CN112613289B - Marketing campaign tariff configuration matching selection method - Google Patents
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- 238000010187 selection method Methods 0.000 title claims abstract description 14
- 238000000034 method Methods 0.000 claims description 6
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Abstract
The invention discloses a marketing campaign tariff configuration matching selection method, which comprises the following steps: constructing a marketing campaign tariff template, extracting key text information of the marketing campaign tariff template and constructing a storage directory structure; developing an interpretation application program, acquiring a description text input by a user, and reading and analyzing the description text; matching the analysis data of the descriptive text with the marketing campaign tariff templates one by one, obtaining a marketing campaign tariff template with a top ranking according to the matching degree score, and displaying key tariff elements in a tariff auditing interface; and modifying the tariff parameters for the marketing campaign tariff templates or newly adding the marketing campaign tariff templates and filling the tariff parameters according to the selection of the user for consistency of the key tariff elements and the description text. By the technical scheme, the efficiency and the correctness of marketing campaign tariff configuration are improved.
Description
Technical Field
The invention relates to the technical field of operator business configuration, in particular to a marketing campaign tariff configuration matching selection method.
Background
At present, three domestic operators need to manually screen and classify the text descriptions in marketing activity files provided by external departments such as groups, markets and the like in a tariff configuration system, then manually enter and configure the text descriptions in real time, and in the configuration process, the selected templates are not necessarily the optimal mode for scheme text understanding and system current situation, and the workload is large.
Disclosure of Invention
Aiming at the problems, the invention provides a marketing campaign tariff configuration matching selection method, which stores marketing campaign tariff templates through a constructed storage directory framework, interprets the description text of the marketing campaign input by a user through a developed interpretation application program, performs one-to-one matching with the marketing campaign tariff templates, displays the marketing campaign tariff templates with the matching degree scores ranked at the front, further modifies tariff parameters of the marketing campaign tariff templates or newly adds the marketing campaign tariff templates according to a consistency instruction selected by the user, and improves the efficiency and the correctness of marketing campaign tariff configuration.
In order to achieve the above object, the present invention provides a marketing campaign tariff configuration matching selection method, including: constructing a marketing campaign tariff template according to historical marketing campaign data conforming to the charging and accounting standards, extracting key text information of the marketing campaign tariff template and constructing a storage directory structure; developing an interpretation application program matched with the node mapping of the storage directory structure and used for reading the key text information; acquiring description text of a marketing campaign input by a user, and reading and analyzing the description text through the interpretation application program; the interpretation application program is matched with the marketing campaign tariff templates one by one according to the analysis data of the description text, and a preset number of marketing campaign tariff templates which are ranked at the front are obtained according to the matching degree score; displaying key tariff elements of the marketing campaign tariff templates with the matching degree scores ranked at the top in a tariff auditing interface; and modifying the tariff parameters for the marketing campaign tariff template or newly adding the marketing campaign tariff template and filling the tariff parameters according to the selection of the user for the consistency of the key tariff elements and the description text.
In the above technical solution, preferably, the storage directory structure is constructed according to a service type classification framework corresponding to a marketing campaign tariff template, and the key text information of the marketing campaign tariff template is stored in the corresponding service type classification framework.
In the foregoing technical solution, preferably, displaying the key tariff elements of the marketing campaign tariff template with the top matching score in a tariff auditing interface, and modifying tariff parameters for the marketing campaign tariff template according to a selection of a user for consistency between the key tariff elements and the description text, or newly adding the marketing campaign tariff template and filling the tariff parameters specifically includes:
the key tariff elements of the marketing campaign tariff template are filled in the corresponding labels of the tariff auditing interface; the tariff auditing interface displays the tag filled with the key tariff element; if the user does not accord with the consistency selection of the key tariff element and the description text, displaying the key tariff element of the marketing campaign tariff template with the next matching degree ranking; if the preset number of marketing campaign tariff templates are inconsistent with the description text, providing a manual configuration module of the marketing campaign tariff templates, and providing a specific parameter input box; providing a specific parameter input box if the user accords with the consistency selection of the key tariff element and the description text; and acquiring the numerical value in the specific parameter input box, and determining a marketing campaign tariff configuration scheme required by the user by combining with a corresponding marketing campaign tariff template.
In the above technical solution, preferably, the marketing campaign tariff configuration matching selection method further includes: and submitting and updating the newly added marketing campaign tariff template to the storage directory framework.
In the above technical solution, preferably, the interpretation application program performs text interpretation, classification and arrangement on the description text according to the description text.
In the above technical solution, preferably, the storage directory architecture is constructed according to the X500 protocol.
Compared with the prior art, the invention has the beneficial effects that: the marketing campaign tariff template is stored through the constructed storage catalog framework, the description text of the marketing campaign input by the user is interpreted through the developed interpretation application program, the description text is matched with the marketing campaign tariff template one by one, the marketing campaign tariff template with the highest matching degree score is displayed, and the tariff parameters of the marketing campaign tariff template or the newly added marketing campaign tariff template are further modified according to the consistency instruction selected by the user, so that the efficiency and the correctness of marketing campaign tariff configuration are improved.
Drawings
FIG. 1 is a flow chart of a method for matching and selecting tariffs of a marketing campaign in accordance with one embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating an exemplary storage directory architecture according to one embodiment of the present invention;
fig. 3 is a logical schematic block diagram of a marketing campaign tariff configuration match selection method disclosed in one embodiment of the present invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is apparent that the described embodiments are some embodiments of the present invention, but not all embodiments of the present invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
The invention is described in further detail below with reference to the attached drawing figures:
as shown in fig. 1, the method for matching and selecting the tariff configuration of the marketing campaign provided by the invention comprises the following steps: constructing a marketing campaign tariff template according to the historical marketing campaign data conforming to the charging and accounting standards, extracting key text information of the marketing campaign tariff template and constructing a storage directory structure; developing an interpretation application program matched with the node mapping of the storage directory structure and used for reading the key text information; acquiring a description text of a marketing campaign input by a user, and reading and analyzing the description text through an interpretation application program; the interpretation application program matches the marketing campaign tariff templates one by one according to the analysis data of the descriptive text, and obtains a preset number of marketing campaign tariff templates which are ranked at the front according to the matching degree score; displaying key tariff elements of the marketing campaign tariff templates with the matching degree scores ranked at the top in a tariff auditing interface; and modifying the tariff parameters for the marketing campaign tariff templates or newly adding the marketing campaign tariff templates and filling the tariff parameters according to the selection of the user for consistency of the key tariff elements and the description text.
In the embodiment, the marketing campaign tariff templates are stored through the constructed storage directory framework, the description text of the marketing campaign input by the user is interpreted through the developed interpretation application program, the description text is matched with the marketing campaign tariff templates one by one, the marketing campaign tariff templates with the matching degree scores ranked at the front are displayed, the tariff parameters of the marketing campaign tariff templates are further modified or the marketing campaign tariff templates are newly added according to the consistency instruction selected by the user, and the efficiency and the correctness of marketing campaign tariff configuration are improved.
In particular, the operator billing and accounting model is highly integrated, and there are many types of promotions by competitors between each other, resulting in the need to configure more marketing schemes (e.g., 6-8 months, 12-1 month each year) on holidays of major importance. Based on the input provided by the external gate, more text descriptions are required for marketing programs, requiring the input information to be disassembled for analysis of the templates that are the best matches to existing systems. And too many marketing schemes, because of the individual text differences, require the selection of different types of billing and accounting tariff templates. Therefore, the marketing campaign tariff configuration matching selection method provided by the invention improves the efficiency and the correctness of marketing campaign tariff configuration.
In the above embodiment, preferably, the storage directory structure is constructed according to a service type classification framework corresponding to the marketing campaign tariff template, and the key text information of the marketing campaign tariff template is stored in the corresponding service type classification framework.
As shown in fig. 2, specifically, taking a storage directory structure constructed by key text information and billing account atomic tariff information as an example, the tariffs are classified according to service types, taking a common main package as an example, which belongs to a general framework of a main package-tariff template, the common main package is split into monthly rental charges, in-package content flow, in-package content voice volume and tariffs exceeding packages according to a model, and the monthly rental charges, the in-package content flow, the in-package content voice volume and the tariffs exceeding packages are classified into formulated template codes, so that the level management of the storage directory structure is performed.
As shown in fig. 3, in the foregoing embodiment, preferably, displaying the key tariff elements of the marketing campaign tariff template with the top matching score in the tariff auditing interface, and modifying the tariff parameters for the marketing campaign tariff template or newly adding the marketing campaign tariff template and filling the tariff parameters according to the selection of the user for consistency between the key tariff elements and the descriptive text specifically includes:
the key tariff elements of the marketing campaign tariff template are filled in the corresponding labels of the tariff auditing interface; the tariff auditing interface displays the labels filled with the key tariff elements; if the user selects the key tariff elements which are not consistent with the description text, displaying the key tariff elements of the marketing campaign tariff template with the next matching degree ranking; if the preset number of marketing campaign tariff templates are inconsistent with the description text, providing a manual configuration module of the marketing campaign tariff templates, and providing a specific parameter input box; if the user accords with the consistency selection of the key tariff elements and the description text, providing a specific parameter input box; and acquiring the numerical values in the specific parameter input boxes, and determining a marketing campaign tariff configuration scheme required by the user by combining the corresponding marketing campaign tariff templates.
In a specific application process, taking an operator marketing campaign as an example, a data model is established, for a marketing campaign which accords with the charging accounting specification and is configured for 1-5 years, key text information and charging accounting atomic granularity (tariff initiating department, tariff ground city, monthly fee, daily fee, fee storage, fee sending, direct deduction, expense amount deduction exceeding, proportional transfer, sales account book, accounting subject, activity transfer month, ordering conditions, whether to renew or not, activity reminding short message, sponsor information, configuration date, template adjustment details, template current effective user, tariff audit opinion and the like) are extracted, and preferably, a storage directory structure is established according to an X500 protocol. The code of the storage mode is as follows:
dn:dc＝PRODUCT
objectClass:dcObject
objectClass:organization
o:SZX
dc:DS
the customized and developed interpretation application program is used for reading the key information of the descriptive text and realizing mapping matching with the storage directory nodes of the storage directory framework. And (3) by matching with the description text, returning the first 1-5 marketing campaign tariff templates (which can be customized according to specific application scenes and are suggested to be not more than 5) with the highest matching degree score, and if a message that the matching templates do not exist is received, continuously selecting 6-10 templates until the matching templates are displayed and checked. And for the text description with too few input text, reminding the insufficient input information and too many matching results, and reminding the user to input again.
When a user inputs the text description of the marketing campaign or uploads the text description of the marketing campaign according to a fixed format on a window blank page of the tariff configuration system, after clicking a start analysis button, the user triggers the start of an interpretation application program, and the input text description is read and analyzed. The interpretation application program matches the marketing campaign tariff templates in the storage directory architecture one by reading the segment content. Triggering a tariff configuration flow after the user selects the matched marketing campaign tariff template, displaying the key tariff elements of the marketing campaign tariff template on a tariff auditing interface, and storing new configuration after confirming that the key tariff elements are correct.
If the key tariff elements in the tariff configuration template are inconsistent with the description text, the key tariff elements are modified and stored, and the reading application program records the modified labels and the values of the key tariff elements and updates and stores the modified labels and the values of the key tariff elements in the storage directory structure.
If the matched marketing campaign tariff templates do not exist in the storage directory structure, the marketing campaign tariff templates are manually added, the configuration of key tariff elements is independently carried out, and the key tariff elements are submitted and updated to the storage directory structure.
In the above embodiment, preferably, the interpretation application program performs text interpretation, classification and arrangement on the descriptive text of the literal marketing campaign by means of the existing AI knowledge accumulation and general deep learning process according to the descriptive text, so as to improve the efficiency and correctness of tariff template configuration.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, but various modifications and variations can be made to the present invention by those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. A marketing campaign tariff configuration matching selection method, comprising:
constructing a marketing campaign tariff template according to historical marketing campaign data conforming to the charging and accounting standards, extracting key text information of the marketing campaign tariff template and constructing a storage directory structure;
developing an interpretation application program matched with the node mapping of the storage directory structure and used for reading the key text information;
acquiring description text of a marketing campaign input by a user, and reading and analyzing the description text through the interpretation application program;
the interpretation application program is matched with the marketing campaign tariff templates one by one according to the analysis data of the description text, and a preset number of marketing campaign tariff templates which are ranked at the front are obtained according to the matching degree score;
displaying key tariff elements of the marketing campaign tariff templates with the matching degree scores ranked at the top in a tariff auditing interface;
and modifying the tariff parameters for the marketing campaign tariff template or newly adding the marketing campaign tariff template and filling the tariff parameters according to the selection of the user for the consistency of the key tariff elements and the description text.
2. The method of claim 1, wherein the storage directory structure is constructed according to a traffic type classification framework corresponding to a marketing campaign tariff template, and wherein the key text information of the marketing campaign tariff template is stored in the corresponding traffic type classification framework.
3. The marketing campaign tariff configuration matching selection method of claim 1, wherein the displaying the key tariff elements of the top-ranked marketing campaign tariff templates in the tariff audit interface modifies tariff parameters for the marketing campaign tariff templates or newly adds a marketing campaign tariff template and populates the tariff parameters based on the user's selection of consistency of the key tariff elements with the descriptive text, specifically comprising:
the key tariff elements of the marketing campaign tariff template are filled in the corresponding labels of the tariff auditing interface;
the tariff auditing interface displays the tag filled with the key tariff element;
if the user does not accord with the consistency selection of the key tariff element and the description text, displaying the key tariff element of the marketing campaign tariff template with the next matching degree ranking;
if the preset number of marketing campaign tariff templates are inconsistent with the description text, providing a manual configuration module of the marketing campaign tariff templates, and providing a specific parameter input box;
providing a specific parameter input box if the user accords with the consistency selection of the key tariff element and the description text;
and acquiring the numerical value in the specific parameter input box, and determining a marketing campaign tariff configuration scheme required by the user by combining with a corresponding marketing campaign tariff template.
4. A marketing campaign tariff configuration matching selection method as defined in claim 1 or 3, further comprising: and submitting and updating the newly added marketing campaign tariff template to the storage directory framework.
5. The marketing campaign tariff configuration matching selection method of claim 1, wherein the interpretation application performs literal interpretation, categorization, and layout of the descriptive text based on the descriptive text.
6. The marketing campaign tariff configuration matching selection method of claim 1, wherein the storage directory structure is constructed in accordance with the X500 protocol.
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| CN111582942B (en) * | 2020-05-12 | 2023-08-08 | 北京思特奇信息技术股份有限公司 | Method and system for generating batched marketing activities of custom marketing templates |
| CN113538111A (en) * | 2021-08-13 | 2021-10-22 | 中国联合网络通信集团有限公司 | Package configuration method and device |
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