CN109615430A - Advertisement putting distribution method and device - Google Patents
Advertisement putting distribution method and device Download PDFInfo
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- CN109615430A CN109615430A CN201811519139.1A CN201811519139A CN109615430A CN 109615430 A CN109615430 A CN 109615430A CN 201811519139 A CN201811519139 A CN 201811519139A CN 109615430 A CN109615430 A CN 109615430A
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Abstract
The application provides an advertisement putting distribution method and device, and the method comprises the following steps: screening out advertisements which accord with the advertisement position recruiter request from an advertisement database according to the received advertisement position recruiter request; determining the delivery quantity limit of the advertisement which accords with the advertisement position recruiter request at the current time; determining advertisements which can participate in bidding and delivering in the advertisements which accord with the advertisement position recruiter request according to the delivering quantity limit of the advertisements which accord with the advertisement position recruiter request at the current time and the exposed quantity of the advertisements which accord with the advertisement position recruiter request; and outputting the advertisement which can participate in the bidding. The above processing procedure reasonably screens and distributes bidding advertisements at the current time, and can realize reasonable distribution of advertisement delivery when applied to advertisement delivery.
Description
Technical field
Technical field is launched this application involves Internet advertising more particularly to distribution method and device are launched in a kind of advertisement.
Background technique
Party in request's platform (Demand-Side Platform, DSP) is flat as the sequencing advertisement main operation of the web advertisement
Platform provides advertisement for advertiser and launches channel.By the operating platform, advertiser can according to their own needs, accurately
Real time bid purchase is carried out for the chance of advertisement exposure each time of target group, to realize that advertisement is launched.
DSP is that channel is launched in the advertisement that advertiser provides convenience, and provides more competition advertisement exposures for advertiser
The approach of chance.Meanwhile the problem of putting in face of advertiser is although to may be implemented quickly and conveniently to compete advertisement by DSP
Chance for exposure, but advertisement dispensing is related to the trade-off problem of budget consumption and advertising results, it is blind if not using any strategy
The advertisement exposure chance of mesh competition DSP platform, it may appear that it is excessive to launch advertisement or launch the phenomenon that ad traffic is unevenly distributed,
In turn result in budget consumption rise but the bad consequence of advertising results.Therefore, advertiser is badly in need of competing in DSP advertisement exposure
In, advertisement can be launched and carry out reasonable distribution, to weigh the tradeoff that advertisement is invested in budget consumption, scientifically carry out advertisement
It launches.
Summary of the invention
Based on the demand of the above-mentioned prior art, the application proposes that distribution method and device are launched in a kind of advertisement, can be realized
The science distribution that advertisement is launched.
A kind of advertisement dispensing distribution method, comprising:
Advertisement position, which is promoted trade and investment, based on the received requests, and filters out from advertising database and meets the advertisement position trade and investment promotion request
Advertisement；
Meet supply volume limit of the advertisement in current time of the advertisement position trade and investment promotion request described in determination；
According to it is described meet the advertisement position promote trade and investment request advertisement in the supply volume limit of current time and described
Meet the advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet the advertisement position and promote trade and investment the advertisement of request
In, the advertisement for the dispensing that can participate in bidding；
Export the advertisement of the dispensing that can participate in bidding.
Optionally, the current time includes the current minute of current hour and current hour；
Meet the advertisement position described in the determination and promote trade and investment the advertisement requested in the supply volume limit of current time, wraps
It includes:
According to the advertisement position in the ad-request amount of current hour and the advertisement position in preset historical time section
It is interior it is daily it is one hour identical with the current hour in ad-request amount, prediction obtains the advertisement position described current
Weight is launched in the advertisement of the current minute of hour；
According to the advertisement position in the ad-request amount of the current hour and the advertisement position in preset history
Between ad-request amount daily in section, prediction obtains the advertisement position and launches weight in the advertisement of the current hour；
Advertisement according to the advertisement position in the current hour launches weight and the advertisement position described current small
When the advertisement of current minute launch weight, determine described in meet the promote trade and investment advertisement of request of the advertisement position and in current hour and work as
The supply volume limit of preceding minute.
Optionally, the advertisement that the advertisement position trade and investment promotion request is met according to is limited in the supply volume of current time
Volume and it is described meet the advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet the advertisement position and recruit
It consults and request in the advertisement asked, the advertisement for the dispensing that can participate in bidding, comprising:
Respectively by it is described meet the advertisement position promote trade and investment request each advertisement exposure quantity, with it is described meet it is described
Each advertisement of advertisement position trade and investment promotion request is compared in the supply volume limit of current time, meets the advertisement position from described
It promotes trade and investment in the advertisement of request, filters out and exposed quantity and be not more than advertisement in the supply volume limit of current time, as can
To participate in the advertisement of dispensing of bidding.
Optionally, before the advertisement for exporting the dispensing that can participate in bidding, the method also includes:
The advertisement of the dispensing that can participate in bidding is sorted according to the sequence of price from high to low.
Optionally, the advertisement position based on the received, which is promoted trade and investment, requests, and filters out from advertising database and meets the advertisement
The advertisement of position trade and investment promotion request, comprising:
Receive the advertisement position trade and investment promotion request that advertisement real-time deal platform is sent；
The advertisement for meeting the advertisement parameters requirement of the advertisement position trade and investment promotion request defined is filtered out from advertising database；
Wherein, the advertisement parameters include ad material type, advertising address, advertisement duration, ad data amount size.
A kind of advertisement dispensing distributor, comprising:
First screening unit is promoted trade and investment for advertisement position based on the received and is requested, filters out from advertising database and meet institute
State the advertisement of advertisement position trade and investment promotion request；
Limit determination unit, for meeting dispensing of the advertisement in current time of the advertisement position trade and investment promotion request described in determination
Quantity limit；
Second screening unit, for meeting dispensing of the advertisement in current time of the advertisement position trade and investment promotion request according to
Quantity limit and it is described meet the advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet it is described wide
Accuse position promote trade and investment request advertisement in, the advertisement for the dispensing that can participate in bidding；
Advertisement output unit, for exporting the advertisement of the dispensing that can participate in bidding.
Optionally, the current time includes the current minute of current hour and current hour；
The limit determination unit, comprising:
First predicting unit, for according to the advertisement position in current hour ad-request amount and the advertisement position
In preset historical time section it is daily it is one hour identical with the current hour in ad-request amount, prediction obtains institute
Weight is launched in the advertisement that advertisement position is stated in the current minute of the current hour；
Second predicting unit, for according to the advertisement position in the ad-request amount of the current hour and described wide
Accuse position ad-request amount daily in preset historical time section, it is wide in the current hour that prediction obtains the advertisement position
It accuses and launches weight；
Computing unit launches weight and the advertisement for the advertisement according to the advertisement position in the current hour
Weight is launched in advertisement of the position in the current minute of the current hour, determine described in meet the advertisement position and promote trade and investment the advertisement of request
In the supply volume limit of current hour and current minute.
Optionally, second screening unit meets the advertisement of the advertisement position trade and investment promotion request in current time according to
Supply volume limit and it is described meet the advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet
The advertisement position promote trade and investment request advertisement in, when the advertisement for the dispensing that can participate in bidding, be specifically used for:
Respectively by it is described meet the advertisement position promote trade and investment request each advertisement exposure quantity, with it is described meet it is described
Each advertisement of advertisement position trade and investment promotion request is compared in the supply volume limit of current time, meets the advertisement position from described
It promotes trade and investment in the advertisement of request, filters out and exposed quantity and be not more than advertisement in the supply volume limit of current time, as can
To participate in the advertisement of dispensing of bidding.
Optionally, described device further include:
Sort processing unit, for arranging the advertisement of the dispensing that can participate in bidding according to the sequence of price from high to low
Sequence.
Optionally, first screening unit, comprising:
Request reception unit, the advertisement position for receiving the transmission of advertisement real-time deal platform, which is promoted trade and investment, requests；
Screening Treatment unit meets the wide of the advertisement position trade and investment promotion request defined for filtering out from advertising database
Accuse the advertisement of parameter request；Wherein, the advertisement parameters include ad material type, advertising address, advertisement duration, ad data
Measure size.
Technical scheme filters out meet advertisement position trade and investment promotion request first after receiving advertisement position trade and investment promotion request
Advertisement, be then determined for compliance with advertisement position promote trade and investment request advertisement current time supply volume limit and exposed quantity,
And judge whether the advertisement for meeting advertisement position trade and investment promotion request can participate in the advertisement bidding throwing of current time respectively on this basis
It puts, the advertisement for the dispensing that can participate in bidding is selected from all advertisements for meeting advertisement position trade and investment promotion request.Above-mentioned treatment process
Carried out reasonable screening and distribution for the bid advertisement of current time, applied to advertisement launch in may be implemented to advertisement throw
The reasonable distribution put.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of application for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is the application scenarios schematic diagram that distribution method is launched in a kind of advertisement provided by the embodiments of the present application；
Fig. 2 is a kind of flow diagram of advertisement distribution method provided by the embodiments of the present application；
Fig. 3 is the flow diagram of another advertisement distribution method provided by the embodiments of the present application；
Fig. 4 is the flow diagram of another advertisement distribution method provided by the embodiments of the present application；
Fig. 5 is a kind of structural schematic diagram of advertisement distributor provided by the embodiments of the present application；
Fig. 6 is the structural schematic diagram of another advertisement distributor provided by the embodiments of the present application；
Fig. 7 is the structural schematic diagram of another advertisement distributor provided by the embodiments of the present application.
Specific embodiment
The embodiment of the present application technical solution is suitable for launching the application scenarios being allocated to advertisement.Implemented using the application
Example technical solution may be implemented to launch advertisement progress reasonable distribution, improve the benefit that advertisement is launched.
Fig. 1 shows a kind of application scenarios schematic diagram of the embodiment of the present application technical solution.The embodiment of the present application technical side
Case is applied to advertisement delivery system, which docks with advertisement real-time deal platform, in real time according to advertisement
The advertisement trade and investment promotion demand of real-time deal platform, distribution advertisement are bidded.In advertisement delivery system backstage setting database, it is used for
Store advertisement to be put.Advertisement delivery system in Fig. 1 by executing the embodiment of the present application technical solution, by database to
Dispensing advertisement is reasonably assigned to advertisement real-time deal platform and carries out dispensing of bidding.
One kind being illustratively achieved in that advertisement delivery system shown in above-mentioned Fig. 1 can be operate at hardware
The part processing routine in device is managed, the processor that can also be used as isolated operation processing routine exists, such as can be calculating
The processor of processing routine is launched in processing routine in machine, or special operation advertisement, or is operate in cloud processor
Processing routine etc..Database in above-mentioned Fig. 1 can be self-existent data storage device, be also possible to be built in
The data memory module for the advertisement delivery system stated.Above-mentioned advertisement real-time deal platform in many ways prepare launch advertisement into
Capable screening of bidding, final decision go out the advertisement that can be launched.
The embodiment of the present application is introduced disclosed in the embodiment of the present application using the advertisement delivery system in Fig. 1 as executing subject
Distribution method is launched in advertisement.It is appreciated that the embodiment of the present application technical solution is not limited to be only applicable to above-mentioned advertisement dispensing
System, as long as it can actually run the processing that the processing routine of distribution method is launched in advertisement disclosed in the embodiment of the present application
Device can realize that allocation plan is launched in advertisement disclosed in the embodiment of the present application.
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall in the protection scope of this application.
The embodiment of the present application discloses a kind of advertisement dispensing distribution method, shown in Figure 2, this method comprises:
S201, based on the received advertisement position, which are promoted trade and investment, requests, and filters out from advertising database and meets the advertisement position trade and investment promotion
The advertisement of request；
The request specifically, above-mentioned advertisement position is promoted trade and investment refers to what advertisement real-time deal platform shown in FIG. 1 was sent, is some
Advertisement position recruits advertisement so as to the solicited message of displaying.It wherein, include the details of advertisement position, example in above-mentioned advertisement trade and investment promotion request
Such as advertisement bit address, advertisement position size further include the parameter information of requested advertisement, such as advertisement duration, ad material
Type (picture, video etc.), ad data amount size etc..
It is appreciated that only meeting the advertisement of above-mentioned advertisement position trade and investment promotion request, be possible to show in the advertisement position.At this
In another embodiment of application, the above-mentioned trade and investment promotion of advertisement position based on the received request is disclosed, is filtered out from advertising database
Meet the concrete processing procedure of the advertisement of the advertisement position trade and investment promotion request:
The advertisement position trade and investment promotion request that advertisement real-time deal platform is sent is received first, is receiving advertisement real-time deal platform
The advertisement position of transmission is promoted trade and investment after request, and the advertisement position in advertisement position trade and investment promotion request that advertisement delivery system analysis receives is believed in detail
Breath and advertisement parameters information filter out from the database for storing advertisement to be put and meet above-mentioned advertisement position trade and investment promotion request institute
The advertisement that defined advertisement parameters require.Wherein, when above-mentioned advertisement parameters include ad material type, advertising address, advertisement
Length, ad data amount size etc..
It is to meet the advertisement of advertisement position trade and investment promotion request by the advertisement that above-mentioned screening is filtered out, that is to say, that filter out
Advertisement can be used to launch in above-mentioned advertisement position, but specific section at what time is launched, and is launched in set period of time more
It is few, it is still to have problem to be analyzed, that is to say, that also dispensing distribution further should be carried out to the advertisement that can be launched.
S202, supply volume limit of the advertisement in current time for being determined for compliance with the advertisement position trade and investment promotion request；
Meet the advertisement position specifically, above-mentioned and promote trade and investment the advertisement of request, refers to that step S201 filtered out meets
State the advertisement of advertisement position trade and investment promotion request.Above-mentioned current time refers to the current minute of current hour and current hour.It is above-mentioned current
Hour, it is with integral point hour for metering, while above-mentioned current minute is also with integral point minute for metering, it is assumed for example that current time
For morning 09:40, then when the current hour at the moment is the morning 9, when the current minute of the current hour at the moment is the morning 9
40 points.
Due to quick replacement and repeatability that advertisement is launched, when specifically launching advertisement, typically with hour or minute
It is distributed for unit, such as launched how many a advertisements within one hour or one hour each minute, or an advertisement dispensing is more
It is few inferior.
Meanwhile capital consumption is needed in view of advertisement dispensing, it is generally desirable to launch the advertisement of budget in one day by advertiser
Number was uniformly distributed among one day, or watched frequency according to spectators, is reasonably distributed advertisement dispensing, makes advertisement
Dispensing is watched by more users, improves advertising efficiency.On this basis, wide specific to above-mentioned carry out each hour or minute
When accusing dispensing distribution, then need accurately to carry out limit to the clutter launched each hour or minute, it is right on the whole to make
The dispensing of advertisement is more rationally, efficiently.
The embodiment of the present application setting, per hour with it is hourly per minute, all calculate it is primary it is all prepare to launch it is wide
The supply volume limit in current time is accused, then the advertisement dispensing of current time is allocated according to the limit.Namely
It says, it, can be by executing the embodiment of the present application technology when launching distribution with progress advertisement per minute hourly per hour
Scheme realizes the reasonable distribution launched to advertisement.On this basis, for the above-mentioned advertisement for meeting the advertisement position trade and investment promotion request
Per hour, with supply volume limit per minute hourly, the advertisements that can be launched from above-mentioned all preparations are when current
Between supply volume limit in screen and obtain.
One kind is illustratively achieved in that, inside the advertisement delivery system described in Fig. 1, one limit of setting services mould
Block, the limit service module calculate per hour and per minute for timing, update all advertisements for preparing to launch in current hour
With the supply volume limit of the current minute of current hour.
When above-mentioned advertisement delivery system it needs to be determined that the above-mentioned above-mentioned advertisement position that meets promotes trade and investment the advertisement requested when current
Between supply volume limit when, according to meet above-mentioned advertisement position promote trade and investment request advertisement and current time (current minute and current
The current hour of minute) request of supply volume limit is set up, and send the request to limit service module.Limit service module
According to the request received, advertisement that all preparations for being calculated from itself are launched is current current hour and current hour
Minute supply volume limit in, filter out it is above-mentioned meet above-mentioned advertisement position promote trade and investment request advertisement in current hour and current small
When current minute supply volume limit information, and return to advertisement delivery system.
S203, meet according to the advertisement position promote trade and investment request advertisement current time supply volume limit, with
And it is described meet the advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet the advertisement position and promote trade and investment request
Advertisement in, the advertisement for the dispensing that can participate in bidding；
Specifically, the exposure quantity of the above-mentioned advertisement for meeting the advertisement position trade and investment promotion request, refers to and meets above-mentioned advertisement
The advertisement of position trade and investment promotion request, the number launched in historical time on the day of.It, can be with specifically, above-mentioned exposed quantity
It was the supply volume in the upper time (upper one hour, or upper one minute of current hour) for above-mentioned current time.Advertisement
Jettison system can obtain the exposure quantity of the above-mentioned advertisement for meeting the advertisement position trade and investment promotion request in real time from database.
In supply volume limit of the advertisement in current time for being determined for compliance with above-mentioned advertisement position trade and investment promotion request respectively, and really
It is fixed it is above-mentioned meet above-mentioned advertisement position promote trade and investment request advertisement the quantity of exposure after, advertisement delivery system in summary supply volume
Limit and quantity is exposed, from meeting in the advertisement that above-mentioned advertisement position promotes trade and investment request, above-mentioned advertisement position can be launched by filtering out
Advertisement, in particular to the advertisement of above-mentioned advertisement position can be launched in the current minute of current hour and current hour, as
Can participate in bidding the advertisement of dispensing.
A kind of illustrative advertisement screening mode is, meets the advertisement position by described respectively and promotes trade and investment each advertisement of request
Exposure quantity, with it is described meet the advertisement position promote trade and investment request each advertisement current time supply volume limit into
Row comparison meets in the advertisement that the advertisement position promotes trade and investment request from described, filters out and has exposed quantity no more than in current time
Supply volume limit advertisement, the advertisement as the dispensing that can participate in bidding.
Specifically, advertisement delivery system will meet the impression of each advertisement of above-mentioned advertisement position trade and investment promotion request respectively
Amount, compares with its supply volume limit in current time, judges whether the quantity of exposure of each advertisement is not more than it
In the supply volume limit of current time.If the quantity that exposed for the advertisement being judged is not more than it in the dispensing of current time
Quantity limit, then the advertisement can be used for launching in current time, it can as participating in the advertisement of dispensing of bidding；If be judged to
Disconnected advertisement has exposed quantity greater than it in the supply volume limit of current time, then the advertisement may not be usable for when current
Between launch working as because its supply volume in a upper dispensing period (upper one minute of upper one hour or current hour) is greater than
The supply volume limit of preceding time can cause advertisement dispensing unreasonable if continuing to launch beyond limit.
Judgement point is carried out to each advertisement in the advertisement for meeting above-mentioned advertisement position trade and investment promotion request respectively according to the method described above
Analysis therefrom determines, filters out the advertisement for the dispensing that can participate in bidding.
S204, the output dispensing that can participate in bidding advertisement.
Specifically, advertisement delivery system is further filtered out and can be participated in from the advertisement for meeting advertisement position trade and investment promotion request
It bids after the advertisement of dispensing, the advertisement of the dispensing that can participate in bidding filtered out is sent to advertisement real-time deal platform, wide
It accuses real-time deal platform and carries out dispensing of bidding.
By above-mentioned introduction as it can be seen that the embodiment of the present application technical solution is sieved first after receiving advertisement position trade and investment promotion request
The advertisement for meeting advertisement position trade and investment promotion request is selected, dispensing of the advertisement in current time of advertisement position trade and investment promotion request is then determined for compliance with
Quantity limit and quantity is exposed, and judgement meets whether the promote trade and investment advertisement of request of advertisement position can be joined respectively on this basis
It is launched with the advertisement bidding of current time, throwing of bidding can be participated in by selecting from all advertisements for meeting advertisement position trade and investment promotion request
The advertisement put.Above-mentioned treatment process has carried out reasonable screening and distribution for the bid advertisement of current time, is applied to advertisement
The reasonable distribution launched to advertisement may be implemented in dispensing.
Optionally, it is also disclosed in another embodiment of the application and meets the advertisement position trade and investment promotion described in above-mentioned determination
Concrete processing procedure of the advertisement of request in the supply volume limit of current time.
It is shown in Figure 3, supply volume of the advertisement for meeting the advertisement position trade and investment promotion request in current time
Limit, comprising:
S302, according to the advertisement position in the ad-request amount of current hour and the advertisement position in preset history
In period it is daily it is one hour identical with the current hour in ad-request amount, prediction obtains the advertisement position in institute
Weight is launched in the advertisement for stating the current minute of current hour；
Specifically, it is daily one hour identical with the current hour in above-mentioned preset historical time section, specifically
Refer to, in above-mentioned preset historical time section, daily in it is one hour identical with above-mentioned current hour.For example, it is assumed that above-mentioned
(including morning when being the integral point hour, the e.g. morning 9 on the same day for carrying out that allocation processing was launched in advertisement on the same day current hour
09:00~10:00)；90 days before above-mentioned historical time section is the above-mentioned same day are assumed simultaneously, then above-mentioned preset history
In period it is daily with identical one hour of the current hour, in particular on the day of above-mentioned before 90 days in, daily
The morning 9 when (including morning 09:00~10:00).
It is appreciated that above-mentioned daily, sheet one hour identical with above-mentioned current hour in preset historical time section
It is exactly period corresponding with above-mentioned current hour daily in preset historical time section in matter.
Above-mentioned advertisement position, i.e. advertisement real-time deal platform send advertisement request of promoting trade and investment and recruit advertisement wide so as to broadcasting for it
Accuse position.
Weight is launched in above-mentioned advertisement, is referred in the weight for launching advertisement, that is, setting time and is launched advertisement in advertisement position
Weight.It is appreciated that it is bigger in the weight of advertisement position dispensing advertisement within the set time, then in the advertisement position within the time
It is just more reasonable to launch advertisement；Conversely, the weight for launching advertisement in the advertisement position within the set time is smaller, then again in the time
It is more unreasonable that the advertisement position launches advertisement.For example, it is assumed that the weight of television advertising is launched in late 19:00, it should be than late 23:
00 launch television advertising weight it is big because evening 19:00 viewing TV user it is more, at this time dispensing advertisement advertising results compared with
It is good, and the user of evening 23:00 viewing TV is less, if launching too many advertisement at this time will cause advertising budget waste.
For advertisement delivery system according in the current hour on the same day, the ad-request amount of above-mentioned advertisement position utilizes least residual
Square method, from the advertisement position of this daily hour in preset historical time section (such as 90 days before the above-mentioned same day)
Ad-request amount curve in, remove the selection the smallest curve of residuals squares value, and obtain the advertisement position using the curve prediction and exist
Weight is launched in the advertisement of the current minute of the current hour on the above-mentioned same day.
S303, according to the advertisement position in the ad-request amount of the current hour and the advertisement position preset
Daily ad-request amount in historical time section, prediction obtain the advertisement position and launch weight in the advertisement of the current hour；
Specifically, advertisement delivery system is according to above-mentioned advertisement position in current hour on the same day referring to the processing of step S302
Ad-request amount, using the method for least residual square, the advertisement of the daily advertisement position is asked out of preset historical time section
In the amount of asking curve, the selection the smallest curve of residuals squares value is removed, and determine that the advertisement position is wide in current hour using the curve
It accuses and launches weight, that is, the spending on ads on the day of spending on ads of the advertisement position in current hour accounted for where current hour
Weight.
S304, the advertisement according to the advertisement position in the current hour launch weight and the advertisement position described
Weight is launched in the advertisement of the current minute of current hour, determine described in meet the advertisement position promote trade and investment request advertisement current small
When and current minute supply volume limit.
Specifically, advertisement delivery system determine respectively above-mentioned advertisement position current hour advertisement launch weight, and
After weight is launched in advertisement in the current minute of current hour, in conjunction with advertisement to be put, that is, above-mentioned meet the advertisement
Above-mentioned current hour, and current point of current hour is calculated in quantity to be put of the advertisement of position trade and investment promotion request on the day of
The advertisement putting quantity limit of clock.
A kind of simple example calculation mode is, with it is above-mentioned meet the advertisement position promote trade and investment request advertisement on the day of
Quantity to be put launches weight multiplied by the advertisement of current hour, and launches power multiplied by the advertisement of the current minute of current hour
Value, that is, be calculated the supply volume limit of current hour, and obtain the supply volume limit of the current minute of current hour.
Step S301, S305, S306 in the present embodiment respectively correspond the step in embodiment of the method shown in Fig. 2
S201, S203, S204, the content of particular content embodiment of the method shown in Figure 2, details are not described herein again.
Optionally, shown in Figure 4 in another embodiment of the application, disclose the embodiment of the present application further include:
S404, the advertisement of the dispensing that can participate in bidding is sorted according to the sequence of price from high to low.
Specifically, being similar to the application scenarios that advertisement shown in FIG. 1 is launched, bid in dispensing in actual advertisement, advertisement is handed over
Easy platform can send advertisement position trade and investment promotion request to multiple advertisement delivery systems simultaneously, and multiple advertisement delivery systems execute advertisement respectively
Allocation processing is launched, final choice goes out the advertisement for the dispensing that can participate in bidding, and can participate in dispensing of bidding for what is selected
Advertisement, which exports, gives advertisement real-time deal platform.
It is appreciated that throwing of bidding can be participated in what advertisement real-time deal platform can have that multiple advertisement delivery systems send
The advertisement put carries out dispensing of bidding.For the ease of output the dispensing that can participate in bidding advertisement advertisement real-time deal platform into
Row is bidded, and the embodiment of the present application is after the advertisement for filtering out the dispensing that can participate in bidding, by the advertisement for the dispensing that can participate in bidding
According to price and high to Low sequence sorts, and then the advertisement after price sequence, which exports, gives advertisement real-time deal platform.
Further, it since advertisement real-time deal platform is when carrying out advertisement position trade and investment promotion, can be launched simultaneously to multiple advertisements
System sends advertisement position trade and investment promotion request, and the number of ads that each advertisement delivery system returns in order to prevent is too many and influences effect of bidding
Rate, advertisement real-time deal platform can also further provide for the number of ads that each advertisement delivery system allows to return.
On this basis, after advertisement delivery system filters out the advertisement for the dispensing that can participate in bidding, also further therefrom
The highest setting quantity advertisement of price is filtered out, then exports the highest advertisement of price of the setting quantity filtered out to wide
It accuses real-time deal platform and carries out dispensing of bidding.
Step S401~S403, S405 in the present embodiment respectively correspond the step in embodiment of the method shown in Fig. 2
S201~S203, S204, the content of particular content embodiment of the method shown in Figure 2, details are not described herein again.
Another embodiment of the application also discloses a kind of advertisement dispensing distributor, and shown in Figure 5, which includes:
First screening unit 100 is promoted trade and investment for advertisement position based on the received and is requested, filters out and meet from advertising database
The advertisement of the advertisement position trade and investment promotion request；
Limit determination unit 110 promotes trade and investment the advertisement requested in current time for meeting the advertisement position described in determination
Supply volume limit；
Second screening unit 120 promotes trade and investment the advertisement requested in current time for meeting the advertisement position according to
Supply volume limit and it is described meet the advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet institute
State advertisement position promote trade and investment request advertisement in, the advertisement for the dispensing that can participate in bidding；
Advertisement output unit 130, for exporting the advertisement of the dispensing that can participate in bidding.
Wherein, the current time includes the current minute of current hour and current hour；
It is shown in Figure 6, it is also disclosed in another embodiment of the application, the limit determination unit 110, comprising:
First predicting unit 1101, for according to the advertisement position in the ad-request amount of current hour and described wide
Accuse position in preset historical time section it is daily it is one hour identical with the current hour in ad-request amount, measure in advance
Weight is launched in advertisement to the advertisement position in the current minute of the current hour；
Second predicting unit 1102, for the ad-request amount according to the advertisement position in the current hour, Yi Jisuo
Advertisement position ad-request amount daily in preset historical time section is stated, prediction obtains the advertisement position in the current hour
Advertisement launch weight；
Computing unit 1103 launches weight and described for the advertisement according to the advertisement position in the current hour
Weight is launched in advertisement of the advertisement position in the current minute of the current hour, and the advertisement position trade and investment promotion request is met described in determination
Supply volume limit of the advertisement in current hour and current minute.
Wherein, second screening unit 120 is according to the advertisement for meeting the advertisement position trade and investment promotion request when current
Between supply volume limit and it is described meet the advertisement position promote trade and investment request advertisement exposure quantity, determine the symbol
Close the advertisement position promote trade and investment request advertisement in, when the advertisement for the dispensing that can participate in bidding, be specifically used for:
Respectively by it is described meet the advertisement position promote trade and investment request each advertisement exposure quantity, with it is described meet it is described
Each advertisement of advertisement position trade and investment promotion request is compared in the supply volume limit of current time, meets the advertisement position from described
It promotes trade and investment in the advertisement of request, filters out and exposed quantity and be not more than advertisement in the supply volume limit of current time, as can
To participate in the advertisement of dispensing of bidding.
Optionally, it is also disclosed in another embodiment of the application, shown in Figure 7, described device further include:
Sort processing unit 140, for by the advertisement of the dispensing that can participate in bidding according to price from high to low suitable
Sequence sequence.
Optionally, it is also disclosed in another embodiment of the application, first screening unit 100, comprising:
Request reception unit, the advertisement position for receiving the transmission of advertisement real-time deal platform, which is promoted trade and investment, requests；
Screening Treatment unit meets the wide of the advertisement position trade and investment promotion request defined for filtering out from advertising database
Accuse the advertisement of parameter request；Wherein, the advertisement parameters include ad material type, advertising address, advertisement duration, ad data
Measure size.
Specifically, the specific works content of each unit of distributor is launched in above-mentioned each advertisement, above-mentioned side is referred to
The content of method embodiment, details are not described herein again.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight
Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other.
For device class embodiment, since it is basically similar to the method embodiment, so being described relatively simple, related place ginseng
See the part explanation of embodiment of the method.
Professional further appreciates that, unit described in conjunction with the examples disclosed in the embodiments of the present disclosure
And algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, in order to clearly demonstrate hardware and
The interchangeability of software generally describes each exemplary composition and step according to function in the above description.These
Function is implemented in hardware or software actually, the specific application and design constraint depending on technical solution.Profession
Technical staff can use different methods to achieve the described function each specific application, but this realization is not answered
Think beyond scope of the present application.
The step of method described in conjunction with the examples disclosed in this document or algorithm, can directly be held with hardware, processor
The combination of capable software unit or the two is implemented.Software unit can be placed in random access memory (RAM), memory, read-only deposit
Reservoir (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technology
In any other form of storage medium well known in field.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes that
A little elements, but also including other elements that are not explicitly listed, or further include for this process, method, article or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in the process, method, article or apparatus that includes the element.
The foregoing description of the disclosed embodiments makes professional and technical personnel in the field can be realized or use the application.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the application.Therefore, the application
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. distribution method is launched in a kind of advertisement characterized by comprising
Advertisement position, which is promoted trade and investment, based on the received requests, and filters out from advertising database and meets the wide of the advertisement position trade and investment promotion request
It accuses；
Meet supply volume limit of the advertisement in current time of the advertisement position trade and investment promotion request described in determination；
According to it is described meet the advertisement position promote trade and investment request advertisement current time supply volume limit and described meet
The advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet the advertisement position promote trade and investment request advertisement in
, the advertisement for the dispensing that can participate in bidding；
Export the advertisement of the dispensing that can participate in bidding.
2. the method according to claim 1, wherein the current time includes current hour and current hour
Current minute；
Meet supply volume limit of the advertisement in current time of the advertisement position trade and investment promotion request described in the determination, comprising:
It is every in preset historical time section in the ad-request amount of current hour and the advertisement position according to the advertisement position
Ad-request amount in it one hour identical with the current hour, prediction obtain the advertisement position in the current hour
Current minute advertisement launch weight；
According to the advertisement position in the ad-request amount of the current hour and the advertisement position in preset historical time section
Interior daily ad-request amount, prediction obtain the advertisement position and launch weight in the advertisement of the current hour；
Advertisement according to the advertisement position in the current hour launches weight and the advertisement position in the current hour
Weight is launched in the advertisement of current minute, determine described in meet the advertisement position promote trade and investment request advertisement in current hour and current point
The supply volume limit of clock.
3. the method according to claim 1, wherein described meet what the advertisement position trade and investment promotion was requested according to
Advertisement is in the supply volume limit of current time and the impression of the advertisement for meeting the advertisement position trade and investment promotion request
Amount, determine described in meet the advertisement position promote trade and investment request advertisement in, the advertisement for the dispensing that can participate in bidding, comprising:
Respectively by the exposure quantity of each advertisement for meeting the advertisement position trade and investment promotion request, meet the advertisement with described
Each advertisement of position trade and investment promotion request is compared in the supply volume limit of current time, meets the advertisement position trade and investment promotion from described
In the advertisement of request, filters out and exposed quantity and be not more than advertisement in the supply volume limit of current time, as can join
With the advertisement for dispensing of bidding.
4. according to claim 1 to method described in any claim in 3, which is characterized in that described can be participated in exporting
It bids before the advertisement of dispensing, the method also includes:
The advertisement of the dispensing that can participate in bidding is sorted according to the sequence of price from high to low.
5. the request the method according to claim 1, wherein the advertisement position based on the received is promoted trade and investment, from advertisement
The advertisement for meeting the advertisement position trade and investment promotion request is filtered out in database, comprising:
Receive the advertisement position trade and investment promotion request that advertisement real-time deal platform is sent；
The advertisement for meeting the advertisement parameters requirement of the advertisement position trade and investment promotion request defined is filtered out from advertising database；Its
In, the advertisement parameters include ad material type, advertising address, advertisement duration, ad data amount size.
6. distributor is launched in a kind of advertisement characterized by comprising
First screening unit is promoted trade and investment request for advertisement position based on the received, filtered out from advertising database meet it is described wide
Accuse the advertisement of position trade and investment promotion request；
Limit determination unit, for meeting supply volume of the advertisement in current time of the advertisement position trade and investment promotion request described in determination
Limit；
Second screening unit, for meeting supply volume of the advertisement in current time of the advertisement position trade and investment promotion request according to
Limit and it is described meet the advertisement position promote trade and investment request advertisement exposure quantity, determine described in meet the advertisement position
It promotes trade and investment in the advertisement of request, the advertisement for the dispensing that can participate in bidding；
Advertisement output unit, for exporting the advertisement of the dispensing that can participate in bidding.
7. device according to claim 6, which is characterized in that the current time includes current hour and current hour
Current minute；
The limit determination unit, comprising:
First predicting unit, for according to the advertisement position in the ad-request amount of current hour and the advertisement position pre-
If historical time section in it is daily it is one hour identical with the current hour in ad-request amount, prediction obtains described wide
Weight is launched in the advertisement that position is accused in the current minute of the current hour；
Second predicting unit, for according to the advertisement position in the current hour ad-request amount and the advertisement position
The daily ad-request amount in preset historical time section, prediction obtain the advertisement position and throw in the advertisement of the current hour
It delegates power value；
Computing unit launches weight for the advertisement according to the advertisement position in the current hour and the advertisement position exists
Weight is launched in the advertisement of the current minute of the current hour, and the advertisement that the advertisement position trade and investment promotion request is met described in determination is being worked as
The supply volume limit of preceding hour and current minute.
8. device according to claim 6, which is characterized in that second screening unit meets the advertisement according to
Supply volume limit and the advertisement that meets the advertisement position trade and investment promotion request of the advertisement of position trade and investment promotion request in current time
Exposure quantity, determine described in meet the advertisement position promote trade and investment request advertisement in, the advertisement for the dispensing that can participate in bidding
When, it is specifically used for:
Respectively by the exposure quantity of each advertisement for meeting the advertisement position trade and investment promotion request, meet the advertisement with described
Each advertisement of position trade and investment promotion request is compared in the supply volume limit of current time, meets the advertisement position trade and investment promotion from described
In the advertisement of request, filters out and exposed quantity and be not more than advertisement in the supply volume limit of current time, as can join
With the advertisement for dispensing of bidding.
9. the device according to any claim in claim 6 to 8, which is characterized in that described device further include:
Sort processing unit, for the advertisement of the dispensing that can participate in bidding to be sorted according to the sequence of price from high to low.
10. device according to claim 6, which is characterized in that first screening unit, comprising:
Request reception unit, the advertisement position for receiving the transmission of advertisement real-time deal platform, which is promoted trade and investment, requests；
Screening Treatment unit, for filtering out the advertisement ginseng for meeting the advertisement position trade and investment promotion request defined from advertising database
The advertisement that number requires；Wherein, the advertisement parameters include that ad material type, advertising address, advertisement duration, ad data amount are big
It is small.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811519139.1A CN109615430A (en) | 2018-12-12 | 2018-12-12 | Advertisement putting distribution method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811519139.1A CN109615430A (en) | 2018-12-12 | 2018-12-12 | Advertisement putting distribution method and device |
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| CN201811519139.1A Pending CN109615430A (en) | 2018-12-12 | 2018-12-12 | Advertisement putting distribution method and device |
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| CN110956488A (en) * | 2019-10-31 | 2020-04-03 | 北京三快在线科技有限公司 | Flow resource allocation method and device, electronic equipment and readable storage medium |
| CN110992080A (en) * | 2019-11-08 | 2020-04-10 | 广州坚和网络科技有限公司 | System and method for bidding and frequency control of multiple advertisement platforms |
| CN111080363A (en) * | 2019-12-19 | 2020-04-28 | 湖南快乐阳光互动娱乐传媒有限公司 | Advertisement behavior monitoring method and device |
| CN112465550A (en) * | 2020-11-30 | 2021-03-09 | 上海酷量信息技术有限公司 | System and method for distributing flow according to time dimension lag |
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