CN106815737A - The method and apparatus for analyzing advertisement delivery effect - Google Patents
The method and apparatus for analyzing advertisement delivery effect Download PDFInfo
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- CN106815737A CN106815737A CN201510857537.4A CN201510857537A CN106815737A CN 106815737 A CN106815737 A CN 106815737A CN 201510857537 A CN201510857537 A CN 201510857537A CN 106815737 A CN106815737 A CN 106815737A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
The present invention provides a kind of method and apparatus for analyzing advertisement delivery effect, including：According to default resource allocation rule, current available resources are distributed to the period of the pending advertisement putting in current period；Current period includes multiple periods, and resource allocation rule is for being multiple period distribution resources；Carry out advertisement putting in present period, and consumption resource when present period carries out advertisement putting is obtained from the search engine for advertisement putting；The period of pending advertisement putting is updated at the end of present period, and according to consumption resource updates available resources, for the available resources after renewal to be distributed to the period of the pending advertisement putting after updating according to resource allocation rule.According to the present invention, advertisement putting can for a long time be carried out within multiple periods of a cycle, so as to ensure the effect of advertisement putting.
Description
Technical field
The present invention relates to field of computer technology, in particular to a kind of method and dress for analyzing advertisement delivery effect
Put.
Background technology
In existing search engine marketing advertisement, typically can according to account and popularization plan level set it is daily or
Budget weekly.
Daily and weekly pre- at last compared with the budget control of coarseness.By taking day budget as an example, then the same day delivers advertisement and disappears
The amount of money of expense is reached after estimated value, will suspend the dispensing of advertisement, can so be caused in the case of limited budget, advertisement
Pause is delivered can cause some periods of certain daily to be covered by advertisement, have impact on the effect of advertisement promotion；And if
Want the covering of whole day all the period of time, then need budget increase, this cannot be implemented in the case of limited budget.
Therefore, how to allow that advertisement putting is carried out for a long time in whole day or in whole month, just turn into an important class
Topic.
The content of the invention
In view of the above problems, it is proposed that the present invention so as to provide one kind overcome above mentioned problem or at least in part solve on
The method and apparatus for stating the analysis advertisement delivery effect of problem.
According to a kind of method for analyzing advertisement delivery effect of the invention, including：According to default resource allocation rule, will
Current available resources distribute to the period of the pending advertisement putting in current period；When the current period includes multiple
Section, the resource allocation rule for the multiple period for distributing resource；Carry out advertisement putting in present period, and from
The consumption resource when present period carries out advertisement putting is obtained in the search engine of advertisement putting；In the present period knot
The period of the pending advertisement putting, and the available resources according to the consumption resource updates are updated during beam, for
According to resource allocation rule by renewal after the available resources distribute to update after described pending advertisement putting period.
Alternatively, the method for foregoing analysis advertisement delivery effect, also includes：When the allocated resource of the present period
When being depleted, stop continuing to carry out advertisement putting in the present period.
Alternatively, the method for foregoing analysis advertisement delivery effect, can use money according to the consumption resource updates
Source, specifically includes：After the present period terminates, the distribution resource and the consumption resource of relatively more described present period, when
When the distribution resource of the present period is different from the consumption resource, performing can use money according to the consumption resource updates
Source.
Alternatively, the method for foregoing analysis advertisement delivery effect, the resource allocation rule includes the multiple period
Corresponding resource allocation ratio；Methods described also includes：After the present period terminates, the distribution of relatively more described present period
Resource and the consumption resource, and increased or described in reducing more than or less than the consumption resource according to the distribution resource
The corresponding ratio of the period of the described pending advertisement putting after being updated in resource allocation ratio.
Alternatively, the method for foregoing analysis advertisement delivery effect, when detecting that the present period carries out advertisement putting
Consumption resource, specifically includes：The consumption resource is obtained by default time interval；Or the consumption resource is obtained in real time.
According to another aspect of the present invention, a kind of device for analyzing advertisement delivery effect is additionally provided, including：Resource allocation
Module, for according to default resource allocation rule, current available resources to be distributed to the pending advertisement in current period
The period of dispensing；The current period includes multiple periods, and the resource allocation rule for the multiple period for distributing money
Source；Source obtaining module, for carrying out advertisement putting in present period, and obtains institute from the search engine for advertisement putting
The consumption resource that present period is stated when carrying out advertisement putting；Update module, for updating described at the end of the present period
The period of pending advertisement putting, and the available resources according to the consumption resource updates, for according to resource allocation
Rule by renewal after the available resources distribute to update after described pending advertisement putting period.
Alternatively, the device of foregoing analysis advertisement delivery effect, also includes：Stop putting module, for working as when described
When preceding period allocated resource is depleted, stop continuing to carry out advertisement putting in the present period.
Alternatively, the device of foregoing analysis advertisement delivery effect, the update module after the present period terminates,
Compare the distribution resource and the consumption resource of the present period, when distribution resource and the consumption money of the present period
When source is different, the available resources according to the consumption resource updates.
Alternatively, the device of foregoing analysis advertisement delivery effect, the resource allocation rule includes the multiple period
Corresponding resource allocation ratio；The update module compares the distribution of the present period also after the present period terminates
Resource and the consumption resource, and increased or described in reducing more than or less than the consumption resource according to the distribution resource
The corresponding ratio of the period of the described pending advertisement putting after being updated in resource allocation ratio.
Alternatively, the device of foregoing analysis advertisement delivery effect, the source obtaining module presses default time interval
Obtain the consumption resource；Or the consumption resource is obtained in real time.
According to above technical scheme, the method and apparatus of analysis advertisement delivery effect of the invention are at least with following excellent
Point：
Technology according to the present invention scheme, is divided into multiple periods, and carry out advertisement according to each period by a cycle
The resource consumed during dispensing how much come the resource distributed in the period after updating how much so that begin in the subsequent period
The resource for carrying out advertisement putting is all assigned eventually, so advertisement putting can be within multiple periods of a cycle for a long time
Carry out, so as to ensure the effect of advertisement putting.
Described above is only the general introduction of technical solution of the present invention, in order to better understand technological means of the invention,
And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can
Become apparent, below especially exemplified by specific embodiment of the invention.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit is common for this area
Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：
Fig. 1 shows the flow chart of the method for analysis advertisement delivery effect according to an embodiment of the invention；
Fig. 2 shows the flow chart of the method for analysis advertisement delivery effect according to an embodiment of the invention；
Fig. 3 shows the flow chart of the method for analysis advertisement delivery effect according to an embodiment of the invention；
Fig. 4 shows the block diagram of the device of analysis advertisement delivery effect according to an embodiment of the invention；
Fig. 5 shows the block diagram of the device of analysis advertisement delivery effect according to an embodiment of the invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
Limited.Conversely, there is provided these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure
Complete conveys to those skilled in the art.
As shown in figure 1, being provided in one embodiment of the present of invention according to a kind of analysis advertisement delivery effect of the invention
Method, including：
Step 110, according to default resource allocation rule, by current available resources distribute in current period treat into
The period of row advertisement putting；Current period includes multiple periods, and resource allocation rule is for being multiple period distribution resources.At this
In the technical scheme of embodiment, most common resource is entity or virtual currency, and resource quantity then constitutes certain amount of money；To week
Phase, the form of period are not limited, for example cycle unit can for the moon, period unit be day, or cycle unit be day, when
Duan Danwei is hour；In the technical scheme of the present embodiment, the form to resource allocation rule is not limited, and can be default
Allocation algorithm, or ratio form, for example, be a cycle with 1 day, with 2 hours be a period, then correspondingly
The ratio of resource allocation rule can for example shown in following table.
| Period | Ratio |
| 0：00~2：00 | 5% |
| 2：00~4：00 | 0% |
| 4：00~6：00 | 0% |
| 6：00~8：00 | 5% |
| 8：00~10：00 | 5% |
| 10：00~12：00 | 10% |
| 12：00~14：00 | 20% |
| 14：00~16：00 | 15% |
| 16：00~18：00 | 5% |
| 18：00~20：00 | 5% |
| 20：00~22：00 | 20% |
| 22：00~24：00 | 10% |
It should be noted that when just starting the cycle of one day, getting daily budget allocation as available resources, provide
The distribution scheme that source allocation rule i.e. daily budget are distributed by the period.Assuming that one of the user account for being used for advertisement promotion
Family, daily budget is 10000 yuan, according to 2 hours for a period carries out budget control, then budget allocation scheme such as following table institute
Show：
| Period | Ratio | The distribution amount of money (unit) |
| 0：00~2：00 | 5% | 500 |
| 2：00~4：00 | 0% | 0 |
| 4：00~6：00 | 0% | 0 |
| 6：00~8：00 | 5% | 500 |
| 8：00~10：00 | 5% | 500 |
| 10：00~12：00 | 10% | 1000 |
| 12：00~14：00 | 20% | 2000 |
| 14：00~16：00 | 15% | 1500 |
| 16：00~18：00 | 5% | 500 |
| 18：00~20：00 | 5% | 500 |
| 20：00~22：00 | 20% | 2000 |
| 22：00~24：00 | 10% | 1000 |
Step 120, carries out advertisement putting in present period, and from the search engine for advertisement putting obtain current when
Consumption resource during Duan Jinhang advertisement puttings.In the technical scheme of the present embodiment, this reality is gone on to say with reference to above-mentioned form
Apply the technical scheme of example：Assuming that being now morning 10：00, and the budget consumption of period before is as shown in the table, illustrates all
Finished according to original budget consumption.
| Period | Budget percentage | Budget allocation value (unit) | Consumed budget (unit) |
| 0：00~2：00 | 5% | 500 | 500 |
| 2：00~4：00 | 0% | 0 | 0 |
| 4：00~6：00 | 0% | 0 | 0 |
| 6：00~8：00 | 5% | 500 | 500 |
| 8：00~10：00 | 5% | 500 | 500 |
From upper table it can be seen that, 8：00-10：The budget of 00 grade multiple period has been exhausted.10：Needed first when 00
Check whether advertisement promotion plan is halted state (i.e. whether advertisement stops delivering)：Enabled if paused, it is no
Any change need not then be done.Now 10 are obtained from search engine：00-12：The budget of 00 this period actual consumption, it is assumed that disappear
Take 980.
Step 130, updates the period of pending advertisement putting at the end of the period is worked as, and can according to consumption resource updates
With resource, with return to step 110.In the present embodiment, 10 have been deleted in the period of pending advertisement putting：00-12：00 this
Individual period, avail reduces 980 yuan, it is seen that the period of pending advertisement putting and avail all there occurs renewal, this
When can recursively redistribute budget by the data after renewal.For example, when 12：00-14：When 00 period starts, i.e., 12：When 00
The amount of money for recalculating residue period today is needed to distribute at quarter, because the last period has consumed 980 yuan, so the available gold of today
Volume, namely remaining budget=10000- (500+0+0+500+500+980)=7520, according to original budget allocation scheme
(percentage), the data for updating the remaining period are as shown in the table：
| Period | Budget allocation value (unit) |
| 12：00~14：00 | 2005.333 |
| 14：00~16：00 | 1504 |
| 16：00~18：00 | 501.3333 |
| 18：00~20：00 | 501.3333 |
| 20：00~22：00 | 2005.333 |
| 22：00~24：00 | 1002.667 |
As shown in Fig. 2 being provided in one embodiment of the present of invention according to a kind of analysis advertisement delivery effect of the invention
Method, including：
Step 210, according to default resource allocation rule, by current available resources distribute in current period treat into
The period of row advertisement putting；Current period includes multiple periods, and resource allocation rule is for being multiple period distribution resources.
Step 220, carries out advertisement putting, and obtain consumption resource by default time interval in present period；Or it is real
When obtain consumption resource.In the technical scheme of the present embodiment, there is provided two kinds of modes for obtaining consumption resource, at timed intervals
Obtain consumption resource to be advantageous in that, it is not necessary to continually interacted between search engine；The good of consumption resource is obtained in real time
Place is that the stopping advertisement putting operation with reference to after can avoid the consumption resource in present period from exceeding distribution resource,
So as to reserve sufficient resource for the follow-up period.
Step 230, when the allocated resource of present period is depleted, stops continuing to carry out advertisement in present period
Deliver.In technical scheme in the present embodiment, it is assumed that be spaced in 8 by 5 minutes：00-10：From search engine in 00 period
Real-time budget spending amount is obtained, shown in table specific as follows：
| Moment | Accumulative consumed budget (unit) |
| 10：05 | 50 |
| 10：10 | 120 |
| …… | |
| 11：35 | 980 |
| 11：40 | 1100 |
It can be seen that, 11：Find that budget alreadys exceed the budget of this period predistribution when 40, because this period is
Through no budget surplus, at this time need to suspend all of advertisement putting, to avoid the increase budget in this period from consuming, so that
Period for after leaves more available resources.
Step 240, after present period terminates, compares the distribution resource and consumption resource of present period, works as present period
Distribution resource it is different from consumption resource when, according to consuming resource updates available resources, and return to step 210.In the present embodiment
Technical scheme in, according to foregoing form understand 10：00-12：The avail of 00 this period reduces 1100 yuan, and pre-
The 1000 yuan of differences first distributed, so needing to update avail.Then when 12：00-14：When 00 period starts, i.e., 12：When 00
The amount of money for recalculating residue period today is needed to distribute at quarter, because the last period has consumed 1100 yuan, so today is available
The amount of money, namely remaining budget=10000- (500+0+0+500+500+1100)=7400, according to original budget allocation side
Case (percentage), the data for updating the remaining period are as shown in the table：
| Period | Budget allocation value (unit) |
| 12：00~14：00 | 1973.333 |
| 14：00~16：00 | 1480 |
| 16：00~18：00 | 493.3333 |
| 18：00~20：00 | 493.3333 |
| 20：00~22：00 | 1973.333 |
| 22：00~24：00 | 986.6667 |
And if 10：00-12：The avail of 00 this period reduces 1000 yuan, with pre-assigned 1000 yuan of phases
Together, then there is no need to update avail, to reduce the time and the computing resource that calculate that avail takes.
As shown in figure 3, being provided in one embodiment of the present of invention according to a kind of analysis advertisement delivery effect of the invention
Method, including：
Step 310, according to default resource allocation rule, by current available resources distribute in current period treat into
The period of row advertisement putting；Current period includes multiple periods, and resource allocation rule is for being multiple period distribution resources；Resource
Allocation rule includes corresponding resource allocation ratio of multiple periods.
Step 320, carries out advertisement putting in present period, and from the search engine for advertisement putting obtain current when
Consumption resource during Duan Jinhang advertisement puttings.
Step 330, after present period terminates, compares the distribution resource and consumption resource of present period, and according to distribution
The period of the pending advertisement putting that resource increases or reduce after being updated in resource allocation ratio more than or less than consumption resource
Corresponding ratio.In the technical scheme of the present embodiment, when resource is distributed more than actual consumption resource, illustrate remaining available
Resource is more, and the resource allocation ratio of period (correspondingly reduces the resource allocation in the preceding period after now can suitably raising
Ratio)；Conversely, when distribute resource be less than actual consumption resource when, illustrate that remaining available resources are less, now can suitably under
The resource allocation ratio (correspondingly increasing the resource allocation ratio in the preceding period) of period after tune.By the technology of the present embodiment
Scheme, can cause that resource allocation ratio is consistent with the resource consumption situation of each period, it is achieved thereby that to resource allocation ratio
The optimization of example.
Step 340, updates the period of pending advertisement putting at the end of the period is worked as, and can according to consumption resource updates
With resource, with return to step 310.
As shown in figure 4, being provided in one embodiment of the present of invention according to a kind of analysis advertisement delivery effect of the invention
Device, including：
Current available resources, according to default resource allocation rule, are distributed to current period by resource distribution module 410
The period of interior pending advertisement putting；Current period includes multiple periods, and resource allocation rule is for being multiple period distribution
Resource.In the technical scheme of the present embodiment, most common resource is entity or virtual currency, and resource quantity is then constituted necessarily
The amount of money；Form to cycle, period is not limited, and for example cycle unit can be day, or cycle list for the moon, period unit
Position is day, period unit is hour；In the technical scheme of the present embodiment, the form to resource allocation rule is not limited,
Can be the form of default allocation algorithm, or ratio, for example, when being a cycle with 1 day, being one with 2 hours
Section, then correspondingly the ratio of resource allocation rule can for example shown in following table.
| Period | Ratio |
| 0：00~2：00 | 5% |
| 2：00~4：00 | 0% |
| 4：00~6：00 | 0% |
| 6：00~8：00 | 5% |
| 8：00~10：00 | 5% |
| 10：00~12：00 | 10% |
| 12：00~14：00 | 20% |
| 14：00~16：00 | 15% |
| 16：00~18：00 | 5% |
| 18：00~20：00 | 5% |
| 20：00~22：00 | 20% |
| 22：00~24：00 | 10% |
It should be noted that when just starting the cycle of one day, getting daily budget allocation as available resources, provide
The distribution scheme that source allocation rule i.e. daily budget are distributed by the period.Assuming that one of the user account for being used for advertisement promotion
Family, daily budget is 10000 yuan, according to 2 hours for a period carries out budget control, then budget allocation scheme such as following table institute
Show：
| Period | Ratio | The distribution amount of money (unit) |
| 0：00~2：00 | 5% | 500 |
| 2：00~4：00 | 0% | 0 |
| 4：00~6：00 | 0% | 0 |
| 6：00~8：00 | 5% | 500 |
| 8：00~10：00 | 5% | 500 |
| 10：00~12：00 | 10% | 1000 |
| 12：00~14：00 | 20% | 2000 |
| 14：00~16：00 | 15% | 1500 |
| 16：00~18：00 | 5% | 500 |
| 18：00~20：00 | 5% | 500 |
| 20：00~22：00 | 20% | 2000 |
| 22：00~24：00 | 10% | 1000 |
Source obtaining module 420, carries out advertisement putting, and obtain from the search engine for advertisement putting in present period
The consumption resource that present period is taken when carrying out advertisement putting.In the technical scheme of the present embodiment, continue with reference to above-mentioned form
Illustrate the technical scheme of the present embodiment：Assuming that being now morning 10：00, and the budget of period before consumed such as following table institute
Show, illustrate all to have been finished according to original budget consumption.
| Period | Budget percentage | Budget allocation value (unit) | Consumed budget (unit) |
| 0：00~2：00 | 5% | 500 | 500 |
| 2：00~4：00 | 0% | 0 | 0 |
| 4：00~6：00 | 0% | 0 | 0 |
| 6：00~8：00 | 5% | 500 | 500 |
| 8：00~10：00 | 5% | 500 | 500 |
From upper table it can be seen that, 8：00-10：The budget of 00 grade multiple period has been exhausted.10：Needed first when 00
Check whether advertisement promotion plan is halted state (i.e. whether advertisement stops delivering)：Enabled if paused, it is no
Any change need not then be done.Now 10 are obtained from search engine：00-12：The budget of 00 this period actual consumption, it is assumed that disappear
Take 980.
Update module 430, updates the period of pending advertisement putting at the end of the period is worked as, and according to consumption resource more
New available resources, then after the available resources after renewal are distributed into renewal according to resource allocation rule by resource distribution module 410
Pending advertisement putting period.In the present embodiment, 10 have been deleted in the period of pending advertisement putting：00-12：00
This period, avail reduces 980 yuan, it is seen that the period of pending advertisement putting and avail all there occurs renewal,
Now budget can be recursively redistributed by the data after renewal.For example, when 12：00-14：When 00 period starts, i.e., 12：00
Moment needs the amount of money for recalculating residue period today to distribute, because the last period has consumed 980 yuan, so today is available
The amount of money, namely remaining budget=10000- (500+0+0+500+500+980)=7520, according to original budget allocation scheme
(percentage), the data for updating the remaining period are as shown in the table：
| Period | Budget allocation value (unit) |
| 12：00~14：00 | 2005.333 |
| 14：00~16：00 | 1504 |
| 16：00~18：00 | 501.3333 |
| 18：00~20：00 | 501.3333 |
| 20：00~22：00 | 2005.333 |
| 22：00~24：00 | 1002.667 |
As shown in figure 5, being provided in one embodiment of the present of invention according to a kind of analysis advertisement delivery effect of the invention
Device, including：
Current available resources, according to default resource allocation rule, are distributed to current period by resource distribution module 510
The period of interior pending advertisement putting；Current period includes multiple periods, and resource allocation rule is for being multiple period distribution
Resource.
Source obtaining module 520, carries out advertisement putting, and obtain consumption money by default time interval in present period
Source；Or consumption resource is obtained in real time.In the technical scheme of the present embodiment, there is provided two kinds of modes for obtaining consumption resource, press
Time interval obtains consumption resource and is advantageous in that, it is not necessary to continually interacted between search engine；Consumption is obtained in real time
Resource is advantageous in that the stopping advertisement putting operation with reference to after can avoid the consumption resource in present period from exceeding
Distribution resource, so that for the follow-up period reserves sufficient resource.
Stop putting module 530, when the allocated resource of present period is depleted, stop continuing in present period
Carry out advertisement putting.In technical scheme in the present embodiment, it is assumed that be spaced in 8 by 5 minutes：00-10：In 00 period from
Search engine obtains real-time budget spending amount, shown in table specific as follows：
| Moment | Accumulative consumed budget (unit) |
| 10：05 | 50 |
| 10：10 | 120 |
| …… | |
| 11：35 | 980 |
| 11：40 | 1100 |
It can be seen that, 11：Find that budget alreadys exceed the budget of this period predistribution when 40, because this period is
Through no budget surplus, at this time need to suspend all of advertisement putting, to avoid the increase budget in this period from consuming, so that
Period for after leaves more available resources.
Update module 540, after present period terminates, compares the distribution resource and consumption resource of present period, when current
It is when the distribution resource of period is different from consumption resource then regular by after renewal according to resource allocation by resource distribution module 510
Available resources distribute to the period of the pending advertisement putting after updating.In the technical scheme of the present embodiment, according to foregoing
Form understands 10：00-12：The avail of 00 this period reduces 1100 yuan, and pre-assigned 1000 yuan of differences, so
Need to update avail.Then when 12：00-14：When 00 period starts, i.e., 12：00 moment needed to recalculate residue today
The amount of money distribution of period, because the last period has consumed 1100 yuan, so the avail of today, namely remaining budget=
10000- (500+0+0+500+500+1100)=7400, according to original budget allocation scheme (percentage), when updating remaining
The data of section are as shown in the table：
| Period | Budget allocation value (unit) |
| 12：00~14：00 | 1973.333 |
| 14：00~16：00 | 1480 |
| 16：00~18：00 | 493.3333 |
| 18：00~20：00 | 493.3333 |
| 20：00~22：00 | 1973.333 |
| 22：00~24：00 | 986.6667 |
And if 10：00-12：The avail of 00 this period reduces 1000 yuan, with pre-assigned 1000 yuan of phases
Together, then there is no need to update avail, to reduce the time and the computing resource that calculate that avail takes.
As shown in figure 4, being provided in one embodiment of the present of invention according to a kind of analysis advertisement delivery effect of the invention
Device, including：
Current available resources, according to default resource allocation rule, are distributed to current period by resource distribution module 410
The period of interior pending advertisement putting；Current period includes multiple periods, and resource allocation rule is for being multiple period distribution
Resource；Resource allocation rule includes corresponding resource allocation ratio of multiple periods.
Source obtaining module 420, carries out advertisement putting, and obtain from the search engine for advertisement putting in present period
The consumption resource that present period is taken when carrying out advertisement putting.
Update module 430, after present period terminates, compares the distribution resource of present period and consumes resource, and according to
The pending advertisement putting that distribution resource increases or reduce after being updated in resource allocation ratio more than or less than consumption resource
The corresponding ratio of period.In the technical scheme of the present embodiment, when resource is distributed more than actual consumption resource, illustrate remaining
Available resources are more, and the resource allocation ratio of period (correspondingly reduces the resource in the preceding period after now can suitably raising
Allocation proportion)；Conversely, when resource is distributed less than actual consumption resource, illustrating that remaining available resources are less, can now fit
The resource allocation ratio (correspondingly increasing the resource allocation ratio in the preceding period) of period after downward.By the present embodiment
Technical scheme, can cause that resource allocation ratio is consistent with the resource consumption situation of each period, it is achieved thereby that to resource point
Optimization with ratio.
Update module 430, updates the period of pending advertisement putting at the end of the period is worked as, and according to consumption resource more
New available resources, then after the available resources after renewal are distributed into renewal according to resource allocation rule by resource distribution module 410
Pending advertisement putting period.
Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein.
Various general-purpose systems can also be used together with based on teaching in this.As described above, construct required by this kind of system
Structure be obvious.Additionally, the present invention is not also directed to any certain programmed language.It is understood that, it is possible to use it is various
Programming language realizes the content of invention described herein, and the description done to language-specific above is to disclose this hair
Bright preferred forms.
In specification mentioned herein, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be put into practice in the case of without these details.In some instances, known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify one or more that the disclosure and helping understands in each inventive aspect, exist
Above to the description of exemplary embodiment of the invention in, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor
The application claims of shield features more more than the feature being expressly recited in each claim.More precisely, such as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, and wherein each claim is in itself
All as separate embodiments of the invention.
Those skilled in the art are appreciated that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment
Unit or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or
Sub-component.In addition at least some in such feature and/or process or unit exclude each other, can use any
Combine to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed appoint
Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power
Profit is required, summary and accompanying drawing) disclosed in each feature can the alternative features of or similar purpose identical, equivalent by offer carry out generation
Replace.
Although additionally, it will be appreciated by those of skill in the art that some embodiments described herein include other embodiments
In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment required for protection is appointed
One of meaning mode can be used in any combination.
All parts embodiment of the invention can be realized with hardware, or be run with one or more processor
Software module realize, or with combinations thereof realize.It will be understood by those of skill in the art that can use in practice
Microprocessor or digital signal processor (DSP) realize the device of analysis advertisement delivery effect according to embodiments of the present invention
In some or all parts some or all functions.The present invention is also implemented as described herein for performing
Some or all equipment or program of device (for example, computer program and computer program product) of method.So
Realize that program of the invention can be stored on a computer-readable medium, or can have one or more signal shape
Formula.Such signal can be downloaded from internet website and obtained, or be provided on carrier signal, or with any other shape
Formula is provided.
It should be noted that above-described embodiment the present invention will be described rather than limiting the invention, and ability
Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol being located between bracket should not be configured to limitations on claims.Word "comprising" is not excluded the presence of not
Element listed in the claims or step.Word "a" or "an" before element is not excluded the presence of as multiple
Element.The present invention can come real by means of the hardware for including some different elements and by means of properly programmed computer
It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch
To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame
Claim.
Claims (10)
1. it is a kind of analyze advertisement delivery effect method, it is characterised in that including：
According to default resource allocation rule, current available resources are distributed to pending advertisement putting in current period
Period；The current period includes multiple periods, and the resource allocation rule for the multiple period for distributing resource；
Advertisement putting is carried out in present period, and the present period is obtained from the search engine for advertisement putting to carry out extensively
Accuse consumption resource when delivering；
The period of the pending advertisement putting is updated at the end of the present period, and according to the consumption resource updates
The available resources, for according to resource allocation rule by renewal after the available resources distribute to renewal after described in treat
Carry out the period of advertisement putting.
2. it is according to claim 1 analysis advertisement delivery effect method, it is characterised in that also include：
When the allocated resource of the present period is depleted, stop continuing to carry out advertisement throwing in the present period
Put.
3. it is according to claim 1 analysis advertisement delivery effect method, it is characterised in that according to the consumption resource
The available resources are updated, is specifically included：
After the present period terminates, the distribution resource and the consumption resource of relatively more described present period, when described current
When the distribution resource of period is different from the consumption resource, the available resources according to the consumption resource updates are performed.
4. the method for analysis advertisement delivery effect according to claim 1, it is characterised in that resource allocation rule bag
Include corresponding resource allocation ratio of the multiple period；Methods described also includes：
After the present period terminates, the distribution resource and the consumption resource of relatively more described present period, and according to described
Distribution resource more than or less than the consumption resource come increase or reduce after being updated in the resource allocation ratio it is described treat into
The corresponding ratio of the period of row advertisement putting.
5. it is according to any one of claim 1 to 4 analysis advertisement delivery effect method, it is characterised in that detection institute
The consumption resource that present period is stated when carrying out advertisement putting, specifically includes：
The consumption resource is obtained by default time interval；Or the consumption resource is obtained in real time.
6. it is a kind of analyze advertisement delivery effect device, it is characterised in that including：
Resource distribution module, for according to default resource allocation rule, current available resources being distributed in current period
Pending advertisement putting period；The current period includes multiple periods, and the resource allocation rule is for being described many
The individual period distributes resource；
Source obtaining module, for carrying out advertisement putting in present period, and obtains from the search engine for advertisement putting
The present period carries out consumption resource during advertisement putting；
Update module, the period for updating the pending advertisement putting at the end of the present period, and according to institute
State consumption resource updates described in available resources, for according to resource allocation rule by renewal after the available resources distribute to
The period of the described pending advertisement putting after renewal.
7. it is according to claim 6 analysis advertisement delivery effect device, it is characterised in that also include：
Stop putting module, for when the allocated resource of the present period is depleted, stopping continuing described current
Advertisement putting is carried out in period.
8. it is according to claim 6 analysis advertisement delivery effect device, it is characterised in that
After the present period terminates, the distribution resource of relatively more described present period and the consumption are provided the update module
Source, when the distribution resource of the present period is different from the consumption resource, can use according to the consumption resource updates
Resource.
9. the device of analysis advertisement delivery effect according to claim 6, it is characterised in that resource allocation rule bag
Include corresponding resource allocation ratio of the multiple period；
Also after the present period terminates, the distribution resource of relatively more described present period and the consumption are provided the update module
Source, and increase or reduce in the resource allocation ratio more more than or less than the consumption resource according to the distribution resource
The corresponding ratio of the period of the described pending advertisement putting after new.
10. the device of the analysis advertisement delivery effect according to any one of claim 6 to 9, it is characterised in that the money
Source acquisition module obtains the consumption resource by default time interval；Or the consumption resource is obtained in real time.
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| CN201510857537.4A CN106815737A (en) | 2015-11-30 | 2015-11-30 | The method and apparatus for analyzing advertisement delivery effect |
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| CN108537605A (en) * | 2018-04-19 | 2018-09-14 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device based on budget |
| CN110648158A (en) * | 2018-06-27 | 2020-01-03 | 广东神马搜索科技有限公司 | Resource allocation method and device |
| CN110689372A (en) * | 2019-09-24 | 2020-01-14 | 微梦创科网络科技（中国）有限公司 | Control method and device for advertisement putting experiment and advertisement putting experiment platform |
| CN111667323A (en) * | 2020-06-30 | 2020-09-15 | 成都新潮传媒集团有限公司 | Advertisement point location margin scheduling method and device and computer equipment |
| CN112800375A (en) * | 2021-04-02 | 2021-05-14 | 北京达佳互联信息技术有限公司 | Work delivery method and device, electronic equipment and storage medium |
| CN114066543A (en) * | 2020-07-29 | 2022-02-18 | 北京达佳互联信息技术有限公司 | Object delivery method and device, electronic equipment and storage medium |
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| CN111667323A (en) * | 2020-06-30 | 2020-09-15 | 成都新潮传媒集团有限公司 | Advertisement point location margin scheduling method and device and computer equipment |
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