KR102030308B1 - Advertising offering method and system for selected target candidate - Google Patents

Abstract

The present invention relates to a method and a system for providing an advertisement for a target candidate, and more specifically, a first server uses identification information of the user terminal, application information installed in the user terminal, and the user terminal from at least one user terminal. Receiving unique data including user unique information including gender, age group, marital status, location, and income quorum for each user, and different weights are assigned to each item, wherein the first server receives Identifying an application installed in the user terminal from the unique data; applying, by the first server, an application weight previously assigned to the application installed in the user terminal, wherein the first server is applied to an application installed in the user terminal; Application weights Calculating a score for each user terminal as a probability of performing a predetermined action including at least one of subscription subscription, coupon use, and survey response by summing user unique information weights, wherein the first server After sorting the scores in descending order, selecting a user terminal included in a predetermined upper rank or a user terminal whose calculated score exceeds a predetermined reference score as a target candidate for a marketing activity, wherein the first server makes a settlement Each item of user-specific information, including application weights pre-allocated for a plurality of applications previously collected through the platform, and gender, age group, marital status, location and income quorum for each user using the plurality of user terminals. Unique User Weight Preallocated to And confirming an application installed in at least one user terminal from the unique data and storing an application installation list generated for the at least one user terminal, at least one of the user terminal selected as the target candidate by the first server. Transmitting the unique data of to a second server connected through a network, identifying a target candidate from the at least one unique data received by the second server, and then providing an advertisement to the identified target candidate; Receive behavioral data indicating whether or not to perform at least one of the subscription subscription, coupon use, and survey response for the advertisement provided from the target candidate, and analyzes the received behavioral data to periodically receive the advertisement. At least one of the subscriptions, redemptions, and survey responses If I believe that my actions will be carried out comprising the step of paying an advertising fee to the first server.

Description

Advertising offering method and system for selected target candidate}

The present invention relates to a method and a system for providing an advertisement for a target candidate. More specifically, the target candidate is predicted by predicting a possibility that each user terminal performs a predetermined action through a plurality of applications installed in the plurality of user terminals. The present invention relates to an advertisement providing method and system for a target candidate for selecting an advertisement and providing an advertisement for inducing a predetermined action to the selected target candidate.

Advertisement refers to the act of delivering information necessary for the sale of goods, the use of services, and the image of a company or organization to consumers to pay or for free through various media.

In particular, the advertising sector is very fast and sensitive to changes in the surrounding environment, unlike other industries, and therefore, there is an immediate, active, rapid and diversified process of change in the surrounding environment. Should be done.

However, in spite of the unique characteristics of the advertising field, the conventional advertisement is delivered to the public using only a limited medium, such as TV, newspaper, radio, and the like. There were many difficulties in conveying to the public. In other words, the needs of the consumer are very fast and diversified, while the media that delivers the advertisements are limited so that they can provide consumers with advertisements that reflect the diversity, speed, and accuracy that satisfy the needs of the consumer. Difficulty occurred.

Korea Patent Publication No. 10-1034382 (2011.05.03.) Korean Unexamined Patent Publication No. 10-2013-0100841 (2013.09.12.)

Accordingly, the present invention is to solve this problem, the problem to be solved by the present invention is to predict the possibility that each user terminal to perform a predetermined action through the application installed in the plurality of user terminals to select a target candidate, It is to provide an advertisement providing method and system for a target candidate for providing an advertisement to induce a predetermined target candidate to perform a predetermined action.

The advertisement providing method for the target candidate according to an embodiment of the present invention, the first server from the at least one user terminal to the identification information of the user terminal, the application information installed in the user terminal and each user using the user terminal Receiving unique data including user specific information including gender, age group, marital status, location, and income quartile for each item, and different weights are assigned to each item, from the unique data received by the first server. Identifying an application installed in a user terminal, the first server applying an application weight previously allocated to an application installed in the user terminal, the first server applied to the application installed in the user terminal, and the user Unique information weighting Calculating a score for each user terminal as a probability of performing a predetermined action including at least one of subscription subscription, coupon use, and survey response by summing, wherein the first server descends the score Selecting a user terminal included in a predetermined upper rank or a user terminal whose calculated score exceeds a predetermined reference score as a target candidate for marketing activity, and the first server transfers the payment through the payment agent platform; Pre-assigned application weights for a plurality of applications collected at and pre-assigned to each item of the user's unique information including gender, age group, marital status, location and income quorum for each user using the plurality of user terminals User unique information weight and from the unique data Storing the application installation list generated for the at least one user terminal after confirming an application installed in the at least one user terminal, and storing at least one unique data of the user terminal selected by the first server as a target candidate. Transmitting to a second server connected through a network, identifying a target candidate from at least one unique data received by the second server, and then providing an advertisement to the identified target candidate, and wherein the second server receives the target candidate from the target candidate. Receive behavioral data indicating whether to perform at least one of the subscription application, coupon use, and survey response for the provided advertisement, and analyze the received behavioral data to apply for subscription, coupon Perform at least one of the following usage and survey responses: If it is determined, the step of paying the advertising costs to the first server.

The step of paying the advertisement cost for the advertisement provided by the second server to the target candidate to the first server may include: advertizing to the first server if the number of times the advertisement is provided to the target candidate exceeds a preset reference number. You can pay the cost.

The step of applying the application weight previously allocated to the application installed in the user terminal by the first server reads the previously stored application weights from the storage unit previously set for each of the plurality of applications previously collected through the payment agency platform The application weight assigned to the application installed in the user terminal may be applied.

According to another exemplary embodiment of the present disclosure, an advertisement providing system for a target candidate includes, from at least one user terminal, identification information of the user terminal, application information installed in the user terminal, and gender and age group for each user who uses the user terminal. Receiving unique data including user specific information including a marital status, a location, and an income quorum and having different weights assigned to each item, and confirming an application installed in the user terminal through the received unique data; After applying the application weight assigned in advance to each application installed in the user terminal, the application weight applied to the application installed in the user terminal and the user unique information weights are added to at least subscription subscription, coupon use, survey response Calculate a score for each user terminal that has a probability of performing a predetermined action including one, and arrange the scores in descending order, and then set a user terminal or a calculated score included in a predetermined higher rank. A user terminal that exceeds the score is selected as a target candidate for marketing activity, and an application weight that is pre-allocated for a plurality of applications previously collected through a payment agency platform, a gender for each user using the plurality of user terminals, The user unique information weight pre-allocated to each item of the user unique information including age group, marital status, location, and income quorum and the application installed in the at least one user terminal from the unique data are checked, and then, for the at least one user terminal. student A first server for storing the installed application installation list and transmitting at least one unique data of a user terminal selected as a target candidate to a second server connected through a network, and at least one unique data received from the first server. Identify target candidates, provide advertisements to the identified target candidates, and receive behavior data indicating whether to perform at least one of subscription subscriptions, coupon use, and survey responses for the advertisements received from the target candidates And a second server paying an advertisement fee to the first server when it is determined that the at least one of subscription application, coupon use, and survey response for the provided advertisement is analyzed by analyzing the received behavior data. do.

If the number of times the advertisement is provided to the target candidate exceeds a preset reference number, the second server may pay the advertisement cost to the first server.

The first server reads a previously stored application weight from a storage unit for each of a plurality of applications previously collected through a payment agent platform, and applies an application weight assigned to an application installed in the user terminal. .

As described above, the method and system for selecting target candidates according to the present invention predict the possibility of performing a predetermined action by each application through an application installed in the user terminal for each user terminal through logistic regression analysis. Candidates can be selected easily.

In addition, the method and system for providing an advertisement for a target candidate according to the present invention selects a user terminal predicted to perform a predetermined predetermined action as a target candidate, and selects the advertisement for which the selected target candidate is interested. By providing the candidate, the advertising efficiency can be increased.

In addition, the method and system for providing an advertisement for a target candidate according to the present invention are the first server selected by the second server as the target candidate only when the user terminal selected as the target candidate performs a predetermined action on the provided advertisement. Since the advertising cost is paid, the advertising cost can be efficiently used.

1 is a block diagram of a target candidate selection system according to an embodiment of the present invention.
2 is a flowchart illustrating a target candidate selection method according to another embodiment of the present invention.
3 is a schematic diagram of an advertisement providing system for a target candidate according to another embodiment of the present invention.
4 is a flowchart illustrating an advertisement providing method for a target candidate according to another embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, these examples are intended to illustrate the present invention in more detail, it will be apparent to those skilled in the art that the scope of the present invention is not limited thereto.

The configuration of the invention for clarifying the solution to the problem to be solved by the present invention will be described in detail with reference to the accompanying drawings based on the preferred embodiment of the present invention, the same in the reference numerals to the components of the drawings The same reference numerals are given to the components even though they are on different drawings, and it is to be noted that in the description of the drawings, components of other drawings may be cited if necessary. However, this is not intended to limit the present invention to a specific disclosed form, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In addition, in describing the operation principle of the preferred embodiment of the present invention in detail, when it is determined that the detailed description of the known function or configuration and other matters related to the present invention may unnecessarily obscure the subject matter of the present invention, The detailed description is omitted.

In addition, throughout the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term 'comprising' a certain component means that the component may be further included, without excluding the other component unless specifically stated otherwise.

In addition, terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms may be used for the purpose of distinguishing one component from another component. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, action, component, part, or combination thereof that is practiced, and that one or more other features or numbers are present. It should be understood that it does not exclude in advance the possibility of the presence or addition of steps, actions, components, parts or combinations thereof.

Unless specifically defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. .

In order to improve the sale of goods, the use of services, and the image of a company or an organization, many studies have been conducted on how to effectively provide advertisements to users who are interested in specific advertisements.

Accordingly, the present invention selects a target candidate by predicting the possibility of each user terminal performing a predetermined action through an application installed in at least one user terminal, and provides an advertisement suitable for the selected target candidate. The present invention relates to a method and system for selecting target candidates that can enjoy a maximized advertisement effect, and a method and system for providing advertisement for selected target candidates.

Hereinafter, a target candidate selection system according to an embodiment of the present invention will be described in detail with reference to FIG. 1.

1 is a block diagram of a target candidate selection system according to an embodiment of the present invention.

As shown in FIG. 1, the target candidate selecting system 100 of the present invention includes a data receiving unit 110, a list generating unit 120, an operation unit 130, a candidate selecting unit 140, and a storage unit 150. Include.

The data receiver 110 receives unique data including identification information of the user terminal and application information installed in the user terminal from at least one user terminal connected through a wired or wireless network. In this case, the unique data may further include user unique information including at least one of gender, age group, marital status, location, and income quorum for each user who uses the user terminal. Other user unique information weights may be assigned.

The calculation unit 130 checks the applications installed in the user terminal from the unique data received from the user terminal, and then reads different application weights assigned to the applications installed in the user terminal from application weights preset for each of the plurality of applications. And an application weight assigned to an application installed in the user terminal and summing the application weights applied to an application installed in the user terminal to calculate a score as a probability of each user terminal performing a predetermined action. The operation unit 130 calculates the application weight and the user unique information weight by a logistic regression method, and adds the application weight and the user unique information weight applied to the application installed in the user terminal to the user terminal. The probability of performing each of these predetermined actions can be calculated with probability. In particular, the application weight and the user unique information weight may be calculated differently according to the type of marketing activity or a separate server that performs the marketing activity.

That is, the user terminal performing a predetermined action means that the user terminal performs one of the following actions: accessing an advertisement, installing and driving an application, purchasing a subscription, subscribing to a subscription, using a coupon, and responding to a survey. In this case, the logistic regression method used is a probabilistic model that predicts the probability of occurrence of a dependent event using a linear combination of independent variables. In other words, it is a method of representing the relationship between the dependent variable and the independent variable as a function to be used in the future prediction model.The dependent variable targets categorical data and when the input data is given, the result of the input data is divided into specific classifications Has characteristics.

In particular, when the operation unit 130 confirms an application installed in the user terminal from the unique data received from the at least one user terminal, the list generator 120 generates an application installation list for each of the at least one user terminal. do. The application installation list generated as described above may include names of all applications installed in each of at least one user terminal that transmits unique data to the data receiving unit 110.

The candidate selecting unit 140 selects a target candidate of a marketing activity to induce a predetermined action to be performed based on the score indicated by the calculating unit 130. In this case, the candidate selecting unit 140 sorts the scores in descending order and then selects a user terminal included in a predetermined higher rank as a target candidate, or targets a user terminal whose score exceeds a predetermined reference score. Can be selected as a candidate.

The storage unit 150 stores application weights pre-allocated for each of the plurality of applications previously collected through the payment agent platform, and includes gender, age group, marital status, and location for each user using the plurality of user terminals. In addition, the user's unique information weights that are previously assigned to each item of the user's unique information including at least one of the income quartiles are also stored. In addition, the storage unit 150 stores the application installation list generated by the list generator 120 for each of at least one user terminal.

In addition, the target candidate selection system 100 of the present invention, in addition to the components of the data receiving unit 110, the list generating unit 120, the operation unit 130, the candidate selecting unit 140 and the storage unit 150 described above. The apparatus may further include a data transmission unit 160.

The data transmitter 160 transmits at least one unique data of a user terminal selected as a target candidate through the candidate selector 140 to an external server through a wired or wireless network.

Accordingly, the server located outside can determine exactly which terminal is the user terminal selected as the target candidate through the received unique data.

Hereinafter, a method of selecting a target candidate according to another embodiment of the present invention will be described in more detail with reference to FIG. 2.

2 is a flowchart illustrating a target candidate selection method according to another embodiment of the present invention.

As shown in FIG. 2, in the target candidate selection method of the present invention, first, application weights having different values are pre-assigned to each of a plurality of applications previously collected through a payment agent platform such as PAYCO. 150). In addition, in advance for each item of the user's unique information including at least one of gender, age group, marital status, location, income quorum for each user using a plurality of user terminals previously collected through the payment agency platform The set user unique information weight is also pre-stored in the storage unit 150.

The data receiving unit 110 receives unique data including identification information of the user terminal and application information installed in the user terminal from at least one user terminal connected through a wired or wireless network (S410). In this case, the unique data includes user unique information including at least one of gender, age group, marital status, location, and income quorum for each user who uses the user terminal individually. User unique information weights having different values may be assigned.

Thereafter, the calculator 130 checks the applications installed in the at least one user terminal from the unique data received by the data receiver 110 (S420). In this case, when the calculation unit 130 checks the applications installed in the user terminal, the list generator 120 generates an application installation list for the applications installed in each of the at least one user terminal, and generates the generated application installation list. The storage unit 150 may store the same.

Table 1 below shows an example of unique data received from a plurality of user terminals from user 1 to user (N + M).

TABLE 1

Based on the contents of Table 1, the calculator 130 may determine that the data receiver 110 receives unique data including gender, age group, and installed application information from a plurality of user terminals. Through this, for example, a user using the user terminal 1 (user 1) is a male age of 35 to 39 years old, the user terminal 1 is installed only the 'Starbucks' application corresponding to the food and beverage application It can be seen that.

However, in contrast, referring to the unique data received from the user terminal N (user N) in Table 1, the user using the user terminal N is a male age of 25 to 29 years old, the food and beverage to the user terminal N You can see that the application 'Starbucks', the cosmetics application 'The Face Shop' and the shopping application 'POOM' are installed respectively.

Table 2 below shows an example of the application installation list. The configuration of the application installation list may be added or changed depending on the application information included in the unique data received by the data receiver 110. .

TABLE 2

Subsequently, different application weights allocated to the applications installed in the user terminal checked from the unique data received by the operation unit 130 are read in advance from the application weights previously allocated to each of the plurality of applications and stored in the storage unit 150. The application weight assigned to the application installed in the user terminal is applied (S430). In this case, the operation unit 130 is pre-assigned to user unique information including at least one of gender, age group, marital status, location, and income quorum for each user who uses the user terminal, and is pre-stored in the storage unit 150. User-specific information weights are also read.

That is, as shown in Table 3 below, the operation unit 130 is pre-allocated for each application included in the application installation list and the user unique information received from the plurality of user terminals, the pre-stored application weights and user unique information The weight may be read from the storage 150. In this case, the application weight and the user unique information weight previously stored in the storage 150 may be calculated differently according to a type of marketing activity or a separate server such as a merchant server performing marketing activity.

TABLE 3

In addition, the operation unit 130 calculates the score of the likelihood that each user terminal performs a predetermined action by adding the weights assigned to the applications installed for each user terminal (S440). In this case, the possibility of performing a predetermined action calculated by the score means that each user terminal accesses an advertisement, installs and runs a specific application, purchases, subscriptions, coupons, survey responses, etc. The possibility of doing the same thing. For example, each user terminal may indicate the possibility of performing an action of purchase in the 'Artis' application, which is a bakery and beverage application.

To this end, the calculation unit 130 calculates an application weight assigned to an application installed in each user terminal and a user specific information weight previously allocated to user unique information received from the user terminal by a logistic regression method. It is possible to calculate the probability that the user terminal performs a predetermined action by using the following Equation 1, which calculates and adds the application weight and the user unique information weight allocated to the application installed for each user terminal. .

[Equation 1]

Looking at user 1 in the equation 1, as shown in Table 1 above, user 1 is a user terminal 1 used by a man corresponding to the age of 35 to 39 years old, so the user to the default weight value -5.597007 A user unique information weight of 0.2931738 assigned to the user unique information of a male is added, and a user unique information weight of 0.1179367 corresponding to the age group is added because the user's age ranges from 35 to 39 years. In addition, since only the Starbucks application, which is a food and beverage application, is installed in the user terminal 1, 0.5856063, which is an application weight assigned to the Starbucks application included in the application installation list, is added. There is a probability of 0.323820 for the possibility of performing.

By performing the calculation process as shown in Equation 1 for each of the plurality of user terminals, it is possible to calculate the probability of each user terminal performing a predetermined action with a probability of 0 to 1.

Thereafter, the candidate selecting unit 140 selects the target candidate for the marketing activity to induce a predetermined action based on the calculated score (S450). In particular, the candidate selecting unit 140 first sorts in descending order based on the scores of the respective user terminals, and the user who corresponds to the top 100 or the top 200, for example, the upper rank set in advance by a separate server. The user terminal may be selected as a target candidate or all user terminals having a reference score preset by a separate server, for example, a score exceeding a probability of 0.5 may be collectively selected as the target candidate.

In addition, the data transmitter may transmit at least one unique data of the user terminal selected as a target candidate to an external second server connected through a wired or wireless network.

Accordingly, the second server may identify exactly which terminal the user terminal selected as a target candidate is from the unique data received through the data transmission unit, and aggressively promote a product or service to be advertised for the target server. .

Hereinafter, a system and method for providing an advertisement to a selected target candidate will be described in detail through the above description.

3 is a schematic diagram of an advertisement providing system for a target candidate according to another embodiment of the present invention.

As shown in FIG. 3, the advertisement providing system for the target candidate of the present invention includes a first server 100 for selecting a target candidate among at least one user terminal and the selected target candidate from the first server 100. The second server 200 receives the advertisement and provides the advertisement to the target candidate.

The first server 200 receives unique data including identification information of the user terminal and application information installed in the user terminal from at least one user terminal 10 connected through a wired or wireless network, and receives the received unique data. Check and confirm applications installed in the plurality of user terminals 10, respectively.

The first server 200 generates an application installation list for each of the user terminals through the identified application, and assigns each application included in the application installation list from prestored application weights for each of a plurality of applications. Read the different application weights assigned to each other, apply the application weights assigned to the applications installed in the user terminal, and then add the application weights applied to the applications installed in the user terminal 10 to set each user terminal 10 in advance. The probability of performing a given action is calculated as a score. In this case, the predetermined predetermined action refers to at least one of playing content, installing and running an application, purchasing a payment, applying for subscription, using a coupon, and answering a survey.

In addition, the first server 200 selects a target candidate of a marketing activity to induce performing the predetermined action based on the score and at least one unique data of the user terminal 10 selected as the target candidate. To the second server 200 connected through a wired or wireless network. In this case, the unique data may further include user unique information including at least one of gender, age group, marital status, location, and income quorum for each user who uses the user terminal. User unique information weights with different values may be assigned.

In addition, the first server 200 is pre-allocated for the application installed in the user terminal 10 and the pre-stored user weight information and the pre-stored user specific information previously assigned to the user specific information received from the user terminal 10. By calculating the weight by a logistic regression method, by adding the application weight and the user unique information weight applied to the application installed in the user terminal 10, the user terminal 10 each predetermined action We can compute the probability of doing In addition, the first server 200 sorts the scores in descending order, and then selects a user terminal included in a predetermined upper rank or a user terminal 10 whose score exceeds a predetermined reference score as a target candidate. Can be.

The second server 300 checks the user terminal 10 selected as a target candidate through at least one unique data received from the first server 200, and performs a predetermined action set in advance by the confirmed user terminal 10. Provide advertising to entice. In addition, the second server 300 may pay the first server 200 the advertising cost for the advertisement provided to the user terminal selected as the target candidate. The second server 300 targets the candidate data with activity data indicating whether to perform at least one of access to the provided advertisement, application installation and running, purchase payment, subscription subscription, coupon use, and survey response. Receive at least one action from the selected user terminal 10 received from the user terminal 10, and analyzes the received action data, access to the provided advertisement, application installation and operation, purchase payment, subscription subscription, coupon use, and survey response. If it is determined that the user terminal selected as the target candidate is performed, the first server 200 may pay the cost.

That is, the first server 200 selects a target candidate among the plurality of user terminals, transmits unique data about the selected target candidate to the second server 300, and the second server 300 advertises the target candidate. To provide. In this case, whenever the target candidate performs a desired action, the second server 300 pays the advertisement cost to the first server 200 selecting the target candidate. Therefore, since the second server 300 provides an appropriate advertisement to the target candidate determined to be the most interested in the product or service to be promoted, the second server 300 can expect a high advertising effect and can prevent wasted advertising costs. .

In addition, the second server 300 may pay the advertisement cost to the first server 200 even when the number of advertisements provided to the user terminal selected as the target candidate exceeds a preset reference number. That is, whenever the second server 300 receives at least one unique data of the user terminal selected as the target candidate from the first server 200, the advertisement is provided to the user terminal selected as the target candidate. The advertisement transmitted from the second server 300 is exposed to the user terminal selected as the target candidate.

As a result, the number of times the second server 300 provides the advertisement to the user terminal selected as the target candidate refers to the number of times the user terminal selected as the target candidate is exposed to the advertisement.

Therefore, if it is assumed that the preset reference number is 1000 times, if the number of times that the second server 300 provides the advertisement to the user terminal selected as the target candidate exceeds 1000 times, the second server 300 ) May determine the effectiveness of the provided advertisement and pay the advertisement cost to the first server 200. Therefore, since the advertisement transmitted from the second server 300 is provided and exposed to the user terminal selected as the target candidate, it is possible to confirm a certain number of advertisement exposures, thereby preventing the advertisement cost from being wasted.

Hereinafter, referring to FIG. 4, the advertisement providing method for the target candidate of the present invention will be described in detail. FIG.

4 is a flowchart illustrating an advertisement providing method for a target candidate according to another embodiment of the present invention.

As shown in FIG. 4, in the advertisement providing method for the target candidate of the present invention, first, different values are obtained for each of a plurality of applications previously collected by the first server 200 through a payment agent platform such as PAYCO. Pre-allocate and store application weights to have. In addition, a user including at least one of gender, age group, marital status, location, and income quorum for each user using the plurality of user terminals previously collected by the first server 200 through the payment agency platform. User unique information weights are pre-allocated and stored for each item of the unique information.

The first server 200 receives unique data including identification information of the user terminal and application information installed in the user terminal from at least one user terminal 10 connected through a wired or wireless network (S510). The unique data further includes user unique information including at least one of gender, age group, marital status, location, and income quorum for each user who uses the user terminal, and each item of the user unique information has a different value. User unique information weight may be assigned.

Thereafter, the applications installed in the user terminal 10 are checked from the unique data received by the first server 200 (S520). In this case, when the applications installed in the user terminal 10 are confirmed from the unique data received by the first server 200, an application installation list for each of the plurality of user terminals may be generated.

In addition, the first server 200 reads different application weights assigned to the applications installed in the user terminal from application weights preset for each of a plurality of applications, thereby obtaining the application weights assigned to the applications installed in the user terminal. Apply (S530).

Subsequently, the first server 200 adds the application weights applied to the applications installed for each user terminal 10 to calculate a score of a possibility that each user terminal 10 performs a predetermined action (S540). ). In this case, the first server 200 calculates an application weight and a user unique information weight previously applied to an application installed in the user terminal by a logistic regression method, and calculates an application weight installed in each user terminal 10. By adding the assigned application weights and user specific information weights, the probability of each user terminal 10 performing the predetermined action may be calculated as a score. In particular, the predetermined predetermined action refers to at least one of playing content, installing and running an application, making a purchase, applying for a subscription, using a coupon, and answering a survey.

Accordingly, the first server 200 is selected as a target candidate of a marketing activity for inducing the first server 200 to perform a predetermined action based on the score (S550). That is, after sorting the scores calculated by the first server 200 in descending order, a user terminal included in a preset higher rank is selected as a target candidate, or a user terminal whose calculated score exceeds a preset reference score. May be selected as a target candidate.

Thereafter, the first server 200 transmits at least one unique data of the user terminal 10 selected as the target candidate to the second server 300 connected through the wired / wireless network (S560).

In particular, since this process is the same as the process described above with reference to Figure 2, a detailed description thereof will be omitted, and will be described in detail with respect to the main features of the present invention.

The second server 300 checks the target candidate through at least one unique data received from the first server 200, and then provides an advertisement to the identified target candidate (S570).

Thereafter, the second server 300 may pay the advertisement cost for the advertisement provided as the target candidate to the first server 200.

In particular, when the target candidate performs a predetermined action by the second server 300 or when the advertisement is provided to the target candidate, the advertisement cost may be paid to the first server.

First, referring to a process of paying an advertisement cost when a target candidate performs a predetermined predetermined action, access to an advertisement provided by the second server 300, application installation and running, purchase payment, subscription subscription, coupon Behavioral data indicating whether to perform at least one of the use and the survey response is received from the target candidate. Subsequently, the action data received by the second server 300 is analyzed to perform at least one action of access to the provided advertisement, application installation and operation, purchase payment, subscription subscription, coupon use, and survey response. If it is determined that the operation is performed, the first server 200 may pay the cost.

As a result, the behavior data may be analyzed to determine whether the target candidate is interested in the advertisement provided by the second server 300.

If the target data is analyzed to determine that the target candidate has performed a specific action such as access to an advertisement, application installation and running, purchase payment, subscription subscription, coupon use, survey response, etc. provided by the target candidate, It can be inferred that the advertisement provided is of high interest. Therefore, the high effect of the advertisement provided by the second server 300 as a target candidate can be expected.

Second, referring to a process in which an advertisement cost is paid according to the number of times the advertisement is provided to the target candidate, when the number of times the advertisement is provided to the target candidate exceeds a preset reference number, the first server 200 is sent to the first server 200. You can pay for advertising. That is, whenever the second server 300 receives at least one unique data about a user terminal selected as a target candidate from the first server 200, the second server 300 provides an advertisement to the target candidate. The advertisement transmitted from 300 is exposed to the user terminal selected as the target candidate. In this case, the number of times the second server 300 provides an advertisement as a target candidate refers to the number of times the user terminal selected as the target candidate has been exposed to the advertisement.

Therefore, if it is assumed that the preset reference number is 1000 times, if the number of times the advertisement has been provided as the target candidate exceeds 1000 times, the second server 300 determines that the effect of the advertisement can be expected and provided. The cost for the advertisement may be paid to the first server 200. Therefore, since the advertisement transmitted from the second server 300 is provided as the target candidate and is exposed, the number of times of confirming the advertisement exposure can be confirmed, thereby preventing the advertisement cost from being wasted.

The method and system for providing advertisements to the target candidates of the present invention described above have all provided advertisements to the target candidates using a plurality of servers. Alternatively, the advertisements can be provided to the target candidates using only one single server. Can be.

The advertisement providing method and system for the target candidate according to another embodiment of the present invention includes one server and at least one user terminal, wherein the server identifies information of the user terminal from at least one user terminal. And receiving unique data including application information installed in the user terminal, confirming an application installed in the user terminal from the received unique data, and applying an application weight assigned to an application installed in the user terminal, The application weights applied to the applications installed in the terminal are added to calculate a score for each user terminal, a target candidate for marketing activity is selected based on the score, and an advertisement is provided to the selected target candidate.

That is, the method and system for providing advertisement for the target candidate according to the present embodiment are similar to the method and system for providing advertisement for the target candidate described above with reference to FIGS. 3 to 4. However, in the present embodiment, since only one server is used, a process of transmitting at least one unique data of the user terminal selected as the target candidate to another server is omitted.

Therefore, prior to the invention, the server may receive a plurality of advertisements from other servers, select target candidates, and then directly provide advertisements.

As described above, the method and system for selecting target candidates according to the present invention predict the possibility of performing a predetermined action by each application through an application installed in the user terminal for each user terminal through logistic regression analysis. Candidates can be selected easily.

In addition, the method and system for providing an advertisement for a target candidate according to the present invention selects a user terminal predicted to perform a predetermined predetermined action as a target candidate, and selects the advertisement for which the selected target candidate is interested. By providing the candidate, the advertising efficiency can be increased.

In addition, the method and system for providing an advertisement for a target candidate according to the present invention are the first server selected by the second server as the target candidate only when the user terminal selected as the target candidate performs a predetermined action on the provided advertisement. Since the advertising cost is paid, the advertising cost can be efficiently used.

Embodiments of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks such as floppy disks. Examples of program instructions such as magneto-optical, ROM, RAM, flash memory, etc. may be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Contains high-level language codes. The hardware device described above may be configured to operate as at least one software module to perform the operations of one embodiment of the present invention, and vice versa.

Preferred embodiments of the present invention are described for the purpose of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

110: data receiving unit 120: list generating unit
130: operation unit 140: candidate selection unit
150: storage unit 160: data transmission unit

Claims (6)

The first server includes the identification information of the user terminal from at least one user terminal, the application information installed in the user terminal and the gender, age group, marital status, location and income quorum for each user using the user terminal, respectively. Receiving unique data including user unique information to which different weights are assigned for each item of;
Confirming an application installed in the user terminal from the unique data received by the first server;
Applying, by the first server, an application weight previously allocated to an application installed in the user terminal;
There is a probability that the first server adds the application weight applied to the application installed in the user terminal and the user unique information weight to perform a preset action including at least one of subscription subscription, coupon use, and survey response. Calculating a score for each user terminal represented;
Selecting, by the first server, the scores in descending order, selecting a user terminal included in a predetermined upper rank or a user terminal whose calculated score exceeds a preset reference score as a target candidate for a marketing activity;
The first server includes application weights pre-allocated for the plurality of applications previously collected through the payment agency platform, and gender, age group, marital status, location, and income quorum for each user using the plurality of user terminals. Confirming an application installed in the at least one user terminal from the user unique information weight and the unique data previously allocated to each item of the user specific information, and storing the application installation list generated for the at least one user terminal;
Transmitting, by the first server, at least one unique data of the user terminal selected as a target candidate to a second server connected through a network;
Identifying a target candidate from the at least one unique data received by the second server, and then providing an advertisement to the identified target candidate; And
The second server receives behavior data indicating whether to perform at least one of subscription request, coupon use, and survey response for advertisement provided from the target candidate, and analyzes and receives the received behavior data. Paying an advertisement fee to the first server when it is determined that at least one of subscription application, coupon use, and survey response is received for the received advertisement;
Including,
The step of applying the application weight previously assigned to the application installed in the user terminal by the first server
Read previously set application weights for each of the plurality of previously collected applications through the payment agency platform from the storage unit, and apply the application weights assigned to the applications installed in the user terminal,
The second server pays the advertising cost for the advertisement provided to the target candidate to the first server
And if the number of times the advertisement is provided to the target candidate exceeds a preset reference number, the advertisement cost is paid to the first server.
delete delete Identification information of the user terminal from at least one user terminal, application information installed in the user terminal, and gender, age group, marital status, location and income quorum for each user who uses the user terminal, and each item is different from each other. Receive unique data including user specific information to which different weights are assigned, identify applications installed in the user terminal through the received unique data, and apply application weights previously assigned to respective applications installed in the user terminal. After that, the application weight and the user unique information weight applied to the application installed in the user terminal are summed to indicate a probability of performing a predetermined action including at least one of subscription subscription, coupon use, and survey response. After calculating scores for each user terminal, sorting the scores in descending order and selecting a user terminal included in a predetermined high rank or a user terminal whose calculated score exceeds a predetermined reference score as a target candidate for marketing activity. User-specific information, including application weights pre-allocated for the plurality of applications previously collected through the payment agency platform, and gender, age group, marital status, location and income quorum for each user using the plurality of user terminals. After confirming the applications installed in the at least one user terminal from the user unique information weights and the unique data pre-assigned to each item of the and stores the application installation list generated for the at least one user terminal, the selected use as a target candidate A first server for transmitting at least one unique data for the terminal to a second server connected over a network; And
Identify a target candidate through at least one unique data received from the first server, provide an advertisement to the identified target candidate, and apply for at least one of subscription subscriptions, coupon use, and survey responses for the advertisements received from the target candidates. Receiving action data indicating whether to perform one action, and analyzing the received action data, if it is determined to perform at least one of subscription subscription, coupon use, and survey response for the provided advertisement, A second server that pays advertising costs to the first server;
Including,
The first server
Read previously stored application weights for each of the plurality of previously collected applications through the payment agency platform from the storage unit, apply the application weights assigned to the applications installed in the user terminal,
The second server
And when the number of times the advertisement is provided to the target candidate exceeds a preset reference number, an advertisement cost is paid to the first server. delete delete

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