WO2015075703A1 - Système de service de publicités ciblées à l'aide d'un téléphone intelligent et procédé associé - Google Patents

Système de service de publicités ciblées à l'aide d'un téléphone intelligent et procédé associé Download PDF

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Publication number
WO2015075703A1
WO2015075703A1 PCT/IB2014/066946 IB2014066946W WO2015075703A1 WO 2015075703 A1 WO2015075703 A1 WO 2015075703A1 IB 2014066946 W IB2014066946 W IB 2014066946W WO 2015075703 A1 WO2015075703 A1 WO 2015075703A1
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WIPO (PCT)
Prior art keywords
smartphone
target
user
app
advertisement
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PCT/IB2014/066946
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English (en)
Korean (ko)
Inventor
김필재
Original Assignee
주식회사 이베이코리아
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Publication of WO2015075703A1 publication Critical patent/WO2015075703A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H04M15/80—Rating or billing plans; Tariff determination aspects
    • H04M15/8083—Rating or billing plans; Tariff determination aspects involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/24—Accounting or billing

Definitions

  • Target advertisement service system using smartphone and method thereof
  • the present invention relates to a target advertising service system using a smartphone and a method thereof, and more specifically, to various types of running on a user's smartphone.
  • the present invention relates to a target advertisement service system using a smartphone and a method for detecting an application in real time and using the smartphone to provide a customized target advertisement service optimized by various advertisement methods according to a user's characteristics.
  • the Internet is also acting as a new medium that enables real-time communication between businesses and individuals, and between individuals and individuals, rather than the meaning of a computer-to-computer connected network, thereby increasing interest in various advertisements on the Internet. Doing.
  • the banner advertisement described above refers to an advertisement that is made by attaching a stripe to an Internet home page and the like, and is implemented as a graphic image by attaching a name or content of a specific website to one side of a popular home page.
  • This banner ad is called 'Banner', and the banner ad is placed in a predetermined standard using a video file. The form of payment to the manager is used.
  • the banner is counted on how many times the banner is shown to users or how many times the banner graphic has been downloaded for a certain period of time, or the advertiser is charged accordingly. It started with a simple form of advertising, but recently it has been diversified by putting a video in the banner advertisement or implementing it to be fixed on the screen when the homepage is opened.
  • the banner advertisements usually use GIFs (Graphics) for various graphics.
  • Interchange Format is widely used in the form of a file format.
  • banner advertisements in Flash format mean that various multimedia banner advertisements have been made possible by solving the speed problem of the Internet.
  • homepages are unsatisfied with long loading times due to the client's banner, so the banner ads are used with limited capacity.
  • banner advertisements which are strip-shaped advertisements that are exposed on some parts of the website.
  • banner ad is a static banner that doesn't change the content of the ad, or a graphic that changes or rotates within the banner.
  • Animated Banner an interactive banner that lets you respond to the user's mouse or to exchange data with the user.
  • the static banner has the advantage of low production cost and no technical limitation, while the limitation of advertising message and low click rate is achieved.
  • the animated banner has the advantage of increasing click rate and delivering more messages.
  • the interactive banner has a disadvantage in that the loading speed is delayed while the involvement of the recipient is high and the expansion of various campaigns is possible.
  • the CPC model technique is an advertisement technique using an indirect promotional material such as a banner or a text sentence, and the advertiser pays an advertisement fee according to the number of times that the promotional material for advertisement is clicked. It is an advertising technique using indirect promotional materials, and a method of spending advertising costs according to the number of times the promotional materials are exposed.
  • the CPA model technique is an advertising technique that is determined according to the user's action result. Instead, the cost is paid by the unit in which the transaction, such as the purchase or membership of the actual user, occurs.
  • Ad mediation technology that uses a web browser engine to open a new window of the web browser and drives a pop-up program of a specific advertising agency. It is a compelling advertising technique for advertising. Is a limited method of advertising that loads your web browser.
  • banner ads or button ads that have a small footprint, mixed with Internet information in one frame of the Web browser.
  • Smartphones are proliferating at a rapid pace.
  • the smartphones can perform data communication through wireless data communication networks such as Wi-Fi networks and mobile communication networks, and install various application programs.
  • It can be operated and can be connected to the Internet to receive various services.
  • smartphones As the time spent increases, smartphones have been recognized for their suitability as an advertising platform, and the advertising industry is also beginning to make a profit on the smartphone platform.
  • Patent Document 1 Domestic Patent Publication No. 10-2004-0099223
  • the goal is to use a smartphone that detects various applications running on the user's smartphone in real time and uses them to provide customized target advertisement services optimized by various advertisement methods according to the characteristics of the user when using the smartphone.
  • the first aspect of the present invention in order to achieve the above object, is to execute
  • Smartphones with an app process detection module that periodically detects an application and app process database provided with the app process detection data detected from the smartphone's 3 ⁇ 4 process detection modules.
  • the present invention provides a target advertisement service system using a smartphone including a target advertisement server for transmitting target advertisement data corresponding to the same app list to the corresponding smartphone.
  • the user monitoring list is generated by comparing the preset app package list and the smartphone user installation list with the app process detection module installed together.
  • the 3 ⁇ 4 process detection modules may periodically detect whether an application in the generated user monitoring list is executed.
  • the app process detection data is made up of the name of the executed application, and the smartphone user information is a member ID (ID) information registered as a member through a shopping mall related application service pre-installed on the smartphone. Can be done.
  • ID member ID
  • the target advertisement server is an up process of the smartphone.
  • Target ad groups and target ad validity times can be recorded, stored, and managed for each user in a pre-established target ad database (DB) based on ⁇ 3 ⁇ 4 process sensing data detected from the sensing modules and corresponding smartphone user information.
  • DB target ad database
  • the target advertisement server, 3 ⁇ 4 process of the smartphone Preferably, the target advertisement server, 3 ⁇ 4 process of the smartphone
  • Smartphones in a pre-built user information database based on the 3 ⁇ 4 process detection data detected from the sensing modules and the corresponding smartphone user information.
  • Application usage history information can be stored in database (DB) for each user.
  • the target advertisement data transmitted to the smartphone through the target advertisement server may include at least one of banner advertisement, coupon payment, product recommendation, and lock screen advertisement when executing a specific application service installed in the smartphone. It can be in the form of advertising data.
  • the second aspect of the present invention provides a system including a smartphone and a target advertisement server.
  • a method of using a target advertisement service comprising: ( a ) periodically detecting an application executed by a user through an app process detection module installed in the smartphone; and (b) the step through the target advertisement server
  • the smartphone user information is provided with the 3 ⁇ 4 process detection data detected in (a).
  • DB pre-stored app list database
  • the user monitoring list is generated by comparing the entire app package list and the user-installed app list, which are installed together with the app process detection module.
  • App process detection modules can periodically detect whether the application in the user monitoring list created above is running.
  • step (b) the app process detection data is executed.
  • the smartphone user information may be composed of member ID information registered as a member through a shopping mall related application service already installed in the smartphone.
  • step (a) the steps of recording, storing and managing the target advertisement group and the target advertisement validity time for each user in the target advertisement database (DB) pre-established based on the detected application process detection data and the corresponding smartphone user information are provided. May contain more.
  • the target advertising server through the
  • DB prebuilt user information database
  • the method may further include storing and managing the application usage information in a database.
  • the target advertisement data transmitted to the smartphone may be in the form of at least one of advertisement data, banner advertisement, coupon payment, product recommendation, and lock screen advertisement when executing a specific application service installed in the smartphone.
  • the third aspect of the present invention provides a recording medium that records a program for executing a target advertisement service method using a smartphone as described above.
  • the target advertisement service method using a smartphone may be implemented by computer readable codes on a computer readable recording medium.
  • Computer-readable recording media include all types of recording devices that store data that can be read by a computer system.
  • computer-readable recording media include ROM, RAM,
  • the advantage is that the application can be sensed in real time and used to provide customized target advertisement services optimized by various advertisement methods according to the characteristics of the user when using the smartphone.
  • 1 is a target advertising service using a smartphone according to an embodiment of the present invention
  • first and second are used to describe various elements, components and / or sections, of course, these elements, components and / or sections are not limited by these terms. These are merely used to distinguish one element, component or section from other elements, components or sections.
  • first element, first component or first section mentioned below is intended to be technical in the present invention. Of course, it may also be a system element, a second component or a second section within the idea.
  • “Comprises” and / or “comprising” refers to a component, step, operation, and / or device that excludes the presence or addition of one or more other components, steps, operations, and / or devices. I never do that.
  • 1 is a target advertising service using a smartphone according to an embodiment of the present invention
  • a target advertisement service system using a smartphone is largely connected to at least one through a communication network 10.
  • Smartphones 100-1 to 100-N
  • the target advertising server 200 and so on.
  • the communication network 10 is a communication network which is a high-speed network of a large communication network capable of large capacity, long distance voice and data service, and includes WiFi, Wibro, Wimax, etc. for providing Internet or high-speed multimedia service. It may be the next generation wireless network.
  • the Internet is a TCP / IP protocol and a number of services existing in the upper layer, that is, Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), It is a global open computer network structure that provides Simple Mail Transfer Protocol (SMTP), Simple Network Management Protocol (SNMP), Network File Service (NFS), and Network Information Service (NIS). 100-N) provides an environment that allows any user to connect to the target advertisement server 200, which will be described later.
  • the Internet may be a wired or wireless Internet, in addition to a wired public network, a wireless mobile communication network, or a mobile phone. It may be a core network integrated with the Internet.
  • the communication network 10 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network.
  • a WCDMA communication network may be used. have.
  • the mobile communication network may include a Radio Network Controller (RNC).
  • RNC Radio Network Controller
  • the WCDMA network may be an example, but may be an IP network based on a next generation communication network such as 3G LTE network, 4G network, or other IP.
  • Such a communication network 10 performs a role of mutually communicating signals and data between the smartphones 100-1 to 100-N and the target advertisement server 200.
  • smartphones are common cell phones (aka feature phones).
  • smartphones (100-1 to 100-N) use an open operating system.
  • Application programs can be installed and managed.
  • the above-mentioned smartphone (100-1 to 100-N) is basically a control unit, a memory unit,
  • a screen output unit, a key input unit, a sound output unit, a sound input unit, a camera unit, a wireless communication module, a near field communication module, and a battery for power supply are provided.
  • the control unit is a generic term for a functional configuration for controlling the operation of the smartphones 100-1 to 100-N, and includes at least one processor and an execution memory, and includes the smartphones 100-1 to 100-N. It is connected via the bus with each functional component provided in the bus.
  • the control unit calculates at least one program code included in the smartphones 100-1 to 100-N through the processor and loads the program code into the execution memory, and calculates at least one result through the bus. It passes to the function component to control the operation of the smartphone (100-1 to 100-N).
  • the memory unit is a generic term for nonvolatile memory provided in smartphones 100-1 to 100-N, and includes at least one program code executed by the control unit and at least one data set used by the program code. Save it and keep it.
  • the memory unit is basically used for operating systems of smartphones (100-1 to 100-N).
  • Program code and data sets for implementing the invention are also stored in the memory section.
  • the screen output unit includes a screen output device (for example, an LCD (Liquid Crystal Display) device) and an output module for driving the screen output unit.
  • the screen output unit is connected to the control unit by a bus to provide a screen output among various calculation results of the control unit. The operation result is output to the screen output device.
  • the key input unit includes a key input device (or a touch screen device interlocking with the screen output unit) having at least one key button and an input module for driving the key input unit, which is connected to the control unit by a bus and is connected to the control unit. Enter a command to command each operation of the operation, or input necessary data to the operation of the control unit.
  • the sound output unit includes a speaker for outputting a sound signal and the speaker.
  • the sound modules decode sound data to be output through the speaker and convert the sound data into a sound signal.
  • the sound input unit is a microphone for receiving a sound signal and the
  • the sound module is configured to drive a microphone, and transmits sound data input through the microphone to the controller.
  • the sound module encodes and encodes a sound signal input through the microphone.
  • the camera unit drives the optical unit and the charge coupled device (CCD).
  • CCD charge coupled device
  • the bitmap data may include both image data and still image data of a still image.
  • the wireless network communication module is a general term for a communication configuration for connecting wireless communication, and includes at least one antenna, an RF module, a baseband module, and a signal processing module for transmitting and receiving radio frequency signals in a specific frequency band. It is connected to the control unit and the bus and transmits the calculation result for wireless communication among the various calculation results of the control unit through wireless communication, or receives data through wireless communication and transmits the data to the control unit. Maintains connection, registration, communication, and handoff procedures.
  • the wireless network communication module includes a mobile communication configuration for performing at least one connection, location list, call processing, call connection, data communication, and handoff according to the CDMA / WCDMA standard.
  • the wireless network communication module may further include a mobile Internet communication configuration for performing at least one of the connection, location registration, data communication, and handoff according to the IEEE 802.16 standard. It is clear that the present invention is not limited by the configuration of wireless communications it provides.
  • the short range wireless communication module transmits a radio frequency signal within a predetermined distance.
  • It consists of a short-range wireless communication module that connects a communication session using a communication medium, and preferably includes at least one of ISO 180000 series standard RFID communication, Bluetooth communication, Wi-Fi communication, and public wireless communication certificate.
  • the wireless communication module may be integrated with the wireless network communication module.
  • the smartphone configured as described above refers to a terminal capable of wireless communication, and any device capable of transmitting and receiving data through a network including the Internet in addition to the smartphone may be applicable. That is, the smartphone 100-1 to 100 -N may include at least one notebook PC, a tablet PC, a mobile terminal and a portable terminal having a short message transmission function and a network connection function.
  • the smartphone 100-1 to 100-N applied to an embodiment of the present invention periodically detects various applications (or apps) that a user executes.
  • Process detection modules 150 are installed.
  • smartphones (100-1 to 100-N) may be used, for example, via the App Store.
  • Open-market shopping mall related applications e.g, auction app
  • the sensing module 150 be operated.
  • the sensing modules 150 can detect an application that the user newly runs while the mall related application service continues to run in the background.
  • the shopping mall is associated with the user's smartphone (100-1 to 100-N).
  • the user monitoring list is compared with the app process detection modules 150 installed by the user's consent and the entire pre-sorted app package list and smartphone user installation list for ad targeting. It is preferable to create one.
  • Sensing modules 150 are periodically generated (eg, about 30 seconds).
  • the mall-related application has a list of app names (ie, a list of all app packages) of various categories, and the mall-related application service monitors whether or not the user is running to optimize monitoring resource usage. You can create a user monitoring list by comparing the entire list of app packages you want to perform with the list of installed apps on your smartphone (100-1 to 100-N).
  • the entire list of app packages can be obtained through the App Store, for example.
  • Classification e.g. Category / Category Sub Category / App Name (ex,
  • the target advertisement server 200 transmits the corresponding smartphone user information together with the app process detection data detected from the app process detection modules 150 installed in the user's smartphone 100-1 to 100-N. Compared with the pre-stored app list database (DB), the target advertisement data corresponding to the same app list is transmitted to the user's smartphone (100-1 to 100-N).
  • DB pre-stored app list database
  • the target ad server 200 is configured to display the smartphone user information together with the app process detection data detected from the app process detection modules 150 installed in the user's smartphone 100-1 to 100-N.
  • DB app list database
  • App process detection data detected from the detection module 150 is preferably made of the name of the executed application
  • the smartphone user information is a shopping mall-related application (for example, pre-installed on the user's smartphone (100-1 to 100-N))
  • the target ad server 200 is the app process detection data and the corresponding application process detection from the app process detection module 150 installed in the user's smartphone (100-1 to 100-N)
  • the target ad server 200 is the app process detection data and corresponding to the app process detection module 150 installed in the user's smartphone (100-1 to 100-N).
  • application usage record information for example, log number / member ⁇
  • app name / execution time, etc. for each smartphone user can be obtained.
  • the target advertisement data transmitted to the user's smartphone (100-1 to 100-N) through the target advertisement server 200 is a specific application installed in the user's smartphone (100-1 to 100-N) (E.g., auction app, internet web page, etc.)
  • the service is executed, at least one of advertisement data, coupon payment, product recommendation, and smartphone lock screen advertisement is preferably formed.
  • the target advertisement server 200 is preferably implemented as a separate server.
  • the online shopping mall server can be connected to the online shopping mall server, and in addition to all the services of the above-described target advertisement server 200, the service can be used for the relaying services such as goods and various services of the online shopping mall server according to the wired / wireless communication processing by the communication interface.
  • the service is also available.
  • a user information database that can be registered as a customer using the service of the online shopping mall server through a smartphone (100-1 to 100-N), and user information registered by the registered user is stored in the online shopping mall server. Can be stored in
  • the online shopping mall server is basically selected from the list of products sold.
  • Buyer can decide to purchase and process payment for the selected sale. Manage the necessary webpages to track the process required for shipping, track the location of the goods being delivered or track the results so that they can be shipped to the buyer for the paid products to be paid. can do.
  • the online shopping mall server which is a server for operating a general online shopping mall through a communication network (10) and relaying general sales, auctions, reverse auctions, and redundancy, such as goods and services, between a seller and a buyer, establishes a communication network (10). Registered various sales products or services sold by the seller from the seller terminal, and provides the registered various sales products or services to the buyer's smartphone (100-1 to 100-N) through the communication network (10). Make sure you can buy the necessary sales merchandise or services.
  • DB database
  • the database can be implemented as at least one table, and a separate table for retrieving, storing, and managing information stored in the database. It can also include a Database Management System (DBMS).
  • DBMS Database Management System
  • the application is detected periodically (S100).
  • the app process while the shopping mall related application e.g., auction app
  • the shopping mall related application e.g., auction app
  • the shopping mall is associated with a user's smartphone (100-1 to 100-N).
  • the app process detection modules 150 are installed together, and the user monitoring list is generated by comparing the entire preset app package list with the user installed app list, and the ⁇ 3> process detection module 150 periodically It is preferable to detect whether an application in the generated user monitoring list is executed.
  • the smart phone user information is provided along with the app process detection data detected in the step S100 through the target ad server 200, and compared to the pre-stored app list database (DB) in the same app list.
  • the corresponding target advertising data The smartphone (100-1 to 100-N) is transmitted to (S200).
  • the app process detection data is the name of the executed application.
  • the smartphone user information is composed of Heowon ID (ID) information registered as a member through a shopping mall-related application service pre-installed on a smartphone (100-1 to 100-N).
  • ID Heowon ID
  • the target ad group and the target advertisement valid time for each user are recorded, stored, and managed in the target advertisement database (DB) 210 which is pre-established.
  • the step may further include.
  • step S200 through the target advertisement server 200, application usage record information for each user is based on the 3 ⁇ 4 process detection data detected in the step S100 and the corresponding smartphone user information in a database (DB). And store and manage in user information database (DB) 220.
  • DB user information database
  • the target advertisement data transmitted to the smartphones (100-1 to 100-N) through the target advertisement server 200 the user's smartphone (100-1 to 100-N)
  • the user's smartphone For example, when executing a specific application service installed in the e.g., banner advertisement, coupon payment, product recommendation, and lock screen advertisement, at least one form of advertisement data is preferable.
  • the target advertising server 200 if a member accesses any of the advertising media that is sent out using the target advertising database (DB) (210),
  • the target advertisement data of the ad group can be displayed in real time within the preset target advertisement validity period by the smartphone (100-1 to 100-N).
  • the advertising media may include, for example, shopping malls in various websites (eg, auctions / Gmarkets) and advertising areas (eg, advertising areas in newspaper websites, advertising areas in portals, advertising areas in shopping malls, etc.), and shopping malls in smartphones.
  • advertising areas eg, advertising areas in newspaper websites, advertising areas in portals, advertising areas in shopping malls, etc.
  • shopping malls in smartphones e.g., auction / Gmarket advertising area (for example, lock screen, auction / Gmarket 3 ⁇ 4 my page).
  • the application checks the location information (wifi connection, GPS, Bluetooth device using the device) to detect the presence of the member, and the target advertisement within the preset target effective time on the member's smartphone (100-1 to 100-N)
  • the target advertisement data of the group can also be transmitted and displayed in real time.
  • the target ad server 200 can be confirmed by issuing unique values for identification (e.g., cookies), and offline, the app is installed on the user's mobile device.
  • the location information of the ad medium and the location of the app can be identified by the user. That is, since the app has been installed, the app knows the member ID. Therefore, the target advertisement service according to the embodiment of the present invention Both online and offline are applicable.
  • the target advertising service method using a smartphone may also be implemented as a computer-readable code in a computer-readable recording medium. It includes any type of recording device that stores data that can be read by the system.
  • a computer-readable recording medium may include a ROM, a RAM,
  • CD-ROM compact disc-read only memory
  • magnetic tape magnetic tape
  • hard disk magnetic tape
  • floppy disk removable storage device
  • flash memory optical data storage device.
  • the computer-readable recording medium may be distributed to computer systems connected through a computer communication network, and may be stored and executed as code that can be read in a distributed manner.

Abstract

La présente invention concerne un système de service de publicités ciblées à l'aide d'un téléphone intelligent et un procédé associé qui ont pour effets de permettre la détection de diverses applications exécutées en temps réel sur le téléphone intelligent d'un utilisateur et d'utiliser les informations détectées pour assurer un service de publicités ciblées optimisé et personnalisé par l'intermédiaire de diverses techniques de publicités personnalisées de façon à correspondre aux caractéristiques de l'utilisateur du téléphone intelligent.
PCT/IB2014/066946 2013-11-21 2014-12-16 Système de service de publicités ciblées à l'aide d'un téléphone intelligent et procédé associé WO2015075703A1 (fr)

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KR10-2013-0142165 2013-11-21
KR1020130142165A KR101661014B1 (ko) 2013-11-21 2013-11-21 스마트폰을 이용한 타겟 광고 서비스 시스템 및 그 방법

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WO2015075703A1 true WO2015075703A1 (fr) 2015-05-28

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KR20180084260A (ko) 2017-01-16 2018-07-25 애니포인트미디어 주식회사 이동 통신 단말기에서 수행되는 개인화 정보 제공 방법
KR102222133B1 (ko) * 2018-01-12 2021-03-03 엔에이치엔 주식회사 모바일 단말기 및 그의 어플리케이션 관리 방법과 이를 활용한 타겟 광고 제공 시스템
KR102100033B1 (ko) * 2018-05-03 2020-04-13 엔에이치엔페이코 주식회사 프로모션의 동시 진행에 따른 타겟 후보 제공방법 및 시스템
KR102030308B1 (ko) * 2019-01-15 2019-10-08 엔에이치엔페이코 주식회사 타겟 후보에 대한 광고 제공방법 및 시스템
KR102298498B1 (ko) * 2019-05-29 2021-09-03 주식회사 티앤케이팩토리 애플리케이션에서의 타겟팅 광고 방법
KR102298656B1 (ko) * 2021-01-15 2021-09-06 주식회사 쪼이 온라인 광고 제공 방법 및 시스템
WO2023277568A1 (fr) * 2021-06-29 2023-01-05 주식회사 페어리 Procédé d'émission d'informations de bénéfice de moyen de paiement selon un service d'utilisation de terminal utilisateur et appareil associé

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