CN113570411B - Popularization information display method and device, electronic equipment and storage medium - Google Patents

Popularization information display method and device, electronic equipment and storage medium Download PDF

Info

Publication number
CN113570411B
CN113570411B CN202110830135.0A CN202110830135A CN113570411B CN 113570411 B CN113570411 B CN 113570411B CN 202110830135 A CN202110830135 A CN 202110830135A CN 113570411 B CN113570411 B CN 113570411B
Authority
CN
China
Prior art keywords
information
popularization information
target object
time
popularization
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN202110830135.0A
Other languages
Chinese (zh)
Other versions
CN113570411A (en
Inventor
左双
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Leiniao Network Media Co ltd
Original Assignee
Shenzhen Leiniao Network Media Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Leiniao Network Media Co ltd filed Critical Shenzhen Leiniao Network Media Co ltd
Priority to CN202110830135.0A priority Critical patent/CN113570411B/en
Publication of CN113570411A publication Critical patent/CN113570411A/en
Application granted granted Critical
Publication of CN113570411B publication Critical patent/CN113570411B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention discloses a popularization information display method, a device, electronic equipment and a storage medium, comprising the following steps: collecting an associated popularization information set associated with a target object and historical browsing data aiming at the target object; determining time distribution information for starting the target object in a history period according to the history browsing data; based on the time distribution information, constructing popularization information display weights corresponding to a plurality of future time periods; distributing the associated popularization information in the associated popularization information set to a target time period according to the release strategy of the associated popularization information in the associated popularization information set and the popularization information display weight; when a browsing operation triggered by a target object is received, displaying target popularization information based on time information of the browsing operation, and improving accuracy of popularization information recommendation.

Description

Popularization information display method and device, electronic equipment and storage medium
Technical Field
The application relates to the technical field of communication, in particular to a popularization information display method, a device, electronic equipment and a storage medium.
Background
With the development of computer technology, more and more promotion information is presented to users in an online form. For example, a user may present an open screen advertisement (promotion information) of an application program, such as an advertisement for promoting a product or thing, to the user during the use of the application program.
The existing popularization information display scheme is to display the open screen advertisement by default when an application program is started, and the accuracy of popularization information recommendation is poor in the popularization information display mode.
Disclosure of Invention
The embodiment of the application provides a popularization information display method, a device, electronic equipment and a storage medium, which can improve the accuracy of popularization information recommendation.
The popularization information display method provided by the embodiment of the application comprises the following steps:
Collecting an associated popularization information set associated with a target object and historical browsing data aiming at the target object;
determining time distribution information for starting the target object in a history period according to the history browsing data;
Based on the time distribution information, constructing popularization information display weights corresponding to a plurality of future time periods;
Distributing the associated popularization information in the associated popularization information set to a target time period according to the release strategy of the associated popularization information in the associated popularization information set and the popularization information display weight;
And when receiving a browsing operation triggered by the target object, displaying target popularization information based on time information of the browsing operation.
Correspondingly, the embodiment of the application also provides a popularization information display device, which comprises:
The acquisition module is used for acquiring an associated popularization information set associated with the target object and historical browsing data aiming at the target object;
The determining module is used for determining time distribution information for starting the target object in a historical period according to the historical browsing data;
The construction module is used for constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information;
The distribution module is used for distributing the associated popularization information in the associated popularization information set to a target time period according to the delivery strategy of the associated popularization information in the associated popularization information set and the popularization information display weight;
And the display module is used for displaying the target popularization information based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
Optionally, in some embodiments of the application, the allocation module includes:
The acquisition unit is used for acquiring a delivery strategy and a delivery total amount corresponding to the associated popularization information in the associated popularization information set;
The prediction unit is used for predicting the off-air time of the associated popularization information according to the acquired delivery strategy and the delivery total amount;
and the distribution unit is used for distributing the associated popularization information in the associated popularization information set to a target time period based on the release strategy, the off-air time and the popularization information display weight.
Optionally, in some embodiments of the present application, the prediction unit is specifically configured to:
calculating the consumption speed of the associated popularization information based on the obtained delivery strategy and the delivery total amount;
and predicting the off-air time corresponding to the associated popularization information according to the consumption speed.
Optionally, in some embodiments of the application, the distribution unit comprises:
an extraction subunit, configured to extract, from the delivery policy, a delivery period corresponding to the associated popularization information;
a determining subunit, configured to determine a future time period corresponding to the delivery time period, and obtain a candidate time period corresponding to the associated popularization information;
And the distribution subunit is used for distributing the associated popularization information in the associated popularization information set to a target time period based on the off-air time, the candidate time period and the popularization information display weight.
Optionally, in some embodiments of the present application, the allocation subunit is specifically configured to:
Filtering out candidate time periods later than the off-air time in the candidate time periods corresponding to the associated popularization information to obtain a to-be-selected time period;
And distributing the associated popularization information in the associated popularization information set to a target time period based on the popularization information display weight corresponding to the time period to be selected.
Optionally, in some embodiments of the present application, the system further includes an acquisition module, where the acquisition module is configured to acquire application page display data of the target object;
The display module is specifically used for: and when a browsing operation triggered by the target object is received, displaying target popularization information based on the application page display data and time information of the browsing operation.
Optionally, in some embodiments of the present application, the display module includes:
The first determining unit is used for determining a first target object page with the largest display times in the target objects in the historical period from the application page display data;
And the first display unit is used for displaying the target popularization information in the first target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
Optionally, in some embodiments of the present application, the display module includes:
The second determining unit is used for determining an application page with the display times larger than a preset value in the target object in a history period from the application page display data to obtain a second target object page;
and the second display unit is used for displaying the target popularization information in the second target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
Correspondingly, the embodiment of the application also provides electronic equipment which comprises a memory and a processor; the memory stores a computer program, and the processor is configured to run the computer program in the memory, so as to execute any popularization information display method provided by the embodiment of the application.
Correspondingly, the embodiment of the application also provides a storage medium which is used for storing a computer program, and the computer program is loaded by a processor to execute any promotion information display method provided by the embodiment of the application.
According to the method, after the associated popularization information set associated with the target object and the historical browsing data aiming at the target object are collected, time distribution information of the target object is started in a historical period according to the historical browsing data, then popularization information display weights corresponding to a plurality of future time periods are constructed based on the time distribution information, finally the associated popularization information in the associated popularization information set is distributed to the target time period according to the throwing strategy of the associated popularization information in the associated popularization information set and the popularization information display weights, and when browsing operation triggered aiming at the target object is received, the target popularization information is displayed based on the time information of the browsing operation.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1a is a schematic view of a scenario of a promotional information presentation method provided by an embodiment of the present invention;
fig. 1b is a schematic flow chart of a popularization information display method according to an embodiment of the present invention;
fig. 2a is a schematic structural diagram of a promotional information display apparatus according to an embodiment of the present invention;
fig. 2b is another schematic structural diagram of a promotional information display apparatus according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present application will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
The application provides a popularization information display method, a popularization information display device, electronic equipment and a storage medium.
The popularization information display device can be integrated in a terminal, and the terminal can be a smart phone, a tablet personal computer, a notebook computer, a desktop computer, an intelligent sound box, an intelligent watch and the like, but is not limited to the smart phone, the tablet personal computer, the notebook computer, the desktop computer, the intelligent sound box, the intelligent watch and the like. The terminal can be directly or indirectly connected with the server in a wired or wireless communication mode, wherein the server can be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and a cloud server for providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, basic cloud computing services such as big data and artificial intelligent platforms and the like.
For example, referring to fig. 1a, the promotion information display device is integrated on a desktop computer, the computer collects an associated promotion information set associated with a target object and historical browsing data for the target object, then the computer determines time distribution information of starting the target object in a historical period according to the historical browsing data, then the computer constructs promotion information display weights corresponding to a plurality of future time periods based on the time distribution information, finally the computer distributes the associated promotion information in the associated promotion information set to the target time period according to a delivery strategy of the associated promotion information in the associated promotion information set and the promotion information display weights, and when the computer receives a browsing operation triggered for the target object, the computer displays the target promotion information based on the time information of the browsing operation.
According to the popularization information display method provided by the application, the associated popularization information in the associated popularization information set is distributed to the target time period according to the release strategy and the popularization information display weight of the associated popularization information in the associated popularization information set, and the popularization information is accurately displayed to the user, so that the accuracy of popularization information recommendation can be improved.
The following will describe in detail. It should be noted that the following description order of embodiments is not a limitation of the priority order of embodiments.
A popularization information display method comprises the following steps: collecting an associated popularization information set associated with a target object and historical browsing data aiming at the target object; determining time distribution information of starting a target object in a historical period according to the historical browsing data; based on the time distribution information, constructing popularization information display weights corresponding to a plurality of future time periods; distributing the associated popularization information in the associated popularization information set to a target time period according to the delivery strategy of the associated popularization information in the associated popularization information set and the popularization information display weight; and when receiving the browsing operation triggered by the target object, displaying the target popularization information based on the time information of the browsing operation.
The following detailed description will be given, respectively, with the understanding that the description sequence of the following embodiments is not to be taken as a limitation on the preferred sequence of the embodiments.
Referring to fig. 1b, fig. 1b is a schematic flow chart of a method for displaying promotion information according to the present application. The specific flow of the popularization information display method can be as follows:
101. an associated promotional information set associated with the target object is collected, and historical browsing data for the target object.
The target object may be an applet, a web page, a video application or a game application, for example, a release host of the promotion information may sign a protocol with an application provider of the target object, and take the promotion information of the release host as a screen advertisement of the target object in a certain period of time, and the promotion information of the release host is associated promotion information associated with the target object; for another example, the target object is a game application, and when the game application is online, the game application needs to be promoted through a large amount of game promotion information, and at this time, the associated promotion information set associated with the game application includes the game promotion information.
The historical browsing data of the target object may include the number of times the target object is started in the historical period, for example, the number of times the target object is started in the past month is 3, which respectively corresponds to the historical starting time of 8 am in 9 months of 2 months, 3 pm in 12 days of 2 months and 2 pm in 19 days of 2 months.
For example, in particular, the related popularization information set associated with the target object and the historical browsing data for the target object may be collected from the network database by using a wired or wireless communication manner, and the related popularization information set associated with the target object and the historical browsing data for the target object may also be obtained by accessing the local database.
102. And determining time distribution information of starting the target object in the historical period according to the historical browsing data.
Specifically, the time distribution information records the number of times the target object is started every day for one month in the past, and the number of times the target object is started at different times every day, and in some embodiments, a day may be divided into 12 time periods, that is, 2 hours as one time period, and the time distribution information records the number of times the target object is started every time period for one month in the past.
103. Based on the time distribution information, popularization information display weights corresponding to a plurality of future time periods are constructed.
For example, a day is divided into 12 time periods, namely 2 hours as one time period, the number of times of starting in each historical time period is determined based on time distribution information, then, the corresponding relation between the historical time period and the future time period is established, and the promotion information display weight corresponding to the future time period is given according to the number of times of starting in the historical time period.
For example, the number of times the user starts in the historical period a is 10, the number of times the user starts in the historical period B is 15, the number of times the user starts in the historical period C is 3, and the corresponding relations between the historical period a, the historical period B and the historical period C and the future period are respectively established, for example, the historical period a is from 2 pm to four pm on 3 months and 3 days, the corresponding future period can be from 2 pm to four pm on 3 months and 4 days, and so on.
104. And distributing the associated popularization information in the associated popularization information set to the target time period according to the delivery strategy of the associated popularization information in the associated popularization information set and the popularization information display weight.
The release strategy refers to a strategy of releasing the popularization information in a release period, each merchant can adopt different release strategies aiming at different popularization information, the off-air time of the associated popularization information in each future period can be estimated according to the release strategy, and the associated popularization information is distributed to the target period in a centralized manner based on the off-air time.
Wherein, the off-air time of the associated popularization information can be estimated through the delivery strategy and the total delivery amount, that is, optionally, in some embodiments, the step of distributing the associated popularization information in the associated popularization information set to the target time period according to the delivery strategy and the popularization information display weight of the associated popularization information in the associated popularization information set may specifically include:
(11) Acquiring a delivery strategy and a delivery total amount corresponding to the associated popularization information in the associated popularization information set;
(12) Predicting the off-air time of the associated popularization information according to the acquired delivery strategy and the delivery total amount;
(13) And distributing the associated promotion information in the associated promotion information set to the target time period based on the delivery strategy, the off-air time and the promotion information display weight.
For each promotion information, the corresponding delivery strategy and the total delivery amount are provided, the delivery strategy refers to a strategy of delivering promotion information at a plurality of delivery time intervals in a preset time period, each merchant can adopt different delivery strategies for different promotion information, for example, the delivery amount of one day can be limited to 1200 times, for example, the delivery amount of one day per hour can be set to 50 times, in order to enable more users to see the promotion information in the time period, the delivery strategy of 'unlimited display' can be adopted in the time period, namely, the delivery amount of the promotion information is rapidly consumed in the delivery time period, for example, the merchant hopes that the promotion information can be displayed in each day of one month, the delivery strategy of 'limited display' can be adopted, for example, the delivery amount of one day can be limited to be 50 times, and if the delivery amount of one day is not displayed, the rest of the delivery amount of one day cannot be overlapped with the delivery amount of the other day.
It should be noted that, the off-air time refers to the time when the total amount of the popularization information is consumed, for example, the total amount of the popularization information is 1000, at 19 hours 35 minutes of 10 days of 5 months, the terminal displays the 1000 th popularization information, then the 19 hours 35 minutes of 10 days of 5 months are determined as the off-air time of the popularization information, that is, the total amount of consumption of the popularization information corresponding to the future time period can be predicted according to the consumption speed of the popularization information, then the off-air time corresponding to the popularization information is determined based on the total amount of consumption, that is, the step of "predicting the off-air time of the associated popularization information according to the obtained delivery strategy and the total amount of the delivery" specifically may include:
(21) Calculating the consumption speed of the associated popularization information based on the obtained delivery strategy and the delivery total amount;
(22) And predicting the off-air time corresponding to the associated popularization information according to the consumption speed.
After the off-air time is predicted, the future time period can be filtered according to the off-air time, so that when the delivery amount of the associated popularization information in a certain future time period is completely consumed, the associated popularization information is prevented from being distributed to the future time period, and thus the subsequent popularization information is inaccurate, that is, optionally, in some embodiments, the step of distributing the associated popularization information in the associated popularization information set to the target time period based on the delivery strategy, the off-air time and the popularization information display weight may include:
(31) Extracting a delivery period corresponding to the associated popularization information from the delivery strategy;
(32) Determining a future time period corresponding to the throwing period to obtain a candidate time period corresponding to the associated popularization information;
(33) And distributing the associated promotion information in the associated promotion information set to the target time period based on the off-air time, the candidate time period and the promotion information display weight.
The delivery period is a time period for delivering the promotion information, for example, the delivery period is 2 to 4 points per day, then the corresponding future time period is 2 to 4 points per day in a future month, then, based on the off-air time, when determining on which day in the future the associated promotion information consumes the delivery amount (i.e. the delivery amount is 0), filtering out the candidate time period later than the off-air time, thereby obtaining a time period to be selected, and then, based on the promotion information display weight corresponding to the time period to be selected, distributing the associated promotion information in the associated promotion information set to the target time period, that is, optionally, in some embodiments, the step of distributing the associated promotion information in the associated promotion information set to the target time period based on the off-air time, the candidate time period and the promotion information display weight may specifically include:
(41) Filtering out candidate time periods later than the off-air time in the candidate time periods corresponding to the associated popularization information to obtain a to-be-selected time period;
(42) And distributing the associated popularization information in the associated popularization information set to the target time period based on the popularization information display weight corresponding to the time period to be selected.
After determining the time period to be selected, the time period to be selected is subjected to blood drainage according to the display weight of the promotion information, for example, the time periods to be selected are sequentially ordered according to the sequence of the display weight from large to small, and the associated promotion information is distributed to the ordered candidate time periods based on the delivery amount of the associated promotion information.
105. And when receiving the browsing operation triggered by the target object, displaying the target popularization information based on the time information of the browsing operation.
For example, specifically, when a browsing operation triggered for a target object is received, time information (also referred to as a time stamp) of the browsing operation is acquired, then associated popularization information corresponding to the time stamp is determined, and the determined associated popularization information (i.e., target popularization information) is presented. The time stamp is data generated by using a digital signature technology, and the signed object comprises information such as original file information, signature parameters, signature time and the like.
Optionally, in some embodiments, application page display data of the target object may also be obtained, where the application page display data carries the number of times that the user clicks on the application page of the target object, and the application page display data may reflect preferences of the application page of the target object laterally, so that promotion information may be displayed in an application page that is loved by the user, that is, when a browsing operation triggered for the target object is received, the target promotion information may be displayed based on the application page display data and time information of the browsing operation.
For example, specifically, the target popularization information may be displayed in the application page with the largest display times, that is, optionally, in some embodiments, the step of "when receiving a browsing operation triggered for a target object, displaying the target popularization information based on the application page display data and time information of the browsing operation" may specifically include:
(51) Determining a first target object page with the largest display times in the target objects in a history period from application page display data;
(52) And when the browsing operation triggered by the target object is received, displaying the target popularization information in the first target object page based on the time information of the browsing operation.
The first target object page may include an application area and a promotion information display area, where the application area includes at least application content, and the application area may be located in a top area, a bottom area, a middle area, or any position of the first target object page, and similarly, the promotion information display area may also be located in a top area, a bottom area, a middle area, or any position of the first target object page, where the application area is specifically set according to an actual situation.
For another example, the target popularization information may also be displayed in an application page with the number of times of displaying being greater than the threshold, that is, optionally, in some embodiments, the step of "when receiving a browsing operation triggered for a target object, displaying the target popularization information based on application page display data and time information of the browsing operation" may specifically include:
(61) Determining an application page with the display times larger than a preset value in the target object in a history period from application page display data to obtain a second target object page;
(62) And when the browsing operation triggered by the target object is received, displaying the target popularization information in the second target object page based on the time information of the browsing operation.
The preset value may be preset by a server, a terminal or an operation and maintenance personnel, and the second target object page is similar to the first target object page, and detailed description thereof will be omitted herein.
As can be seen from the foregoing, in the embodiment of the present application, after an associated popularization information set associated with a target object and historical browsing data for the target object are collected, time distribution information of the target object is determined according to the historical browsing data, and then, based on the time distribution information, popularization information display weights corresponding to a plurality of future time periods are constructed, and finally, according to a delivery policy of the associated popularization information in the associated popularization information set and the popularization information display weights, the associated popularization information in the associated popularization information set is distributed to the target time period, and when a browsing operation triggered for the target object is received, the target popularization information is displayed based on the time information of the browsing operation.
In order to facilitate better implementation of the popularization information display method provided by the embodiment of the application, an embodiment also provides a popularization information display device. The meaning of the nouns is the same as that in the popularization information display method, and specific implementation details can be referred to the description in the embodiment of the method.
The promotion information presentation apparatus may be integrated in an electronic device, as shown in fig. 2a, and the promotion information presentation apparatus may include: the system comprises an acquisition module 201, a determination module 202, a construction module 203, an allocation module 204 and a display module 205, and is specifically as follows:
The collection module 201 is configured to collect an associated popularization information set associated with a target object and historical browsing data for the target object.
For example, in particular, the collection module 201 may collect, by using a wired or wireless communication manner, the set of associated popularization information associated with the target object and the historical browsing data for the target object from the network database, and the collection module 201 may further obtain the set of associated popularization information associated with the target object and the historical browsing data for the target object by accessing the local database.
A determining module 202, configured to determine, according to the historical browsing data, time distribution information of the starting target object in the historical period.
Specifically, the time distribution information records the number of times the target object is started every day for one month in the past, and the number of times the target object is started at different times every day, and in some embodiments, a day may be divided into 12 time periods, that is, 2 hours as one time period, and the time distribution information records the number of times the target object is started every time period for one month in the past.
The construction module 203 is configured to construct a promotion information display weight corresponding to a plurality of future time periods based on the time distribution information.
For example, a day is divided into 12 time periods, namely 2 hours as one time period, the number of times of starting in each historical time period is determined based on time distribution information, then, the corresponding relation between the historical time period and the future time period is established, and the promotion information display weight corresponding to the future time period is given according to the number of times of starting in the historical time period.
The allocation module 204 is configured to allocate the associated popularization information in the associated popularization information set to the target time period according to the delivery policy of the associated popularization information in the associated popularization information set and the popularization information display weight.
The release strategy refers to a strategy of releasing the popularization information in a release period, each merchant can adopt different release strategies aiming at different popularization information, the off-air time of the associated popularization information in each future period can be estimated according to the release strategy, and the associated popularization information is distributed to the target period in a centralized manner based on the off-air time.
The distribution module 204 may estimate the off-air time of the associated promotion information by using the delivery policy and the total delivery amount, and then, the distribution module 204 distributes the associated promotion information in the associated promotion information set to the target time period based on the delivery policy, the off-air time and the promotion information display weight.
Optionally, in some embodiments, the allocation module 204 may specifically include:
the acquisition unit is used for acquiring a delivery strategy and a delivery total amount corresponding to the associated popularization information in the associated popularization information set;
the prediction unit is used for predicting the off-air time of the associated popularization information according to the acquired delivery strategy and the delivery total amount;
And the distribution unit is used for distributing the associated promotion information in the associated promotion information set to the target time period based on the delivery strategy, the off-air time and the promotion information display weight.
Alternatively, in some embodiments, the prediction unit may specifically be configured to: and calculating the consumption speed of the associated popularization information based on the obtained delivery strategy and the delivery total amount, and predicting the off-air time corresponding to the associated popularization information according to the consumption speed.
Optionally, in some embodiments, the distribution unit may specifically include:
An extraction subunit, configured to extract a delivery period corresponding to the associated popularization information from a delivery policy;
the determining subunit is used for determining a future time period corresponding to the throwing period and obtaining a candidate time period corresponding to the associated popularization information;
And the distribution subunit is used for distributing the associated promotion information in the associated promotion information set to the target time period based on the off-air time, the candidate time period and the promotion information display weight.
Alternatively, in some embodiments, the allocation subunit may be specifically configured to: filtering out candidate time periods later than the off-air time in the candidate time periods corresponding to the associated popularization information to obtain a to-be-selected time period; and distributing the associated popularization information in the associated popularization information set to the target time period based on the popularization information display weight corresponding to the time period to be selected.
And the display module 205 is configured to display the target popularization information based on time information of the browsing operation when the browsing operation triggered by the target object is received.
For example, specifically, when receiving a browsing operation triggered for a target object, the presentation module 205 acquires time information (also referred to as a time stamp) of the browsing operation, and then, the presentation module 205 determines associated popularization information corresponding to the time stamp and presents the determined associated popularization information (i.e., target popularization information).
Optionally, in some embodiments, referring to fig. 2b, the display apparatus may further include an obtaining module 206, where the obtaining module 206 may be specifically configured to obtain application page display data of the target object;
Optionally, in some embodiments, the display module 205 is specifically configured to: and when receiving the browsing operation triggered by the target object, displaying the target popularization information based on the application page display data and the time information of the browsing operation.
Optionally, in some embodiments of the present application, the display module 205 specifically may include:
the first determining unit is used for determining a first target object page with the largest display times in the target objects in the history period from application page display data;
the first display unit is used for displaying the target popularization information in the first target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
Optionally, in some embodiments, the display module 205 may specifically include:
The second determining unit is used for determining an application page with the display times of the target object being larger than a preset value in a history period from the application page display data to obtain a second target object page;
and the second display unit is used for displaying the target popularization information in the second target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
As can be seen from the foregoing, after the collection module 201 of the embodiment of the present application collects the associated popularization information set associated with the target object and the historical browsing data for the target object, the determination module 202 determines the time distribution information of the target object started in the historical period according to the historical browsing data, then the construction module 203 constructs the popularization information display weights corresponding to a plurality of future time periods based on the time distribution information, and finally the distribution module 204 distributes the associated popularization information set to the target time period according to the delivery strategy of the associated popularization information set and the popularization information display weights, and the display module 205 displays the target popularization information based on the time information of the browsing operation when receiving the browsing operation triggered for the target object.
The embodiment of the application also provides an electronic device, which may be a terminal, as shown in fig. 3, which shows a schematic structural diagram of the electronic device according to the embodiment of the application, specifically:
The electronic device may include one or more processing cores 'processors 1001, one or more computer-readable storage media's memory 1002, a power supply 1003, and an input unit 1004, among other components. Those skilled in the art will appreciate that the electronic device structure shown in fig. 3 is not limiting of the electronic device and may include more or fewer components than shown, or may combine certain components, or may be arranged in different components. Wherein:
The processor 1001 is a control center of the electronic device, connects various parts of the entire electronic device using various interfaces and lines, and performs various functions of the electronic device and processes data by running or executing software programs and/or modules stored in the memory 1002 and calling data stored in the memory 1002, thereby performing overall monitoring of the electronic device. Optionally, the processor 1001 may include one or more processing cores; preferably, the processor 1001 may integrate an application processor and a modem processor, wherein the application processor mainly processes an operating system, a user interface, an application program, and the like, and the modem processor mainly processes wireless communication. It will be appreciated that the modem processor described above may not be integrated into the processor 1001.
The memory 1002 may be used to store software programs and modules, and the processor 1001 executes various functional applications and data processing by executing the software programs and modules stored in the memory 1002. The memory 1002 may mainly include a storage program area that may store an operating system, application programs required for at least one function (such as a sound playing function, an image playing function, etc.), and a storage data area; the storage data area may store data created according to the use of the electronic device, etc. In addition, memory 1002 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1002 may also include a memory controller to provide the processor 1001 with access to the memory 1002.
The electronic device further comprises a power supply 1003 for powering the various components, preferably the power supply 1003 is logically connected to the processor 1001 by a power management system, whereby charging, discharging, and power consumption management functions are performed by the power management system. The power supply 1003 may also include one or more of any of a direct current or alternating current power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.
The electronic device may also include an input unit 1004, which input unit 1004 may be used to receive input numeric or character information and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.
Although not shown, the electronic device may further include a display unit or the like, which is not described herein. In particular, in this embodiment, the processor 1001 in the electronic device loads executable files corresponding to the processes of one or more application programs into the memory 1002 according to the following instructions, and the processor 1001 executes the application programs stored in the memory 1002, so as to implement various functions as follows:
Collecting an associated popularization information set associated with a target object and historical browsing data aiming at the target object; determining time distribution information of starting a target object in a historical period according to the historical browsing data; based on the time distribution information, constructing popularization information display weights corresponding to a plurality of future time periods; distributing the associated popularization information in the associated popularization information set to a target time period according to the delivery strategy of the associated popularization information in the associated popularization information set and the popularization information display weight; and when receiving the browsing operation triggered by the target object, displaying the target popularization information based on the time information of the browsing operation.
The specific implementation of each operation may be referred to the previous embodiments, and will not be described herein.
As can be seen from the foregoing, after the collection module 201 of the embodiment of the present application collects the associated popularization information set associated with the target object and the historical browsing data for the target object, the determination module 202 determines the time distribution information of the target object started in the historical period according to the historical browsing data, then the construction module 203 constructs the popularization information display weights corresponding to a plurality of future time periods based on the time distribution information, and finally the distribution module 204 distributes the associated popularization information set to the target time period according to the delivery strategy of the associated popularization information set and the popularization information display weights, and the display module 205 displays the target popularization information based on the time information of the browsing operation when receiving the browsing operation triggered for the target object.
According to one aspect of the present application, there is provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the electronic device reads the computer instructions from the computer-readable storage medium and executes the computer instructions to cause the electronic device to perform the methods provided in the various alternative implementations of the embodiments described above.
It will be appreciated by those of ordinary skill in the art that all or part of the steps of the various methods of the above embodiments may be performed by a computer program, or by computer program control related hardware, which may be stored in a computer readable storage medium and loaded and executed by a processor.
To this end, an embodiment of the present application provides a storage medium in which a computer program is stored, the computer program being capable of being loaded by a processor to perform the steps of any one of the promotion information presentation methods provided by the embodiment of the present application.
The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.
Wherein the storage medium may include: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.
The steps in any popularization information display method provided by the embodiment of the present application can be executed by the computer program stored in the storage medium, so that the beneficial effects of any popularization information display method provided by the embodiment of the present application can be achieved, and detailed descriptions of the foregoing embodiments are omitted.
The method, the device, the electronic equipment and the storage medium for displaying promotion information provided by the embodiment of the application are described in detail, and specific examples are applied to the description of the principle and the implementation mode of the application, and the description of the above embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, as those skilled in the art will have variations in the specific embodiments and application scope in light of the ideas of the present application, the present description should not be construed as limiting the present application.

Claims (6)

1. The popularization information display method is characterized by comprising the following steps of:
Collecting an associated popularization information set associated with a target object and historical browsing data aiming at the target object;
determining time distribution information for starting the target object in a history period according to the history browsing data;
Based on the time distribution information, constructing popularization information display weights corresponding to a plurality of future time periods, wherein the method specifically comprises the following steps: according to the starting times in the historical time period, giving popularization information display weight corresponding to the future time period;
Distributing the associated popularization information in the associated popularization information set to a target time period according to the release strategy of the associated popularization information in the associated popularization information set and the popularization information display weight;
When a browsing operation triggered by a target object is received, displaying target popularization information based on time information of the browsing operation;
wherein, according to the delivery strategy of the associated popularization information in the associated popularization information set and the popularization information display weight, the associated popularization information in the associated popularization information set is distributed to a target time period, and the method comprises the following steps:
acquiring a delivery strategy and a delivery total amount corresponding to the associated popularization information in the associated popularization information set;
Predicting the off-air time of the associated popularization information according to the obtained delivery strategy and the delivery total amount;
distributing the associated popularization information in the associated popularization information set to a target time period based on the release strategy, the off-air time and the popularization information display weight;
Specifically, the distributing the associated popularization information in the associated popularization information set to the target time period based on the delivery strategy, the off-air time and the popularization information display weight includes:
extracting a delivery period corresponding to the associated popularization information from the delivery strategy;
Determining a future time period corresponding to the release time period to obtain a candidate time period corresponding to the associated popularization information;
distributing the associated popularization information in the associated popularization information set to a target time period based on the off-air time, the candidate time period and the popularization information display weight;
Each piece of popularization information is provided with a corresponding throwing strategy and throwing total amount, wherein the throwing strategy refers to a strategy for throwing the popularization information at a plurality of throwing time intervals in a preset time period;
the method further comprises the steps of:
Acquiring application page display data of the target object;
When receiving a browsing operation triggered by a target object, displaying target popularization information based on time information of the browsing operation, wherein the method comprises the following steps: when a browsing operation triggered by a target object is received, displaying target popularization information based on the application page display data and time information of the browsing operation;
when receiving a browsing operation triggered by a target object, displaying target popularization information based on the application page display data and time information of the browsing operation, wherein the method comprises the following steps:
Determining a first target object page with the largest display times in the target objects in a history period from the application page display data;
When a browsing operation triggered by a target object is received, displaying target popularization information in the first target object page based on time information of the browsing operation;
determining an application page with the display times larger than a preset value in the target object in a history period from the application page display data to obtain a second target object page;
when a browsing operation triggered by a target object is received, displaying target popularization information in the second target object page based on time information of the browsing operation;
The first target object page comprises an application area and a promotion information display area, and the application area at least comprises application content.
2. The method of claim 1, wherein predicting the off-air time of the associated promotional information based on the obtained delivery strategy and the total delivery amount comprises:
calculating the consumption speed of the associated popularization information based on the obtained delivery strategy and the delivery total amount;
and predicting the off-air time corresponding to the associated popularization information according to the consumption speed.
3. The method of claim 1, wherein the assigning the associated promotional information in the associated promotional information set to a target time period based on the off-air time, candidate time period, and promotional information presentation weight comprises:
Filtering out candidate time periods later than the off-air time in the candidate time periods corresponding to the associated popularization information to obtain a to-be-selected time period;
And distributing the associated popularization information in the associated popularization information set to a target time period based on the popularization information display weight corresponding to the time period to be selected.
4. A promotional information presentation apparatus, comprising:
The acquisition module is used for acquiring an associated popularization information set associated with the target object and historical browsing data aiming at the target object;
The determining module is used for determining time distribution information for starting the target object in a historical period according to the historical browsing data;
the construction module is used for constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information, and specifically comprises the step of giving the popularization information display weights corresponding to the future time periods according to the starting times in the historical time periods;
The distribution module is used for distributing the associated popularization information in the associated popularization information set to a target time period according to the delivery strategy of the associated popularization information in the associated popularization information set and the popularization information display weight;
the display module is used for displaying the target popularization information based on the time information of the browsing operation when the browsing operation triggered by the target object is received;
The distribution module comprises:
The acquisition unit is used for acquiring a delivery strategy and a delivery total amount corresponding to the associated popularization information in the associated popularization information set;
The prediction unit is used for predicting the off-air time of the associated popularization information according to the acquired delivery strategy and the delivery total amount;
the distribution unit is used for distributing the associated popularization information in the associated popularization information set to a target time period based on the delivery strategy, the off-air time and the popularization information display weight;
the dispensing unit includes:
an extraction subunit, configured to extract, from the delivery policy, a delivery period corresponding to the associated popularization information;
a determining subunit, configured to determine a future time period corresponding to the delivery time period, and obtain a candidate time period corresponding to the associated popularization information;
the distribution subunit is used for distributing the associated popularization information in the associated popularization information set to a target time period based on the off-air time, the candidate time period and the popularization information display weight;
Each piece of popularization information is provided with a corresponding throwing strategy and throwing total amount, wherein the throwing strategy refers to a strategy for throwing the popularization information at a plurality of throwing time intervals in a preset time period;
The display device further comprises an acquisition module, wherein the acquisition module is specifically used for acquiring application page display data of the target object;
the display module is used for displaying the target popularization information based on the time information of the browsing operation when the browsing operation triggered by the target object is received, and the display module is specifically used for:
When a browsing operation triggered by a target object is received, displaying target popularization information based on the application page display data and time information of the browsing operation;
The display module specifically comprises:
the first determining unit is used for determining a first target object page with the largest display times in the target objects in the history period from application page display data;
The first display unit is used for displaying the target popularization information in the first target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received;
The second determining unit is used for determining an application page with the display times larger than a preset value in the target object in a history period from the application page display data to obtain a second target object page;
the second display unit is used for displaying target popularization information in the second target object page based on time information of the browsing operation when the browsing operation triggered by the target object is received;
The first target object page comprises an application area and a promotion information display area, and the application area at least comprises application content.
5. An electronic device comprising a memory storing an application program and a processor for running a computer program in the memory to perform the promotional information presentation method of any of claims 1-3.
6. A storage medium storing a computer program loaded by a processor to perform the promotional information presentation method of any one of claims 1 to 3.
CN202110830135.0A 2021-07-22 2021-07-22 Popularization information display method and device, electronic equipment and storage medium Active CN113570411B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202110830135.0A CN113570411B (en) 2021-07-22 2021-07-22 Popularization information display method and device, electronic equipment and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202110830135.0A CN113570411B (en) 2021-07-22 2021-07-22 Popularization information display method and device, electronic equipment and storage medium

Publications (2)

Publication Number Publication Date
CN113570411A CN113570411A (en) 2021-10-29
CN113570411B true CN113570411B (en) 2024-06-07

Family

ID=78166379

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202110830135.0A Active CN113570411B (en) 2021-07-22 2021-07-22 Popularization information display method and device, electronic equipment and storage medium

Country Status (1)

Country Link
CN (1) CN113570411B (en)

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105808685A (en) * 2016-03-02 2016-07-27 腾讯科技（深圳）有限公司 Promotion information pushing method and device
CN110264283A (en) * 2019-06-27 2019-09-20 珠海天燕科技有限公司 A kind of popularization resource exhibition method and device
CN110390569A (en) * 2018-04-16 2019-10-29 腾讯科技（深圳）有限公司 A kind of content promotion method, device and storage medium
CN111582955A (en) * 2020-06-16 2020-08-25 腾讯科技（深圳）有限公司 Promotion information display method and device, electronic equipment and storage medium
CN111666522A (en) * 2020-06-10 2020-09-15 创新奇智(上海)科技有限公司 Information processing method, device, equipment and storage medium
CN111800471A (en) * 2020-06-11 2020-10-20 杭州情咖网络技术有限公司 Recommended page display method and device and electronic equipment
CN112307240A (en) * 2019-07-31 2021-02-02 腾讯科技（深圳）有限公司 Page display method and device, storage medium and electronic equipment
CN112307365A (en) * 2020-10-30 2021-02-02 维沃移动通信有限公司 Information display method and device, electronic equipment and storage medium
CN112579893A (en) * 2020-12-15 2021-03-30 中国建设银行股份有限公司 Information pushing method, information display method, information pushing device, information display device and information display equipment

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105808685A (en) * 2016-03-02 2016-07-27 腾讯科技（深圳）有限公司 Promotion information pushing method and device
CN110390569A (en) * 2018-04-16 2019-10-29 腾讯科技（深圳）有限公司 A kind of content promotion method, device and storage medium
CN110264283A (en) * 2019-06-27 2019-09-20 珠海天燕科技有限公司 A kind of popularization resource exhibition method and device
CN112307240A (en) * 2019-07-31 2021-02-02 腾讯科技（深圳）有限公司 Page display method and device, storage medium and electronic equipment
CN111666522A (en) * 2020-06-10 2020-09-15 创新奇智(上海)科技有限公司 Information processing method, device, equipment and storage medium
CN111800471A (en) * 2020-06-11 2020-10-20 杭州情咖网络技术有限公司 Recommended page display method and device and electronic equipment
CN111582955A (en) * 2020-06-16 2020-08-25 腾讯科技（深圳）有限公司 Promotion information display method and device, electronic equipment and storage medium
CN112307365A (en) * 2020-10-30 2021-02-02 维沃移动通信有限公司 Information display method and device, electronic equipment and storage medium
CN112579893A (en) * 2020-12-15 2021-03-30 中国建设银行股份有限公司 Information pushing method, information display method, information pushing device, information display device and information display equipment

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
Analysis and Visualization Implementation of Medical Big Data Resource Sharing Mechanism Based on Deep Learning;Yang, Y等;IEEE ACCESS;20191028;第7卷;第156077-156088页 *
推荐系统框架研究概述;王明明;;山海经;20150901(17);第136-137页 *

Also Published As

Publication number Publication date
CN113570411A (en) 2021-10-29

Similar Documents

Publication Publication Date Title
CN109428910B (en) Data processing method, device and system
CN111026967B (en) Method, device, equipment and medium for obtaining user interest labels
CN111582955A (en) Promotion information display method and device, electronic equipment and storage medium
CN110334059A (en) Method and apparatus for handling file
CN113807553A (en) Method, device, equipment and storage medium for analyzing number of reservation services
CN114398560B (en) Marketing interface setting method, device, equipment and medium based on WEB platform
CN110728387A (en) Method, device, equipment and medium for reserving and experiencing beauty parlor project
CN108632358B (en) Token management method and device based on WIFI sharing
WO2021233015A1 (en) Information processing method and apparatus, and computer readable storage medium
CN113570411B (en) Popularization information display method and device, electronic equipment and storage medium
CN112016009A (en) Data processing method, balance obtaining method, device, equipment and storage medium
CN115809889A (en) Intelligent passenger group screening method, system, medium and equipment based on marketing effect
CN108959324B (en) Method and device for estimating multimedia display resource inventory and storage medium
CN114416476A (en) Operation monitoring method, device, equipment and storage medium for cloud mobile phone application
CN113379466A (en) Advertisement display method and device
CN113869936A (en) Promotion information display method and device, electronic equipment and storage medium
CN111882286A (en) Method, device, equipment and storage medium for processing extracted data
CN114429360B (en) Conversion rate determination method, conversion rate determination device, electronic device, and computer-readable storage medium
CN114817820B (en) Early warning method for website data upgrading and related device
CN113362095B (en) Information delivery method and device
CN111061778B (en) Data analysis method, system and electronic equipment
CN111414541A (en) Equipment recommendation method, device and system
CN115964499A (en) Social management event mining method and device based on knowledge graph
CN106126610B (en) Information processing method and electronic equipment
CN112148469A (en) Method, apparatus and computer storage medium for managing resources

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant