and (3) information data acquisition: collecting user access signaling data and outputting the signaling data; data identification and statistics: analyzing the signaling data and counting and summarizing all the consumed flow; and (3) return: and giving rebates to channel promoters according to the statistical summary result. According to the technical scheme, not only can the popularization channel be identified, but also whether the content web page is accessed through the wireless network of the mobile phone of the operator or not can be identified, the quantity of the flow related to the access through the wireless network of the mobile phone of the operator can be identified, and the rebate is carried out according to the consumed flow of the mobile phone.
Description
Technical Field
The invention relates to the technical field of mobile internet, in particular to the technical field of data service and service support, and specifically relates to a method, a system, equipment and a storage medium for identifying and feeding back flow information.
Background
At present, the network has been basically popularized, so that users can conveniently access to the internet through various types of terminals such as smart phones, PCs, PADs and the like, and access various types of portal websites such as mobile internet content websites, shopping websites and the like, and become an indispensable part of life; in order to promote the access of portal users, internet companies can manufacture portal websites supporting different protocols, network marketing websites and the like, wherein the internet companies are more and more favored and paid attention to the intelligent terminal accessing APP, H5 pages and the like. The internet company promotes the website flow, and promotes the website portal or commodity of the internet company through various portals, search engines and the like. The most common way to promote this is to offer rebates based on click throughs or order conversion. Such as access volume 1000, may provide a 5-membered reward.
The portal can count the access times (pv, uv, etc.), time and source IP of a certain content type page through the website program code, and the statistic data is also a basis for portal rebate.
The existing technology for returning according to the website access condition carries out the evaluation index of the promotion effect by the click quantity, can not effectively detect the promotion of large-flow services such as video, music and the like, and can not determine whether to obtain the click quantity in a manner of cheating the click, and the user does not actually play the flow services.
In addition, in the prior art, click data of a user is usually obtained from a provider, and the user cannot be distinguished from the access to a content webpage in a mobile phone wireless network (GPRS, 4/5G network, etc.) or in a wired broadband, wireless network (WIFI) environment, so that the requirements that mobile phone terminals need to be distinguished to access through the wireless network and promote rewards according to traffic consumption in the traffic and content operation process of an operator cannot be solved.
Disclosure of Invention
In order to solve the defects in the prior art, the invention aims to provide a method, a system, equipment and a storage medium for identifying and feeding back flow information, so that when a user accesses a specific content webpage or an APP client through a specific popularization channel aiming at a terminal such as a mobile phone, the popularization channel can be identified, whether the content webpage is accessed through an operator mobile phone wireless network or not can be identified, the quantity of flow related to the access through the operator mobile phone wireless network can be identified, and popularization rewards are carried out on the popularization channel or the content provider according to the consumed operator mobile phone flow.
The technical scheme adopted for solving the technical problems is as follows:
in one aspect, a method for identifying and feeding back traffic information is provided, including:
and (3) flow information generation: the content provider produces flow information, the flow information has corresponding access addresses respectively, and the flow information is pushed to a content popularization channel;
and (3) popularization of flow information: the content popularization method comprises the steps that a content popularization provider receives flow information from a content provider and pushes the flow information to users through popularization channels;
flow information access: the user accesses flow information through each popularization channel;
and (3) information data acquisition: the network equipment of the operator or the content provider collects the user access signaling data and outputs the signaling data;
data identification and statistics: analyzing the signaling data output by the network equipment to obtain the mobile phone number, the access time period, the mobile phone flow and the WLAN flow consumed in unit time, and counting and summarizing the mobile phone flow and the WLAN flow consumed by the user for accessing the content address;
and (3) return: and obtaining the flow quantity brought by each channel promoter according to the total flow quantity consumed by the user accessing the content webpage URL after statistics, and giving the channel promoter a return.
Further, the traffic information is made into a web page in H5 format that can be accessed through a mobile phone browser.
Further, the promotion channel is that the portal is displayed through advertisements, or the application client side pushes the portal to the user, or the individual user pushes the portal to the user side through the network channel.
Further, the promotion channels are respectively provided with corresponding channel identifiers.
Further, the parsing the signaling data output by the network device includes:
the signaling data is primarily analyzed, and the signaling data is analyzed into log data according to the access URL and the access time period and stored;
and further analyzing the stored log data to obtain the mobile phone number, the access time period, and the mobile phone flow and the WLAN flow consumed in unit time.
Further, the obtaining the flow rate brought by each channel promoter includes:
and obtaining the flow ratio of each operator and each channel for a certain content according to the total flow consumed by the statistical content page.
On the other hand, the invention also provides a flow information identification and feedback system, which comprises:
the flow information generation module: the method comprises the steps of configuring and manufacturing flow information and pushing the flow information to a content promotion channel;
and a flow information promotion module: the flow information is configured to be pushed to the user through each popularization channel;
the flow information access module: the method comprises the steps of configuring the flow information access through a popularization channel;
information data acquisition module: the configuration is used for collecting user access signaling data and outputting the signaling data;
and a data identification and statistics module: the method comprises the steps of configuring signaling data output by network equipment to be analyzed, obtaining mobile phone numbers, access time periods, mobile phone flow and WLAN flow consumed in unit time, and counting and summarizing the mobile phone flow and WLAN flow consumed by a user for accessing the content address;
and (3) a rebate module: and the configuration is used for obtaining the flow quantity brought by each channel promoter according to the total flow quantity consumed by the user accessing the content webpage URL after statistics and giving the channel promoter a return.
In another aspect, the present invention also provides an apparatus, including:
one or more processors;
and a memory for storing one or more programs that, when executed by the one or more processors, cause the one or more processors to perform any of the traffic information identification and feedback methods of the present examples.
In another aspect, the present invention also provides a computer readable storage medium storing a computer program which, when executed by a processor, implements any of the traffic information identification and feedback methods of the present invention.
Compared with the prior art, the invention has the beneficial effects that:
1. the flow information identification and feedback method provided by the invention has the advantages that the content provider or the content operator screens and counts the flow of a certain content browsed by a certain channel, can identify the sizes of various types of flow (such as 4G/5G flow) brought by the user, and carries out rebate or promotion rewards based on the sizes of the flow, so that the content provider or the content operator can acquire the types of the flow (4G/5G/wifi and the like) of the user accessing each content resource through each channel and the flow sizes of each flow type, and the flow refinement operation can be carried out.
2. According to the traffic information identification and feedback method, when the operator is also a content provider, the traffic of the user mobile phone accessing the content consumption through the mobile phone traffic (such as 4G) of the operator or the traffic of the content consumption through the wireless network (such as wifi) of the operator can be accurately identified, so that the operator can select a high-quality channel (or content resource) according to the traffic proportion of the traffic type encouraging the user to consume in each channel (or various content resources), and accordingly feedback excitation is carried out on the channel, and the content provider is facilitated to screen the high-quality channel.
3. The traffic information identification and feedback method overcomes the defect that the current content type webpage access can only identify click rate and click quantity for feedback, can feed back channel promoters according to the actual traffic brought by the actual user access, avoids the situation that the content is popular but cannot actually bring profit to operators, and has important significance in the large background of the current mobile internet user traffic refined marketing.
4. The traffic information identification and feedback method can accurately identify the size of the 4G/5G traffic consumed by the user when accessing the content, and for a telecom operator, the method can realize the popularization scheme of some traffic refinement marketing which hopes to stimulate the user to use the 4G/5G traffic more based on the scheme: the content can be pushed by the channel providers with higher flow rate ratio such as 4G/5G, so that the channel providers can bring more flow rate services to the telecom operators by means of high-quality channel providers.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings, in which:
fig. 1 is a flow chart of a flow information identification and feedback method according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made apparent and fully in view of the accompanying drawings, in which some, but not all embodiments of the invention are shown.
The components of the embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the invention, as presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention.
All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
In the description of the present invention, it should be noted that the directions or positional relationships indicated by the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. are based on the directions or positional relationships shown in the drawings, are merely for convenience of describing the present invention and simplifying the description, and do not indicate or imply that the devices or elements referred to must have a specific orientation, be configured and operated in a specific orientation, and thus should not be construed as limiting the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
In the description of the present invention, it should be noted that, unless explicitly specified and limited otherwise, the terms "mounted," "connected," and "connected" are to be construed broadly, and may be either fixedly connected, detachably connected, or integrally connected, for example; can be mechanically or electrically connected; can be directly connected or indirectly connected through an intermediate medium, and can be communication between two elements. The specific meaning of the above terms in the present invention will be understood in specific cases by those of ordinary skill in the art.
It should be noted that, in the case of no conflict, the embodiments and features in the embodiments may be combined with each other. It should be noted that, for convenience of description, only the portions related to the invention are shown in the drawings.
As shown in fig. 1, an embodiment of the present invention provides a traffic information identifying and feeding back method, including:
s1, flow information generation: the content provider produces flow information, the flow information has corresponding access addresses respectively, and the flow information is pushed to the content promotion channel.
Specifically, the content provider creates a web page in H5 format that can be accessed by a smart phone terminal such as video, music, game, etc. through a mobile phone browser, etc. The above traffic services all have different addresses, i.e. each video, music, game etc. content has different access links.
Publishers push content to content promotion channels.
S2, promoting flow information: and the content popularization provider receives the flow information from the content provider and pushes the flow information to the user through each popularization channel.
Specifically, the content promoter receives the content and pushes the produced content web page to the user through different promotion channels, wherein the promotion channels can be the portal site for advertisement display, or the application client side pushes the content to the user, or the individual user pushes the content web page to the user side through different network channels such as short messages, weChat, QQ and the like.
Each promotion channel has different links for the same flow service content, and additional channel identifiers are needed so that operators or content providers can identify the promotion channels corresponding to the generated flow according to the channel identifiers.
S3, accessing flow information: and the user accesses the flow information through each popularization channel.
Specifically, after receiving the web page links through various channels, the user opens the web page and accesses the content such as the built-in video, music and the like. The user may use the mobile phone to open a webpage under a wireless network and a WIFI network, and may use the pc terminal to open the webpage in a wired broadband for content access.
S4, information data acquisition: the network device of the operator or the content provider collects the user access signaling data and outputs the signaling data.
Specifically, the network device of the operator or the content provider collects the user access signaling data and outputs the data such as the mobile phone wireless network access signaling, the WLAN network access signaling and the like.
S5, data identification and statistics: analyzing the signaling data output by the network equipment to obtain the mobile phone number, the access time period, the mobile phone flow and the WLAN flow consumed in unit time, and counting and summarizing the mobile phone flow and the WLAN flow consumed by the user for accessing the content address.
Specifically, the operator or the content provider performs preliminary analysis on the signaling data output by the network device, and analyzes the signaling data into log data according to the access URL, the access period and the like, and stores the log data. And further analyzing the stored log data to obtain the mobile phone number, the access time period, the mobile phone flow and the WLAN flow consumed in unit time, and counting and summarizing the mobile phone flow and the WLAN flow consumed by the user for accessing the content address. And analyzing the stored log data to obtain the mobile phone number, the access time period, the mobile phone flow consumed in unit time and the WLAN flow, namely, obtaining the mobile phone number and other required data by splitting the log according to different byte lengths.
After the total amount of the flow consumed by the user accessing the content webpage URL after the statistics is completed, the channel promoters can be stimulated to a certain extent according to the amount of the flow brought by each channel promoter.
Here, the return benefit can be stimulated according to the size of the flow and the income caused by the flow in practice.
S6, return: and obtaining the flow quantity brought by each channel promoter according to the total flow quantity consumed by the user accessing the content webpage URL after statistics, and giving the channel promoter a return.
Specifically, the content provider can obtain the flow ratio of each operator and each channel for a certain content according to the total flow consumed by each content page, so that when a certain user hopes to access the network through a specific operator, the content is pushed to the user by adopting the channel with high association degree with the operator, and the user can browse the content through the specific operator.
As shown in fig. 1, to facilitate a further understanding of the present invention, the present invention will be further described by taking the example of the channel promoter b promoting the page of e6arkvideo.
S1, flow information generation: the method comprises the steps that a content providing official plan, an e6 arkvideo/com video content access flow page is made, and corresponding platform shopping coupons or mobile phone flow and the like are given to a popularization channel according to consumed mobile phone flow in a contract with an operator A;
s2, promoting flow information: the popularization channel B pushes the content webpage yi.e6arkvideo to A, B, C users through various modes such as QQ space, weChat public number and the like;
s3, accessing flow information: A. b, C user receives the web page link address, clicks yi.e6arkvideo.com link in the short message to access the video content page by using the mobile phone terminal in the wireless network environment of the mobile phone of the operator, watches the video content for 5 minutes, and consumes 30M of mobile phone flow;
after the user A comes home, switching to the operator WLAN network to continue to access the yi.e6arkvideo.com page to watch the video content for 10 minutes;
s4, information data acquisition: the network equipment of the operator or the content provider collects the user access signaling data in the S3 and outputs the data such as the wireless network access signaling of the mobile phone, the WLAN network access signaling and the like;
s5, data identification and statistics: the operator A counts A, B, C access data of the user to yi.e6arkvideo.com through the operator network equipment, identifies data watched through a mobile phone wireless network and WLAN, for example, the user A cumulatively watches 15 minutes, and after identification and statistics, the mobile phone GPRS flow 30M, WLAN flow 50M cumulatively consumed by watching the webpage is watched, and the flows correspond to the popularization B through yi.e6arkvideo.com;
s6, return: the first operator gives the second platform shopping ticket to the popularization according to the prior agreement; or the operator may also agree with the channel distributor to pay an amount to be returned in proportion to the flow.
Alternatively, the steps S5 and S6 may be replaced by:
s5-1, data identification and statistics: the operator A counts A, B, C access data of a user to e6arkvideo.com through an operator network and a big data center system, recognizes that the user A is observed for 15 minutes in an accumulated way through a mobile phone wireless network, and after recognition and statistics, the user A looks at a mobile phone 4G flow 30M which is consumed in an accumulated way by the webpage, the 30M is contained in a 4G flow package of 300M of the user A in a month, after accounting, the income of the operator on the 30M flow is 1 yuan, and the income corresponds to a popularization company B through yi.e6arkvideo.com;
s6-1, return: and the operator A feeds back and popularizes 0.1 yuan of rebate of the user B according to the prior convention.
The operator generally wants to encourage users to consume more mobile phone wireless traffic, and particularly after 5G begins to popularize, the technical scheme of the invention ensures that the operator returns to channel popularization according to the traffic consumption.
In addition to rebating based on the type of traffic and the size of the traffic, when the carrier and the content provider are integrated (as the telecom carrier business diversifies, such as the video of the migr, the reading of the migr, the music of the migr, etc. that are promoted by the china mobile, the carrier can also determine good-quality channel providers according to the consumption conditions of various traffic under each channel provider, so that the good-quality channel providers bring traffic that the carrier wishes users to consume.
For example, after step S5, the content provider (such as an operator) can determine whether a promotion channel is a good-quality channel according to the ratio of the 4G/5G flow to the wifi flow, which is brought by a certain video link promoted by various promotion channels, and in the subsequent promotion process, the content provider can be in cooperation with a channel with the ratio of the 4G/5G flow to the wifi flow being greater than a certain threshold value, so as to increase the use of the 4G/5G flow of the user.
On the other hand, the embodiment also provides a flow information identification and feedback system, which comprises:
the flow information generation module: the method comprises the steps of configuring and manufacturing flow information and pushing the flow information to a content promotion channel;
and a flow information promotion module: the flow information is configured to be pushed to the user through each popularization channel;
the flow information access module: the method comprises the steps of configuring the flow information access through a popularization channel;
information data acquisition module: the configuration is used for collecting user access signaling data and outputting the signaling data;
and a data identification and statistics module: the method comprises the steps of configuring signaling data output by network equipment to be analyzed, obtaining mobile phone numbers, access time periods, mobile phone flow and WLAN flow consumed in unit time, and counting and summarizing the mobile phone flow and WLAN flow consumed by a user for accessing the content address;
and (3) a rebate module: and the configuration is used for obtaining the flow quantity brought by each channel promoter according to the total flow quantity consumed by the user accessing the content webpage URL after statistics and giving the channel promoter a return.
The units according to the present embodiment may be implemented by software or hardware. The described units or modules may also be provided in a processor. The names of these units or modules do not in some way constitute a limitation of the unit or module itself.
In another aspect, the present embodiment further provides an apparatus, including:
one or more processors;
and a memory for storing one or more programs that, when executed by the one or more processors, cause the one or more processors to perform the flow information identification and feedback method of the present embodiment.
Specifically, the processor of the device may use a CPU of a computer, and the memory of the device may use a computer readable storage medium, such as an optical disc, a floppy disc, a mobile hard disc, a usb disk, an SD card, etc., and the method implemented when the processor executes the method is described in detail in this embodiment, which is not described herein again.
On the other hand, the present embodiment also provides a computer-readable storage medium storing a computer program, wherein the program, when executed by a processor, implements the flow information identifying and feeding back method of the present embodiment. Specifically, the readable storage medium may be an optical disc, a floppy disc, a mobile hard disc, a usb disc, an SD card, etc., and the detailed description of the method implemented when the method is executed has been made in this embodiment, which is not repeated herein. The computer-readable storage medium may be the computer-readable storage medium contained in the apparatus described in the above embodiment; or may be a computer-readable storage medium, alone, that is not assembled into a device. The computer readable storage medium stores one or more programs for use by one or more processors in performing the traffic information identification and feedback methods described herein.
The foregoing description is only of the preferred embodiments of the present application and is presented as a description of the principles of the technology being utilized. It will be appreciated by persons skilled in the art that the scope of the invention referred to in this application is not limited to the specific combinations of features described above, but it is intended to cover other embodiments in which any combination of features described above or equivalents thereof is possible without departing from the spirit of the invention. Such as the above-described features and technical features having similar functions (but not limited to) disclosed in the present application are replaced with each other.
Other technical features besides those described in the specification are known to those skilled in the art, and are not described herein in detail to highlight the innovative features of the present invention.
Claims (7)
1. A method for identifying and feeding back traffic information, comprising:
and (3) flow information generation: the content provider produces flow information, the flow information has corresponding access addresses respectively, and the flow information is pushed to a content popularization channel;
and (3) popularization of flow information: the content popularization method comprises the steps that a content popularization provider receives flow information from a content provider and pushes the flow information to users through popularization channels;
flow information access: the user accesses flow information through each popularization channel;
and (3) information data acquisition: the network equipment of the operator or the content provider collects the user access signaling data and outputs the signaling data;
data identification and statistics: analyzing the signaling data output by the network equipment to obtain the mobile phone number, the access time period, the mobile phone flow and the WLAN flow consumed in unit time, and counting and summarizing the mobile phone flow and the WLAN flow consumed by the user for accessing the content address;
and (3) return: according to the total flow consumed by the user accessing the content webpage URL after statistics, obtaining the flow quantity brought by each channel promoter, and giving the channel promoter a return;
wherein:
the promotion channel is that a portal website is displayed through advertisements, or an application client side is pushed to a user, or a personal user is pushed to the user side through a network channel;
the analyzing the signaling data output by the network device includes:
the signaling data is primarily analyzed, and the signaling data is analyzed into log data according to the access URL and the access time period and stored;
and further analyzing the stored log data to obtain the mobile phone number, the access time period, and the mobile phone flow and the WLAN flow consumed in unit time.
2. The traffic information identification and feedback method according to claim 1, wherein the traffic information is produced as a web page in H5 format accessible through a cell phone browser.
3. The method for identifying and feeding back flow information according to claim 1, wherein said promotion channels are provided with corresponding channel identifiers, respectively.
4. The method for identifying and feeding back traffic information according to claim 1, wherein said obtaining the amount of traffic from each channel promoter comprises:
and obtaining the flow ratio of each operator and each channel for a certain content according to the total flow consumed by the statistical content page.
5. A traffic information recognition and feedback system, comprising:
the flow information generation module: the method comprises the steps of configuring and manufacturing flow information and pushing the flow information to a content promotion channel;
and a flow information promotion module: the flow information is configured to be pushed to the user through each popularization channel;
the flow information access module: the method comprises the steps of configuring the flow information access through a popularization channel;
information data acquisition module: the configuration is used for collecting user access signaling data and outputting the signaling data;
and a data identification and statistics module: the method comprises the steps of configuring signaling data output by network equipment to be analyzed, obtaining mobile phone numbers, access time periods, mobile phone flow and WLAN flow consumed in unit time, and counting and summarizing the mobile phone flow and WLAN flow consumed by a user for accessing the content address;
and (3) a rebate module: and the configuration is used for obtaining the flow quantity brought by each channel promoter according to the total flow quantity consumed by the user accessing the content webpage URL after statistics and giving the channel promoter a return.
6. An apparatus, comprising:
one or more processors;
a memory for storing one or more programs that, when executed by the one or more processors, cause the one or more processors to perform the traffic information identification and feedback method of any of claims 1-4.
7. A computer readable storage medium storing a computer program, characterized in that the program, when executed by a processor, implements a flow information recognition and feedback method according to any of claims 1-4.
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