CN114500639A

CN114500639A - Multimedia data delivery method and device, electronic equipment and storage medium

Info

Publication number: CN114500639A
Application number: CN202210028956.7A
Authority: CN
Inventors: 赵雍; 彭铁虎; 陈泽军; 张新星; 王路敏; 张鑫杨; 赵丞兵
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-01-11
Filing date: 2022-01-11
Publication date: 2022-05-13

Abstract

The application relates to a multimedia data delivery method, a device, electronic equipment and a storage medium, relating to the technical field of Internet, wherein the delivery device delivers target multimedia data in a first preset period according to first delivery configuration information after determining the first delivery configuration information comprising a first unit amount and a first total budget amount corresponding to the target multimedia data delivered in the target dimension in the first preset period; the releasing device adjusts the first releasing configuration information according to a preset adjusting strategy and the consumption rate of releasing the target multimedia data in a first preset period to obtain second releasing configuration information comprising a second unit amount and a second total budget amount, and continuously releases the target multimedia data in a second preset period according to the second releasing configuration information. Therefore, the releasing configuration information does not need to be adjusted manually, the releasing operation time is shortened, and the releasing efficiency is improved.

Description

Multimedia data delivery method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a multimedia data delivery method and apparatus, an electronic device, and a storage medium.

Background

In the process of internet content creation, a subscription object (such as fan) plays an important role in continuously active and continuously creating creators on a platform. In order to add the subscription object, the platform can release the multimedia data created by the creator to the user terminal in a bidding release mode.

At present, a thrower of a platform generally selects multimedia data by adopting a manual throwing mode when popularizing the multimedia data. The manual putting mode can be as follows: the throwing personnel sets the unit amount and the total budget of the throwing of the multimedia data by experience; after the releasing is finished, the releasing personnel release the multimedia data according to experience again. The method depends on subjective judgment of a throwing member, and the regulation of the throwing unit amount and the total budget each time also depends on manual operation, so that the efficiency is low. Therefore, how to improve the multimedia data delivery efficiency becomes an urgent problem to be solved.

Disclosure of Invention

The present disclosure provides a multimedia data delivery method, an apparatus, an electronic device, and a storage medium, which can improve the delivery efficiency of multimedia data.

The technical scheme of the embodiment of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, a method for delivering multimedia data is provided, which may include: a multimedia data delivery device (for convenience of description, referred to as a delivery device in the following) determines first delivery configuration information including a first unit amount and a first total budget amount corresponding to the delivery of target multimedia data in a target dimension within a first preset period, wherein the unit amount is an amount corresponding to the target multimedia data of the delivery unit quantity in the target dimension; the releasing device releases the target multimedia data in a first preset period according to the first releasing configuration information; the throwing device regulates the first throwing configuration information according to a preset regulation strategy and the consumption rate of throwing target multimedia data in a first preset period to obtain second throwing configuration information comprising a second unit amount and a second total budget amount, wherein the consumption rate of throwing the target multimedia data is the ratio of the actual consumption amount of throwing the target multimedia data in the first preset period to the first total budget amount; and the releasing device continues to release the target multimedia data in a second preset period according to the second releasing configuration information.

Optionally, the method further comprises: the method comprises the steps that a throwing device obtains a plurality of multimedia data and responds to a first input operation to obtain a preset screening condition; and the releasing device screens the multimedia data according to preset screening conditions to determine target multimedia data.

Optionally, the method further comprises: and the releasing device responds to the first modification operation, modifies the preset screening conditions, screens the plurality of multimedia data by using the modified preset screening conditions, and determines the target multimedia data.

Optionally, the method for "filtering a plurality of multimedia data according to a preset filtering condition and determining target multimedia data" may specifically include: if the release time of the multimedia data is before the time for planning to release the multimedia data, the releasing device filters the multimedia data according to a preset filtering condition; if the release time of the multimedia data is behind the time for planning to release the multimedia data, the releasing device periodically filters the multimedia data according to preset filtering conditions; and the releasing device takes the multimedia data meeting the preset screening condition as target multimedia data.

Optionally, the preset adjustment policy includes adjustment coefficients corresponding to a plurality of consumption rate intervals, and the method for adjusting the first delivery configuration information according to the preset adjustment policy and the consumption rate of delivering the target multimedia data in the first preset period to obtain the second delivery configuration information specifically includes: the releasing device determines an adjusting coefficient corresponding to the consumption rate in a first preset period according to the consumption rate of the target multimedia data in the first preset period and the adjusting coefficients corresponding to the consumption rate intervals; and the releasing device adjusts the first releasing configuration information according to the adjustment coefficient to obtain second releasing configuration information.

Optionally, the method for determining the adjustment coefficient corresponding to the consumption rate in the first preset period according to the consumption rate of the target multimedia data in the first preset period and the adjustment coefficients corresponding to the multiple consumption rate intervals specifically includes: when the consumption rate is in the first consumption rate interval, the throwing device determines that the adjusting coefficient corresponding to the consumption rate comprises a first adjusting coefficient and a second adjusting coefficient, wherein the first adjusting coefficient is used for adjusting the first unit amount, and the second adjusting coefficient is used for adjusting the first total budget amount; when the consumption rate is in a second consumption rate interval, the throwing device determines that the adjustment coefficient corresponding to the consumption rate comprises a third adjustment coefficient, the third adjustment coefficient is used for adjusting the first unit amount, and the maximum value of the second consumption rate interval is smaller than the minimum value of the first consumption rate interval; when the consumption rate is in a third consumption rate interval, the feeding device determines that the adjustment coefficient corresponding to the consumption includes a fourth adjustment coefficient and a fifth adjustment coefficient, the fourth adjustment coefficient is used for adjusting the first unit amount, the fifth adjustment coefficient is used for adjusting the first total budget amount, the maximum value of the third consumption rate interval is smaller than the minimum value of the second consumption rate interval, the third adjustment coefficient is larger than or equal to the first adjustment coefficient, the fifth adjustment coefficient is larger than or equal to the third adjustment coefficient, and the fifth adjustment coefficient is smaller than the second adjustment coefficient.

Optionally, the method may further include: and when detecting that the target multimedia data release information meets a preset stop condition, stopping releasing the target multimedia data by the release device, wherein the preset stop condition comprises one or more of the conditions that the total consumption amount in unit time is lower than a first preset amount, the release quantity in unit time is less than or equal to a preset value, and the release duration exceeds a preset duration.

Optionally, the method for "determining the first configuration information" specifically includes: responding to the second input operation, the putting device obtains initial putting configuration information of the target multimedia data, wherein the initial putting configuration information comprises putting duration, putting pages, putting modes, corresponding initial preset total limit and maximum unit limit corresponding to the target dimensionality of the multimedia data, and the initial total budget limit corresponding to different putting modes is different; and the launching device determines first configuration information according to the initial launching configuration information.

Optionally, the method may further include: and the launching device stores the initial launching configuration information into the memory.

According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia data delivery apparatus, which may include: the device comprises a determining unit, a throwing unit and an adjusting unit; the system comprises a determining unit, a first configuration information unit and a second configuration information unit, wherein the determining unit is used for determining first delivery configuration information comprising a first unit amount and a first total budget amount corresponding to the delivery of target multimedia data in a target dimension in a first preset period, and the unit amount is the amount corresponding to the delivery of unit amount of the target multimedia data in the target dimension; the releasing unit is used for releasing the target multimedia data in a first preset period according to the first releasing configuration information; the adjusting unit is used for adjusting the first delivery configuration information according to a preset adjusting strategy and the consumption rate of delivering the target multimedia data in a first preset period to obtain second delivery configuration information comprising a second unit amount and a second total budget amount, wherein the consumption rate of delivering the target multimedia data is the ratio of the actual consumption amount of delivering the target multimedia data in the first preset period to the first total budget amount; and the releasing unit is further used for continuing releasing the target multimedia data in a second preset period according to the second releasing configuration information.

Optionally, the apparatus further includes an obtaining unit, configured to obtain a plurality of multimedia data, and obtain a preset filtering condition in response to a first input operation; and the determining unit is also used for screening the multimedia data according to preset screening conditions to determine target multimedia data.

Optionally, the determining unit is further configured to modify the preset filtering condition in response to the first modification operation, and filter the plurality of multimedia data using the modified preset filtering condition to determine the target multimedia data.

Optionally, the determining unit is specifically configured to: if the release time of the multimedia data is before the time for planning to release the multimedia data, screening the multimedia data according to a preset screening condition; if the release time of the multimedia data is behind the time for planning to release the multimedia data, periodically screening the multimedia data according to preset screening conditions; and taking the multimedia data meeting the preset screening conditions as target multimedia data.

Optionally, the preset adjustment policy includes adjustment coefficients corresponding to a plurality of consumption rate intervals, and the adjustment unit is specifically configured to determine an adjustment coefficient corresponding to the consumption rate in a first preset period according to the consumption rate of the target multimedia data in the first preset period and the adjustment coefficients corresponding to the plurality of consumption rate intervals; and adjusting the first launching configuration information according to the adjustment coefficient to obtain second launching configuration information.

Optionally, the determining unit is specifically configured to: when the consumption rate is in the first consumption rate interval, determining that the adjustment coefficient corresponding to the consumption rate comprises a first adjustment coefficient and a second adjustment coefficient, wherein the first adjustment coefficient is used for adjusting the first unit amount, and the second adjustment coefficient is used for adjusting the first total budget amount; when the consumption rate is in a second consumption rate interval, determining that the adjustment coefficient corresponding to the consumption rate comprises a third adjustment coefficient, wherein the third adjustment coefficient is used for adjusting the first unit amount, and the maximum value of the second consumption rate interval is smaller than the minimum value of the first consumption rate interval; and when the consumption rate is in a third consumption rate interval, determining that the adjustment coefficient corresponding to the consumption comprises a fourth adjustment coefficient and a fifth adjustment coefficient, wherein the fourth adjustment coefficient is used for adjusting the first unit amount, the fifth adjustment coefficient is used for adjusting the first total budget amount, and the maximum value of the third consumption rate interval is smaller than the minimum value of the second consumption rate interval.

Optionally, the delivering unit is further configured to stop delivering the target multimedia data when it is detected that the delivering information of the target multimedia data meets a preset stop condition, where the preset stop condition includes one or more of that the total consumption amount per unit time is lower than a first preset amount, that the delivering number per unit time is less than or equal to a preset value, and that the delivering time length exceeds a preset time length.

Optionally, the determining unit is specifically configured to, in response to the second input operation, obtain initial delivery configuration information of the target multimedia data, where the initial delivery configuration information includes a delivery duration, a delivery page, a delivery mode, a corresponding initial preset total amount, and a maximum unit amount corresponding to the target dimension of the multimedia data, and initial total budget amounts corresponding to different delivery modes are different; and determining first configuration information according to the initial release configuration information.

Optionally, the device further includes a storage unit, and the determining unit is further configured to store the initial delivery configuration information in the storage unit.

According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, which may include: a processor and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement any one of the above-mentioned first aspect, optionally the method for delivering multimedia data.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium having instructions stored thereon, which, when executed by a processor of an electronic device, enable the electronic device to perform any one of the above-mentioned first aspect, optionally a multimedia data delivery method.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product, which includes computer instructions, when the computer instructions are executed on an electronic device, cause the electronic device to execute the method for delivering multimedia data according to any one of the optional implementation manners of the first aspect.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

based on any one of the above aspects, in the disclosure, after the delivery device determines delivery configuration information for delivering the target multimedia data in a first preset period and delivers the target multimedia data in the first preset period according to the delivery configuration information, the delivery device adjusts the first delivery configuration information according to a preset adjustment policy and a consumption rate of delivering the target multimedia data in the first preset period to obtain delivery configuration information for delivering the target multimedia data in a second preset period, and continues to deliver the target multimedia data in the second preset period by using the adjusted delivery configuration information. Since the consumption rate of the target multimedia data is the ratio between the actual consumption amount of the target multimedia data delivered in the first preset period and the total budget amount in the first preset period, that is, the consumption rate of the target multimedia data can be used for representing the condition of delivering the target multimedia data in the first preset period. Meanwhile, the putting device can adjust the unit amount and the total budget amount corresponding to the target multimedia data according to the preset adjusting strategy without manual operation. Therefore, compared with a manual releasing mode, the releasing configuration information adjusting method and device for the multimedia data can reduce adjusting time of releasing configuration information of the multimedia data and improve releasing efficiency of the multimedia data.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is a schematic flowchart illustrating a method for manually delivering multimedia data according to an embodiment of the present disclosure;

fig. 2 is a schematic structural diagram of a communication system provided by an embodiment of the present disclosure;

fig. 3 is a schematic structural diagram illustrating a multimedia data delivery apparatus according to an embodiment of the present disclosure;

fig. 4 is a flowchart illustrating a multimedia data delivery method according to an embodiment of the present disclosure;

fig. 5 is a schematic diagram illustrating an interface for setting delivery configuration information according to an embodiment of the present disclosure;

fig. 6 is a schematic diagram illustrating an interface for setting a delivery policy according to an embodiment of the present disclosure;

fig. 7 is a flowchart illustrating a method for delivering multimedia data according to an embodiment of the present disclosure;

FIG. 8 is a schematic diagram illustrating an interface for setting a filtering condition according to an embodiment of the disclosure;

fig. 9 is a flowchart illustrating a method for delivering multimedia data according to an embodiment of the present disclosure;

fig. 10 is a flowchart illustrating a method for delivering multimedia data according to an embodiment of the present disclosure;

fig. 11 is a flowchart illustrating a method for delivering multimedia data according to an embodiment of the present disclosure;

fig. 12 is a flowchart illustrating a method for delivering multimedia data according to an embodiment of the present disclosure;

fig. 13 is a flowchart illustrating a method for delivering multimedia data according to an embodiment of the present disclosure;

fig. 14 is a schematic structural diagram illustrating a device for delivering multimedia data according to an embodiment of the present disclosure;

fig. 15 is a schematic structural diagram illustrating a device for delivering multimedia data according to an embodiment of the present disclosure.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, and/or components.

The data to which the present disclosure relates may be data that is authorized by a user or sufficiently authorized by parties.

As described in the background, in the field of internet multimedia data delivery, since the budget for delivering multimedia data is limited, the deliverer may want to achieve more target volume within an acceptable cost range while ensuring that the delivery is completed within a delivery period.

Generally, multimedia data is generally delivered manually. For example, the publisher may directly specify multimedia data for delivery empirically and set a unit amount of delivery (which may also be referred to as unit price), a total budget amount, and a delivery duration. After the releasing is finished, the releasing personnel can adjust the releasing unit amount, the total budget amount and the releasing time length based on the releasing result at this time and release the releasing again. For example, as shown in fig. 1, the process of manual delivery may include S1-S5:

and S1, manually screening the multimedia data which can be delivered.

The multimedia data which can be released refers to multimedia data which meets the release standard. The multimedia data may include video data, audio data, and the like.

And S2, manually releasing the screened multimedia data on a releasing platform.

The delivery platform may be a platform that may be used to push multimedia data, for example, may be a server that provides multimedia data. The server may push multimedia data to the user's terminal device.

And S3, manually analyzing the throwing effect data after the throwing is finished.

Wherein, the effect data may refer to an actual consumption amount, a target growth condition, etc. for delivering the multimedia data. If the putting effect data does not meet the preset target, executing S4; if the launch effect data meets the preset target, S5 is executed.

And S4, manually adjusting the releasing rule, and continuously releasing the multimedia data on the releasing platform by using the adjusted releasing rule.

And S5, stopping putting the multimedia data.

According to the steps, the manual throwing mode is completely dependent on the experience of a throwing person and manual operation. Because the error rate of manual operation is high, the efficiency is low, and the interval between any two throwing operations is very unstable, the ratio of the actual throwing time length in the throwing period is reduced.

In addition, with the continuous expansion of platforms, more and more multimedia data need to be released by a releasing person. If the multimedia data are screened and released manually, and the releasing effect data are analyzed, the working pressure of releasing personnel is increased, and meanwhile, the multimedia data which are newly released in real time cannot be popularized in time. Therefore, how to improve the multimedia data delivery efficiency becomes an urgent problem to be solved.

In view of this, an embodiment of the present application provides a method for delivering multimedia data, where the method may include: determining first delivery configuration information, wherein the first delivery configuration information can comprise a first unit amount and a first total budget amount corresponding to the target multimedia data delivered under the target dimensionality in a first preset period; target multimedia data are released in a first preset period according to the first release configuration information; adjusting the first delivery configuration information according to a preset adjustment strategy and a consumption rate of delivering the target multimedia data in a first preset period to obtain second delivery configuration information, wherein the consumption rate is a ratio between an actual consumption amount of delivering the target multimedia data in the first preset period and a first total budget amount, the second delivery configuration information comprises a second unit amount and a second total budget amount corresponding to the target multimedia data in a second preset period, and the second preset period is the next one of the first preset period; and continuing to put the target multimedia data according to the second putting configuration information.

Based on the technical scheme provided by the embodiment of the application, after the target multimedia data is released in the first preset period according to the release configuration information, the first release configuration information is adjusted according to the preset adjustment strategy and the consumption rate of the target multimedia data released in the first preset period to obtain the release configuration information of the target multimedia data released in the second preset period, and the target multimedia data is continuously released in the second preset period by using the adjusted release configuration information. Since the consumption rate of the target multimedia data is the ratio between the actual consumption amount of the target multimedia data delivered in the first preset period and the total budget amount in the first preset period, that is, the consumption rate of the target multimedia data can be used for representing the condition of delivering the target multimedia data in the first preset period. Meanwhile, the unit amount and the total budget amount corresponding to the target multimedia data can be adjusted according to the preset adjustment strategy without manual operation. Therefore, compared with a manual releasing mode, the releasing configuration information adjusting method and device for the multimedia data can reduce adjusting time of releasing configuration information of the multimedia data and improve releasing efficiency of the multimedia data.

The multimedia data delivery method provided by the embodiment of the present disclosure is exemplarily described below with reference to the accompanying drawings:

fig. 2 is a schematic diagram of a communication system according to an embodiment of the present application. The communication system may include a delivery device 100 and a delivery platform 200.

The delivery device 100 may include one or more modules shown in fig. 3. The delivery device 100 may be a device that can be installed and deliver multimedia data, such as a computer, a desktop computer, a notebook computer, and an ultra-mobile personal computer (UMPC), and the present disclosure does not particularly limit the specific form of the delivery device. The system can be used for man-machine interaction with a user through one or more modes of a keyboard, a touch pad, a touch screen, a remote controller, voice interaction or handwriting equipment and the like.

The delivery platform 200 may be configured to deliver multimedia data to the user terminal device according to the delivery plan of the delivery apparatus 100.

In some embodiments, delivery platform 200 may be a single server or may be a server cluster comprising a plurality of servers. In some embodiments, the server cluster may also be a distributed cluster. The present disclosure is also not limited to a particular implementation of launch platform 200.

In some embodiments, the delivery apparatus 100 and the delivery platform 200 may be separate devices or may be integrated, and embodiments of the present disclosure are not limited thereto.

In a possible implementation manner, as shown in fig. 3, a schematic diagram of a multimedia data delivery apparatus provided in an embodiment of the present disclosure is shown in fig. 3, where the multimedia data delivery apparatus may include: the system comprises an odd task module, a filtering task module, a re-filtering module, a new release work filtering module, a screening task module, a putting task module, an order task module, a material filtering component, a price adjusting component and a database.

The odd task module may be configured to compare the time period of release of the plan created by the user in the schedule with the current time, and determine the state of the plan. For example, if the time period of the planned delivery is after the current time, the state of the plan is to be delivered; if the time period of the planned release comprises the current time, the state of the plan is in release; if the time period of planned delivery is before the current time, the state of the plan is an expired offline. The schedule may be used to store a delivery plan configured by the user.

The Odd module can be used for caching the plan into the memory, so that the plan can be directly obtained from the memory in the subsequent putting process, the time for obtaining the plan is shortened, the putting efficiency is improved, the direct access to the database is reduced, and the pressure of the database is reduced.

It should be noted that, in the embodiment of the present application, the delivery plan includes a plan to be delivered and a plan in delivery.

The filtering task module can be used for determining the multimedia data meeting the filtering rules and corresponding publishers from the plurality of multimedia data according to the filtering rules, writing the multimedia data meeting the filtering rules into the work table, and writing the publishers corresponding to the multimedia data meeting the filtering rules into the author table.

The composition table may be used to store an identification (e.g., name, ID, etc.) of a plurality of multimedia data that meet the filter criteria and an identification of the multimedia data associated with the publisher. The author table may include publisher information (names, account numbers, etc. of publishers) corresponding to a plurality of multimedia data that meet the filtering rule, and publisher information associated with the multimedia data.

It should be noted that the filtering rules may be configured in advance, or may be generated in response to a user input operation. The filtering rules include a plurality of filtering conditions that can be used to filter the multimedia data and corresponding publishers. For example, the plurality of filtering conditions may include that the multimedia data passes the audit, a publisher of the multimedia data is located in a preset staff list, a type of the multimedia data conforms to a preset type, and the like.

The re-filtering module can be used for periodically re-filtering the multimedia data and changing the state of the multimedia data. The multimedia data is unverified multimedia data.

The screening task module can be used for screening the multimedia data which can be launched (namely, the target multimedia data in the subsequent process) from the multimedia data which accord with the filtering rule according to the preset screening rule, and writing the multimedia data which can be launched into the launching table. The drop table may be used to store drop nodes. For example, an identification of a plurality of multimedia data that can be delivered. The preset screening rule may be configured in advance, or may be generated in response to an input operation by a user.

It should be noted that, in the embodiment of the present application, each multimedia data or page of the publisher may be configured with three types of nodes, namely a root node, an initial node, and a cast-after node.

Wherein, the task delivery module can be used for: generating a primary casting node according to a casting rule, and creating a primary casting order; and generating a post-cast node, creating a post-cast order through the price adjusting component according to the cast effect of the initial cast node, and writing the generated order into an order table. The order table may be used to store orders. The initial placement node can correspond to one order, and the post placement node can correspond to a plurality of orders.

The order task module may be configured to obtain an order (including an initial order and a post order) of multimedia data to be placed, call a fee deduction service function and a Remote Procedure Call (RPC) service function, determine a final order, and write the final order into an order aggregation table and an order backup table, respectively.

Furthermore, the order task module can be used for monitoring order effect messages, order state messages and order refund messages, adjusting order tasks according to the order effect messages and putting in the next period; determining the state change condition of the order according to the order state information, and updating the state of a corresponding release node in a release table; and updating the data in the order table according to the order refund message.

The order aggregation table can be used for storing all orders and related information, and can also be used for providing external services, including order flow inquiry, monitoring, data center and the like. The order backup table may be used to store all historical orders, and may include multiple tables (e.g., 1000 tables) and be written by Binlog into the ES table, for example. The ES table can be used for storing main retrieval information of each order, and multi-dimensional aggregate query of the orders is supported by using the inverted index characteristic. The deduction service function and the RPC service function may refer to the description of the prior art, and are not described in detail.

The new work filtering module can also be used for monitoring newly released multimedia data of releasing personnel, and filtering by utilizing the filtering component according to new multimedia data events in the monitoring table so as to achieve the final releasing purpose.

The intercept table can be used for storing user-configured events of the cut-off condition and events of subscribing new works in the author mode and unlimited mode. The shutdown condition and the author mode may refer to the following description, and are not described herein.

It should be noted that fig. 2 is only an example, and the delivery device may further include other modules, such as a display module and an input module, and the like, without limitation.

The multimedia data delivery method provided by the embodiment of the present disclosure may be applied to the delivery device shown in fig. 2 or fig. 3.

The execution subject of the multimedia data delivery method provided by the present disclosure is a delivery device, and may also be a chip or a system on a chip in the delivery device, and is not limited.

As shown in fig. 4, a method for delivering multimedia data provided by the embodiment of the present disclosure may include:

s401, the launching device determines first launching configuration information.

The dispensing device may be the dispensing device 100 in fig. 2, or may be a component in the dispensing device 100 in fig. 2, for example, a chip of the dispensing device.

The first placement configuration information (also referred to as a first order) may be used to represent placement data when the target multimedia data is placed, for example, the first placement configuration information may include a first unit amount and a first total budget amount corresponding to the target multimedia data placed in the target dimension in a first preset period. The target dimension (which may also be referred to as a delivery target) may include attention (e.g., a cut amount), a play amount, a live e-commerce reservation amount, a link click amount, and the like. The link may be associated with merchandise information. The first delivery configuration information may also include other information, such as the name of the delivery plan, the assigned resistance value, the budget activity and name, the billing mode, the delivery page, etc.

In one example, the delivery device may determine the first delivery configuration information in response to an input operation by a user. For example, the delivery device may display an interface as shown in fig. 5, on which the user may enter configuration information.

S402, the releasing device releases the target multimedia data in a first preset period according to the first releasing configuration information.

In one possible implementation, the delivery device may send the first delivery configuration information to the delivery platform. And after receiving the first release configuration information from the release device, the release device can release the target multimedia data to the user terminal.

And S403, the releasing device adjusts the first configuration information according to a preset adjusting strategy and the consumption rate of releasing the target multimedia data in a first preset period to obtain second releasing configuration information.

The preset adjustment policy may be used to adjust the first configuration information, for example, one or more of the first unit amount and the first total budget amount in the first matching information may be adjusted. The preset adjustment strategy may be pre-configured for the delivery device, or may be generated in response to an input operation of a user. For example, the delivery apparatus may generate the interface shown in fig. 6 in response to the operation that the user may click on "custom delivery adjustment policy" in the interface shown in fig. 5.

The consumption rate can be used for representing the consumption condition of delivering the target multimedia data in the first preset period. For example, the consumption rate of delivering the target multimedia data in the first preset period is a ratio between an actual consumption amount of delivering the target multimedia data in the first preset period and the first total budget amount.

In a possible implementation manner, the preset adjustment policy may include adjustment coefficients corresponding to a plurality of consumption rate intervals. The releasing device can adjust the first configuration information according to a consumption rate interval corresponding to the consumption rate of the target multimedia data in a first preset period and further according to an adjustment coefficient corresponding to the consumption rate interval to obtain second configuration information. The second configuration information may include a second unit amount and a second total budget amount corresponding to the target multimedia data being placed in the target dimension in a second preset period. The second preset period is the next period of the first preset period.

In an example, the following describes the implementation manner by taking the preset adjustment strategy including three consumption rate intervals as an example:

when the consumption rate of the target multimedia data is in the first consumption rate interval, the delivering device determines that the adjustment coefficient corresponding to the consumption rate of the target multimedia data may include a first adjustment coefficient and a second adjustment coefficient. The first adjustment coefficient is used for adjusting the first unit amount, and the second adjustment coefficient is used for adjusting the first preset total amount.

When the consumption rate of the target multimedia data is in the second consumption rate interval, the delivering device determines that the adjustment coefficient corresponding to the consumption rate of the target multimedia data may include a third adjustment coefficient. The third adjustment coefficient is used for adjusting the first unit amount. The maximum value of the second consumption rate interval is smaller than the minimum value of the first consumption rate interval. The third adjustment coefficient is greater than or equal to the first adjustment coefficient.

When the consumption rate of the target multimedia data is in the third consumption rate interval, the delivering device determines that the adjustment coefficient corresponding to the consumption rate of the target multimedia data may include a fourth adjustment coefficient and a fifth adjustment coefficient. The fourth adjustment coefficient is used for adjusting the first unit amount. And the fifth adjusting coefficient is used for adjusting the first total budget amount. The maximum value of the third consumption rate interval is smaller than the minimum value of the second consumption rate interval. The fifth adjustment coefficient is greater than or equal to the third adjustment coefficient, and the fifth adjustment coefficient is smaller than the second adjustment coefficient.

It is noted that the preset adjustment strategy may further include more consumption rate intervals, for example, may include 5 consumption rate intervals. For example, the 5 consumption rate intervals and the corresponding adjustment coefficients may be as shown in table 1.

TABLE 1

It should be noted that the data in table 1 are only exemplary, and the preset adjustment strategy may further include more consumption rate intervals.

Further, in combination with the above table 1, the second unit amount and the second total budget amount in the second delivery configuration information may be as shown in table 2.

TABLE 2

Consumption rate interval	Second unit limit	Second total budget limit
			(90％，100％]	First unit amount-10% U	First total budget quota + 20%. V
(80％，90％]	First unit amount-10% U	Keeping the first total budget limit
			(70％，80％]	Keep the first unit amount	Keeping the first total budget limit
(20％，60％]	First unit limit + 20%. U	Keeping the first total budget limit
			[0％，20％]	First unit amount + 30% U	First total budget quota-10%. V

In table 2, U is the initial unit amount, and V is the initial total budget amount. When the first preset period is the initial release period, the first unit amount may be an initial unit amount, and the first total budget amount may be an initial total budget amount.

S404, the releasing device continues to release the target multimedia data in a second preset period according to the second releasing configuration information.

Specifically, reference may be made to the description of S402, which is not repeated.

It should be noted that, when the launching device detects that the launching information of the target multimedia data in the first preset period satisfies the launching stop condition, the launching device may stop executing the above S403 and S404.

In the embodiment of the application, after determining the delivery configuration information for delivering the target multimedia data in the first preset period and delivering the target multimedia data in the first preset period according to the delivery configuration information, the delivery device adjusts the first delivery configuration information according to a preset adjustment strategy and a consumption rate of delivering the target multimedia data in the first preset period to obtain the delivery configuration information for delivering the target multimedia data in the second preset period, and continues to deliver the target multimedia data in the second preset period by using the adjusted delivery configuration information. Since the consumption rate of the target multimedia data is the ratio between the actual consumption amount of the target multimedia data delivered in the first preset period and the total budget amount in the first preset period, that is, the consumption rate of the target multimedia data can be used for representing the condition of delivering the target multimedia data in the first preset period. Meanwhile, the unit amount and the total budget amount corresponding to the target multimedia data can be adjusted according to the preset adjustment strategy without manual operation. Therefore, compared with a manual releasing mode, the releasing configuration information adjusting method and device for the multimedia data can reduce adjusting time of releasing configuration information of the multimedia data and improve releasing efficiency of the multimedia data.

In an embodiment, as shown in fig. 7 in conjunction with fig. 4, the method may further include S701 to S703.

S701, the releasing device obtains a plurality of multimedia data.

The multimedia data may refer to multimedia data uploaded to the platform server by a publisher using a terminal device. The plurality of multimedia data includes target multimedia data.

S702, the throwing device responds to the first input operation and obtains a preset screening condition.

The first input operation may be an operation of inputting the filtering condition through an interface of the launching device by the user. The preset screening condition can be used for screening a plurality of multimedia data, and the multimedia data matched with the preset screening condition is selected. For example, the preset filtering condition may include specifying an identification (e.g., name, type, etc.) set (also referred to as a specified composition set) of the multimedia data, an information (e.g., account, name, etc.) set (also referred to as a specified author set) of a distributor of the multimedia data, and no specification.

In one example, in conjunction with FIG. 5 above, the user may select or enter the filter criteria. The screening conditions are flexibly set for users. In response to a click operation of the user clicking "add filter condition" in the interface shown in fig. 5, the delivery apparatus may generate the interface shown in fig. 8. The user can set more filtering conditions for the multimedia data and the publisher of the multimedia data on the interface of fig. 8. For example, for a publisher of multimedia data, attention (such as number of fans), a publisher vertical class, a publisher blacklist, an operation label, a community audit, and the like may be set. For multimedia data, data indexes, release time, multimedia data tags, description keywords, high hot review, release time, and the like can be set.

S703, the releasing device screens the multimedia data according to preset screening conditions to determine target multimedia data.

The step of screening the multimedia data by the delivery device according to the preset screening condition may mean that the delivery device screens information of the multimedia data and a publisher of the multimedia data according to the preset screening condition, so as to determine the multimedia data meeting the preset screening condition.

The technical scheme provided by the embodiment at least has the following beneficial effects: from S701 to S703, after acquiring the plurality of multimedia data, the delivery device may filter the plurality of multimedia data in response to an input operation of a user, and determine the multimedia data that meets the filtering condition. Therefore, all multimedia data are prevented from being indiscriminately put in, and the pressure of the putting platform is reduced.

In an embodiment, as shown in fig. 9, the method provided in the embodiment of the present application may further include S901.

S901, the releasing device responds to the first modification operation, modifies the preset screening conditions, screens a plurality of multimedia data by using the modified preset screening conditions, and determines target multimedia data.

The first modification operation may refer to an operation of modifying in the filtering condition interface by the user. For example, the user may modify the screening conditions at the interface of fig. 5 or fig. 8 to obtain modified screening conditions.

In a possible implementation manner, in order to avoid that other users can modify the filtering conditions at will, the delivery device may even modify the permissions, that is, the filtering conditions may be modified only for the user with the account having the modification permission.

Further, the releasing device can also respond to a second modification operation to modify the preset adjustment strategy. Specifically, reference may be made to the above description, which is not repeated.

The technical scheme provided by the embodiment at least has the following beneficial effects: according to the technical scheme, the releasing device can respond to the modification operation of the user and modify the screening condition. Therefore, the user can select the delivered multimedia data according to the requirement, and the requirement of the user is met.

In an embodiment, referring to fig. 7, as shown in fig. 10, in the above S703, the method for the delivering device to filter the plurality of multimedia data according to the preset filtering condition and determine the target multimedia data may specifically include S1001 to S1003.

And S1001, if the release time of the multimedia data is before the preset time, the releasing device screens the multimedia data according to the preset screening condition.

The preset time may be a time for planning to deliver multimedia data. And the release time of the multimedia data is before the time of planning to release the multimedia data, which indicates that the multimedia data passes the audit. And under the condition that the multimedia data pass the examination and verification, the putting device can directly screen the multimedia data by using the preset screening condition. Specifically, reference may be made to the description of S603, which is not repeated.

And S1002, if the release time of the multimedia data is behind the preset time, the releasing device periodically screens the multimedia data according to preset screening conditions.

And if the release time of the multimedia data is behind the time planned to release the multimedia data, the multimedia data is not checked or is in a check state. When the multimedia data is not checked or is in a checking state, the releasing device can periodically screen the multimedia data according to a preset time interval until the multimedia data passes the checking.

And S1003, the releasing device takes the multimedia data which meet the preset screening condition as target multimedia data.

It should be noted that the release time of the multimedia data may refer to a time when the multimedia data passes the audit. After the publisher uploads the multimedia data to the platform, an auditor needs to audit the uploaded multimedia data. And if the multimedia data passes the audit, the multimedia data can be released. Otherwise, the multimedia data cannot be released.

The technical scheme provided by the embodiment at least has the following beneficial effects: from S901 to S903, for the multimedia data that passes the audit, the delivery device can directly screen the multimedia data according to the preset screening conditions, so that the delivery efficiency is improved. For the multimedia data which are not checked or are in the checking state, the putting device can periodically screen the multimedia data, and the condition of missing the multimedia data is avoided.

In an embodiment, in conjunction with fig. 4, as shown in fig. 11, the method may further include S1101.

S1101, when the launching device detects that launching information of the target multimedia data meets a preset stopping condition, stopping launching the target multimedia data.

The preset stop condition can limit the releasing times of the releasing device for releasing the target multimedia data. For example, the preset stop condition may include one or more of a total consumption amount per unit time lower than a first preset amount, a number of impressions per unit time smaller than or equal to a preset value, and a duration of the impressions exceeding a preset duration. The unit time can be one day, and the first preset limit, the preset value and the preset duration can be set as required without limitation. Of course, the preset stop condition may also include other conditions, for example, the number of multimedia data released to the target publisher in the unit time may be greater than or equal to a preset number, and the like, without limitation.

The technical scheme provided by the embodiment at least has the following beneficial effects: as can be seen from S1101, after the launching device detects that the launching result of the target multimedia data meets the preset stop condition, the launching of the target multimedia data can be stopped, so as to avoid that the launching device always launches the target multimedia data. For example, when the total budget limit is insufficient, the delivering device still delivers the target multimedia data, which causes loss and increases the pressure of the delivering device.

In a possible embodiment, as shown in fig. 12, in the above S401, the delivering device determines the first delivering configuration information, which may specifically include S4011 and S4012.

S4011, in response to the second input operation, the launching device obtains initial launching configuration information corresponding to the target multimedia data.

The initial delivery configuration information may include a delivery duration, a delivery mode, a delivery page, a maximum unit amount corresponding to a target dimension, and an initial total budget amount of the target multimedia data. The initial unit amount is a product of the maximum unit amount and a preset coefficient (also referred to as an initial bid coefficient). The predetermined coefficient is greater than 0 and less than 1.

Wherein, the initial budget gross limits corresponding to different putting modes are different. For example. The delivery modes may include a Cost Per Action (CPA) mode, an Optimized Cost Per Mill (OCPM) specified works mode, an OPCPM specified publisher mode, and an OCPM not specified mode. A

Specifically, the initial total budget limit (denoted as a1) corresponding to the CPA mode is determined according to the total budget limit (denoted as B) for delivering all multimedia data, the number of distributors (denoted as D1) in the CPA mode, the planned delivery duration (e.g., days, denoted as C1), and the floating coefficient M. For example, a1 ═ B × M/(D1 × C1). The floating coefficient is greater than 1. In the CPA mode, the releasing device can use the identifier of the publisher to release, and the engine is used for selecting the multimedia data.

The initial total budget limit (marked as A2) corresponding to the work mode designated by the OCPM is determined according to the total budget limit (marked as B) for putting all multimedia data, the number of designated multimedia data (marked as G1), the planned putting duration (marked as C2), the maximum putting times Z1 of a single page of single multimedia data and a floating coefficient M. For example, a2 ═ B × M/(G1 ═ C2 × Z1).

The OCPM designates an initial total budget limit (marked as A3) corresponding to the publisher mode to be determined according to the total budget limit (marked as B) for delivering all multimedia data, the number of designated publishers (marked as G2), the delivery duration (marked as F), the planned delivery duration (marked as C3), the maximum delivery times Z2 of a single page of single multimedia data and a floating coefficient M. For example, a3 ═ B × M/(G2 × F × C3 × Z2).

The initial total budget limit (denoted as a4) corresponding to the unspecified mode of the OCPM is determined according to the total budget limit (denoted as B) for delivering all multimedia data, the number of preset delivered multimedia data (denoted as N), the planned delivery duration (denoted as C3), the maximum delivery times Z3 of a single page of single multimedia data, and the floating system M. For example, a4 ═ B × M/(N × C3 × Z3).

It should be noted that, if the planned delivery duration is greater than or equal to the first preset duration and less than or equal to the second preset duration. The first preset time period is less than the second preset time period, for example, the first preset time period may be 3 days, and the second preset time period may be 14 days.

Wherein, different finding pages correspond to different adjusting coefficients. For example, the impression page may include a master-discovery page, a super-speed version-discovery page. Specifically, the adjustment coefficient in the interface shown in fig. 6 may be referred to.

The different modes correspond to different delivery periods. For example, in the OCPMA mode, when the release time is 24 pm, the release period may be 24 pm to 6 am; when the putting time is 6 am, the putting period can be 6 am to 18 pm; when the release time is 18 pm, the release period can be 18 pm to 24 pm. For another example, in the CPA mode, the shortest delivery period under the engine is one day. In order to guarantee the price adjustment efficiency, the price adjustment can be kept for one day later.

S4012, the launching device determines first launching configuration information according to the initial launching configuration information.

It should be noted that, in the embodiment of the present application, if the unit quota is adjusted by using the adjustment coefficient, if the adjusted unit quota is greater than 1, two valid digits are reserved; if the adjusted unit quota is less than 1, two decimal places are reserved and carry is carried upwards. If the total budget total amount is adjusted by using the adjustment coefficient, if the adjusted unit amount is less than 100, the total budget total amount is released according to 100; if the adjusted total budget limit is more than 10 ten thousand, the total budget limit is released according to 10 ten thousand and carried upwards. The numbers "1", "100", and "10 ten thousand" may be set as needed, and are not limited.

The technical scheme provided by the embodiment at least has the following beneficial effects: s3011 and S3012 show that the launching device may determine initial launching configuration information in response to an input operation of a user, and determine first launching configuration information according to the initial launching configuration information, so that the launching device may adjust the launching configuration information according to a periodicity, which is simple and convenient.

In a possible embodiment, as shown in fig. 13, the method provided in this embodiment may further include S131.

S131, the launching device stores the initial launching configuration information into a memory.

The technical scheme provided by the embodiment at least has the following beneficial effects: s131 shows that the releasing device can store the initial releasing configuration information in the memory, so that the subsequent releasing device can directly obtain the releasing configuration information from the memory, thereby reducing direct access to the database and improving releasing efficiency.

It is understood that, in practical implementation, the mobile device according to the embodiment of the present disclosure may include one or more hardware structures and/or software modules for implementing the foregoing corresponding multimedia data delivery method, and these hardware structures and/or software modules may constitute an electronic device. Those of skill in the art will readily appreciate that the present disclosure can be implemented in hardware or a combination of hardware and computer software for implementing the exemplary algorithm steps described in connection with the embodiments disclosed herein. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.

Based on such understanding, the embodiment of the present disclosure also provides a multimedia data delivery device. Fig. 14 is a schematic structural diagram illustrating a multimedia data delivery apparatus according to an embodiment of the present disclosure. As shown in fig. 14, the multimedia data delivery apparatus may include: a determination unit 1401, a drop unit 1402 and an adjustment unit 1403.

A determining unit 1401, configured to determine first delivery configuration information including a first unit amount and a first total budget amount corresponding to the delivery of the target multimedia data in the target dimension in a first preset period; a delivering unit 1402, configured to deliver the target multimedia data in a first preset period according to the first delivery configuration information; an adjusting unit 1403, configured to adjust the first delivery configuration information according to a preset adjustment policy and a consumption rate of delivering the target multimedia data in a first preset period, to obtain second delivery configuration information including a second unit amount and a second total budget amount, where the consumption rate of delivering the target multimedia data is a ratio between an actual consumption amount of delivering the target multimedia data in the first preset period and the first total budget amount; the releasing unit 1402 is further configured to continue to release the target multimedia data within a second preset period according to the second releasing configuration information. For example, the determining unit 1402 may execute the above S401, the delivering unit 1402 may be configured to execute the above S402 and S404, and the adjusting unit 1403 may be configured to execute the above S403.

Optionally, the apparatus further includes an obtaining unit 1404, where the obtaining unit 1404 is configured to obtain a plurality of multimedia data, and obtain a preset filtering condition in response to a first input operation; the determining unit 1401 is further configured to filter the multiple multimedia data according to a preset filtering condition, and determine target multimedia data. For example, the obtaining unit 1404 may be configured to perform the above S701 and S702, and the determining unit 1401 may be configured to perform the above S703.

Optionally, the determining unit 1401 is further configured to modify the preset filtering condition in response to the first modification operation, and filter the plurality of multimedia data by using the modified preset filtering condition to determine the target multimedia data. For example, the determination unit 1401 may be configured to execute the above-described S901.

Optionally, the determining unit 1401 is specifically configured to: if the release time of the multimedia data is before the time for planning to release the multimedia data, screening the multimedia data according to a preset screening condition; if the release time of the multimedia data is behind the time for planning to release the multimedia data, periodically screening the multimedia data according to preset screening conditions; and taking the multimedia data meeting the preset screening conditions as target multimedia data. For example, the determination unit 1401 may be configured to execute the above-described S1001, S1002, and S1003.

Optionally, the preset adjustment policy includes adjustment coefficients corresponding to a plurality of consumption rate intervals, and the adjustment unit 1403 is specifically configured to determine, according to the consumption rate of the target multimedia data in the first preset period and the adjustment coefficients corresponding to the plurality of consumption rate intervals, the adjustment coefficient corresponding to the consumption rate in the first preset period; and adjusting the first launching configuration information according to the adjustment coefficient to obtain second launching configuration information. For example, the adjustment unit 1403 may be used to perform S1101 described above.

Optionally, the determining unit 1401 is specifically configured to: when the consumption rate is in the first consumption rate interval, determining that the adjustment coefficient corresponding to the consumption rate comprises a first adjustment coefficient and a second adjustment coefficient, wherein the first adjustment coefficient is used for adjusting the first unit amount, and the second adjustment coefficient is used for adjusting the first total budget amount; when the consumption rate is in a second consumption rate interval, determining that the adjustment coefficient corresponding to the consumption rate comprises a third adjustment coefficient, wherein the third adjustment coefficient is used for adjusting the first unit amount, and the maximum value of the second consumption rate interval is smaller than the minimum value of the first consumption rate interval; when the consumption rate is in a third consumption rate interval, determining that the adjustment coefficient corresponding to the consumption includes a fourth adjustment coefficient and a fifth adjustment coefficient, wherein the fourth adjustment coefficient is used for adjusting the first unit amount, the fifth adjustment coefficient is used for adjusting the first total budget amount, the maximum value of the third consumption rate interval is smaller than the minimum value of the second consumption rate interval, the third adjustment coefficient is larger than or equal to the first adjustment coefficient, the fifth adjustment coefficient is larger than or equal to the third adjustment coefficient, and the fifth adjustment coefficient is smaller than the second adjustment coefficient.

Optionally, the dropping unit 1402 is further configured to stop dropping the target multimedia data when it is detected that the dropping information of the target multimedia data meets a preset stop condition, where the preset stop condition includes one or more of that the total consumption amount per unit time is lower than the first preset amount, that the dropping number per unit time is less than or equal to a preset value, and that the dropping time length exceeds a preset time length. For example, the delivery unit 1402 may be configured to execute the above S1101.

Optionally, the determining unit 1401 is specifically configured to, in response to the second input operation, obtain initial delivery configuration information of the target multimedia data, where the initial delivery configuration information includes a delivery duration, a delivery page, a delivery mode, a corresponding initial preset total amount, and a maximum unit amount corresponding to the target dimension of the multimedia data, and initial total budget amounts corresponding to different delivery modes are different; and determining first configuration information according to the initial release configuration information. For example, the delivery unit 1402 may be configured to execute the above-described S4011 and S4012.

Optionally, the apparatus further includes a storage unit 1405, and the determining unit 1401 is further configured to store the initial placement configuration information in the storage unit 1405. For example, the determination unit 1401 may be configured to execute S131 described above.

As described above, the present disclosure may perform functional module division on a multimedia data delivery device according to the above method example. The integrated module can be realized in a hardware form, and can also be realized in a software functional module form. In addition, it should be further noted that the division of the modules in the embodiments of the present disclosure is schematic, and is only a logic function division, and there may be another division manner in actual implementation. For example, the functional blocks may be divided for the respective functions, or two or more functions may be integrated into one processing block.

Regarding the multimedia data delivery device in the foregoing embodiment, the specific manner in which each module executes the operation and the beneficial effects thereof have been described in detail in the foregoing method embodiment, and are not described herein again.

The embodiment of the disclosure also provides a multimedia data releasing device. Fig. 15 shows a schematic structural diagram of a multimedia data delivery apparatus provided in an embodiment of the present disclosure. The multimedia data delivery apparatus may include at least one processor 151, a communication bus 152, a memory 153, and at least one communication interface 154.

Processor 151 may be a Central Processing Unit (CPU), a micro-processing unit, an ASIC, or one or more integrated circuits for controlling the execution of programs in accordance with the disclosed aspects. As an example, in connection with fig. 14, the function implemented by the determination unit 1401 in the multimedia data delivery apparatus is the same as the function implemented by the processor 151 in fig. 15.

The communication bus 152 may include a path that conveys information between the aforementioned components.

Communication interface 154, using any transceiver or the like, may be used to communicate with other devices or communication networks, such as servers, ethernet, Radio Access Networks (RAN), Wireless Local Area Networks (WLAN), etc. As an example, in connection with fig. 15, the obtaining unit 1404 in the multimedia data delivery apparatus implements the same function as that implemented by the communication interface 154 in fig. 15.

The memory 153 may be a read-only memory (ROM) or other type of static storage device that can store static information and instructions, a Random Access Memory (RAM) or other type of dynamic storage device that can store information and instructions, an electrically erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM) or other optical disc storage, optical disc storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disc storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these. The memory may be self-contained and connected to the processing unit by a bus. The memory may also be integrated with the processing unit.

The memory 153 is used for storing application program codes for executing the disclosed solution, and is controlled by the processor 151 to execute. The processor 151 is configured to execute application program code stored in the memory 153 to implement the functions of the disclosed method.

In particular implementations, processor 151 may include one or more CPUs such as CPU0 and CPU1 in fig. 15, for example, as an example.

In particular implementations, the mobile device may include multiple processors, such as processor 151 and processor 155 in FIG. 15, for example, as an embodiment. Each of these processors may be a single-core (single-CPU) processor or a multi-core (multi-CPU) processor. A processor herein may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions).

In a specific implementation, the multimedia data delivery apparatus may further include an input device 156 and an output device 157, as an embodiment. Input device 156 is in communication with output device 157 and can accept user input in a variety of ways. For example, the input device 156 may be a mouse, keyboard, touch screen device, or sensing device, among others. The output device 157 is in communication with the processor 151 and may display information in a variety of ways. For example, the output device 151 may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, or the like.

Those skilled in the art will appreciate that the configuration shown in fig. 15 does not constitute a limitation of the delivery means for multimedia data, and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be employed.

The present disclosure also provides a computer-readable storage medium including instructions stored thereon, which, when executed by a processor of a computer device, enable a computer to execute the method for delivering multimedia data provided by the above-described illustrative embodiments. For example, the computer readable storage medium may be a memory 153 comprising instructions executable by a processor 151 of a delivery device for multimedia data to perform the method described above. Also for example, the computer readable storage medium may be a memory 152 comprising instructions executable by a processor 151 of the server to perform the above-described method. Alternatively, the computer readable storage medium may be a non-transitory computer readable storage medium, for example, which may be a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

The present disclosure also provides a computer program product comprising computer instructions which, when run on a processor of a multimedia data delivery apparatus, cause the multimedia data delivery apparatus to execute the method for delivering multimedia data as shown in any of the above figures 3-7.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for delivering multimedia data, the method comprising:

determining first delivery configuration information, wherein the first delivery configuration information comprises a first unit amount and a first total budget amount corresponding to target multimedia data delivered under a target dimension in a first preset period, and the unit amount is an amount corresponding to the target multimedia data with unit quantity delivered under the target dimension;

releasing the target multimedia data in the first preset period according to the first release configuration information;

adjusting the first delivery configuration information according to a preset adjustment strategy and a consumption rate of delivering the target multimedia data in the first preset period to obtain second delivery configuration information, wherein the consumption rate is a ratio between an actual consumption amount of delivering the target multimedia data in the first preset period and the first total budget amount, the second delivery configuration information comprises a second unit amount and a second total budget amount corresponding to delivering the target multimedia data in the target dimension in the second preset period, and the second preset period is the next period of the first preset period;

and according to the second release configuration information, continuing to release the target multimedia data in the second preset period.

2. The method of claim 1, further comprising:

acquiring a plurality of multimedia data;

responding to a first input operation, and acquiring a preset screening condition;

and screening the plurality of multimedia data according to the preset screening conditions to determine the target multimedia data.

3. The method of claim 2, further comprising:

and responding to the first modification operation, modifying the preset screening condition, screening the plurality of multimedia data by using the modified preset screening condition, and determining the target multimedia data.

4. The method according to claim 2 or 3, wherein the performing the filtering condition on the plurality of multimedia data according to the preset filtering condition to determine the target multimedia data comprises:

if the release time of the multimedia data is before the preset time, screening the multimedia data according to the preset screening condition, wherein the preset time is the time for planning to release the multimedia data;

if the release time of the multimedia data is behind the preset time, periodically screening the multimedia data according to the preset screening condition;

and taking the multimedia data meeting the preset screening conditions as the target multimedia data.

5. The method according to any one of claims 1 to 3, wherein the preset adjustment policy includes adjustment coefficients corresponding to a plurality of consumption rate intervals, and the adjusting the first delivery configuration information according to the preset adjustment policy and the consumption rate of delivering the target multimedia data in the first preset period to obtain second delivery configuration information includes:

determining an adjustment coefficient corresponding to the consumption rate in the first preset period according to the consumption rate of the target multimedia data in the first preset period and the adjustment coefficients corresponding to the consumption rate intervals;

and adjusting the first launching configuration information according to the adjustment coefficient to obtain the second launching configuration information.

6. The method according to any one of claims 1-3, further comprising:

and when detecting that the delivery information of the target multimedia data meets a preset stop condition, stopping delivering the target multimedia data, wherein the preset stop condition comprises one or more of the conditions that the total consumption amount in unit time is lower than a first preset amount, the delivery quantity in unit time is less than or equal to a preset value, and the delivery duration exceeds a preset duration.

7. A multimedia data releasing device is characterized by comprising a determining unit, a releasing unit and an adjusting unit;

the determining unit is used for determining first delivery configuration information, wherein the first delivery configuration information comprises a first unit amount and a first total budget amount corresponding to target multimedia data delivered under a target dimension in a first preset period, and the unit amount is an amount corresponding to the target multimedia data of a unit quantity delivered under the target dimension;

the releasing unit is configured to release the target multimedia data in the first preset period according to the first release configuration information;

the adjusting unit is configured to adjust the first delivery configuration information according to a preset adjustment policy and a consumption rate of delivering the target multimedia data in the first preset period to obtain second delivery configuration information, where the consumption rate is a ratio between an actual consumption amount of delivering the target multimedia data in the first preset period and the first total budget amount, the second delivery configuration information includes a second unit amount and a second total budget amount corresponding to delivering the target multimedia data in the target dimension in a second preset period, and the second preset period is a next period of the first preset period;

and the releasing unit is further configured to continue releasing the target multimedia data within the second preset period according to the second releasing configuration information.

8. An electronic device, characterized in that the electronic device comprises:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the method of delivering multimedia data according to any of claims 1-6.

9. A computer-readable storage medium having instructions stored thereon, wherein the instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform a method of delivering multimedia data according to any one of claims 1-6.

10. A computer program product comprising instructions, characterized in that said instructions, when executed by a processor, implement a method of delivery of multimedia data according to any of claims 1-6.