CN109003140A - Determination method, equipment and the storage medium that the dispensing of multimedia content is provided funds - Google Patents
Determination method, equipment and the storage medium that the dispensing of multimedia content is provided funds Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
Abstract
The present invention relates to determination method, equipment and storage mediums that a kind of dispensing of multimedia content is provided funds.This method comprises: obtaining multimedia content expected resource consumption information in objective time interval；According to expected resource consumption information and actual resource consumption information in the time window before i-th of time window of the multimedia content in n time window, investment adjusting parameter of the multimedia content in i-th of time window is determined；It is provided funds and investment adjusting parameter of the multimedia content in i-th of time window according to the initial dispensing of multimedia content, determines that practical dispensing of the multimedia content in i-th of time window is provided funds.The present invention is due to considering the factors such as actual resource consumption information and expected resource consumption information during actually launching the determination provided funds, therefore the practical dispensing of setting is provided funds more acurrate, consumption can also be reduced not to the utmost and the probability of happening for the volume that transfinites, promote the accuracy of budget control.
Description
Technical field
The present embodiments relate to Internet technical field, in particular to the determination of the dispensing investment of a kind of multimedia content
Method, equipment and storage medium.
Background technique
Currently, more and more advertiser's selections carry out advertisement dispensing on internet platform.When advertisement is launched, in order to
Keep the rate of return on investment (Return On Investment, ROI) of advertiser as large as possible, needs the release price to advertisement
Carry out reasonable set.
It in the related technology, is that advertisement sets release price by advertiser, subsequent above-mentioned release price is sent to advertisement throwing
Place system.Advertisement delivery system is ranked up the advertisement in ad pool, wherein consideration when release price is as sequence
Factor is launched by the advertisement that sequence can filter out Income Maximum.
Release price of the fixed numerical value as the advertisement before actually launching, is just set in advertisement, it is this to set
The mode for determining release price is not accurate enough, and then influences the accuracy of budget control.
Summary of the invention
Determination method, equipment and the storage medium provided funds are launched the embodiment of the invention provides a kind of multimedia content,
The mode that can be used for solving setting the release price of advertisement in the related technology is not accurate enough, and then influences the accurate of budget control
The problem of property.
On the one hand, the embodiment of the invention provides the determination method that a kind of dispensing of multimedia content is provided funds, it is applied to meter
It calculates in machine equipment, which comprises
Multimedia content expected resource consumption information in objective time interval is obtained, the expected resource consumption information is used
Planned to obtain resource consumption situation according to the expection dispensing of the multimedia content in instruction, when the objective time interval includes n
Between window, n is integer greater than 1；
According to the multimedia content in the time window before i-th of time window in the n time window
Expected resource consumption information and actual resource consumption information determine the multimedia content in i-th of time window
Interior investment adjusting parameter；Wherein, the actual resource consumption information is used to indicate the reality according to the multimedia content
The resource consumption situation that input situation counts, the i are the integer greater than 1 and less than or equal to n；
It is provided funds according to the initial dispensing of the multimedia content and the multimedia content is in i-th of time window
Investment adjusting parameter, determine that practical dispensing of the multimedia content in i-th of time window is provided funds.
On the other hand, the embodiment of the invention provides the determining device that a kind of dispensing of multimedia content is provided funds, it is applied to
In computer equipment, described device includes:
Data obtaining module, it is described pre- for obtaining multimedia content expected resource consumption information in objective time interval
The resource consumption information of phase, which is used to indicate, to be planned to obtain resource consumption situation according to the expection dispensing of the multimedia content, described
Objective time interval includes n time window, and n is the integer greater than 1；
Parameter determination module, for i-th of time window according to the multimedia content in the n time window
Expected resource consumption information and actual resource consumption information in time window before, determine the multimedia content in institute
State the investment adjusting parameter in i-th of time window；Wherein, the actual resource consumption information is used to indicate according to described more
The resource consumption situation that the practical input situation of media content counts, the i are the integer greater than 1 and less than or equal to n；
Investment determining module, for being provided funds with the multimedia content according to the initial dispensing of the multimedia content in institute
The investment adjusting parameter in i-th of time window is stated, determines reality of the multimedia content in i-th of time window
It launches and provides funds.
In another aspect, the embodiment of the invention provides a kind of computer equipment, the computer equipment include processor and
Memory, is stored at least one instruction, at least one section of program, code set or instruction set in the memory, and described at least one
Item instruction, at least one section of program, the code set or the instruction set are loaded by the processor and are executed to realize above-mentioned side
The determination method that the dispensing of multimedia content described in face is provided funds.
Another aspect, the embodiment of the invention provides a kind of computer readable storage medium, the computer-readable storage
Be stored at least one instruction, at least one section of program, code set or instruction set in medium, at least one instruction, it is described extremely
Few one section of program, the code set or instruction set are loaded as processor and are executed to realize multimedia content described in above-mentioned aspect
Dispensing provide funds determination method.
Another aspect provides a kind of computer program product, when the computer program product is performed, is used to hold
The determination method that the dispensing of multimedia content described in the above-mentioned aspect of row is provided funds.
Technical solution bring beneficial effect provided in an embodiment of the present invention includes at least:
By according to multimedia content launch the period in expected resource consumption information, and since launch till now
Period in actual resource consumption information, to determine that practical dispensing of the multimedia content in future time window is provided funds, by
The factors such as actual resource consumption information and expected resource consumption information are considered during actually launching the determination provided funds,
It is more accurate to make the practical dispensing of setting provide funds.In addition, the above-mentioned practical determination method provided funds of launching can also make more matchmakers
Hold in vivo master budget within the above-mentioned dispensing period and it is practical spend close to, reduce the probability of happening of consumption not to the utmost,
Also it can reduce the probability of happening for the volume of transfiniting, to promote the accuracy of budget control.
Detailed description of the invention
Fig. 1 is the schematic diagram of implementation environment provided by one embodiment of the present invention；
Fig. 2 is the schematic diagram for the determination method that the dispensing of the multimedia content shown in one embodiment of the invention is provided funds；
Fig. 3 is the flow chart for the determination method that the dispensing of multimedia content provided by one embodiment of the present invention is provided funds；
Fig. 4 is the interface schematic diagram provided by one embodiment of the present invention for launching interface；
Fig. 5 is the schematic diagram of expected resource consumption curve provided by one embodiment of the present invention；
Fig. 6 is the schematic diagram provided by one embodiment of the present invention for launching multimedia content；
Fig. 7 is the block diagram for the determining device that the dispensing of multimedia content provided by one embodiment of the present invention is provided funds；
Fig. 8 is the block diagram for the determining device that the dispensing for the multimedia content that another embodiment of the present invention provides is provided funds；
Fig. 9 is the schematic diagram of computer equipment provided by one embodiment of the present invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention
Formula is described in further detail.
Before the embodiment of the present invention is described, first to the present embodiments relate to related terms be introduced.
Budget control: the investment control parameter by controlling advertisement, to control the cost speed of budget, to reduce the volume that transfinites
Probability of happening, and complete the purpose that at the uniform velocity plays.
Consumption is not to the utmost: since budget control causes master budget not used up, but when without budget control, master budget can be with
The case where using up.
The real button amount of money (real_cost): the amount of money that the amount of money of actually deducting fees, as charging side are really deducted fees.
It should detain the amount of money (discount_cost): it is expected the amount of money of deducting fees, refer in particular to after smart row's stage wholesale price, further according to business
The amount of money should be detained after logic discounting.
Transfinite volume: should detain the difference between the amount of money and the real button amount of money, spent due to available budget but do not stopped in time
Only play and caused by lose the amount of money.
Pctr: it according to factors such as advertisement self character, user personality, contexts, is clicked after the advertisement exposure predicted
Probability.
Referring to FIG. 1, it illustrates the schematic diagrames of implementation environment provided by one embodiment of the present invention.The implementation environment can
To include: server 11, at least one first terminal 12 and at least one second terminal 13.
Server 11 has the function of that the dispensing of determining multimedia content is provided funds.Optionally, server 11 is that advertisement is launched
Server in system.Optionally, server 11 also has the function that data interaction is carried out between other equipment, for example, clothes
Device 11 be engaged in the dispensing multimedia content of second terminal 13, for another example server 11 receives in the multimedia that first terminal 12 is sent
Hold the expected resource consumption information in objective time interval.Optionally, server 11 also has and is ranked up to multimedia content
Function.
Server 11 can be a server, be also possible to the server cluster being made of multiple servers, can be with
It is a cloud computing service center.In a specific example, when server 11 is aggregated structure, server 11 includes budget
Control server, sequence server, the first interactive server and the second interactive server.Wherein, budget control server is used for
Realize the function of determining that the dispensing of multimedia content is provided funds；Server sort for realizing the function being ranked up to multimedia content
Energy；First interactive server is for realizing the data interaction function between first terminal 12；Second interactive server is for real
The now data interaction function between second terminal 13.
First terminal 12 has the function that data interaction is carried out with server 11, for example, sending multimedia to server 11
Content expected resource consumption information in objective time interval.Optionally, first terminal 12 is the supplier for belonging to multimedia content
Terminal.In one possible implementation, first terminal 12 is equipped with browser, and the supplier of multimedia content is by being somebody's turn to do
Browser accesses server 11；In alternatively possible implementation, the operation of first terminal 12 has the first application program, this
One application program passes through application program access clothes for providing the dispensing service of multimedia content, the supplier of multimedia content
Business device 11.First terminal 12 can be mobile phone, tablet computer, E-book reader, multimedia play equipment, wearable device,
The electronic equipments such as pocket computer on knee.
Second terminal 13 also has the function that data interaction is carried out with server 11, for example, receiving what server 11 was launched
Multimedia content.Optionally, second terminal 13 also has the function of multimedia content displaying.Optionally, second terminal 13 is equipped with
Second application program, second application program show that function, the second application program can be social activity for realizing multimedia content
Application program, video application etc..Second terminal 13 can be mobile phone, tablet computer, E-book reader, multimedia
The electronic equipments such as equipment, wearable device, pocket computer on knee.
Establishing between first terminal 12 and server 11 has communication connection, and second terminal 13 is also established between server 11
There is communication connection.Above-mentioned communication connection can be established based on cable network or wireless network.
Technical solution provided in an embodiment of the present invention, by the way that expected resource disappears in launching the period according to multimedia content
Information is consumed, and actual resource consumption information in the period since launching till now, to determine multimedia content next
Practical dispensing in time window is provided funds, due to considering actual resource consumption information during the practical determination for launching investment
With the factors such as expected resource consumption information, so that it is more accurate so that the practical dispensing of setting is provided funds.In addition, above-mentioned practical dispensing
The determination method of investment can also be such that master budget of the multimedia content within the above-mentioned dispensing period connects as much as possible with practical cost
Closely, reduce the probability of happening of consumption not to the utmost, also can reduce the probability of happening for the volume of transfiniting, to promote the accurate of budget control
Property.
Technical solution provided by the invention can be applied in the dispensing task of advertisement.Below with the technical solution application
It is explained for launching advertisement in video playback website.
Master budget of each advertiser before launching the period by advertisement to be put in the dispensing period reports to advertisement dispensing
System, advertisement delivery system set first time with the history input situation of the advertisement to be put first according to the master budget
The dispensing of window is provided funds, and later at the end of the time window, updates lower a period of time with master budget according to practical cost before
Between window dispensing provide funds, when user trigger user terminal to advertisement delivery system send advertising display request (such as click into
Enter a certain video of video playback website, click play) when, advertisement delivery system is ranked up each advertisement in ad pool,
And it will make number one or preceding m of advertisement pushing is to user terminal；Wherein, the dispensing investment of advertisement is that advertisement is launched
One of factor in need of consideration when system sorts.
In a specific example, in conjunction with reference Fig. 2, first interactive server of the advertisement master terminal into ad system
Advertisement dispensing request is sent, the relevant information that request carries advertisement to be put is launched in above-mentioned advertisement, such as when ad content, dispensing
Section, master budget, dispensing mode etc., above-mentioned relevant information is forwarded to budget control server by the first interactive server, by pre-
It calculates control server to provide funds using the practical dispensing that technical solution provided by the invention calculates advertisement to be put, budget control later
The practical dispensing being calculated is provided funds storage into ad pool by server, when user terminal is sent extensively to the second interactive server
It accuses when showing request, advertising display request is forwarded to sequence server by the second interactive server, and sequence server is from advertisement
The practical dispensing that each advertisement is obtained in pond is provided funds, and Pctr, the corresponding personal information information of user terminal is combined to be ranked up,
Obtain advertisement to be presented, it is rear send advertisement to be presented to the second interactive server, the second interactive server is returned to user terminal
Advertisement to be presented is returned, the second interactive server can also will launch result and be back to budget control server later, so as to budget
Control server is adjusted the practical dispensing investment of each advertisement.Above-mentioned dispensing result may include whether user browses extensively
It accuses, browsing duration, whether click advertisement etc..
Referring to FIG. 3, it illustrates the determination sides that the dispensing of multimedia content provided by one embodiment of the present invention is provided funds
The flow chart of method, this method can be applied in computer equipment, such as in the server of implementation environment shown in Fig. 1.This method
May include the following steps:
Step 301, multimedia content expected resource consumption information in objective time interval is obtained.
In embodiments of the present invention, multimedia content can be the multimedia messages such as video, audio, picture.In a kind of allusion quotation
In the application scenarios of type, multimedia content is advertisement.The advertisement is the content publicized to a certain product or service.Advertisement
It can be the forms such as text, picture, audio, video, the embodiment of the present invention is not construed as limiting this.
Objective time interval includes n time window, and n is the integer greater than 1.Objective time interval is to launch the time of multimedia content
Section, if current time is in objective time interval, user has certain probability to watch multimedia content by some channel, for example,
Multimedia content is watched on multimedia content display platform in second terminal.Objective time interval can be one day, a week, one
A month etc., the embodiment of the present invention was not construed as limiting this.In embodiments of the present invention, it is only said so that objective time interval is one day as an example
It is bright.
N time window is divided to objective time interval.The length of each time window can be identical, can also
With difference.In embodiments of the present invention, only by the length of each time window be it is identical for be illustrated.In addition, one
The regulation demand actual set that the length of time window can provide funds according to the dispensing to multimedia content a, for example, time
The length of window is 5 minutes.
Expected resource consumption information is used to indicate to be planned to obtain resource consumption feelings according to the expection dispensing of multimedia content
Condition.The expection dispensing plan of multimedia content refers to the desired input situation of the supplier of multimedia content, for example, it is contemplated that launching
Plan can be consumption resource of the multimedia content in objective time interval can in entire objective time interval smooth distribution；Example again
Such as, it is contemplated that dispensing plan can be master budget of the multimedia content in objective time interval and can run out of as early as possible, but in multimedia
Hold the numerical value indicated by actual resource consumption information in objective time interval and does not exceed above-mentioned master budget.In addition, in the present invention
In embodiment, consumed resource can be virtual objects, resources, the embodiment of the present invention such as the amount of money spent to be not construed as limiting this.
Optionally, step 301 may include following two sub-steps:
Step 301a obtains dispensing mode of the multimedia content in objective time interval；
Above-mentioned dispensing mode is used to indicate the overall trend that multimedia content is launched in objective time interval.Dispensing mode includes
It at the uniform velocity launches mode and quickly launches mode.When expected dispensing plan is consumption resource of the multimedia content in objective time interval
Can be in entire objective time interval when smooth distribution, the supplier of multimedia content can choose at the uniform velocity dispensing mode；Work as expection
Dispensing plan is that master budget of the multimedia content in objective time interval can run out of as early as possible, but multimedia content is in objective time interval
When numerical value indicated by interior actual resource consumption information does not exceed above-mentioned master budget, the supplier of multimedia content can be selected
Select quick dispensing mode.
Optionally, interface is launched in first terminal display, includes at the uniform velocity launching mode and quickly throwing in above-mentioned dispensing interface
Two options of mode playback, first terminal receive the selection signal for corresponding to any option, to server after receiving confirmation instruction
The option selected is sent, the above-mentioned option selected that is to say dispensing mode of the multimedia content in objective time interval.
In conjunction with reference Fig. 4, it illustrates the schematic diagrames at the dispensing interface 41 that an illustrative embodiment of the invention provides.It throws
Putting interface 41 includes at the uniform velocity launching the mode option 411, accelerating to launch the mode option 412 and ACK button 413.
In addition, server can obtain dispensing mode of the multimedia content in objective time interval before objective time interval,
Dispensing mode of the multimedia content in objective time interval can be obtained in objective time interval, the embodiment of the present invention is to acquisition multimedia
The opportunity of dispensing mode of the content in objective time interval is not construed as limiting.
Step 301b determines expection dispensing plan of the multimedia content in objective time interval according to the mode of dispensing.
It is expected that launching plan based on following at least one determining: flow, changing effect, time.It is expected that launching plan really
Determining mode can be practical determining according to obtained dispensing demand is counted before by server.For example, when requiring multimedia content quilt
When more users are watched, it is contemplated that the plan of dispensing can be determined according to flow；For another example when the changing effect for requiring multimedia content
When more preferable, it is contemplated that launch plan and determined according to changing effect is practical.In other possible implementations, it is contemplated that launch plan
Method of determination can also be by the customized determination of supplier of multimedia content.
When expected dispensing plan is determined according to flow, server can be directly by the flow distribution curve in objective time interval
It is determined as multimedia content expected resource consumption curve in objective time interval.When expected launch plans to be determined according to changing effect
When, it is expected in objective time interval that the changing effect curve in objective time interval directly can be determined as multimedia content by server
Resource consumption curve.
Step 301c launches plan according to expected, and it is bent to draw multimedia content expected resource consumption in objective time interval
Line, wherein expected resource consumption curve is expected resource consumption information.
In embodiments of the present invention, multimedia content expected resource consumption information in objective time interval, can be using pre-
The resource consumption curve of phase indicates that the expected resource consumption curve is based on indicating multimedia content in objective time interval
Draw the relationship launched and provided funds between the time.In conjunction with reference Fig. 5, it illustrates expected moneys provided by one embodiment of the present invention
The schematic diagram of source consumption curve.The expected resource consumption curve indicates that a multimedia content is launched in intraday plan and provides funds
Corresponding relationship between the time.
Step 302, in the time window before i-th of time window according to multimedia content in n time window
Expected resource consumption information and actual resource consumption information determine investment of the multimedia content in i-th of time window
Adjusting parameter, i are the integer greater than 1 and less than or equal to n.
Expected resource consumption information includes the expected amount of money spent.Optionally, the above-mentioned expected amount of money spent can root
It is anticipated that resource consumption curve and time be calculated.Actual resource consumption information is used to indicate according to multimedia content
The resource consumption situation that counts of practical input situation.Optionally, actual resource consumption information includes the gold actually spent
Volume.Multimedia content is in the investment adjusting parameter in i-th of time window for launching out to the plan in i-th of time window
Money is adjusted, to determine that practical dispensing of the multimedia content in i-th of time window is provided funds.
Investment adjusting parameter of the multimedia content in i-th of time window, can be according to multimedia content at i-th
Between adjustment control parameter in window determine.Control parameter is adjusted to be used to use proportional integral differential (proportion-
Integral-derivative, PID) control algolithm controls investment adjusting parameter.
Pid control algorithm is according to control object output feedback come corrected control mode.In the embodiment of the present invention
In, make practical dispensing investment and multimedia content of the multimedia content in each time window in mesh by pid control algorithm
Expected resource consumption curve matching in the period is marked, multimedia content expected money within the period of above-mentioned dispensing period can be made
Source consumption information and actual resource consumption information can be close to the master budget that can reduce within the dispensing period does not have
Have the probability that the case where using up occurs, can also reduce launch the period in occur the case where actually taking over master budget it is general
Budget control can be effectively performed in rate.
Adjusting control coefrficient includes ratio control parameter, integration control parameter and derivative control coefficient.Ratio control parameter
It provides funds for regulating and controlling practical dispensing, it is made preferably to approach above-mentioned expected resource consumption curve, namely allow sometime window
Numerical value indicated by actual resource consumption information in numerical value, with the time window indicated by interior expected resource consumption information
It is more close.Since integration control parameter be used to control expected resource in the period launching multimedia content till now and disappear
It is more close to consume numerical value indicated by actual resource consumption information in numerical value, with the time window indicated by information.Differential
Control parameter is the changing ratio of ratio control parameter, prevents practical dispensing investment fluctuation excessive.
Optionally, step 302 can implement are as follows: calculate multimedia content in i-th of time window according to following formula
Investment adjusting parameter pacing_rate in mouthful:
Pacing_rate=α × p_error+ β × i_error+ γ × d_error+1；
Wherein, α, β, γ are preset weight coefficients, and p_error indicates multimedia content in i-th of time window
Ratio control parameter, i_error indicate integration control parameter of the multimedia content in i-th of time window, and d_error is indicated
Differential control parameter of the multimedia content in i-th of time window.
In addition, investment adjusting parameter of the multimedia content in the 1st time window can calculate in the following way
Arrive: according to multimedia content in objective time interval expected resource consumption information and the resource consumption of multimedia content history
Information determines investment adjusting parameter of the multimedia content in the 1st time window.
Multimedia content expected resource consumption information in objective time interval further includes multimedia content in objective time interval
Master budget, usually by supplier's actual set of multimedia content.For example, multimedia content is expected in target time period
Resource consumption information is that the budget of the dispensing multimedia content in 1 day is 100 yuan.Multimedia content is in the 1st time window
Master budget correlation in objective time interval of investment adjusting parameter and multimedia content.Optionally, multimedia content
Master budget in objective time interval is bigger, then investment adjusting parameter of the multimedia content in the 1st time window is bigger；More matchmakers
Appearance master budget in objective time interval is smaller in vivo, then investment adjusting parameter of the multimedia content in the 1st time window is smaller.
The resource consumption information of history is used to indicate to disappear according to the resource that the history input situation of multimedia content counts
Consume situation.Optionally, when the resource consumption fast speed of the resource consumption information of history instruction multimedia content, then multimedia
Investment adjusting parameter of the content in the 1st time window sets smaller；When the resource consumption information of history indicates multimedia
When the resource consumption speed of content is slower, then multimedia content in the 1st time window investment adjusting parameter setting compared with
Greatly.
Step 303, the going out in i-th of time window with multimedia content that provide funds is launched according to the initial of multimedia content
Adjusting parameter is provided, determines that practical dispensing of the multimedia content in i-th of time window is provided funds.
The initial of multimedia content launches the resource for providing funds to refer to plan consumption when unit launches multimedia content, usually
By the customized setting of the supplier of multimedia content.The initial dispensing investment of multimedia content can be multimedia content and be clicked
The resource of plan consumption an at time；It is also possible to the resource of plan consumption when multimedia content is demonstrated one time, the present invention is implemented
Example is not construed as limiting this.
Practical dispensing investment of the multimedia content in i-th of time window refers to that in i-th of time window, unit is thrown
The resource of actual consumption when putting multimedia content.Optionally, above-mentioned practical launch provides funds to launch unit price, multimedia content to be practical
Practical dispensing unit price in i-th of time window can be in i-th of time window, when multimedia content is clicked one time
The resource of actual consumption；It is also possible in i-th of time window, the money of actual consumption when multimedia content is demonstrated one time
Source, the embodiment of the present invention are not construed as limiting this.
In embodiments of the present invention, server is provided funds according to the initial dispensing of multimedia content and multimedia content is in difference
Investment adjusting parameter in time window provides funds to carry out dynamic tune to practical dispensing of the multimedia content in different time window
It is whole.
Optionally, when investment adjusting parameter is investment discounting coefficient, step 203 specific implementation are as follows: by multimedia content
Initial dispensing provide funds and investment discounting multiplication of the multimedia content in i-th of time window, obtain multimedia content
Practical dispensing in i-th of time window is provided funds.Wherein, practical dispensing investment real_bid can be using following formula come table
Show:
Real_bid=pacing_rate*bid；
Wherein, pacing_rate refers to investment discounting coefficient of the multimedia content in i-th of time window；Bid is more
The initial dispensing of media content is provided funds.
Illustratively, the initial dispensing of multimedia content provides funds to be 5 yuan, and multimedia content is in i-th of time window
Investment discounting coefficient is 0.8, then practical dispensing of the multimedia content in i-th of time window provides funds to be 4 yuan.
Technical solution provided in an embodiment of the present invention, by the way that expected resource disappears in launching the period according to multimedia content
Information is consumed, and actual resource consumption information in the period since launching till now, to determine multimedia content next
Practical dispensing in time window is provided funds, due to considering actual resource consumption information during the practical determination for launching investment
With the factors such as expected resource consumption information, so that it is more accurate so that the practical dispensing of setting is provided funds.In addition, above-mentioned practical dispensing
The determination method of investment can also be such that master budget of the multimedia content within the above-mentioned dispensing period connects as much as possible with practical cost
Closely, reduce the probability of happening of consumption not to the utmost, also can reduce the probability of happening for the volume of transfiniting, to promote the accurate of budget control
Property.
In addition, also by determining that multimedia content is launching the expection dispensing plan in the period according to flow, to make
Exposure probability of the multimedia content when flow is more is larger, increases the probability that multimedia content is browsed or is clicked；Separately
Outside, also by determining that multimedia content is launching the expection dispensing plan in the period according to changing effect, to make multimedia
Exposure probability of the content when changing effect is preferable is larger, improves the changing effect of multimedia content.
It was introduced in foregoing embodiments, adjustment control parameter includes ratio control parameter, integration control parameter and differential
Control coefrficient.The calculating process respectively to these three adjustment control parameters is explained below.
1, ratio control parameter.
The calculating process of ratio control parameter may include steps of:
Step 401, expected resource disappears in (i-1)-th time window according to multimedia content in n time window
Information and the multimedia content actual resource consumption information in (i-1)-th time window are consumed, determines that the first consumption deviation is believed
Breath.
Multimedia content is in (i-1)-th time window in n time window indicated by expected resource consumption information
Numerical value can expected resource consumption curve be calculated in objective time interval according to multimedia content.Specifically, server
The first area made of first straight line, second straight line and above-mentioned expected resource consumption curve enclose is calculated, later by the first face
The product of master budget of the long-pending and multimedia content in objective time interval is determined as the of multimedia content in n time window
Numerical value indicated by expected resource consumption information in i-1 time window.Above-mentioned first straight line be perpendicular to horizontal axis and with cross
The abscissa of the intersection point of axis is the straight line of the point of the initial time stamp of (i-1)-th time window.Second straight line is perpendicular to cross
Axis, and the straight line with the point for the ending time stamp that the abscissa of the intersection point of horizontal axis is (i-1)-th time window.
In a specific example, multimedia content is expected in (i-1)-th time window in n time window
Numerical value min_goal_cost indicated by resource consumption information can be calculated using following formula:
Wherein, total_budget refers to master budget of the multimedia content in objective time interval, and t is current time,
Window is the length of time window, and T is the length of objective time interval, and b (t) indicates that multimedia content is expected in objective time interval
Resource consumption curve.
Numerical value indicated by actual resource consumption information can be by servicing in (i-1)-th time window for multimedia content
Device is provided funds to count and be obtained according to multimedia content in the practical dispensing of (i-1)-th time window.For example, multimedia content is i-th-
The practical dispensing of 1 time window provide funds for click one time 5 yuan, which is clicked in (i-1)-th time window
12 times, then multimedia content numerical value indicated by actual resource consumption information in (i-1)-th time window is 5*12=60
Member.
First consumption deviation information is used to indicate multimedia content actual resource consumption feelings in (i-1)-th time window
Difference between condition and expected resource consumption situation, the difference namely multimedia content are expected in (i-1)-th time window
Resource consumption information indicated by numerical value, with multimedia content in (i-1)-th time window actual resource consumption information
Difference between indicated numerical value.
Step 402, according to the first consumption deviation information, ratio control of the multimedia content in i-th of time window is determined
Parameter processed.
Optionally, server consumes numerical value indicated by deviation information for first, with multimedia content in objective time interval
Master budget between ratio, be determined as ratio control parameter of the multimedia content in i-th of time window.Of the invention real
Apply in example, calculate multimedia content numerical value indicated by the resource consumption deviation information in (i-1)-th time window it
Afterwards, it is normalized in the master budget by multimedia content in objective time interval, to reduce calculation amount.
In a specific example, integration control parameter P_error of the multimedia content in i-th of time window can
To be indicated using following formula:
Wherein, real_costwindowRefer to multimedia content actual resource consumption situation in (i-1)-th time window
Indicated numerical value；real_costwindow- min_goal_cost refers to numerical value indicated by the first consumption deviation information.
2, integration control parameter
The calculating process of integration control parameter may include following two steps:
Step 403, according to multimedia content, expected resource disappears in the 1st time window to (i-1)-th time window
Information and the multimedia content actual resource consumption information in the 1st time window to (i-1)-th time window are consumed, really
Fixed second consumption deviation information.
Multimedia content is in the 1st time window to (i-1)-th time window indicated by expected resource consumption information
Numerical value can expected resource consumption curve be calculated in objective time interval according to multimedia content.Specifically, server
Second area made of second straight line, third straight line and above-mentioned expected resource consumption curve enclose is calculated, later by the second face
The product of master budget of the long-pending and multimedia content in objective time interval is determined as multimedia content in the 1st time window to the
Numerical value indicated by expected resource consumption information in i-1 time window.Above-mentioned second straight line is that abscissa is this (i-1)-th
The straight line of the point composition of the ending time stamp of time window, third straight line is the initial time that abscissa is the 1st time window
The straight line of the point composition of stamp.
In a specific example, multimedia content is expected in the 1st time window to (i-1)-th time window
Numerical value Pre_expect_cost indicated by resource consumption information can be calculated using following formula:
Wherein, total_budget refers to master budget of the multimedia content in objective time interval；B (t) refers in multimedia
Hold the expected resource consumption curve in objective time interval.
Multimedia content is in the 1st time window to (i-1)-th time window indicated by actual resource consumption information
Numerical value can be launched out according to multimedia content in the 1st time window to (i-1)-th the practical of time window by server
Money statistics obtains.
Second consumption deviation information is used to indicate multimedia content in the 1st time window to (i-1)-th time window
Difference between actual resource consumption situation and expected resource consumption situation.The difference namely multimedia content are at the 1st
Numerical value indicated by expected resource consumption information in time window to (i-1)-th time window, when with multimedia content the 1st
Between difference in window to (i-1)-th time window between numerical value indicated by actual resource consumption information.
Step 404, according to the second consumption deviation information, integral control of the multimedia content in i-th of time window is determined
Parameter processed.
Optionally, server consumes numerical value indicated by deviation information for second, with multimedia content in objective time interval
Master budget between ratio, be determined as ratio control parameter of the multimedia content in i-th of time window.Of the invention real
It applies in example, is calculating resource consumption deviation information of the multimedia content in the 1st time window to (i-1)-th time window
After indicated numerical value, it is normalized by master budget of the multimedia content in objective time interval, to reduce meter
Calculation amount.
In a specific example, integration control parameter I_error of the multimedia content in i-th of time window can
To be indicated using following formula:
Wherein, real_costtRefer to that multimedia content is actual in the 1st time window to (i-1)-th time window
Numerical value indicated by resource consumption situation, real_costt- pre_expect_cost refers to indicated by the second consumption deviation information
Numerical value.
3, differential control parameter.
The calculating process of differential control parameter may include steps of:
Step 405, the ratio control parameter by multimedia content in i-th of time window, with multimedia content
The difference between ratio control parameter in i-1 time window, it is micro- in i-th of time window to be determined as multimedia content
Divide control parameter.
In a specific example, differential control parameter D_error of the multimedia content in i-th of time window can
To be indicated using following formula:
D_error=p_errori-p_errori-1；
Wherein, p_erroriRefer to ratio control parameter of the multimedia content in i-th of time window,
p_errori-1Refer to ratio control parameter of the multimedia content in (i-1)-th time window.
Wherein, ratio control parameter p_error of the multimedia content in (i-1)-th time windowi-1Calculating process such as
Under: according to multimedia content expected resource consumption information, Yi Jiduo in the i-th -2 time windows in n time window
Media content actual resource consumption information in the i-th -2 time windows determines multimedia content in the i-th -2 time windows
Interior resource consumption deviation information, resource consumption deviation information are used to indicate actual resource consumption situation and disappear with expected resource
Consume the difference between situation；According to resource consumption deviation information of the multimedia content in the i-th -2 time windows, more matchmakers are determined
Hold the ratio control parameter in (i-1)-th time window in vivo.
Optionally, determining multimedia content after the adjustment control parameter in i-th of time window, it is also necessary to upper
It states adjustment control parameter to be adjusted, adjustment process is as follows: comparing between adjustment control parameter and first threshold and second threshold
Size relation.First threshold and second threshold can be set according to practical adjustments demand, and the embodiment of the present invention does not make this
It limits.First threshold is less than second threshold；
If adjusting control parameter is less than first threshold, first threshold is determined as to adjust control parameter.If adjustment control
Parameter is greater than second threshold, then is determined as second threshold adjusting control parameter.If adjusting control parameter is more than or equal to the first threshold
It is worth and is less than or equal to second threshold, then it is not necessary that adjustment control parameter is adjusted.Illustratively, first threshold 0.8, second
Threshold value is 1.5.When adjusting control parameter is 0.7, which is adjusted to 0.8, when adjustment control parameter is 1.6
When, which is adjusted to 1.5；When the adjustment control parameter is adjusted to 1.1, without to the adjustment control parameter
It is adjusted.
In addition, mentioning in foregoing embodiments, adjustment control coefrficient includes ratio control parameter, integration control parameter and differential
Control coefrficient.The corresponding first threshold of difference adjustment control coefrficient, second threshold can be identical, can not also be identical, can be with
It is set according to actual needs, the embodiment of the present invention is not construed as limiting this.
In the related technology, server first calculates the exposure probability of each multimedia content, later according to each multimedia
The exposure probability of content is filtered, and will be exposed the lower multimedia content of probability and is filtered away, later to remaining multimedia
Content is ranked up, and the higher multimedia content of sorting position is launched.In the related technology, due to sorting before
A part of multimedia content is filtered, causes the quantity of multimedia content when sequence to reduce, so as to shorten competing in sequencer procedure
Queue length is striven, competition is reduced.
And in embodiments of the present invention, the process that server launches multimedia content is specific as follows:
Step 501, practical dispensing according to multimedia content in i-th of time window is provided funds and at least one its
Practical dispensing of its multimedia content in i-th of time window is provided funds, and is generated and is launched queue.
Launch includes multimedia content and at least one other multimedia content in queue.
Optionally, step 501 may include following several sub-steps:
Step 501a, provides funds and the first desired point according to practical dispensing of the multimedia content in i-th of time window
Rate is hit, determines expected revenus of the multimedia content in i-th of time window；
First expected clicking rate is used to indicate the probability that multimedia content is clicked in i-th of time window, namely
Pctr.Above-mentioned expected revenus is provided funds according to the practical dispensing of multimedia content and Pctr is practical determines.Specifically, server will
Practical dispensing of the multimedia content in i-th of time window is provided funds and the product of Pctr is determined as multimedia content i-th
Dispensing income in a time window.Pctr is used to indicate the probability that multimedia content is clicked.For example, multimedia content is
Practical dispensing in i time window provide funds for click one time 5 yuan, Pctr of the multimedia content in i-th of time window be
0.8, then dispensing income of the multimedia content in i-th of time window be click one time 4 yuan.
Step 501b, according to practical dispensing of at least one other multimedia content in i-th of time window provide funds with
And the second expected clicking rate, determine expected revenus of at least one other multimedia content in i-th of time window；
Second expected clicking rate is used to indicate what at least one other multimedia content was clicked in i-th of time window
Probability.
Step 501c, according to expected revenus of the multimedia content in i-th of time window and at least one other more
Expected revenus of the media content in i-th of time window generates and launches queue.
Optionally, server is according to dispensing income of the multimedia content in i-th of time window and at least one its
Size relation of its multimedia content between the dispensing income in i-th of time window arranges multimedia content, obtains
To dispensing queue.Specifically, dispensing income of the multimedia content in i-th of time window is bigger, then in launching queue
Position is more forward；Dispensing income of the multimedia content in i-th of time window is smaller, then more leans in the position launched in queue
Afterwards.It is ranked up by the practical dispensing investment and Pctr that combine multimedia content, so as to so as to launch multimedia content
Platform income more preferably.
In other possible examples, the generation for launching queue also needs to consider other factors, for example sends in multimedia
Hold the personal information for showing the user of request, hobby etc., the embodiment of the present invention is not construed as limiting this.In addition, server
It can be generated after practical dispensing of each multimedia content in i-th of time window is calculated and provides funds and launch queue,
Dispensing queue, the embodiment of the present invention pair can also be generated when the multimedia content for receiving user terminal transmission shows request
The generation opportunity for launching queue is not construed as limiting.
Step 502, the multimedia content to be launched is selected according to dispensing queue.
Positioned at the multimedia content for launching different location in queue, the probability launched by selection is different.Optionally, position
Multimedia content in more forward position, the probability launched by selection are larger；Positioned at the more of more rearward position
Media content, the probability launched by selection are smaller.
Optionally, server will be launched in queue and be emitted on the primary multimedia content for being determined as being launched.It can
Selection of land, server, which will be launched in queue, is emitted on the preceding m multimedia content for being determined as being launched, and m is positive integer；Its
In, m can be practical determining according to the displaying quantitative requirement of multimedia content, and the embodiment of the present invention is not construed as limiting this.
After selecting the multimedia content to be launched, server to other equipment (such as send multimedia content
Show the terminal of request) the above-mentioned multimedia content selected is sent, so that other equipment be enable to show the multimedia content.
It should be noted that technical solution provided in an embodiment of the present invention, for launch multimedia content platform and
The supplier of multimedia content produces active response.Experimental data shows using technical side provided in an embodiment of the present invention
Case is filtered due to avoiding multimedia content for launching the platform of multimedia content, increases competition queue
Length, thus make under different flow compete queue length obtain from 5%~12% different degrees of promotion, whole income
There is 0.5% promotion.For the supplier of multimedia content, the practical dispensing of multimedia content provides funds to significantly reduce, always
Body decreases by 1.9%.In addition, for every click primary charging (cost per click, cpc) advertisement, cpc is decreased by
4.3%, and ad click rate (click through rate, ctr) promotion reaches 4.1%.The same of effect is launched improving
When, reduce the cost of dispensing.
In one specifically example, in conjunction with reference Fig. 6, it illustrates the more matchmakers of dispensing shown in one embodiment of the invention
The schematic diagram held in vivo.Advertisement delivery system carries out off-line calculation according to real-time reflux data and other input datas, obtains
The pacing rate of each advertisement calculates the reality of each advertisement later according to the pacing rate of each advertisement
It launches and provides funds, and provide funds to carry out advertisement dispensing according to the practical dispensing of each above-mentioned advertisement.Wherein, reflux data refer in real time
Since a certain advertisement actual resource consumption information in the period launching till now, other input datas refer to the advertisement in mesh
Expected resource consumption information in the period is marked, the pacing rate of advertisement that is to say the investment adjusting parameter of the advertisement.
In conclusion technical solution provided in an embodiment of the present invention, by according to each multimedia content dynamic adjustment
It launches and provides funds to carry out the dispensing of subsequent multimedia content, since the dispensing of dynamic adjustment provides funds to be usually less than multimedia content
The dispensing of supplier's setting is provided funds, therefore the supplier of multimedia content can be helped to take more exposures with less price
Chance improves ROI and result of broadcast.
In addition, since, there is no being filtered to multimedia content, compared to the relevant technologies, the present invention is real in sequencer procedure
Competition queue of the example in sequencer procedure is applied there is no shortening, competition is not also weakened.
Following is apparatus of the present invention embodiment, can be used for executing embodiment of the present invention method.For apparatus of the present invention reality
Undisclosed details in example is applied, embodiment of the present invention method is please referred to.
Referring to FIG. 7, it illustrates what the dispensing of multimedia content provided by one embodiment of the present invention was provided funds to determine dress
The block diagram set, the device can be applied in computer equipment.The device has the function of realizing in above method example, described
Function can also be executed corresponding software realization by hardware realization by hardware.The apparatus may include:
Data obtaining module 701, it is described for obtaining multimedia content expected resource consumption information in objective time interval
Expected resource consumption information, which is used to indicate, to be planned to obtain resource consumption situation, institute according to the expection dispensing of the multimedia content
Stating objective time interval includes n time window, and n is the integer greater than 1.
Parameter determination module 702, for i-th of the time according to the multimedia content in the n time window
Expected resource consumption information and actual resource consumption information, determine the multimedia content in time window before window
Investment adjusting parameter in i-th of time window；Wherein, the actual resource consumption information is used to indicate according to institute
The resource consumption situation that the practical input situation of multimedia content counts is stated, the i is the integer greater than 1 and less than or equal to n.
Investment determining module 703, for being provided funds and the multimedia content according to the initial dispensing of the multimedia content
Investment adjusting parameter in i-th of time window determines the multimedia content in i-th of time window
Practical launch is provided funds.
Technical solution provided in an embodiment of the present invention, by the way that expected resource disappears in launching the period according to multimedia content
Information is consumed, and actual resource consumption information in the period since launching till now, to determine multimedia content next
Practical dispensing in time window is provided funds, due to considering actual resource consumption information during the practical determination for launching investment
With the factors such as expected resource consumption information, so that it is more accurate so that the practical dispensing of setting is provided funds.In addition, above-mentioned practical dispensing
The determination method of investment can also be such that master budget of the multimedia content within the above-mentioned dispensing period connects as much as possible with practical cost
Closely, reduce the probability of happening of consumption not to the utmost, also can reduce the probability of happening for the volume of transfiniting, to promote the accurate of budget control
Property.
In the alternative embodiment provided based on embodiment illustrated in fig. 7, the investment adjusting parameter is to provide funds to give a discount
Coefficient；The investment determining module 703, for the initial dispensing investment of the multimedia content to exist with the multimedia content
Investment discounting multiplication in i-th of time window obtains the multimedia content in i-th of time window
Practical dispensing provide funds.
In another alternative embodiment provided based on embodiment illustrated in fig. 7, the multimedia content is at described i-th
Adjustment control parameter of the investment adjusting parameter according to the multimedia content in i-th of time window in time window
It determines, the adjustment control parameter is used to control investment adjusting parameter using proportional integral differential pid control algorithm.
Optionally, the parameter determination module 702, is used for:
According to the multimedia content in the time window before i-th of time window in the n time window
Expected resource consumption information and actual resource consumption information determine the multimedia content in i-th of time window
Interior adjustment control parameter, the adjustment control parameter are used for using proportional integral differential pid control algorithm to adjustment ginseng of providing funds
Number is controlled；
According to adjustment control parameter of the multimedia content in i-th of time window, the multimedia is determined
Investment adjusting parameter of the content in i-th of time window.
Optionally, the adjustment control parameter includes ratio control parameter；The parameter determination module 702, is used for:
According to the multimedia content in (i-1)-th time window in the n time window expected resource disappear
Information and the multimedia content actual resource consumption information in (i-1)-th time window are consumed, determines that first disappears
Deviation information is consumed, it is real in i-th of time window that the first consumption deviation information is used to indicate the multimedia content
Difference between the resource consumption situation on border and expected resource consumption situation；
According to the first consumption deviation information, ratio of the multimedia content in i-th of time window is determined
Example control parameter.
Optionally, the adjustment control parameter includes integration control parameter；The parameter determination module 702, is used for:
According to the multimedia content, expected resource consumption is believed in the 1st time window to (i-1)-th time window
Breath and the multimedia content actual resource consumption letter in the 1st time window to (i-1)-th time window
Breath determines that the second consumption deviation information, the second consumption deviation information are used to indicate the multimedia content at described 1st
Difference in time window to (i-1)-th time window between actual resource consumption situation and expected resource consumption situation；
It is inclined according to resource consumption of the multimedia content in the 1st time window to (i-1)-th time window
Poor information determines integration control parameter of the multimedia content in i-th of time window.
Optionally, the adjustment control parameter includes differential control parameter；The parameter determination module 702 is used for institute
Ratio control parameter of the multimedia content in i-th of time window is stated, with the multimedia content in (i-1)-th time
The difference between ratio control parameter in window, it is micro- in i-th of time window to be determined as the multimedia content
Divide control parameter.
Optionally, the parameter determination module 702, for calculating the multimedia content described the according to following formula
Investment adjusting parameter pacing_rate in i time window:
Pacing_rate=α × p_error+ β × i_error+ γ × d_error+1；
Wherein, α, β, γ are preset weight coefficients, and p_error indicates the multimedia content in i-th of the time
Ratio control parameter in window, i_error indicate integration control of the multimedia content in i-th of time window
Parameter, d_error indicate differential control parameter of the multimedia content in i-th of time window.
Optionally, referring to FIG. 8, described device further include: parameter adjustment module 704.
Parameter adjustment module 704, is used for:
Compare the size relation between the adjustment control parameter and first threshold and second threshold, wherein described first
Threshold value is less than the second threshold；
If the adjustment control parameter is less than the first threshold, the first threshold is determined as the adjustment and is controlled
Parameter；
If the adjustment control parameter is greater than the second threshold, the second threshold is determined as the adjustment and is controlled
Parameter.
In another alternative embodiment provided based on embodiment illustrated in fig. 7, the data obtaining module 701 is used for:
Obtain dispensing mode of the multimedia content in the objective time interval；
According to the dispensing mode, determine that expected launch of the multimedia content in the objective time interval is counted
It draws, expected launch plans to determine based on following at least one: flow, changing effect, time；
Planned according to expected launch, draws the multimedia content expected resource consumption in the objective time interval
Curve, wherein the expected resource consumption curve is the expected resource consumption information.
In another alternative embodiment provided based on embodiment illustrated in fig. 7, referring to FIG. 8, described device further include:
Queue generation module 705 and Content selection module 706.
Queue generation module 705, for the practical dispensing according to the multimedia content in i-th of time window
The practical dispensing of investment and at least one other multimedia content in i-th of time window is provided funds, and is generated and is launched team
It arranges, includes the multimedia content and at least one other multimedia content in the dispensing queue.
Content selection module 706, for selecting the multimedia content to be launched according to the dispensing queue, wherein position
The multimedia content of different location, the probability launched by selection are different in the dispensing queue.Optionally, the queue
Generation module 708, is used for:
It is provided funds according to practical dispensing of the multimedia content in i-th of time window and first is expected to click
Rate determines expected revenus of the multimedia content in i-th of time window, and the described first expected clicking rate is for referring to
Show the probability that the multimedia content is clicked in i-th of time window；
Provided funds according to practical dispensing of at least one other multimedia content in i-th of time window and
Second expected clicking rate, determines expected revenus of at least one other multimedia content in i-th of time window,
Described second expected clicking rate is used to indicate at least one other multimedia content in i-th of time window by point
The probability hit；
According to expected revenus of the multimedia content in i-th of time window and it is described at least one its
Expected revenus of its multimedia content in i-th of time window, generates the dispensing queue.
In another alternative embodiment provided based on embodiment illustrated in fig. 7, the parameter determination module 702 is used for
According to the multimedia content in objective time interval the resource of expected resource consumption information and the multimedia content history
Consumption information determines investment adjusting parameter of the multimedia content in the 1st time window；Wherein, the money of the history
Source consumption information is used to indicate the resource consumption situation counted according to the history input situation of the multimedia content.
Referring to FIG. 9, it illustrates the structural schematic diagrams of computer equipment provided by one embodiment of the present invention.The calculating
Machine equipment can be server.The dispensing for the multimedia content that the computer equipment is used to implement to provide in above-described embodiment is provided funds
Determination method.Specifically:
Computer equipment 900 is including central processing unit (CPU) 901 including random access memory (RAM) 902 and only
Read the system storage 904 of memory (ROM) 903, and the system of connection system storage 904 and central processing unit 901
Bus 905.Computer equipment 900 further includes that the basic input/output of information is transmitted between each device helped in computer
System (I/O system) 906, and large capacity for storage program area 913, application program 914 and other program modules 915 are deposited
Store up equipment 907.
Basic input/output 906 includes display 908 for showing information and inputs information for user
The input equipment 909 of such as mouse, keyboard etc.Wherein display 908 and input equipment 909 are all by being connected to system bus
905 input and output controller 910 is connected to central processing unit 901.Basic input/output 906 can also include defeated
Enter o controller 910 for receiving and handling from the defeated of multiple other equipment such as keyboard, mouse or electronic touch pen
Enter.Similarly, input and output controller 910 also provides output to display screen, printer or other kinds of output equipment.
Mass-memory unit 907 is connected by being connected to the bulk memory controller (not shown) of system bus 905
To central processing unit 901.Mass-memory unit 907 and its associated computer-readable medium are computer equipment 900
Non-volatile memories are provided.That is, mass-memory unit 907 may include such as hard disk or CD-ROM drive it
The computer-readable medium (not shown) of class.
Without loss of generality, computer-readable medium may include computer storage media and communication media.Computer storage
Medium includes any of the information such as computer readable instructions, data structure, program module or other data for storage
The volatile and non-volatile of method or technique realization, removable and irremovable medium.Computer storage medium include RAM,
ROM, EPROM, EEPROM, flash memory or other solid-state storages its technologies, CD-ROM, DVD or other optical storages, cassette, magnetic
Band, disk storage or other magnetic storage devices.Certainly, skilled person will appreciate that computer storage medium is not limited to
It states several.Above-mentioned system storage 904 and mass-memory unit 907 may be collectively referred to as memory.
According to various embodiments of the present invention, computer equipment 900 can also be arrived by network connections such as internets
Remote computer operation on network.Namely computer equipment 900 can be by the network interface that is connected on system bus 905
Unit 911 is connected to network 912, in other words, Network Interface Unit 911 also can be used be connected to other kinds of network or
Remote computer system (not shown).
Memory further includes one, and perhaps more than one program one or more than one program are stored in memory
In, and be configured to be executed by one or more than one processor.Said one or more than one program include for holding
The instruction for the determination method that the dispensing of the above-mentioned multimedia content of row is provided funds.
In the exemplary embodiment, a kind of computer readable storage medium is additionally provided, is stored in the storage medium
At least one instruction, at least one section of program, code set or instruction set, at least one instruction, at least one section of program, institute
Code set or instruction set is stated to be loaded by the processor of computer equipment and executed to realize the multimedia in above method embodiment
The determination method that the dispensing of content is provided funds.
Optionally, above-mentioned computer readable storage medium can be ROM, random access memory (RAM), CD-ROM, magnetic
Band, floppy disk and optical data storage devices etc..
In the exemplary embodiment, a kind of computer program product is additionally provided, when the computer program product is performed
When, it is used to execute the determination method that the dispensing of multimedia content described in above-mentioned aspect is provided funds.
It should be understood that referenced herein " multiple " refer to two or more."and/or", description association
The incidence relation of object indicates may exist three kinds of relationships, for example, A and/or B, can indicate: individualism A exists simultaneously A
And B, individualism B these three situations.Character "/" typicallys represent the relationship that forward-backward correlation object is a kind of "or".Make herein
" first ", " second " and similar word are not offered as any sequence, quantity or importance, and are used only to distinguish
Different component parts.
The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.
The above is only exemplary embodiment of the present invention, are not intended to limit the invention, all in spirit and original of the invention
Within then, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.
Claims (15)
1. the determination method that a kind of dispensing of multimedia content is provided funds, which is characterized in that be applied in computer equipment, the side
Method includes:
The multimedia content expected resource consumption information in objective time interval is obtained, the expected resource consumption information is used
Planned to obtain resource consumption situation according to the expection dispensing of the multimedia content in instruction, when the objective time interval includes n
Between window, n is integer greater than 1；
It is expected in the time window before i-th of time window in the n time window according to the multimedia content
Resource consumption information and actual resource consumption information, determine the multimedia content in i-th of time window
Investment adjusting parameter；Wherein, the actual resource consumption information is used to indicate the practical dispensing according to the multimedia content
The resource consumption situation that situation counts, the i are the integer greater than 1 and less than or equal to n；
Initial according to the multimedia content launches the going out in i-th of time window with the multimedia content that provide funds
Adjusting parameter is provided, determines that practical dispensing of the multimedia content in i-th of time window is provided funds.
2. the method according to claim 1, wherein the investment adjusting parameter is investment discounting coefficient；
It is described to be provided funds with the multimedia content in i-th of time window according to the initial dispensing of the multimedia content
Investment adjusting parameter, determine that practical dispensing of the multimedia content in i-th of time window is provided funds, comprising:
The initial dispensing of the multimedia content is provided funds and investment of the multimedia content in i-th of time window
Discounting multiplication obtains practical dispensing of the multimedia content in i-th of time window and provides funds.
3. the method according to claim 1, wherein the investment adjusting parameter is true according to adjustment control parameter
Fixed, the adjustment control parameter is used to control investment adjusting parameter using proportional integral differential pid control algorithm.
4. according to the method described in claim 3, it is characterized in that, the adjustment control parameter includes ratio control parameter；Institute
State method further include:
According to the multimedia content expected resource consumption letter in (i-1)-th time window in the n time window
Breath and the multimedia content actual resource consumption information in (i-1)-th time window, determine that the first consumption is inclined
Poor information, wherein the first consumption deviation information is used to indicate the multimedia content in (i-1)-th time window
Difference between actual resource consumption situation and expected resource consumption situation；
According to the first consumption deviation information, ratio control of the multimedia content in i-th of time window is determined
Parameter processed.
5. according to the method described in claim 3, it is characterized in that, the adjustment control parameter includes integration control parameter；Institute
State method further include:
According to the multimedia content in the 1st time window to (i-1)-th time window expected resource consumption information, with
And the multimedia content actual resource consumption information in the 1st time window to (i-1)-th time window, it determines
Second consumption deviation information, wherein the second consumption deviation information is used to indicate the multimedia content at described 1st
Between difference in window to (i-1)-th time window between actual resource consumption situation and expected resource consumption situation；
According to the second consumption deviation information, integral control of the multimedia content in i-th of time window is determined
Parameter processed.
6. according to the method described in claim 3, it is characterized in that, the adjustment control parameter includes differential control parameter；Institute
State method further include:
By ratio control parameter of the multimedia content in i-th of time window, with the multimedia content
The difference between ratio control parameter in i-1 time window is determined as the multimedia content in i-th of time window
Differential control parameter in mouthful.
7. according to the described in any item methods of claim 3 to 6, which is characterized in that the multimedia content is at described i-th
Between investment adjusting parameter pacing_rate in window determine according to the following equation:
Pacing_rate=α × p_error+ β × i_error+ γ × d_error+1；
Wherein, α, β, γ are preset weight coefficients, and p_error indicates the multimedia content in i-th of time window
Interior ratio control parameter, i_error indicate integration control ginseng of the multimedia content in i-th of time window
Number, d_error indicate differential control parameter of the multimedia content in i-th of time window.
8. according to the described in any item methods of claim 3 to 6, which is characterized in that the method also includes:
Compare the size relation between the adjustment control parameter and first threshold and second threshold, wherein the first threshold
Less than the second threshold；
If the adjustment control parameter is less than the first threshold, the first threshold is determined as the adjustment control ginseng
Number；
If the adjustment control parameter is greater than the second threshold, the second threshold is determined as the adjustment control ginseng
Number.
9. method according to any one of claims 1 to 6, which is characterized in that the acquisition multimedia content is in target
Expected resource consumption information in section, comprising:
Obtain dispensing mode of the multimedia content in the objective time interval；
According to the dispensing mode, the expected dispensing plan of the multimedia content in the objective time interval, institute are determined
Expected dispensing plan is stated based on following at least one determining: flow, changing effect, time；
Planned according to expected launch, it is bent to draw the multimedia content expected resource consumption in the objective time interval
Line, wherein the expected resource consumption curve is the expected resource consumption information.
10. method according to any one of claims 1 to 6, which is characterized in that described according to the first of the multimedia content
Begin to launch and provide funds and investment adjusting parameter of the multimedia content in i-th of time window, determines the multimedia
Content is after the practical dispensing in i-th of time window is provided funds, further includes:
It is provided funds according to practical dispensing of the multimedia content in i-th of time window and at least one other more
Practical dispensing of the media content in i-th of time window is provided funds, and is generated and is launched queue, includes institute in the dispensing queue
State multimedia content and at least one other multimedia content；
The multimedia content to be launched is selected according to the dispensing queue, wherein is located at different location in the dispensing queue
Multimedia content, the probability launched by selection is different.
11. according to the method described in claim 10, it is characterized in that, it is described according to the multimedia content at described i-th
The reality of practical dispensing investment and at least one other multimedia content in i-th of time window in time window
Border, which is launched, provides funds, and generates and launches queue, comprising:
It is provided funds according to practical dispensing of the multimedia content in i-th of time window and first is expected clicking rate,
Determine expected revenus of the multimedia content in i-th of time window；Wherein, the described first expected clicking rate is used for
Indicate the probability that the multimedia content is clicked in i-th of time window；
According to practical dispensing investment and second of at least one other multimedia content in i-th of time window
It is expected that clicking rate, determines expected revenus of at least one other multimedia content in i-th of time window；Its
In, the described second expected clicking rate is used to indicate at least one other multimedia content in i-th of time window
The probability being clicked；
According to expected revenus of the multimedia content in i-th of time window and described at least one other more
Expected revenus of the media content in i-th of time window, generates the dispensing queue.
12. method according to any one of claims 1 to 6, which is characterized in that the acquisition multimedia content is in target
In section after expected resource consumption information, further includes:
According to the multimedia content in objective time interval expected resource consumption information and the multimedia content history
Resource consumption information determines investment adjusting parameter of the multimedia content in the 1st time window；
Wherein, the resource consumption information of the history is used to indicate counts according to the history input situation of the multimedia content
Resource consumption situation.
13. the determining device that a kind of dispensing of multimedia content is provided funds, which is characterized in that it is applied in computer equipment, it is described
Device includes:
Data obtaining module, it is described expected for obtaining multimedia content expected resource consumption information in objective time interval
Resource consumption information, which is used to indicate, to be planned to obtain resource consumption situation, the target according to the expection dispensing of the multimedia content
Period includes n time window, and n is the integer greater than 1；
Parameter determination module, for according to the multimedia content before i-th of time window in the n time window
Time window in expected resource consumption information and actual resource consumption information, determine the multimedia content described
Investment adjusting parameter in i time window；Wherein, the actual resource consumption information is used to indicate according to the multimedia
The resource consumption situation that the practical input situation of content counts, the i are the integer greater than 1 and less than or equal to n；
Investment determining module, for being provided funds according to the initial dispensing of the multimedia content and the multimedia content is described the
Investment adjusting parameter in i time window determines practical dispensing of the multimedia content in i-th of time window
It provides funds.
14. a kind of computer equipment, which is characterized in that the computer equipment includes processor and memory, the memory
In be stored at least one instruction, at least one section of program, code set or instruction set, at least one instruction, described at least one
Duan Chengxu, the code set or instruction set are loaded by the processor and are executed to realize such as any one of claim 1 to 12 institute
The determination method that the dispensing for the multimedia content stated is provided funds.
15. a kind of computer readable storage medium, which is characterized in that be stored at least one in the computer readable storage medium
Item instruction, at least one section of program, code set or instruction set, at least one instruction, at least one section of program, the code
Collection or instruction set are loaded by processor and are executed to realize the dispensing such as the described in any item multimedia content of claim 1 to 12
The determination method of investment.
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