CN114398560B - Marketing interface setting method, device, equipment and medium based on WEB platform - Google Patents
Marketing interface setting method, device, equipment and medium based on WEB platform Download PDFInfo
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- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
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Abstract
The invention relates to an artificial intelligence technology, and discloses a marketing interface setting method based on a WEB platform, which comprises the following steps: judging whether the user logs in for a long time or not according to the login information of the user on the WEB interface, analyzing the historical WEB browsing record of the user when the user logs in for a short time, and further performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the analysis result; and when the user does not log in for a long time, inquiring a plurality of associated users according to the user portrait of the user, analyzing the browsing records of the associated users, calculating the association weight of each associated user, and performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the analysis result and the association weight of the browsing records of the associated users. The invention also provides a marketing interface setting device based on the WEB platform, electronic equipment and a storage medium. The invention can improve the attaching degree of the content contained in the WEB platform marketing interface and the user.
Description
Technical Field
The invention relates to the technical field of artificial intelligence, in particular to a marketing interface setting method and device based on a WEB platform, electronic equipment and a computer readable storage medium.
Background
With the rapid development of the internet platform, the marketing propaganda or data recommendation by using the internet WEB platform becomes a main channel for each manufacturer to distribute data to users, so that a large number of manufacturers provide more and more data on the market. In order to provide better consumer experience for users and improve the popularization degree of data of the users, precise configuration of a WEB platform marketing interface needs to be provided for the users according to the characteristics of the respective data.
Most of the existing configuration methods of the WEB platform marketing interface realize the matching of users and products based on single characteristics, and then recommend matched data to the users when the users log in the WEB platform marketing interface. For example, corresponding product data, news data and the like are matched to different age groups based on ages, and then the matched data are configured to a WEB platform marketing interface logged by a user, so that data display of the user is realized. In practical application, different users have multiple factors which can influence requirements, but the method only considers a single factor of each user, so that the fit degree of the content contained in the configured WEB platform marketing interface and the user is low.
Disclosure of Invention
The invention provides a marketing interface setting method and device based on a WEB platform and a computer readable storage medium, and mainly aims to solve the problem that the configured WEB platform marketing interface contains low fit degree between content and a user.
In order to achieve the above object, the marketing interface setting method based on the WEB platform provided by the invention comprises the following steps:
receiving preset user login information of a WEB platform, and inquiring login records of a user on the WEB platform according to the user login information;
judging whether the off-line time from the last login of the user to the current time is longer than the preset time according to the login record;
if the offline duration is less than or equal to the preset duration, acquiring a WEB browsing record of the user in a historical preset time period, and extracting the browsing time and the data type of each record in the WEB browsing record;
counting the browsing times of the WEB browsing records of each data type, calculating a first mixed weight of each data type in the WEB browsing records according to the browsing time and the browsing times, and performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight;
if the offline duration is greater than the preset duration, acquiring a user portrait of the user, querying a plurality of associated users of the user according to the user portrait, and acquiring an associated browsing record of each associated user;
extracting the browsing time and the data type of each record in the associated browsing records, and counting the browsing times of the associated browsing records of each data type;
calculating the association degree of the user and each associated user, and calculating a second mixed weight of each data type in the associated browsing record according to the association degree, the browsing time and the browsing times of each record in the associated browsing record;
and carrying out marketing display configuration on the data content of the marketing interface in the WEB platform according to the second mixed weight.
Optionally, the extracting the browsing time and the data type of each record in the WEB browsing record includes:
compiling the characters acquired in advance into regular expressions according to a preset time format;
extracting the browsing time of each record in the WEB browsing records by using the regular expression;
constructing an abstract label according to the data content of each record in the WEB browsing record;
selecting one abstract label as a target abstract label one by one, and respectively calculating distance values between the target abstract label and a plurality of preset data category labels;
and determining the data type of the target abstract label as the data type of the data type label with the minimum distance value.
Optionally, the constructing a summary tag according to the data content of each record in the WEB browsing record includes:
selecting one record from the WEB browsing records one by one as a target record;
performing text coding on the data content of the target record to obtain a coded text;
recognizing words of a preset type in the coded text to obtain text subject words;
recognizing keywords in the text subject words by using a preset keyword algorithm;
and collecting the text sentences containing the keywords as abstract labels of the target records.
Optionally, the calculating a first hybrid weight of each data type in the WEB browsing record according to the browsing time and the browsing times includes:
sequencing the WEB browsing records according to the sequence of the browsing time to obtain a browsing record queue;
sequentially carrying out weight increasing assignment on the WEB browsing records in the browsing record queue according to the sequence of browsing time from front to back to obtain the browsing weight of each WEB browsing record;
selecting one WEB browsing record as a target browsing record one by one, and calculating the product of the browsing weight of the target browsing record and the browsing frequency of the target browsing record to obtain a first mixed weight of the data type corresponding to the target browsing record.
Optionally, the performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight includes:
determining the total data display amount of the marketing interface in the WEB platform;
calculating the sum of first mixed weights of all data types in the WEB browsing record to obtain a total weight;
selecting one data type from the data types of the WEB browsing records one by one as a target type, and calculating the proportion weight of the first mixed weight of the target type in the total weight;
calculating the product of the proportion weight and the total data display amount to obtain the data display amount of the target type;
and capturing data from a preset data pool according to the data display quantity, and placing the captured data into a marketing interface in the WEB platform for display.
Optionally, the querying a plurality of associated users of the user according to the user representation includes:
acquiring a preset number of potential user portraits, and counting the data repetition quantity between each potential user portraits and the user portraits;
and selecting the user corresponding to the potential user image with the repetition quantity larger than the preset threshold value as the associated user.
Optionally, the calculating the association degree between the user and each associated user includes:
calculating the association degree of the user and each associated user by using the following association degree algorithm:
wherein the content of the first and second substances,
in order to be said degree of association,
a user representation of the user is presented,
is the first
A user representation of an associated user.
In order to solve the above problem, the present invention further provides a marketing interface setting device based on a WEB platform, where the marketing interface setting device includes:
the information judgment module is used for receiving preset user login information of a WEB platform, inquiring login records of a user on the WEB platform according to the user login information, and judging whether the offline time from the last login of the user to the current time is longer than the preset time or not according to the login records;
the first configuration module is used for acquiring a WEB browsing record of the user in a historical preset time period if the offline time period is less than or equal to the preset time period, extracting the browsing time and the data type of each record in the WEB browsing record, counting the browsing times of the WEB browsing record of each data type, calculating a first mixed weight of each data type in the WEB browsing record according to the browsing time and the browsing times, and performing marketing display configuration on the data content of a marketing interface in the WEB platform according to the first mixed weight;
and the second configuration module is used for acquiring a user portrait of the user if the offline duration is greater than the preset duration, inquiring a plurality of associated users of the user according to the user portrait, acquiring associated browsing records of each associated user, extracting browsing time and data types of each record in the associated browsing records, counting browsing times of the associated browsing records of each data type, calculating association degrees of the user and each associated user, calculating a second mixed weight of each data type in the associated browsing records according to the association degrees, the browsing time and the browsing times of each record in the associated browsing records, and performing marketing display configuration on data contents of a marketing interface in the WEB platform according to the second mixed weight.
In order to solve the above problem, the present invention also provides an electronic device, including:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores a computer program executable by the at least one processor, the computer program being executable by the at least one processor to enable the at least one processor to execute the WEB platform-based marketing interface setting method described above.
In order to solve the above problem, the present invention further provides a computer-readable storage medium, in which at least one computer program is stored, and the at least one computer program is executed by a processor in an electronic device to implement the above marketing interface setting method based on a WEB platform.
On one hand, for a user with a shorter offline duration, analyzing a historical browsing record of the user to calculate first mixed weights of the user on different types of data by combining browsing time and browsing times, further realizing marketing interface configuration in a WEB platform according to the first mixed weights, and improving the fitting degree of the configured marketing interface and the user; on the other hand, for a user with a long offline time, the data of a plurality of associated users of the user are analyzed, the browsing time, the browsing frequency meter and the association degree between different associated users and the user are combined for comprehensive analysis, the second mixing weight of the user on different types of data is calculated, then the marketing interface configuration in the WEB platform is realized according to the second mixing weight, and the fitting degree of the configured marketing interface and the user is improved. Therefore, the marketing interface setting method, the marketing interface setting device, the electronic equipment and the computer readable storage medium based on the WEB platform, which are provided by the invention, can solve the problem that the configured marketing interface of the WEB platform contains low fit degree between the content and the user.
Drawings
Fig. 1 is a schematic flowchart of a marketing interface setting method based on a WEB platform according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a process of calculating a first hybrid weight for each data type in a WEB browsing record according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating querying a plurality of associated users of a user based on a user representation according to an embodiment of the present invention;
fig. 4 is a functional block diagram of a marketing interface setting apparatus based on a WEB platform according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device for implementing the marketing interface setting method based on the WEB platform according to an embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The embodiment of the application provides a marketing interface setting method based on a WEB platform. The execution subject of the marketing interface setting method based on the WEB platform includes, but is not limited to, at least one of electronic devices such as a server and a terminal, which can be configured to execute the method provided by the embodiment of the present application. In other words, the marketing interface setting method based on the WEB platform may be executed by software or hardware installed in the terminal device or the server device, and the software may be a blockchain platform. The server includes but is not limited to: a single server, a server cluster, a cloud server or a cloud server cluster, and the like. The server may be an independent server, or may be a cloud server that provides basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a Content Delivery Network (CDN), a big data and artificial intelligence platform, and the like.
Referring to fig. 1, a schematic flow chart of a marketing interface setting method based on a WEB platform according to an embodiment of the present invention is shown. In this embodiment, the marketing interface setting method based on the WEB platform includes:
and S1, receiving preset user login information of the WEB platform, and inquiring login records of the user on the WEB platform according to the user login information.
In the embodiment of the invention, the preset WEB platform comprises any data platform with the functions of data display, recommendation, marketing and the like in the world wide WEB.
In detail, the user login information includes, but is not limited to, a user ID, a user nickname, a user account name, and the like.
In the embodiment of the invention, the log-in record of the WEB platform in the historical time of the user can be inquired according to the user log-in information.
In detail, the backstage login data table of the WEB platform can be called, the index of the backstage login data table is created by using the CREATEINDEX function in the SQL library, and then the login record of the user on the WEB platform is inquired in the index according to the user login information.
And S2, judging whether the off-line time from the last login of the user to the current time is more than the preset time according to the login record.
In the embodiment of the invention, the login time of the last login latest when the user logs in the current time can be inquired in the login record, and whether the offline time from the last login of the user to the current time is more than the preset time is judged according to the last login time and the current login time.
In detail, because the preference, habit and the like of the user all change along with the time, whether the off-line time from the last login of the user to the current time is longer than the preset time is judged, and the targeted marketing interface configuration of the user is realized according to the judgment result in the following process.
And if the offline duration is less than or equal to the preset duration, executing S3, acquiring the WEB browsing records of the user in the historical preset time period, and extracting the browsing time and the data type of each record in the WEB browsing records.
In one practical application scenario of the present invention, if the offline duration is less than or equal to the preset duration, it is determined that the offline duration of the user is short, and it can be considered that the browsing habit and the data preference of the user have not changed significantly, so that the WEB browsing record of the user in the historical preset time period can be obtained, and the WEB browsing record of the user in the historical preset time period can be analyzed, so as to configure the WEB browsing record browsed by the user when the user logs in currently, and no additional data needs to be obtained for analysis, which is beneficial to improving the efficiency of configuring the marketing interface of the WEB where the user logs in currently.
In detail, a java statement with a data grabbing function can be used for grabbing a WEB browsing record of the user in a historical preset time period from a back-end data store of the WEB platform.
In the embodiment of the present invention, the extracting the browsing time and the data type of each record in the WEB browsing record includes:
compiling the characters acquired in advance into regular expressions according to a preset time format;
extracting the browsing time of each record in the WEB browsing records by using the regular expression;
constructing an abstract label according to the data content of each record in the WEB browsing record;
selecting one abstract label as a target abstract label one by one, and respectively calculating distance values between the target abstract label and a plurality of preset data category labels;
and determining the data type of the target abstract label as the data type of the data type label with the minimum distance value.
In detail, the time format is usually a fixed-form data text such as "xx month xx day", "xx/xx/xx" and the like, so that preset characters can be compiled into a regular expression according to a predetermined time format, and the regular expression is further used for extracting the browsing time of each record in the WEB browsing record.
Specifically, the constructing of the summary tag according to the data content of each record in the WEB browsing record includes:
selecting one record from the WEB browsing records one by one as a target record;
performing text coding on the data content of the target record to obtain a coded text;
recognizing words of a preset type in the coded text to obtain text subject words;
recognizing keywords in the text subject words by using a preset keyword algorithm;
and collecting the text sentences containing the keywords as abstract labels of the target records.
In detail, the data content of the target record can be text-coded by using word2vec coding, onehot coding and other modes to obtain a coded text.
Specifically, words of preset types in the coded text may be identified by using a pre-trained artificial intelligence model with a text subject term identification function, so as to obtain a text subject term, where the artificial intelligence model includes, but is not limited to, an LDA (Language digital assistant, topic model), an NLP (Natural Language processing) model; the keyword algorithm in this embodiment is a TextRank algorithm.
In the embodiment of the invention, by constructing the abstract label of each record in the WEB browsing record, the subsequent analysis aiming at the abstract label is facilitated, so that the rapid judgment of the world type of each record in the WEB browsing record is realized.
Further, algorithms with a distance value calculation function, such as an Euclidean distance algorithm, a cosine distance algorithm, and the like, may be used to calculate distance values between the target abstract label and a plurality of preset data category labels, respectively, and then determine the data category label with the smallest distance value as the data type of the target abstract label.
And S4, counting the browsing times of the WEB browsing records of each data type, calculating a first mixed weight of each data type in the WEB browsing records according to the browsing time and the browsing times, and performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight.
In the embodiment of the invention, the browsing times of each data type record in the WEB browsing records can be counted.
In one practical application scenario of the invention, the more browsing times of the user on different types of data, the more preference tendency of the user on the data of the data type is shown; meanwhile, because the browsing times of different browsing records are inconsistent, and the browsing records closer to the current time are more representative for the preference of the user, in order to realize accurate marketing interface configuration for the user, the first mixed weight of each data type in the WEB browsing records can be calculated according to the browsing times and the browsing time, so that the comprehensive consideration of time sequence and browsing time is realized, and the accuracy of the final configuration of the marketing interface is improved.
In an embodiment of the present invention, referring to fig. 2, the calculating a first hybrid weight of each data type in the WEB browsing record according to the browsing time and the browsing times includes:
s21, sequencing the WEB browsing records according to the sequence of the browsing time to obtain a browsing record queue;
s22, sequentially carrying out weight increasing assignment on the WEB browsing records in the browsing record queue according to the sequence of browsing time from front to back to obtain the browsing weight of each WEB browsing record;
s23, one of the WEB browsing records is selected as a target browsing record one by one, and the product of the browsing weight of the target browsing record and the browsing frequency of the target browsing record is calculated to obtain a first mixed weight of the data type corresponding to the target browsing record.
In detail, the WEB browsing records may be sorted according to the sequence of browsing time from front to back, and the weight increasing assignment may be performed on the WEB browsing records in the sorted browsing record queue according to the sequence of browsing time from front to back, so as to ensure that the weight value of the browsing record with the closer time is larger, further multiply the browsing weight of each WEB browsing record with the browsing frequency thereof, and determine the multiplication result as the first mixed weight of each data type in the WEB browsing record.
Further, the data content of the marketing interface in the WEB platform can be configured according to the first mixing weight, so that the marketing interface has a higher degree of fitting with the user.
In an embodiment of the present invention, the performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight includes:
determining the total data display amount of the marketing interface in the WEB platform;
calculating the sum of first mixed weights of all data types in the WEB browsing record to obtain a total weight;
selecting one data type from the data types of the WEB browsing records one by one as a target type, and calculating the proportion weight of the first mixed weight of the target type in the total weight;
calculating the product of the proportion weight and the total data display amount to obtain the data display amount of the target type;
and capturing data from a preset data pool according to the data display quantity, and placing the captured data into a marketing interface in the WEB platform for display.
In detail, the data pool is a database, a network cache and the like containing a large amount of data which can be displayed for the user, data are captured from the data pool according to the proportion weight, and a marketing interface in a WEB platform is configured by using the captured data, so that the comprehensive consideration of user preference and time factors is realized, and the fitting degree of the configured marketing interface and the user is improved.
And if the offline duration is longer than the preset duration, executing S5, acquiring a user portrait of the user, querying a plurality of associated users of the user according to the user portrait, and acquiring an associated browsing record of each associated user.
In one practical application scenario of the present invention, if the offline duration is longer than the preset duration, it is determined that the offline duration of the user is longer, and it can be considered that the browsing habit and the data preference of the user may significantly change, therefore, if the WEB browsing record of the user in the historical preset time period is obtained according to step S3, and the record is analyzed to implement the configuration of the marketing interface, the analysis result is inaccurate, and the configured marketing interface deviates from the current preference of the user.
In the embodiment of the invention, when the offline duration is longer than the preset duration, in order to realize accurate marketing interface configuration for a user, a user portrait of the user can be acquired, a plurality of associated users of the user can be inquired according to the user portrait, and an associated browsing record of each associated user can be acquired.
In detail, the user representation is a collection of user data characteristics of the user that can be used to tag the user's preferences.
In an embodiment of the present invention, referring to fig. 3, said querying a plurality of associated users of the user according to the user representation includes:
s31, acquiring a preset number of potential user portraits, and counting the data repetition quantity between each potential user portraits and the user portraits;
and S32, selecting the user corresponding to the potential user image with the repetition amount larger than the preset threshold value as the associated user.
In detail, the potential user representation is a user representation corresponding to a user other than the user to which the user representation corresponds.
Specifically, each potential user representation may be compared with data in the user representation to calculate a repetition amount of data between each potential user representation and the user representation, and when the repetition amount is larger, it indicates that the relevance between the potential user representation and the user representation is higher, and therefore, a user corresponding to a potential user representation with the repetition amount larger than a preset threshold may be selected as a relevant user.
In this embodiment of the present invention, the step of obtaining the associated browsing record of each associated user is consistent with the step of obtaining the WEB browsing record of the user in the historical preset time period in S3, and details are not repeated here.
S6, extracting the browsing time and the data type of each record in the associated browsing records, and counting the browsing times of the associated browsing records of each data type.
In the embodiment of the present invention, the step of extracting the browsing time and the data type of each record in the associated browsing record, and counting the browsing times of the associated browsing record of each data type is consistent with the step of extracting the browsing time and the data type of each record in the WEB browsing record, and counting the browsing times of the WEB browsing record of each data type, and is not repeated here.
S7, calculating the association degree of the user and each associated user, and calculating the second mixed weight of each data type in the associated browsing record according to the association degree, the browsing time and the browsing times of each record in the associated browsing record.
In one practical application scenario of the invention, because the association degrees between different associated users and the user are inconsistent, and the WEB browsing records of the associated users with the larger association degree with the user have higher reference values, the association degrees between the user and each associated user can be respectively calculated, so that the WEB browsing records of different associated users can be processed distinctively, and the attaching degree between the subsequently configured WEB marketing interface and the user is improved.
In an embodiment of the present invention, the calculating the association degree between the user and each associated user includes:
calculating the association degree of the user and each associated user by using the following association degree algorithm:
wherein the content of the first and second substances,
in order to be said degree of association,
to be a representation of a user of said user,
is the first
A user representation of an associated user.
Further, the calculating a second mixed weight of each data type in the associated browsing record according to the association degree, the browsing time and the browsing times of each record in the associated browsing record includes:
sequencing the WEB browsing records according to the sequence of the browsing time to obtain a browsing record queue;
sequentially carrying out weight increasing assignment on the WEB browsing records in the browsing record queue according to the sequence of browsing time from front to back to obtain the browsing weight of each WEB browsing record;
and selecting one WEB browsing record as a target browsing record one by one, and calculating the product of the browsing weight of the target browsing record, the browsing times of the target browsing record and the association degree to obtain a second mixed weight of the data type corresponding to the target browsing record.
And S8, performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the second mixed weight.
In this embodiment of the present invention, the step of performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the second mixed weight is the same as the step of performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight in step S4, and details are not repeated again.
On one hand, for a user with a shorter offline duration, analyzing a historical browsing record of the user to calculate first mixed weights of the user on different types of data by combining browsing time and browsing times, further realizing marketing interface configuration in a WEB platform according to the first mixed weights, and improving the fitting degree of the configured marketing interface and the user; on the other hand, for a user with a long offline time, the data of a plurality of associated users of the user are utilized to carry out analysis, the browsing time, the browsing times and the association degrees between different associated users and the user are combined to carry out comprehensive analysis, the second mixed weight of the user on different types of data is calculated, then the marketing interface configuration in the WEB platform is realized according to the second mixed weight, and the fitting degree of the configured marketing interface and the user is improved. Therefore, the marketing interface setting method based on the WEB platform can solve the problem that the configured marketing interface of the WEB platform has low fitting degree between the content and the user.
Fig. 4 is a functional block diagram of a marketing interface setting apparatus based on a WEB platform according to an embodiment of the present invention.
The marketing interface setting device 100 based on the WEB platform according to the present invention may be installed in an electronic device. According to the implemented functions, the marketing interface setting device 100 based on the WEB platform may include an information determination module 101, a first configuration module 102, and a second configuration module 103. The module of the present invention, which may also be referred to as a unit, refers to a series of computer program segments that can be executed by a processor of an electronic device and that can perform a fixed function, and that are stored in a memory of the electronic device.
In the present embodiment, the functions regarding the respective modules/units are as follows:
the information judgment module 101 is configured to receive preset user login information of a WEB platform, query a login record of a user on the WEB platform according to the user login information, and judge whether an offline duration from a last login of the user to a current time is greater than a preset duration according to the login record;
the first configuration module 102 is configured to, if the offline duration is less than or equal to the preset duration, obtain a WEB browsing record of the user in a historical preset time period, extract browsing time and a data type of each record in the WEB browsing record, count browsing times of the WEB browsing record of each data type, calculate a first mixing weight of each data type in the WEB browsing record according to the browsing time and the browsing times, and perform marketing display configuration on data content of a marketing interface in the WEB platform according to the first mixing weight;
the second configuration module 103 is configured to, if the offline duration is greater than the preset duration, obtain a user portrait of the user, query a plurality of associated users of the user according to the user portrait, obtain an associated browsing record of each associated user, extract browsing time and data types of each record in the associated browsing record, count browsing times of the associated browsing record of each data type, calculate association degrees between the user and each associated user, calculate a second hybrid weight of each data type in the associated browsing record according to the association degrees, the browsing time and the browsing times of each record in the associated browsing record, and perform marketing display configuration on data content of a marketing interface in the WEB platform according to the second hybrid weight.
In detail, in the embodiment of the present invention, when the modules in the marketing interface setting apparatus 100 based on a WEB platform are used, the same technical means as the marketing interface setting method based on a WEB platform described in fig. 1 to fig. 3 are used, and the same technical effect can be produced, which is not described herein again.
Fig. 5 is a schematic structural diagram of an electronic device for implementing a marketing interface setting method based on a WEB platform according to an embodiment of the present invention.
The electronic device 1 may include a processor 10, a memory 11, a communication bus 12 and a communication interface 13, and may further include a computer program stored in the memory 11 and executable on the processor 10, such as a marketing interface setting program based on a WEB platform.
In some embodiments, the processor 10 may be composed of an integrated circuit, for example, a single packaged integrated circuit, or may be composed of a plurality of integrated circuits packaged with the same function or different functions, and includes one or more Central Processing Units (CPUs), a microprocessor, a digital Processing chip, a graphics processor, a combination of various control chips, and the like. The processor 10 is a Control Unit (Control Unit) of the electronic device, connects various components of the whole electronic device by using various interfaces and lines, and executes various functions and processes data of the electronic device by running or executing programs or modules stored in the memory 11 (for example, executing a marketing interface setting program based on a WEB platform, etc.), and calling data stored in the memory 11.
The memory 11 includes at least one type of readable storage medium including flash memory, removable hard disks, multimedia cards, card-type memory (e.g., SD or DX memory, etc.), magnetic memory, magnetic disks, optical disks, etc. The memory 11 may in some embodiments be an internal storage unit of the electronic device, for example a removable hard disk of the electronic device. The memory 11 may also be an external storage device of the electronic device in other embodiments, such as a plug-in mobile hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the electronic device. Further, the memory 11 may also include both an internal storage unit and an external storage device of the electronic device. The memory 11 may be used not only to store application software installed in the electronic device and various types of data, such as codes of a marketing interface setting program based on a WEB platform, but also to temporarily store data that has been output or is to be output.
The communication bus 12 may be a Peripheral Component Interconnect (PCI) bus or an Extended Industry Standard Architecture (EISA) bus. The bus may be divided into an address bus, a data bus, a control bus, etc. The bus is arranged to enable connection communication between the memory 11 and at least one processor 10 or the like.
The communication interface 13 is used for communication between the electronic device and other devices, and includes a network interface and a user interface. Optionally, the network interface may include a wired interface and/or a wireless interface (e.g., WI-FI interface, bluetooth interface, etc.), which are typically used to establish a communication connection between the electronic device and other electronic devices. The user interface may be a Display (Display), an input unit such as a Keyboard (Keyboard), and optionally a standard wired interface, a wireless interface. Alternatively, in some embodiments, the display may be an LED display, a liquid crystal display, a touch-sensitive liquid crystal display, an OLED (Organic Light-Emitting Diode) touch device, or the like. The display, which may also be referred to as a display screen or display unit, is suitable, among other things, for displaying information processed in the electronic device and for displaying a visualized user interface.
Only electronic devices having components are shown, and those skilled in the art will appreciate that the structures shown in the figures do not constitute limitations on the electronic devices, and may include fewer or more components than shown, or some components in combination, or a different arrangement of components.
For example, although not shown, the electronic device may further include a power supply (such as a battery) for supplying power to each component, and preferably, the power supply may be logically connected to the at least one processor 10 through a power management device, so that functions of charge management, discharge management, power consumption management and the like are realized through the power management device. The power supply may also include any component of one or more dc or ac power sources, recharging devices, power failure detection circuitry, power converters or inverters, power status indicators, and the like. The electronic device may further include various sensors, a bluetooth module, a Wi-Fi module, and the like, which are not described herein again.
It is to be understood that the described embodiments are for purposes of illustration only and that the scope of the appended claims is not limited to such structures.
The marketing interface setting program based on WEB platform stored in the memory 11 of the electronic device 1 is a combination of a plurality of instructions, and when running in the processor 10, can implement:
receiving preset user login information of a WEB platform, and inquiring login records of a user on the WEB platform according to the user login information;
judging whether the off-line time from the last login of the user to the current time is longer than the preset time according to the login record;
if the offline duration is less than or equal to the preset duration, acquiring WEB browsing records of the user in a historical preset time period, and extracting the browsing time and the data type of each record in the WEB browsing records;
counting the browsing times of the WEB browsing records of each data type, calculating a first mixed weight of each data type in the WEB browsing records according to the browsing time and the browsing times, and performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight;
if the offline duration is greater than the preset duration, acquiring a user portrait of the user, querying a plurality of associated users of the user according to the user portrait, and acquiring an associated browsing record of each associated user;
extracting the browsing time and the data type of each record in the associated browsing records, and counting the browsing times of the associated browsing records of each data type;
calculating the association degree of the user and each associated user, and calculating a second mixed weight of each data type in the associated browsing record according to the association degree, the browsing time and the browsing times of each record in the associated browsing record;
and carrying out marketing display configuration on the data content of the marketing interface in the WEB platform according to the second mixed weight.
Specifically, the specific implementation method of the instruction by the processor 10 may refer to the description of the relevant steps in the embodiment corresponding to the drawings, which is not described herein again.
Further, the integrated modules/units of the electronic device 1, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. The computer readable storage medium may be volatile or non-volatile. For example, the computer-readable medium may include: any entity or device capable of carrying said computer program code, recording medium, U-disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM).
The present invention also provides a computer-readable storage medium, storing a computer program which, when executed by a processor of an electronic device, may implement:
receiving preset user login information of a WEB platform, and inquiring login records of a user on the WEB platform according to the user login information;
judging whether the off-line time from the last login of the user to the current time is longer than the preset time according to the login record;
if the offline duration is less than or equal to the preset duration, acquiring WEB browsing records of the user in a historical preset time period, and extracting the browsing time and the data type of each record in the WEB browsing records;
counting the browsing times of the WEB browsing records of each data type, calculating a first mixed weight of each data type in the WEB browsing records according to the browsing time and the browsing times, and performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight;
if the offline duration is greater than the preset duration, acquiring a user portrait of the user, querying a plurality of associated users of the user according to the user portrait, and acquiring an associated browsing record of each associated user;
extracting the browsing time and the data type of each record in the associated browsing records, and counting the browsing times of the associated browsing records of each data type;
calculating the association degree of the user and each associated user, and calculating a second mixed weight of each data type in the associated browsing record according to the association degree, the browsing time and the browsing times of each record in the associated browsing record;
and carrying out marketing display configuration on the data content of the marketing interface in the WEB platform according to the second mixed weight.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus, device and method can be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is only one logical functional division, and other divisions may be realized in practice.
The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical units, may be located in one position, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, functional modules in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional module.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof.
The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference signs in the claims shall not be construed as limiting the claim concerned.
The block chain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism, an encryption algorithm and the like. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product service layer, an application service layer, and the like.
The embodiment of the application can acquire and process related data based on an artificial intelligence technology. Among them, Artificial Intelligence (AI) is a theory, method, technique and application system that simulates, extends and expands human Intelligence using a digital computer or a machine controlled by a digital computer, senses the environment, acquires knowledge and uses the knowledge to obtain the best result.
Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the system claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Finally, it should be noted that the above embodiments are only for illustrating the technical solutions of the present invention and not for limiting, and although the present invention is described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that modifications or equivalent substitutions may be made on the technical solutions of the present invention without departing from the spirit and scope of the technical solutions of the present invention.
Claims (10)
1. A marketing interface setting method based on a WEB platform is characterized by comprising the following steps:
receiving preset user login information of a WEB platform, and inquiring login records of a user on the WEB platform according to the user login information;
judging whether the off-line time from the last login of the user to the current time is longer than the preset time according to the login record;
if the offline duration is less than or equal to the preset duration, acquiring WEB browsing records of the user in a historical preset time period, and extracting the browsing time and the data type of each record in the WEB browsing records;
counting the browsing times of the WEB browsing records of each data type, calculating a first mixed weight of each data type in the WEB browsing records according to the browsing time and the browsing times, and performing marketing display configuration on the data content of the marketing interface in the WEB platform according to the first mixed weight;
if the offline duration is greater than the preset duration, acquiring a user portrait of the user, querying a plurality of associated users of the user according to the user portrait, and acquiring an associated browsing record of each associated user;
extracting the browsing time and the data type of each record in the associated browsing records, and counting the browsing times of the associated browsing records of each data type;
calculating the association degree of the user and each associated user, and calculating a second mixed weight of each data type in the associated browsing record according to the association degree, the browsing time and the browsing times of each record in the associated browsing record;
and carrying out marketing display configuration on the data content of the marketing interface in the WEB platform according to the second mixed weight.
2. The marketing interface setting method based on a WEB platform of claim 1, wherein the extracting the browsing time and the data type of each record in the WEB browsing records comprises:
compiling the characters acquired in advance into regular expressions according to a preset time format;
extracting the browsing time of each record in the WEB browsing records by using the regular expression;
constructing an abstract label according to the data content of each record in the WEB browsing record;
selecting one abstract label as a target abstract label one by one, and respectively calculating distance values between the target abstract label and a plurality of preset data category labels;
and determining the data type of the target abstract label as the data type of the data type label with the minimum distance value.
3. The marketing interface setting method based on WEB platform of claim 2, wherein the constructing of the summary label according to the data content of each record in the WEB browsing record comprises:
selecting one record from the WEB browsing records one by one as a target record;
performing text coding on the data content of the target record to obtain a coded text;
recognizing words of a preset type in the coded text to obtain text subject words;
recognizing keywords in the text subject words by using a preset keyword algorithm;
and collecting the text sentences containing the keywords as abstract labels of the target records.
4. The marketing interface setting method based on a WEB platform according to claim 1, wherein the calculating the first mixing weight of each data type in the WEB browsing record according to the browsing time and the browsing times comprises:
sequencing the WEB browsing records according to the sequence of the browsing time to obtain a browsing record queue;
sequentially carrying out weight increasing assignment on the WEB browsing records in the browsing record queue according to the sequence of browsing time from front to back to obtain the browsing weight of each WEB browsing record;
selecting one WEB browsing record as a target browsing record one by one, and calculating the product of the browsing weight of the target browsing record and the browsing frequency of the target browsing record to obtain a first mixed weight of the data type corresponding to the target browsing record.
5. The marketing interface setting method based on a WEB platform of claim 1, wherein the marketing display configuration of the data content of the marketing interface in the WEB platform according to the first mixed weight comprises:
determining the total data display amount of the marketing interface in the WEB platform;
calculating the sum of first mixed weights of all data types in the WEB browsing record to obtain a total weight;
selecting one data type from the data types of the WEB browsing records one by one as a target type, and calculating the proportion weight of the first mixed weight of the target type in the total weight;
calculating the product of the proportion weight and the total data display amount to obtain the data display amount of the target type;
and capturing data from a preset data pool according to the data display quantity, and placing the captured data into a marketing interface in the WEB platform for display.
6. The WEB platform-based marketing interface setting method according to claim 1, wherein said querying a plurality of associated users of said user based on said user representation comprises:
acquiring a preset number of potential user portraits, and counting the data repetition quantity between each potential user portraits and the user portraits;
and selecting the user corresponding to the potential user image with the repetition quantity larger than the preset threshold value as the associated user.
7. The WEB platform-based marketing interface setting method according to any one of claims 1 to 6, wherein the calculating of the degree of association between the user and each of the associated users comprises:
calculating the association degree of the user and each associated user by using the following association degree algorithm:
wherein the content of the first and second substances,
in order to be said degree of association,
a user representation of the user is presented,
is as follows
A user representation of an associated user.
8. A marketing interface setting device based on a WEB platform is characterized by comprising:
the information judgment module is used for receiving preset user login information of a WEB platform, inquiring login records of a user on the WEB platform according to the user login information, and judging whether the offline time from the last login of the user to the current time is longer than the preset time or not according to the login records;
the first configuration module is used for acquiring a WEB browsing record of the user in a historical preset time period if the offline time period is less than or equal to the preset time period, extracting the browsing time and the data type of each record in the WEB browsing record, counting the browsing times of the WEB browsing record of each data type, calculating a first mixed weight of each data type in the WEB browsing record according to the browsing time and the browsing times, and performing marketing display configuration on the data content of a marketing interface in the WEB platform according to the first mixed weight;
and the second configuration module is used for acquiring a user portrait of the user if the offline duration is greater than the preset duration, inquiring a plurality of associated users of the user according to the user portrait, acquiring associated browsing records of each associated user, extracting browsing time and data types of each record in the associated browsing records, counting browsing times of the associated browsing records of each data type, calculating association degrees of the user and each associated user, calculating a second mixed weight of each data type in the associated browsing records according to the association degrees, the browsing time and the browsing times of each record in the associated browsing records, and performing marketing display configuration on data contents of a marketing interface in the WEB platform according to the second mixed weight.
9. An electronic device, characterized in that the electronic device comprises:
at least one processor; and (c) a second step of,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the WEB platform based marketing interface setting method according to any one of claims 1 to 7.
10. A computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor, implements the method for setting a marketing interface based on a WEB platform according to any one of claims 1 to 7.
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