CN111489178A - Method and system for marketing support through event detection - Google Patents

Method and system for marketing support through event detection Download PDF

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CN111489178A
CN111489178A CN202010301744.2A CN202010301744A CN111489178A CN 111489178 A CN111489178 A CN 111489178A CN 202010301744 A CN202010301744 A CN 202010301744A CN 111489178 A CN111489178 A CN 111489178A
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event
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charging
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李华
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Beijing Si Tech Information Technology Co Ltd
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    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/14—Payment architectures specially adapted for billing systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
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    • G06Q20/401—Transaction verification
    • G06Q20/4016—Transaction verification involving fraud or risk level assessment in transaction processing
    • G—PHYSICS
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    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
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    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
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Abstract

The invention discloses a method and a system for marketing support through event detection, wherein the method comprises the following steps: detecting a charging data source in real time; matching the business events with a mapping relation with a charging data source according to the charging event marketing template; according to the preset charging event parameter configuration, combining a charging data source and a corresponding service event, instantiating the charging event and generating a charging marketing event; and pushing the charging marketing event to the business service system. By the technical scheme of the invention, when the related charging data source is detected, the charging marketing event can be flexibly and automatically packaged, so that the rapid loading capacity of event configuration is enhanced, the enterprise development is supported, the client perception is improved, and the operation quality is ensured.

Description

Method and system for marketing support through event detection
Technical Field
The invention relates to the technical field of business support, in particular to a method for carrying out marketing support through event detection and a system for carrying out marketing support through event detection.
Background
Currently, with the development of operator services, in recent years, service departments continuously propose more new marketing events such as: and if the flow volume is reached, the wing pays the red packet, charges the volume for the first time, sends the call charge and the like, an event source is provided through the charging system, and a service scene is realized for the business service coordination center.
The business cooperation center lacks a full understanding of event sources provided by charging, the charging is inexperienced in developing marketing services, more event sources effectively used for marketing activities cannot be output, the degree of automation of linkage of the business cooperation center and the charging is not high, and the problem that the supporting strength of the charging on the marketing services is insufficient is gradually solved.
Disclosure of Invention
Aiming at least one of the problems, the invention provides a method and a system for marketing support through event detection, a charging event marketing template is established through a charging universe view angle to form a more systematic and more standard event configuration mode, and the charging event can be flexibly and automatically packaged to form a charging marketing event through unified configuration management from the charging event to marketing activities when a related charging data source is detected, so that the rapid loading capacity of event configuration is strengthened, the enterprise development is supported, the client perception is improved, and the operation quality is ensured.
To achieve the above object, the present invention provides a method for marketing support through event detection, comprising: detecting a charging data source in real time; matching the business event with a mapping relation with the charging data source according to the charging event marketing template; according to preset charging event parameter configuration, combining the charging data source and the corresponding service event, instantiating a charging event, and generating a charging marketing event; and pushing the charging marketing event to a business service system.
In the foregoing technical solution, preferably, the billing event marketing template is a pre-established billing full-scenario configuration event library, the billing full-scenario configuration event library includes a mapping relationship between the billing data source and the service event, and the mapping relationship between the billing data source and the service event is one-to-one mapping or one-to-many mapping.
In the above technical solution, preferably, the charging data source is detected by an event detection center, and the event detection center determines the detected charging data source by using an event determination rule according to the charging event marketing template, and matches the determined charging data source with the event determination rule to obtain the service event having a mapping relationship with the charging data source.
In the above technical solution, preferably, the charging data source is provided to the event detection center by a system related to charging, and the charging data source includes pricing data, balance data, and recharging data.
In the above technical solution, preferably, the service event includes a service event, a marketing event and an operation event, the service type of the service event includes a payment promotion service, a volume reaching service, a signal control service and a reminding service, the service type of the marketing event includes a first call ticket event marketing, a flow event marketing, a balance change event marketing and a call charge recharging event marketing, and the service type of the operation event includes a risk control service, a smart operation and maintenance service and a settlement fraud prevention service.
The invention also provides a system for marketing support through event detection, which comprises: the event detection center is used for detecting a charging data source in real time and matching a service event with a mapping relation with the charging data source according to a charging event marketing template; the charging event instantiation module is used for instantiating a charging event according to preset charging event parameter configuration and by combining the charging data source and the corresponding service event to generate a charging marketing event; and the charging marketing event pushing module is used for pushing the charging marketing event to an operation service system.
In the foregoing technical solution, preferably, the billing event marketing template is a pre-established billing full-scenario configuration event library, the billing full-scenario configuration event library includes a mapping relationship between the billing data source and the service event, and the mapping relationship between the billing data source and the service event is one-to-one mapping or one-to-many mapping.
In the above technical solution, preferably, the event detection center determines the detected charging data source by using an event determination rule according to the charging event marketing template, and matches the determined charging data source with the event determination rule to obtain the service event having a mapping relationship with the charging data source.
In the above technical solution, preferably, the charging data source is provided to the event detection center by a system related to charging, and the charging data source includes pricing data, balance data, and recharging data.
In the above technical solution, preferably, the service event includes a service event, a marketing event and an operation event, the service type of the service event includes a payment promotion service, a volume reaching service, a signal control service and a reminding service, the service type of the marketing event includes a first call ticket event marketing, a flow event marketing, a balance change event marketing and a call charge recharging event marketing, and the service type of the operation event includes a risk control service, a smart operation and maintenance service and a settlement fraud prevention service.
Compared with the prior art, the invention has the beneficial effects that: the charging event marketing template is established from the charging universe view angle to form a more systematic and more standard event configuration mode, and the charging event can be flexibly and automatically packaged to form a charging marketing event when a related charging data source is detected through unified configuration management from the charging event to the marketing activity, so that the rapid loading capacity of the event configuration is enhanced, the enterprise development is supported, the client perception is improved, and the operation quality is guaranteed.
Drawings
FIG. 1 is a schematic block diagram of a process for marketing support through event detection according to an embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating a method for creating a marketing template of a billing event according to an embodiment of the present invention;
fig. 3 is a block diagram illustrating a marketing support system using event detection according to an embodiment of the present invention.
In the drawings, the correspondence between each component and the reference numeral is:
11. the system comprises an event detection center, 12, a charging event instantiation module, 13, a charging marketing event pushing module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
The invention is described in further detail below with reference to the attached drawing figures:
as shown in fig. 1, a method for marketing support through event detection according to the present invention includes: detecting a charging data source in real time; matching the business events with a mapping relation with a charging data source according to the charging event marketing template; according to the preset charging event parameter configuration, combining a charging data source and a corresponding service event, instantiating the charging event and generating a charging marketing event; and pushing the charging marketing event to the business service system.
In the embodiment, a charging event marketing template is established from a charging universe view angle to form a more systematic and more standard event configuration mode, and a charging marketing event can be flexibly and automatically packaged to form the charging marketing event when a related charging data source is detected through the unified configuration management from the charging event to the marketing activity, so that the rapid loading capacity of the event configuration is strengthened, the enterprise development is supported, the client perception is improved, and the operation quality is guaranteed.
In the foregoing embodiment, preferably, the billing event marketing template configures an event library for a pre-established billing full scenario, where the event library includes a mapping relationship between a billing data source and a service event, and the mapping relationship between the billing data source and the service event is a one-to-one mapping or a one-to-many mapping.
In the foregoing embodiment, preferably, the charging data source is detected by an event detection center, and the event detection center determines, according to the charging event marketing template, the detected charging data source by using an event determination rule, and matches the detected charging data source to obtain a service event having a mapping relationship with the charging data source.
As shown in fig. 2, specifically, first, a charging data source and a service event in a charging full scene are combed, a one-to-one or one-to-many mapping relationship is established between the charging data source and the corresponding service event, and a parameter configuration rule under different charging data source conditions is pre-designed for the service event, so that the detected charging data source and the corresponding service event can be combined with the rule of the charging event parameter configuration, and are subjected to standardized packaging to form an instantiated charging marketing event, so as to be pushed to an operating system.
In the above embodiment, preferably, the charging data source is provided to the event detection center by a system related to charging (such as a rating center, an accounting center, a charging center, and the like), and the charging data source includes rating data, balance data, charging data, and the like.
In the above embodiment, preferably, the service event includes a service event, a marketing event, and an operation event, the service type of the service event includes a payment prompting service, a volume reaching service, a signal control service, and a reminding service, the service type of the marketing event includes a first call ticket event marketing, a flow event marketing, a balance change event marketing, and a call charge recharging event marketing, and the service type of the operation event includes a risk control service, a smart operation and maintenance service, and a settlement fraud prevention service.
Specifically, taking the operator service as an example, the specific classification of the service event is shown in table 1 below.
Table 1 carrier traffic event classification
Figure BDA0002454258180000041
Figure BDA0002454258180000051
Figure BDA0002454258180000061
As shown in fig. 3, the present invention further provides a system for marketing support through event detection, comprising: the event detection center 11 is used for detecting a charging data source in real time and matching a service event having a mapping relation with the charging data source according to a charging event marketing template; a charging event instantiation module 12, configured to instantiate a charging event according to a preset charging event parameter configuration, in combination with a charging data source and a corresponding service event, and generate a charging marketing event; and the charging marketing event pushing module 13 is used for pushing the charging marketing event to the service system.
In the embodiment, a charging event marketing template is established from a charging universe view angle to form a more systematic and more standard event configuration mode, corresponding business events are triggered when relevant charging data sources are detected through unified configuration management from the charging events to marketing activities, and then the charging events are instantiated according to the business events and parameter configuration of audit rules, so that the charging marketing events can be flexibly and automatically packaged to form the charging marketing events, the quick loading capacity of event configuration is enhanced, enterprise development is supported, client perception is improved, and operation quality is guaranteed.
In the foregoing embodiment, preferably, the billing event marketing template configures an event library for a pre-established billing full scenario, where the event library includes a mapping relationship between a billing data source and a service event, and the mapping relationship between the billing data source and the service event is a one-to-one mapping or a one-to-many mapping.
In the above embodiment, preferably, the event detecting center 11 determines the detected charging data source by using the event determining rule according to the charging event marketing template, and matches the detected charging data source to obtain the service event having a mapping relationship with the charging data source.
In the above embodiment, preferably, the charging data source is provided to the event detection center 11 by a rating center, an accounting center, a charging center and other systems related to charging, and the charging data source includes rating data, balance data and charging data.
In the above embodiment, preferably, the service event includes a service event, a marketing event, and an operation event, the service type of the service event includes a payment prompting service, a volume reaching service, a signal control service, and a reminding service, the service type of the marketing event includes a first call ticket event marketing, a flow event marketing, a balance change event marketing, and a call charge recharging event marketing, and the service type of the operation event includes a risk control service, a smart operation and maintenance service, and a settlement fraud prevention service. Taking the operator service as an example, the service event classification is shown in table 1 above.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (10)

1. A method for marketing support through event detection, comprising:
detecting a charging data source in real time;
matching the business event with a mapping relation with the charging data source according to the charging event marketing template;
according to preset charging event parameter configuration, combining the charging data source and the corresponding service event, instantiating a charging event, and generating a charging marketing event;
and pushing the charging marketing event to a business service system.
2. The method as claimed in claim 1, wherein the billing event marketing template configures an event library for a pre-established billing full scenario, the event library includes a mapping relationship between the billing data source and the service event, and the mapping relationship between the billing data source and the service event is a one-to-one mapping or a one-to-many mapping.
3. The method for marketing support through event detection as claimed in claim 1, wherein the charging data source is detected by an event detection center, and the event detection center determines the detected charging data source according to an event determination rule according to the charging event marketing template, and matches the detected charging data source to obtain the service event having a mapping relationship with the charging data source.
4. The method of claim 3, wherein the billing data source is provided to the event detection center by a billing-related system, and the billing data source comprises rating data, balance data, and top-up data.
5. The method for marketing support through event detection as claimed in claim 1, wherein the service events include service events, marketing events and operation events, the service types of the service events include call-up type services, volume type services, signal control type services and reminding type services, the service types of the marketing events include call ticket event marketing, flow event marketing, balance change event marketing and telephone fee recharging event marketing, and the service types of the operation events include risk control services, smart operation and maintenance services and settlement fraud prevention services.
6. A system for marketing support through event detection, comprising:
the event detection center is used for detecting a charging data source in real time and matching a service event with a mapping relation with the charging data source according to a charging event marketing template;
the charging event instantiation module is used for instantiating a charging event according to preset charging event parameter configuration and by combining the charging data source and the corresponding service event to generate a charging marketing event;
and the charging marketing event pushing module is used for pushing the charging marketing event to an operation service system.
7. The system of claim 6, wherein the billing event marketing template configures an event library for a pre-established billing full scenario, the event library comprises a mapping relationship between the billing data source and the service event, and the mapping relationship between the billing data source and the service event is a one-to-one mapping or a one-to-many mapping.
8. The system of claim 6, wherein the event detection center determines the detected billing data source according to the billing event marketing template by using an event determination rule, and matches the detected business event with the billing data source in a mapping relationship.
9. The system of claim 6, wherein the billing data source is provided to the event detection center by a system associated with billing, the billing data source comprising rating data, balance data, and top-up data.
10. The system for marketing support through event detection as claimed in claim 6, wherein the service events include service events, marketing events and operation events, the service types of the service events include call-up type services, volume type services, signal control type services and reminding type services, the service types of the marketing events include call ticket event marketing, flow event marketing, balance change event marketing and telephone fee recharging event marketing, and the service types of the operation events include risk control services, smart operation and maintenance services and settlement fraud prevention services.
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CN112613289A (en) * 2020-12-07 2021-04-06 北京思特奇信息技术股份有限公司 Marketing activity tariff configuration matching selection method
CN112613289B (en) * 2020-12-07 2024-02-02 北京思特奇信息技术股份有限公司 Marketing campaign tariff configuration matching selection method

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Application publication date: 20200804