CN110910184A - Advertisement budget allocation method and device - Google Patents
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- CN110910184A CN110910184A CN202010088588.6A CN202010088588A CN110910184A CN 110910184 A CN110910184 A CN 110910184A CN 202010088588 A CN202010088588 A CN 202010088588A CN 110910184 A CN110910184 A CN 110910184A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a method for distributing advertisement budget, which comprises the following steps: acquiring the total advertisement budget of the advertisement to be delivered on the current date; determining a target flow pre-estimation curve according to the current date and the advertisement to be launched, wherein the target flow pre-estimation curve represents the playing amount of historical similar advertisements in each historical preset time period, and each historical preset time period has a corresponding relation with the current date; and delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period. According to the method, the advertisement budget is played according to the target flow estimation curve, and is not played in a centralized manner, so that the problems that advertisement bidding in other time periods cannot be participated in due to centralized playing, the conversion effect of the advertisement is only aimed at a certain time period and fixed customers, and the conversion effects of different time periods and different customers cannot be compared are solved.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to an advertisement budget allocation method and device.
Background
In the process of advertisement playing, after an advertiser sets budget, the system can automatically launch advertisements, generally selects centralized launching, and the advertisement budget can be exhausted rapidly in a short time.
For an advertiser, the advertisement budget is consumed too quickly, so that the advertisement cannot participate in the bidding of the advertisements in other time periods, and the conversion effect is only aimed at a certain time period and relatively fixed customers, and the conversion effects of different time periods and different customers cannot be compared.
Disclosure of Invention
In view of this, the present invention provides an advertisement budget allocation method and apparatus, so as to solve the problem in the prior art that an advertisement is selected for centralized delivery, and the advertisement budget is quickly exhausted in a short time, so that the advertisement cannot participate in advertisement bidding in other time periods, and therefore the advertisement only has a conversion effect in a certain time period, and cannot compare conversion effects in different time periods and different clients. The specific scheme is as follows:
a method of allocating an advertising budget, comprising:
acquiring the total advertisement budget of the advertisement to be delivered on the current date;
determining a target flow pre-estimation curve according to the current date and the advertisement to be launched, wherein the target flow pre-estimation curve represents the playing amount of historical similar advertisements in each historical preset time period, and each historical preset time period has a corresponding relation with the current date;
and delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period.
Optionally, the method for determining a target traffic prediction curve according to the current date and the advertisement to be delivered includes:
acquiring log data of a historical date corresponding to the current date;
acquiring a first target orientation condition of the advertisement to be launched, and searching launching data of each same kind of advertisement which is the same as the first target orientation condition in the log data;
and acquiring the playing time of each similar advertisement of the delivery data, and updating the corresponding relation between the playing time and the playing amount to each preset time period to obtain the target flow pre-estimation curve.
The above method, optionally, further includes:
and when the condition that the advertiser adjusts the first target orientation condition to a second target orientation condition is detected, updating the target flow prediction curve according to the second target orientation condition.
Optionally, the method for delivering the total advertisement budget to each corresponding preset time period in the current date according to the target traffic prediction curve includes:
calculating the total flow of each preset time period in the target flow prediction curve;
determining the proportion of the flow of each preset time period in the total flow;
and taking the product of the total advertisement budget and the proportion corresponding to each preset time period as the advertisement budget of each preset time period.
The above method, optionally, further includes:
aiming at each preset time period, acquiring advertisement bidding corresponding to each preset time period;
calculating target flow according to the advertisement bidding price and the corresponding advertisement budget;
and adjusting the issuing probability of the advertisement to be delivered according to the target flow and the flow corresponding to the target flow.
An apparatus for allocating an advertising budget, comprising:
the acquisition module is used for acquiring the total advertisement budget of the advertisement to be delivered on the current date;
the determining module is used for determining a target flow prediction curve according to the current date and the advertisement to be launched, wherein the target flow prediction curve represents the playing amount of the historical similar advertisement in each preset time period;
and the delivery module is used for delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve.
The above apparatus, optionally, the determining module includes:
a log data acquisition unit configured to acquire log data of a history date corresponding to the current date;
the acquisition and search unit is used for acquiring a first target orientation condition of the advertisement to be launched and searching the log data for launching data of each same kind of advertisement which is the same as the first target orientation condition;
and the obtaining and updating unit is used for obtaining the playing time of each similar advertisement of the delivery data, and updating the corresponding relation between the playing time and the playing amount to each preset time period to obtain the target flow pre-estimation curve.
The above apparatus, optionally, further comprises:
and the updating unit is used for updating the target flow prediction curve according to the second target orientation condition when the condition that the advertiser adjusts the first target orientation condition into the second target orientation condition is detected.
The above apparatus, optionally, the releasing module includes:
the first calculating unit is used for calculating the total flow of each preset time period in the target flow prediction curve;
a specific gravity determining unit, configured to determine a specific gravity of the flow rate of each preset time period to the total flow rate;
and the budget determining unit is used for taking the product of the total advertisement budget and the proportion corresponding to each preset time slot as the advertisement budget of each preset time slot.
The above apparatus, optionally, further comprises:
the advertisement bidding obtaining unit is used for obtaining corresponding advertisement bidding for each preset time period;
the second calculation unit is used for calculating target flow according to the advertisement bidding price and the corresponding advertisement budget;
and the adjusting unit is used for adjusting the issuing probability of the advertisement to be delivered according to the target flow and the flow corresponding to the target flow.
Compared with the prior art, the invention has the following advantages:
the invention discloses a method for distributing advertisement budget, which comprises the following steps: acquiring the total advertisement budget of the advertisement to be delivered on the current date; determining a target flow pre-estimation curve according to the current date and the advertisement to be launched, wherein the target flow pre-estimation curve represents the playing amount of historical similar advertisements in each historical preset time period, and each historical preset time period has a corresponding relation with the current date; and delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period. According to the method, the advertisement budget is played according to the target flow estimation curve, and is not played in a centralized manner, so that the problems that advertisement bidding in other time periods cannot be participated in due to centralized playing, the conversion effect of the advertisement is only aimed at a certain time period and fixed customers, and the conversion effects of different time periods and different customers cannot be compared are solved.
Of course, it is not necessary for any product in which the invention is practiced to achieve all of the above-described advantages at the same time.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of a method for allocating an advertisement budget according to an embodiment of the present disclosure;
FIG. 2 is a flowchart of a method for allocating an advertisement budget according to an embodiment of the present disclosure;
FIG. 3 is a flowchart of a method for allocating an advertisement budget according to an embodiment of the present disclosure;
fig. 4 is a block diagram of an apparatus for allocating an advertisement budget according to an embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The invention discloses a method and a device for distributing advertisement budgets, which are applied to the distribution process of the advertisement budgets, wherein advertisements to be launched are played in a centralized way in the prior art, so that the advertisement budgets are rapidly consumed, the advertisements cannot participate in advertisement bidding in other time periods, and the conversion effect is only aimed at a certain time period and relatively fixed customers, and the conversion effects of different time periods and different customers cannot be compared, the invention provides a method for distributing the advertisement budgets, which is used for solving the problems, wherein the execution flow of the distribution method is shown in figure 1 and comprises the following steps:
s101, acquiring the total advertisement budget of an advertisement to be delivered on the current date;
in the embodiment of the present invention, the current date may be a day, an hour, or another time range, and in the embodiment of the present invention, taking the current date as a day as an example, an advertiser may allocate an advertisement total budget for each day in a delivery period of an advertisement to be delivered, and obtain the advertisement total budget corresponding to the current date.
S102, determining a target flow prediction curve according to the current date and the advertisement to be launched, wherein the target flow prediction curve represents the playing amount of the historical similar advertisement in each historical preset time period, and each historical preset time period has a corresponding relation with the current date;
in the embodiment of the present invention, the advertisement to be delivered is analyzed, a first directional condition of the advertisement to be delivered is obtained, where the first directional condition refers to a main delivery group targeted by the advertisement, for example, a woman in beijing, a man in shanghai, or an elderly person, and in a process of determining the target flow rate curve, first, a current date is a day of week, for example, the current date is wednesday, and research shows that real flow rate curves in the same period every week have similar trends and have a similarity of more than 80%, so that log data corresponding to last wednesday is searched, where in the embodiment of the present invention, the description is given only by taking last wednesday as an example, and is not limited, for example, log data of last wednesday and last wednesday, or log data of last week, and the corresponding log data is divided into a plurality of historical preset time periods, where, the log data comprises parameters such as access time, access users, consumption budget (corresponding relation with flow), advertisement bidding, targeting conditions and the like, the log data which is the same as the first targeting conditions is searched in the log data, and a target flow prediction curve is constructed according to the log data, wherein the target flow prediction curve is the corresponding relation between a historical preset time period and flow, preferably, the historical preset time period takes minutes as a unit, and the flow is obtained according to the advertisement budget and the advertisement bidding corresponding to the historical preset time period. Representing the flow consumed per minute of the day. In the embodiment of the invention, the log data can be processed by using a remote calling scheme, the current program is not influenced, dynamic capacity expansion can be realized, the number of servers is increased, and the flow is dynamically issued to different servers through the load balancing service so as to respond to the impact of the large flow on the system.
Further, when it is detected that the advertiser adjusts the first target targeting condition to a second target targeting condition, a new target traffic prediction curve corresponding to the second target targeting condition is determined again and updated according to the same method as the determination of the target traffic prediction curve.
Further, in order to improve the distribution efficiency of the advertisement budget, the target traffic prediction curve may be determined in advance in an offline manner.
S103, delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period.
In the embodiment of the present invention, the total advertisement budget is delivered to the corresponding time period in the current date according to the corresponding relationship between the preset time periods and the traffic in the target traffic estimation curve, wherein not all the preset time periods correspond to the traffic in the current date, and when the traffic in any preset time is 0, the advertisement to be delivered is not delivered in the preset time period.
The invention discloses a method for distributing advertisement budget, which comprises the following steps: acquiring the total advertisement budget of the advertisement to be delivered on the current date; determining a target flow pre-estimation curve according to the current date and the advertisement to be launched, wherein the target flow pre-estimation curve represents the playing amount of historical similar advertisements in each historical preset time period, and each historical preset time period has a corresponding relation with the current date; and delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period. According to the method, the advertisement budget is played according to the target flow estimation curve, and is not played in a centralized manner, so that the problems that advertisement bidding in other time periods cannot be participated in due to centralized playing, the conversion effect of the advertisement is only aimed at a certain time period and fixed customers, and the conversion effects of different time periods and different customers cannot be compared are solved.
In the embodiment of the present invention, a flow of a method for delivering the total advertisement budget to each corresponding preset time period in the current date according to the target traffic prediction curve is shown in fig. 2, and includes steps;
s201, calculating the total flow of each preset time period in the target flow prediction curve;
in the embodiment of the invention, the flow of each preset time in the target flow curve is obtained, and each flow is accumulated to obtain the total flow.
S202, determining the proportion of the flow in each preset time period in the total flow;
in the embodiment of the invention, the proportion of the flow rate of each preset time period to the total flow rate is calculated respectively.
S203, taking the product of the total advertisement budget and the proportion corresponding to each preset time slot as the advertisement budget of each preset time slot.
In the embodiment of the invention, the total advertisement budget is multiplied by each proportion to obtain the advertisement budget of each preset time period.
In the embodiment of the present invention, the advertisement is delivered by bidding, so that for the same advertisement played in different time periods of a day, the price may be different, which results in different consumed budgets, and the delivery probability needs to be determined, and the determination process is shown in fig. 3, and includes the steps of:
s301, aiming at each preset time period, obtaining the corresponding advertisement bidding price;
in the embodiment of the invention, the advertisement bids of all the preset time periods in the current date are obtained, and the advertisement bids may be different due to different time periods.
S302, calculating target flow according to the advertisement bidding price and the corresponding advertisement budget;
in the embodiment of the invention, the ratio of the advertisement budget and the advertisement bid of each preset time period in the current date is calculated and is used as the target flow of each time period.
S303, adjusting the issuing probability of the advertisement to be delivered according to the target flow and the flow corresponding to the target flow.
In the embodiment of the present invention, a target flow corresponding to a preset time period is compared with a historical flow of the preset time period in the target flow prediction curve, and when the target flow is greater than the historical flow, for example, the target flow is twice the historical flow, the delivery probability is adjusted to 0.5; when the target flow is equal to the historical flow, the issuing probability is 1; when the target traffic is smaller than the historical traffic, for example, the target traffic is 1/2 of the historical traffic, the delivery probability is adjusted to 2.
Based on the foregoing method for allocating an advertisement budget, an embodiment of the present invention further provides an apparatus for allocating an advertisement budget, where a block diagram of the apparatus is shown in fig. 4, and the apparatus includes:
an acquisition module 401, a determination module 402 and a delivery module 403.
Wherein the content of the first and second substances,
the obtaining module 401 is configured to obtain a total advertisement budget of an advertisement to be delivered on a current date;
the determining module 402 is configured to determine a target traffic prediction curve according to the current date and the advertisement to be delivered, where the target traffic prediction curve represents a playing amount of similar historical advertisements in each historical preset time period, and each historical preset time period has a corresponding relationship with the current date;
the delivering module 403 is configured to deliver the total advertisement budget to each corresponding preset time period in the current date according to the target traffic prediction curve, where the current date includes each corresponding preset time period.
The invention discloses an advertisement budget distributing device, comprising: acquiring the total advertisement budget of the advertisement to be delivered on the current date; determining a target flow pre-estimation curve according to the current date and the advertisement to be launched, wherein the target flow pre-estimation curve represents the playing amount of historical similar advertisements in each historical preset time period, and each historical preset time period has a corresponding relation with the current date; and delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period. According to the device, the advertisement budget is played according to the target flow prediction curve, and is not played in a centralized manner, so that the problems that advertisement bidding in other time periods cannot be participated in due to centralized playing, the conversion effect of the advertisement is only aimed at a certain time period and fixed customers, and the conversion effects of different time periods and different customers cannot be compared are solved.
In this embodiment of the present invention, the determining module 402 includes:
the log data acquisition unit, the acquisition and search unit and the acquisition and update unit.
Wherein the content of the first and second substances,
the log data acquisition unit is used for acquiring log data of a history date corresponding to the current date;
the obtaining and searching unit is used for obtaining a first target orientation condition of the advertisement to be launched and searching the log data for launching data of each same kind of advertisement which is the same as the first target orientation condition;
the obtaining and updating unit is configured to obtain a playing time of each similar advertisement of the delivery data, and update a corresponding relationship between the playing time and a playing amount to each preset time period to obtain the target traffic prediction curve.
In this embodiment of the present invention, the determining module 402 further includes: and an updating unit.
Wherein the content of the first and second substances,
and the updating unit is used for updating the target flow prediction curve according to the second target orientation condition when the condition that the advertiser adjusts the first target orientation condition into the second target orientation condition is detected.
In this embodiment of the present invention, the releasing module 403 includes:
the device comprises a first calculating unit, a specific gravity determining unit and a budget determining unit.
Wherein the content of the first and second substances,
the first calculating unit is used for calculating the total flow of each preset time period in the target flow prediction curve;
the specific gravity determining unit is used for determining the specific gravity of the flow of each preset time period in the total flow;
and the budget determining unit is used for taking the product of the total advertisement budget and the proportion corresponding to each preset time slot as the advertisement budget of each preset time slot.
In this embodiment of the present invention, the releasing module 403 further includes:
the system comprises an advertisement bidding obtaining unit, a second calculating unit and an adjusting unit.
Wherein the content of the first and second substances,
the advertisement bidding obtaining unit is used for obtaining corresponding advertisement bidding for each preset time period;
the second calculating unit is used for calculating target flow according to the advertisement bidding price and the corresponding advertisement budget;
and the adjusting unit is used for adjusting the issuing probability of the advertisement to be delivered according to the target flow and the flow corresponding to the target flow.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the units may be implemented in the same software and/or hardware or in a plurality of software and/or hardware when implementing the invention.
From the above description of the embodiments, it is clear to those skilled in the art that the present invention can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.
The method and the apparatus for allocating an advertisement budget provided by the present invention are described in detail above, and a specific example is applied in the description to explain the principle and the implementation of the present invention, and the description of the above embodiment is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. A method for allocating an advertising budget, comprising:
acquiring the total advertisement budget of the advertisement to be delivered on the current date;
determining a target flow pre-estimation curve according to the current date and the advertisement to be launched, wherein the target flow pre-estimation curve represents the playing amount of historical similar advertisements in each historical preset time period, and each historical preset time period has a corresponding relation with the current date;
and delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period.
2. The method of claim 1, wherein determining a target traffic prediction curve based on the current date and the advertisement to be delivered comprises:
acquiring log data of a historical date corresponding to the current date;
acquiring a first target orientation condition of the advertisement to be launched, and searching launching data of each same kind of advertisement which is the same as the first target orientation condition in the log data;
and acquiring the playing time of each similar advertisement of the delivery data, and updating the corresponding relation between the playing time and the playing amount to each preset time period to obtain the target flow pre-estimation curve.
3. The method of claim 2, further comprising:
and when the condition that the advertiser adjusts the first target orientation condition to a second target orientation condition is detected, updating the target flow prediction curve according to the second target orientation condition.
4. The method of claim 1, wherein delivering the total advertisement budget to each corresponding preset time period in the current date according to the target traffic prediction curve comprises:
calculating the total flow of each preset time period in the target flow prediction curve;
determining the proportion of the flow of each preset time period in the total flow;
and taking the product of the total advertisement budget and the proportion corresponding to each preset time period as the advertisement budget of each preset time period.
5. The method of claim 4, further comprising:
aiming at each preset time period, acquiring advertisement bidding corresponding to each preset time period;
calculating target flow according to the advertisement bidding price and the corresponding advertisement budget;
and adjusting the issuing probability of the advertisement to be delivered according to the target flow and the flow corresponding to the target flow.
6. An apparatus for allocating an advertising budget, comprising:
the acquisition module is used for acquiring the total advertisement budget of the advertisement to be delivered on the current date;
the determining module is used for determining a target flow prediction curve according to the current date and the advertisement to be launched, wherein the target flow prediction curve represents the playing amount of the historical similar advertisements in each historical preset time period, and each historical preset time period has a corresponding relation with the current date;
and the delivery module is used for delivering the total advertisement budget to each corresponding preset time period in the current date according to the target flow prediction curve, wherein the current date comprises each corresponding preset time period.
7. The apparatus of claim 6, wherein the determining module comprises:
a log data acquisition unit configured to acquire log data of a history date corresponding to the current date;
the acquisition and search unit is used for acquiring a first target orientation condition of the advertisement to be launched and searching the log data for launching data of each same kind of advertisement which is the same as the first target orientation condition;
and the obtaining and updating unit is used for obtaining the playing time of each similar advertisement of the delivery data, and updating the corresponding relation between the playing time and the playing amount to each preset time period to obtain the target flow pre-estimation curve.
8. The apparatus of claim 7, further comprising:
and the updating unit is used for updating the target flow prediction curve according to the second target orientation condition when the condition that the advertiser adjusts the first target orientation condition into the second target orientation condition is detected.
9. The apparatus of claim 6, wherein the delivery module comprises:
the first calculating unit is used for calculating the total flow of each preset time period in the target flow prediction curve;
a specific gravity determining unit, configured to determine a specific gravity of the flow rate of each preset time period to the total flow rate;
and the budget determining unit is used for taking the product of the total advertisement budget and the proportion corresponding to each preset time slot as the advertisement budget of each preset time slot.
10. The apparatus of claim 9, further comprising:
the advertisement bidding obtaining unit is used for obtaining corresponding advertisement bidding for each preset time period;
the second calculation unit is used for calculating target flow according to the advertisement bidding price and the corresponding advertisement budget;
and the adjusting unit is used for adjusting the issuing probability of the advertisement to be delivered according to the target flow and the flow corresponding to the target flow.
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| CN117094774A (en) * | 2023-10-19 | 2023-11-21 | 北京搜狐新媒体信息技术有限公司 | Advertisement putting rate control method and device |
| CN117094774B (en) * | 2023-10-19 | 2024-03-08 | 北京搜狐新媒体信息技术有限公司 | Advertisement putting rate control method and device |
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