CN114648370A - Automatic advertisement scheduling method, storage medium and computer equipment - Google Patents

Automatic advertisement scheduling method, storage medium and computer equipment Download PDF

Info

Publication number
CN114648370A
CN114648370A CN202210546559.9A CN202210546559A CN114648370A CN 114648370 A CN114648370 A CN 114648370A CN 202210546559 A CN202210546559 A CN 202210546559A CN 114648370 A CN114648370 A CN 114648370A
Authority
CN
China
Prior art keywords
advertisement
scheduling
advertisements
public service
electronic
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN202210546559.9A
Other languages
Chinese (zh)
Other versions
CN114648370B (en
Inventor
周耿城
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
China Transport Technology Co ltd
Original Assignee
China Transport Technology Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by China Transport Technology Co ltd filed Critical China Transport Technology Co ltd
Priority to CN202210546559.9A priority Critical patent/CN114648370B/en
Publication of CN114648370A publication Critical patent/CN114648370A/en
Application granted granted Critical
Publication of CN114648370B publication Critical patent/CN114648370B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The invention discloses an automatic advertisement scheduling method, a storage medium and computer equipment, and belongs to the technical field of advertisement data processing. The invention enables the playing times of the commercial advertisement to meet the contract requirement by inserting the public service advertisement under the condition of meeting the commercial advertisement requirement, and improves the social value of the electronic advertising machine by combining the commercial advertisement and the public service advertisement; the weight of the public service advertisement is set to control the playing times of the public service advertisement, so that the exposure rate of the public service advertisement is effectively controlled, and the public service requirement is met; the control of the playing times of different commercial advertisements is realized, the advertisements are played at equal intervals in different playing periods, when a user is attracted to put the advertisements, a scheme with more playing frequencies is selected, the advertisement income is improved, the electronic advertisement player automatically generates an advertisement scheduling list, the labor cost is greatly reduced, and the value of the electronic advertisement player is improved.

Description

Automatic advertisement scheduling method, storage medium and computer equipment
Technical Field
The invention relates to the technical field of advertisement data processing, in particular to an automatic advertisement scheduling method, a storage medium and computer equipment.
Background
Outdoor media are developed rapidly, and the quantity of electronic advertising machines with LED electronic screens laid is more and more; the multimedia information issuing system in charge of managing the electronic advertising machines is very interesting when meeting more and more advertising business requirements;
in the traditional multimedia information publishing system, when an advertisement is issued, the spare delivery time length of an electronic advertising machine needs to be manually calculated to determine whether the advertisement can be delivered in the electronic advertising machine, and for the electronic advertising machines related to a plurality of areas, because the existing advertisement plans are different, the time consumption of manual statistics is longer; when the advertisement can be released on an electronic advertisement machine, the releasing plan of the electronic advertisement machine needs to be generated again, and the conventional method is also to manually calculate and schedule; particularly, when the electronic advertising machines in a plurality of areas are released, the schedule of the electronic advertising machines in each area needs to be calculated manually again; with the increase of advertisement services, the work becomes more complex, the manual calculation amount is larger and larger, and the advertisement putting efficiency is lower.
Meanwhile, when the number of advertisements launched on the electronic advertisement player is small, or the number of times of contract agreement that the launched advertisements are played in a short time is generated, the launched advertisements cannot be played at equal intervals within the starting time range of the electronic advertisement player, and the launching effect is poor; or the system can only be played according to the released advertisement list continuously and circularly, so that the playing times of the released advertisements are far greater than the contract appointed times, the times specified in the advertisement selling scheme can not be strictly controlled, the releasing effects of the electronic advertisement machines in different areas are inconsistent, the playing time differentiation selling scheme can not be realized, and the like.
Disclosure of Invention
The present invention is directed to an automatic advertisement scheduling method, a storage medium and a computer device, so as to solve the problems in the background art.
In order to solve the technical problems, the invention provides the following technical scheme:
an automatic advertisement scheduling method comprises the following specific steps:
the method comprises the following steps: counting and analyzing a commercial advertisement playing plan of the electronic advertisement player;
step two: calculating the remaining playable time length of the electronic advertising machine;
step three: calculating the number of times of playing the public service advertisement in the remaining playable time length, and controlling the number of times of playing the public service advertisement by setting the weight of the public service advertisement;
step four: counting advertisements of the electronic advertisement player and the advertisement playing times of the electronic advertisement player, and calculating the advertisement scheduling amount;
step five: and scheduling the advertisements in the order of the advertisement scheduling amount from small to large to generate an advertisement scheduling list.
The invention provides a method for automatically generating an advertisement scheduling list by an electronic advertisement player, which greatly reduces the labor cost and improves the value of the electronic advertisement player;
the value of the electronic advertising machine is improved in a mode of combining commercial advertisements and public service advertisements;
the broadcasting times of the public service advertisements are controlled through the weight of the public service advertisements, and the exposure rate of the public service advertisements is effectively controlled;
the method and the device realize the different equal-interval playing in the playing period, attract customers to put the advertisements, select the scheme with more playing frequency, and improve the advertisement profit.
The step one of counting and analyzing the commercial advertisement playing plan of the electronic advertisement player specifically comprises the following steps:
step one-1: obtaining commercial advertisement planned to be put by electronic advertising machine, and generating commercial advertisement set
Figure 121064DEST_PATH_IMAGE002
；
Step one-2: obtaining the commercial time length to generate commercial time length set
Figure 321101DEST_PATH_IMAGE004
；
Step one-3: obtaining the playing times of the commercial advertisement and generating a commercial advertisement playing time set
Figure 376782DEST_PATH_IMAGE006
；
Step one-4: calculating the total time length of commercial advertisement playing, wherein the specific calculation formula is as follows:
Figure 662269DEST_PATH_IMAGE008
wherein the content of the first and second substances,
Figure 482106DEST_PATH_IMAGE010
indicating the total length of time that the commercial was played,
Figure 536650DEST_PATH_IMAGE012
which is indicative of the number of commercials,
Figure 497652DEST_PATH_IMAGE014
denotes the first
Figure 4857DEST_PATH_IMAGE016
The duration of the commercial may be the length of time,
Figure 342298DEST_PATH_IMAGE018
is shown as
Figure 516927DEST_PATH_IMAGE016
The number of times the commercial was played;
step one-5: acquiring the total time length that the electronic advertising player can play the advertisements, and judging whether the commercial advertisement playing plan is feasible or not;
if the total time length of the commercial advertisement playing is longer than the total time length of the electronic advertising machine capable of playing the advertisement, judging that the commercial advertisement is not feasible and can not be put according to the plan, and judging again after reducing the number of the commercial advertisement;
and if the total time length of the commercial advertisement is not more than the total time length of the advertisement which can be played by the electronic advertising machine, judging that the commercial advertisement is feasible.
Step two, calculating the remaining playable time length of the electronic advertising machine, wherein the specific formula is as follows:
Figure 383252DEST_PATH_IMAGE020
wherein the content of the first and second substances,
Figure 643332DEST_PATH_IMAGE022
indicating the remaining playable time of the electronic advertiser,
Figure 518884DEST_PATH_IMAGE024
indicating the total length of time that the electronic advertiser may play the advertisement,
Figure 548020DEST_PATH_IMAGE026
representing the total length of time the commercial was played.
Under the condition of meeting the commercial advertisement demand, the public service advertisement is played in the remaining playable time of the electronic advertisement player, the public service demand is met, and the social value of the electronic advertisement player is improved to the greatest extent.
Step three, calculating the number of times of playing the public service advertisement in the remaining playable time length, and controlling the number of times of playing the public service advertisement by setting the public service advertisement weight specifically comprises the following steps:
step three-1: obtaining public service advertisements and generating public service advertisement set
Figure 585246DEST_PATH_IMAGE028
；
Step three-2: obtaining the public service advertisement time length and generating a public service advertisement time length set
Figure 332622DEST_PATH_IMAGE030
；
Step three-3: setting the weights of the public service advertisements to generate a public service advertisement weight set
Figure 11865DEST_PATH_IMAGE032
；
Step three-4: according to the weight of the public service advertisement, the playing times of the public service advertisement under the remaining playable time of the electronic advertisement machine are calculated, and the specific calculation formula is as follows:
Figure 895508DEST_PATH_IMAGE034
wherein the content of the first and second substances,
Figure 372144DEST_PATH_IMAGE036
is shown as
Figure DEST_PATH_IMAGE038
The number of times the public service advertisement is played,
Figure DEST_PATH_IMAGE040
the function of rounding is represented by a number of,
Figure DEST_PATH_IMAGE042
indicating the remaining playable time of the electronic advertiser,
Figure DEST_PATH_IMAGE044
the number of public service advertisements is indicated,
Figure DEST_PATH_IMAGE046
is shown as
Figure DEST_PATH_IMAGE048
The length of the public service advertisement is long,
Figure DEST_PATH_IMAGE050
is shown as
Figure DEST_PATH_IMAGE052
Public welfare advertisement weights.
The step four of calculating the advertisement scheduling amount of the electronic advertisement player specifically comprises the following steps:
step four-1: obtaining the advertisement playing times of the electronic advertisement player and generating the advertisement playing time set of the electronic advertisement player
Figure DEST_PATH_IMAGE054
Wherein, in the step (A),
Figure DEST_PATH_IMAGE056
is shown as
Figure DEST_PATH_IMAGE058
The number of times the public service advertisement is played,
Figure DEST_PATH_IMAGE060
is shown as
Figure DEST_PATH_IMAGE062
The number of times the commercial was played;
step four-2: calculating the greatest common divisor of the advertisement playing time set of the electronic advertisement player;
if the advertisement is played for a set of times
Figure DEST_PATH_IMAGE064
The number of the inner advertisements is 1, the greatest common divisor
Figure DEST_PATH_IMAGE066
Equal to the number of times the advertisement is played;
if the advertisement is played for a set of times
Figure 899159DEST_PATH_IMAGE064
Number of advertisements in
Figure DEST_PATH_IMAGE068
Calculating the greatest common divisor of the first two advertisement playing times through an Euclidean algorithm, calculating the known greatest common divisor and the next item of the obtained greatest common divisor to calculate a new greatest common divisor, and repeating the steps until the advertisement playing times of the last advertisement are reached to obtain the greatest common divisor of the advertisement playing time set, wherein the ultimate greatest common divisor is the greatest common divisor of the advertisement playing time set;
step four-3: calculating the advertisement scheduling amount of the electronic advertisement machine, wherein the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE070
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE072
indicating the amount of advertising placement of the electronic advertising player,
Figure DEST_PATH_IMAGE074
an element representing a set of advertisement play times for an electronic advertiser,
Figure DEST_PATH_IMAGE076
the greatest common divisor of the set of advertisement playing times of the electronic advertisement player is represented.
The advertisement scheduling amount of the electronic advertisement machine is obtained through the greatest common divisor of the advertisement playing time set, the advertisement playing time ratio relation of the electronic advertisement machine is guaranteed, the calculated amount of single advertisement scheduling is reduced to the greatest extent, the calculation requirement of equipment is lowered, and the equipment cost is lowered.
By arranging the advertisements in the order from small to large according to the advertisement scheduling amount, the advertisements are played at equal intervals in a different way in the playing period, so that when the advertisements are attracted to a client to be put, a scheme with more playing frequency is selected, and the advertisement profit is improved.
The step five of scheduling the advertisements in the order of the advertisement scheduling amount from small to large comprises the following specific steps:
in the order of the advertisement scheduling amount, the larger the advertisement scheduling amount is, the more the scheduling is performed at the later stage of the advertisement scheduling, and the position of the scheduled advertisement is calculated by the advertisement interval ratio, the more the advertisement playing time of the scheduling is equidistant, so that the time is longer in the limited advertisement playing times, the higher the advertisement benefit is, and the requirement of a user is better met; meanwhile, the number of times of putting is increased, so that the coverage of people flow is ensured to be as much as possible, the difference equal interval is realized, customers are driven to prefer to buy more advertisement playing times, the more time length of occupying the advertisement player, and the sales income of the electronic advertisement player is improved;
step five-1: the advertisements are sorted from small to large in order of the advertisement scheduling amount to generate an advertisement set
Figure DEST_PATH_IMAGE078
Wherein, in the step (A),
Figure DEST_PATH_IMAGE080
，
Figure DEST_PATH_IMAGE082
which is indicative of the number of commercials,
Figure DEST_PATH_IMAGE084
representing the number of public service advertisements, the advertisement scheduling amount is set
Figure DEST_PATH_IMAGE086
Wherein, in the step (A),
Figure 227766DEST_PATH_IMAGE088
，
Figure 497073DEST_PATH_IMAGE090
is shown as
Figure 876102DEST_PATH_IMAGE092
An advertisement
Figure 332491DEST_PATH_IMAGE094
The amount of advertising placement;
step five-2: initializing an empty advertisement schedule
Figure 87957DEST_PATH_IMAGE096
According to
Figure 211771DEST_PATH_IMAGE092
Sequential scheduling of value advertisements
Figure 27280DEST_PATH_IMAGE094
Setting the equalization flag bit
Figure 236545DEST_PATH_IMAGE098
；
Step five-3: output advertisement scheduling table
Figure 530123DEST_PATH_IMAGE100
。
The step five-2 arranges the advertisements according to the sequence of the N value
Figure 242864DEST_PATH_IMAGE094
The method comprises the following specific steps:
step five-2.1: obtaining the number of advertisements in the advertisement scheduling list
Figure 229275DEST_PATH_IMAGE102
；
Step five-2.2: when in use
Figure 925835DEST_PATH_IMAGE104
Computing advertisements
Figure 23104DEST_PATH_IMAGE106
In the advertisement interval ratio of the advertisement scheduling list, the specific calculation formula is as follows:
Figure 590352DEST_PATH_IMAGE108
when is coming into contact with
Figure 10313DEST_PATH_IMAGE110
Wherein, the first and the second end of the pipe are connected with each other,
Figure 928591DEST_PATH_IMAGE112
presentation advertisement
Figure 563971DEST_PATH_IMAGE114
At the ad interval ratio of the ad schedule,
Figure DEST_PATH_IMAGE116
denotes the first
Figure DEST_PATH_IMAGE118
The amount of the schedule of each advertisement is,
Figure 100002_DEST_PATH_IMAGE120
representing the number of advertisements in the schedule;
step five-2.3: schedule of advertisement
Figure 100002_DEST_PATH_IMAGE122
Is inserted into
Figure 100002_DEST_PATH_IMAGE124
An advertisement
Figure 172676DEST_PATH_IMAGE126
Computing advertisements
Figure 766468DEST_PATH_IMAGE126
The specific calculation formula is as follows:
Figure 100002_DEST_PATH_IMAGE128
wherein, the first and the second end of the pipe are connected with each other,
Figure 100002_DEST_PATH_IMAGE130
presentation advertisement
Figure 100002_DEST_PATH_IMAGE132
Schedule of advertisement
Figure 100002_DEST_PATH_IMAGE134
The position of the inner side of the inner part,
Figure 100002_DEST_PATH_IMAGE136
the bit of the equalization flag is represented,
Figure 100002_DEST_PATH_IMAGE138
denotes the first
Figure 627502DEST_PATH_IMAGE138
An advertisement
Figure 100002_DEST_PATH_IMAGE140
，
Figure 100002_DEST_PATH_IMAGE142
Representing a remainder operation;
step five-2.4: equalizing zone bit
Figure 100002_DEST_PATH_IMAGE144
The values are inverted.
Said step five-2 is to arrange the advertisement in order of N value
Figure 100002_DEST_PATH_IMAGE146
The method comprises the following specific steps:
step five-2.5: when the temperature is higher than the set temperature
Figure 100002_DEST_PATH_IMAGE148
If, if
Figure 100002_DEST_PATH_IMAGE150
Output of
Figure 50261DEST_PATH_IMAGE152
An advertisement
Figure 857680DEST_PATH_IMAGE154
Schedule advertisements
Figure 356795DEST_PATH_IMAGE156
Equalizing the flag bit
Figure 984085DEST_PATH_IMAGE158
The value is inverted;
if it is
Figure 961269DEST_PATH_IMAGE160
Newly creating a new catalyst containing
Figure 885844DEST_PATH_IMAGE162
An advertising element
Figure 555859DEST_PATH_IMAGE164
Ad schedule temporary table of (1);
step five-2.6: calculating the advertisement interval ratio of the advertisement scheduling temporary table, wherein the specific calculation formula is as follows:
Figure 670446DEST_PATH_IMAGE166
when is coming into contact with
Figure 451320DEST_PATH_IMAGE168
Wherein, the first and the second end of the pipe are connected with each other,
Figure 967752DEST_PATH_IMAGE170
an advertisement interval ratio value representing a temporary list of advertisement scheduling,
Figure 74248DEST_PATH_IMAGE172
is shown as
Figure 676131DEST_PATH_IMAGE174
The amount of the schedule of each advertisement is,
Figure 260696DEST_PATH_IMAGE176
representing the number of advertisements in the schedule;
step five-2.7: inserting advertisement scheduling list in advertisement scheduling temporary list
Figure 897214DEST_PATH_IMAGE178
Calculating the schedule of advertisement
Figure 909032DEST_PATH_IMAGE178
The position of the internal advertisement in the advertisement scheduling temporary table has the following specific calculation formula:
Figure 732632DEST_PATH_IMAGE180
wherein, the first and the second end of the pipe are connected with each other,
Figure 386467DEST_PATH_IMAGE182
schedule for showing advertisement schedule
Figure 611912DEST_PATH_IMAGE184
The intra-ad is in the ad staging scratch list location,
Figure 794632DEST_PATH_IMAGE186
the bit of the equalization flag is represented,
Figure DEST_PATH_IMAGE188
is shown as
Figure 170774DEST_PATH_IMAGE188
An advertisement
Figure DEST_PATH_IMAGE190
，
Figure DEST_PATH_IMAGE192
Representing a remainder operation;
step five-2.8: outputting the advertisement schedule temporary table as the advertisement scheduleWatch (A)
Figure DEST_PATH_IMAGE194
Equalizing the flag bit
Figure DEST_PATH_IMAGE196
The value is inverted.
By scheduling the advertisements in the order of the small advertisement scheduling amount to the large advertisement scheduling amount, the larger the playing frequency ratio is, the more the advertisements are played at equal intervals, the better the visual effect of the playing of the advertisements at equal intervals is, and the potential clients are attracted more easily, because the clients become potential clients easily after browsing the advertisements at fixed intervals; when the advertisement machine plays the advertisement, the people flow condition of the machine position is dynamic change but limited, and the equal interval can ensure that the users can cover as much people flow as possible when putting the advertisement.
A storage medium for automatic advertisement scheduling stores an automatic scheduling instruction by an automatic advertisement scheduling method.
A computer device for automatic advertisement scheduling comprises a processor, wherein the processor executes automatic scheduling instructions through an automatic advertisement scheduling method.
Compared with the prior art, the invention has the following beneficial effects:
the invention provides an automatic advertisement scheduling method, a storage medium and computer equipment, which can realize the control of the playing times of different commercial advertisements and improve the advertisement income, and an electronic advertisement machine automatically generates an advertisement scheduling table, thereby greatly reducing the labor cost and improving the value of the electronic advertisement machine;
the social value of the electronic advertising machine is improved in a mode of combining commercial advertisements and public service advertisements;
the broadcasting times of the public service advertisement are controlled through the weight of the public service advertisement, the exposure rate of the public service advertisement is effectively controlled, and the public service requirement is met;
the method and the device realize the equal-interval playing in difference in the playing period, attract customers to put advertisements, and select the scheme with more playing frequency, thereby improving the advertisement profit.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
FIG. 1 is a flow chart of an automatic advertisement scheduling method of the present invention;
FIG. 2 is a flow chart for automatically generating an ad schedule.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1-2, the present invention provides a technical solution:
the first embodiment is as follows: an automatic advertisement scheduling method comprises the following specific steps:
the method comprises the following steps: counting and analyzing a commercial advertisement playing plan of the electronic advertisement player;
step two: calculating the remaining playable time length of the electronic advertising machine;
step three: calculating the number of times of playing the public service advertisement in the remaining playable time length, and controlling the number of times of playing the public service advertisement by setting the weight of the public service advertisement;
step four: counting advertisements of the electronic advertisement player and the advertisement playing times of the electronic advertisement player, and calculating the advertisement scheduling amount;
step five: and scheduling the advertisements in the order of the advertisement scheduling amount from small to large to generate an advertisement scheduling list.
The invention provides a method for automatically generating an advertisement scheduling list by an electronic advertisement player, which greatly reduces the labor cost and improves the value of the electronic advertisement player;
the value of the electronic advertising machine is improved in a mode of combining commercial advertisements and public service advertisements;
the broadcasting times of the public service advertisements are controlled through the weight of the public service advertisements, and the exposure rate of the public service advertisements is effectively controlled;
the method and the device realize the different equal-interval playing in the playing period, attract customers to put the advertisements, select the scheme with more playing frequency, and improve the advertisement profit.
Step one, the specific steps of counting and analyzing the commercial advertisement playing plan of the electronic advertisement player comprise:
step one-1: obtaining commercial advertisement planned to be put by electronic advertising machine, and generating commercial advertisement set
Figure DEST_PATH_IMAGE198
；
Step one-2: obtaining the commercial time length to generate commercial time length set
Figure 284092DEST_PATH_IMAGE200
；
Step one-3: obtaining the playing times of the commercial advertisement and generating a commercial advertisement playing time set
Figure 364044DEST_PATH_IMAGE202
；
Step one-4: calculating the total time length of commercial advertisement playing, wherein the specific calculation formula is as follows:
Figure 248823DEST_PATH_IMAGE204
wherein the content of the first and second substances,
Figure 47015DEST_PATH_IMAGE206
indicating the total length of time that the commercial was played,
Figure DEST_PATH_IMAGE208
which is indicative of the number of commercials,
Figure DEST_PATH_IMAGE210
denotes the first
Figure DEST_PATH_IMAGE212
The length of the commercial is such that,
Figure DEST_PATH_IMAGE214
denotes the first
Figure 922215DEST_PATH_IMAGE212
The number of times the commercial was played;
step one-5: acquiring the total time length of the electronic advertising machine capable of playing the advertisements, and judging whether the commercial advertisement playing plan is feasible or not;
if the total time length of the commercial advertisement playing is longer than the total time length of the electronic advertising machine capable of playing the advertisement, judging that the commercial advertisement is not feasible and can not be put according to the plan, and judging again after reducing the number of the commercial advertisement;
and if the total time length of the commercial advertisement is not more than the total time length of the advertisement which can be played by the electronic advertising machine, judging that the commercial advertisement is feasible.
Step two, calculating the remaining playable time length of the electronic advertising machine, wherein the specific formula is as follows:
Figure DEST_PATH_IMAGE216
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE218
indicating the remaining playable time of the electronic advertiser,
Figure DEST_PATH_IMAGE220
indicating the total length of time that the electronic advertiser may play the advertisement,
Figure DEST_PATH_IMAGE222
representing the total length of time that the commercial was played.
Under the condition of meeting the commercial advertisement demand, the public service advertisement is played in the remaining playable time of the electronic advertisement player, the public service demand is met, and the social value of the electronic advertisement player is improved to the greatest extent.
Step three, calculating the number of times of playing the public service advertisement in the remaining playable time length, and controlling the number of times of playing the public service advertisement by setting the public service advertisement weight specifically comprises the following steps:
step three-1: obtaining public service advertisement and generating public service advertisement set
Figure DEST_PATH_IMAGE224
；
Step three-2: obtaining the public service advertisement time length and generating a public service advertisement time length set
Figure DEST_PATH_IMAGE226
；
Step three-3: setting the weight of the public service advertisement to generate a public service advertisement weight set
Figure DEST_PATH_IMAGE228
；
Step three-4: according to the weight of the public service advertisement, the playing times of the public service advertisement under the remaining playable time of the electronic advertising machine are calculated, and the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE230
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE232
is shown as
Figure DEST_PATH_IMAGE234
The number of times the public service advertisement is played,
Figure DEST_PATH_IMAGE236
the function of rounding is represented by a number of,
Figure DEST_PATH_IMAGE238
indicating the remaining playable time of the electronic advertiser,
Figure DEST_PATH_IMAGE240
the number of public service advertisements is indicated,
Figure DEST_PATH_IMAGE242
denotes the first
Figure DEST_PATH_IMAGE244
The length of the public service advertisement is long,
Figure DEST_PATH_IMAGE246
is shown as
Figure 420455DEST_PATH_IMAGE244
Public welfare advertisement weights.
Step four, the specific steps of calculating the advertisement scheduling amount of the electronic advertisement machine comprise:
step four-1: obtaining the advertisement playing times of the electronic advertisement player and generating the advertisement playing time set of the electronic advertisement player
Figure DEST_PATH_IMAGE248
Wherein, in the step (A),
Figure DEST_PATH_IMAGE250
is shown as
Figure DEST_PATH_IMAGE252
The number of times of playing the public service advertisement,
Figure DEST_PATH_IMAGE254
is shown as
Figure DEST_PATH_IMAGE256
The number of times the commercial was played;
step four-2: calculating the greatest common divisor of the advertisement playing time set of the electronic advertisement player;
if the advertisement is played for a set of times
Figure DEST_PATH_IMAGE258
The number of the inner advertisements is 1, the greatest common divisor
Figure DEST_PATH_IMAGE260
Equal to the number of times the advertisement is played;
if the advertisement is played for a set of times
Figure 725403DEST_PATH_IMAGE258
Number of advertisements in
Figure DEST_PATH_IMAGE262
Calculating the greatest common divisor of the first two advertisement playing times through an Euclidean algorithm, calculating a known greatest common divisor and the next item of the obtained greatest common divisor to obtain a new greatest common divisor, and repeating the steps until the advertisement playing times of the last advertisement are obtained, wherein the obtained greatest common divisor is the greatest common divisor of the advertisement playing time set;
step four-3: calculating the advertisement scheduling amount of the electronic advertisement machine, wherein the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE264
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE266
indicating the amount of advertising placement of the electronic advertising player,
Figure DEST_PATH_IMAGE268
an element representing a set of advertisement play times for an electronic advertiser,
Figure DEST_PATH_IMAGE270
and the greatest common divisor of the advertisement playing time set of the electronic advertisement player is represented.
The advertisement scheduling amount of the electronic advertisement machine is obtained through the greatest common divisor of the advertisement playing time set, the advertisement playing time ratio relation of the electronic advertisement machine is guaranteed, the calculated amount of single advertisement scheduling is reduced to the greatest extent, the calculation requirement of equipment is lowered, and the equipment cost is lowered.
The advertisements are scheduled in the sequence from small to large in advertisement scheduling amount, so that the advertisements are played at equal intervals in a different manner in a playing period, and when a user is attracted to put the advertisements, a scheme with more playing frequency is selected, and the advertisement income is improved.
Step five, the specific steps of scheduling the advertisements in order of the advertisement scheduling amount from small to large comprise:
in the order of the advertisement scheduling amount, the larger the advertisement scheduling amount is, the more the scheduling is performed at the later stage of the advertisement scheduling, and the position of the scheduled advertisement is calculated by the advertisement interval ratio, the more the advertisement playing time of the scheduling is equidistant, so that the time is longer in the limited advertisement playing times, the higher the advertisement benefit is, and the requirement of a user is better met; meanwhile, the number of times of putting is increased, so that the coverage of people flow is ensured to be as much as possible, the difference equal intervals are realized, customers are driven to be more inclined to buy more advertisement playing times, the more time the advertisement player is occupied, and the sales income of the electronic advertisement player is improved;
step five-1: the advertisements are sorted from small to large in order of the advertisement scheduling amount to generate an advertisement set
Figure DEST_PATH_IMAGE272
Wherein, in the process,
Figure DEST_PATH_IMAGE274
，
Figure DEST_PATH_IMAGE276
which is indicative of the number of commercials,
Figure DEST_PATH_IMAGE278
representing the number of public service advertisements, the advertisement scheduling amount is set
Figure DEST_PATH_IMAGE280
Wherein, in the step (A),
Figure DEST_PATH_IMAGE282
，
Figure DEST_PATH_IMAGE284
is shown as
Figure DEST_PATH_IMAGE286
An advertisement
Figure DEST_PATH_IMAGE288
The amount of advertising placement;
step five-2: initializing an empty advertisementScheduling table
Figure DEST_PATH_IMAGE290
According to
Figure 775005DEST_PATH_IMAGE286
Sequential scheduling of advertisements for value
Figure 308755DEST_PATH_IMAGE288
Setting an equalization flag bit
Figure DEST_PATH_IMAGE292
；
Step five-3: output advertisement scheduling table
Figure DEST_PATH_IMAGE294
。
Step five-2 scheduling advertisements in order of N value
Figure DEST_PATH_IMAGE296
The method comprises the following specific steps:
step five-2.1: obtaining the number of advertisements in the advertisement scheduling list
Figure DEST_PATH_IMAGE298
；
Step five-2.2: when in use
Figure DEST_PATH_IMAGE300
Computing advertisements
Figure DEST_PATH_IMAGE302
In the advertisement interval ratio of the advertisement scheduling list, the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE304
when it comes to
Figure DEST_PATH_IMAGE306
Wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE308
presentation advertisement
Figure DEST_PATH_IMAGE310
At the ad interval ratio of the ad schedule,
Figure DEST_PATH_IMAGE312
denotes the first
Figure DEST_PATH_IMAGE314
The amount of the schedule of each advertisement is,
Figure DEST_PATH_IMAGE316
representing the number of advertisements in the schedule;
step five-2.3: schedule in advertisement
Figure DEST_PATH_IMAGE318
Insert in
Figure DEST_PATH_IMAGE320
An advertisement
Figure DEST_PATH_IMAGE322
Computing advertisements
Figure 186800DEST_PATH_IMAGE322
The specific calculation formula is as follows:
Figure DEST_PATH_IMAGE324
wherein, the first and the second end of the pipe are connected with each other,
Figure DEST_PATH_IMAGE326
presentation advertisement
Figure DEST_PATH_IMAGE328
Schedule in advertisement
Figure DEST_PATH_IMAGE330
The position of the inner side of the inner part,
Figure DEST_PATH_IMAGE332
the bit of the equalization flag is represented,
Figure DEST_PATH_IMAGE334
is shown as
Figure 600333DEST_PATH_IMAGE334
An advertisement
Figure DEST_PATH_IMAGE336
，
Figure DEST_PATH_IMAGE338
Representing a remainder operation;
step five-2.4: equalizing zone bit
Figure DEST_PATH_IMAGE340
The values are inverted.
Step five-2 scheduling advertisements in order of N value
Figure DEST_PATH_IMAGE342
The method comprises the following specific steps:
step five-2.5: when in use
Figure DEST_PATH_IMAGE344
If, if
Figure DEST_PATH_IMAGE346
Output of
Figure DEST_PATH_IMAGE348
An advertisement
Figure DEST_PATH_IMAGE350
Schedule advertisements
Figure 156472DEST_PATH_IMAGE294
Equalizing the flag bit
Figure DEST_PATH_IMAGE352
The value is inverted;
if it is
Figure DEST_PATH_IMAGE354
Newly creating a new catalyst containing
Figure DEST_PATH_IMAGE356
An advertising element
Figure DEST_PATH_IMAGE358
Ad schedule temporary table of (1);
step five-2.6: calculating the advertisement interval ratio of the advertisement scheduling temporary table, wherein the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE360
when is coming into contact with
Figure DEST_PATH_IMAGE362
Wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE364
an advertisement interval ratio value representing a temporary list of advertisement scheduling,
Figure DEST_PATH_IMAGE366
is shown as
Figure DEST_PATH_IMAGE368
The amount of the schedule of each advertisement is,
Figure DEST_PATH_IMAGE370
representing the number of advertisements in the schedule;
step five-2.7: inserting advertisement scheduling list in advertisement scheduling temporary list
Figure DEST_PATH_IMAGE372
Calculating the schedule of advertisement
Figure 599305DEST_PATH_IMAGE372
The position of the internal advertisement in the advertisement scheduling temporary table has the following specific calculation formula:
Figure DEST_PATH_IMAGE374
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE376
schedule for showing advertisement schedule
Figure 570672DEST_PATH_IMAGE372
The intra-ad is in the ad staging scratch list location,
Figure DEST_PATH_IMAGE378
the bit of the equalization flag is represented,
Figure DEST_PATH_IMAGE380
is shown as
Figure 30472DEST_PATH_IMAGE380
An advertisement
Figure DEST_PATH_IMAGE382
，
Figure DEST_PATH_IMAGE384
Representing a remainder operation;
step five-2.8: outputting the advertisement scheduling temporary table as the advertisement scheduling table
Figure 352869DEST_PATH_IMAGE372
Equalizing zone bit
Figure 228421DEST_PATH_IMAGE378
The value is inverted.
By scheduling the advertisements in the order of the small advertisement scheduling amount to the large advertisement scheduling amount, the larger the playing frequency ratio is, the more the advertisements are played at equal intervals, the better the visual effect of the playing of the advertisements at equal intervals is, and the potential clients are attracted more easily, because the clients become potential clients easily after browsing the advertisements at fixed intervals; when the advertisement machine plays the advertisement, the people flow condition of the machine position is dynamic change but limited, and the equal interval can ensure that the users can cover as much people flow as possible when putting the advertisement.
A storage medium for automatic advertisement scheduling stores an automatic scheduling instruction by an automatic advertisement scheduling method.
A computer device for automatic advertisement scheduling comprises a processor, wherein the processor executes an automatic scheduling instruction by an automatic advertisement scheduling method.
Example two:
advertisement assembly
Figure DEST_PATH_IMAGE386
The corresponding advertisement playing times are set as
Figure DEST_PATH_IMAGE388
If the greatest common divisor of the advertisement playing time set is 10, according to the advertisement scheduling amount calculation formula of the electronic advertisement player:
Figure DEST_PATH_IMAGE390
wherein, the first and the second end of the pipe are connected with each other,
Figure DEST_PATH_IMAGE392
indicating the amount of advertising placement of the electronic advertising player,
Figure DEST_PATH_IMAGE394
an element representing a set of advertisement play times for an electronic advertiser,
Figure DEST_PATH_IMAGE396
the greatest common divisor represents the advertisement playing time set of the electronic advertisement player; as can be seen, the advertisement scheduling amount is collected as
Figure DEST_PATH_IMAGE398
；
An empty advertisement scheduling table is initialized by scheduling advertisements in order of their scheduling amounts
Figure DEST_PATH_IMAGE400
Schedule of advertisement
Figure 306492DEST_PATH_IMAGE400
Is 0, equalizing flag bit
Figure DEST_PATH_IMAGE402
；
First, 2 ads a are scheduled, at which time,
Figure DEST_PATH_IMAGE404
and is made of
Figure DEST_PATH_IMAGE406
Output advertisement scheduling table
Figure 202773DEST_PATH_IMAGE400
A, A, balance flag bit
Figure DEST_PATH_IMAGE408
；
Then, the schedule is 3 advertisements C, at this time, the number of advertisements in the advertisement schedule is 2,
Figure DEST_PATH_IMAGE410
and is made of
Figure DEST_PATH_IMAGE412
Newly creating a new catalyst containing
Figure DEST_PATH_IMAGE414
An advertising element
Figure DEST_PATH_IMAGE416
The ad scheduling temporary table is C, C, C, and the ad interval ratio of the ad scheduling temporary table is calculated by the calculation formula:
Figure DEST_PATH_IMAGE418
when is coming into contact with
Figure DEST_PATH_IMAGE420
Wherein, the first and the second end of the pipe are connected with each other,
Figure DEST_PATH_IMAGE422
an advertisement interval ratio value representing a temporary list of advertisement scheduling,
Figure DEST_PATH_IMAGE424
is shown as
Figure DEST_PATH_IMAGE426
The amount of the arrangement period of each advertisement,
Figure DEST_PATH_IMAGE428
the number of the advertisements in the advertisement scheduling list is shown, and the advertisement interval ratio of the advertisement scheduling temporary list is 1.5, and the advertisement scheduling list is calculated
Figure DEST_PATH_IMAGE430
The position of the internal advertisement in the advertisement scheduling temporary table is calculated by the following formula:
Figure DEST_PATH_IMAGE432
wherein, the first and the second end of the pipe are connected with each other,
Figure DEST_PATH_IMAGE434
schedule for showing advertisement schedule
Figure DEST_PATH_IMAGE436
The intra-ad is in the ad staging scratch list location,
Figure DEST_PATH_IMAGE438
the bit of the equalization flag is represented,
Figure DEST_PATH_IMAGE440
is shown as
Figure 65597DEST_PATH_IMAGE440
An advertisement
Figure DEST_PATH_IMAGE442
，
Figure DEST_PATH_IMAGE444
Representing a remainder operation, it can be seen that,
Figure DEST_PATH_IMAGE446
when the temperature of the water is higher than the set temperature,
Figure DEST_PATH_IMAGE448
；
Figure DEST_PATH_IMAGE450
when the temperature of the water is higher than the set temperature,
Figure DEST_PATH_IMAGE452
the ad schedule is A, C, C, A, C, the output ad schedule is A, C, C, A, C, and the balance flag bit
Figure DEST_PATH_IMAGE454
；
The last schedule is 4 advertisements B, at this time, the number of advertisements in the advertisement schedule is 5,
Figure DEST_PATH_IMAGE456
computing advertisements
Figure DEST_PATH_IMAGE458
The advertisement interval ratio in the advertisement scheduling list is calculated by the formula:
Figure DEST_PATH_IMAGE460
when is coming into contact with
Figure DEST_PATH_IMAGE462
Wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE464
presentation advertisement
Figure DEST_PATH_IMAGE466
At the ad interval ratio of the ad schedule,
Figure DEST_PATH_IMAGE468
to representFirst, the
Figure DEST_PATH_IMAGE470
The amount of the arrangement period of each advertisement,
Figure DEST_PATH_IMAGE472
the number of advertisements in the advertisement scheduling list is shown, and the advertisement interval ratio of the advertisement scheduling temporary list is 1.25, and the advertisement scheduling list is calculated
Figure DEST_PATH_IMAGE474
The position of the internal advertisement in the advertisement scheduling temporary table is calculated by the following formula:
Figure DEST_PATH_IMAGE476
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE478
presentation advertisement
Figure DEST_PATH_IMAGE480
Schedule in advertisement
Figure DEST_PATH_IMAGE482
The position of the inner side of the inner part,
Figure DEST_PATH_IMAGE484
the bit of the equalization flag is represented,
Figure DEST_PATH_IMAGE486
is shown as
Figure 20872DEST_PATH_IMAGE486
An advertisement
Figure DEST_PATH_IMAGE488
，
Figure DEST_PATH_IMAGE490
Representing a remainder operation; in a clear view of the above, it is known that,
Figure DEST_PATH_IMAGE492
time of flight
Figure DEST_PATH_IMAGE494
；
Figure DEST_PATH_IMAGE496
When the temperature of the water is higher than the set temperature,
Figure DEST_PATH_IMAGE498
；
Figure DEST_PATH_IMAGE500
when the utility model is used, the water is discharged,
Figure DEST_PATH_IMAGE502
when the temperature of the water is higher than the set temperature,
Figure DEST_PATH_IMAGE504
(ii) a The output schedule is A, B, C, B, C, B, A, B, C.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that modifications may be made to the embodiments described above, or equivalents may be substituted for elements thereof. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (10)

1. An automatic advertisement scheduling method is characterized in that: the method comprises the following specific steps:
the method comprises the following steps: counting and analyzing a commercial advertisement playing plan of the electronic advertisement player;
step two: calculating the remaining playable time length of the electronic advertising machine;
step three: calculating the number of times of broadcasting the public service advertisement in the remaining broadcasting time, and controlling the broadcasting number of times of the public service advertisement by setting the weight of the public service advertisement;
step four: counting advertisements of the electronic advertisement machine and the advertisement playing times of the electronic advertisement machine, and calculating the advertisement scheduling amount;
step five: and scheduling the advertisements in the sequence from small to large according to the advertisement scheduling amount to generate an advertisement scheduling list.
2. The method of claim 1, wherein the advertisement is automatically scheduled according to the following steps:
the step five of scheduling the advertisements in the order of the advertisement scheduling amount from small to large comprises the following specific steps:
step five-1: the advertisements are sorted from small to large in order of the advertisement scheduling amount to generate an advertisement set
Figure 104524DEST_PATH_IMAGE002
Wherein, in the step (A),
Figure 871665DEST_PATH_IMAGE004
，
Figure 168785DEST_PATH_IMAGE006
which is indicative of the number of commercials,
Figure 372364DEST_PATH_IMAGE008
representing the number of public service advertisements, the advertisement scheduling amount is set
Figure 620681DEST_PATH_IMAGE010
Wherein, in the step (A),
Figure 403960DEST_PATH_IMAGE012
，
Figure 991805DEST_PATH_IMAGE014
is shown as
Figure 631865DEST_PATH_IMAGE016
An advertisement
Figure 39582DEST_PATH_IMAGE018
The amount of advertising placement;
step five-2: initializing an empty advertisement schedule
Figure 859508DEST_PATH_IMAGE020
According to
Figure 396800DEST_PATH_IMAGE016
Sequential scheduling of advertisements for value
Figure 942181DEST_PATH_IMAGE018
Setting an equalization flag bit
Figure 165090DEST_PATH_IMAGE022
；
Step five-3: output advertisement scheduling table
Figure 759014DEST_PATH_IMAGE024
。
3. The method of claim 2, wherein the advertisement is automatically scheduled according to the following steps:
the step five-2 arranges the advertisements according to the sequence of the N value
Figure 118189DEST_PATH_IMAGE018
The method comprises the following specific steps:
step five-2.1: obtaining the number of advertisements in the schedule
Figure 568893DEST_PATH_IMAGE026
；
Step five-2.2: when in use
Figure 75835DEST_PATH_IMAGE028
Computing advertisements
Figure 598083DEST_PATH_IMAGE030
In the advertisement interval ratio of the advertisement scheduling list, the specific calculation formula is as follows:
Figure 641126DEST_PATH_IMAGE032
when is coming into contact with
Figure 325048DEST_PATH_IMAGE034
Wherein the content of the first and second substances,
Figure 86330DEST_PATH_IMAGE036
presentation advertisement
Figure 146690DEST_PATH_IMAGE030
At the ad interval ratio of the ad schedule,
Figure 808354DEST_PATH_IMAGE038
denotes the first
Figure 928756DEST_PATH_IMAGE040
The amount of the schedule of each advertisement is,
Figure 442914DEST_PATH_IMAGE042
representing the number of advertisements in the schedule;
step five-2.3: schedule of advertisement
Figure 306965DEST_PATH_IMAGE044
Insert in
Figure 59020DEST_PATH_IMAGE046
An advertisement
Figure 615904DEST_PATH_IMAGE030
Computing advertisements
Figure 351779DEST_PATH_IMAGE030
The specific calculation formula is as follows:
Figure 753941DEST_PATH_IMAGE048
wherein the content of the first and second substances,
Figure 124617DEST_PATH_IMAGE050
presentation advertisement
Figure 852402DEST_PATH_IMAGE052
Schedule of advertisement
Figure 544414DEST_PATH_IMAGE054
The position of the inner side of the inner part,
Figure 15847DEST_PATH_IMAGE056
the bit of the equalization flag is represented,
Figure 8074DEST_PATH_IMAGE058
is shown as
Figure 375601DEST_PATH_IMAGE058
An advertisement
Figure 584603DEST_PATH_IMAGE060
,
Figure 594148DEST_PATH_IMAGE062
Representing a remainder operation;
step five-2.4: equalizing zone bit
Figure 175302DEST_PATH_IMAGE064
The value is inverted.
4. The method of claim 3, wherein the advertisement is automatically scheduled according to the following steps:
said step five-2 is to arrange the advertisement in order of N value
Figure 244889DEST_PATH_IMAGE066
The method comprises the following specific steps:
step five-2.5: when in use
Figure 177073DEST_PATH_IMAGE068
If, if
Figure 990308DEST_PATH_IMAGE070
Output of
Figure 957127DEST_PATH_IMAGE072
An advertisement
Figure 164992DEST_PATH_IMAGE074
Schedule for advertisement
Figure 850051DEST_PATH_IMAGE076
Equalizing the flag bit
Figure 201398DEST_PATH_IMAGE078
The value is inverted;
if it is
Figure 757145DEST_PATH_IMAGE080
Newly creating a new catalyst containing
Figure 902955DEST_PATH_IMAGE082
Root of Sichuan provinceNotification element
Figure 809731DEST_PATH_IMAGE084
Ad schedule temporary table of;
step five-2.6: calculating the advertisement interval ratio of the advertisement scheduling temporary table, wherein the specific calculation formula is as follows:
Figure 964769DEST_PATH_IMAGE086
when it comes to
Figure 873557DEST_PATH_IMAGE088
Wherein the content of the first and second substances,
Figure 455848DEST_PATH_IMAGE090
an advertisement interval ratio value representing a temporary list of advertisement scheduling,
Figure 849920DEST_PATH_IMAGE092
is shown as
Figure 543070DEST_PATH_IMAGE094
The amount of the schedule of each advertisement is,
Figure 73408DEST_PATH_IMAGE096
representing the number of advertisements in the schedule;
step five-2.7: inserting advertisement scheduling list in advertisement scheduling temporary list
Figure 826601DEST_PATH_IMAGE098
Calculating the schedule of advertisement
Figure 442390DEST_PATH_IMAGE098
The position of the internal advertisement in the advertisement scheduling temporary table has the following specific calculation formula:
Figure 172186DEST_PATH_IMAGE100
wherein the content of the first and second substances,
Figure 822610DEST_PATH_IMAGE102
schedule for showing advertisement schedule
Figure 746704DEST_PATH_IMAGE104
The intra-ad is in the ad staging scratch list location,
Figure 115368DEST_PATH_IMAGE106
the bit of the equalization flag is represented,
Figure 884741DEST_PATH_IMAGE108
is shown as
Figure 389672DEST_PATH_IMAGE108
An advertisement
Figure 484667DEST_PATH_IMAGE110
,
Figure 75048DEST_PATH_IMAGE112
Representing a remainder operation;
step five-2.8: outputting the advertisement scheduling temporary table as an advertisement scheduling table
Figure 146647DEST_PATH_IMAGE114
Equalizing the flag bit
Figure 771664DEST_PATH_IMAGE106
The value is inverted.
5. The method of claim 1, wherein the advertisement is automatically scheduled according to the following steps:
the third step of calculating the number of times of playing the public service advertisement in the remaining playable time length, and the specific step of controlling the number of times of playing the public service advertisement by setting the public service advertisement weight comprises the following steps:
step three-1: obtaining public service advertisement and generating public service advertisement set
Figure 37560DEST_PATH_IMAGE116
；
Step three-2: obtaining the public service advertisement time length and generating a public service advertisement time length set
Figure 115237DEST_PATH_IMAGE118
；
Step three-3: setting the weight of the public service advertisement to generate a public service advertisement weight set
Figure DEST_PATH_IMAGE120
；
Step three-4: according to the weight of the public service advertisement, the playing times of the public service advertisement under the remaining playable time of the electronic advertising machine are calculated, and the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE122
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE124
is shown as
Figure DEST_PATH_IMAGE126
The number of times the public service advertisement is played,
Figure DEST_PATH_IMAGE128
the function of rounding is represented by a number of,
Figure DEST_PATH_IMAGE130
indicating the remaining playable time of the electronic advertiser,
Figure DEST_PATH_IMAGE132
the number of public service advertisements is indicated,
Figure DEST_PATH_IMAGE134
is shown as
Figure DEST_PATH_IMAGE136
The time of the public service advertisement is long,
Figure DEST_PATH_IMAGE138
is shown as
Figure 138598DEST_PATH_IMAGE136
Public interest advertisement weight.
6. The method of claim 1, wherein the advertisement is automatically scheduled according to the following steps:
the step four of calculating the advertisement scheduling amount of the electronic advertisement player specifically comprises the following steps:
step four-1: obtaining the advertisement playing times of the electronic advertisement player and generating the advertisement playing time set of the electronic advertisement player
Figure DEST_PATH_IMAGE140
Wherein, in the step (A),
Figure DEST_PATH_IMAGE142
is shown as
Figure DEST_PATH_IMAGE144
The number of times the public service advertisement is played,
Figure DEST_PATH_IMAGE146
denotes the first
Figure DEST_PATH_IMAGE148
The number of times the commercial was played;
step four-2: calculating the maximum common divisor of the advertisement playing time set of the electronic advertisement player;
step four-3: calculating the advertisement scheduling amount of the electronic advertisement machine, wherein the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE150
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE152
indicating the amount of advertising placement of the electronic advertising player,
Figure DEST_PATH_IMAGE154
an element representing a set of advertisement play times for an electronic advertiser,
Figure DEST_PATH_IMAGE156
the greatest common divisor of the set of advertisement playing times of the electronic advertisement player is represented.
7. The method of claim 1, wherein the advertisement is automatically scheduled according to the following steps:
the step one of counting and analyzing the commercial advertisement playing plan of the electronic advertisement player specifically comprises the following steps:
step one-1: obtaining commercial advertisement planned to be put by electronic advertising machine, and generating commercial advertisement set
Figure DEST_PATH_IMAGE158
；
Step one-2: obtaining the commercial time length to generate commercial time length set
Figure DEST_PATH_IMAGE160
；
Step one-3: obtaining the playing times of the commercial advertisement and generating a commercial advertisement playing time set
Figure DEST_PATH_IMAGE162
；
Step one-4: calculating the total time length of commercial advertisement playing, wherein the specific calculation formula is as follows:
Figure DEST_PATH_IMAGE164
wherein, the first and the second end of the pipe are connected with each other,
Figure DEST_PATH_IMAGE166
indicating the total length of time that the commercial was played,
Figure DEST_PATH_IMAGE168
which is indicative of the number of commercials,
Figure DEST_PATH_IMAGE170
is shown as
Figure DEST_PATH_IMAGE172
The length of the commercial is such that,
Figure DEST_PATH_IMAGE174
is shown as
Figure 460864DEST_PATH_IMAGE172
The number of times the commercial was played;
step one-5: acquiring the total time length of the electronic advertising machine capable of playing the advertisements, and judging whether the commercial advertisement playing plan is feasible or not;
if the total time length of the commercial advertisement playing is longer than the total time length of the electronic advertising machine capable of playing the advertisement, judging that the commercial advertisement is not feasible and can not be put according to the plan, and judging again after reducing the number of the commercial advertisement;
and if the total time length of the commercial advertisement is not more than the total time length of the advertisement which can be played by the electronic advertising machine, judging that the commercial advertisement is feasible.
8. The method of claim 1, wherein the advertisement is automatically scheduled according to the following steps:
step two, calculating the remaining playable time length of the electronic advertising machine, wherein the specific formula is as follows:
Figure DEST_PATH_IMAGE176
wherein the content of the first and second substances,
Figure DEST_PATH_IMAGE178
indicating the remaining playable time of the electronic advertiser,
Figure DEST_PATH_IMAGE180
indicating the total length of time that the electronic advertiser may play the advertisement,
Figure DEST_PATH_IMAGE182
representing the total length of time that the commercial was played.
9. A storage medium for automatic scheduling of advertisements, comprising: the storage medium stores an automatic scheduling instruction by the method of an advertisement automatic scheduling according to any one of claims 1 to 8.
10. A computer device for automatic scheduling of advertisements, comprising: the computer device includes a processor that executes automatic scheduling instructions by an automatic advertisement scheduling method according to any one of claims 1 to 8.
CN202210546559.9A 2022-05-20 2022-05-20 Automatic advertisement scheduling method, storage medium and computer equipment Active CN114648370B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202210546559.9A CN114648370B (en) 2022-05-20 2022-05-20 Automatic advertisement scheduling method, storage medium and computer equipment

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202210546559.9A CN114648370B (en) 2022-05-20 2022-05-20 Automatic advertisement scheduling method, storage medium and computer equipment

Publications (2)

Publication Number Publication Date
CN114648370A true CN114648370A (en) 2022-06-21
CN114648370B CN114648370B (en) 2023-01-24

Family

ID=81997623

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202210546559.9A Active CN114648370B (en) 2022-05-20 2022-05-20 Automatic advertisement scheduling method, storage medium and computer equipment

Country Status (1)

Country Link
CN (1) CN114648370B (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116188075A (en) * 2023-04-21 2023-05-30 湖南众益文化传媒股份有限公司 Advertisement interval playing method, system, readable storage medium and computer

Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1889679A (en) * 2006-06-06 2007-01-03 西特斯（上海）信息技术有限公司 Stream media video-frequency advertisement put-on method
CN101110935A (en) * 2007-07-31 2008-01-23 腾讯科技（深圳）有限公司 Method and system for inter cutting advertisement in network television roll-broadcasting program
CN101742274A (en) * 2009-12-04 2010-06-16 苏州昂信科技有限公司 Video dispatching method for launching streaming media advertisement
US20110264516A1 (en) * 2010-04-27 2011-10-27 Yahoo! Inc. Limiting latency due to excessive demand in ad exchange
US20140325558A1 (en) * 2013-04-29 2014-10-30 Cable Television Laboratories, Inc. Managing Advertisements Based On Public Records
CN104252650A (en) * 2014-09-30 2014-12-31 北京工商大学 Automated instant digital sign advertisement release method
CN107220860A (en) * 2017-07-26 2017-09-29 重庆颇闰科技有限公司 Advertisement arrangement method
CN109640132A (en) * 2018-12-21 2019-04-16 江西华兴信息产业有限公司 A kind of program plays scheduling method and equipment
CN110223111A (en) * 2019-05-28 2019-09-10 北京明网泰克科技有限公司 A kind of broadcast waiting table method of the media advertisement with remaining time
CN114418648A (en) * 2022-01-26 2022-04-29 湖南快乐阳光互动娱乐传媒有限公司 Advertisement putting method and device, storage medium and electronic equipment

Patent Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1889679A (en) * 2006-06-06 2007-01-03 西特斯（上海）信息技术有限公司 Stream media video-frequency advertisement put-on method
CN101110935A (en) * 2007-07-31 2008-01-23 腾讯科技（深圳）有限公司 Method and system for inter cutting advertisement in network television roll-broadcasting program
CN101742274A (en) * 2009-12-04 2010-06-16 苏州昂信科技有限公司 Video dispatching method for launching streaming media advertisement
US20110264516A1 (en) * 2010-04-27 2011-10-27 Yahoo! Inc. Limiting latency due to excessive demand in ad exchange
US20140325558A1 (en) * 2013-04-29 2014-10-30 Cable Television Laboratories, Inc. Managing Advertisements Based On Public Records
CN104252650A (en) * 2014-09-30 2014-12-31 北京工商大学 Automated instant digital sign advertisement release method
CN107220860A (en) * 2017-07-26 2017-09-29 重庆颇闰科技有限公司 Advertisement arrangement method
CN109640132A (en) * 2018-12-21 2019-04-16 江西华兴信息产业有限公司 A kind of program plays scheduling method and equipment
CN110223111A (en) * 2019-05-28 2019-09-10 北京明网泰克科技有限公司 A kind of broadcast waiting table method of the media advertisement with remaining time
CN114418648A (en) * 2022-01-26 2022-04-29 湖南快乐阳光互动娱乐传媒有限公司 Advertisement putting method and device, storage medium and electronic equipment

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116188075A (en) * 2023-04-21 2023-05-30 湖南众益文化传媒股份有限公司 Advertisement interval playing method, system, readable storage medium and computer
CN116188075B (en) * 2023-04-21 2023-08-04 湖南众益文化传媒股份有限公司 Advertisement interval playing method, system, readable storage medium and computer

Also Published As

Publication number Publication date
CN114648370B (en) 2023-01-24

Similar Documents

Publication Publication Date Title
Chapman Selling the sixties: The pirates and pop music radio
Noll Broadcasting and team sports
Burnett The implications of ownership changes on concentration and diversity in the phonogram industry
US20070156507A1 (en) System and methods for identifying talent
US20040133480A1 (en) Targeted promotional method & system
Rothenbuhler et al. Radio redefines itself, 1947–1962
WO2007123780A2 (en) System and method for electronic media content delivery
CN114648370B (en) Automatic advertisement scheduling method, storage medium and computer equipment
CN109034859A (en) A kind of method for running and system of reciprocal formula multi-functional commercial transmitting advertisement information
Manzenreiter Japanese football and world sports: raising the global game in a local setting
Meier 24. Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics
US20110055006A1 (en) Advertising Distribution System
US20090287545A1 (en) System and method for computer program implemented internet digital music marketplace
Nathaus Turning values into revenue: the markets and the field of popular music in the US, the UK and West Germany (1940s to 1980s)
CN106039712A (en) Grouping method and device for golf game
CN106022498A (en) Course reservation method and device
Sokołowski et al. A comprehensive study of the Polish music market
CN109922358A (en) A kind of IPTV advertisement scheduling method considering replay times
Pedersen Exploring bounty and spread: Key changes in the Danish music streaming economy
Dubber Tutira mai nga iwi (Line up together, people): Constructing New Zealand identity through commercial radio
Jones The Leisure Industry In Britain, 1818–39
Gomery Radio broadcasting and the music industry
CN108764957B (en) Game advertisement putting operation platform based on big data
Thamaraiselvan et al. Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements
KR20000037455A (en) Method of bringing an entertainer using internet

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant