CN111582942B - Method and system for generating batched marketing activities of custom marketing templates - Google Patents
Method and system for generating batched marketing activities of custom marketing templates Download PDFInfo
- Publication number
- CN111582942B CN111582942B CN202010398308.1A CN202010398308A CN111582942B CN 111582942 B CN111582942 B CN 111582942B CN 202010398308 A CN202010398308 A CN 202010398308A CN 111582942 B CN111582942 B CN 111582942B
- Authority
- CN
- China
- Prior art keywords
- marketing
- planning
- template
- generating
- planner
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/30—Creation or generation of source code
- G06F8/34—Graphical or visual programming
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/30—Creation or generation of source code
- G06F8/35—Creation or generation of source code model driven
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Landscapes
- Engineering & Computer Science (AREA)
- Software Systems (AREA)
- Theoretical Computer Science (AREA)
- General Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- General Business, Economics & Management (AREA)
- Marketing (AREA)
- Economics (AREA)
- Data Mining & Analysis (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a method and a system for generating a batched marketing campaign of a custom marketing template, and relates to the field of telecommunication services. The method comprises the following steps: acquiring attribute combinations of marketing elements selected by a planner, and generating a planning template according to a preset configuration rule and a data storage relationship according to a combination result; acquiring planning contents uploaded by planning personnel, and analyzing a planning template according to a preset configuration rule; filling the planning content into the parsed planning template according to a preset configuration rule to generate a batch of marketing activities. Compared with the traditional interface configuration marketing mode, the method can greatly reduce manual operation of the curatives, can quickly, massively and accurately generate the marketing activities, supports personalized customization of different curatives by batch templates, realizes flexibility and expansibility of the batch templates, and supports repeated use.
Description
Technical Field
The invention relates to the field of telecommunication services, in particular to a method and a system for generating a batched marketing campaign of a custom marketing template.
Background
At present, with the development of intelligent hardware, telecommunication service is based on various combination marketing of traditional basic service and value added service, and the marketing strategy is focused on the fusion marketing of intelligent hardware and mobile service, so that in order to expand income increasing points and develop new mode of intelligent hardware product sales, the viscosity of customers is increased by combining mobile service, and a large number of marketing activities are required to be frequently promoted.
However, because the product category of intelligent hardware is comparatively abundant, so activity planning demand is big, traditional mode through traditional interface combination configuration needs to make up the configuration one by one, and consequently the strategy is heavy and consuming time, has seriously influenced the time that the activity was brought to market, is difficult to satisfy the demand of batched marketing activity.
Disclosure of Invention
The invention aims to solve the technical problem of providing a method and a system for generating a batched marketing campaign of a custom marketing template aiming at the defects of the prior art.
The technical scheme for solving the technical problems is as follows:
a method for generating batched marketing activities of a custom marketing template comprises the following steps:
acquiring attribute combinations of marketing elements selected by a planner, and generating a planning template according to a preset configuration rule and a data storage relationship according to a combination result;
acquiring planning contents uploaded by planning personnel, and analyzing the planning template according to the preset configuration rule;
and filling the planning content into the parsed planning template to generate a batch of marketing activities.
The beneficial effects of the invention are as follows: the generation method provided by the invention is suitable for generating batch marketing activities, by providing a combination interface for planners, the planners can directly select attribute combinations of marketing elements through the combination interface, the planners can customize batch movable templates in a page mode, only the business information focused by the planners is reflected in the templates, the data elements stored at the bottom layer of the system are isolated, the planners can rapidly customize activities in batches based on the templates, then the templates with the planners are analyzed through an IT system, and the association rules of the elements and the system storage data are provided, so that the batch activities are automatically generated. Compared with the traditional interface configuration marketing mode, the method can greatly reduce manual operation of the curatives, can quickly, massively and accurately generate marketing activities, simultaneously supports individual customization of different curatives by batch templates, and also realizes flexibility and expansibility of batch templates.
The other technical scheme for solving the technical problems is as follows:
a system for mass marketing campaign generation of a custom marketing template, comprising:
the template generation unit is used for acquiring attribute combinations of marketing elements selected by a planner and generating a planning template according to a preset configuration rule and a data storage relationship according to a combination result;
the template analysis unit is used for acquiring planning contents uploaded by planning personnel and analyzing the planning template according to the preset configuration rules;
and the instance generating unit is used for filling the planning content into the parsed planning template to generate a batch of marketing activities.
Additional aspects of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
FIG. 1 is a flow chart of a method for generating a batch marketing campaign according to an embodiment of the present invention;
FIG. 2 is a structural framework diagram provided by an embodiment of the present invention of a batched marketing campaign generation system;
FIG. 3 is a schematic diagram of gear data provided by an embodiment of the present invention batch marketing campaign generation method;
FIG. 4 is a schematic diagram of the floor information of gear data provided by an embodiment of the present invention of a method for generating a batch marketing campaign.
Detailed Description
The principles and features of the present invention are described below with reference to the drawings, the illustrated embodiments are provided for illustration only and are not intended to limit the scope of the present invention.
As shown in FIG. 1, a flow chart is provided for an embodiment of a method for generating a batched marketing campaign, which is suitable for generating a batched marketing campaign of a custom marketing template, and comprises the following steps:
s1, obtaining attribute combinations of marketing elements selected by a planner, and generating a planning template according to a preset configuration rule and a data storage relationship according to a combination result;
s2, acquiring planning contents uploaded by planning personnel, and analyzing a planning template according to a preset configuration rule;
and S3, filling the planning content into the parsed planning template to generate a batch of marketing activities.
It should be appreciated that the generated planning template may be implemented by excel.
It should be noted that, the marketing elements may include cash, special money, special payment of a sub-card, system recharging, contract tariffs, installments of a bank card, promotions, mobile phone certificates, terminals, main tariffs, additional tariffs, SP services, deduction points, counteracting points, member numbers, member main tariffs, member additional tariffs, member special money, etc., and each marketing element is combined by marketing attributes, the marketing attributes are specific items of the marketing element, taking special money as an example, and the attributes may include: the special type, the charged amount, the special validation identifier, the consumption period, the monthly return amount, the starting time, the return mode, the return type, the payment type, the special option, the relative month number of the transfer validation, whether the delay is allowed, the monthly return amount mode, whether the repeated handling is allowed, etc., specifically, for the planner, he can configure the specific type of special, the total charged amount, the return in several months, how much money is returned per month, the validity period of the return money for the user, whether the user is allowed to participate in the same special activities repeatedly, etc.
Taking the terminal as an example, the attributes may include: terminal brand, terminal model, terminal cost, machine purchasing, cost subsidy mode, terminal model code, terminal brand code, unpacking period, whether month end line consumption is set, pre-stored proportion, month end line consumption amount, machine purchasing type, tax rate, contract price, 4G, customization, volte, terminal customization type and the like.
These elements, the planner can configure an example through the graphical interface to generate templates, for example, assuming that there are currently 10 mainstream tariff packages, costs vary from 39 to 199, and there are currently more than 300 mobile phones of the mainstream terminal brands and models, it is now necessary to generate a batch of planning activities. The scheme is that if the operation interface is used for selecting and configuring, different combinations of each mobile phone model and each charge package are needed to be selected on the operation system respectively, and the time and effort are wasted and errors are easy to occur.
By adopting the scheme provided by the invention, template configuration, such as the scene above, can be used, a planner only needs to configure a template combining main tariffs and a terminal, the template is operated once, then an export template is stored, batch activity generation can be carried out by using the template, the export template can be divided into two sheet pages of excel, each sheet page can store information of activity grade information pages, such as marketing mode, date of engagement, main pricing code, main tariff discount and the like, corresponding lower forms can be filled in, corresponding numbers can be filled in, and corresponding numerical values of each item can be filled in. The other sheet page may store terminal grade information, such as a terminal brand, a terminal model, a purchase machine type, an unpacking period, a purchase machine type, and the like, and the corresponding lower sheet page may be filled with a corresponding number, and the lower sheet page may be filled with a corresponding numerical value.
In practice, the system aims at the main tariffs and the attributes of the terminal elements more than the derived information content, but the information is processed by the system, no attention is needed for the service planners, so only relevant content is derived for the planners to configure, and the configuration rules can be adopted to control which of the elements are derived and which of the elements are not derived.
For example, whether the elements are exported or not can be judged by labeling the attributes of the elements, for example, the elements which are not needed to be exported are the elements which are Y, and the order of exporting the elements and the Chinese header presentation information can be set.
Then, the planner can fill in the tariffs and terminal ranges to be planed by using the excel template derived from the previous step, namely filling in the content of the two sheet pages derived from the planner, and then uploading the excel file.
The business curator can use the template excel to directly copy and paste, replace in batches and the like to edit the activity content to be curated.
Assuming that the tariff codes are M101096, M101098 and M061294, the terminal models are samsung D609, D728 and E578, and the following description will be given by way of example.
The system identifies the attribute of the marketing element according to the English column header information of the second row in the file, and generates the marketing activity by combining the configuration rule of the element attribute.
For example, the rule configuration may identify:
(1) Default values for import attributes may be configured.
(2) A length limitation of importing attribute values may be configured, such as a length requirement to fix a 10-bit string, or a length not exceeding a fixed value.
(3) The association relation of the imported attribute can be configured, and when the corresponding value of the imported attribute A is a, the attribute B can be configured.
(4) It may be configured that the import attribute value must be within an enumerated value range.
(5) It may be configured whether the import attribute value is null or non-null.
(6) The import attribute value type may be configured as an integer, a positive real number, or a character.
As shown in table 1, an exemplary element rule configuration information is given below:
TABLE 1
The system then automatically combines according to the template, which may be, for example:
gear 1 tariff M101096 and samsung D608 model
Gear 2 tariff M101096 and samsung D728 model
Gear 3 tariff M101096 and samsung E578 model
.........
According to 3 tariffs and 3 terminal models imported by the template, the tariffs and 3 terminal models are automatically combined into 9 gears, namely 9 activities, then the system stores and generates gear data, an exemplary generated gear data schematic diagram is given as shown in fig. 3, and the gear data system floor information of the first gear is taken as an example, and an exemplary schematic diagram is given as shown in fig. 4, wherein the schematic diagram comprises default configuration H26 element default terms and automatic supplementary element information of the system in a main tariffs H10 and a terminal H09, and the default configuration H26 element default configuration H26 element default and the automatic supplementary element information of the system in the terminal H09 are not concerned by a planner, but are information used for receiving subsequent effective activities.
According to the generating method provided by the embodiment, the combination interface is provided for the planner, so that the planner directly selects the attribute combination of the marketing elements through the combination interface, the planner self-defines a batch of movable templates in a page mode, only the service information focused by the planner is reflected in the templates, the data elements stored in the bottom layer of the system are isolated, the planner rapidly orders the activities in batch based on the templates, the template with the planner data is analyzed through the IT system, and the association rule of the elements and the system storage data is provided, so that the batch activities are automatically generated. Compared with the traditional interface configuration marketing mode, the method can greatly reduce manual operation of the curatives, can quickly, massively and accurately generate marketing activities, simultaneously supports individual customization of different curatives by batch templates, and also realizes flexibility and expansibility of batch templates.
Optionally, in some possible embodiments, the preset configuration rules include at least one of a category of the derived attribute of the marketing element, a default value, a length limit, an association, a range of values, whether empty, and a data type.
Optionally, in some possible embodiments, the method further includes:
the generation of the marketing campaign is controlled by the data_sine method, the BATCH_LIMIT method, the MATH_RETURN method, and the data_RAGE method.
Wherein:
(1) Data_sine method: the attribute values of the multi-batch configuration are not allowed to be repeated among batches.
(2) BATCH_LIMIT method: the number of batch configuration bars cannot exceed the configuration value.
(3) Math_return method: the sum of the monthly amount and the month amount is obtained mainly aiming at special money, auxiliary card special money, system recharging and the like, and the sum needs to be consistent with the total amount.
(4) Data_rage method: the attribute value needs to be in the configuration range interval, e.g., between 0 and 200.
The element attribute configuration rule can be used for checking whether the file imported by the service planner is legal or not, meanwhile, the file can be supplemented by the system according to the rule without being input by the planner, but after the verification of the system is passed, the information value is automatically calculated according to the configuration default value and the association rule, and then the system can be automatically combined according to the template.
Optionally, in some possible embodiments, the method further includes:
and acquiring a query instruction of the planner, searching a target planning template from the generated planning templates according to the query instruction and the data storage relationship, and sending the target planning template to a query end for browsing or downloading by the planner.
Optionally, in some possible embodiments, the method further includes:
and converting the content contained in the target planning template into business element information.
By converting the downloaded template content into the business element information identified by the business personnel, other data elements accepted and judged by the system can be shielded, so that the system is simple and easy to understand.
It is to be understood that in some embodiments, some or all of the alternatives described in the various embodiments above may be included.
As shown in FIG. 2, a structural framework diagram is provided for an embodiment of the present invention of a mass marketing campaign generation system adapted for mass marketing campaign generation of custom marketing templates, comprising:
the template generating unit 1 is used for acquiring attribute combinations of marketing elements selected by a planner and generating a planning template according to a preset configuration rule and a data storage relationship according to a combination result;
the template analysis unit 2 is used for acquiring planning contents uploaded by a planning person and analyzing the planning template according to a preset configuration rule;
an instance generating unit 3 for filling the planning content into the parsed planning template to generate a batch of marketing campaigns.
According to the generating system provided by the embodiment, the combination interface is provided for the planner, so that the planner can directly select the attribute combination of the marketing elements through the combination interface, the planner can customize the batch movable templates in a page mode, only the service information focused by the planner is reflected in the templates, the data elements stored in the bottom layer of the system are isolated, the planner can rapidly customize the activities in batch based on the templates, then the IT system analyzes the templates with the planed data, and provides the association rules of the elements and the system storage data, so that the batch activities are automatically generated. Compared with the traditional interface configuration marketing mode, the method can greatly reduce manual operation of the curatives, can quickly, massively and accurately generate marketing activities, simultaneously supports individual customization of different curatives by batch templates, and also realizes flexibility and expansibility of batch templates.
Optionally, in some possible embodiments, the preset configuration rules include at least one of a category of the derived attribute of the marketing element, a default value, a length limit, an association, a range of values, whether empty, and a data type.
Optionally, in some possible embodiments, the instance generating unit 3 is further configured to control the generation process of the marketing campaign by a data_sine method, a bus_limit method, a math_return method, and a data_rage method.
Optionally, in some possible embodiments, the method further includes:
and the template query unit 4 is used for acquiring a query instruction of the planner, searching a target planning template from the generated planning templates according to the query instruction and the data storage relationship, and sending the target planning template to a query end for the planner to browse or download.
Optionally, in some possible embodiments, the template querying unit 4 is further configured to convert content included in the target planning template into business element information.
It is to be understood that in some embodiments, some or all of the alternatives described in the various embodiments above may be included.
It should be noted that, the foregoing embodiments are product embodiments corresponding to the previous method embodiments, and the description of each optional implementation manner in the product embodiments may refer to the corresponding description in the foregoing method embodiments, which is not repeated herein.
The reader will appreciate that in the description of this specification, a description of terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, the different embodiments or examples described in this specification and the features of the different embodiments or examples may be combined and combined by those skilled in the art without contradiction.
In the several embodiments provided in this application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the method embodiments described above are merely illustrative, e.g., the division of steps is merely a logical function division, and there may be additional divisions of actual implementation, e.g., multiple steps may be combined or integrated into another step, or some features may be omitted or not performed.
The present invention is not limited to the above embodiments, and various equivalent modifications and substitutions can be easily made by those skilled in the art within the technical scope of the present invention, and these modifications and substitutions are intended to be included in the scope of the present invention. Therefore, the protection scope of the invention is subject to the protection scope of the claims.
Claims (8)
1. A method for generating a batched marketing campaign of a custom marketing template is characterized by comprising the following steps:
acquiring attribute combinations of marketing elements selected by a planner, and generating a planning template according to a preset configuration rule and a data storage relationship according to a combination result;
acquiring planning contents uploaded by planning personnel, and analyzing the planning template according to the preset configuration rule;
filling the planning content into the parsed planning template to generate a batch of marketing activities;
the preset configuration rule comprises at least one of the category, default value, length limit, association relation, value range, whether the attribute of the derived marketing element is null or not and the data type.
2. The method for generating a batched marketing campaign of the custom marketing template of claim 1, further comprising:
the generation of the marketing campaign is controlled by a data_sine method, a band_limit method, a math_return method, and a data_rage method.
3. The method for generating a batched marketing campaign of the custom marketing template according to claim 1 or 2, further comprising:
and acquiring a query instruction of a planner, searching a target planning template from the generated planning templates according to the query instruction and the data storage relationship, and sending the target planning template to a query end for the planner to browse or download.
4. The method for generating a batched marketing campaign of the custom marketing template of claim 3, further comprising:
and converting the content contained in the target planning template into business element information.
5. A system for generating a batched marketing campaign of a custom marketing template, comprising:
the template generation unit is used for acquiring attribute combinations of marketing elements selected by a planner and generating a planning template according to a preset configuration rule and a data storage relationship according to a combination result;
the template analysis unit is used for acquiring planning contents uploaded by planning personnel and analyzing the planning template according to the preset configuration rules;
an instance generating unit, configured to fill the planning content into the parsed planning template, and generate a batch of marketing campaigns;
the preset configuration rule comprises at least one of the category, default value, length limit, association relation, value range, whether the attribute of the derived marketing element is null or not and the data type.
6. The system of claim 5, wherein the instance generation unit is further configured to control the generation of the marketing campaign by a data_sine method, a batch_limit method, a math_return method, and a data_rage method.
7. The mass marketing campaign generation system of the custom marketing template of claim 5 or 6, further comprising:
the template query unit is used for acquiring a query instruction of the planner, searching a target planning template from the generated planning templates according to the query instruction and the data storage relationship, and sending the target planning template to the query end for the planner to browse or download.
8. The system for generating a batch of customized marketing templates of claim 7, wherein the template query unit is further configured to convert content contained in the target planning template into business element information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010398308.1A CN111582942B (en) | 2020-05-12 | 2020-05-12 | Method and system for generating batched marketing activities of custom marketing templates |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010398308.1A CN111582942B (en) | 2020-05-12 | 2020-05-12 | Method and system for generating batched marketing activities of custom marketing templates |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN111582942A CN111582942A (en) | 2020-08-25 |
| CN111582942B true CN111582942B (en) | 2023-08-08 |
Family
ID=72113511
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202010398308.1A Active CN111582942B (en) | 2020-05-12 | 2020-05-12 | Method and system for generating batched marketing activities of custom marketing templates |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111582942B (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112132645B (en) * | 2020-08-26 | 2022-05-17 | 北京思特奇信息技术股份有限公司 | Method and system for verifying similar elements of tariff configuration template |
| CN112613289B (en) * | 2020-12-07 | 2024-02-02 | 北京思特奇信息技术股份有限公司 | Marketing campaign tariff configuration matching selection method |
| CN113312892B (en) * | 2021-06-10 | 2024-04-23 | 车智互联（北京）科技有限公司 | Coupon generation method, computing device and storage medium |
| CN114816580B (en) * | 2022-05-19 | 2023-10-24 | 青岛海尔科技有限公司 | Configuration method of operation activities, storage medium and electronic device |
Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| AU2015201874A1 (en) * | 2012-08-31 | 2015-04-30 | Accenture Global Services Limited | Multi-channel marketing attribution analytics |
| CN108288181A (en) * | 2018-02-10 | 2018-07-17 | 深圳壹账通智能科技有限公司 | The preferential movable generation method of one kind, device, terminal device and storage medium |
| CN108985811A (en) * | 2017-06-02 | 2018-12-11 | 北京京东尚科信息技术有限公司 | Method, apparatus and electronic equipment for precision marketing |
| CN109559153A (en) * | 2018-10-26 | 2019-04-02 | 深圳壹账通智能科技有限公司 | Marketing activity configuration method, device, medium and computer equipment |
| CN109711906A (en) * | 2019-01-10 | 2019-05-03 | 哈步数据科技(上海)有限公司 | A kind of distribution method and system of favor information |
| CN110210889A (en) * | 2019-04-25 | 2019-09-06 | 深圳壹账通智能科技有限公司 | Creation method, device and the computer equipment of marketing activity information |
| CN110310156A (en) * | 2019-07-01 | 2019-10-08 | 福建广电网络集团股份有限公司 | CHINA RFTCOM Co Ltd wechat marketing service platform |
| CN112613289A (en) * | 2020-12-07 | 2021-04-06 | 北京思特奇信息技术股份有限公司 | Marketing activity tariff configuration matching selection method |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9208462B2 (en) * | 2011-12-21 | 2015-12-08 | Mu Sigma Business Solutions Pvt. Ltd. | System and method for generating a marketing-mix solution |
| US20130268349A1 (en) * | 2012-03-09 | 2013-10-10 | Corelogic | Method and system of optimizing a marketing campaign of a salable commodity |
| US20150317670A1 (en) * | 2014-05-01 | 2015-11-05 | Adobe Systems Incorporated | Dynamic marketing resource arbitrage |
-
2020
- 2020-05-12 CN CN202010398308.1A patent/CN111582942B/en active Active
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| AU2015201874A1 (en) * | 2012-08-31 | 2015-04-30 | Accenture Global Services Limited | Multi-channel marketing attribution analytics |
| CN108985811A (en) * | 2017-06-02 | 2018-12-11 | 北京京东尚科信息技术有限公司 | Method, apparatus and electronic equipment for precision marketing |
| CN108288181A (en) * | 2018-02-10 | 2018-07-17 | 深圳壹账通智能科技有限公司 | The preferential movable generation method of one kind, device, terminal device and storage medium |
| CN109559153A (en) * | 2018-10-26 | 2019-04-02 | 深圳壹账通智能科技有限公司 | Marketing activity configuration method, device, medium and computer equipment |
| CN109711906A (en) * | 2019-01-10 | 2019-05-03 | 哈步数据科技(上海)有限公司 | A kind of distribution method and system of favor information |
| CN110210889A (en) * | 2019-04-25 | 2019-09-06 | 深圳壹账通智能科技有限公司 | Creation method, device and the computer equipment of marketing activity information |
| CN110310156A (en) * | 2019-07-01 | 2019-10-08 | 福建广电网络集团股份有限公司 | CHINA RFTCOM Co Ltd wechat marketing service platform |
| CN112613289A (en) * | 2020-12-07 | 2021-04-06 | 北京思特奇信息技术股份有限公司 | Marketing activity tariff configuration matching selection method |
Non-Patent Citations (1)
| Title |
|---|
| 基于营销案业务的统一管理平台关键技术研究;朱国强;孙红敏;邢薇;;智能计算机与应用(第01期);全文 * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN111582942A (en) | 2020-08-25 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN111582942B (en) | Method and system for generating batched marketing activities of custom marketing templates | |
| US8090612B2 (en) | Producing marketing items for a marketing campaign | |
| US5761650A (en) | Billing system and method | |
| CN105393279A (en) | Method of obtaining optimized use case for communication network | |
| CN105229689A (en) | Article automatic powder adding is added to the method for virtual shopping cart | |
| US7305073B2 (en) | Rate modelling | |
| US20150019393A1 (en) | Information processing apparatus and method, and non-transitory computer readable medium | |
| CN107742245A (en) | A kind of merchant information recommends method, apparatus and equipment | |
| CN103985049A (en) | Method and device for setting marketing tool | |
| Held et al. | Microsoft Excel Functions and Formulas with Excel 2019/Office 365 | |
| CN109685586A (en) | A kind of processing method and system of VAT invoice data | |
| CN109886743A (en) | A kind of business accounting method and apparatus | |
| CN106530029A (en) | Commodity publishing setting system and setting method | |
| CA2427269C (en) | Browser-based system for ordering financial products | |
| CN111415220A (en) | Price quoting method and device for mold and product | |
| CN112613289B (en) | Marketing campaign tariff configuration matching selection method | |
| CN110866779A (en) | Data processing method, device, equipment and storage medium based on different channel advertisement delivery | |
| CN114580369B (en) | Signing method and system based on contract template | |
| CN105427162A (en) | Cash gift bookkeeping device and use method thereof | |
| CN115393112A (en) | Insurance expense accounting method and device and data processing system | |
| CN112132645B (en) | Method and system for verifying similar elements of tariff configuration template | |
| CN113393219A (en) | Logistics service data processing method and device, electronic equipment and storage medium | |
| KR102336121B1 (en) | System for sharing market benefit and method thereof | |
| CN103226770A (en) | POS (Point-of-Sale) terminal charging method | |
| CN107480212A (en) | Data processing method and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |