CN108009862B - Method and device for early warning of balance of advertising expense - Google Patents

Method and device for early warning of balance of advertising expense Download PDF

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CN108009862B
CN108009862B CN201711428699.1A CN201711428699A CN108009862B CN 108009862 B CN108009862 B CN 108009862B CN 201711428699 A CN201711428699 A CN 201711428699A CN 108009862 B CN108009862 B CN 108009862B
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周葳
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Beijing QIYI Century Science and Technology Co Ltd
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Abstract

本发明公开了一种广告费用余额预警的方法及装置，该方法包括：根据广告费用历史消耗数据预测得到目标时刻广告投放平台的广告费用消耗金额；根据目标历史时刻各个广告主在所述广告投放平台的广告费用消耗金额，确定待分析广告主在广告投放平台的广告费用消耗分配系数；计算得到所述待分析广告主在目标时刻的广告费用消耗预测值；根据所述待分析广告主在目标时刻的广告费用消耗预测值，计算得到所述待分析广告主在目标时刻的广告费用的剩余可消耗时长；判断所述剩余可消耗时长是否满足预设的预警时长范围，如果是，则进行预警。通过本发明实现了提前对广告费用即将消耗完成进行预警的目的。

Figure 201711428699

The invention discloses a method and a device for early warning of advertising fee balance. The method includes: predicting and obtaining the advertising fee consumption amount of an advertising delivery platform at a target time according to historical consumption data of advertising fees; The advertising expense consumption amount of the platform is determined, and the advertising expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement delivery platform is determined; the predicted value of the advertising expense consumption of the advertiser to be analyzed at the target time is calculated; The estimated value of the advertising cost consumption at the time, and the remaining consumable duration of the advertisement cost of the advertiser to be analyzed at the target time is calculated; determine whether the remaining consumable duration meets the preset warning duration range, and if so, perform an early warning . The present invention achieves the purpose of giving an early warning of the consumption of advertising costs in advance.

Figure 201711428699

Description

Method and device for early warning of balance of advertising expense
Technical Field
The invention relates to the technical field of advertisement putting, in particular to a method and a device for early warning of an advertisement expense balance.
Background
With the continuous development of internet technology, application programs have been more and more widely applied to internet activities by users. Therefore, the advertisement presentation through the application program has become one of the main approaches to the promotion of business or information. When an application presents an advertisement, the advertiser needs to pay a corresponding advertising fee.
Since in the advertisement delivery system, consumption of the advertisement fee paid by the advertiser occurs in real time. This may cause that the advertisement charges paid by an advertiser are consumed, and the advertiser cannot know the situation in time, and further cannot pay the advertisement charges in time, thereby affecting the advertisement delivery effect.
Disclosure of Invention
In view of the above problems, the present invention provides a method and an apparatus for warning balance of advertisement fee, which achieve the purpose of warning the consumption of the advertisement fee in advance.
In order to achieve the purpose, the invention provides the following technical scheme:
a method of advertising expense balance warning, the method comprising:
acquiring historical advertisement expense consumption data of an advertisement putting platform, and predicting the advertisement expense consumption amount of the advertisement putting platform at a target moment according to the historical advertisement expense consumption data;
determining the advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform according to the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment;
calculating to obtain an advertisement expense consumption predicted value of the advertiser to be analyzed at the target moment according to the advertisement expense consumption amount of the advertisement putting platform at the target moment and the advertisement expense consumption distribution coefficient of the advertiser to be analyzed at the advertisement putting platform;
calculating the residual consumable duration of the advertisement cost of the advertiser to be analyzed at the target moment according to the advertisement cost consumption predicted value of the advertiser to be analyzed at the target moment;
and judging whether the residual consumable time meets a preset early warning time range or not, and if so, early warning.
Preferably, the method further comprises:
and when early warning is carried out, generating early warning information according to the residual consumable time length, and sending the early warning information to the advertiser to be analyzed.
Preferably, the determining, according to the advertisement expense consumption amount of each advertiser on the advertisement delivery platform at the target historical time, an advertisement expense consumption allocation coefficient of the advertiser to be analyzed on the advertisement delivery platform includes:
adding the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment to obtain the total advertisement expense consumption value of each advertiser at the target historical moment;
and calculating the ratio of the advertisement expense consumption value of the advertiser to be analyzed at the target historical moment to the total advertisement expense consumption value of each advertiser, and recording the ratio as the advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform.
Preferably, before calculating the remaining consumable time of the advertisement fee of the advertiser to be analyzed at the target time according to the advertisement fee consumption predicted value of the advertiser to be analyzed at the target time, the method further includes:
and acquiring the advertisement expense balance of the advertiser to be analyzed on the advertisement putting platform at the target moment.
Preferably, the calculating the remaining consumable time of the advertisement fee of the advertiser to be analyzed at the target time according to the advertisement fee consumption prediction value of the advertiser to be analyzed at the target time includes:
acquiring the initial advertisement expense amount of the to-be-analyzed advertiser on the advertisement putting platform, and calculating the advertisement expense consumption amount of the to-be-analyzed advertiser according to the advertisement expense balance of the to-be-analyzed advertiser;
acquiring advertisement putting duration corresponding to the advertisement expense consumption amount, calculating a ratio of the advertisement expense consumption amount of the advertiser to be analyzed to the advertisement putting duration, and recording the ratio as advertisement expense unit price;
and calculating the ratio of the advertisement expense consumption prediction value of the advertiser to be analyzed at the target moment to the advertisement expense unit price to obtain the residual consumable time of the advertisement expense of the advertiser to be analyzed at the target moment.
An apparatus for advertising expense balance warning, comprising:
the prediction module is used for acquiring historical advertisement expense consumption data of an advertisement putting platform and predicting the advertisement expense consumption amount of the advertisement putting platform at a target moment according to the historical advertisement expense consumption data;
the determining module is used for determining the advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform according to the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment;
the first calculation module is used for calculating and obtaining an advertisement expense consumption predicted value of the advertiser to be analyzed at the target moment according to the advertisement expense consumption amount of the advertisement putting platform at the target moment and the advertisement expense consumption distribution coefficient of the advertiser to be analyzed at the advertisement putting platform;
the second calculation module is used for calculating the residual consumable time of the advertisement cost of the advertiser to be analyzed at the target moment according to the advertisement cost consumption predicted value of the advertiser to be analyzed at the target moment;
and the judging module is used for judging whether the residual consumable time meets a preset early warning time range or not, and if so, early warning is carried out.
Preferably, the method further comprises the following steps:
and the sending module is used for generating early warning information according to the residual consumable time length and sending the early warning information to the advertiser to be analyzed when early warning is carried out.
Preferably, the determining module comprises:
the processing unit is used for summing the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment to obtain the total advertisement expense consumption value of each advertiser at the target historical moment;
the first calculating unit is used for calculating a ratio between the advertisement expense consumption value of the advertiser to be analyzed and the total advertisement expense consumption value of each advertiser at the target historical moment, and recording the ratio as an advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform.
Preferably, the method further comprises the following steps:
and the balance acquisition module is used for acquiring the balance of the advertisement cost of the advertiser to be analyzed on the advertisement putting platform at the target moment.
Preferably, the second calculation module includes:
the second calculation unit is used for acquiring the initial advertisement expense amount of the to-be-analyzed advertiser on the advertisement putting platform and calculating the advertisement expense consumption amount of the to-be-analyzed advertiser according to the advertisement expense balance of the to-be-analyzed advertiser;
the third calculation unit is used for acquiring the advertisement putting duration corresponding to the advertisement expense consumption amount, calculating the ratio of the advertisement expense consumption amount of the advertiser to be analyzed to the advertisement putting duration, and recording the ratio as the advertisement expense unit price;
and the fourth calculating unit is used for calculating the ratio of the advertisement expense consumption predicted value of the advertiser to be analyzed at the target moment to the advertisement expense unit price to obtain the residual consumable time of the advertisement expense of the advertiser to be analyzed at the target moment.
Compared with the prior art, the method comprises the steps of firstly predicting the advertisement expense consumption amount of the advertisement putting platform at a target moment according to the historical advertisement expense consumption data of the advertisement putting platform; then, the distribution coefficient of the advertisement expense consumption of the advertiser to be analyzed on the advertisement putting platform is determined, the advertisement expense consumption predicted value of the advertiser to be analyzed at the target moment is obtained through calculation according to the distribution coefficient, finally, the consumable duration of the advertisement expense is obtained through calculation according to the consumption predicted value, and the early warning function can be finally achieved through judgment with the threshold value. The consumption prediction value of the advertiser to be analyzed is obtained by calculating the prediction of the overall consumption of the advertising cost and the distribution coefficient in the process of calculating the consumption prediction value of the advertiser to be analyzed, so that the obtained consumption prediction value of the advertiser to be analyzed is more accurate, and consumption duration early warning can be performed according to the consumption prediction value of the advertiser to be analyzed.
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In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a schematic flow chart illustrating a method for warning an advertisement expense balance according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a method for determining an advertisement cost distribution factor according to an embodiment of the present invention;
fig. 3 is a schematic flowchart of a method for calculating a remaining consumable time according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an apparatus for warning an advertisement expense balance according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a schematic flow chart of a method for warning an advertisement expense balance according to an embodiment of the present invention is shown, where the method may include the following steps:
s11, obtaining historical advertisement expense consumption data of an advertisement putting platform, and predicting the advertisement expense consumption amount of the advertisement putting platform at a target moment according to the historical advertisement expense consumption data;
s12, determining the advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform according to the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment;
s13, calculating to obtain an advertisement expense consumption predicted value of the advertiser to be analyzed at the target moment according to the advertisement expense consumption amount of the advertisement putting platform at the target moment and the advertisement expense consumption distribution coefficient of the advertiser to be analyzed at the advertisement putting platform;
s14, calculating the residual consumable duration of the advertisement cost of the advertiser to be analyzed at the target moment according to the advertisement cost consumption predicted value of the advertiser to be analyzed at the target moment;
s15, judging whether the residual consumable time meets a preset early warning time range or not, and if so, executing a step S16;
and S16, early warning is carried out.
It can be understood that, in step S11, the historical consumption data of the advertisement platform is historical data of the amount consumption of the whole advertisement of each advertiser received by the advertisement platform, for example, the platform is a video platform, the historical advertisement data of the video platform is collected, the advertisement fee of the whole advertisement placement of each advertiser, that is, the advertiser on the video platform in the historical advertisement data is obtained, that is, the advertisement fee data of the advertisement placement of each advertiser on the video platform is included, the advertisement fee of the advertisement placement of the advertiser is the overall data of the advertisement fee placement of the advertiser on the video platform, that is, some advertisers may perform fee placement for multiple advertisements on the video platform, and the consumption condition of the advertisement fee of each advertiser may be obtained in real time.
In this embodiment, it is preferable that the consumption amount of the advertisement fee is predicted from the historical consumption data of the advertisement fee by the ARIMA model. The ARIMA Model is called an Autoregressive Integrated Moving Average Model (ARIMA), and is a time series prediction method, which is a Model established by converting a non-stationary time series into a stationary time series and then regressing a dependent variable only for a hysteresis value thereof, a present value and a hysteresis value of a random error term. Therefore, the ARIMA model can predict the historical data before the current time by taking the current time as a segmentation point to obtain the predicted value of the overall consumption of the advertising cost after the current time, and the predicted value is accurate. Of course, the ARIMA model is not the only prediction model or algorithm, and the prediction can be performed by other algorithms or models, and only the model is the most accurate prediction model and is also the preferred model of the embodiment.
In step S12, the distribution coefficient of the advertisement fee of the advertiser to be analyzed on the advertisement delivery platform is determined, and referring to fig. 2 in particular, the process may include the following steps:
s121, summing the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment to obtain the total advertisement expense consumption value of each advertiser at the target historical moment;
s122, calculating a ratio between the advertisement expense consumption value of the advertiser to be analyzed at the target historical moment and the total advertisement expense consumption value of each advertiser, and recording the ratio as an advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform.
The target historical time is a real data time point before the prediction time, for example, the target time to be analyzed is set to be 1 month 2, the target historical time may be 1 month 1 or any previous time, but when the target historical time is selected, the entry time of the advertiser to be analyzed on the advertisement delivery platform needs to be considered, and also taking the above example as an example, for example, when the time of the advertiser to be analyzed entering the advertisement delivery platform is 12 months and 20 days, the target historical time should be selected at a certain time between 12 months and 20 days and 1 month and 1 day of the next year, because there is no statistical significance for the advertiser to be analyzed in the meantime, there is no prediction value after that.
During the advertisement putting process, the advertiser selects the playing time interval of the advertisement, wherein the playing time interval comprises the expected playing period and the fixed playing time interval each day. The software platform or the application program can play the advertisement according to the playing time interval selected by the advertiser, and the amount of money corresponding to the time interval in the advertisement fee of the advertiser can be deducted after the advertisement is played in the time interval, so that the consumption ratio of the advertiser at each moment is basically stable. Therefore, in the analysis process, the playing time interval selected by the advertiser to be analyzed is selected for analysis, the total consumption amount of the advertisement fee of each advertiser at the current moment in the playing time interval is obtained, and the total consumption amount at the moment is the sum of the consumption amounts of all the advertisers borne by the advertisement delivery platform. And then the consumption amount of each advertiser can be obtained, and the consumption distribution coefficient of each advertiser in the consumption total amount can be obtained by taking the ratio of the consumption amount of each advertiser to the consumption total amount. For example, the number of advertisers in a certain playing time interval on a certain video playing platform is stable, assuming that the total consumption amount of the advertisement fees of each advertiser in the playing time interval is 1 ten thousand yuan, and the number of the advertisers at this time is three, the consumption amount of the first advertiser is 3 thousand yuan, the consumption amount of the second advertiser is 2 thousand yuan, and the consumption amount of the third advertiser is 5 thousand yuan, if the advertiser to be analyzed is the third advertiser, the distribution coefficient of the third advertiser at this time is 0.5.
After the distribution coefficient is obtained, the advertisement cost overall consumption predicted value can be obtained according to prediction, and the advertiser consumption predicted value to be analyzed is obtained through calculation. Namely, the product between the consumption distribution coefficient of the advertiser to be analyzed and the consumption amount of the advertisement fee is calculated to obtain the consumption predicted value of the advertiser to be analyzed. Therefore, the accuracy of the future consumption prediction of the advertiser to be analyzed is improved through the overall prediction and the calculation of the distribution coefficient.
After the advertisement cost consumption prediction value of the advertiser to be analyzed at the target time is calculated, the remaining consumable time length is calculated according to step S15, please refer to fig. 3, in an embodiment of the present invention, a method for calculating the remaining consumable time length is further provided, which may include:
s151, obtaining the initial advertisement expense amount of the advertiser to be analyzed on the advertisement putting platform, and calculating the advertisement expense consumption amount of the advertiser to be analyzed according to the advertisement expense balance of the advertiser to be analyzed at a target moment;
s152, obtaining an advertisement putting duration corresponding to the advertisement expense consumption amount, calculating a ratio of the advertisement expense consumption amount of the advertiser to be analyzed to the advertisement putting duration, and recording the ratio as an advertisement expense unit price;
s153, calculating the ratio of the advertisement expense consumption prediction value of the advertiser to be analyzed at the target moment to the advertisement expense unit price to obtain the residual consumable time of the advertisement expense of the advertiser to be analyzed at the target moment.
It should be noted that, before step S15 is executed, the advertisement fee balance of the advertiser to be analyzed at the advertisement placement platform at the target time needs to be acquired. Then, in step S151, the advertisement fee consumption amount of the advertiser to be analyzed at the target time is calculated, specifically, the advertisement fee consumption amount may be obtained by subtracting the initial advertisement fee amount and the real-time fee balance, for example, if the initial placement amount is 5 ten thousand yuan and the current fee balance is 2 ten thousand yuan, the advertisement fee consumption amount is 3 ten thousand yuan, and the amount value is the accurate consumption amount of the advertiser to be analyzed at the target time.
The consumed amount of the advertiser to be analyzed at the current moment is known, the consumed time is also known, so that the consumed amount in the unit time before the current moment can be calculated and obtained according to the consumed amount, and the value is high in accuracy.
Because the putting time interval of the advertiser is fixed, the consumption amount in unit time length is also accurate, and the consumption predicted value of the advertiser to be analyzed is calculated according to the ratio to obtain the residual consumable time length of the advertiser to be analyzed. Compared with the method that the remaining duration is directly calculated according to the remaining amount, the accuracy of the remaining consumable duration of the advertiser can be embodied better by calculating the consumption predicted value of the advertiser to be analyzed. Because the consumption predicted value of the advertiser to be analyzed is obtained by performing proportional distribution on the overall consumption predicted value, the distribution of future consumption of the advertiser to be analyzed can be reflected, and the calculation of the residual time length according to the residual amount only reflects that the average consumption level is not representative.
And after the remaining consumable time of the advertiser to be analyzed is obtained, judging the remaining consumable time through the time range of early warning, and early warning according to the judgment result.
On the basis of the technical scheme provided by the embodiment, the embodiment of the invention also provides a method for triggering early warning, which comprises the following steps:
and when early warning is carried out, generating early warning information according to the residual consumable time length, and sending the early warning information to the advertiser to be analyzed.
Firstly, generating early warning information according to the remaining consumable time, wherein the early warning information can comprise early warning degree priority information, for example, the remaining consumable time is extremely short, the priority of the early warning information is the highest, and the early warning information can also comprise remaining time prompt information, namely, the remaining time is displayed in the early warning information, and the early warning information can be flexibly configured according to actual use scenes.
When the early warning information is sent to the advertiser to be analyzed, the contact information of the advertiser to be analyzed needs to be obtained in advance, and the sending form, such as a mail mode or a short message mode, needs to be selected preferentially, which mainly depends on the receiving habit of the advertiser, namely, the corresponding setting is carried out according to the receiving habit of the advertiser.
It should be noted that the target time in the embodiment of the present invention refers to a time when the advertiser to be analyzed performs the fee pre-warning analysis, and certainly, the time may also be a future time, that is, a time that does not occur, and the method of the embodiment may perform real-time analysis on the advertisement fee balance pre-warning, that is, select a time granularity, perform analysis once every other time granularity, and may be set according to an actual demand purpose, where the time is not limited.
According to the technical scheme of the method for warning the balance of the advertisement expense, disclosed by the embodiment of the invention, firstly, the advertisement expense consumption amount of an advertisement putting platform at a target moment is predicted according to the historical advertisement expense consumption data of the advertisement putting platform; then, the distribution coefficient of the advertisement expense consumption of the advertiser to be analyzed on the advertisement putting platform is determined, the advertisement expense consumption predicted value of the advertiser to be analyzed at the target moment is obtained through calculation according to the distribution coefficient, finally, the consumable duration of the advertisement expense is obtained through calculation according to the consumption predicted value, and the early warning function can be finally achieved through judgment with the threshold value. The consumption prediction value of the advertiser to be analyzed is obtained by calculating the prediction of the overall consumption of the advertising cost and the distribution coefficient in the process of calculating the consumption prediction value of the advertiser to be analyzed, so that the obtained consumption prediction value of the advertiser to be analyzed is more accurate, and consumption duration early warning can be performed according to the consumption prediction value of the advertiser to be analyzed.
Corresponding to the method for warning the balance of the advertisement fee provided by the embodiment of the present invention, the embodiment of the present invention further provides a device for warning the balance of the advertisement fee, referring to fig. 4, where the device includes:
the system comprises a prediction module 1, a storage module and a display module, wherein the prediction module is used for acquiring historical advertisement expense consumption data of an advertisement putting platform and predicting the advertisement expense consumption amount of the advertisement putting platform at a target moment according to the historical advertisement expense consumption data;
the determining module 2 is used for determining the advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform according to the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment;
the first calculation module 3 is configured to calculate an advertisement expense consumption prediction value of the advertiser to be analyzed at the target time according to the advertisement expense consumption amount of the advertisement putting platform at the target time and the advertisement expense consumption distribution coefficient of the advertiser to be analyzed at the advertisement putting platform;
the second calculation module 4 is configured to calculate, according to the advertisement cost consumption prediction value of the advertiser to be analyzed at the target time, a remaining consumable duration of the advertisement cost of the advertiser to be analyzed at the target time;
and the judging module 5 is used for judging whether the residual consumable time meets a preset early warning time range or not, and if so, early warning is carried out.
Correspondingly, the method also comprises the following steps:
and the sending module is used for generating early warning information according to the residual consumable time length and sending the early warning information to the advertiser to be analyzed when early warning is carried out.
Specifically, the determining module includes:
the processing unit is used for summing the advertisement expense consumption amount of each advertiser on the advertisement putting platform at the target historical moment to obtain the total advertisement expense consumption value of each advertiser at the target historical moment;
the first calculating unit is used for calculating a ratio between the advertisement expense consumption value of the advertiser to be analyzed and the total advertisement expense consumption value of each advertiser at the target historical moment, and recording the ratio as an advertisement expense consumption distribution coefficient of the advertiser to be analyzed on the advertisement putting platform.
Correspondingly, the method also comprises the following steps:
and the balance acquisition module is used for acquiring the balance of the advertisement cost of the advertiser to be analyzed on the advertisement putting platform at the target moment.
Specifically, the second calculation module includes:
the second calculation unit is used for acquiring the initial advertisement expense amount of the to-be-analyzed advertiser on the advertisement putting platform and calculating the advertisement expense consumption amount of the to-be-analyzed advertiser according to the advertisement expense balance of the to-be-analyzed advertiser;
the third calculation unit is used for acquiring the advertisement putting duration corresponding to the advertisement expense consumption amount, calculating the ratio of the advertisement expense consumption amount of the advertiser to be analyzed to the advertisement putting duration, and recording the ratio as the advertisement expense unit price;
and the fourth calculating unit is used for calculating the ratio of the advertisement expense consumption predicted value of the advertiser to be analyzed at the target moment to the advertisement expense unit price to obtain the residual consumable time of the advertisement expense of the advertiser to be analyzed at the target moment.
In the advertisement expense balance early warning device provided by the embodiment of the invention, the advertisement expense consumption amount of the advertisement putting platform at the target moment is obtained through the prediction module, then the consumption distribution coefficient of the advertiser to be analyzed is determined through the determination module, the remaining consumable time of the advertiser to be analyzed at the target moment is obtained through the calculation of the first calculation module and the second calculation module, and finally the judgment module judges the remaining consumable time with the early warning time range to realize early warning. The consumption prediction value of the advertiser to be analyzed is obtained by calculating the prediction of the overall consumption of the advertising cost and the distribution coefficient in the process of calculating the consumption prediction value of the advertiser to be analyzed, so that the obtained consumption prediction value of the advertiser to be analyzed is more accurate, and consumption duration early warning can be performed according to the consumption prediction value of the advertiser to be analyzed.
The terms "first" and "second," and the like in the description and claims of the present invention and the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "comprising" and "having," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not set forth for a listed step or element but may include steps or elements not listed.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (8)

1.一种广告费用余额预警的方法，其特征在于，该方法包括：1. a method for early warning of advertising expense balance, is characterized in that, the method comprises: 获取广告投放平台的广告费用历史消耗数据，并根据所述广告费用历史消耗数据预测得到目标时刻所述广告投放平台的广告费用消耗金额；Acquiring historical advertising cost consumption data of the advertising delivery platform, and predicting and obtaining the advertising fee consumption amount of the advertising delivery platform at the target moment according to the historical advertising cost consumption data; 将目标历史时刻各个广告主在所述广告投放平台的广告费用消耗金额进行加和处理，得到在所述目标历史时刻的各个广告主的广告费用消耗总值；Summing up the advertising expense consumption amounts of each advertiser on the advertisement delivery platform at the target historical moment to obtain the total advertising expense consumption value of each advertiser at the target historical moment; 计算在所述目标历史时刻的待分析广告主的广告费用消耗数值与所述各个广告主的广告费用消耗总值之间的比值，将所述比值记为所述待分析广告主在所述广告投放平台的广告费用消耗分配系数；Calculate the ratio between the advertising cost consumption value of the advertiser to be analyzed and the total advertising cost consumption of each advertiser at the target historical moment, and record the ratio as the advertiser to be analyzed in the advertisement The advertising cost consumption distribution coefficient of the delivery platform; 依据目标时刻所述广告投放平台的广告费用消耗金额和所述待分析广告主在所述广告投放平台的广告费用消耗分配系数，计算得到所述待分析广告主在目标时刻的广告费用消耗预测值；According to the advertising cost consumption amount of the advertisement delivery platform at the target time and the advertising cost consumption distribution coefficient of the advertiser to be analyzed on the advertisement delivery platform, the predicted value of the advertising cost consumption of the advertiser to be analyzed at the target time is calculated and obtained ; 根据所述待分析广告主在目标时刻的广告费用消耗预测值，计算得到所述待分析广告主在目标时刻的广告费用的剩余可消耗时长；According to the predicted value of the advertisement cost consumption of the advertiser to be analyzed at the target time, the remaining consumable duration of the advertisement cost of the to-be-analyzed advertiser at the target time is calculated; 判断所述剩余可消耗时长是否满足预设的预警时长范围，如果是，则进行预警。It is judged whether the remaining consumable duration meets the preset warning duration range, and if so, an early warning is performed. 2.根据权利要求1所述的方法，其特征在于，该方法还包括：2. The method according to claim 1, wherein the method further comprises: 当进行预警时，将根据所述剩余可消耗时长生成预警信息，并将所述预警信息发送至所述待分析广告主。When an early warning is performed, early warning information will be generated according to the remaining consumable duration, and the early warning information will be sent to the to-be-analyzed advertiser. 3.根据权利要求1所述的方法，其特征在于，所述根据所述待分析广告主在目标时刻的广告费用消耗预测值，计算得到所述待分析广告主在目标时刻的广告费用的剩余可消耗时长之前，还包括：3. The method according to claim 1, characterized in that, according to the predicted value of advertising cost consumption of the advertiser to be analyzed at the target time, the remaining advertising cost of the advertiser to be analyzed at the target time is calculated and obtained Before consumable time, also includes: 获取在所述目标时刻的所述待分析广告主在所述广告投放平台的广告费用余额。Acquire the balance of advertising expenses of the advertiser to be analyzed on the advertising delivery platform at the target moment. 4.根据权利要求3所述的方法，其特征在于，所述根据所述待分析广告主在目标时刻的广告费用消耗预测值，计算得到所述待分析广告主在目标时刻的广告费用的剩余可消耗时长，包括：4. The method according to claim 3, characterized in that, according to the predicted value of the advertising cost consumption of the advertiser to be analyzed at the target time, the remaining advertising cost of the advertiser to be analyzed at the target time is calculated and obtained Available time, including: 获取所述待分析广告主在所述广告投放平台的初始广告费用金额，并根据目标时刻所述待分析广告主的广告费用余额，计算得到所述待分析广告主的广告费用消耗金额；Obtain the initial advertising fee amount of the advertiser to be analyzed on the advertisement delivery platform, and calculate the advertising fee consumption amount of the advertiser to be analyzed according to the advertising fee balance of the advertiser to be analyzed at the target time; 获取与所述广告费用消耗金额对应的广告投放时长，计算所述待分析广告主的所述广告费用消耗金额与所述广告投放时长之间的比值，将所述比值记为广告费用单价；Obtain the advertisement placement duration corresponding to the advertisement fee consumption amount, calculate the ratio between the advertisement fee consumption amount of the to-be-analyzed advertiser and the advertisement placement duration, and record the ratio as the advertisement fee unit price; 计算所述待分析广告主在目标时刻的广告费用消耗预测值与所述广告费用单价之间的比值，得到所述待分析广告主在目标时刻的广告费用的剩余可消耗时长。Calculate the ratio between the predicted value of the advertising cost consumption of the advertiser to be analyzed at the target time and the unit price of the advertising cost, and obtain the remaining consumable duration of the advertising cost of the advertiser to be analyzed at the target time. 5.一种广告费用余额预警的装置，其特征在于，包括：5. A device for early warning of the balance of advertising expenses, characterized in that, comprising: 预测模块，用于获取广告投放平台的广告费用历史消耗数据，并根据所述广告费用历史消耗数据预测得到目标时刻所述广告投放平台的广告费用消耗金额；a prediction module, configured to obtain historical advertising cost consumption data of the advertising delivery platform, and predict and obtain the advertising fee consumption amount of the advertising delivery platform at the target moment according to the historical advertising cost consumption data; 确定模块，用于根据目标历史时刻各个广告主在所述广告投放平台的广告费用消耗金额，确定待分析广告主在所述广告投放平台的广告费用消耗分配系数；a determining module, configured to determine the distribution coefficient of the advertisement cost consumption of the advertisers to be analyzed on the advertisement placement platform according to the advertising cost consumption amount of each advertiser on the advertisement placement platform at the target historical moment; 第一计算模块，用于依据目标时刻所述广告投放平台的广告费用消耗金额和所述待分析广告主在所述广告投放平台的广告费用消耗分配系数，计算得到所述待分析广告主在目标时刻的广告费用消耗预测值；The first calculation module is configured to calculate and obtain the target time of the advertiser to be analyzed according to the consumption amount of the advertisement fee of the advertisement delivery platform at the target time and the consumption distribution coefficient of the advertisement fee of the advertiser to be analyzed on the advertisement delivery platform. Predicted value of advertising cost consumption at the moment; 第二计算模块，用于根据所述待分析广告主在目标时刻的广告费用消耗预测值，计算得到所述待分析广告主在目标时刻的广告费用的剩余可消耗时长；The second calculation module is configured to calculate the remaining consumable duration of the advertising expenses of the advertiser to be analyzed at the target moment according to the predicted value of the consumption of advertising expenses of the advertiser to be analyzed at the target moment; 判断模块，用于判断所述剩余可消耗时长是否满足预设的预警时长范围，如果是，则进行预警；a judgment module for judging whether the remaining consumable duration satisfies a preset warning duration range, and if so, performing an early warning; 所述确定模块包括：The determining module includes: 处理单元，用于将目标历史时刻各个广告主在所述广告投放平台的广告费用消耗金额进行加和处理，得到在所述目标历史时刻的各个广告主的广告费用消耗总值；a processing unit, configured to add and process the advertising expense consumption amount of each advertiser on the advertisement delivery platform at the target historical moment, to obtain the total advertising expense consumption value of each advertiser at the target historical moment; 第一计算单元，用于计算在所述目标历史时刻的所述待分析广告主的广告费用消耗数值与所述各个广告主的广告费用消耗总值之间的比值，将所述比值记为所述待分析广告主在所述广告投放平台的广告费用消耗分配系数。The first calculation unit is used to calculate the ratio between the advertising cost consumption value of the advertiser to be analyzed and the total advertising cost consumption value of each advertiser at the target historical moment, and record the ratio as the The advertising cost consumption distribution coefficient of the to-be-analyzed advertiser on the advertising delivery platform. 6.根据权利要求5所述的装置，其特征在于，还包括：6. The apparatus of claim 5, further comprising: 发送模块，用于当进行预警时，将根据所述剩余可消耗时长生成预警信息，并将所述预警信息发送至所述待分析广告主。The sending module is configured to generate early warning information according to the remaining consumable time period when an early warning is performed, and send the early warning information to the to-be-analyzed advertiser. 7.根据权利要求5所述的装置，其特征在于，还包括：7. The apparatus of claim 5, further comprising: 余额获取模块，用于获取在所述目标时刻的所述待分析广告主在所述广告投放平台的广告费用余额。A balance acquisition module, configured to acquire the advertising fee balance of the to-be-analyzed advertiser on the advertising delivery platform at the target moment. 8.根据权利要求7所述的装置，其特征在于，所述第二计算模块包括：8. The apparatus according to claim 7, wherein the second computing module comprises: 第二计算单元，用于获取所述待分析广告主在所述广告投放平台的初始广告费用金额，并根据所述待分析广告主的广告费用余额，计算得到所述待分析广告主的广告费用消耗金额；The second calculation unit is configured to obtain the initial advertising fee amount of the advertiser to be analyzed on the advertisement delivery platform, and calculate the advertising fee of the advertiser to be analyzed according to the advertising fee balance of the advertiser to be analyzed consumption amount; 第三计算单元，用于获取与所述广告费用消耗金额对应的广告投放时长，计算所述待分析广告主的所述广告费用消耗金额与所述广告投放时长之间的比值，将所述比值记为广告费用单价；A third calculation unit, configured to obtain the advertisement delivery duration corresponding to the advertisement fee consumption amount, calculate the ratio between the advertisement fee consumption amount of the to-be-analyzed advertiser and the advertisement delivery duration, and calculate the ratio Recorded as the unit price of advertising costs; 第四计算单元，用于计算所述待分析广告主在目标时刻的广告费用消耗预测值与所述广告费用单价之间的比值，得到所述待分析广告主在目标时刻的广告费用的剩余可消耗时长。The fourth calculation unit is used to calculate the ratio between the predicted value of the advertising cost consumption of the advertiser to be analyzed at the target time and the unit price of the advertising cost, and obtain the remaining available advertising cost of the advertiser to be analyzed at the target time. consumption time.
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