CN106875233A

CN106875233A - The light exposure processing method of Internet advertising, device and server

Info

Publication number: CN106875233A
Application number: CN201710203244.3A
Authority: CN
Inventors: 闫铭
Original assignee: Beijing Xiaomi Mobile Software Co Ltd
Current assignee: Beijing Xiaomi Mobile Software Co Ltd
Priority date: 2017-03-30
Filing date: 2017-03-30
Publication date: 2017-06-20

Abstract

Light exposure processing method, device and server the disclosure is directed to a kind of Internet advertising, wherein, the method includes：The corresponding stereotactic conditions of ad material are obtained, and obtains the light exposure of the bid/ad material of ad material；For each advertiser user in Current ad primary user and other advertiser users, the ad click rate of all advertisements that advertiser user is uploaded is obtained；The ad click rate of all advertisements uploaded according to each advertiser user, bid, the preset relation between stereotactic conditions, light exposure determine the bid of the light exposure/ad material of the ad material of Current ad primary user.There is provided a kind of method provided for advertiser user with the corresponding light exposure of the bid bid corresponding with the light exposure of ad material of ad material, enable that advertiser user knows that price brings the how many flow of how many light exposures, media side's platform, reasonably provide one with the price corresponding to the desired light exposure of advertiser user.

Description

The light exposure processing method of Internet advertising, device and server

Technical field

This disclosure relates to Internet advertising processing technology field, more particularly to Internet advertising light exposure processing method, Device and server.

Background technology

With the development of Internet technology, internet has become the main platform for playing all kinds of media informations.And then more Carry out more advertiser users to select on the media Fang Ping of internet, play out advertisement.

In correlation technique, each media side's platform in mobile Internet has the flow of oneself, and the flow is characterized and browses use Click volume of the family on media side's platform, then more users go to browse media side's platform, then media side's platform Click volume is also bigger, i.e., flow is also bigger, wherein, flow is also referred to as the light exposure of advertiser user.Advertiser user can To carry out after certain orientation filters, selecting it to think that reasonable prices participate in the competitive bidding of some media side's platform, go with The price plays advertisement on media side's platform, or, advertiser user can preset a light exposure, then wish media side Platform provides one and reasonably deals with price.

However, in correlation technique, for advertiser user, advertiser user is not aware that price can be brought The how many flow of how many light exposure, media side's platform；Also, advertiser user and media side's platform cannot reasonably go out Has one with the price corresponding to the desired light exposure of advertiser user.

The content of the invention

To overcome problem present in correlation technique, the disclosure provide a kind of light exposure processing method of Internet advertising, Device and server.

According to the first aspect of the embodiment of the present disclosure, there is provided a kind of light exposure processing method of Internet advertising, including；

The corresponding stereotactic conditions of ad material are obtained, and obtains the exposure of the bid/ad material of the ad material Light quantity, the expense that the bid is spent by advertiser user when the ad material is clicked a time, the light exposure be with The corresponding quantity for clicking on user of the ad material, the location condition characterizes the targeted crowd's bar of the ad material Part；

According to the corresponding stereotactic conditions of the ad material, it is determined that other advertisers related to Current ad primary user use Family；

For each advertiser user in Current ad primary user and other advertiser users, advertiser is obtained The ad click rate of all advertisements that user uploads；

The ad click rate of all advertisements uploaded according to each advertiser user, bid, between stereotactic conditions, light exposure Preset relation, determines the bid of the light exposure/ad material of the ad material of Current ad primary user.

Further, it is described according to the corresponding stereotactic conditions of the ad material, it is determined that related to Current ad primary user Other advertiser users, including：

According to the corresponding stereotactic conditions of the ad material, the number of the click user that the stereotactic conditions are covered is determined Amount；

Each click user, the stereotactic conditions under the quantity of the click user covered according to the stereotactic conditions, adopt Inverted index mode is used, it is determined that have selected other advertiser users of the stereotactic conditions.

Further, described each advertiser in Current ad primary user and other advertiser users uses Family, obtains the ad click rate of all advertisements that advertiser user is uploaded, including：

For each advertiser user in Current ad primary user, other advertiser users, according to default click Rate information bank, the ad click rate of all advertisements that statistics advertiser user is uploaded, wherein, the default clicking rate information bank Include different advertiser users, different advertisements, the relation of different ad click rates.

Further, when getting the bid of the ad material；

It is described according to each advertiser user upload all advertisements ad click rate, bid, stereotactic conditions, light exposure it Between preset relation, determine the light exposure of the ad material of Current ad primary user, including：

From the bid information storehouse for prestoring, the bid of the respective ad material of other advertiser users is obtained, wherein, institute Stating bid information storehouse includes the bid of the different ad material of each advertiser user；

It is the ad click rate of all advertisements uploaded according to advertiser user, wide for described each advertiser user The bid of the ad material of primary user is accused, thousand demonstration expense CPM of the ad material of advertiser user are determined；

CPM to the ad material of each advertiser user carries out descending sort, obtains CPM sequences, and obtain described each The estimated value of individual advertiser user, wherein, the estimated value characterizes the daily cost higher limit of advertiser user；

According to the CPM of the ad material of each advertiser user in the CPM sequences, and each advertiser user budget Value, the quantity of the click user covered to the stereotactic conditions is consumed, until determining that Current ad primary user's is wide Accuse the light exposure of material.

Further, when getting the light exposure of the ad material；

It is described according to each advertiser user upload all advertisements ad click rate, bid, stereotactic conditions, light exposure it Between preset relation, determine the bid of the ad material of Current ad primary user, including：

Following all steps are repeated, until calculating the bid of the ad material of Current ad primary user：

It is bid that Current ad primary user selectes initial ad material using binary search algorithm；

It is the ad click rate of all advertisements uploaded according to advertiser user, wide for described each advertiser user The bid of the ad material of primary user is accused, the CPM of the ad material of advertiser user is determined；

According to the CPM of the ad material of each advertiser user in the CPM sequences, and each advertiser user budget Value, the quantity of the click user covered to the stereotactic conditions is consumed, until determining that Current ad primary user's is wide Accuse the light exposure of material；

The light exposure of the ad material of the Current ad primary user that judgement is determined, if equal to the ad material for getting Light exposure；

If it is determined that Current ad primary user ad material light exposure, equal to the exposure of the ad material for getting Amount, then stop calculating, it is determined that the bid of initial ad material is the bid of the ad material of Current ad primary user；

If it is determined that Current ad primary user ad material light exposure, be not equal to the exposure of the ad material for getting Light quantity, then repeat each step above.

Further, the CPM=CTR*bid*1000 of the ad material of the advertiser user；

Wherein, CTR is the ad click rate of all advertisements that advertiser user is uploaded, and bid is the advertisement of advertiser user The bid of material.

Further, the CPM of the ad material of each advertiser user according in the CPM sequences, and it is each wide The estimated value of primary user is accused, the quantity of the click user covered to the stereotactic conditions is consumed, until determining current The light exposure of the ad material of advertiser user, including：

According to the order of the descending sort of each CPM in the CPM sequences, following treatment is carried out to each CPM, until determining The light exposure of the ad material of Current ad primary user：

According to the estimated value of current CPM advertiser users corresponding with current CPM, calculate corresponding with current CPM wide Accuse the light exposure of the ad material of primary user；

According to the numerical value that is characterized of light exposure of the ad material of advertiser user corresponding with current CPM, from described fixed The numerical value is subtracted in the quantity of the click user covered to condition, the surplus of the click user that the stereotactic conditions are covered is obtained Remainder amount；

According to using the volume residual as the new stereotactic conditions covered click user quantity, and repeat with Upper each step, until determining the light exposure of the ad material of Current ad primary user.

Further, the stereotactic conditions include following at least one：Reproduction time information, broadcasting regional information and people Group's information；

Wherein, crowd's information includes following at least one：Age location condition, sex respective conditions, educational background are fixed Position condition, income location condition, interest location condition.

The technical scheme provided by this disclosed embodiment can include the following benefits：By obtaining ad material correspondence Stereotactic conditions, and obtain the light exposure of the bid/ad material of ad material, bid as wide when ad material is clicked one time The expense that primary user is spent is accused, light exposure is the quantity of click user corresponding with ad material, and location condition characterizes advertisement The targeted crowd's condition of material；According to the corresponding stereotactic conditions of ad material, it is determined that its related to Current ad primary user His advertiser user；For each advertiser user in Current ad primary user and other advertiser users, obtain wide Accuse the ad click rate of all advertisements that primary user uploads；The ad click of all advertisements uploaded according to each advertiser user Rate, bid, the preset relation between stereotactic conditions, light exposure determine the light exposure of the ad material of Current ad primary user/wide Accuse the bid of material.There is provided it is a kind of automatically for advertiser user provide light exposure corresponding with the bid of ad material and extensively The method for accusing the corresponding bid of light exposure of material so that advertiser user knows that price can bring how many exposures The how many flow of amount, media side's platform, also, reasonably one is provided with the valency corresponding to the desired light exposure of advertiser user Lattice.The operator's malice for avoiding media side's platform forces up commodity prices, the loss that is produced to advertiser user and serious severe of maliciously demanding a lower price Influence.

According to the second aspect of the embodiment of the present disclosure, there is provided a kind of light exposure processing unit of Internet advertising, including：

First acquisition unit, is configured as obtaining the corresponding stereotactic conditions of ad material, and obtain the ad material The light exposure of the bid/ad material, the bid by when the ad material is clicked one time advertiser user spend Expense, the light exposure is the quantity of click user corresponding with the ad material, and the location condition characterizes described wide Accuse the targeted crowd's condition of material；

First determining unit, is configured as according to the corresponding stereotactic conditions of the ad material, it is determined that with Current ad master User-related other advertiser users；

Second acquisition unit, is configured as each in Current ad primary user and other advertiser users Advertiser user, obtains the ad click rate of all advertisements that advertiser user is uploaded；

Second determining unit, is configured as the ad click rate of all advertisements according to the upload of each advertiser user, bid, Preset relation between stereotactic conditions, light exposure, determines the light exposure of the ad material of Current ad primary user/described wide Accuse the bid of material.

Further, first determining unit, is specifically configured to：

Further, the second acquisition unit, is specifically configured to：

Further, when getting the bid of the ad material；

Second determining unit, including：

First acquisition module, is configured as from the bid information storehouse for prestoring, and obtains the respective of other advertiser users The bid of ad material, wherein, the bid information storehouse includes the bid of the different ad material of each advertiser user；

First determining module, is configured as described each advertiser user, according to the institute that advertiser user is uploaded There are ad click rate, the bid of the ad material of advertiser user of advertisement, determine thousand times of the ad material of advertiser user Demonstration expense CPM；

First order module, is configured as carrying out descending sort to the CPM of the ad material of each advertiser user, obtains CPM sequences, and the estimated value of each advertiser user is obtained, wherein, it is daily that the estimated value characterizes advertiser user Cost higher limit；

First consumable module, is configured as the CPM of the ad material according to each advertiser user in the CPM sequences, And the estimated value of each advertiser user, the quantity of the click user covered to the stereotactic conditions is consumed, until really Make the light exposure of the ad material of Current ad primary user.

Further, when getting the light exposure of the ad material；

Second determining unit, including：

Second acquisition module, is configured as from the bid information storehouse for prestoring, and obtains the respective of other advertiser users The bid of ad material, wherein, the bid information storehouse includes the bid of the different ad material of each advertiser user；

Performing module, is configured as repeating following all modules, until calculating the ad material of Current ad primary user Bid；

Chosen module, is configured as using binary search algorithm, is that Current ad primary user selectes initial ad material Bid；

Second determining module, is configured as described each advertiser user, according to the institute that advertiser user is uploaded There are ad click rate, the bid of the ad material of advertiser user of advertisement, determine the CPM of the ad material of advertiser user；

Second order module, is configured as carrying out descending sort to the CPM of the ad material of each advertiser user, obtains CPM sequences, and the estimated value of each advertiser user is obtained, wherein, it is daily that the estimated value characterizes advertiser user Cost higher limit；

Second consumable module, is configured as the CPM of the ad material according to each advertiser user in the CPM sequences, And the estimated value of each advertiser user, the quantity of the click user covered to the stereotactic conditions is consumed, until really Make the light exposure of the ad material of Current ad primary user；

Judge module, is configured as judging the light exposure of the ad material of the Current ad primary user for determining, if etc. In the light exposure of the ad material for getting；

Stopping modular, be configured as if it is determined that Current ad primary user ad material light exposure, equal to acquisition The light exposure of the ad material for arriving, then stop calculating, it is determined that the bid of initial ad material is the wide of Current ad primary user Accuse the bid of material；

Replicated blocks, be configured as if it is determined that Current ad primary user ad material light exposure, be not equal to and obtain The light exposure of the ad material got, then repeat since the performing module more than each module process.

Further, the CPM=CTR*bid*1000 of the ad material of the advertiser user；

Further, first consumable module, second consumable module, be individually configured for：

According to the third aspect of the embodiment of the present disclosure, there is provided a kind of server, including：

Processor, and for storing the memory of processor-executable instruction；

Wherein, the processor is configured as：The corresponding stereotactic conditions of ad material are obtained, and obtains the ad material Bid/ad material light exposure, the bid by when the ad material is clicked one time advertiser user spend The expense taken, the light exposure is the quantity of click user corresponding with the ad material, and the location condition characterizes described The targeted crowd's condition of ad material；According to the corresponding stereotactic conditions of the ad material, it is determined that with Current ad primary user Other related advertiser users；Used for each advertiser in Current ad primary user and other advertiser users Family, obtains the ad click rate of all advertisements that advertiser user is uploaded；The all advertisements uploaded according to each advertiser user Ad click rate, bid, the preset relation between stereotactic conditions, light exposure determine the advertisement element of Current ad primary user The bid of the light exposure of material/ad material.

It should be appreciated that the general description of the above and detailed description hereinafter are only exemplary and explanatory, not The disclosure can be limited.

Brief description of the drawings

Accompanying drawing herein is merged in specification and constitutes the part of this specification, shows and meets implementation of the invention Example, and be used to explain principle of the invention together with specification.

Fig. 1 is a kind of light exposure processing method embodiment one of the Internet advertising according to an exemplary embodiment Flow chart；

Fig. 2 is a kind of light exposure processing method embodiment two of the Internet advertising according to an exemplary embodiment Flow chart；

Fig. 3 is a kind of light exposure processing method embodiment three of the Internet advertising according to an exemplary embodiment Flow chart；

Fig. 4 is a kind of light exposure processing unit example IV of the Internet advertising according to an exemplary embodiment Block diagram；

Fig. 5 is a kind of light exposure processing unit embodiment five of the Internet advertising according to an exemplary embodiment Block diagram；

Fig. 6 is a kind of light exposure processing unit embodiment six of the Internet advertising according to an exemplary embodiment Block diagram；

Fig. 7 is a kind of block diagram of the entity of the server example seven according to an exemplary embodiment；

Fig. 8 is a kind of block diagram of the server apparatus 1900 according to an exemplary embodiment.

Specific embodiment

Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in implementation method do not represent and the consistent all implementation methods of the present invention.Conversely, they be only with it is such as appended The example of the consistent apparatus and method of some aspects being described in detail in claims, of the invention.

Fig. 1 is a kind of light exposure processing method embodiment one of the Internet advertising according to an exemplary embodiment Flow chart, as shown in figure 1, the light exposure processing method of Internet advertising is used in server, the server includes operator Server, media side's platform etc., the method is comprised the following steps.

In step s 11, obtain the corresponding stereotactic conditions of ad material, and obtain the bid of the ad material/described The light exposure of ad material, the expense that the bid is spent by advertiser user when the ad material is clicked a time, institute The quantity that light exposure is click user corresponding with the ad material is stated, the location condition characterizes ad material institute pin To crowd's condition.

In this step, executive agent is illustrated using media side's platform in the present embodiment.Advertiser user is to shifting Ad material is input into media side's platform in dynamic internet, and advertisement element is input on display interface in media side's platform The corresponding stereotactic conditions of material, the corresponding stereotactic conditions of the ad material refer to the targeted crowd's condition of the ad material, should The corresponding stereotactic conditions of ad material include reproduction time information, play regional information and crowd's information etc., wherein, crowd Information includes age location condition, sex respective conditions, academic location condition, income location condition, interest location condition etc. Deng.

For example, display interface can show the respective option of stereotactic conditions in media side's platform, and advertiser user can To select the respective option of stereotactic conditions, the time range that the advertisement corresponding to the ad material can be played is selected, i.e., really Make temporal information；Selecting the advertisement corresponding to the ad material can be shown for those regional users, that is, determine Go out regional information；The user which age bracket selects the advertisement corresponding to the ad material can be directed to is shown, that is, determine The age location condition gone out in crowd's information；Selecting the advertisement corresponding to the ad material can be directed to the use of which kind of academic condition Family is shown, that is, determine the sex respective conditions in crowd's information；Select the advertisement corresponding to the ad material can be with pin User with which kind of academic condition is shown, that is, determines the academic location condition in crowd's information；Select the advertisement The user which income section advertisement corresponding to material can be directed to is shown, that is, determine the income positioning in crowd's information Condition；Select the advertisement corresponding to the ad material to be directed to the user with which hobby to be shown, that is, determine The interest location condition gone out in crowd's information.For example, advertiser user can select the corresponding stereotactic conditions of ad material to broadcast The time is put for 18:00-20:00, played out in A, B province, the women population in -40 years old 30 years old is directed to, wherein, the female Property crowd do not limit educational background, income, interest.Again for example, advertiser user can select the corresponding stereotactic conditions of ad material to be Reproduction time is 20:00-22:00, played out in A, B, C province, be directed in -30 years old 20 years old, hobby body-building female Property crowd, wherein, the women population do not limit educational background, income.

Meanwhile, advertiser user needs the light exposure of the bid/ad material for selecting the ad material.Used in advertiser Certain price is provided at family, and when then needing to know that the price provided can bring how many light exposures, advertiser user is defeated Enter the bid of the ad material, the specific number of bid is decided in its sole discretion by advertiser user, bid refers to ad material by point The expense that advertiser user is spent when hitting one time.Expect certain light exposure, it is necessary to know the light exposure in advertiser user When needing to spend how many expenses, advertiser user is input into the light exposure of the ad material, and the concrete numerical value of light exposure is by wide Accuse primary user to decide in its sole discretion, light exposure refers to the corresponding quantity for clicking on user of ad material.

So as to, media side's platform can get the corresponding stereotactic conditions of ad material, and obtain the bid of ad material/ The light exposure of ad material.

In step s 12, according to the corresponding stereotactic conditions of the ad material, it is determined that related to Current ad primary user Other advertiser users.

Wherein, the specific implementation of step 12 is：

In this step, because each stereotactic conditions can all cover a number of crowd, what the crowd referred to is exactly a little Hit user.After advertiser user have selected the corresponding advertisement orientation of ad material, media side's platform can be according to advertiser The stereotactic conditions of user's selection, calculate the quantity of the click user that the stereotactic conditions are covered.For example, advertiser user can be with Selection ad material corresponding stereotactic conditions A, stereotactic conditions A are that reproduction time is 18:00-20:00, broadcast in A, B province Put, be directed to the women population in -40 years old 30 years old, wherein, the women population does not limit educational background, income, interest；Media Fang Ping The quantity that platform can calculate the click user that stereotactic conditions A is covered is M.Again for example, advertiser user can be selected extensively The corresponding stereotactic conditions B of material is accused, the quantity that media side's platform can calculate the click user that stereotactic conditions C is covered is N。

It is not that some is wide because each clicks on the click user under user and each stereotactic conditions are covered Accuse what primary user was exclusively enjoyed, these may be all covered under the selected stereotactic conditions of each advertiser user and clicks on user. The click user that the stereotactic conditions of current advertiser user selection are covered, it is also possible to selected by other advertiser users Under stereotactic conditions.At this time because each advertiser user can select each condition or information under stereotactic conditions, and then shape Into stereotactic conditions, each condition or information under each stereotactic conditions can all point to multiple click users, it is known that, in Current ad Each click user under the stereotactic conditions of primary user, incidence relation is produced with other advertiser users client；Just can be using Row's indexed mode, each click under the quantity of the click user covered according to the stereotactic conditions of Current ad primary user selection is used Family, the stereotactic conditions of Current ad primary user selection, determine other advertiser users that have selected the stereotactic conditions.

For example, advertiser user X1 have selected stereotactic conditions A, and the condition or information having under stereotactic conditions A are A1, A2 and A3, have four and click on user U1, U2, U3, U4 under stereotactic conditions A, then, click on user U1 by advertisement Primary user X2, X3, X4, X5 have selected, and click on user U2 and be have selected by advertiser user X2, X5, X6, X7, click on user U3 have selected by advertiser user X2, X5, X7, X8, clicks on user U4 and be have selected by advertiser user X2, X5, X9； It is hereby understood that advertiser user X2, X5 all clicks on user U1, U2, U3, U4 with four has an incidence relation, advertiser user X2, X5 have selected stereotactic conditions A.

In step s 13, used for each advertiser in Current ad primary user and other advertiser users Family, obtains the ad click rate of all advertisements that advertiser user is uploaded.

Wherein, the specific implementation of step S13 is：

In this step, each advertiser user is in media side's platform, if on be transmitted through advertisement, media side's platform After being played to these advertisements, after click user clicks on or watch on the display platform that media side's platform is provided, often One advertisement can have ad click rate, such as after clicking on user for advertisement G1 clicks once, should be directed to the wide of advertisement G1 Accusing clicking rate can add 1.And then media side's platform can form a clicking rate information bank, stored in the clicking rate information bank Different advertiser users, different advertisements, the relation of different ad click rates.So it is directed to an advertiser user For, the ad click rate of each advertisement with the advertiser user on media platform, the ad click rate to each advertisement is carried out After summation, media platform can count the ad click rate of all advertisements of advertiser user upload.

In the present embodiment, due to pertaining only to Current ad primary user and related to Current ad primary user other are wide Accuse primary user, such that it is able to only according to clicking rate information bank, count Current ad primary user and with Current ad primary user Other related advertiser users, the ad click rate of their own all advertisements.

In step S14, according to each advertiser user upload all advertisements ad click rate, bid, stereotactic conditions, Preset relation between light exposure, determines the light exposure/ad material of the ad material of Current ad primary user Bid.

In this step, media side's platform has pre-set bid, the default pass between stereotactic conditions, light exposure System, the ad click rate of all advertisements that media side's platform is uploaded according to each advertiser user, and the preset relation, are counted After calculation, it is possible to determine the bid of the light exposure/ad material of the ad material of Current ad primary user.In step S11 In, if the bid of advertiser user input ad material is, it is necessary to when knowing that the price provided can bring how many light exposures, The light exposure of ad material can be calculated in this step；In step s 11, if advertiser user is input into the exposure of ad material Light quantity, it is necessary to when knowing that the light exposure needs to spend how many expenses, can be calculated going out for ad material in this step Valency.

The present embodiment obtains the bid/ad material of ad material by obtaining the corresponding stereotactic conditions of ad material Light exposure, the expense spent by advertiser user when ad material is clicked a time of bidding, light exposure is and ad material The corresponding quantity for clicking on user, location condition characterizes the targeted crowd's condition of ad material；It is corresponding according to ad material Stereotactic conditions, it is determined that other advertiser users related to Current ad primary user；For Current ad primary user and other Each advertiser user in advertiser user, obtains the ad click rate of all advertisements that advertiser user is uploaded；According to The ad click rate of all advertisements that each advertiser user is uploaded, bid, the preset relation between stereotactic conditions, light exposure, really The bid of the light exposure/ad material of the ad material of settled preceding advertiser user.There is provided a kind of automatic for advertiser user There is provided the method with the corresponding light exposure of the bid bid corresponding with the light exposure of ad material of ad material so that advertisement Primary user knows that price can bring the how many flow of how many light exposures, media side's platform, also, reasonably provides one The individual price with corresponding to the desired light exposure of advertiser user.Operator's malice of media side's platform is avoided to force up commodity prices, maliciously press Loss and serious baneful influence that valency is produced to advertiser user.

On the basis of the embodiment shown in above-mentioned Fig. 1, Fig. 2 is a kind of internet according to an exemplary embodiment The flow chart of the light exposure processing method embodiment two of advertisement, as shown in Fig. 2 getting the ad material in step s 11 Bid when, step S14, including：

In step S241, from the bid information storehouse for prestoring, the respective ad material of other advertiser users is obtained Bid, wherein, the bid information storehouse includes the bid of the different ad material of each advertiser user.

In this step, in step s 11, if the bid of advertiser user input ad material is, it is necessary to know what is provided When price can bring how many light exposures, when going to step S14, due to the forward medium side of each advertiser user Platform was input into the bid of different ad materials, it is thus possible to media side's platform can set up one stores each advertiser The bid information storehouse of the bid of the different ad material of user.Media side's platform can be transferred out from the bid information storehouse The bid of the respective ad material of other advertiser users related to Current ad primary user.

In step S242, for described each advertiser user, all advertisements uploaded according to advertiser user The bid of ad click rate, the ad material of advertiser user, determines the CPM of the ad material of advertiser user.

Wherein, the CPM=CTR*bid*1000 of the ad material of the advertiser user；CTR is uploaded for advertiser user All advertisements ad click rate, bid for advertiser user ad material bid.

In this step, it is necessary to calculate Current ad primary user other advertisers related to Current ad primary user User, the CPM of their respective ad materials.It is directed to other related to Current ad primary user of Current ad primary user Each advertiser user in advertiser user, media side's platform can be according to the wide of all advertisements of advertiser user upload Clicking rate CTR, the bid bid of the ad material of advertiser user are accused, the CPM=of the ad material of advertiser user is calculated CTR*bid*1000.The CPM of the ad material for calculating here is thousand numerical value of the income of displaying of the ad material.

In step S243, the CPM to the ad material of each advertiser user carries out descending sort, obtains CPM sequences, and The estimated value of each advertiser user is obtained, wherein, the estimated value characterizes the daily cost upper limit of advertiser user Value.

In this step, the CPM to the ad material of each advertiser user calculated in step S242 carries out descending row Sequence, can obtain one and obtain CPM sequences.For example, CPM, wide of the CPM sequences for advertiser user X2 and advertiser user X2 Accuse CPM, the CPM of advertiser user X1 and advertiser user X1, the advertiser user of primary user X3 and advertiser user X3 The CPM of X4 and advertiser user X4.

Meanwhile, Current ad primary user can be to one daily cost upper limit of input on the displaying interface of media side's platform Value, records the estimated value that the higher limit is Current ad primary user, and Current ad primary user disappears daily on media side's platform The expense of consumption is no more than this estimated value；Due to other advertiser users also on the displaying interface of warp-wise media side platform it is defeated Enter the daily cost higher limit of individual word, and then media side's platform can get Current ad primary user and Current ad master The estimated value of user-related other advertiser users.For example, the estimated value of Current ad primary user is Y1 other advertisers use The estimated value at family is Y2, Y3 etc..

It is according to the CPM of the ad material of each advertiser user in the CPM sequences and each wide in step S244 The estimated value of primary user is accused, the quantity of the click user covered to the stereotactic conditions is consumed, until determining current The light exposure of the ad material of advertiser user.

Wherein, the specific implementation of step S244 is：

In this step, each advertiser user stated in the CPM sequences that media side's platform foundation step S243 is obtained The order of the descending sort of CPM, the CPM to each advertiser user carries out following treatment, until it is primary to have calculated Current ad The light exposure of the ad material at family：First, media side's platform selects primary advertiser user from CPM sequences, then matchmaker Body side's platform is calculated according to the estimated value of first CPM of advertiser, first advertiser user corresponding with current CPM First light exposure of the ad material of advertiser user；Then the orientation bar that media side's platform is determined from step S12 In the quantity of the click user that part is covered, the number that the light exposure of first ad material of advertiser user is characterized is subtracted Value, obtains a volume residual；Then, media side's platform is used the volume residual as the click that new stereotactic conditions are covered The quantity at family, then, media side's platform selects deputy advertiser user from CPM sequences, repeats according to second The estimated value of the CPM of advertiser second advertiser users corresponding with current CPM, calculates the second advertiser user Ad material light exposure；Then media side's platform subtracts the advertisement element of the second advertiser user from volume residual The numerical value that the light exposure of material is characterized, a new volume residual of getting back；By that analogy, until be have selected from CPM sequences Current ad primary user in step S11 corresponding to ad material, and to the current advertiser user, calculated its advertisement element The light exposure of material.

For example, there is advertiser user X1, advertiser user X2, advertiser user X3, advertiser to use in CPM sequences Family X4.Media side's platform selects primary advertiser user X1 from CPM sequences, and then media side's platform is wide according to first The estimated value Y1 of CPM and first advertiser user X1 of main X1 is accused, the advertisement element of first advertiser user X1 is calculated The light exposure L1 of material；The quantity of the click user that the stereotactic conditions that then media side's platform is determined from step 102 are covered In LM, the numerical value L1 that the light exposure of first ad material of advertiser user X1 is characterized is subtracted, obtain a remainder Amount LM-L1；Then, media side's platform selects deputy advertiser user X2 from CPM sequences, then media side's platform according to The estimated value Y2 of the CPM and second advertiser user X2 of second advertiser X2, calculates second advertiser user X2 Ad material light exposure L2；Then media side's platform subtracts the advertisement element of second advertiser user X2 from LM-L1 The numerical value L2 that the light exposure of material is characterized, obtains a volume residual LM-L1-L2；Next, media side's platform is from CPM sequences The advertiser user X3 of middle selection the 3rd, at this point it is possible to determine advertiser user X3 to need to obtain exposure in the present embodiment The advertiser user of amount, then media side's platform is according to the pre- of the 3rd CPM and the 3rd of advertiser X3 advertiser user X3 Calculation value Y3, calculates the 3rd light exposure L3 of the ad material of advertiser user X3；Now, this implementation has been calculated The light exposure of the ad material of the advertiser user for obtaining light exposure is needed in example, avoids the need for counting advertiser user X4 Let it pass.Also, the numerical finite of the quantity LM of the click user that the stereotactic conditions determined in step 102 are covered, and need The estimated value Y3 for obtaining the advertiser user X3 of light exposure is also limited, the calculating remaining amount LM-L1-L2-L3 in real process When, it may appear that following two situations：The first situation, in the 3rd light exposure of the ad material of advertiser user X3 L3, less than or equal to volume residual LM-L1-L2, then the 3rd exposure of the ad material of advertiser user X3 for actually calculating It is L3 to measure, and the at this time estimated value Y3 consumption of the 3rd advertiser user X3 obtains light exposure for L3 after being over；Second feelings Condition, in the 3rd light exposure L3 of the ad material of advertiser user X3, more than volume residual LM-L1-L2, so that actual calculate The 3rd light exposure of the ad material of advertiser user X3 for going out is LM-L1-L2, at this time, at this time the 3rd advertiser The estimated value Y3 of user X3 is not consumed and is over, and obtains light exposure LM-L1-L2.

The present embodiment obtains the bid of ad material by obtaining the corresponding stereotactic conditions of ad material；According to advertisement The corresponding stereotactic conditions of material, it is determined that other advertiser users related to Current ad primary user；It is primary for Current ad Each advertiser user in family and other advertiser users, obtains the advertisement of all advertisements that advertiser user is uploaded Clicking rate；From the bid information storehouse for prestoring, the bid of the respective ad material of other advertiser users is obtained；For each Individual advertiser user, the ad click rate of all advertisements that is uploaded according to advertiser user, the ad material of advertiser user Bid, determines thousand demonstration expense CPM of the ad material of advertiser user；CPM to the ad material of each advertiser user enters Row descending sort, obtains CPM sequences, and obtain the estimated value of each advertiser user；According to each advertiser in CPM sequences The CPM of the ad material of user, and each advertiser user estimated value, stereotactic conditions are covered click user quantity Consumed, until determining the light exposure of the ad material of Current ad primary user.There is provided a kind of automatic for advertiser uses Family provides the method with the corresponding light exposure of bid of ad material so that it is many that advertiser user knows that price can be brought The how many flow of few light exposure, media side's platform.Operator's malice of media side's platform is avoided to force up commodity prices, maliciously demand a lower price to advertisement Loss and serious baneful influence that primary user produces.

On the basis of the embodiment shown in above-mentioned Fig. 1, Fig. 3 is a kind of internet according to an exemplary embodiment The flow chart of the light exposure processing method embodiment three of advertisement, as shown in figure 3, getting the ad material in step s 11 Light exposure when, step S14, including：

In step S341, from the bid information storehouse for prestoring, the respective ad material of other advertiser users is obtained Bid, wherein, the bid information storehouse includes the bid of the different ad material of each advertiser user.

In this step, in step s 11, if the light exposure of advertiser user input ad material is, it is necessary to know the exposure When light quantity needs to spend how many expenses, when going to step S14, due to the forward medium Fang Ping of each advertiser user Platform was input into the bid of different ad materials, it is thus possible to media side's platform can set up one stores each advertiser's use The bid information storehouse of the bid of the different ad material at family.Media side's platform can from the bid information storehouse, transfer out with The bid of the respective ad material of other related advertiser users of Current ad primary user.Wherein, the advertisement in step S11 The light exposure of material is also a number range of a concrete numerical value, or advertiser user selection.

This step is identical with the implementation procedure of the step S241 in embodiment two.

In step S342, following all steps are repeated, until calculating going out for the ad material of Current ad primary user Valency.

In this step, after step S341, it is possible to perform step S342- steps S349, it is known that calculate this The bid of the Current ad primary user of the bid for knowing ad material is needed in embodiment.

It is that Current ad primary user selectes going out for initial ad material using binary search algorithm in step S343 Valency.

In this step, media side's platform first uses binary search algorithm, is that Current ad primary user is selected at the beginning of one The bid of the ad material of beginning.Wherein, binary search algorithm is also referred to as binary chop method, and basic thought is by n element point Into roughly equal two parts, take a [n/2] and compared with x, if x=a [n/2], find x, algorithm stops；If x<a [n/2], as long as then continuing search for x in the left-half of array a, if x>A [n/2], as long as then being searched in the right side of array a x.Binary search algorithm is a kind of existing mathematic calculation, no longer adds to repeat.

In step S344, for described each advertiser user, all advertisements uploaded according to advertiser user The bid of ad click rate, the ad material of advertiser user, determines the CPM of the ad material of advertiser user.

In this step, media side's platform can be directed to Current ad primary user involved by the present embodiment and current wide Each advertiser user in other related advertiser users of primary user is accused, according to the institute that each advertiser user is uploaded There are ad click rate CTR, the bid bid of the ad material of each advertiser user of advertisement, determine that each advertiser uses The CPM=CTR*bid*1000 of the ad material at family.

This step is identical with the implementation procedure of the step S242 in embodiment two.

In step S345, the CPM to the ad material of each advertiser user carries out descending sort, obtains CPM sequences, and The estimated value of each advertiser user is obtained, wherein, the estimated value characterizes the daily cost upper limit of advertiser user Value.

In this step, the CPM to the ad material of each advertiser user calculated in step S344 carries out descending row Sequence, can obtain one and obtain CPM sequences.Meanwhile, Current ad primary user can be to defeated on the displaying interface of media side's platform Enter a daily cost higher limit, record the estimated value that the higher limit is Current ad primary user, Current ad primary user exist Expense on media side's platform per daily consumption is no more than this estimated value；Due to other advertiser users also warp-wise media A daily cost higher limit of word is have input on the displaying interface of Fang Pingtai, and then media side's platform can get Current ad The estimated value of primary user's other advertiser users related to Current ad primary user.

This step is identical with the implementation procedure of the step S243 in embodiment two.

It is according to the CPM of the ad material of each advertiser user in the CPM sequences and each wide in step S346 The estimated value of primary user is accused, the quantity of the click user covered to the stereotactic conditions is consumed, until determining current The light exposure of the ad material of advertiser user.

Wherein, the specific implementation of step S346 is：

In this step, each advertiser user stated in the CPM sequences that media side's platform foundation step S345 is obtained The order of the descending sort of CPM, the CPM to each advertiser user carries out following treatment, until it is primary to have calculated Current ad The light exposure of the ad material at family：First, media side's platform selects primary advertiser user from CPM sequences, then matchmaker Body side's platform is calculated according to the estimated value of first CPM of advertiser, first advertiser user corresponding with current CPM First light exposure of the ad material of advertiser user；Then the orientation bar that media side's platform is determined from step S12 In the quantity of the click user that part is covered, the number that the light exposure of first ad material of advertiser user is characterized is subtracted Value, obtains a volume residual；Then, media side's platform is used the volume residual as the click that new stereotactic conditions are covered The quantity at family, then, media side's platform selects deputy advertiser user from CPM sequences, repeats according to second The estimated value of the CPM of advertiser second advertiser users corresponding with current CPM, calculates the second advertiser user Ad material light exposure；Then media side's platform subtracts the advertisement element of the second advertiser user from volume residual The numerical value that the light exposure of material is characterized, a new volume residual of getting back；By that analogy, until be have selected from CPM sequences Current ad primary user in step S11 corresponding to ad material, and to the current advertiser user, calculated its advertisement element The light exposure of material.

This step is identical with the implementation procedure of the step S244 in embodiment two, repeats no more.

In step S347, the light exposure of the ad material of Current ad primary user that judgement is determined, if equal to obtaining The light exposure of the ad material got.

In this step, after step 346, media side's platform needs the advertisement of the Current ad primary user that will be calculated The size of the light exposure of the ad material obtained in the light exposure of material, with step S11 is compared.Determining that both is big After small relation, according to its magnitude relationship, the suitable step in selection step S348, step S349 is performed.

In step S348, however, it is determined that the light exposure of the ad material of the Current ad primary user for going out, equal to what is got The light exposure of ad material, then stop calculating, it is determined that advertisement element of the bid of initial ad material for Current ad primary user The bid of material.

In this step, media side's platform is if it is determined that the light exposure of the ad material of the Current ad primary user for calculating, Equal to the light exposure of the ad material obtained in step S11, then the step of can just stopping the present embodiment S343- steps S349 Implementation procedure, media side's platform is assured that out the bid of the initial ad material selected in step S343 as working as The bid of the ad material of preceding advertiser user.

For example, the light exposure L3 of the ad material of the Current ad primary user X3 in step S346, equal to step When the light exposure LL of the ad material obtained in S11, it is possible to the initial ad material that will be selected in step S343 Bid b1 as the ad material of Current ad primary user bid.

In step S349, however, it is determined that the light exposure of the ad material of the Current ad primary user for going out, it is not equal to and gets Ad material light exposure, then repeat more than each step S343-S349.

In this step, media side's platform is if it is determined that the light exposure of the ad material of the Current ad primary user for calculating, Less than or greater than the light exposure of the ad material obtained in step S11, then be accomplished by performing step S 343, using two points Searching algorithm, is that Current ad primary user selectes a bid for initial ad material again, then, and then performs step S344- step S349, until the light exposure of the ad material of the Current ad primary user for calculating, obtains equal in step S11 Ad material light exposure.

For example, media side's platform is if it is determined that the light exposure L1 of the ad material of the Current ad primary user for calculating, Less than the light exposure LL of the ad material obtained in step S11, then return in step S343, incited somebody to action just using binary search algorithm The bid b1 of the ad material of beginning is adjusted between the bid b1 of the initial ad material and default best bid bb, is obtained The bid b2 of the initial ad material after one adjustment, then go to perform step S344- steps S349.Wherein, the best bid Bb can be set by advertiser user or be set by media side's platform, and for different advertiser users, best bid The concrete numerical value of bb can be with difference.Then, then when go to step S347, however, it is determined that, the advertisement of Current ad primary user The light exposure L2 of material, equal to the light exposure LL of the ad material obtained in step S11, it is possible to initial after this is adjusted The bid b2 of ad material as the ad material of Current ad primary user bid.

Again for example, media side's platform is if it is determined that the light exposure of the ad material of the Current ad primary user for calculating L1, more than the light exposure LL of the ad material obtained in step S11, then in returning to step S343, using binary search algorithm The bid b1 of initial ad material is adjusted between the bid b1 of the initial ad material and default lowest offer ba, The bid b3 of the initial ad material after an adjustment is obtained, then goes to perform step S344- steps S349.Wherein, this is minimum Bid ba can be set by advertiser user or be set by media side's platform, and for different advertiser users, it is minimum The concrete numerical value of bid ba can be with difference.Then, then when go to step S347, however, it is determined that, Current ad primary user's The light exposure L3 of ad material, equal to the light exposure LL of the ad material obtained in step S11, it is possible to first after this is adjusted The bid b3 of the ad material of beginning as the ad material of Current ad primary user bid.

Again for example, media side's platform is if it is determined that the light exposure of the ad material of the Current ad primary user for calculating L1, less than the light exposure LL of the ad material obtained in step S11, then in returning to step S343, using binary search algorithm The bid b1 of initial ad material is adjusted between the bid b1 of the initial ad material and default best bid bb, The bid b2 of the initial ad material after an adjustment is obtained, then goes to perform step S344- steps S349.Then, media side Platform if it is determined that the light exposure L4 of the ad material of the Current ad primary user for calculating, less than the advertisement obtained in step S11 The light exposure LL of material, then return in step S343, adjusted the bid b2 of initial ad material using binary search algorithm Between whole bid b2 and default best bid bb to the initial ad material, or, media side's platform is if it is determined that calculate The light exposure L4 of the ad material of the Current ad primary user for going out, more than the light exposure LL of the ad material obtained in step S11, So return in step S343, the bid b2 of initial ad material is adjusted to by the initial advertisement using binary search algorithm Between the bid b2 and bid b1 of material, the b3 that bids is obtained, then go to perform step S344- steps S349.By that analogy, until obtaining The light exposure Ln of the ad material of the Current ad primary user for arriving, equal to the light exposure LL of the ad material obtained in step S11 When, it is possible to determine the bid of the ad material of Current ad primary user.

The present embodiment obtains the light exposure of ad material by obtaining the corresponding stereotactic conditions of ad material；According to wide The corresponding stereotactic conditions of material are accused, it is determined that other advertiser users related to Current ad primary user；For Current ad master Each advertiser user in user and other advertiser users, obtains the wide of all advertisements that advertiser user is uploaded Accuse clicking rate；From the bid information storehouse for prestoring, the bid of the respective ad material of other advertiser users is obtained；Repeat with Under all steps, until calculating the bid of the ad material of Current ad primary user：It is current wide using binary search algorithm Accuse the bid that primary user selectes initial ad material；For each advertiser user, according to the institute that advertiser user is uploaded There are ad click rate, the bid of the ad material of advertiser user of advertisement, determine the CPM of the ad material of advertiser user； CPM to the ad material of each advertiser user carries out descending sort, obtains CPM sequences, and obtain each advertiser user Estimated value；According to the CPM of the ad material of each advertiser user in CPM sequences, and each advertiser user estimated value, The quantity of the click user covered to stereotactic conditions is consumed, until determine the ad material of Current ad primary user Light exposure；If it is determined that Current ad primary user ad material light exposure, equal to the exposure of the ad material for getting Amount, then stop calculating, it is determined that the bid of initial ad material is the bid of the ad material of Current ad primary user；If it is determined that The light exposure of the ad material of the Current ad primary user for going out, is not equal to the light exposure of the ad material for getting, then repeat with Upper each step.There is provided a kind of automatic method that bid corresponding with the light exposure of ad material is provided for advertiser user, close That manages provides one with the price corresponding to the desired light exposure of advertiser user.Operator's malice of media side's platform is avoided to lift Valency, the loss and serious baneful influence produced to advertiser user of maliciously demanding a lower price.

Fig. 4 is a kind of light exposure processing unit example IV of the Internet advertising according to an exemplary embodiment Block diagram.Reference picture 4, the device includes：

First acquisition unit 41, is configured as obtaining the corresponding stereotactic conditions of ad material, and obtain the ad material Bid/ad material light exposure, the bid by when the ad material is clicked one time advertiser user spend The expense taken, the light exposure is the quantity of click user corresponding with the ad material, and the location condition characterizes described The targeted crowd's condition of ad material；

First determining unit 42, is configured as according to the corresponding stereotactic conditions of the ad material, it is determined that and Current ad Other related advertiser users of primary user；

Second acquisition unit 43, it is each in being configured as Current ad primary user and other advertiser users Individual advertiser user, obtains the ad click rate of all advertisements that advertiser user is uploaded；

Second determining unit 44, is configured as the ad click rate of all advertisements according to the upload of each advertiser user, goes out Preset relation between valency, stereotactic conditions, light exposure, determines the light exposure/institute of the ad material of Current ad primary user State the bid of ad material.

Wherein, first determining unit 42, is specifically configured to：

The second acquisition unit 43, is specifically configured to：

On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant the method Embodiment in be described in detail, explanation will be not set forth in detail herein.

On the basis of the embodiment shown in above-mentioned Fig. 4, Fig. 5 is a kind of internet according to an exemplary embodiment The block diagram of the light exposure processing unit embodiment five of advertisement.Reference picture 5, when getting the bid of the ad material；Described Two determining units 44, including：

First acquisition module 4411, is configured as from the bid information storehouse for prestoring, and obtains each of other advertiser users From ad material bid, wherein, the bid information storehouse includes going out for the different ad material of each advertiser user Valency；

First determining module 4412, is configured as, for described each advertiser user, being uploaded according to advertiser user All advertisements ad click rate, the bid of the ad material of advertiser user, determine the ad material of advertiser user Thousand demonstration expense CPM；

First order module 4413, is configured as carrying out descending sort to the CPM of the ad material of each advertiser user, obtains To CPM sequences, and the estimated value of each advertiser user is obtained, wherein, it is every that the estimated value characterizes advertiser user The cost higher limit of day；

First consumable module 4414, is configured as according to the ad material of each advertiser user in the CPM sequences CPM, and each advertiser user estimated value, the quantity of the click user covered to the stereotactic conditions consumes, directly To the light exposure of the ad material for determining Current ad primary user.

Wherein, first consumable module 4414, be individually configured for：

On the basis of the embodiment shown in above-mentioned Fig. 4, Fig. 6 is a kind of internet according to an exemplary embodiment The block diagram of the light exposure processing unit embodiment six of advertisement.Reference picture 6, when getting the bid of the ad material；Described Two determining units 44, including：

Second acquisition module 4421, is configured as from the bid information storehouse for prestoring, and obtains each of other advertiser users From ad material bid, wherein, the bid information storehouse includes going out for the different ad material of each advertiser user Valency；

Performing module 4422, is configured as repeating following all modules, until calculating the advertisement of Current ad primary user The bid of material；

Chosen module 4423, is configured as using binary search algorithm, is that Current ad primary user selectes initial advertisement The bid of material；

Second determining module 4424, is configured as, for described each advertiser user, being uploaded according to advertiser user All advertisements ad click rate, the bid of the ad material of advertiser user, determine the ad material of advertiser user CPM；

Second order module 4425, is configured as carrying out descending sort to the CPM of the ad material of each advertiser user, obtains To CPM sequences, and the estimated value of each advertiser user is obtained, wherein, it is every that the estimated value characterizes advertiser user The cost higher limit of day；

Second consumable module 4426, is configured as according to the ad material of each advertiser user in the CPM sequences CPM, and each advertiser user estimated value, the quantity of the click user covered to the stereotactic conditions consumes, directly To the light exposure of the ad material for determining Current ad primary user；

Judge module 4427, is configured as judging the light exposure of the ad material of the Current ad primary user for determining, is The no light exposure equal to the ad material for getting；

Stopping modular 4428, be configured as if it is determined that Current ad primary user ad material light exposure, be equal to The light exposure of the ad material for getting, then stop calculating, it is determined that the bid of initial ad material is Current ad primary user Ad material bid；

Replicated blocks 4429, be configured as if it is determined that Current ad primary user ad material light exposure, In the light exposure of the ad material for getting, then repeat since the chosen module 4423 more than each module process.

Wherein, second consumable module 4426, be individually configured for：

Fig. 7 is a kind of block diagram of the entity of the server example seven according to an exemplary embodiment.Reference picture 7, The server can be implemented as：Processor 81, and it is configured as storing the memory 82 of processor-executable instruction；

Wherein, the processor 81 is configured as：The corresponding stereotactic conditions of ad material are obtained, and obtains the advertisement element The light exposure of the bid of material/ad material, the bid is advertiser user institute when the ad material is clicked a time The expense of cost, the light exposure is the quantity of click user corresponding with the ad material, and the location condition characterizes institute State the targeted crowd's condition of ad material；According to the corresponding stereotactic conditions of the ad material, it is determined that primary with Current ad Other related advertiser users of family；For each advertiser in Current ad primary user and other advertiser users User, obtains the ad click rate of all advertisements that advertiser user is uploaded；According to all advertisements that each advertiser user is uploaded Ad click rate, bid, the preset relation between stereotactic conditions, light exposure determine the advertisement of Current ad primary user The bid of the light exposure of material/ad material.

In the above-described embodiments, it should be appreciated that the processor can be CPU (English：Central Processing Unit, referred to as：CPU), can also be other general processors, digital signal processor (English：Digital Signal Processor, referred to as：DSP), application specific integrated circuit (English：Application Specific Integrated Circuit, referred to as：ASIC) etc..General processor can be microprocessor or the processor can also be any conventional place Reason device etc., and foregoing memory can be read-only storage (English：Read-only memory, abbreviation：ROM), deposit at random Access to memory (English：Random access memory, referred to as：RAM), flash memory, hard disk or solid state hard disc.SIM Card is also referred to as subscriber identification card, smart card, and digital mobile telephone must load onto this card and can use.I.e. in computer chip On store the information of digital mobile phone client, the content such as the key of encryption and the telephone directory of user.With reference to of the invention real The step of applying the method disclosed in example can be embodied directly in hardware processor and perform completion, or with the hardware in processor and Software module combination performs completion.

On the server in above-described embodiment, wherein modules perform the concrete mode of operation in the relevant party It has been described in detail in the embodiment of method and device, explanation will be not set forth in detail herein.

Fig. 8 is a kind of block diagram of the server apparatus 1900 according to an exemplary embodiment.For example, device 1900 can To be provided as a server.Reference picture 8, device 1900 includes processing assembly 1922, and it is further included at one or more Reason device, and the memory resource as representated by memory 1932, for store can by the instruction of the execution of processing assembly 1922, Such as application program.In memory 1932 store application program can include it is one or more each correspond to one The module of group instruction.Additionally, processing assembly 1922 is configured as execute instruction, with the light exposure for performing above-mentioned Internet advertising Reason method, methods described includes；

Device 1900 can also include that a power supply module 1926 is configured as the power management of performs device 1900, one Wired or wireless network interface 1950 is configured as device 1900 being connected to network, and input and output (I/O) interface 1958.Device 1900 can operate the operating system in memory 1932, such as Windows ServerTM, Mac based on storage OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

Those skilled in the art considering specification and after putting into practice invention disclosed herein, will readily occur to it is of the invention its Its embodiment.The application is intended to any modification of the invention, purposes or adaptations, these modifications, purposes or Person's adaptations follow general principle of the invention and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by following Claim is pointed out.

It should be appreciated that the invention is not limited in the precision architecture being described above and be shown in the drawings, and And can without departing from the scope carry out various modifications and changes.The scope of the present invention is only limited by appended claim.

Claims

1. the light exposure processing method of a kind of Internet advertising, it is characterised in that including：

The corresponding stereotactic conditions of acquisition ad material, and the light exposure of the bid/ad material of the ad material is obtained, The expense for bidding to be spent by advertiser user when the ad material is clicked a time, the light exposure is wide with described The corresponding quantity for clicking on user of material is accused, the location condition characterizes the targeted crowd's condition of the ad material；

According to the corresponding stereotactic conditions of the ad material, it is determined that other advertiser users related to Current ad primary user；

For each advertiser user in Current ad primary user and other advertiser users, advertiser user is obtained The ad click rate of all advertisements for uploading；

The ad click rate of all advertisements uploaded according to each advertiser user, bid, presetting between stereotactic conditions, light exposure Relation, determines the bid of the light exposure/ad material of the ad material of Current ad primary user.

2. method according to claim 1, it is characterised in that described according to the corresponding stereotactic conditions of the ad material, It is determined that other advertiser users related to Current ad primary user, including：

According to the corresponding stereotactic conditions of the ad material, the quantity of the click user that the stereotactic conditions are covered is determined；

Each click user, the stereotactic conditions under the quantity of the click user covered according to the stereotactic conditions, using Row's indexed mode, it is determined that have selected other advertiser users of the stereotactic conditions.

3. method according to claim 1, it is characterised in that described for Current ad primary user and other advertisements Each advertiser user in primary user, obtains the ad click rate of all advertisements that advertiser user is uploaded, including：

For each advertiser user in Current ad primary user, other advertiser users, believed according to default clicking rate Breath storehouse, the ad click rate of all advertisements that statistics advertiser user is uploaded, wherein, wrapped in the default clicking rate information bank Include different advertiser users, different advertisements, the relation of different ad click rates.

4. method according to claim 1, it is characterised in that when getting the bid of the ad material；

The ad click rate of all advertisements uploaded according to each advertiser user, bid, between stereotactic conditions, light exposure Preset relation, determines the light exposure of the ad material of Current ad primary user, including：

From the bid information storehouse for prestoring, obtain the bid of the respective ad material of other advertiser users, wherein, it is described go out Valency information bank includes the bid of the different ad material of each advertiser user；

For described each advertiser user, ad click rate, the advertiser of all advertisements uploaded according to advertiser user The bid of the ad material of user, determines thousand demonstration expense CPM of the ad material of advertiser user；

CPM to the ad material of each advertiser user carries out descending sort, obtains CPM sequences, and each is wide described in acquisition The estimated value of primary user is accused, wherein, the estimated value characterizes the daily cost higher limit of advertiser user；

According to the CPM of the ad material of each advertiser user in the CPM sequences, and each advertiser user estimated value, The quantity of the click user covered to the stereotactic conditions is consumed, until determining the advertisement element of Current ad primary user The light exposure of material.

5. method according to claim 1, it is characterised in that when getting the light exposure of the ad material；

The ad click rate of all advertisements uploaded according to each advertiser user, bid, between stereotactic conditions, light exposure Preset relation, determines the bid of the ad material of Current ad primary user, including：

For described each advertiser user, ad click rate, the advertiser of all advertisements uploaded according to advertiser user The bid of the ad material of user, determines the CPM of the ad material of advertiser user；

According to the CPM of the ad material of each advertiser user in the CPM sequences, and each advertiser user estimated value, The quantity of the click user covered to the stereotactic conditions is consumed, until determining the advertisement element of Current ad primary user The light exposure of material；

The light exposure of the ad material of the Current ad primary user that judgement is determined, if equal to the exposure of the ad material for getting Light quantity；

If it is determined that Current ad primary user ad material light exposure, equal to the light exposure of the ad material for getting, Then stop calculating, it is determined that the bid of initial ad material is the bid of the ad material of Current ad primary user；

If it is determined that Current ad primary user ad material light exposure, be not equal to the exposure of the ad material for getting Amount, then repeat each step above.

6. the method according to claim 4 or 5, it is characterised in that the CPM=of the ad material of the advertiser user CTR*bid*1000；

Wherein, CTR is the ad click rate of all advertisements that advertiser user is uploaded, and bid is the ad material of advertiser user Bid.

7. the method according to claim 4 or 5, it is characterised in that each advertiser according in the CPM sequences uses The CPM of the ad material at family, and each advertiser user estimated value, the stereotactic conditions are covered click user number Amount is consumed, until the light exposure of the ad material of Current ad primary user is determined, including：

According to the order of the descending sort of each CPM in the CPM sequences, following treatment is carried out to each CPM, until determining current The light exposure of the ad material of advertiser user：

According to the estimated value of current CPM advertiser users corresponding with current CPM, advertiser corresponding with current CPM is calculated The light exposure of the ad material of user；

According to the numerical value that the light exposure of the ad material of advertiser user corresponding with current CPM is characterized, from the orientation bar The numerical value is subtracted in the quantity of the click user that part is covered, the remainder of the click user that the stereotactic conditions are covered is obtained Amount；

According to the quantity of the click user that the volume residual is covered as the new stereotactic conditions, and repeat each above Step, until determining the light exposure of the ad material of Current ad primary user.

8. the method according to claim any one of 1-5, it is characterised in that the stereotactic conditions include following at least Kind：Reproduction time information, broadcasting regional information and crowd's information；

Wherein, crowd's information includes following at least one：Age location condition, sex respective conditions, academic positioning strip Part, income location condition, interest location condition.

9. the light exposure processing unit of a kind of Internet advertising, it is characterised in that including：

First acquisition unit, is configured as obtaining the corresponding stereotactic conditions of ad material, and obtain the bid of the ad material/ The light exposure of the ad material, the expense that the bid is spent by advertiser user when the ad material is clicked a time With the light exposure is the quantity of click user corresponding with the ad material, and the location condition characterizes the advertisement element The targeted crowd's condition of material；

First determining unit, is configured as according to the corresponding stereotactic conditions of the ad material, it is determined that with Current ad primary user Other related advertiser users；

Second acquisition unit, is configured as each advertisement in Current ad primary user and other advertiser users Primary user, obtains the ad click rate of all advertisements that advertiser user is uploaded；

Second determining unit, is configured as the ad click rate of all advertisements according to the upload of each advertiser user, bid, orientation Preset relation between condition, light exposure, determines the light exposure/advertisement element of the ad material of Current ad primary user The bid of material.

10. device according to claim 9, it is characterised in that first determining unit, is specifically configured to：

11. devices according to claim 9, it is characterised in that the second acquisition unit, are specifically configured to：

12. devices according to claim 9, it is characterised in that when getting the bid of the ad material；

Second determining unit, including：

First acquisition module, is configured as from the bid information storehouse for prestoring, and obtains the respective advertisement of other advertiser users The bid of material, wherein, the bid information storehouse includes the bid of the different ad material of each advertiser user；

First determining module, is configured as described each advertiser user, according to all wide of advertiser user upload The bid of the ad click rate of announcement, the ad material of advertiser user, determines thousand exhibitions of the ad material of advertiser user Take CPM；

First order module, is configured as carrying out descending sort to the CPM of the ad material of each advertiser user, obtains CPM sequences Row, and the estimated value of each advertiser user is obtained, wherein, the estimated value characterizes the daily cost of advertiser user Higher limit；

First consumable module, is configured as the CPM of the ad material according to each advertiser user in the CPM sequences, and The estimated value of each advertiser user, the quantity of the click user covered to the stereotactic conditions is consumed, until determining The light exposure of the ad material of Current ad primary user.

13. devices according to claim 9, it is characterised in that when getting the light exposure of the ad material；

Second determining unit, including：

Second acquisition module, is configured as from the bid information storehouse for prestoring, and obtains the respective advertisement of other advertiser users The bid of material, wherein, the bid information storehouse includes the bid of the different ad material of each advertiser user；

Performing module, is configured as repeating following all modules, until calculating going out for the ad material of Current ad primary user Valency；

Chosen module, is configured as using binary search algorithm, is that Current ad primary user selectes going out for initial ad material Valency；

Second determining module, is configured as described each advertiser user, according to all wide of advertiser user upload The bid of the ad click rate of announcement, the ad material of advertiser user, determines the CPM of the ad material of advertiser user；

Second order module, is configured as carrying out descending sort to the CPM of the ad material of each advertiser user, obtains CPM sequences Row, and the estimated value of each advertiser user is obtained, wherein, the estimated value characterizes the daily cost of advertiser user Higher limit；

Second consumable module, is configured as the CPM of the ad material according to each advertiser user in the CPM sequences, and The estimated value of each advertiser user, the quantity of the click user covered to the stereotactic conditions is consumed, until determining The light exposure of the ad material of Current ad primary user；

Judge module, is configured as judging the light exposure of the ad material of the Current ad primary user for determining, if equal to obtaining The light exposure of the ad material got；

Stopping modular, be configured as if it is determined that Current ad primary user ad material light exposure, equal to what is got The light exposure of ad material, then stop calculating, it is determined that advertisement element of the bid of initial ad material for Current ad primary user The bid of material；

Replicated blocks, be configured as if it is determined that Current ad primary user ad material light exposure, be not equal to and get Ad material light exposure, then repeat since the chosen module more than each module process.

14. device according to claim 12 or 13, it is characterised in that the CPM of the ad material of the advertiser user =CTR*bid*1000；

15. device according to claim 12 or 13, it is characterised in that first consumable module, second consumption Module, be individually configured for：

16. device according to claim any one of 9-13, it is characterised in that the stereotactic conditions include it is following at least It is a kind of：Reproduction time information, broadcasting regional information and crowd's information；

A kind of 17. servers, it is characterised in that including：

Processor, and for storing the memory of processor-executable instruction；

Wherein, the processor is configured as：The corresponding stereotactic conditions of ad material are obtained, and obtains going out for the ad material The light exposure of valency/ad material, advertiser user is spent when the bid ad material is clicked one time Expense, the light exposure is the quantity of click user corresponding with the ad material, and the location condition characterizes the advertisement The targeted crowd's condition of material；According to the corresponding stereotactic conditions of the ad material, it is determined that related to Current ad primary user Other advertiser users；For each advertiser user in Current ad primary user and other advertiser users, obtain Take the ad click rate of all advertisements of advertiser user upload；The advertisement point of all advertisements uploaded according to each advertiser user Rate is hit, bid, the preset relation between stereotactic conditions, light exposure determine the exposure of the ad material of Current ad primary user The bid of light quantity/ad material.