CN106447396A - Method for allocating online advertising budget - Google Patents
Method for allocating online advertising budget Download PDFInfo
- Publication number
- CN106447396A CN106447396A CN201610844238.1A CN201610844238A CN106447396A CN 106447396 A CN106447396 A CN 106447396A CN 201610844238 A CN201610844238 A CN 201610844238A CN 106447396 A CN106447396 A CN 106447396A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- budget
- hour
- throwing
- time
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a method for allocating an online advertising budget. The method performs adjustment and control in two aspects: one is to adjust the budget of each delivery cycle, and the other one is to perform feedback adjustment based on finer granularity in each delivery cycle. The combination of the two aspects can greatly optimize the allocation of online advertising budget, can effectively improve the number of clicks, the number of covered users, and the number of conversions of an advertisement platform, and can effectively control the smooth delivery of the budget.
Description
Technical field
The present invention relates to computer realm, the more particularly to a kind of distribution method of the online budget of advertisement.
Background technology
Certain budget is both provided with when generally advertiser is thrown in by online advertisement, how in the time under certain budget
It is more reasonable to spend in dimension, becomes one of key factor for bidding under RTB/DSP scene.
From advertiser's angle, need to consider that following several aspects carry out optimized distribution：1. budget is avoided in each input cycle
Just start just exhaust, can otherwise lead to not participate in the bidding of later stage；2. want help and touch more users；3. improve and turn
Change effect.
From advertising platform angle, need to consider that following several aspects carry out optimized distribution：1. avoid competition from concentrating on daily just
Start, make whole system more steady；2. for advertiser, more options, effect of optimization are provided.
In prior art, budget allocation mode includes：1. spend early；2. undulatory property distribution；3. mean allocation；4. foundation
Uninterrupted distributes；5. distribute according to flow mass.
But existing distribution method is all more single, it is impossible to the budget that optimized distribution advertisement is thrown in online.
Content of the invention
The invention aims to the deficiencies in the prior art are solved, a kind of distribution method of the online budget of advertisement is provided,
The distribution of the online budget of advertisement can be optimized.
The purpose of the present invention is achieved through the following technical solutions：
The distribution method of the online budget of one of which advertisement that the present invention is provided, at least comprises the following steps：
Step 1, throwing in data according to the history of advertisement carries out predistribution to master budget B of advertisement putting in a day, described pre-
Distribution includes the budget for needing each hour for throwing in the time spot in a day, and the time less than one hour is designated as one hour；
Step 2, carries out advertisement putting, re-starts budget allocation after one hour of advertisement putting；
Step 3, obtains expense M for throwing in advertisement in a hourt, by budget and the M of current hourtDifference thrown
Put remaining budget L in a hour of advertisementt, wherein, t is the time for throwing in advertisement；
Step 4, calculates preallocated master budget H of the time for also not throwing in advertisement, H=B-N, and wherein, N is wide for throwing in
The preallocated master budget of the time of announcement；
The hourly new budget budget ' of advertisement is not then also thrown intCalculated using below equation：
Wherein, budgettFor need in one day throw in advertisement t hour predistribution when budget, budget 'tFor one
Need in it to throw in the new budget of the t hour of advertisement, the scope of t be 1～T, T be need in one day input advertisement total when
Between；
Step 5, judges whether the time for having thrown in advertisement is T, if so, then terminates advertisement putting, otherwise, repeat step 2
～4.
The distribution method of the online budget of another kind of advertisement that the present invention is provided, at least comprises the following steps：
Step 1, throwing in data according to the history of advertisement carries out predistribution to master budget B of advertisement putting in a day, described pre-
Distribution includes the budget for needing each hour for throwing in advertisement in a day, and the time less than one hour is designated as one hour；
Step 2, carries out advertisement putting, re-starts budget allocation after one hour of advertisement putting；
Step 3, obtains expense M for throwing in advertisement in a hourt, by budget and the M of current hourtDifference thrown
Put remaining budget L in a hour of advertisementt, wherein, t is the time for throwing in advertisement；
Step 4, calculates the hourly new budget budget ' for also not throwing in advertisementt,
Wherein, budgettFor need in one day throw in advertisement t hour predistribution when budget, budget 'tFor one
Need in it to throw in the new budget of the t hour of advertisement, the scope of t be 1～T, T be need in one day input advertisement total when
Between；
Step 5, judges whether the time for having thrown in advertisement is T, if so, then terminates advertisement putting, otherwise, repeat step 2
～4.
The distribution method of the online budget of two kinds of above-mentioned advertisements, wherein, in the step 2, also includes：
One hourly average of advertisement putting is divided into n timeslice ti, wherein, i is 1～n；
Often after a timeslice, probability of bidding is readjusted.
Further, the method for readjusting probability of bidding includes：
The budget that individual to (i-1) that thrown in advertisement in current hour timeslice is spent is designated as C；
The then probability P of bidding of i-th timesliceiCalculate by the following method：
If budget ＞ (the Σ t of the current hour of C/j+ 0.5)/60, then Pi=max (0.1, Pi-1-0.2)；
If budget ＞ (the ∑ t of the current hour of C/j+ 0.5)/60, then Pi=min (1.0, Pi-1*2)；
Wherein, j is 1～(i-1), Pi-1For the probability of bidding of (i-1) individual timeslice, probability P of initially bidding1=1.
The distribution method of the online budget of two kinds of above-mentioned advertisements, wherein, in the step 1, the predistribution is according to going through
The uninterrupted data of history advertisement putting, cycle data or flow mass data carry out budget allocation.
The distribution method of the online budget of two kinds of above-mentioned advertisements, wherein, in the step 1, the predistribution is according to going through
The flow mass data of history advertisement putting and flow incremental data carry out budget allocation.
In sum, due to employing technique scheme, the present invention compared with prior art, have the advantage that with beneficial
Effect：
The present invention is adjusted and is controlled by two aspects, is on the one hand to adjust each budget for throwing in the cycle, the opposing party
Face is to carry out feedback adjustment by thinner time granularity within each input cycle, and both combine, and can optimize significantly advertisement pre- online
The distribution of calculation, can effectively lift hits, cover number of users, the turn over number of advertising platform attribution, and effectively can control
The smooth input of budget processed.
Description of the drawings
Fig. 1 is a kind of principle of the distribution method of the online budget of advertisement of first embodiment of the invention and second embodiment
Figure；
Fig. 2 is a kind of flow chart of the distribution method of the online budget of advertisement of first embodiment of the invention；
Fig. 3 is a kind of flow chart of the distribution method of the online budget of advertisement of second embodiment of the invention.
Specific embodiment
Below in conjunction with the accompanying drawings the specific embodiment of the present invention is further described in detail.
The invention provides a kind of distribution method of the online budget of advertisement, there is provided the algorithm of multiple budget allocation is available for choosing
Selecting, the cycle is thrown in and under fixed budget is limited certain, can automatically budget alloments and real-time control budget, it is ensured that extensively
The smooth input of announcement simultaneously obtains maximum revenue.
In order to assess the operational indicators such as click, conversion, the method for the present invention is all based on representing the record of behavior, otherwise
Knock-down price cannot be learnt and whether can click on the behaviors such as conversion.Therefore, the data that the present invention is based on be according to search advertisements,
The industrial practices such as commending system are obtained, and the data of feedback-less are refused to gather.
First embodiment
Fig. 1 and Fig. 2 is referred to, a kind of distribution method of the online budget of advertisement that the present embodiment is provided, first according to advertisement
History throw in data predistribution is carried out to master budget B of advertisement putting in a day, need in one day throw in advertisement total time be
T, the predistribution includes the budget for needing each hour for throwing in the time spot in a day, and the time less than one hour is designated as one
Hour.
In other embodiments, the predistribution can need the per minute, each two for throwing in advertisement little in including one day
When or other times piece budget.
The history throws in uninterrupted data, cycle data or the flow that data include but is not limited to history advertisement putting
Qualitative data, flow incremental data.In the present embodiment, the predistribution can be proportionally according to the stream of history advertisement putting
Amount size data or flow mass data carry out budget allocation；Can also be gone through according to the cycle data of history advertisement putting or combination
The flow mass data of history advertisement putting and flow incremental data carry out budget allocation.Can be according to its own system and practical situation pair
Predistribution algorithm is adapted to and is improved.
In other embodiments, it would however also be possible to employ other method for pre-distributing.
After predistribution, due to the undulatory property that flowed fluctuation and whole RTB strike a bargain, addition Real-time Feedback is needed to carry out pre-
The dynamic adjustment of calculation and probability control of bidding, so as to reach relatively stable and controlled online budget allocation system.
In the present embodiment, after predistribution, advertisement putting is proceeded by, each hour throws in an advertisement, often throws in one
Budget allocation is re-started after individual hour.
The concrete grammar for re-starting budget allocation includes：
Step 1, after one hour of advertisement putting, obtains spent cost M in throw in advertisement one hourt, calculate and throw in
Remaining budget L in a hour of advertisementt, LtBudget-the M of=current hourt, wherein, t is the time for currently throwing in advertisement, t
For 1～T.
Step 2, calculates preallocated master budget H of the time for also not throwing in advertisement, H=B-N, and wherein, N is wide for throwing in
The preallocated master budget of the time of announcement；
The hourly new budget budget ' of advertisement is not then also thrown intCalculated using below equation：
Wherein, budgettFor need in one day throw in advertisement t hour predistribution when budget, budget 'tFor one
Need in it to throw in the new budget of the t hour of advertisement, the scope of t be 1～T, T be need in one day input advertisement total when
Between；
Step 3, judges whether the time for having thrown in advertisement is T, if so, then terminates advertisement putting, otherwise, repeat step 1
～2.
By said method, after often throwing in a hour advertisement, in throwing in one hour of advertisement remaining budget press than
Example is assigned to also did not threw in the time of advertisement, and the ratio is that the remaining budget hourly for throwing in the time spot accounts for remaining throwing
Put the ratio of the master budget of time spot.
In this city embodiment, throw in advertisement per hour in, real-time adjustment is bidded probability, and according to bid probability with
Certain probability participates in bidding.
Bid probability by the following method by real-time adjustment for the present embodiment：
One hourly average of advertisement putting is divided into n timeslice ti, wherein, i is 1～n；
Often after a timeslice, probability of bidding is readjusted, the method for readjusting probability of bidding is：
The budget that individual to (i-1) that thrown in advertisement in current hour timeslice is spent is designated as C；
The then probability P of bidding of i-th timesliceiCalculate by the following method：
If budget ＞ (the ∑ t of the current hour of C/j+ 0.5)/60, then Pi=max (0.1, Pi-1-0.2)；
If budget ＞ (the ∑ t of the current hour of C/j+ 0.5)/60, then Pi=min (1.0, Pi-1*2)；
Wherein, j is 1～(i-1), Pi-1For the probability of bidding of (i-1) individual timeslice, probability P of initially bidding1=1.
By said method, in each hour for throwing in advertisement, more detailed reality is carried out to probability of bidding therein
When adjust, each input cycle is divided into some time piece, it is desirable to keep word speed to throw in reach entirety in each timeslice
Uniform input effect, each timeslice is counted after terminating, and by expense progress and time schedule to be compared, can be based on
Actual input progress is controlled to the probability of bidding of next timeslice, that is, be not that the flow of suitable advertiser each time please
All bidded after asking arrival, can be abandoned bidding according to certain probability.Bidded probability by real-time adjustment, optional optimal strategy
Participate in bidding with certain probability.
The present embodiment is divided into two granularities and is controlled, and is on the one hand to adjust each budget for throwing in the cycle, on the other hand
It is to carry out feedback adjustment by thinner time granularity within each input cycle, both combine, and can largely optimize advertisement online
The distribution of budget, can effectively lift user's coverage rate, the turn over number of advertising platform attribution and effectively control budget
Smooth input.
Second embodiment
Fig. 1 and Fig. 3 is referred to, a kind of distribution method of the online budget of advertisement that the present embodiment is provided, first according to advertisement
History throw in data predistribution is carried out to master budget B of advertisement putting in a day, need in one day throw in advertisement total time be
T, the predistribution includes the budget for needing each hour for throwing in the time spot in a day, and the time less than one hour is designated as one
Hour.
In the present embodiment, after predistribution, advertisement putting is proceeded by, each hour throws in an advertisement, often throws in one
Budget allocation is re-started after individual hour.
The concrete grammar for re-starting budget allocation includes：
Step 1, after one hour of advertisement putting, obtains expense M for throwing in advertisement in a hourt, calculate and throw in advertisement
Remaining budget L in one hourt, LtBudget-the M of=current hourt, wherein, t is the time for currently throwing in advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t is 1～T advertisement, and t.
Step 2, calculates the hourly new budget budget ' for also not throwing in advertisementt,
Wherein, budgettFor need in one day throw in advertisement t hour predistribution when budget, budget 'tFor one
Need in it to throw in the new budget of the t hour of advertisement, the scope of t be 1～T, T be need in one day input advertisement total when
Between；
Step 3, judges whether the time for having thrown in advertisement is T, if so, then terminates advertisement putting, otherwise, repeat step 2
～4.
By said method, after the present embodiment often throws in a hour advertisement, will be remaining in one hour of input advertisement
Budget is evenly distributed to also did not threw in the time of advertisement.
In this city embodiment, throw in advertisement per hour in, real-time adjustment is bidded probability, and according to bid probability with
Certain probability participates in bidding.
Bid probability by the following method by real-time adjustment for the present embodiment：
One hourly average of advertisement putting is divided into n timeslice ti, wherein, i is 1～n；
Often after a timeslice, probability of bidding is readjusted, the method for readjusting probability of bidding is：
The budget that individual to (i-1) that thrown in advertisement in current hour timeslice is spent is designated as C；
The then probability P of bidding of i-th timesliceiCalculate by the following method：
If budget ＞ (the ∑ t of the current hour of C/j+ 0.5)/60, then Pi=max (0.1, Pi-1-0.2)；
If budget ＞ (the ∑ t of the current hour of C/j+ 0.5)/60, then Pi=min (1.0, Pi-1*2)；
Wherein, j is 1～(i-1), Pi-1For the probability of bidding of (i-1) individual timeslice, probability P of initially bidding1=1.
In sum, the present invention can carry out budget adjustment to different allocation algorithms, different input cycles, and to the cycle
Hits, covering number of users and the attribution turn over number for being reached after the feedback adjustment of interior different time piece is estimated, and obtains
The online budget allocation method of the advertisement of actual optimum.
Embodiment described above is merely to illustrate the technological thought of the present invention and feature, its object is to make in the art
Technical staff will appreciate that present disclosure and implement according to this, it is impossible to only limit the patent model of the present invention with the present embodiment
Enclose, i.e., all equal changes that is made according to disclosed spirit or modification, still fall in the scope of the claims of the present invention.
Claims (6)
1. the distribution method of the online budget of a kind of advertisement, it is characterised in that at least comprise the following steps：
Step 1, throwing in data according to the history of advertisement carries out predistribution, the predistribution to master budget B of advertisement putting in a day
Including needing the budget of each hour for throwing in the time spot in one day, the time less than one hour is designated as one hour；
Step 2, carries out advertisement putting, re-starts budget allocation after one hour of advertisement putting；
Step 3, obtains expense M for throwing in advertisement in a hourt, by budget and the M of current hourtDifference obtain throwing in wide
Remaining budget L in a hour for accusingt, wherein, t is the time for throwing in advertisement；
Step 4, calculate also do not throw in advertisement time preallocated master budget H, H=B-N, wherein, N is to have thrown in advertisement
The preallocated master budget of time；
The hourly new budget budget ' of advertisement is not then also thrown intCalculated using below equation：
Wherein, budgettFor need in one day throw in advertisement t hour predistribution when budget, budget 'tFor in one day
Need to throw in the new budget of the t hour of advertisement, the scope of t is the total time for needing in one day to throw in advertisement for 1～T, T；
Step 5, judges whether the time for having thrown in advertisement is T, if so, then terminates advertisement putting, otherwise, repeat step 2～4.
2. the distribution method of the online budget of a kind of advertisement, it is characterised in that at least comprise the following steps：
Step 1, throwing in data according to the history of advertisement carries out predistribution, the predistribution to master budget B of advertisement putting in a day
Including needing the budget of each hour for throwing in advertisement in one day, the time less than one hour is designated as one hour；
Step 2, carries out advertisement putting, re-starts budget allocation after one hour of advertisement putting；
Step 3, obtains expense M for throwing in advertisement in a hourt, by budget and the M of current hourtDifference obtain throwing in wide
Remaining budget L in a hour for accusingt, wherein, t is the time for throwing in advertisement；
Step 4, calculates the hourly new budget budget ' for also not throwing in advertisementt,
Wherein, budgettFor need in one day throw in advertisement t hour predistribution when budget, budget 'tFor in one day
Need to throw in the new budget of the t hour of advertisement, the scope of t is the total time for needing in one day to throw in advertisement for 1～T, T；
Step 5, judges whether the time for having thrown in advertisement is T, if so, then terminates advertisement putting, otherwise, repeat step 2～4.
3. the distribution method of the online budget of a kind of advertisement according to claim 1 and 2, it is characterised in that in the step 2
In, also include：
One hourly average of advertisement putting is divided into n timeslice ti, wherein, i is 1～n；
Often after a timeslice, probability of bidding is readjusted.
4. the distribution method of the online budget of a kind of advertisement according to claim 3, it is characterised in that readjust bid general
The method of rate includes：
The budget that individual to (i-1) that thrown in advertisement in current hour timeslice is spent is designated as C；
The then probability P of bidding of i-th timesliceiCalculate by the following method：
If budget ＞ (the ∑ t of the current hour of C/j+ 0.5)/60, then Pi=max (0.1, Pi-1-0.2)；
If budget ＞ (the ∑ t of the current hour of C/j+ 0.5)/60, then Pi=min (1.0, Pi-1*2)；
Wherein, j is 1～(i-1), Pi-1For the probability of bidding of (i-1) individual timeslice, probability P of initially bidding1=1.
5. the distribution method of the online budget of a kind of advertisement according to claim 1 and 2, it is characterised in that in the step 1
In, the predistribution carries out pre- point counting according to the uninterrupted data of history advertisement putting, cycle data or flow mass data
Join.
6. the distribution method of the online budget of a kind of advertisement according to claim 1 and 2, it is characterised in that in the step 1
In, the predistribution carries out budget allocation according to the flow mass data of history advertisement putting and flow incremental data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610844238.1A CN106447396A (en) | 2016-09-22 | 2016-09-22 | Method for allocating online advertising budget |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610844238.1A CN106447396A (en) | 2016-09-22 | 2016-09-22 | Method for allocating online advertising budget |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106447396A true CN106447396A (en) | 2017-02-22 |
Family
ID=58167001
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610844238.1A Pending CN106447396A (en) | 2016-09-22 | 2016-09-22 | Method for allocating online advertising budget |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106447396A (en) |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107153970A (en) * | 2017-04-24 | 2017-09-12 | 郑州埃文计算机科技有限公司 | A kind of bid and budget method of estimation towards real time bid advertisement |
| CN108053101A (en) * | 2017-11-28 | 2018-05-18 | 晶赞广告（上海）有限公司 | For budget control method and device, storage medium, the terminal of party in request's platform |
| CN108805610A (en) * | 2018-05-21 | 2018-11-13 | 微梦创科网络科技（中国）有限公司 | A kind of advertisement is super to throw dynamic control method and system |
| CN108876472A (en) * | 2018-07-02 | 2018-11-23 | 微梦创科网络科技（中国）有限公司 | A kind of information distribution method and device |
| WO2019161718A1 (en) * | 2018-02-23 | 2019-08-29 | 北京国双科技有限公司 | Attribution method and apparatus |
| CN110348908A (en) * | 2019-07-15 | 2019-10-18 | 西安点告网络科技有限公司 | Budget control method and device is launched in advertisement |
| CN110415017A (en) * | 2019-06-21 | 2019-11-05 | 上海晶赞融宣科技有限公司 | The determination method and device of advertisement position uniqueness, storage medium in real time bid |
| CN110490649A (en) * | 2019-08-12 | 2019-11-22 | 上海漫酷网络技术有限公司 | A kind of at the uniform velocity put-on method and system of advertisement dispensing |
| CN111489209A (en) * | 2020-04-21 | 2020-08-04 | 小云创造(北京)信息技术有限公司 | Advertisement putting method and system |
| CN113743703A (en) * | 2021-02-03 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Information processing method and device and storage medium |
-
2016
- 2016-09-22 CN CN201610844238.1A patent/CN106447396A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107153970A (en) * | 2017-04-24 | 2017-09-12 | 郑州埃文计算机科技有限公司 | A kind of bid and budget method of estimation towards real time bid advertisement |
| CN108053101A (en) * | 2017-11-28 | 2018-05-18 | 晶赞广告（上海）有限公司 | For budget control method and device, storage medium, the terminal of party in request's platform |
| WO2019161718A1 (en) * | 2018-02-23 | 2019-08-29 | 北京国双科技有限公司 | Attribution method and apparatus |
| CN108805610A (en) * | 2018-05-21 | 2018-11-13 | 微梦创科网络科技（中国）有限公司 | A kind of advertisement is super to throw dynamic control method and system |
| CN108876472B (en) * | 2018-07-02 | 2021-11-12 | 微梦创科网络科技（中国）有限公司 | Information delivery method and device |
| CN108876472A (en) * | 2018-07-02 | 2018-11-23 | 微梦创科网络科技（中国）有限公司 | A kind of information distribution method and device |
| CN110415017A (en) * | 2019-06-21 | 2019-11-05 | 上海晶赞融宣科技有限公司 | The determination method and device of advertisement position uniqueness, storage medium in real time bid |
| CN110415017B (en) * | 2019-06-21 | 2022-09-23 | 上海晶赞融宣科技有限公司 | Method and device for determining uniqueness of advertisement position in real-time bidding and storage medium |
| CN110348908A (en) * | 2019-07-15 | 2019-10-18 | 西安点告网络科技有限公司 | Budget control method and device is launched in advertisement |
| CN110490649A (en) * | 2019-08-12 | 2019-11-22 | 上海漫酷网络技术有限公司 | A kind of at the uniform velocity put-on method and system of advertisement dispensing |
| CN110490649B (en) * | 2019-08-12 | 2024-03-19 | 上海漫酷网络技术有限公司 | Uniform speed advertisement putting method and system |
| CN111489209A (en) * | 2020-04-21 | 2020-08-04 | 小云创造(北京)信息技术有限公司 | Advertisement putting method and system |
| CN113743703A (en) * | 2021-02-03 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Information processing method and device and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106447396A (en) | Method for allocating online advertising budget | |
| US10748174B1 (en) | Frequency optimization of advertisement insertion in media streams | |
| CN109829749B (en) | Advertisement putting method and system | |
| Singh | The institutional environment and effects of telecommunication privatization and market liberalization in Asia | |
| RU2010122602A (en) | PROGRESSIVE PRICE SCHEMES FOR ADVERTISING | |
| CN103186820A (en) | Method for optimizing advertisement putting sequence based on mobile internet | |
| CN109615430A (en) | Advertisement putting distribution method and device | |
| CN109934665A (en) | A kind of distribution type electric energy transaction system and method | |
| CN108776909B (en) | Management system and method for electronic ticket derivative value-added service | |
| CN104751351A (en) | Method for controlling carousel advertisements | |
| CN108876472A (en) | A kind of information distribution method and device | |
| CN109615200A (en) | Virtual interactive stage property distribution method, storage medium, electronic equipment and system | |
| CN108965936A (en) | A kind of control method for playing back of media information, server and computer storage medium | |
| CN109886736A (en) | Budget data processing method and processing device, storage medium, terminal for DSP platform | |
| CN115829748A (en) | Multi-factor correction method-based energy right trading and power market collaborative design method | |
| Dawkins et al. | Rent Burden in the Housing Choice Voucher Program | |
| CN102547726A (en) | Bidding auction-based frequency spectrum allocation method with collusion inhibition effect in cognitive radio system | |
| CN106651438A (en) | Method of guaranteed advertisement for participating in real-time bidding and device thereof | |
| Lewis | Community media policy | |
| CN114648370A (en) | Automatic advertisement scheduling method, storage medium and computer equipment | |
| CN111160944A (en) | Advertisement putting method based on configuration rule | |
| Göçgün et al. | Optimal matchday schedule for Turkish professional soccer league using nonlinear binary integer programming | |
| CN106682940A (en) | Advertisement flow forwarding QPS real-time computing and allocation method | |
| CN113242459A (en) | New video exposure method, device, medium and computer equipment | |
| CN113869978A (en) | Instant information publishing method, system, equipment and medium supporting interactive transaction |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170222 |
|
| RJ01 | Rejection of invention patent application after publication |