CN103426098B - A kind of content promotion method and content Extension Software Platform - Google Patents
A kind of content promotion method and content Extension Software Platform Download PDFInfo
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- CN103426098B CN103426098B CN201210156307.1A CN201210156307A CN103426098B CN 103426098 B CN103426098 B CN 103426098B CN 201210156307 A CN201210156307 A CN 201210156307A CN 103426098 B CN103426098 B CN 103426098B
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- 238000000034 method Methods 0.000 title claims abstract description 25
- 230000000694 effects Effects 0.000 claims abstract description 34
- 230000001737 promoting effect Effects 0.000 claims abstract description 34
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- 235000013399 edible fruits Nutrition 0.000 claims 1
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Abstract
The invention discloses a kind of content promotion method and content Extension Software Platform, and for solving, popularizing form existing for prior art is single, popularization threshold is too high and the technical problems such as promotion effect can not be weighed.The present invention utilizes the opportunity that major community's product opens now, the key of promotional content one is relayed into each community's product by the relay interface between content Extension Software Platform and each community's product, and is weighed according to key operation statistical result of the number of clicks statistical result and user for relaying content in targeted website and relays effect and progress charging and payment.It is single that the present invention solves existing promotional content issue form, the technical problems such as promotion effect can not be weighed.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of content promotion method and content based on internet to push away
Guang Pingtai.
Background technology
At present, the content Extension Software Platform of network social communication relation (alternatively referred to as friend relation, circle etc.), all
It is to carry out oral marketing by microblogging or blog, its payment system is all to relay number and the bean vermicelli number of bloger etc. according to content
Information carries out disbursement and sattlement.
Following some technical problems be present in prior art:
1st, promoted by microblogging or blog, form is more single, and content promotes efficiency and popularization face is narrower.
2nd, promotion expense is paid according to the audience of microblogging or the bean vermicelli number of bloger, improves content popularization to a certain extent
Threshold because the bean vermicelli number of most ordinary peoples and few, but these people are often relatives and friends, degree of trusting each other
It is higher, exactly it is again best oral marketing object.
3rd, the promotion effect of content can not be weighed well by the relay number of content.
The content of the invention
In view of this, it is a primary object of the present invention to provide a kind of content promotion method and content Extension Software Platform, it is used for
Popularizing form existing for solution prior art is single, popularization threshold is too high and the technical problems such as promotion effect can not be weighed.
To reach above-mentioned purpose, the technical proposal of the invention is realized in this way:
A kind of content promotion method, this method include:
Receive the content that content publisher is issued by content issuing interface;
The content that platform user is selected is relayed into community's product of platform user in a manner of hyperlink by relaying interface
In, the hyperlink address points to Extension Software Platform;
Receive after coming from the network access request by the hyperlink triggering of the content of community's product, count institute
The number of clicks of content is stated, the network access request is then redirected to the redirection purpose network that content publisher provides
Address.
Further, it is described that the content that platform user is selected is relayed into platform use in a manner of hyperlink by relaying interface
In community's product at family, it is specially:
Pass through the content relayed interface and select platform user between the selected community's product of Extension Software Platform and platform user
Relayed in a manner of hyperlink in the selected community's product of platform user;
Content identification is comprised at least in the hyperlink address parameter, platform user identifies.
Further, methods described also includes:
The key operation statistics request that the community's product for the platform user for being implanted Extension Software Platform statistics codes is sent is received,
The statistics of key operation number corresponding with the content is performed for corresponding platform user.
Further, methods described also includes:
According to number of clicks and/or the statistical result of key operation number, being provided for each platform user can reflect not
With the statistical report form of the promotion effect of promotional content type, the statistical report form includes all the elements of every kind of promotional content type
Total number of clicks and/or total key operation number.
Further, methods described also includes:
There is provided according to the number of clicks of content and/or the statistical result of key operation for content publisher and weigh pushing away for content
The statistics of wide effect, the statistics relayed effect and relay workload can be reflected to be provided to platform user.
The present invention also provides a kind of content Extension Software Platform, and the content Extension Software Platform includes:
Content release module, for providing content issuing interface, and content publisher is obtained by content issuing interface and sent out
The content of cloth;
Relay module, interface is relayed for providing, and by relaying interface by the selected content of platform user with hyperlink
Mode is relayed in community's product of platform user, and the hyperlink address points to content Extension Software Platform;
Statistical module is clicked on, the network visit that the hyperlink by the content of community's product triggers is come from for receiving
Request is asked, counts the number of clicks of the content, and the network access request is redirected to the weight that content publisher provides
Orient purpose network address.
Further, the relay module includes:
Content selecting unit, for for the content to be promoted of platform user selection;
Community's product selecting unit, for for the community's product to be promoted of platform user selection;
Unit is relayed, for by relaying interface by selected content between content Extension Software Platform and community's product with hyperlink
The mode of connecing is relayed in the selected community's product of platform user.
Further, the content Extension Software Platform also includes:
Key operation statistical module, for receiving the community's product hair for the platform user for being implanted Extension Software Platform statistics codes
The key operation statistics request sent, the system of key operation number corresponding with the content is performed for corresponding platform user
Meter.
Further, the content Extension Software Platform also includes:
Effect analysis module, for being counted according to the number of clicks statistical result and/or key operation of clicking on statistical module
The statistical result of the key operation number of module, the classification comprehensive statistics for different promotional content types is performed, providing can
Reflect the statistical report form of the promotion effect of different promotional content types, the statistical report form includes the institute of every kind of promotional content type
Substantial total number of clicks and/or total key operation number.
Further, the content Extension Software Platform also includes:
Performance measures module, issued for the number of clicks according to content and/or the statistical result of key operation for content
Person provides the statistics for the promotion effect for weighing content, can reflect relay effect and relay work to be provided to platform user
The statistics of amount.
The present invention is using the opportunity that major community's product opens now, by between content Extension Software Platform and each community's product
Relay interface by the key of promotional content one relay into each community's product, and according to relay content number of clicks statistical result and
Key operation statistical result of the user in targeted website, which is weighed, relays effect and progress charging and payment.The present invention solves existing
Promotional content issue form is single, the technical problems such as promotion effect can not be weighed.The present invention not using the bean vermicelli number of bloger as threshold,
By number of clicks charging and payment, perfectly balanced relation between content publisher and platform user, content issue is balanced
The relation of person and Internet user simultaneously combine various ways, improve the popularization enthusiasm of platform user.
Brief description of the drawings
Fig. 1 is the step flow chart of content promotion method provided by the invention;
Fig. 2 is content Extension Software Platform functional module structure schematic diagram provided by the invention.
Embodiment
It is by the following examples and referring to the drawings, right for the object, technical solutions and advantages of the present invention are more clearly understood
The present invention is further described.
Fig. 1 is a kind of step flow chart of content promotion method provided by the invention, is comprised the following steps that:
Content is published to content by content issuing interface and pushed away by step 101, content publisher (hereinafter referred to as publisher)
Guang Pingtai (hereinafter referred to as Extension Software Platform);
Content publisher issues firstly the need of that can carry out content issue after Extension Software Platform registering account, login account
Content need to after the examination & verification of Extension Software Platform, could be formal be published to Extension Software Platform, i.e. platform user can only see through examining
Promotional content after core confirmation, it is not invisible to platform user by the promotional content of examination & verification.
The information that described promotional content is included can be including but not limited to:Content identification, content picture, content are situated between
Continue, redirect purpose network address etc..
After step 102, Extension Software Platform user (hereinafter referred to as platform user) log on Extension Software Platform, issued in Extension Software Platform
Content in selection relay content, it is selected relay content after, by relay relay content that interface selectes platform user with
Hyperlink mode is relayed in community's product of platform user, and the hyperlink address points to Extension Software Platform;
Promotional content is presented to platform user by Extension Software Platform in a flexible way, and platform user selects in promotional content
Oneself is interested or is suitable for the promotional content of oneself, is then relayed by relaying interface into the community's product of oneself.
The species and number of community's product are not limited in the present invention, does not limit whether community's product belongs to enterprises yet
Product still falls within the product of other companies.Community's product can include but is not limited to personal space (such as Tencent
QZone etc.), microblogging (such as Tengxun's microblogging, Sina weibo), blog, Web Community website (such as Renren Network, happy net etc.).
The relay interface relays promotional content into community's product in a manner of hyperlink, in community's product, turns
The promotional content broadcast is presented to Internet user with given media format, such as with the side such as picture hyperlink, word hyperlink
Formula is presented.
Put down it should be noted that the network address for the hyperlink being published to by relaying interface in community's product is pointed to promote
Platform clicks on statistical module, at least should include content identification in the network address parameter of hyperlink, platform user identifies.
In specific implementation, can all there is respective relay interface between Extension Software Platform and different community's products, specifically
Interface parameters needs to consult to determine with specific produce sector of community.
Preferably, for convenience of platform user promotional content, the present invention allows user to customize the community's product for wanting to promote, preceding
The condition of carrying is that corresponding relay interface has been established between Extension Software Platform and community's product, and platform user can once select multiple societies
Area's product carries out content popularization, is relayed promotional content into all selected community's products by one click operation.
Step 103, Extension Software Platform, which receive, comes from triggering by the hyperlink of the promotional content for community's product
After network access request, content identification and platform user mark are obtained from the network address parameter of request, counts the content
Number of clicks, and perform network access address skip operation, the network for promotional content that will come from community's product is visited
Ask that request is redirected to the redirection purpose network address of content publisher's offer.
For Internet user, after it clicks on the hyperlink of the promotional content in community's product, it can't feel
To the jump procedure of the network address of centre, finally be presented to the content of Internet user will be resetting of providing of content publisher
To purpose network address.Such as official website address of promotional content etc..
Preferably, the present invention is on the basis of above-mentioned steps, also comprising the steps:
Step A1, in website corresponding to the redirection purpose network address that content publisher provides, it is implanted into Extension Software Platform
The statistics codes of offer, after Internet user triggers the statistics codes by clicking operation, sent to Extension Software Platform crucial
Operation statistics are asked;
Described statistics codes are used to trigger Extension Software Platform to key after user performs some key operations in purpose website
The statistic processes of operation.Content identification, key operation mark, platform user mark should be at least carried in described statistics request
Know.Platform user mark can be obtained by way of browser cookie.
The purpose for providing the function is to weigh the effect of content popularization, described crucial behaviour according to the behavior of user
Work can include but is not limited to:User is in the clicking operation of webpage, user's registration operation, user evaluates operation, user buys behaviour
Make etc..
Step A2, Extension Software Platform receive key operation statistics request after, for corresponding platform user perform with it is described
The statistics of key operation number corresponding to content, i.e., using platform user as keyword, record and count Internet user described
The number of performed key operation in purpose website corresponding to content.
Preferably, on the basis of above-mentioned steps 101~103 or step 101~103 combine step A1~A2, the side
Method also comprises the following steps:
Step B1, Extension Software Platform is each platform user according to number of clicks and/or the statistical result of key operation number
The statistical report form for the promotion effect that can reflect different promotional content types is provided, the statistical report form includes every kind of promotional content
Total number of clicks of all the elements of type and/or total key operation number.
For example, the type of promotional content may include the classification such as cosmetics, automobile, Extension Software Platform can be passed through by promoting user
Recognize, best for which kind of type promotion effect, which type of product is best suitable for oneself and promoted.
Preferably, on the basis of above-mentioned steps 101~103 and its combination with preferred steps, methods described also includes
Following steps:
Step C1, Extension Software Platform is content publisher according to the number of clicks of content and/or the statistical result of key operation
The statistics for the promotion effect for weighing content is provided, calculating content publisher according to the statistics of the promotion effect of content should
It can reflect the statistics relayed effect and relay workload when the expense of payment, and to be provided to platform user, and root
The expense paid according to the statistics that effect is relayed in reflection and relays workload to platform user.
Fig. 2 is a kind of content Extension Software Platform functional module structure schematic diagram provided by the invention, the content Extension Software Platform 200
Including:
Content release module 201, content publisher is obtained for providing content issuing interface, and by content issuing interface
The content of issue;
Relay module 202, interface is relayed for providing, and by relaying interface by the selected content of platform user with hyperlink
The mode of connecing is relayed in community's product of platform user, and the hyperlink address points to the network address for clicking on statistical module 203;
Statistical module 203 is clicked on, for receiving the network for coming from community's product and being triggered by the hyperlink of the content
Access request, the number of clicks of the content is counted, and the network access request is redirected to what content publisher provided
Redirect purpose network address.
Preferably, the relay module 202 further comprises:
Content selecting unit, for for the content to be promoted of platform user selection;
Community's product selecting unit, for for the community's product to be promoted of platform user selection;
Unit is relayed, for by relaying interface by selected content between Extension Software Platform and community's product with hyperlink side
Formula is relayed in the community's product selected to platform user.
Preferably, the content Extension Software Platform also includes:Key operation statistical module 204, the module are used to receive from interior
The key operation statistics request that website corresponding to holding the redirection purpose network address that publisher provides is sent, for corresponding
Platform user performs the statistics of key operation number corresponding with the content.
Preferably, the content Extension Software Platform also includes:Effect analysis module 205, the module are used to be counted according to click
The statistical result of the number of clicks statistical result of module 203 and/or the key operation number of key operation statistical module 204, holds
The hand-manipulating of needle provides the promotion effect that can reflect different promotional content types to the classification comprehensive statistics of different promotional content types
Statistical report form, the statistical report form include total number of clicks of all the elements of every kind of promotional content type and/or total pass
Key operation number.
Preferably, the content Extension Software Platform also includes:Performance measures module 206, the module are used to be counted according to click
The number of clicks statistical result of module 203 and/or the statistical result of the key operation number of key operation statistical module 204 are interior
Hold the statistics that publisher provides the promotion effect for weighing content, content is calculated according to the statistics of the promotion effect of content
The expense that publisher should pay, and can reflect the statistical number relayed effect and relay workload to be provided to platform user
According to, and the expense paid according to the statistics of reflection relay effect and relay workload to platform user.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.
Claims (10)
1. a kind of content promotion method, it is characterised in that this method includes:
Content Extension Software Platform receives the content that content publisher is issued by content issuing interface, and the content includes:Content mark
Knowledge, content picture, content introduction and redirection purpose network address;
The content that platform user is selected is relayed in a manner of hyperlink in community's product of platform user by relaying interface, institute
State hyperlink address and point to content Extension Software Platform, all have between the content Extension Software Platform and different community's products respective
The relay interface, community's product include microblogging, blog and Web Community website;The hyperlink mode surpasses including picture
Link and word hyperlink;Content identification is comprised at least in the hyperlink address parameter and platform user identifies;
Receive after coming from the network access request by the hyperlink triggering of the content of community's product, from the network
The content identification and platform user mark are obtained in the network address parameter of access request, counts the click of the content
Number, the network access request is then redirected to the redirection purpose network address that content publisher provides;
It is flat that the network address for the hyperlink being published to by the relay interface in community's product points to the content popularization
Platform clicks on statistical module.
2. according to the method for claim 1, it is characterised in that the content for being selected platform user by relaying interface
In community's product that platform user is relayed in a manner of hyperlink, it is specially:
Pass through the content relayed interface and select platform user between the selected community's product of content Extension Software Platform and platform user
Relayed in a manner of hyperlink in the selected community's product of platform user.
3. according to the method for claim 1, it is characterised in that methods described also includes:
The key operation statistics request that the community's product for the platform user for being implanted content Extension Software Platform statistics codes is sent is received,
The statistics of key operation number corresponding with the content is performed for corresponding platform user.
4. according to the method for claim 3, it is characterised in that methods described also includes:
According to number of clicks and/or the statistical result of key operation number, being provided for each platform user can reflect that difference pushes away
The statistical report form of the promotion effect of wide content type, the statistical report form include the total of all the elements of every kind of promotional content type
Number of clicks and/or total key operation number.
5. according to the method for claim 3, it is characterised in that methods described also includes:
The popularization effect for weighing content is provided according to the number of clicks of content and/or the statistical result of key operation for content publisher
The statistics of fruit, the statistics relayed effect and relay workload can be reflected to be provided to platform user.
6. a kind of content Extension Software Platform, it is characterised in that the content Extension Software Platform includes:
Content release module, obtain what content publisher issued for providing content issuing interface, and by content issuing interface
Content, the content include:Content identification, content picture, content introduction and redirection purpose network address;
Relay module, for provide relay interface, and by relay interface by platform user select content in a manner of hyperlink
In the community's product for relaying platform user, the hyperlink address points to content Extension Software Platform, the content Extension Software Platform with
All there is the respective relay interface, community's product includes microblogging, blog and network society between different community's products
Area website;The hyperlink mode includes picture hyperlink and word hyperlink;Comprised at least in the hyperlink address parameter
Content identification and platform user mark;
Statistical module is clicked on, the network access for receiving the hyperlink triggering by the content for coming from community's product please
Ask, the content identification and platform user mark, statistics are obtained from the network address parameter of the network access request
The number of clicks of the content, and the network access request is redirected to the redirection purpose that content publisher provides
Network address;
Community's product includes microblogging, blog and Web Community website;
It is flat that the network address for the hyperlink being published to by the relay interface in community's product points to the content popularization
Platform clicks on statistical module.
7. content Extension Software Platform according to claim 6, it is characterised in that the relay module includes:
Content selecting unit, for for the content to be promoted of platform user selection;
Community's product selecting unit, for for the community's product to be promoted of platform user selection;
Unit is relayed, for by relaying interface by selected content between content Extension Software Platform and community's product with hyperlink side
Formula is relayed in the community's product selected to platform user.
8. content Extension Software Platform according to claim 6, it is characterised in that also include:
Key operation statistical module, for receiving the community's product hair for the platform user for being implanted content Extension Software Platform statistics codes
The key operation statistics request sent, the system of key operation number corresponding with the content is performed for corresponding platform user
Meter.
9. content Extension Software Platform according to claim 8, it is characterised in that also include:
Effect analysis module, for according to the number of clicks statistical result and/or key operation statistical module for clicking on statistical module
Key operation number statistical result, perform for different promotional content types classification comprehensive statistics, providing to reflect
The statistical report form of the promotion effect of different promotional content types, the statistical report form include all interior of every kind of promotional content type
The total number of clicks held and/or total key operation number.
10. content Extension Software Platform according to claim 8, it is characterised in that also include:
Performance measures module, carried for the number of clicks according to content and/or the statistical result of key operation for content publisher
For the statistics for the promotion effect for weighing content, relay effect and relay workload can be reflected to provide to platform user
Statistics.
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CN105049290B (en) * | 2015-08-11 | 2018-04-27 | 精硕科技(北京)股份有限公司 | Page access monitoring method and device |
CN105678458A (en) * | 2016-01-05 | 2016-06-15 | 北京蝴蝶之旅科技有限公司 | Promotion system for crowdsourcing task and usage method thereof |
CN107025564A (en) * | 2016-01-29 | 2017-08-08 | 深圳市艾特大师网络科技有限公司 | A kind of processing method for works, apparatus and system |
CN107038548A (en) * | 2016-01-29 | 2017-08-11 | 深圳市艾特大师网络科技有限公司 | A kind of message treatment method, device and terminal |
CN106600329A (en) * | 2016-12-15 | 2017-04-26 | 广州四三九九信息科技有限公司 | Statistical method and equipment for sharing process |
CN107679888A (en) * | 2017-09-07 | 2018-02-09 | 深圳市买买提乐购金融服务有限公司 | Marketing effectiveness appraisal procedure, server and computer-readable recording medium |
CN108270644B (en) * | 2017-12-15 | 2020-11-24 | 广东智媒云图科技股份有限公司 | Page flow monitoring method based on multiple platforms, electronic equipment and storage medium |
CN108776906A (en) * | 2018-05-30 | 2018-11-09 | 杭州量聚网络科技有限公司 | A kind of electronics wholesale market worksheet processing system |
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Effective date of registration: 20240108 Address after: 518057 Tencent Building, No. 1 High-tech Zone, Nanshan District, Shenzhen City, Guangdong Province, 35 floors Patentee after: TENCENT TECHNOLOGY (SHENZHEN) Co.,Ltd. Patentee after: TENCENT CLOUD COMPUTING (BEIJING) Co.,Ltd. Address before: 2, 518044, East 403 room, SEG science and Technology Park, Zhenxing Road, Shenzhen, Guangdong, Futian District Patentee before: TENCENT TECHNOLOGY (SHENZHEN) Co.,Ltd. |