CN107040863A - Real time business recommends method and system - Google Patents
Real time business recommends method and system Download PDFInfo
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- CN107040863A CN107040863A CN201510459098.1A CN201510459098A CN107040863A CN 107040863 A CN107040863 A CN 107040863A CN 201510459098 A CN201510459098 A CN 201510459098A CN 107040863 A CN107040863 A CN 107040863A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/60—Subscription-based services using application servers or record carriers, e.g. SIM application toolkits
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/18—Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
- H04W8/20—Transfer of user or subscriber data
- H04W8/205—Transfer to or from user equipment or user record carrier
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Abstract
Recommend method the invention discloses a kind of real time business, this method includes：Mobile subscriber's network behavioural information is monitored in collection in real time, obtains the event source data in the network behavior information；Dissection process is carried out to the event source data in real time according to event rules, real-time results are sent to the user of event；Using the real-time results as data-interface, contact judgement is carried out with reference to the historical behavior of the mobile subscriber, the contact channel of the user and the mobile subscriber are controlled according to the event rules, real time business recommendation activity is carried out.The present invention further simultaneously discloses a kind of real time business commending system.
Description
Technical field
The present invention relates to mobile data processing technology field, more particularly to a kind of real time business recommends method and is
System.
Background technology
Growth and user with customer group scale access increasing for internet behavior, existing mobile subscriber
Data have no longer been the set of simple one or two class basic data, but form by ticket (call, flow,
Business etc.), signaling (position signaling, behavior signaling etc.), business platform (music, game, video, position
Put), the big data environment of the Various types of data such as third party polymerization, but handled by mobile terminal
The limitation of ability, privacy of user and customer flow, prior art can not obtain and transmit by terminal complete
User profile, this to mobile data processing bring enormous pressure.In addition, mobile Internet can be user
The service content of offer is also more and more, user only rely on personal device obtained in mass data most in time most
The difficulty of relevant information is also increasing, and many common carrier companies and Internet firm have begun at present
Mobile service recommended technology research and discovery.
The mobile service of prior art is recommended to rely primarily on transmission short message and makes a phone call to complete, and is accurately pushed away to realize
Recommending can also analyze user behavior, but by acquisition of information and recommend channel to be limited, and typically be only capable of by fortune
Battalion's business's background system collection short message and ticket writing are analyzed.The information content carried by short message and ticket
It is limited, it is necessary to pass through the data accumulation ability in longer period (ticket writing, which is generally selected, per diem to be updated)
Effectively analyzed, therefore the data statistics of existing suggested design is time-consuming longer, information is more delayed, it is impossible to full
The ageing demand that foot is recommended.To ensure the ageing of recommendation, prior art also occurs in that current based on user
Behavior and/or the real-time recommendation scheme of state, but existing scheme only actually is come with smaller time granularity
Short message and ticket writing are analyzed, it is not high with the compatible degree such as user's actual preference because the data of dependence are very few；
Simultaneously because can match information it is very few, the relatively simple fixation of scene, it is impossible to be configured, therefore often generalization
Secondary activity is required for being separately configured and scene set again, and the big cost of workload is high.
The content of the invention
To solve existing technical problem, the embodiment of the present invention is expected to provide a kind of real time business recommendation side
Method and system, can make business recommended ageing enhancing, with user's actual preference compatible degree is higher, adaptability
It is wider.
What the technical scheme of the embodiment of the present invention was realized in：
The embodiment of the present invention one side there is provided a kind of real time business recommend method, including：
Mobile subscriber's network behavioural information is monitored in collection in real time, obtains the event source in the network behavior information
Data；
Dissection process is carried out to the event source data in real time according to event rules, real-time results are sent to thing
The user of part；
Using the real-time results as data-interface, sentence with reference to the historical behavior progress contact of the mobile subscriber
It is disconnected, the contact channel of the user and the mobile subscriber are controlled according to the event rules, is carried out real-time
Business recommended activity.
Preferably, methods described also includes：Event argument is extracted according to business scenario, to the event rules
It is pre-configured with.
Preferably, after the progress real time business recommendation activity, methods described also includes：Moved according to described
The feedback information and the event rules at family are employed, it is automatic to promote next step to recommend or contact action, carry out many
Secondary interactive business recommended and service activity.
Preferably, the dissection process includes event criteria, event parsing and case distribution；Wherein, institute
State event criteria and the event format of differentiation is standardized conversion, be converted to unitized event information
Structure；The event is parsed for parsing the event information after standardization, and institute is called by event recognition model
State event rules to judge affair character, it is determined whether trigger event, and generate real-time results；The event
The real-time results are sent to the user of event by distribution.
Preferably, the contact channel of the control user and the mobile subscriber include：According to described
Historical behavior carried out bothering filtering, controlled what user's selection was not yet contacted with the mobile subscriber
Contact channel.
In the another aspect of the embodiment of the present invention, a kind of real time business commending system also is provided simultaneously, including：
Action listener module, mobile subscriber's network behavioural information is monitored for gathering in real time, obtains the network
Event source data in behavioural information；
Engine is quasi real time handled, for carrying out dissection process to the event source data in real time according to event rules,
Real-time results are sent to the user of event；
Channel contacts control module, for using the real-time results as data-interface, with reference to the mobile use
The historical behavior at family carries out contact judgement, and the user and the mobile use are controlled according to the event rules
The contact channel at family, carries out real time business recommendation activity.
Preferably, the system also includes：Rules administration module, will for extracting event according to business scenario
The event rules are pre-configured with by element.
Preferably, the system also includes：Feedback optimized module, for the feedback according to the mobile subscriber
Information and the event rules, it is automatic to promote next step to recommend or contact action, carry out repeatedly interactive industry
Business is recommended and service activity.
Preferably, the quasi real time processing engine includes event criteria module, event parsing module and event
Distribution module；Wherein, the event criteria module, for the event format of differentiation to be standardized
Conversion, is converted to unitized event information structure；The event parsing module, for parsing after standardization
Event information, call the event rules to judge affair character by event recognition model, it is determined whether
Trigger event, and generate real-time results；The case distribution module, for the real-time results to be sent to
The user of event.
Preferably, the channel contact control module also includes：Exempted to bother module, for going through according to
History behavior bother filtering, control user's selection not yet with connecing that the mobile subscriber contacted
Touch channel.
The embodiment of the present invention expects that the real time business provided recommends method and system, by gathering user's comprehensively
Overall network behavioural information, more accurate analysis, analysis knot are carried out to user using the big data of mobile network
Fruit and the compatible degree such as user's actual preference are higher, can more accurately be recommended.While the embodiment of the present invention
Event processing mechanism effectively changes the close coupling relation in real-time event source and event user, significant increase
The real-time recommendation business scenario applicability of event triggering, enhances the ageing of recommendation, has widened adaptability,
Consumer's Experience can be greatly improved.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of real time business recommendation method in one embodiment of the present of invention；
Fig. 2 is the process mode signal of system completion real time business recommendation in a preferred embodiment of the present invention
Figure；
Fig. 3 illustrates to catch the effect of user's internet behavior trigger event in the exemplary scene of the present invention
Figure；
Fig. 4 is the modular structure schematic diagram of real time business commending system in another embodiment of the present invention.
Embodiment
The channel that existing mobile service suggested design is contacted with user is limited, relies primarily on transmission short message and beats
Newest business activity is notified user by phone, typically also relies only on short message and ticket writing carries out user behavior point
Analysis, by the information content that short message and ticket are carried is limited, the recommendation scene that can be formed excessively simply is fixed,
Practical function is not good, easily causes channel resource waste, user to cross the problems such as bothering.If based on the longer time
The data of section are analyzed, then because rule is set up and the cycle of feedback is oversize, ageing and flexibility ratio is poor,
Real-time recommendation rapidly and efficiently difficult to realize.
In embodiments of the present invention, whole user behavior datas are monitored based on the collection of big data environment, in real time solution
Analysis also original subscriber's usage scenario, depth sees clearly user's request, using the teaching of the invention it is possible to provide recommendation triggering and management quasi real time
Mechanism.As shown in figure 1, in one embodiment of the present of invention, real time business recommends method to comprise the following steps：
S1：Mobile subscriber's network behavioural information is monitored in collection in real time, obtains the thing in the network behavior information
Part source data；
S2：Dissection process is carried out to the event source data in real time according to event rules, real-time results are sent
User to event；
S3：Using the real-time results as data-interface, with reference to the historical behavior of the mobile subscriber, according to
The event rules control the contact channel of the user and the mobile subscriber, carry out real time business recommendation
Activity.
In the preferred embodiment of the invention, the triggering generation of description event is recorded and managed using event rules storehouse
Rule and condition, therefore preferably, methods described also includes：S0：Event argument is extracted according to business scenario,
Event rules are pre-configured with.Wherein, event is defined as：Event is a kind of particular state of environment,
When environment, which changes, arrives this state, corresponding event is just triggered.Generally, it is understood that for reality
The change of certain state of the things in the world or certain the occurrence of, common are three kinds of situations：
1) can trigger that some flow starts outside changes (such as：Business handling application is submitted)；
2) things changes to certain state (such as：User reaches more than one threshold value of number)；
3) generation of special event is (such as：User is moved to a certain specific region).
In the embodiment of the present invention, event source data is initial data, and it have recorded under big data environment may be with
The relevant full detail of event is, it is necessary to further using event rules come dissection process, therefrom recognize that user is
No to trigger event and trigger which event, the specific event and user situation that will identify that are distributed to this
The user of specific event.Wherein, event rules refer mainly to the condition of generation event, pass through event rules pipe
Module configuration event formation condition is managed, the event rules of configuration also include the relation and subsequent action between condition
(include but is not limited to user's limitation, contact channel control, business recommended and feedback optimized etc. set)；Thing
Part rule is divided into triggering rule in real time and regular two type of accumulation triggering.
In the embodiment of the present invention, event rules operator is generally comprised：
| Operator | Implication |
| OR | Or operate, function has one or more possible trigger events |
| XOR | Xor operation, sometime one and only one rule meet |
| AND | With operation, strictly all rules will be met simultaneously could trigger event |
One exemplary event rules storehouse is as shown in table 1：
| Event rules storehouse | 1002 |
| Monitoring source | User GPRS is single in detail |
| Action | Filter data is crossed, keyword is caught |
| Condition 1 | Capture " taobao.com " |
| Condition annexation | AND |
| Condition 2 | Capture " iphone6 " |
| Trigger event | Change planes middle and high end |
| Subsequent action | The mobile contract machine of marketing |
Table 1
In a preferred embodiment of the invention, the above method is realized using process mode as shown in Figure 2.Tool
Body, during initialization (i.e. step S0), event rules (are such as touched by rules administration module
Clockwork spring part etc.) it is pre-configured with：Process is analyzed by Discussion on Classification, index screening etc. to define event,
Determine that event source, trigger event cycle, event business implication, event user and event transmission means etc. are believed
Breath, completes scene preset.Wherein, rules administration module of the invention, which completes event rules storehouse, includes condition
The configuration of the event rules of parameter, the man-machine interface of the management module can be by business personnel and technical staff's system
Surely marketing event rule is recommended, marketing rule planning is formulated after completion, can pass through management module inquiry point
Analysis；Events marketing rule can also automatically generate rule condition and parameter by analysis tool and application software,
Managed after generation with data-interface form import system.
In step sl, the event source data obtained after collection user network behavioural information filtering matching include with
Lower aspect：Network location information (position area, cell, the geographical grid at place etc.), user behavior information (are used
Family number, terminal device, network access Identifier, source IP, Target IP, access URL etc.), user accesses
Content (type identification, TOP5 keywords, submission keyword etc.).The embodiment of the present invention is to mobile subscriber's row
For analysis no longer rely on operator background system merely, what can be gathered is also not necessarily limited to short message and ticket writing,
By being deployed in access device, base station, intermediate switching equipment, content supplier, application system etc. respectively no
With the overall network behavioural information of the monitoring module in software and hardware system, comprehensively collection user, mobile network is utilized
The big data of network carries out more accurate analysis to user.Preferably, monitoring is gathered in real time by snoop agents,
Acquisition mode uses data light splitting and mirror image technology.The mode of acquisition uses data package-restructuring reduction technique, weight
Transmission control information is peeled off in group IP transmission packets, five layer protocols parsing, is obtained user application layer and is accessed content
Data.
In step s 2, the process for dissection process being carried out to event source data includes three links：Event criteria
Change, event is parsed and case distribution.For reply big data environment, it is ensured that ageing, the event handling of recommendation
It is preferred to use cloud platform mode and carries out data-flow analysis processing, separate unit PC server disposal ability per second reaches
6~10GB, supports a variety of real-time perception rules, and user in real accesses content, strengthens user preference information.
The behavioural information of user is carried out by big data treatment technology by high speed processing, can the use of efficiently and accurately reduction in time
Family usage scenario, is that the depth of user is seen clearly and laid the foundation, so as to provide triggering administrative mechanism in real time.
Further, event criteria refer to event source system the event format of differentiation be standardized turn
Change, unitized event information structure is converted to, so as to subsequent treatment.Standardization includes denoising, clear
Wash, change and verify four processes.Data in event source are initial data, in order to obtain readable be appreciated that
Effective information, first carry out data signaling association pretreatment, while carry out user profile, end message,
Identification, the reinforcement of the multinomial critical datas such as the network information, positional information, business conduct information and content information
Changed with standardization.Preferably, the collection completed by action listener module to event source gets information and carried out
Filtering matching, realizes the perception to the data in event source.The present invention can also access data acquisition and filtering in real time
Rule unified configuration management, then in real time access data by rule filter, realize data cleaning,
Access data in real time are finally carried out Classifying Sum by noise reduction.
In the example of the present invention, the information format after mobile phone access internet event criteria is：
Event parsing is then the event information after parsing standardization, and event rules are called by event recognition model
To judge affair character.Event parsing receives external rules interface, realize " rule-event-object " by
Level parsing：Rule parsing is perceived into event object, event object resolves to perceptive object i.e. telecommunication user.This
Outside, the identification model storehouse of event is one of core of event parsing, and system needs professional team persistently to track industry
Business event defines and updated transition, it is necessary to pass through the multiple circulant solution of " simulation-collection-parsing-conclusion-checking "
Analysis, realizes that business event identification model is arranged.The event tracking identification engine of the various dimensions of the present invention passes through many
The combination for planting trigger mechanism is monitored, and can accurately and efficiently recognize user's scene, specific trigger mechanism bag
Include but be not limited to：
The perception trigger mechanism of certain content：Real-time triggering based on content resource；
Ad-hoc location trigger mechanism：The real-time triggering switched based on position；
Particular network accesses trigger mechanism：Real-time triggering based on particular network access way；
Particular network busy index monitors trigger mechanism：Based on base station, focus, the busy index of link reality
When trigger；
Specific user's trigger mechanism：Specify the online action triggers of user；
Flux and flow direction, the trigger mechanism such as flow velocity：The real-time triggering of the index such as flux and flow direction and peak velocity；
Line duration, holdup time, Operational Visit use time trigger mechanism etc.：Support user line duration,
The real-time triggering of the dimensions such as region residence time, Operational Visit time.
Preferably, the event tracking identification engine of above-mentioned various dimensions recognizes parsing using at least one sensing module
Event afterwards, sensing module is arranged in the system of distributed deployment, and perception is collected information to be supervised with event
Regulatory control then carries out filtering matching, and the regular event will be triggered when meeting the rule condition of certain event.
Case distribution is parsing generated event instance by event, be sent to the user of event.Event
Processing center is parsed after user's internet behavior information, can be generated comprising the semantic active user of the customer service
Tab View.Active user Tab View be one group comprising subscriber phone number, service label, timestamp and
The data group sequence in geographical position, its sequence properties can include terminal type number, accessing application etc., other belong to
Property.Active user Tab View effectively expressing business activity trend and tendency of the user in certain timeliness,
Can as real-time marketing activity data-interface.
In step s3, after event is triggered, enter case distribution and perform link, by controlling channel,
Contacted by the user of event with user, complete specific business recommended activity.The user of event is
Various external systems including Campaign Management Platform, enter different from prior art only with short message and phone
The user of event includes the different external system of a variety of identity in the mode that row is recommended, the embodiment of the present invention,
Event interface is called (with the real-time results of aforementioned events dissection process, than strictly according to the facts using respective intercourse platform
When user tag view, be used as data-interface) know the user for needing to contact and event, then can be using such as
The channel means such as short message, outgoing call, WAP Push, client, internet are contacted with user.Such as, at present
The sustainable business marketing event interface of Campaign Management Platform includes：
WLAN potential users market, and realize the analysis and identification of WLAN potential users, are WLAN industry
Business marketing provides support；
4G terminal marketings coordinate tailor end user to change planes opportunity, are by the analysis to user terminal preference
The precision marketing of user's intelligent terminal and the flow enhancement of user provide support；
Set meal matching marketing realizes customer flow set meal by building user and flow package the matching analysis model
Adaptation, support is provided for the flow package upgrading of user, flow package superposition, lifting flow package value with
Satisfaction of the user to flow package；
Flow product and content marketing based on the analysis to user content preference, find out user content-preference and
It is adapted to the product recommended, and support is provided for accurate marketing.
Contacted because many marketing events will carry out contact with user, by channel in the preferred embodiments of the present invention
Contact policy control and execution that control module completes channel contact.Module control is by what channel assorted
Period is contacted with user, and the marketing and contact of many ripples time, thing can be carried out according to the feedback of user
Part rule contacts rule comprising channel.In the preferred embodiments of the present invention, with reference to the historical behavior of mobile subscriber
Controlling channel is carried out, such as, is bothered to avoid crossing user, the historical behavior for obtaining user's contact channel enters
Row contact judges, is carried out using the channel for not yet carrying out contacting with user business recommended：For example, it is right
More user is dialed in long-distance call, the preferential business of a certain long-distance call is relatively adapted to the user, but sends out before
Send messages recommendation not obtain the response of user, telephone reference mode and the use are now selected by controlling channel
Family is contacted.Further, event handling center triggers a real-time marketing event, and generation is used in real time
Family label is pushed to Campaign Management Platform, if the user has special channel preference to set, then incidentally push away
Send also have the user channel contact rule, row channel matched rule, quasi real time analysis result by
That matches somebody with somebody performs the push that channel carries out data.
Technical scheme is described further with the application scenarios of an example below, in the example
Scene in, by user surf the Net keyword capture trigger " changing planes middle and high end " event, so as to carry out
The marketing of contract machine is recommended.The event rules storehouse of exemplary scene is as shown in the above table in 1002 storehouses, herein not
Repeat again.The vestige capture-process of user's internet behavior of example is as shown in Figure 3：From the internet behavior of user
In capture URL address string, parse " taobao.com " and " iphone6 " with participle technique identification
Two are changed planes the associated keyword of business semantics with middle and high end.Event handling center parses user's online row
After information, it can generate comprising the semantic active user Tab View of the customer service.Active user label is regarded
Figure is used for supporting the event user including Campaign Management Platform to be used, and it both has certain actual effect
The user characteristics preference of property, can reflect purchase intention and trend of the user in certain period of time, form again
Active user Tab View after change is used for Campaign Management Platform and other business platforms, in this scene then
It is to be contacted by middle and high end machine marketing personnel with user in the appropriate time, recommendation activity type.
Simultaneously according to the feedback information of user, according to event rules next step can be promoted to market or contact automatically
Action, carries out repeatedly interactive marketing and service activity.And these complicated feedback optimized flows are followed
Event rules can be that rule setting is being carried out by Campaign Management Platform and event handling center at the very start
, system meeting automatic data collection, analysis and the behavioural information of processing user after configuration is completed, and generate real-time
The user profile view of property, is distributed to Campaign Management Platform etc. and is used.
Business personnel can directly use system, set business event to define and dispose business activity, new when having
Marketing demand occurs, then, correspondence new events can be with flexible configuration, rapid deployment.When event rules can be with
After flexibly setting, batch event marketing could be arranged to quasi real time events marketing activity, for complicated event
Factor, it is possibility to have sequence formation rule is combined.
As shown in figure 4, in another embodiment of the present invention, there is also provided a kind of real time business commending system 1,
Including：
Action listener module 101, mobile subscriber's network behavioural information is monitored for gathering in real time, obtains described
Event source data in network behavior information；
Engine 102 is quasi real time handled, for being parsed in real time to the event source data according to event rules
Processing, real-time results is sent to the user of event；
Channel contacts control module 103, for using the real-time results as data-interface, being moved with reference to described
The historical behavior for employing family carries out contact judgement, controls the user to be moved with described according to the event rules
The contact channel at family is employed, real time business recommendation activity is carried out.
The system of the preferred embodiment of the present invention may also include：Rules administration module, for being taken out according to business scenario
Event argument is taken, the event rules are pre-configured with；And, feedback optimized module, for basis
The feedback information of the mobile subscriber and the event rules, it is automatic to promote next step to recommend or contact action,
Carry out repeatedly interactive business recommended and service activity.The event rules that feedback optimized flow is followed are same
Sample can be pre-configured with rule, and system meeting automatic data collection, analysis and processing are used after configuration is completed
The behavioural information at family, and the user profile view of real-time is generated, it is distributed to Campaign Management Platform etc. and enters enforcement
With.
Further, rules administration module includes described in system：Configuration module, for passing through man-machine boundary
Face configuration includes the event rules of condition and parameter；And/or, data-mining module, for passing through analysis tool
The condition and parameter of event rules are automatically generated with application software, imports and manages in data-interface form.
And the quasi real time processing engine includes event criteria module, event parsing module and case distribution mould
Block；Wherein, the event criteria module, for the event format of differentiation to be standardized into conversion,
Be converted to unitized event information structure；The event parsing module, for parsing the event after standardization
Information, calls the event rules to judge affair character by event recognition model, it is determined whether triggering thing
Part, and generate real-time results；The case distribution module, for the real-time results to be sent into event
User.
Bothered to avoid crossing user, the channel contact control module also includes：Exempted to bother module, used
In being carried out bothering filtering according to the historical behavior, user's selection is controlled not yet to be used with the movement
The contact channel that family was contacted.In addition, for reply big data environment, the system of the embodiment of the present invention also passes through
Data of the big data treatment technology high speed processing user in mobile communication pipeline.Preferably, it is described quasi real time
Processing engine also includes：Big data processing module, for carrying out data-flow analysis processing using cloud platform mode.
Big data processing can support a variety of real-time perception rules, and user in real accesses content, strengthens user preference
Information.
The embodiment of the present invention expects that the real time business provided recommends method and system, by gathering user's comprehensively
Overall network behavioural information, more accurate analysis, analysis knot are carried out to user using the big data of mobile network
Fruit is higher with user's actual preference compatible degree, can more accurately be recommended.While the thing of the embodiment of the present invention
Part treatment mechanism effectively changes the close coupling relation in real-time event source and event user, significant increase
The real-time recommendation business scenario applicability of event triggering, enhances the ageing of recommendation, has widened adaptability,
Consumer's Experience can be greatly improved.
Wherein, marketing scene is planned configuration work and marketing by the present invention by Event processing engine quasi real time
Event capturing processing, which is performed, to be decoupled, while by Event processing engine parsing generation real time information view,
To support the event user including Campaign Management Platform to be used.What event handling was collected in real time
User behavior information, calculates and real time information view is generated after processing, i.e., with certain effective user characteristics
Preference, can reflect purchase intention and trend of the user in certain period of time, the real time information after formatting
View can be used for Campaign Management Platform and other business platforms.
Further it is proposed that the real time business suggested design based on event handling under a kind of big data environment,
By data of the big data treatment technology high speed processing user in mobile communication pipeline, in real time on collection user
Net behavioural information, after action listener module carries out data acquisition, data can be sent into event handling
The heart is parsed, and event processing mechanism effectively solves real-time event source and the close coupling of event user is closed
System, while the definition and configuration marketing event are independent, are available for business personnel flexibly to use, greatly carry
The real-time sales service scene applicability of event triggering is risen.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the protection model of the present invention
Enclose.
Claims (10)
1. a kind of real time business recommends method, it is characterised in that methods described includes：
Mobile subscriber's network behavioural information is monitored in collection in real time, obtains the event source in the network behavior information
Data；
Dissection process is carried out to the event source data in real time according to event rules, real-time results are sent to thing
The user of part；
Using the real-time results as data-interface, sentence with reference to the historical behavior progress contact of the mobile subscriber
It is disconnected, the contact channel of the user and the mobile subscriber are controlled according to the event rules, is carried out real-time
Business recommended activity.
2. according to the method described in claim 1, it is characterised in that methods described also includes：
Event argument is extracted according to business scenario, the event rules are pre-configured with.
3. according to the method described in claim 1, it is characterised in that the progress real time business recommendation activity
Afterwards, methods described also includes：
According to the feedback information of the mobile subscriber and the event rules, promote next step to recommend or contact dynamic
Make, carry out repeatedly interactive business recommended and service activity.
4. according to the method described in claim 1, it is characterised in that the dissection process includes event criteria
Change, event is parsed and case distribution；Wherein,
The event format of differentiation is standardized conversion by the event criteria, is converted to unitized thing
Part message structure；
The event is parsed for parsing the event information after standardization, is called by event recognition model described
Event rules judge affair character, it is determined whether trigger event, and generate real-time results；
The real-time results are sent to the user of event by the case distribution.
5. according to the method described in claim 1, it is characterised in that the control user with it is described
The contact channel of mobile subscriber includes：
Bother filtering according to the historical behavior, control user's selection not yet with the movement
The contact channel that user contacted.
6. a kind of real time business commending system, it is characterised in that the system includes：
Action listener module, mobile subscriber's network behavioural information is monitored for gathering in real time, obtains the network
Event source data in behavioural information；
Engine is quasi real time handled, for carrying out dissection process to the event source data in real time according to event rules,
Real-time results are sent to the user of event；
Channel contacts control module, for using the real-time results as data-interface, with reference to the mobile use
The historical behavior at family carries out contact judgement, and the user and the mobile use are controlled according to the event rules
The contact channel at family, carries out real time business recommendation activity.
7. system according to claim 6, it is characterised in that the system also includes：
The event rules, for extracting event argument according to business scenario, are carried out pre- by rules administration module
First configure.
8. system according to claim 6, it is characterised in that the system also includes：
Feedback optimized module, for the feedback information according to the mobile subscriber and the event rules, automatically
Promote next step to recommend or contact action, carry out repeatedly interactive business recommended and service activity.
9. system according to claim 6, it is characterised in that the quasi real time processing engine includes thing
Part standardized module, event parsing module and case distribution module；Wherein,
The event criteria module, for the event format of differentiation to be standardized into conversion, is converted to
Unitized event information structure；
The event parsing module, for parsing the event information after standardization, is adjusted by event recognition model
Judge affair character with the event rules, it is determined whether trigger event, and generate real-time results；
The case distribution module, the user for the real-time results to be sent to event.
10. system according to claim 6, it is characterised in that the channel contact control module is also
Including：
Exempted to bother module, and for carrying out bothering filtering according to the historical behavior, controlled the user
Select the contact channel not yet contacted with the mobile subscriber.
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