CN109741104A - A kind of preordering method and device of ad traffic resource - Google Patents
A kind of preordering method and device of ad traffic resource Download PDFInfo
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- CN109741104A CN109741104A CN201811631983.3A CN201811631983A CN109741104A CN 109741104 A CN109741104 A CN 109741104A CN 201811631983 A CN201811631983 A CN 201811631983A CN 109741104 A CN109741104 A CN 109741104A
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Abstract
This application discloses a kind of preordering methods of ad traffic resource, need to expend vast resources when buying ad traffic using existing bid advertisement mode advertiser to solve the problem of.Method includes: the predetermined queries request for receiving flow user and sending, wherein includes the predetermined condition of the scheduled flow of flow user in the predetermined queries request；It is requested in response to the predetermined queries, according to the predetermined condition of scheduled flow carried in predetermined queries request, is based on preset computation model, determining set price corresponding with the scheduled flow；The set price is fed back into the flow user, and after receiving the predetermined request that the flow user sends, according to the set price pre-determined advertisement floating resources.Disclosed herein as well is a kind of preset devices of ad traffic resource.
Description
Technical field
This application involves field of computer technology more particularly to a kind of preordering methods and device of ad traffic resource.
Background technique
With the continuous development of Internet technology, the activity that people can carry out on the internet is also more and more abundant, because
And by internet channels to user carry out information recommendation become increasingly prevalent, for example, can by internet channels to
Family advertisement information, etc..
And during carrying out Internet advertising push, bid advertisement is between current advertiser and advertisement launching platform
A kind of used mainstream advertisement form.Bid advertisement is that one kind is independently launched by advertiser, is managed independently, and imitated according to advertisement
The Internet advertising form that fruit is paid.When on advertisement launching platform in the presence of the flow that can carry out advertisement promotion, advertisement is thrown
Notice of bidding can be sent to multiple advertisers in real time by being laid flat platform, and advertiser can give according to own situation and advertisement launching platform
The quality of the ad traffic out bids to the ad traffic, the price that advertisement launching platform can provide each advertiser
Summarized, and the ad traffic is distributed into the highest advertiser of bid, to complete a bid advertisement process.
In bid process, purchaser of the advertiser as ad traffic is every time when bidding to ad traffic
Realization maximum revenue is required dependent on investigation of the early period to ad traffic market price, this result in advertiser need with
When the real-time consumption of monitoring bid advertisement, interaction situation, and according to their own needs (such as advertisement exposure rate etc.), dynamic adjustment
Bid, to meet this advertisement promotion purpose.It is obvious that the process will expend a large amount of resource of advertiser, greatly improve
Advertiser's cost spent when carrying out advertisement bidding.
It can be seen that a kind of new ad traffic resource purchasing method is needed at present, so that meeting advertiser demand
In the case where, reduction advertiser buys resource spent when ad traffic resource as much as possible.
Summary of the invention
The embodiment of the present application provides a kind of preordering method of ad traffic resource, to solve using existing bid advertisement
Mode, advertiser need the problem of expending vast resources when buying ad traffic.
The embodiment of the present application also provides a kind of preset device of ad traffic resource, is bidded extensively to solve using existing
Announcement mode, advertiser need the problem of expending vast resources when buying ad traffic.
The embodiment of the present application adopts the following technical solutions:
A kind of preordering method of ad traffic resource, comprising:
Receive the predetermined queries request that flow user sends, wherein include the flow in the predetermined queries request
The predetermined condition of the scheduled flow of user；
It is requested in response to the predetermined queries, according to the predetermined item of the scheduled flow carried in predetermined queries request
Part, is based on preset computation model, determining set price corresponding with the scheduled flow；
The set price is fed back into the flow user, and is receiving the predetermined of the flow user transmission
After request, according to the set price pre-determined advertisement floating resources.
A kind of preset device of ad traffic resource, comprising:
Request reception unit, for receiving the predetermined queries request of flow user transmission, wherein the predetermined queries are asked
It include the predetermined condition of the scheduled flow of flow user in asking；
Price determination unit, for being requested in response to the predetermined queries, according to what is carried in predetermined queries request
The predetermined condition of scheduled flow, is based on preset computation model, determining set price corresponding with the scheduled flow；
Scheduled unit for the set price to be fed back to the flow user, and makes receiving the flow
After the predetermined request just sent, according to the set price pre-determined advertisement floating resources.
The embodiment of the present application use at least one above-mentioned technical solution can reach it is following the utility model has the advantages that
Using the preordering method of ad traffic resource provided by the embodiments of the present application, the user of ad traffic resource can be with
According to their own needs, to the advertising resource predetermined queries request of advertising platform input arbitrary period, advertising platform is being received
After the predetermined queries request that flow user sends, can be requested according to predetermined queries in entrained scheduled flow predetermined letter
Breath is based on preset computation model, calculates set price corresponding to the flow for meeting flow user user requirement, and to stream
Amount feeds back the price using hair, and in the case where flow user approves the set price, flow user can be further
Predetermined request is sent to advertising platform, advertising platform can be according to determining set price after receiving the predetermined request
Flow user's pre-determined advertisement floating resources.It can be seen that the ad traffic resource reservation method provided by this programme, advertisement
Master can input specific ad traffic requirement to advertising platform, advertising platform is receiving this according to the use needs of oneself
After a little requirements, the ad traffic resource for meeting advertiser's requirement can be found according to the requirement of advertisement primary input, and according to pre-
If computation model to meet advertiser requirement ad traffic resource evaluate, be by determining set price advertiser
The predetermined purchase to ad traffic resource can be completed, is bought extensively so as to avoid advertiser using traditional bid advertisement mode
When accusing floating resources, the resource that is expended to estimate the price of ad traffic resource.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present application, constitutes part of this application, this Shen
Illustrative embodiments and their description please are not constituted an undue limitation on the present application for explaining the application.In the accompanying drawings:
Fig. 1 is a kind of idiographic flow schematic diagram of the preordering method of ad traffic resource provided by the embodiments of the present application；
Fig. 2 is a kind of concrete structure schematic diagram of the preset device of ad traffic resource provided by the embodiments of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the application clearer, below in conjunction with the application specific embodiment and
Technical scheme is clearly and completely described in corresponding attached drawing.Obviously, described embodiment is only the application one
Section Example, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing
Every other embodiment obtained under the premise of creative work out, shall fall in the protection scope of this application.
Below in conjunction with attached drawing, the technical scheme provided by various embodiments of the present application will be described in detail.
A kind of preordering method of ad traffic resource provided by the embodiments of the present application is bidded extensively to solve using existing
Announcement mode, advertiser need the problem of expending vast resources when buying ad traffic.
The preordering method of ad traffic resource provided by the embodiment of the present application, the executing subject of this method can be clothes
Business device, for example, website is launched in the server of the server of shopping website, social platform, the server of microblogging website and advertisement
Server etc.；Furthermore the executing subject of this method is also possible to the social application directly used in front end for user, microblogging is answered
With program (Application, APP) or the application program of other predetermined functions with ad traffic resource.Described
Executing subject does not constitute the restriction to the application, and for ease of description, the embodiment of the present invention is microblogging net with executing subject
It is illustrated for the server stood.
The specific implementation flow schematic diagram of this method is as shown in Figure 1, mainly include the following steps:
Step 11, the predetermined queries request that flow user sends is received；
Wherein, the flow user, which can refer to, carries out movable personal or group by using the flow of microblog
It knits, for example, carrying out the advertiser of advertisement dispensing by microblog, event promotion or culture and propaganda action is carried out by microblog
Enterprise, etc..
In the embodiment of the present application, flow user can not only carry out purchase to the flow that can produce in one day makes
With can also be according to oneself use needs, by way of pre-payment to microblog (such as 30 within following a period of time
In it) issuable flow subscribed.
What needs to be explained here is that microblog user's amount of access of (such as 1 day) within the setting period is often fixed
, and the amount of access of user determine microblog can by ad traffic, it can be seen that microblog is in setting time
The ad traffic that can be provided in section is also certain.Thus, in the embodiment of the present application, it can often be existed according to microblog
User's amount of access in set period of time estimates out the ad traffic resource that microblog can be provided within following one section of period
Total amount.Wherein, the user's amount of access of microblog in the set time period can be saved by inquiry microblog server
Access log obtains.
For example, the social platform can be obtained at the past 30 days according to the access log saved on microblog server
Interior flow is 4,000,000 page browsing amounts (page view, PV amount), then can estimate out microblog within 30 days futures
Flow is also 4,000,000 PV amounts, and then the ad stream that 4,000,000 PV amounts can be provided within 30 days futures as microblog
Measure the total amount of resource.
By taking flow user is advertiser as an example, to improve the validity that advertisement is launched, advertiser often it is expected to satisfaction
The flow of advertisement fixed condition (also referred to as stereotactic conditions) carries out advertisement dispensing, thus in the embodiment of the present application, and advertiser can be with
According to the use needs of oneself, scheduled flow set stereotactic conditions are needed for oneself, and using those stereotactic conditions as to pre-
The predetermined condition of constant flow carries in predetermined queries request, so that microblog server is receiving flow user hair
After the predetermined queries request sent, it can be made according to the predetermined condition of the scheduled flow carried in inquiry request to flow is met
Evaluated with the flow just required.
In one embodiment, it may include following several that flow user, which is the predetermined condition of scheduled flow set,
Kind:
1, predetermined period；
That is flow user time for needing predetermined amount of flow.Such as assume the predetermined period of flow user setting are as follows: 12
Months 11 days 14 points to 23 points, then show flow user need it is predetermined since 14 points of December 11 to 23 points of December 11 this
Between period, generated flow in microblog.
2, predetermined period；
I.e. flow user needs the period of predetermined amount of flow to be in the week in one week several.For example, flow user setting
Predetermined period are as follows: on 11-December 12 December, this two days are Tuesdays with Wednesday, then can be using Tuesday and Wednesday as the flow
The predetermined period of user's setting.
3, predetermined degree of exposure；
I.e. flow user needs scheduled exposure frequency, by taking flow user is advertiser as an example, in advertisement pushing
The ad traffic of Cheng Zhong, advertiser's purchase are more, then the exposure frequency of advertising information is also higher, it can be seen that, flow uses
The predetermined degree of exposure being just arranged is scheduled ad traffic total resources needed for flow user.For example, flow user sets
The predetermined degree of exposure set is 1,000,000, then it represents that flow user needs the ad traffic resource of predetermined 1,000,000 PV amounts.
The purpose that ad traffic resource reservation is carried out to can satisfy flow user according to stereotactic conditions, generally requires
Microblog is according to the characteristic information for accessing user, by the traffic partition of the social platform at different flow groups, so that
It include multiple flows of characteristic information having the same in each flow group.For example, can be according to user's access time, by microblogging
Hand over platform traffic partition are as follows: " December 1 ", " December 2 ", " December 3 " etc. flow groups；Or it can also be used according to access
The address at family, by the traffic partition of microblog are as follows: " Beijing area flow ", " District of Shanghai flow ", " Shenzhen area flow "
Etc. flow groups；Or it also can also be according to features such as access age of user, genders, by the traffic partition of microblog at different
Flow group.
Wherein, the characteristic information of the access user, can obtain from the access log that microblog server saves.
Browsing information when microblog server can access each user automatically records, and is stored in the access of server
In journal file.All access informations that each access user is had recorded in the access log, for example, the user has accessed
Which page of microblog, the user access Internet protocol (InternetProtocol, IP) used in microblog
Address and the user access the access account etc. that the social platform uses.For example, microblog server can basis
User has accessed the IP address that microblog uses and determines regional information, etc. where the user.
Then subsequent, after microblogging, which takes Platform Server, receives the predetermined queries request of flow user transmission, microblogging is flat
Platform server can be first according to the predetermined condition of the scheduled flow carried in predetermined queries request, and being determined for compliance with flow makes
It can pre-determined advertisement floating resources with what is just needed.
Step 12, in response to being requested by executing the predetermined queries that receive of step 11, according to predetermined queries request in take
The predetermined condition of the scheduled flow of band, is based on preset computation model, determining expected price corresponding with the scheduled flow
Lattice；
In actual use, flow user is when carrying out ad traffic resource reservation, the different flow of predetermined condition, valence
Lattice are often also different.For example, the flow of predetermined festivals or holidays must be than predetermined work so that predetermined condition is predetermined period as an example
The price for making the flow of day wants high.It can be seen that in actual use, microblog server is often possible to wish different pre-
Fixed condition has different influences to final calculated set price, thus, in one embodiment, microblog server
Different price weights can be set for different predetermined conditions in advance, and then when by executing step 11, microblog
After server receives the predetermined queries request for carrying flow user orientation requirement, microblog server first can root
According to the pre-provisioning request that predetermined queries request carries, the corresponding price weight of those pre-provisioning requests is determined respectively, and further
Ground calculates set price according to those determining price weights.
Wherein, microblog server can buy situation, determining and each predetermined condition pair according to history ad traffic
The price weight answered, for example, the determination of price weight can be carried out as follows:
1, predetermined period:
It is assumed that microblog server finds that most of flows make by the statistics to history ad traffic purchase situation
The ad traffic for all liking buying 20. -24 this period of point with side, it is therefore evident that the stream of 20. -24 this period of point of explanation
Amount value is greater than the value of the flow of other periods in one day.Thus microblog server can be according to by 24 hours one day
Different periods are divided into, and respectively different price weights is arranged in different periods.For example, it is assumed that will be divided within one day 0 point-
8 points, 8. -16 points, 16. -24 these three periods of point, then microblog server can be respectively period " 0. -8 point " setting
Lower price weight, general price weight is arranged in the period " 8. -16 point ", and the period " 16. -24 point " is arranged
Higher price weight, so it is subsequent when receiving the predetermined queries request of flow user transmission, and microblogging service is flat
Platform can be requested according to predetermined queries in the predetermined period that carries, determine corresponding weight.
2, predetermined period:
It is similar to predetermined period, it is assumed that microblog server passes through the statistics to history ad traffic purchase situation, hair
Existing most of flow users like buying Saturday with this two days ad traffic of Sunday, it is therefore evident that can illustrate Saturday
It is greater than the value of the flow of other times in one week with this two days Flow Value of Sunday.Thus microblog server can be with
Situation is bought according to history ad traffic, 7 days in one week are respectively set different price weights.For example, according to history
Ad traffic purchase situation can determine that the sales volume of Saturday ad traffic is best, and the sales volume of Monday ad traffic is worst, then micro-
Minimum price weight can be arranged for " Monday " this predetermined period in rich Platform Server, and is that " Saturday ", this was predetermined
Highest price weight is arranged in period, and then subsequent when receiving the predetermined queries request of flow user transmission, micro-
Rich service platform can be requested according to predetermined queries in the predetermined period that carries, determine corresponding weight.
3, predetermined degree of exposure:
The scheduled light exposure of flow user is bigger, and required flow total amount is also more, then needs to spend
Price is also higher.Thus corresponding price weight can be arranged in microblogging service platform according to predetermined degree of exposure.For example,
Assuming that predetermined 10,000-10 ten thousand exposure section, then it is 0-0.4 that the corresponding price weight in the section, which can be set,；Assuming that predetermined 10
Ten thousand -100 ten thousand exposure section, then it is the section 0.4-0.7 that the corresponding price weight in the section, which can be set,；Assuming that predetermined
1000000-1,000 ten thousand exposure sections, then it is the section 0.7-0.8 that the corresponding price weight in the section, which can be set, successively class
It pushes away.
In addition, in actual use, flow user's history predetermined case will also tend to cause the determination of set price
A degree of influence, wherein it is logical that flow user's history predetermined case can such as refer to that the history of flow user is clicked
It crosses rate (Click-Through-Rate, CTR), CTR refers to the click arrival rate of the web advertisement, the i.e. actual click of the advertisement time
(light exposure of advertisement) is counted divided by the amount of showing (injected volume of advertisement) of advertisement.If a certain flow user history ctr higher,
Illustrate that flow user is buying less ad traffic resource, can be obtained higher advertisement exposure amount, this means that
Flow user can take more light exposures with price more lower than other advertisement user, and the appearance of such case can
Platform income and advertising results can be impacted.Thus, it is in the embodiment of the present application, micro- in order to avoid the above problem
Rich Platform Server can also be directed to the history tentation data of flow user, and different valences is arranged for different history tentation datas
Lattice weighing factor.For example, lower weight can be set in the flow user high for historic click-through rate, and it is directed to historic click-through rate
Higher weights can be set in low flow user.
In one embodiment, the specific implementation of step 12 may include: to obtain the flow user history
Tentation data, and determine the corresponding weight of the history tentation data；The corresponding weight of the predetermined condition is determined respectively；According to
The predetermined condition and the corresponding weight of the predetermined condition, history tentation data and the history tentation data are corresponding
Weight, is based on preset computation model, determining set price corresponding with the scheduled flow.
After determining predetermined condition and the corresponding weight of history tentation data through the above steps, microblog clothes
Being engaged in device can be based on following formula [1], to calculate the set price of the scheduled flow of flow user:
Wherein, y indicates set price determining, corresponding with the scheduled flow；Bid indicates to meet described to pre-
The lowest price of the ad traffic resource of constant flow predetermined condition, the lowest price can be microblog server according to history
Flow buys what situation determined.For example, it is assumed that the predetermined condition of flow user input are as follows: " 8 points to 24 points at night of predetermined Friday
Flow ", then microblog server can be searched in historical traffic purchaser record purchase " Friday at night 8 points to 24 points " this
The price of one discharge in period of time, and therefrom determine lowest price, as the bid in above-mentioned formula [1]；x1Indicate the predetermined item
Part, x2Indicate the history tentation data；w1Indicate the corresponding weight of the predetermined condition, w2Indicate the history tentation data
Corresponding weight；A indicates corresponding with predetermined period price adjustment coefficients, in routine use, festivals or holidays (such as the Spring Festival, New Year's Day,
Christmas etc.) these special red-letter days, the usage amount of ad traffic is often increased sharply on microblog server, thus can pass through ginseng
Number a regulates and controls corresponding price weight of special red-letter day, under the normal date, a=0, and when predetermined condition is corresponding pre-
When fixing the date as special red-letter day, then a can be set to biggish value.
By above-mentioned formula, microblog server can be requested according to by executing the predetermined queries that step 11 is got
In predetermined condition, calculate the set price for meeting the flow of flow user's predetermined condition.
Step 13, the flow user will be fed back to by executing the set price that step 12 determines, and received
After the predetermined request that the flow user sends, according to the set price pre-determined advertisement floating resources.
Microblog server will feed back to the flow user by executing the set price that step 12 determines, work as stream
When amount user thinks that set price can receive, then traffic requests side can further be sent to microblog server predetermined
Request, microblog server, can be according to determining after the ad traffic predetermined request for receiving flow user transmission
Set price is flow user pre-determined advertisement floating resources.
When microblog server complete ad traffic resource it is predetermined after, then same day target date available ad traffic
Total resources will subtract the scheduled partial discharge of flow user.Specifically, when by executing step 13 completion ad stream
Measure resource it is predetermined after, following operation can also be performed in microblog server: by the distribution of scheduled ad traffic resource
State is adjusted to the state of having distributed；After the flow for receiving other flows user transmission is using request, it is by distribution state
Ad traffic resource allocation to be allocated gives each flow user.Flow to avoid those from being scheduled is flowed by other
User is measured to use.
Using the preordering method of ad traffic resource provided by the embodiments of the present application, the user of ad traffic resource can be with
According to their own needs, to the advertising resource predetermined queries request of advertising platform input arbitrary period, advertising platform is being received
After the predetermined queries request that flow user sends, can be requested according to predetermined queries in entrained scheduled flow predetermined item
Part is based on preset computation model, calculates set price corresponding to the flow for meeting flow user user requirement, and to stream
Amount feeds back the price using hair, and in the case where flow user approves the set price, flow user can be further
Predetermined request is sent to advertising platform, advertising platform can be according to determining set price after receiving the predetermined request
Flow user's pre-determined advertisement floating resources.It can be seen that the ad traffic resource reservation method provided by this programme, advertisement
Master can input specific ad traffic requirement to advertising platform, advertising platform is receiving this according to the use needs of oneself
After a little requirements, the ad traffic resource for meeting advertiser's requirement can be found according to the requirement of advertisement primary input, and according to pre-
If computation model to meet advertiser requirement ad traffic resource evaluate, be by determining set price advertiser
The predetermined purchase to ad traffic resource can be completed, is bought extensively so as to avoid advertiser using traditional bid advertisement mode
When accusing floating resources, the resource that is expended to estimate the price of ad traffic resource.
In addition, a kind of preset device of ad traffic resource provided by the embodiments of the present application, to solve using existing
Bid advertisement mode, advertiser need the problem of expending vast resources when buying ad traffic.The specific structure of the device shows
It is intended to as shown in Figure 2, comprising: request reception unit 21, price determination unit 22 and scheduled unit 23.
Wherein, request reception unit 21, for receiving the predetermined queries request of flow user transmission, wherein described pre-
Determine the predetermined condition in inquiry request including the scheduled flow of flow user；
Price determination unit 22 is carried for requesting in response to the predetermined queries according in predetermined queries request
Scheduled flow predetermined condition, be based on preset computation model, determining set price corresponding with the scheduled flow；
Scheduled unit 23 for the set price to be fed back to the flow user, and is receiving the flow
After the predetermined request that user sends, according to the set price pre-determined advertisement floating resources.
In one embodiment, the predetermined condition of the scheduled flow, comprising: predetermined period, makes a reservation for predetermined period
Light exposure.
In one embodiment, price determination unit 22, is specifically used for: obtaining the flow user history predetermined number
According to, and determine the corresponding weight of the history tentation data；The corresponding weight of the predetermined condition is determined respectively；According to described pre-
Fixed condition and the corresponding weight of the predetermined condition, history tentation data and the corresponding weight of the history tentation data,
Based on preset computation model, determining set price corresponding with the scheduled flow.
In one embodiment, price determination unit 22, is specifically used for: according to the following formula, determining with described to pre-
The corresponding set price of constant flow:
Wherein, y indicates set price determining, corresponding with the scheduled flow, bid indicate to meet described in pre-
The lowest price of the ad traffic resource of constant flow predetermined condition, x1Indicate the predetermined condition, x2Indicate the history predetermined number
According to w1Indicate the corresponding weight of the predetermined condition, w2Indicate the corresponding weight of the history tentation data, a is indicated and pre- timing
The corresponding price adjustment coefficients of section.
In one embodiment, scheduled unit 23 are also used to: according to the set price pre-determined advertisement floating resources
Afterwards, the distribution state of scheduled ad traffic resource is adjusted to the state of having distributed；Receiving other flows user hair
It is ad traffic resource allocation to be allocated to each flow user by distribution state after the flow sent is using request.
Using the preset device of ad traffic resource provided by the embodiments of the present application, the user of ad traffic resource can be with
According to their own needs, to the advertising resource predetermined queries request of advertising platform input arbitrary period, advertising platform is being received
After the predetermined queries request that flow user sends, can be requested according to predetermined queries in entrained scheduled flow predetermined item
Part is based on preset computation model, calculates set price corresponding to the flow for meeting flow user user requirement, and to stream
Amount feeds back the price using hair, and in the case where flow user approves the set price, flow user can be further
Predetermined request is sent to advertising platform, advertising platform can be according to determining set price after receiving the predetermined request
Flow user's pre-determined advertisement floating resources.It can be seen that the ad traffic resource reservation method provided by this programme, advertisement
Master can input specific ad traffic requirement to advertising platform, advertising platform is receiving this according to the use needs of oneself
After a little requirements, the ad traffic resource for meeting advertiser's requirement can be found according to the requirement of advertisement primary input, and according to pre-
If computation model to meet advertiser requirement ad traffic resource evaluate, be by determining set price advertiser
The predetermined purchase to ad traffic resource can be completed, is bought extensively so as to avoid advertiser using traditional bid advertisement mode
When accusing floating resources, the resource that is expended to estimate the price of ad traffic resource.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence " including one ... ", it is not excluded that including described
There is also other identical elements in the process, method of element, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above description is only an example of the present application, is not intended to limit this application.For those skilled in the art
For, various changes and changes are possible in this application.All any modifications made within the spirit and principles of the present application are equal
Replacement, improvement etc., should be included within the scope of the claims of this application.
Claims (10)
1. a kind of preordering method of ad traffic resource characterized by comprising
Receive the predetermined queries request that flow user sends, wherein include that the flow uses in the predetermined queries request
The predetermined condition of the scheduled flow in side；
It is requested in response to the predetermined queries, according to the predetermined condition of scheduled flow carried in predetermined queries request,
Based on preset computation model, determining set price corresponding with the scheduled flow；
The set price is fed back into the flow user, and in the predetermined request for receiving the flow user transmission
Afterwards, according to the set price pre-determined advertisement floating resources.
2. the method according to claim 1, wherein the predetermined condition of the scheduled flow, comprising:
Predetermined period；
Predetermined period；
Predetermined degree of exposure.
3. according to the method described in claim 2, it is characterized in that, according to the scheduled stream carried in predetermined queries request
The predetermined condition of amount, is based on preset computation model, and determining set price corresponding with the scheduled flow specifically includes:
The flow user history tentation data is obtained, and determines the corresponding weight of the history tentation data；
The corresponding weight of the predetermined condition is determined respectively；
According to the predetermined condition and the corresponding weight of the predetermined condition, history tentation data and the history predetermined number
According to corresponding weight, it is based on preset computation model, determining set price corresponding with the scheduled flow.
4. according to the method described in claim 3, it is characterized in that, corresponding according to the predetermined condition and the predetermined condition
Weight, history tentation data and the corresponding weight of the history tentation data, be based on preset computation model, determining and institute
The corresponding set price of scheduled flow is stated, is specifically included:
According to the following formula, set price corresponding with the scheduled flow is determined:
Wherein, y indicates set price determining, corresponding with the scheduled flow, and bid indicates to meet the scheduled stream
Measure the lowest price of the ad traffic resource of predetermined condition, x1Indicate the predetermined condition, x2Indicate the history tentation data,
w1Indicate the corresponding weight of the predetermined condition, w2Indicate the corresponding weight of the history tentation data, a is indicated and predetermined period
Corresponding price adjustment coefficients.
5. the method according to claim 1, wherein after according to the set price pre-determined advertisement floating resources,
Further include:
The distribution state of scheduled ad traffic resource is adjusted to the state of having distributed；
It is that ad traffic to be allocated provides by the state of distribution after the flow for receiving other flows user transmission is using request
Distribute to each flow user in source.
6. a kind of preset device of ad traffic resource characterized by comprising
Request reception unit, for receiving the predetermined queries request of flow user transmission, wherein in the predetermined queries request
Predetermined condition including the scheduled flow of flow user；
Price determination unit, in response to the predetermined queries request, according to the predetermined queries request in carry to pre-
The predetermined condition of constant flow, is based on preset computation model, determining set price corresponding with the scheduled flow；
Scheduled unit for the set price to be fed back to the flow user, and is receiving the flow user
After the predetermined request of transmission, according to the set price pre-determined advertisement floating resources.
7. device according to claim 6, which is characterized in that the predetermined condition of the scheduled flow, comprising:
Predetermined period；
Predetermined period；
Predetermined degree of exposure.
8. device according to claim 7, which is characterized in that the price determination unit is specifically used for:
The flow user history tentation data is obtained, and determines the corresponding weight of the history tentation data；
The corresponding weight of the predetermined condition is determined respectively；
According to the predetermined condition and the corresponding weight of the predetermined condition, history tentation data and the history predetermined number
According to corresponding weight, it is based on preset computation model, determining set price corresponding with the scheduled flow.
9. device according to claim 8, which is characterized in that the price determination unit is specifically used for:
According to the following formula, set price corresponding with the scheduled flow is determined:
Wherein, y indicates set price determining, corresponding with the scheduled flow, and bid indicates to meet the scheduled stream
Measure the lowest price of the ad traffic resource of predetermined condition, x1Indicate the predetermined condition, x2Indicate the history tentation data,
w1Indicate the corresponding weight of the predetermined condition, w2Indicate the corresponding weight of the history tentation data, a is indicated and predetermined period
Corresponding price adjustment coefficients.
10. device according to claim 6, which is characterized in that the scheduled unit is also used to:
After the set price pre-determined advertisement floating resources, the distribution state of scheduled ad traffic resource is adjusted to
State is distributed；
It is that ad traffic to be allocated provides by the state of distribution after the flow for receiving other flows user transmission is using request
Distribute to each flow user in source.
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