CN102254276A

CN102254276A - Method and equipment for distributing promotion budget for promotion application

Info

Publication number: CN102254276A
Application number: CN201110177650XA
Authority: CN
Inventors: 吴峰; 姜轲; 黄晶; 王平
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2011-06-27
Filing date: 2011-06-27
Publication date: 2011-11-23
Anticipated expiration: 2031-06-27
Also published as: CN102254276B

Abstract

The invention aims at providing a method and equipment for distributing promotion budget for promotion application in a target time interval. The budget distributing equipment is used for obtaining the promotion budget for the promotion application in a target time interval; according to the target time interval, reference consumption information corresponding to the promotion application is obtained; and according to the reference consumption information, the promotion budget is distributed to one or a plurality of time units in the target time interval so as to obtain a budget distribution result corresponding to the time units. Compared with the prior art, the method disclosed by the invention is used for distributing the promotion budget for the promotion application in the target time interval based on the reference consumption information corresponding to the promotion application, thus the budget is distributed more reasonably, further the information promotion effect is improved, the problem of forced offline of network promotion of users caused by unreasonable budget distribution at a flow peak is effectively solved, and the user experience of the network promotion is improved.

Description

A kind of method and apparatus that is used to distribute the popularization budget of applying

Technical field

The present invention relates to network promotion technical field, relate in particular to a kind of method and apparatus that is used to distribute the popularization budget of applying.

Background technology

In the prior art, by bidding such as Baidu, the budget of Google's AdWords search engine advertisements such as (Google Adwords) carrying out network promotion adopts the mode of fixing day budget to carry out budget allocation usually, if this, may surpass this day budget in advance and be forced to roll off the production line in the real consumption of this network promotion of flow peak period, and be lower than this day budget in the real consumption of this network promotion of flow low peak period and cause the waste of budget, the result is under the situation that budget is fixed, the click volume that this network promotion obtains is on the low side, reduced promotion effect, also can occur causing for above-mentioned reasons user's the network promotion to be forced to roll off the production line simultaneously and make this user can't browse its network promotion information on the contrary in the flow peak period, thereby influence the experience of user the network promotion.

Therefore, how reasonably the budget of distribution network popularization with the promotion effect of raising information, and improves user's experience, becomes problem demanding prompt solution.

Summary of the invention

The purpose of this invention is to provide a kind of method and apparatus that is used to distribute the popularization budget of applying in objective time interval.

According to an aspect of the present invention, provide a kind of method that is used to distribute the popularization budget of applying in objective time interval, wherein, this method may further comprise the steps:

A obtains the popularization budget of applying in objective time interval;

B is according to described objective time interval, obtain with described apply corresponding with reference to consumption information;

C with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum.

According to an aspect of the present invention, provide a kind of equipment that is used to distribute the popularization budget of applying in objective time interval, wherein, this equipment comprises:

The budget deriving means is used to obtain the popularization budget of applying in objective time interval;

With reference to consumption deriving means, be used for according to described objective time interval, obtain with described apply corresponding with reference to consumption information;

The budget allocation device is used for according to described with reference to consumption information, distributes described popularization budget in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum.

Compared with prior art, the present invention is based on and apply and correspondingly distribute this to apply popularization budget in objective time interval with reference to consumption information, make budget allocation more reasonable, thereby the promotion effect of the information of raising, and the network promotion that effectively solves the user in the flow peak period owing to the problem that irrational budget allocation is forced to roll off the production line, improve the experience of user to the network promotion.

Description of drawings

By reading the detailed description of doing with reference to the following drawings that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the equipment synoptic diagram that is used to distribute the popularization budget of applying in objective time interval according to one aspect of the invention;

Fig. 2 illustrates the equipment synoptic diagram that is used to distribute the popularization budget of applying in objective time interval in accordance with a preferred embodiment of the present invention;

Fig. 3 illustrates the method flow diagram that is used to distribute the popularization budget of applying in objective time interval according to a further aspect of the present invention;

Fig. 4 illustrates the method flow diagram that is used to distribute the popularization budget of applying in objective time interval in accordance with a preferred embodiment of the present invention.

Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 illustrates the equipment synoptic diagram that is used to distribute the popularization budget of applying in objective time interval according to one aspect of the invention.Budget allocation equipment 1 comprises budget deriving means 11, reference consumption deriving means 12 and budget allocation device 13.At this, budget allocation equipment 1 includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on a large amount of computing machines of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

Particularly, budget deriving means 11 obtains the popularization budget of applying in objective time interval.At this, the mode that budget deriving means 11 obtains the popularization budget of applying in objective time interval includes but not limited to: 1) regularly or answer Event triggered to obtain the popularization budget of applying in objective time interval in real time from third party's equipment such as promotion message storehouse; 2),, obtain the user and apply popularization budget in objective time interval by what subscriber equipment was submitted to as JSP, ASP or PHP etc. by page technology.For example, budget deriving means 11 is after receiving the popularization budget allocation request of user by the subscriber equipment submission, the application programming interfaces (API) that provided by third party's equipment such as promotion message storehouses are inquired about from this third party device and are obtained the corresponding popularization budget of applying in objective time interval, and perhaps the communication mode by agreements such as http or https directly obtains the popularization budget of applying in objective time interval to be allocated from third party device termly.At this, described " applying " means and utilizes the internet to carry out the popularization main body of information popularization, promotes account or is somebody's turn to do a popularization plan of promoting in the account as one.Described " objective time interval " means the zero-time of this popularization budget and the time period between the concluding time.Those skilled in the art will be understood that the above-mentioned mode of promoting budget of obtaining only is for example; the mode that other are existing or obtaining of may occurring from now on promoted budget is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Subsequently, with reference to consumption deriving means 12 according to described objective time interval, obtain with described apply corresponding with reference to consumption information.Particularly, with reference to consuming the pairing objective time interval of applying of popularization budget that deriving means 12 provides according to budget deriving means 11, for example according to definite this historical consume period of applying that is complementary with this objective time interval of pre-defined rule, then, this is applied and the historical consume period information is carried out matching inquiry to obtain applying corresponding with reference to consumption information with this as input parameter in the historical consume information database, the pre-defined rule of wherein determining this historical consume period include but not limited to the nearest phase of history time before this objective time interval as this historical consume period, will with time period of this objective time interval corresponding same period last year as the historical consume period etc.At this, describedly mean this with reference to consumption information and apply or apply corresponding other with this and apply at the popularization consumption record of this historical consume in the period, include but not limited to consume time of origin, the consumption number, the popularization duration (as the popularization hourage of every day) of interior each sub-time period of this historical consume period etc.For example, the pairing objective time interval of applying of popularization budget that budget deriving means 11 provides is that on April 18th, 2011 (Monday) is to April 24 in 2011 (Sunday), with reference to consumption deriving means 12 with before this objective time interval nearest one section with this objective time interval isometric historical time on April 11st, 2011 (Monday) to April 17 in 2011 (Sunday) as the historical consume period, and the zero-time of this application identities ID that applies and this historical consume period and concluding time are carried out matching inquiry as parameter apply reference consumption information in the historical consume information databases in this historical consume period to obtain this.For another example, the pairing objective time interval of applying of popularization budget that budget deriving means 11 provides is May 31 1 day to 2011 May in 2011, with reference to consumption deriving means 12 will with May 31 1 day to 2010 May of 2010 time period of this objective time interval corresponding same period last year as the historical consume period, and the zero-time of this application identities ID that applies and this historical consume period and concluding time are carried out matching inquiry as parameter apply reference consumption information in the historical consume information databases in this historical consume period to obtain this.Preferably, connect example, if this applies no historical consume information in the historical consume information database, industry under then budget deriving means 11 will be applied according to this, apply historical consume information in all of historical consume information data library inquiry the sector in this historical consume period, this historical consume information that inquiry is obtained is averaged calculating then, and with this result calculated as this reference consumption information of applying.More preferably, connect example, if applying, all of the sector in the historical consume information database, all do not have historical consume information, then budget deriving means 11 will be in the historical consume information in this historical consume period applied of all industries of historical consume information data library inquiry, this historical consume information that inquiry is obtained is averaged calculating then, and with this result calculated as this reference consumption information of applying.At this, described historical consume information database is used to store the history of applying and promotes the consumption record, and this historical consume information database includes but not limited to relational database, memory storage, harddisk memory etc.Those skilled in the art will be understood that the above-mentioned mode of obtaining with reference to consumption information only is for example; other existing or obtaining of may occurring from now on reference to the mode of consumption information as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Then, budget allocation device 13 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum.Particularly, budget allocation device 13 is according to the reference consumption information that obtains with reference to consumption deriving means 12, for example this promotes record with reference to the historical consume in the consumption information by statistics, calculate this historical consume in the period with objective time interval in the unit interval consumption number of corresponding each time quantum of ready-portioned in advance one or more time quantums, then, budget allocation device 13 is according to the unit interval consumption number of each time quantum of this historical consume period, perhaps in conjunction with corresponding this objective time interval of each time quantum of this historical consume period in the popularization duration of each time quantum, calculate the popularization budget allocation of each time quantum in this objective time interval, to obtain this popularization budget allocation result, wherein, described " time quantum " means certain the sub-time period in this objective time interval, the time span of each time quantum can be isometric, also can be non-isometric.For example, suppose that the popularization budget of applying is 7000 yuan, objective time interval is that this Monday is to this Sunday, with this objective time interval corresponding historical consume period be that last Monday was to last Sunday, budget allocation device 13 defaultly with every day of this objective time interval as a time quantum that is used to promote budget allocation, in view of the above, budget allocation device 13 carries out statistical study by this that obtains with reference to consumption deriving means 12 applied in the reference consumption information of last Monday to last Sunday, obtaining this unit interval of applying every day last week consumption number is followed successively by: 50 yuan/hour of Mondays, 200 yuan/hour of Tuesdays, 300 yuan/hour of Wednesdays, 100 yuan/hour of Thursdays, 200 yuan/hour of Fridays, 500 yuan/hour of Saturdays, 400 yuan/hour of Sundays, suppose that this applies default popularization time every day of this week and be 2 hours/day, budget allocation device 13 utilizes formula:

pv＝cv*bt

(wherein, pv represents each time quantum budget in this objective time interval, cv represents the unit interval consumption of each the historical time unit corresponding with this each time quantum, bt represents the popularization time of this each time quantum in the objective time interval), the budget allocation number that calculates every day this week is followed successively by: 100 yuan of Mondays (=50 yuan/hour * 2 hours/day), 400 yuan of Tuesdays (=200 yuan/hour * 2 hours/day), 600 yuan of Wednesdays (=300 yuan of/hour * 2), 200 yuan of Thursdays (=100 yuan/hour * 2 hours/day), 400 yuan of Fridays (=200 yuan/hour * 2 hours/day), 1000 yuan of Saturdays (=500 yuan of/hour * 2), 800 yuan of Sundays (=400 yuan/hour * 2 hours/day); Subsequently, budget allocation device 13 with 3500 yuan of unappropriated budgets still (=7000-100-400-600-200-400-1000-800) mean allocation in each time quantum, with the allocation result that obtains this popularization budget be: 600 yuan of Mondays (=100+500), 900 yuan of Tuesdays (=400+500), 1100 yuan of Wednesdays (=600+500), 700 yuan of Thursdays (=200+500), 900 yuan of Fridays (=400+500), 1500 yuan of Saturdays (=1000+500), 1300 yuan of Sundays (=800+500).Preferably, connect example, with this objective time interval (this week) corresponding historical consume period or can be over n week (n＞1), but not 1 week of past, if this, budget allocation device 13 utilizes in the past, and n carries out the popularization budget allocation of objective time interval with the reference consumption information in this week in the immediate in time week in week, to obtain the budget allocation result, then, carry out statistical study by reference consumption information to past n week, obtain the consumption growth rate of each day in week, and in view of the above this budget allocation result is weighted adjustment with corresponding historical n of each day of this week; Hypothesis testing distributor 13 acquired budget allocation this week results are 600 yuan of Mondays, 900 yuan of Tuesdays, 1100 yuan of Wednesdays, 700 yuan of Thursdays, 900 yuan of Fridays, 1500 yuan of Saturdays, 1300 yuan of Sundays, and the consumption growth rate ratio on Monday to Sunday is 1.5: 1: 1 in past n week: 1: 1: 1: 1, then budget allocation device 13 according to pre-defined rule with the budget of this Monday from 600 yuan be adjusted to 900 yuan (=600*1.5), popularization budget with this Tuesday to this Sunday simultaneously is adjusted into 850 yuan successively, 1050 yuan, 650 yuan, 850 yuan, 1450 yuan, 1250 yuan, so that it on average shares the part that increases in the popularization budget of this Monday.

For another example, suppose that the popularization budget of applying is 10000 yuan, objective time interval is that this Monday is to this Sunday, with this objective time interval corresponding historical consume period be that last Monday was to last Sunday, this objective time interval is divided into two time quantums, T1 and T2, wherein T1 comprises that this Monday is to this Friday, T2 comprises this Saturday and this Sunday, in view of the above, budget allocation device 13 carries out statistical study by this that obtains with reference to consumption deriving means 12 applied in the reference consumption information of last Monday to last Sunday, obtains this consumption number of applying each time quantum last week and is followed successively by: T11000 unit, T24000 unit, then, budget allocation device 13 is according to the popularization budget of this objective time interval of consumption ratio distribution in 1: 4 of this each time quantum of historical consume period, and the budget allocation result is followed successively by to put it over: 2000 yuan of T1,8000 yuan of T2.

Those skilled in the art will be understood that the mode of above-mentioned popularization budget allocation is only for giving an example; the mode of other popularization budget allocation existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

At this, need to prove that the example that the every numerical value in giving an example acts on as an illustration is only for understanding the present invention, the True Data during not as practical application.If no special instructions, the function of other local numerical value that occur for simplicity's sake, repeats no more with identical herein herein.

Preferably, be to work continuously between budget deriving means 11, reference consumption deriving means 12 and the budget allocation device 13.Particularly, budget deriving means 11 obtains the popularization budget of applying in objective time interval; Subsequently, with reference to consumption deriving means 12 according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Then, budget allocation device 13 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum; At this, it will be understood by those skilled in the art that " continuing " be meant each device respectively according to the mode of operation of setting or adjust in real time require to promote the obtaining of budget, with reference to the obtaining of consumption information, and promote the distribution of budget, stop in a long time applying obtaining of popularization budget in objective time interval until budget deriving means 11.

Preferably, budget allocation device 13 also according to described with reference to consumption information, in conjunction with the corresponding popularization configuration information of described time quantum, in described time quantum, distribute described popularization budget, to obtain described budget allocation result.Particularly, budget allocation device 13 for example at first is provided by the reference consumption information that provides with reference to consumption deriving means 12, in each time quantum of the objective time interval of applying, promote budget allocation, then, with comparing of each time quantum of objective time interval such as popularizations configuration information such as the supply volume of promoting keyword with popularization configuration information that its corresponding historical is consumed each time quantum of period, obtain each time quantum and promote the variation of configuration information, and existing budget is weighted adjustment to this each time quantum in view of the above, to obtain this popularization budget allocation result.For example, connect example, the popularization budget of applying is 7000 yuan, and objective time interval is that this Monday is to this Sunday, with this objective time interval corresponding historical consume period be that last Monday was to last Sunday, budget allocation device 13 according to the budget allocation result that budget allocation obtains is provided with reference to the reference consumption information that provides of consumption deriving means 12 is: 600 yuan of Mondays, 900 yuan of Tuesdays, 1100 yuan of Wednesdays, 700 yuan of Thursdays, 900 yuan of Fridays, 1500 yuan of Saturdays, 1300 yuan of Sundays; Then, budget allocation device 13 is by the relatively supply volume of the popularization keyword of every day this week and the supply volume of the popularization keyword of every day last week, the quantity of acquisition popularization keyword of other times unit except that Monday does not change, and the supply volume of the popularization keyword of Monday last week is 10, and the supply volume of the popularization keyword of Monday this week is 15, in view of the above, budget allocation device 13 obtains the weighting of the popularization budget of Monday this week and adjusts coefficient, as 1.5 (=15/10), and with the popularization budget of Monday this week by 600 yuan be adjusted to 900 yuan (=600*1.5), then, budget allocation device 13 utilizes the described budget allocation mode of the same example, the residue of removing the adjusted budget of weighting Monday this week (900 yuan) acquisition in the original popularization budget (7000 yuan) is promoted budget in the period of this Tuesday to this Sunday, promote budget allocation again for 6100 yuan, to obtain new popularization budget allocation result: Monday 900,850 yuan of Tuesdays, 1050 yuan of Wednesdays, 650 yuan of Thursdays, 850 yuan of Fridays, 1450 yuan of Saturdays, 1250 yuan of Sundays.At this, the popularization configuration information in the illustrated embodiment maybe can be stored in budget allocation device 13, and perhaps the communication interface by agreement directly reads from other parts or the third party device of budget allocation equipment 1.Those skilled in the art will be understood that the mode of above-mentioned popularization budget allocation is only for giving an example; the mode of other popularization budget allocation existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

More preferably, described popularization configuration information include but not limited to following at least each:

Promote the supply volume of keyword in the-described time quantum;

The bid information of-described popularization keyword.

Particularly, if this popularization configuration information comprises the supply volume of the popularization keyword of applying each time quantum in the objective time interval, for example, budget allocation device 13 by each time quantum of this objective time interval relatively and with the variation of the supply volume of the popularization keyword of each time quantum of its corresponding historical consumption period, according to pre-defined rule, this each time quantum is promoted budget allocation adjust.If this popularization configuration information comprises the bid information of the popularization keyword of applying each time quantum in the objective time interval, for example, budget allocation device 13 by each time quantum of this objective time interval relatively and with the variation of on average bidding of the popularization keyword of each time quantum of its corresponding historical consumption period, according to pre-defined rule, this each time quantum is promoted budget allocation adjust.Those skilled in the art will be understood that, above-mentioned every popularization configuration information not only can be used for 13 pairs in budget allocation device separately to be promoted budget and distributes in objective time interval, and wherein multinomial combination is used for 13 pairs of popularizations of budget allocation device budget and distributes in objective time interval.Those skilled in the art will be understood that above-mentioned popularization configuration information only for giving an example, and other popularization configuration informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

(with reference to Fig. 1) in a preferred embodiment, budget allocation device 13 also according to described with reference to consumption information, transfer weight factor in conjunction with budget, the described popularization budget of weight assignment in described time quantum is to obtain described budget allocation result.Followingly with reference to Fig. 1 the preferred embodiment is described in detail, wherein, budget deriving means 11 obtains the popularization budget of applying in objective time interval; Then, with reference to consumption deriving means 12 according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned with reference to budget deriving means 11 among the described embodiment of Fig. 1 and identical with reference to the performed process of consumption deriving means 12, does not give unnecessary details and do not do.

Particularly, budget allocation device 13 is for example according to the reference consumption information of obtaining with reference to consumption deriving means 12 of applying, in each time quantum of the objective time interval of applying, promote budget allocation, then, budget allocation device 13 is in conjunction with transferring weight factor such as this historical consume of applying fluctuation record, the budgets such as focus incident relevant with this popularization keyword of applying, budget is promoted in the weighting adjustment in each time quantum of this objective time interval of applying, to obtain the budget allocation result.For example, suppose that to promote budget be 60000 yuan to applying, its objective time interval is the second quarter in 2011, and is used to distribute the time quantum of this objective time interval of promoting budget to be respectively April, May, June; Obtain the reference consumption information that this applies the first quarter in 2011 with reference to consumption deriving means 12; Budget allocation device 13 is by carrying out statistical study to this with reference to consumption information, obtaining this applies at unit interval of the first quarter in 2011 consumption number and is followed successively by: 500 yuan/day of January, 600 yuan/day of February, 400 yuan/day of March, suppose that this applies the default popularization time of each month of the second quarter in 2011 and be 20 days/month, budget allocation device 13 utilizes as above routine popularization budget allocation mode to obtain the popularization budget of each month of the second quarter in 2011: 20000 yuan of April, 22000 yuan of Mays, 18000 yuan of June; Then, budget allocation device 13 carries out statistical study by the historical consume fluctuation record that this is applied, acquisition is April on historical year, May, the consumption number ratio in June is 1.2: 1: 1, in view of the above, budget allocation device 13 obtains the weighting in April, 2011 and adjusts coefficient, as 1.2, and popularization budget that should month by 20000 yuan be adjusted to 24000 yuan (=20000*1.2), then, budget allocation device 13 utilizes the described budget allocation mode of the same example, the residue of removing the adjusted budget of weighting in April, 2011 (24000 yuan) acquisition in the original popularization budget (60000 yuan) is promoted budget promote budget allocation for 36000 yuan in May, 2011 and June, to obtain new popularization budget allocation result: 24000 yuan of April, 20000 yuan of Mays, 16000 yuan of June.At this, the historical consume fluctuation record in the illustrated embodiment maybe can be stored in budget allocation device 13, and perhaps the communication interface by agreement directly reads from other parts or the third party device of budget allocation equipment 1.Those skilled in the art will be understood that the mode of above-mentioned popularization budget allocation is only for giving an example; the mode of other popularization budget allocation existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, described budget transfer weight factor include but not limited to following at least each:

-described historical consume fluctuation the record of applying;

-with the described relevant focus incident of applying of popularization keyword;

-with the described relevant Weather information of applying of popularization keyword.

Particularly, if budget transfers weight factor to comprise this historical consume of applying fluctuation record, for example, budget allocation device 13 carries out statistical study by the historical consume fluctuation record that this is applied, obtain with this objective time interval of applying in the corresponding historical consume number of each time quantum ratio, and in view of the above this each time quantum popularization budget allocation is adjusted.If this budget transfers weight factor to comprise the relevant focus incident of applying with this of popularization keyword, for example, suppose to apply and be the user vehicle of promoting the use of clean energy, the popularization keyword that this user buys comprises " electric automobile ", if in promoting the pairing objective time interval of budget, occur and the relevant focus incident of popularization keyword " electric automobile ", as the international petroleum big bulge in price, budget allocation device 13 is according to this focus incident, according to pre-defined rule, this focus incident is provided with the budget adjustment weight, and in view of the above this each time quantum is promoted budget allocation and adjust.If this budget transfers weight factor to comprise the relevant Weather information of applying with this of popularization keyword, for example, suppose to apply into promoting the underwear user, the popularization keyword that this user buys comprises " warming ", and it promotes the region, ground is Beijing, if in promoting the pairing objective time interval of budget, occur and the relevant Changes in weather information of popularization keyword " warming " in Beijing, there's a sudden fall in temperature as weather, budget allocation device 13 is according to this Changes in weather information, according to pre-defined rule, this focus incident is provided with the budget adjustment weight, and in view of the above this each time quantum is promoted budget allocation and adjust.Those skilled in the art will be understood that, above-mentioned budget is transferred weight factor not only can be used for 13 pairs in budget allocation device separately and is promoted budget and distribute in objective time interval, and wherein multinomial combination is used for 13 pairs of popularizations of budget allocation device budget and distributes in objective time interval.Those skilled in the art will be understood that it only is for example that weight factor is transferred in above-mentioned budget, and other budgets existing or that may occur from now on transfer weight factors as applicable to the present invention, also should be included in the protection domain of the present invention, and be contained in this at this with way of reference.

Fig. 2 illustrates the equipment synoptic diagram that is used to distribute the popularization budget of applying in objective time interval in accordance with a preferred embodiment of the present invention, wherein, comprises also in the budget allocation equipment 1 that budget is with reference to determining the device 14 ' and the first budget adjustment device 15 '.At this, install 11 '-13 ' identically with reference to the content of the described device of Fig. 1 11-13 shown in Fig. 2 with the front, for simplicity's sake, be contained in this with way of reference, do not give unnecessary details and do not do.

Particularly, budget is with reference to determining that device 14 ' is according to presetting regulation rule, the definite and corresponding budget reference value of described time quantum; Then the first budget adjustment device 15 ' is adjusted described budget allocation result according to described budget reference value.More specifically, budget is with reference to determining that device 14 ' is according to presetting regulation rule, for example based on the objective time interval of applying in the corresponding average budget of each time quantum, with the corresponding historical consume number of this each time quantum, with the corresponding historical duration etc. of promoting of described time quantum, determine and the corresponding budget reference value of described time quantum; Then the first budget adjustment device 15 ' with reference to the budget reference value of determining that device 14 ' provides, according to predetermined rule, is adjusted described budget allocation result according to budget.For example, suppose that the objective time interval of applying is T, its each time quantum is t1, t2, t3, wherein (time span of this each time quantum or can be isometric also can be non-isometric for T=t1+t2+t3, for for example convenient, think that this each time quantum is isometric), promoting budget is 1800 yuan, budget allocation device 13 ' provides the budget allocation result of this each time quantum to be: 400 yuan of t1,650 yuan of t2,750 yuan of t3; Subsequently, budget is with reference to determining that (wherein, av represents the average number of budget, i.e. budget reference value to device 14 ' by formula av=bv/bt, bv represents to promote budget, and bt represents to promote the pairing objective time interval of budget) the budget reference value that calculate to obtain this each time quantum is 600 yuan; Then, the budget reference value that the first budget adjustment device 15 ' provides with reference to definite device 14 ' according to budget, should not be lower than the presetting rule of the weighting number 480 yuan (=budget reference value * 0.8) of budget reference value according to the popularization budget of this each time quantum, the popularization budget of t1 is increased to 480 yuan from 400 yuan, simultaneously the popularization budget of t2 is reduced to 610 yuan from 650 yuan, the popularization budget of t3 is reduced to 710 yuan from 750 yuan, so that it on average shares the part that increases in the popularization budget of t1.

For another example, suppose that the objective time interval of applying is T, its each time quantum is t1, t2, t3, wherein (time span of this each time quantum or can be isometric also can be non-isometric for T=t1+t2+t3, for for example convenient, suppose that this each time quantum is isometric), promoting budget is 2000 yuan, budget allocation device 13 ' provides the budget allocation result of this each time quantum to be: 200 yuan of t1,850 yuan of t2,950 yuan of t3; Subsequently, budget is with reference to determining that device 14 ' is by carrying out statistical study to the reference consumption information that provides with reference to consumption deriving means 12 ', obtain the historical consume number ratio t1 of each time quantum of corresponding historical consume period of each time quantum in the objective time interval: t2: t3 is 1: 2: 2, and carry out budget allocation in ratio each time quantum in this objective time interval in view of the above, the budget reference value that obtains this each time quantum is: 400 yuan of t1,800 yuan of t2,800 yuan of t3; Then, the first budget adjustment device 15 ' is determined the budget reference value and the preset weight (as 0.7) of each time quantum that device 14 ' provides according to the budget reference, it is weighted calculating to obtain the weighting budget reference value corresponding with this each time quantum is: 280 yuan of t1 (=400*0.7), 560 yuan of t2 (=800*0.7), 560 yuan of t3 (=800*0.7), be not less than the presetting rule of corresponding with it weighting budget reference value according to the popularization budget of this each time quantum, the popularization budget of t1 is increased to 280 yuan of its weighting budget reference values from 200 yuan, simultaneously the popularization budget of t2 is reduced to 810 yuan from 850 yuan, the popularization budget of t3 is reduced to 910 yuan from 950 yuan, so that it on average shares the part that increases in the popularization budget of t1.

Those skilled in the art will be understood that also above-mentioned definite budget reference value and adjustment budget allocation result's mode is only for giving an example; other definite budget reference values existing or that may occur from now on or the mode of adjusting the budget allocation result are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, described preset regulation rule based on but be not limited to that following each determines described budget reference value at least:

-with the corresponding average budget information of described time quantum;

-with the corresponding historical consume number of described time quantum;

-promote duration with the corresponding history of described time quantum.

Particularly, if this preset regulation rule based on the corresponding average budget information of each time quantum of the objective time interval of applying, then budget is with reference to determining that device 14 ' is for example according to the duration ratio of promoting budget and this each time quantum, the popularization budget of each time quantum of average computation, and with its budget reference value as this each time quantum.If this preset regulation rule based on the corresponding historical consume number of each time quantum of the objective time interval of applying, then budget is with reference to determining that for example budget reaches device 14 ' and the ratio of the corresponding historical consume number of this each time quantum according to promoting, calculate the popularization budget of each time quantum, and with its budget reference value as this each time quantum.If this presets regulation rule based on promoting duration with the corresponding history of each time quantum of the objective time interval of applying, then budget is with reference to determining that device 14 ' reaches and the corresponding historical length proportion of promoting of this each time quantum according to promoting budget, calculate the popularization budget of each time quantum, and with its budget reference value as this each time quantum.Those skilled in the art will be understood that the above-mentioned regulation rule that presets not only can be used for budget separately with reference to determining that device 14 ' determines the budget reference value, and wherein multinomial combination is used for budget and determines the budget reference value with reference to definite device 14 '.Those skilled in the art will be understood that the above-mentioned regulation rule that presets only for for example, other existing or may occur from now on preset regulation rule as applicable to the present invention, also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

(with reference to Fig. 1) in a further advantageous embodiment, budget allocation equipment 1 comprise that also residual determines device (not shown) and second budget adjusting gear (not shown).Followingly with reference to Fig. 1 this another preferred embodiment is described in detail, wherein, budget deriving means 11 obtains the popularization budget of applying in objective time interval; Subsequently, with reference to consumption deriving means 12 according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Then, budget allocation device 13 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned with reference to budget deriving means 11 among the described embodiment of Fig. 1, identical with reference to the performed process of consumption deriving means 12 and budget allocation device 13, does not give unnecessary details and do not do.

Particularly, residual is determined device according to described popularization budget, in conjunction with the real consumption information that has taken place in the described objective time interval, determines to promote budget corresponding to the residue of residue period in the described objective time interval; Then, the second budget adjusting gear is promoted budget according to described residue, adjusts the described budget allocation result of described residue pairing time quantum of period.More specifically, residual determines that device for example is applied in the real consumption information that has taken place in the objective time interval by carry out matching inquiry at the historical consume information database to put it over, and this real consumption information carried out statistical study, to obtain in this objective time interval the real consumption number of period of right time, then, the popularization budget of this objective time interval that provides according to this real consumption number and budget deriving means 11 is calculated the real surplus of residue period in this objective time interval and is promoted budget; Then, the second budget adjusting gear is determined this real surplus popularization budget that device obtains according to residual, and budget allocation mode is by appointment adjusted the budget allocation result with this residue pairing each time quantum of period.For example, suppose that the popularization budget of applying is 7000 yuan, objective time interval be this Monday to this Sunday, with this objective time interval corresponding historical consume period be last Monday to last Sunday, the popularization budget that budget allocation device 13 obtains in the allocation result of each time quantum is: 600 yuan of Mondays, 900 yuan of Tuesdays, 1100 yuan of Wednesdays, 700 yuan of Thursdays, 900 yuan of Fridays, 1500 yuan of Saturdays, 1300 yuan of Sundays; Residual determines that device is according to time period that this week, real consumption took place, as this Monday to this Thursday, carry out matching inquiry at the historical consume information database and be applied in the real consumption information that has taken place this Monday to this Thursday to put it over, and to the every day in this real consumption information consumption record the consumption number add up, the real consumption number that obtains this Monday to this Thursday is 3000 yuan, then, utilizing formula (real surplus is promoted budget=popularization budget-real consumption number) to obtain real surplus popularization budget is 4000 yuan; Then, the second budget adjusting gear is determined the real surplus popularization budget that device provides according to residual, and the budget level that each time quantum has distributed in the excess time section, obtain real surplus promote in the budget 300 yuan of still unappropriated budget levels (=4000-900-1500-1300), and in each time quantum be to obtain new budget allocation result with its mean allocation: 1000 yuan of Fridays (=900+100), 1600 yuan of Saturdays (=1500+100), 1400 yuan of Sundays (=1300+100).At this, described historical consume information database is used to store the history of applying and promotes the consumption record, and this historical consume information database includes but not limited to relational database, memory storage, harddisk memory etc.Those skilled in the art will be understood that it only is for example that above-mentioned definite residue is promoted budget and adjustment budget allocation result's mode; the mode that other definite residues existing or that may occur are from now on promoted budgets or adjusted the budget allocation result is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, described time quantum based on hour, day, week, the moon, season, year in each chronomere.Particularly, in the objective time interval of applying the chronomere of each time quantum can be but be not limited to hour, day, week, the moon, season, year in each, the chronomere of this each time quantum or can be identical also can be different.Those skilled in the art will be understood that the chronomere of above-mentioned time quantum is only for giving an example; the chronomere of other time quantums existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

(with reference to Fig. 1) in a further advantageous embodiment, budget allocation equipment 1 also comprises the generator (not shown).Followingly this another preferred embodiment is described in detail with reference to Fig. 1, wherein, with reference to consumption deriving means 12 according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Then, budget allocation device 13 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned with reference to identical with reference to the performed process of consumption deriving means 12 and budget allocation device 13 among the described embodiment of Fig. 1, does not give unnecessary details and do not do.

Particularly, budget deriving means 11 obtains the described described popularization budget of applying in described objective time interval that the user submits to by subscriber equipment.More specifically, the user by with the interactive mode of subscriber equipment, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, the popularization budget in objective time interval is applied in input in browser software, application program or client software; With the keyboard is example, the user finishes the input of promoting budget at the input frame of application program, and trigger subscriber equipment and will promote budget communication protocol by appointment and send to budget allocation equipment 1 via network by clicking " submission " button or other modes, budget deriving means 11 receives this popularization budget in real time by monitoring users message.At this, this subscriber equipment can be any can with the user by the electronic product that keyboard, mouse, telepilot, touch pad or voice-operated device carry out man-machine interaction, include but not limited to computing machine, smart mobile phone, PDA or IPTV etc.Can realize communicating by letter by any communication mode between budget allocation equipment 1 and the subscriber equipment, include but not limited to, based on the mobile communication of 3GPP, LTE, WIMAX, based on the computer network communication of TCP/IP, udp protocol and based on the low coverage wireless transmission method of bluetooth, Infrared Transmission standard.The network that budget allocation equipment 1 is connected with subscriber equipment includes but not limited to: internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.Those skilled in the art will be understood that the above-mentioned mode of promoting budget of obtaining only is for example; the mode that other are existing or obtaining of may occurring from now on promoted budget is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Generator offers described subscriber equipment with described budget allocation result.Particularly, the popularization budget allocation result that generator obtains according to budget allocation device 13, adopt any known computing machine that the technological means of people's readable information is provided, for example screen display, loudspeaker plays etc. offer subscriber equipment with described popularization budget allocation result.With the screen display is example, the popularization budget allocation result that generator obtains budget allocation device 13, utilize page technology, as JSP, ASP or PHP, offer described subscriber equipment with form randomly or in certain sequence, for example offer subscriber equipment, browse for the user with forms such as link, page form or charts.Preferably; those skilled in the art will be understood that above-mentioned budget allocation result's the mode that will provide is only for giving an example; other existing or modes that the budget allocation result is provided that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Those skilled in the art will be understood that above-mentioned first, second budget adjustment device can adopt multiple mode to realize, include but not limited to, are realized by the functional module of separating, and also can be realized by same functional module.

Fig. 3 illustrates the method flow diagram that is used to distribute the popularization budget of applying in objective time interval according to one aspect of the invention.At this, budget allocation equipment 1 includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on a large amount of computing machines of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

Particularly, in step S1, budget allocation equipment 1 obtains the popularization budget of applying in objective time interval.At this, in step S1, the mode that budget allocation equipment 1 obtains the popularization budget of applying in objective time interval includes but not limited to: 1) regularly or answer Event triggered to obtain the popularization budget of applying in objective time interval in real time from third party's equipment such as promotion message storehouse; 2),, obtain the user and apply popularization budget in objective time interval by what subscriber equipment was submitted to as JSP, ASP or PHP etc. by page technology.For example, in step S1, budget allocation equipment 1 is after receiving the popularization budget allocation request of user by the subscriber equipment submission, the application programming interfaces (API) that provided by third party's equipment such as promotion message storehouses are inquired about from this third party device and are obtained the corresponding popularization budget of applying in objective time interval, and perhaps the communication mode by agreements such as http or https directly obtains the popularization budget of applying in objective time interval to be allocated from third party device termly.At this, described " applying " means and utilizes the internet to carry out the popularization main body of information popularization, promotes account or is somebody's turn to do a popularization plan of promoting in the account as one.Described " objective time interval " means the zero-time of this popularization budget and the time period between the concluding time.Those skilled in the art will be understood that the above-mentioned mode of promoting budget of obtaining only is for example; the mode that other are existing or obtaining of may occurring from now on promoted budget is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Subsequently, in step S2, budget allocation equipment 1 is according to described objective time interval, obtain with described apply corresponding with reference to consumption information.Particularly, in step S2, budget allocation equipment 1 is according to its pairing objective time interval of applying of popularization budget that provides in step S1, for example according to definite this historical consume period of applying that is complementary with this objective time interval of pre-defined rule, then, this is applied and the historical consume period information is carried out matching inquiry to obtain applying corresponding with reference to consumption information with this as input parameter in the historical consume information database, the pre-defined rule of wherein determining this historical consume period include but not limited to the nearest phase of history time before this objective time interval as this historical consume period, will with time period of this objective time interval corresponding same period last year as the historical consume period etc.At this, describedly mean this with reference to consumption information and apply at the popularization consumption record of this historical consume in the period, include but not limited to consume time of origin, consumption number, the popularization duration (as the popularization hourage of every day) of interior each sub-time period of this historical consume period etc.For example, in step S1, the pairing objective time interval of applying of popularization budget that budget allocation equipment 1 provides is that on April 18th, 2011 (Monday) is to April 24 in 2011 (Sunday), in step S2, budget allocation equipment 1 with before this objective time interval nearest one section with this objective time interval isometric historical time on April 11st, 2011 (Monday) to April 17 in 2011 (Sunday) as the historical consume period, and the zero-time of this application identities ID that applies and this historical consume period and concluding time are carried out matching inquiry as parameter apply reference consumption information in the historical consume information databases in this historical consume period to obtain this.For another example, in step S1, the pairing objective time interval of applying of popularization budget that budget allocation equipment 1 provides is May 31 1 day to 2011 May in 2011, in step S2, budget allocation equipment 1 will with May 31 1 day to 2010 May of 2010 time period of this objective time interval corresponding same period last year as the historical consume period, and the zero-time of this application identities ID that applies and this historical consume period and concluding time are carried out matching inquiry as parameter apply reference consumption information in the historical consume information databases in this historical consume period to obtain this.Preferably, connect example, if this applies no historical consume information in the historical consume information database, then in step S2, industry under budget allocation equipment 1 will be applied according to this, apply historical consume information in this historical consume period in all of historical consume information data library inquiry the sector, this historical consume information that inquiry is obtained is averaged calculating then, and with this result calculated as this reference consumption information of applying.More preferably, connect example, if applying, all of the sector in the historical consume information database, all do not have historical consume information, then in step S2, budget allocation equipment 1 will be applied historical consume information in this historical consume period in all of all industries of historical consume information data library inquiry, this historical consume information that inquiry is obtained is averaged calculating then, and with this result calculated as this reference consumption information of applying.At this, described historical consume information database is used to store the history of applying and promotes the consumption record, and this historical consume information database includes but not limited to relational database, memory storage, harddisk memory etc.Those skilled in the art will be understood that the above-mentioned mode of obtaining with reference to consumption information only is for example; other existing or obtaining of may occurring from now on reference to the mode of consumption information as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Then, in step S3, budget allocation equipment 1 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum.Particularly, in step S3, budget allocation equipment 1 is according to its reference consumption information that obtains in step S2, for example this promotes record with reference to the historical consume in the consumption information by statistics, calculate this historical consume in the period with objective time interval in the unit interval consumption number of corresponding each time quantum of ready-portioned in advance one or more time quantums, then, in step S3, budget allocation equipment 1 is according to the unit interval consumption number of each time quantum of this historical consume period, perhaps in conjunction with corresponding this objective time interval of each time quantum of this historical consume period in the popularization duration of each time quantum, calculate the popularization budget allocation of each time quantum in this objective time interval, to obtain this popularization budget allocation result, wherein, described " time quantum " means certain the sub-time period in this objective time interval, the time span of each time quantum can be isometric, also can be non-isometric.For example, suppose that the popularization budget of applying is 7000 yuan, objective time interval is that this Monday is to this Sunday, with this objective time interval corresponding historical consume period be that last Monday was to last Sunday, in step S3, budget allocation equipment 1 defaultly with every day of this objective time interval as a time quantum that is used to promote budget allocation, in view of the above, in step S3, budget allocation equipment 1 is applied in the reference consumption information of last Monday to last Sunday by this that it is obtained in step S2 and is carried out statistical study, obtaining this unit interval of applying every day last week consumption number is followed successively by: 50 yuan/hour of Mondays, 200 yuan/hour of Tuesdays, 300 yuan/hour of Wednesdays, 100 yuan/hour of Thursdays, 200 yuan/hour of Fridays, 500 yuan/hour of Saturdays, on 400 yuan/hour of Sundays, suppose that this applies default popularization time every day of this week and be 2 hours/day, in step S3, budget allocation equipment 1 utilizes formula:

pv＝cv*bt

(wherein, pv represents each time quantum budget in this objective time interval, cv represents the unit interval consumption of each the historical time unit corresponding with this each time quantum, bt represents the popularization time of this each time quantum in the objective time interval), the budget allocation number that calculates every day this week is followed successively by: 100 yuan of Mondays (=50 yuan/hour * 2 hours/day), 400 yuan of Tuesdays (=200 yuan/hour * 2 hours/day), 600 yuan of Wednesdays (=300 yuan of/hour * 2), 200 yuan of Thursdays (=100 yuan/hour * 2 hours/day), 400 yuan of Fridays (=200 yuan/hour * 2 hours/day), 1000 yuan of Saturdays (=500 yuan of/hour * 2), 800 yuan of Sundays (=400 yuan/hour * 2 hours/day); Subsequently, in step S3, budget allocation equipment 1 with 3500 yuan of unappropriated budgets still (=7000-100-400-600-200-400-1000-800) mean allocation in each time quantum, with the allocation result that obtains this popularization budget be: 600 yuan of Mondays (=100+500), 900 yuan of Tuesdays (=400+500), 1100 yuan of Wednesdays (=600+500), 700 yuan of Thursdays (=200+500), 900 yuan of Fridays (=400+500), 1500 yuan of Saturdays (=1000+500), 1300 yuan of Sundays (=800+500).Preferably, connect example, with this objective time interval (this week) corresponding historical consume period or can be over n week (n＞1), but not 1 week of past, if this, in step S3, budget allocation equipment 1 utilizes in the past, and n carries out the popularization budget allocation of objective time interval with the reference consumption information in this week in the immediate in time week in week, to obtain the budget allocation result, then, carry out statistical study by reference consumption information, obtain the consumption growth rate of each day in week, and in view of the above this budget allocation result is weighted adjustment with corresponding historical n of each day of this week to past n week; Suppose in step S3, budget allocation equipment 1 acquired budget allocation this week result is 600 yuan of Mondays, 900 yuan of Tuesdays, 1100 yuan of Wednesdays, 700 yuan of Thursdays, 900 yuan of Fridays, 1500 yuan of Saturdays, 1300 yuan of Sundays, and the consumption growth rate ratio on Monday to Sunday is 1.5: 1: 1 in past n week: 1: 1: 1: 1, then in step S3, budget allocation equipment 1 according to pre-defined rule with the budget of this Monday from 600 yuan be adjusted to 900 yuan (=600*1.5), popularization budget with this Tuesday to this Sunday simultaneously is adjusted into 850 yuan successively, 1050 yuan, 650 yuan, 850 yuan, 1450 yuan, 1250 yuan, so that it on average shares the part that increases in the popularization budget of this Monday.

For another example, suppose that the popularization budget of applying is 10000 yuan, objective time interval is that this Monday is to this Sunday, with this objective time interval corresponding historical consume period be that last Monday was to last Sunday, this objective time interval is divided into two time quantums, T1 and T2, wherein T1 comprises that this Monday is to this Friday, T2 comprises this Saturday and this Sunday, in view of the above, in step S3, budget allocation equipment 1 is applied in the reference consumption information of last Monday to last Sunday by this that it is obtained in step S2 and is carried out statistical study, obtaining this consumption number of applying each time quantum last week is followed successively by: T11000 unit, and T24000 unit, then, in step S3, budget allocation equipment 1 is according to the popularization budget of this objective time interval of consumption ratio distribution in 1: 4 of this each time quantum of historical consume period, and the budget allocation result is followed successively by to put it over: 2000 yuan of T1,8000 yuan of T2.

Preferably, between above-mentioned each step be constant work.Particularly, in step S1, budget allocation equipment 1 obtains the popularization budget of applying in objective time interval; Subsequently, in step S2, budget allocation equipment 1 is according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Then, in step S3, budget allocation equipment 1 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum; At this, it will be understood by those skilled in the art that " continuing " be meant each step respectively according to the mode of operation of setting or adjust in real time require to promote the obtaining of budget, with reference to the obtaining of consumption information, and promote the distribution of budget, stop in a long time applying obtaining of popularization budget in objective time interval until budget allocation equipment 1.

Preferably, in step S3, budget allocation equipment 1 also according to described with reference to consumption information, in conjunction with the corresponding popularization configuration information of described time quantum, in described time quantum, distribute described popularization budget, to obtain described budget allocation result.Particularly, in step S3, budget allocation equipment 1 for example at first is provided by its reference consumption information that provides in step S2, in each time quantum of the objective time interval of applying, promote budget allocation, then, with comparing of each time quantum of objective time interval such as popularizations configuration information such as the supply volume of promoting keyword with popularization configuration information that its corresponding historical is consumed each time quantum of period, obtain each time quantum and promote the variation of configuration information, and existing budget is weighted adjustment to this each time quantum in view of the above, to obtain this popularization budget allocation result.For example, connect example, the popularization budget of applying is 7000 yuan, objective time interval is that this Monday is to this Sunday, with this objective time interval corresponding historical consume period be last Monday to last Sunday, in step S3, budget allocation equipment 1 is promoted the budget allocation result that budget allocation obtains according to its reference consumption information that provides and is in step S2: 600 yuan of Mondays, 900 yuan of Tuesdays, 1100 yuan of Wednesdays, 700 yuan of Thursdays, 900 yuan of Fridays, 1500 yuan of Saturdays, 1300 yuan of Sundays; Then, in step S3, budget allocation equipment 1 is by the relatively supply volume of the popularization keyword of every day this week and the supply volume of the popularization keyword of every day last week, the quantity of acquisition popularization keyword of other times unit except that Monday does not change, and the supply volume of the popularization keyword of Monday last week is 10, and the supply volume of the popularization keyword of Monday this week is 15, in view of the above, in step S3, budget allocation equipment 1 obtains the weighting of the popularization budget of Monday this week and adjusts coefficient, as 1.5 (=15/10), and with the popularization budget of Monday this week by 600 yuan be adjusted to 900 yuan (=600*1.5), then, in step S3, budget allocation equipment 1 utilizes the described budget allocation mode of the same example, the residue of removing the adjusted budget of weighting Monday this week (900 yuan) acquisition in the original popularization budget (7000 yuan) is promoted budget in the period of this Tuesday to this Sunday, promote budget allocation again for 6100 yuan, to obtain new popularization budget allocation result: Monday 900,850 yuan of Tuesdays, 1050 yuan of Wednesdays, 650 yuan of Thursdays, 850 yuan of Fridays, 1450 yuan of Saturdays, 1250 yuan of Sundays.At this, the popularization configuration information in the illustrated embodiment maybe can be stored in budget allocation equipment 1, and perhaps the communication interface by agreement directly reads from third party device.Those skilled in the art will be understood that the mode of above-mentioned popularization budget allocation is only for giving an example; the mode of other popularization budget allocation existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Promote the supply volume of keyword in the-described time quantum;

The bid information of-described popularization keyword.

Particularly, if this popularization configuration information comprises the supply volume of the popularization keyword of applying each time quantum in the objective time interval, for example, in step S3, budget allocation equipment 1 by each time quantum of this objective time interval relatively and with the variation of the supply volume of the popularization keyword of each time quantum of its corresponding historical consumption period, according to pre-defined rule, this each time quantum is promoted budget allocation adjust.If this popularization configuration information comprises the bid information of the popularization keyword of applying each time quantum in the objective time interval, for example, in step S3, budget allocation equipment 1 by each time quantum of this objective time interval relatively and with the variation of on average bidding of the popularization keyword of each time quantum of its corresponding historical consumption period, according to pre-defined rule, this each time quantum is promoted budget allocation adjust.Those skilled in the art will be understood that, above-mentioned every popularization configuration information not only can be used for 1 pair of budget allocation equipment separately to be promoted budget and distributes in objective time interval, and wherein multinomial combination is used for 1 pair of popularization of budget allocation equipment budget and distributes in objective time interval.Those skilled in the art will be understood that above-mentioned popularization configuration information only for giving an example, and other popularization configuration informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

(with reference to Fig. 3) in a preferred embodiment, in step S3, budget allocation equipment 1 also according to described with reference to consumption information, transfer weight factor in conjunction with budget, the described popularization budget of weight assignment in described time quantum is to obtain described budget allocation result.Followingly with reference to Fig. 3 the preferred embodiment is described in detail, wherein, in step S1, budget allocation equipment 1 obtains the popularization budget of applying in objective time interval; Then, in step S2, budget allocation equipment 1 is according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned identical with reference to the performed process of step S1 and S2 among the described embodiment of Fig. 3, does not give unnecessary details and do not do.

Particularly, in step S3, budget allocation equipment 1 is for example according to its reference consumption information of obtaining in step S2 of applying, in each time quantum of the objective time interval of applying, promote budget allocation, then, in step S3, budget allocation equipment 1 is in conjunction with transferring weight factor such as this historical consume of applying fluctuation record, the budgets such as focus incident relevant with this popularization keyword of applying, budget is promoted in the weighting adjustment in each time quantum of this objective time interval of applying, to obtain the budget allocation result.For example, suppose that to promote budget be 60000 yuan to applying, its objective time interval is the second quarter in 2011, and is used to distribute the time quantum of this objective time interval of promoting budget to be respectively April, May, June; In step S2, budget allocation equipment 1 obtains this reference consumption information of applying the first quarter in 2011; In step S3, budget allocation equipment 1 is by carrying out statistical study to this with reference to consumption information, obtaining this applies at unit interval of the first quarter in 2011 consumption number and is followed successively by: 500 yuan/day of January, 600 yuan/day of February, 400 yuan/day of March, suppose that this applies the default popularization time of each month of the second quarter in 2011 and be 20 days/month, in step S3, budget allocation equipment 1 utilizes as above routine popularization budget allocation mode to obtain the popularization budget of each month of the second quarter in 2011: 20000 yuan of April, 22000 yuan of Mays, 18000 yuan of June; Then, in step S3, budget allocation equipment 1 carries out statistical study by the historical consume fluctuation record that this is applied, acquisition is April on historical year, May, the consumption number ratio in June is 1.2: 1: 1, in view of the above, in step S3, budget allocation equipment 1 obtains the weighting in April, 2011 and adjusts coefficient, as 1.2, and popularization budget that should month by 20000 yuan be adjusted to 24000 yuan (=20000*1.2), then, in step S3, budget allocation equipment 1 utilizes the described budget allocation mode of the same example, the residue of removing the adjusted budget of weighting in April, 2011 (24000 yuan) acquisition in the original popularization budget (60000 yuan) is promoted budget in May, 2011 and June, promote budget allocation for 36000 yuan, to obtain new popularization budget allocation result: 24000 yuan of April, 20000 yuan of Mays, 16000 yuan of June.At this, the historical consume fluctuation record in the illustrated embodiment maybe can be stored in budget allocation equipment 1, and perhaps the communication interface by agreement directly reads from third party device.Those skilled in the art will be understood that the mode of above-mentioned popularization budget allocation is only for giving an example; the mode of other popularization budget allocation existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

-described historical consume fluctuation the record of applying;

Particularly, if budget transfers weight factor to comprise this historical consume of applying fluctuation record, for example, in step S3, budget allocation equipment 1 carries out statistical study by the historical consume fluctuation record that this is applied, obtain with this objective time interval of applying in the corresponding historical consume number of each time quantum ratio, and in view of the above this each time quantum popularization budget allocation is adjusted.If this budget transfers weight factor to comprise the relevant focus incident of applying with this of popularization keyword, for example, suppose to apply and be the user vehicle of promoting the use of clean energy, the popularization keyword that this user buys comprises " electric automobile ", if in promoting the pairing objective time interval of budget, occur and the relevant focus incident of popularization keyword " electric automobile ", as the international petroleum big bulge in price, in step S3, budget allocation equipment 1 is according to this focus incident, according to pre-defined rule, this focus incident is provided with the budget adjustment weight, and in view of the above this each time quantum is promoted budget allocation and adjust.If this budget transfers weight factor to comprise the relevant Weather information of applying with this of popularization keyword, for example, suppose to apply into promoting the underwear user, the popularization keyword that this user buys comprises " warming ", and it promotes the region, ground is Beijing, if in promoting the pairing objective time interval of budget, occur and the relevant Changes in weather information of popularization keyword " warming " in Beijing, there's a sudden fall in temperature as weather, in step S3, budget allocation equipment 1 is according to this Changes in weather information, according to pre-defined rule, this focus incident is provided with the budget adjustment weight, and in view of the above this each time quantum is promoted budget allocation and adjust.Those skilled in the art will be understood that, above-mentioned budget transfers weight factor not only can be used for separately at step S3,1 pair of budget allocation equipment is promoted budget and is distributed in objective time interval, multinomial combination wherein can also be used at step S3,1 pair of budget allocation equipment is promoted budget and is distributed in objective time interval.Those skilled in the art will be understood that it only is for example that weight factor is transferred in above-mentioned budget, and other budgets existing or that may occur from now on transfer weight factors as applicable to the present invention, also should be included in the protection domain of the present invention, and be contained in this at this with way of reference.

Fig. 4 illustrates the method flow diagram that is used to distribute the popularization budget of applying in objective time interval in accordance with a preferred embodiment of the present invention, wherein, also comprises step S4 ' and step S5 ' in the budget allocation equipment 1.At this, the S1 ' of step shown in Fig. 4-S3 ' is identical with reference to the content of the described step S1-S3 of Fig. 3 with the front, for simplicity's sake, is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, in step S4 ', budget allocation equipment 1 is determined and the corresponding budget reference value of described time quantum according to presetting regulation rule; Then in step S5 ', budget allocation equipment 1 is adjusted described budget allocation result according to described budget reference value.More specifically, in step S4 ', budget allocation equipment 1 is according to presetting regulation rule, for example based on the objective time interval of applying in the corresponding average budget of each time quantum, with the corresponding historical consume number of this each time quantum, with the corresponding historical duration etc. of promoting of described time quantum, determine and the corresponding budget reference value of described time quantum; Then in step S5 ', budget allocation equipment 1 according to predetermined rule, is adjusted described budget allocation result according to its budget reference value that provides in step S4 '.For example, suppose that the objective time interval of applying is T, its each time quantum is t1, t2, t3, the wherein T=t1+t2+t3 (time span of this each time quantum or can be isometric, also can be non-isometric, for for example convenient, think that this each time quantum is isometric), promoting budget is 1800 yuan, in step S3 ', budget allocation equipment 1 provides the budget allocation result of this each time quantum to be: 400 yuan of t1,650 yuan of t2,750 yuan of t3; Subsequently, in step S4 ', budget allocation equipment 1 by formula av=bv/bt (wherein, av represents the average number of budget, be the budget reference value, bv represents to promote budget, and bt represents to promote the pairing objective time interval of budget) the budget reference value that calculate to obtain this each time quantum is 600 yuan; Then, in step S5 ', budget allocation equipment 1 is according to its budget reference value that provides in step S4 ', should not be lower than the presetting rule of the weighting number 480 yuan (=budget reference value * 0.8) of budget reference value according to the popularization budget of this each time quantum, the popularization budget of t1 is increased to 480 yuan from 400 yuan, simultaneously the popularization budget of t2 is reduced to 610 yuan from 650 yuan, the popularization budget of t3 is reduced to 710 yuan from 750 yuan, so that it on average shares the part that increases in the popularization budget of t1.

For another example, suppose that the objective time interval of applying is T, its each time quantum is t1, t2, t3, the wherein T=t1+t2+t3 (time span of this each time quantum or can be isometric, also can be non-isometric, for for example convenient, suppose that this each time quantum is isometric), promoting budget is 2000 yuan, in step S3 ', budget allocation equipment 1 provides the budget allocation result of this each time quantum to be: 200 yuan of t1,850 yuan of t2,950 yuan of t3; Subsequently, in step S4 ', budget allocation equipment 1 carries out statistical study by the reference consumption information that it is provided in step S2 ', obtain the historical consume number ratio t1 of each time quantum of corresponding historical consume period of each time quantum in the objective time interval: t2: t3 is 1: 2: 2, and carry out budget allocation in ratio each time quantum in this objective time interval in view of the above, the budget reference value that obtains this each time quantum is: 400 yuan of t1,800 yuan of t2,800 yuan of t3; Then, in step S5 ', budget allocation equipment 1 is according to the budget reference value and the preset weight (as 0.7) of its each time quantum that provides in step S4 ', it is weighted calculating to obtain the weighting budget reference value corresponding with this each time quantum is: 280 yuan of t1 (=400*0.7), 560 yuan of t2 (=800*0.7), 560 yuan of t3 (=800*0.7), be not less than the presetting rule of corresponding with it weighting budget reference value according to the popularization budget of this each time quantum, the popularization budget of t1 is increased to 280 yuan of its weighting budget reference values from 200 yuan, simultaneously the popularization budget of t2 is reduced to 810 yuan from 850 yuan, the popularization budget of t3 is reduced to 910 yuan from 950 yuan, so that it on average shares the part that increases in the popularization budget of t1.

-with the corresponding average budget information of described time quantum;

-with the corresponding historical consume number of described time quantum;

-promote duration with the corresponding history of described time quantum.

Particularly, if this preset regulation rule based on the corresponding average budget information of each time quantum of the objective time interval of applying, then in step S4 ', budget allocation equipment 1 is for example according to the duration ratio of promoting budget and this each time quantum, the popularization budget of each time quantum of average computation, and with its budget reference value as this each time quantum.If this preset regulation rule based on the corresponding historical consume number of each time quantum of the objective time interval of applying, then in step S4 ', for example budget reaches budget allocation equipment 1 and the ratio of the corresponding historical consume number of this each time quantum according to promoting, calculate the popularization budget of each time quantum, and with its budget reference value as this each time quantum.If this presets regulation rule based on promoting duration with the corresponding history of each time quantum of the objective time interval of applying, then in step S4 ', budget allocation equipment 1 is according to promoting budget and promoting length proportion with the corresponding history of this each time quantum, calculate the popularization budget of each time quantum, and with its budget reference value as this each time quantum.Those skilled in the art will be understood that the above-mentioned regulation rule that presets not only can be used for budget allocation equipment 1 separately and determines the budget reference value, and wherein multinomial combination is used for budget allocation equipment 1 definite budget reference value.Those skilled in the art will be understood that the above-mentioned regulation rule that presets only for for example, other existing or may occur from now on preset regulation rule as applicable to the present invention, also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

(with reference to Fig. 3) in a further advantageous embodiment, budget allocation equipment 1 also comprise step S6 (not shown) and step S7 (not shown).Followingly with reference to Fig. 3 this another preferred embodiment is described in detail, wherein, in step S1, budget allocation equipment 1 obtains the popularization budget of applying in objective time interval; Subsequently, in step S2, budget allocation equipment 1 is according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Then, in step S3, budget allocation equipment 1 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned identical with reference to the performed process of step S1, S2 among the described embodiment of Fig. 3 and S3, does not give unnecessary details and do not do.

Particularly, in step S6, budget allocation equipment 1, is determined to promote budget corresponding to the residue of residue period in the described objective time interval in conjunction with the real consumption information that has taken place in the described objective time interval according to described popularization budget; Then, in step S7, budget allocation equipment 1 is promoted budget according to described residue, adjusts the described budget allocation result of described residue pairing time quantum of period.More specifically, in step S6, budget allocation equipment 1 for example is applied in the real consumption information that has taken place in the objective time interval by carry out matching inquiry at the historical consume information database to put it over, and this real consumption information carried out statistical study, to obtain in this objective time interval the real consumption number of period of right time, then, according to the popularization budget of this real consumption number and this objective time interval of in step S1, providing thereof, calculate the real surplus of residue period in this objective time interval and promote budget; Then, in step S7, budget allocation equipment 1 is promoted budget according to this real surplus that it obtains in step S6, and budget allocation mode is by appointment adjusted the budget allocation result with this residue pairing each time quantum of period.For example, suppose that the popularization budget of applying is 7000 yuan, objective time interval be this Monday to this Sunday, with this objective time interval corresponding historical consume period be that last Monday was to last Sunday, in step S3, the popularization budget that budget allocation equipment 1 obtains in the allocation result of each time quantum is: 600 yuan of Mondays, 900 yuan of Tuesdays, 1100 yuan of Wednesdays, 700 yuan of Thursdays, 900 yuan of Fridays, 1500 yuan of Saturdays, 1300 yuan of Sundays; In step S6, budget allocation equipment 1 is according to time period that this week, real consumption took place, as this Monday to this Thursday, carry out matching inquiry at the historical consume information database and be applied in the real consumption information that has taken place this Monday to this Thursday to put it over, and to the every day in this real consumption information consumption record the consumption number add up, the real consumption number that obtains this Monday to this Thursday is 3000 yuan, then, utilizing formula (real surplus is promoted budget=popularization budget-real consumption number) to obtain real surplus popularization budget is 4000 yuan; Then, in step S7, budget allocation equipment 1 is promoted budget according to its real surplus that provides in step S6, and the budget level that each time quantum has distributed in the excess time section, obtain real surplus promote in the budget 300 yuan of still unappropriated budget levels (=4000-900-1500-1300), and in each time quantum be to obtain new budget allocation result with its mean allocation: 1000 yuan of Fridays (=900+100), 1600 yuan of Saturdays (=1500+100), 1400 yuan of Sundays (=1300+100).At this, described historical consume information database is used to store the history of applying and promotes the consumption record, and this historical consume information database includes but not limited to relational database, memory storage, harddisk memory etc.Those skilled in the art will be understood that it only is for example that above-mentioned definite residue is promoted budget and adjustment budget allocation result's mode; the mode that other definite residues existing or that may occur are from now on promoted budgets or adjusted the budget allocation result is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

(with reference to Fig. 3) in a further advantageous embodiment, budget allocation equipment 1 also is included in (not shown) among the step S8, budget allocation equipment 1.Followingly with reference to Fig. 3 this another preferred embodiment is described in detail, wherein, in step S2, budget allocation equipment 1 is according to described objective time interval, obtain with described apply corresponding with reference to consumption information; Then, in step S3, budget allocation equipment 1 with reference to consumption information, distributes described popularization budget according to described in the one or more time quantums in described objective time interval, to obtain and the corresponding budget allocation result of described time quantum; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned identical with reference to the performed process of step S2 and S3 among the described embodiment of Fig. 3, does not give unnecessary details and do not do.

Particularly, in step S1, budget allocation equipment 1 obtains the described described popularization budget of applying in described objective time interval that the user submits to by subscriber equipment.More specifically, the user by with the interactive mode of subscriber equipment, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, the popularization budget in objective time interval is applied in input in browser software, application program or client software; With the keyboard is example, the user finishes the input of promoting budget at the input frame of application program, and trigger subscriber equipment and will promote budget communication protocol by appointment and send to budget allocation equipment 1 via network by clicking " submission " button or other modes, in step S1, budget allocation equipment 1 receives this popularization budget in real time by monitoring users message.At this, this subscriber equipment can be any can with the user by the electronic product that keyboard, mouse, telepilot, touch pad or voice-operated device carry out man-machine interaction, include but not limited to computing machine, smart mobile phone, PDA or IPTV etc.Can realize communicating by letter by any communication mode between budget allocation equipment 1 and the subscriber equipment, include but not limited to, based on the mobile communication of 3GPP, LTE, WIMAX, based on the computer network communication of TCP/IP, udp protocol and based on the low coverage wireless transmission method of bluetooth, Infrared Transmission standard.The network that budget allocation equipment 1 is connected with subscriber equipment includes but not limited to: internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.Those skilled in the art will be understood that the above-mentioned mode of promoting budget of obtaining only is for example; the mode that other are existing or obtaining of may occurring from now on promoted budget is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In step S8, budget allocation equipment 1 offers described subscriber equipment with described budget allocation result.Particularly, in step S8, budget allocation equipment 1 is according to its popularization budget allocation result who obtains in step S3, adopt any known computing machine that the technological means of people's readable information is provided, for example screen display, loudspeaker plays etc. offer subscriber equipment with described popularization budget allocation result.With the screen display is example, in step S8, budget allocation equipment 1 is with its popularization budget allocation result who obtains in step S3, utilize page technology, as JSP, ASP or PHP, offer described subscriber equipment with form randomly or in certain sequence, for example offer subscriber equipment, browse for the user with forms such as link, page form or charts.Preferably; those skilled in the art will be understood that above-mentioned budget allocation result's the mode that will provide is only for giving an example; other existing or modes that the budget allocation result is provided that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to include in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. computer implemented method that is used to distribute the popularization budget of applying in objective time interval, wherein, this method may further comprise the steps:

A obtains the popularization budget of applying in objective time interval;

2. method according to claim 1, wherein, described step c also comprises:

-according to described with reference to consumption information, in conjunction with the corresponding popularization configuration information of described time quantum, in described time quantum, distribute described popularization budget, to obtain described budget allocation result.

3. method according to claim 2, wherein, described popularization configuration information comprise following at least each:

Promote the supply volume of keyword in the described time quantum;

The bid information of described popularization keyword.

4. according to each described method in the claim 1 to 3, wherein, described step c also comprises:

-according to described with reference to consumption information, transfer weight factor in conjunction with budget, the described popularization budget of weight assignment in described time quantum is to obtain described budget allocation result.

5. method according to claim 4, wherein, described budget transfer weight factor comprise following at least each:

-described historical consume fluctuation the record of applying;

6. according to each described method in the claim 1 to 5, wherein, this method also comprises:

-according to presetting regulation rule, determine and the corresponding budget reference value of described time quantum;

-according to described budget reference value, adjust described budget allocation result.

7. method according to claim 6, wherein, describedly preset regulation rule each determine described budget reference value at least based on following:

-with the corresponding average budget information of described time quantum;

-with the corresponding historical consume number of described time quantum;

-promote duration with the corresponding history of described time quantum.

8. according to each described method in the claim 1 to 7, wherein, this method also comprises:

-according to described popularization budget,, determine to promote budget corresponding to the residue of residue period in the described objective time interval in conjunction with the real consumption information that has taken place in the described objective time interval;

-promote budget according to described residue, adjust the described budget allocation result of described residue pairing time quantum of period.

9. according to each described method in the claim 1 to 8, wherein, described time quantum based on hour, day, week, the moon, season, year in each chronomere.

10. according to each described method in the claim 1 to 9, wherein, described step a also comprises:

-obtain the described described popularization budget of applying in described objective time interval that the user submits to by subscriber equipment;

Wherein, this method also comprises:

-described budget allocation result is offered described subscriber equipment.

11. an equipment that is used to distribute the popularization budget of applying in objective time interval, wherein, this equipment comprises:

12. equipment according to claim 11, wherein, described budget allocation device also is used for according to described with reference to consumption information, in conjunction with the corresponding popularization configuration information of described time quantum, in described time quantum, distribute described popularization budget, to obtain described budget allocation result.

13. equipment according to claim 12, wherein, described popularization configuration information comprise following at least each:

Promote the supply volume of keyword in the-described time quantum;

The bid information of-described popularization keyword.

14. according to each described equipment in the claim 11 to 13, wherein, described budget allocation device also is used for according to described with reference to consumption information, in conjunction with budget accent weight factor, the described popularization budget of weight assignment in described time quantum is to obtain described budget allocation result.

15. equipment according to claim 14, wherein, described budget transfer weight factor comprise following at least each:

-described historical consume fluctuation the record of applying;

16. according to each described equipment in the claim 11 to 15, wherein, this equipment also comprises:

Budget is used for determining and the corresponding budget reference value of described time quantum according to presetting regulation rule with reference to determining device;

The first budget adjustment device is used for adjusting described budget allocation result according to described budget reference value.

17. equipment according to claim 16 wherein, describedly presets regulation rule each determines described budget reference value at least based on following:

-with the corresponding average budget information of described time quantum;

-with the corresponding historical consume number of described time quantum;

-promote duration with the corresponding history of described time quantum.

18. according to each described equipment in the claim 11 to 17, wherein, this equipment also comprises:

Residual is determined device, is used for according to described popularization budget, in conjunction with the real consumption information that has taken place in the described objective time interval, determines to promote budget corresponding to the residue of residue period in the described objective time interval;

The second budget adjusting gear is used for promoting budget according to described residue, adjusts the described budget allocation result of described residue pairing time quantum of period.

19. according to each described equipment in the claim 11 to 18, wherein, described time quantum based on hour, day, week, the moon, season, year in each chronomere.

20. according to each described equipment in the claim 11 to 19, wherein, described budget deriving means also is used to obtain the described described popularization budget of applying in described objective time interval that the user submits to by subscriber equipment;

Wherein, this equipment also comprises:

Generator is used for described budget allocation result is offered described subscriber equipment.