KR20170129392A - Apparatus, method and recoding medium for providing advertisement - Google Patents

Abstract

The present invention relates to: a method, in providing an advertisement to a user, for sequentially displaying advertisement products and non-advertisement products in the same display area of a user terminal apparatus and setting an advertisement exposure frequency to expose the advertisement products; an apparatus thereof; and a recording medium recording a program performing the same. Therefore, an access probability of a user for the advertisement products is increased.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing method, an apparatus for the advertisement providing method, and a recording medium recording a computer program for performing the method.

The present invention relates to an advertisement providing method, an apparatus therefor, and a recording medium recording a computer program for performing the advertisement providing method. More particularly, And displaying the advertisement product and the non-advertisement product sequentially in the same display area in the user terminal device according to the setting, the apparatus for the same, and the recording medium recording the computer program for performing the same.

The contents described in this section merely provide background information on the present embodiment and do not constitute the prior art.

As the mobile communication network develops and the specifications of the mobile communication network evolve, the mobile communication terminal has become a necessity of the modern person beyond the scope of the conventional simple communication apparatus or information providing apparatus, and is evolving into a total entertainment apparatus.

In addition, in recent years, the use of a smart phone, which combines functions of a communication terminal and a function of a PDA (Personal Digital Assistant), has been popularized. This smart phone is an intelligent terminal that adds computer support functions such as internet communication and information search to a mobile phone. It has a large capacity memory and a high performance CPU (Central Processing Unit) compared to existing communication terminals, / An operating system (OS) for supporting data communication and PC (personal computer) interworking.

With the development of various mobile devices such as smart phones and tablet PCs, the application market that operates on mobile devices is greatly expanding, and the mobile-based online shopping mall market is also rapidly expanding.

In the last few years, mobile shopping mall sales have increased by several times, and the advertising market related to mobile shopping malls is expanding rapidly.

However, in the current mobile communication environment, various types of advertisements are already made, and when an advertisement product is exposed to an unspecified number of users, it gives a negative feeling to the user and is not connected to the sale of goods. For example, it is easy to imagine that the probability that an advertisement will lead to a purchase will be significantly different when the same shaver advertisement is sent to a male in his 30's and to a female in his 20's.

In order to overcome these limitations, various targeting techniques have been introduced to provide customized advertisements. However, the fact that the advertisements themselves appear may cause fatigue to the users. Do. Indeed, according to statistics, the clickthrough rate of ads is about 0.1%, and the percentage of users interested in exposed ads is negligible.

Accordingly, in order to reduce the adverse reaction to the advertisement and increase the response rate of the user to the advertisement, there is a need to provide the advertisement by processing the advertisement so that the user can not distinguish the advertisement product from the non-advertisement product.

Korean Registered Patent No. 10-0995970, registered on November 16, 2010 (name: system and method for determining advertisement cost according to advertisement effect of online advertisement)

SUMMARY OF THE INVENTION It is an object of the present invention to improve the probability of a user accessing an advertisement product by preventing a user from distinguishing an advertisement product from a non-advertisement product.

More specifically, when the advertisement providing apparatus provides the advertisement, the advertisement product and the non-advertisement product (the general merchandise selected in correspondence with the search keyword or the custom merchandise selected in the customized manner according to the recommendation logic) The present invention is intended to provide a user interface for sequentially displaying the contents of an advertisement in an area where the user is not aware of the advertisement.

In addition, it is an object of the present invention to provide a method for setting an exposure frequency of an advertisement product and a non-advertisement product when the advertisement product and the non-advertisement product are displayed in the same display area of the user terminal device.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not restrictive of the invention, unless further departing from the spirit and scope of the invention as defined by the appended claims. It will be possible.

According to another aspect of the present invention, there is provided a method of providing an advertisement by an advertisement providing apparatus, the method comprising: registering a product for providing an advertisement from at least one advertiser terminal device; Receiving; Setting a charging unit price of the registered product; Setting an advertisement exposure frequency for the registered product; And sequentially displaying the registered goods and the non-advertised goods in the same display area of the user terminal device, and exposing the registered goods by the set advertisement exposure frequency; . ≪ / RTI >

More specifically, the step of setting the advertisement exposure frequency may include calculating a reference exposure frequency based on the number of the non-advertisement products, and based on the calculated reference exposure frequency, The frequency of exposure of the registered product may be set in consideration of the characteristics of the customer group selected for each registered product so that the frequency of exposure may be differentiated according to a predetermined period or a predetermined time period including one of year, Or setting the frequency of exposure for a product that has a relatively high charging unit price among the registered products to a value higher than an exposure frequency of the selected product at a relatively low charging unit price .

According to another aspect of the present invention, there is provided an advertisement providing apparatus including a communication unit for transmitting and receiving data to and from an advertiser terminal apparatus and a user terminal apparatus; And setting a billing unit price of the advertisement product registered from the advertiser terminal device through the communication unit, setting an advertisement exposure frequency for the registered product, and transmitting the advertisement product and the non-advertisement product to the user terminal device connected through the communication unit A controller for sequentially outputting the registered advertisement product and the non-advertisement product to the same display area of the user terminal device, and exposing the registered advertisement product by the set advertisement exposure frequency; . ≪ / RTI >

Further, the present invention can provide a computer-readable recording medium on which a program for executing an advertisement providing method as described above is recorded.

According to the advertisement providing method of the present invention, when the advertisement providing apparatus provides the advertisement, the user can not distinguish the advertisement product from the non-advertisement product, thereby increasing the access rate to the advertisement product and increasing the advertisement effect.

Further, when the user uses the service, the inconvenience due to the existing user interface in which a plurality of advertisements are displayed on the screen can be solved.

In addition, in order to provide the above-described user interface, a method for setting an exposure frequency of an advertisement product and a non-advertisement product displayed in the same display area is provided, so that an environment for operating the user interface provided by the present invention .

The effects obtained in the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description .

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of the specification, illustrate embodiments of the invention and, together with the description, serve to explain the technical features of the invention.
1 is a block diagram schematically illustrating an overall system for performing an advertisement providing method according to an embodiment of the present invention.
2 is a message flow diagram illustrating an advertisement providing method according to an exemplary embodiment of the present invention.
3 is a diagram illustrating an example of a screen displayed on a user terminal according to an embodiment of the present invention.
4 is a message flow diagram illustrating a method of setting a charging unit price according to an embodiment of the present invention.
5 is a block diagram illustrating a structure of an advertisement providing apparatus for performing an advertisement providing method according to an embodiment of the present invention.
6 is a flowchart illustrating an operation of an advertisement providing apparatus performing an advertisement providing method according to an embodiment of the present invention.
7 is a diagram illustrating an operating environment of an apparatus for providing an advertisement providing method according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS For a more complete understanding of the nature and advantages of the present invention, reference should be made to the following detailed description taken in conjunction with the accompanying drawings, in which:

In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the following description and drawings are not to be construed in an ordinary sense or a dictionary, and the inventor can properly define his or her invention as a concept of a term to be described in the best way It should be construed as meaning and concept consistent with the technical idea of the present invention.

Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Also, terms including ordinal numbers such as first, second, etc. are used to describe various elements, and are used only for the purpose of distinguishing one element from another, Not used. For example, without departing from the scope of the present invention, the second component may be referred to as a first component, and similarly, the first component may also be referred to as a second component.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically.

In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

It will be understood by those skilled in the art that the term "a or an", "one", "the", and similar language is used in the context of describing the invention Quot; or " include ", unless the context clearly dictates otherwise.

It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

Now, an advertisement providing method, an apparatus, and a computer readable recording medium on which a program for executing the method are recorded according to an embodiment of the present invention will be described in detail with reference to the drawings.

In the following description, a user refers to a person who is provided with a customer service (search, shopping, advertisement, etc.) provided by a web service server or an advertisement providing apparatus constituting the present invention.

First, each apparatus and an overall system connected to an advertisement providing apparatus according to an embodiment of the present invention will be described.

1 is a block diagram schematically illustrating an overall system for performing an advertisement providing method according to an embodiment of the present invention.

1, an advertisement providing system according to an embodiment of the present invention includes a user terminal device 100, an advertiser terminal device 400, a web service server 300, an advertisement providing device 400, Lt; RTI ID = 0.0 > 500 < / RTI >

The user terminal device 100 according to the embodiment of the present invention can be a general mobile communication terminal device and the mobile communication terminal device can be connected to a wireless communication network provided by the present invention, .

Here, the user terminal may be a user equipment (UE), a mobile station (MS), a mobile subscriber station (MSS), a subscriber station (SS), an advanced mobile station (AMS), a wireless terminal (WT) ) Device, a machine-to-machine (M2M) device, a device-to-device (D2D) device, a station (STA), or the like.

However, the present invention is not limited thereto, and it may correspond to the user terminal device 100 described in the present specification if the device is connected to the wireless communication network provided by the present invention and is available to the user. A unit equivalent to the above-mentioned units may be used as the user terminal device 100 according to the present invention.

The user terminal 100 of the present invention can perform voice or data communication through the wireless communication network provided by the present invention. The user terminal 100 of the present invention includes a browser, a program and a protocol for transmitting and receiving information A memory for storing data, a microprocessor for executing and controlling various programs, and the like.

The user terminal device 100 according to the embodiment of the present invention can be implemented in various forms. For example, the user terminal device 100 described in the present specification may be used in a wireless communication system such as a smart phone, a tablet PC, a PDA (personal digital assistant), a portable multimedia player (PMP) A mobile terminal to which the technique is applied may be used.

In particular, the user terminal 100 according to the present invention includes a web browser, a module or an application for accessing the web service server 300 and receiving a service (shopping, etc.) provided by the web service server 300.

In addition, the user terminal device 100 may receive advertisement directly from the advertisement providing device 400, or may be provided with an advertisement displayed by the advertisement providing device 400 when accessing the web service server 300.

Here, the advertisement displayed on the user terminal device 100 may be a general product displayed as a result corresponding to a search keyword obtained by searching for a product that the user wants to purchase, or a recommendation logic provided by the web service server 300 The customized merchandise displayed in curation is displayed in the same display area as the display area, and the user can not distinguish whether the merchandise to be displayed is displayed due to the advertisement or displayed according to the search or recommendation logic A user interface is provided.

In addition, the user terminal device 100 can transmit the personal information of the customer information to the web service server 300. [

The advertiser terminal device 200 is a terminal device used by an advertiser who wants to provide an advertisement to a user according to an embodiment of the present invention. The advertiser terminal device 200 may be a mobile communication terminal device having the same structure as that of the user terminal device 100.

The advertiser terminal device 200 can transmit the information on the product to be provided with the advertisement, the allowable budget, and the advertisement providing period to the advertisement providing device 400 and the information on the charging fee per customer group from the advertisement providing device 400 And may provide the advertisement providing apparatus 400 with information on the charging unit price selected by the advertiser.

The web service server 300 is a component for providing an online shopping service and various related services to a user through a network and receives a service packet requested from the user terminal device 100 or the advertiser terminal device 200 A response packet can be transmitted to the device that transmitted the received packet.

The web service server 300 may be a web application server (WAS), an Internet Information Server (IIS), Apache Tomcat, or a known Web server on the Internet using Nginx. In addition, One of the devices exemplified by the apparatus may be the web service server 300 according to the embodiment of the present invention.

In addition, the web service server 300 supports an operating system (OS) such as Linux or Windows, and can execute the received control command. In software, it may include a program module implemented through a language such as C, C ++, Java, Visual Basic, Visual C, or the like.

In particular, the web service server 300 according to the embodiment of the present invention receives an advertisement to be provided to the user terminal device 100 from the advertisement providing device 400, and when the user terminal device 100 receives the advertisement to be provided to the web service server 300 The user terminal 100 may provide an advertisement to the user terminal 100. [

The advertisement providing apparatus 400 is an apparatus for providing an advertisement to the user terminal apparatus 100 according to an embodiment of the present invention. The advertisement providing apparatus 400 may collect customer information and product information of the service provided by the web service server 300 from the web service server 300. In addition, the advertisement terminal device 200 can register a commodity for providing an advertisement, and set a unit price for each customer group according to a certain process. In addition, the customer terminal and the billing unit price are selected from the advertiser terminal device, and the advertisement of the registered product is provided to the user terminal device of the selected customer group.

The advertisement providing apparatus 400 may be a known web server such as the web service server 300. Although the two devices 300 and 400 are shown separately in FIG. 1, the two devices 300 and 400 exist in the form of modules that perform respective functions in one server device, and may perform respective functions.

A detailed description of a specific configuration of the advertisement providing apparatus 400 according to the embodiment of the present invention will be described later.

The web service server 300 of the present invention may be connected to the user terminal 100 for implementing the present invention through the communication network 500. The communication network 500 may be an Internet network, Satellite communication network, and so on.

Also, the communication network 500 is combined with the web service server 300 or the user terminal device 100 to store computing resources such as hardware and software. The communication network 500 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a Code Division Multiple Access (CDMA), a Wideband Code Division Multiple Access), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), Evolved Packet Core (EPC), and next generation networks and computing networks to be implemented in the future.

In addition, the communication network 500 of the present invention includes, for example, a plurality of access networks (not shown) and a core network (not shown), and may include an external network such as an Internet network (not shown).

Here, the access network (not shown) is an access network for performing wired / wireless communication through a mobile communication terminal device. For example, the access network includes a plurality of base stations such as a base station (BS), a base transceiver station (BTS) (Base Station Controller), and an RNC (Radio Network Controller).

Also, as described above, the digital signal processing unit and the radio signal processing unit integrally implemented in the base station are divided into digital units (hereinafter, referred to as DUs and radio units (RUs) A plurality of RUs (not shown) may be provided in each of a plurality of areas, and a plurality of RUs (not shown) may be connected to a centralized DU (not shown).

A core network (not shown) constituting a mobile network together with an access network (not shown) performs a role of connecting an access network (not shown) and an external network (not shown), for example, an Internet network (not shown).

As described above, the core network (not shown) is a network system that performs main functions for mobile communication services such as mobility control and switching between access networks (not shown), and includes a circuit switching or a packet exchange and manages and controls the packet flow in the mobile network.

The core network (not shown) manages inter-frequency mobility and plays a role for interworking with traffic in an access network (not shown) and a core network (not shown) and other networks such as the Internet It is possible. Such a core network (not shown) may further include an SGW (Serving Gate Way), a PGW (PDN GateWay), an MSC (Mobile Switching Center), a HLR (Home Location Register), a MME (Mobile Mobility Entity) .

The internet network (not shown) refers to a public network, that is, a public network, in which information is exchanged according to the TCP / IP protocol. The Internet network is connected to the web service server 300 and the advertisement providing apparatus 400, The service provided from the web service server 300 may be provided to the user terminal device 100 via a core network and an access network To the user terminal device 100 via the network. The service request information transmitted from the user terminal device 100 may be provided to the web service server 300 through an access network (not shown) and a core network (not shown) The request may be transmitted to the advertisement providing apparatus 400 via the same route.

The overall system for performing the advertisement providing method according to the embodiment of the present invention has been outlined above.

Next, the control flow of the advertisement providing method according to the embodiment of the present invention will be schematically described.

2 is a message flow diagram illustrating an advertisement providing method according to an exemplary embodiment of the present invention.

According to an embodiment of the present invention, the advertiser terminal device 200 registers a product for providing an advertisement to the advertisement providing device 400 (S200). The advertiser terminal device 200 for registering a product may be one or more.

Then, the advertisement providing apparatus 400 sets the charging unit price for the registered product (S202). Here, the billing unit price can be set in various ways, and a specific method of setting the billing unit price according to the embodiment will be described later with reference to FIG.

When the charging unit price for the registered product is set, the advertisement providing apparatus 400 sets an advertisement exposure frequency for the registered product (S204).

Here, various criteria for setting the frequency of advertisement exposure can be applied.

In the embodiment of the present invention, since the advertisement product is exposed in a region where the non-advertisement product is displayed alternately with the non-advertisement product, in order to understand the criterion, the advertisement display by the user interface according to the embodiment of the present invention The method will be described.

Here, the non-advertisement commodities are collectively referred to as products that are not registered through the advertiser terminal device 200 so that the advertisement providing device 400 provides advertisements to the user terminal device 100, and correspond to the search keywords input by the user And may include a customized product that is custom-selected according to the selected general merchandise or recommendation logic for the user.

An example of a user interface for displaying an advertisement according to the advertisement providing method of the present invention is shown in FIG.

When the user terminal device 100 accesses the web service server 300 and uses a service such as a mobile shopping mall, a recommendation commodity (a customized commodity selected in a customized manner according to recommendation logic) May be provided. As shown in FIG. 3, one or more of the recommended products may be provided on the initial screen of the web page. 3, the general merchandise selected in correspondence with the search keyword input by the user terminal device 100 may be provided in an area where the recommended merchandise of FIG. 3 is displayed.

According to the embodiment of the present invention, an advertisement product registered by the advertiser terminal device 200 after a predetermined period of time is displayed in an area in which a recommended product (customized product) or a product (general product) Can be displayed.

3 illustrates that the screen is converted after 2 seconds according to an exemplary embodiment. However, the time to be converted may be set by a manager of the advertisement providing apparatus 400 at a predetermined cycle or may be set differently for each product without a predetermined period .

When a predetermined time has elapsed after the advertisement product is displayed, other recommended products may be displayed in the area where the advertisement product is displayed, or another advertisement product may be displayed.

In addition, if there are a plurality of display areas as shown in FIG. 3, the recommended products are displayed collectively and the advertisement products are displayed collectively after a predetermined time in FIG. 3, It is also possible that the recommended product 2 and the advertisement product 2 are displayed in the left and right areas of the screen after two seconds after being displayed in the left and right areas of the screen.

The advertisement display method according to the embodiment of the present invention has been described above.

Under such circumstances, the advertisement providing apparatus 400 sets the advertisement exposure frequency.

Here, the frequency of the advertisement exposure is not based on one user terminal device 100 receiving the advertisement, and the advertisement frequency of the advertisements 400 transmitted from the advertisement providing device 400 to the entire system including the plurality of user terminal devices 100 To the number of < / RTI >

In setting the frequency of the advertisement exposure, the relationship between the advertisement products and the relationship with the non-advertisement product are considered.

If a user performs a search for a specific product and displays a general product selected corresponding to the search keyword, there may be one or more advertisement products targeted to be provided to a user who inputs the search keyword.

The advertisement providing apparatus 400 calculates a reference exposure frequency with which the non-advertisement product is to be exposed based on the number of the searched non-advertisement products, and transmits the advertisement exposure information to the advertiser terminal device 200 can set the exposure frequency of the registered product. At this time, the frequency of exposure of the advertisement product may be calculated as a high ratio with respect to the frequency of exposure of the non-advertisement product, and the ratio may be set in proportion to the ad unit price.

This can be equally applied to a customized product provided according to recommendation logic.

In addition, the frequency of advertisement exposure can be provided at a regular frequency of one day, but can be provided differently by time or by day depending on the characteristics of the targeted customer group. For example, it is possible to increase the frequency of advertisement exposure for a specific time in consideration of the time period of major purchase of the customer group.

In another embodiment, in the case of a commodity having different purchasing cycles for each day during the advertisement providing period, the consumable budget may be calculated differently for each day, and the frequency of the advertisement viewing may be varied for each day. The frequency of advertisement exposure during the discount period can be set differently.

That is, according to the characteristics of the customer group, the frequency of advertisement exposure can be set differently according to time or period, which can be set for each year, quarter, month, and day. Or the advertisement providing apparatus 400 may be set to change the advertisement exposure frequency according to a certain time or period set according to the characteristics of the customer group.

In addition, when the allowable budget and the advertisement providing period are registered from the advertiser terminal device 200, the advertisement viewing frequency is calculated by calculating a budget that can be consumed per day according to the allowable budget and the advertisement providing period, Based on the expected response rate according to the frequency of exposure per day.

For example, if the budget that can be consumed per day is 1 million Yuan, the expected response rate is 10% according to the billing unit price selected by the advertiser terminal device 200, and the value of PPC (Pay Per Click) is 100, When you provide one time, 100 won will be consumed, so 100,000 won can be provided to consume 1 million won per day.

The advertisement providing apparatus 400 can increase the frequency of advertisement exposure by setting the consumable budget at a high level in a specific period in which the expected response rate is high and conversely reduce the advertisement exposure frequency by setting the consumable budget to the same.

In addition, when the billing unit price for the product to be provided with the advertisement is differently selected from the advertiser terminal device 200, the frequency of advertisement exposure can be set differently based on the billing unit price per advertisement product.

This may be a method of setting the exposure frequency of a product having a relatively high charging unit price to be higher than an exposure frequency of a product having a relatively low charging unit price.

When the frequency of the advertisement exposure is set, the advertisement providing apparatus 400 transmits a control message to the web service server to provide advertisements for the products registered in the user terminal 100 according to the set advertisement exposure frequency (S206).

When the user terminal device 100 accesses the web service server 300 in step S208 and receives the user interface as shown in FIG. 3 as described above, the web service server 300 accesses the user terminal device 100, In step S210, the advertisement is provided according to the frequency of the advertisement exposure set by the advertisement providing apparatus 400 in step S210.

The advertisement providing method according to the embodiment of the present invention has been described above.

Hereinafter, a method of setting the charging unit price according to the embodiment of the present invention will be described.

4 is a message flow diagram illustrating a method of setting a charging unit price according to an embodiment of the present invention.

First, the advertisement providing apparatus 400 collects customer information and product information, which are basic information for calculating an expected response rate for each customer group.

The customer information may be collected directly from the user terminal device 100 using the web service server 300 (S400) or may be collected and received by the web service server 300 (S402).

The customer information is information related to a user who uses the online shopping service provided by the web service server 300, and may include personal information and purchase history information of each customer.

The personal information refers to information that can identify an individual such as an age, a sex, and a residence area of a customer using an online shopping service.

The purchase history information means information indicating purchase characteristics of each customer such as purchase cycle, purchase frequency, discount sensitivity, Average Revenue Per User (ARPU), and purchase time period for each user (customer).

The merchandise information is information about the merchandise sold in the online shopping service provided by the web service server 300, and may include the number of the latest merchandise and the satisfaction level of purchase, the sales quantity per period, and the rate of change of the sales volume.

When the advertiser is registered with the advertisement providing apparatus 400 in step S404, the advertisement providing apparatus 400 calculates an expected response rate for each registered customer in step S406.

Here, the predicted response rate for each customer group can be calculated by profiling data included in the collected customer information and product information.

The profiling based on the customer information can be performed based on the collected personal information and purchase history information. For example, a group of customers having similar purchasing cycles for a specific product may be grouped, or a group of customers having similar purchasing frequencies for a specific product may be grouped. Similarly, profiling can be performed by grouping customer groups by discount sensitivity, ARPU, and purchase time of a specific product included in the purchase history information.

This profiling result can be configured in the form of a BI (Business Intelligence) report, which may include an absolute number, a weight, a treemap, etc. of the customer group grouped by a specific product.

The profiling based on the product information can be performed by analyzing the product name, the number of products, and the satisfaction level of the product included in the product information. In addition, one or more of the sales volume and the sales volume change rate for each period may be analyzed and used to calculate the expected sales rate for the advertisement presentation time.

When the predicted response rate for each customer group is calculated, the advertisement providing device 400 sets a charge unit price for the registered product based on the calculated expected response rate (S408).

The billing unit price may be a PPC but is not limited thereto. In addition to the cost per click (CPC) method, a cost per unit (CPM) method and a cost per action (CPA) method may be used.

Thereafter, the advertisement providing device 400 transmits the set charging rate per customer group to the advertiser terminal device (SS410). The advertiser terminal device 200 selects the customer group and the charging unit price of the received charging unit price at step S412 and transmits the information to the advertisement providing apparatus 400 at step S414.

Table 1 shows a billing unit price to be selected in the advertiser terminal device 200 according to an embodiment of the present invention.

Customer parameter Parameter number (persons) PPC (won) Women in their 20s 5000 100 Women in their 20s and 30s 9000 50 All women 30000 10

If the product that the advertiser wishes to advertise is a product with a high expected response rate for young women, the parameters of the customer according to the expected response rate can be calculated as shown in Table 1.

As shown in Table 1, the higher the expected response rate, the lower the volume of parameters and the higher the billing unit price. Accordingly, the advertiser can select a higher billing unit price to provide advertisements only to the customer group having a high expected response rate, or to select a lower billing unit price to provide advertisements to a large number of customers.

The development of the billing price is based on a policy, and it can take into account both the volume of the customer population to which the advertisement should be provided and the expected response rate.

The parameters of the customer group are specified as shown in Table 1 for the description of the embodiment of the present invention. However, the parameters of the customer group according to the embodiment of the present invention are not limited thereto, It can be a parameter. Alternatively, considering the profiling data, a customer group parameter may be generated by grouping any customer group that is expected to purchase a registered product at a time when an advertisement should be provided.

The advertiser terminal device 200 inputs the advertisement to be advertised and registers the advertisement in the advertisement providing device 400. [

Thereafter, when the advertisement providing apparatus 400 sets up a customer group and a charging unit price that can provide advertisements through a series of processes, and transmits the set to the advertiser terminal device 200, the advertiser terminal device 200 receives the customer group and the charging unit price .

If one of the received customer group and the charging unit price is selected by the advertiser, the advertiser terminal device 200 transmits the selected customer group and the charging unit price to the advertisement providing apparatus 400.

Thus, in the advertiser terminal device 200, only the step of registering the goods in the advertisement providing device 400 and the step of selecting one of the provided billing unit prices are performed.

The existing billing method has a problem in that a large number of advertisers spend a long time for bidding until the auction deadline and a lot of cost is consumed compared with the advertisement effect because auction method for a specific advertisement area is mainly performed. The steps performed in the advertiser terminal device 200 can be minimized according to the setting method, thereby providing convenience to the advertiser.

Thus, the billing unit setting method according to the embodiment of the present invention has been described.

Hereinafter, the structure and operation of an advertisement providing apparatus 400 for performing an advertisement providing method according to an embodiment of the present invention will be described.

5 is a block diagram illustrating a structure of an advertisement providing apparatus 400 that performs an advertisement providing method according to an embodiment of the present invention.

5, an advertisement providing apparatus 400 according to an exemplary embodiment of the present invention may include a communication unit 410, a storage unit 420, and a control unit 430. Referring to FIG.

The communication unit 410 is a means for receiving data from an external source and transmitting data to an external source and is connected to the user terminal device 100 or the advertiser terminal device 200 via the communication network 500 to perform communication It plays a role.

The communication unit 410 may be connected to the user terminal 100 or the web service server 300 to collect customer information and product information. The collected information is stored in the storage unit 420.

In addition, the communication unit 410 receives information on a product, an allowable budget, and an advertisement providing period from which the advertisement is to be provided from the advertiser terminal device 200, and transmits the charging unit price generated by the customer group to the advertiser terminal device 200, and can receive information on the selected customer group and the charging unit price in the advertiser terminal device 200.

In addition, the communication unit 410 may provide advertisements to the selected customer group for products registered from the advertiser terminal device 200. [

The advertisement may be transmitted directly to the user terminal device 100 or may be transmitted to the user terminal device 100 via the web service server 300.

However, the web service server 300 and the advertisement providing apparatus 400 may be included in a single hardware, and in such a case, customer information and product information can be collected even if they are not connected to the communication network 500.

The storage unit 420 may store a program for performing an advertisement providing method according to an embodiment of the present invention. The storage unit 420 stores customer information and product information collected from the user terminal 100 or the web service server 300.

In addition, it is possible to further store various kinds of information generated according to the embodiment of the present invention, for example, an expected response rate for each customer group, a billing unit price for each customer group, a billing unit price selected by the user,

Here, the information may be stored in a database, and the advertisement providing apparatus 400 may further include a database management system for managing the database.

The control unit 430 may be implemented with the support of one or more processors for controlling the advertisement providing apparatus 400 to perform the advertisement providing method. The processor may be a single-threaded processor, and in other embodiments, the processor may be a multithreaded processor.

Further, the control unit 430 can operate by processing the instructions stored in the storage unit 420 via the one or more processors. The instructions may include interpreted instructions or executable code such as, for example, JavaScript or ECMAScript commands, or other instructions stored in a computer-readable medium.

In particular, the control unit 430 according to the embodiment of the present invention may include an analysis / setting module 431 and an advertisement sending module 432. [

The analysis / setting module 431 generates profiling data based on the customer information and the product information stored in the storage unit 420 and calculates an expected reaction rate for each product registered from the advertiser terminal device 200.

Also, the analysis / setting module 431 sets the charging unit price for each customer group based on the calculated expected reaction rate. Preferably, the billing unit price is set in a charge-per-click system, but is not limited thereto.

The analysis / setting module 431 controls the communication unit 410 so that the set charging rate for each customer group is transmitted to the advertiser terminal device 200 and the customer group selected from the advertiser terminal device 200 via the communication unit 410 When the charging unit price is received, it is stored in the storage unit 420.

In addition, the analysis / setting module 431 calculates the advertisement exposure frequency.

There may be various embodiments for setting the frequency of advertisement exposure here.

First, the frequency of advertisement exposure may be calculated based on the number of non-advertisement products to be displayed on the user interface, and the frequency of advertisement exposure may be adjusted based on the calculated reference frequency. In calculating the reference exposure frequency, the number of advertising products may be further considered.

The frequency of the advertisement exposure is preferably set to be higher than the reference exposure frequency determined by the non-advertisement product, but is not limited thereto. The difference in the ratio between the reference exposure frequency and the advertisement exposure frequency may be set arbitrarily by the administrator of the advertisement providing apparatus 400 or may be set considering one or more of the predicted response rate, the charging unit price, and the number of advertisement products.

The frequency of ad exposure considering the predicted response rate for each customer group may be set in consideration of the targeting factors included in the expected response rate. As described above, in order to estimate the expected response rate for each customer group, personal information or product information of each customer is considered, and each customer group has different purchasing characteristics. That is, the expected response rate for the advertisement may vary depending on the day of the week, the season, or the occurrence of a specific event such as a discount event, and may be set so that the frequency of the advertisement exposure varies according to a specific period or time.

The frequency of advertisement exposure by the billing unit price can be determined by setting the frequency of advertisement exposure proportionally to the billing unit price. In the embodiment of the present invention, when the billing unit price is high, the volume of the customer parameter to which the advertisement is transmitted is small and the expected response rate is set high. In such an environment, different billing unit prices may be selected for the advertisement product 1 and the advertisement product 2 by different advertiser terminal devices 200, respectively, and the advertisements may be set to provide advertisements to different customer parameters. However, even in such a case, a certain portion of the customer's parameters may be duplicated. On the other hand, the advertisement providing apparatus 400 may be configured such that the advertisement exposure rate is higher than that of the advertisement product having a lower charging unit price The frequency of the advertisement exposure can be set.

The advertisement sending module 432 is a module for providing the advertisement registered by the advertiser terminal device 200 to the user terminal device 100 according to the embodiment of the present invention. And an advertisement based on the unit price of the registered product and the frequency of advertisement exposure.

At this time, the advertisement is provided based on the customer group selected with respect to the billing unit price, the information on the billing unit price, and the frequency of advertisement exposure.

The advertisement transmission module 432 transmits a control message to the user terminal device 100 or the web service server 300 through the communication unit 410 so that the advertisement product and the non-advertisement product are sequentially displayed in the same display area together with the advertisement .

Although not shown, the advertisement providing apparatus 400 according to the embodiment of the present invention may further include an input device and an output device used in a general computing device.

FIG. 6 is a flowchart showing the operation of the advertisement providing apparatus 400.

Referring to FIG. 6, first, the advertisement providing apparatus 400 registers a product for providing an advertisement from an advertiser terminal device (S600).

In step S602, the advertisement providing apparatus 400 sets the charging unit price for the goods registered from the advertiser terminal 200 in step S600.

In this case, the unit price per customer group may be a PPC value set by the per-click charging method.

The billing unit price is calculated by calculating an expected reaction rate for each product group that the advertisement providing apparatus 400 has registered based on the customer information and the product information and setting a charging unit price for each customer group based on the calculated expected reaction rate To the advertiser terminal device (200), and selects one of the billing unit rates per customer group transmitted from the advertiser terminal device (200).

Then, the advertisement providing apparatus 400 calculates an advertisement exposure frequency for the registered goods (S604).

At this time, a method of calculating the reference exposure frequency based on the number of non-advertisement products and setting the exposure frequency of the registered product higher than the reference exposure frequency based on the calculated reference exposure frequency, .

Alternatively, the frequency of exposure may be differentiated and set according to a predetermined period or a predetermined time period including one of year, quarter, month, and day in consideration of the characteristics of the customer group selected for each registered product.

Alternatively, it is possible to set the frequency of exposure for a product having a relatively high charging unit price among the registered products to be higher than the frequency of exposure of the selected product at a relatively low charging unit price.

When the frequency of the advertisement exposure is set, the advertisement providing apparatus 400 sequentially displays the registered advertisement product and the non-advertisement product in the same display area, And provides an advertisement for the received product (S606).

In addition, the advertisement providing apparatus 400 can check the response of the customer who receives the advertisement every predetermined period, and calculate the advertisement cost based on the set billing unit price.

The operation of the advertisement providing apparatus 400 according to the embodiment of the present invention has been described with reference to flowcharts.

The present invention includes a program for performing an advertisement providing method, wherein the program recorded on the recording medium can be read and installed in a computer and executed to execute the functions described above.

In order to allow a computer to read a program recorded on a recording medium and to execute functions implemented by the program, the above-mentioned program may be stored in a computer-readable medium such as C, C ++, JAVA, machine language, and the like.

That is, the above code can be used for a data-oriented language such as SQL, dBase, and the like, a system language such as C, Objective C, C ++, assembly, and the like, an architectural language such as Java, NET and an application language such as PHP, Ruby, Perl, But it is not so limited and may include all languages well known to those of ordinary skill in the art to which the present invention belongs.

The code may include a function code related to a function or the like that defines the functions described above and may include an execution procedure related control code necessary for the processor of the computer to execute the functions described above according to a predetermined procedure.

In addition, such code may further include memory reference related code as to what additional information or media needed to cause the processor of the computer to execute the aforementioned functions should be referenced at any location (address) of the internal or external memory of the computer .

In addition, when a processor of a computer needs to communicate with any other computer or server that is remote to execute the above-described functions, the code may be stored in a memory of the computer using a communication module of the computer, It may further include a communication-related code such as how to communicate with another computer or a server, and what information or media should be transmitted or received during communication.

Such computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks and magnetic tape, compact disk read only memory (CD-ROM) Optical media such as a DVD (Digital Video Disk), a magneto-optical medium such as a floppy disk, and a ROM (Read Only Memory), a RAM , Random Access Memory), flash memory, EPROM (Erasable Programmable ROM), and EEPROM (Electrically Erasable Programmable ROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits.

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

The functional program for implementing the present invention and the related code and code segment may be implemented by programmers in the technical field of the present invention in consideration of the system environment of the computer that reads the recording medium and executes the program, Or may be easily modified or modified by the user.

Each step according to embodiments of the present invention may be implemented by a computer-executable instruction and executed by a computing system. As used herein, a "computing system" is defined as one or more software modules, one or more hardware modules, or a combination thereof that operate in conjunction with performing an operation on electronic data.

For example, the definition of a computer system includes a software module such as a personal computer's operating system and a hardware component of a personal computer. The physical layout of the module is not important. The computer system may include one or more computers connected through a network.

Likewise, a computing system may be implemented in a single physical device in which an internal module, such as a memory and a processor, operates in conjunction with performing an operation on the electronic data.

Implementations implementing the technical features described herein may also include back-end components, such as, for example, a data server, or may include middleware components such as, for example, application servers.

For example, in a computing system that includes a front-end component, such as a web browser or a client computer with a graphical user interface, that can interact with an implementation of the subject matter described herein, or any combination of one or more of such back-end, middleware, or front- . The components of the system may be interconnected by any form or medium of digital data communication, for example, a communication network.

That is, the apparatus for performing the advertisement providing method according to the present invention can be implemented to perform the above-described embodiments based on the computing system described below.

7 is a diagram illustrating an operating environment of an apparatus for performing an advertisement providing method according to an embodiment of the present invention. That is, this diagram is for explaining the operating environment of the advertiser terminal device 200 or the advertisement providing device 400.

Figure 7 and the following discussion are intended to provide a brief, general description of a suitable computing environment in which the invention may be implemented. Although not required, the invention may be described in connection with computer-executable instructions, such as program modules, being executed by a computer system.

Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The computer executable instructions, associated data structures, and program modules illustrate examples of program code means for carrying out the acts of the invention disclosed herein.

In the present invention, the analysis / setting module 431 and the advertisement sending module 432 of the advertisement providing apparatus 400 or the steps shown in FIGS. 2, 4 and 6 may be implemented by the program modules described above.

7, an exemplary computing system embodying the present invention includes a processing unit 11, a system memory 12, and various system components including the system memory 12 connected to the processing unit 11 And a system bus 10 for communicating with the system.

The processing unit 11 may execute computer-executable instructions designed to implement the features of the present invention.

The system bus 10 may be any of several types of bus structures including a local bus, a peripheral bus, and a memory bus or memory controller using any of a variety of bus architectures.

The system memory 12 includes a ROM (Read Only Memory) 12a and a RAM (Random Access Memory) 12b. A basic input / output system (BIOS) 13a, containing the basic routines that help to transfer information between components within a computing system, such as during start-up, may generally be stored in ROM 12a.

The computing system may include storage means, for example, a hard disk drive 15 that reads information from, or writes information to, the hard disk, reads information from, or writes information to, And an optical disk drive 17 that reads information from, or writes information to, an optical disk such as, for example, a CD-ROM or other optical media .

The hard disk drive 15, the magnetic disk drive 16 and the optical disk drive 17 are connected by a hard disk drive interface 18, a magnetic disk drive-interface 19 and an optical drive interface 20, respectively, And is connected to the bus 10.

Further, the computing system may further include an external memory 21 as a storage means. The external memory 21 may be connected to the system bus 10 through an input /

The above-described drives and their associated computer-readable media readable and writable by the drives provide non-volatile storage of computer-executable instructions, data structures, program modules and other data.

The exemplary environment described herein illustrates a hard disk 15, magnetic disk 16 and optical disk 17, but may also include magnetic cassettes, flash memory cards, DVDs, Bernoulli cartridges, RAMs Other types of computer readable media for storing data, including ROM, ROM, etc., may be used.

Includes one or more program modules including an operating system 13b, one or more application programs 13c, other program modules 13d, and program data 13c that are loaded and executed by the processing unit 11 The program code means may be stored in the hard disk 15, the magnetic disk 16, the optical disk 17, the ROM 12a or the RAM 12b.

In addition, the computing system may receive commands and information from a user through other input devices 22 such as a keyboard, a pointing device, a microphone, a joystick, a game pad, a scanner, These input devices 22 may be connected to the processing unit 11 via an input / output interface 24 connected to the system bus 10.

The input / output interface 24 may be, for example, a serial interface such as a serial port interface, a PS / 2 interface, a parallel port interface, a USB interface, an Institute of Electrical and Electronics Engineers (IEEE) 1394 interface (i.e., FireWire interface) Any of a variety of different interfaces can be represented logically, or even combinations of different interfaces can be represented logically.

In addition, the computing system to which the present invention is applied may further include a display device 26 such as a monitor or LCD or an audio device 27 such as a speaker or microphone, which may be connected via a video / audio interface 25 And is connected to the system bus 10.

For example, other peripheral output devices (not shown), such as speakers and printers, may also be connected to the computer system. The video / audio interface unit 25 may include a high definition multimedia interface (HDMI), a graphics device interface (GDI), or the like.

Further, the computing system embodying the invention is connectable to a network such as, for example, an office-wide or enterprise-wide computer network, a home network, an intranet, and / or the Internet. The computer system may exchange data with external sources such as, for example, a remote computer system, a remote application, and / or a remote database.

To this end, a computing system to which the present invention is applied includes a network interface 27 for receiving data from an external source and / or for transmitting data to an external source.

In the present invention, such a computing system can transmit and receive information to and from a remote device via the network interface 27. [ For example, when the computing system refers to the advertiser terminal device 200, information can be exchanged with the advertisement providing device 400 through the network interface 27. [

On the other hand, when the computing system refers to the advertisement providing apparatus 400, information can be exchanged with the advertiser terminal apparatus 200 through the network interface 27. The network interface 27 may be represented by a logical combination of one or more software and / or hardware modules, such as, for example, a network interface card and a corresponding Network Driver Interface Specification ("NDIS") stack.

Likewise, the computer system receives data from an external source via the input / output interface 24 or transmits data to an external source. Output interface 24 may be coupled to a modem 23 (e.g., a standard modem, a cable modem, or a digital subscriber line (" DSL ") modem) Lt; / RTI > and / or transmit data to an external source.

Although FIG. 7 shows an operating environment suitable for the present invention, the principles of the present invention may be employed with any system that can implement the principles of the present invention, with appropriate modifications if necessary. The environment shown in Fig. 7 is merely illustrative and does not represent a small portion of a very diverse environment in which the principles of the present invention may be implemented.

In addition, various information generated upon execution of the advertisement providing program of the present invention can be stored and accessed in any computer readable medium related to the computing system such as Fig.

For example, a portion of these program modules and a portion of the associated program data may be stored in the system memory 12, such as in the operating system 13b, the application program 13c, the program module 13d, and / (13e).

Further, when a mass storage device such as a hard disk is connected to the computing system, such program modules and related program data may be stored in the mass storage device.

In a networked environment, program modules associated with the present invention, or portions thereof, may be provided to a remote computer system, such as the computing system of the web service server 300, connected via a modem 23 or network interface 25 of the input / And / or a remote memory storage device such as a mass storage device. The execution of such a module can be performed in a distributed environment as described above.

As described above, the present specification contains details of a number of specific implementations, but they should not be construed as being limitations on the scope of any invention or claimability, but rather on the particular embodiment of a particular invention But should be understood as an explanation of the features. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment.

Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous.

Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

The description sets forth the best modes of the present invention, and is provided to illustrate the invention and to enable those of ordinary skill in the art to make and use the invention. The written description is not intended to limit the invention to the specific terminology presented.

Thus, although the present invention has been described in detail with reference to the above examples, those skilled in the art will appreciate that various modifications, changes, and modifications can be made thereto without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited by the described embodiments but should be defined by the claims.

The present invention relates to an advertisement providing method and an advertisement providing apparatus for performing the advertisement providing method. In the advertisement providing apparatus, a user interface for displaying advertisement products and non-advertisement products sequentially in the same display area of the user terminal The contents of the advertisement can be confirmed without recognizing that the user is an advertisement, and a method for setting an exposure frequency of the advertisement product and the non-advertisement product can be provided.

The present invention can provide an advertisement in a state in which a negative recognition of a user about an exposure of an advertisement is excluded, thereby providing an efficient advertisement service to an advertiser, which can contribute to the development of a service industry, The invention is industrially applicable since it is not only possible to market or operate, but also can be practically and practically carried out.

100: User terminal device
200: Advertiser terminal device
300: Web service server
400: Ad serving device
500: Network

Claims (9)

A method for providing an advertisement by an advertisement providing apparatus,
Registering a product for providing an advertisement from one or more advertiser terminal devices;
Setting a charging unit price of the registered product;
Setting an advertisement exposure frequency for the registered product; And
Sequentially displaying the registered product and the non-advertisement product in the same display area of the user terminal device, and exposing the registered product by the set advertisement exposure frequency;
Wherein the advertisement is provided to the user. The method according to claim 1,
Wherein the non-advertisement product includes a customized product selected in a customized manner according to a general product or recommendation logic selected corresponding to the search keyword. The method according to claim 1,
Wherein the step of setting the advertisement exposure frequency comprises:
Calculating a reference exposure frequency based on the number of non-advertisement products,
And setting an exposure frequency of the registered product higher than the reference exposure frequency based on the calculated reference exposure frequency. The method according to claim 1,
Wherein the step of setting the advertisement exposure frequency comprises:
Wherein the frequency of advertisement exposure is set by differentiating the frequency of exposure by a predetermined period or a predetermined time period in consideration of the characteristics of the customer group selected for each registered product. The method according to claim 1,
Wherein the step of setting the advertisement exposure frequency comprises:
Wherein a relatively low billing unit price is set to be higher than an exposure frequency of a selected commodity to a relatively high billing unit price among the registered commodities. The method according to claim 1,
The step of setting the charging unit price includes:
Collecting customer information and product information;
Calculating an expected reaction rate for each customer based on the customer information and the product information; And
Setting a charging unit price per customer group based on the calculated expected reaction rate;
And an advertisement providing step of advertising the advertisement. The method according to claim 1, wherein the setting of the charging unit price includes:
Setting a charging unit price for each of the at least one customer group for the registered product; And
And transmitting the billing unit price set for each customer group to the advertiser terminal device, and selecting a customer group and a billing unit price to provide an advertisement for each advertiser terminal device. A computer-readable recording medium on which a program for executing the method according to any one of claims 1 to 7 is recorded. A communication unit for transmitting and receiving data to and from the advertiser terminal device and the user terminal device; And
Setting a billing unit price of the advertisement product registered from the advertiser terminal device through the communication unit, setting an advertisement exposure frequency for the registered product, and transmitting the advertisement product and the non-advertisement product to the user terminal device connected through the communication unit A controller for sequentially outputting the registered advertisement product and non-advertisement product to the same display area of the user terminal device and exposing the registered advertisement product by the set advertisement exposure frequency;
And an advertisement providing device.

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