WO2015075703A1

WO2015075703A1 - Target advertisement service system using smart phone, and method for same

Info

Publication number: WO2015075703A1
Application number: PCT/IB2014/066946
Authority: WO
Inventors: 김필재
Original assignee: 주식회사 이베이코리아
Priority date: 2013-11-21
Filing date: 2014-12-16
Publication date: 2015-05-28
Also published as: KR101661014B1; KR20150059204A

Abstract

The present invention relates to a target advertisement service system using a smart phone, and a method for same, which have the effect of being able to detect various applications being executed on a user's smart phone in real time, and using the detected information to provide an optimized and customized target advertisement service through various advertising techniques tailored to fit the characteristics of the user using the smart phone.

Description

Specification

Name of invention: Target advertisement service system using smartphone and method thereof

Field of technology

[1] The present invention relates to a target advertising service system using a smartphone and a method thereof, and more specifically, to various types of running on a user's smartphone.

The present invention relates to a target advertisement service system using a smartphone and a method for detecting an application in real time and using the smartphone to provide a customized target advertisement service optimized by various advertisement methods according to a user's characteristics.

Background

[2] In the modern information society, computers and the Internet have emerged as essential tools for new communication as a medium for transmitting information, and the computer and internet users have come to know from the various harms and adverse functions of informatization that are contrary to the convenience of informatization. Protection is, of course, demanded by rapid changes in the environment and continuous new changes.

[3] The Internet is also acting as a new medium that enables real-time communication between businesses and individuals, and between individuals and individuals, rather than the meaning of a computer-to-computer connected network, thereby increasing interest in various advertisements on the Internet. Doing.

[4] In general, conventional internet advertisements display advertisements in the form of banner and text on main and search results pages and main subpages in two ways: target and nontarget. There are two types of operation: exclusive and rolling. Advertisements are made by advertisers requesting a result page for a specific keyword search.

[5] Currently, various advertising techniques used in computers and the Internet are mostly click advertisements or exposure advertisements based on banner advertisement techniques, and random distribution or specific target advertisements to an unspecified number through internet e-mail. Recently, there have been several commercialization techniques using mediation advertisement using pop-up technique using internet advertising web browser engine or pop-up helper window technique with specially-made hardware (mouse, keyboard, etc.) and movable drive. Being

[6] Meanwhile, the banner advertisement described above refers to an advertisement that is made by attaching a stripe to an Internet home page and the like, and is implemented as a graphic image by attaching a name or content of a specific website to one side of a popular home page. This banner ad is called 'Banner', and the banner ad is placed in a predetermined standard using a video file. The form of payment to the manager is used.

[7] In addition, in order to analyze the advertising effect, the banner is counted on how many times the banner is shown to users or how many times the banner graphic has been downloaded for a certain period of time, or the advertiser is charged accordingly. It started with a simple form of advertising, but recently it has been diversified by putting a video in the banner advertisement or implementing it to be fixed on the screen when the homepage is opened.

[8] The banner advertisements usually use GIFs (Graphics) for various graphics.

Interchange Format is widely used in the form of a file format. Nowadays, a lot of banner advertisements in Flash format mean that various multimedia banner advertisements have been made possible by solving the speed problem of the Internet. . However, most homepages are unsatisfied with long loading times due to the client's banner, so the banner ads are used with limited capacity.

[9] Thus, banner advertisements, which are strip-shaped advertisements that are exposed on some parts of the website,

This is the most efficient way to attract large amounts of traffic to your website. The type of banner ad is a static banner that doesn't change the content of the ad, or a graphic that changes or rotates within the banner.

Animated Banner, an interactive banner that lets you respond to the user's mouse or to exchange data with the user.

[10] The static banner has the advantage of low production cost and no technical limitation, while the limitation of advertising message and low click rate is achieved. The animated banner has the advantage of increasing click rate and delivering more messages. On the other hand, there is a problem with a large file size. Also, the interactive banner has a disadvantage in that the loading speed is delayed while the involvement of the recipient is high and the expansion of various campaigns is possible.

[11] In addition, various advertising techniques used in computers and the Internet include CPC (Cost Per).

There are models of advertising mediation techniques using Click) model technique, Cost Per Mill (CPM) model technique, Cost Per Action (CPA) model technique, and a new window (pop-up helper) of web browser.

[12] The CPC model technique is an advertisement technique using an indirect promotional material such as a banner or a text sentence, and the advertiser pays an advertisement fee according to the number of times that the promotional material for advertisement is clicked. It is an advertising technique using indirect promotional materials, and a method of spending advertising costs according to the number of times the promotional materials are exposed. The CPA model technique is an advertising technique that is determined according to the user's action result. Instead, the cost is paid by the unit in which the transaction, such as the purchase or membership of the actual user, occurs.

[13] The model of the advertisement brokerage technique using the new window of the web browser is provided by the Internet user. Forced visits to websites or attempts to go elsewhere

Ad mediation technology that uses a web browser engine to open a new window of the web browser and drives a pop-up program of a specific advertising agency. It is a compelling advertising technique for advertising. Is a limited method of advertising that loads your web browser.

[14] In addition, in the above-described advertising method using the Internet, conventional Internet advertising

Most of these are banner ads or button ads that have a small footprint, mixed with Internet information in one frame of the Web browser.

[15] On the other hand, recently, the advantages of mobile phones and personal digital assistants (PDAs) have been combined.

Smartphones are proliferating at a rapid pace. The smartphones can perform data communication through wireless data communication networks such as Wi-Fi networks and mobile communication networks, and install various application programs.

It can be operated and can be connected to the Internet to receive various services.

[16] With the rapid spread of smartphones, the main media of existing advertising services are being carried from TV and internet to smartphones. Advertisements using smartphones are usually provided as a replacement fee for free application. In most cases, advertising services using push messages have recently been made.

[17] With the rapid spread of smartphones around the world, the software, game, and content markets have begun to evolve into a form suitable for the fast-speed smartphone platform.

[18] In addition, the number of subscribers who own smartphones has increased,

As the time spent increases, smartphones have been recognized for their suitability as an advertising platform, and the advertising industry is also beginning to make a profit on the smartphone platform.

[19] [Preceding Technical Documents]

[20] [Patent Documents]

[Patent Document 1] Domestic Patent Publication No. 10-2004-0099223

Detailed description of the invention

Technical task

[22] The present invention has been made to solve the above-mentioned problems.

The goal is to use a smartphone that detects various applications running on the user's smartphone in real time and uses them to provide customized target advertisement services optimized by various advertisement methods according to the characteristics of the user when using the smartphone. To provide an advertising service system and method thereof. Task solution

[23] The first aspect of the present invention, in order to achieve the above object, is to execute

Smartphones with an app process detection module that periodically detects an application; and app process database provided with the app process detection data detected from the smartphone's ¾ process detection modules. In comparison with the DB), the present invention provides a target advertisement service system using a smartphone including a target advertisement server for transmitting target advertisement data corresponding to the same app list to the corresponding smartphone.

[24] Here, an application service related to a shopping mall pre-installed in the smartphone is provided.

It is desirable that the app process detection module be operated while running.

[25] Preferably, when the shopping mall-related application is installed on the smartphone, the user monitoring list is generated by comparing the preset app package list and the smartphone user installation list with the app process detection module installed together. The ¾ process detection modules may periodically detect whether an application in the generated user monitoring list is executed.

Preferably, the app process detection data is made up of the name of the executed application, and the smartphone user information is a member ID (ID) information registered as a member through a shopping mall related application service pre-installed on the smartphone. Can be done.

[27] Preferably, the target advertisement server is an up process of the smartphone.

Target ad groups and target ad validity times can be recorded, stored, and managed for each user in a pre-established target ad database (DB) based on ^< ¾ process sensing data detected from the sensing modules and corresponding smartphone user information.

Preferably, the target advertisement server, ¾ process of the smartphone

Smartphones in a pre-built user information database (DB) based on the ¾ process detection data detected from the sensing modules and the corresponding smartphone user information.

Application usage history information can be stored in database (DB) for each user.

Preferably, the target advertisement data transmitted to the smartphone through the target advertisement server may include at least one of banner advertisement, coupon payment, product recommendation, and lock screen advertisement when executing a specific application service installed in the smartphone. It can be in the form of advertising data.

[30] The second aspect of the present invention provides a system including a smartphone and a target advertisement server.

A method of using a target advertisement service, the method comprising: ( _a ) periodically detecting an application executed by a user through an app process detection module installed in the smartphone; and (b) the step through the target advertisement server The smartphone user information is provided with the ¾ process detection data detected in (a). Compared with a pre-stored app list database (DB) to provide a target advertising service method using a smartphone comprising the step of transmitting the target advertising data corresponding to the same app list to the corresponding smartphone.

[31] Here, the application associated with the shopping mall pre-installed via the smartphone

It is desirable to run the app process detection module while the service is running.

Preferably, when the shopping mall-related application is installed on the smartphone, the user monitoring list is generated by comparing the entire app package list and the user-installed app list, which are installed together with the app process detection module. App process detection modules can periodically detect whether the application in the user monitoring list created above is running.

Preferably, in step (b), the app process detection data is executed.

In the name of the application, the smartphone user information may be composed of member ID information registered as a member through a shopping mall related application service already installed in the smartphone.

Preferably, after the step (b), through the target advertising server

In step (a), the steps of recording, storing and managing the target advertisement group and the target advertisement validity time for each user in the target advertisement database (DB) pre-established based on the detected application process detection data and the corresponding smartphone user information are provided. May contain more.

Preferably, after the step (b), the target advertising server through the

On a per-user basis in a prebuilt user information database (DB) based on the app process detection data detected in step (a) and the corresponding smartphone user information.

The method may further include storing and managing the application usage information in a database.

Preferably, after the step (b), through the target advertising server

The target advertisement data transmitted to the smartphone may be in the form of at least one of advertisement data, banner advertisement, coupon payment, product recommendation, and lock screen advertisement when executing a specific application service installed in the smartphone.

The third aspect of the present invention provides a recording medium that records a program for executing a target advertisement service method using a smartphone as described above.

[38] The target advertisement service method using a smartphone according to the present invention may be implemented by computer readable codes on a computer readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system.

[39] For example, computer-readable recording media include ROM, RAM,

CD-ROM, magnetic tape, hard disk, floppy disk, removable storage device, non-volatile memory (Flash Memoiy), optical data storage device. Effects of the Invention

[40] As described above, according to the target advertisement service system using the smart phone of the present invention and the method thereof,

The advantage is that the application can be sensed in real time and used to provide customized target advertisement services optimized by various advertisement methods according to the characteristics of the user when using the smartphone.

Brief description of the drawings

1 is a target advertising service using a smartphone according to an embodiment of the present invention

This is the overall block diagram to describe the system.

2 is a target advertising service using a smartphone according to an embodiment of the present invention

This is the overall flow chart to illustrate the method.

Best Mode for Carrying Out the Invention

[43] In the following, the advantages and features of the present invention and how to achieve them are attached.

Reference will be made to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments disclosed below, but will be embodied in various other forms, and the embodiments are only intended to complete the disclosure of the present invention and to provide general knowledge in the technical field to which the present invention belongs. It is provided to fully convey the scope of the invention to those skilled in the art, and the present invention is defined only by the scope of the claims. Throughout the specification, the same reference numerals refer to the same components. "And / or" includes each and all combinations of one or more of the items mentioned.

[44] Although the first and second are used to describe various elements, components and / or sections, of course, these elements, components and / or sections are not limited by these terms. These are merely used to distinguish one element, component or section from other elements, components or sections. Thus, the first element, first component or first section mentioned below is intended to be technical in the present invention. Of course, it may also be a system element, a second component or a second section within the idea.

[45] The terminology used in this specification is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In this specification, the singular encompasses the plural unless the context clearly dictates otherwise.

“Comprises” and / or “comprising” refers to a component, step, operation, and / or device that excludes the presence or addition of one or more other components, steps, operations, and / or devices. I never do that.

[46] Unless otherwise defined, all terms used in this specification (including technical and scientific terms) may be used as meanings that may be commonly understood by persons of ordinary knowledge in the technical field to which this invention belongs. Terms that are defined in commonly used dictionaries are ideally unless they are clearly specifically defined. Or not overly interpreted.

In addition, in the description of the embodiments of the present invention, if a detailed description of the known function or configuration is found to unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms defined as a function of embodiments of the invention may vary depending on the intention or custom of the user, operator, etc. Therefore, the definition should be based on the contents throughout the specification.

This is the overall block diagram to describe the system.

Referring to FIG. 1, a target advertisement service system using a smartphone according to an embodiment of the present invention is largely connected to at least one through a communication network 10.

Smartphones (100-1 to 100-N) and the target advertising server 200, and so on.

Here, the communication network 10 is a communication network which is a high-speed network of a large communication network capable of large capacity, long distance voice and data service, and includes WiFi, Wibro, Wimax, etc. for providing Internet or high-speed multimedia service. It may be the next generation wireless network.

In this case, the Internet (Internet) is a TCP / IP protocol and a number of services existing in the upper layer, that is, Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), It is a global open computer network structure that provides Simple Mail Transfer Protocol (SMTP), Simple Network Management Protocol (SNMP), Network File Service (NFS), and Network Information Service (NIS). 100-N) provides an environment that allows any user to connect to the target advertisement server 200, which will be described later. The Internet may be a wired or wireless Internet, in addition to a wired public network, a wireless mobile communication network, or a mobile phone. It may be a core network integrated with the Internet.

If the communication network 10 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an example of an asynchronous mobile communication network, a WCDMA communication network may be used. have. In this case, although not shown, the mobile communication network may include a Radio Network Controller (RNC). On the other hand, the WCDMA network may be an example, but may be an IP network based on a next generation communication network such as 3G LTE network, 4G network, or other IP. Such a communication network 10 performs a role of mutually communicating signals and data between the smartphones 100-1 to 100-N and the target advertisement server 200.

[53] And, smartphones (100-1 to 100-N) are common cell phones (aka feature phones).

Unlike phone)), various applications that users want

A mobile phone based on an open operating system that allows you to download and use the program freely and delete it. All mobile phones with mobile office functions as well as commonly used voice / video calls and internet data communication. Or any Internet phone or tablet that does not have voice calls but has Internet access

Understanding is desirable for communication devices that include a PC (Tablet PC).

[54] These smartphones (100-1 to 100-N) are equipped with a variety of open operating systems.

It can be implemented in a smart phone, the open operating system, for example,

Nokia's Symbian, Lims's BlackBerry, Apple's

It could be the iPhone, Microsoft's Windows Mobile, Google's Android, or Samsung's Sea.

[55] As such, smartphones (100-1 to 100-N) use an open operating system.

Unlike mobile phones with a closed operating system, users can randomly

Application programs can be installed and managed.

[56] That is, the above-mentioned smartphone (100-1 to 100-N) is basically a control unit, a memory unit,

A screen output unit, a key input unit, a sound output unit, a sound input unit, a camera unit, a wireless communication module, a near field communication module, and a battery for power supply are provided.

The control unit is a generic term for a functional configuration for controlling the operation of the smartphones 100-1 to 100-N, and includes at least one processor and an execution memory, and includes the smartphones 100-1 to 100-N. It is connected via the bus with each functional component provided in the bus.

The control unit calculates at least one program code included in the smartphones 100-1 to 100-N through the processor and loads the program code into the execution memory, and calculates at least one result through the bus. It passes to the function component to control the operation of the smartphone (100-1 to 100-N).

[59] The memory unit is a generic term for nonvolatile memory provided in smartphones 100-1 to 100-N, and includes at least one program code executed by the control unit and at least one data set used by the program code. Save it and keep it. The memory unit is basically used for operating systems of smartphones (100-1 to 100-N).

Stores the system program code and system data set, the communication program code and communication data set that handles wireless communication connections of smartphones (100-1 to 100-N), and at least one grand program code and grand data set. Program code and data sets for implementing the invention are also stored in the memory section.

The screen output unit includes a screen output device (for example, an LCD (Liquid Crystal Display) device) and an output module for driving the screen output unit. The screen output unit is connected to the control unit by a bus to provide a screen output among various calculation results of the control unit. The operation result is output to the screen output device.

The key input unit includes a key input device (or a touch screen device interlocking with the screen output unit) having at least one key button and an input module for driving the key input unit, which is connected to the control unit by a bus and is connected to the control unit. Enter a command to command each operation of the operation, or input necessary data to the operation of the control unit.

The sound output unit includes a speaker for outputting a sound signal and the speaker.

It is composed of a sound mode for driving, and connected to the control unit and a bus The operation result of the sound output among the various operation results of the control unit is output through the speaker. The sound modules decode sound data to be output through the speaker and convert the sound data into a sound signal.

The sound input unit is a microphone for receiving a sound signal and the

The sound module is configured to drive a microphone, and transmits sound data input through the microphone to the controller. The sound module encodes and encodes a sound signal input through the microphone.

The camera unit drives the optical unit and the charge coupled device (CCD).

A bitmap input to the CCD through the optical unit

Acquire data. The bitmap data may include both image data and still image data of a still image.

65. The wireless network communication module is a general term for a communication configuration for connecting wireless communication, and includes at least one antenna, an RF module, a baseband module, and a signal processing module for transmitting and receiving radio frequency signals in a specific frequency band. It is connected to the control unit and the bus and transmits the calculation result for wireless communication among the various calculation results of the control unit through wireless communication, or receives data through wireless communication and transmits the data to the control unit. Maintains connection, registration, communication, and handoff procedures.

In addition, the wireless network communication module includes a mobile communication configuration for performing at least one connection, location list, call processing, call connection, data communication, and handoff according to the CDMA / WCDMA standard. According to the intention of the person skilled in the art, the wireless network communication module may further include a mobile Internet communication configuration for performing at least one of the connection, location registration, data communication, and handoff according to the IEEE 802.16 standard. It is clear that the present invention is not limited by the configuration of wireless communications it provides.

The short range wireless communication module transmits a radio frequency signal within a predetermined distance.

It consists of a short-range wireless communication module that connects a communication session using a communication medium, and preferably includes at least one of ISO 180000 series standard RFID communication, Bluetooth communication, Wi-Fi communication, and public wireless communication certificate. The wireless communication module may be integrated with the wireless network communication module.

The smartphone configured as described above (100-1 to 100-N) refers to a terminal capable of wireless communication, and any device capable of transmitting and receiving data through a network including the Internet in addition to the smartphone may be applicable. That is, the smartphone 100-1 to 100 -N may include at least one notebook PC, a tablet PC, a mobile terminal and a portable terminal having a short message transmission function and a network connection function.

In particular, the smartphone 100-1 to 100-N applied to an embodiment of the present invention periodically detects various applications (or apps) that a user executes. Process detection modules 150 are installed.

[70] In addition, smartphones (100-1 to 100-N) may be used, for example, via the App Store.

Open-market shopping mall related applications (eg, auction app) program

You can download and perform shopping mall-related application services, and the app process while the shopping mall-related application services are running.

It is desirable that the sensing module 150 be operated.

[71] In other words, an app process installed on a user's smartphone (100-1 to 100-N)

The sensing modules 150 can detect an application that the user newly runs while the mall related application service continues to run in the background.

In addition, the shopping mall is associated with the user's smartphone (100-1 to 100-N).

When the application is installed, the user monitoring list is compared with the app process detection modules 150 installed by the user's consent and the entire pre-sorted app package list and smartphone user installation list for ad targeting. It is preferable to create one.

[73] At this time, the app process installed in the user's smartphone (100-1 to 100-N)

Sensing modules 150 are periodically generated (eg, about 30 seconds).

It is preferable to detect whether the application in the monitoring list is executed, and transmit the corresponding smartphone user information to the target advertisement server 200, which will be described later along with the detected app process detection data.

For example, the mall-related application has a list of app names (ie, a list of all app packages) of various categories, and the mall-related application service monitors whether or not the user is running to optimize monitoring resource usage. You can create a user monitoring list by comparing the entire list of app packages you want to perform with the list of installed apps on your smartphone (100-1 to 100-N).

Meanwhile, the entire list of app packages can be obtained through the App Store, for example.

Classification (e.g. Category / Category Sub Category / App Name (ex,

Travel / Tickets / Asiana Airlines, Travel / Tickets / Korean Air, Travel / Tickets / Just Go Flights Worldwide have.

In addition, the target advertisement server 200 transmits the corresponding smartphone user information together with the app process detection data detected from the app process detection modules 150 installed in the user's smartphone 100-1 to 100-N. Compared with the pre-stored app list database (DB), the target advertisement data corresponding to the same app list is transmitted to the user's smartphone (100-1 to 100-N).

In other words, the target ad server 200 is configured to display the smartphone user information together with the app process detection data detected from the app process detection modules 150 installed in the user's smartphone 100-1 to 100-N. Receive and store pre-stored app list database (DB) It can be used to identify users, running apps, types of apps, etc., and to store and manage the characteristics of users.

[78] At this time, the app process installed in the user's smartphone (100-1 to 100-N)

App process detection data detected from the detection module 150 is preferably made of the name of the executed application, the smartphone user information is a shopping mall-related application (for example, pre-installed on the user's smartphone (100-1 to 100-N)) In this case, it is preferable to use the member ID information registered as a member through the auction app service.

In addition, the target ad server 200 is the app process detection data and the corresponding application process detection from the app process detection module 150 installed in the user's smartphone (100-1 to 100-N)

Target advertisement pre-established based on smartphone user information

It is desirable to record and manage the target advertisement group and the target advertisement valid time for each user in the database 210 (eg, member Π) / target advertisement group / target advertisement valid time, etc.).

In addition, the target ad server 200 is the app process detection data and corresponding to the app process detection module 150 installed in the user's smartphone (100-1 to 100-N).

Based on the smartphone user information, application usage record information (for example, log number / member Π) / app name / execution time, etc. for each smartphone user can be obtained.

It is desirable to make a database and store and manage it in the user information database 220.

In addition, the target advertisement data transmitted to the user's smartphone (100-1 to 100-N) through the target advertisement server 200 is a specific application installed in the user's smartphone (100-1 to 100-N) (E.g., auction app, internet web page, etc.) When the service is executed, at least one of advertisement data, coupon payment, product recommendation, and smartphone lock screen advertisement is preferably formed.

[82] Meanwhile, the target advertisement server 200 is preferably implemented as a separate server.

It can be implemented as a normal online shopping mall (eg, auction-dong) server that includes, but is not limited to, all of the functionality of the target ad server 200. At this time, the smartphones (100-1 to 100-N) are connected to the communication network (10). The online shopping mall server can be connected to the online shopping mall server, and in addition to all the services of the above-described target advertisement server 200, the service can be used for the relaying services such as goods and various services of the online shopping mall server according to the wired / wireless communication processing by the communication interface. The service is also available.

A user information database (DB) that can be registered as a customer using the service of the online shopping mall server through a smartphone (100-1 to 100-N), and user information registered by the registered user is stored in the online shopping mall server. Can be stored in

In addition, the online shopping mall server is basically selected from the list of products sold.

Buyer can decide to purchase and process payment for the selected sale. Manage the necessary webpages to track the process required for shipping, track the location of the goods being delivered or track the results so that they can be shipped to the buyer for the paid products to be paid. can do.

In addition, the online shopping mall server, which is a server for operating a general online shopping mall through a communication network (10) and relaying general sales, auctions, reverse auctions, and redundancy, such as goods and services, between a seller and a buyer, establishes a communication network (10). Registered various sales products or services sold by the seller from the seller terminal, and provides the registered various sales products or services to the buyer's smartphone (100-1 to 100-N) through the communication network (10). Make sure you can buy the necessary sales merchandise or services.

[85] In the specification, the term database (DB) refers to each database.

It can mean a functional structural combination of software and hardware that stores the information that is being processed. The database can be implemented as at least one table, and a separate table for retrieving, storing, and managing information stored in the database. It can also include a Database Management System (DBMS).

[86] It can also be implemented in a variety of ways, including linked-lists, trees, and relational databases, and includes all data storage media and data structures that can store information in a database. .

Hereinafter, a method of targeting advertisement service using a smartphone according to an embodiment of the present invention will be described in detail.

This is the overall flow chart to illustrate the method.

[89] Referring to FIGS. 1 and 2, first, various kinds of executions are executed by the user through the app process detection modules 150 installed in the user's smartphone 100-1 to 100-N.

The application is detected periodically (S100).

[90] At this time, the app process while the shopping mall related application (e.g., auction app) service is preinstalled through the user's smartphone (100-1 to 100-N) is running.

It is desirable to operate the sensing module 150.

[91] Meanwhile, the shopping mall is associated with a user's smartphone (100-1 to 100-N).

When the application is installed, the app process detection modules 150 are installed together, and the user monitoring list is generated by comparing the entire preset app package list with the user installed app list, and the ^<3> process detection module 150 periodically It is preferable to detect whether an application in the generated user monitoring list is executed.

Subsequently, the smart phone user information is provided along with the app process detection data detected in the step S100 through the target ad server 200, and compared to the pre-stored app list database (DB) in the same app list. The corresponding target advertising data The smartphone (100-1 to 100-N) is transmitted to (S200).

In this case, the app process detection data is the name of the executed application.

Preferably, the smartphone user information is composed of Heowon ID (ID) information registered as a member through a shopping mall-related application service pre-installed on a smartphone (100-1 to 100-N).

In addition, after the step S200, the target through the advertisement server 200

Based on the app process detection data detected in step S 100 and the corresponding smartphone user information, the target ad group and the target advertisement valid time for each user are recorded, stored, and managed in the target advertisement database (DB) 210 which is pre-established. The step may further include.

In addition, after the step S200, through the target advertisement server 200, application usage record information for each user is based on the ¾ process detection data detected in the step S100 and the corresponding smartphone user information in a database (DB). And store and manage in user information database (DB) 220.

In addition, after the step S200, the target advertisement data transmitted to the smartphones (100-1 to 100-N) through the target advertisement server 200, the user's smartphone (100-1 to 100-N) For example, when executing a specific application service installed in the e.g., banner advertisement, coupon payment, product recommendation, and lock screen advertisement, at least one form of advertisement data is preferable.

On the other hand, the target advertising server 200, if a member accesses any of the advertising media that is sent out using the target advertising database (DB) (210),

The target advertisement data of the ad group can be displayed in real time within the preset target advertisement validity period by the smartphone (100-1 to 100-N).

The advertising media may include, for example, shopping malls in various websites (eg, auctions / Gmarkets) and advertising areas (eg, advertising areas in newspaper websites, advertising areas in portals, advertising areas in shopping malls, etc.), and shopping malls in smartphones. For example, auction / Gmarket) advertising area (for example, lock screen, auction / Gmarket ¾ my page).

[99] Also, in the general offline store advertisement screen, for example, shopping mall related

The application checks the location information (wifi connection, GPS, Bluetooth device using the device) to detect the presence of the member, and the target advertisement within the preset target effective time on the member's smartphone (100-1 to 100-N) The target advertisement data of the group can also be transmitted and displayed in real time.

[100] And, by identifying members by advertising media, online

Through the shopping mall (e.g., auction / Gmarket) website, the target ad server 200 can be confirmed by issuing unique values for identification (e.g., cookies), and offline, the app is installed on the user's mobile device. The location information of the ad medium and the location of the app can be identified by the user. That is, since the app has been installed, the app knows the member ID. Therefore, the target advertisement service according to the embodiment of the present invention Both online and offline are applicable.

On the other hand, the target advertising service method using a smartphone according to an embodiment of the present invention may also be implemented as a computer-readable code in a computer-readable recording medium. It includes any type of recording device that stores data that can be read by the system.

For example, a computer-readable recording medium may include a ROM, a RAM,

CD-ROM, magnetic tape, hard disk, floppy disk, removable storage device, flash memory, optical data storage device.

In addition, the computer-readable recording medium may be distributed to computer systems connected through a computer communication network, and may be stored and executed as code that can be read in a distributed manner.

Although preferred embodiments of the target advertisement service system and method using the smartphone according to the present invention described above have been described, the present invention is not limited thereto, but the detailed description and accompanying drawings of the claims and the invention are provided. Various modifications and variations are possible within the scope of this invention and also belong to the present invention.

Claims

Claim

A smartphone with a ¾ process detection module that periodically detects an application running by the user; and

The smartphone user information is provided along with the ¾ process detection data detected from the ¾ process detection module of the smartphone, and compared to the pre-stored App List Database (DB), the target advertisement data corresponding to the same App List is transferred to the corresponding smartphone. Target advertisement service system using a smartphone including a target advertisement server to transmit,

In paragraph 1,

Target app service system using a smartphone, characterized in that the app process detection module is operated while a shopping mall-related application service pre-installed in the smartphone is running. According to claim 1,

When a shopping mall related application is installed on the smartphone, the app process detection module generates a user monitoring list by comparing the preset entire app package list and the smartphone user installation EL list together with the app process detection module installed together. Periodically in the user monitoring list

Target advertising service system using a smartphone, characterized by detecting whether the application is running.

According to claim 1,

The app process detection data consists of the name of the executed application, and the smart phone user information comprises a member ID (ID) information registered as a member through a shopping mall related application service pre-installed on the smart phone. Target advertising service system using a phone.

In paragraph 1,

The target advertisement server, the el process of the smartphone

Smart is characterized by recording, storing and managing target ad group and target advertisement valid time for each user in the target advertisement database (DB) based on ¾ process detection data detected from the detection module and corresponding smartphone user information. Target advertising service system using a phone.

In paragraph 1,

The target advertisement server, the el process of the smartphone

¾ process-sensing data detected from the sensing modules and corresponding A target advertisement service system using a smartphone, characterized in that the database (DB) to store and manage the application usage record information for each smartphone user in a user information database (DB) previously established based on the smartphone user information. According to claim 1,

The target advertisement data transmitted to the smartphone through the target advertisement server may be in the form of at least one advertisement data when banner application, coupon payment, product recommendation, and lock screen advertisement are executed when a specific application service installed in the smartphone is executed. Target advertising service system using a smartphone characterized in that.

As a method of targeting advertisement services using a system including a smartphone and a target advertisement server,

(a) through the app process detection modules installed on the smartphone

Periodically detecting an application executed by the user; and

(b) target advertisement corresponding to the same up-list by receiving the smart phone user information along with the app process detection data detected in step (a) through the target ad server and comparing it with the pre-stored app list database (DB) Data

Target advertising service method using a smartphone comprising the step of transmitting to the smartphone.

In accordance with claim 8

A target advertisement service method using a smartphone, characterized by operating the ¾ process detection module while a shopping mall related application service pre-installed through the smartphone is running. In accordance with claim 8

When the shopping mall related application is installed on the smartphone, the app process detection module is installed together and the user monitoring list is generated by comparing the entire app package list and the user installation <¾ list, which are preset, and the ¾ process detection module is configured. Target advertising service method using a smartphone, characterized in that periodically detecting whether the application in the generated user monitoring list is executed.

In accordance with claim 8

In the step (b), the app process detection data is made of the name of the executed application, the smart phone user information is a member ID (ID) information registered as a member through a shopping mall-related application service pre-installed on the smart phone be made of Target advertising service method using a smartphone characterized in that.

[In claim 1, paragraph 8,

After the step (b), the target ad group for each user in the target advertising database (DB) previously established based on the app process detection data and the corresponding smartphone user information detected in the step (a) through the target ad server And a method of recording, storing, and managing a target advertisement valid time.

[Claim 13] In paragraph 8,

After the step (b), the application usage records for each user in the user information database (DB), which is pre-established based on the app process detection data detected in the step (a) and the corresponding smartphone user information through the target advertisement server. Information

A method of targeting advertisement service using a smartphone, characterized by further comprising a database (DB), storage and management.

[Claim 14] In paragraph 8,

After the step (b), through the target advertising server

The target advertisement data transmitted to the smartphone includes a smartphone having at least one of advertisement data, coupon payment, product recommendation, and lock screen advertisement when the specific application service installed in the smartphone is executed. Targeted advertising service method used.