KR20090000212A - System and method for coupon advertising of service - Google Patents

Abstract

A system and a method for coupon advertisement service are provided to select a customer, having high possibility to purchase goods of a member store, through a member store/customer analysis targeting matrix and exposes a coupon advertisement to the selected customer, thereby maximizing advertisement and goods sale of the member store. A coupon advertisement service system comprises a member store terminal(1), s coupon advertisement service system management server(7) and a customer terminal(10). The member store terminal transmits member store subscription information to the coupon advertisement service system management server, and requests registration of the member store subscription information. And the member store terminal transmits coupon advertisement generation information to the coupon advertisement service system management server. The coupon advertisement service system management server registers customer subscription information and member store subscription information received from the customer terminal and the member store terminal, generates coupon advertisement option web page information, supplies the coupon advertisement option web page information to the member store terminal, generates coupon advertisement information corresponding to the coupon advertisement generation information, and provides the generated coupon advertisement information to a corresponding customer terminal. The customer terminal transmits customer subscription information, inputted by a customer, to the coupon advertisement service system management server and receives the coupon advertisement information from the coupon advertisement service system management server.

Description

Coupon advertisement service system and method thereof {SYSTEM AND METHOD FOR COUPON ADVERTISING OF SERVICE}

1 is a block diagram of a coupon advertising service system according to an embodiment of the present invention.

2 is an overall block diagram of a coupon advertisement service management server according to an embodiment of the present invention.

3 is a configuration diagram of a merchant / consumer analysis targeting matrix according to an embodiment of the present invention.

Figure 4 is a complete block diagram of a merchant and a consumer (member) terminal according to an embodiment of the present invention.

5A-C are flowcharts illustrating an operation of a coupon advertisement service system according to a first embodiment of the present invention.

6A-B are flowcharts illustrating an operation of a coupon advertisement service system according to a second embodiment of the present invention.

7A-B are flowcharts illustrating an operation of a coupon advertisement service system according to a third embodiment of the present invention.

8 is a flowchart of an operation of extracting coupon advertisement generation information input webpage information according to an embodiment of the present invention.

9 is a flowchart illustrating an operation of processing a coupon advertisement according to the coupon advertisement providing method according to an exemplary embodiment of the present invention.

10 is a flowchart illustrating an operation of storing coupon advertisement information selected according to a selection of a consumer (member) according to an embodiment of the present invention.

11 is a flowchart of an operation of executing a customer management function according to an embodiment of the present invention.

12A-B are flowcharts illustrating an operation of a coupon advertisement service in a coupon advertisement service management server according to a first embodiment of the present invention.

13 is a flowchart illustrating an operation for providing a coupon and / or an advertisement in the coupon advertisement service management server according to the second embodiment of the present invention.

14 is a flowchart illustrating an operation of a coupon advertisement service in a coupon advertisement service management server according to a third embodiment of the present invention.

15 is an exemplary view of a first consulting report according to an embodiment of the present invention.

16 is an exemplary coupon advertisement option input web page according to an embodiment of the present invention.

17 is an illustration of a coupon advertisement generation information input web page according to an embodiment of the present invention.

18 is a diagram illustrating a second consulting report according to an embodiment of the present invention.

19 is a whole system of coupon advertisement service according to the first to third embodiments of the present invention.

The present invention relates to a coupon advertisement service system and a method thereof, and more particularly, when a merchant applies for a coupon advertisement service, the local environment analysis information, product characteristic analysis information, and system of the affiliate store using the merchant / consumer analysis targeting metrics. Analyze the purchasing activities and online activities of all the consumer members using the service, and provide the first consulting information including the targeted consumer (member) information, etc. to provide the benefits of purchasing the products of the affiliated stores. The coupon advertisement is exposed to the targeted consumer (member) proposed in the above, and when the consumer (member) uses the coupon, the consumer (member) information is updated by reflecting the used coupon information in the merchant / consumer analysis targeting matrix. When the coupon advertisement contract period of the merchant expires, the merchant / consumer analysis targeting Generates secondary consulting information, which is the result information for consumers (members) using the affiliates, and provides them to the affiliates to manage excellent users (consumer members) by grade, or apply for coupon advertisements later The present invention relates to a technology that can be used for marketing at a time, and which allows the merchant (operator) to utilize the updated consumer (member) information.

In general, a coupon is a general term for a ticket or an item issued for the purpose of providing a discount or additional service for the advertisement and activation of a sales store or a service business. The commerce and service sectors have promoted the business through various methods, and coupons and advertisements using coupons are one of the widely used methods.

At present, the form of issuing the coupon or coupon advertisement is randomly provided to an unspecified number of people in the form of an internet coupon of the Internet site, a printed form, or a plastic card.

In the conventional method of providing a coupon or a coupon advertisement, it is impossible to distribute a coupon (advertisement) by selectively targeting only a consumer who is likely to lead to the actual purchase of the coupon or the advertisement product or give some profit to a merchant (business operator). Because it is inefficient, and because they are advertising coupons or coupons for a large number of unspecified, economic loss is inevitable because it is not effective unless it is continuously and repeatedly executed.

In addition, in the conventional coupon or coupon advertisement providing method as described above, it is impossible to track and manage customers who actually use the coupon, and thus it is impossible to implement an efficient marketing method that concentrates on excellent user management.

In addition, the conventional issue of coupons or coupon advertisements somewhat increased the sales of the products and influenced the advertisement / publicity effect of the corresponding products, but the absence of a management system to systematically manage them and the provision of inefficient coupon advertisements for the unspecified majority It is difficult to be connected to the purchase in a way, even if connected to the purchase there is a problem that there is a limit in increasing the sales volume of the product because the continuous purchase is not made.

In addition, since the consumer is provided with coupon (advertisement) information that is not related to the user or is not interested, there is an inconvenience in that the necessary coupon (advertisement) information must be found.

Therefore, an object of the present invention is to devise to improve the above problems, if a merchant applies for coupon advertisement service, all consumers (members) using the analysis information and services related to the merchant by using the merchant / consumer analysis targeting matrix ) Analyzes basic information, product purchase activity information, and online activity information to target consumer (member) information that is highly likely to purchase the product of the affiliate store, and provides primary consulting information including the same, and based on this, affiliate store (business) When selecting a consumer (member) to expose the coupon advertisement, the system provides a system and method for exposing the coupon or coupon advertisement to the selected consumer (member) to increase the benefits of the merchant.

In addition, an object of the present invention is to analyze all the activities of the consumer member to select the coupon (advertisement) information that is likely to be actually used or interesting, the website of the consumer (member) interest directory, SL link, e-mail, The present invention provides a system and a method for providing the same through various channels such as SMS.

In addition, an object of the present invention is to continuously update the purchase history, online activity information, etc. using the coupon of the consumer (member) to analyze the purchase tendency, online activity tendency, etc., so that the merchant (operator) can utilize the merchant The present invention provides a system and method for automatically providing the coupon (coupon advertisement) by targeting a customer (consumer) suitable for (business operator).

In addition, an object of the present invention, when the coupon (advertisement) contract period of the merchant expires, through the merchant / consumer analysis targeting system to generate secondary consulting information, such as user (member) analysis information, excellent customer information for each grade, The present invention provides a system and a method for supporting the affiliated store so as to efficiently manage the user and using it for future marketing.

In order to achieve the above object, the present invention, in the coupon advertising service system, the merchant registration information input in response to the request of the merchant operator to the coupon advertising service system management server to request registration, 1 from the coupon advertising service system management server Receive the car consulting report, and when the coupon advertisement option web page is received, enter the coupon advertisement option information and send it, and when the coupon advertisement generation information input web page according to the coupon advertisement option is received, enter the coupon advertisement generation information Register the merchant terminal and the merchant registration information and the consumer subscription information received from the merchant terminal and the consumer terminal, and transmits it to the coupon advertising service system management server, according to the affiliated store subscription information through the merchant / consumer analysis targeting matrix Generate the first consulting report information And transmits it to the merchant terminal, generates a coupon advertisement option webpage information applying the first consulting report information when the request for providing the coupon advertisement option webpage is provided, and receives the coupon advertisement option information. Extract the coupon advertisement generation information input webpage according to the advertisement option information and provide it, and when the coupon advertisement generation information is received, generate the coupon advertisement information according to the coupon advertisement generation information, and correspond to the coupon advertisement option information. The coupon advertisement service system management server extracts consumer information and provides the coupon advertisement information to the corresponding consumer terminal, and transmits the consumer subscription information input in response to the request of the consumer to the coupon advertisement service system management server and requests registration. Consumption receiving the coupon advertisement information from a service system management server Characterized in that it comprises a terminal.

In addition, the present invention for achieving the above object in the coupon advertising service system, recognizes the identification information of the coupon advertisement presented by the consumer, and transmits it to the coupon advertising service management server, from the coupon advertising service management server Analyzing the received coupon advertisement information confirmation message, if the analysis result is not an error message, the coupon advertising information is reflected in the payment amount, the merchant terminal for transmitting the payment information to the coupon advertising service management server, and from the merchant terminal When the coupon advertisement identification information is received, the coupon advertisement identification information is received / generated to generate and transmit the coupon advertisement information confirmation message, and when the payment information is received from the merchant terminal, the payment information is sent to the merchant / consumer. Apply to the analysis targeting matrix to analyze the consumer's consumption pattern, It characterized in that it comprises a coupon advertising service management server for calculating and storing the reserve according to the payment information.

In addition, the present invention for achieving the above object in the coupon advertising service system, the analysis of the contract period information of the affiliated merchants subscribed to the coupon advertising service, the analysis by each, the contract period has expired merchants exist And extracts the affiliated store information, drives the affiliated store / consumer analysis targeting matrix to generate secondary consulting report information according to the extracted affiliated store information, transmits it to the affiliated store terminal, and receives the customer management webpage request information. And extracting the customer management web page information and transmitting it to the affiliated store terminal and receiving the customer management function execution command information, analyzing the information and executing the corresponding customer management function, and the coupon advertisement service management server. Display the second consulting report information received from the merchant operator. When the customer management menu is selected, the customer management web page request information is transmitted to the coupon advertisement service system management server to receive the customer management web page information, and when the corresponding customer management function type is selected according to the customer management web page, And a merchant terminal for transmitting the selected customer management function execution command information to the coupon advertisement service system management server.

In addition, the present invention for achieving the above object in the coupon advertising service system management server in the coupon advertising service execution method, when the merchant registration information is received from the merchant terminal, registering the merchant registration information, merchant / Generating a primary consulting information according to the affiliated store registration information by driving a consumer analysis targeting matrix, generating primary consulting report information by applying the primary consulting information, and transmitting it to the affiliated store terminal; Upon receiving the coupon advertisement option webpage request information from the affiliated store terminal, generating the coupon advertisement option webpage information by applying the first consulting report information and transmitting the coupon advertisement option webpage information to the affiliated store terminal, and the coupon advertisement option from the affiliated store terminal. When receiving the information, according to the coupon advertisement option information Extracting the other coupon advertisement generation information input web page and transmitting the same to the affiliated store terminal; and receiving the coupon advertisement generation information from the affiliated store terminal, generating coupon advertisement information according to the coupon advertisement generation information, and generating the coupon advertisement. And extracting the corresponding consumer information according to the advertisement option information and providing the coupon advertisement information to the corresponding consumer terminal.

In addition, the present invention for achieving the above object in the coupon advertising service system management server in the coupon advertising service execution method, when receiving the identification information of the coupon advertising from the merchant terminal, the identification information of the coupon advertising query and authentication And generating a coupon advertisement confirmation message and transmitting the same to the affiliated store terminal, and receiving the product payment information from the affiliated store terminal, applying the product payment information to a merchant / consumer analysis targeting matrix to analyze the consumer's consumption pattern. And calculating and storing the reserve according to the payment information.

In addition, the present invention for achieving the above object in the coupon advertising service system management server in the coupon advertising service execution method, by analyzing the contract period information of the affiliated merchants subscribed to the coupon advertising service merchants whose contract period has expired Extracting the information, driving the affiliate / consumer analysis targeting matrix to generate secondary consulting report information according to the extracted affiliate store information, and transmitting the information to the affiliated store terminal; and requesting customer management webpage request information from the affiliated store terminal. And receiving the customer management webpage information and transmitting it to the affiliated store terminal, and receiving the customer management function execution command information from the affiliated store terminal, analyzing the same, and executing the corresponding customer management function. It is characterized by.

It should be noted that in the following description, only parts necessary for understanding the operation and operation according to the present invention will be described, and descriptions of other parts will be omitted so as not to distract from the gist of the present invention. DETAILED DESCRIPTION Hereinafter, detailed descriptions of preferred embodiments of the present invention will be described with reference to the accompanying drawings. In addition, the coupon advertisements to be described below will be used to mean collectively coupons including the coupon of the merchant (business operator), the advertisement of the merchant (business operator) and / or the advertisement of the merchant (business operator).

1 is a block diagram of a coupon advertising service system according to an embodiment of the present invention. Referring to FIG. 1, when a merchant applies for a coupon advertisement service, the merchant / consumer analysis targeting matrix is used to provide primary consulting information according to the information of the merchant, and to expose the coupon advertisement through the primary consulting. When the consumer (member) is selected, the coupon advertisement is exposed to the selected consumer (member), and when the consumer (member) uses the coupon (coupon advertisement), the used coupon information is analyzed by the merchant / consumer analysis targeting matrix. If the contract period of the merchant is expired, coupon advertising service that provides a system for managing the customer by generating secondary consulting information using the merchant / consumer analysis targeting matrix and providing it to the merchant When explaining the configuration, the coupon advertising service system is a merchant (operator) terminal 1, the communication network 20, coupon advertising It comprises a service management server (7), an institution server (8) and a consumer (member) terminal (10).

The affiliated store (operator) terminal 1 may be a portable terminal such as a computer, a mobile phone, or a PDA (Personal Digital Assistants) capable of web service (wireless or wireless Internet communication). In addition, the affiliated store (business) terminal 1 is provided with a barcode (identification information of the coupon advertisement, ID (identification) information of the consumer (member)) reader or card reader according to an embodiment of the present invention of the consumer (member) Coupon (coupon advertisement) information can be recognized and reflected in the payment amount and the consumer (member) through the recognition of the consumer (member) card (for example, consumer (member) identification card such as credit card, membership card) information Coupon (coupon advertisement) information that is held may be reflected in the payment amount. In addition, the affiliated store (operator) terminal 1 transmits the affiliated store subscription information to the coupon advertisement service management server 7 to subscribe to the coupon advertisement service, select or input the coupon advertisement option information and generated information to the coupon advertisement The option information and the coupon advertisement generation information may be transmitted to the coupon advertisement service management server 7, and a command for executing a customer management function for managing a customer may be transmitted to the coupon advertisement service management server 7. In addition, it receives and displays web page information, primary consulting information, secondary consulting information and message information necessary for the coupon advertisement service provided from the coupon advertisement service management server 7.

The communication network 20 includes a wired / wireless Internet communication network and a base transceiver station (BTS), a base station controller (BSC), a mobile switching center (MSC), and a subscriber location. It may be a mobile communication network including a home location register (HLR) and a gateway. According to an embodiment of the present invention, the communication network 20 communicates the affiliated store (business) terminal 1, a coupon advertisement service management server 7, an institution server 8, and a consumer (member) terminal 10. Connect.

The coupon advertisement service management server 7 is an independent node and is connected to the affiliated store (business) terminal 1, the institution server 8, and the consumer (member) terminal 10 through the communication network 20. do. According to an embodiment of the present invention, the coupon advertisement service management server 7 registers the consumer (member) service subscription information received from the consumer (member) terminal 10, and the affiliated store (business) terminal 1 When the coupon advertisement service is applied from, the merchant / consumer analysis targeting matrix is used to provide primary consulting information according to the information of the merchant, and the coupon advertisement option information and the coupon advertisement received from the merchant terminal 1 Generate a coupon advertisement in accordance with the generated information and the SL, such as mylink, website, email and / or the coupon, advertisement or coupon advertisement to the corresponding consumer (member) terminal 10 selected through the first consulting Or it is provided through SMS (MMS) message method.

In addition, when the consumer (member) receives the coupon advertisement information and payment amount information from the affiliated store (business operator) terminal 1 according to the use of the coupon (coupon advertisement), the received coupon (coupon advertisement) information and the payment amount Merchant / consumer analysis is reflected in the targeting matrix to analyze the purchasing tendency of the consumer (member).

In addition, the coupon advertisement service management server 7 generates second consulting information using the affiliated store / consumer analysis targeting matrix and provides it to the corresponding affiliated store (operator) terminal 1 when the contract period of the affiliated store expires. And receiving a customer management function execution command from the affiliated store (business) terminal (1), according to the customer management function execution command, a mail providing function for each customer, an SMS providing function for each grade, an SMS providing function for each grade, and a coupon advertisement providing function for each grade. And / or execute the member inquiry function.

In addition, the coupon advertisement service management server 7 provides the requested coupon advertisement service webpage information and message information, calculates the reserve according to the coupon (coupon advertisement) and the payment amount, and retrieves the coupon information used and Authenticate When the coupon advertisement storage request information for storing the coupon advertisement information is stored in the digital coupon wallet (dokuji) which is a coupon advertisement storage area, the corresponding coupon advertisement information is stored in the digital coupon wallet (dokuji).

The institution server (8) is a server for service use payment and authentication, the billing & OSS server of the credit card company that issued the card (credit card), the mobile communication service provider server issuing a member ship card (member ship) card And a server of an affiliate company affiliated with a coupon advertisement service. According to an embodiment of the present invention, when the institution server 8 receives card information from the coupon advertisement service management server 7, the consumer (member) information matching the card information is extracted and this is the coupon advertisement service. Provided to the management server (7).

The consumer (member) terminal 10 includes a mobile phone and a portable terminal such as a personal digital assistant (PDA) 11 and a personal computer terminal (PC) 13. In addition, the mobile communication service can be used to make a call with a subscriber or other mobile terminal through a base station (BS) while moving arbitrarily in a mobile communication service area, or to manage personal information and exchange information with a personal computer while carrying. Have the ability And according to an embodiment of the present invention by sending the consumer (member) subscription information to the coupon advertising service management server 7 to subscribe to the coupon advertising service, the SL link (for example from the coupon advertising service management server 7) For example, receiving coupon advertisement information provided through a mylink), a website, an e-mail and / or an SMS (MMS) message method, and the coupon advertisement information received in the digital coupon wallet (decouge) which is the coupon advertisement storage area. The request information is transmitted to the coupon advertisement service management server 7 for storage.

2 is a block diagram of a coupon advertisement service management server according to an embodiment of the present invention. Referring to Figure 2 described the structure of the coupon advertising service management server according to an embodiment of the present invention, the coupon advertising service management server 7 is a communication interface 201, memory 203, consumers (members) Information DB 205, Merchant Information DB 207, Web Page DB 209, Web Program Module 211, SL Link Program Module 213, SMS (MMS) Message Generator 215, Daily Generation ( 217, coupon advertisement generation unit 219, coupon advertisement information DB 221, reserve calculation module 225, coupon advertisement inquiry and authentication unit 227, consulting report generation unit 229, member management information for each merchant DB 231, merchant / consumer analysis targeting matrix module 240, and merchant / consumer analysis information DB 242.

The communication interface 201 is connected to the communication network 20 to receive information and messages generated during the execution of the coupon advertisement service, the merchant (operator) terminal 1, the institution server 8, and the consumer (member) terminal 10. Perform the function of sending to. And a receiver for demodulating and decoding the received signal and information.

The memory 203 stores a program for controlling a general operation of the coupon advertisement service system and a coordinated program to execute the coupon advertisement service system programs in association with each other, and data generated while the coupon advertisement service system is operating. Can be temporarily stored.

The consumer (member) information DB (205) is divided into storage space for each consumer (member) subscribed to the coupon advertising service, each of the storage space SL link providing folder of the corresponding consumer (member), the corresponding consumer (member) ), And a digital coupon wallet (decoji) folder is provided. In addition, each storage space stores consumer (member) information.

In the SL link providing folder, interest coupon (coupon advertisement) information and coupon (coupon advertisement) information of high availability of the consumer (member) to be provided to the consumer (member) through SL link are registered or updated, and the site folder The interest coupon advertisement information of the consumer (member) is registered or updated to be provided to the consumer (member) through the website. In addition, the digital coupon wallet (decoupage) folder stores the coupon (coupon advertisement) actually used by the consumer (member) by the selection of the consumer (member).

The consumer (member) information stores consumer (member) subscription information, coupon (coupon advertisement) usage information, online activity information, individual preference products and local information, online activity type information and consumer (member) lifestyle information.

Here, the consumer (member) subscription information includes sex information, age information, income information, vehicle information, religion information, education information, job information, marriage information, family composition information, etc. It includes information and information on the organization (company, school) and the like, and includes product type information and region of interest information that are registered as interest information.

In addition, the coupon (coupon advertisement) usage information includes product information, product purchase frequency information, purchase expenditure information, purchase region information and purchase region frequency information that the consumer (member) purchased using the coupon (coupon advertisement).

In addition, the online activity information includes the recommended activity information, comment activity information, evaluation activity information, coupon (coupon advertisement) storage activity information, search (keyword) activity information and site visit (page view) activity information of the corresponding consumer (member). Include.

In addition, the individual preferred products and local information is a certain ratio (for example, coupon (coupon advertisement) use information 60%, through the merchant / consumer analysis targeting matrix module 240) the coupon (coupon advertisement) usage information and online activity information, 40% of online activity information) includes preference products and local information preferred by the relevant consumers (members).

In addition, the online activity type information refers to the online activity type of the corresponding consumer (member) defined by analyzing the online activity information through the affiliate / consumer analysis targeting matrix module 240. For example, if the consumer (member) has a lot of recommendation activities among the online activities, the information propagation type is used, and if the comment activity information and / or evaluation activity is large, the physician is promoted. In addition, if there are many search (keyword) and / or page view activities, the information search type is used.

In addition, the consumer (member) lifestyle information is the overall information of the consumer (member) analyzed by the coupon (coupon advertisement) usage information and online activity information of the consumer (member) through the merchant / consumer analysis targeting matrix module 240 It means lifestyle. For example, when the consumer (member) purchases and uses the coupon (coupon advertisement) and online activity of the consumer (member) mainly on famous brands and franchise products, it becomes brand-oriented, and the consumer (member) becomes hair, beauty For example, if you buy and do online activities for skin care products, you will be appearance-oriented. In addition, cultural activities are oriented to purchases and plays online based on theatrical, movie and performance products. The consumer (member) lifestyle information as described above may be provided in more various forms.

The affiliated store information DB 207 has a storage space for each affiliated store (entertainer) who subscribes to a coupon advertisement service, and each of the storage spaces stores corresponding affiliated store (entertainer) information, and the affiliated store (entertainer) information is an affiliated store. Includes (business) subscription information and merchant (lifestyle) lifestyle information.

In addition, the consumer (member) information using the coupon (coupon advertisement) information of the merchant (business) is stored. Herein, the consumer (member) information includes demographic information, local information, interest registration information, coupon (coupon advertisement) usage information, online activity information, preferred product / region information, interest online activity type information of the corresponding consumer (member), and Contains lifestyle information.

The affiliated store (business) subscription information includes affiliated store (business) basic information and affiliated store (business) registration information. Here, the affiliated store (business) basic information includes mutual information, business registration number information, business address information, contact information, mail information, map information and service industry information of the affiliated store (business company). And the registration information for each affiliate (business) includes product information, product price information, business site size information and merchant website (web page) generation information and the like.

The affiliate store (business) lifestyle information refers to the lifestyle of the affiliate store (business) that analyzed the affiliate store (business) subscription information through the affiliate store / consumer analysis targeting matrix module 240. In other words, by analyzing the merchant / consumer information accumulated by the coupon advertising service execution of other merchants and consumers (members), the typical lifestyle suitable for each business area, product type, product price information, and business size information is predefined. The affiliate store (business) subscription information is matched with one of the predefined lifestyles through the affiliate store / consumer analysis targeting matrix to define the lifestyle of the affiliate store (business).

In addition, when the affiliate (enter company) re-apply for the coupon advertisement service, the existing history information includes the verified merchant (entertainer) lifestyle information, verified customer characteristic information, and user information. Herein, the verified merchant (operator) lifestyle information refers to the affiliated store (operator) lifestyle information defined by the use of the actual consumer (member), and the verified customer characteristic information is demographically of the merchant (operator). Main member information corresponding to affiliated store (entertainer) subscription information and sub-customer information similar to affiliated store (entertainer) subscription information of the affiliated store (entertainer). In addition, the user customer information actually means consumer (member) information for each grade using the affiliated store (business operator).

In addition, the coupon advertisement option information and coupon advertisement generation information input for each affiliate (business) that subscribed to the coupon advertisement service is stored. The coupon advertisement option information includes coupon advertisement period information, coupon advertisement quantity information, coupon advertisement form information, coupon advertisement providing method information, and coupon advertisement targeting designation information. The coupon advertisement generation information includes affiliated store (business) identification information, discount. It includes amount (discount rate) information, coupon advertisement template information, coupon contents information, and / or advertisement contents information.

The webpage DB 209 stores webpage information necessary to execute the coupon advertisement service, and stores webpages (webpage configuration information) including respective affiliate store (business) information. In addition, webpage information including coupon advertisement information of each affiliate store (business operator) is stored.

The web program module 211 executes in conjunction with programs necessary for the coupon advertisement service when the coupon advertisement site is accessed or while the coupon advertisement service is executed, and the affiliated store (business) terminal 1 and the consumer (member) terminal 10 And extracting the web page according to the web page information request signal transmitted from the server.

The SL (smart-life) link program module 213 registers or updates coupon advertisement information in the SL link providing folder of the corresponding consumer (member), and the corresponding consumer (member) terminal in which the SL (smart-life) link program is installed. When the power is turned on or a predetermined time or new data (coupon advertisement) is updated, coupon advertisement information registered or updated in the SL link providing folder of the corresponding consumer (member) is automatically updated on the consumer (member) terminal. Perform the function of sending.

The SMS (MMS) message generator 215 generates the coupon advertisement in a message form according to an embodiment of the present invention.

The mail generation unit 217 provides a coupon advertisement mail for providing the consumer (member) with the coupon advertisement information registered or updated in the site providing folder of the consumer (member) according to an embodiment of the present invention. Create

The coupon advertisement generation unit 219 generates a coupon (coupon advertisement) according to coupon (coupon advertisement) generation information provided from an affiliated store (business operator) according to an embodiment of the present invention.

The coupon advertisement information DB 221 stores a coupon (coupon advertisement) generated from the coupon advertisement generator 219.

The message generator 223 generates a coupon (coupon advertisement) providing completion message, a coupon (coupon advertisement) information confirmation message and a customer management function execution completion message, etc. according to an embodiment of the present invention.

The reserve calculation module 225, when a consumer (member) purchases a product using a coupon (coupon advertisement) of the merchant (business), the coupon (coupon advertisement) and payment amount information According to a certain ratio (for example, the consumer (member) is 10% of the payment amount, the merchant (business) is a coupon (coupon ad) 10% per case of confirmation) performs a function to calculate the reserve amount.

The coupon advertisement inquiry and authentication unit 227 determines whether the coupon (coupon advertisement) used in accordance with an embodiment of the present invention is distributed in the normal manner or not and whether there is error information in the coupon (coupon advertisement) Perform the function.

According to an embodiment of the present invention, the consulting report generation unit 229 is extracted and generated through the affiliated store / consumer analysis targeting matrix module 240 by the affiliated store (business operator) as a coupon (coupon advertisement) service request. Generates the first consulting report by applying the consulting information, and when the coupon (coupon advertisement) service contract period expires, by applying the secondary consulting information extracted and generated through the merchant / consumer analysis targeting matrix module 240 2 Create a car consulting report. In addition, duplicate information of consumers (members) applied to the primary consulting information is removed according to a preset priority.

The member management information DB 231 for each affiliated store is divided into storage spaces for each affiliated store (entertainer) who has subscribed to a coupon advertisement service, and the member information using coupons (coupon advertisement) of the corresponding affiliated store (operator) in each storage space. And information on the amount of money paid by the member. In addition, the member information may be stored for each grade according to the payment amount and the number of times of use.

The affiliated store / consumer analysis targeting matrix module 240 analyzes the information of affiliated stores (businesses) and consumers (members) subscribed to a coupon (coupon advertisement) providing service using the affiliated store / consumer analysis targeting matrix, and the merchants (businesses) Matching the available purchaseable consumer (member), and analyzes the consumption pattern of the consumer (member) to perform the function of extracting and generating consulting information for the merchant (business). The operation of executing the merchant / consumer analysis targeting matrix will be described in more detail with reference to FIG. 3 below.

The affiliated store / consumer analysis information DB 242 stores the affiliated store and consumer analysis information analyzed through the affiliated store / consumer analysis targeting matrix module 240, and storage space is divided by the affiliated stores (businesses) subscribed to the coupon advertisement service. It is.

3 is a configuration diagram of a merchant / consumer analysis targeting matrix according to an embodiment of the present invention. Referring to FIG. 3, the composition and matching operation of the affiliated store / consumer analysis targeting matrix is described in detail. The affiliated store / consumer analysis targeting matrix includes a consumer (member) area 300, an affiliated store (business) area 320, and a merchant / consumer matching. Area 330 and secondary consulting information generation area 324. In addition, the merchant / consumer analysis targeting matrix receives the coupon (coupon advertisement) information of the affiliate store used by the consumer (member) and analyzes the consumption pattern of the affiliate store / consumer (member) and performs the first consulting and the second consulting information. Create In addition, when the coupon advertisement service is first applied from the merchant terminal, universal demographic matching information, basic matching information, preference matching information, universal lifestyle matching information, and online activity form through the merchant / consumer analysis targeting matrix. When the primary consulting information including matching information is generated, and the coupon advertisement service is applied again from the affiliate store, the first consulting information further includes verified lifestyle matching information, verified demographic matching information, and customer matching information for the affiliate store. The primary consulting information is generated.

First, the role of the merchant / consumer analysis targeting matrix region and its corresponding region for generating the first consulting information will be described below.

The consumer (member) area 300 is a consumer (member) subscription information analysis area 301, which is primary information, a consumer (member) history information analysis area 302, which is secondary information, and a consumer (member, third information). ) Activity pattern information analysis area 303.

The primary information on the consumer (member) subscription information analysis area 301 is gender information, age information, income information, vehicle information, religion information, education information, and occupation, which are demographic information input by each consumer (member). This information includes information on marriage, family composition, local information such as residence information and affiliation (company, school) area information, product type information, interest registration information, purchase area information of interest, etc. Analyzes by consumer (member) and provides it to the merchant / consumer matching area 330 to generate basic matching information, universal demographic matching information, and / or verified demographic matching information.

The secondary information consumer (member) history information analysis area 302 is the product information, product purchase frequency information, purchase expenditure information, purchase region information that each consumer (member) purchased using a coupon (coupon advertisement) And coupon (coupon advertisement) usage information of the consumer (member), including the purchase frequency and purchase area frequency information, recommendation activity information, comment activity information, evaluation activity information, coupon (coupon advertisement) storage activity information, search of the consumer (member) (Keyword) Analyzes online activity information including activity information and page view activity information, and provides the same to the consumer (member) activity pattern information analysis area 303 to provide individual preference products of the corresponding consumer (member). And local information.

 The third information consumer (member) activity pattern information analysis region 303 schedules the coupon (coupon advertisement) usage information and online activity information provided from the second information consumer (member) history information analysis region 302. A preference product and local information preferred by the consumer (member) extracted by combining the ratio (for example, coupon (coupon advertisement) use information 60%, online activity information 40%) is generated. The generated preference product and region information is provided to the affiliated store / consumer matching area 330 to generate preference (interest) matching information.

In addition, the consumer (member) activity pattern information analysis area 303 analyzes the online activity information of the consumer (member) to define the online activity type of the consumer (member). The online activity type of interest may include search (keyword) activity information and site visit activity information of the corresponding product and / or region included in the online activity information, evaluation activity information and coupon of the corresponding product and / or region. (Coupon advertisement) refers to a form of online activity for the product and / or region that the corresponding consumer (member) is interested in by analyzing storage activity information and the like. For example, if the consumer (member) has a lot of recommendation activities regarding 'glasses' and / or 'Seoul / apgujeong region' among the online activities, the information propagation type of 'glasses' and / or 'Seoul / apgujeong region' If a lot of commentary activity information and / or evaluation activity on 'glasses' and / or 'Seoul / Apgujeong area' is performed, it becomes a form of doctor's decision about 'glasses' and / or 'Seoul / apgujeong area'. And if there is a lot of search (keyword) activity and / or page view activity about 'glasses' and / or 'Seoul / apgujeong area', information search type about 'glasses' and / or 'Seoul / apgujeong area' do. In addition, the defined online activity type information of the consumer (member) is provided to the affiliated store / consumer matching area 330 to generate online activity type matching information.

In addition, the consumer (member) activity pattern information analysis area 303 analyzes the comment activity information and / or evaluation activity information of the consumer (member) of the online activity information of the consumer (member) by the consumer (member) By providing the likelihood information for the affiliate store to the affiliate store / consumer matching area 330, the affiliate store acts as an exclusion factor in generating customer matching information. For example, if the consumer (member) performs the undervalued comment activity and / or the evaluation activity more than a certain number of times (2 times), the consumer (member) is defined as an unfavorable consumer (member) and the merchant / consumer The matching area 330 may be provided to generate customer matching information for the affiliated store except for the corresponding consumer (member).

In addition, the consumer (member) activity pattern information analysis area 303 analyzes the coupon (coupon advertisement) usage information and online activity information of the consumer (member) to define the overall lifestyle of the corresponding consumer (member). For example, among the coupon (coupon advertisement) usage information of the consumer (member), the brand coupon (coupon advertisement) is used five times, the non-brand coupon (coupon advertisement) is used twice, and the consumer (member) 's online activities If the number of brand coupons (coupon ads) is downloaded 7 times, the brand product page view is 15 times, the non-brand coupons (coupon ad) is downloaded 5 times, and the non-brand product page views 10 times, the consumer ( Member's lifestyle can be defined as brand-oriented. In this way, when the consumer (member) purchases and conducts online activities mainly for hair, beauty, and skin care products, it becomes appearance-oriented and cultural activities-oriented purchases for plays, movies, and performance goods. The consumer (member) lifestyle information as described above may be provided in more various forms. The defined lifestyle information of the consumer (member) is provided to the affiliated shop / consumer matching area 330 to generate universal lifestyle matching information and / or verified lifestyle matching information.

The affiliated store (operator) area 320 may include the affiliated store (operator) subscription information analysis area 321, which is primary information, the affiliated store (operator) lifestyle analysis area 322, which is secondary information, and / or the affiliated store (3) information (3). Company) history information analysis area 323 is included.

The primary information of the affiliated store (business) subscription information analysis area 321 is the business type information of the affiliated store (business), product category classification (large classification, medium classification, small classification) information, the regional information of the merchant (business) and products Analyze price information for each merchant (operator) and provide it to the merchant / consumer matching area 330 to provide basic matching information, universal demographic matching information, preference (interest) matching information, and online activity type matching information. To generate. And the business type information of the affiliated store (business operator), product category classification (large classification, medium classification, small category) information, regional information of the affiliated store (business operator), and product price information of the secondary store, which is the secondary information. Provided at 322.

The secondary information, affiliated store (business operator) lifestyle analysis area 322 is the business type information of the affiliated store (business operator), product category classification (large classification, medium classification, small classification) information, the regional information of the merchant (business operator) and products The price information is analyzed to define a lifestyle of the affiliated store (business operator) and provided to the affiliated store / consumer matching area 330 to generate universal lifestyle matching information. In other words, by analyzing the merchant / consumer information accumulated by the coupon advertising service execution of other merchants and consumers (members) in advance, a typical lifestyle suitable for each business area, product type, product price information, and business size information is defined. And analyzes the business type information of the corresponding affiliated store (business operator), the product category classification (large classification, medium classification, small classification) information, the regional information of the affiliated store (business operator), and the price information of the product, and analyzes one of the predefined lifestyles. By matching, the lifestyle of the corresponding affiliated store is defined, and the lifestyle information of the defined affiliated store is provided to the affiliated store / consumer matching area 330 to generate universal lifestyle matching information.

The third information, the merchant (history) history information analysis area 323 is when the merchant (business operator) re-apply for the coupon advertising service, that is, the coupon advertising service is applied again from the merchant terminal (application request) ), An area for analyzing existing history information and generating secondary consulting information generated when the affiliate store (operator) expires the coupon advertisement service contract period, and the affiliate store (operator) is transferred. Analyze the verified merchant (operator) lifestyle information obtained through the coupon advertisement service executed in the and provides the analyzed information to the merchant / consumer matching area 330 to generate the verified lifestyle matching information. Herein, the verified merchant (operator) lifestyle information includes merchant (life carrier) lifestyle information defined as the main lifestyle information of the consumer (member) using the merchant (operator) through the coupon advertisement service previously executed. it means.

In addition, the demographic matching information verified by analyzing verified customer characteristic information and user information obtained through the coupon advertisement service previously executed by the affiliate store (business operator) and providing the same to the affiliated store / consumer matching area 330. To generate Here, the verified customer characteristic information includes main member customer information that is demographically consistent with subscription information of the affiliated store (business operator) and the affiliated store (business operator) through the previously executed coupon advertisement service. Refers to sub-customer information similar to the information.

In addition, by classifying the number of consumers (members), that is, merchants (businesses) customers by analyzing the number of times of use and purchase amount information of the actual consumer (members) acquired through the coupon advertising service previously executed by the merchant (businesses). By providing to the affiliated store / consumer matching area 330 to centrally manage the excellent members to create customer matching information for the merchant.

The merchant / consumer matching area 330 uses universal information provided from the consumer (member) area 300 and the merchant (business) area 320 to provide general demographic matching information, basic matching information, and preference (interest). Create matching information, universal lifestyle matching information, verified lifestyle matching information, online activity type matching information, verified demographic matching information and / or merchant matching information for merchants. And create individual preference products and local information of the corresponding consumer (member).

The universal demographic matching information may include business type information, product category classification (large classification, medium classification, small classification) information of the affiliated store (business) provided from the affiliated store (business) subscription information analysis area 321, and the affiliated store (business). Regional characteristics of the main consumers (members), purchasing product characteristics, purchasing age characteristics, purchasing occupation characteristics, derived from the analysis of the regional information and product price information and actual purchase records of the consumers (members) accumulated in the coupon advertisement system. The characteristics of the affiliated store (business) are defined using income characteristics. And analyzing demographic and regional information of each consumer (member) provided from the consumer (member) subscription information analysis area 301, and having demographic and regional characteristics consistent with the characteristics of the defined merchant. Target and match key consumers (members). For example, if the characteristics of the affiliated store (business operator) defined above are 'apgujeong', 'annual income (\ 30,000,000)', 'female', '20 -30s', 'office worker', the population of each consumer (member) Analyze statistical and regional information to match and target consumers (members) who live or work in 'Apgujeong-dong', gender is female, age 20s and 30s, and who have 'employees and annual income of over $ 30 million. The universal demographic matching information includes each matched consumer (member) information and the number information of the matched consumer (member).

The basic matching information includes the business type information, product category classification (large classification, middle classification, small classification) information of the corresponding affiliated store (business operator) provided from the affiliated store (business operator) subscription information analysis area 321, and regional information of the affiliated store (business operator). And analyzing the product type information and the purchase interest area information, which are interest registration information of each consumer (member), provided from the consumer (member) subscription information analysis area 301, and corresponding to the information of the corresponding affiliated store (business). Match consumers (members) For example, if the business type information of the affiliated store (business operator) is manufactured and sold, the product category classification (large category, medium category, small category) information is fashion / miscellaneous / women's bag, and the regional information of the affiliated store (business operator) is 'Apgujeong'. The matching product type information of the consumer (member) is 'women's bag' and the region of interest purchase information ('Apgujeong-dong') matches the consumer (member). The basic matching information includes each matched consumer (member) information and the name information of the matched consumer (member).

The preference matching information includes business type information, product category classification (large classification, middle classification, small classification) information of the corresponding affiliated store (business operator) provided from the affiliated store (business operator) subscription information analysis area 321, and the affiliated store (business operator). Analyze the local information of the customer, and analyzes the preference products and local information preferred by each consumer (member) provided from the consumer (member) activity pattern information analysis area 303, corresponding to the information of the affiliated store (business) Matches consumers (members). For example, if the business type information of the affiliated store (business operator) is manufactured and sold, the product category classification (large category, medium category, small category) information is fashion / miscellaneous / women's bag, and the regional information of the affiliated store (business operator) is 'Apgujeong'. In this case, the preferred product information preferred by the consumer (member) is 'women's bag' and the preferred region information is matched with the consumer (member) with 'apgujeong-dong'. The preference matching information may be directly matched, associative matching, and / or upgraded matching according to a matching condition. The direct matching is a matching targeting method in which the characteristics of the merchant (operator) and the preferences of the consumer (member) are directly matched, and the association matching is the regional characteristic among the characteristics of the merchant (operator) and the consumer (member) preference. However, if there is a feature of neighboring region, or if the product characteristics do not match but similar or related to the merchant product characteristic, matching targeting method is used. In addition, upgrade matching is a method of matching targeting when there is a high likelihood of purchasing a merchant product in the future because the characteristics of product preferences do not coincide, but the preference products of consumers (members). The preference (interest) matching information includes each matched consumer (member) information and the number of information of the matched consumer (member).

The universal lifestyle matching information analyzes lifestyle information of the affiliated store (business operator) provided from the affiliated store (business operator) lifestyle analysis area 322 and provided from the consumer (member) activity pattern information analysis area 303. The lifestyle information of each consumer (member) is analyzed to match the consumer (member) corresponding to the information of the corresponding affiliated store (business operator). For example, if the lifestyle information defined in the merchant (business) is 'brand-oriented', the lifestyle information of each consumer (member) is analyzed to match the consumer (member) that is 'brand-oriented'. The universal lifestyle matching information includes each matched consumer (member) information and the number of information of the matched consumer (member).

The verified lifestyle matching information is a verified merchant (operator) lifestyle obtained through a coupon advertisement service previously executed by the affiliate (enter company) provided from the merchant (history) history information analysis area 323. Analyze the information, and analyze the lifestyle information of each consumer (member) provided from the consumer (member) activity pattern information analysis area 303, to determine the consumer (member) corresponding to the information of the affiliated store (business) Match For example, if the verified merchant life style information of the merchant (business operator) is 'cultural activity-oriented', the lifestyle information of each consumer (member) is analyzed and the consumers (members) who are 'cultural activity-oriented' are analyzed. Match The verified lifestyle matching information includes information about each matched consumer (member) and name information of the matched consumer (member).

The online activity type matching information may include business type information, product category classification (large classification, middle classification, and small classification) information of the corresponding affiliated store (business) provided from the affiliated store (business operator) subscription information analysis area 321, and the area of the affiliated store (business). Analyzes the information, analyzes the online activities of interest of each consumer (member) provided from the consumer (member) activity pattern information analysis area 303, and finds a consumer (member) corresponding to the information of the affiliated store (business). Match For example, if the business type information of the affiliated store (business operator) is manufactured and sold, the product category classification (major category, medium category, small category) information is fashion / miscellaneous / women's bag, and the local information of the affiliated store (business operator) is 'Apgujeong'. The online activity of interest matches consumers (members) whose information propagation type, pseudo-promotion type, and / or information search type are related to 'women's bag' and / or 'apgujeong area'. The online activity pattern matching information includes each matched consumer (member) information and the number of information of the matched consumer (member).

The verified demographic matching information analyzes the customer characteristic information acquired through the coupon advertisement service previously executed by the affiliate store (business operator) provided from the affiliate store history (business) history information analysis area 323, Analyze demographic and regional information of each consumer (member) provided from the consumer (member) subscription information analysis area 301 to match a consumer (member) corresponding to the information of the corresponding affiliated store (business operator). . For example, if the main residence or activity area is 'Apgujeong-dong', women, 20s and 30s, and the above-mentioned customer characteristic information and user information with white color occupation and annual income of \ 50,000,000 or more, the population of each consumer (member) Analyze statistical and regional information to match consumers (members) who live or work in 'Apgujeong-dong', gender is female, age 20s and 30s, white color jobs and incomes of more than $ 50,000,000. The verified demographic matching information includes information about each matched consumer (member) and name information of the matched consumer (member).

The affiliated store customer matching information analyzes actual user information of the affiliated store (business operator) provided from the affiliated store (business) history information analysis area 323, and analyzes the consumer (member) activity pattern information analysis area 303. By analyzing the online activity type information provided from), the unfavorable consumer (member) information is excluded from the actual user information. The affiliated store customer matching information includes real user information excluding the unfavorable consumer (member) information, and name information of each real user information excluding the unfavorable consumer (member) information.

Second, the role of the merchant / consumer analysis targeting matrix region and its corresponding region for generating the second consulting information is as follows.

The secondary consulting information generation area 324 analyzes the consumer (member) using the affiliate store (business operator), demographic target information, lifestyle verification information of the affiliate store (business operator), and customer information by grade of the merchant store (eg For example, it extracts and creates Premier, Best, Excellent, General User Information).

The demographic target information is gender information, age, which is demographic information of a consumer (member) using coupon (coupon advertisement) information of the corresponding affiliated store (business operator) through the consumer (member) subscription information analysis area 301. Information, income information, vehicle information, religion information, education information, job information, marriage information and family composition information, residential information (regional), local (company, school) area information, product type information (purchase information) By analyzing the region of interest information and the like, demographic consumer (member) target information of the affiliated store (business operator) is generated. For example, 50% of the consumers (members) who actually used the coupon (coupon advertisement) information of the relevant merchants (businessmen) are living or working place 'Apgujeong-dong', gender is female, age 20, and office worker. , Annual income of \ 30,000,000 ~ \ 50,000,000, and women's bag goods were purchased using the coupon (coupon advertisement), and 30% of the actual consumers (members) have the same characteristics, but they are in their 30s. If 20% of the listed characteristics vary in regional, age, and annual income characteristics, the demographic main consumer (member) target information of the merchant (operator) may be based on the place of residence, affiliation or activity. 'Apgujeong-dong', female, age 20s, office worker occupation, annual income is \ 30,000,000 ~ \ 50,000,000 or more, sub target information is the same as the main target information, the age is only 30s All.

The lifestyle verification information of the merchant (business operator) is the overall lifestyle of the consumer (member) using the coupon (coupon advertisement) information of the merchant (business operator) through the consumer (member) activity pattern information analysis area 303. Analyze and extract the verified lifestyle information of the affiliated store (business operator). For example, if 70% of consumers (members) who actually used the coupon (coupon advertisement) information of the affiliated store (business operator) are brand-oriented, 20% are appearance management-oriented, and 10% are cultural activity-oriented. The lifestyle verification information of (operator) becomes brand-oriented.

The customer information for each grade of the affiliated store may be purchased by using the coupon (coupon advertisement) information of the affiliated store (business operator) analyzed through the consumer (member) history information analysis area 302. And using the spending information of the consumer (member), extracting and generating user information for each grade of the corresponding affiliated store (business operator). For example, consumers (members) who have more than 10 purchases on average \ 1,000,000 purchase spending information are defined as Premier customers, and consumers who have 7 to 9 purchases on average \ 500,000 ~ \ 1,000,000 purchase spending information ( Members) as the best customers, 5 ~ 6 times the number of purchases average \ 300,000 ~ \ 500,000 Consumers (members) who have spending information on purchases are defined as excellent customers, 2 ~ 4 times the average \ 100,000 ~ \ 300,000 The consumers (members) who have purchasing expenditure information are defined as general customers, and the grades of the merchant users are extracted and generated.

4 is an overall block diagram of an affiliated store and a consumer (member) terminal according to an embodiment of the present invention. Referring to Figure 4 will be described the structure of the merchant (business) terminal and the consumer (member) terminal. The merchant terminal may be a PC including a card reader and a coupon (coupon advertisement) information reader, and the consumer (member) terminal may be a mobile communication terminal and / or a PC. In FIG. 4, the affiliated store (operator) terminal or the consumer (member) terminal may be added according to the addition / deletion of the configuration.

First, referring to FIG. 4, the structure of a merchant (operator) terminal is described. The coupon (coupon advertisement) recognition unit 450 may include a card reader 451 and / or a coupon (coupon advertisement) information reader 453. Included. The card reader 451 recognizes the coupon (coupon advertisement) information held by the consumer (member) by recognizing the information of a consumer (member) card (for example, a consumer (member) identification card such as a credit card or a membership card). Can be reflected in the payment amount. The coupon (coupon advertisement) information reader 453 recognizes the coupon (coupon advertisement) identification information consisting of a barcode, letters, numbers, and / or symbols to signify the merchant (business) information and the consumer of the coupon (coupon advertisement). (Member) information, discount amount information and coupon (coupon advertising) unique number information can be found.

The communication interface 401 is connected to the communication network 20 to transmit information generated during the operation of the coupon advertisement service system to the coupon advertisement service management server 7. And a receiver for demodulating and decoding the received signal.

The memory 403 may be composed of a program memory and a data memory. The program memory stores a program for controlling a general operation of an affiliated store (business) terminal (PC). The program memory stores an overall program for executing a coupon advertisement service function. In addition, the data memory stores data generated while driving the affiliated store (business) terminal (PC).

The keypad 405 has keys for inputting numeric and text information and function keys for setting various functions. In addition, the keypad 405 may include a coupon advertisement service execution key, a setting key, a confirmation key, a selection key, a transmission key, and the like according to an embodiment of the present invention.

The audio processor 407 may configure a codec, and the codec includes a data codec for processing data and an audio codec for processing an audio signal such as voice to convert a digital audio signal into an analog signal through the audio codec. The digital audio signal is converted into a digital audio signal through the audio codec.

The image processor 409 performs a function of generating screen data for displaying an image signal. The image processor 409 transmits an image signal received under the control of the controller 470 according to the standard of the display unit 411, and compresses and decompresses the image data. In addition, the start address value of the image data output to the display unit 411 is transmitted or the start address value is changed and set under the control of the controller 470.

The display unit 411 displays image data output from the image processing unit 70. In this case, the display unit 80 may use an LCD. In this case, the display unit 411 may include an LCD controller, a memory capable of storing image data, and an LCD display device. When the LCD is implemented by using a touch screen method, the keypad 405 and the LCD may be input units. The display unit 411 includes an image data display unit for outputting image data.

The affiliated store (business) terminal controller 470 performs a function of controlling the overall operation of the affiliated store (business) terminal (PC). And the codec. In addition, the control unit 470 recognizes the coupon (coupon advertisement) information of the consumer (member) in accordance with an embodiment of the present invention and controls to reflect in the payment amount and the card of the consumer (member) (for example, credit card, By recognizing consumer (member) identification card information such as a member card, it is possible to control to reflect the coupon (coupon advertisement) information held by the consumer (member) in the payment amount. In addition, the affiliated store registration information is transmitted to the coupon advertisement service management server 7 to subscribe to the coupon advertisement service, and the coupon advertisement option information and generation information are selected or inputted to select the coupon advertisement option information and the generated information from the coupon advertisement service. Control to transmit to the management server 7, and controls to transmit the customer management function execution command for managing the customer to the coupon advertising service management server (7). In addition, it controls to receive and display coupon advertisement service web page information, primary consulting information, secondary consulting information and message information provided from the coupon advertisement service management server 7.

 Second, referring to FIG. 4, a structure of a consumer (member) terminal (PC) is described. The communication interface 401 is connected to the communication network 20 to display information generated during the operation of the coupon advertisement service system. It performs the function of transmitting to the service management server (7). And a receiver for demodulating and decoding the received signal.

The memory 403 may be composed of a program memory and a data memory. The program memory stores a program for controlling a general operation of a consumer (member) terminal (PC). The program memory stores an overall program for executing a coupon advertisement service function. In addition, the data memory stores data generated while driving the consumer (member) terminal (PC).

The keypad 405 has keys for inputting numeric and text information and function keys for setting various functions. Also, the keypad 405 may include a coupon advertisement service website or / web page selection key, a setting key, a confirmation key, and an input key according to an embodiment of the present invention.

The audio processor 407 may configure a codec, and the codec includes a data codec for processing data and an audio codec for processing an audio signal such as voice to convert a digital audio signal into an analog signal through the audio codec. The digital audio signal is converted into a digital audio signal through the audio codec.

The image processor 409 performs a function of generating screen data for displaying an image signal. The image processor 409 transmits an image signal received under the control of the controller 470 according to the standard of the display unit 411, and compresses and decompresses the image data. In addition, the start address value of the image data output to the display unit 411 is transmitted or the start address value is changed and set under the control of the controller 470.

The display unit 411 displays image data output from the image processing unit 70. In this case, the display unit 80 may use an LCD. In this case, the display unit 411 may include an LCD controller, a memory capable of storing image data, and an LCD display device. When the LCD is implemented by using a touch screen method, the keypad 405 and the LCD may be input units. The display unit 411 includes an image data display unit for outputting image data.

The consumer (member) terminal control unit 470 performs a function of controlling the overall operation of the consumer (member) terminal (PC). And the codec. In addition, the control unit 470 transmits the consumer (member) registration information to the coupon advertising service management server 7 to subscribe to the coupon advertising service according to an embodiment of the present invention, the coupon advertising service management server (7) receive the coupon advertisement information provided through the SL link (for example, mylink), website, email and / or SMS (MMS) message method, digital coupon wallet (decoupage) which is the coupon advertisement storage area Control to transmit the request information to the coupon advertisement service management server 7 to store the received coupon advertisement information.

Third, referring to FIG. 4, the structure of the consumer (member) mobile phone will be described in the structure of the consumer (member) mobile phone (PC). And a mobile communication unit 460 including a memory 403, a keypad 405, an audio processing unit 407, an image processing unit 409, a display unit 411, and a consumer (member) terminal control unit 470. The mobile communication unit 460 is provided with an RF unit 461 and a modem 463. The RF unit 461 includes an RF transmitter for upconverting and amplifying a frequency of a transmitted signal, and an RF receiver for low noise amplifying and downconverting a received signal.

The modem 463 includes a transmitter for encoding and modulating the transmitted signal, a receiver for demodulating and decoding the received signal, and the like. In addition, the audio processor 25 may configure a codec, and the codec includes a data codec for processing packet data and an audio codec for processing audio signals such as voice.

The audio processing unit 407 converts and reproduces the digital audio signal received from the modem 463 by converting the analog signal through the audio codec, or digital audio through the audio codec transmitted analog audio signal generated from the microcomputer. The signal is converted into a signal and transmitted to the modem 463. The codec may be provided separately or included in the controller 470.

The consumer (member) terminal control unit 470 performs a function of controlling the overall operation of the portable terminal and may include the modem 463 and the codec.

5A-C are flowcharts of an operation of a coupon advertisement service system according to a first embodiment of the present invention, and FIG. 8 is a flowchart of an operation of extracting coupon advertisement generation information input webpage information according to an embodiment of the present invention. 9 is a flowchart illustrating an operation of processing a coupon advertisement according to the coupon advertisement providing method according to an embodiment of the present invention, and FIG. 10 is a diagram illustrating coupon advertisement information selected according to a selection of a consumer (member) according to an embodiment of the present invention. It is a flow chart of the operation. Referring to FIGS. 5A-C, 8, 9, and 10, when a merchant (entertainer) applies for a coupon advertisement service, the first consulting information according to the merchant information is provided using a merchant / consumer analysis targeting matrix. When a consumer (member) to expose the coupon advertisement is selected through the first consulting information, a system operation of exposing the coupon advertisement to the selected consumer (member) will be described. In the following, the merchant terminal 1 is connected to the coupon advertisement service management server 7 through a communication network 20 at the request of a merchant (operator) and the consumer (member) terminal at the request of a consumer (member). 10, a description will be given on the assumption that a communication connection with the coupon advertisement service management server 7 is made through a communication network 20.

In the state in which the communication is connected (501), the consumer (member) terminal 10 receives the consumer (member) subscription information registration page (webpage) information from the coupon advertising service system management server 7 and displays it, and the The consumer (member) inputs the consumer (member) subscription information using an input means such as a keypad / mouse (503), and transmits the entered consumer (member) subscription information to the coupon advertisement service system management server (7). Request registration of consumer (member) subscription information (505). Here, the consumer (member) registration information includes demographic information such as gender information, age information, income information, vehicle information, religion information, education information, job information, marriage information, family composition information, etc. It includes information and information on the organization (company, school) and the like, and includes product type information and region of interest information that are registered as interest information.

The coupon advertisement service system management server 7 which is requested to register the consumer (member) subscription information from the consumer (member) terminal 10 analyzes and stores (registers) the received consumer (member) subscription information ( 507).

In addition, the affiliated store (business) terminal 1 receives the affiliated store (business) subscription information registration page (webpage) information from the coupon advertising service system management server 7 in the state in which the communication is connected (501), and displays this, The affiliated store operator (operator) inputs affiliated store (business operator) subscription information using an input means such as a keypad / mouse (509), and inputs the entered affiliated store (business operator) subscription information to the coupon advertisement service system management server (7). Request to register and join the affiliate (business) subscription information by sending to (511). The affiliated store (business) subscription information includes affiliated store (business) basic information, registration information for each affiliated store (business), and / or coupon advertisement service request information. The affiliated store (business) basic information includes mutual information of the affiliated store (business), business registration number information, business address information, contact information, mail information, map information and service industry information. The registration information for each affiliate store includes a product information, product price information, business site size information, and merchant web site (web page) generation information. In addition, the affiliated store operator (operator) may only be a simple subscription without entering the coupon advertisement service request information. After the subscription, the coupon advertisement service request information may be separately transmitted at the request of the affiliated store operator (operator).

The coupon advertisement service system management server 7 which is requested to register the affiliated store (business operator) subscription information from the affiliated store (business operator) terminal 1 analyzes and stores (registers) the received affiliated store (business operator) subscription information ( 513).

The coupon advertisement service system management server 7 determines whether the coupon advertisement service request information is included in the affiliated store (operator) subscription information through analysis of affiliate store (operator) subscription information (515), and the coupon advertisement service request information. Is present, the affiliated store / consumer analysis targeting matrix is driven to analyze the affiliated store (business) information and the consumer (member) (consumer) information (517), and the primary consulting information (the affiliated store / Consumer (member) matching targeting information) is generated (519).

The first consulting information (affiliate / consumer (member) matching targeting information) is generated using the consumption pattern of the members subscribed to the affiliate (business) subscription information analysis and coupon advertising service, the merchant (business) is the coupon In the case of initial subscription of an advertising service, that is, when the coupon advertisement service is first applied (requested) from the merchant terminal, general demographic matching information, basic matching information, preference (interest) matching information, and universal life When style matching information and online activity type matching information are extracted and generated, and the merchant (operator) has applied for the coupon advertisement service again, that is, when the coupon advertisement service is again applied (new request) from the merchant terminal, Universal demographic matching information, basic matching information, preference matching information, universal lifestyle matching information, verified lie Style matching information, matching the form of online activity information, verified demographic information matching and merchants used to extract customer information and match to create. The operation of generating the affiliated shop / consumer analysis targeting matrix and generating the first consulting information is the same as the description of FIG. 3.

The coupon advertisement service system management server 7 generates primary consulting report information by applying the primary consulting information (merchant / consumer (member) matching information) (521).

The primary consulting report information may include primary consulting information, duplicated merchants (businesses) information, primary consulting text information, product analysis information of the affiliated stores (businesses), and / or regions of the affiliated stores (businesses) from which duplicate consumers (members) are removed. Environmental information is included.

The primary consulting information from which the duplicated consumer (member) is removed refers to the primary consulting information from which duplicated information of the consumer (member) applied to the generated primary consulting information is removed according to a preset priority. That is, the primary consulting information is universal demographic matching information, basic matching information, preference (interest) matching information, universal lifestyle matching information, and online activity type matching information generated according to the initial subscription of the coupon advertisement service. Duplicate information of the consumer (member) applied to is removed according to the preset priority. For example, the preset priority is 1st priority: preference matching information, 2nd priority: universal lifestyle matching information, 3rd priority: online activity matching information, 4th priority: universal demographic matching information, 5 Rank: Basic matching information, 'A' and 'B' two consumers (members) are matched to the preference (interest) matching information, which is the first priority, and 'A' to the universal lifestyle matching information, which is the second priority , 'C', 'D' 3 consumers (members) are matched, and the 3rd online activity type matching information 'B', 'C', 'F' 3 consumers (members) match 4 'C', 'D', 'G', H 'are matched to the 4th universal demographic matching information, and' F ', 5th basic matching information is matched. 'I' If two consumers (members) are matched, the first priority: consumers (members) 'A' and 'B' of the preference (interest) matching information and the second priority universal lifestyle matching information Consumers (Member) 'A', 'C', compared to 'D' to eliminate duplicate customer (member) 'A' in the second rank of universal lifestyle matching information. Then, two consumers (members) of 'C' and 'D' remain in the above-mentioned universal lifestyle matching information. And 'B', 'C', and 'F', which are consumers (members) of the 3rd online activity type matching information, and 'A', 'B, which are consumers (members), of preferred (interest) matching information. 'And' C 'and' D ', which are consumers (members) of the 2nd universal lifestyle matching information, are compared to the 3rd rank online activity types. Remove from information Then, one consumer (member) of 'F' remains in the third-order online activity type matching information. By removing the duplicated consumers (members) by comparing basic matching information, which is the last 5 ranks in the same manner as above, two consumers (members) of 'A' and 'B' are added to the first (preferred) matching information. There are two consumers (members) of 'C' and 'D' in the universal lifestyle matching information that is present and the second priority, and one consumer (member) of 'F' in the third activity online matching information. There are 'G' and 'H' 2 consumers (members) in the 4th universal demographic matching information, and 'I' 1 consumer (members) in the 5th basic matching information. It will exist.

In addition, the primary consulting information (merchants / consumers (members) matching targeting information) according to the coupon advertising service re-application, the general demographic matching information, basic matching information, preferences generated by analyzing the previous coupon advertising execution results (Interest) Recall duplicate information of consumers (members) applied to matching information, universal lifestyle matching information, verified lifestyle matching information, online activity matching information, verified demographic matching information and customer matching information for merchants In the same way, remove according to the preset priority. In this case, the preset priority may be, for example, 1st priority: preference (interest) matching information, 2nd priority: verified lifestyle matching information, 3rd priority: universal lifestyle matching information, 4th priority: online activity type matching information, 5 Ranking: merchant matching information; sixth ranking: verified demographic matching information; seventh ranking: universal demographic matching information and eighth ranking; It becomes basic matching information.

In addition, the product information of the merchant (business operator) includes the history (history) information, trend (transition) information of the product, the main consumer (generation) information of the product, the characteristic information of the product main consumer, etc. This is the coupon advertising service system Can be added by management server operator.

In addition, the local environment information of the affiliated store (business operator) includes the resident population information, the floating population information, traffic condition information and / or local development plan information, etc., where the affiliated store (business operator) is located, which is transmitted to the coupon advertisement service system management server operator. Can be added by.

The coupon advertisement service system management server 7 generating the primary consulting report information transmits the generated primary consulting report information to the affiliated store (operator) terminal 1 (523).

Upon receiving the first consulting report information, the affiliated store (business) terminal 1 displays the first consulting report information as shown in FIG. 15 (525), and the affiliated store (business operator) operator selects a coupon advertisement option menu (527). ), The affiliated store (business) terminal 1 transmits the coupon advertisement option web page request information to the coupon advertisement service system management server 7 (529), and the coupon advertisement service system management server 7 the Extract the coupon advertisement option menu web page information (530) and apply the primary consulting information (the merchant / consumer (member) matching targeting information) from which the duplicate consumer (member) is removed to the extracted coupon advertisement option menu web page information (531). To generate coupon advertisement option webpage information (531). The coupon advertisement option web page information is transmitted to the affiliated store (operator) terminal 1 (533), wherein the coupon advertisement option web page information is the first consulting information (the merchant) from which the duplicate consumer (member) is removed. / Consumer (member) matching targeting information), coupon advertisement period input menu information, coupon advertisement exposure quantity input menu information, coupon advertisement type input menu information, coupon advertisement providing method input menu information, check box information and calculation program information .

The affiliated store (operator) terminal 1 having received the coupon advertisement option web page information displays this as shown in FIG. 16 (535). Referring to FIG. 16, the coupon advertisement option web page includes a coupon advertisement period input menu 1600, a coupon advertisement type input menu 1602, a coupon advertisement exposure quantity input menu 1604, and the like. Coupon advertisement providing method input menu 1606 and coupon advertisement targeting designation menu 1608 information.

The coupon advertisement period input menu 1600 inputs period information for using a coupon advertisement service or distribution period information of the coupon advertisement and indicates this.

The coupon advertisement form input menu 1602 includes a check box, and the coupon advertisement form includes a coupon, an advertisement, or a coupon advertisement including an advertisement in the coupon.

The coupon advertisement exposure quantity input menu 1604 inputs and indicates the number of targeting consumers (members) to provide the coupon advertisement.

The coupon advertisement providing method input menu 1606 includes a checkbox to select a SL link method, a website method, a mail method, and / or an SMS (MMS) message method to provide the coupon advertisement to a targeted consumer (member). And indicate this.

The coupon advertisement targeting designation menu 1608 includes a check box and applies primary consulting information and arithmetic program to remove the duplicate consumer (member). The coupon advertisement targeting designation menu 1608 includes a targeting method item 1610, a matching consumer (member) number item 1620, a ratio item 1630, and a target consumer (member) number item 1640. . Also, the price display item may be included in which a price is measured according to the coupon advertisement exposure quantity and / or coupon advertisement targeting designation method.

The targeting method item 1610 includes a preference (interest) targeting item, a general lifestyle targeting item, an online activity type targeting item, a general demographic targeting item, and a basic targeting item when the coupon advertisement service is first registered. If the item appears to include, and the merchant (entertainer) has applied for the coupon advertisement service again, the merchant with customer identification item of identification number 1660, verified lifestyle targeting item and verified demographic targeting item are further included.

The matching consumer (member) number item 1620 represents the number of consumers (members) matching each of the targeting method items.

The percentage (%) item 1630 represents a preset ratio for each targeting method item, and the number of targeting consumers (members) input through the coupon advertisement exposure quantity input menu 1604 is set to the preset percentage (%). Is allocated according to The ratio can also be manually adjusted and set.

The target consumer (member) number item 1640 represents a targeting consumer (member) allocated according to the ratio. In addition, the number of target consumers (members) can be entered manually.

For example, using the coupon advertisement targeting designation menu 1608, the merchant (operator) operator inputs 12,000 target consumers (members) to provide the coupon advertisement, and uses a general lifestyle as a targeting method. If the targeting item and the online activity targeting item were selected, the 12,000 people were allocated to '50% 'which is the ratio of the general lifestyle targeting item and '25%' which was the ratio of the online activity targeting item. The target audience (members) of the lifestyle targeting item is 6,000, and the target consumer (members) of the online activity targeting item is 4,000. The remaining 2,000 people are divided into 50% and 25% ratios of about 2: 1 = 1,333: 667, so that the target number of consumers (members) of the universal lifestyle targeting item is 7,333 and the target consumer of the general lifestyle targeting item. The number of members is 4,667.

When the affiliated operator (operator) operator enters (selects) 537 coupon advertisement option information through the coupon advertisement option web page, transmits the input coupon advertisement option information to the coupon advertisement service system management server 7 ( 539). The coupon advertisement option information includes coupon advertisement period information, coupon advertisement quantity information, coupon advertisement type information, coupon advertisement providing method information, and coupon advertisement targeting designation information.

The coupon advertisement service system management server 7 having received the coupon advertisement option information analyzes the coupon advertisement option information and stores it in a corresponding affiliate store (operator) DB (541). The coupon advertisement generating information input webpage information according to the coupon advertisement option information is extracted (543). The operation of extracting the coupon advertisement generation information input webpage information will be described in more detail with reference to FIG. 8. The coupon advertisement form information is analyzed from the received coupon advertisement option information (801), and the first and second coupons are analyzed. If the advertisement type information is a coupon type 803, the coupon generation information input webpage information for generating a coupon is extracted (805). Second, if the coupon advertisement type information is a merchant advertisement type 807, a merchant advertisement is displayed. Merchant advertisement generation information input for generating input webpage information (809), and third, if the coupon advertisement form information is coupon advertisement form 811, coupon advertisement generation information input for generating a coupon including a merchant advertisement Web page information is extracted (813). In addition, the advertisement may include event information.

The coupon advertisement service system management server 7 transmits the extracted coupon advertisement generation information input webpage information to the affiliated store (operator) terminal 1 (545). The coupon advertisement generation information input web page information includes coupon product / discount rate input menu information, coupon advertisement template information, coupon contents input menu information, and / or advertisement contents input menu information. The affiliated store (business) terminal 1 having received the coupon advertisement generation information input web page information displays this as shown in FIG. 17. Referring to FIG. 17, the coupon advertisement generation information input web page is described. The coupon advertisement generation information input web page includes a coupon title input menu, a coupon product / discount rate (amount) input menu 1701, and a coupon design input menu 1705. And / or an advertisement generation content input menu 1707.

The coupon product / discount rate (amount) input menu 1701 indicates a discount rate or a discount amount information applied to the coupon and indicates it. The coupon may be a free coupon or a discount coupon according to the input discount rate (amount) information.

The coupon design input menu 1705 receives and displays template information, color information, coupon text, photo information, and / or logo information to be applied to the coupon.

In the advertisement generation content input menu 1707, an advertisement title is input, a template, a color, etc. are selected according to the advertisement design information input, advertisement contents (text), photo information, and / or logo information are input and displayed.

When the affiliated operator (business operator) enters (selects) the coupon advertisement generation information through the coupon advertisement generation information input web page (549), the coupon advertisement generation information is input to the coupon advertisement service system management server 7. Transmit 551. The coupon advertisement generating information may include advertisement title and advertisement design information as coupon creation content information and / or advertisement generation content information including affiliate store (business) identification information, coupon title, coupon product / discount rate information, coupon design information, and / or advertisement creation content information. do.

The coupon advertisement service system management server 7 having received the coupon advertisement generation information analyzes the coupon advertisement generation information and generates 553 coupon advertisement information according to the coupon advertisement generation information. The coupon advertisement information is updated 555 on the website. Here, the coupon advertisement information may be updated with a banner advertisement, a text advertisement, or a keyword search advertisement on a website. In addition, the consumer selects the updated coupon advertisement information on the website after the consumer identification number authentication (login) to store the selected coupon advertisement information in the digital coupon wallet (decouge), the coupon advertisement storage area of the consumer, or The selected coupon advertisement information can be output to the printer. In addition, the selected coupon advertisement may be sent to the portable terminal of the consumer by sending an SMS to store the selected coupon advertisement in the portable terminal. Here, the selected coupon advertisement information is stored in the digital coupon wallet (decouge), printed out to the printer and / or SMS sent to the portable terminal using the merchant (business) identification information and the consumer (member) identification information of the selected coupon advertisement The identification information of the corresponding coupon advertisement is generated, and the identification information of the generated coupon advertisement is inserted into the corresponding coupon advertisement, stored in the digital coupon wallet (decouge), a printer output, and / or an SMS transmitted to the portable terminal.

The coupon advertisement service system management server 7 extracts 557 consumer (member) information to which the generated coupon advertisement information is to be provided according to the input (selected) coupon advertisement option information. That is, the coupon advertisement targeting designation information is analyzed from the coupon advertisement option information to extract respective consumer (member) information included in the coupon advertisement targeting designation information.

The coupon advertisement service system management server 7 selects a coupon advertisement providing method according to the input (selected) coupon advertisement option information and processes the coupon advertisement according to the coupon advertisement providing method. When selecting a coupon advertisement providing method according to the coupon advertisement option information and the operation of processing the coupon advertisement according to the coupon advertisement providing method in more detail with reference to Figure 9, the coupon advertisement option information analysis 900 Check the coupon advertising method. As a result of the check, first, if the coupon advertisement providing method is SL link providing method 901, the coupon advertisement information is transmitted to the SL link providing folder of the corresponding consumer (member) included in the coupon advertisement targeting designated information (903). The coupon advertisement information is registered in the SL link providing folder of the corresponding consumer (member) (905). Second, when the coupon advertisement providing method is a website providing method (907), the coupon advertisement information is transmitted to the site folder (personalization folder) of the corresponding consumer (member) included in the coupon advertisement targeting specification information (909). The coupon advertisement information is registered in the site folder (personalization folder) of the corresponding consumer (member) (911). Third, if the coupon advertisement providing method is a mail providing method 913, the mail address information of the corresponding consumer (member) included in the coupon advertisement targeting designation information is extracted (915). Fourth, if the coupon advertisement providing method is an SMS (MMS) providing method 917, the mobile terminal phone number information of the corresponding consumer (member) included in the coupon advertisement targeting designation information is extracted (919).

The coupon advertisement service system management server 7 selects a coupon advertisement providing method according to the input (selected) coupon advertisement option information, processes the coupon advertisement according to the coupon advertisement providing method, and then provides the corresponding coupon advertisement providing method. The coupon advertisement information processed according to the transmission to the corresponding consumer (member) terminal 10 (561).

The coupon advertisement service system management server 7 generates a coupon advertisement providing completion message (565) and transmits it to the affiliated store (operator) terminal 1 (567). The affiliated store (business) terminal 1 having received the coupon advertisement providing completion message displays 569.

The consumer (member) terminal 10 having received the coupon advertisement information displays the coupon advertisement information and stores 569 a coupon advertisement selected according to the selection of the consumer (member). The operation of displaying the coupon advertisement information and storing the coupon advertisement information selected according to the selection of the consumer (member) will be described with reference to FIG. 10, in which communication with the coupon advertisement service system management server 7 is connected 1001. First, when the coupon advertisement information is received 1003 through the SL link, the SL link program is driven 1005 and the received coupon advertisement information is displayed 1007 through the SL link program. When the consumer (member) selects the displayed coupon advertisement (1009), and generates (1011) coupon advertisement storage request information to store the selected coupon advertisement in the digital coupon wallet (decouge) which is a coupon advertisement storage area.

Second, when the consumer (member) selects a site folder (personalization folder) confirmation menu (1013), the coupon advertisement service system management server (7) displays the site folder (personalization folder) webpage information of the consumer (member). Request 1015 and receive 1017 the site folder (personalization folder) webpage information of the consumer (member) from the coupon advertisement service system management server (7). The webpage information of the folder (personalization folder) and the coupon advertisement information registered in the site folder (personalization folder) of the consumer (member) are displayed (1019). When the consumer (member) selects the displayed coupon advertisement (1021), it generates coupon advertisement storage request information for storing the selected coupon advertisement in the digital coupon wallet (decouge) which is the coupon advertisement storage area (1023). .

Third, when the consumer (member) selects a site with a mail account (1025), the consumer (member) requests the accounted mail webpage information (1027) and receives the accounted mail webpage information ( In operation 1029, the mail webpage information of the consumer (member) and the coupon advertisement information registered in the consumer (member) mail webpage are displayed 1031. When the consumer (member) selects the displayed coupon advertisement (1033), the coupon advertisement storage request information for storing the selected coupon advertisement in the digital coupon wallet (decouge), which is the coupon advertisement storage region, is generated (1035). .

The consumer (member) terminal 10 transmits 571 the generated coupon advertisement storage request information to the coupon advertisement service system management server 7. The coupon advertisement service system management server 7 receiving the coupon advertisement storage request information analyzes the affiliate store (business) identification information and the consumer (member) identification information of the coupon advertisement included in the received coupon advertisement storage request information ( 573) and generating identification information of the corresponding coupon advertisement using the affiliated store (business) identification information and the consumer (member) identification information (577). And inserting identification information of the generated coupon advertisement into the corresponding coupon advertisement and storing the coupon advertisement information in which the identification information of the coupon advertisement is inserted into a digital coupon wallet (decouge) which is a coupon advertisement storage area of a corresponding consumer (member). (579).

6A and 6B are flowcharts illustrating an operation of a coupon advertisement service system according to a second embodiment of the present invention. Referring to FIGS. 6A-B, when a consumer (member) uses a coupon (coupon advertisement), the used coupon (coupon advertisement) information is reflected in the affiliate / consumer analysis targeting matrix of the consumer (member) for the corresponding merchant information. Describe the operation of the system to analyze the purchasing tendency. In the following, it is assumed that the merchant (entertainer) terminal 1 is connected to the coupon advertisement service management server 7 through the communication network 20 at the request of a merchant (entertainer) and the consumer (member) is a corresponding product. It is assumed on the assumption that you want to pay the amount by purchasing the.

First, in the waiting state 601, the consumer (member) holding the coupon (coupon advertisement) identification information of the coupon (coupon advertisement) stored in the portable terminal, identification information of the coupon (coupon advertisement) presented through the WAP The identification information of the coupon (coupon advertisement) presented through a separate storage medium or the identification information of the coupon (coupon advertisement) outputted in print is inputted by the operator (operator) operator and / or the coupon (coupon advertisement) reader. When the affiliated store (operator) terminal 1 recognizes identification information of the coupon (coupon advertisement) (603), the identification information of the recognized coupon (coupon advertisement) is confirmed (617) and the coupon (coupon advertisement) of the The identification information is transmitted to the coupon advertisement service management server 7 (619). The coupon advertisement service management server 7 having received the identification information of the coupon (coupon advertisement) performs the inquiry and authentication operation (621) on the identification information of the received coupon (coupon advertisement).

In addition, when the consumer presents the identification information (for example, online ID, jacuzzi ID) of the consumer (member), the affiliated store (business) terminal 1 recognizes the identification information of the consumer (member), and The affiliated store (business) terminal 1 transmits the recognized consumer (member) identification information and affiliated store identification information to the coupon advertisement service management server 7. The coupon advertisement service management server 7 analyzes the received identification information and affiliated store identification information of the consumer (member) and checks the digital coupon wallet (decouge) which is a coupon advertisement storage area of the corresponding consumer (member). A coupon (coupon advertisement) matching the affiliated store identification information is extracted and transmitted to the affiliated store (operator) terminal 1. And the affiliated store (business operator) terminal 1 displays the received coupon (coupon advertisement), and if the affiliated store (business operator) operator selects the corresponding coupon (coupon advertisement), the selected coupon (coupon advertisement) information is analyzed. The identification information of the coupon (coupon advertisement) is transmitted to the coupon advertisement service management server 7 (619). The coupon advertisement service management server 7 having received the identification information of the coupon (coupon advertisement) performs the inquiry and authentication operation (621) on the identification information of the received coupon (coupon advertisement).

Second, in the waiting state 601, the consumer (member) presents a card (for example, a consumer (member) identification card such as a credit card, membership card) to enter the merchant (operator) operator and / or card reader When the affiliated store (business) terminal 1 recognizes the card information (604) through, and extracts the card information and the merchant (business) identification information and transmits to the coupon advertising service management server (7) (605). . The coupon advertisement service management server 7 having received the card information and the affiliated store (business operator) identification information transmits 607 the card information to the institution server 8.

The institution server 8 that has received the card information extracts (609) consumer (member) identification information matching the card information, and extracts the extracted consumer (member) identification information to the coupon advertisement service management server 7. Transmit 611. The institution server 8 is a billing & OSS server of a credit card company that issued a card (credit card), a mobile communication server that issued a mobile communication membership card, and a server of an affiliated company affiliated with a coupon advertisement service. Can be

The coupon advertisement service management server 7 having received the consumer (member) identification information analyzes a digital coupon wallet (decouge) which is a coupon advertisement storage area of a consumer (member) corresponding to the consumer (member) identification information. The coupon (coupon advertisement) information of the affiliated store (business operator) according to the consumer (member) identification information is extracted (613). The coupon advertisement service management server 7 inquires identification information of the coupon (coupon advertisement) and executes an authentication operation (621).

The coupon advertisement service management server 7 that performs the inquiry and authentication operation of the identification information of the coupon (coupon advertisement) received in the first and second operations (621) is a coupon (coupon advertisement) according to the inquiry and authentication operation An information confirmation message is generated (623). Then, the generated coupon (coupon advertisement) information confirmation message is transmitted to the affiliated store (operator) terminal 1 (625).

The affiliated store (operator) terminal 1 having received the coupon (coupon advertisement) information confirmation message analyzes and displays 629 this. The coupon (coupon advertisement) information confirmation message includes the corresponding coupon advertisement information, error information message information. If the coupon (coupon advertisement) information confirmation message is not a coupon (coupon advertisement) information error message (629), after a threshold time (for example, 3 seconds) or when a payment signal occurs, the coupon (coupon advertisement) information to the payment amount The payment 631 is reflected. On the other hand, if the coupon (coupon advertisement) information confirmation message is a coupon (coupon advertisement) information error message, the coupon (coupon advertisement) information confirmation message may continue to display or payment may be stopped.

And the affiliated store (business) terminal (1) is the coupon advertisement service management server (7) the product payment information including the used coupon (coupon advertisement) information, purchased product information, consumer (member) information and payment amount information Send to 635.

 The coupon advertisement service management server 7 analyzes and stores the received product payment information (635), the coupon (coupon advertisement) information included in the product payment information in the merchant / consumer analysis targeting matrix, the purchased product Information, consumer (member) information and payment amount information are applied (637). The operation of applying the coupon (coupon advertisement) information, purchased product information, consumer (member) information, and payment amount information to the affiliated store / consumer analysis targeting matrix is performed in the consumer (member) area (as described in detail with reference to FIG. 3). The consumption pattern of the corresponding consumer (member) is analyzed by applying to the consumer (member) history information analysis region 302 and the consumer (member) activity pattern information analysis region 303 of 300. That is, the payment information is analyzed through the consumer history information analysis area of the merchant / consumer analysis targeting matrix, and the coupon advertisement information and the purchased product information of the product payment information are provided to the consumer activity pattern information analysis area, and the consumer activity is analyzed. The pattern information analysis area analyzes the consumer's consumption pattern by generating preference products and regional information of the corresponding consumers using the coupon advertisement information and product information analyzed and provided.

And the coupon advertising service management server 7 calculates (639) the reserve according to the coupon (coupon advertisement) information and the amount information. The reserve calculation may be calculated by a certain ratio (for example, the consumer (member) is 10% of the payment amount, the merchant (business) is 10% per coupon (coupon ad) confirmation) or a reserve amount. . In addition, the calculated reserve information is stored (641).

7A-B are flowcharts of an operation of a coupon advertisement service system according to a third embodiment of the present invention, and FIG. 11 is a flowchart of an operation of executing a customer management function according to an embodiment of the present invention. 7A-B and 11 when the coupon advertising service contract period of the merchant expires, using the merchant / consumer analysis targeting matrix to generate the second consulting information and provide it to the merchant to manage the customer Describe the operation. In the following description, it is assumed that a merchant (operator) terminal 1 and the coupon advertisement service management server 7 are connected to each other through a communication network 20.

The coupon advertisement service management server 7 analyzes contract period information of affiliate stores (businesses) subscribed to the coupon advertisement service (703), and determines whether there is an affiliate store whose coupon advertisement service contract period has expired (705). )do. As a result of the determination, if there is an affiliate store for which the coupon advertisement service contract period has expired, the affiliate store (business) information is extracted (707), and the affiliate store / consumer analysis targeting matrix is driven (709) to the affiliate store (business) information. Extract and generate secondary consulting information according to step 711. The operation of extracting and generating the secondary consulting information may be performed by a consumer (member) using the affiliated store (business operator) according to the affiliated store (business operator) through the secondary consulting information generation region 324 as described in detail with reference to FIG. 3. Analyze and extract demographic target information, lifestyle verification information of merchants (businesses), and customer information for each grade of merchants.

The coupon advertisement service system management server 7 generates second consulting report information by applying the second consulting information (713). The second consulting report information is the coupon advertisement service period information, coupon advertisement quantity information, coupon advertisement form information, coupon advertisement providing method information, coupon advertisement targeting specific information, coupon advertisement statistics analysis report of the corresponding merchant (coupon) Advertisement) storage rate, usage rate, usage rate by age, average sales amount of advertisement period, demographic verification information which is the second consulting information, lifestyle verification information of affiliated store (business operator), and customer information by grade of affiliated store. .

The coupon advertisement service system management server 7 generating the secondary consulting report information transmits the generated secondary consulting report information to the affiliated store (operator) terminal 1 (715). Upon receiving the second consulting report information, the affiliated store (business) terminal 1 displays the second consulting report information as shown in FIG. 18 (717).

After the merchant (operator) operator selects the customer management menu, the merchant (operator) terminal 1 transmits the customer management web page request information to the coupon advertisement service system management server (721), the coupon The advertisement service system management server 7 extracts (721) the customer management webpage information and transmits it to the affiliated store (business) terminal 1 (725).

The affiliated store (business) terminal 1 having received the customer management web page information displays this (717). The customer management web page is a function menu of the customer management function, which is a menu of customer management function, the SMS (MMS) providing function menu according to the customer by rating, the member inquiry function menu and the coupon (coupon advertisement) providing function menu according to the customer by rating It includes. The mail providing function is a function of providing a mail, such as a thank-you mail, according to the users of each grade, the SMS (MMS) providing function is a function of providing a message such as an audit SMS (MMS) according to the users of each grade, the member The inquiry function is a function for checking user information according to a reference item, and the coupon (coupon advertisement) providing function refers to a function of providing a coupon (coupon advertisement) according to a user for each grade.

When the affiliated store operator selects the corresponding customer management function type (729), the affiliated store (business operator) terminal 1 transmits the selected corresponding customer management function execution command information to the coupon advertisement service system management server 7. Transmit 731.

The coupon advertisement service system management server 7 having received the customer management function execution command information analyzes it 713 and executes the corresponding customer management function 735. The operation of executing the corresponding customer management function will be described in more detail with reference to FIG. 11. In the result of analyzing the customer management function execution command information, first, if the customer management function execution command information is a mail function 1101, the The coupon advertisement service system management server 7 extracts 1103 user information for each grade and generates mail 1105 according to the user for each grade. Then, the mail generated according to the customer of each grade is transmitted to the corresponding user (1107).

Second, if the customer management function execution command information is an SMS (MMS) function (1109), the coupon advertising service system management server 7 extracts the user information for each grade 1111, and the SMS ( MMS) is generated 1113. In addition, the SMS (MMS) generated according to the customer of each grade is transmitted to the corresponding user (1115).

Third, if the customer management function execution command information is a member inquiry function 1117, the coupon advertisement service system management server 7 extracts the member inquiry reference menu information and transmits it to the affiliated store (operator) terminal 1. In operation 1119, when receiving member inquiry reference item information from the affiliated store (operator) terminal 1 (1121), the member's number information and / or member information according to the received member inquiry reference item information is transmitted (1125). )do. For example, if the member inquiry criteria item information is a region, the number information and / or member information of a member living in the business area of the affiliate store (business operator) is extracted and transmitted. In addition, if the member inquiry criterion item information is price, the member information is extracted by the price rank and / or the member information is transmitted. In addition, it is possible to provide mail, SMS (MMS) and / or coupon (coupon advertisement) to the extracted members through the member inquiry function.

Fourth, if the customer management function execution command information is a coupon (coupon advertisement) providing function (1127), the coupon advertisement service system management server 7 extracts the customer information for each grade (1129) and according to the user by each grade A coupon (coupon advertisement) is generated 1131. In operation 1133, the coupon (coupon advertisement) generated according to the user of each grade is transmitted to the corresponding user.

The coupon advertisement service system management server 7 executes the corresponding customer management function, and generates the corresponding customer management function execution completion message (737) and transmits it to the affiliated store (operator) terminal 1 (739). In addition, the affiliated store (business) terminal 1 having received the customer management function execution completion message displays it (741).

12A and 12B are flowcharts illustrating an operation of a coupon advertisement service in a coupon advertisement service management server according to a first embodiment of the present invention, and FIG. 8 is an operation of extracting coupon advertisement generation information input webpage information according to an embodiment of the present invention. 9 is a flowchart illustrating an operation of processing a coupon advertisement according to the coupon advertisement providing method according to an embodiment of the present invention, and FIG. 10 is selected according to a selection of a consumer (member) according to an embodiment of the present invention. 2 is a flowchart illustrating an operation of storing coupon advertisement information. FIG. 2 is a block diagram of a coupon advertisement service management server according to an exemplary embodiment. Referring to FIGS. 5A-C, 8, 9, 10, and 2, when a merchant (operator) applies for a coupon advertisement service, first consulting based on information of the affiliate store using a merchant / consumer analysis targeting matrix If the consumer (member) to provide information and to expose the coupon advertisement through the primary consulting information is selected, the operation of the coupon advertising service management server to expose the coupon advertisement to the selected consumer (member),

When receiving the consumer (member) subscription information input from the consumer (member) terminal 10 in step 1201 in communication connection with the consumer (member) terminal 10 and the affiliated store (operator) terminal (1), the server The control unit 270 detects this in step 1203 and analyzes the received consumer (member) subscription information in step 1205 and controls (registers) the consumer (member) information DB 205 by controlling it. Here, the consumer (member) registration information includes demographic information such as gender information, age information, income information, vehicle information, religion information, education information, job information, marriage information, family composition information, etc. It includes information and information on the organization (company, school) and the like, and includes product type information and region of interest information that are registered as interest information.

In addition, when receiving the affiliated store (business) subscription information input from the affiliated store (business) terminal 1, the server control unit 270 detects this in step 1207 and analyzes the received affiliated store (business) subscription information in step 1209 and The affiliated store (business) information DB (207) is controlled to register (store) it. Here, the affiliated store (business) subscription information includes affiliated store (business) basic information, registered information for each affiliated store (business), and / or coupon advertisement service request information. The affiliated store (business) basic information includes mutual information of the affiliated store (business), business registration number information, business address information, contact information, mail information, map information and service industry information. The registration information for each affiliate store includes a product information, product price information, business site size information, and merchant web site (web page) generation information. In addition, the affiliated store operator (operator) may only be a simple subscription without entering the coupon advertisement service request information. After the subscription, the coupon advertisement service request information may be separately transmitted at the request of the affiliated store operator (operator).

In operation 1211, the server controller 270 determines whether the coupon advertisement service request information is included in the affiliate store (operator) subscription information analyzed, and if the coupon advertisement service request information exists, the server controller 270 performs step 1213. Analyze the merchant / consumer analysis targeting matrix module 240 to analyze the affiliate store (business) information and the consumer (member) (consumer) information, and generate primary consulting information according to the affiliate store (business) subscription information in step 1215. do. The first consulting information is generated using the affiliated store (business operator) subscription information analysis and consumption patterns of the members subscribed to the coupon advertising service, when the affiliated store (business operator) first subscribed to the coupon advertising service, that is, the merchant When the coupon advertisement service is initially applied (application request) from the terminal, universal demographic matching information, basic matching information, preference (interest) matching information, universal lifestyle matching information, and online activity type matching information are extracted and When the merchant (operator) has applied for the coupon advertisement service again, that is, when the coupon advertisement service is again requested (application request) from the merchant terminal, general demographic matching information, basic matching information, Preference matching information, universal lifestyle matching information, verified lifestyle matching information, online activity type matching Extracting and generating the title information, the verified demographic matching information, and the customer matching information for the merchants. The operation of generating the affiliated shop / consumer analysis targeting matrix and generating the first consulting information is the same as the description of FIG. 3.

After generating the first consulting information, the server controller 270 controls the consulting report generator 229 to generate first consulting report information to which the first consulting information is applied in step 1217. The primary consulting report information may include primary consulting information, duplicated merchants (businesses) information, primary consulting text information, product analysis information of the affiliated stores (businesses), and / or regions of the affiliated stores (businesses) from which duplicate consumers (members) are removed. Environmental information is included. Here, the primary consulting information that removes the duplicate consumer (member) means primary consulting information that removes duplicate information of the consumer (member) applied to the generated primary consulting information according to a preset priority, and the affiliate store (operator) The product information of the history (history) information, the trend (change) information, the main consumer (generation) information of the product, the product information of the primary consumer, etc., which is added by the coupon advertising service system management server operator Can be. In addition, the local environment information of the affiliated store (business operator) includes the resident population information, the floating population information, traffic condition information and / or local development plan information, etc., where the affiliated store (business operator) is located, which is transmitted to the coupon advertisement service system management server operator. Can be added by.

After generating the first consulting report information, the server controller 270 controls the communication interface 201 and transmits the generated first consulting report information to the affiliated store (operator) terminal 1 in step 1219.

After receiving the coupon advertisement option web page request information from the merchant (operator) terminal 1, the server control unit 270 detects this in step 1221, the web program module 211 and the web page DB (209) in step 1223 Control to extract the coupon advertisement option menu webpage information, and the server controller 270 proceeds to step 1225 to apply the primary consulting information to remove the duplicate consumer (member) to the extracted coupon advertisement option menu webpage information. . In operation 1227, the server controller 270 controls the communication interface 201 to transmit the extracted coupon advertisement option menu webpage information to the affiliated store (operator) terminal 1. The generated coupon advertisement option web page information includes the first consulting information, the coupon advertisement period input menu information, coupon advertisement exposure quantity input menu information, coupon advertisement type input menu information, and coupon advertisement providing method input by removing the duplicate consumer (member). Menu information, check box information, and arithmetic program information.

After receiving the coupon advertisement option information input (selected) through the coupon advertisement option web page from the affiliate store (operator) terminal 1, the server controller 270 detects this in step 1229 and the merchant (operator) in step 1231. Control the information DB to store the coupon advertisement option information. The coupon advertisement option information includes coupon advertisement period information, coupon advertisement quantity information, coupon advertisement type information, coupon advertisement providing method information, and coupon advertisement targeting designation information.

In operation 1233, the server controller 270 controls the web program module 211 and the web page DB 209 to extract coupon advertisement generation information input webpage information according to the coupon advertisement option information. Looking at the operation of extracting the coupon advertisement generation information input web page information in more detail with reference to FIG. 8, the server controller 270 analyzes the coupon advertisement type information of the received coupon advertisement option information in step 801 and As a result of analysis, first, if the coupon advertisement type information is a coupon type, the server controller 270 detects this in step 803, and generates a coupon by controlling the web program module 211 and the web page DB 209 in step 805. Extract the coupon generation information input web page information, and, second, if the coupon advertisement form information is the merchant advertisement form, the server controller 270 detects this in step 807, and in step 809 the web program module 211 and Third, the merchant advertisement generation information input web page information is extracted to generate a merchant advertisement by controlling the web page DB 209. If it is, the server control unit 270 detects this in step 811, and in step 813 controls the web program module 211 and the web page DB 209 to generate coupon advertisements including the merchant advertisement. Extract input web page information. Here, the advertisement may include event information.

The server controller 270 controls the communication interface 201 to transmit the coupon advertisement generation information input webpage information according to the coupon advertisement option information to the affiliated store (operator) terminal 1. The coupon advertisement generation information input web page information includes a coupon title input menu, a coupon product / discount rate (money) input menu, a coupon design input menu, and / or an advertisement generation content input menu.

After receiving the coupon advertisement generation information input (selected) through the coupon advertisement generation information input web page from the affiliated store (business) terminal 1, the server controller 270 detects this in step 1235, and in step 1237 The coupon advertisement generation unit 219 is controlled to generate coupon advertisement information according to the coupon advertisement generation information. Herein, the coupon advertisement generating information may include advertisement title information and advertisement design information, which are coupon creation content information and / or advertisement generation content information including affiliate store (business) identification information, coupon title, coupon product / discount rate information, and coupon design information. It includes.

In operation 1239, the server controller 270 controls the web program module 211 and the web page DB 209 to update the generated coupon advertisement information on the website. Here, the coupon advertisement information may be updated with a banner advertisement, a text advertisement, or a keyword search advertisement on a website. In addition, the consumer selects the updated coupon advertisement information on the website after the consumer identification number authentication (login) to store the selected coupon advertisement information in the digital coupon wallet (decouge), the coupon advertisement storage area of the consumer, or The selected coupon advertisement information can be output to the printer. In addition, the selected coupon advertisement may be sent to the portable terminal of the consumer by sending an SMS to store the selected coupon advertisement in the portable terminal. Here, the selected coupon advertisement information is stored in the digital coupon wallet (decouge), printed out to the printer and / or SMS sent to the portable terminal using the merchant (business) identification information and the consumer (member) identification information of the selected coupon advertisement The identification information of the corresponding coupon advertisement is generated, and the identification information of the generated coupon advertisement is inserted into the corresponding coupon advertisement to be stored in the digital coupon wallet (decouge), the printer output, and / or the SMS is transmitted to the portable terminal.

In operation 1241, the server controller 270 controls the consumer (member) information DB 205 to extract consumer (member) information to which the generated coupon advertisement information is to be provided according to the received coupon advertisement option information. That is, the coupon advertisement targeting designation information is analyzed from the coupon advertisement option information to extract respective consumer (member) information included in the coupon advertisement targeting designation information.

In operation 1243, the server controller 270 selects a coupon advertisement providing method according to the received coupon advertisement option information and processes the coupon advertisement according to the coupon advertisement providing method. When selecting a coupon advertisement providing method according to the coupon advertisement option information and processing the coupon advertisement according to the coupon advertisement providing method will be described in more detail with reference to FIG. 9, in operation 900, the server controller 270 performs the operation. Check the coupon advertisement option method by analyzing the coupon advertisement option information. As a result of the checking, first, if the coupon advertisement providing method is the SL link providing method, the server controller 270 detects this in step 901, and controls the consumer (member) information DB 205 in step 903 to the corresponding consumer. The coupon advertisement information is transmitted to the SL link providing folder of the member and the process proceeds to step 905 to register the coupon advertisement information in the SL link providing folder of the corresponding consumer (member). Second, if the coupon advertisement providing method is a website providing method, the server control unit 270 detects this in step 907 and in step 909 controls the consumer (member) information DB 205 to the site of the corresponding consumer (member) The coupon advertisement information is transmitted to a folder (personalization folder) and the process proceeds to step 911 to register the coupon advertisement information in the site folder (personalization folder) of the corresponding consumer (member). Third, if the coupon advertisement providing method is a mail providing method, the server control unit 270 detects this in step 913, and controls the consumer (member) information DB 205 in step 915 to control the mail address of the corresponding consumer (member). Extract the information. Fourth, if the coupon advertisement providing method is SMS (MMS) providing method, the server control unit 270 detects this in step 917, and in step 919 controls the consumer (member) information DB (205) by the corresponding consumer (member) Extracts the phone number information of the portable terminal.

In operation 1245, the server controller 270 controls the communication interface 201 to select a coupon advertisement providing method according to the coupon advertisement option information, and displays the coupon advertisement information processed according to the coupon advertisement providing method. And transmits to the corresponding consumer (member) terminal 10.

In operation 1247, the server controller 270 controls the message generator 223 to generate a coupon advertisement providing completion message and proceeds to step 1249. In operation 1249, the server controller 270 controls the communication interface 201 to transmit the generated coupon advertisement providing completion message to the affiliated store (operator) terminal 1.

After receiving the coupon advertisement storage request information from the consumer (member) terminal 10, the server controller 270 detects this in step 1251 and proceeds to step 1253. In step 1253, the server controller 270 analyzes the affiliate store (business) identification information and the consumer (member) identification information of the coupon advertisement included in the received coupon advertisement storage request information. In operation 1235, the server controller 270 controls the coupon advertisement generating unit 219 to generate identification information of the corresponding coupon advertisement using the affiliate store (business) identification information and the consumer (member) identification information. The identification information of the generated coupon advertisement is inserted into the corresponding coupon advertisement.

In addition, the server controller 270 controls the consumer (member) information DB 205 to store the coupon advertisement information into which the coupon advertisement identification information is inserted, which is a coupon advertisement storage area of the corresponding consumer (member). Store in

FIG. 13 is a flowchart of a coupon and / or advertisement providing operation in a coupon advertisement service management server according to a second embodiment of the present invention. FIG. 2 is a block diagram of the coupon advertisement service management server according to an embodiment of the present invention. Referring to FIGS. 13 and 2, when a consumer (member) uses a coupon (coupon advertisement), the coupon advertisement service management server reflects the used coupon (coupon advertisement) information in the affiliated store / consumer analysis targeting matrix to provide corresponding merchant information. Describe the operation of analyzing the purchase tendency of the consumer (member) for. In the following, it is assumed that the merchant (entertainer) terminal 1 is connected to the coupon advertisement service management server 7 through the communication network 20 at the request of a merchant (entertainer) and the consumer (member) is a corresponding product. It is assumed on the assumption that you want to pay the amount by purchasing the.

First, in step 1301, which is in a standby state, when the card information and the affiliated store (operator) identification information are received from the affiliated store (operator) terminal 1 through an input of a merchant (operator) operator and / or a card reader, the server controller ( 270 detects this in step 1303 and proceeds to step 1305. In operation 1305, the server controller 270 controls the communication interface 201 to transmit the card information to the engine server 8. The institution server 8 is a billing & OSS server of the credit card company that issued the card (credit card), the mobile communication service provider server issuing member ship card and the affiliated company affiliated with the coupon advertising service Can be a server.

When receiving the consumer (member) identification information matching the card information from the institution server 8, the server control unit 270 detects this in step 1307 and proceeds to step 1309. In step 1309, the server control unit 270 controls the consumer (member) information DB 205 to open the digital coupon wallet (decouge) which is a coupon advertisement storage area of the consumer (member) corresponding to the consumer (member) identification information. Analyzes to extract coupon (coupon advertisement) information of the affiliated store (business) according to the consumer (member) identification information. In operation 1315, the server controller 270 controls the coupon (coupon advertisement) inquiry and authentication unit 227 to perform the inquiry and authentication operation on the identification information of the extracted coupon (coupon advertisement).

In addition, upon receiving the identification information of the consumer and the identification information of the affiliated store from the affiliated store terminal 1 through the input / or reader of the affiliated store operator, the server controller 270 may receive the received identification information of the consumer and Analyze the identification information of the merchant and control the consumer (member) information DB 205 to confirm the coupon advertisement storage area of the consumer, the server control unit 270 to the merchant identification information in the coupon advertisement storage area of the consumer; The matching coupon advertisement information is extracted, and the server controller 270 controls the communication interface 201 to transmit the extracted coupon advertisement information to the affiliated store terminal 1. When the affiliated store operator receives identification information of the selected coupon (coupon advertisement) generated by selecting a corresponding coupon (coupon advertisement) among the transmitted coupon advertisement information from the affiliated store (business) terminal 1, In step 1315, the server controller 270 controls the coupon (coupon advertisement) inquiry and authentication unit 227 to perform the inquiry and authentication operation on the identification information of the received coupon (coupon advertisement).

Second, when the identification information of the coupon (coupon advertisement) recognized through the input of the merchant (operator) operator and / or coupon (coupon advertisement) reader is received from the merchant (operator) terminal 1, the server control unit 270 ) Detects this in step 1313 and controls the coupon (coupon advertisement) inquiry and authentication unit 227 in step 1315 to perform the inquiry and authentication operation of the identification information of the received coupon (coupon advertisement).

After inquiring and authenticating the identification information of the coupon (coupon advertisement) received in the first and second, the server controller 270 controls the message generator 223 in step 1317 to control the coupon (coupon advertisement). In operation 1319, the information confirmation message is generated and the communication interface 201 is controlled to transmit the generated coupon (coupon advertisement) information confirmation message to the affiliated store (operator) terminal 1. The coupon (coupon advertisement) information confirmation message includes the corresponding coupon advertisement information, error information message information.

After receiving the goods payment information including coupon (coupon advertisement) information, purchased product information, consumer (member) information and payment amount information used from the affiliated store (business) terminal 1, the server control unit 270 This is detected in step 1319 and the process proceeds to step 1321. In step 1321, the server controller 270 controls the consumer (member) information DB 205 and the affiliated store (business) information DB 207 to analyze the received payment information of the product, and the corresponding consumer (member) and affiliate store. Store by (business).

In operation 1323, the server controller 270 controls the affiliated store / consumer analysis targeting matrix module 240 to include coupon (coupon advertisement) information, purchased product information, consumer (member) information, and payment included in the product payment information. Apply the amount information. The operation of applying the coupon (coupon advertisement) information, purchased product information, consumer (member) information, and payment amount information to the affiliated store / consumer analysis targeting matrix is performed in the consumer (member) area (as described in detail with reference to FIG. 3). The consumption pattern of the corresponding consumer (member) is analyzed by applying to the consumer (member) history information analysis region 302 and the consumer (member) activity pattern information analysis region 303 of 300. That is, the coupon advertisement information and the purchased product information of the product payment information are analyzed through the consumer history information analysis area of the affiliate store / consumer analysis targeting matrix, and the information is provided to the consumer activity pattern information analysis area, and the consumer activity pattern information analysis area. Through analyzing the consumption pattern of the consumer (member) by creating the consumer's preferred product and regional information and defining the lifestyle of the consumer.

In operation 1325, the server controller 270 controls the reserve calculation module 225 to calculate a reserve according to the coupon (coupon advertisement) information and the amount information. The reserve calculation may be calculated by a certain ratio (for example, the consumer (member) is 10% of the payment amount, the merchant (business) is 10% per coupon (coupon ad) confirmation) or a reserve amount. .

In operation 1327, the server controller 270 controls the consumer (member) information DB 205 and the affiliated store (business) information DB 207 to store the calculated reserve information.

14 is a flowchart illustrating an operation of a coupon advertisement service in a coupon advertisement service management server according to a third embodiment of the present invention. FIG. 11 is a flowchart illustrating an operation of executing a customer management function according to an embodiment of the present invention. The entire block diagram of a coupon advertisement service management server according to an embodiment of the. Referring to FIGS. 14, 11, and 2, when the coupon advertisement service contract period of the merchant expires, the coupon advertisement service management server generates secondary consulting information by using the affiliate / consumer analysis targeting matrix and transmits the second consulting information to the affiliate store. To explain the operation of managing customers. In the following description, it is assumed that an affiliated store (business) terminal (PC) 1 and the coupon advertisement service management server 7 are connected to each other through a communication network 20.

In operation 1401, the server controller 270 recognizes the current time and proceeds to operation 1403 to check the checked current time. In operation 1405, the server controller 270 controls the affiliate store (operator) information DB 207 to analyze the contract period information of the affiliate stores (operators) subscribed to the coupon advertisement service and proceeds to step 1407. Determine if there is a merchant that has expired.

If the result of the determination that the merchant has expired the coupon advertising service contract period, the server control unit 270 proceeds to step 1409 and controls the affiliated store (business) information DB 207, the corresponding affiliated store (business) Extract the information.

In operation 1411, the server controller 270 drives the affiliate store / consumer analysis targeting matrix module 240, and proceeds to operation 1413 to extract and generate secondary consulting information based on the affiliate store information. The operation of extracting and generating the secondary consulting information may be performed by a consumer using the affiliated store (operator) according to the affiliated store (consumer (member)) through the secondary consulting information generation area 324 as described in detail with reference to FIG. 3. Analyze (member) to extract and generate demographic target information, lifestyle verification information of merchants (businesses), and customer information by grades of merchants.

In operation 1415, the server controller 270 controls the consulting report generator to generate secondary consulting report information to which the generated second consulting information is applied. Here, the second consulting report information includes coupon advertisement service period information, coupon advertisement quantity information, coupon advertisement type information, coupon advertisement providing method information, coupon advertisement targeting designation information, coupon advertisement statistics analysis report of a corresponding affiliate store (operator) ( Coupon advertisement) storage rate, usage rate, age usage rate, average period sales information, and the second consulting information such as demographic verification information, lifestyle verification information of merchants (business operators), and customer information by grades of merchants, etc. .

In operation 1417, the server controller 270 controls the communication interface 201 to transmit the generated second consulting report information to the affiliated store (operator) terminal 1.

After receiving the customer management webpage request information from the affiliated store (operator) terminal 1 at the request of the affiliated store (business operator) operator, the server control unit 270 in step 1419, the web program module 211 and the webpage DB The control unit 209 extracts the customer management web page information, and controls the communication interface 201 and transmits it to the affiliated store (operator) terminal 1 (725). The customer management web page is a function menu of the customer management function, which is a menu of customer management function, the SMS (MMS) providing function menu according to the customer by rating, the member inquiry function menu and the coupon (coupon advertisement) providing function menu according to the customer by rating It includes.

After receiving the corresponding customer management function execution command information input (selected) through the customer management web page from the affiliated store (business) terminal 1, the server control unit 270 detects this in step 1423 and in step 1425 The received customer care function execution command information is analyzed and step 1427 is performed. In step 1427, the server control unit 270 according to the customer management function execution command information, the communication interface 201, affiliated store member management information DB 231, SMS (MMS) message generation unit 215, mail generation unit ( 217) and / or the coupon advertisement information DB 221 to control the customer management function. The operation of executing the corresponding customer management function will be described in more detail with reference to FIG. 11. If the customer management function execution command information analysis result is the first, the customer management function execution command information is a mail function, the server controller 270. ) Detects it in step 1101 and proceeds to step 1103. In step 1103, the server controller 270 controls the affiliated member management information DB 231 to extract user information for each grade and proceeds to step 1105. In step 1105, the server controller 270 controls the mail generator 217 to generate mail according to the user of each grade. In operation 1107, the server controller 270 controls the communication interface 201 to transmit the mail generated according to the customer of each grade to the corresponding customer.

Second, if the customer management function execution command information is an SMS (MMS) function, the server controller 270 detects this in step 1109 and proceeds to step 1111. In step 1111, the server controller 270 controls the affiliated member management information DB 231 to extract user information for each grade and proceeds to step 1113. In step 1113, the server controller 270 controls the SMS (MMS) message generation unit 215 to generate an SMS (MMS) according to the customer of each grade. In operation 1115, the server controller 270 controls the communication interface 201 and transmits the SMS (MMS) generated according to the user of each level to the corresponding user.

Third, if the customer management function execution command information is a member inquiry function, the server controller 270 detects this in step 1117 and controls the web program module 211 and the web page DB 209 to display the member inquiry reference menu information. After extracting, controlling the communication interface 201 and transmitting it to the affiliated store (operator) terminal 1, and receiving the member inquiry reference item information from the affiliated store (business) terminal 1, the server control unit 270 Control the merchant member management information DB (231) to extract the number information of the member according to the received member inquiry criteria item information, and control the communication interface 201 of the member number information according to the extracted member inquiry criteria item information To transmit to the merchant (operator) terminal (1). For example, if the member inquiry reference item information is a region, the number information of the members living in the business area of the affiliate store (business operator) is extracted and transmitted. In addition, if the member inquiry reference item information is price, the member information is extracted and transmitted by the price rank of the member.

Fourth, if the customer management function execution command information is a coupon (coupon advertisement) providing function, the server control unit 270 detects this in step 1127 and proceeds to step 1129. In step 1129, the server controller 270 controls the affiliated member management information DB 231 to extract user information for each grade and proceeds to step 1131. In step 1131, the server controller 270 controls the coupon advertisement information DB 221 to generate a coupon (coupon advertisement) according to the user of each grade. In operation 1133, the server controller 270 controls the communication interface 201 to transmit the coupon (coupon advertisement) generated according to the user of each grade to the corresponding user.

After executing the customer management function, the server controller 270 controls the message generator 223 in step 1429 to generate the corresponding customer management function execution completion message and proceeds to step 1431. In operation 1431, the server controller 270 controls the communication interface 201 to transmit the generated customer management function execution completion message to the affiliated store (operator) terminal 1.

19 is a whole system of coupon advertisement service according to the first to third embodiments of the present invention. Referring to FIG. 19, the entire coupon advertisement service system is composed of a first coupon advertisement service system, a second coupon advertisement service system, and a third coupon advertisement service system. When a consumer (member) and / or a merchant (business operator) applies for a coupon advertisement service, the first coupon advertisement service system 1910 uses the affiliate / consumer analysis targeting matrix to provide primary consulting information according to the information of the affiliate store. If the consumer (member) to provide the offer, and expose the coupon advertisement through the primary consulting information is selected, the system to expose the coupon advertisement to the selected consumer (member). The second coupon advertisement service system 1920 displays the used coupon (coupon advertisement) information when the consumer (member) uses the coupon (coupon advertisement) after the coupon advertisement is exposed to the selected consumer (member). Merchant / Consumer Analysis This system analyzes the purchasing tendency of consumers (members) for the relevant merchant information by reflecting it in the targeting matrix. When the coupon advertisement service contract period of the affiliate store expires, the third coupon advertisement service system 1930 generates secondary consulting information using a merchant / consumer analysis targeting matrix and provides the affiliated store with the customer to manage the customer. It is a system. The possibility of purchasing goods of the affiliated store by integrating the first to third coupon advertisement service systems by analyzing basic information, product purchase activity information, and online activity information of all consumers (members) using the analysis information related to the affiliated store and the service Targeting this high consumer (member) information, providing first consulting information including the same, and if the merchant (business) selects a consumer (member) to expose the coupon advertisement based on the first consulting information, the selected consumer It is possible to increase the benefits of the affiliated store by exposing the coupon or coupon advertisement to the member through various channels such as the website interest directory, SL link, e-mail, and SMS of the corresponding consumer (member). The purchase history, online activity information, etc. are continuously updated by using the coupon of the member) and the online activity information is analyzed. Blind spots (business) can be provided for use, and when the coupon (advertisement) contract period of the merchant expires, through the merchant / consumer analysis targeting system, the user (member) analysis information, excellent customer information by grade, etc. Secondary consulting information is generated and provided to the affiliated stores to support the efficient management of the user, and can be used for future marketing.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the present invention should be defined by the claims and their equivalents.

As described in detail above, in the present invention, when a merchant applies for a coupon advertisement service, a consumer (member) who is likely to purchase a merchant product through a merchant / consumer analysis targeting matrix is selected for all consumers (members) using the system. Providing a system and a method for exposing a coupon advertisement has the effect of maximizing the promotion and sale of goods to the merchant. In addition, the present invention is a system for analyzing the purchase tendency and characteristics of the consumer (member) actually using the merchant by reflecting the coupon use information of the consumer (member) in the merchant / consumer analysis targeting matrix when the coupon advertisement period of the merchant expires And by providing the method, it is possible to analyze the empirical characteristics of consumers using a more accurate merchant can be used as marketing materials. In addition, by analyzing the purchase information of the customers of the merchants to provide a way to classify customers and manage customers systematically, it is possible to secure loyal customers and increase their LTV (Lifetime Value) It works. As described above, there is an effect to achieve marketing informatization, customer management informatization of merchants (businesses). In addition, since all coupon usage records of consumers (members) are stored and analyzed in the system, it has a circular structure that can more accurately identify the characteristics of consumers (members) as time passes. It is worth it as a public asset by making it available to everyone.

In addition, the present invention analyzes the consumer (member) by providing only the coupon advertising information that is interested or highly available through various channels that are easy to access, so that the consumer (member) easily obtains the necessary information and suppresses exposure to unnecessary information. It has the effect of enabling effective information life, such as reducing information search time.

Claims (60)

In the coupon advertising service system, Send the merchant registration information entered by the merchant operator to the coupon advertisement service system management server to request registration, receive the first consulting report from the coupon advertisement service system management server, and when the requested coupon advertisement option web page is received, A merchant terminal for inputting advertisement option information and transmitting it, and receiving coupon advertisement generation information input webpage according to the coupon advertisement option, and transmitting coupon advertisement generation information according to the input to the coupon advertisement service system management server; Register the merchant registration information and consumer subscription information received from the merchant terminal and the consumer terminal, and generates and transmits the first consulting report information according to the affiliate store registration information through the merchant / consumer analysis targeting matrix, coupon advertising options When requesting to provide a web page, generate coupon advertisement option web page information to which the first consulting report information is applied and provide the same to the affiliated store terminal, and upon receiving the coupon advertisement option information, generate coupon advertisement according to the coupon advertisement option information. When the information input web page is extracted and provided, and the coupon advertisement generation information is received, the coupon advertisement information is generated according to the coupon advertisement generation information, and the corresponding consumer information according to the coupon advertisement option information is extracted and generated. Coupon that provides coupon advertisement information to the corresponding consumer terminal And the service system and the management server, Coupon advertisement service system characterized in that it comprises a consumer terminal that transmits the consumer subscription information input by the consumer to the coupon advertisement service system management server to register and receive the coupon advertisement information from the coupon advertisement service system management server. . In the coupon advertising service system, Send the merchant registration information entered by the merchant operator to the coupon advertisement service system management server to request registration, receive the first consulting report from the coupon advertisement service system management server, and when the requested coupon advertisement option web page is received, A merchant terminal for inputting advertisement option information and transmitting it, and receiving coupon advertisement generation information input webpage according to the coupon advertisement option, and transmitting coupon advertisement generation information according to the input to the coupon advertisement service system management server; Register the merchant registration information and consumer subscription information received from the merchant terminal and the consumer terminal, and generates and transmits the first consulting report information according to the affiliate store registration information through the merchant / consumer analysis targeting matrix, coupon advertising options When requesting to provide a web page, generate coupon advertisement option web page information to which the first consulting report information is applied and provide the same to the affiliated store terminal, and upon receiving the coupon advertisement option information, generate coupon advertisement according to the coupon advertisement option information. When the information input web page is extracted and provided, and the coupon advertisement generation information is received, the coupon advertisement information is generated according to the coupon advertisement generation information, and the corresponding consumer information according to the coupon advertisement option information is extracted and generated. A coupon that provides a coupon advertisement information to the corresponding consumer terminal And the service system and the management server, It includes a consumer terminal that transmits the consumer subscription information input by the consumer to the coupon advertisement service system management server and requests registration, and receives the coupon advertisement information from the coupon advertisement service system management server. The merchant terminal recognizes the identification information of the coupon advertisement presented by the consumer, transmits it to the coupon advertisement service management server, analyzes the coupon advertisement information confirmation message received from the coupon advertisement service management server, and an error message as a result of the analysis Otherwise, the coupon payment information is reflected in the payment amount, the payment information is sent to the coupon advertising service management server, When the coupon advertisement service management server receives the coupon advertisement identification information from the affiliated store terminal, the coupon advertisement identification information is received / authenticated to generate and transmit the coupon advertisement information confirmation message, and the payment information is received from the merchant terminal. When receiving the, to analyze the consumer's consumption pattern by applying the payment information to the merchant / consumer analysis targeting matrix, The coupon advertisement service management server analyzes the contract period information of the affiliated stores subscribed to the coupon advertisement service, extracts the affiliated store information that has expired, and drives the affiliated store / consumer analysis targeting matrix to perform secondary operations according to the extracted affiliated store information. After generating the consulting report information, sending it to the merchant terminal, and receiving the customer management web page request information, extracts the customer management web page information and transmits it to the merchant terminal, and receives the customer management function execution command information, Analyze this and execute the corresponding customer care function. The merchant terminal displays the secondary consulting report information received from the coupon advertisement service management server, and when the merchant operator selects a customer management menu, transmits the customer management webpage request information to the coupon advertisement service system management server. Receiving the customer management web page information, and when the corresponding customer management function type is selected according to the customer management web page, transmitting the selected customer management function execution command information to the coupon advertisement service system management server. Coupon advertising service system. The method according to claim 1 or 2, The coupon advertisement service system management server provides the coupon advertisement information to the corresponding consumer terminal, generates a coupon advertisement providing completion message, transmits it to the affiliated store terminal, and receives the coupon advertisement storage request information from the consumer terminal. Analyze the advertisement storage request information to generate identification information of the coupon advertisement, insert the identification information of the coupon advertisement into the coupon advertisement and store it in the coupon advertisement storage area of the corresponding consumer, When the corresponding coupon advertisement is selected at the request of the consumer, the consumer terminal generates the coupon advertisement storage request information for storing the corresponding coupon advertisement in the coupon advertisement storage area, and transmits it to the coupon advertisement service system management server. Coupon advertising service system characterized in that it further comprises. The method according to claim 1 or 2, The coupon advertisement service system management server analyzes consumer subscription information, consumer history information, and consumer activity pattern information through a consumer analysis area of a merchant / consumer analysis targeting matrix, and through affiliated store analysis area, affiliate store registration information, merchant life style information, and the like. Analyzing merchant history information and using the information provided from the consumer analysis area and the merchant analysis area through the merchant / consumer matching area, general demographic matching information, basic matching information, preference matching information, and universal life. Coupon advertisement service system, characterized in that it further comprises generating style matching information, verified lifestyle matching information, online activity type matching information, verified demographic matching information or customer matching information for merchants. The method according to claim 1 or 2, The coupon advertisement service system management server further comprises providing the coupon advertisement information according to the coupon advertisement option information by the user's SL link, a personalized folder of the site or an account mail. The method according to claim 1 or 2, The coupon advertisement service system management server analyzes the affiliated store subscription information received from the affiliated store terminal to determine whether the coupon advertisement service request information is included, and the coupon advertisement service request information exists, or the separate coupon advertisement service request information. When receiving the, the affiliated shop / consumer analysis targeting matrix is driven to generate the first consulting information according to the affiliated store registration information, and applying the first consulting information to generate the first consulting report information Coupon advertising service system. The method of claim 6, The coupon advertisement service system management server, when the coupon advertisement service is applied for the first time from the merchant terminal, runs the merchant / consumer analysis targeting matrix to provide universal demographic matching information, basic matching information, preferred matching information, and universal. When the primary consulting information is generated, including lifestyle matching information and online activity type matching information, and the coupon advertisement service is applied again from the affiliate store, verified lifestyle matching information, verified demographic matching information, and Merchants further comprises generating the primary consulting information, including the customer matching information for the coupon advertising service system. The method of claim 6, The coupon advertisement service system management server generates the first consulting information and then removes duplicate information of the consumer applied to the generated first consulting information according to a preset priority, and the duplicate information of the consumer is removed. Coupon advertising service system further comprises generating the first consulting report information by applying the primary consulting information. The method of claim 1 or 2, wherein the first consulting report information includes the first consulting information, the affiliated store information, the primary consulting text information, the affiliated store's product analysis information, and the affiliated store's local environmental information including the duplicate consumer information. Coupon advertisement service system characterized in that. The method according to claim 1 or 2, When the coupon advertisement service system management server requests to provide the coupon advertisement option web page, the coupon advertisement option menu web page information is extracted, and the first consulting information which removes the duplicate consumer information is extracted to the extracted coupon advertisement option menu web page information. The coupon advertisement service system further comprises inserting the coupon advertisement option web page information. The method of claim 1 or 2, wherein the coupon advertisement option web page information includes coupon advertisement targeting designation menu information, coupon advertisement period input menu information to which primary consulting information to which the duplicate consumer information is removed, and coupon advertisement exposure quantity input menu are set. Coupon advertisement service system comprising information, coupon advertisement type input menu information, coupon advertisement providing method input menu information, check box information and operation program information. The method according to claim 1 or 2, wherein the coupon advertisement is selected as a coupon, an advertisement, or a coupon advertisement form including an advertisement in the coupon through a coupon advertisement form input menu included in the received coupon advertisement option web page. The number of targeting consumers to provide the coupon advertisement is input through the impression quantity input menu, and the SL link method, the website method, the mail method or the message method is selected through the coupon advertisement providing method input menu. A targeting method is selected through a coupon advertisement targeting designation method menu to which the first consulting information to which the duplicate consumer information is removed is selected, and a ratio of allocating the number of the input target consumers to the selected targeting method is further adjusted. Coupon advertising service system. The method according to claim 1 or 2, The coupon advertisement service system management server analyzes coupon advertisement type information of the received coupon advertisement option information, and if the coupon advertisement type information is a coupon type, coupon generation information input webpage information for generating a coupon Extract and extract the merchant advertisement generation information input webpage information for generating a merchant advertisement if the coupon advertisement form information is a merchant advertisement form, and if the coupon advertisement form information is a coupon advertisement form, a coupon including a merchant advertisement Coupon advertising service information input system for generating a coupon advertisement service system, characterized in that it further comprises extracting information. The method according to claim 1 or 2, The coupon advertisement service system management server further comprises generating coupon advertisement information according to the coupon advertisement generation information and updating the generated coupon advertisement information on a website. The method of claim 14, When the coupon advertisement information updated on the website is requested by the consumer to be stored in the coupon advertisement storage area of the corresponding consumer, the coupon advertisement service management server uses the merchant identification information and the identification information of the consumer of the coupon advertisement. Generating identification information of the corresponding coupon advertisement, inserting the identification information of the generated coupon advertisement into the corresponding coupon advertisement, and storing in the coupon advertisement storage area of the corresponding consumer, and updated coupon advertisement on the website by the consumer When the information is requested to print out, the identification information of the corresponding coupon advertisement is generated, and the identification information of the generated coupon advertisement is inserted into the corresponding coupon advertisement and transmitted to the corresponding consumer terminal for printing. If the updated coupon advertisement information is requested to send a message on the site, Generating identification information of the coupon and advertising, coupons, advertising service system of the identification information of the generated coupon advertising characterized by further comprising that the message sent to the consumer terminal and inserted into the corresponding advertising coupon. The coupon advertisement service system of claim 1, wherein the affiliated store subscription information includes basic information on affiliated stores, registration information for each affiliated store, and coupon advertisement service request information. 3. The coupon advertisement service system of claim 1 or 2, wherein the consumer subscription information includes demographic information, regional information, and interest registration information. In the coupon advertising service system, Recognize identification information of the coupon advertisement presented by the consumer, transmit it to the coupon advertisement service management server, analyze the coupon advertisement information confirmation message received from the coupon advertisement service management server, and if the result is not an error message, coupon advertisement Merchant terminal for reflecting the information in the payment amount, and transmits the payment information to the coupon advertising service management server, When the coupon advertisement identification information is received from the merchant terminal, the coupon advertisement identification information is received and authenticated to generate and transmit the coupon advertisement information confirmation message, and when the payment information is received from the merchant terminal, the payment information Is applied to a merchant / consumer analysis targeting matrix to analyze the consumer's consumption pattern, calculates the reserves according to the payment information, coupon advertising service management server for storing it. The method according to claim 2 or 18, wherein When the identification information of the consumer is presented, the affiliated store terminal recognizes the identification information of the consumer, transmits the recognized identification information of the consumer and the identification information of the affiliated store to the coupon advertisement service management server, and the coupon advertisement service management server. When the coupon advertisement information is received from the display, and the merchant operator selects the corresponding coupon advertisement information, and analyzes the selected corresponding coupon advertisement information and transmits the identification information of the corresponding coupon advertisement to the coupon advertisement service management server, The coupon advertisement service management server analyzes the identification information of the consumer and the identification information of the merchant received from the affiliated store terminal to check the coupon advertisement storage area of the corresponding consumer, and extracts the coupon advertisement information matching the affiliated store identification information. Coupon advertising service system characterized in that it further comprises transmitting to the merchant terminal. The method according to claim 2 or 18, wherein When the card information of the consumer is presented, the affiliated store terminal recognizes the card information, extracts the card information and the identification information of the affiliated store, and transmits the extracted card information to the coupon advertisement service management server, and the coupon advertisement from the coupon advertisement service management server. Receive informational confirmation messages, The coupon advertisement service management server receiving the card information and the identification information of the affiliated store from the affiliated store terminal transmits the card information to the institution server, and when the consumer identification information is received from the institution server, the coupon advertisement storage area of the corresponding consumer. To extract coupon advertisement information matching the affiliated store identification information, query / authentication identification information of the coupon advertisement, and generate the coupon advertisement information confirmation message according to inquiry / authentication of the identification information of the coupon advertisement; Transmit it to the merchant terminal, Receiving the card information from the coupon advertising service management server, by analyzing this to extract consumer identification information matching the card information, and further comprises an agency server for transmitting the extracted consumer identification information to the coupon advertising service management server Coupon advertising service system characterized in that. The system of claim 2 or 18, wherein the payment information includes coupon advertisement information used, purchased product information, consumer identification information, and payment amount information. The method according to claim 2 or 18, wherein The coupon advertisement service management server further comprises calculating the reserve of the merchant and the reserve of the consumer separately according to a predetermined ratio of the reserve coupon advertising service system. The method according to claim 2 or 18, wherein The coupon advertisement service management server analyzes the payment information through the consumer history information analysis area of the affiliate store / consumer analysis targeting matrix, and analyzes the coupon advertisement information and purchase product information of the product payment information and analyzes the payment information in the consumer activity pattern information analysis area. The consumer activity pattern information analysis area analyzes the consumer's consumption pattern by generating preference products and regional information of the corresponding consumer using the analyzed coupon information and product information provided and defining the lifestyle of the corresponding consumer. Coupon advertising service execution method characterized in that it further comprises.  In the coupon advertising service system, Analyze the contract period information of the affiliated merchants subscribed to the coupon advertising service to extract the merchant information expired, run a merchant / consumer analysis targeting matrix to generate secondary consulting report information according to the extracted merchant information, Send this to the merchant terminal, when receiving the customer management webpage request information, extracts the customer management webpage information and transmits it to the merchant terminal, and when receiving the customer management function execution command information, it is analyzed and the corresponding customer management function Coupon ad service management server to run the; Display the secondary consulting report information received from the coupon advertising service management server, and if the merchant operator selects the customer management menu, the customer management web page request information is sent to the coupon advertising service system management server to manage the customer Receiving a web page information, if the corresponding customer management function type is selected according to the customer management web page, characterized in that it comprises a merchant terminal for transmitting the selected customer management function execution command information to the coupon advertising service system management server Coupon advertising service system. The method according to claim 2 or 24, The coupon advertisement service management server extracts the customer management function execution command information analysis result, and if the mail function, the user information for each grade, generates a mail according to the user for each grade and transmits it to the corresponding user, the analysis result If the message function, extracts the customer information for each grade, and generates a message according to the user for each grade, and transmits it to the corresponding user, if the analysis result, coupon advertisement providing function extracts the customer information for each grade, by the grade Coupon advertisement service system, characterized in that it further comprises generating a coupon advertisement according to the customer and send it to the corresponding user. The method according to claim 2 or 24, If the coupon advertisement service management server analysis result of the customer management function execution command information, and the member inquiry function, the member inquiry standard menu information is extracted and transmitted to the merchant terminal, and when receiving the member inquiry reference item information, the received member Transmitting the member information or the member number information according to the inquiry criteria item information to the affiliated store terminal, The affiliated store terminal receiving the member inquiry reference menu information from the coupon advertisement service management server displays this, and transmits the member inquiry reference item information selected by the merchant operator to the coupon advertisement service management server, and the member information or the number of members. Receiving information, the coupon advertising service system characterized in that it further comprises displaying. The method of claim 26, The coupon advertisement service management server further comprises performing a mail function, a message function or a coupon advertisement providing function to the extracted member through the member inquiry function at the request of the affiliated store operator. . The method according to claim 2 or 24, The coupon advertisement service system management server drives the affiliated store / consumer analysis targeting matrix to analyze consumer information using the affiliated store according to the affiliated store information, uses demographic target information, lifestyle verification information of the affiliated store, and grades of the affiliated store. Coupon advertisement service system, characterized in that further comprising generating the second consulting information by extracting the customer information, the second consulting report information by applying the second consulting information. 29. The method of claim 28, wherein the secondary consulting report information includes coupon advertisement service period information, coupon advertisement quantity information, coupon advertisement type information, coupon advertisement providing method information, coupon advertisement targeting designation information, coupon advertisement statistical analysis report information, and Coupon advertising service system comprising the second consulting information.  In the coupon advertising service system management server running coupon advertising service method, When the affiliated store subscription information is received from the affiliated store terminal, registering the affiliated store subscription information; Generating the first consulting information according to the registered affiliated store registration information by driving an affiliate / consumer analysis targeting matrix; Generating first consulting report information by applying the first consulting information and transmitting the first consulting report information to the affiliated store terminal; Receiving coupon advertisement option web page request information from the merchant terminal, generating coupon advertisement option web page information by applying the first consulting report information and transmitting the same to the merchant terminal; Receiving coupon advertisement option information from the merchant terminal, extracting the coupon advertisement generation information input webpage according to the coupon advertisement option information, and transmitting the same to the merchant terminal; Upon receiving the coupon advertisement generation information from the affiliated store terminal, generating coupon advertisement information according to the coupon advertisement generation information, extracting the corresponding consumer information according to the coupon advertisement option information, and providing the coupon advertisement information to the corresponding consumer terminal. Coupon advertising service execution method characterized in that it comprises a process.  In the coupon advertising service system management server running coupon advertising service method, When the affiliated store subscription information is received from the affiliated store terminal, registering the affiliated store subscription information; Generating the first consulting information according to the registered affiliated store registration information by driving an affiliate / consumer analysis targeting matrix; Generating first consulting report information by applying the first consulting information and transmitting the first consulting report information to the affiliated store terminal; Receiving coupon advertisement option web page request information from the merchant terminal, generating coupon advertisement option web page information by applying the first consulting report information and transmitting the same to the merchant terminal; Receiving coupon advertisement option information from the merchant terminal, extracting the coupon advertisement generation information input web page according to the coupon advertisement option information, and transmitting the same to the merchant terminal; Upon receiving the coupon advertisement generation information from the affiliated store terminal, generating coupon advertisement information according to the coupon advertisement generation information, extracting the corresponding consumer information according to the coupon advertisement option information, and providing the coupon advertisement information to the corresponding consumer terminal. Process, Subsequently, when receiving the identification information of the coupon advertisement from the merchant terminal, the identification information of the coupon advertisement to verify and generate a coupon advertisement confirmation message, and transmitting it to the merchant terminal; Receiving product payment information from the affiliated store terminal, analyzing the consumer consumption pattern by applying the product payment information to a merchant / consumer analysis targeting matrix; Calculating and storing the reserve according to the payment information; Thereafter, analyzing the contract period information of the affiliates subscribed to the coupon advertising service to extract the affiliate store information that has expired the contract period; Generating second consulting report information based on the extracted affiliate store information by driving the affiliate store / consumer analysis targeting matrix, and transmitting it to the affiliate store terminal; Receiving the customer management web page request information from the merchant terminal, extracting the customer management web page information and transmitting it to the merchant terminal; When receiving the customer management function execution command information from the merchant terminal, the coupon advertising service execution method characterized in that it comprises the step of executing the corresponding customer management function. 32. The method of claim 30 or 31, Receiving coupon advertisement storage request information for storing the corresponding coupon advertisement in the coupon advertisement storage area from the consumer terminal, analyzing the coupon advertisement storage request information to generate identification information of the coupon advertisement; Inserting identification information of the generated coupon advertisement into the corresponding coupon advertisement; And storing a coupon advertisement in which the identification information of the coupon advertisement is inserted in the coupon advertisement storage area of the consumer. 32. The method of claim 30 or 31, wherein the providing of the coupon advertisement information to the corresponding consumer terminal is performed. Analyzing the coupon advertisement option information to determine a coupon advertisement providing method, and providing the coupon advertisement information through a SL link of the corresponding user, a personalized folder of a corresponding site, or an account mail according to the coupon advertisement providing method. Coupon advertising service execution method characterized in that it further comprises. 32. The method of claim 30 or 31, wherein the process of generating the primary consulting information according to the affiliated store subscription information by driving the affiliated store / consumer analysis targeting matrix, Analyzing, through a consumer analysis area, subscription information, history information, and activity pattern information of a consumer subscribed to the coupon advertisement service, and providing the same to a merchant / consumer matching area; Analyzing the affiliate information, the lifestyle information of the affiliate store, or the affiliate store history information through a affiliate store analysis area and providing the same to the affiliate store / consumer matching area; And generating the first consulting information to which the provided information is applied through the affiliate / consumer matching area. 35. The method of claim 34, wherein analyzing and providing the consumer's subscription information, history information, and activity pattern information through the consumer analysis area, Analyzing demographic information, regional information, and interest registration information of each consumer through the consumer subscription information analysis area, and providing the same to the merchant / consumer matching area; Analyzing the coupon advertisement use information used by each consumer and online activity information of the consumer through a consumer history information analysis area, and providing the same to a consumer activity pattern information analysis area; Analyzing the provided coupon advertisement usage information through a consumer activity pattern information analysis region to generate a preferred product and region information of the corresponding consumer, and providing the same to the affiliated store / consumer matching region; Analyzing the provided online activity information to define an online activity type of a corresponding consumer, and providing the same to the affiliated store / consumer matching area;  The method of claim 1, further comprising defining the consumer's lifestyle by analyzing the provided advertisement advertisement use information and online activity information of the consumer and providing the same to the affiliated store / consumer matching area. 35. The method of claim 34, wherein analyzing the affiliated store's subscription information, the lifestyle information, and the affiliated store history information through the affiliated store analysis area comprises: Analyzing the business type information, the product category classification information, the area information, and the price information of the product of the affiliated store through the affiliated subscription information analyzing area, and providing the same to the affiliated lifestyle analysis area and the affiliated store / consumer matching area; Analyzing the provided information through the affiliated lifestyle analysis area to define lifestyle information of the affiliated store and providing the same to the affiliated store / consumer matching area; When the merchant re-apply for the coupon advertisement service, through the merchant history information analysis area, verified merchant lifestyle information, verified customer characteristic information, and customer information obtained through the merchant advertisement service previously executed by the merchant Analyzing and providing the same to the merchant / consumer matching area coupon advertising service execution method characterized in that it further comprises. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliated store / consumer matching area comprises: Compare and analyze the business type information, product category classification information, local information and price information of the affiliated store provided from the affiliated store subscription information analysis area, the actual purchase record of the consumer accumulated in the coupon advertisement service system, and the consumer information. Defining the characteristics of Analyze the demographic and regional information of the consumer provided from the consumer subscription information analysis area to match and target the consumer matching the characteristics of the defined merchant and the universal demographic matching information included in the primary consulting information Coupon advertising service execution method characterized in that it further comprises the step of generating. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliate / consumer matching area comprises: Analyzing business type information, product category classification information, and regional information of the affiliated store provided from the affiliated store subscription information analyzing area; Analyzing the interest registration information of the consumer provided from the consumer subscription information analysis area, matching and targeting the consumer corresponding to the information of the affiliated store, and generating basic matching information included in the first consulting information. Coupon advertising service execution method characterized in that. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliate / consumer matching area comprises:  Analyzing business type information, product category classification information, and regional information of the affiliated store provided from the affiliated store subscription information analyzing area; Analyzing the consumer preference product and the region information provided from the consumer activity pattern information analysis area, matching and targeting the consumer corresponding to the information of the affiliate store, and generating preference matching information included in the first consulting information; Coupon advertising service execution method characterized in that. 40. The method of claim 39, wherein the preferred matching information is generated as direct matching information, associative matching information, or upgrade matching information according to a matching condition. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliate / consumer matching area comprises: Analyzing lifestyle information of the affiliated store provided from the affiliated lifestyle analysis area; Analyzing lifestyle information of consumers provided from the consumer activity pattern information analysis area, matching and targeting consumers corresponding to lifestyle information of the affiliated store, and generating universal lifestyle matching information included in the first consulting information. Coupon advertising service execution method characterized in that it further comprises a step. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliate / consumer matching area comprises: Analyzing business type information, product category classification information, and regional information of the affiliated store provided from the affiliated store subscription information analyzing area; Analyzing the consumer's online activity type provided by the consumer activity pattern information analysis area, matching and targeting a consumer corresponding to the affiliate store information, and generating online activity type matching information included in the first consulting information; Coupon advertising service execution method characterized in that it further comprises. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliate / consumer matching area comprises: Analyzing the verified merchant life style information obtained through execution of a previous coupon advertisement service of the corresponding merchant provided from the merchant history information analysis area; Analyze the lifestyle information of the consumer provided from the consumer activity pattern information analysis area to match and target the consumer corresponding to the verified merchant life style information of the affiliate store, and the verified lifestyle matching information included in the first consulting information. Coupon advertising service execution method characterized in that it further comprises the step of generating. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliate / consumer matching area comprises: Analyzing the customer characteristic information obtained through the execution of the previous coupon advertisement service of the affiliated store provided from the affiliated store history information analyzing area; Analyze the demographic and regional information of the consumer provided from the consumer subscription information analysis area to match and match the consumer corresponding to the customer characteristic information of the merchant, and verified demographic matching included in the first consulting information. Coupon advertising service execution method characterized in that it further comprises the step of generating information. The method of claim 34, wherein the generating of the first consulting information using the provided information through the affiliate / consumer matching area comprises: Analyzing user customer information acquired through execution of a previous coupon advertisement service of the affiliated store provided from the affiliated store history information analyzing area; Merchant stores included in the primary consulting information by analyzing the online activity type information provided from the consumer activity pattern information analysis area to extract consumer information defined as unfavorable consumers, and remove the extracted consumer information from the user customer information. Coupon advertising service execution method characterized in that it further comprises the step of generating a customer matching information. 32. The method of claim 30 or 31, wherein the process of generating primary consulting report information by applying the primary consulting information comprises: Recalling a preset priority to the matching information of the first consulting information; Sequentially removing duplicate information of consumers applied to the first consulting information according to the preset priority; And applying the primary consulting information to which the duplicated information of the consumer has been removed to the primary consulting report information. 32. The method of claim 30 or 31, wherein the coupon advertisement option web page information includes first consulting information, duplicate coupon information, coupon advertisement period input menu information, coupon advertisement exposure quantity input menu information, coupon advertisement type input menu information, Coupon advertisement providing method input menu information, check box information and operation program information, characterized in that it comprises a calculation program execution method. 32. The method of claim 30 or 31, wherein the extracting of the coupon advertisement generation information input web page according to the coupon advertisement option information comprises: Analyzing coupon advertisement type information of the coupon advertisement option information; Extracting coupon generation information input webpage information for generating a coupon if the coupon advertisement type information is a coupon type; If the coupon advertisement type information is a merchant advertisement type, extracting affiliate advertisement generation information input webpage information for generating a merchant advertisement; And if the coupon advertisement type information is a coupon advertisement type, extracting coupon advertisement generation information input webpage information for generating a coupon including a merchant advertisement.  In the coupon advertising service system management server running coupon advertising service method, Receiving identification information of the coupon advertisement from a merchant terminal, generating and confirming a coupon advertisement confirmation message by inquiring and authenticating identification information of the coupon advertisement, and transmitting the same to the merchant terminal; Receiving product payment information from the affiliated store terminal, analyzing the consumer consumption pattern by applying the product payment information to a merchant / consumer analysis targeting matrix; Coupon advertising service execution method comprising the step of calculating and storing the reserve according to the payment information. The method of claim 30 or 49, Receiving the identification information of the consumer and the identification information of the affiliate store from the affiliated store terminal, analyzing the received identification information of the consumer and the identification information of the affiliated store, and confirming a coupon advertisement storage area of the corresponding consumer; If there is coupon advertisement information matching with the affiliated store identification information in the coupon advertisement storage area of the corresponding consumer, extracting it and transmitting it to the affiliated store terminal; Receiving identification information of the coupon advertisement selected by the merchant operator from the merchant terminal, executing the coupon advertisement service, characterized in that the identification and identification information of the received coupon advertisement to generate a coupon advertisement confirmation message Way. The method of claim 30 or 49, When the card information of the consumer and the identification information of the affiliate store are received from the affiliated store terminal, transmitting the card information to the institution server of the corresponding card; When the consumer identification information corresponding to the card information is received from the institution server, analyzing the consumer identification information and identifying a coupon advertisement storage area of the corresponding consumer; Extracting identification information of the matching coupon advertisement when the coupon advertisement information matching the affiliated store identification information exists in the coupon advertisement storage area of the corresponding consumer; And generating a coupon advertisement confirmation message by inquiring and authenticating identification information of the extracted coupon advertisement. 50. The method of claim 30 or 49, wherein the payment information includes coupon advertisement information used, purchased product information, consumer identification information, and payment amount information. 50. The method of claim 30 or 49, wherein applying the product payment information to a merchant / consumer analysis targeting matrix,  Analyzing coupon advertisement information and purchase product information of the product payment information through a consumer history information analysis area, and providing the same to a consumer activity pattern information analysis area; The method of claim 1, further comprising: generating a preference product and regional information of the corresponding consumer through the analysis area of the consumer activity pattern information and defining a lifestyle of the corresponding consumer. The process of claim 30 or 49, wherein the step of calculating the reserve according to the payment information, Coupon advertising service execution method characterized in that it further comprises the step of separately calculating the reserve of the merchant and the reserve of the consumer according to a certain ratio or a predetermined amount.  In the coupon advertising service system management server running coupon advertising service method, Analyzing the contract period information of the affiliated stores subscribed to the coupon advertisement service and extracting the affiliated store information expired; Generating second consulting report information based on the extracted affiliate store information by driving the affiliate store / consumer analysis targeting matrix, and transmitting it to the affiliate store terminal; Receiving the customer management web page request information from the merchant terminal, extracting the customer management web page information and transmitting it to the merchant terminal; When receiving the customer management function execution command information from the merchant terminal, the coupon advertising service execution method characterized in that it comprises the step of executing the corresponding customer management function. The method of claim 30 or 55, wherein the secondary consulting report information includes demographic consumer target information, lifestyle verification information of the affiliated store, and user information for each grade of the affiliated store. According to claim 30 or 55, The process of generating the secondary consulting report information according to the extracted affiliated store information by driving the affiliated store / consumer analysis targeting matrix,  Analyzing demographic information of the consumer using coupon advertisement information of the affiliated store provided from the consumer subscription information analysis area through the second consulting information generation area; Generating demographic consumer target information of a corresponding affiliate store included in the secondary consulting report information by using the analyzed demographic information of the consumer; Analyzing the overall lifestyle information of the consumer using the coupon advertisement information of the corresponding affiliated store provided from the consumer activity pattern information analyzing area; Generating verified lifestyle information of the affiliated store included in the secondary consulting report information by using the analyzed lifestyle information of the overall consumer; Analyzing the purchase expenditure information of the consumer using the coupon advertisement information of the corresponding affiliated store provided from the consumer history information analyzing area; The method of claim 1, further comprising generating user information for each grade of the affiliated store included in the secondary consulting report information by using the analyzed purchase expenditure information of the consumer. The process of claim 30 or 55, wherein executing the corresponding customer care function is performed. Analyzing the customer management function execution command information, and if the mail function, extracting customer information for each grade, generating a mail according to the grade user, and transmitting it to the extracted user; If the analysis result, if the message function, extracting the customer information for each grade, generating a message according to the user rating for each grade and transmitting it to the extracted user; As a result of the analysis, if the coupon advertisement providing function, extracting the customer information for each grade, generating a coupon advertisement according to the user rating for each grade and transmitting it to the extracted user to run the coupon advertising service, characterized in that Way. The process of claim 30 or 55, wherein executing the corresponding customer care function is performed. If the customer management function execution command information analysis result, the member inquiry function, extracting the member reference standard menu information and transmitting it to the merchant terminal; When receiving the member inquiry reference item information from the affiliated store terminal, the coupon advertisement, characterized in that further comprising extracting the member information or the number of members information according to the received member inquiry reference item information and transmitting it to the affiliated store terminal How to run the service. 60. The method of claim 59, further comprising performing the mail function, a message function, or a coupon advertisement providing function with the extracted member information through the member inquiry function.

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