CN105306230B - information sending control method and device - Google Patents
information sending control method and device Download PDFInfo
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- CN105306230B CN105306230B CN201510674236.8A CN201510674236A CN105306230B CN 105306230 B CN105306230 B CN 105306230B CN 201510674236 A CN201510674236 A CN 201510674236A CN 105306230 B CN105306230 B CN 105306230B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/16—Arrangements for providing special services to substations
- H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
- H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
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Abstract
A kind of information sending control method and device, the method includes：Receive the request broadcast from target web server；The request broadcast is stored to broadcast database；Receive the information source message from information source server；Described information source message is stored to database of information sources；Displaying demand information in described information source database is compareed with the request broadcast in the broadcast database, determines and is broadcasted with the request of every described information source information matches；Based on the presentation parameter and the broadcast database, the transmission control parameter of every described information source message is calculated using linear programming technique；The transmission control parameter is stored to sending database of information sources；It is ranked up with reference to the transmission control parameter, chooses intended display information, the message for including the intended display information and corresponding presentation parameter is sent to the target webpage.The method and device can promote transmitting efficiency.
Description
Technical field
The present invention relates to the present invention relates to science technology information field more particularly to a kind of information sending control methods and device.
Background technology
The development of Information technology is maked rapid progress, and information technology has infiltrated into all trades and professions, is rooted in daily life.
The transmission of information is the indispensable component part of information technology, and how the process efficiently sent to information controls, especially
How it is efficiently controlled network information transmission process, and urgent problem to be solved is also become.
Invention content
The technical problem to be solved by the present invention is to provide a kind of efficient information sending control methods.
In order to solve the above technical problems, the embodiment of the present invention provides a kind of information sending control method, including：
The request broadcast from target web server is received, the request broadcast includes that target webpage and corresponding user know
It does not identify；The request broadcast is stored to broadcast database；
The information source message from information source server is received, described information source message includes：Show information, displaying demand
Information and presentation parameter；Described information source message is stored to database of information sources；
Request broadcast in displaying demand information and the broadcast database in described information source database is carried out pair
According to the determining request with every described information source information matches is broadcasted；
Based on the presentation parameter and the broadcast database, every described information source message is calculated using linear programming technique
Transmission control parameter；The transmission control parameter is stored to sending database of information sources；
It is ranked up with reference to the transmission control parameter, chooses intended display information, include to target webpage transmission
The message of the intended display information and corresponding presentation parameter.
Optionally, after sending the displaying information and presentation parameter to the target web server, further include：It receives
Feedback information；The feedback information includes whether the target web server provides a user the displaying information；Storage institute
Feedback information is stated to the broadcast database.
Optionally, the transmission control parameter that every described information source message is calculated using linear programming technique includes：Ginseng
Target equation is listed according to the planning amount of showing, using the transmission control parameter as the calculating target of the linear programming technique；
The planning amount of showing is estimated time shown in the target web server of displaying information in preset time
Number.
Optionally, the transmission control parameter for every described information source message being calculated using linear programming technique includes：Based on institute
The number that broadcast database calculates the request broadcast received in the preset time is stated, the line is set with reference to the number
The constraints of property law of planning.
Optionally, the transmission control parameter for every described information source message being calculated using linear programming technique includes：With reference to institute
Presentation parameter is stated, the constraints of the linear programming technique is set.
Optionally, the transmission control parameter is displaying success rate；The displaying success rate is the targeted website displaying
The probability of the intended display information；Described to be ranked up with reference to the transmission control parameter, choosing intended display information includes：
Adjust the presentation parameter.
Optionally, the displaying information is advertisement.
The embodiment of the present invention also provides a kind of information transmission control apparatus, including：Request broadcast reception unit, information source disappear
Receiving unit, matching unit are ceased, control parameter computing unit is sent and sends control unit；Wherein：
The request broadcast reception unit, is suitable for receiving the request broadcast from target web server, and the request is wide
It broadcasts including target webpage and corresponding user's identification marking；The request broadcast is stored to broadcast database；
Described information source message reception units are suitable for receiving the information source message from information source server, described information
Source message includes：Show information, displaying information identification marking, displaying demand information and presentation parameter；Store described information source
Message is to database of information sources；
The matching unit, being suitable for will be in the displaying demand information and the broadcast database in described information source database
Request broadcast compareed, determine that the requests with every described information source information matches are broadcasted；
The transmission control parameter computing unit is suitable for being based on the presentation parameter and the broadcast database, utilizes line
Property law of planning calculates the transmission control parameter of every described information source message；The transmission control parameter is stored to sending information source
Database；
The transmission control unit is ranked up with reference to the transmission control parameter, intended display information is chosen, to described
Target webpage sends the message for including the intended display information and corresponding presentation parameter.
Optionally, described information transmission control device further includes：Feedback information receiving unit is suitable for the target
After network server sends the displaying information and presentation parameter, feedback information is received；The feedback information includes the target
Whether network server provides a user the displaying information；The feedback information is stored to the broadcast database.
Optionally, the transmission control unit is further adapted for, and lists target equation with reference to the planning amount of showing, is controlled with the transmission
Calculating target of the parameter processed as the linear programming technique；The planning amount of showing is that the displaying information is estimated in the target
The number that network server is shown.
Optionally, the transmission control parameter computing unit further includes：First constraint element is suitable for being based on the broadcast number
The number that the request broadcast received in the preset time is calculated according to library, is arranged the linear programming technique with reference to the number
Constraints.
Optionally, the transmission control parameter computing unit further includes：Second constraint element states displaying ginseng suitable for reference
Number, sets the constraints of the linear programming technique.
Optionally, the transmission control parameter is displaying success rate；The displaying success rate is the targeted website displaying
The probability of the intended display information；Described information transmission control device further includes：Presentation parameter adjusts unit, is suitable for adjusting institute
State presentation parameter.
Optionally, the displaying information is advertisement.
Compared with prior art, the technical solution of the embodiment of the present invention has the advantages that：
By receiving request broadcast, the screening process for the displaying information that matches is chosen based on the homologous request broadcast, it can
To promote the matching degree of displaying information and homologous request broadcast, the displaying information that requirement is only reached to matching degree is sent out
It send, Internet resources can be saved, promote transmitting efficiency.
Control parameter is sent by calculating, storage sends control parameter to database of information sources is sent, so as to send out
It calculates the transmission control parameter before passing through journey and stores, without being counted to sending control parameter when sending temporarily
It calculates, so as to the process for accelerating information to send, promotes the efficiency that information is sent；It can select to calculate the transmission control parameter
Time reach load balancing so as to balance the load.
It is ranked up with reference to the transmission control parameter, chooses intended display information, include to target webpage transmission
The message of the intended display information and corresponding presentation parameter more targetedly screens the message content of transmission,
It avoids blindly sending message to destination server, so as to save Internet resources.
Description of the drawings
Fig. 1 is a kind of structural schematic diagram of information system in the embodiment of the present invention；
Fig. 2 is a kind of flow chart of information sending control method in the embodiment of the present invention；
Fig. 3 is a kind of information transmission control apparatus in the embodiment of the present invention.
Specific implementation mode
As previously mentioned, the development of Information technology is maked rapid progress, information technology has infiltrated into all trades and professions, is rooted in people's
Daily life.The transmission of information is the indispensable component part of information technology, how efficiently to information send process into
How row control, efficiently controlled network information transmission process, and urgent problem to be solved is also become.
In embodiments of the present invention, by receiving request broadcast, the displaying that matches is chosen based on the homologous request broadcast
The screening process of information can promote the matching degree of displaying information and homologous request broadcast, only reach requirement to matching degree
Displaying information sent, can save Internet resources, promote transmitting efficiency.
Control parameter is sent by calculating, storage sends control parameter to database of information sources is sent, so as to send out
It calculates the transmission control parameter before passing through journey and stores, without being counted to sending control parameter when sending temporarily
It calculates, so as to the process for accelerating information to send, promotes the efficiency that information is sent；It can select to calculate the transmission control parameter
Time reach load balancing so as to balance the load.
It is understandable to enable above-mentioned purpose, feature and the advantageous effect of the present invention to become apparent, below in conjunction with the accompanying drawings to this
The specific embodiment of invention is described in detail.
Fig. 1 is a kind of structural schematic diagram of information system in the embodiment of the present invention, including information send control server 11,
Target web server 12, user terminal 13 and information source server 14.
Target web server 12 can be website platform server, can also be the corresponding server of application software.With
Family end 13 can be the smart machines such as mobile phone, tablet computer, computer, the webpage that can be provided with access target network server,
Can also be to browse the page corresponding with target web server 12 by being loaded into the application software of user terminal 13.Information source
Server 14 can also be the smart machines such as mobile phone, tablet computer, computer, can receive information source message.
It can be by information that information, which sends the process that control server 11 receives information source message from information source server 14,
Source server is actively initiated, or can also be that information sends control server 11 and periodically sends out and ask to information source server 14
It asks.Displaying information in information source message can be picture, word, dynamic effect picture, video etc., can also include for user
The connection of selection.
Information send control server 11 can opposite target web server 12 send the process of information and controlled, certainly
Surely opportunity and the content for sending information reduce the transmission of invalid information, improve letter to reduce the utilization rate for promoting Internet resources
Cease the efficiency sent.
Information, which sends control server 11, can receive request broadcast, and request broadcast is stored to broadcast database；From
Information source server 14 receives information source message, and will include displaying information, displaying information identification marking, displaying demand information with
And the information source message deposit of presentation parameter is to database of information sources；Displaying information in information source message can be generated and be corresponded to
Transmission control parameter, and by the parameter store to send database of information sources, and establish send control parameter disappear with information source
Correspondence between breath.
Above-mentioned each database can be set to information and send control server internal, can also be individual database
System can be the database of relationship type or non-relational.
Information sends control server 11 can be when receiving request broadcast, and inquiry sends database of information sources, reference
Control parameter is sent, the displaying information and presentation parameter for choosing corresponding request broadcast are sent.Target web server 12
It can be decided whether to show corresponding displaying information to user terminal 13 according to presentation parameter.
Fig. 2 is a kind of flow chart of information sending control method in the embodiment of the present invention.
S21, receives the request broadcast from target web server, and request broadcast includes target webpage and to applying
Family identification marking；The request broadcast is stored to broadcast database.
In the webpage that user terminal access target network server provides, or the application software by being loaded into user terminal is clear
Look at the page corresponding with target web server when, target web server can to information send control server transmission ask
Ask broadcast.
Request broadcast can include target pages and correspond to the identification marking of user, such as the identification marking of user can be
The identification marking of User ID, target pages can be web page address.
S22, receives the information source message from information source server, and described information source message includes：Show information, displaying
Demand information and presentation parameter；Described information source message is stored to database of information sources.
Information source message by displaying information putting person issue, wherein displaying demand information can record and show information compared with
Matched target webpage or user type, such as can include geographical location, user interest, device type etc., in order to match.
It is understood that step S22 and step S21 have no precedence relationship.
S23, by the request in displaying demand information and the broadcast database in described information source database broadcast into
Row control, determines and is broadcasted with the request of every described information source information matches.
User characteristics can be extracted, by the identification marking for the user for asking to include in broadcasting with acquisition and demand information
In corresponding message.Because the different pages also has the target group that it is directed to, also can for choose intended display information provide with
The corresponding reference information of demand information.It is matched using above- mentioned information and displaying demand information, can choose and disappear with information source
The matched request broadcast of manner of breathing.
It chooses the request with information source information matches to broadcast, can be matched simultaneously based on the data in a period of time
It chooses, is carried out based on the data in one month for example, can preset.
S24 is based on the presentation parameter and the broadcast database, every described information source is calculated using linear programming technique
The transmission control parameter of message；The transmission control parameter is stored to sending database of information sources.
Final purpose due to sending from message to target web server is will to show that information is shown to user terminal, therefore utilize
Linear programming technique is calculated sending control parameter, can more effectively be chosen displaying information, be reduced the waste of system resource.
Linear programming technique may include steps of：Decision variable is found according to the factor to be achieved the goal is influenced；Row
Go out to include the target equation of amount to be solved, target equation can characterize decision variable；According to relevant constraint to amount to be solved
It is calculated.Control parameter is sent to information to calculate, can choose more suitable displaying information using linear programming technique,
It avoids information from sending control server persistently to carry out indiscriminate transmission and waste server resource and Internet resources.
In specific implementation, the transmission control parameter of every described information source message is calculated using linear programming technique to wrap
It includes：Target equation is listed with reference to the planning amount of showing, using the transmission control parameter as the calculating of the linear programming technique
Target.
The planning amount of showing for calculating the displaying information can be calculated in preset time, and the displaying information is expected
The number that the target web server is shown can be estimated according to historical data.Historical data can be one
In the section time, target web server feeds back the handling result of message being sent to, that is, destination server whether to
User terminal illustrates the result feedback that information sends the displaying information that control server provides.
In specific implementation, the target equation can be to planning the amount of showing maximizing itself；Click can also be characterized
Amount maximizes, and click volume is to carry out estimating calculating to the clicking rate of displaying information to user terminal, in conjunction with clicking rate, with reference to planning exhibition
Now amount is calculated；Can also be the follow-up behavior progress trace analysis to user's end subscriber, with reference to the planning amount of showing, with displaying
Information plays the quantity of desired effect, and inversion quantity is called for convenience of statement, and maximized inversion quantity is acquired using target equation.
Decision variable is to send control parameter.By asking the maximum value of target equation, that is, the pursuit amount of showing respectively
Maximization, click volume maximize and conversion maximizes, can be in the hope of the value of transmission control parameter in conjunction with constraints.
In specific implementation, the transmission control parameter for every described information source message being calculated using linear programming technique is also wrapped
It includes：The broadcast database is inquired, the number of the request broadcast received in the preset time is calculated, with reference to the number
The constraints of the linear programming technique is arranged in mesh.Namely it is arranged in preset time period, is sent to target web server
Include the number of the message of displaying information, it is not possible to which the display machine provided than target web server can be more, so as to keep away
Exempt from invalid transmission, the network congestion for avoiding the waste of resource and thus bringing.
In specific implementation, the transmission control parameter for every described information source message being calculated using linear programming technique includes：
With reference to the presentation parameter, the constraints of the linear programming technique is set.Presentation parameter is set by the putting person of displaying information,
Information sends control server and is obtained by information source server.
In specific implementation, the transmission control parameter can be displaying success rate；The displaying success rate is the mesh
Mark website shows the probability of the intended display information to user terminal；It is ranked up with reference to the transmission control parameter, chooses mesh
Mark shows that information can be：Success rate is shown according to history, adjusts the presentation parameter, is carried out with reference to the presentation parameter after adjusting
Sequence, and choose intended display information.
S25 is ranked up with reference to the transmission control parameter, chooses intended display information, is sent to the target webpage
Include the message of the intended display information and corresponding presentation parameter
It can be when receiving the request broadcast from target web server every time, Query Information source database obtains
The transmission control parameter that matched information source message is broadcasted with the request, to choose displaying information.Due to reference to transmission control ginseng
The process that number chooses displaying information can be independent from each other with the process for sending control parameter is calculated, and be arranged so as to pass through
It calculates the time for sending control parameter and realizes information and send the load balancing of control server internal.
It is ranked up with reference to the transmission control parameter, chooses intended display information, include to target webpage transmission
The message of the intended display information and corresponding presentation parameter more targetedly screens the message content of transmission,
It avoids blindly sending message to destination server, so as to save Internet resources.
Information sending control method can be adapted for the real time bid of Internet advertising in the embodiment of the present invention.Show information
Can be advertisement, displaying demand information can be target geographic position, user interest, device type etc., and presentation parameter can be
Budget of the advertiser to dispensing cost.
It shows the putting person i.e. advertiser of information, can information source message directly be sent by information source server；
Information source server can also directly receive the set of information source message.
Request broadcast can correspond to the request broadcast of the auction of the advertisement position of target pages.Sending out request broadcast
Afterwards, target web server can receive the message for including displaying information from number of ways；Finally, target web server is directed to
A displaying information is chosen in each request broadcast, and the displaying information chosen is sent to user terminal.The process of selection can be basis
The budget of presentation parameter i.e. advertiser are chosen.
The budget of advertiser can there are many：(Cost Per Mille impression show cost knot thousand times to CPM
It calculates)：Advertiser, which is arranged, it is expected CPM, and is settled accounts by this cost and media；(Cost Per Click, single click on into CPC
This)：Advertiser, which is arranged, it is expected CPC, and is settled accounts by this cost and media；CPA (Cost Per Action, single transformation at
This), advertiser, which is arranged, it is expected CPA, and is settled accounts by this cost and media；The wherein operation of media i.e. target webpage
Side.
For information transmission control server when receiving request broadcast every time, reference sends control parameter from information source data
Suitable displaying information is chosen in library to be sent.After being sent every time to the message comprising displaying information, it can also connect
By the feedback message from target web server, know whether the displaying information is chosen by target web server.It can incite somebody to action
Feedback message from target web server is stored to broadcast database, is united with corresponding feature the case where to choosing
Meter utilizes when sending control parameter to calculate again.
Media, user characteristics combination can be extracted by broadcast request and user's identification marking, to disappear with described information source
Breath is matched.Media, user characteristics combination may include：This shows which advertisement trade market is chance derive from
(Adx, Ad Exchange)；Indicate that this shows which online media sites is chance derive from；Advertisement can be shipped to Website page
On which advertisement position；Audient's type of advertisement delivering, be once accessed advertisement main web site market again audient or other
Audient；Audient is currently located geographical location etc..Broadcast request can be distinguished according to media, user characteristics combination.
Can displaying information i.e. advertisement are concerned with since advertiser is more be demonstrated to user terminal, therefore utilize line
Property law of planning when calculating the transmission control parameter of every described information source message, target equation maximum value can will be sought, to pursue
Plan the amount of showing maximum value；After displaying information is sent to user terminal, if it is clicked and the focus of advertiser by user,
Planning click volume can also be calculated with reference to the planning amount of showing, and planning click volume is characterized with target equation, in the hope of planning click volume
Maximum value；Buying behavior whether was carried out into line trace after advertisement can also be clicked to user, judged whether advertisement reaches expected
Effect, to plan that inversion quantity is maximized as target.
It is understood that planning click volume and the planning amount of showing are referred to the planning amount of showing and are calculated.
When it is the single cost amount of showing to send control parameter, it is as follows to show maximized plan model：
s.t.
Wherein, formula (1) is target equation, indicates that the maximum value of the planning amount of showing, x are to send control parameter, is linear
The calculating target of plan model；Cost is accumulative spends；I can correspond to the different advertisements of advertiser dispensing, and j can be right
Answer different broadcast requests.
Formula (2) is the constraints of the linear programming equation set with reference to the presentation parameter, indicates advertiser's setting
The accumulative cost upper limit be less than practical spend.
Formula (3) is the number that the request broadcast received in the preset time is calculated based on the broadcast database
Mesh, the constraints being arranged with reference to the number.The formula indicates that the amount of showing is less than or equal to media provision amount sup, i.e., considers here
The flow deliverabilities of media.
When it is the single cost amount of showing to send control parameter, it is as follows to click maximized plan model：
s.t.
Wherein, ctr is clicking rate, can be found out according to statistical data；Remaining parameter is in the maximized model of the amount of showing
In carried out introduction, this is not repeated.
Formula (4) is target equation, indicates that click volume maximizes.
Formula (5) and formula (6) are constraints, and formula (5) is the linear programming side set with reference to the presentation parameter
The constraints of journey indicates that the accumulative cost upper limit of advertiser's setting is less than practical spend.Formula (6) indicates media flow about
Beam.
When it is the single cost amount of showing to send control parameter, it is as follows to convert maximized plan model：
s.t.
Wherein, cvr is conversion ratio, and cpa is single transformation cost, belongs to presentation parameter；Remaining parameter clicking rate most
Introduction was carried out in the model changed greatly, this is not repeated.
Formula (7) is target equation, indicates that click volume maximizes.
Formula (8) and the constraints that formula (9) is linear programming model.
Click volume is can be seen that by three of the above linear programming model and inversion quantity is all based on what the amount of showing acquired,
Target equation in linear programming model is listed with reference to the planning amount of showing.
Can utilize to send control with reference to control parameter sequence is sent when transmission control parameter is the single cost amount of showing
Parameter processed finds out thousand costs, is ranked up according to thousand costs, chooses the corresponding advertisement of thousand cost maximum values and is launched.
Thousand cost cpmij=1/xij*1000。
The bidding fashion that can also be required according to target webpage, is calculated and is sorted with reference to presentation parameter, and advertisement is chosen
It is launched.
It sends control parameter and can also be that displaying success rate is taken after showing that information is thrown to destination server by target
The success rate that is shown to user terminal of business device, that is, advertisement success rate of bidding.
When it is to bid success rate to send control parameter, the maximized linear programming model of the amount of showing can be：
s.t.
0≤xij≤βi≤1 (11)
Wherein, x indicates to send control parameter, is herein success rate of bidding；Pv indicates the quantity for the advertisement for participating in bidding, β
For the risk control factor, remaining parameter has been introduced above, this is not repeated.
Formula (10) is target equation, indicates that the amount of showing maximizes.
Formula (11) to formula (14) is constraints, and wherein formula (11) indicates that success rate codomain of bidding, β are corresponding
The risk control factor of the success rate of bidding of advertisement.
After the expansion of formula (12) bracket, first item indicates that practical cost, Section 2 CPM indicate that some is wide on the left of the sign of inequality
The CPM upper limits of announcement, so Section 2 is meant that the maximum of each advertisement that advertiser defines is spent.
Formula (13) is to calculate the request received in the preset time based on the broadcast database to broadcast
Number, the constraints being arranged with reference to the number.For every a kind of " media, user characteristics combination " flow, indicate that the amount of showing is small
In the flow deliverability for equal to media provision amount, i.e., considering media here
Formula (14) is the constraint set for presentation parameter i.e. advertiser budget.In one budget cycle, advertisement
It is main it is total spend the budget that be less than or equal to advertiser, since cpm is to show cost thousand times, be multiplied by the right side of inequality
1000。
When it is to bid success rate to send control parameter, the maximized linear programming model of click volume can be：
s.t.
0≤xij≤βi≤1 (16)
Wherein, ctr is clicking rate, can be found out by history；cvrijCorresponding different xij；Cpm indicates to show into for thousand times
This divided by 1000 obtain single and show cost, cost CPC is single clickd on correspondence.Remaining parameter is referring to formula (10) to formula
(14)。
Formula (10) is target equation, indicates that click volume maximizes.
Formula (15) to formula (19) is constraints, and concrete meaning is similar to formula (11) to formula (14), this does not go to live in the household of one's in-laws on getting married
It states.
When it is to bid success rate to send control parameter, the maximized linear programming model of inversion quantity can be：
s.t.
0≤xij≤βi≤1 (21)
Cvr is conversion ratio, and CPA is single transformation cost；Remaining parameter is referring to formula (15) to (19).Target equation (20)
Indicate that inversion quantity maximizes, inversion quantity=participation amount bid * bids success rate * clicking rate * conversion ratios.
Formula (21) to formula (24) is constraints, and concrete meaning is similar to formula (11) to formula (14), this does not go to live in the household of one's in-laws on getting married
It states.
When it is to bid success rate to send control parameter, the selection of intended display information can be carried out in the following way：
Decision variable xij can be solved by using above-mentioned model and preset time；For the ad-request of arrival, carry
Feature is taken, for each advertisement, average thousand times is calculated and shows cost cpmij.Check the x that planning obtainsij, calculate the price adjustment factor
alphaij, price adjustment factor alphaij=xij/winRatei；As can be seen that if the success rate of bidding cooked up is average than history
Success rate of bidding winRateiIt is high, that is to say, that alpha>1,new_cpm>Cpm rewards formula price adjustment, conversely, new_cpm<
Cpm punishes formula price adjustment；The maximum advertisements of new_cpm are launched in the candidate all advertisements to be selected of selection.
Targeted yield (showing advertisement, the advertisement point of advertiser can be optimized while real-time bid through the above way
It hits, the conversion that advertisement belt comes)." price is corrected in real time " two modules are introduced during real time bid and its difference of subordinate is built
Mould method takes into account various income types.This method can accomplish systematization, intelligence, automation completely, and human intervention is avoided to go out
Valence flow.
The embodiment of the present invention chooses the displaying information that matches by receiving request broadcast, based on the homologous request broadcast
Screening process can promote the matching degree of displaying information and homologous request broadcast, the displaying of requirement is only reached to matching degree
Information is sent, and Internet resources can be saved, and promotes transmitting efficiency.
Control parameter is sent by calculating, storage sends control parameter to database of information sources is sent, so as to send out
It calculates the transmission control parameter before passing through journey and stores, without being counted to sending control parameter when sending temporarily
It calculates, so as to the process for accelerating information to send, promotes the efficiency that information is sent；It can select to calculate the transmission control parameter
Time reach load balancing so as to balance the load.
It is ranked up with reference to the transmission control parameter, chooses intended display information, include to target webpage transmission
The message of the intended display information and corresponding presentation parameter more targetedly screens the message content of transmission,
It avoids blindly sending message to destination server, so as to save Internet resources.
The embodiment of the present invention also provides a kind of information transmission control apparatus, as shown in Figure 3.
Information transmission control apparatus includes：Ask broadcast reception unit 31, information source message reception units 32, matching unit
33, it sends control parameter computing unit 34 and sends control unit 35.
Broadcast reception unit 31 is asked, is suitable for receiving the request broadcast from target web server, the request broadcast
Including target webpage and corresponding user's identification marking；The request broadcast is stored to broadcast database 36.
Information source message reception units 32 are suitable for receiving the information source message from information source server, described information source
Message includes：Show information, displaying information identification marking, displaying demand information and presentation parameter；Storage described information source disappears
It ceases to database of information sources 37.
Matching unit 33, being suitable for will be in the displaying demand information and the broadcast database in described information source database
Request broadcast is compareed, and is determined and is broadcasted with the request of every described information source information matches.
Control parameter computing unit 34 is sent, is suitable for being based on the presentation parameter and the broadcast database, using linear
Law of planning calculates the transmission control parameter of every described information source message；The transmission control parameter is stored to transmission information source number
According to library 37.
Control unit 35 is sent, is ranked up with reference to the transmission control parameter, intended display information is chosen, to the mesh
Mark webpage sends the message for including the intended display information and corresponding presentation parameter.
In specific implementation, information transmission control apparatus can also include：Feedback information receiving unit 38 is suitable for institute
After stating the target web server transmission displaying information and presentation parameter, feedback information is received；The feedback information includes institute
State whether target web server provides a user the displaying information；The feedback information is stored to the broadcast database
36。
In specific implementation, the transmission control unit is further adapted for, and target equation is listed with reference to the planning amount of showing, with
The calculating target that control parameter is sent as the linear programming technique；The planning amount of showing is that the displaying information is estimated
In the number that the target web server is shown.
In specific implementation, the transmission control parameter computing unit further includes：First constraint element is suitable for based on described
Broadcast database calculates the number of the request broadcast received in the preset time, described linear with reference to number setting
The constraints of law of planning.
In specific implementation, the transmission control parameter computing unit further includes：Second constraint element states exhibition suitable for reference
Show parameter, sets the constraints of the linear programming technique.
In specific implementation, the transmission control device can also include parameter adjustment unit, be suitable for adjusting the displaying
Parameter；The transmission control parameter is displaying success rate；The displaying success rate is that the targeted website shows the target exhibition
Show the probability of information.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can be stored in a computer readable storage medium, storage
Medium may include：ROM, RAM, disk or CD etc..
Although present disclosure is as above, present invention is not limited to this.Any those skilled in the art are not departing from this
It in the spirit and scope of invention, can make various changes or modifications, therefore protection scope of the present invention should be with claim institute
Subject to the range of restriction.
Claims (14)
1. a kind of information sending control method, which is characterized in that including：
The request broadcast from target web server is received, the request broadcast includes the identification of target webpage and corresponding user
Mark；The request broadcast is stored to broadcast database；
The information source message from information source server is received, described information source message includes：Show information, displaying demand information
And presentation parameter；Described information source message is stored to database of information sources；
Displaying demand information in described information source database is compareed with the request broadcast in the broadcast database, really
The fixed request with every described information source information matches is broadcasted；
Based on the presentation parameter and the broadcast database, the hair of every described information source message is calculated using linear programming technique
Send control parameter；The transmission control parameter is stored to sending database of information sources；
It is ranked up with reference to the transmission control parameter, chooses intended display information, sent to the target webpage comprising described
The message of intended display information and corresponding presentation parameter.
2. information sending control method according to claim 1, which is characterized in that sent out to the target web server
After sending the displaying information and presentation parameter, further include：Receive feedback information；The feedback information includes the target network clothes
Whether business device provides a user the displaying information；The feedback information is stored to the broadcast database.
3. information sending control method according to claim 1, which is characterized in that described to be calculated often using linear programming technique
The transmission control parameter of described information source message includes：Target equation is listed with reference to the planning amount of showing, is controlled with the transmission
Calculating target of the parameter as the linear programming technique；The planning amount of showing is that the displaying information is estimated in preset time
In the number that the target web server is shown.
4. information sending control method according to claim 3, which is characterized in that calculate every institute using linear programming technique
The transmission control parameter for stating information source message includes：The institute received in the preset time is calculated based on the broadcast database
The number for stating request broadcast, the constraints of the linear programming technique is arranged with reference to the number.
5. information sending control method according to claim 3, which is characterized in that calculate every institute using linear programming technique
The transmission control parameter for stating information source message includes：With reference to the presentation parameter, the constraints of the linear programming technique is set.
6. information sending control method according to claim 1, which is characterized in that the transmission control parameter is to be illustrated as
Power；The displaying success rate is the probability that the targeted website shows the intended display information；It is described with reference to the transmission
Control parameter is ranked up, and is chosen intended display information and is included：Adjust the presentation parameter.
7. information sending control method according to any one of claims 1 to 6, which is characterized in that the displaying information is
Advertisement.
8. a kind of information transmission control apparatus, which is characterized in that including：Ask broadcast reception unit, information source message sink list
Member, matching unit send control parameter computing unit and send control unit；Wherein：
The request broadcast reception unit is suitable for receiving the request broadcast from target web server, the request broadcast packet
Include target webpage and the identification marking of corresponding user；The request broadcast is stored to broadcast database；
Described information source message reception units are suitable for receiving the information source message from information source server, and described information source disappears
Breath includes：Show information, displaying information identification marking, displaying demand information and presentation parameter；Store described information source message
To database of information sources；
The matching unit, suitable for by the displaying demand information in described information source database and asking in the broadcast database
It asks broadcast to be compareed, determines and broadcasted with the request of every described information source information matches；
The transmission control parameter computing unit is suitable for being based on the presentation parameter and the broadcast database, utilizes linear gauge
The method of drawing calculates the transmission control parameter of every described information source message；The transmission control parameter is stored to sending information source data
Library；
The transmission control unit is ranked up with reference to the transmission control parameter, intended display information is chosen, to the target
Webpage sends the message for including the intended display information and corresponding presentation parameter.
9. information transmission control apparatus according to claim 8, which is characterized in that further include：Feedback information receiving unit,
Suitable for after sending the displaying information and presentation parameter to the target web server, receiving feedback information；The feedback
Information includes whether the target web server provides a user the displaying information；The feedback information is stored to described wide
Multicast data library.
10. information transmission control apparatus according to claim 8, which is characterized in that the transmission control unit is further adapted for,
Target equation is listed with reference to the planning amount of showing, using the transmission control parameter as the calculating target of the linear programming technique；Institute
It is the estimated number shown in the target web server of displaying information in preset time to state the planning amount of showing.
11. information transmission control apparatus according to claim 10, which is characterized in that the transmission control parameter calculates single
Member further includes：First constraint element, suitable for calculated based on the broadcast database received in the preset time described in ask
The constraints of the linear programming technique is arranged with reference to the number for the number for asking broadcast.
12. information transmission control apparatus according to claim 10, which is characterized in that the transmission control parameter calculates single
Member further includes：Second constraint element, suitable for reference to presentation parameter is stated, setting the constraints of the linear programming technique.
13. information transmission control apparatus according to claim 8, which is characterized in that the transmission control parameter is displaying
Success rate；The displaying success rate is the probability that the targeted website shows the intended display information；Described information sends control
Device processed further includes：Presentation parameter adjusts unit, is suitable for adjusting the presentation parameter.
14. according to claim 8 to 13 any one of them information transmission control apparatus, which is characterized in that the displaying information
For advertisement.
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| CN201510674236.8A CN105306230B (en) | 2015-10-16 | 2015-10-16 | information sending control method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510674236.8A CN105306230B (en) | 2015-10-16 | 2015-10-16 | information sending control method and device |
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| CN103914468A (en) * | 2012-12-31 | 2014-07-09 | 阿里巴巴集团控股有限公司 | Method and device for searching for released information |
| CN104299151A (en) * | 2014-09-28 | 2015-01-21 | 新浪网技术(中国)有限公司 | Online advertising flow distribution system and method |
| CN104835067A (en) * | 2015-05-29 | 2015-08-12 | 超传信息技术（上海）有限公司 | Real-time bidding system of network advertisement |
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| CN103914468A (en) * | 2012-12-31 | 2014-07-09 | 阿里巴巴集团控股有限公司 | Method and device for searching for released information |
| CN103440584A (en) * | 2013-07-31 | 2013-12-11 | 北京亿赞普网络技术有限公司 | Advertisement putting method and system |
| CN104299151A (en) * | 2014-09-28 | 2015-01-21 | 新浪网技术(中国)有限公司 | Online advertising flow distribution system and method |
| CN104835067A (en) * | 2015-05-29 | 2015-08-12 | 超传信息技术（上海）有限公司 | Real-time bidding system of network advertisement |
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