CN112613289A - Marketing activity tariff configuration matching selection method - Google Patents
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Abstract
The invention discloses a marketing activity tariff configuration matching selection method, which comprises the following steps: constructing a marketing activity expense template, extracting key text information of the marketing activity expense template and constructing a storage directory framework; developing an interpretation application program, acquiring a description text input by a user, and reading and analyzing the description text; matching the analysis data of the description text with the marketing activity tariff template one by one, acquiring the marketing activity tariff template ranked at the top according to the matching degree score, and displaying the key tariff elements in a tariff audit interface; and modifying the tariff parameter for the tariff template of the marketing activity or newly adding the tariff template of the marketing activity and filling the tariff parameter according to the selection of the consistency of the key tariff element and the description text by the user. Through the technical scheme of the invention, the efficiency and the correctness of the price configuration of the marketing activity are improved.
Description
Technical Field
The invention relates to the technical field of operation business configuration, in particular to a matching selection method for price configuration of a marketing campaign.
Background
At present, three operators in China need to manually discriminate character descriptions in marketing activity files provided by external departments such as groups and markets in a tariff configuration system, classify the character descriptions, manually enter and configure the character descriptions in real time, and in the configuration process, a selected template is unlikely to be an optimal mode for the scheme character understanding combined with the current situation of the system, and the workload is large.
Disclosure of Invention
Aiming at the problems, the invention provides a marketing activity tariff configuration matching selection method, which comprises the steps of storing a marketing activity tariff template through a constructed storage directory framework, reading a description text of a marketing activity input by a user through a developed reading application program, matching the description text with the marketing activity tariff template one by one, displaying the marketing activity tariff template with the highest matching degree score, further modifying tariff parameters of the marketing activity tariff template or newly-added marketing activity tariff template according to a consistency instruction selected by the user, and improving the efficiency and the correctness of the marketing activity tariff configuration.
In order to achieve the above object, the present invention provides a method for matching and selecting the tariff configuration of a marketing campaign, comprising: constructing a marketing activity expense template according to historical marketing activity data which accords with the charging and accounting specification, extracting key text information of the marketing activity expense template and constructing a storage directory framework; developing an interpretation application program which is matched with the node mapping of the storage directory framework and used for reading the key text information; acquiring a description text of a marketing activity input by a user, and reading and analyzing the description text through the interpretation application program; the interpretation application program matches the marketing activity tariff templates one by one according to the analysis data of the description text, and obtains a preset number of marketing activity tariff templates ranked at the top according to the matching degree score; displaying key cost elements of the marketing activity cost template with the matching degree score ranked at the top in a cost audit interface; and modifying the tariff parameter for the tariff template of the marketing activity or newly adding the tariff template of the marketing activity and filling the tariff parameter according to the selection of the consistency of the key tariff element and the description text by the user.
In the above technical solution, preferably, the storage directory framework is constructed according to a service type classification framework corresponding to a marketing campaign cost template, and the key text information of the marketing campaign cost template is stored in the corresponding service type classification framework.
In the above technical solution, preferably, the displaying the key tariff elements of the marketing campaign tariff template with the top-ranked matching degree score in the tariff audit interface, and modifying the tariff parameters for the marketing campaign tariff template according to the selection of the user for the consistency between the key tariff elements and the description text, or adding a new marketing campaign tariff template and filling the tariff parameters specifically includes:
key expense elements of the marketing activity expense template are filled in corresponding labels of an expense audit interface; the charge auditing interface displays the label filled with the key charge elements; if the consistency selection of the key expense element and the description text by the user is not accordant, displaying the key expense element of the expense template of the marketing activity with the next matching degree rank; if the marketing activity expense templates with the preset number are all inconsistent with the description text, providing a manual configuration module of the marketing activity expense templates and simultaneously providing a specific parameter input box; if the user selects to be in accordance with the consistency of the key tariff element and the description text, providing a specific parameter input box; and acquiring the numerical value in the specific parameter input box, and determining a marketing activity expense configuration scheme required by the user by combining with a corresponding marketing activity expense template.
In the above technical solution, preferably, the method for matching and selecting the tariff configuration of the marketing campaign further includes: and submitting and updating the newly added marketing activity expense template into the storage directory framework.
In the above technical solution, preferably, the interpretation application program performs character interpretation, classification and arrangement on the description text according to the description text.
In the above technical solution, preferably, the storage directory framework is constructed according to an X500 protocol.
Compared with the prior art, the invention has the beneficial effects that: the marketing activity tariff template is stored through the constructed storage directory framework, the description text of the marketing activity input by a user is interpreted through the developed interpretation application program and is matched with the marketing activity tariff template one by one, the marketing activity tariff template with the front rank of the matching degree score is displayed, the tariff parameter of the marketing activity tariff template or a newly added marketing activity tariff template is further modified according to the consistency instruction selected by the user, and the efficiency and the accuracy of the marketing activity tariff configuration are improved.
Drawings
Fig. 1 is a schematic flow chart of a marketing campaign cost configuration matching selection method according to an embodiment of the present invention;
FIG. 2 is a diagram illustrating an exemplary storage directory architecture according to one embodiment of the present disclosure;
fig. 3 is a logic schematic block diagram of a marketing campaign cost configuration matching selection method according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
The invention is described in further detail below with reference to the attached drawing figures:
as shown in fig. 1, a method for matching and selecting a tariff configuration of a marketing campaign according to the present invention includes: constructing a marketing activity expense template according to historical marketing activity data which accords with the billing and accounting specification, extracting key text information of the marketing activity expense template and constructing a storage directory framework; developing an interpretation application program which is matched with the node mapping of the storage directory framework and used for reading the key text information; acquiring a description text of a marketing activity input by a user, and reading and analyzing the description text through an interpretation application program; the interpretation application program matches the marketing activity tariff templates one by one according to the analysis data of the description text, and obtains a preset number of marketing activity tariff templates ranked at the top according to the matching degree score; displaying key cost elements of the marketing activity cost template with the matching degree score ranked at the top in a cost audit interface; and modifying the tariff parameter for the tariff template of the marketing activity or newly adding the tariff template of the marketing activity and filling the tariff parameter according to the selection of the consistency of the key tariff element and the description text by the user.
In the embodiment, the marketing activity tariff template is stored through the constructed storage directory framework, the description text of the marketing activity input by the user is interpreted through the developed interpretation application program and is matched with the marketing activity tariff template one by one, the marketing activity tariff template with the front rank of the matching degree score is displayed, the tariff parameter of the marketing activity tariff template or a newly added marketing activity tariff template is further modified according to the consistency instruction selected by the user, and the efficiency and the accuracy of the marketing activity tariff configuration are improved.
Specifically, the billing and accounting model of the operator is highly integrated, and various types of sales promotion activities of competitors among each other are more, so that more marketing schemes (such as 6-8 months and 12-1 months per year) need to be configured on the holidays of the important section. Based on the input provided by the external gate, the marketing proposal is more literal description, and the input information needs to be disassembled to be analyzed and the template which is most matched with the existing system. However, too many marketing schemes require different types of billing and accounting rate templates to be selected due to different individual characters. Therefore, the marketing activity tariff configuration matching selection method provided by the invention improves the efficiency and the accuracy of the marketing activity tariff configuration.
In the above embodiment, preferably, the storage directory framework is constructed according to the service type classification framework corresponding to the marketing campaign cost template, and the key text information of the marketing campaign cost template is stored in the corresponding service type classification framework.
As shown in fig. 2, specifically, taking a storage directory framework constructed by key text information and charging account atomic tariff information as an example, the tariffs are classified according to service types, taking a common main package as an example, the common main package belongs to an overall framework of a main package-tariff template, the common main package is divided into monthly fees, flows contained in the package, voice volumes contained in the package, and tariffs after exceeding the package according to a model, and the common main package is classified into a formulated template code to perform level management of the storage directory framework.
As shown in fig. 3, in the above embodiment, preferably, displaying the key cost elements of the marketing campaign cost template with the top-ranked matching score in the cost audit interface, and modifying the cost parameters for the marketing campaign cost template according to the selection of the user for the consistency between the key cost elements and the description text, or adding a new marketing campaign cost template and filling the cost parameters specifically includes:
key expense elements of the marketing activity expense template are filled in corresponding labels of the expense audit interface; the charge auditing interface displays a label for filling related key charge elements; if the user does not accord with the consistency selection of the key cost element and the description text, displaying the key cost element of the marketing activity cost template with the next matching degree rank; if the marketing activity expense templates with the preset number are all inconsistent with the description texts, providing a manual configuration module of the marketing activity expense templates and providing a specific parameter input box; if the user selects the consistency of the key tariff element and the description text, a specific parameter input box is provided; and acquiring the numerical value in the specific parameter input frame, and determining a marketing activity expense configuration scheme required by the user by combining with a corresponding marketing activity expense template.
In a specific application process, taking an operator marketing activity as an example, a data model is established, for the marketing activity which is configured for 1-5 years and meets the charging and accounting specification, key text information and charging and accounting atomic granularity (a charge initiating department, a charge landing city, monthly charges, daily charges, fees, direct deductions, deductions exceeding consumption amount, proportional allocation, an account book, an accounting subject, an activity allocation month, an ordering condition, whether to renew or not, an activity reminding short message, dealer information, a configuration date, template adjustment details, a template current effective user, a charge auditing opinion and the like) are extracted, and a storage directory framework is preferably established according to an X500 protocol. The code of the storage mode is as follows:
dn:dc＝PRODUCT
objectClass:dcObject
objectClass:organization
o:SZX
dc:DS
the custom-developed interpretation application program is used for reading the key information of the description text and realizing mapping matching with the storage directory nodes of the storage directory framework. And returning the first 1-5 marketing activity expense templates with the highest matching degree score (which can be customized according to a specific application scene and the recommendation is no more than 5) by matching with the description text, and continuously selecting 6-10 templates if a message without the matched template is received until the matched templates are displayed and audited. And for the character description with too few input characters, reminding the user of re-inputting the characters with insufficient input information and too many matching results.
When a user inputs the text description of the marketing activity on a window blank page of the tariff configuration system or uploads the text description of the marketing activity according to a fixed format, after clicking an analysis starting button, an interpretation application program is triggered to start, and the input text description is read and analyzed. The reading application program reads the segmented contents and matches the marketing activity expense templates in the storage directory framework one by one. And after the user selects the matched marketing activity expense template, triggering an expense configuration process, displaying key expense elements of the marketing activity expense template on an expense audit interface, and storing the new configuration after confirming that the key expense elements are correct.
If the key tariff elements in the tariff configuration template are inconsistent with those in the description text, modifying and storing the key tariff elements, recording the modified tags and the key tariff element values by the interpretation application program, and updating and storing the modified tags and the key tariff element values in a storage directory framework.
And if the matched marketing activity expense template does not exist in the storage directory framework, manually adding the expense template, independently configuring key expense elements, submitting and updating the key expense elements to the storage directory framework.
In the above embodiment, preferably, the interpretation application performs text interpretation, classification and arrangement on the description text of the textual marketing campaign scheme by means of the existing AI knowledge accumulation and a general deep learning process according to the description text, so as to improve the efficiency and accuracy of tariff template configuration.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. A marketing campaign cost configuration matching selection method is characterized by comprising the following steps:
constructing a marketing activity expense template according to historical marketing activity data which accords with the charging and accounting specification, extracting key text information of the marketing activity expense template and constructing a storage directory framework;
developing an interpretation application program which is matched with the node mapping of the storage directory framework and used for reading the key text information;
acquiring a description text of a marketing activity input by a user, and reading and analyzing the description text through the interpretation application program;
the interpretation application program matches the marketing activity tariff templates one by one according to the analysis data of the description text, and obtains a preset number of marketing activity tariff templates ranked at the top according to the matching degree score;
displaying key cost elements of the marketing activity cost template with the matching degree score ranked at the top in a cost audit interface;
and modifying the tariff parameter for the tariff template of the marketing activity or newly adding the tariff template of the marketing activity and filling the tariff parameter according to the selection of the consistency of the key tariff element and the description text by the user.
2. The marketing campaign tariff configuration matching selection method of claim 1, wherein the storage directory framework is constructed according to a service type classification framework corresponding to a marketing campaign tariff template, and the key text information of the marketing campaign tariff template is stored in the corresponding service type classification framework.
3. The marketing campaign tariff configuration matching selection method of claim 1, wherein the displaying of the key tariff elements of the marketing campaign tariff templates with top-ranked matching degree scores in a tariff audit interface, modifying tariff parameters for the marketing campaign tariff templates according to the user's selection for consistency of the key tariff elements with the description text, or adding a new marketing campaign tariff template and filling in tariff parameters specifically comprises:
key expense elements of the marketing activity expense template are filled in corresponding labels of an expense audit interface;
the charge auditing interface displays the label filled with the key charge elements;
if the consistency selection of the key expense element and the description text by the user is not accordant, displaying the key expense element of the expense template of the marketing activity with the next matching degree rank;
if the marketing activity expense templates with the preset number are all inconsistent with the description text, providing a manual configuration module of the marketing activity expense templates and simultaneously providing a specific parameter input box;
if the user selects to be in accordance with the consistency of the key tariff element and the description text, providing a specific parameter input box;
and acquiring the numerical value in the specific parameter input box, and determining a marketing activity expense configuration scheme required by the user by combining with a corresponding marketing activity expense template.
4. The marketing campaign tariff configuration matching selection method of claim 1 or 3, further comprising: and submitting and updating the newly added marketing activity expense template into the storage directory framework.
5. The marketing campaign tariff configuration matching selection method of claim 1, wherein the interpretation application interprets, categorizes and arranges the description text literally according to the description text.
6. The marketing campaign tariff configuration matching selection method of claim 1, wherein the storage directory framework is constructed in accordance with the X500 protocol.
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