CN102387461A - Mobile data service recommendation method, apparatus and system thereof - Google Patents
Mobile data service recommendation method, apparatus and system thereof Download PDFInfo
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Abstract
The invention provides a mobile data service recommendation method, an apparatus and a system thereof. The method comprises the following steps: after behavior data information which comprises current terminal identification and is provided by a signaling acquisition system is received, acquiring historical data information of a service supporting operation system corresponding to the current terminal identification; determining whether the historical data information satisfies a first preset rule corresponding to the mobile data service; if the historical data information satisfies the first preset rule, determining the current terminal as a target terminal; searching a preset recommendation content and a preset recommendation mode corresponding to the mobile data service; through a third party platform and according to the preset recommendation mode, sending the preset recommendation content to the target terminal. By using the method in embodiments of the invention, wastes of information resources and network resources can be avoided and simultaneously recommendation accuracy can be improved.
Description
Technical field
The present invention relates to the mobile communication technology field, relate to a kind of mobile data services recommend method, device and system in particular.
Background technology
Along with the development of mobile communication technology, the particularly development of third generation communication technology 3G technology, mobile data services have also obtained develop rapidly, and portable terminal, particularly mobile phone are more and more intelligent, have also driven the innovation and the development of mobile data services simultaneously.
Mobile data services are that operator is directed against requirements of different users; And the business of releasing that is used for transfer of data; For example; Mobile data services such as call reminding, multimedia message, Fetion, GPRS (General Packet Radio Service, general packet radio service), mobile telephone instant communication and various mobile phone searching, Mobile Phone Locating, mobile phone games.And along with using increasing of mobile data services kind, for satisfying user's different demands, to promote the use of data service, operator need recommend the user with various mobile data services.
Existing a kind of mobile data services recommend method; Normally adopt traditional mode to recommend; Promptly under the situation of the communication number of knowing user institute application terminal; The business personnel can send content recommendation to the user with forms such as short message, incoming call, transmission network linkings, recommends mobile data services.But existing this recommend method, owing to can send content recommendation to all user terminals, thus increased the mutual of server and user terminal, caused waste of network resources.
Summary of the invention
In view of this, the present invention provides a kind of mobile data services recommend method, device and system, in order to solve existing mobile data services recommend method, causes the problem of the wasting of resources.
For realizing above-mentioned purpose, the present invention provides following technical scheme:
A kind of mobile data services recommend method comprises:
After receiving the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides, obtain the historical data information of the corresponding said current terminal iidentification of business support operation system;
Judge whether said historical data information satisfies the first corresponding preset rules of said mobile data services, if confirm that then said current terminal is a target terminal;
Search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and pass through third party's platform, said preset content recommendation is sent to said target terminal according to the said preset way of recommendation.
Preferably, after said historical data information satisfied the first corresponding preset rules of said mobile data services, said method also comprised:
Judge whether said behavioral data information satisfies the second corresponding preset rules of said mobile data services, if carry out the step of confirming that said current terminal is a target terminal.
Preferably, the said third party's platform that passes through is sent to said target terminal with said preset content recommendation and also comprises afterwards according to the said preset way of recommendation:
After receiving the feedback message of third party's platform transmission, judge whether said preset content recommendation sends success, if then preserve said current terminal iidentification and recommend sign for it is provided with.
Preferably, also comprise after the behavioral data information that comprises current terminal iidentification that said reception signaling acquisition system provides:
Judge whether said current terminal iidentification is provided with the recommendation sign, if not, carry out the said historical data information of obtaining the corresponding said current terminal iidentification of business support operation system again.
Preferably; Said terminal iidentification is specially communication number; Said historical data information comprises the user's who uses said current terminal personal information and/or business information, and then said first preset rules is specially the user who uses said current terminal and does not formulate said mobile data services.
Preferably; Said behavioral data information comprises terminal positional information and/or terminal's status information; Said second preset rules is specially that said current terminal is positioned at the predeterminated position sub-district, the said current SOT state of termination is a holding state, and/or the time that said current terminal is positioned at said predeterminated position sub-district is more than or equal to Preset Time.
A kind of mobile data services recommendation apparatus comprises data acquisition module, data analysis module and data application module, wherein:
Said data acquisition module is used to receive the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides, and obtains the historical data information of the corresponding said current terminal iidentification of business support operation system;
Said data analysis module is used to analyze the historical data information that said data acquisition module provides, and when satisfying first preset rules of said mobile data services correspondence, confirms that said current terminal is a target terminal, and the log-on data application module;
Said data application module is used to search the said mobile data services corresponding preset content recommendation and the corresponding preset way of recommendation, and passes through third party's platform according to the said preset way of recommendation, and said preset content recommendation is sent to said target terminal.
Preferably; Said data analysis module also is used for after said historical data information satisfies the first corresponding preset rules of said mobile data services; Judge whether said behavioral data information satisfies the second corresponding preset rules of said mobile data services; If, carry out and confirm that said terminal is the step of target terminal, and the log-on data application module.
Preferably, also comprise data memory module, wherein:
Said data application module also is used to receive plays card behind the feedback message that third party's platform sends, and judges whether said preset content recommendation sends success, if the log-on data memory module;
Said data memory module is used to preserve said current terminal iidentification and recommends sign for said current terminal iidentification is provided with.
Preferably, after said data acquisition module receives behavioral data information, be used to also judge whether said current terminal iidentification is provided with the recommendation sign, if not, obtains the historical data information of the corresponding said current terminal iidentification of business support operation system again.
A kind of mobile data services commending system; Comprise signaling acquisition system, business support operation system, third party's platform and mobile data services recommendation apparatus; Said mobile data services recommendation apparatus links to each other with said signaling acquisition system, business support operation system and third party's platform through interface respectively, wherein:
Said signaling acquisition system is used for the behavioral data information of real-time acquisition terminal, and offers said mobile data services recommendation apparatus;
Said business support operation system is used to manage and preserve the historical data information at terminal, and offers said data service recommendation apparatus;
Said mobile data services recommendation apparatus, be used to receive the behavioral data information that comprises terminal iidentification that signaling acquisition system provides after, obtain the historical data information of the corresponding said terminal iidentification of business support operation system; When historical data information satisfies first preset rules of said mobile data services correspondence, confirm that said terminal is a target terminal; Search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and send the recommendation information that comprises said preset content recommendation, the preset way of recommendation and target terminal sign to third party's platform;
Said third party's platform, be used to receive said recommendation information after, according to the said preset way of recommendation, said preset content recommendation is sent to target terminal.
Can know via above-mentioned technical scheme, compared with prior art, the invention provides a kind of mobile data recommend method, device and system; Through the real-time behavioral data information of gathering of signaling acquisition system; Terminal iidentification according to comprising in the said behavioral data information obtains the historical data information of corresponding said terminal iidentification in the business operation support system, and judges when whether said historical data information satisfies first preset rules of said mobile data services correspondence; When satisfying; Confirm that then said terminal is a target terminal, and search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, according to the said preset way of recommendation said preset content recommendation is sent to said target terminal through third party's platform; The present invention at first filters out target terminal; And only send preset content recommendation according to the preset way of recommendation to target terminal, and avoided the waste of Internet resources and information resources, improved the accuracy of recommending; Also reduce the operation of third party's platform simultaneously through the present invention, thereby further improved equipment performance.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is embodiments of the invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to the accompanying drawing that provides.
Fig. 1 is the flow chart of a kind of mobile data services recommend method of the present invention embodiment 1;
Fig. 2 is the flow chart of a kind of mobile data services recommend method of the present invention embodiment 2;
Fig. 3 is the flow chart of a kind of mobile data services recommend method of the present invention embodiment 3;
Fig. 4 is the structural representation of a kind of mobile data services recommendation apparatus of the present invention embodiment 1;
Fig. 5 is the structural representation of a kind of mobile data services recommendation apparatus of the present invention embodiment 2;
Fig. 6 is the structural representation of an embodiment of a kind of mobile data services commending system of the present invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
The embodiment of the invention discloses a kind of handover data service recommend method, device and system, through the real-time behavioral data information of gathering of signaling acquisition system, according to the terminal iidentification that comprises in the said behavioral data information; Obtain the historical data information of corresponding said terminal iidentification in the business operation support system, and judge when whether said historical data information satisfies first preset rules of said mobile data services correspondence, if; Confirm that then said terminal is a target terminal; And search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and according to the said preset way of recommendation said preset content recommendation being sent to said target terminal through third party's platform, the present invention at first filters out target terminal; And only send preset content recommendation according to the preset way of recommendation to target terminal; Avoid the waste of Internet resources and information resources, improved the accuracy of recommending, simultaneously; Also reduce the operation of third party's platform through the present invention, thereby further improved equipment performance.
Referring to Fig. 1, show the flow chart of a kind of mobile data services recommend method of the present invention embodiment 1, said method comprises:
Step 101: after receiving the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides, obtain the historical data information of the corresponding said current terminal iidentification of business support operation system.
Signaling acquisition system is one of important support system of mobile communications network operation maintenance; It is through gathering all kinds of signalings and protocol data with modes such as the high-ohmic cross-connection that do not influence the network operation, Port Mirroring, energy distribution; Carry out the signaling protocol decoding; Carry out network and professional all kinds of indicator-specific statistics; The network maintenance staff can grasp through the data message of signaling acquisition system collection and the ruuning situation of phase-split network and mobile data services, and signaling acquisition system is applied in the GSM, and it can gather dynamic behavioral data information in real time; Described behavioral data information is meant the various information of communicating terminal, comprises the corresponding relation of terminal iidentification, terminal positional information, terminal's status information and each information etc.
Said terminal iidentification specifically refers to the communication number at terminal, for example phone number.
Terminal positional information can comprise the location cell at current place, terminal; The position modification information, as get into the current location sub-district from a certain location cell, in time of staying of current location sub-district etc.
Whether the state information at terminal can comprise whether the terminal is using mobile data services, as calling out, incoming call answering, receiving and sending messages etc.; Terminal running state is like start, shutdown etc.
Business operation support system is comprehensive service operation and management platform; Comprised resource management system, customer service system and with interface of ambient systems etc.; In the operation platform of Virtual network operator; The historical position information etc. of the user's who uses said terminal personal information, business information, business change and user institute application terminal can is in charge of and preserve to described business operation support system, the terminal iidentification that is obtained when for example the user handles network service, user's identity information, mobile data services information that the user formulated and the corresponding relation between each information etc.
The behavioral data information that comprises current terminal iidentification that said signaling acquisition system provides can be active push, also can be after receiving the behavioral data information acquisition request and send.
Behavioral data information comprises current terminal iidentification, therefore according to this current terminal iidentification, and the historical data information to identifying when front end eventually of preserving in can acquisition request business support operation system.
After receiving the historical data information that behavioral data information that signaling acquisition system provides and business support operation system provide, can also preserve said information.
Wherein, saidly search historical data information according to terminal iidentification and specifically can use SQL (Structured Query Language, SQL) statement to search.
Step 102: judge whether said historical data information satisfies the first corresponding preset rules of said mobile data services, if get into step 103.
When said historical data information comprises user service information; Said first preset rules can be specially the user who uses said current terminal and be the said mobile data services of formulation, so this step can specifically be to search it according to user's business information whether to have formulated this mobile data services of recommending in advance.
When said historical data information comprises the userspersonal information; Said personal information for example can be information such as age of user, sex and/or residential area; Then set this first preset rules according to the characteristics of mobile data services, for example, the main application group of mobile data services is the young man; Such as mobile phone games, then first preset rules can be specially the age of user of using said current terminal to be positioned at a certain age interval; Again such as, need promote a certain mobile data services in a certain residential area, then said first preset rules can be specially the user residential area of using said current terminal and be positioned at preset geographic area.
Need to prove that said historical data information can comprise above-mentioned one or more situation, therefore said first preset rules can be above-mentioned a kind of situation or a plurality of situation.For example; When historical data information comprises business information and/or personal information; First preset rules is specially the user who uses said current terminal and is the said mobile data services of formulation; And/or the age of user of using said current terminal to be positioned at a certain age interval, and/or the user residential area of using said current terminal is positioned at preset geographic area etc.
Need to prove that also said historical data information is not limited to above-mentioned several kinds of situation, according to the actual data that can obtain; And the business demand of different mobile data services, can specifically set this first preset rules, present embodiment does not limit the particular content of said first preset rules; In practical application, signaling acquisition system will be gathered the behavioral data information of different terminals, therefore also can obtain different historical data information; The screening conditions of said first preset rules for being provided with; According to these screening conditions, system can select legal historical data information by Automatic sieve, thereby can confirm the terminal of corresponding historical data information.
Step 103: confirm that said current terminal is a target terminal.
When said historical data information satisfies said first preset rules, can confirm that then said current terminal is a target terminal.
The historical data information that meets first preset rules can be determined in the step 102, corresponding terminal can be confirmed according to the terminal iidentification of historical data information, thus can be with said current terminal as target terminal.Simultaneously can also preserve said terminal iidentification as target terminal.
Need to prove; Comprise different behavioral data information in the information that signaling acquisition system provides, corresponding respectively other terminal of dividing, the therefore final target terminal of confirming also can comprise a plurality of; The operation of step 101～step 103 can be the step of carrying out in advance; The operation of follow-up execution in step again 104, also again after the execution in step 103, the operation of execution in step 104 immediately.
Step 104: search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and pass through third party's platform, said preset content recommendation is sent to said target terminal according to the said preset way of recommendation.
After determining current terminal and being target terminal, search the said mobile data services corresponding preset content recommendation and the preset way of recommendation.Said preset content recommendation and the preset way of recommendation be according to different mobile data services and difference, and the described preset way of recommendation comprises short message, multimedia message, information on services, mode such as calling automatically.
Said the 3rd platform can be different operators provide can directly set up the computer system that network is connected with the terminal; Through third party's platform according to the said preset way of recommendation; It specifically can be to send the recommendation information that comprises said preset content recommendation, the preset way of recommendation and target terminal sign to third party's platform by system that said preset content recommendation is sent to said target terminal; After third party's platform receives this recommendation information; Can said preset content recommendation be sent to institute's target state the corresponding target terminal of terminal iidentification according to the said preset way of recommendation.
In the present embodiment, the behavioral data information that provides through signaling acquisition system is according to the current terminal iidentification that comprises in the behavior data message; Obtain the historical data information of corresponding said current terminal iidentification in the business support operation system, and when said historical data information satisfies first preset rules, confirm that said current terminal is a target terminal; Search then the mobile data services corresponding preset content recommendation and the preset way of recommendation that will recommend, and through third party's platform according to the said preset way of recommendation, said preset content recommendation is sent to target terminal; This enforcement at first judges the terminal, determine whether it is target terminal after, send preset content recommendation through third party's platform again; Thereby can improve the accuracy of recommendation, avoid sending content recommendation, practice thrift Internet resources to the terminal that does not need these mobile data services; And improved the recommendation success rate, and, owing to need not artificial the participation; System can accomplish recommendation process automatically, has improved efficient.
Referring to Fig. 2, show the flow chart of a kind of mobile data services recommend method of the present invention embodiment 2, said method can comprise:
Step 201: receive the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides, obtain the historical data information of the corresponding said current terminal iidentification of business support operation system.
Step 202: judge whether said historical data information satisfies the first corresponding preset rules of said mobile data services, if, get into step 204, if not, get into step 203.
Said historical data information comprises the user's who uses said current terminal personal information and/or business information; Then said first preset rules is specially the user who uses said current terminal and does not formulate said mobile data services; And/or the age of user of using said current terminal to be positioned at a certain age interval, and/or the user residential area of using said current terminal is positioned at preset geographic area etc.
Step 203: judge whether said behavioral data information satisfies the second corresponding preset rules of said mobile data services, if get into step 204.
Described behavioral data information can comprise current terminal positional information and/or current terminal's status information.
Terminal positional information can comprise the location cell and the position modification information at current place, terminal, as get into the current location sub-district from a certain location cell, in time of staying of current location sub-district etc.
Whether the state information at terminal can comprise whether the terminal is using mobile data services, as calling out, incoming call answering, receiving and sending messages etc.; Terminal running state is like start, shutdown etc.
Described second preset rules can be specially that said current terminal is positioned at the predeterminated position sub-district, the said current SOT state of termination is a holding state, and/or the time that said current terminal is positioned at said predeterminated position sub-district is more than or equal to Preset Time.Preset Time can specifically be set according to practical situations.
Need to prove that said behavioral data information is not limited to above-mentioned several kinds of situation, according to the actual data that can obtain; And the business demand of different mobile data services, can specifically set this second preset rules, present embodiment does not limit the particular content of said second preset rules; In practical application; Signaling acquisition system will be gathered the behavioral data information of different terminals, and the screening conditions of said second preset rules for being provided with are according to these screening conditions; System can select legal behavioral data information by Automatic sieve, thereby finally determines target terminal again.
Step 204: confirm that said current terminal is a target terminal.
Step 205: search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and send the recommendation information that comprises said preset content recommendation, the preset way of recommendation and target terminal sign to third party's platform.
Wherein, said recommendation information is used to indicate third party's platform according to the said preset way of recommendation, and said preset content recommendation is sent to said target terminal.
Certainly, can also judge whether this content recommendation sends success according to the feedback message of third party's platform.
In practical application, after target terminal is confirmed as at each terminal, can carry out and recommend operation, for example adopt the mode of calling out automatically to recommend; Also can be after target terminal is all confirmed as in a plurality of terminals, carry out to the target terminal crowd again and recommend operation that for example the pocket transmission short message is recommended.
Owing to comprise location information of terminals in the data that system obtains; As another embodiment; Can also write down the number of times that the terminal gets into the predeterminated position sub-district; Therefore the 3rd preset rules can also be set, promptly after the number of times of said terminal entering predeterminated position sub-district is greater than preset times, also can confirm as target terminal.
Need to prove that described first preset rules, second preset rules and the 3rd preset rules satisfy wherein at least one preset rules, can confirm that also said current terminal is a target terminal, and carry out and recommend operation.
In the present embodiment, judge respectively whether the historical data information at terminal satisfies first preset rules, and whether behavioral data information satisfies second preset rules; When all satisfying; Confirming that current terminal is a target terminal, search preset content recommendation, the preset way of recommendation; And indication third party platform will be preset content recommendation and be sent to target terminal according to the said preset way of recommendation.First preset rules and second preset rules make mobile data services recommend object as screening conditions, also are target terminal; More accurate, thus the recommendation success rate can be improved, avoided the waste of resource; Reduce the information of third party's platform and send number of times, can further improve its performance.
Referring to Fig. 3, show the structural representation of a kind of mobile data services recommend method of the present invention embodiment 3, can comprise:
Step 301: receive the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides.
Step 302: judge that whether said current terminal iidentification is provided with the recommendation sign, if not, then gets into step 303.
System can preserve terminal iidentification, and recommends sign for the sign that had received the terminal of recommending is provided with, the terminal iidentification in the behavioral data information of gathering according to signaling acquisition system; At first judge whether to preserve this terminal iidentification, and this terminal iidentification is provided with and recommends sign, if; Show that this terminal had received recommendation, then no longer recommend, directly process ends to this terminal; If not, get into step 303 again.Therefore can avoid the transmission that repeats of information, also avoid the harassing and wrecking that the user who uses the terminal is caused simultaneously.
Certainly, can also write down the recommendation duration at the corresponding terminal of this terminal iidentification, said recommendation duration is meant the time interval of recommendation time last time at this terminal to this recommendation time.Therefore, be provided with when recommending sign judging terminal iidentification, can also judge and recommend duration whether greater than preset duration, if then get into step 303.
Step 303: the historical data information of obtaining the corresponding said current terminal iidentification of business support operation system.
Step 304: judge whether said historical data information satisfies the first corresponding preset rules of said mobile data services, if then get into step 304.
Step 304: judge whether said behavioral data information satisfies the second corresponding preset rules of said mobile data services, if get into step 305.
Step 305: confirm that said current terminal is a target terminal.
Step 306: search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and send the recommendation information that comprises said preset content recommendation, the preset way of recommendation and target terminal sign to third party's platform.
Wherein, said recommendation information is used to indicate third party's platform according to the said preset way of recommendation, and said preset content recommendation is sent to said target terminal.
Step 307:, judge whether said preset content recommendation sends success, if then get into step 308 according to the feedback message of third party's platform.
Content recommendation sends successfully, shows that then these mobile data services recommend successfully.
Step 308: preserve said current terminal iidentification and recommend sign for said current terminal iidentification is provided with.
Referring to Fig. 4, show the structural representation of a kind of mobile data services recommendation apparatus of the present invention embodiment 1, can comprise data acquisition module 401, data analysis module 402 and data application module 403.
Data acquisition module 401: be used to receive the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides, and obtain the historical data information of the corresponding said current terminal iidentification of business support operation system.
Data analysis module 402: analyze the historical data information that said data acquisition module provides, when satisfying corresponding first preset rules of said mobile data services, confirm that said current terminal is target terminal after, log-on data application module 403.
When said historical data information comprises user service information; Said first preset rules can be specially the user who uses said current terminal and be the said mobile data services of formulation, so this step can specifically be to search it according to user's business information whether to have formulated this mobile data services of recommending in advance.
When said historical data information comprises the userspersonal information; Said personal information for example can be information such as age of user, sex and/or residential area; Then set this first preset rules according to the characteristics of mobile data services, for example, the main application group of mobile data services is the young man; Such as mobile phone games, then first preset rules can be specially the age of user of using said current terminal to be positioned at a certain age interval; Again such as, need promote a certain mobile data services in a certain residential area, then said first preset rules can be specially the user residential area of using said current terminal and be positioned at preset geographic area.
Need to prove that said historical data information can comprise above-mentioned one or more situation, therefore said first preset rules can be above-mentioned a kind of situation or a plurality of situation.For example; When historical data information comprises business information and/or personal information; First preset rules is specially the user who uses said current terminal and is the said mobile data services of formulation; And/or the age of user of using said current terminal to be positioned at a certain age interval, and/or the user residential area of using said current terminal is positioned at preset geographic area etc.
Need to prove that also said historical data information is not limited to above-mentioned several kinds of situation, according to the actual data that can obtain; And the business demand of different mobile data services, can specifically set this first preset rules, present embodiment does not limit the particular content of said first preset rules; In practical application, signaling acquisition system will be gathered the behavioral data information of different terminals, therefore also can obtain different historical data information; The screening conditions of said first preset rules for being provided with; According to these screening conditions, system can select legal historical data information by Automatic sieve, thereby can confirm the terminal of corresponding historical data information.
In addition; Described data analysis module 402 also is used for after said historical data information satisfies the first corresponding preset rules of said mobile data services; Judge whether said behavioral data information satisfies the second corresponding preset rules of said mobile data services; If, confirm that more said current terminal is a target terminal, and log-on data application module 403.
Described behavioral data information can comprise current terminal positional information and/or current terminal's status information.
Terminal positional information can comprise the location cell and the position modification information at current place, terminal, as get into the current location sub-district from a certain location cell, in time of staying of current location sub-district etc.
Whether the state information at terminal can comprise whether the terminal is using mobile data services, as calling out, incoming call answering, receiving and sending messages etc.; Terminal running state is like start, shutdown etc.
Described second preset rules can be specially that said current terminal is positioned at the predeterminated position sub-district, the said current SOT state of termination is a holding state, and/or the time that said current terminal is positioned at said predeterminated position sub-district is more than or equal to Preset Time.Preset Time can specifically be set according to practical situations.
Need to prove that said behavioral data information is not limited to above-mentioned several kinds of situation, according to the actual data that can obtain; And the business demand of different mobile data services, can specifically set this second preset rules, present embodiment does not limit the particular content of said second preset rules; In practical application; Signaling acquisition system will be gathered the behavioral data information of different terminals, and the screening conditions of said second preset rules for being provided with are according to these screening conditions; Can select legal behavioral data information by Automatic sieve, thereby finally determine target terminal again.
Data application module 403: be used to search the said mobile data services corresponding preset content recommendation and the corresponding preset way of recommendation, and pass through third party's platform, said preset content recommendation is sent to said target terminal according to the said preset way of recommendation.
Said preset content recommendation and the preset way of recommendation be according to different mobile data services and difference, and the described preset way of recommendation comprises short message, multimedia message, information on services, mode such as calling automatically.
The said third party's platform that passes through is according to the said preset way of recommendation; Said preset content recommendation is sent to said target terminal specifically is; The recommendation information that will comprise the preset way of recommendation, preset content recommendation and target terminal sign is sent to third party's platform; After third party's platform receives this message,, said preset content recommendation is sent to the corresponding target terminal of target terminal sign according to the said preset way of recommendation.
In the present embodiment, the behavioral data information that provides through signaling acquisition system is according to the terminal iidentification that comprises in the behavior data message; Obtain the historical data information of corresponding said terminal iidentification in the business support operation system, and when said historical data information satisfies first preset rules, confirm that said terminal is a target terminal; Search then the mobile data services corresponding preset content recommendation and the preset way of recommendation that will recommend, according to the said preset way of recommendation, said preset content recommendation is sent to target terminal through third party's platform; This enforcement at first judges the terminal, determine whether it is target terminal after, indicate third party's platform to send content recommendation again; Thereby can improve the accuracy of recommendation, avoid sending content recommendation, practice thrift information resources and Internet resources to the terminal that does not need these mobile data services; And improved the recommendation success rate, and, owing to need not artificial the participation; System can accomplish recommendation process automatically, has improved efficient.
Each module in the described device of present embodiment can be integrated on the server, also can individual entities, interconnect through interface, and the present invention does not limit the implementation of said method or device.
Participate in Fig. 5, show the structural representation of a kind of mobile data services recommendation apparatus of the present invention embodiment 2, comprise data acquisition module 501, data analysis module 502 and data application module 503.The difference of present embodiment and said apparatus embodiment 1 is, also comprises data memory module 504.
Wherein, said data application module 503 also is used to receive the feedback message of third party's platform, when judging preset content recommendation and sending successfully, and log-on data memory module 504.
Said data memory module 504 is used to preserve said mobile terminal identification and recommends sign for said mobile terminal identification is provided with.
After said data acquisition module 501 receives behavioral data information, be used to also judge whether said terminal iidentification is provided with the recommendation sign, if not, obtains the historical data information of the corresponding said terminal iidentification of business support operation system again.
In addition; The present invention also provides a kind of mobile data services commending system; Referring to Fig. 6, show the reception sketch map of said mobile data services commending system, can comprise signaling acquisition system 601, business support operation system 602, third party's platform 603 and above-mentioned mobile data services recommendation apparatus 604; Said mobile data services recommendation apparatus 604 links to each other with said signaling acquisition system, business support operation system and third party's platform through interface respectively, wherein:
Said signaling acquisition system 601 is used for the behavioral data information of real-time acquisition terminal, and offers said mobile data services recommendation apparatus;
Said business support operation system 602 is used to manage and preserve the historical data information at terminal, and offers said data service recommendation apparatus;
Said mobile data services recommendation apparatus 604, be used to receive the behavioral data information that comprises terminal iidentification that signaling acquisition system provides after, obtain the historical data information of the corresponding said terminal iidentification of business support operation system; When historical data information satisfies the first corresponding preset rules of said mobile data services, confirm that said terminal is a target terminal; Search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and send the recommendation information that comprises said preset content recommendation, the preset way of recommendation and target terminal sign to third party's platform.
Said third party's platform 603, be used to receive said recommendation information after, according to the said preset way of recommendation, said preset content recommendation is sent to the corresponding target terminal of said terminal iidentification.
Wherein, said mobile data services recommendation apparatus 604 comprises data acquisition module 6041, data analysis module 6042 and data analysis module 6043, and each functions of modules can repeat no more at this specifically referring to mentioned above.
Said mobile data services recommendation apparatus 604 can also comprise data memory module, specifically can be referring to mentioned above.
Describe embodiment of the present invention in detail with a practical application scene below.
With recommending mobile phone wlan (Wireless Local Area Networks; WLAN) business is an example; Described first preset rules is not formulated the wlan business for the user who uses mobile phone terminal, and described second preset rules is the location cell that said mobile phone terminal is positioned at the place, airport, and this airport time of staying above 15 minutes; Mobile phone location information according to the signaling acquisition system collection; And the user service information of this mobile phone of application that obtains from the business support operation system, can confirm then whether this mobile phone terminal is target terminal, after determining that it is target terminal; Search the professional corresponding preset content recommendation of wlan, for example said preset content recommendation can be " you are good for distinguished client! The xxx airport can use wlan professional, and you can reply ' xxx ' and formulate the wlan business.", the preset way of recommendation is for example for sending SMS message; then will comprise this preset content recommendation; and the recommendation information of the preset way of recommendation and phone number is sent to third party's platform, and third party's platform can be packaged into short message with said content recommendation, is sent to this mobile phone.
Certainly, after system validation goes out this mobile phone and is target terminal, also can not send recommendation information immediately, after the target terminal of confirming arrives some, send unified, by the unification of third party's platform to these mobile phone sending grouped short messages.
Each embodiment adopts the mode of going forward one by one to describe in this specification, and what each embodiment stressed all is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.For the disclosed device of embodiment, because it is corresponding with the embodiment disclosed method, so description is fairly simple, relevant part is partly explained referring to method and is got final product.
To the above-mentioned explanation of the disclosed embodiments, make this area professional and technical personnel can realize or use the present invention.Multiple modification to these embodiment will be conspicuous concerning those skilled in the art, and defined General Principle can realize under the situation that does not break away from the spirit or scope of the present invention in other embodiments among this paper.Therefore, the present invention will can not be restricted to these embodiment shown in this paper, but will meet and principle disclosed herein and features of novelty the wideest corresponding to scope.
Claims (11)
1. a mobile data services recommend method is characterized in that, comprising:
After receiving the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides, obtain the historical data information of the corresponding said current terminal iidentification of business support operation system;
Judge whether said historical data information satisfies the first corresponding preset rules of said mobile data services, if confirm that then said current terminal is a target terminal;
Search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and pass through third party's platform, said preset content recommendation is sent to said target terminal according to the said preset way of recommendation.
2. method according to claim 1 is characterized in that, after said historical data information satisfied the first corresponding preset rules of said mobile data services, said method also comprised:
Judge whether said behavioral data information satisfies the second corresponding preset rules of said mobile data services, if carry out the step of confirming that said current terminal is a target terminal.
3. method according to claim 1 is characterized in that, the said third party's platform that passes through is sent to said target terminal with said preset content recommendation and also comprises afterwards according to the said preset way of recommendation:
After receiving the feedback message of third party's platform transmission, judge whether said preset content recommendation sends success, if then preserve said current terminal iidentification and recommend sign for it is provided with.
4. method according to claim 3 is characterized in that, also comprises after the behavioral data information that comprises current terminal iidentification that said reception signaling acquisition system provides:
Judge whether said current terminal iidentification is provided with the recommendation sign, if not, carry out the said historical data information of obtaining the corresponding said current terminal iidentification of business support operation system again.
5. method according to claim 1; It is characterized in that; Said terminal iidentification is specially communication number; Said historical data information comprises the user's who uses said current terminal personal information and/or business information, and then said first preset rules is specially the user who uses said current terminal and does not formulate said mobile data services.
6. method according to claim 2; It is characterized in that; Said behavioral data information comprises terminal positional information and/or terminal's status information; Said second preset rules is specially that said current terminal is positioned at the predeterminated position sub-district, the said current SOT state of termination is a holding state, and/or the time that said current terminal is positioned at said predeterminated position sub-district is more than or equal to Preset Time.
7. a mobile data services recommendation apparatus is characterized in that, comprises data acquisition module, data analysis module and data application module, wherein:
Said data acquisition module is used to receive the behavioral data information that comprises current terminal iidentification that signaling acquisition system provides, and obtains the historical data information of the corresponding said current terminal iidentification of business support operation system;
Said data analysis module is used to analyze the historical data information that said data acquisition module provides, and when satisfying first preset rules of said mobile data services correspondence, confirms that said current terminal is a target terminal, and the log-on data application module;
Said data application module is used to search the said mobile data services corresponding preset content recommendation and the corresponding preset way of recommendation, and passes through third party's platform according to the said preset way of recommendation, and said preset content recommendation is sent to said target terminal.
8. device according to claim 6; It is characterized in that; Said data analysis module also is used for after said historical data information satisfies the first corresponding preset rules of said mobile data services, judges whether said behavioral data information satisfies the second corresponding preset rules of said mobile data services, if; Carry out and confirm that said terminal is the step of target terminal, and the log-on data application module.
9. device according to claim 6 is characterized in that, also comprises data memory module, wherein:
Said data application module also is used to receive plays card behind the feedback message that third party's platform sends, and judges whether said preset content recommendation sends success, if the log-on data memory module;
Said data memory module is used to preserve said current terminal iidentification and recommends sign for said current terminal iidentification is provided with.
10. device according to claim 9; It is characterized in that; After said data acquisition module receives behavioral data information; Be used to also judge whether said current terminal iidentification is provided with the recommendation sign, if not, obtains the historical data information of the corresponding said current terminal iidentification of business support operation system again.
11. mobile data services commending system; It is characterized in that; Comprise signaling acquisition system, business support operation system, third party's platform and mobile data services recommendation apparatus; Said mobile data services recommendation apparatus links to each other with said signaling acquisition system, business support operation system and third party's platform through interface respectively, wherein:
Said signaling acquisition system is used for the behavioral data information of real-time acquisition terminal, and offers said mobile data services recommendation apparatus;
Said business support operation system is used to manage and preserve the historical data information at terminal, and offers said data service recommendation apparatus;
Said mobile data services recommendation apparatus, be used to receive the behavioral data information that comprises terminal iidentification that signaling acquisition system provides after, obtain the historical data information of the corresponding said terminal iidentification of business support operation system; When historical data information satisfies first preset rules of said mobile data services correspondence, confirm that said terminal is a target terminal; Search the said mobile data services corresponding preset content recommendation and the preset way of recommendation, and send the recommendation information that comprises said preset content recommendation, the preset way of recommendation and target terminal sign to third party's platform;
Said third party's platform, be used to receive said recommendation information after, according to the said preset way of recommendation, said preset content recommendation is sent to target terminal.
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