CN109982293A - Flow product method for pushing, system, electronic equipment and storage medium - Google Patents
Flow product method for pushing, system, electronic equipment and storage medium Download PDFInfo
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- CN109982293A CN109982293A CN201711461397.4A CN201711461397A CN109982293A CN 109982293 A CN109982293 A CN 109982293A CN 201711461397 A CN201711461397 A CN 201711461397A CN 109982293 A CN109982293 A CN 109982293A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment provides a kind of flow product method for pushing, system, electronic equipment and storage mediums, flow product method for pushing includes the signaling data according to transmission in the lte networks, it determines that 4G function actively closes target terminal user that is rear and being re-opened by user, and records the pent duration T of 4G function of the target terminal user；The terminal applies that target terminal user accesses in duration T are obtained, and determine the service condition of each terminal applies；According to the service condition of each terminal applies, the target flow product for pushing to target terminal user is searched in preset flow Products Show table；Corresponding target flow product is pushed to target terminal user.The present invention can reliably and accurately identify that user actively closes and reopen time and its user behavior during closing 4G of 4G function, and then flow product with strong points can be pushed to user.
Description
Technical field
The present embodiments relate to data traffic identification technology fields, and in particular to a kind of flow product method for pushing is
System, electronic equipment and storage medium.
Background technique
With fourth generation mobile phone mobile communication standard 4G business popularization it is universal, 4G network have become it is mobile eventually
End carries out the first choice of mobile Internet access, but due to user be in or when office space usually using broadband or WIFI signal in movement
Net operation is carried out in terminal, thus have certain customers can under these scenes turning-off mobile terminal 4G function, and pass through width
Band or WIFI reduce the use of mobile terminal flow, thus, for mobile operator, how to such user
Flow product with strong points is pushed, is its matter of utmost importance that accuracy marketing is unfolded.
Currently, the method generallyd use be by determine user whether generate 4G flow and generate 4G flow accounting come
Judge whether user has actively closed 4G function, the track of 4G flow is generated in combination with user, whether positioning user is resident
Cell has actively closed 4G function, and then pushes flow product to user.
But be not a continuous process since user surfs the Internet in the terminal, 4G stream is not generated in a certain period
Amount does not represent user and really closes 4G function, it is also possible to and user does not operate illusion caused by the reasons such as mobile terminal,
Therefore, be based on aforesaid way, can not accurately identify user whether actively closed actually its mobile terminal 4G function and its
His details, thus the accurate push of flow product can not be carried out to user.
Summary of the invention
For the defects in the prior art, the embodiment of the present invention provides a kind of flow product method for pushing, system, electronics
Equipment and storage medium can reliably and accurately identify that user actively closes and reopen the time of 4G function, Yi Jiqi
The user behavior during 4G is closed, and then flow product with strong points can be pushed to user.
In order to solve the above technical problems, the present invention the following technical schemes are provided:
In a first aspect, the present invention provides a kind of flow product method for pushing, the flow product method for pushing includes:
According to the signaling data of transmission in the lte networks, determines and be re-opened again after 4G function is actively closed by user
Target terminal user, and record the pent duration T of 4G function of the target terminal user；
The terminal applies that the target terminal user accesses in duration T are obtained, and determine making for each terminal applies
Use situation；
According to the service condition of each terminal applies, searched in preset flow Products Show table for being used to the target
The target flow product of family terminal push, wherein the use feelings of all kinds of terminal applies are stored in the flow Products Show table
Corresponding relationship between condition and flow product；
And Xiang Suoshu target terminal user pushes corresponding target flow product.
Second aspect, the present invention provides a kind of flow product supplying system, the flow product supplying system includes:
Target terminal user determining module, for according to transmission signaling data in the lte networks, determine 4G function by with
Family actively closes target terminal user that is rear and being re-opened, and the 4G function of recording the target terminal user is pent holds
Continuous time T；
Non- 4G data on flows statistical module, the terminal accessed in duration T for obtaining the target terminal user
Using, and determine the service condition of each terminal applies；
Target flow product is chosen module and is pushed away for the service condition according to each terminal applies in preset flow product
Recommend the target flow product searched in table for pushing to the target terminal user, wherein in the flow Products Show table
The corresponding relationship being stored between the service condition of all kinds of terminal applies and flow product；
Target flow product pushing module, for pushing corresponding target flow product to the target terminal user.
The third aspect, the present invention provides a kind of electronic equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor, the processor realize the flow product method for pushing when executing described program
The step of.
Fourth aspect, the present invention provides a kind of computer readable storage mediums, are stored thereon with computer program, the meter
The step of calculation machine program realizes the flow product method for pushing when being executed by processor.
As shown from the above technical solution, a kind of flow product method for pushing described in the embodiment of the present invention exists according to transmission
Signaling data in LTE network determines that 4G function actively closes target terminal user that is rear and being re-opened by user, and remembers
Record the pent duration T of 4G function of the target terminal user；Obtain what target terminal user accessed in duration T
Terminal applies, and determine the service condition of each terminal applies；According to the service condition of each terminal applies, in preset flow product
The target flow product for pushing to target terminal user is searched in recommendation tables；Corresponding target is pushed to target terminal user
Flow product；During capable of accurately identifying time and its closing 4G that user actively closed and reopened 4G function
User behavior, and can accurately and efficiently determine the different flow product suitable for different user, and then can push away to user
Flow product with strong points is sent, the accurate marketing to such user and precisely service are realized.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.
Fig. 1 is the flow diagram of the flow product method for pushing in the embodiment of the present invention one；
Fig. 2 is the flow diagram of step 100 in flow product method for pushing of the invention；
Fig. 3 is the flow diagram of step 200 in flow product method for pushing of the invention；
Fig. 4 is the flow diagram of A01 and A02 in flow product method for pushing of the invention；
Fig. 5 is the concrete example schematic diagram of big data platform of the invention；
Fig. 6 is the structural schematic diagram of the flow product supplying system in the embodiment of the present invention two；
The structural schematic diagram of a kind of electronic equipment of Fig. 7 embodiment of the present invention three.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, the technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
The embodiment of the present invention one provides a kind of specific embodiment of flow product method for pushing, referring to Fig. 1, the stream
Amount product method for pushing specifically includes following content:
Step 100: according to the signaling data of transmission in the lte networks, determining that 4G function actively closes rear quilt again by user
The target terminal user reopened, and record the pent duration T of 4G function of the target terminal user.
In step 100, flow product supplying system is implemented to be monitored the signaling data of transmission in the lte networks,
If monitoring, certain signaling data of current transmission therein has corresponded to the 4G function of a certain user terminal and has been actively closed by user,
The user terminal is confirmed as target terminal user, and continues targetedly to transmit in the lte networks the user terminal
Signaling data is monitored, and until detecting that the 4G function of the target terminal user is re-opened again, then records target use
The pent duration T of 4G function of family terminal.It is understood that identifying the 4G of corresponding user terminal in signaling data
Function by the mode for the signaling data that user actively closes or is re-opened can according to user terminal 4G function by with
The transportation law for the signaling data that family actively closes or is re-opened sets preset condition, and by judging that signaling data is
It is no to meet the preset condition to identify to obtain corresponding target terminal user.
Step 200: obtaining the terminal applies that the target terminal user accesses in duration T, and determine each terminal
The service condition of application.
In step 200, after determining the pent duration T of 4G function of target terminal user, the flow is produced
Product supplying system obtains the terminal applies that the target terminal user accesses in duration T, and determines making for each terminal applies
Use situation.It is understood that net operation can be still carried out by other means since user is during closing 4G function, because
This, in the present embodiment, non-4G flow can refer to 2G flow, 3G flow, WLAN or broadband services；In addition, in the present embodiment,
Flow product supplying system is not merely the flow service condition for obtaining user during closing 4G function, but more accurate
Determination user which terminal applies APP secondary period all applies, each terminal applies APP is opened several times, and, often
It is secondary using each terminal applies APP when the flow that consumes, can be accustomed in this way according to user and the specific consumption of terminal applies APP
Situation, more targetedly and what is more refined pushes corresponding flow product to user.
Step 300: according to the service condition of each terminal applies, searched in preset flow Products Show table for institute
State the target flow product of target terminal user push, wherein be stored with all kinds of terminal applies in the flow Products Show table
Service condition and flow product between corresponding relationship.
In step 300, the service condition of each terminal applies includes: the non-4G flow consumption value of each terminal applies
And/or frequency of usage, the flow product supplying system is first according to the non-4G flow consumption value of each terminal applies and/or use
The frequency successively determines that each terminal applies are common application or non-common application；For the common application, is commonly used and answered according to this
Frequency of usage, non-4G flow consumption value, alternatively, frequency of usage and non-4G flow consumption value, in the flow Products Show
Table searches the goal orientation flow product for pushing to the target terminal user；For the non-common application, according to this
The frequency of usage of non-common application, non-4G flow consumption value, alternatively, frequency of usage and non-4G flow consumption value, in the flow
Products Show table searches the target universal flow product for pushing to the target terminal user.
It is understood that above-mentioned non-4G flow consumption value and/or frequency of usage according to each terminal applies, successively sentences
Fixed each terminal applies be common apply or the concrete mode of non-common application includes:
The first flow threshold value and the first frequency threshold value for being made whether to assert for common application are determined first；
Then, the non-4G flow consumption value of more each terminal applies and first flow threshold value, if a certain terminal applies is non-
4G flow consumption value is greater than or equal to the first flow threshold value, then illustrates during the 4G function that the user closes terminal, should
User is consumed in this application compared with various flow, then the terminal applies is confirmed as common application；
Alternatively, the frequency of usage of more each terminal applies and the first frequency threshold value, if the frequency of usage of a certain terminal applies
More than or equal to first frequency threshold value, then illustrate that the user is used for multiple times during the 4G function that the user closes terminal
Terminal applies should be gone back, then the terminal applies are confirmed as common application；
In addition, being directed to certain special circumstances, above two mode has that acquisition data are not accurate enough, for example,
User repeatedly opens certain application query data, but does not have substantial flow consumption or user seldom to send out for a certain
The raw origin of an incident, single consume a large amount of flow in a certain application, and for said circumstances, the present embodiment additionally provides the third
Mode, are as follows: it chooses to meet non-4G flow consumption value simultaneously and be greater than or equal to the first flow threshold value and frequency of usage and is greater than
Or it is applied equal to the terminal applies of first frequency threshold value to be common.
It is 50M with first flow threshold value in a kind of concrete example, and judges whether it is the mode of common application for only root
According to being illustrated for first flow threshold decision:
Certain user terminal has accessed terminal applies A1 and A2 during closing AG function, wherein the non-4G flow of A1 consumes
Value is 56M and frequency of usage is 3 times, and the non-4G flow consumption value of A1 is 34M and frequency of usage is 2 times, then judges that A1 is common
Using A2 is that non-common application is tabled look-up in a kind of citing of flow Products Show table as described in Table 1 it is found that should be to the use
Family terminal pushes the universal flow packet of A1 orientation the flow data packet and 50M of 100M respectively.
Table 1
Step 400: Xiang Suoshu target terminal user pushes corresponding target flow product.
In step 400, after determining the target flow product suitable for active user, flow product supplying system should
Target flow product is pushed to the target terminal user, it is to be understood that the concrete mode of push target flow product can be with
Are as follows: the subscription identity of the target flow product is obtained, and the subscription identity is pushed in a manner of short message or application pop-up
Target terminal user.
As can be seen from the above description, the flow product method for pushing that the embodiment of the present invention provides, can accurately identify use
Family actively closes and reopens time and its user behavior during closing 4G of 4G function, and can be accurate and efficient
Determination be suitable for the different flow product of different user, and then flow product with strong points can be pushed to user, realized
Accurate marketing and precisely service to such user.
In a specific embodiment, referring to fig. 2, the step 100 in flow product method for pushing of the invention is specific
Including following content:
Step 101: identification meets the first signaling of the first preset condition in transmitting signaling data in the lte networks,
Wherein, first signaling is for indicating that the 4G function of corresponding target terminal user is actively closed by user, and records current
Time point T1.
It is understood that the signaling data can be the signaling data bag of S1-MME interface, wherein S1 interface is
Communication interface between LTE eNodeB (base station) and EPC (packet-based core networks), and S1 interface is divided into two interfaces, a use again
In the S1-MME interface of control plane, one is used for user plane S1-U interface.
Step 102: continuing to monitor the signaling of target terminal user transmission that the 4G function is closed by the user in the lte networks
Data, if monitoring to occur meeting in target terminal user transmission signaling data in the lte networks the of the second preset condition
Two signalings, it is determined that the 4G function of the user terminal reopens, and records current point in time T2, wherein second signaling
For indicating that the 4G function of corresponding target terminal user is opened.
Step 103: according to time point T1 and T2, determining the 4G function pent duration of the target terminal user
T。
As can be seen from the above description, the flow product method for pushing that a specific embodiment of the invention provides, can it is accurate and
The target terminal user opened again after 4G function is closed by the user and its duration are reliably recognized, is subsequent stream
Amount product push provides accurate data basis.
In a specific embodiment, referring to Fig. 3, the step 200 in flow product method for pushing of the invention is specific
Including following content:
Step 201: detecting whether the target terminal user generates 2G or 3G flow in duration T, if the mesh
Mark user terminal generates 2G or 3G flow in duration T, then enters step 202；If the target terminal user is not being held
2G or 3G flow is generated in continuous time T, then enters step 203.
Step 202: obtaining the terminal applies that the target terminal user accesses in duration T, and determine the user
2G or 3G flow consumption value and/or frequency of usage of the terminal in each terminal applies.
Step 203: continuing to test whether the target terminal user uses WLAN or broadband access network industry in duration T
Business access terminal applies, if so, enter step 204, otherwise, it is determined that user is during 4G function is closed by the user, not into
Net operation on row does not then push flow product to the user or pushes normal flow product to the user.
Step 204: obtaining the terminal applies that the target terminal user accesses in duration T, and determine the user
WLAN or Wide Flow consumption value and/or frequency of usage of the terminal in each terminal applies.
As can be seen from the above description, the flow product method for pushing that a specific embodiment of the invention provides, can accurately obtain
The terminal applies for taking the target terminal user to access in duration T, and determine the service condition of each terminal applies, after being
Continuous flow product push provides accurate data basis.
On the basis of above-mentioned steps 201 to 204, it can also include a kind of data arbitrary way, can specifically be presented as
Step A01 and A02, and the execution sequence of step A01 and A02 and above-mentioned steps 201 to 204 is in no particular order, it is referring to fig. 4, described
Step A01 and A02 specifically include following content:
Step A01: the terminal applies that the target terminal user accesses in duration T are obtained.
Step A02: the target terminal user stepping in duration T is obtained in associating websites or application operator
Data are recorded, and determine that non-4G flow of the user terminal in each associating websites or application operator disappears according to the logon data
Consumption value and/or frequency of usage.
As can be seen from the above description, a specific embodiment of the invention provides determining user terminal in the non-of each terminal applies
The supplement method of determination of 4G flow consumption value and/or frequency of usage, and then user terminal is improved in the non-4G of each terminal applies
The acquisition accuracy of flow consumption value and/or frequency of usage.
For further instruction this programme, the present invention also provides a kind of specific application example of flow product method for pushing,
Specific application example of the invention realizes LTE signaling pair using the pretreatment of big data platform, the ability of stream process and batch processing
S1-MME signaling is individually handled, and is individually diverted to independent queue to cell hand off signaling therein.It wherein, is that big data is flat
The concrete example of platform is referring to Fig. 5；User in queue is carried out to by Streams stream process technology the signaling of switching within cell again,
And being landed by big data Flume framework technology is file；By the local file of landing, number is entered by Gbase loader tool
According to warehouse, then the data analysis in later period, working process are done, the flow product method for pushing specifically includes following content:
Step 1: identification user actively closes the movement of 4G function, and record closes the operating time of 4G function.
As the continuous extension of unified DPI technology and LTE unify the requirement of DPI equipment code, unified DPI can obtain use
The dynamic related signaling for opening and closing 4G functional switch of householder.Relevant signaling is arrived according to current unified DPI equipment is available,
It checks network signaling data, obtains the related signaling that user actively closes 4G function are as follows: acquisition S1-MME signaling, i.e.,
Interface=5；And procedure_type=6 (showing to separate in Detach) wherein；And
Keyword_2=1 (shows that process is initiated by network side)；
When there are above-mentioned Signaling characteristics simultaneously, determines that active user has actively closed 4G function, record current time T1.
Step 2: the user for having actively closed 4G function identifies that it reopens the time of 4G flow.
For monitoring to have actively closed the user of 4G function, continues to detect it, obtain it and open 4G function
(it is because user actively opens or because of the automatic connection that is switched on, but to scheme that this step can not distinguish the unlatching of 4G to related signaling
Do not influence), specifically: acquisition S1-MME signaling, i.e. interface=5；And procedure_type=1 (table wherein
Daylight is adhered in Attach)；And
Keyword_2=1 (shows that process is initiated by network side)；
It when there are above-mentioned Signaling characteristics simultaneously, determines that active user enables 4G function (because of a variety of causes) again, remembers
Record current time T2.
Step 3: for there is the user for actively closing and reopening 4G operation, the terminal of its 4G down periods is identified
Using situation.
On the basis of above-mentioned steps one and two, the time record that user actively closed and reopened 4G function is formed,
And the portrait that user actively closes 4G function is established according to user T1 to the user behavior during T2, it specifically includes:
1) user 2 during T1 to T2 is obtained, 3G surfs the Internet ticket, determines whether user in period still generates other types
Cellular network data flow (such as the flow of 2,3G is produced, illustrate that user has been simply turned off 4G flow and has been not turned off total data
Flow uses flow to control, has been switched to 2,3G), if using, according to the ticket of user and 2,3G internet log comes true
User is determined using the terminal applies of 2,3G flow, and the internet log of user is combined to parse url, obtains user access
Respectively using uninterrupted and/or frequency of usage, and to respectively using uninterrupted and/or frequency of usage rank into
Line flag, i.e., according to flux unit time usage amount whether be more than a certain threshold decision its whether be common application, or according to
Whether frequency of usage is more than that n times/6 hour judge whether it is common application.
If 2) find T1 to, without generating flow, consideration user is using during T2 according to carrier data
Wlan, broadband access network business, each terminal applies and flow used for period user by wlan, broadband spend situation, obtain
It takes T1 to user's WLAN internet log during T2, the mac in WLAN internet log can be found according to the address mobile phone mac of user
Address information, to find the user in T1 to website each during T2 and the log-on message of related application；And obtain wherein with this
Actively close the relevant traffic conditions of user of 4G (application including access, access times use flow etc.).Wide with other
With operator there are richer data can be obtained when cooperative relationship, can find in other bandwidth operator in T1 to T2
Between in section, user's (address mac of mobile phone is used to judge) is in the broadband services service condition of other bandwidth operator, further
Enrich this kind of user 4G down periods using integrality.
It 3), can also be directly by thering is the website of cooperative relationship or application to run with us in addition to through above two mode
Quotient obtains user's logon data and is further supplemented above-mentioned data, such as directly according to the mobile phone for the user for closing 4G function
It is same after having cooperative relationship number by obtaining the flow service condition of T1 to the user during T2 in the data of the applications such as A3, A32
Other social categories, shopping class, video class or tourism website/application flow can be obtained.
Each user T1 can be formed in step 3 to during T2, such as the record of the following table 2.
Table 2
Step 4: establishing terminal applies, range of flow, the corresponding relationship dimension table between oriented flow amount product, includes terminal
Using flow starts, and flow terminates, oriented flow amount product, is directed to the common terminal applies of user with can be convenient, uses flow
The case where, recommend the orientation flow packet of corresponding class, establish such as the following table 3 corresponding relationship:
Table 3
Step 5: data on flows is used by 2/3G or broadband in the 4G down periods for actively closing 4G function
User finds the oriented flow that corresponding adaptation is promoted further according to step 4 according to the terminal applies service condition marked in step 3
Amount packet, pushes corresponding oriented flow amount product respectively.
Such as (A1XM can freely be used under 4G networking situation to user's push A1 4G flow packet of above-mentioned cell-phone number 1
4G flow)；The orientation 4G flow packet of A1/A3/A4 is pushed to the user of above-mentioned cell-phone number 2.Judge that user orders flow simultaneously
The case where packet, to the user for ordering flow packet stream amount smaller (being, for example, less than 500M), can recommend and value more comprising flow with
Current value is slightly higher or comparable flow package.
By investigation, there is most of client for actively closing 4G function, 4G dare not be used by being primarily due to the reasons such as expense
See video, listen to music, play game etc., usually these users are positioned as to orient flow packet marketing group.Pass through this application example
It can identify that user is common but actively avoid the flow application used under 4G flow, and orient these applications of push for user
Oriented flow amount product, make the easier use habit for receiving 4G flow of user, while having promoted our digitized business,
Realize the operation that 4G function is actively closed based on S1-MME signaling identification user；And the behaviour that 4G functional switch is switched on again
Make；User's is common during being actively closed based on carrier data, wideband data and application server data identification 4G flow
Using；It is oriented for user during pushing its closing 4G using flow using corresponding oriented flow amount product.Based on network signal
After accurately identification user actively closes during 4G function, according to consumer products, using relevant informations such as business, building is based on
The application preferences model for actively closing 4G function user of network signal, is further formed the accurate marketing scene of this kind of customers
With accurate service.The 4G use habit of user can be accurately positioned, it is convenient that suitable set meal and in short-term flow are promoted to user
Packet, improves the success rate of marketing.
The embodiment of the present invention two provides a kind of flow that can be realized Overall Steps in above-mentioned flow product method for pushing
The specific embodiment of product supplying system, referring to Fig. 6, the flow product supplying system specifically includes following content:
Target terminal user determining module 10 determines 4G function quilt for the signaling data according to transmission in the lte networks
User actively closes target terminal user that is rear and being re-opened, and the 4G function of recording the target terminal user is pent
Duration T.
In target terminal user determining module 10, the target terminal user determining module includes: that 4G function closes knowledge
Other unit, the first signaling for the first preset condition of identification satisfaction in transmitting signaling data in the lte networks, wherein
First signaling records current point in time for indicating that the 4G function of corresponding target terminal user is actively closed by user
T1；4G function opens recognition unit, transmits for continuing to monitor the target terminal user that the 4G function is closed by the user in LTE net
Signaling data in network, if monitoring to occur meeting in the signaling data of target terminal user transmission in the lte networks second in advance
If the second signaling of condition, it is determined that the 4G function of the user terminal reopens, and records current point in time T2, wherein institute
The second signaling is stated for indicating that the 4G function of corresponding target terminal user is opened；Duration acquiring unit, for according to when
Between point T1 and T2, determine the pent duration T of 4G function of the target terminal user.
Non- 4G data on flows statistical module 20, the end accessed in duration T for obtaining the target terminal user
End application, and determine the service condition of each terminal applies.
In non-4G data on flows statistical module 20, the non-4G data on flows statistical module includes: the inspection of 2G or 3G flow
Unit is surveyed, for detecting whether the target terminal user generates 2G or 3G flow in duration T；2G or 3G data on flows
Acquiring unit, for obtaining the target user when the target terminal user generates 2G or 3G flow in duration T
The terminal applies that terminal accesses in duration T, and determine that the user terminal is consumed in 2G the or 3G flow of each terminal applies
Value and/or frequency of usage；WLAN or Wide Flow data capture unit are used in the target terminal user not in the duration
When generating 2G or 3G flow in T, continue to test whether the target terminal user uses on WLAN or broadband in duration T
Network service accesses terminal applies, if so, the terminal applies that the target terminal user accesses in duration T are obtained, and
Determine WLAN or Wide Flow consumption value and/or frequency of usage of the user terminal in each terminal applies.
Target flow product chooses module 30, for the service condition according to each terminal applies, in preset flow product
The target flow product for pushing to the target terminal user is searched in recommendation tables, wherein the flow Products Show table
In be stored with corresponding relationship between frequency of usage, non-4G flow threshold value and the flow product of all kinds of terminal applies.
Target flow product pushing module 40, for pushing corresponding target flow product to the target terminal user.
The embodiment of flow product supplying system in the present embodiment specifically can be used for executing above-mentioned flow product push
The process flow of the embodiment of method, details are not described herein for function, is referred to the detailed description of above method embodiment.
As can be seen from the above description, the flow product supplying system in the embodiment of the present invention, can accurately identify user
Time and its user behavior during closing 4G of 4G function are actively closed and reopen, and can be accurate and efficient
It determines the different flow product for being suitable for different user, and then flow product with strong points can be pushed to user, realize
Accurate marketing and precisely service to such user.
The embodiment of the present invention three provides a kind of electronics that can be realized Overall Steps in above-mentioned flow product method for pushing
The specific embodiment of equipment, referring to Fig. 7, the electronic equipment specifically includes following content:
Processor (processor) 601, memory (memory) 602, communication interface (Communications
Interface) 603 and bus 604；
Wherein, the processor 601, memory 602, communication interface 603 complete mutual lead to by the bus 604
Letter；The communication interface 603 is for realizing between the relevant devices such as server in user terminal and flow product supplying system
Information transmission；
The processor 601 is used to call the computer program in the memory 602, and the processor executes the meter
The Overall Steps in above-described embodiment one are realized when calculation machine program, for example, reality when the processor executes the computer program
Existing following step:
Step 100: according to the signaling data of transmission in the lte networks, determining that 4G function actively closes rear quilt again by user
The target terminal user reopened, and record the pent duration T of 4G function of the target terminal user.
Step 200: obtaining the terminal applies that the target terminal user accesses in duration T, and determine each terminal
The service condition of application.
Step 300: according to the service condition of each terminal applies, searched in preset flow Products Show table for institute
State the target flow product of target terminal user push, wherein be stored with all kinds of terminal applies in the flow Products Show table
Frequency of usage, the corresponding relationship between non-4G flow threshold value and flow product.
Step 400: Xiang Suoshu target terminal user pushes corresponding target flow product.
As can be seen from the above description, the electronic equipment that the embodiment of the present invention provides, can accurately identify that user is actively closed
Time and its user behavior during closing 4G of 4G function are closed and reopened, and can accurately and efficiently be determined suitable
For the different flow product of different user, and then flow product with strong points can be pushed to user, realize to such
The accurate marketing of user and precisely service.
The embodiment of the present invention four provides a kind of calculating that can be realized Overall Steps in above-mentioned flow product method for pushing
Machine readable storage medium storing program for executing is stored with computer program on the computer readable storage medium, and the computer program is by processor
The Overall Steps of above-described embodiment one are realized when execution, for example, realizing when the processor execution computer program following
Step:
Step 100: according to the signaling data of transmission in the lte networks, determining that 4G function actively closes rear quilt again by user
The target terminal user reopened, and record the pent duration T of 4G function of the target terminal user.
Step 200: obtaining the terminal applies that the target terminal user accesses in duration T, and determine each terminal
The service condition of application.
Step 300: according to the service condition of each terminal applies, searched in preset flow Products Show table for institute
State the target flow product of target terminal user push, wherein be stored with all kinds of terminal applies in the flow Products Show table
Frequency of usage, the corresponding relationship between non-4G flow threshold value and flow product.
Step 400: Xiang Suoshu target terminal user pushes corresponding target flow product.
As can be seen from the above description, the computer readable storage medium that the embodiment of the present invention provides, can accurately identify
User actively closes and reopens time and its user behavior during closing 4G of 4G function, and can be accurate and high
The determination of effect is suitable for the different flow product of different user, and then flow product with strong points can be pushed to user, real
The accurate marketing to such user and precisely service are showed.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above method embodiment can pass through
The relevant hardware of program instruction is completed, and program above-mentioned can be stored in a computer readable storage medium, the program
When being executed, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned includes: ROM, RAM, magnetic disk or light
The various media that can store program code such as disk.
The embodiments such as flow product supplying system described above are only schematical, wherein described be used as separation unit
The unit that part illustrates may or may not be physically separated, and component shown as a unit can be or can also
Not to be physical unit, it can it is in one place, or may be distributed over multiple network units.It can be according to reality
Need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Those of ordinary skill in the art exist
In the case where not paying creative labor, it can understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on
Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should
Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers
It enables and using so that big data transmission device (can be personal computer, server or the network equipment an etc.) execution is each
Method described in certain parts of embodiment or embodiment.
Finally, it should be noted that the above various embodiments is only to illustrate the technical solution of the embodiment of the present invention, rather than it is right
It is limited；Although the embodiment of the present invention is described in detail referring to foregoing embodiments, the ordinary skill of this field
Personnel are it is understood that it is still possible to modify the technical solutions described in the foregoing embodiments, or to part
Or all technical features are equivalently replaced；And these are modified or replaceed, it does not separate the essence of the corresponding technical solution
The range of each embodiment technical solution of the embodiment of the present invention.
Claims (10)
1. a kind of flow product method for pushing, which is characterized in that the flow product method for pushing includes:
According to the signaling data of transmission in the lte networks, determine that 4G function actively closes mesh that is rear and being re-opened by user
User terminal is marked, and records the pent duration T of 4G function of the target terminal user；
The terminal applies that the target terminal user accesses in duration T are obtained, and determine the use feelings of each terminal applies
Condition；
According to the service condition of each terminal applies, searched in preset flow Products Show table for whole to the target user
Hold push target flow product, wherein be stored in the flow Products Show table all kinds of terminal applies service condition and
Corresponding relationship between flow product；
And Xiang Suoshu target terminal user pushes corresponding target flow product.
2. flow product method for pushing according to claim 1, which is characterized in that it is described according to transmission in the lte networks
Signaling data, determine that 4G function actively closes target terminal user that is rear and being re-opened by user, and record the target
The pent duration T of 4G function of user terminal, comprising:
Identification meets the first signaling of the first preset condition in the signaling data of transmission in the lte networks, wherein described first
Signaling records current point in time T1 for indicating that the 4G function of corresponding target terminal user is actively closed by user；
Continue to monitor the signaling data of target terminal user transmission that the 4G function is closed by the user in the lte networks, if monitoring
Occur meeting the second signaling of the second preset condition into the signaling data of target terminal user transmission in the lte networks, then really
The 4G function of the fixed user terminal reopens, and records current point in time T2, wherein second signaling is for indicating corresponding
Target terminal user 4G function open；
And according to time point T1 and T2, determine the pent duration T of 4G function of the target terminal user.
3. flow product method for pushing according to claim 1, which is characterized in that the service condition of each terminal applies
It include: the non-4G flow consumption value and/or frequency of usage of each terminal applies；It is corresponding, it is described to obtain target user's end
The terminal applies accessed in duration T are held, and determine the service condition of each terminal applies, comprising:
Detect whether the target terminal user generates 2G or 3G flow in duration T；
If the target terminal user generates 2G or 3G flow in duration T, obtains the target terminal user and holding
The terminal applies accessed in continuous time T, and determine the user terminal in 2G the or 3G flow consumption value of each terminal applies and/or make
Use the frequency；
If the target terminal user generates 2G or 3G flow not in duration T, it is whole to continue to test the target user
Whether end uses WLAN or broadband access network business access terminal applies in duration T, if so, obtaining the target user
The terminal applies that terminal accesses in duration T, and determine WLAN or broadband stream of the user terminal in each terminal applies
Measure consumption value and/or frequency of usage.
4. flow product method for pushing according to claim 3, which is characterized in that described to obtain the target terminal user
The terminal applies accessed in duration T, and determine the service condition of each terminal applies, further includes:
Obtain the terminal applies that the target terminal user accesses in duration T；
Logon data of the target terminal user in duration T, and root are obtained in associating websites or application operator
According to the logon data determine the user terminal each associating websites or application operator in non-4G flow consumption value and/or make
Use the frequency.
5. flow product method for pushing according to claim 3, which is characterized in that the use according to each terminal applies
Situation searches the target flow product for pushing to the target terminal user in preset flow Products Show table,
In, the corresponding relationship being stored in the flow Products Show table between the service condition of all kinds of terminal applies and flow product,
Include:
According to the non-4G flow consumption value and/or frequency of usage of each terminal applies, successively determine that each terminal applies are common application
Or non-common application；
It is produced according to the frequency of usage and/or non-4G flow consumption value of the common application in the flow for the common application
Product recommendation tables search the goal orientation flow product for pushing to the target terminal user；
For the non-common application, according to the frequency of usage of the non-common application and/or non-4G flow consumption value, in the stream
Measure target universal flow product of the product recommendation tables lookup for pushing to the target terminal user.
6. flow product method for pushing according to any one of claims 1 to 5, which is characterized in that the signaling data is
The signaling data bag of S1-MME interface.
7. a kind of flow product supplying system, which is characterized in that the flow product supplying system includes:
Target terminal user determining module, for according to transmission signaling data in the lte networks, determining 4G function by with householder
It is dynamic close after the target terminal user that is re-opened again, and the 4G function that records the target terminal user is pent when continuing
Between T；
Non- 4G data on flows statistical module, the terminal applies accessed in duration T for obtaining the target terminal user,
And determine the service condition of each terminal applies；
Target flow product chooses module, for the service condition according to each terminal applies, in preset flow Products Show table
Target flow product of the middle lookup for being pushed to the target terminal user, wherein stored in the flow Products Show table
There is the corresponding relationship between the service condition of all kinds of terminal applies and flow product；
Target flow product pushing module, for pushing corresponding target flow product to the target terminal user.
8. flow product supplying system according to claim 7, which is characterized in that the target terminal user determines mould
Block, comprising:
4G function closes recognition unit, for the first preset condition of identification satisfaction in transmitting signaling data in the lte networks
The first signaling, wherein first signaling for indicating that the 4G function of corresponding target terminal user is actively closed by user,
And record current point in time T1；
4G function opens recognition unit, transmits for continuing to monitor the target terminal user that the 4G function is closed by the user in LTE
Signaling data in network, if monitoring to occur meeting second in the signaling data of target terminal user transmission in the lte networks
Second signaling of preset condition, it is determined that the 4G function of the user terminal reopens, and records current point in time T2, wherein
Second signaling is used to indicate that the 4G function of corresponding target terminal user to be opened；
Duration acquiring unit, for determining that the 4G function of the target terminal user is closed according to time point T1 and T2
Duration T.
9. a kind of electronic equipment including memory, processor and stores the calculating that can be run on a memory and on a processor
Machine program, which is characterized in that the processor realizes that flow produces as described in any one of claim 1 to 6 when executing described program
The step of product method for pushing.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program quilt
It is realized when processor executes as described in any one of claim 1 to 6 the step of flow product method for pushing.
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| CN109982293B (en) | 2022-03-29 |
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