CN111582955A - Promotion information display method and device, electronic equipment and storage medium - Google Patents

Promotion information display method and device, electronic equipment and storage medium Download PDF

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CN111582955A
CN111582955A CN202010549017.8A CN202010549017A CN111582955A CN 111582955 A CN111582955 A CN 111582955A CN 202010549017 A CN202010549017 A CN 202010549017A CN 111582955 A CN111582955 A CN 111582955A
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promotion information
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popularization
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章剑
陶惠锋
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Tencent Technology Shenzhen Co Ltd
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    • G06Q30/0241—Advertisements
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    • G06Q30/0271—Personalized advertisement
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

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Abstract

The embodiment of the invention discloses a method and a device for displaying promotion information, electronic equipment and a storage medium, wherein the method comprises the following steps: acquiring historical display information of a terminal; calculating the probability of the terminal displaying the popularization information in a plurality of future time periods according to the historical display information; the method includes the steps of predicting off-air time corresponding to a plurality of promotion information in a database, determining at least one promotion information with highest income in each future time period as candidate promotion information according to the predicted off-air time, generating expected income corresponding to each future time period based on probability of showing the promotion information in each future time period and income of the candidate promotion information, selecting at least one promotion information with highest expected income in the future time periods, and sending the selected at least one promotion information to a terminal, so that the terminal can show the selected promotion information to a user.

Description

Promotion information display method and device, electronic equipment and storage medium
Technical Field
The invention relates to the technical field of computers, in particular to a popularization information display method and device, electronic equipment and a storage medium.
Background
With the development of computer technology, more and more popularization information is presented to users in an online form. For example, in the process of using an application program by a user, a terminal may display an open screen advertisement (promotion information) of the application program to the user, for example, an advertisement for promoting a certain product or object is different from a promotion information which is requested to be displayed in real time, for the open screen advertisement of the application program, the promotion information needs to be cached locally in advance, when the user opens the application program, the user requests a background service in real time to judge whether locally loaded promotion information is available for playing, however, if the user opens the application program, the total amount of the launched pre-loaded promotion information is consumed, so that the open screen advertisement displayed to the user by the terminal is not the pre-loaded promotion information, thereby causing waste of network resources, and reducing the accuracy of the promotion information display.
Disclosure of Invention
The embodiment of the invention provides a method and a device for displaying promotion information, electronic equipment and a storage medium, which can avoid waste of network resources and improve the accuracy of displaying the promotion information.
The embodiment of the invention provides a popularization information display method, which comprises the following steps:
acquiring historical display information of a terminal, wherein the historical display information comprises time information of displaying each historical popularization information by the terminal, and the historical popularization information is popularization information which is displayed by the terminal in a past preset time period by taking the current time as a reference;
calculating the probability of the terminal displaying the popularization information in a plurality of future time periods according to the historical display information;
predicting off-air time corresponding to a plurality of promotion information in a database, and determining at least one promotion information which benefits the highest in each future time period as candidate promotion information in the database according to the predicted off-air time, wherein the off-air time of the candidate promotion information is later than the corresponding future time period;
generating expected revenue corresponding to each future time period based on the probability of showing the promotion information in each future time period and the revenue of the candidate promotion information;
and selecting at least one piece of popularization information with highest expected income in a plurality of future time periods, and sending the selected at least one piece of popularization information to the terminal, so that the terminal can display the selected at least one piece of popularization information to the user when a popularization information display request is triggered.
Correspondingly, the embodiment of the present invention further provides a device for displaying promotion information, including:
the terminal comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring historical display information of the terminal, the historical display information comprises time information of displaying each piece of historical popularization information by the terminal, and the historical popularization information is popularization information which is displayed by the terminal in a past preset time period by taking the current time as a reference;
the calculation module is used for calculating the probability of the terminal displaying the promotion information in a plurality of future preset time periods according to the historical display information;
the prediction module is used for predicting the off-air time corresponding to the plurality of promotion information in the database, and determining at least one promotion information which benefits the highest in each future time period in the database as candidate promotion information according to the predicted off-air time;
the determining module is used for determining at least one piece of popularization information which benefits the highest in each future time period in the database as candidate popularization information, and the off-air time of the candidate popularization information is later than the corresponding future time period;
the generating module is used for generating expected income corresponding to each future time period based on the probability of showing the promotion information in each future time period and the income of the candidate promotion information;
the display module is used for selecting at least one piece of popularization information with the highest expected income in a plurality of future time periods and sending the selected at least one piece of popularization information to the terminal, so that the terminal can display the selected at least one piece of popularization information to the user when a popularization information display request is triggered.
Optionally, in some embodiments of the present invention, the prediction module includes:
the acquisition submodule acquires a release strategy and a release total amount corresponding to a plurality of promotion information in the database;
and the prediction submodule is used for predicting the off-air time corresponding to the plurality of promotion information in the database based on the obtained delivery strategy and the delivery total amount.
Optionally, in some embodiments of the present invention, the prediction sub-module includes:
the calculation unit is used for calculating the consumption speed of each piece of popularization information based on the acquired putting strategies and the putting total amount;
and the prediction unit is used for predicting the off-air time corresponding to the plurality of promotion information in the database according to the consumption speed of each promotion information.
Optionally, in some embodiments of the present invention, the computing unit includes:
the adding subunit is used for adding the candidate promotion information with the display amount larger than the preset display amount into the same set to obtain a first promotion information set;
and the calculating subunit is used for calculating the consumption speed of each candidate promotion information in the first promotion information set according to the total delivery amount and the delivery strategy of each promotion information in the first promotion information set.
Optionally, in some embodiments of the present invention, the calculating subunit is specifically configured to:
acquiring the corresponding display times of the popularization information in the first popularization information set in each past time period;
determining a display weight corresponding to each promotion information in the first promotion information set in each past time period based on the acquired display times;
and calculating the consumption speed of each promotion information in the first promotion information set according to the determined display weight, the release total amount of each promotion information in the first promotion information set and the release strategy.
Optionally, in some embodiments of the present invention, the computing unit is further specifically configured to:
adding promotion information with the display amount less than or equal to a preset display amount into the same set to obtain a second promotion information set;
removing the second promotion information set from the database to obtain a reserved promotion information set;
and calculating the average consumption speed corresponding to the reserved popularization information set, and determining the average consumption speed as the consumption speed of each popularization information in the second popularization information set.
Optionally, in some embodiments of the present invention, the prediction unit is specifically configured to:
predicting the total consumption amount of each promotion information in each future time period according to the consumption speed of each promotion information;
and determining the off-air time corresponding to the plurality of promotion information based on the total consumption.
Optionally, in some embodiments of the present invention, the prediction module is specifically configured to:
determining the promotion information of which the release time length is less than or equal to a first preset release time length in the plurality of promotion information as third promotion information;
acquiring promotion information on the same promotion position as the third promotion information to obtain fourth promotion information, wherein the release time of the fourth promotion information is longer than a second preset release time;
acquiring the consumption speed of the fourth popularization information;
and calculating the off-air time of the third promotion information according to the consumption speed of the fourth promotion information and the total delivery amount of the third promotion information.
Optionally, in some embodiments of the present invention, the calculation module is specifically configured to:
acquiring the display times of the terminal for displaying the historical popularization information in a plurality of historical time periods according to the time information of the terminal for displaying the historical popularization information;
and determining the probability of the terminal displaying the promotion information in a future preset time period according to the display times of the terminal displaying the historical promotion information in a plurality of historical time periods.
Optionally, in some embodiments of the present invention, the generating module is specifically configured to:
determining the probability of displaying the candidate popularization information in the corresponding future time period based on the probability of displaying the popularization information in each future time period;
and calculating the product of the probability of the candidate promotion information displayed in the corresponding future time period and the income of the candidate promotion information, and generating the expected income corresponding to each future time period.
After collecting the historical display information of the terminal, the historical browsing information comprises time information of displaying each historical promotion information by the terminal, the historical promotion information is the promotion information displayed by the terminal in a past preset time period by taking the current time as a reference, the probability of displaying the promotion information by the terminal in a plurality of future time periods is calculated according to the historical display information, then, the off-air time corresponding to the plurality of promotion information in the database is predicted, at least one promotion information with the highest benefit in each future time period is determined in the database as candidate promotion information according to the predicted off-air time, the off-air time of the candidate promotion information is later than the corresponding future time period, and then, the probability of displaying the promotion information and the benefit of the candidate promotion information in each future time period are based on the probability of displaying the promotion information in each future time period, and finally, selecting the promotion information with the highest expected income in the future time period from the database, and sending the selected promotion information to the terminal so that the terminal can display the selected promotion information to the user when a promotion information display request is triggered. Therefore, the scheme can avoid the waste of network resources and improve the accuracy of popularization information display.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1a is a scene schematic diagram of a popularization information display method provided in an embodiment of the present invention;
FIG. 1b is an alternative structural diagram of a distributed system applied to a blockchain system according to an embodiment of the present invention;
FIG. 1c is an alternative Block Structure according to an embodiment of the present invention;
fig. 1d is a schematic flow chart of a method for displaying promotion information according to an embodiment of the present invention;
fig. 2a is another schematic flow chart of a method for displaying promotion information according to an embodiment of the present invention;
fig. 2b is another schematic view of a scenario of the popularization information displaying method according to the embodiment of the present invention;
fig. 2c is an interaction flowchart of the promotion information display method provided in the embodiment of the present invention;
fig. 3 is a schematic structural diagram of a promotion information display device according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the invention provides a popularization information display method and device, electronic equipment and a storage medium.
The popularization information display device can be specifically integrated in a server or a terminal, the server can be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and the popularization information display device can also be a cloud server for providing basic cloud computing services such as cloud service, a cloud database, cloud computing, a cloud function, cloud storage, network service, cloud communication, middleware service, domain name service, security service, CDN (content delivery network) and big data and artificial intelligence platforms. The terminal may be, but is not limited to, a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the application is not limited herein.
For example, referring to fig. 1a, the present invention provides a promotion information display apparatus (hereinafter referred to as a display apparatus), the display apparatus is integrated in a server, the server collects historical browsing information of a terminal, the historical browsing information includes time information of displaying each historical promotion information by the terminal, the historical promotion information is promotion information displayed to a user in a past preset time period by the terminal based on a current time, the server calculates probabilities of displaying the promotion information by the terminal in a plurality of future time periods according to the historical displaying information, wherein the plurality of future time periods are later than the current time, each future time period corresponds to one of the plurality of probabilities, then, the server predicts a stop-air time corresponding to a plurality of promotion information in a database, and determines at least one promotion information that is most beneficial in each future time period as a candidate promotion information in the database according to the predicted stop-air time, the off-air time of the candidate promotion information is later than the corresponding future time period, the profit of the candidate promotion information is the highest in the multiple promotion information in the corresponding time period, for example, the off-air time of the promotion information a and the promotion information b is 5 months and 9 days, the profit of the promotion information b in 5 months and 8 days is respectively H1 and H2, wherein H1 is larger than H2, and H1 is the highest value in all promotion information in the current day, therefore, the promotion information a is determined as the candidate promotion information in 5 months and 8 days, then the server generates the expected profit corresponding to each future time period based on the probability of showing the promotion information in each future time period and the profit of the candidate promotion information, finally, the server selects the promotion information with the highest expected profit in the future time period from the database, and sends the selected promotion information to the terminal so that the terminal shows the selected promotion information to the user when triggering the promotion information showing request, according to the method and the device, the probability of the terminal for displaying the promotion information in the multiple future time periods is calculated, meanwhile, according to the predicted outage time, at least one promotion information which benefits the highest in each future time period is determined in the database, finally, expected income corresponding to each future time period is generated based on the probability of displaying the promotion information in each future time period and income of candidate promotion information, the problem that the total putting amount of the preloaded promotion information is consumed, and the screen-open advertisement displayed to the user by the terminal is not the preloaded promotion information is avoided, not only can the waste of network resources be avoided, but also the accuracy of displaying the promotion information is improved, meanwhile, the promotion information with the largest expected income is displayed to the user, and the utilization rate of the promotion information inventory can be improved.
It should be noted that the system related to the embodiment of the present invention may be a distributed system formed by connecting a client, a plurality of nodes (any form of computing devices in an access network, such as servers and user terminals) through a network communication form.
Taking a distributed system as an example of a blockchain system, referring to fig. 1b, fig. 1b is an optional structural schematic diagram of the distributed system applied to the blockchain system provided by the embodiment of the present invention, and the optional structural schematic diagram is formed by a plurality of nodes (computing devices in any form in an access network, such as servers and user terminals) and clients, and a Peer-to-Peer (P2P, Peer to Peer) network is formed between the nodes, and the P2P Protocol is an application layer Protocol operating on a Transmission Control Protocol (TCP). In a distributed system, any machine, such as a server or a terminal, can join to become a node, and the node comprises a hardware layer, a middle layer, an operating system layer and an application layer.
Referring to the functions of each node in the blockchain system shown in fig. 1b, the functions involved include:
1) routing, a basic function that a node has, is used to support communication between nodes.
Besides the routing function, the node may also have the following functions:
2) the application is used for being deployed in a block chain, realizing specific services according to actual service requirements, recording data related to the realization functions to form recording data, carrying a digital signature in the recording data to represent a source of task data, and sending the recording data to other nodes in the block chain system, so that the other nodes add the recording data to a temporary block when the source and integrity of the recording data are verified successfully.
3) The Block chain comprises a series of blocks (blocks) which are connected with each other according to the generated chronological order, once a new Block is added into the Block chain, the new Block cannot be removed, and recorded data submitted by nodes in the Block chain system are recorded in the blocks, for example, promotional information browsed by a user in a past preset time period is recorded in the blocks.
Referring to fig. 1c, fig. 1c is an optional schematic diagram of a Block Structure (Block Structure) according to an embodiment of the present invention, where each Block includes a hash value of a transaction record (hash value of the Block) stored in the Block and a hash value of a previous Block, and the blocks are connected by the hash value to form a Block chain. The block may include information such as a time stamp at the time of block generation. A block chain (Blockchain), which is essentially a decentralized database, is a string of data blocks associated by using cryptography, and each data block contains related information for verifying the validity (anti-counterfeiting) of the information and generating a next block.
The following are detailed below. It should be noted that the description sequence of the following embodiments is not intended to limit the priority sequence of the embodiments.
A promotion information display method comprises the following steps: the method comprises the steps of collecting historical display information of a terminal, calculating the probability of the terminal displaying the promotion information in a plurality of future time periods according to the historical display information, predicting the off-air time corresponding to the promotion information in a database, determining at least one promotion information with the highest profit in each future time period as candidate promotion information in the database according to the predicted off-air time, generating expected profit corresponding to each future time period based on the probability of the promotion information displayed in each future time period and the profit of the candidate promotion information, selecting at least one promotion information with the highest expected profit in the future time periods, and sending the selected at least one promotion information to the terminal, so that the terminal can display the selected promotion information to a user when a promotion information display request is triggered.
Referring to fig. 1d, fig. 1d is a schematic flow chart of a method for displaying promotion information according to an embodiment of the present invention. The specific process of the promotion information display method can be as follows:
101. and collecting historical browsing information of the terminal.
The historical browsing information includes time information of the terminal displaying the historical popularization information, the historical popularization information is popularization information displayed by the terminal in a past time period by taking the current time as a reference, namely the popularization information browsed by a user in the past time period through the terminal, the historical browsing information of the terminal can be stored in a local database or pulled through accessing a network interface, and is determined according to actual conditions, in addition, the length of the preset time period can be set according to actual conditions, for example, the preset time period is set to be 30 days, the current time is 10 months and 31 days, so that the historical popularization information is between 10 months and 1 day and 10 months and 30 days, and the popularization information browsed by the user is obtained; of course, the preset time period may also be set to 5 hours, and the current time is 10 months, 1 day, 6 pm, so that the historical popularization information is between 10 months, 1 day, 1 pm, and 5 pm, and the user browses the popularization information.
102. And calculating the probability corresponding to the popularization information displayed by the terminal in a plurality of future time periods according to the historical display information.
For example, specifically, the time that the user a opens different applications in one day is different, and the time that the same application is opened may also be different in two adjacent days, so that the probability that the user opens different applications in a future preset time period may be predicted based on the time information that the user opens the application in a past preset time period, that is, the probability that the terminal displays the popularization information in a plurality of future time periods is predicted, that is, optionally, in some embodiments, the step "calculating the probability that the terminal displays the popularization information in a plurality of future time periods according to the history display information" may specifically include:
(11) acquiring the display times of the terminal display for displaying each historical popularization information in a plurality of historical time periods according to the time information of the terminal display historical popularization information;
(12) and determining the probability of the terminal displaying the promotion information in a future preset time period according to the display times of the terminal displaying the historical promotion information in a plurality of historical time periods.
In some embodiments, the probability that the terminal displays the promotion information in a plurality of future preset time periods corresponding to a plurality of historical time periods respectively may be determined according to the number of times that the terminal displays the historical promotion information in the plurality of historical time periods. For example, the number of presentations of promotional information for multiple historical time periods of the same category over a past time period determines the probability that a future preset time period of the same category, which may include, for example, hours, weeks, days, months, etc., presents promotional information.
Specifically, taking the screen-open advertisement of the application as an example, the display times of different screen-open advertisements displayed by the terminal are different, and the probability of displaying the promotion information in the future time period is determined according to the times (display times) of displaying the promotion information in each historical time period, for example, the historical login application habit of the user, the time distribution probability of the next time that the user opens the application is calculated, and then, the day is divided into 12 time periods, each of which is two hours. The number of logins of the user per day for each time period is recorded. And taking the login data of the user in the latest month as an experimental sample, wherein the login times of the general user can not obviously change, and calculating the probability of the terminal displaying the popularization information in the corresponding next period by using an averaging method. When an open screen advertisement acquisition request triggered by a user is received, the time probability distribution of the next open screen advertisement request triggered by the user is predicted, the time distribution probability of the next open application program of the user is calculated by combining external factors (hot events which can be predicted in advance, heat show, important activities and the like) through the historical login application program habit of the user, in the scheme, one day is divided into 12 time periods, and each time period is divided into two hours. The number of logins of the user per day for each time period is recorded. The login data of the user in the last month is used as an experiment sample, and the login times of the general user cannot be increasedObvious change occurs, and the probability M of playing the advertisement (namely the promotion information) in the next period of the terminal is calculated by using an averaging methodt+1：
Figure BDA0002541785420000091
Where N is one cycle (i.e., the number of future time segments), yt、yt-1And yt-N+1For historical observation data (i.e. the number of logins in a historical time period), θ is an external factor adjustment coefficient, which may be set according to the hot spot event, the drama display, and the important activities of the previous cycle, for example, a promotion information a released by a certain merchant for a product of the merchant, the number of the promotion information a released by the merchant in a certain time period is increased in order to increase the sales volume of the product, at this time, the external factor adjustment coefficient may be generated according to the ratio of the promotion information a to all the promotion information in the time period, if M is Mt+1If the login probability P of the user in the time period is more than or equal to 1, the login probability P of the user in the time period is considered to be 100%, namely the probability that the user browses the open screen advertisement is 100%; if M ist+1<1, e.g. Mt+1And 0.6, the login probability P of the user in the time period is considered to be 60%, that is, the probability that the user browses the open screen advertisement is 60%.
It should be noted that, in this embodiment, the description is only given by taking the open screen advertisement of the application program as an example, and the application is not limited thereto.
103. And predicting the off-air time corresponding to the plurality of promotion information in the database, and determining at least one promotion information which benefits the highest in each future time period in the database as candidate promotion information according to the predicted off-air time.
In short, the Database (Database) can be regarded as an electronic file cabinet, i.e., a place for storing electronic files, and a user can add, query, update, delete, etc. data in the files. A "database" is a collection of data that is stored together in a manner that can be shared by multiple users, has as little redundancy as possible, and is independent of the application.
A Database Management System (DBMS) is a computer software System designed for managing a Database, and generally has basic functions of storage, interception, security assurance, backup, and the like. The database management system may classify the database according to the database model it supports, such as relational, XML (Extensible markup language); or classified according to the type of computer supported, e.g., server cluster, mobile phone; or sorted according to the query language used, such as SQL (Structured query language), XQuery, or sorted according to performance impulse emphasis, such as max size, maximum operating speed, or other sorting.
For each promotion information, a corresponding releasing strategy and a releasing total amount are provided, the releasing strategy refers to a strategy for releasing the promotion information at a plurality of releasing time intervals in a preset time period, each merchant adopts different releasing strategies for different promotion information, for example, the promotion information released in some specific time periods (for example, 7 o 'clock to 9 o' clock in the evening), in order to enable more users to see the promotion information in the time period, the releasing strategy of 'unlimited display' can be adopted in the time period, that is, the releasing amount of the promotion information is rapidly consumed in the releasing time period, for example, the merchant wants the promotion information to be displayed every day of a month, the releasing strategy of 'limited display' can be adopted, for example, the releasing amount of a day can be limited to 1200 times, and the releasing amount of the day per hour can be set to 50 times, if the daily input volume is not shown, the remaining input volume will not be overlapped with the next day input volume, so in some embodiments, the off-air time corresponding to the promotion information may be predicted based on the input strategy and the total input volume, that is, the step "predicting the off-air time corresponding to the plurality of promotion information in the database" may specifically include:
(21) acquiring a release strategy and a release total amount corresponding to a plurality of promotion information in a database;
(22) and predicting the off-air time corresponding to the plurality of promotion information in the database based on the obtained delivery strategy and the delivery total amount.
Further, the consumption speed of each piece of popularization information may be calculated by a delivery policy and a delivery total amount, and then the off-air time of the popularization information is predicted based on the consumption speed, that is, optionally, in some embodiments, the step "based on the obtained delivery policy and the off-air time corresponding to a plurality of pieces of popularization information in the delivery total amount prediction database" may specifically include:
(31) calculating the consumption speed of each promotion message based on the obtained release strategy and release total amount;
(32) and predicting the off-air time corresponding to the plurality of promotion information in the database according to the consumption speed of each promotion information.
It should be noted that the off-air time refers to the time that the total delivery amount of the promotion information is consumed, for example, the total delivery amount of the promotion information is 1000, and the terminal finishes displaying the 1000 th promotion information in 19 hours and 35 minutes of 5 months and 10 days, and then determines the 19 hours and 35 minutes of 5 months and 10 days as the off-air time of the promotion information, that is, the total consumption amount of each promotion information in each future time period can be predicted according to the consumption speed of each promotion information, and then determines the off-air time corresponding to a plurality of promotion information based on the total consumption amount.
However, for some promotion information that is just released or the release strategy is changed to increase the release speed, consumption data is not generated yet or the amount of display is low, so the calculated consumption speed is low through the amount of display, the total amount of release and the release strategy of the promotion information, and in order to avoid this, the subsequent display of the promotion information is not accurate, therefore, a plurality of promotion information can be classified according to the amount of display of each promotion information, the promotion information with a high amount of display is extracted, and the consumption speed of the promotion information is determined according to the consumption speed of the promotion information with a high amount of display, and the specific method is as follows:
adding promotion information with the display amount larger than the preset display amount into the same set to obtain a first promotion information set, and then calculating the consumption speed of each candidate promotion information in the first promotion information set according to the total release amount and release strategy of each promotion information in the first promotion information set;
the method includes the steps of adding popularization information with the display amount smaller than or equal to a preset display amount to the same set to obtain a second popularization information set, then removing the second popularization information set from a database to obtain a reserved popularization information set, finally calculating an average display speed corresponding to the reserved popularization information set, and determining the average display speed as the consumption speed of each popularization information in the second popularization information set.
It should be noted that the promotion information in the same promotion location may exhibit a certain degree of consistency, which may be embodied as the type of promotion information, the expression form of promotion information, the click rate or conversion rate of promotion information, and so on, wherein, the promotion position, namely the display position, is the position for displaying the promotion information, and the promotion positions and the display forms of different promotion platforms are different, therefore, in other embodiments, for the promotion information just released, the putting time is 0, therefore, the consumption speed of the just put popularization information is calculated according to the display amount and the putting time, the calculated consumption speed is inaccurate, therefore, the consumption speed of the promotion information can be estimated according to the consumption speeds of other promotion information of the same promotion position of the promotion information, that is, optionally, in some embodiments, the step "predicting the off-air time corresponding to the plurality of promotion information in the database" may further include: determining promotion information with the delivery time length less than or equal to a first preset delivery time length in the plurality of promotion information as third promotion information, acquiring promotion information on the promotion position same as the third promotion information to obtain fourth promotion information, wherein the delivery time length of the fourth promotion information is greater than a second preset delivery time length, acquiring the consumption speed of the fourth promotion information, and calculating the outage time of the third promotion information according to the consumption speed of the fourth promotion information and the delivery total amount of the third promotion information. Here, the posting duration of the promotion message indicates the time when the promotion message has been on line and is available for posting on the promotion location, for example, for the promotion message that has just been on line, the posting duration is 0, the posting total amount of the promotion message refers to the number of the promotion message that is predefined and available for posting, the posting total amount is generally specified according to the promotion information order or contract, for example, the posting total amount of the promotion message can be set to 1000, and when the promotion message is posted to the promotion location 1000 times, the posting of the promotion message is stopped. The first preset release duration and the second preset release duration can be determined according to empirical values or release data analysis, and the second preset release duration is greater than or equal to the first preset release duration.
For example, in the promotion location F, the release duration of the just released promotion information G is 0, at this time, the consumption speed of the promotion information G is estimated according to other promotion information displayed on the promotion location F, and in order to ensure the reliability of the estimated consumption speed, therefore, in this embodiment, the promotion information with the release duration longer than the second preset release duration is used as the promotion information, and the reliability of the estimated consumption speed can be improved.
Further, in some embodiments, for the third promotional information (initial promotional information) that is just released, the promotional information that meets the preset condition may be selected as the reference promotional information in the same promotion position according to the release duration and the release amount of the promotional information that has been displayed in the same promotion position, and then the consumption speed of the initial promotional information may be calculated, where there are many ways of selecting the promotional information that meets the preset condition as the reference promotional information in the same promotion position, the release duration may be longer than the preset release duration, the promotional information that has the release amount greater than the preset release amount may be used as the reference promotional information, the release duration may be longer than the preset release duration, or the promotional information that has the release amount greater than the preset release amount may be used as the reference promotional information, which is specifically set according to the actual situation, and is no longer described here.
Specifically, if the total delivery amount of the popularization information z is 10000 times, the delivery duration is 30 days, the delivery time period corresponding to the delivery strategy is 7 to 9 points per night, and two ways of calculating the consumption speed of the popularization information z are provided:
the first method is as follows: obtaining the display amount c of the nth day of the promotion information znCalculating the display amount cnThe ratio of the current consumption speed to the putting time period is used for obtaining the consumption speed v of the nth day of the candidate promotion information znN is a positive integer, and in addition, the display amount c on the nth day of acquiring the popularization information znBefore, it is also required to detect whether the remaining display amount of the promotion information z is greater than 0 on the nth day, and when the remaining display amount of the promotion information z is greater than 0, the display amount c of the candidate promotion information z on the nth day is obtainednFor example, when the display amount of the popularization information z on the 10 th day needs to be calculated, the remaining display amount of the popularization information z on the 10 th day is determined based on the sum of the display amounts of the popularization information z on the 1 st day and the 9 th day, whether the remaining display amount of the popularization information z is greater than 0 is detected, and if the remaining display amount of the candidate popularization information z is greater than 0, the display amount of the popularization information z on the 10 th day is obtained; it can be understood that after calculating the consumption rate of each day, calculating the average value of the consumption rates within 30 days, and further obtaining the consumption rate of the candidate promotion information z within 30 days, as follows:
Figure BDA0002541785420000141
wherein V is the consumption speed of the candidate promotion information z in n days, VnConsumption rate on day n.
In addition, if the remaining display amount of the promotion information z is less than 0, the display amount of the candidate promotion information z on the 10 th day is not obtained, and the average value of the consumption speeds of the candidate promotion information z from the 1 st day to the 9 th day is calculated to obtain the consumption speed of the candidate promotion information z within 30 days.
The second method comprises the following steps: the sum of the display amount of the popularization information z within 30 days is counted, then the product of the putting duration and the putting time period is calculated to obtain the actual putting duration, finally, the ratio of the sum of the display amount of the popularization information z within 30 days to the actual putting duration is calculated to obtain the consumption speed of the popularization information z, and the consumption speed can be calculated according to the following formula:
Figure BDA0002541785420000142
the consumption speed V of the promotion information is equal to the ratio of the sum C of the display amounts of the candidate promotion information in the past preset time period to the actual putting time T.
It should be noted that the display amount in the adjacent time intervals may be very different, for example, the display amount in the time interval from five am to eight am of the current day may be very different from the display amount in the time interval from eight am to ten am of the current day, and the display amount in the time interval from five am to eight am of the current day is 100 times, and the display amount in the time interval from eight am to ten am of the current day is 1000 times, that is, the delivery policy adopts a "limited display" policy, that is, the delivery time interval corresponding to the delivery policy and the delivery amount corresponding to each delivery time interval may be determined, and then, based on the determined delivery time interval and the delivery amount corresponding to each delivery time interval, the consumption speed of each candidate promotional information in the second candidate information set may be generated, that is, the number of delivery time intervals corresponding to the delivery policy and the delivery amount corresponding to each delivery time interval are determined, and the consumption rate of each piece of candidate popularization information is generated based on the number of delivery time intervals and the delivery amount corresponding to each delivery time interval.
Specifically, the display weights of the respective pieces of popularization information in the first popularization information set in different historical time periods may be determined by the display times of the pieces of popularization information in the historical time periods, that is, optionally, in some embodiments, the step "calculating the consumption rate of the respective pieces of popularization information in the first popularization information set according to the total delivery amount and the delivery policy of the respective pieces of popularization information in the first popularization information set" may specifically include: the method comprises the steps of obtaining popularization information in a first popularization information set, determining display weight corresponding to the popularization information in the first popularization information set in each historical time period based on the obtained display times, and calculating consumption speed of the popularization information in the first popularization information set according to the determined display weight, the release total amount of the popularization information in the first popularization information set and a release strategy.
Taking a piece of popularization information x as an example, the putting strategy indicates that the total putting amount of the popularization information x is 36000 times within 30 consecutive days, wherein the putting amount of 0 point to 8 points is 200 times, the putting amount of 8 points to 16 points is 600 times, and the putting amount of 16 points to 24 points is 400 times, that is, the number of putting time intervals is 3, so that the popularization information x corresponds to the consumption speed of 3 pieces of popularization information each day, then, the weight corresponding to the consumption speed of the popularization information is determined according to the putting amount corresponding to each putting time interval, in this embodiment, the weight is 2:6:4, then, based on the determined weight, the consumption speed of the candidate popularization information x each day is calculated, and finally, the average value of all the consumption speeds within 30 days is calculated, so that the consumption speed of the candidate popularization information x within 30 days is obtained.
104. And generating expected revenue corresponding to each future time period based on the probability of showing the promotion information in each future time period and the revenue of the candidate promotion information.
For example, specifically, 2 hours is used as a preset time period, assuming that the current time is 12 am, the current time is divided into different future time periods at intervals of 2 hours from the current time to 12 am of the next day, for each future time period, according to the off-air time of each piece of promotional information determined in step 103, the playable promotional information of each future time period is determined, all pieces of promotional information in each future time period are sorted according to earnings, the promotional information with the highest earnings is selected, and the expected earnings for one future time period can be represented by the following formula:
Q＝Pn(t)*C
it means that the expected profit Q is equal to the product of the probability that the terminal shows the promotion information n in the future time period t and the profit C of the promotion information n, that is, the step "generating the expected profit corresponding to each future time period based on the probability that the promotion information is shown in each future time period and the profit of the candidate promotion information", may specifically include: and determining the probability of displaying the candidate popularization information in the corresponding future time period based on the probability of displaying the popularization information in each future time period, calculating the product of the probability of displaying the candidate popularization information in the corresponding future time period and the income of the candidate popularization information, and generating the expected income corresponding to each future time period.
105. The method comprises the steps of selecting at least one piece of popularization information with highest expected income in a future time period, and sending the selected at least one piece of popularization information to a terminal, so that the terminal can display the selected at least one piece of popularization information to a user when a popularization information display request is triggered.
For example, specifically, the promotion information is an open screen advertisement, the open screen advertisement is loaded when the application is opened, the display is performed for a fixed time, the display is automatically closed after the display is completed, the advertisement is entered into an advertisement form of an application main page, at least one open screen advertisement with the highest expected revenue is selected from each future time period, an advertisement material of the at least one open screen advertisement is sent to the terminal and cached in the local of the terminal, when the application program in the terminal is opened, an open screen advertisement acquisition request (i.e., a promotion information display request) is triggered, and part or all of the advertisements in the at least one open screen advertisement are displayed on an interface of the application program.
In some embodiments, when a promotion information display request is triggered, an advertisement list cached in the local terminal may be sent to the advertisement server, the advertisement server checks the received advertisement list, and when it is confirmed that the advertisement in the advertisement list is available for playing, the advertisement server sends a confirmation message to the terminal. And when the terminal receives the confirmation message of the advertisement, the advertisement is displayed on the interface of the application program, thereby preventing the application program from playing the advertisement which is forbidden to be played
After the historical display information of the terminal is collected, the historical browsing information comprises time information of displaying each historical popularization information by the terminal, the historical popularization information is the popularization information displayed by the terminal in a past preset time period on the basis of the current time, the probability of displaying the popularization information by the terminal in a plurality of future time periods is calculated according to the historical display information, then the off-air time corresponding to the plurality of popularization information in the database is predicted, at least one popularization information with the highest benefit in each future time period is determined as candidate popularization information in the database according to the predicted off-air time, then expected benefits corresponding to each future time period are generated on the basis of the probability of displaying the popularization information in each future time period and the benefits of the candidate popularization information, and finally at least one popularization information with the highest expected benefit in the plurality of future time periods is selected, and sending the selected at least one promotion information to the terminal so that the terminal presents the selected at least one promotion information to the user when triggering a promotion information presentation request, compared with the existing promotion information presentation scheme, the embodiment determines at least one promotion information with the highest benefit in each future time period in the database according to the predicted off-air time, and finally generates expected benefits corresponding to each future time period based on the probability of presenting the promotion information in each future time period and the benefits of the candidate promotion information, thereby avoiding the problem that the screen-open advertisement presented to the user by the terminal is not the preloaded promotion information because the total delivery amount of the preloaded promotion information is consumed, not only avoiding the waste of network resources, but also improving the accuracy of the promotion information presentation, and simultaneously presenting the promotion information with the largest expected benefits to the user, the utilization rate of the promotion information inventory can be improved.
The method according to the examples is further described in detail below by way of example.
In this embodiment, the popularization information display apparatus will be specifically integrated in a server as an example. It will be appreciated that the following method steps are not limited to being performed in a server, where any one or more of the method steps may be performed by one or both of the server and the terminal, or may be performed collectively by two or more of the server and/or the terminal.
Referring to fig. 2a, a specific process of the method for displaying promotion information may be as follows:
201. the server collects historical browsing information of the terminal.
The historical browsing information comprises time information of displaying the historical popularization information by the terminal, and the historical popularization information is popularization information displayed by the terminal in the past time period by taking the current time as a reference, namely the popularization information browsed by the user in the past preset time period through the terminal. The historical browsing information of the terminal may be stored in a local database of the server, or may be pulled by the server through accessing a network interface, which is determined according to the actual situation. In some embodiments, the promotional information may be an open screen advertisement, which refers to an advertisement that is presented to the user when an application on the terminal is opened. In this embodiment, the historical browsing information of the collection terminal may be a historical opening time record of the application program on the collection terminal, that is, the time of opening the application program each time in the past.
202. And the server calculates the probability of the terminal displaying the popularization information in a plurality of future time periods according to the historical display information.
In some embodiments, the promotion information may be an open screen advertisement, and the time of displaying the promotion information, that is, the time of opening the application program, may be determined according to a historical opening time record of the application program on the terminal, so as to determine the probability of displaying the open screen advertisement in a plurality of future time periods. For example, specifically, the time when the user a opens different applications in one day is different, and the time when the same application is opened may also be different in two adjacent days, so the server may predict, based on the time information when the user opens the application in the past preset time period, the probability that the user opens different applications in the future preset time period, that is, predict the probability that the terminal displays the promotion information in a plurality of future time periods. It will be appreciated that the present application is not limited to open screen advertisements and that the probability of an advertisement being presented over multiple future time periods may be estimated based on historical presentation information for any advertisement.
203. The server predicts the off-air time corresponding to the plurality of promotion information in the database, and determines at least one promotion information which benefits the highest in each future time period as candidate promotion information in the database according to the predicted off-air time.
For example, specifically, the server calculates consumption speed of each piece of promotion information through a delivery strategy and a delivery total amount, then, the server predicts consumption total amount of each piece of promotion information in each future time period according to the consumption speed of each piece of promotion information, then, the server determines off-air time corresponding to a plurality of pieces of promotion information based on the consumption total amount, and finally, the server determines at least one piece of promotion information which benefits the highest in each future time period as candidate promotion information in the database according to the predicted off-air time.
204. And the server generates expected income corresponding to each future time period based on the probability of showing the promotion information in each future time period and the income of the candidate promotion information.
The server can determine the probability of displaying the candidate popularization information in the corresponding future time period based on the probability of displaying the popularization information in each future time period, then calculate the product of the probability of displaying the candidate popularization information in the corresponding future time period and the income of the candidate popularization information, and generate the expected income corresponding to each future time period.
205. The server selects at least one piece of popularization information with the highest expected income in a plurality of future time periods, and sends the selected at least one piece of popularization information to the terminal, so that the terminal displays the selected at least one piece of popularization information to the user when a popularization information display request is triggered.
In some embodiments, the promotion information is an open screen advertisement, the server selects at least one open screen advertisement with the highest expected profit from each future time slot, sends an advertisement material of the at least one open screen advertisement to the terminal, caches the advertisement material in the local terminal, when an application program in the terminal is opened, triggers an open screen advertisement acquisition request, sends an advertisement list cached in the local terminal to the advertisement server, the advertisement server checks the received advertisement list, and when the advertisement in the advertisement list is confirmed to be available, the advertisement server sends a confirmation message to the terminal. And when the terminal receives the confirmation message of the advertisement, the advertisement is displayed on the interface of the application program.
Referring to fig. 2b, the application is shown as an open screen advertisement to a user, wherein, the application program stores time information of the user logging in the application program in a past preset time period, the advertisement delivery engine logs in the application program in the past preset time period based on the time information (hereinafter referred to as historical login time information) of the user logging in the application program, then, the advertisement delivery engine predicts the time of the user logging in the application program in a future preset time period based on the historical login time information, the advertisement delivery engine predicts the consumption rate of each advertisement (i.e., the consumption rate of the advertisement information) based on the exposure data corresponding to each advertisement, further, referring to fig. 2c, the present embodiment provides an advertisement display system, which includes: the system comprises a user, a mobile phone and a server, wherein the server comprises an advertisement delivery server, a management server, an exposure server and a content distribution server, the advertisement delivery server is used for calculating an advertisement with the largest expected profit and delivering the advertisement to a terminal, for example, the advertisement can be delivered to a mobile phone client (namely, an application program), the management server is used for returning login information of the user, such as account information and historical browsing information of the user, to the advertisement delivery server, the exposure server is used for counting the browsing times of each advertisement, and the content distribution server is used for displaying the advertisement to the user.
The first step is as follows: when receiving a screen-opening advertisement acquisition request triggered by a user, a server predicts the time probability distribution of the next screen-opening advertisement request triggered by the user, and calculates the time distribution probability of the next time the user opens an application program by combining external factors (hot events which can be predicted in advance, heat show, important activities and the like) according to the habit of logging in the application program historically by the user, wherein in the scheme, one day is divided into 12 time periods, and each time period is divided into two hours. The number of logins of the user per day for each time period is recorded. The login data of the user in the last month is used as an experimental sample, the login times of the general user can not obviously change, and the average method is used for calculating the probability M of playing the advertisement (namely the promotion information) in the next period by the terminalt+1：
Figure BDA0002541785420000191
Where N is one cycle (i.e., the number of future time segments), yt、yt-1And yt-N+1For historical observation data (i.e. the number of logins in a historical time period), θ is an external factor adjustment coefficient, which may be set according to the hot spot event, the drama display, and the important activities of the previous cycle, for example, a promotion information a released by a certain merchant for a product of the merchant, the number of the promotion information a released by the merchant in a certain time period is increased in order to increase the sales volume of the product, at this time, the external factor adjustment coefficient may be generated according to the ratio of the promotion information a to all the promotion information in the time period, if M is Mt+1If the login probability P of the user in the time period is more than or equal to 1, the login probability P of the user in the time period is considered to be 100%, namely the probability that the user browses the open screen advertisement is 100%; if M ist+1<1, e.g. Mt+1And 0.6, the login probability P of the user in the time period is considered to be 60%, that is, the probability that the user browses the open screen advertisement is 60%.
The second step is that: corresponding advertisement position information (also called promotion position information) is extracted from the screen-opening advertisement obtaining request, and all advertisement orders on the advertisement positions are obtained. And predicting the consumption curve of each advertisement along with the change of time according to the effective time, the delivery mode (such as smooth broadcast, fast broadcast and the like) and the total budget amount of each advertisement. The consumption rate may be calculated from the total consumption of the ad order over the last period of time and the time slice length by the following formula:
Figure BDA0002541785420000201
namely, the consumption speed costspeed of the screen-on advertisement is equal to the ratio of the sum Cost of the display amount of the candidate promotion information in the past period to the actual release Time length Time.
After the consumption rate is obtained, a consumption profile that predicts future changes over time of the advertisement may be used.
It should be noted that, when an advertisement order is just put in and consumption data is not generated, the average consumption speed of other advertisement orders on the advertisement slot may be used as an initial value. A relatively accurate consumption rate value may be obtained as the advertisement begins to be displayed. That is, in the case where the advertisement impression time is less than the threshold value, the server may acquire advertisement spot information identifying the advertisement spot from an advertisement acquisition request transmitted from the terminal, and obtain historical advertisement impression data of a plurality of advertisements on the advertisement spot from the advertisement database according to the advertisement spot information, and determine an average consumption rate of the advertisements on the advertisement spot according to the historical advertisement impression data, thereby regarding the average consumption rate as an advertisement consumption rate of a newly-placed advertisement or an advertisement with a short impression time.
The third step: the future time is divided into different target time periods at intervals of 2 hours. And respectively calculating the difference between the target time period and the current time for each target time period, and determining whether the advertisement is displayed in the target time period or not by combining the advertisement consumption curve predicted in the second step, if the advertisement is not displayed, considering that the advertisement can be played in the target time period, sequencing all the advertisements which can be played in the target time period according to prices, and selecting the advertisement with the highest price. The expected revenue for the user's exposure to the advertisement during the target time period is equal to the product of the user's probability of opening the application during the time period and the maximum price for the advertisement that can be advertised during the time period. Each target time slot obtains an expected benefit, and then the advertisement corresponding to the maximum expected benefit is selected to be returned to the client.
After the server collects the historical display information of the terminal, the historical browsing information comprises time information of displaying each historical popularization information by the terminal, the historical popularization information is the popularization information displayed by the terminal in a past preset time period on the basis of the current time, the server calculates the probability of displaying the popularization information by the terminal in a plurality of future time periods according to the historical display information, then, the server predicts the off-air time corresponding to the plurality of popularization information in the database, determines at least one popularization information with the highest benefit in each future time period as a candidate popularization information in the database according to the predicted off-air time, then, the server generates expected benefit corresponding to each future time period on the basis of the probability of displaying the popularization information in each future time period and the benefit of the candidate popularization information, and finally, the server selects at least one popularization information with the highest expected benefit in the plurality of future time periods, and sending the selected at least one promotion information to the terminal so that the terminal presents the selected at least one promotion information to the user when triggering a promotion information presentation request, compared with the existing promotion information presentation scheme, the server of the embodiment determines at least one promotion information with the highest benefit in each future time period in the database according to the predicted off-air time, and finally generates expected benefits corresponding to each future time period based on the probability of presenting the promotion information in each future time period and the benefits of the candidate promotion information, thereby avoiding the problem that the screen-open advertisement presented to the user by the terminal is not the preloaded promotion information because the total delivery amount of the preloaded promotion information is consumed, not only avoiding the waste of network resources, but also improving the accuracy of the promotion information presentation, and simultaneously presenting the promotion information with the largest expected benefits to the user, the utilization rate of the promotion information inventory can be improved.
In order to better implement the promotion information display method according to the embodiment of the present invention, an embodiment of the present invention further provides a promotion information display apparatus (display apparatus for short) based on the above promotion information display method. The meaning of the noun is the same as that in the popularization information display method, and specific implementation details can refer to the description in the method embodiment.
Referring to fig. 3, fig. 3 is a schematic structural diagram of a promotional information display apparatus according to an embodiment of the present invention, where the identification apparatus may include an acquisition module 301, a calculation module 302, a prediction module 303, a determination module 304, a generation module 305, and a display module 306, and specifically may be as follows:
the collection module 301 is configured to collect historical browsing information of the terminal.
The historical browsing information includes a plurality of historical popularization information and time information of displaying each historical popularization information by the terminal, the historical popularization information is the popularization information displayed by the terminal in the past time period by taking the current time as a reference, that is, the popularization information browsed by the user in the past preset time period through the terminal, and the historical browsing information of the terminal can be stored in a local database of the acquisition module 301 or pulled by the acquisition module 301 through accessing a network interface, and is specifically determined according to actual conditions.
And the calculating module 302 is configured to calculate, according to the historical display information, a probability that the terminal displays the popularization information in a plurality of future time periods.
Optionally, in some embodiments, the calculation module 302 may specifically be configured to: the method comprises the steps of obtaining the display times of the terminal for displaying the historical popularization information in a plurality of historical time periods according to the time information of the terminal for displaying the historical popularization information, and determining the probability of displaying the popularization information in a future preset time period according to the display times of the terminal for displaying the historical popularization information in the plurality of historical time periods.
Optionally, in some embodiments, the second computing unit may specifically be configured to: and calculating the probability of displaying each piece of popularization information in a future preset time period by the terminal based on the plurality of pieces of historical popularization information and the display weight of each piece of historical popularization information.
And the predicting module 303 is configured to predict the off-air time corresponding to the plurality of promotion information in the database.
For example, specifically, the prediction module 303 calculates a consumption rate of each piece of promotional information according to the delivery policy and the delivery total amount, then the prediction module 303 predicts a consumption total amount of each piece of promotional information in each future time period according to the consumption rate of each piece of promotional information, and finally, the prediction module 303 determines the off-air time corresponding to a plurality of pieces of promotional information based on the consumption total amount.
Optionally, in some embodiments, the predicting module 303 may specifically include:
the acquisition submodule acquires a release strategy and a release total amount corresponding to a plurality of promotion information in the database;
and the prediction submodule is used for predicting the off-air time corresponding to the plurality of promotion information in the database based on the obtained delivery strategy and the delivery total amount.
Optionally, in some embodiments, the prediction sub-module may specifically include:
the calculation unit is used for calculating the consumption speed of each piece of popularization information based on the acquired putting strategies and the putting total amount;
and the prediction unit is used for predicting the off-air time corresponding to the plurality of promotion information in the database according to the consumption speed of each promotion information.
Optionally, in some embodiments, the computing unit may specifically include:
the adding subunit is used for adding the candidate promotion information with the display amount larger than the preset display amount into the same set to obtain a first promotion information set;
and the calculating subunit is used for calculating the consumption speed of each candidate promotion information in the first promotion information set according to the total delivery amount and the delivery strategy of each promotion information in the first promotion information set.
Optionally, in some embodiments, the calculating subunit may specifically be configured to: the method comprises the steps of obtaining each piece of popularization information in a first popularization information set, determining the display weight of each piece of popularization information in the first popularization information set in each past time period based on the obtained display times, and calculating the consumption speed of each piece of popularization information in the first popularization information set according to the determined display weight, the release total amount of each piece of popularization information in the first popularization information set and a release strategy.
Optionally, in some embodiments, the computing unit may be further configured to: and adding the promotion information with the display amount less than or equal to the preset display amount into the same set to obtain a second promotion information set, removing the second promotion information set from the database to obtain a reserved promotion information set, calculating the average consumption speed corresponding to the reserved promotion information set, and determining the average consumption speed as the consumption speed of each promotion information in the second promotion information set.
Optionally, in some embodiments, the prediction unit may specifically be configured to: and predicting the total consumption amount of each promotion information in each future time period according to the consumption speed of each promotion information, and determining the off-air time corresponding to a plurality of promotion information based on the total consumption amount.
Optionally, in some embodiments of the present invention, the prediction module 303 may be specifically configured to: determining the promotion information of which the release time length is less than or equal to a first preset release time length in the plurality of promotion information as third promotion information; acquiring promotion information on the same promotion position as the third promotion information to obtain fourth promotion information, wherein the release time of the fourth promotion information is longer than a second preset release time; acquiring the consumption speed of the fourth popularization information; and calculating the off-air time of the third promotion information according to the consumption speed of the fourth promotion information and the total delivery amount of the third promotion information.
A determining module 304, configured to determine, according to the predicted outage time, at least one piece of promotional information that benefits the highest in each future time period in the database as candidate promotional information.
And the off-air time of the candidate promotion information is later than the corresponding future time period.
The generating module 305 is configured to generate an expected revenue corresponding to each future time period based on the probability of showing the promotion information in each future time period and the revenue of the candidate promotion information.
The generating module 305 may determine, based on the probability of the promotional information being presented in each future time period, the probability of the candidate promotional information being presented in the corresponding future time period, and then the generating module 304 calculates a product between the probability of the candidate promotional information being presented in the corresponding future time period and the profit of the candidate promotional information, so as to generate the expected profit corresponding to each future time period.
Optionally, in some embodiments, the generating module 304 may specifically be configured to: and determining the probability of displaying the candidate popularization information in the corresponding future time period based on the probability of displaying the popularization information in each future time period, calculating the product of the probability of displaying the candidate popularization information in the corresponding future time period and the income of the candidate popularization information, and generating the expected income corresponding to each future time period.
And the display module 306 is configured to select popularization information with the highest expected income in a future time period from the database, and send the selected popularization information to the terminal, so that the terminal displays the selected popularization information to a user when triggering a popularization information display request.
After the acquisition module 301 acquires the historical display information of the terminal, the historical browsing information includes time information of displaying each historical promotion information by the terminal, the historical promotion information is promotion information displayed by the terminal in a past preset time period based on the current time, the calculation module 302 calculates the probability of displaying the promotion information by the terminal in a plurality of future time periods according to the historical display information, then the prediction module 303 predicts the off-air time corresponding to a plurality of promotion information in the database, the determination module 304 determines at least one promotion information with the highest benefit in each future time period as candidate promotion information in the database according to the predicted off-air time, then the generation module 305 generates the expected benefit corresponding to each future time period based on the probability of displaying the promotion information in each future time period and the benefit of the candidate promotion information, finally, the display module 306 selects at least one piece of promotion information with the highest expected profit in a plurality of future time periods, and sends the selected at least one piece of promotion information to the terminal, so that the terminal displays the selected at least one piece of promotion information to the user when triggering a promotion information display request, compared with the existing promotion information display scheme, the server of the embodiment determines the at least one piece of promotion information with the highest expected profit in each future time period in the database according to the predicted outage time, and finally generates the expected profit corresponding to each future time period based on the probability of displaying the promotion information in each future time period and the profit of the candidate promotion information, thereby avoiding the problem that the total amount of the preloaded promotion information is consumed and the screen-open advertisement displayed by the terminal to the user is not the preloaded promotion information, the method and the device can avoid waste of network resources, improve accuracy of popularization information display, display popularization information with the largest expected income to users, and improve utilization rate of popularization information inventory.
In addition, an embodiment of the present invention further provides an electronic device, as shown in fig. 4, which shows a schematic structural diagram of the electronic device according to the embodiment of the present invention, specifically:
the electronic device may include components such as a processor 401 of one or more processing cores, memory 402 of one or more computer-readable storage media, a power supply 403, and an input unit 404. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 4 does not constitute a limitation of the electronic device and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:
the processor 401 is a control center of the electronic device, connects various parts of the whole electronic device by various interfaces and lines, performs various functions of the electronic device and processes data by running or executing software programs and/or modules stored in the memory 402 and calling data stored in the memory 402, thereby performing overall monitoring of the electronic device. Optionally, processor 401 may include one or more processing cores; preferably, the processor 401 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 401.
The memory 402 may be used to store software programs and modules, and the processor 401 executes various functional applications and data processing by operating the software programs and modules stored in the memory 402. The memory 402 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound presentation function, an image presentation function, etc.), and the like; the storage data area may store data created according to use of the electronic device, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 402 may also include a memory controller to provide the processor 401 access to the memory 402.
The electronic device further comprises a power supply 403 for supplying power to the various components, and preferably, the power supply 403 is logically connected to the processor 401 through a power management system, so that functions of managing charging, discharging, and power consumption are realized through the power management system. The power supply 403 may also include any component of one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.
The electronic device may further include an input unit 404, and the input unit 404 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.
Although not shown, the electronic device may further include a display unit and the like, which are not described in detail herein. Specifically, in this embodiment, the processor 401 in the electronic device loads the executable file corresponding to the process of one or more application programs into the memory 402 according to the following instructions, and the processor 401 runs the application program stored in the memory 402, thereby implementing various functions as follows:
the method comprises the steps of collecting historical display information of a terminal, calculating the probability of the terminal displaying the promotion information in a plurality of future time periods according to the historical display information, predicting the off-air time corresponding to the promotion information in a database, determining at least one promotion information with the highest profit in each future time period as candidate promotion information in the database according to the predicted off-air time, generating expected profit corresponding to each future time period based on the probability of the promotion information displayed in each future time period and the profit of the candidate promotion information, selecting at least one promotion information with the highest expected profit in the future time periods, and sending the selected at least one promotion information to the terminal, so that the terminal can display the selected at least one promotion information to a user when a promotion information display request is triggered.
The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.
After the historical display information of the terminal is collected, the historical browsing information comprises time information of displaying each historical popularization information by the terminal, the historical popularization information is the popularization information displayed by the terminal in a past preset time period on the basis of the current time, the probability of displaying the popularization information by the terminal in a plurality of future time periods is calculated according to the historical display information, then the off-air time corresponding to the plurality of popularization information in the database is predicted, at least one popularization information with the highest benefit in each future time period is determined as candidate popularization information in the database according to the predicted off-air time, then expected benefits corresponding to each future time period are generated on the basis of the probability of displaying the popularization information in each future time period and the benefits of the candidate popularization information, and finally at least one popularization information with the highest expected benefit in the plurality of future time periods is selected, and sending the selected at least one promotion information to the terminal so that the terminal presents the selected at least one promotion information to the user when triggering a promotion information presentation request, compared with the existing promotion information presentation scheme, the embodiment determines at least one promotion information with the highest benefit in each future time period in the database according to the predicted off-air time, and finally generates expected benefits corresponding to each future time period based on the probability of presenting the promotion information in each future time period and the benefits of the candidate promotion information, thereby avoiding the problem that the screen-open advertisement presented to the user by the terminal is not the preloaded promotion information because the total delivery amount of the preloaded promotion information is consumed, not only avoiding the waste of network resources, but also improving the accuracy of the promotion information presentation, and simultaneously presenting the promotion information with the largest expected benefits to the user, the utilization rate of the promotion information inventory can be improved.
It will be understood by those skilled in the art that all or part of the steps of the methods of the above embodiments may be performed by instructions or by associated hardware controlled by the instructions, which may be stored in a computer readable storage medium and loaded and executed by a processor.
To this end, the present invention provides a storage medium, in which a plurality of instructions are stored, where the instructions can be loaded by a processor to execute the steps in any one of the methods for displaying promotional information provided by the embodiments of the present invention. For example, the instructions may perform the steps of:
the method comprises the steps of collecting historical display information of a terminal, calculating the probability of the terminal displaying the promotion information in a plurality of future time periods according to the historical display information, predicting the off-air time corresponding to the promotion information in a database, determining at least one promotion information with the highest profit in each future time period as candidate promotion information in the database according to the predicted off-air time, generating expected profit corresponding to each future time period based on the probability of the promotion information displayed in each future time period and the profit of the candidate promotion information, selecting at least one promotion information with the highest expected profit in the future time periods, and sending the selected at least one promotion information to the terminal, so that the terminal can display the selected at least one promotion information to a user when a promotion information display request is triggered.
The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.
Wherein the storage medium may include: read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, and the like.
Since the instructions stored in the storage medium can execute the steps in any promotion information display method provided by the embodiment of the present invention, the beneficial effects that can be achieved by any promotion information display method provided by the embodiment of the present invention can be achieved, which are detailed in the foregoing embodiments and will not be described herein again.
The method, the apparatus, the electronic device and the storage medium for displaying the promotion information provided by the embodiment of the present invention are described in detail above, a specific example is applied in the text to explain the principle and the implementation of the present invention, and the description of the above embodiment is only used to help understanding the method and the core idea of the present invention; meanwhile, for those skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.

Claims (13)

1. A promotion information display method is characterized by comprising the following steps:
acquiring historical display information of a terminal, wherein the historical display information comprises time information of displaying historical popularization information by the terminal, and the historical popularization information is popularization information displayed by the terminal in a past time period by taking the current time as a reference;
calculating the probability of the terminal displaying the popularization information in a plurality of future time periods according to the historical display information;
predicting off-air time corresponding to a plurality of promotion information in a database, and determining at least one promotion information which benefits the highest in each future time period in the database as candidate promotion information according to the predicted off-air time, wherein the off-air time of the candidate promotion information is later than the corresponding future time period;
generating expected revenue corresponding to each future time period based on the probability of showing the promotion information in each future time period and the revenue of the candidate promotion information;
and selecting at least one piece of popularization information with highest expected income in a plurality of future time periods, and sending the selected at least one piece of popularization information to the terminal, so that the terminal can display the selected at least one piece of popularization information to the user when a popularization information display request is triggered.
2. The method of claim 1, wherein predicting off-air times corresponding to the plurality of promotional messages in the database comprises:
acquiring a release strategy and a release total amount corresponding to a plurality of promotion information in a database;
and predicting the off-air time corresponding to the plurality of promotion information in the database based on the obtained delivery strategy and the delivery total amount.
3. The method according to claim 2, wherein the predicting, based on the obtained delivery strategy and the total delivery amount, off-air time corresponding to the plurality of promotion information in the database comprises:
calculating the consumption speed of each promotion message based on the obtained release strategy and release total amount;
and predicting the off-air time corresponding to the plurality of promotion information in the database according to the consumption speed of each promotion information.
4. The method according to claim 3, wherein calculating the consumption rate of each promotion information based on the obtained delivery strategy and the delivery total amount comprises:
adding promotion information with the display amount larger than the preset display amount into the same set to obtain a first promotion information set;
and calculating the consumption speed of each promotion information in the first promotion information set according to the total delivery amount and the delivery strategy of each promotion information in the first promotion information set.
5. The method according to claim 4, wherein calculating the consumption rate of each promotion information in the first promotion information set according to the total delivery amount and the delivery policy of each promotion information in the first promotion information set comprises:
acquiring the corresponding display times of each promotion information in the first promotion information set in each historical time period;
determining a display weight corresponding to each promotion information in the first promotion information set in each historical time period based on the acquired display times;
and calculating the consumption speed of each promotion information in the first promotion information set according to the determined display weight, the release total amount of each promotion information in the first promotion information set and the release strategy.
6. The method of claim 4, further comprising:
adding promotion information with the display amount less than or equal to a preset display amount into the same set to obtain a second promotion information set;
removing the second promotion information set from the database to obtain a reserved promotion information set;
and calculating the average consumption speed corresponding to the reserved popularization information set, and determining the average consumption speed as the consumption speed of each popularization information in the second popularization information set.
7. The method according to claim 3, wherein the predicting off-air time corresponding to the plurality of promotion information in the database according to the consumption speed of each promotion information comprises:
predicting the total consumption amount of each promotion information in each future time period according to the consumption speed of each promotion information;
and determining the off-air time corresponding to the plurality of promotion information based on the total consumption.
8. The method of claim 1, wherein predicting off-air times corresponding to the plurality of promotional messages in the database comprises:
determining the promotion information of which the release time length is less than or equal to a first preset release time length in the plurality of promotion information as third promotion information;
acquiring promotion information on the same promotion position as the third promotion information to obtain fourth promotion information, wherein the release time of the fourth promotion information is longer than a second preset release time;
acquiring the consumption speed of the fourth popularization information;
and calculating the off-air time of the third promotion information according to the consumption speed of the fourth promotion information and the total delivery amount of the third promotion information.
9. The method according to any one of claims 1 to 8, wherein the calculating, according to the historical presentation information, the probability that the terminal presents the promotion information in a plurality of future time periods comprises:
acquiring the display times of the terminal for displaying the historical popularization information in a plurality of historical time periods according to the time information of the terminal for displaying the historical popularization information;
and determining the probability of the terminal displaying the promotion information in a future preset time period according to the display times of the terminal displaying the historical promotion information in a plurality of historical time periods.
10. The method according to any one of claims 1 to 8, wherein generating expected revenue corresponding to each future time period based on the probability of presenting the promotion information in each future time period and the revenue of the candidate promotion information comprises:
determining the probability of displaying the candidate popularization information in the corresponding future time period based on the probability of displaying the popularization information in each future time period;
and calculating the product of the probability of the candidate promotion information displayed in the corresponding future time period and the income of the candidate promotion information, and generating the expected income corresponding to each future time period.
11. The utility model provides a promote information display device which characterized in that includes:
the terminal comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring historical display information of the terminal, the historical display information comprises time information of displaying each piece of historical popularization information by the terminal, and the historical popularization information is popularization information which is displayed by the terminal in a past preset time period by taking the current time as a reference;
the calculation module is used for calculating the probability of the terminal displaying the promotion information in a plurality of future preset time periods according to the historical display information;
the prediction module is used for predicting the off-air time corresponding to the plurality of promotion information in the database;
the determining module is used for determining at least one piece of popularization information which benefits the highest in each future time period in the database as candidate popularization information, and the off-air time of the candidate popularization information is later than the corresponding future time period;
and the display module is used for selecting the promotion information with the highest expected income in the future time period from the database and sending the selected promotion information to the terminal so that the terminal can display the selected promotion information to the user when a promotion information display request is triggered.
12. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the steps of the promotional information presentation method according to any of claims 1-10 are implemented when the processor executes the program.
13. A storage medium having stored thereon a computer program, wherein the computer program when executed by a processor implements the steps of the promotional information presentation method according to any of claims 1-10.
CN202010549017.8A 2020-06-16 2020-06-16 Promotion information display method and device, electronic equipment and storage medium Pending CN111582955A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111797250A (en) * 2020-09-09 2020-10-20 腾讯科技（深圳）有限公司 Media content push control method and device, computer equipment and storage medium
CN111932315A (en) * 2020-09-02 2020-11-13 上海优扬新媒信息技术有限公司 Data display method and device, electronic equipment and computer readable storage medium
CN113569144A (en) * 2021-07-21 2021-10-29 北京百度网讯科技有限公司 Method, device, equipment, storage medium and program product for searching promotion content
CN113570411A (en) * 2021-07-22 2021-10-29 深圳市雷鸟网络传媒有限公司 Promotion information display method and device, electronic equipment and storage medium
CN114240527A (en) * 2021-10-12 2022-03-25 北京淘友天下科技发展有限公司 Resource pushing method and device, electronic equipment, readable medium and computer program
CN113570411B (en) * 2021-07-22 2024-06-07 深圳市雷鸟网络传媒有限公司 Popularization information display method and device, electronic equipment and storage medium

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111932315A (en) * 2020-09-02 2020-11-13 上海优扬新媒信息技术有限公司 Data display method and device, electronic equipment and computer readable storage medium
CN111932315B (en) * 2020-09-02 2023-10-24 度小满科技(北京)有限公司 Method and device for data display, electronic equipment and computer readable storage medium
CN111797250A (en) * 2020-09-09 2020-10-20 腾讯科技（深圳）有限公司 Media content push control method and device, computer equipment and storage medium
CN111797250B (en) * 2020-09-09 2020-12-11 腾讯科技（深圳）有限公司 Media content push control method and device, computer equipment and storage medium
CN113569144A (en) * 2021-07-21 2021-10-29 北京百度网讯科技有限公司 Method, device, equipment, storage medium and program product for searching promotion content
CN113569144B (en) * 2021-07-21 2024-03-01 北京百度网讯科技有限公司 Method, device, equipment, storage medium and program product for searching promotion content
CN113570411A (en) * 2021-07-22 2021-10-29 深圳市雷鸟网络传媒有限公司 Promotion information display method and device, electronic equipment and storage medium
CN113570411B (en) * 2021-07-22 2024-06-07 深圳市雷鸟网络传媒有限公司 Popularization information display method and device, electronic equipment and storage medium
CN114240527A (en) * 2021-10-12 2022-03-25 北京淘友天下科技发展有限公司 Resource pushing method and device, electronic equipment, readable medium and computer program

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