CN113570411A - Promotion information display method and device, electronic equipment and storage medium - Google Patents
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Abstract
The embodiment of the invention discloses a method and a device for displaying promotion information, electronic equipment and a storage medium, wherein the method comprises the following steps: collecting an associated promotion information set associated with a target object and historical browsing data aiming at the target object; determining time distribution information for starting the target object in a historical time period according to the historical browsing data; constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information; distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight; when browsing operation triggered by a target object is received, target promotion information is displayed based on time information of the browsing operation, and the accuracy of promotion information recommendation is improved.
Description
Technical Field
The application relates to the technical field of communication, in particular to a popularization information display method and device, electronic equipment and a storage medium.
Background
With the development of computer technology, more and more popularization information is presented to users in an online form. For example, during the use of an application by a user, the terminal may present an open screen advertisement (promotion information) of the application to the user, such as an advertisement for promoting a certain product or thing.
The current popularization information display scheme is to display the open screen advertisement by default when an application program is started, and the popularization information recommendation accuracy of the popularization information display mode is poor.
Disclosure of Invention
The embodiment of the application provides a promotion information display method and device, electronic equipment and a storage medium, and the promotion information recommendation accuracy can be improved.
The popularization information display method provided by the embodiment of the application comprises the following steps:
collecting an associated promotion information set associated with a target object and historical browsing data aiming at the target object;
determining time distribution information for starting the target object in a historical time period according to the historical browsing data;
constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information;
distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight;
and when a browsing operation triggered by a target object is received, displaying target popularization information based on the time information of the browsing operation.
Correspondingly, the still provided popularization information display device of this application embodiment includes:
the acquisition module is used for acquiring an associated promotion information set associated with the target object and historical browsing data aiming at the target object;
the determining module is used for determining time distribution information for starting the target object in a historical time period according to the historical browsing data;
the construction module is used for constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information;
the distribution module is used for distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight;
and the display module is used for displaying the target popularization information based on the time information of the browsing operation when the browsing operation triggered aiming at the target object is received.
Optionally, in some embodiments of the present application, the allocating module includes:
the acquisition unit is used for acquiring the release strategies and release total amounts corresponding to the associated promotion information in the associated promotion information set;
the prediction unit is used for predicting the off-air time of the associated promotion information according to the obtained delivery strategy and the delivery total amount;
and the distribution unit is used for distributing the associated popularization information in the associated popularization information set to a target time period based on the putting strategy, the off-air time and the popularization information display weight.
Optionally, in some embodiments of the present application, the prediction unit is specifically configured to:
calculating the consumption speed of the associated promotion information based on the obtained release strategy and release total amount;
and predicting the off-air time corresponding to the associated promotion information according to the consumption speed.
Optionally, in some embodiments of the present application, the allocation unit includes:
the extraction subunit is configured to extract a release time period corresponding to the associated promotion information from the release policy;
a determining subunit, configured to determine a future time period corresponding to the release time period, to obtain a candidate time period corresponding to the associated popularization information;
and the distribution subunit is used for distributing the associated popularization information in the associated popularization information set to a target time period based on the off-air time, the candidate time period and the popularization information display weight.
Optionally, in some embodiments of the present application, the allocation subunit is specifically configured to:
filtering out a candidate time period later than the off-air time in the candidate time period corresponding to the associated promotion information to obtain a time period to be selected;
and distributing the associated promotion information in the associated promotion information set to a target time period based on the promotion information display weight corresponding to the time period to be selected.
Optionally, in some embodiments of the present application, the method further includes an obtaining module, where the obtaining module is configured to obtain application page display data of the target object;
the display module is specifically configured to: and when a browsing operation triggered by a target object is received, displaying target popularization information based on the application page display data and the time information of the browsing operation.
Optionally, in some embodiments of the present application, the display module includes:
the first determining unit is used for determining a first target object page with the largest display frequency in the target objects in a historical period from the application page display data;
the first display unit is used for displaying the target popularization information in the first target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
Optionally, in some embodiments of the present application, the display module includes:
the second determining unit is used for determining the application page with the display times larger than a preset value in the target object in a historical time period from the application page display data to obtain a second target object page;
and the second display unit is used for displaying the target popularization information in the second target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
Correspondingly, the embodiment of the application also provides an electronic device, which comprises a memory and a processor; the memory stores a computer program, and the processor is used for operating the computer program in the memory to execute any promotion information display method provided by the embodiment of the application.
Correspondingly, the embodiment of the present application further provides a storage medium, where the storage medium is used to store a computer program, and the computer program is loaded by a processor to execute any one of the promotion information display methods provided in the embodiment of the present application.
The method comprises the steps of acquiring an associated promotion information set associated with a target object and historical browsing data aiming at the target object, determining time distribution information for starting the target object in a historical time period according to the historical browsing data, then constructing promotion information display weights corresponding to a plurality of future time periods based on the time distribution information, finally distributing the associated promotion information set to the target time period according to a release strategy and promotion information display weights of the associated promotion information set, and displaying the target promotion information based on the time information of browsing operation when browsing operation triggered aiming at the target object is received. The popularization information is accurately displayed to the user, and therefore the accuracy of popularization information recommendation can be improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1a is a scene schematic diagram of a popularization information display method provided in an embodiment of the present invention;
fig. 1b is a schematic flow chart of a method for displaying promotion information according to an embodiment of the present invention;
fig. 2a is a schematic structural diagram of a promotion information display device according to an embodiment of the present invention;
fig. 2b is another schematic structural diagram of the promotion information display apparatus according to the embodiment of the present invention;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The application provides a popularization information display method and device, electronic equipment and a storage medium.
The promotion information display device can be specifically integrated in a terminal, and the terminal can be a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart sound box, a smart watch and the like, but is not limited to the terminal. The terminal can be directly or indirectly connected with the server in a wired or wireless communication mode, wherein the server can be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and a cloud server providing basic cloud computing services such as cloud services, a cloud database, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, a CDN (content delivery network), big data and an artificial intelligence platform.
For example, please refer to fig. 1a, the promotion information display apparatus is integrated on a desktop computer, the computer collects an associated promotion information set associated with a target object and historical browsing data for the target object, then, the computer determines time distribution information for starting the target object in a historical time period according to the historical browsing data, then, the computer constructs promotion information display weights corresponding to a plurality of future time periods based on the time distribution information, finally, the computer allocates the associated promotion information in the associated promotion information set to the target time period according to a release strategy and promotion information display weight of the associated promotion information in the associated promotion information set, and when receiving a browsing operation triggered by the target object, the computer displays the target promotion information based on the time information of the browsing operation.
According to the promotion information display method, the relevant promotion information in the relevant promotion information set is distributed to the target time period according to the release strategy and the promotion information display weight of the relevant promotion information in the relevant promotion information set, and the promotion information is accurately displayed to the user, so that the promotion information recommendation accuracy can be improved.
The following are detailed below. It should be noted that the description sequence of the following embodiments is not intended to limit the priority sequence of the embodiments.
A promotion information display method comprises the following steps: collecting an associated promotion information set associated with a target object and historical browsing data aiming at the target object; determining time distribution information of starting a target object in a historical period according to historical browsing data; constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information; distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight; and when a browsing operation triggered by the target object is received, displaying the target popularization information based on the time information of the browsing operation.
The following embodiments will be described in detail, respectively, and it should be noted that the order of description of the following embodiments is not intended to limit the preferred order of the embodiments.
Referring to fig. 1b, fig. 1b is a schematic flow chart of a popularization information displaying method provided in the present application. The specific process of the promotion information display method can be as follows:
101. an associated promotional information set associated with the target object and historical browsing data for the target object are collected.
For example, a publisher of the promotion information may sign an agreement with an application provider of the target object, and if the promotion information of the publisher is used as an open screen advertisement of the target object within a certain time period, the promotion information of the publisher is associated promotion information associated with the target object; for another example, the target object is a game application, and when the game application is online, the game application needs to be advertised by a large amount of game promotion information, and at this time, the associated promotion information set associated with the game application includes the game promotion information.
The historical browsing data of the target object may include the number of times that the target object was started in the historical period, for example, the number of times that the target object was started in the past month is 3, and the historical starting time is 2 months, 9 months, 8 am, 2 months, 12 pm, 3 pm, and 2 months, 19 pm, 2 pm, respectively.
For example, specifically, the associated promotion information set associated with the target object and the historical browsing data for the target object may be collected from a network database in a wired or wireless communication manner, and the associated promotion information set associated with the target object and the historical browsing data for the target object may also be obtained by accessing a local database.
102. And determining time distribution information of starting the target object in a historical period according to the historical browsing data.
Specifically, the time distribution information records the number of times of starting of the target object every day in the past month and the number of times of starting at different times every day, and in some embodiments, the day may be divided into 12 time periods, i.e., 2 hours, as one time period, and the time distribution information records the number of times of starting of the target object every time period in the past month.
103. And constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information.
For example, a day is divided into 12 time periods, that is, 2 hours, as one time period, the number of times of starting in each historical time period is determined based on the time distribution information, then, a corresponding relationship between the historical time periods and the future time periods is established, and the promotion information display weight corresponding to the future time periods is given according to the number of times of starting in the historical time periods.
For example, the number of times that the user starts in the historical time period a is 10, the number of times that the user starts in the historical time period B is 15, and the number of times that the user starts in the historical time period C is 3, and the corresponding relationships between the historical time period a, the historical time period B, and the historical time period C and the future time period are respectively established, and if the historical time period a is 3 months, 2 pm to four pm, the corresponding future time period may be 3 months, 4 days, 2 pm to four pm, and so on.
104. And distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight.
The release strategy refers to a strategy for releasing the promotion information in the release time period, each merchant can adopt different release strategies aiming at different promotion information, the off-air time of the promotion information in each future time period can be estimated according to the release strategies, and the associated promotion information is distributed to the target time period in a centralized manner on the basis of the off-air time.
In some embodiments, the step "distribute the associated popularization information in the associated popularization information set to the target time period according to the delivery strategy and the popularization information display weight of the associated popularization information in the associated popularization information set" may specifically include:
(11) acquiring a release strategy and a release total amount corresponding to the associated promotion information in the associated promotion information set;
(12) predicting the off-air time of the associated promotion information according to the obtained release strategy and release total amount;
(13) and distributing the associated promotion information in the associated promotion information set to a target time period based on the putting strategy, the off-air time and the promotion information display weight.
For each promotion information, a corresponding releasing strategy and a releasing total amount are provided, the releasing strategy refers to a strategy for releasing the promotion information at a plurality of releasing time intervals in a preset time period, each merchant adopts different releasing strategies for different promotion information, for example, the promotion information released in some specific time periods (for example, 7 o 'clock to 9 o' clock in the evening), in order to enable more users to see the promotion information in the time period, the releasing strategy of 'unlimited display' can be adopted in the time period, that is, the releasing amount of the promotion information is rapidly consumed in the releasing time period, for example, the merchant wants the promotion information to be displayed every day of a month, the releasing strategy of 'limited display' can be adopted, for example, the releasing amount of a day can be limited to 1200 times, and the releasing amount of the day per hour can be set to 50 times, and if the putting amount of the current day is not shown, the rest putting amount cannot be superposed with the putting amount of the next day.
It should be noted that the off-air time refers to the time that the total delivery amount of the promotion information is consumed, for example, the total delivery amount of the promotion information is 1000, and the terminal finishes displaying the 1000 th promotion information in 19 hours and 35 minutes of 10 days in 5 months, and then determines the 19 hours and 35 minutes of 10 days in 5 months as the off-air time of the promotion information, that is, the total consumption amount of the promotion information in the future time period can be predicted according to the consumption speed of the promotion information, and then the off-air time corresponding to the promotion information is determined based on the total consumption amount, that is, the step "predict the off-air time of the associated promotion information according to the obtained delivery strategy and total delivery amount", specifically may include:
(21) calculating the consumption speed of the associated promotion information based on the obtained release strategy and the release total amount;
(22) and predicting the off-air time corresponding to the associated promotion information according to the consumption speed.
After the air-drop time is obtained through prediction, a future time period can be filtered according to the air-drop time, and it is avoided that when the input amount of the associated popularization information in a certain future time period is consumed, the associated popularization information is distributed to the future time period, so that the subsequent display and popularization information is inaccurate, that is, optionally, in some embodiments, the step "distributing the associated popularization information to a target time period in a centralized manner based on the input strategy, the air-drop time and the popularization information display weight" may specifically include:
(31) extracting a release time period corresponding to the associated promotion information from the release strategy;
(32) determining a future time period corresponding to the putting time period to obtain a candidate time period corresponding to the associated promotion information;
(33) and distributing the associated promotion information in the associated promotion information set to a target time period based on the off-air time, the candidate time period and the promotion information display weight.
The release time period is a time period for releasing the promotion information, for example, the release time period is 2 to 4 points per day, then the corresponding future time period is 2 to 4 points per day in a month in the future, then, based on the broadcast stop time, when it is determined that the release amount of the associated promotion information is consumed on the day in the future (that is, the release amount is 0), a candidate time period later than the broadcast stop time is filtered out, so as to obtain a time period to be selected, then, based on the promotion information display weight corresponding to the time period to be selected, the associated promotion information in the associated promotion information set is distributed to the target time period, that is, optionally, in some embodiments, the step "based on the broadcast stop time, the candidate time period and the promotion information display weight, the associated promotion information in the associated promotion information set is distributed to the target time period", specifically may include:
(41) filtering out the candidate time periods later than the off-air time in the candidate time periods corresponding to the associated promotion information to obtain the time periods to be selected;
(42) and distributing the associated promotion information in the associated promotion information set to the target time period based on the promotion information display weight corresponding to the time period to be selected.
After the candidate time period is determined, bleeding is performed on the candidate time period according to the size of the promotion information display weight, for example, the candidate time periods are sequentially ranked according to the descending order of the display weights, and the associated promotion information is distributed to the ranked candidate time periods based on the putting amount of the associated promotion information.
105. And when a browsing operation triggered by the target object is received, displaying the target popularization information based on the time information of the browsing operation.
For example, specifically, when a browsing operation triggered for a target object is received, time information (also referred to as a timestamp) of the browsing operation is acquired, then associated popularization information corresponding to the timestamp is determined, and the determined associated popularization information (i.e., target popularization information) is displayed. The timestamp is data generated by using a digital signature technology, a signature object comprises information such as original file information, signature parameters and signature time, and in the application, the timestamp at least carries time information when the application browsing operation is triggered.
Optionally, in some embodiments, application page display data of the target object may also be obtained, where the application page display data carries the number of times that the user clicks the application page of the target object, and the application page display data may reflect a preference of the application page of the target object laterally, so that the promotion information may be displayed in an application page that is favorite by the user, that is, when a browsing operation triggered for the target object is received, the target promotion information may be displayed based on the application page display data and the time information of the browsing operation.
For example, specifically, the target promotion information may be presented in the application page that is presented most frequently, that is, optionally, in some embodiments, the step "when the browsing operation triggered for the target object is received, the target promotion information may be presented based on the application page presentation data and the time information of the browsing operation", which may specifically include:
(51) determining a first target object page with the most display times in target objects in a historical period from application page display data;
(52) and when a browsing operation triggered by the target object is received, displaying the target popularization information in the first target object page based on the time information of the browsing operation.
The first target object page may include an application area and a promotion information display area, the application area at least includes application content, the application area may be located in a top area, a bottom area, a middle area or any position of the first target object page, and similarly, the promotion information display area may also be located in the top area, the bottom area, the middle area or any position of the first target object page, and the setting is specifically performed according to an actual situation.
For another example, the target promotion information may also be displayed in an application page whose display frequency is greater than the threshold, that is, optionally, in some embodiments, the step "when a browsing operation triggered for the target object is received, the target promotion information may be displayed based on the application page display data and the time information of the browsing operation", which may specifically include:
(61) determining an application page with the display times larger than a preset value in the target object in a historical period from the application page display data to obtain a second target object page;
(62) and when a browsing operation triggered by a target object is received, displaying target popularization information in the second target object page based on the time information of the browsing operation.
The preset value may be preset by a server, a terminal, or an operation and maintenance person, and the second target object page is similar to the first target object page.
As can be seen from the above, in the embodiment of the present application, after collecting an associated promotion information set associated with a target object and historical browsing data for the target object, time distribution information for starting the target object in a historical time period is determined according to the historical browsing data, then, promotion information display weights corresponding to a plurality of future time periods are constructed based on the time distribution information, and finally, associated promotion information in the associated promotion information set is allocated to the target time period according to a launch strategy and promotion information display weight for the associated promotion information in the associated promotion information set, and when a browsing operation triggered for the target object is received, the target promotion information is displayed based on the time information of the browsing operation, in the promotion information display method provided by the present application, the associated promotion information in the associated promotion information set is allocated to the target time period according to the launch strategy and promotion information display weight for the associated promotion information in the associated promotion information set, the popularization information is accurately displayed to the user, and therefore the accuracy of popularization information recommendation can be improved.
In order to better implement the promotion information display method provided by the embodiment of the application, a promotion information display device is further provided in an embodiment. The meaning of the noun is the same as that in the popularization information display method, and specific implementation details can refer to the description in the method embodiment.
This promote information display device specifically can integrate in electronic equipment, as shown in fig. 2a, this promote information display device can include: the system comprises an acquisition module 201, a determination module 202, a construction module 203, a distribution module 204 and a display module 205, and the details are as follows:
the collection module 201 is configured to collect an associated promotion information set associated with a target object and historical browsing data for the target object.
For example, specifically, the collection module 201 may collect, by using a wired or wireless communication manner, an association promotion information set associated with the target object and historical browsing data for the target object from a network database, and the collection module 201 may further access a local database to obtain the association promotion information set associated with the target object and the historical browsing data for the target object.
The determining module 202 is configured to determine, according to the historical browsing data, time distribution information of starting the target object in a historical time period.
Specifically, the time distribution information records the number of times of starting of the target object every day in the past month and the number of times of starting at different times every day, and in some embodiments, the day may be divided into 12 time periods, i.e., 2 hours, as one time period, and the time distribution information records the number of times of starting of the target object every time period in the past month.
The constructing module 203 is configured to construct promotion information display weights corresponding to a plurality of future time periods based on the time distribution information.
For example, a day is divided into 12 time periods, that is, 2 hours, as one time period, the number of times of starting in each historical time period is determined based on the time distribution information, then, a corresponding relationship between the historical time periods and the future time periods is established, and the promotion information display weight corresponding to the future time periods is given according to the number of times of starting in the historical time periods.
The distribution module 204 is configured to distribute the associated popularization information in the associated popularization information set to a target time period according to the delivery policy of the associated popularization information in the associated popularization information set and the popularization information display weight.
The release strategy refers to a strategy for releasing the promotion information in the release time period, each merchant can adopt different release strategies aiming at different promotion information, the off-air time of the promotion information in each future time period can be estimated according to the release strategies, and the associated promotion information is distributed to the target time period in a centralized manner on the basis of the off-air time.
The distribution module 204 may estimate the off-air time of the associated popularization information according to the delivery policy and the delivery total amount, and then the distribution module 204 distributes the associated popularization information to the target time period in a centralized manner based on the delivery policy, the off-air time and the popularization information display weight.
Optionally, in some embodiments, the allocating module 204 may specifically include:
the acquisition unit is used for acquiring the release strategies and release total amounts corresponding to the associated promotion information in the associated promotion information set;
the prediction unit is used for predicting the off-air time of the associated promotion information according to the obtained release strategy and release total amount;
and the distribution unit is used for distributing the associated popularization information to the target time period in a centralized manner based on the putting strategy, the off-air time and the popularization information display weight.
Optionally, in some embodiments, the prediction unit may specifically be configured to: and calculating the consumption speed of the associated promotion information based on the obtained release strategy and release total amount, and predicting the off-air time corresponding to the associated promotion information according to the consumption speed.
Optionally, in some embodiments, the allocation unit may specifically include:
the extraction subunit is used for extracting the release time period corresponding to the associated promotion information from the release strategy;
the determining subunit is used for determining a future time period corresponding to the putting time period to obtain a candidate time period corresponding to the associated popularization information;
and the distribution subunit is used for distributing the associated popularization information to the target time period in a centralized manner based on the off-air time, the candidate time period and the popularization information display weight.
Optionally, in some embodiments, the allocation subunit may specifically be configured to: filtering out the candidate time periods later than the off-air time in the candidate time periods corresponding to the associated promotion information to obtain the time periods to be selected; and distributing the associated promotion information in the associated promotion information set to the target time period based on the promotion information display weight corresponding to the time period to be selected.
And the presentation module 205 is configured to, when a browsing operation triggered for the target object is received, present the target promotion information based on the time information of the browsing operation.
For example, specifically, when receiving a browsing operation triggered for a target object, the presentation module 205 acquires time information (also referred to as a timestamp) of the browsing operation, and then the presentation module 205 determines associated popularization information corresponding to the timestamp and presents the determined associated popularization information (i.e., target popularization information).
Optionally, in some embodiments, please refer to fig. 2b, the display apparatus may further include an obtaining module 206, where the obtaining module 206 may be specifically configured to obtain application page display data of the target object;
optionally, in some embodiments, the presentation module 205 is specifically configured to: and when the browsing operation triggered by the target object is received, displaying the target popularization information based on the application page display data and the time information of the browsing operation.
Optionally, in some embodiments of the present application, the presentation module 205 may specifically include:
the first determining unit is used for determining a first target object page with the largest display frequency in the target objects in a historical period from the application page display data;
and the first display unit is used for displaying the target popularization information in the first target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
Optionally, in some embodiments, the presentation module 205 may specifically include:
the second determining unit is used for determining the application page with the display times larger than the preset value in the target object in the historical time period from the application page display data to obtain a second target object page;
and the second display unit is used for displaying the target popularization information in a second target object page based on the time information of the browsing operation when the browsing operation triggered by the target object is received.
As can be seen from the above, after the acquisition module 201 of the embodiment of the present application acquires the associated popularization information set associated with the target object and the historical browsing data for the target object, the determination module 202 determines the time distribution information for starting the target object in the historical time period according to the historical browsing data, then the construction module 203 constructs the popularization information display weights corresponding to a plurality of future time periods based on the time distribution information, and finally, the allocation module 204 allocates the associated popularization information in the associated popularization information set to the target time period according to the delivery policy and the popularization information display weight of the associated popularization information in the associated popularization information set, and the display module 205 displays the target popularization information based on the time information of the browsing operation when receiving the browsing operation triggered by the target object, the popularization information display method provided by the present application displays the target popularization information according to the delivery policy and the popularization information display weight of the associated popularization information in the associated popularization information set, the associated popularization information is distributed to the target time period in a centralized manner, and the popularization information is accurately displayed to the user, so that the recommendation accuracy of the popularization information can be improved.
An embodiment of the present application further provides an electronic device, where the electronic device may be a terminal, as shown in fig. 3, which shows a schematic structural diagram of the electronic device according to the embodiment of the present application, and specifically:
the electronic device may include components such as a processor 1001 of one or more processing cores, memory 1002 of one or more computer-readable storage media, a power source 1003, and an input unit 1004. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 3 does not constitute a limitation of the electronic device and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:
the processor 1001 is a control center of the electronic device, connects various parts of the entire electronic device using various interfaces and lines, and performs various functions of the electronic device and processes data by running or executing software programs and/or modules stored in the memory 1002 and calling data stored in the memory 1002, thereby performing overall monitoring of the electronic device. Optionally, processor 1001 may include one or more processing cores; preferably, the processor 1001 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 1001.
The memory 1002 may be used to store software programs and modules, and the processor 1001 executes various functional applications and data processing by operating the software programs and modules stored in the memory 1002. The memory 1002 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data created according to use of the electronic device, and the like. Further, the memory 1002 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 1002 may also include a memory controller to provide the processor 1001 access to the memory 1002.
The electronic device further includes a power source 1003 for supplying power to each component, and preferably, the power source 1003 may be logically connected to the processor 1001 through a power management system, so that functions of managing charging, discharging, power consumption, and the like are implemented through the power management system. The power source 1003 may also include any component including one or more of a dc or ac power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.
The electronic device may further include an input unit 1004, and the input unit 1004 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.
Although not shown, the electronic device may further include a display unit and the like, which are not described in detail herein. Specifically, in this embodiment, the processor 1001 in the electronic device loads the executable file corresponding to the process of one or more application programs into the memory 1002 according to the following instructions, and the processor 1001 runs the application programs stored in the memory 1002, so as to implement various functions as follows:
collecting an associated promotion information set associated with a target object and historical browsing data aiming at the target object; determining time distribution information of starting a target object in a historical period according to historical browsing data; constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information; distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight; and when a browsing operation triggered by the target object is received, displaying the target popularization information based on the time information of the browsing operation.
The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.
As can be seen from the above, after the acquisition module 201 of the embodiment of the present application acquires the associated popularization information set associated with the target object and the historical browsing data for the target object, the determination module 202 determines the time distribution information for starting the target object in the historical time period according to the historical browsing data, then the construction module 203 constructs the popularization information display weights corresponding to a plurality of future time periods based on the time distribution information, and finally, the allocation module 204 allocates the associated popularization information in the associated popularization information set to the target time period according to the delivery policy and the popularization information display weight of the associated popularization information in the associated popularization information set, and the display module 205 displays the target popularization information based on the time information of the browsing operation when receiving the browsing operation triggered by the target object, the popularization information display method provided by the present application displays the target popularization information according to the delivery policy and the popularization information display weight of the associated popularization information in the associated popularization information set, the associated popularization information is distributed to the target time period in a centralized manner, and the popularization information is accurately displayed to the user, so that the recommendation accuracy of the popularization information can be improved.
According to an aspect of the application, a computer program product or computer program is provided, comprising computer instructions, the computer instructions being stored in a computer readable storage medium. The processor of the electronic device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the electronic device executes the method provided in the various alternative implementations of the above embodiments.
It will be understood by those skilled in the art that all or part of the steps of the methods of the above embodiments may be performed by a computer program, which may be stored in a computer-readable storage medium and loaded and executed by a processor, or by related hardware controlled by the computer program.
To this end, the present application provides a storage medium, in which a computer program is stored, where the computer program can be loaded by a processor to execute the steps in any one of the promotion information presentation methods provided in the present application.
The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.
Wherein the storage medium may include: read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, and the like.
Since the computer program stored in the storage medium can execute the steps in any promotion information display method provided in the embodiment of the present application, the beneficial effects that can be achieved by any promotion information display method provided in the embodiment of the present application can be achieved, which are detailed in the foregoing embodiments and will not be described herein again.
The method, the device, the electronic device and the storage medium for displaying the promotion information provided by the embodiment of the application are introduced in detail, a specific example is applied in the description to explain the principle and the implementation of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for those skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (11)
1. A promotion information display method is characterized by comprising the following steps:
collecting an associated promotion information set associated with a target object and historical browsing data aiming at the target object;
determining time distribution information for starting the target object in a historical time period according to the historical browsing data;
constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information;
distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight;
and when a browsing operation triggered by a target object is received, displaying target popularization information based on the time information of the browsing operation.
2. The method according to claim 1, wherein the allocating the associated promotional information in the associated promotional information set to a target time period according to the placement strategy of the associated promotional information in the associated promotional information set and the promotional information display weight comprises:
acquiring a release strategy and a release total amount corresponding to the associated promotion information in the associated promotion information set;
predicting the off-air time of the associated promotion information according to the obtained releasing strategy and releasing total amount;
and distributing the associated promotion information in the associated promotion information set to a target time period based on the putting strategy, the off-air time and the promotion information display weight.
3. The method according to claim 2, wherein predicting the off-air time of the associated promotion information according to the obtained delivery strategy and delivery total amount comprises:
calculating the consumption speed of the associated promotion information based on the obtained release strategy and release total amount;
and predicting the off-air time corresponding to the associated promotion information according to the consumption speed.
4. The method of claim 2, wherein said assigning the associated promotional information in the associated promotional information set to a target time period based on the placement strategy, off-air time, and promotional information presentation weight comprises:
extracting a release time period corresponding to the associated promotion information from the release strategy;
determining a future time period corresponding to the putting time period to obtain a candidate time period corresponding to the associated promotion information;
and distributing the associated promotion information in the associated promotion information set to a target time period based on the off-air time, the candidate time period and the promotion information display weight.
5. The method of claim 4, wherein said assigning the associated promotional information in the associated promotional information set to a target time period based on the off-air time, a candidate time period, and the promotional information presentation weight comprises:
filtering out a candidate time period later than the off-air time in the candidate time period corresponding to the associated promotion information to obtain a time period to be selected;
and distributing the associated promotion information in the associated promotion information set to a target time period based on the promotion information display weight corresponding to the time period to be selected.
6. The method of any of claims 1 to 5, further comprising:
acquiring application page display data of the target object;
when a browsing operation triggered by a target object is received, displaying target popularization information based on time information of the browsing operation, wherein the displaying step comprises the following steps: and when a browsing operation triggered by a target object is received, displaying target popularization information based on the application page display data and the time information of the browsing operation.
7. The method according to claim 6, wherein when receiving a browsing operation triggered for a target object, the displaying target promotion information based on the application page display data and time information of the browsing operation comprises:
determining a first target object page with the most display times in the target objects in a historical period from the application page display data;
when a browsing operation triggered by a target object is received, target promotion information is displayed in the first target object page based on the time information of the browsing operation.
8. The method according to claim 6, wherein when receiving a browsing operation triggered for a target object, the displaying target promotion information based on the application page display data and time information of the browsing operation comprises:
determining an application page with the display times larger than a preset value in the target object in a historical period from the application page display data to obtain a second target object page;
and when a browsing operation triggered by a target object is received, displaying target popularization information in the second target object page based on the time information of the browsing operation.
9. The utility model provides a promote information display device which characterized in that includes:
the acquisition module is used for acquiring an associated promotion information set associated with the target object and historical browsing data aiming at the target object;
the determining module is used for determining time distribution information for starting the target object in a historical time period according to the historical browsing data;
the construction module is used for constructing popularization information display weights corresponding to a plurality of future time periods based on the time distribution information;
the distribution module is used for distributing the associated promotion information in the associated promotion information set to a target time period according to the release strategy of the associated promotion information in the associated promotion information set and the promotion information display weight;
and the display module is used for displaying the target popularization information based on the time information of the browsing operation when the browsing operation triggered aiming at the target object is received.
10. An electronic device, comprising a memory and a processor, wherein the memory stores an application program, and the processor is configured to run a computer program in the memory to perform the promotion information presentation method according to any one of claims 1 to 8.
11. A storage medium for storing a computer program, the computer program being loaded by a processor to execute the promotion information presentation method according to any one of claims 1 to 8.
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