CN108288181A - The preferential movable generation method of one kind, device, terminal device and storage medium - Google Patents
The preferential movable generation method of one kind, device, terminal device and storage medium Download PDFInfo
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- CN108288181A CN108288181A CN201810138042.XA CN201810138042A CN108288181A CN 108288181 A CN108288181 A CN 108288181A CN 201810138042 A CN201810138042 A CN 201810138042A CN 108288181 A CN108288181 A CN 108288181A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0222—During e-commerce, i.e. online transactions
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Abstract
The invention discloses a kind of preferential movable generation method, device, terminal device and storage medium, the method includes：Receive the targeted advantages element information for the target product that trade company is arranged from interaction page, targeted advantages scene information, object judgement condition and the targeted advantages amount of money, by targeted advantages element information, object judgement condition and preset motility model are combined, obtain favourable condition model, by targeted advantages scene information, the targeted advantages amount of money and preset motility model are combined, obtain offers content model, according to preset template, favourable condition model and offers content model are parsed, create the preferential activity description of target product, if detecting, user operates the purchase of target product, then according to the preferential activity description of the price of target product and target product, parse the preferential result information of target product.Technical scheme of the present invention effectively increases flexibility, scalability and the popularization efficiency of marketing activity.
Description
Technical field
The present invention relates to e-commerce field, more particularly to a kind of preferential movable generation method, device, terminal device and
Storage medium.
Background technology
In traditional marketing system, need to carry out stand-alone development for each marketing activity type, when in marketing activity
When appearance quantity is very huge, marketing system can be caused the dynamic change in market can not to be followed correspondingly to be adjusted in time, caused
The marketing activity that businessman carries out can not be promoted in first time to consumer, and best marketing opportunity is missed.Carry out in marketing activity
In the process, it when businessman needs to modify to market content according to development of the activity situation, needs to marketing system developer
The demand for proposing modification marketing activity content, so as to cause carrying out, marketing activity popularization efficiency is low, flexibility is low low with autgmentability.
Invention content
The embodiment of the present invention provides the preferential movable generation method of one kind, device, terminal device and storage medium, to solve
The popularization efficiency of marketing activity is low, the low problem low with autgmentability of flexibility.
In a first aspect, the embodiment of the present invention provides a kind of preferential movable generation method, including：
Receive the targeted advantages element information of the target product that is arranged from interaction page of trade company, targeted advantages scene information,
Object judgement condition and the targeted advantages amount of money；
The targeted advantages element information and the object judgement condition are combined, favourable condition model is obtained；
The targeted advantages scene information and the targeted advantages amount of money are combined, offers content model is obtained；
According to preset template, the favourable condition model and the offers content model are parsed, described in establishment
The preferential activity description of target product；
If detecting, user operates the purchase of the target product, according to the price of the target product and the mesh
The preferential activity description for marking product, parses the preferential result information of the target product；
Export the preferential result information.
Second aspect, the embodiment of the present invention provide a kind of preferential movable generating means, including：
Targeted advantages information module is received, the targeted advantages for receiving the target product that trade company is arranged from interaction page are wanted
Prime information, targeted advantages scene information, object judgement condition and the targeted advantages amount of money；
Condition model module is created, for the targeted advantages element information and the object judgement condition to be carried out group
It closes, obtains favourable condition model；
Content model module is created, for the targeted advantages scene information and the targeted advantages amount of money to be carried out group
It closes, obtains offers content model；
Active content module is created, is used for according to preset template, to the favourable condition model and the offers content
Model is parsed, and the preferential activity description of the target product is created；
Preferential object module is parsed, if for detecting that user operates the purchase of the target product, according to
The preferential activity description of the price of target product and the target product parses the preferential result information of the target product；
Preferential object module is exported, for exporting the preferential result information.
The third aspect, the embodiment of the present invention provide a kind of terminal device, including memory, processor and are stored in described
In memory and the computer program that can run on the processor, the processor are realized when executing the computer program
The step of preferential movable generation method.
Fourth aspect, the embodiment of the present invention provide a kind of computer readable storage medium, the computer-readable storage medium
Matter is stored with computer program, and the computer program realizes the step of the preferential movable generation method when being executed by processor
Suddenly.
The embodiment of the present invention has the following advantages that compared with prior art：Preferential movable life provided in an embodiment of the present invention
At in method, apparatus, terminal device and storage medium, the targeted advantages for receiving the target product that trade company is arranged from interaction page are wanted
Prime information, targeted advantages scene information, object judgement condition and the targeted advantages amount of money, targeted advantages element information and target are sentenced
Broken strip part is combined, and obtains favourable condition model, and targeted advantages scene information and the targeted advantages amount of money are combined, obtained
Offers content model parses favourable condition model and offers content model according to preset template, creates target product
Preferential activity description, if detecting, user operates the purchase of target product, is produced according to the price of target product and target
The preferential activity description of product parses the preferential result information of target product.On the one hand, favourable condition model and preferential interior is used
Molar type is separated by favourable condition and offers content, and is carried out to favourable condition model and offers content model by template
Dynamic analysis to effectively improve the flexibility for formulating preferential activity description, and then improves the flexibility of marketing activity；It is another
Aspect, using to targeted advantages element information, object judgement condition, targeted advantages scene information and targeted advantages amount of money etc.
The favourable condition model and offers content model that the mode that attribute is combined obtains have the spy that flexibility is strong, scalability is strong
Point can realize dynamic attribute addition or delete, to effectively improve the scalability of marketing activity, and then improve battalion
Sell movable popularization efficiency.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the present invention
Example, for those of ordinary skill in the art, without having to pay creative labor, can also be according to these attached drawings
Obtain other attached drawings.
Fig. 1 is the implementation flow chart for the preferential movable generation method that the embodiment of the present invention 1 provides；
Fig. 2 is in the preferential movable generation method that the embodiment of the present invention 1 provides according to movable element information drawing template establishment
Implementation flow chart；
Fig. 3 is the implementation flow chart of step S72 in the preferential movable generation method that the embodiment of the present invention 1 provides；
Fig. 4 is the implementation flow chart of step S73 in the preferential movable generation method that the embodiment of the present invention 1 provides；
Fig. 5 is the implementation flow chart of step S4 in the preferential movable generation method that the embodiment of the present invention 1 provides；
Fig. 6 is the schematic diagram of the preferential movable generating means provided in the embodiment of the present invention 2；
Fig. 7 is the schematic diagram of the terminal device provided in the embodiment of the present invention 4.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained without creative efforts
Example, shall fall within the protection scope of the present invention.
Embodiment 1
Referring to Fig. 1, Fig. 1 shows the implementation process of preferential movable generation method provided in this embodiment.This is preferential
Movable generation method is applied in e-commerce industry.Details are as follows：
S1：Receive targeted advantages element information, the targeted advantages scene letter of the target product that trade company is arranged from interaction page
Breath, object judgement condition and the targeted advantages amount of money.
In embodiments of the present invention, interaction page refers to the page that trade company and client carry out information exchange, interaction page
Can be webpage, specific interaction page can be needed to set, not limited herein according to practical application.Target product refer to
The preferential product of pre- participation is selected as by businessman before marketing activity.
Targeted advantages element information refers to being selected as the preferential preferential element of pre- participation by businessman before a marketing activity to believe
Breath.Preferential element information refers to indispensable element information, preferential element information when carrying out preferential in a marketing activity
Including user information, Business Information and merchandise news etc..User information can be user gradation information or user's bank card information
Deng, for example, user gradation information can be three-level or level Four, user's bank card information can be gold card or diamond card；Businessman believes
Breath can be business types or merchant identification information etc., for example, business types can be electronic product or foodstuff, Shang Jiabiao
It can be the combination that English alphabet or English alphabet add Arabic numerals to know information；Merchandise news can be commodity label information or
Goods amount etc., for example, commodity label can be the combination that English alphabet or English alphabet add Arabic numerals, goods amount can
Think 300 yuans or 500 yuans.
Targeted advantages scene information refers to being selected as the preferential preferential scene of pre- participation by businessman before a marketing activity to believe
Breath.Preferential scene information refers to the information of performed action when carrying out preferential in a marketing activity, preferential scene information packet
Include and completely subtract, completely roll over or subtract at random, wherein full subtract can be that full 500 subtract or full 800 subtract, full folding can be completely 300 foldings or
Full 600 foldings, it can be to subtract a random amount of money to subtract at random, and the random amount of money can be 50 yuans, 70 yuans
Or 80 yuans etc..
It should be noted that the particular content of preferential element information and preferential scene information can be according to the need of practical application
It sets, does not limit herein.
Object judgement condition refers to being selected as the preferential preset Rule of judgment of pre- participation by businessman before a marketing activity.
The targeted advantages amount of money refers to being selected as the preferential preset preferential amount of money of pre- participation by businessman before a marketing activity.
Specifically, targeted advantages element information, the mesh of the target product that trade company is arranged from the interaction page of client are received
Preferential scene information, object judgement condition and the targeted advantages amount of money are marked, and targeted advantages element information, targeted advantages scene are believed
Breath, the preset Rule of judgment of target and the preset preferential amount of money of target are saved in target database.Wherein, target database refers to
Trade company stores the database of target data, and target data includes that targeted advantages element information, targeted advantages scene information, target are sentenced
Broken strip part and the targeted advantages amount of money.
It should be noted that targeted advantages element information, targeted advantages scene information, object judgement condition and targeted advantages
The amount of money can increase, inquires, changes or delete at any time.
This step in order to better understand is illustrated below by an example, is specifically expressed as follows：
For example, it is assumed that trade company is No.1 electronic product paradise, interaction page is electronic site interface, and target product is mobile phone
Or phone charger, targeted advantages element information are 300 yuans of the amount of money of purchase or 500 yuans of the amount of money of purchase, mesh
It is completely to subtract to mark preferential scene, and it is 30 yuans or 50 yuans that object judgement condition, which is more than, the targeted advantages amount of money,
Target database is A databases, then, receives 300 yuan of the purchase amount of money that No.1 electronic product paradise is arranged from electronic site interface
RMB 500 yuans of the amount of money of purchase, completely subtracts, is more than, 30 yuans and 50 yuans, and will buy the amount of money
300 yuans, purchase 500 yuans of the amount of money, completely subtract, be more than, 30 yuans and 50 yuans be saved in A
Database.
S2：Targeted advantages element information and object judgement condition are combined, favourable condition model is obtained.
In embodiments of the present invention, favourable condition model refer to before a marketing activity by businessman be selected as it is pre- participate in it is preferential
Favourable condition model.
Specifically, first, by one in the targeted advantages element information and target database in target database
Object judgement condition be combined or target database in multiple targeted advantages element informations and target database in one
Object judgement condition is combined, multiple mesh in multiple targeted advantages element informations and target database in target database
Mark Rule of judgment is combined, and obtains the first combined result, using first combined result as favourable condition model, and will be preferential
Condition model is saved in model database.
Further, the default conditions of favourable condition model are Pending The Entry Into Force state, and obtained favourable condition model is passed through
Interaction page feeds back to trade company, starts the model for needing to come into force using Starting mode according to the selection of trade company.Enabling mode can
Think that click start button, specific Starting mode can be needed to set, not limited herein according to practical application.
S3：Targeted advantages scene information and the targeted advantages amount of money are combined, offers content model is obtained.
In embodiments of the present invention, offers content model refer to before a marketing activity by businessman be selected as it is pre- participate in it is preferential
Offers content model.
Specifically, first, by one in the targeted advantages scene information and target database in target database
The targeted advantages amount of money is combined, multiple mesh in target database targeted advantages scene information and target database
It marks the preferential amount of money to be combined, multiple targets in multiple targeted advantages scene informations and target database in target database
The preferential amount of money is combined, and obtains the second combined result, and using the second combined result as offers content model, and will be preferential interior
Molar type is saved in model database.
Further, the default conditions of offers content model are Pending The Entry Into Force state, and obtained offers content model is passed through
Interaction page feeds back to trade company, starts the model for needing to come into force using Starting mode according to the selection of trade company.Enabling mode can
Think and make hook before starting box, specific Starting mode can need to set according to practical application, not limit herein.
S4：According to preset template, favourable condition model and offers content model are parsed, target product is created
Preferential activity description.In embodiments of the present invention, preset template is obtained based on default rule engine template.It needs
Bright, preset template is customized, preset template exclusively for some industry or certain several similar marketing activity
It can customize according to actual needs multiple, each preset template is different.Default rule engine template refers to primary
Preset regulation engine template during marketing activity carries out, the general preferential rule of regulation engine template definition.Rule is drawn
It is a kind of component of insertion in the application to hold up, to individually management and the parsing of sales service rule, disassociation service rule with answer
With program, regulation engine can be Drools or iLog, and specific rules engine according to practical application can select,
It does not limit herein.Wherein, regulation engine is stored in regulation engine database.
Specifically, according to preset template, using RETE algorithms to favourable condition model in model database and preferential
Content model is parsed, and creates the preferential activity description of target product, and target product and preferential activity description are corresponded to and protected
It is stored in activity description database.Wherein, RETE algorithms are passed through to regular Fast Match Algorithm and form RETE networks before one kind
Pattern match is carried out, the redundancy of time (Temporal redundancy) and structural similarity of rule-based system are utilized
(structural similarity) two features improve the matched efficiency of system model.
Preferential activity description refers to particular content when enjoying privileges activity in marketing activity progress, such as：" hand
Full 2000 yuans of the machine purchase amount of money makes a call to 8.5 foldings "
S5：If detecting, user operates the purchase of target product, according to the price of target product and target product
Preferential activity description parses the preferential result information of target product.
In embodiments of the present invention, user refers to natural person.The price of target product refers to the marked price gold on target product
The price of volume, target product is stored in element information database.Preferential result information refers in marketing activity progress
Enjoy privileges the result after activity.
Specifically, if detecting, user operates the purchase of target product, and the mesh is obtained from activity description database
The corresponding preferential activity description of product is marked, it is preferential to the carry out of the price of target product according to the preferential activity description, it parses
The preferential result information of target product, and preferential result information is saved in benefit data library.
This step in order to better understand is illustrated below by an example, is specifically expressed as follows：
For example, it is assumed that user is " Xiao Ming ", target product is " mobile phone ", and the price of target product is " $2000 ", target
The preferential activity description of product is " mobile phone buys full 2000 yuans of the amount of money and makes a call to 8.5 foldings ", then, if detecting, " Xiao Ming " is right
The purchase of " mobile phone " operates, then, call in activity description database " full 2000 yuans of the mobile phone purchase amount of money makes a call to 8.5
Folding ", according to " full 2000 yuans of the mobile phone purchase amount of money makes a call to 8.5 foldings " to " $2000 " progress is preferential, and it is right to parse " mobile phone "
The favourable price answered is " $1700 ", and by " $1700 " be saved in benefit data library.
S6：Export preferential result information.
Specifically, the preferential result information in benefit data library is output to client, it is so as to user it can be clearly seen that excellent
Favour result information.
In the corresponding embodiments of Fig. 1, the targeted advantages element letter for the target product that trade company is arranged from interaction page is received
Breath, targeted advantages scene information, object judgement condition and the targeted advantages amount of money, by targeted advantages element information and object judgement item
Part is combined, and obtains favourable condition model, and targeted advantages scene information and the targeted advantages amount of money are combined, and is obtained preferential
Content model parses favourable condition model and offers content model according to preset template, creates the excellent of target product
Favour activity description, if detecting, user operates the purchase of target product, according to the price of target product and target product
Preferential activity description parses the preferential result information of target product.On the one hand, using favourable condition model and offers content mould
Type is separated by favourable condition and offers content, and by template to favourable condition model and offers content model into Mobile state
Parsing to effectively improve the flexibility for formulating preferential activity description, and then improves the flexibility of marketing activity；Another party
Face, using to categories such as targeted advantages element information, object judgement condition, targeted advantages scene information and the targeted advantages amount of money
Property the obtained favourable condition model of the mode that is combined and offers content model there is the spy that flexibility is strong, scalability is strong
Point can realize dynamic attribute addition or delete, to effectively improve the scalability of marketing activity, and then improve battalion
Sell movable popularization efficiency.
Next, on the basis of the corresponding embodiments of Fig. 1, to the reception trade company that is referred in step S1 from interaction page
Before the preferential element information and preferential scene information of the target product of setting, if template includes favourable condition template and preferential interior
Molar plate, then, as shown in Fig. 2, the preferential movable generation method further includes：
S71：The extraction activity element information from movable element information database, wherein movable element information includes preferential
Element information and preferential scene information.
In embodiments of the present invention, movable element information database is for preserving movable element information, movable element information
Including preferential element information and preferential scene information.
Specifically, preferential element information and preferential scene information are extracted from movable element information database.It needs to illustrate
, the preferential element information and preferential scene information of extraction are preferential element informations whole in movable element information database
With preferential scene information.
This step in order to better understand is illustrated below by an example, is specifically expressed as follows：
For example, it is assumed that preferential element information includes user information, Business Information and merchandise news, user information includes user
Class information and user's bank card information, Business Information include business types and merchant identification information, and merchandise news includes commodity
Label and goods amount.Preferential scene information is including completely subtracting information and completely rolling over information.Wherein, user gradation information is " three-level ",
User's bank card information is " gold card ", and business types are " electronic product ", and merchant identification information is " DYDZCP ", commodity label
For " SJ0001 ", goods amount is " $200 ", it is " full 200 subtract " completely to subtract information, and it is " full 300 give a discount " completely to roll over information, then,
The movable element information extracted from movable element information database include " three-level ", " gold card ", " electronic product ",
" DYDZCP ", " SJ0001 ", " $200 ", " full 200 subtract " and " full 300 give a discount ".
S72：According to preferential element information, favourable condition template is created.
In embodiments of the present invention, favourable condition template refers to the template of the favourable condition in a marketing activity.
Specifically, in movable element information database preferential element information and preset Rule of judgment be combined and
Parsing, and favourable condition template is created based on default rule engine template.
S73：According to preferential scene information, offers content template is created.
In embodiments of the present invention, offers content template refers to the template of the offers content in a marketing activity.
Specifically, in movable element information database preferential scene information and preset Rule of judgment be combined and
Parsing, and offers content template is created based on default rule engine template.
In the corresponding embodiments of Fig. 2, by extracting preferential element information and preferential from movable element information database
Scene information, and favourable condition template is respectively created according to preferential element information and preferential scene information and creates offers content mould
Plate, favourable condition and offers content exist in the form of template respectively, and template includes favourable condition template and offers content template,
When so that subsequently being parsed using template, favourable condition and offers content can be parsed respectively, improve parsing effect
Rate, and then improve marketing activity and promote efficiency.
On the basis of the corresponding embodiments of Fig. 2, below by a specific embodiment come to being referred in step S72
According to preferential element information, the concrete methods of realizing for creating favourable condition template is described in detail.
Referring to Fig. 3, Fig. 3 is shown according to preferential element information, the specific implementation flow of favourable condition template is created, in detail
It states as follows：
S721：Preferential element information and preset Rule of judgment are combined, favourable condition information is obtained.
In embodiments of the present invention, preset Rule of judgment refers to the preset judgement in marketing activity progress
Condition, preset Rule of judgment can be to be more than or less than or be equal to, and specifically, preset Rule of judgment can be according to practical application
Need set, do not limit herein.Wherein, preset Rule of judgment is stored in Rule of judgment database.Favourable condition is believed
Breath refers to the specifying information of the favourable condition in marketing activity progress, for example, favourable condition information is that " the purchase amount of money is more than
300 yuans or user class are more than Pyatyi ".
Specifically, by one in the preferential element information and Rule of judgment database in movable element information database
Kind preset Rule of judgment is combined, or by movable element information database multiple and different preferential element informations and sentence
A kind of preset Rule of judgment in disconnected condition database is combined, or will be multiple and different in movable element information database
Preferential element information and Rule of judgment database in a variety of preset Rule of judgment be combined, obtain different preferential items
Part information, and will be in favourable condition information preservation to benefit data library.
This step in order to better understand is illustrated below by an example, is specifically expressed as follows：
For example, it is assumed that preferential element information is 500 yuans of the amount of money of purchase or preferential element information is purchase gold
500 yuans of volume and user member's grade are three-level, Rule of judgment be more than or Rule of judgment be to be more than and be equal to, then,
Will 500 yuans of the amount of money of purchase and more than being combined, or be by 500 yuans of the amount of money of purchase, user member's grade
Three-level and more than being combined, or 500 yuans of the amount of money of purchase, user member's grade are three-level, are more than and are equal to progress
Combination obtains the purchase amount of money and is more than 500 yuans, or the purchase amount of money is more than 500 yuans and user member's grade is big
In three-level, or the purchase amount of money is more than 500 yuans and user member's grade is equal to three-level, or the purchase amount of money is equal to 500 yuan
RMB and user member's grade are more than three-level, or the purchase amount of money is equal to 500 yuans and user member's grade is equal to three
Grade.
S722：According to preset data format, favourable condition information is parsed, obtains favourable condition template.
In embodiments of the present invention, preset data format include number, character string, judge symbol, letter and logic accord with
Number etc., number can be 1,2 or 5, and character string can be DIY or DIYICP, judge that symbol can be to be more than, be less than or equal to,
Letter can be A or b, logical symbol can be+,-, *, specific preset data format can set according to the needs of practical application
It is fixed, it does not limit herein.Wherein, preset data format is stored in form database.
Specifically, first, according to the preset data format in form database, to the favourable condition in benefit data library
Information is parsed, i.e., according to the preset data format in form database, the favourable condition information in benefit data library
Chinese numerical value, Rule of judgment and other content be translated as Arabic numerals, judge to meet, character string etc., obtain the first parsing
As a result, then, the first analysis result and default rule engine template being combined, favourable condition template is obtained.
This step in order to better understand is illustrated below by an example, is specifically expressed as follows：
For example, it is assumed that preset data format includes number, judges symbol and character string, number is " 60 ", judges symbol
For ">", character string is " Age " and " mobile phone 001 ", and favourable condition information is " when age of user was more than for 60 one full year of life
When ", default rule engine template is completely to roll over template, and the particular content for completely rolling over template is as follows：
if
[Customer].[Age]>[Value]
then
[Product] [Rate]=y
else
[Product] [Rate]=1
End
Then, first, according in form database " 60 ", ">", " Age " and " mobile phone001 ", to preferential number
According in library " age ", " being more than ", " 60 one full year of life ", " mobile phone 001 ", be translated as " Age ", ">”、“60”、“mobile phone
001 ", obtain " Customer.Age>60 ", " mobile phone 001.Rate=y ", then, by " Customer.Age>
60 ", " mobile phone 001.Rate=y " and above-mentioned completely folding template are combined, and obtain the preferential favourable condition mould of full folding
Plate is：
if
[Customer].[Age]>[60]
then
[mobile phone 001] [Rate]=y
else
[mobile phone 001] [Rate]=1
End。
In the corresponding embodiments of Fig. 3, by the way that preferential element information and preset Rule of judgment to be combined, obtain excellent
Favour conditional information parses favourable condition information according to preset data format, obtains favourable condition template.By excellent
The arbitrary combination of favour element information and preset Rule of judgment, obtained favourable condition template cover various combined situations, from
And subsequently according to template be improved the efficiency of model analyzing, and then improve popularization efficiency.
On the basis of the corresponding embodiments of Fig. 2, below by a specific embodiment come to being referred in step S73
According to preferential scene information, the concrete methods of realizing for creating offers content template is described in detail.
Referring to Fig. 4, Fig. 4 is shown according to preferential scene information, the specific implementation flow of offers content template is created, in detail
It states as follows：
S731：Preferential scene information and the preset preferential amount of money are combined, offers content information is obtained.
In embodiments of the present invention, the preset preferential amount of money refers to preset preferential in marketing activity progress
The amount of money, i.e., the preset preferential amount of money refers to the preset amount of money actually subtracted in marketing activity progress, preset
The preferential amount of money can be RMB or U.S. dollar etc., and RMB can be 30 yuans or 50 yuans, and U.S. dollar can be with
For 10 U.S. dollars or eight U.S. dollars, wherein the preset preferential amount of money is stored in value data library.Preferential scene information refers to one
The specifying information of preferential mode during secondary marketing activity carries out, preferential scene information include completely subtracting, completely rolling over or subtract at random, and completely subtracting is
Refer to when meeting one or more favourable conditions, then subtract some preferential amount of money, full folding refers to meeting one or more preferential items
It when part, then gives a discount on the basis of product original cost, it refers to then subtracting one at random when meeting one or more favourable conditions to subtract at random
The preferential amount of money.
It should be noted that the preset preferential amount of money specifically can need to set according to practical application, do not limit herein
It is fixed.
Specifically, one in the preferential scene information and value data library in movable element information database is pre-
If the preferential amount of money be combined, or will be in the preferential scene information and value data library in movable element information database
Multiple preset preferential amount of money be combined, or by multiple and different preferential scene informations in movable element information database
It is combined with multiple preset preferential amount of money in value data library, obtains different offers content information, and will be preferential interior
Hold in information preservation to benefit data library.
This step in order to better understand is illustrated below by an example, is specifically expressed as follows：
For example, it is assumed that preferential scene information includes completely subtracting and completely rolling over, completely it is kept to full 300 yuans of the purchase amount of money and subtracts
Some preferential amount of money, full folding are the full 500 yuans of discounting of the purchase amount of money, and the preset preferential amount of money includes RMB, RMB
It is for 30 yuans or 150 yuans (i.e. 500 yuans of seven foldings), then, the purchase amount of money is 300 yuan full
RMB subtracts some preferential amount of money and 30 yuans are combined, or full 500 yuans of the purchase amount of money gives a discount and one
150 yuans (i.e. 500 yuans of seven foldings) are combined, and are obtained full 300 yuans of the purchase amount of money and are subtracted three
Ten yuans, or buy full 500 yuans of the amount of money and subtract 150 yuans, that is, buying the amount of money expires 500 yuan of people
People's coin sells by 30 discount.
S732：According to preset data format, offers content information is parsed, obtains offers content template.
Specifically, first, according to the preset data format in form database, to the offers content in benefit data library
Information is parsed, i.e., according to the preset data format in form database, the offers content information in benefit data library
Chinese numerical value, addition subtraction multiplication and division and other content be translated as Arabic numerals, logic meets with character string etc., obtain the second parsing
As a result, then, the second analysis result and default rule engine template being combined, offers content template is obtained.
This step in order to better understand is illustrated below by an example, is specifically expressed as follows：For example, it is assumed that
Preset data format include number, logical symbol, number be " 400 ", " 300 ", " 30 " or " 80 ", logical symbol be ">”、
"-", offers content information are " full 300 yuans of the purchase amount of money subtracts 30 yuans ", or " the purchase amount of money full 400
Yuan subtract 80 yuans ", default rule engine template is completely to subtract template, completely subtracts the particular content of template such as
Under：
If[Product].[price]>[$400]
then
[Product] [preferentialprice]=[Product] [price]-[$80]
else
if
[$400]>[Product].[price]>[$300]
then
[Product] [preferentialprice]=[Product] [price]-[$30]
else
[Product] [final price]=[Product] [price]
End。
Then, first, according to " 400 " in form database, " 300 ", " 30 ", " 80 ", ">" and "-", in benefit data library
" purchase the amount of money full 300 yuans subtract 30 yuans " and " the purchase amount of money reaches 400 yuans and subtracts 80 yuan
RMB " is " 400 ", " 300 ", " 30 ", " 80 ", ">" and "-", " price=400 or 300 " is obtained,
" preferentialprice=400-80 " or " preferentialprice=300-30 ", then, will " price=400 or
300 ", " preferentialprice=400-80 " or " preferentialprice=300-30 " and it is above-mentioned completely subtract template into
Row combination, completely being subtracted preferential offers content template is：
if[Product].[price]>[$400]
then
[Product] [preferentialprice]=[$400]-[$80]
else
if
[$400]>[Product].[price]>[$300]
then
[Product] [preferentialprice]=[$300]-[$30]
else
[Product] [final price]=[Product] [price]
End。
In the corresponding embodiments of Fig. 4, by the way that preferential scene information and preset Rule of judgment to be combined, obtain excellent
Favour content information parses offers content information according to preset data format, offers content template is obtained, by excellent
The arbitrary combination of favour scene information and preset Rule of judgment, obtained offers content template cover various combined situations, from
And subsequently according to template be improved the efficiency of model analyzing, and then improve popularization efficiency.
Next, on Fig. 2 to the basis of the corresponding embodiment of Fig. 4 either figures, it is specific real below by one
Example is applied to being referred in step S4 according to preset template, to parse, create to favourable condition model and offers content model
The concrete methods of realizing for building the preferential activity description of target product is described in detail.
Referring to Fig. 5, Fig. 5 shows the specific implementation flow of step S4, details are as follows：
S41：Favourable condition model and favourable condition template are subjected to pattern match, parse the favourable condition letter of activation
Breath.
In embodiments of the present invention, pattern match refers to that the matching of content is carried out to new data and the data changed.The
It refers to the file that regulation engine can be executed directly that one regulation engine, which executes file, and the first regulation engine, which executes file, to be
Sj.drl or dzcp.drl, specific first regulation engine execute file and can be selected according to practical application, do not limited herein.Swash
Favourable condition information living refers to the favourable condition information being active in marketing activity progress.
Specifically, first, the favourable condition model in extraction model database, next, by engine database
Favourable condition model conversion in model database is executed file by regulation engine at corresponding first regulation engine, and by the
One regulation engine executes file and is saved in regulation engine database, next, extracts the favourable condition in template database
The first regulation engine in template and regulation engine database executes file, by RETE algorithms, is executed to the first regulation engine
File carries out pattern match with favourable condition template, i.e., executing file by the first regulation engine of RETE algorithms pair verifies,
The favourable condition information executed by the first regulation engine of RETE algorithm queries whether there is in favourable condition template, if depositing
It is then verifying and is passing through, if being not present, verifying and do not pass through；If verification passes through, verification is activated in favourable condition template to pass through
Favourable condition information, to parse the favourable condition information of activation.
S42：Offers content model and offers content template are subjected to pattern match, parse the offers content letter of activation
Breath.
In embodiments of the present invention, it refers to the file that regulation engine can be executed directly that Second Rule engine, which executes file,
It can be mj.drl or dzmz.drl that Second Rule engine, which executes file, and specific Second Rule engine executes file can be according to reality
Border application selection, does not limit herein.The offers content information of activation refers in marketing activity progress in activation shape
The offers content information of state.
Specifically, first, the offers content model in extraction model database, next, by engine database
Offers content model conversion in model database is executed file by regulation engine at corresponding Second Rule engine, and by the
Two regulation engines execute file and are saved in regulation engine database, next, extract the offers content in template database
Second Rule engine in template and regulation engine database executes file, by the RETE algorithms of regulation engine, is advised to second
Then engine executes file and carries out pattern match with offers content template, that is, passes through the RETE algorithm queries Second Rules of regulation engine
The offers content information that engine executes whether there is in offers content template, and if it exists, and then verification passes through, if being not present,
Verification does not pass through；If verification passes through, the offers content information for verifying and passing through in offers content template is activated, it is sharp to parse
Offers content information living.
S43：The offers content information for combining the favourable condition information and activation of activation, obtains preferential activity description.
Specifically, the favourable condition information of activation be favourable condition model with it is simultaneous excellent in favourable condition template
The offers content information of favour conditional information, activation is simultaneous preferential interior in offers content model and offers content template
Hold information, the offers content information of the favourable condition information of activation and activation is combined, obtains preferential activity description, and will
Preferential activity description is saved in benefit data library.Wherein, preferential activity and preferential activity description are record in benefit data library
Correspondence.
It should be noted that in embodiments of the present invention, there is no inevitable priority to execute between step S41 and step S42
Sequentially, it can be the relationship executed side by side, not be limited herein.
In the corresponding embodiments of Fig. 5, by the way that favourable condition model and favourable condition template are carried out pattern match, parsing
Go out the simultaneous favourable condition information in favourable condition model and favourable condition template, by offers content model with it is preferential interior
Molar plate carries out pattern match, parses the simultaneous offers content in favourable condition model and favourable condition template and believes
Breath combines favourable condition and offers content, obtains preferential activity description, by pattern match, it is excellent to effectively realize dynamic creation
Favour activity description, and then improve the flexibility of marketing activity and promote efficiency.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
Embodiment 2
Corresponding to the preferential movable generation method in embodiment 1, Fig. 6 shows the preferential activity provided with embodiment 1
The one-to-one preferential movable generating means of generation method illustrate only and phase of the embodiment of the present invention for convenience of description
The part of pass.
As shown in fig. 6, the preferential movable generating means include：It receives targeted advantages information module 61, create condition mould
Pattern block 62 creates content model module 63, creates active content module 64, the preferential object module 65 of parsing, the preferential knot of output
Fruit module 66.Detailed description are as follows for each function module：
Receive target information module 61, the targeted advantages element for receiving the target product that trade company is arranged from interaction page
Information, targeted advantages scene information, object judgement condition and the targeted advantages amount of money；
Condition model module 62 is created, for targeted advantages element information and object judgement condition to be combined, is obtained
Favourable condition model；
Content model module 63 is created, for targeted advantages scene information and the targeted advantages amount of money to be combined, is obtained
Offers content model；
Create active content module 64, for according to preset template, to favourable condition model and offers content model into
Row parsing, creates the preferential activity description of target product；
Preferential object module 65 is parsed, if for detecting that user operates the purchase of target product, is produced according to target
The price of product and the preferential activity description of target product, parse the preferential result information of target product；
Preferential object module 66 is exported, for exporting preferential result information.
Further, template includes favourable condition template and offers content template, which also wraps
It includes：
Extraction activity element information module 67 is used for the extraction activity element information from movable element information database,
In, the activity element information includes preferential element information and preferential scene information；
Favourable condition formwork module 68 is created, for according to preferential element information, creating favourable condition template；
Offers content formwork module 69 is created, for according to preferential scene information, creating offers content template.
Further, creating favourable condition formwork module 68 includes：
First combination submodule 681 obtains preferential for preferential element information and preset Rule of judgment to be combined
Conditional information；
First analyzing sub-module 682, for according to preset data format, parsing, obtaining to favourable condition information
Favourable condition template.
Further, creating offers content formwork module 69 includes：
Second combination submodule 691 obtains preferential for preferential scene information and the preset preferential amount of money to be combined
Content information；
Second analyzing sub-module 692, for according to preset data format, parsing, obtaining to offers content information
Offers content template.
Further, creating active content module 64 includes：
First matched sub-block 641 is parsed for favourable condition model and favourable condition template to be carried out pattern match
The favourable condition information of activation；
Second matched sub-block 642 is parsed for offers content model and offers content template to be carried out pattern match
The offers content information of activation；
Activity description submodule 643 is created, the offers content information of favourable condition information and activation for combining activation,
Obtain preferential activity description.
Each module realizes the process of respective function in a kind of preferential movable generating means provided in this embodiment, specifically may be used
With reference to the description of previous embodiment 1, details are not described herein again.
Embodiment 3
The present embodiment provides a computer readable storage medium, computer journey is stored on the computer readable storage medium
Sequence realizes preferential movable generation method in embodiment 1, alternatively, the computer journey when computer program is executed by processor
The function of each module/unit in preferential movable generating means in embodiment 2 is realized when sequence is executed by processor.To avoid weight
Multiple, which is not described herein again.
It is to be appreciated that the computer readable storage medium may include：The computer program code can be carried
Any entity or device, recording medium, USB flash disk, mobile hard disk, magnetic disc, CD, computer storage, read-only memory
(Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), electric carrier signal and
Telecommunication signal etc..
Embodiment 4
Fig. 7 is the schematic diagram for the terminal device that one embodiment of the invention provides.As shown in fig. 7, the terminal of the embodiment is set
Standby 70 include：Processor 71, memory 72 and it is stored in the computer journey that can be run in memory 72 and on processor 71
Sequence 73, such as preferential movable generation program.Processor 71 is realized above-mentioned each preferential movable when executing computer program 73
Step in generation method embodiment, such as step S1 shown in FIG. 1 to step S6.Alternatively, processor 71 executes computer journey
Realize the function of each module/unit in above-mentioned each device embodiment when sequence 73, such as module 61 shown in Fig. 6 is to the work(of module 66
Energy.
Illustratively, computer program 73 can be divided into one or more module/units, one or more mould
Block/unit is stored in memory 72, and is executed by processor 71, to complete the present invention.One or more module/units can
To be the series of computation machine program instruction section that can complete specific function, the instruction segment is for describing computer program 73 excellent
Implementation procedure in the movable generating means/terminal device of favour 70.For example, computer program 73 can be divided into reception target
Favor information module creates condition model module, creates content model module, creates active content module, the preferential result of parsing
Module, the preferential object module of output, each module concrete function are as follows：
Targeted advantages information module is received, the targeted advantages for receiving the target product that trade company is arranged from interaction page are wanted
Prime information, targeted advantages scene information, object judgement condition and the targeted advantages amount of money；
Condition model module is created to obtain excellent for targeted advantages element information and object judgement condition to be combined
Favour condition model；
Content model module is created to obtain excellent for targeted advantages scene information and the targeted advantages amount of money to be combined
Favour content model；
Active content module is created, for according to preset template, being carried out to favourable condition model and offers content model
Parsing, creates the preferential activity description of target product；
Preferential object module is parsed, if for detecting that user operates the purchase of target product, according to target product
Price and target product preferential activity description, parse the preferential result information of target product；
Preferential object module is exported, for exporting preferential result information.
Further, template includes favourable condition template and offers content template, which also wraps
It includes：
Extraction activity element information module, for the extraction activity element information from movable element information database, wherein
The activity element information includes preferential element information and preferential scene information；
Favourable condition formwork module is created, for according to preferential element information, creating favourable condition template；
Offers content formwork module is created, for according to preferential scene information, creating offers content template.
Further, creating favourable condition formwork module includes：
First combination submodule obtains preferential item for preferential element information and preset Rule of judgment to be combined
Part information；
First analyzing sub-module, for according to preset data format, parsing, obtaining preferential to favourable condition information
Template file.
Further, creating offers content formwork module includes：
Second combination submodule is obtained for preferential scene information and the preset preferential amount of money to be combined in preferential
Hold information；
Second analyzing sub-module, for according to preset data format, parsing, obtaining preferential to offers content information
Content template.
Further, creating active content module includes：
First matched sub-block parses sharp for favourable condition model and favourable condition template to be carried out pattern match
Favourable condition information living；
Second matched sub-block parses sharp for offers content model and offers content template to be carried out pattern match
Offers content information living；
Activity description submodule is created, the offers content information of favourable condition information and activation for combining activation obtains
To preferential activity description.
Terminal device 70 can be the computing devices such as desktop PC, notebook, palm PC and cloud server.It should
Terminal device 70 may include, but be not limited only to, processor 71, memory 72.It will be understood by those skilled in the art that Fig. 7 is only
It is the example of terminal device 70, does not constitute the restriction to terminal device 70, may include components more more or fewer than diagram,
Certain components or different components are either combined, such as terminal device 70 can also include input-output equipment, network insertion
Equipment, bus etc..
Alleged processor 71 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng.
Memory 72 can be the internal storage unit of terminal device 70, such as the hard disk or memory of terminal device 70.It deposits
Reservoir 72 can also be the plug-in type hard disk being equipped on the External memory equipment of terminal device 70, such as terminal device 70, intelligence
Storage card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card)
Deng.Further, memory 72 can also both include terminal device 70 internal storage unit and also including External memory equipment.It deposits
Reservoir 72 is used to store other programs and data needed for computer program and terminal device 70.Memory 72 can be also used for
Temporarily store the data that has exported or will export.
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each work(
Can unit, module division progress for example, in practical application, can be as needed and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of described device are divided into different functional units or module, more than completion
The all or part of function of description.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although with reference to aforementioned reality
Applying example, invention is explained in detail, it will be understood by those of ordinary skill in the art that：It still can be to aforementioned each
Technical solution recorded in embodiment is modified or equivalent replacement of some of the technical features；And these are changed
Or replace, the spirit and scope for various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of preferential movable generation method, which is characterized in that the generation method includes：
Receive the targeted advantages element information, targeted advantages scene information, target of the target product that trade company is arranged from interaction page
Rule of judgment and the targeted advantages amount of money；
The targeted advantages element information and the object judgement condition are combined, favourable condition model is obtained；
The targeted advantages scene information and the targeted advantages amount of money are combined, offers content model is obtained；
According to preset template, the favourable condition model and the offers content model are parsed, the target is created
The preferential activity description of product；
If detecting, user operates the purchase of the target product, is produced according to the price of the target product and the target
The preferential activity description of product parses the preferential result information of the target product；
Export the preferential result information.
2. preferential movable generation method as described in claim 1, which is characterized in that the template includes favourable condition template
With offers content template, the targeted advantages element information for receiving the target product that trade company is arranged from interaction page and target are excellent
Before favour scene information, the generation method further includes：
The extraction activity element information from movable element information database, wherein the activity element information includes preferential element
Information and preferential scene information；
According to the preferential element information, the favourable condition template is created；
According to the preferential scene information, the offers content template is created.
3. preferential movable generation method as claimed in claim 2, which is characterized in that described to be believed according to the preferential element
Breath, creating the favourable condition template includes：
The preferential element information and preset Rule of judgment are combined, favourable condition information is obtained；
According to preset data format, the favourable condition information is parsed, obtains the favourable condition template.
4. preferential movable generation method as claimed in claim 2, which is characterized in that described to be believed according to the preferential scene
Breath, creating the offers content template includes：
The preferential scene information and the preset preferential amount of money are combined, offers content information is obtained；
According to the preset data format, the offers content information is parsed, obtains the offers content template.
5. such as the preferential movable generation method of claim 2 to 4 any one of them, which is characterized in that described according to preset
Template parses the favourable condition model and the offers content model, creates the preferential activity of the target product
Content includes：
The favourable condition model and the favourable condition template are subjected to pattern match, parse the favourable condition of activation
Information；
The offers content model and the offers content template are subjected to pattern match, parse the offers content of activation
Information；
The favourable condition information of the activation and the offers content information of the activation are combined, the preferential work is obtained
Dynamic content.
6. a kind of preferential movable generating means, which is characterized in that the generating means include：
Targeted advantages information module is received, the targeted advantages element for receiving the target product that trade company is arranged from interaction page is believed
Breath, targeted advantages scene information, object judgement condition and the targeted advantages amount of money；
Condition model module is created to obtain for the targeted advantages element information and the object judgement condition to be combined
To favourable condition model；
Content model module is created to obtain for the targeted advantages scene information and the targeted advantages amount of money to be combined
To offers content model；
Active content module is created, is used for according to preset template, to the favourable condition model and the offers content model
It is parsed, creates the preferential activity description of the target product；
Preferential object module is parsed, if for detecting that user operates the purchase of the target product, according to the target
The preferential activity description of the price of product and the target product parses the preferential result information of the target product；
Preferential object module is exported, for exporting the preferential result information.
7. preferential movable generating means as claimed in claim 6, which is characterized in that the template includes favourable condition template
With offers content template, the preferential element information for receiving the target product that trade company is arranged from interaction page and preferential scene letter
Before breath, the generating means further include：
Extraction activity element information module, for the extraction activity element information from movable element information database, wherein described
Movable element information includes the preferential element information and the preferential scene information；
Favourable condition formwork module is created, for according to the preferential element information, creating the favourable condition template；
Offers content formwork module is created, for according to the preferential scene information, creating the offers content template.
8. preferential movable generating means as claimed in claim 7, which is characterized in that the establishment favourable condition formwork module
Including：
First combination submodule obtains preferential item for the preferential element information and preset Rule of judgment to be combined
Part information；
First analyzing sub-module obtains described for according to preset data format, being parsed to the favourable condition information
Favourable condition template.
9. a kind of terminal device, including memory, processor and it is stored in the memory and can be on the processor
The computer program of operation, which is characterized in that the processor realizes such as claim 1 to 5 when executing the computer program
The step of any one preferential movable generation method.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, feature to exist
In realization preferential movable generation method as described in any one of claim 1 to 5 when the computer program is executed by processor
The step of.
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| CN111582942A (en) * | 2020-05-12 | 2020-08-25 | 北京思特奇信息技术股份有限公司 | Batch marketing activity generation method and system of customized marketing template |
| CN111582942B (en) * | 2020-05-12 | 2023-08-08 | 北京思特奇信息技术股份有限公司 | Method and system for generating batched marketing activities of custom marketing templates |
| CN112418937A (en) * | 2020-11-25 | 2021-02-26 | 中国建设银行股份有限公司 | Method and device for generating preferential amount |
| CN112561597A (en) * | 2020-12-23 | 2021-03-26 | 广州华多网络科技有限公司 | Information configuration control method, device, equipment and medium thereof |
| CN116402550A (en) * | 2023-06-07 | 2023-07-07 | 八维通科技有限公司 | Reliability control method and system for riding calculation preference and computer program medium |
| CN116402550B (en) * | 2023-06-07 | 2023-10-27 | 八维通科技有限公司 | Reliability control method and system for riding calculation preference and computer program medium |
| CN116957563A (en) * | 2023-09-21 | 2023-10-27 | 深圳市深圳通有限公司 | Digital RMB traffic payment method, device, terminal equipment and storage medium |
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