KR20150056680A - mobile marketing system and apparatus for business - Google Patents

Abstract

The present invention discloses a system and a method for mobile marketing for sales comprising: a magazine content producing unit to include marketing content containing at least one among user content, expert content, and non-expert content in a selected template to produce magazine content; a diary content producing unit to produce diary content about events related to a time of a customer; and a marketing information control unit to generate marketing information including at least one of the produced magazine content and the produced diary content and control transmission of the produced magazine content based on selected input information about a transmission format of marketing information received from a user.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile marketing system and method for sales,

The present invention relates to a mobile marketing system and method for sales, and more particularly, to a mobile marketing system and method using marketing contents and diary contents.

Traditionally, users often have to plan and execute a marketing plan for their customers for customer care and customer impressions, and often send greeting cards and promotional items by postal mail on the customer's birthday or wedding anniversary.

In recent years, in order to maximize the loyalty of customers, users are able to use the mobile terminal in the smart environment of the web or mobile communication to transmit user's product information, publicity video, event for memorial service or various anniversaries, And meeting information of the company is used as sales marketing means.

In addition, users record event histories for congratulatory or anniversary events and meeting records with customers through document or diary notebooks, and manage customers.

However, existing sales marketing is costly in terms of time, capital, and manpower, and it may be difficult to integrate or systematically manage customers managed by users.

In addition, existing sales marketing has difficulties in analyzing customer 's preference patterns due to lack of information on products preferred by customers, transaction history information related to customers, and meeting history information.

One embodiment of the present invention provides a mobile marketing system and method based on marketing contents and diary contents including user contents, expert contents, and non-professional contents to maximize loyalty of customers and systematically manage customers .

One embodiment of the present invention provides a mobile marketing system and method for analyzing and managing preference information preferred by customers.

 A mobile marketing system for sales according to an embodiment of the present invention includes a magazine content production unit for generating a magazine content by reflecting a marketing content including at least one of user content, expert content, and non- A diary content production unit for generating a diary content for an event related to the time of the magazine and the generated diary content, and generating marketing information including at least one of the generated magazine content and the generated diary content, And a marketing information control unit for controlling the sending of the generated marketing information on the basis of the selection input information for the shipping format.

Wherein the magazine contents creator includes at least one of a template providing module for providing the template with respect to a spatial arrangement in which the marketing content is to be located, and at least one of the user contents, the expert contents, and the non- And a magazine content generation module that generates the magazine content based on the reflected template.

Wherein the mobile marketing system includes a customer information management unit for managing customer information including inquiry information of the shipped marketing information, transaction history information related to the customer, and meeting history information, And an analysis management unit for analyzing and managing preferred preference information.

In addition, the mobile marketing system may include a billing processor for adding billing to the user in consideration of at least one of the generated marketing information, the shipping format, and the marketing information returned from the customer, And an authentication processing unit for performing authentication in consideration of at least one or more of the billing authentication information.

In addition, the mobile marketing system may include a system environment management unit for controlling the environment of the mobile marketing system in consideration of the environment of the web or mobile communication and the user interface, and a system environment management unit for managing the mobile marketing system in consideration of the marketing content, And a user management unit for managing the user.

The marketing information control unit may control the sending format using at least one of E-mail, SMS, MMS, FTP, DM sending, web application and mobile application.

Also, the marketing information control unit may send the generated marketing information based on the shipping format and the shipping reservation time inputted from the user.

The marketing information may include at least one of two-dimensional or three-dimensional photograph, voice, voice photograph, text, moving image, and map information.

A mobile marketing method for sales according to an exemplary embodiment of the present invention includes generating magazine contents by reflecting marketing contents including at least one of user contents, expert contents, and non-professional contents on a selected template, Generating diary contents for an event related to time, generating marketing information including at least one of the generated magazine contents and the generated diary contents, and transmitting the marketing information of the marketing information received from the user And controlling the sending of the generated marketing information based on the selection input information for the selected marketing information.

Wherein the step of generating the magazine contents comprises the steps of: providing the template for the spatial arrangement in which the marketing content is to be located; selecting at least one of the user content, the expert content, and the non- Reflecting the generated template in the provided template, and generating the magazine content based on the reflected template.

Wherein the mobile marketing method comprises: managing customer information including inquiry information of the shipped marketing information, transaction history information related to the customer, and meeting history information; and managing the customer information including the inquiry information and the customer information, And analyzing and managing the preference information.

In addition, the mobile marketing method further includes a step of adding a charge for the user in consideration of at least one of the generated marketing information, the shipping format, and marketing information returned from the customer, And authentication information in consideration of at least any one of the billing authentication information.

In addition, the mobile marketing method may include a step of controlling the environment of the mobile marketing system in consideration of the environment of the web or the mobile communication and the interface of the user, and the step of controlling the user by considering the marketing contents, the diary contents, And a management step.

One embodiment of the present invention maximizes loyalty of customers and systematically manages customers by providing a mobile marketing system and method based on marketing contents and diary contents including user contents, expert contents and non-professional contents.

One embodiment of the present invention can analyze the preference information preferred by customers.

1 is a block diagram of a mobile marketing system for sales according to the present invention.
2 is a flowchart illustrating a mobile marketing method for sales according to the present invention.
3 is a flowchart illustrating a process of generating a magazine content of a mobile marketing method for sales according to the present invention.
FIG. 4 illustrates an embodiment in which magazine contents are produced through the mobile marketing system of the present invention.
FIG. 5 illustrates an embodiment of producing diary contents through the mobile marketing system of the present invention.
FIG. 6 illustrates an embodiment for controlling marketing information through the mobile marketing system of the present invention.
FIG. 7 illustrates another embodiment for controlling marketing information through the mobile marketing system of the present invention.
FIG. 8 illustrates an embodiment of managing a user through the mobile marketing system of the present invention.
FIG. 9 illustrates an embodiment of managing a customer through the mobile marketing system of the present invention.
FIG. 10 illustrates an embodiment of analyzing a customer through the mobile marketing system of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings and accompanying drawings, but the present invention is not limited to or limited by the embodiments.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terminology used herein is a term used for appropriately expressing an embodiment of the present invention, which may vary depending on the user, the intent of the operator, or the practice of the field to which the present invention belongs. Therefore, the definitions of these terms should be based on the contents throughout this specification.

The term "mobile" refers to a terminal to which a mobile communication terminal control device can be applied, for example, a portable terminal, a digital broadcasting terminal, a personal digital assistant (PDA) All information communication devices and multimedia devices such as a Smart Phone, an IMT-2000 (International Mobile Telecommunication 2000) terminal, a WCDMA (Wideband Code Division Multiple Access) terminal and a UMTS (Universal Mobile Telecommunication Service) terminal, It will be apparent that the present invention can be applied also to the present invention.

1 is a block diagram of a mobile marketing system for sales according to the present invention.

The mobile marketing system for sales according to an embodiment of the present invention includes a magazine content production unit 110, a diary content production unit 120, and a marketing information control unit 130. [

Referring to FIG. 1, the magazine contents production unit 110 generates magazine contents by reflecting marketing contents including at least one of user contents, expert contents, and non-professional contents to a selected template.

The user content can be stored, edited and browsed in the mobile marketing system through the path of the terminal in which the user's content is stored. Expert content can be provided by mobile marketing system, such as financial, automobile, banking, insurance, tax, pharmaceutical, financial, etc. Expert related contents such as non-expert content can be provided through mobile web marketing system Stored, edited and viewed.

For example, the non-professional content may be content provided in at least one of a system of YouTube in the United States and Pandora TV in Korea, GomTV, Africa, aura, FM, Mencest, and a free chute.

The marketing content for user content, expert content, and non-professional content according to an embodiment of the present invention may include at least one of two-dimensional or three-dimensional photograph, voice, voice photograph, text, moving image, and map information.

The template of the present invention is related to the arrangement of objects on a screen displayed to a user and can provide a space for performing an interactive service between a user and a mobile marketing system and can be provided with a user interface And user experience (UX) technology aiming at achieving a potential desire can be implemented with a fusion technology.

The magazine content production unit 110 may include a template provision module 111 and a magazine content generation module 112.

The template providing module 111 provides a template for the spatial arrangement in which the marketing content is to be placed. For example, the template providing module 111 may apply a framework of JavaScript for HTML5 or HTML7 that can be applied to the web or mobile environment as a standard.

The magazine content creation module 112 reflects at least one of the user content, the expert content, and the non-professional content selectively input from the user into the provided template, and generates the magazine content based on the reflected template.

For example, the magazine content creation module 112 reflects the basic elements of the user content, the expert content, and the non-professional content of the marketing content through the template in an event handling manner via the web or mobile, Can be created, modified and managed.

Diary contents production unit 120 generates diary contents for events related to time with customers. More specifically, the event related to the time with the customer may be a customer management meeting, a congratulatory meeting schedule, a meeting schedule, and various anniversaries. The diary contents may include a congratulatory message for the congratulatory message based on the event, , Location, and location.

The marketing information control unit 130 generates marketing information including at least one of the generated magazine contents and generated diary contents, and generates marketing information based on selection input information on the shipping format of the marketing information received from the user Controls the sending of information.

Wherein the sending format includes at least one of an e-mail (E-mail), a short message (SMS), a multimedia message (MMS), FTP, DM sending, a web application and a mobile application, The path may be URL (Uniform Resource Locator) information and may be sent to the customer through the mobile marketing system of the present invention.

Also, web applications and mobile applications may be applications related to KakaoTalk, Line LINE, Hangouts, SKYPE, NateOn, BBM, MyPhone and Facebook Messenger.

The marketing information control unit 130 may send the generated marketing information based on the shipping format and the shipping reservation time inputted from the user.

The mobile marketing system may further include a customer information management unit 140, an analysis management unit 150, a billing processing unit 180, an authentication processing unit 190, a system environment management unit 160, and a user management unit 170.

The customer information management unit 140 can manage the customer information including the inquiry information of the transmitted marketing information, the transaction history information related to the customer, and the meeting history information.

According to the embodiment, the inquiry information may be the number of times of viewing the marketing information including at least one of the magazine contents and the diary contents for each customer, and may be the number of browsing times per user, the professional contents, the non- And may be the number of times of browsing by time.

According to the embodiment, the transaction history information may be purchase / return history information for each customer managed by the user, and the meeting history information may be history information about the date, time and place where the user plans to meet with the customer or the meeting have.

In addition, the customer information management unit 140 stores the customer's unique information about the customer's mobile phone number, the customer's home or business address, the customer's e-mail address, the address of the customer's web or mobile application, Can be managed.

The analysis management unit 150 can analyze and manage the preference information preferred by the customer in consideration of the inquiry information and the customer information.

According to an aspect of the present invention, it is possible to provide an assistance for objectively and systematically grasping the needs of a customer managed by a user through inquiry information and customer information about user contents, professional contents, non-professional contents and diary contents.

For example, after sending the marketing information to the customers, the user can confirm which customer browses the marketing information, which content he or she prefers, and can easily identify a problem with the unread content. More specifically, the user can establish a sales strategy by analyzing the preferred meeting area, age, and sex through the customer information.

The billing processor 180 may add the billing to the user in consideration of at least one of the generated marketing information, the shipping format, and the marketing information returned from the customer.

The billing for the user may be a fee for at least one of user contents, expert contents, templates, non-professional contents, and diary contents included in the marketing information. In some embodiments, it may be a fee for one or more of e-mail (E-mail), short message (SMS), multimedia message (MMS), FTP, DM sending, web application and mobile application included in the shipping format , And a fee related to refund for unused marketing information returned from the customer.

The authentication processing unit 190 can perform authentication in consideration of at least one of the user authentication information, the sending authentication information, and the billing authentication information.

The user authentication information may be a user ID and a password for accessing the mobile marketing system, may be an authentication applied when a password is lost, the shipment authentication information may be an authentication required for sending marketing information, And may be authentication for payment.

According to the embodiment, the authentication can be performed through a public certificate as a seal certificate for a cyber e-commerce transaction, an I-PIN for preventing an identity theft and a resident registration number crime on the Internet, mobile character authentication, and other encrypted authentication methods.

The system environment management unit 160 controls the environment of the mobile marketing system in consideration of the environment of the web or mobile communication and the interface of the user.

The interface of the user can be applied to a framework of JavaScript for HTML5 or HTML7 that can be applied to the web or mobile environment as standard, and the marketing information can be viewed on the display or the display provided with the touch screen on the customer's mobile terminal Lt; / RTI >

The user management unit 170 may manage the user in consideration of the marketing content, the diary contents, the user account, and the billing.

For example, the user management unit 170 can update, store, modify, or delete the marketing content used by the user for the content, and can manage the congratulatory message about the congratulatory message used by the customer, the date, The diary contents including the map information related to the place and the place can be updated, stored, modified and deleted and managed.

The user management unit 170 may also manage user accounts for the user's mobile number, user profile, user's nickname, user's home or business address, user's email address, and address for the user's web or mobile application .

In addition, the user management unit 170 may store the user content, the expert content, the template, the non-professional content, the diary contents, the e-mail included in the shipping format, the SMS, the MMS, You can check usage fees for one or more applications and mobile applications.

2 is a flowchart illustrating a mobile marketing method for sales according to the present invention.

According to one embodiment, each step of FIG. 2 may be performed by a marketing system for sales.

Referring to FIG. 2, in step 210, magazine contents are generated by reflecting marketing contents including at least one of user contents, expert contents, and non-professional contents to a selected template.

The marketing content for user content, expert content, and non-professional content according to an embodiment of the present invention may include at least one of two-dimensional or three-dimensional photograph, voice, voice photograph, text, moving image, and map information.

Hereinafter, a method for generating a magazine content of a mobile marketing method for sales according to the present invention will be described in detail with reference to FIG.

3 is a flowchart illustrating a process of generating a magazine content of a mobile marketing method for sales according to the present invention.

Referring to FIG. 3, in step 310, the template for the spatial arrangement in which the marketing content is to be positioned may be provided.

At step 320, at least one or more of the user content, the expert content, and the non-professional content selected and input from the user may be reflected in the provided template.

The magazine contents may be generated based on the template reflected in step 330. [

According to one aspect of the present invention, a marketing method for sales can create, modify, and manage magazine contents based on a reflected template.

Referring again to FIG. 2, in step 220, a diary content for an event related to a time with a customer is generated.

Depending on the embodiment, steps 210 and 220 may be performed in parallel, not in a time-sequential order, and may also be performed independently.

In step 230, marketing information including at least one of the generated magazine contents and generated diary contents is generated, and marketing information generated based on selection input information for the shipping format of the marketing information received from the user .

Wherein the sending format includes at least one of an e-mail (E-mail), a short message (SMS), a multimedia message (MMS), FTP, DM sending, a web application and a mobile application, The path can be sent to the customer through the mobile marketing system of the present invention as URL information.

A mobile marketing method for sales according to an aspect of the present invention may send the generated marketing information based on a shipping format and a shipping reservation time inputted from the user.

The mobile marketing method for sales according to an embodiment of the present invention can manage customer information including inquiry information of sent marketing information, transaction history information related to the customer, and meeting history information.

In addition, a mobile marketing method for sales according to an embodiment of the present invention may include a mobile phone number of a customer, a home or business address of a customer, an e-mail address of a customer, an address of a customer's web or mobile application, Can manage the unique information of the customer.

In addition, the mobile marketing method for sales according to one embodiment of the present invention can analyze and manage the preference information preferred by the customer in consideration of the inquiry information and the customer information.

In addition, the mobile marketing method for sales according to an embodiment of the present invention may add a charge to the user in consideration of at least one of the generated marketing information, the shipping format, and the marketing information returned from the customer .

In addition, the mobile marketing method for sales according to an embodiment of the present invention may perform authentication by considering at least one of user authentication information, shipping authentication information, and billing authentication information.

In addition, the mobile marketing method for sales according to an embodiment of the present invention can control the environment of the mobile marketing system considering the environment of the web or mobile communication and the interface of the user.

In addition, a mobile marketing method for sales according to an embodiment of the present invention can manage the user in consideration of marketing contents, diary contents, user accounts, and billing.

FIG. 4 illustrates an embodiment in which magazine contents are produced through the mobile marketing system of the present invention.

Referring to FIG. 4, the mobile marketing system of the present invention provides an interface through which a user can create magazine contents. The interface may include a user content object 410, an expert content object 420, a non-professional content object 430, a template object 440, a content browsing object 450, a storing object 460, 470 and an initialization object 480.

The user can provide the magazine contents through an interface through which the magazine contents of the mobile marketing system of the present invention can be produced. In addition, the interface for producing the magazine contents can be applied to a framework of JavaScript for HTML5 or HTML7, which can be applied to the web or mobile environment as standard, and can be input through a display equipped with a keyboard, a mouse and a display or a touch screen have.

The user generates marketing content through the user content object 410, the expert content object 420 and the non-professional content object 430, generates the magazine content by reflecting the marketing content to the template through the template object 440, Store object 460 and to control the dispatch of the magazine content through the dispatch window moving object 470 and initialize the creation of the marketing content and the magazine content via the initialization object 480 can do.

The user content object 410 can be stored, edited and browsed in the mobile marketing system through the path of the terminal in which the user's content is stored, as an object for displaying the user-created content.

The expert content object 420 may be provided by a mobile marketing system as an object for displaying contents produced by experts related to the technical field such as finance, automobile, banking, insurance, tax, pharmaceutical, financial, 430 may be stored, edited, and viewed in a mobile marketing system through a web path.

For example, non-expert content object 430 may be an object that displays content provided by at least one of YouTube in the United States and Pandora TV in Korea, GomTV, Africa, Aura, M Group, Mencest, have.

An object for user content, expert content, and non-professional content according to an embodiment of the present invention may be an object displaying at least one of two- or three-dimensional photographs, voice, voice photographs, text, have.

The template object 440 can provide a space for performing an interactive service between the user and the mobile marketing system as an object related to the layout on the screen displayed on the screen to the user, Targeted user experience technology can be implemented with fusion technology.

The content navigation object 450 may be for retrieving marketing content, the storing object 460 may be for storing the marketing magazine content, the shipping window moving object 470 may be a marketing magazine content Can be controlled.

FIG. 5 illustrates an example of producing diary contents through the mobile marketing system of the present invention.

Referring to FIG. 5, the mobile marketing system of the present invention can provide an interface for producing diary contents. The interface for producing the diary contents may include a meeting detailed information object 510, a meeting duration object 520, a meeting registration object 530, and a meeting display object 540.

The user confirms past meeting record, meeting date, customer name, meeting time, meeting information, meeting additional information and meeting result information through the meeting detailed information object 510, You can find detailed information about meetings with customers during the day and day.

In addition, the user can register, modify, delete, and store detailed information related to the meeting to a new or existing customer through the meeting registration object 530 and display the meeting detailed information object 510 through the meeting display object 540. [ The meeting period object 520, and the meeting registration object 530. [0064]

The meeting detailed information object 510 may include a meeting date, a customer name, a meeting time, a meeting classification, meeting additional information, and a meeting result.

The meeting information may be a customer management meeting, a congratulatory meeting schedule, a meeting schedule, and various anniversaries. The meeting additional information may include a congratulatory message to the congratulatory message based on the meeting classification, a map information related to the date, . ≪ / RTI >

In the meeting period object 520, detailed information related to the meeting with the customer can be displayed on a monthly, weekly, or daily basis. In the meeting registration object 530, detailed information related to the meeting is registered, , Deleted and stored.

The meeting display object 540 may display information about the meeting details object 510, the meeting duration object, and the meeting registration object.

FIG. 6 shows an example of controlling marketing information through the mobile marketing system of the present invention.

Referring to FIG. 6, the mobile marketing system of the present invention may provide an interface for removing marketing information. The interface for controlling the marketing information includes a marketing information object 610, a shipping format object 620, a billing object 630, a marketing receiving list object 640, a shipping control object 650, a marketing information modification object 660, An address book object 670, a marketing information storage object 680, and a dispatch object 690.

The user confirms the summary information on the marketing information through the marketing information object 610. If there is a modification to the marketing information, the user modifies the marketing information through the marketing information modification object 660, And selects the customer to receive the marketing information, and the selected customer can be displayed through the reception list object 640. [

In addition, the user selects the transmission format through the transmission format object 620, selects the transmission reservation time through the transmission control object 650, sends the marketing information through the transmission object 690, And the billing information for the shipping format can be displayed through the billing object 630. [

The marketing information object 610 may include summary information of marketing contents, summary information of diary contents, reflected template summary information, dispatch route information, and creation date and modification date of marketing information.

The forwarding format object 620 may include at least one of an e-mail, a short message, a multimedia message, an FTP, a DM, a web application, and a mobile application. The forwarding path for the forwarding format may be URL information, It can be sent to customers through mobile marketing system.

The web application and mobile application according to an embodiment may be applications related to Kakao Talk, Line LINE, Hangouts, SKYPE, Nate On, BBM, MyPhone and Facebook Messenger.

The user can add a charge for the user in consideration of at least one of marketing information generated through the billing object 630, a shipping format, and marketing information returned from the customer.

More specifically, the billing for the user may be a fee for at least one of user contents, expert contents, templates, non-professional contents, and diary contents included in the marketing information. According to an embodiment of the present invention, the fee may be a fee for one or more of e-mails, short messages, multimedia messages, FTP, DM applications, web applications, and mobile applications included in the shipping format. It may be a charge related to the refund.

The marketing receiving list object 640 displays a list of customers who have received the marketing information, and may include a mobile number associated with the address book of the customer, a home or business address, an email address, an address of the web or mobile application, have.

The generated marketing information may be displayed on the forwarding control object 650 based on the forwarding reservation time input from the user, and the forwarding route information for the link of the URL may be displayed.

The user may update and modify the marketing information through the marketing information modification object 660. The marketing information storage object 680 may include a marketing information object 610, a shipping format object 620, a billing object 630, a marketing receipt list object 640, and a dispatch control object 650 may optionally be stored.

The address book object 670 may display the cell phone number, home or business address, e-mail address, address of the web or mobile application, sex and age associated with the customer.

The user can send marketing information based on the sending format object 620 and the sending control object 650 via the sending object 690. [

FIG. 7 shows another example of controlling marketing information through the mobile marketing system of the present invention.

Referring to FIG. 7, the mobile marketing system of the present invention transmits generated marketing information to a mobile terminal of a customer according to a shipping format selected by a sales person (user). The transmitted marketing information can be browsed through the customer's terminal, and the marketing information can be provided to the customer through an interface for controlling the marketing information as shown in FIG.

The interface for controlling the marketing information may include a customer's mobile display object 710, 720 and a user's mobile display object 730, 740.

The mobile display objects 710 and 720 of the customer receiving the marketing information can display meeting date information, sales person information, meeting time information, meeting place information, meeting address information, and map information on the meeting place.

The mobile display objects 730 and 740 of the user inputting the marketing information can display customer information, meeting time information, meeting place information, meeting address information, and map information on the meeting place, and pop- . ≪ / RTI >

FIG. 8 illustrates an example of managing a user through the mobile marketing system of the present invention.

Referring to FIG. 8, the mobile marketing system of the present invention may provide an interface for managing users. The user management interface may include a user account object 810, user marketing billing objects 820 and 830, a billing history object 840, a user managed object 850, and a shipping history object 860.

The user account object 810 may display the mobile phone number, profile, nickname, home or business address, email address, address for the web or mobile application, ID and mobile marketing system's avail. Information for the user.

The user marketing billing objects 820 and 830 may display usage remaining days for the marketing content, the diary content, and the shipping format, and may include a billing item for processing the bill, a billing amount, a billing payment method, Payment date can be displayed.

The billing history object 840 may be a fee for use according to the use of the marketing content, the diary content, and the shipping format, and may be a fee for use related to the refund for unused marketing information returned from the customer.

In the user management object 850, the details of the inquiry related to the mobile marketing system are displayed. As the display items, the type of the inquiry, the title of the inquiry, the question, the answer, and the inquiry or reply date can be displayed.

The shipping history object 860 can display the number of use cases based on the month in which the shipping format is used, the number of returns to be returned from the customer, and the number of marketing information browsing or the number of browsing can be displayed.

FIG. 9 illustrates an example of managing a customer through the mobile marketing system of the present invention.

Referring to FIG. 9, the mobile marketing system of the present invention can provide an interface for managing a customer. The interface for managing the customer may include a customer management item object 910, a customer address book object 920, an event object 930, and a customer management display object 940.

For example, the customer management item object 910 may include items managed by technology or customer, such as financial, automobile, bank, insurance, tax, pharmaceutical, financial, etc., Information related to the customer's mobile number, home or business address, e-mail address, address of the web or mobile application, gender, and age can be managed by renewal, registration, modification and deletion.

The user can also update, register, modify, and delete customer management meetings, congratulatory schedules, meeting schedules, and various anniversaries based on the customer address book object 920 through the event object 930.

The customer management display object 940 may display information on the customer management item object 910, the customer address book object 920, and the event object 930.

10A and 10B illustrate an example of analyzing a customer through the mobile marketing system of the present invention.

Referring to FIG. 10A, the mobile marketing system of the present invention can provide an interface for analyzing a customer based on a magazine. The interface for analyzing the customer based on the magazine may include a marketing information inquiry object 1010, a marketing information detail inquiry object 1020, and a marketing information dispatch time inquiry object 1030.

In the marketing information inquiry object 1010, whether or not the marketing information is successfully transmitted and whether or not the marketing information is browsed may be displayed. In the marketing information detail inquiry object 1020, there may be displayed contents corresponding to user contents, expert contents, non- ≪ / RTI > can be displayed.

The marketing information dispatch time inquiry object 1030 may display the number of shipment of the user content, the expert content, the non-expert content, the diary content, or the marketing information, the number of browsing, the number of shipment, and the number of browsing by time.

According to an embodiment, a user can view a marketing information through a marketing information inquiry object 1010, a marketing information detail inquiry object 1020, and a marketing information dispatch time inquiry object 1030, And it is easy to identify the problem with the unread content. More specifically, the user can establish a sales strategy by analyzing the preferred meeting area, age, and sex through the customer information.

Referring to FIG. 10B, the mobile marketing system of the present invention can provide an interface for analyzing a customer based on a meeting with a customer, and can provide an interface for analyzing a customer based on a date with a customer .

The interface for analyzing the customer based on the meeting with the customer or the anniversary with the customer may indicate whether the information related to the meeting or the anniversary is successfully transmitted and whether or not the information is read based on the date inputted by the user.

According to an embodiment, a user can establish a marketing strategy by analyzing information related to a meeting or anniversary that the customer prefers based on whether or not information related to a meeting or an anniversary is successfully transmitted and read.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

110: Magazine Content Production Department
120: Diary contents production department
130: Marketing information control section
140: Customer Information Management Department
150:
160: System environment management section
170:
180:
190:

Claims (14)

A magazine contents production unit for generating magazine contents by reflecting marketing contents including at least one of user contents, expert contents, and non-professional contents to a selected template;
A diary contents production unit for generating diary contents for events related to time with customers; And
Generating marketing information including at least one of the generated magazine contents and the generated diary contents, and sending the generated marketing information based on selection input information on a shipping format of the marketing information received from a user A marketing information control unit
A mobile marketing system for sales. The method according to claim 1,
The magazine contents production section
A template providing module for providing the template for a space layout in which the marketing content is to be placed; And
A magazine content creation module that reflects at least one of the user content selected from the user, the expert content, and the non-professional content to the provided template and generates the magazine content based on the reflected template,
A mobile marketing system for sales. The method according to claim 1,
The mobile marketing system
A customer information management unit for managing customer information including inquiry information of the shipped marketing information, transaction history information related to the customer, and meeting history information; And
An analysis management unit for analyzing and managing the preference information preferred by the customer in consideration of the inquiry information and the customer information,
A mobile marketing system for sales. The method according to claim 1,
The mobile marketing system
A charging unit for charging the user for at least one of the generated marketing information, the shipping format, and marketing information returned from the customer; And
An authentication processing unit for performing authentication in consideration of at least one of user authentication information, shipping authentication information, and billing authentication information,
A mobile marketing system for sales. 5. The method of claim 4,
The mobile marketing system
A system environment management unit for controlling the environment of the mobile marketing system in consideration of the environment of the web or mobile communication and the interface of the user; And
A user management unit for managing the user in consideration of the marketing content, the diary contents, a user account,
A mobile marketing system for sales. The method according to claim 1,
The marketing information control unit
A mobile marketing system for sales that controls said shipping format using at least one of e-mail (SMS), MMS, FTP, DM delivery, web application and mobile application. The method according to claim 6,
The marketing information control unit
And sending the generated marketing information based on the shipping format and the shipping reservation time input from the user. The method according to claim 1,
The marketing information
Wherein the multimedia information includes at least one of two- or three-dimensional photographs, voice, voice pictures, text, moving pictures, and map information. Generating magazine contents by reflecting marketing contents including at least one of user contents, expert contents, and non-professional contents to a selected template;
Generating diary contents for an event related to time with a customer;
Generating marketing information including at least one of the generated magazine contents and the generated diary contents; And
Controlling the sending of the generated marketing information based on the selection input information for the shipping format of the marketing information received from the user
A mobile marketing method for sales. 10. The method of claim 9,
Wherein the step of generating the magazine content comprises:
Providing the template for a spatial arrangement in which the marketing content is to be located;
Reflecting at least one of the user content selected from the user, the expert content, and the non-expert content to the provided template; And
Generating the magazine contents based on the reflected template
A mobile marketing method for sales. 10. The method of claim 9,
The mobile marketing method includes:
Managing customer information including inquiry information of the shipped marketing information, transaction history information related to the customer, and meeting history information; And
Analyzing and managing the preference information preferred by the customer in consideration of the inquiry information and the customer information
The mobile marketing method for sales. 10. The method of claim 9,
The mobile marketing method includes:
Adding a charge for the user in consideration of at least one of the generated marketing information, the shipping format, and the marketing information returned from the customer; And
Performing authentication in consideration of at least one of user authentication information, shipping authentication information, and billing authentication information
The mobile marketing method for sales. 13. The method of claim 12,
The mobile marketing method includes:
Controlling an environment of the mobile marketing system in consideration of the environment of the web or mobile communication and the interface of the user; And
Managing the user in consideration of the marketing content, the diary contents, the user account, and the billing
The mobile marketing method for sales. A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 9 to 13.

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