KR101663233B1 - Online advertisement accounting method, server, and computer program - Google Patents

Abstract

An online advertising billing method, a server and a computer program are provided. A method for a server to charge an advertisement according to an embodiment of the present invention includes the steps of (a) setting a click through ratio (CTR) as a click number of an advertisement for an advertisement displayed in a web document, (b) Counting the number of impressions and the number of clicks according to the order of occurrence of the exposure and the number of clicks; (c) if the number of impressions reaches the exposure amount of the reference CTR continuously without occurrence of the clicks, Resetting the count for the number of impressions; and (d) repeating the steps (b) and (c) during a billing period for the advertisement, And performing a click charging according to the counted number of clicks.

Description

METHOD, SERVER, AND COMPUTER PROGRAM FOR ONLINE ADVERTISEMENT ACCOUNTING METHOD,

The present invention relates to an online advertisement charging method, a server, and a computer program, and more particularly, to a technique of applying a plurality of charging methods to one online advertisement.

Today, along with the rapid development of communication networks such as the Internet, information retrieval through a communication network is becoming very common.

In other words, Internet users can easily obtain necessary information anytime and anywhere using the Internet, and such information retrieval brings about a lot of changes throughout our lives.

Accordingly, there are various models of the billing method for the advertisement providing between the service provider providing the search service to the Internet users and the advertiser obtaining the advertisement effect by providing the information on the own website through the search result to the Internet users Is being developed.

As an example of a billing method for providing an advertisement, there is a cost per click (CPC) method in which an advertisement cost per click is paid.

The CPC method has the merit of not being charged if a click does not occur even if the ad is registered, but it is exposed to a higher level in the auction competition. Therefore, if the advertiser desires to attract a large number of visitors, There is a problem to bear.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems of the related art, and it is an object of the present invention to provide a method and system for billing an advertisement (position as an advertisement) We want to provide a reasonable way to charge for advertising.

In order to achieve the above object, a method for a server to charge an advertisement according to an embodiment of the present invention includes the steps of: (a) receiving a click through ratio (CTR) (B) counting the number of impressions and the number of clicks in accordance with the order of occurrence of the exposure and the click, (c) counting the number of impressions of the reference CTR continuously without occurrence of the click (B) and (c) during a billing period for the advertisement to reset the count for the number of impressions, Performing charge accounting according to the number of times that the exposure amount of the CTR is reached, and performing click charging according to the counted number of clicks.

In order to accomplish the above object, a computer program according to an embodiment of the present invention includes a series of commands for performing the charging method.

In order to achieve the above object, a server for charging an advertisement according to an embodiment of the present invention sets a click through ratio (CTR) as a click number to the number of impressions for an advertisement displayed in a web document A counter for counting the number of impressions and the number of clicks in accordance with the order of occurrence of the exposure and the click; a counter for counting the number of impressions and the number of clicks in the generation order, A count initialization unit for resetting the count for the number of impressions and an expiration charge according to the number of times the exposure amount of the reference CTR is reached during the billing period for the advertisement, And a billing section for performing billing.

According to an embodiment of the present invention, an advertisement displayed on a web document is calculated by applying both an exposure charge according to a reference CTR (click through ratio) and a click charge according to a click amount, The effect can be maintained at all times.

In addition, it is possible to maximize the effect on the advertisement position by inducing more clicks than a general cost-per-click (CPC) billing method.

In addition, from the viewpoint of the advertising service operator, a higher effect can be obtained compared to the previous fixed price or bid management operation due to a larger number of clicks.

In addition, advertisers are able to register their advertisements at a low cost CPC method, making them suitable for advertisers who want a large number of visitors.

It should be understood that the effects of the present invention are not limited to the above effects and include all effects that can be deduced from the detailed description of the present invention or the configuration of the invention described in the claims.

1 is a diagram illustrating an online advertisement billing system according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a server according to an embodiment of the present invention.
3 is a flowchart illustrating a billing process for an online advertisement according to an embodiment of the present invention.
4 is a diagram illustrating a charging method for an online advertisement according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" .

Also, when an element is referred to as "comprising ", it means that it can include other elements, not excluding other elements unless specifically stated otherwise.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an online advertisement billing system according to an embodiment of the present invention.

An online billing system 100 according to an embodiment of the present invention may include a user terminal 110 and a server 120. [

The user terminal 110 may include a mobile communication terminal such as a smart phone, a tablet computer, a PDA (Personal Digital Assistant), a portable multimedia player (PMP), a notebook computer, a desktop computer, etc. And can access a specific web site and display a web document provided on the web site through a browser.

At this time, one or more advertisements may be displayed in the web document, and the display format of the advertisement may be any of image, text, moving image, and flash, and may be displayed in various formats in a web document.

When a web document is exposed on the screen through the browser or a specific advertisement displayed on the web document is exposed through the browser, the user terminal 110 may transmit a message to the server 120 informing that the corresponding advertisement displayed on the web document or the web document is exposed have.

In addition, when the user clicks a specific advertisement displayed on the web document, the user terminal 110 may transmit a message to the server 120 informing that the corresponding advertisement of the web document is clicked.

For reference, the server 120 may be a server of a web site provider that provides and operates the web site, or may be a server of a service provider that provides an advertisement service separately from a web site provider and charges an advertisement.

Hereinafter, a server of a web site provider providing and operating a web site as an embodiment of the server 120 will be described.

On the other hand, the server 120 sets a web site to which an advertisement is to be displayed, a web document of the web site, a placement position, a delivery format, a price, and the like in the web document according to an advertiser's request, To display the advertiser's ads.

At this time, the server 120 may set a click through ratio (CTR) as the number of clicks for the advertisement according to the advertiser's request.

Thereafter, when an exposure of a web document in which the corresponding advertisement is displayed or a message of exposure or click of the corresponding advertisement is received from the plurality of user terminals 110, the server 120 generates an advertisement exposure and a click The number of impressions and clicks can be counted in order.

When the counted number of impressions reaches the exposure amount of the reference CTR, the user is charged for the exposure (hereinafter referred to as 'exposure charge') and charges for the click (hereinafter, referred to as 'click charge' Can be performed.

That is, the server 120 can provide a charging method for simultaneously applying an exposure charge and a click charge to one advertisement position.

Details thereof will be described later with reference to Fig.

2 is a block diagram showing the configuration of a server according to an embodiment of the present invention.

The server 120 according to an exemplary embodiment of the present invention may include a reference CTR setting unit 121, a counter 122, a count initialization unit 123, and a charging unit 124.

In the description of each component, the reference CTR setting unit 121 can set a 'reference CTR' for an advertisement displayed in a web document at the request of an advertiser.

Where clickthrough rate (CTR) is a percentage of clicks to impressions of an ad that indicates how many clicks the ad was exposed to a visitor.

For example, if your keyword "Gangnam Restaurants" has an average of 1,000 impressions per day and a CTR of 1% for a given ad position, the clicks on that ad will be "10" It can be seen that a single click occurs.

If the reference CTR is 1%, the reference CTR is 10 times, and the advertisement is 10 times. In addition, if the reference CTR is 1%, the reference CTR is 10 times. The advertiser may be charged for the advertisement.

For reference, in the present invention, a section in which the exposure amount of the reference CTR occurs is referred to as a " reference exposure charge interval ".

On the other hand, the counter 122 receives the advertisement and the click from the plurality of user terminals 110 based on the advertisement (hereinafter, referred to as 'exposure and click occurrence message') indicating the occurrence of the advertisement and the click The number of impressions and clicks can be counted in order.

For example, if the impression and click occurrences are sequentially

'Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - <Click> - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure - Exposure ,

The counter 122 may be configured to measure the exposure of a subject exposed by exposure 1, exposure 2, exposure 3, exposure 4, exposure 5, exposure 6, exposure 7, exposure 8, - Exposure (10) - Exposure (11) - Exposure (12) - Exposure (13) - <Click (1)> - Exposure (14) - Exposure (15) - Exposure (16) - Exposure (17) - Exposure The number of impressions and the number of clicks can be counted according to the sequence in which the exposure and the click occur, such as &quot; Exposure (19) - Exposure (20)

In the above embodiment, it can be seen that the number of exposures is 20 and the number of clicks is 1, and the number of consecutive exposures without the occurrence of clicks is 13 and 7, respectively.

On the other hand, when the number of impressions reaches the exposure amount of the reference CTR continuously without occurrence of clicks or clicks occur in the order of exposure and click occurrence based on the exposure and click occurrence message, the count initialization section 123 counts the number of impressions Can be reset.

If the average number of hits of the keyword 'Gangnam restaurant' is '1,000' and the reference CTR of the specific advertisement position is 1%, then the reference exposure amount is 10 and the reference exposure charge interval is 1 It is exposed up to 10 times.

Exposure (1) - Exposure (2) - Exposure (3) - Exposure (4) - Exposure (5) - Exposure (6) - Exposure (7) Exposure (8) - Exposure (9) - Exposure (10) - Exposure (11) - Exposure (12) - Exposure (13) - <Click (1)> - Exposure (14) - Exposure (15) - Exposure ) - Exposure 17 - Exposure 18 - Exposure 19 - Exposure 20 ', the count initialization unit 123 continues to count the number of consecutive CTR exposures The exposure count can be initialized at the 'exposure (11)' of FIG.

Thereafter, the counter 121 can count the number of impressions again from the exposure (11) initialized by the count initialization unit 123.

Exposure 11, exposure 12 and exposure 13 may therefore be counted by exposure to the exposure 1, exposure 2 and exposure 3 again by the counter 121.

The count initializing unit 123 can initialize the exposure counts after the occurrence of the <click (1)>. The counter 121 counts the counts The number of impressions can be counted again from exposure (14).

Thus, exposure 14, exposure 15, exposure 16 ... Can be counted by the counter 121 again as exposure 1, exposure 2, and exposure 3.

On the other hand, the billing unit 124, during the billing period for the advertisement, sets the number of times of reaching the exposure amount of the reference CTR continuously without occurrence of the click, according to the operation of the counter 122 and the count initialization unit 123 as described above Therefore, it is possible to perform the exposure charge and perform the click charge according to the counted number of clicks.

Referring back to the above example, the number of times that the exposure amount (10 times) of the reference CTR is continuously reached without occurrence of the click is once, that is, from the exposure (1) to the exposure (10) )> One time.

For the sake of reference, the sum of the number of impressions after <click (1)> is 10 times, but the number of impressions after <exposure (11)> exposure (12) (11) to (20) within the reference exposure charge section, as shown in FIG. 5 (a) - (15) - Exposure (16) - Exposure (17) - Exposure (18) - Exposure (1)> occurs and the number of impressions is counted again from the exposure (14), so that the number of times that the exposure amount (10 times) of the reference CTR continuously reaches without the occurrence of the click is stopped once.

If the billing amount per number of times that the exposure amount (10 times) of the reference CTR is continuously reached without generating a click is 100 won and the billing amount per one click is 20 won, the exposure charge in the above embodiment is 100 won, The click fee can be 20 won.

Accordingly, the billing unit 124 can calculate the billing amount (120 won in total) for the advertisement by adding up the exposure charge and the click charge according to the counted number of impressions and clicks as described above.

3 is a flowchart illustrating a billing process for an online advertisement according to an embodiment of the present invention.

3 can be performed by the server 120 shown in FIG. 2. Hereinafter, the server 120 will explain the process of performing each step of FIG.

The server 120 sets a reference CTR, which is the number of clicks to the number of impressions, for the advertisement displayed in the web document (S301).

After step S301, the server 120 counts the number of impressions and the number of clicks according to the order of occurrence of exposure and click, based on the exposure and click occurrence messages received from the plurality of user terminals 110 (S302).

After step S302, the server 120 confirms whether the number of impressions has continuously reached the exposure amount of the reference CTR in the order of occurrence, or the click occurred within the reference exposure charge interval (S303).

As a result, if the amount of exposure of the reference CTR is continuously reached or the click occurs within the reference exposure charge interval without generating the click, the server 120 initializes the count of the number of impressions (S304).

After step S304, the server 120 repeats steps S302 to S304 during the charging period (S305), performs exposure charge according to the number of times that the exposure amount of the reference CTR is reached without generating clicks, To calculate a charge for the advertisement (S306).

4 is a diagram illustrating a charging method for an online advertisement according to an embodiment of the present invention.

For reference, in FIG. 4, the reference CTR of the advertisement position is 1%, the reference CTR is 10 times, and the expense charge cost is 100 won for the number of times that the exposure of the reference CTR is continuously reached without generating clicks, Was set at 20 won per click.

As shown in FIG. 4, when the number of impressions and the number of clicks are counted according to the order of exposure and click, the total number of impressions reaches the exposure amount (10 times) of the reference CTR continuously without generating any click All once, and the number of clicks counted is three.

Accordingly, the total billing amount for the advertisement during billing period can be calculated as 100 won + 60 won = 160 won.

As described above, the charging method in which the exposure charge and the click charging are applied together for one advertisement according to an embodiment of the present invention allows the advertisement effect at the advertisement position to be maintained at an effect equal to or higher than the effect according to the reference CTR at all times, You can maximize the effectiveness of your ad position by driving more clicks than a typical click-through ad.

In addition, in the conventional billing method, when a higher visitor flow is desired, the advertiser has to pay a high unit price through fixing or bidding. However, the billing method according to an embodiment of the present invention is not limited to the existing fixed or bid It is more suitable for advertisers who want a large number of visitors because they can operate with lower cost per click rather than higher cost per click.

That is, in order to obtain more cost-effective advertisers in the billing system according to the embodiment of the present invention, it is advantageous that a large number of clicks occur before the number of impressions of the advertisement reaches the exposure amount of the reference CTR.

Therefore, even if the click price of the advertisement position is operated to be lower than the general fixed price, the operator of the advertisement position may be operated Win-Win is an advertising method that both advertisers and advertisers are able to win-win because they can get higher effect than previous fixed price or bidding system operation due to a larger number of clicks.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be.

It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

100: Online advertising billing system
110: User terminal
120: Server
121: Reference CTR setting unit
122: Counter
123: Count initialization unit
124:

Claims (7)

In a method for a server to perform billing for an advertisement,
(a) setting a click through ratio (CTR) as a number of clicks to the number of impressions for an advertisement displayed in a web document and setting an exposure amount of the reference CTR;
(b) counting the number of impressions and the number of clicks according to the order of occurrence of the exposure and the click;
(c) resetting the count for the number of impressions when the number of exposures reaches the exposure amount of the reference CTR continuously without occurrence of the clicks or when the clicks occur in the generation order;
(d) during the billing period for the advertisement, performing steps (b) and (c) to repeatedly perform exposure charge according to the number of times that the exposure amount of the reference CTR is reached, and Performing charging; And
(e) calculating a billing amount for the advertisement by summing the exposure charge and the click charge,
And counting the number of exposures again starting from the subsequent exposure initialized in the step (c), and when a click occurs before reaching the exposure amount of the reference CTR, the count of the exposure amount of the reference CTR Is not reached.

delete delete A recording medium on which a program is recorded, the program comprising a series of instructions for performing the method according to claim 1.
A server for performing billing for an advertisement,
A reference CTR setting unit for setting a reference CTR (Click Through Ratio) which is a number of clicks with respect to an advertisement displayed in a web document and setting an exposure amount of the reference CTR;
A counter for counting the number of impressions and the number of clicks according to the order of occurrence of the exposure and click;
A count initialization unit for resetting the count for the number of impressions when the number of impressions reaches the exposure amount of the reference CTR continuously without occurrence of the click in the generation order or when the click occurs; And
And an accounting unit for performing an exposure charge according to the number of times that the exposure amount of the reference CTR is reached during the billing period for the advertisement and performing a click charge according to the counted number of clicks,
Wherein the counter counts the number of impressions again starting from the subsequent exposure initialized by the count initializing unit in the generation order, and the charging unit adds the exposure charge and the click charge to calculate a charge amount Wherein when a click occurs before reaching the exposure amount of the reference CTR, the charging unit does not determine that the exposure amount of the reference CTR is reached due to the initialization of the count for the exposure number.
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